PURE WORLD INC
SC 13D, 1997-11-28
INVESTORS, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                   UNDER THE SECURITIES EXCHANGE ACT OF 1934


NAME OF ISSUER:  ALOETTE COSMETICS, INC.

TITLE OF CLASS OF SECURITIES:   Common Stock

CUSIP NUMBER:  020454104000


NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO
RECEIVE NOTICES AND COMMUNICATIONS:

     Natalie I. Koether, Esq., Rosenman & Colin
     211 Pennbrook Road, P. O. Box 97
     Far Hills, New Jersey 07931                 (908) 766-4101

DATE OF EVENT WHICH REQUIRES FILING:    November 19, 1997


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1 (b)(3) or (4), check the following: ________

     Check the following if a fee is being paid with the statement:      (A fee
is not required only if the reporting  person:  (1) has a previous  statement on
file  reporting  beneficial  ownership of more than five percent of the class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7.)

     Note: Six copies of this statement, including all exhibits, should be filed
with the  Commission.  See Rule 13d-1(a) for other parties to whom copies are to
be sent.

*The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The  information  required on the remainder of this cover shall not be deemed to
be "filed" for the purpose of Section 18 of the Securities  Exchange Act of 1934
("Act") or otherwise  subject to the  liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).

                         (Continued on following pages)


<PAGE>



CUSIP NO.:   020454104000


1.       NAME OF REPORTING PERSON:   Pure World, Inc.

2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:
         (a)      (b)   XX

3.       [SEC USE ONLY]

4.       SOURCE OF FUNDS:  WC

5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) OR 2(e):   YES          NO   XX

6.       CITIZENSHIP OR PLACE OF ORGANIZATION:   Delaware

7.       SOLE VOTING POWER:   118,998

8.       SHARED VOTING POWER:

9.       SOLE DISPOSITIVE POWER:  118,998

10.      SHARED DISPOSITIVE POWER:

11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
         PERSON:   118,998

12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES:   YES           NO   XX

13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):   5.66%

14.      TYPE OF REPORTING PERSON:   CO



<PAGE>



Item 1.  SECURITY AND ISSUER

     This Schedule 13D (this  "Schedule")  relates to the common  stock,  no par
value ("Shares") of Aloette Cosmetics,  Inc., (the "Company" or "Aloette") owned
by Pure World, Inc. The Company, a Pennsylvania  corporation,  has its principal
executive offices located at 1301 Wright's Lane East, West Chester, PA 19380.

Item 2.  IDENTITY AND BACKGROUND

     (a),  (b) and (c)  Pure  World,  Inc.  ("Pure  World")  is  engaged  in the
production of  natural  products  through  its  wholly-owned  subsidiary,  Madis
Botanicals,  Inc. ("Madis"),  a New Jersey  corporation.  Pure World's principal
executive  office is located at 376 Main Street,  Bedminster,  New Jersey 07921,
and Madis'  principal  executive  office is located at 375 Huyler Avenue,  South
Hackensack, New Jersey 07606.

     Sun Equities Corporation ("Sun"), a closely-held Delaware corporation, owns
approximately 28% of Pure World's  outstanding  Common Stock and may be deemed a
controlling  person of Pure  World,  as such term is defined in the  regulations
promulgated under the Securities Exchange Act of 1934. (See Exhibits A and B for
information, including addresses and principal businesses or occupations, of the
executive  officers  and  directors  of Pure World and Sun,  respectively.)

     (d)  During  the past five  years,  none of Pure  World,  Sun or any of the
persons listed on Exhibits A and B has been  convicted in a criminal  proceeding
(excluding traffic violations or similar misdemeanors).

     (e)  During  the past five  years,  none of Pure  World,  Sun or any of the
persons  listed on Exhibits A and B has been a party to a civil  proceeding of a
judicial or  administrative  body of competent  jurisdiction  and as a result of
which  was  subject  to a  judgment,  decree  or final  order  enjoining  future
violations  of, or prohibiting  or mandating  activities  subject to, federal or
state securities laws or finding any violation with respect to such laws.

     (f) Pure  World  and Sun are  Delaware corporations.

Item 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

     Through  November  28, 1997 Pure World has  acquired  130,872  Shares at an
aggregate purchase price of $400,322.73,  including brokerage  commissions where
applicable. Pure World purchased the Shares with its working capital. During the
same period, Pure World also sold 11,874 Shares for proceeds of $36,819.89,  net
of any brokerage commissions.

Item 4.  PURPOSE OF TRANSACTION.

     Pure World has  acquired  the Shares for capital  appreciation.  Pure World
currently intends to acquire  additional Shares from time to time in open market
or private  transactions  but,  depending  on future  developments  relating  to
general economic conditions or alternative  investment  opportunities,  may also
determine  from time to time,  or at any time,  to sell or otherwise  dispose of
some or all of its Shares.

     Except as otherwise  indicated herein, Pure World has no plans or proposals
which relate to or would result in any of the actions or matters  referred to in
the text of Item 4 of  Schedule  13D.

     Item 5.  INTEREST  IN  SECURITIES  OF THE ISSUER.

     (a)  As of  the  close  of  business  on  November  28,  1997,  Pure  World
beneficially  owned  118,998  Shares,  representing  in total  5.66%  of  Shares
reported as  outstanding  in the  Company's  Form  10-QSB for the quarter  ended
September 30, 1997.

<PAGE>


     (b) The  information  presented in Items 7 through 10 of the cover sheet to
this Schedule 13D is incorporated herein by reference.

     (c) Exhibit C annexed hereto sets forth all transactions in Shares effected
by Pure World in the sixty days  preceding  the date of this  Statement  and the
dates of such transactions.  The transactions  reported herein, unless otherwise
indicated,  were  open  market  transactions  effected  in the  over-the-counter
market.

     Item 7.  MATERIAL TO BE FILED AS EXHIBITS.

         Exhibit A -  Executive Officers and Directors of Pure World
         Exhibit B -  Executive Officers and Directors of Sun
         Exhibit C -  Transactions in Shares for the past 60 days


<PAGE>



                                   SIGNATURE
                                   ---------


     After  reasonable  inquiry and to the best of my  knowledge  and belief,  I
certify that the information  set forth in this statement is true,  complete and
correct.


Dated: November 28, 1997


                                   PURE WORLD, INC.

                                   

                                   By:  /s/ John W. Galuchie, Jr.
                                      --------------------------------
                                      John W. Galuchie, Jr.
                                      Executive Vice President




<PAGE>

<TABLE>
<CAPTION>
                                   EXHIBIT A

                    PURE WORLD (See Item 2 of this Schedule)

                        Executive Officers and Directors



NAME AND BUSINESS ADDRESS*                   PRESENT POSITION(S) WITH ADDRESS*
- -------------------------                    ---------------------------------
<S>                                          <C>
Paul O. Koether                              Chairman and Director 
                                             of Pure World and Sun

                                             Chairman of Madis

                                             Chairman, President and Director
                                             of Kent Financial Services, Inc.
                                             ("Kent")
                                             (owns all of the outstanding
                                             common stock of T.R. Winston &
                                             Company, Inc. ("TRW"), a 
                                             securities broker-dealer, and
                                             Asset Value Management, Inc. the 
                                             general partner of Asset Value
                                             Fund Limited Partnership, an
                                             investment partnership)

                                             Registered representative, Chairman
                                             and Director of TRW

                                             President and Director of Asset
                                             Value Management, Inc.
                              
                                             General Partner
                                             Shamrock Associates
                                             (Investment limited partnership;
                                             owner of approximately 39 percent
                                             of Kent's outstanding common stock)

                                             Chairman, President and Director
                                             American Metals Service, Inc. 
                                             ("AMTS")
                                             (Engaged in redeploying its assets)


Natalie I. Koether, Esq.                     President of Pure World and Madis

                                             Of Counsel
                                             Rosenman & Colin LLP
                                             211 Pennbrook Road, P.O. Box 97
                                             Far Hills, NJ  07931


Voldemar Madis                               Vice Chairman of Pure World and
375 Huyler Street                            Madis
South Hackensack, NJ 07606                   375 Huyler
"375 Huyler"

                                           

*Unless  otherwise  designated,  the  address   of  the  executive  officers,
directors,  and companies referred herein, is 376 Main Street,  Bedminster,  New
Jersey 07921.

<PAGE>

John W. Galuchie, Jr.                        Executive Vice President, Treasurer
                                             and Secretary of Pure World

                                             Vice President and Director of Sun
            
                                             Vice President and Treasurer of
                                             Kent                       

                                             Registered Representative, 
                                             President, Treasurer and Director
                                             of TRW          
                   
                                             Secretary, Treasurer and Director
                                             of Asset Value Management
                                           
                                             Vice President, Treasurer and 
                                             Director of AMTS


Mark Koscinski                               Senior Vice President of Pure World 
                                             and Madis
                                   
                                             Vice President of Kent, TRW, Asset
                                             Value Management, Inc. and Sun


Alfredo Mena                                 Director of Pure World
P.O. Box 520656       
Miami, FL  33152                             President of CIA. Salvadorena de
                                             Inversiones, S.A. de C.V.
                                             El Salvador
                                             (coffee growing, processing and
                                             exporting production)
                                         
                                           

                                  

Mark W. Jaindl                               Director of Pure World
3150 Coffeetown Road
Orefield, PA 18069                           Chief Financial Officer of Jaindl
"Orefield PA"                                Farms, Orefield, PA.
                                             (diversified businesses, including
                                             a 10,000 acre turkey farm, a 
                                             mobile home park, a John Deere
                                             dealership and a grain operation.)

                                             Director of AMTS

                                             President 
                                             American Bank of the Lehigh Valley
                                             4027 West Tighman Street
                                             Allentown, PA  18104


William Mahomes, Jr., Esq.                   Director of Pure World
900 Jackson Street    
600 Founders Square                          Mahomes & Associates
Dallas, TX  75202                            900 Jackson
"900 Jackson"    
                                              
                                             
</TABLE>

<PAGE>


<TABLE>
<CAPTION>

                                   EXHIBIT B
                        SUN (See Item 2 of this Schedule)

                        Executive Officers and Directors


NAME AND BUSINESS ADDRESS*                   PRESENT POSITION(S) WITH ADDRESS*
- -------------------------                    ---------------------------------
<S>                                          <C>                                               
Lloyd H. Klatzkin                            Vice President and Director of Sun
364 W. Trenton Ave.                          
Morrisville, PA 19067                        Lloyd H. Klatzkin, CPA, P.C.
"364 W. Trenton"                             364 W. Trenton

Paul O. Koether                              See Exhibit A for information
                                             about Mr. Koether

John W. Galuchie, Jr.                        See Exhibit A for information 
                                             about Mr. Galuchie

Mark Koscinski                               See Exhibit A for information
                                             about Mr. Koscinski




*Unless  otherwise  designated,  the  address   of  the  executive  officers,
directors,  and companies referred herein, is 376 Main Street,  Bedminster,  New
Jersey 07921.

</TABLE>


<PAGE>

<TABLE>
<CAPTION>
                                   EXHIBIT C

                   Transactions in Shares for the Past 60 Days



                                   NUMBER OF                    PRICE
  DATE                          SHARES PURCHASED              PER SHARE*
- --------                    -------------------------      ------------------  
<S>                                <C>                       <C>
10/21/97                            4,400                    $2.875
10/22/97                            1,500                     2.875
10/23/97                            8,100                     2.7431
11/13/97                            6,623                     2.50 
11/19/97                            9,998                     2.875
11/21/97                            1,000                     2.75
11/25/97                              500                     2.75
11/26/97                            7,500                     2.875



*   Exclusive of brokerage commissions.


</TABLE>






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