PURE WORLD INC
DEF 14A, 1997-10-17
INVESTORS, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant /X/
Filed by a Party other than the Registrant /_/

Check the appropriate box:

/_/ Preliminary Proxy Statement
/X/ Definitive Proxy Statement
/_/ Definitive Additional Materials
/_/ Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


________________________________________________________________________________
                (Name of Registrant as Specified In Its Charter)

________________________________________________________________________________
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/_/ $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-6(j)(2).
/_/ $500 per each party to the controversy pursuant to
    Exchange Act Rule 14a-6(i)(3).
/_/ Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

   _____________________________________________________________________________

2) Aggregate number of securities to which transaction applies:

   _____________________________________________________________________________

3) Per unit price or other underlying value of transaction computed
   pursuant to Exchange Act Rule 0-11:*

   _____________________________________________________________________________

4) Proposed maximum aggregate value of transaction:

   _____________________________________________________________________________

/_/ Check box if any part of the fee is offset as provided by
    Exchange Act Rule 0-11(a)(2) and identify the filing for which
    the offsetting fee was paid previously.  Identify the previous
    filing by registration statement number, or the form or schedule
    and the date of its filing.

    1) Amount previously paid: _________________________________________________

    2) Form, Schedule or Registration No. ______________________________________

    3) Filing party: ___________________________________________________________

    4) Date filed: _____________________________________________________________

___________
*Set forth the amount on which the filing fee is calculated and state how it was
 determined.


<PAGE>


                                PURE WORLD, INC.
                                376 MAIN STREET
                                  P.O. BOX 74
                          BEDMINSTER, NEW JERSEY 07921
                                 (908) 234-9220
                               (908) 234-9355 FAX

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                November 20, 1997


TO THE STOCKHOLDERS:

         NOTICE IS HEREBY GIVEN that the Annual Meeting of  Stockholders of Pure
World, Inc. (the "Company") will be held on Thursday,  November 20, 1997 at 8:30
a.m., local time, at The Somerset Hills Hotel,  Martinsville  Road,  Warren, New
Jersey, for the purpose of considering and acting upon the following matters:

         1.       To elect four directors to serve until the next Annual Meeting
                  or  until  their  respective  successors  are duly elected and
                  qualified;

         2.       To adopt the 1997 Non-Qualified Stock Option Plan.

         3.       To transact such other business as may properly come before
                  the  Annual  Meeting or any adjournment(s), postponement(s) or
                  continuation(s) thereof.

         Only  stockholders  of record at the close of business on September 23,
1997, are entitled to notice of and to vote at the Annual Meeting and at any and
all adjournments, postponements or continuations thereof. A list of stockholders
entitled to vote at the Annual Meeting will be available for  inspection  during
ordinary  business  hours by any  stockholder  for any  purposes  germane to the
meeting,  at the Company's  offices at 376 Main Street,  Bedminster,  New Jersey
07921,  for a period of at least ten days prior to the Annual  Meeting  and will
also be available for inspection at the Annual Meeting.

         All stockholders are cordially  invited to attend the Annual Meeting in
person,  however, to assure your  representation at the Annual Meeting,  you are
urged to mark,  sign, date and return the enclosed Proxy as promptly as possible
in the envelope enclosed for that purpose. If you attend the Annual Meeting, you
may vote in person even though you returned a Proxy.

                                    By Order of the Board of Directors
     

                                    /s/ Paul O. Koether
                                    ---------------------------------- 
                                    Paul O. Koether
                                    Chairman and President

Date: October 20, 1997

                             YOUR VOTE IS IMPORTANT

         In  order  to  assure  your  representation  at the  meeting,  you  are
requested to complete,  sign and date the enclosed Proxy as promptly as possible
and return it in the enclosed envelope.





<PAGE>

                                PURE WORLD, INC.
                                 376 MAIN STREET
                          BEDMINSTER, NEW JERSEY 07921
                                 (908) 234-9220
                            ------------------------

                     PROXY STATEMENT FOR THE ANNUAL MEETING
                                November 20, 1997

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General
- -------

         This Proxy  Statement is being  furnished to the  stockholders  of Pure
World,  Inc., a Delaware  corporation  (the  "Company"),  in connection with the
solicitation of proxies, in the form enclosed,  by the Board of Directors of the
Company, for use at the Annual Meeting of Stockholders (the "Annual Meeting") to
be held on  Thursday,  November 20,  1997,  at 8:30 a.m. at The  Somerset  Hills
Hotel,  Martinsville  Road, Warren, New Jersey, and at any and all adjournments,
postponements or continuations thereof, for the purposes set forth herein and in
the  accompanying  Notice of  Annual  Meeting  of  Stockholders.  The  Company's
telephone number is (908) 234-9220.

         These proxy  solicitation  materials are first being mailed on or about
October 20, 1997 to all stockholders entitled to vote at the meeting.

Voting Rights and Solicitation of Proxies
- -----------------------------------------

         Only  stockholders  of record at the close of business on September 23,
1997 (the  "Record  Date"),  are entitled to notice of and to vote at the Annual
Meeting.  On the Record Date,  7,505,297  shares of the Company's  common stock,
$.01 par value per share (the "Common Stock"), were issued and outstanding.  The
presence,  either in person or by proxy,  of the  holders of a  majority  of the
total  number of  shares  of Common  Stock  outstanding  on the  Record  Date is
necessary to constitute a quorum at the Annual Meeting.

         Holders  of Common  Stock  are  entitled  to one vote,  in person or by
proxy, for each share of Common Stock owned on the Record Date.

         Valid  proxies  will be  voted  in  accordance  with  the  instructions
indicated thereon. In the absence of contrary  instructions,  shares represented
by valid  proxies will be voted FOR the proposal to elect as directors  the four
nominees  listed under the caption  "Election of Directors" and FOR the adoption
of the 1997  Non-Qualified  Stock Option Plan. No other  business is expected to
come before the Annual  Meeting but should any other matter  requiring a vote of
stockholders  properly  arise,  it is the  intention of the persons named in the
enclosed form of proxy to vote such proxy in accordance with their best judgment
on such matter.



                                                       

<PAGE>



         Execution  of the  enclosed  proxy card will not prevent a  stockholder
from attending the Annual Meeting and voting in person. Any proxy may be revoked
at any time prior to the exercise thereof by delivering a written  revocation or
a new proxy  bearing a later  date to the  Secretary  of the  Company,  376 Main
Street,  P.O. Box 74,  Bedminster,  New Jersey 07921, or by attending the Annual
Meeting  and  voting in  person.  Attendance  at the  Annual  Meeting  will not,
however, in and of itself constitute revocation of a proxy.

         The  cost of  soliciting  proxies  will be  borne  by the  Company.  In
addition,   the  Company  will  reimburse  brokerage  firms  and  other  persons
representing  beneficial  owners of  shares  for their  expenses  in  forwarding
solicitation  materials to such beneficial  owners.  Proxies may be solicited by
certain of the  Company's  directors,  officers and regular  employees,  without
additional compensation, personally or by telephone or telegram.

         Abstentions and broker "non-votes" are included in the determination of
the number of shares present at the meeting for quorum  purposes.  An abstention
will have the same effect as a negative  vote,  but broker  "non-votes"  are not
counted  in  the  tabulations  of the  votes  cast  on  proposals  presented  to
stockholders  because  shares held by a broker are not considered to be entitled
to vote on matters as to which broker authority is withheld. A broker "non-vote"
occurs when a nominee  holding shares for a beneficial  owner does not vote on a
particular proposal because the nominee does not have discretionary voting power
with respect to that item and has not received  instructions from the beneficial
owner.

                              ELECTION OF DIRECTORS

Nominees
- --------

         At the Annual Meeting,  four directors are to be elected to hold office
until the next annual  meeting of  stockholders  and until their  successors are
duly elected and qualified. Unless otherwise indicated, the persons named in the
enclosed  form of proxy will vote FOR the election of each  nominee  named below
(each a  "Nominee").  Each  Nominee  has  consented  to serve as a  director  if
elected.  It is not expected  that any Nominee will be unable to serve,  but, in
the event that any Nominee should be unable to serve, the shares  represented by
the enclosed proxy card will be voted for a substitute candidate selected by the
Board of Directors.

                                                        

<PAGE>
<TABLE>
<CAPTION>


         Certain information regarding each Nominee is set forth below.

                                   Position and Office             Director
Name of Nominee       Age       Presently Held with Company         Since
- ---------------       ---       ---------------------------        --------
<S>                   <C>       <C>                                  <C>
Paul O. Koether       61        Chairman of the Company              1988
                                and of Madis

Mark W. Jaindl        37        Director of the Company
                                and of Madis                         1994

Alfredo Mena          44        Director of the Company              1992

William Mahomes       50        Director of the Company              1993
- --------------------------
</TABLE>

         Paul O.  Koether and Natalie I.  Koether,  President of the Company and
Madis, are spouses.  Information  concerning each nominee's business history and
experience is set forth below.

         Paul O. Koether is principally engaged in the following businesses: (i)
the Company, as Chairman since April 1988, President from April 1989 to February
1997, a director  since March 1988, and for more than five years as the Chairman
and  President  of Sun Equities  Corporation  ("Sun"),  a private,  closely-held
corporation which is the Company's  principal  stockholder;  (ii) as Chairman of
Madis Botanicals,  Inc.,  ("Madis") a majority-owned  subsidiary of the Company,
since January 1995 and as a director since December 1994;  (iii) as Chairman and
director  since July 1987 and  President  since  October 1990 of Kent  Financial
Services,  Inc. ("Kent") which engages in various financial services,  including
the  operation  of  a  retail   brokerage   business  through  its  wholly-owned
subsidiary,  T. R. Winston & Company,  Inc.  ("Winston") and the general partner
since  1990 of  Shamrock  Associates,  an  investment  partnership  which is the
principal  stockholder of Kent; (iv) various  positions with affiliates of Kent,
including  Chairman  since 1990 and a  registered  representative  since 1989 of
Winston;  and (v) since July 1992, as Chairman of American Metals Service,  Inc.
("AMTS"),  which is currently seeking to acquire an operating business. Prior to
August  1994,  Mr.  Koether  also served as Chairman and a director of NorthCorp
Realty Advisors, Inc. ("NorthCorp"), formerly a subsidiary of the Company.

                                                       

<PAGE>


         Mark W.  Jaindl.  From May 1982 to October  1991,  and again  since May
1995, Mr. Jaindl has served as Chief Financial Officer of Jaindl Farms, which is
engaged in  diversified  businesses,  including  the  operation of a 12,000-acre
turkey farm, a John Deere dealership and a grain  operation.  Mr. Jaindl is Vice
Chairman of American  Bank of the Lehigh  Valley,  a commercial  bank located in
Allentown, Pennsylvania. He also serves as the Chief Financial Officer of Jaindl
Land Company, a developer of residential,  commercial and industrial  properties
in  eastern  Pennsylvania.  From June 1992  until  May 1995 he was  Senior  Vice
President of the Company.  He was Senior Vice  President of Madis from  December
1994 until May 1995 and a director of Madis since  December  1994. He has served
as a director of AMTS since July 1992.  Mr.  Jaindl was a director of  NorthCorp
from June 1992 until September 1994 and was Interim  President of NorthCorp from
February 1994 until August 1994.

         Alfredo  Mena.  Since  1986,  Mr.  Mena   has  been  the  President  of
CIA.Salvadorena  de  Inversiones,  S.A. de C.V.  and had served as its  Director
and General Manager from  1974 to 1986. CIA. Salvadorena de Inversiones, S.A. de
C.V. is engaged in coffee  growing,  processing and exporting. From October 1995
until June 1997, he served as the Presidential  Commissioner  for  Privatization
and Modernization of El Salvador. Mr. Mena is a citizen of El Salvador.

         William  Mahomes,  Jr. In March 1997, Mr. Mahomes formed a professional
corporation,  Mahomes & Associates,  and is involved in the private  practice of
law, specializing in real estate and commercial transactions. From 1994 to March
1997, he was a Senior Shareholder of the law firm of Locke Purnell Rain Harrell.
From 1990 to 1994 he was an international  partner in the Dallas office of Baker
& McKenzie.  Prior to that,  from 1987 to 1990, he served as Vice  President and
General Counsel of Pro-Line Corporation, which is engaged in the manufacture and
distribution of hair care products. Mr. Mahomes currently serves on the Board of
Directors of a variety of organizations, including the Bethlehem Foundation, The
Salvation Army, MESBIC Financial Corporation, St. Philip's Academy, Dallas Black
Chamber of Commerce, the Dallas Opera and the Texas Real Estate Council.


Board Meetings and Committees
- -----------------------------

         The Board held four meetings  during the fiscal year ended December 31,
1996 and otherwise acted by written consent.  During the year ended December 31,
1996, the Board had an Audit Committee  which consisted of Messrs.  Mark Jaindl,
William Mahomes,  Jr. and Alfredo Mena. The Audit  Committee,  which reviews the
Company's internal controls, accounting practices and procedures, and results of
operations,  held one meeting during the year.  Each of the Company's  directors
attended  all of the  meetings  of the Board of  Directors  and Audit  Committee
except for Mr. Mena who attended 60% of the  meetings.  The Company had no other
Standing Committees which met during the fiscal year ended December 31, 1996.

                                                     

<PAGE>


Directors' Fees
- ---------------

         Each  director who is not an employee of the Company  receives a fee of
$1,800 plus  expenses  for  attending  each  meeting of the Board or a committee
meeting. Aggregate directors' fees in fiscal 1996 were $18,600.


              ADOPTION OF THE 1997 NON-QUALIFIED STOCK OPTION PLAN

Nature and Purpose of the Plan
- ------------------------------

         The Board of Directors adopted the 1997 Non-Qualified Stock Option Plan
(the  "Option  Plan")  as of  October  1,  1997,  subject  to  approval  by  the
stockholders  of the  Company.  The  purpose of the Option Plan is to ensure the
Company  continued  success in  attracting  and  retaining  key personnel and to
secure  for the  Company  the  benefits  of the  incentive  inherent  in  equity
ownership by employees who are responsible for the continuing growth and success
of the  Company.  Options  could also be granted in  connection  with any future
acquisitions by the Company.  A copy of the Option Plan is annexed to this Proxy
Statement as Exhibit A and should be read in its  entirety.  The  following is a
brief summary of the significant provisions of the Option Plan.

Duration and Modification
- -------------------------

         The Plan will terminate not later than September 30, 2007. The Board of
Directors may at any time terminate the Plan or make such  modifications  to the
Plan as it may deem advisable.  However,  the Board may not, without approval by
the  stockholders of the Company,  increase the number of shares of Common Stock
as to which  options  may be  granted  under  the  Plan,  change  the  manner of
determining  option prices,  change the class of persons eligible to participate
in the Plan or extend  the  period  during  which an option  may be  granted  or
exercised.

Administration of the Plan
- --------------------------

         The Plan is  administered  by a  Committee  of the Board of  Directors,
consisting of two or more non-employee directors (the "Committee").  The members
of the Committee  are  appointed  annually by, and serve at the pleasure of, the
Board of Directors, and the members of the Committee will not be compensated for
serving on the Committee. In the event that no Committee is appointed, the Board
of Directors will serve as the Committee.

         The Committee has  discretion to determine the  participants  under the
Plan, the terms and  provisions of the respective  option grants (which need not
be identical), including the price at which and period during which options will
be exercisable and the number of shares subject to each option.

Securities Subject to the Plan; Market Price
- --------------------------------------------

         500,000 shares of Common Stock are available for issuance upon exercise
of options granted under the Plan.

                                                         

<PAGE>



         The  closing  sale  price of the Common  Stock on The  Nasdaq  National
Market on September 23, 1997 was $6.125 per share.

Eligibility and Extent of Participation
- ---------------------------------------

         The Plan  provides  for  discretionary  grants of  non-qualified  stock
options to participants  and to consultants to the Company.  As of September 23,
1997, approximately 65 persons were eligible to receive options.

Exercise of Options
- -------------------

         Unless  otherwise  provided by the  Committee  at the time an option is
granted, an option will be exercisable  one-fifth after the third anniversary of
the date of grant, two-fifths after the fourth anniversary of the date of grant,
three-fifths after the fifth anniversary of the date of grant, four-fifths after
the  sixth  anniversary  of the  date of grant  and in full  after  the  seventh
anniversary of the date of grant.

         An option  may be  exercised  by a written  notice  with  respect  to a
specified  number of shares and payment of the exercise  price for the number of
shares so specified.  The exercise  price of an option must be paid in cash. The
initial  per share  exercise  price for an option  may not be less than the fair
market value thereof on the date of grant.

         No option  granted  pursuant to the Plan may be exercised  more than 10
years after the date of grant.  No option granted under the Plan is transferable
by the optionee other than by death.

         Generally,  an option may be exercised  only while the  recipient is in
the  active  employ  or  service  of the  Company,  or  within  one  year  after
termination of employment by reason of disability or death.

         In the event of the  disability  or death of an  optionee,  each option
granted to him shall become immediately  exercisable in full and shall terminate
upon the earlier to occur of (i) the  expiration of the period of one year after
the date of such  optionee's  death or disability and (ii) the date specified in
such Option, unless otherwise determined by the Board of Directors.

         In the event that an optionee leaves the employ or ceases to serve as a
director of the  Company or its  subsidiaries  for any reason  other than death,
retirement or disability,  each option granted to him shall generally  terminate
immediately.

         The number of shares  available for grant under the Plan and covered by
each  option  granted  thereunder  will  be  adjusted  in the  event  of a stock
dividend,  reorganization,  recapitalization,  stock  split-up,  combination  of
shares,  sale of assets,  merger or  consolidation  in which the  Company is the
surviving corporation or, as may be determined by the Board of Directors, in the
event  of any  other  change  affecting  the  number  or kind  of the  Company's
outstanding  Common Stock. In the event of the dissolution or liquidation of the
Company, the Board may, in its discretion,  accelerate the exercisability of all
outstanding options and terminate the same within a reasonable time thereafter.

                                                         

<PAGE>



Federal Income Tax Consequences of Issuance and Exercise of Options
- -------------------------------------------------------------------

         The following  discussion of the Federal income tax consequences of the
granting  and exercise of options  under the Plan,  and the sale of Common Stock
acquired as a result thereof,  is based on an analysis of the Code, as currently
in effect,  existing laws,  judicial  decisions and  administrative  rulings and
regulations, all of which are subject to change. In addition to being subject to
the Federal income tax  consequences  described  below,  an optionee may also be
subject to state and/or local income tax  consequences  in the  jurisdiction  in
which he or she works and/or resides.

         No income  will be  recognized  by an optionee at the time an option is
granted.

         Ordinary income will be recognized by an optionee at the time an option
is  exercised,  and the amount of such income will be equal to the excess of the
fair market value on the exercise date of the shares issued to the optionee over
the exercise  price.  This ordinary  (compensation)  income will also constitute
wages subject to the  withholding of income tax and the Company will be required
to make whatever arrangements are necessary to ensure that the amount of the tax
required to be withheld is available for payment in money.

         Capital gain or loss on a subsequent  sale or other  disposition of the
shares of Common Stock  acquired  upon exercise of an option will be measured by
the difference  between the amount realized on the disposition and the tax basis
of such shares.  The tax basis of the shares  acquired  upon the exercise of the
option  will be equal to the sum of the  exercise  price  of an  option  and the
amount included in income with respect to the option.

         If an optionee makes payment of the exercise price by delivering shares
of Common Stock,  he generally  will not recognize any gain with respect to such
shares as a result of such  delivery,  but the amount of gain, if any,  which is
not so recognized will be excluded from his basis in the new shares received.

         The Company  will be entitled  to a  deduction  for Federal  income tax
purposes at such time and in the same amount as the amount  included in ordinary
income by the optionee upon  exercise of his option,  subject to the usual rules
as to  reasonableness  of  compensation  and  provided  that the Company  timely
complies with the applicable information reporting requirements.

Vote Required
- -------------

         The affirmative vote of a majority of the Shares present or represented
and entitled to vote at the Annual Meeting is required for  ratification  of the
option  plan.  The proxies  intend to vote the shares FOR  ratification,  unless
otherwise directed.

         The Board of Directors of the Company recommends that stockholders vote
FOR adoption of the 1997 Non-Qualified Stock Option Plan.


                                                        

<PAGE>



                              BENEFICIAL OWNERSHIP

Security Ownership of Officers, Directors,
  Nominees and Certain Stockholders
- ------------------------------------------

         The following table sets forth the beneficial ownership of Common Stock
of the Company as of  September  30,  1997,  by each person who was known by the
Company to  beneficially  own more than 5% of the Common Stock,  by each current
director  and Nominee and by all current  directors,  Nominees and officers as a
group:

<TABLE>
<CAPTION>

                                 Number of Shares               Approximate
 Name and Address                of Common Stock                  Percent
of Beneficial Owner            Beneficially Owned<F1>             of Class
- -------------------            ---------------------            -----------
<S>                               <C>                             <C>
Paul O. Koether
 211 Pennbrook Road
 Far Hills, NJ 07931              3,025,996<F2><F3>               37.92%

Natalie I. Koether
 211 Pennbrook Road
 Far Hills, NJ 07931              3,025,996<F4>                   37.92%

Sun Equities Corporation
 376 Main Street
 Bedminster, NJ 07921             2,234,296                       28.00%

Mark W. Jaindl
 3150 Coffeetown Road
 Orefield, PA 18069                 153,220<F5>                    1.92%

William Mahomes, Jr.
 5400 Renaissance Tower
 1201 Elm Street
 Dallas, Texas 75201                 15,000                         *

Alfredo Mena
 P. O. Box 520656
 Miami, Florida 33152                17,000                         *

Voldemar Madis
 375 Huyler Street
 South Hackensack, NJ 07606          21,669                         *

Mark Koscinski
 376 Main Street
 Bedminster, NJ 07921                62,000                         *

Dimensional Fund Advisors, Inc.
 1299 Ocean Avenue - 11th Floor
 Santa Monica, CA 90401             440,500<F6>                    5.52%

All directors and
 officers as a group
    (8 persons)                   3,346,085<F1>                   41.94%
- ------------------------------

*  Represents less than one percent.



                                                        

<PAGE>
<FN>


<F1>     The beneficial  owner has both sole voting and sole  investment  powers
         with respect to these shares except as set forth in this footnote or in
         other footnotes below.  Included in such number of shares  beneficially
         owned are shares subject to options  currently  exercisable or becoming
         exercisable  within  sixty  days:  Paul O.  Koether  (150,000  shares);
         Natalie I. Koether  (125,000  shares);  Mark W. Jaindl (70,000 shares);
         William  Mahomes,  Jr. (15,000  shares);  Alfredo Mena (15,000 shares);
         Voldemar Madis (21,669 shares);  Mark Koscinski (27,000 shares) and all
         directors and officers as a group (473,669 shares).

<F2>     Includes  (1)  32,400  shares  held by a trust for the  benefit  of Mr.
         Koether's  daughter  for which he serves as the sole  trustee,  and (2)
         347,500 shares beneficially owned by his wife, including 100,000 shares
         owned by Emerald  Partners of which she is the sole general partner and
         2,000 shares owned by Sussex Group, Inc. of which she is the President,
         a director and  controlling  stockholder,  125,000 shares which she has
         the right to acquire upon exercise of stock options and 120,500  shares
         held  in  custodial  accounts;  and  (3)  33,900  shares  owned  by Mr.
         Koether's  daughter.  Mr.  Koether also be deemed to be the  beneficial
         owner of the 2,234,296  shares owned by Sun, of which Mr.  Koether is a
         principal   stockholder  and  Chairman,   and  75,000  shares  held  in
         discretionary accounts of certain of his brokerage customers and 12,900
         shares  held  in Mr.  Koether's  IRA  account.  Mr.  Koether  disclaims
         beneficial ownership of all of the foregoing shares.

<F3>     Includes 40,000 shares owned by Winston.  Mr. Koether is an officer and
         director  of  Winston  and  of  Kent,  Winston's  parent  company,  and
         may  be  deemed  the  beneficial owner  of  such  shares.  Mr.  Koether
         disclaims  such  beneficial ownership.

<F4>     Includes  (1) 100,000  shares  owned by Emerald  Partners of which Mrs.
         Koether is the sole  general  partner and 2,000  shares owned by Sussex
         Group,  Inc. of which she is the  President,  director and  controlling
         stockholder; (2) 125,000 shares which she has the right to acquire upon
         exercise  of  stock  options;  (3)  120,500  shares  held in  custodial
         accounts;  and (4) 444,200  shares  beneficially  owned by her husband,
         described  above in  footnotes  (2) and (3).  Mrs.  Koether may also be
         deemed to be the beneficial owner of the 2,234,296 shares owned by Sun,
         of which she is a principal  stockholder and her husband is a principal
         stockholder and Chairman.  Mrs. Koether disclaims  beneficial ownership
         of all of the foregoing shares.

<F5>     Includes  11,700  shares  held  in  Mr. Jaindl's  IRA account and 4,000
         shares held by a trust for the benefit of his son, for which Mr. Jaindl
         serves as a trustee.

<F6>     Dimensional   Fund  Advisors,   Inc.   ("Dimensional"),   a  registered
         investment advisor,  is deemed to have beneficial  ownership of 440,500
         shares of Pure World,  Inc. stock as of December 31, 1996, all of which
         shares are held in portfolios of DFA Investment Dimensions Group, Inc.,
         a  registered  open-end  investment  company,  or in  series of the DFA
         Investment Trust Company,  a Delaware  business trust, or the DFA Group
         Trust  and DFA  Participation  Group  Trust,  investment  vehicles  for
         qualified  employee  benefit  plans,  all  of  which  Dimensional  Fund
         Advisors  Inc.  serves as  investment  manager.  Dimensional  disclaims
         beneficial ownership of all such shares.

                                                     
</FN>
</TABLE>
<PAGE>



Compliance with Section 16(a) of the Securities Exchange Act
- ------------------------------------------------------------

         Section 16(a) of the Securities  Exchange Act and the  regulations  and
rules promulgated thereunder require that the Company's officers,  directors and
persons who own more than ten  percent of a  registered  class of the  Company's
equity  securities  ("Principal  Owners"),  (i) file  reports of  ownership  and
changes  in  ownership  on  Forms 3, 4 and 5 with the  Securities  and  Exchange
Commission and the NASD and (ii) furnish copies of these filings to the Company.

         Based solely on the Company's review of the copies of such forms it has
received and written  representations  from certain  reporting persons that they
were not  required  to file Forms 5 for  specified  fiscal  years,  the  Company
believes that all its officers, directors and Principal Owners complied with all
filing requirements applicable to them with respect to transactions during 1996.


                             EXECUTIVE COMPENSATION

         The table  below sets forth for the fiscal  years  ended  December  31,
1996,  1995 and 1994,  the  compensation  of any person who, as of December  31,
1996, was an Executive Officer of the Company with annual compensation in excess
of $100,000 ("Executive Officers").

<TABLE>
<CAPTION>

                           Summary Compensation Table

Name and Principal                                                    Long-Term
Position                           Annual Compensation<F1><F2>      Compensation
- ------------------                ----------------------------       ------------
Position                      Year     Salary         Bonus           Options(#)
<S>                           <C>     <C>             <C>             <C>
Paul O. Koether               1996    $215,000        $      -             -
Chairman                      1995     215,000               -        50,000
                              1994     215,000          35,000             -

Natalie I. Koether            1996    $244,760        $      -             -
President                     1995      55,807               -       100,000
                              1994      60,000               -             -

Mark Koscinski<F3>            1996    $108,000        $ 15,101        10,000
Senior Vice President         1995      88,250           3,500        15,000
                              1994      57,750          15,000        10,000

Voldemar Madis<F5>            1996    $152,885        $  6,101             -
Vice Chairman                 1995     150,000               -        36,115<F4>
                              1994           -               -             -
- ------------------------------------------------


                                                      
<PAGE>


<FN>

<F1>  The Company currently has no bonus plan.

<F2>  Certain Executive Officers received incidental personal benefits during the
fiscal years covered by the table.  The value of these  incidental  benefits did
not exceed the lesser of either  $50,000 or 10% of the total  annual  salary and
bonus reported for any of the Executive Officers. Such amounts are excluded from
the table.

<F3>  In 1995, the Company loaned Mr. Koscinski  $43,425 to acquire 25,000 shares
of  Company  stock in the open  market  (the  "Shares").  The Shares are held as
security for the loan which shall accrue interest at the interest rate necessary
to avoid the imputation of interest under the Internal Revenue Code of 1986. The
loan or loan interest  shall be paid solely from the proceeds of any sale by Mr.
Koscinski of the Shares.  In no event will Mr. Koscinski be otherwise liable for
the loan or loan interest.

<F4>  Options  granted  in  conjunction with the acquisition of Madis Botanicals,
Inc. on January 3, 1995.

<F5>  Mr. Madis was President of Dr. Madis Laboratories,  Inc.,  the  predecessor
corporation of Madis ("DML"), and is President of IVM Corporation ("IVM").  Both
IVM and DML operated  under the  protection  of Federal  Bankruptcy  Law for the
five-year period prior to January 3, 1995, when DML was acquired by the Company.

</FN>
</TABLE>

         The table below contains  information  concerning  the fiscal  year-end
value of unexercised options held by the Executive Officers.



<TABLE>
<CAPTION>
                                Fiscal Year-End Option Values

                                                         Value of Unexercised
                          Number of Unexercised          In-the-Money Options
                           Options at 12/31/96               at 12/31/96
Name                   Exercisable/Unexercisable      Exercisable/Unexercisable
- ----                   -------------------------      -------------------------
<S>                     <C>          <C>               <C>            <C>
Paul O. Koether         150,000            -           $ 85,938       $     -
Natalie I. Koether      125,000            -           $ 73,438       $     -
Mark Koscinski           27,000        8,000           $ 19,031       $   500
Voldemar Madis           21,669       14,446           $  4,605       $ 3,070


</TABLE>

Employment Agreements
- ---------------------

         In April 1990 the Company  entered into an  employment  agreement  (the
"Agreement") with Mr. Koether, the Company's Chairman, for an initial three-year
term commencing on April 1, 1990 (the  "Effective  Date") at an annual salary of
$185,000  ("Base  Salary"),  which may be  increased  but not  decreased  at the
discretion of the Board of Directors.  The term is to be automatically  extended
one day for each day elapsed after the Effective  Date.  In December  1992,  the
Board of  Directors  voted to increase  the  Chairman's  Base Salary to $215,000
effective December 1, 1992.

                                                        

                                                        

<PAGE>



         The Chairman may  terminate his  employment  under the Agreement at any
time for "good  reason"  (defined  below)  within 36 months  after the date of a
Change in Control (defined below) of the Company. Upon his termination, he shall
be paid the  greater of (i) the Base Salary and any  bonuses  payable  under the
Agreement  through the expiration  date of the Agreement or (ii) an amount equal
to three times the average annual Base Salary and bonuses paid to him during the
preceding five years.

         Change in Control is deemed to have  occurred if (i) any  individual or
entity,  other than  individuals  beneficially  owning,  directly or indirectly,
common  stock of the Company  representing  30% or more of the  Company's  stock
outstanding as of April 1, 1990, is or becomes the beneficial owner, directly or
indirectly,  of  30%  or  more  of  the  Company's  outstanding  stock  or  (ii)
individuals  constituting  the Board of Directors  on April 1, 1990  ("Incumbent
Board"),  including any person subsequently  elected to the Board whose election
or nomination  for election was approved by a vote of at least a majority of the
Directors  comprising  the  Incumbent  Board,  cease  to  constitute  at least a
majority of the Board.  "Good reason" means a  determination  made solely by Mr.
Koether,  in good  faith,  that as a result  of a Change  in  Control  he may be
adversely  affected  (i) in carrying out his duties and powers in the fashion he
previously enjoyed or (ii) in his future prospects with the Company.

         Mr.  Koether may also  terminate his employment if the Company fails to
perform its  obligations  under the Agreement  (including any material change in
Mr. Koether's duties,  responsibilities  and powers or the removal of his office
to a location more than five miles from its current  location)  which failure is
not cured within specified time periods.

         In connection with the Madis  acquisition,  Voldemar Madis entered into
an employment  agreement with Madis for a term of four years at an annual salary
of $150,000.  The employment arrangement may be terminated for cause, as defined
in the contract.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         The Company  reimbursed Sun  approximately  $76,000 and $64,000 in 1996
and 1995, respectively, for the Company's proportionate share of certain general
and administrative expenses.

         Rosenman & Colin LLP ("R&C")  performed  substantial legal work for the
Company for which they billed the Company an aggregate of approximately $118,000
in 1996 and $630,000 in 1995. The  professional  fees represented work performed
in association with the proxy contests  undertaken in connection with one of the
Company's  investments and the  acquisition and management of Madis.  Natalie I.
Koether,  Esq.,  President of the Company and Madis, and wife of the Chairman of
the Company, is of Counsel to R&C.





<PAGE>



                         INDEPENDENT PUBLIC ACCOUNTANTS

         Deloitte & Touche LLP ("Deloitte") served as the Company's  independent
public  accountants  for the fiscal year ended  December  31, 1996 and have been
selected to serve as the Company's independent public accountants for the fiscal
year ending  December 31,  1997.  It is not expected  that a  representative  of
Deloitte will be present at the Annual Meeting.


                             STOCKHOLDERS' PROPOSALS

         Any  stockholder  who desires to present  proposals  to the next annual
meeting and to have such  proposals set forth in the proxy  statement  mailed in
conjunction  with such annual  meeting must submit such proposals to the Company
not later than May 31, 1998.  All  stockholder  proposals  must comply with Rule
14a-8 promulgated by the Securities and Exchange Commission.


                             ADDITIONAL INFORMATION

         A copy of the  Company's  Annual  Report on Form  10-KSB for the fiscal
year ended December 31, 1996 accompanies this Proxy Statement.

         Your cooperation in promptly marking,  signing,  dating and mailing the
enclosed proxy card will be greatly appreciated.

                                          By Order of the Board of Directors



                                          /s/ Paul O. Koether
                                          ----------------------------
                                          Chairman and President


Dated: October 20, 1997

                                                      



                                                                   EXHIBIT A

                                PURE WORLD, INC.

                      1997 NON-QUALIFIED STOCK OPTION PLAN

                           (Effective October 1, 1997)


1.       Purpose.
         --------

         The purposes of this 1997 Non-Qualified  Stock Option Plan (the "Plan")
are to induce certain  individuals to remain in the employ of, or to continue to
serve as directors of or as independent  consultants  to, Pure World,  Inc. (the
"Company")  and  its  present  and  future  subsidiary   corporations   (each  a
"Subsidiary"),  as defined in section  424(f) of the  Internal  Revenue  Code of
1986, as amended (the  "Code"),  to attract new  individuals  to enter into such
employment and service and to encourage  such  individuals to secure or increase
on reasonable terms their stock ownership in the Company. The Board of Directors
of the Company (the  "Board")  believes  that the granting of stock options (the
"Options")  under the Plan will promote  continuity of management  and increased
incentive  and  personal  interest  in the  welfare  of the  Company  and aid in
securing its  continued  growth and financial  success.  Options will be options
which are not  incentive  stock  options  ("non-qualified  stock  options"),  as
determined at the time of the grant thereof by the Committee  (the  "Committee")
referred to in Section 3(A) hereof.

2.       Shares Subject to Plan.
         -----------------------

         Options may be granted to  purchase up to 500,000  shares of the common
stock,  par value $0.01 per share (the "Common  Stock") of the  Company.  If any
Options  expire or terminate  for any reason  without  having been  exercised in
full, new Options may thereafter be granted to purchase the  unpurchased  shares
subject to such expired or terminated Options.

3.       Administration.
         ---------------

         (A) The Plan shall be  administered  by a Committee which shall consist
of two or more members of the Board,  both or all of whom shall be "non-employee
directors within the meaning of Rule 16b-3(b)(3) promulgated under Section 16(b)
of the Securities Exchange Act of 1934 (the "Exchange Act"). The Chief Executive
Officer of the Company shall also be a member of the Committee,  ex-officio. The
Committee  shall be appointed  annually by the Board,  which may at any time and
from time to time remove any members of the  Committee,  with or without  cause,
appoint additional members to the Committee and fill vacancies,  however caused,
in the Committee.  In the event that no Committee has been appointed,  the Board
shall serve as the Committee.  A majority of the members of the Committee  shall
constitute a quorum.  All  determinations  of the  Committee  shall be made by a
majority  of its members  present at a meeting  duly called and held except that
the  Committee  may  delegate  to any one of its members  the  authority  of the
Committee with respect to

                                                        
<PAGE>



the grant of Options to a person who shall not be an officer and/or  director of
the Company.  Any decision or determination of the Committee  reduced to writing
and  signed  by all of the  members  of the  Committee  (or by a  member  of the
Committee to whom authority has been  delegated)  shall be fully as effective as
if it had been made at a meeting duly called and held.

         (B) Subject to the express  provisions of the Plan, the Committee shall
have complete authority, in its discretion, to interpret the Plan, to prescribe,
amend and rescind rules and  regulations  relating to it, to determine the terms
and provisions of the respective option  agreements or certificates  (which need
not be identical),  to determine the individuals  (each a "Participant") to whom
and the times and the prices at which  Options  shall be  granted,  the  periods
during  which  each  Option  shall be  exercisable,  the number of shares of the
Common  Stock to be subject to each Option and to make all other  determinations
necessary  or  advisable  for the  administration  of the Plan.  In making  such
determinations,  the  Committee may take into account the nature of the services
rendered by the respective employees,  their present and potential contributions
to the success of the Company and the Subsidiaries and such other factors as the
Committee in its discretion shall deem relevant.  The Committee's  determination
on the matters referred to in this Section 3(B) shall be conclusive. Any dispute
or  disagreement  which may arise under or as a result of or with respect to any
Option shall be determined by the  Committee,  in its sole  discretion,  and any
interpretations  by the  Committee  of the terms of any  Option  shall be final,
binding and conclusive.

4.       Eligibility.
         ------------

         An Option  may be granted  only to (1)  employees  of the  Company or a
Subsidiary,  (2) directors of the Company or a Subsidiary  who are not employees
of the Company or a Subsidiary,  (3)  employees of a corporation  which has been
acquired by the Company or a Subsidiary,  whether by way of exchange or purchase
of stock, purchase of assets,  merger or reverse merger, or otherwise,  who hold
options  with  respect to the stock of such  corporation  which the  Company has
agreed to assume and (4)  independent  consultants  who render  services  to the
Company or a Subsidiary.

5.       Option Prices.
         --------------

         (A) Except as otherwise  provided in Section 15 hereof, the initial per
share option price of any Option shall not be less than the fair market value of
a share of the Common Stock on the date of grant.

         (B) For all purposes of this Plan,  the fair market value of a share of
the Common  Stock on any date,  if the Common Stock is then listed on a national
securities  exchange or traded on the NASDAQ  National  Market System,  shall be
equal to the closing  sale price of a share of the Common  Stock or, if there is
no sale of the  Common  Stock on such  date,  the  average  of the bid and asked
prices on such  exchange  or system at the close of  trading on such date or, if
the shares of the  Common  Stock are not then  listed on a  national  securities
exchange  or such system on such date,  the fair market  value of a share of the
Common Stock on such date as shall be determined in good faith by the Committee.


                                                     
<PAGE>



6.       Option Term.
         ------------

         Options  shall  be  granted  for  such  term  as  the  Committee  shall
determine, not in excess of ten years from the date of the granting thereof.

7.       Exercise of Options.
         -------------------- 

         (A) Except as otherwise  provided in Section 15 hereof,  a  Participant
may (i) during the period commencing on the third anniversary of the date of the
granting  of an  Option  to him and  ending  on the  day  preceding  the  fourth
anniversary of such date,  exercise such Option with respect to one-fifth of the
shares  granted  thereby,  (ii)  during the  period  commencing  on such  fourth
anniversary and ending on the day preceding the fifth anniversary of the date of
the granting of such Option,  exercise such Option with respect to two-fifths of
the shares  granted  thereby,  (iii) during the period  commencing on such fifth
anniversary and ending on the day preceding the sixth anniversary of the date of
the  granting  of  such  Option,  exercise  such  Option  with  respect  to  the
three-fifths of the shares granted thereby, (iv) during the period commencing on
such sixth  anniversary and ending on the day preceding the seventh  anniversary
of the date of the granting of such Option, exercise such Option with respect to
four-fifths of the shares granted thereby,  and (v) during the period commencing
on such  seventh  anniversary,  exercise  such Option with respect to all of the
shares granted thereby.

         (B) To the extent  exercisable,  an Option may be  exercised  either in
whole at any time or in part from time to time.

         (C) An Option may be  exercised  only by a written  notice of intent to
exercise  such Option with respect to a specific  number of shares of the Common
Stock and  payment to the  Company  of the  amount of the  option  price for the
number of shares of the  Common  Stock so  specified  PROVIDED,  HOWEVER,  that,
subject to the requirements of Regulation T promulgated  under the Exchange Act,
the Committee may implement procedures to allow a broker chosen by a Participant
to make  payment  of all or any  portion of the option  price  payable  upon the
exercise of an Option and  receive,  on behalf of such  Participant,  all or any
portion of the shares of the Common Stock issuable upon such exercise.

         (D) The  Committee  may,  in its  discretion,  permit  any Option to be
exercised,  in whole or in part,  prior to the time when it would  otherwise  be
exercisable.

8.       Transferability.
         ---------------- 

         No Option shall be assignable or transferable  except by will and/or by
the laws of descent and  distribution  and, during the life of any  Participant,
each Option granted to him may be exercised only by him.



                                                    

<PAGE>



9.       Termination of Service.
         -----------------------

         (A) Except as  otherwise  determined  by the  Committee  at the time of
grant  thereof,  in the event a Participant  leaves the employ or service of the
Company and the Subsidiaries, whether voluntarily or otherwise but other than by
reason of his death or "disability" (as such term is defined in section 22(e)(3)
of the Code),  each Option  theretofore  granted to him shall, to the extent not
theretofore exercised, terminate forthwith.

         (B) In the event a Participant's employment or service with the Company
and the  Subsidiaries  terminates  by reason of his  death or  disability,  each
Option theretofore  granted to him shall become immediately  exercisable in full
and shall  terminate  upon the  earlier  to occur of (i) the  expiration  of the
period of one year after the date of such Participant's  death or disability and
(ii) the date specified in such Option, unless otherwise determined by the Board
of Directors.

10.      Adjustment of Number of Shares.
         -------------------------------

         (A) In the event  that a  dividend  shall be  declared  upon the Common
Stock payable in shares of the Common Stock,  the number of shares of the Common
Stock then subject to any Option, the number of shares of the Common Stock which
may be purchased upon the exercise of Options granted under the Plan but not yet
covered by an Option and the number of shares of the Common  Stock to be subject
to an Option to be issued to an Outside  Director shall be adjusted by adding to
each share the number of shares  which  would be  distributable  thereon if such
shares had been  outstanding on the date fixed for determining the  stockholders
entitled  to receive  such  stock  dividend.  In the event that the  outstanding
shares of the Common Stock shall be changed  into or  exchanged  for a different
number or kind of  shares  of stock or other  securities  of the  Company  or of
another corporation,  whether through  reorganization,  recapitalization,  stock
split-up,  combination of shares,  sale of assets,  merger or  consolidation  in
which the Company is the surviving corporation, then, there shall be substituted
for each share of the Common Stock then subject to any Option, for each share of
the Common  Stock which may be purchased  upon the  exercise of Options  granted
under the Plan but not yet covered by an Option and for each share of the Common
Stock to be subject to an Option to be issued to an Outside Director, the number
and kind of shares of stock or other  securities  into  which  each  outstanding
share of the Common Stock shall be so changed or for which each such share shall
be exchanged.

         (B) In the  event  that  there  shall  be any  change,  other  than  as
specified in Section 10(A) hereof,  in the number or kind of outstanding  shares
of the Common Stock,  or of any stock or other  securities into which the Common
Stock shall have been changed, or for which it shall have been exchanged,  then,
if the  Committee  shall,  in its sole  discretion,  determine  that such change
equitably requires an adjustment in the number or kind of shares then subject to
any Option and the number or kind of shares available for issuance in accordance
with  the  provisions  of the  Plan  but  not yet  covered  by an  Option,  such
adjustment shall be made by the Committee and shall be effective and binding for
all purposes of the Plan and of each Option.



                                                 
<PAGE>



         (C) In the case of any  substitution  or adjustment in accordance  with
the  provisions  of this  Section  10, the option  price in each Option for each
share covered  thereby  prior to such  substitution  or adjustment  shall be the
option price for all shares of stock or other  securities  which shall have been
substituted  for such share or to which such share  shall have been  adjusted in
accordance with the provisions of this Section 10.

         (D) No adjustment or substitution provided for in this Section 10 shall
require the Company to sell a fractional share under any Option.

         (E) In the event of the dissolution or liquidation of the Company, or a
merger,  reorganization  or  consolidation  in  which  the  Company  is not  the
surviving  corporation,  the  Board,  in  its  discretion,  may  accelerate  the
exercisability of each Option and/or terminate the same within a reasonable time
thereafter.

11.      Purchase for Investment, Withholding and Waivers.
         ------------------------------------------------- 

         (A) Unless the delivery of the shares upon the exercise of an Option by
a  Participant  shall be  registered  under  the  Securities  Act of 1933,  such
Participant  shall,  as a condition of the Company's  obligation to deliver such
shares,  be required to give a  representation  in writing  that he is acquiring
such shares for his own account as an investment  and not with a view to, or for
sale in connection with, the distribution of any thereof.

         (B) In the event of the death of a Participant, an additional condition
of  exercising  any  Option  shall be the  delivery  to the  Company of such tax
waivers and other documents as the Committee shall determine.

         (C) An additional condition of exercising any Option shall be the entry
by the  Participant  into such  arrangements  with the Company  with  respect to
withholding as the Committee shall determine.

12.      No Stockholder Status; No Restrictions on Corporate Acts;
         No Employment Right.
         ---------------------------------------------------------

         (A) Neither any Participant nor his legal representatives,  legatees or
distributees  shall be or be deemed to be the  holder of any share of the Common
Stock  covered by an Option  unless and until a  certificate  for such share has
been issued.  Upon payment of the purchase price  therefor,  a share issued upon
exercise of an Option shall be fully paid and non-assessable.

         (B) Neither the  existence  of the Plan nor any Option shall in any way
affect  the  right  or  power  of the  Company  or its  stockholders  to make or
authorize any or all adjustments,  recapitalizations,  reorganizations  or other
changes in the Company's  capital  structure or its  business,  or any merger or
consolidation of the Company,  or any issue of bonds,  debentures,  preferred or
prior  preference  stock ahead of or  affecting  the Common  Stock or the rights
thereof,  or dissolution or liquidation of the Company,  or any sale or transfer
of all or any part of its  assets or  business,  or any other  corporate  act or
proceeding whether of a similar character or otherwise.

                                                      
<PAGE>


         (C) Neither the existence of the Plan nor the grant of any Option shall
require the Company or any Subsidiary to continue any  Participant in the employ
or service of the Company or such Subsidiary.

13.      Termination and Amendment of the Plan.
         -------------------------------------- 

         The Board may at any time terminate the Plan or make such modifications
of the Plan as it shall deem advisable;  PROVIDED,  HOWEVER,  that the Board may
not,  without further approval of the holders of the shares of the Common Stock,
increase  the number of shares of the Common  Stock as to which  Options  may be
granted under the Plan (as adjusted in accordance with the provisions of Section
10 hereof),  or change the class of persons eligible to participate in the Plan,
or change the manner of  determining  the  option  prices,  or extend the period
during which an Option may be granted or exercised. Except as otherwise provided
in Section 15 hereof,  no termination or amendment of the Plan may,  without the
consent  of the  Participant  to whom any  Option  shall  theretofore  have been
granted, adversely affect the rights of such Participant under such Option.

14.      Expiration and Termination of the Plan.
         --------------------------------------- 

         The Plan shall  terminate on September 30, 2007 or at such earlier time
as the Board may  determine.  Options may be granted  under the Plan at any time
and from time to time prior to its termination. Any Option outstanding under the
Plan at the time of the  termination  of the Plan shall  remain in effect  until
such Option shall have been  exercised or shall have expired in accordance  with
its terms.

15.      Options Granted in Connection With Acquisitions.
         ------------------------------------------------

         In the event that the Committee determines that, in connection with the
acquisition  by the Company or a Subsidiary  of another  corporation  which will
become a Subsidiary or division of the Company (such corporation being hereafter
referred to as an "Acquired  Subsidiary"),  Options may be granted  hereunder to
employees  and other  personnel of an Acquired  Subsidiary  in exchange for then
outstanding  options to purchase  securities  of the Acquired  Subsidiary.  Such
Options may be granted at such option prices, may be exercisable  immediately or
at any time or times  either in whole or in part,  and may  contain  such  other
provisions  not  inconsistent  with the Plan, or the  requirements  set forth in
Section  14  hereof  that  certain  amendments  to the Plan be  approved  by the
stockholders of the Company,  as the Committee,  in its  discretion,  shall deem
appropriate at the time of the granting of such Options.

<PAGE>
                                 



                                PURE WORLD, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                ANNUAL MEETING OF STOCKHOLDERS, NOVEMBER 20, 1997

     The undersigned  hereby appoints Paul O. Koether and John W. Galuchie,  Jr.
or either of them, as proxies with full power of substitution to vote all shares
of common  stock,  par value  $.01 per  share,  of Pure  World,  Inc.  which the
undersigned is entitled to vote, with all powers the  undersigned  would possess
if personally present, at the Annual Meeting of Stockholders of Pure World, Inc.
to  be  held  on  Thursday,  November  20,  1997,  and  at  any  adjournment(s),
postponement(s)  or  continuation(s)  thereof.  The  proxies are  instructed  as
indicated  below. In their  discretion,  the proxies are authorized to vote upon
such other  business  as may  properly  come  before the Annual  Meeting and any
adjournment(s), postponement(s) or continuation(s) thereof.

                 (to be continued and signed on the other side)

<PAGE>

ITEM 1.   To  elect  the  nominees  whose names appear at right as directors for
          a term  of  one  year  or until their successors  are duly elected and
          qualified:

_____     FOR all nominees listed at right except as marked to the contrary 
          below)


_____     WITHHOLD AUTHORITY to vote for all nominees listed at right

                                   NOMINEES:  Mark W. Jaindl
                                              Paul O. Koether
                                              William Mahomes, Jr.
                                              Alfredo Mena

For, except vote withheld from the following nominee(s):

_______________________________________________________________
               

ITEM 2.   To adopt the 1997 Non-Qualified Stock Option Plan

_____  FOR

_____ AGAINST

_____ ABSTAIN

ITEM 3.   In their discretion, the  proxies  are  authorized  to  vote upon such
          other business as may properly come before the meeting.

     THE SHARES  REPRESENTED BY THIS PROXY WILL BE VOTED IN ACCORDANCE  WITH THE
SPECIFICATIONS  MADE HEREON AS DIRECTED ABOVE. IF NO  SPECIFICATION IS MADE, THE
SHARES  REPRESENTED  BY THIS PROXY WILL BE VOTED "FOR" EACH OF THE PERSONS NAMED
AT LEFT AS DIRECTORS,  "FOR" THE ADOPTION OF THE 1997 NON-QUALIFIED STOCK OPTION
PLAN AND "FOR" SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING AS THE
PROXYHOLDERS  DEEM  ADVISABLE.  BY MARKING,  SIGNING,  DATING AND RETURNING THIS
PROXY, THE UNDERSIGNED HEREBY REVOKES ALL PRIOR PROXIES.

     This proxy,  when properly  executed   will be voted in the manner directed
herein by the undersigned stockholder.  IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED "FOR" ITEM 1 and "FOR" ITEM 2. A proxy  submitted which either gives no
direction or which "abstains" on all issues,  will be counted for the purpose of
determining whether a quorum is present at the Annual Meeting.

PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING
THE ENCLOSED ENVELOPE.

Signature_____________________________________ Date________________________,1997
           SIGNATURE AND TITLE OR AUTHORITY


Signature_____________________________________ Date________________________,1997
              SIGNATURE IF HELD JOINTLY

     IMPORTANT: Signature(s) should agree with name(s) as printed on this proxy.
When  shares  are held by Joint  Tenants,  both  should  sign.  When  signing as
attorney, executor, administrator,  trustee or guardian, please give full titles
as such. If a  corporation,  please sign in full  corporate name by President or
other authorized officer.  If a partnership,  please sign in partnership name by
authorized person.



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