PURE WORLD INC
10KSB, 1997-03-27
INVESTORS, NEC
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<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This Schedule  contains summary  financial  information  extracted from the
Form 10KSB of Pure  World,  Inc.  for the year ended  December  31, 1996 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK>                         0000356446
<NAME>                        PURE WORLD, INC.              
<MULTIPLIER>                  1000                            
       
<S>                                  <C>
<PERIOD-TYPE>                        12-MOS
<FISCAL-YEAR-END>                    DEC-31-1996
<PERIOD-START>                       JAN-01-1996
<PERIOD-END>                         DEC-31-1996
<CASH>                               10,865    
<SECURITIES>                             62    
<RECEIVABLES>                         1,194    
<ALLOWANCES>                            120    
<INVENTORY>                           1,991    
<CURRENT-ASSETS>                     14,318    
<PP&E>                                1,912    
<DEPRECIATION>                          402    
<TOTAL-ASSETS>                       19,547    
<CURRENT-LIABILITIES>                 2,096    
<BONDS>                                   0    
                     0    
                               0    
<COMMON>                                 76   
<OTHER-SE>                           17,375   
<TOTAL-LIABILITY-AND-EQUITY>         19,547    
<SALES>                               6,643    
<TOTAL-REVENUES>                      8,499    
<CGS>                                 4,292    
<TOTAL-COSTS>                         8,252    
<OTHER-EXPENSES>                          0    
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<INTEREST-EXPENSE>                       13    
<INCOME-PRETAX>                         234    
<INCOME-TAX>                              5    
<INCOME-CONTINUING>                     229   
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<EPS-PRIMARY>                          0.03   
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</TABLE>




                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB

MARK ONE:

     [X] Annual Report Under Section 13 or 15(d) of the Securities  Exchange Act
of 1934 [Fee Required] 
For the fiscal year ended December 31, 1996

     [ ] Transition Report Under Section 13 or 15(d) of the Securities  Exchange
Act of 1934 [No Fee Required] For the transition  period from  _________________
to _________________.

                         Commission file number 0-10566
                                               
 
                                PURE WORLD, INC.
                 ---------------------------------------------
                 (Name of small business issuer in its charter)
                 

          Delaware                                            95-3419191
          --------                                            ----------
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                              Identification No.)
 

           376 Main Street, P.O. Box 74, Bedminster, New Jersey 07921
           ----------------------------------------------------------
             (Address of principal executive offices with Zip Code)


          Issuer's telephone number, including area code (908) 234-9220
          
         Securities registered under Section 12(b) of the Exchange Act:
         --------------------------------------------------------------


                                      NONE

         Securities registered under Section 12(g) of the Exchange Act:
         --------------------------------------------------------------



                     Common Stock, par value $.01 per share



         Check whether the issuer (1) filed all reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the issuer was required to file such  reports),  and (2) has
been subject to such filing requirements for the past 90 days. Yes  X    No
                                                                   ---      ---

         Check if there is no  disclosure  of  delinquent  filers in response to
Item 405 of  Regulation  S-B contained in this form,  and no disclosure  will be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB. [ X ]

         Issuer's  revenues  for the fiscal  year ended  December  31, 1996 were
approximately $8.5 million.

         At February  28,  1997,  there were  7,620,378  shares of common  stock
outstanding.   The   aggregate   market  value  of  the  common  stock  held  by
non-affiliates  of the  registrant,  based on the closing price of such stock on
such date as reported by NASDAQ, was approximately $14,450,000.

         Transitional Small Business Disclosure Format  Yes      No   X
                                                            ---      ---
<PAGE>






                                     PART I



Item 1. - DESCRIPTION OF BUSINESS
          -----------------------

     
Background
- ----------

     On August 4,  1994,  Pure  World,  Inc.  (the  "Company"  or "Pure  World")
completed the disposition of its prior business,  real estate asset  management.
On January 3, 1995,  the Company  acquired  80% (later  increased to 83%) of the
outstanding common stock of Dr. Madis  Laboratories,  Inc. ("DML"), a New Jersey
corporation  engaged  for  almost  forty  years in the  manufacture  and sale of
botanical  extracts used in the cosmetics,  food and flavor,  and  nutraceutical
industries.  The  name  of DML was  later  changed  to  Madis  Botanicals,  Inc.
("Madis").  Pure World subsequently formed a separate  wholly-owned  subsidiary,
Pure World Botanicals, Inc. ("PWBI").

General
- -------

     Through  its   subsidiaries,   Madis  and  PWBI,   the  Company   develops,
manufactures and sells natural  ingredients  which  principally are derived from
plant  materials  (referred  to herein also as  botanicals  or herbs)  using the
Company's proprietary extraction technology.  Extraction is the process by which
the  commercial  ingredients  of plants  are drawn out by  applying  a  solution
("menstruum")  consisting of water or a combination  of water and alcohol to the
raw materials.  The resultant extract can be converted into fluid extract, solid
extract (paste) or  powdered extract  which can be tableted or encapsulated. The
Company has produced more than one thousand botanical extracts which are used by
the cosmetic,  food and flavor,  nutraceutical and pharmaceutical  industries to
manufacture  finished products for the consumer market. The term  nutraceuticals
incorporates  a wide  range of natural  products,  such as  vitamins,  minerals,
anti-oxidants  and herbs  which  enhance  health by  supplementing  diets.  (See
"Dietary  Supplement  Health and Education  Act of 1994" and "New  Nutraceutical
Products").

Manufacturing Facility (the "Madis Facility")
- ---------------------------------------------     

     The Company believes it has the largest  botanical  extraction  facility in
North  America.  Situated on 4.5 acres,  the 125,000  square foot Madis Facility
contains custom designed stainless steel equipment  including milling equipment;
percolators;  vacuum stills;  filters;  automatic  extractors;  ribbon blenders;
homogenizers;  and high capacity spray, fluid bed and vacuum dryers.  Extraction
capacity exceeds 15,000 pounds of crude botanical material per day.

     The Company's large-capacity spray dryers produce  free-flowing powders for
tableting,  encapsulation or dissolution in liquids. With an annual spray-drying
capacity of more than 8,000,000  pounds,  the Company estimates that its current
utilization is only approximately  one-third of capacity of which  approximately
10% is for its own account and the balance for the account of toll customers.


<PAGE>


Quality Control in Manufacturing
- --------------------------------

     In its registered Food and Drug Administration  ("FDA") facility,  Madis is
authorized  to  manufacture  The  United  States  Pharmacopeia   ("U.S.P.")  and
pharmaceutical  grade products such as casanthranol (a further processed product
of the bark of the Cascara  tree used in natural  laxatives),  coal tar (used by
the cosmetic  industry for dandruff  control  shampoos)  and benzoin (used as an
aromatic and local antiseptic and skin protectant). The Madis Facility is kosher
certified and operates  under current Good  Manufacturing  Practices  ("GMP") to
assure  consistently high quality in the manufacture of its products.  The Madis
Facility is routinely  inspected  by the FDA.  The  facility  and  manufacturing
process  also   routinely   undergoes   audits  by   customers,   which  include
pharmaceutical and large consumer product firms. To the best of its information,
the Madis Facility has never failed an audit.

Laboratory
- ----------

     The Madis Facility contains six laboratories: quality control; research and
development;  instrumental analytical; flavor; cosmetic; and microbiology, which
are all  currently  in use and  fully  equipped.  The  microbiology  laboratory,
believed  to be the  first  on-site  microbiology  laboratory  in the  industry,
evaluates finished products for microbiological  purity. Madis'  microbiological
standards of less than five  thousand  organisms per gram are believed to be the
most rigorous among its competitors.

     Quality  control and research and development are conducted in the two main
laboratories which are divided between the "wet" laboratory and the instrumental
analytical  laboratory.  The wet  laboratory  is  devoted  to  physical/chemical
analysis of products against Madis' customer and compendial specifications.  The
instrumental  analytical laboratory is equipped with state-of-the-art  equipment
including  a  Multi-state  Mass  Spectrometer  (LC/Ms/Ms)  on line with two High
Performance Liquid  Chromatographs  (HPLC) and two Gas Chromatographs (GC). Thin
Layer  Chromatography   (TLC),   Infrared  Spectroscopy  (IR)  and  Ultra-violet
Spectrophotometry (UV) are also routinely used in research and development.

The Laboratory and the Manufacturing Process
- --------------------------------------------

     The manufacturing process begins and ends in the laboratory. Incoming plant
materials are evaluated to verify species,  variety and quality.  Generally,  at
least three and sometimes  more than a dozen samples of a plant are evaluated by
the laboratory's proprietary methods prior to purchase. The scientists determine
the right  menstruum for each plant extract and the optimal method of extraction
and drying to maintain product  integrity and ensure  manufacturing  efficiency.
Only after a raw material obtains  laboratory  approval is price a determinative
factor in the purchasing process. When an approved material arrives it is tested
again  against the  preshipment  sample and if it matches,  it is  forwarded  to
production along with the menstruum to be used. The Company  estimates that only
forty  percent  of  samples  are  accepted  for  production.  Throughout  Madis'
proprietary manufacturing processes,  called the Unitized(TM) process, the plant
raw material is subjected to a series of laboratory  control tests which examine
physical and chemical properties such as active constituents,  color, flavor and
purity.  The material is then either stored in a finished  state called a native
extract which is available for further  processing  when an order is received or
further processed into a liquid, solid or powdered extract ready for delivery to
the customer who will then use it for their finished product. Prior to delivery,
each item undergoes final  micro-biological  and analytical testing. The Company
calls its quality control program Truth in Testing(TM).


<PAGE>


Raw Materials
- -------------

     The Company buys its raw  materials  from a variety of growers,  collectors
and  brokers.  To date the  Company  has not  experienced  any  shortage  of raw
materials  that has effected its business  other than an occasional  increase in
price. Nonetheless the demand for botanical products has experienced exponential
growth in recent years and the demand  pressure  for some  products may outstrip
the capacity of the suppliers.  Moreover the Company has developed a new line of
standardized  products (see "New Nutraceutical  Products") which have guaranteed
potency,  meaning  that the  products  contain  a  stipulated  amount  of active
ingredients.  The Company  believes  that it has  sufficient  inventory  for its
standardized line for the next six months and that its inventory can be replaced
without significant cost increase, however botanicals are subject to substantial
variations  due to weather,  ground  conditions  and  political  problems in the
source country and therefore supply will always be somewhat  unpredictable.  The
Company has in place,  in most  instances,  multiple  geographic  sources of raw
material to minimize this  potential  problem.  Also,  the quality of botanicals
varies from season to season and year to year,  which can impose a limitation on
the ability to produce standardized products and which can result in substantial
price  changes  which may or may not be passed on to the  consumer  depending on
demand for the affected product.

Government Regulation and Intellectual Property
- -----------------------------------------------

     Madis is regulated by the Food and Drug Administration  ("FDA") and the New
Jersey   Department   of  Health  in  matters  of   cleanliness,   labeling  and
manufacturing  practices and conforms to the FDA's proposed "Good  Manufacturing
Procedures" for the Dietary Supplement industry.  Madis is also regulated by the
Occupational  Safety and Health  Administration  in matters of general safety in
the operation of its manufacturing facility, and the Bureau of Alcohol,  Tobacco
and  Firearms in its use of alcohol in its  production  process as well as state
and federal environment  agencies on a variety of environmental issues affecting
air and ground water.  The United  States  Department  of  Agriculture  may also
inspect the raw materials and plant facilities used in production.  To date, the
Company has no material problems in any of these regulatory areas.

     The  Company  has   considerable   proprietary   technology   used  in  its
manufacturing processes,  quality control and reseach and development.  Although
it has no patents,  the loss or  misappropriation of its technology would injure
the Company.  The Company has numerous trademarks which it uses to differentiate
its  technology  and  products  and it protects its  proprietary  technology  by
confidentiality  agreements with employees and  prospective  customers and other
contractees.

     Madis is a member in good standing of the  Institute of Food  Technologies,
the  Cosmetic  Toiletries  and  Fragrance  Association,  the Society of Cosmetic
Chemists,  the American  Herbal  Products  Association,  the  Synthetic  Organic
Chemical Manufacturing Association,  the National Nutritional Foods Association,
the  American   Society  of   Pharmacognosy,   and  the  American   Society  for
Microbiology. The Madis production facilities are certified by the FDA for food,
pharmaceutical  and  cosmetic  ingredient  production  and  have  kosher-product
certification.


<PAGE>


Dietary Supplement Health and Education Act of 1994 ("DSHEA")
- -------------------------------------------------------------

     In 1994, DSHEA was enacted to establish the framework for the regulation of
nutraceuticals  which were being  manufactured  and marketed not as drugs but as
dietary  supplements.  Except for certain  pharmaceuticals  manufactured  to the
standards  of the  U.S.P.  published  by the FDA,  the  Company's  nutraceutical
products are categorized as dietary  supplements under DSHEA and not drugs which
require FDA approval. The legislation recognized the importance of nutrition and
benefits  of dietary  supplements  in  promoting  health and  preventive  health
measures.  DSHEA defines  dietary  supplements as vitamins,  minerals,  herbs or
other  botanicals,  amino acids,  or other dietary  substances  which enhance or
increase the total dietary intake. It provides that where an ingredient is first
marketed as a dietary supplement and is subsequently  approved as a new drug, it
can continue to be sold as a supplement unless the Secretary of Health and Human
Services rules that it would not be safe to do so. Conversely,  if an ingredient
is undergoing review as a drug, it cannot be marketed as a supplement unless the
Secretary determines it would be safe to do so.
             
     The FDA has publicly  stated its concern that any claims about the efficacy
of supplements receive prior approval by that agency. It is anticipated that the
FDA will publish regulations about making claims and will adopt current GMPs for
the  manufacture of  nutraceuticals.  The Company  believes that its GMPs are at
least as stringent as any that the FDA is considering.

New Nutraceutical Products
- --------------------------

     Historically,  most of the nutraceutical  products sold by the Company were
based on the amount of raw material used in the manufacturing process, i.e., the
amount of kilograms of crude  material  required to produce each kilogram of the
plant  extract.  These  extracts,  generally  called  "drug  ratios",  were  the
principal nutraceutical products sold by the Company until 1996.

     Increasingly,  the dietary  supplement  market is turning to nutraceuticals
that  contain a  specified  amount of a plant  ingredient,  called  the  "active
ingredient" or "marker".  Many of these products were first  developed in Europe
and are supported by clinical  studies which document the efficacy of the active
ingredients  and that the  product is made with a  specific  level of the active
ingredient.  Generally these products are called  "standardized"  or "guaranteed
potency"  extracts.  Many of the Company's  competitors,  particularly  those in
Europe, refine products to increase the level of the active ingredient above the
level  found  naturally  in the  plant.  The  Company  believes  that the active
ingredient  in some  botanicals  is only a "marker",  meaning that it denotes at
least one of a plant's  active  ingredients  but it may be only one,  among many
important ingredients to be found in the plant. Therefore the Company's extracts
contain  the whole  profile  of the plant  with the  active  ingredients  and/or
markers  guaranteed to a certain  level being only one part of the profile.  The
Company believes the synergistic effect from different chemical  components of a
plant mixture are an important part of the efficacy of the extract.  The Company
utilizes  HPLC and Mass  Spectrometry  to match  the  profile  of the raw  plant
material with the resultant botanical extract.

     To date, the Company has developed seventeen (17) standardized products and
expects to add at least another twenty (20) during 1997.


<PAGE>


Competition
- -----------

     The Company has numerous  competitors,  in each of the industry segments it
serves both domestically and abroad,  principally European. Many of the European
competitors  are  larger  than the  Company  and have  more  history  in  making
standardized products. Only one domestic producer of standardized nutraceuticals
has resources  equivalent to the Company. In the flavors and cosmetics segments,
the Company believes it is the largest  manufacturer of botanical extracts.  The
Company does not manufacture finished flavors therefore it does not compete with
companies  such as  International  Flavors and Fragrances  Inc.,  Givaudan-Roure
Corporation or Tastemaker, Inc.
                                                   
Employees
- ---------

     At February 28, 1997,  the Company had 53 full-time  employees,  45 of whom
were employed by Madis.

Products Liability Insurance
- ----------------------------

     The Company has experienced no product  liability  claims to date,  however
the  development  and marketing of botanical  extracts  entails an inherent risk
that  product  liability  claims may be asserted  against it in the future.  The
Company  currently  has  obtained  product  liability  coverage,  which it deems
adequate,  but there can be no assurance that the Company can maintain  adequate
insurance on acceptable terms in the future. Any claim against the Company would
negatively  affect the reputation of the Company and a judgment above the policy
limits would have an adverse financial effect on the Company.


<PAGE>

Item 2. - DESCRIPTION OF PROPERTY
          -----------------------

     On February 1, 1994, the Company  entered into a five-year  lease agreement
with an  affiliate  for 1,700  square feet of office  space at a monthly rate of
approximately $3,600.

     Madis  leases a  125,000  square-foot  facility  in South  Hackensack,  New
Jersey,  from an affiliated  corporation  owned by the minority  shareholders of
Madis for $20,000  per month,  net,  plus one  percent of the gross  revenues of
Madis up to an additional $200,000 per annum. The lease has a term of five years
and  expires in December  1999 with  renewable  options  for fifteen  additional
years.  This  facility  includes  a  20,000   square-foot  office  area;  10,000
square-feet  for  laboratories;  manufacturing  space of 70,000 square feet; and
warehousing space of 25,000 square feet.

     Madis  also  leases a  warehouse  facility  in  Teterboro,  New  Jersey for
$120,000  per year from an unrelated  party.  The lease has a three year term at
rates up to $130,000 per year.

     In  connection  with  a  Plan  of  Reorganization  discussed  in  Item  6 -
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations",  Madis was required to undertake up to $280,000 in costs to perform
specified remedial  environmental  activities at the South Hackensack  facility,
including  the  removal  of  certain   underground   storage  tanks,  which  was
accomplished in 1995. The remaining  accrued  liability at December 31, 1996 was
approximately  $127,000.  The Company  believes this accrued  liability  will be
sufficient to perform any required remaining remediation activity.

Item 3.  - LEGAL PROCEEDINGS
           -----------------

     The Company is involved from time to time in various lawsuits that arise in
the course of its business and the outcome of which, if adverse,  would not have
a material  affect on the  financial  condition and results of operations of the
Company.

Item 4. - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
          ---------------------------------------------------
     The Company held its Annual  Meeting of  Stockholders  on October 28, 1996.
All nominees to the Company's Board of Directors were elected.

<TABLE>
         The following is a vote tabulation for all nominees:
<CAPTION>

                                                For             Withheld
            <S>                              <C>                 <C>
            Paul O. Koether                  6,376,019           45,858
            Mark W. Jaindl                   6,376,178           45,699
            William Mahomes, Jr.             6,376,163           45,714
            Alfredo Mena                     6,376,163           45,714


</TABLE>




<PAGE>



                                     PART II


Item 5. - MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
          --------------------------------------------------------

     At February 28, 1997, the Company had approximately  2,800  stockholders of
record.  The  Company's  common stock  currently  trades on the  NASDAQ/National
Market System under the symbol "PURW."

     The  following  table  sets forth the high and low  closing  prices for the
common  stock for the periods  indicated,  as reported by NASDAQ on the National
Market System.

<TABLE>
         Calendar Quarter Ended:
<CAPTION>
                                                  High              Low                
                                                 ------            ------
                  <S>                          <C>                <C>
         1996

                  March 31                     $ 4 1/16           $ 2 1/8
                  June 30                        3 9/16             2 3/16
                  September 30                   2 1/4              1 11/16
                  December 31                    2 1/2              1 11/16

         1995

                  March 31                     $ 1 3/4            $ 1 3/8
                  June 30                        1 15/16            1 7/16
                  September 30                   3 1/2              1 7/8
                  December 31                    3 1/16             1 7/8

</TABLE>

     The Company had not  declared or paid any  dividends on its common stock in
1996 and 1995 and does not foresee doing so in the immediate future.

Item 6. - MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND
          RESULTS OF OPERATIONS
          -----------------------------------------------------------------

Acquisition of Madis Botanicals, Inc.
- -------------------------------------

     On January 3, 1995, one of the Company's  wholly-owned  subsidiaries merged
(the  "Merger")  with  Dr.  Madis  Laboratories,  Inc.  ("DML"),  a  New  Jersey
corporation located in South Hackensack,  New Jersey. The surviving  corporation
in the Merger operates under the name of Madis Botanicals, Inc. ("Madis") and is
owned 83% by the Company and 17% by the former shareholders of DML. In addition,
the Company  issued to the former DML  shareholders  options to acquire  250,000
shares of the Company's Common Stock at its then approximate fair value of $2.10
per share. Madis, a manufacturer of natural products, had sales of approximately
$6.6 million in 1996 and $6.2 million in 1995.

     The Merger was effected in connection  with a Plan of  Reorganization  (the
"Plan") filed by DML in Chapter 11 proceedings under the Federal Bankruptcy Law.
The Plan was  confirmed  on November  29, 1994 by the United  States  Bankruptcy
Court in Newark, New Jersey. Under the terms of the Merger, the Company financed
the Plan which  provided for the payment to the  creditors of $3.2  million,  of
which  approximately  $2.3 million was advanced by the Company and approximately
$900,000 was paid by Madis from funds on hand. The balance of DML's indebtedness
was assumed by the Madis and was paid as due from working capital.



<PAGE>





     Two  principal  shareholders  of DML,  who were  also  executive  officers,
received  employment  agreements under which one served as Chairman  Emeritus of
Madis until his death on March 13, 1997 at an annual  salary of $100,000 and the
other  serves as an  executive  officer  for a period of four  years  commencing
January 3, 1995 at an annual salary of $150,000.  The premises occupied by Madis
are leased from a corporation  owned by the former DML shareholders at an annual
rent of $240,000,  net, plus 1% of gross  revenues up to an additional  $200,000
per annum. For additional information about the premises, see Note 9 of Notes to
Consolidated Financial Statements.

Liquidity and Capital Resources
- -------------------------------
     At December 31, 1996,  the Company had cash and cash  equivalents  of $10.9
million.  Cash  equivalents  consisted of treasury bills with maturities of less
than three months and yields  ranging from 4.96% to 5.16%.  The Company also had
marketable securities with a market value of approximately  $909,000 at December
31, 1996.  Marketable  securities  consisted of trading securities ($62,000) and
securities  available-for-sale  ($847,000).  See  Notes  1  and  3 of  Notes  to
Consolidated Financial Statements for additional information. The Company has no
funded debt. The management of the Company believes that its financial resources
and anticipated cash flows will be sufficient for future operations and possible
acquisitions of other operating businesses.

     Net cash of $735,000 was provided by  operations  in 1996 compared to a net
use of cash of  approximately  $2.0 million in 1995.  Net income of $229,000 and
net trading security transactions of approximately $1.8 million were the primary
causes of the  increase in cash flow in 1996  compared to 1995.  Net trading and
U.S.  Treasury  securities  transactions  used  cash of  $584,000  in 1995.  The
increase in cash flows from  operations in 1996 were  partially  offset by a net
growth  in  inventory  of  $430,000,  which  was  due  almost  entirely  to  the
introduction  of  KavaPure(TM)  in 1996.  KavaPure(TM) is available in fluid and
softgel  capsules in the retail market and in powdered,  fluid and softgel forms
in other markets.

     Investing  activities  provided cash of $900,000 in 1996, compared to a use
of cash of approximately $2.2 million in 1995. In November 1996, the Company and
American  Industrial  Properties  REIT ("IND")  entered a  settlement  agreement
resolving all disputes and litigation that arose between them as a result of the
Company's  efforts to influence the  management of and protect its investment in
IND. The settlement  agreement  provided that IND pay $825,000 to the Company as
reimbursement  for  costs  incurred  in  connection  with  the  disputes  and as
consideration for releases and a standstill agreement. The Company also sold its
investment  in  IND to an  unrelated  third  party  for an  aggregate  price  of
approximately  $2.5 million.  IND agreed to make numerous  changes to its Bylaws
designed to remedy the corporate  governance  problems which the Company pointed
to in the disputes.  The sale of the investment in IND resulted in a net gain of
approximately $619,000. The reimbursement of expenses incurred in prior years of
$394,000  to protect  the  Company's  investment  in IND was  recorded  as other
income,  while the remaining  reimbursement of $431,000 offset expenses incurred
in 1996.

     In May 1996,  the Company made an  investment  in  non-voting  common stock
representing 25% ownership of Gaia Herbs, Inc.  ("Gaia") for approximately  $1.0
million.  Gaia  manufactures  and  distributes  natural  products.   Gaia  is  a
privately-held  company and does not publish financial  results.  The Company is
accounting for this investment under the cost method.

     The  net  purchase  of  furniture   and  equipment  of  $332,000  in  1996,
principally reflects the acquisition of a new management  information system and
the  continuous  enhancement  of  and  addition  to  laboratory  and  production
equipment at Madis.  In 1995, the net acquisition of furniture and equipment was
$177,000.

<PAGE>


     Cash flows  used in  investing  activities  in 1995 of  approximately  $2.2
million  consisted  principally of the purchase of Madis of $1.7 million and the
loans to minority shareholders of Madis, net of repayment.

     In  February  1994,  the  Company  announced  a plan to  purchase up to two
million shares of the Company's common stock,  subject to market  conditions and
other  considerations  (the  "Repurchase  Plan") as  determined  by the Board of
Directors.  As of December 31, 1996,  567,746 shares had been acquired under the
Repurchase  Plan for an aggregate cost of  approximately  $806,000.  The Company
repurchased  21,204  shares  in 1995  for an  aggregate  cost  of  approximately
$31,000.  In 1996,  70,579  shares were  repurchased  for an  aggregate  cost of
approximately  $127,000.  All  shares  repurchased  in 1995 and 1996  have  been
canceled and returned to the status of authorized but unissued shares.

Results of Operations
- ---------------------

     The Company's  consolidated  operations resulted in net income of $229,000,
or $.03 per share in 1996,  compared to net income of $41,000, or $.01 per share
in 1995. The consolidated results of operations for 1996 reflect the net gain on
the sale of the Company's investment in IND of $619,000 and the reimbursement of
expenses of $825,000 as described above.

     Madis and Pure  World  Botanicals,  Inc.,  a 100% owned  subsidiary  of the
Company  ("PWBI"),  had  consolidated  combined  sales in 1996 of  approximately
$6,643,000 compared to sales of approximately $6,173,000 in 1995, an increase of
approximately  $470,000 or 7.6%.  Cost of goods sold was $4.3  million and gross
margin was $2.3 million in 1996,  compared to cost of goods sold of $3.9 million
and gross margin of $2.3 million in 1995.  Gross margin as a percentage of sales
was 35.4% and 37% in 1996 and 1995 respectively. The decrease in gross margin as
a percentage of sales was due principally to increased production costs in 1996.

     In 1996,  the  Company  recorded  net  gains on  marketable  securities  of
$918,000,  compared to net gains of $407,000  in 1995.  Net gains on  marketable
securities  in 1996 were composed of net realized  gains of  $1,159,000  and net
unrealized  losses of  $241,000.  Gains on  marketable  securities  in 1995 were
composed of realized  gains of $143,000  and net  unrealized  gains of $264,000.
Total  stockholders'  equity was  increased  at December 31, 1996 by $282,000 to
reflect the increase in current  market value in  securities  available-for-sale
from their cost basis. See Note 1 of Notes to Consolidated  Financial Statements
for additional information on the accounting for securities available-for-sale.

     Interest,  dividend  and other  income was $938,000 in 1996, an increase of
$67,000,  or 7.7%  from the  $871,000  recorded  in 1995.  Interest  income  was
$502,000 in 1996, a decrease of $136,000 or 21.3% from the $638,000  recorded in
1995. This decrease was due to lower investable balances and prevailing interest
rates in 1996 compared to 1995.  Dividend income was $39,000 in 1996 compared to
$178,000 in 1995, a decrease of $139,000.  The decrease in dividends  was due to
the marketable  securities mix. All other income  increased from $55,000 in 1995
to $397,000 in 1996. The increase in all other income was due principally to the
reimbursement  of expenses in connection  with the IND  settlement  agreement as
described  above. In 1995 all other income of $55,000  consisted  principally of
the sale of fully depreciated and unneeded equipment at Madis.

     General and administrative expenses (consisting of personnel,  professional
and all other  expenses) were $4.0 million in 1996,  compared to $3.5 million in
1995, an increase of approximately $500,000.  Personnel expenses were $1,813,000
in 1996,  an  increase of  $376,000,  or 26.2%,  from  $1,437,000  in 1995.  The
principal reason for the increase was added management and laboratory  personnel
at Madis as well as cost of living and merit increases given to the employees of
the Company and Madis.  Professional  fees were  $698,000 in 1996, a decrease of
$267,000,  or 27.7%,  from the 1995 amount of  $965,000.  The  reimbursement  of
expenses  from the IND dispute as  described  above was the major reason for the
decrease in expenses.  The reduction in all other legal expenses  related to the
acquisition  and  management  of Madis  was  offset by other  professional  fees
incurred in new product development.  Other general and administrative  expenses
were  $1,462,000  in 1996,  an increase of $356,000 or 32.2% from  $1,106,000 in
1995.  Travel and  entertainment  expense  increased  by  $129,000;  advertising
expense increased by $114,000;  general office expense increased by $94,000, and
all other expense had a net increase of $19,000. These expenses were principally
due to an increased  sales effort in 1996 and the  introduction of new products,
especially KavaPure(TM).



                                      

<PAGE>



Item 7. - FINANCIAL STATEMENTS
          --------------------

The financial statements filed with this item are listed below:


Independent Auditors' Report

Consolidated Financial Statements:

         Consolidated Balance Sheet as of December 31, 1996

         Consolidated Statements of Operations for the Years ended  December 31,
         1996 and 1995

         Consolidated  Statements of Stockholders' Equity  for  the Years  ended
         December 31, 1996 and 1995

         Consolidated Statements of Cash Flows for the Years ended  December 31,
         1996 and 1995

         Notes to Consolidated Financial Statements





                                   
<PAGE>





                          INDEPENDENT AUDITORS' REPORT



To the Board of Directors and Stockholders
  of Pure World, Inc.:

We have audited the accompanying  consolidated balance sheet of Pure World, Inc.
and  subsidiaries  as  of  December  31,  1996,  and  the  related  consolidated
statements of operations,  stockholders' equity and cash flows for the two years
then ended.  These financial  statements are the responsibility of the Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the financial position of Pure World, Inc. and subsidiaries
as of December  31,  1996,  and the results of their  operations  and their cash
flows  for the two  years  then  ended in  conformity  with  generally  accepted
accounting principles.






/S/ DELOITTE & TOUCHE LLP

Parsippany, New Jersey
March 14, 1997



<PAGE>

<TABLE>


                        PURE WORLD, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEET
                                December 31, 1996
                                   (in $000's)
<CAPTION>

ASSETS
<S>                                                                  <C> 
Current Assets:
Cash and cash equivalents                                             $10,865
Trading securities                                                         62
Accounts receivable, net of allowance for
   uncollectible accounts and returns and
   allowances of $120                                                   1,074
Inventories                                                             1,991
Other current assets                                                      326
                                                                      -------
      Total current assets                                             14,318
                                                                      -------
Securities available-for-sale                                             847
Investment in Gaia Herbs, Inc.                                          1,010
Furniture and equipment, net                                            1,510
Notes receivable from affiliates                                          603
Goodwill, net of accumulated amortization of $177                       1,238
Other assets                                                               21
                                                                      -------
      Total assets                                                    $19,547
                                                                      =======

LIABILITIES AND STOCKHOLDERS' EQUITY

Accounts payable                                                      $   312
Accrued expenses and other liabilities                                  1,784
                                                                      -------
      Total liabilities                                                 2,096
                                                                      -------

Commitments and Contingencies                                               -

Stockholders' equity:
   Common stock, par value $.01;
   30,000,000 shares authorized;
   7,634,378 shares issued and outstanding                                 76
Additional paid-in capital                                             43,643
Accumulated deficit                                                  ( 26,550)
Unrealized gains on securities
   available-for-sale                                                     282
                                                                      -------
     Total stockholders' equity                                        17,451
                                                                      -------
     Total liabilities and stockholders' equity                       $19,547
                                                                      =======
                         




          See accompanying notes to consolidated financial statements.

                       

</TABLE>
<PAGE>






<TABLE>
                        PURE WORLD, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                       (in $000's, except per share data)

<CAPTION>

                                                     Year Ended December 31,
                                                     -----------------------
                                                       1996            1995
                                                      ------          ------
<S>                                                  
Revenues:                                            <C>             <C>
   Sales                                             $ 6,643         $ 6,173
   Net gains on marketable securities                    918             407
   Interest, dividend and other income                   938             871
                                                     -------         -------
                                                       8,499           7,451
                                                     -------         -------

Expenses:
   Cost of goods sold                                  4,292           3,891
   Personnel                                           1,813           1,437
   Professional fees                                     698             965
   Other                                               1,462           1,106
                                                      ------         -------
                                                       8,265           7,399
                                                      ------         -------

Income before income taxes                               234              52
Provision for income taxes                                 5              11
                                                     -------         -------
Net income                                           $   229         $    41
                                                     =======         =======

Net income per share                                 $   .03         $   .01
                                                     =======         =======

Weighted average shares
  outstanding (in 000's)                               7,683           7,709
                                                     =======         =======





          See accompanying notes to consolidated financial statements.

</TABLE>                         



<PAGE>


   
<TABLE>
                                              PURE WORLD, INC. AND SUBSIDIARIES
                                       CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                                         (in 000's)

<CAPTION>
                                                                                                         Unrealized
                                                                                                        Gains/(Losses)      Total
                                                                       Additional                       On Securities       Stock-
                                        Total Shares       Common       Paid-In      Accumulated          Available         Holders
                                         Outstanding       Stock        Capital        Deficit            for-Sale          Equity
                                        ------------       ------      ----------    -----------        -------------       -------

<S>                                       <C>               <C>         <C>           <C>                 <C>             <C>    
Balance, December 31, 1994                  7,726           $ 77         $43,800      ($26,820)           ($742)           $16,315
 
Change in net unrealized gains/
 losses on securities
 available-for-sale                            --             --              --            --              641                641

Net income                                     --             --              --            41               --                 41

Repurchase and cancellation
 of common stock                           (   21)            --        (     31)           --               --           (     31)
                                            -----           ----         -------       -------             ----            ------- 

Balance, December 31, 1995                  7,705             77          43,769       (26,779)            (101)            16,966

Change in net unrealized gains/
 losses on securities
 available-for-sale                            --             --              --            --              383                383

Net income                                     --             --              --           229               --                229

Repurchase and cancellation
 of common stock                           (   71)         (   1)       (    126)           --               --          (     127)
                                            -----           ----         -------       -------             ----           --------

Balance, December 31, 1996                  7,634           $ 76         $43,643      ($26,550)            $282            $17,451
                                            =====           ====         =======       =======             ====            =======


          See accompanying notes to consolidated financial statements.

                                       

</TABLE>

<PAGE>


<TABLE>


                        PURE WORLD, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (in $000's)

<CAPTION>     
                                                       Year Ended December 31,
                                                       -----------------------
                                                        1996             1995
                                                       ------           ------
<S>                                                  <C>              <C>

Cash flows from operating activities:
  Net income                                          $   229          $    41
  Adjustments:
      Depreciation and amortization                       330              211
      Net trading and U.S. Treasury
       securities transactions                          1,775         (    584)
      Gain on sale of securities
        available-for-sale                           (    641)               -
      Change in inventories                          (    430)        (    102)
      Change in receivables                          (    164)        (    147)
      Change in accounts payable and other
        accruals                                     (    288)        (  1,490)
      Other, net                                     (     76)              95
                                                      -------          -------
      Net cash provided by (used in)
        operating activities                              735         (  1,976)
                                                      -------          -------

Cash flows from investing activities:
  Purchase of a business less cash acquired                 -         (  1,717)
  Purchase of furniture and equipment, net           (    332)        (    177)
  Proceeds from sale of securities
    available-for-sale                                  2,530                -
  Purchase of securities available-for-sale          (    444)        (    127)
  Loans to affiliates                                (    100)        (    303)
  Repayments of loans to affiliates                       123              160
  Investment in Gaia Herbs, Inc.                     (  1,010)               -
  Other, net                                              133                -
                                                      -------          -------
      Net cash provided by (used in)
       investing activities                               900         (  2,164)
                                                      -------          -------

Cash flows from financing activities:
  Repurchase of common stock                         (    127)        (     31)
  Other, net                                                -              101
                                                      -------          -------
     Net cash provided by (used in) financing
        activities                                   (    127)              70
                                                      -------          -------
     Net increase (decrease) in cash
      and cash equivalents                              1,508         (  4,070)
Cash and cash equivalents at beginning
  of year                                               9,357           13,427
                                                      -------          -------
Cash and cash equivalents at
  end of year                                         $10,865          $ 9,357
                                                      =======          =======



          See accompanying notes to consolidated financial statements.

                                      
</TABLE>

<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


1.       Summary of Significant Accounting Policies
         ------------------------------------------

         Basis of Consolidation
         ---------------------- 

         The  consolidated  financial  statements  include the  accounts of Pure
         World,  Inc. (the  "Company" or "Pure World") its 83% owned  subsidiary
         Madis  Botanicals,  Inc.  ("Madis") and its 100% owned  subsidiary Pure
         World  Botanicals,  Inc.  ("PWBI")  after  elimination  of all material
         intercompany  accounts  and  transactions.  The  Company,  through  its
         subsidiaries,  manufactures  natural  products  for the  nutraceutical,
         flavor and cosmetic industries.

         The  acquisition of Madis  described in Note 2 of Notes to Consolidated
         Financial  Statements occurred on January 3, 1995 and was accounted for
         using the  purchase  method.  Therefore,  Madis'  financial  condition,
         results of operations,  and cash flows are included in the consolidated
         financial statements from that date forward.

         The  preparation of financial  statements in conformity  with generally
         accepted  accounting  principles  requires management to make estimates
         and  assumptions   that  affect  the  reported  amount  of  assets  and
         liabilities and disclosure of contingent  assets and liabilities at the
         date of the financial  statements and the reported  amounts of revenues
         and expenses during the reporting  period.  Actual results could differ
         from those estimates.

         Cash and Cash Equivalents
         ------------------------- 

         Cash and cash  equivalents  consist  primarily of cash on hand, cash in
         banks and treasury bills  purchased with an original  maturity of three
         months or less.

         Marketable Securities
         ---------------------

         Marketable  securities  are  classified  into  three  categories:  debt
         securities that the Company has the positive intent and ability to hold
         to maturity are classified as held-to-maturity  securities and reported
         at amortized cost; debt and equity  securities that are bought and held
         principally  for the  purpose  of  selling  them in the  near  term are
         classified  as trading  securities  and  reported at fair  value,  with
         unrealized gains and losses included in the results of operations;  and
         debt and equity  securities not  classified as either  held-to-maturity
         securities or trading  securities are classified as  available-for-sale
         securities and reported at fair value with unrealized  gains and losses
         excluded  from the  results of  operations  and  reported as a separate
         component of stockholders' equity.

         The Company accounts for securities transactions on a trade-date basis.
         For  computing   realized   gains  or  losses  on  sale  of  marketable
         securities,  cost is determined  on a first-in,  first-out  basis.  The
         effect of all  unsettled  transactions  is accrued in the  consolidated
         financial statements.




                                      




<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


         Inventories
         -----------

         Merchandise inventories are valued at the lower of cost or market. Cost
         is determined by the first-in, first-out (FIFO) method of accounting.

         Investment in Gaia Herbs, Inc.
         ------------------------------

         In May 1996, the Company made an investment in non-voting  common stock
         representing   25%   ownership  of  Gaia  Herbs,   Inc.   ("Gaia")  for
         approximately $1.0 million.  Gaia manufactures and distributes  natural
         products.  Gaia  is a  privately-held  company  and  does  not  publish
         financial results.  The Company is accounting for this investment under
         the cost method.

         Furniture and Equipment
         ----------------------- 

         The Company  records all furniture and equipment at cost.  Depreciation
         is computed using the  straight-line  method over the related estimated
         useful life of the asset.  Gains or losses on dispositions of furniture
         and  equipment  are  included  in  operating  results.   Furniture  and
         equipment  of Madis as of  January 3, 1995 was  adjusted  to their fair
         values in connection with the acquisition of Madis.

         The Financial  Accounting Standards Board issued Statement of Financial
         Accounting  Standards  No.  121,  "Accounting  for  the  Impairment  of
         Long-Lived  Assets and for  Long-Lived  Assets to be Disposed Of" ("FAS
         121") which the Company  adopted in 1996.  The  Company  evaluates  the
         carrying value of its long-lived assets whenever there is a significant
         change  in the use of an asset  and  adjusts  the  carrying  value,  if
         necessary, to reflect the amount recoverable through future operations.
         The  adoption  of FAS 121 had no effect  on the  Company's  results  of
         operations or financial condition.

         Goodwill
         --------

         Goodwill has been  established  in connection  with the  acquisition of
         Madis.  Goodwill is being amortized using the straight-line method over
         a fifteen-year period.

         Fair Value of Financial Instruments
         -----------------------------------

         The carrying  amounts  reported in the balance  sheet for cash and cash
         equivalents,  investments, accounts receivable and payables approximate
         their fair value.





<PAGE>





                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


         Income Taxes
         ------------
         The  Company  follows  the   requirements  of  Statement  of  Financial
         Accounting  Standards No. 109, "Accounting for Income Taxes"  (SFAS No.
         109).    SFAS   No.  109  requires  an  asset  and  liability  approach
         for the accounting for income taxes.

         Net Income per Share
         --------------------

         Net  income  per share is  calculated  by  dividing  net  income by the
         weighted  average  number  of  outstanding   common  stock  and  common
         equivalent stock,  which consists of the dilutive effect of the assumed
         exercise of certain outstanding stock options when applicable.

2.       Acquisition of Madis
         --------------------

         On January  3, 1995,  one of the  Company's  wholly-owned  subsidiaries
         merged (the "Merger") with Dr. Madis  Laboratories,  Inc., a New Jersey
         corporation  located  in South  Hackensack,  New  Jersey  ("DML").  The
         surviving  corporation  in the  Merger  operates  under the name  Madis
         Botanicals,  Inc. and is owned 83% by the Company and 17% by the former
         shareholders of DML. In addition,  the Company issued to the former DML
         shareholders  options to acquire 250,000 shares of the Company's Common
         Stock at its approximate fair value at the date of acquisition.

         The Merger  was effected in connection  with a Plan  of  Reorganization
         (the "Plan") filed  by  DML in Chapter 11 proceedings under the Federal
         Bankruptcy law.  The Plan was  confirmed  on  November  29, 1994 by the
         United  States  Bankruptcy Court in Newark, New Jersey. Under the terms
         of the  Merger, the  Company  financed  the  Plan  which  provided  for
         Madis  creditors  to  be  paid  approximately  $3.2  million,  of which
         approximately   $2.3   million   was   advanced   by  the  Company  and
         approximately  $900,000  was  paid  by  Madis  from funds on hand.  The
         balance of DML's  indebtedness  was  assumed  by  Madis  and  was  paid
         as due  from  working capital.

         Two  principal shareholders  of DML, who were also executive  officers,
         received  employment  agreements  under  which  one  served as Chairman
         Emeritus of Madis until his death on March 13, 1997 at an annual salary
         of $100,000 and the other serves as  an  executive officer for a period
         of  four  years  commencing  January 3, 1995  at  an  annual  salary of
         $150,000.  The premises occupied by Madis are leased from an affiliated
         corporation  owned  by  the minority shareholders of Madis at an annual
         rent of  $240,000,  net, plus 1% of gross  revenues up to an additional
         $200,000 per annum.











                  
 




<PAGE>




                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


         The  acquisition  of  Madis  has  been accounted for as a purchase. The
         excess  of  the  purchase  price  over  the  fair   value  of  the  net
         identifiable  assets  acquired  has  been  recorded  as goodwill and is
         being  amortized  using  the  straight-line  method over fifteen years.
         Minority interest is immaterial.

         The  following  is  a  summary  of   the  allocation  of  the  purchase
         price  of approximately $3.2 million (in 000's):

<TABLE>



               <S>                                         <C>
               Current assets                               $ 2,200
               Property and equipment                         1,300
               Other assets                                     100
               Current liabilities                         (  1,200)
               Other liabilities                           (    600)
               Goodwill                                       1,400
                                                             ------
                                                            $ 3,200
                                                            =======

</TABLE>



3.       Marketable Securities
         ---------------------

         At December 31, 1996,  marketable securities consisted of the following
         (in $000's):

<TABLE>
<CAPTION>
                                                         Gross         Gross
                                           Cost          Holding       Holding     Fair
                                           Basis         Gains         Losses      Value
                                           -----         -------       -------     -----

             <S>                          <C>            <C>           <C>        <C>        
             Trading securities           $   75         $    -        $  13      $   62

             Securities
               available-for-sale            565            282            -         847
                                          ------         ------         -----     ------

             Total marketable
               securities                 $  640         $  282        $  13      $  909
                                          ======         ======        =====      ======
</TABLE>

         All marketable securities are investments in common stock.

         Realized  gains and losses of $1,161,00  and $2,000,  respectively,  as
         well as net unrealized  losses of $241,000 were included in the results
         of operations  for the year ended December 31, 1996. The net unrealized
         gains  on   securities   available-for-sale  included   as  a  separate
         component  of  consolidated   stockholders'  equity  was  approximately
         $282,000 at December 31, 1996.



                                     



<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995



4.       Inventories
         -----------

         Inventories are comprised of the following (in 000's):

<TABLE>


                     <S>                               <C>
                     Raw materials                     $  451
                     Work-in-process                       17
                     Finished goods                     1,523
                                                       ------
                      Total inventories                $1,991
                                                       ======

</TABLE>



5.       Common Stock
         ------------

         Stock Repurchase
         ----------------

         In February  1994,  the Company  announced a plan to purchase up to two
         million  shares  of the  Company's  common  stock,  subject  to  market
         conditions  and  other   considerations   (the  "Repurchase  Plan")  as
         determined by the Board of Directors.  As of December 31, 1996, 567,746
         shares had been  acquired  under the  Repurchase  Plan for an aggregate
         cost of approximately $806,000.

         The Company repurchased  21,204 shares in 1995 for an aggregate cost of
         approximately  $31,000.  In 1996, 70,579 shares were repurchased for an
         aggregate cost of  approximately  $127,000.  All shares  repurchased in
         1995  and 1996  have  been  canceled  and  returned  to the  status  of
         authorized but unissued shares.

         Stock Options
         -------------

         In  August  1991,  the  Board of  Directors  of the  Company  adopted a
         Non-Qualified  Stock Option Plan (the "Option Plan").  Under the Option
         Plan,  non-qualified  options to purchase up to an aggregate of 500,000
         shares of common  stock of the  Company  may be granted by the Board of
         Directors to officers,  directors and employees of the Company at their
         fair market value at the date of grant.  Options will expire five years
         from date of grant and will be exercisable as to one-half of the shares
         on the date of grant of the  option  and as to the other  half,  on the
         first  anniversary  of the date of grant of the  option,  or under such
         other terms as determined by the Board of Directors.

         The following table  summarizes  option  transactions  under the Option
         Plan for the year ended December 31, 1995 and 1996:

<TABLE>

<CAPTION>
      
                                                                  Price
                                                  Shares          Range
                                                  ------          ------
               <S>                                <C>          <C>
               Options outstanding at
                 December 31, 1994                255,000      1.3125 - $1.75
               Options granted in 1995            235,000      $1.71875
               Options canceled                         -
               Options exercised                        -
                                                  -------
               Options outstanding at
                 December 31, 1995 and 1996       490,000      $1.3125 - $1.75
                                                  =======

</TABLE>

<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995

         In addition,  in 1995 in  connection  with the Madis  acquisition,  the
         Company issued to the former DML  shareholders  options  outside of the
         Option Plan to acquire 250,000 shares of the Company's  common stock at
         its then approximate fair value of $2.10 per share.  Three employees of
         Madis were also given a total of 60,000  options  outside of the Option
         Plan with  prices  ranging  from $2.00 - $2.10,  the  approximate  fair
         market value at the time of grant, in connection with their employment.
         In 1996,  57,000  options  were  granted  outside of the Option Plan to
         various  employees of the Company and Madis with prices ranging between
         $1.8125 and $2.25, the approximate fair market value at the time of the
         grant.

         The Company applies  Accounting  Principles  Board (APB) Opinion 25 and
         related interpretations in accounting for its options.  Accordingly, no
         compensation cost has been recognized for stock options issued.

         Had  compensation  cost for the issued stock  options  been  determined
         based upon the fair  values at the rates of awards  under  those  plans
         consistent  with the method of FASB  Statement  123, the  Company's net
         income  and net income  per share  would  have been  reduced to the pro
         forma amounts indicated below:
<TABLE>
<CAPTION>


                                                        
                     Net income:                             1996
                                                             ----
                       <S>                                   <C>
                       As reported (in 000's)                $229
                       Pro forma (in 000's)                  $ 76

                     Net income per common share:
                       As reported                           $.03
                       Pro forma                             $.01

</TABLE>

         All options  granted to date have an exercise price equal to the market
         price of the  Company's  stock  on the  grant  date.  For  purposes  of
         calculating the compensation cost consistent with FAS No. 123, the fair
         value of each option  grant was  estimated  on the grant date using the
         Black-Scholes option-pricing model with the following assumptions used:
         no  dividend  yield;  expected  volatility  of 48  percent;  risk  free
         interest  rates  between  5.25 percent and 7.63  percent;  and weighted
         average expected lives of 5 years.

6.       Settlement of Dispute and Litigation with American Industrial
         Properties REIT
         ------------------------------------------------------------- 

         In November 1996, the Company and American  Industrial  Properties REIT
         ("IND")  entered a  settlement  agreement  resolving  all  disputes and
         litigation that arose between them as a result of the Company's efforts
         to influence the  management of and protect its  investment in IND. The
         settlement  agreement  provided that IND pay $825,000 to the Company as
         reimbursement for costs incurred in connection with the disputes and as
         consideration for releases and a standstill agreement. The Company also
         sold its investment in IND to an unrelated third party for an aggregate
         price of  approximately  $2.5  million.  IND  agreed  to make  numerous
         changes  to its Bylaws  designed  to remedy  the  corporate  governance
         problems which the Company pointed to in the disputes.  The sale of the
         investment in IND resulted in a net gain of approximately $619,000. The
         reimbursement  of  expenses  incurred  in prior  years of  $394,000  to
         protect the  Company's  investment in IND was recorded as other income,
         while the remaining  reimbursement of $431,000 offset expenses incurred
         in 1996.




                                                       





<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


7.       Compensation Arrangements
         -------------------------

         In April 1990,  the Company  entered  into an  employment  and deferred
         compensation  agreement (the "Agreement")  with the Company's  Chairman
         for an  initial  three-year  term  commencing  on  April 1,  1990  (the
         "Effective  Date")  at an  annual  salary  of  $185,000,  which  may be
         increased  but  not  decreased  at  the  discretion  of  the  Board  of
         Directors.  In December 1992, the Board of Directors voted  unanimously
         to  increase  the  Chairman's  salary to $215,000  per annum  effective
         December 1, 1992.

         The term is to be  automatically  extended one day for each day elapsed
         after the Effective  Date.  The Chairman may  terminate his  employment
         under  the  Agreement  under  certain   conditions   specified  in  the
         Agreement,  and the Company may  terminate  the  Chairman's  employment
         under the Agreement  for cause.  In the event of the  Chairman's  death
         during  the  term of the  Agreement,  his  beneficiary  shall be paid a
         monthly  death  benefit  equal to  $215,000  per year for  three  years
         payable  in equal  monthly  installments.  Should the  Chairman  become
         "disabled" (as such term is defined in the  Agreement)  during the term
         of the Agreement,  he shall be paid an annual disability  payment equal
         to 80 percent  of his base  salary  plus cash  bonuses in effect at the
         time of the disability.  Such disability  payments shall continue until
         the Chairman  attains the age of 70. The Company accrued  approximately
         $35,000 in each of 1995 and 1996 for the contingent  payments  provided
         under the terms of the Agreement.

         In   connection   with   the  Madis  acquisition,  two  employees  were
         given employment agreements  commencing  January 3, 1995.  The Chairman
         Emeritus of Madis (who passed  away on March 13, 1997)  entered into an
         employment  contract  with Madis for a  three-year  period at an annual
         salary of  $100,000.  An executive officer  of  Madis  entered  into an
         employment  agreement  with Madis for a term of four years at an annual
         salary  of  $150,000.  Both  of  the  employment  arrangements  may  be
         terminated for cause, as defined in the contract.

8.       Income Taxes
         ------------

         At December 31, 1996, the Company had net operating loss  carryforwards
         of approximately $21 million for Federal income tax reporting purposes,
         which expire in the years 2002 to 2011.  Additionally,  the Company has
         investment  and  research  and  development  tax  credit  carryforwards
         aggregating  approximately $200,000 and $870,000,  respectively,  which
         expire from 1997  through  2000.  The ultimate  realization  of the tax
         benefits from the net operating  loss and tax credit  carryforwards  is
         dependent upon future taxable earnings of the Company.

         The Company's  federal income tax returns for the years ended March 31,
         1987 and 1988 and for the nine  months  ended  December  31,  1988 were
         examined by the Internal  Revenue Service  ("IRS").  The IRS challenged
         the deductibility of certain payments  aggregating  approximately  $8.1
         million made during those periods in connection with certain litigation
         settlements  and legal fees  primarily  related to the  settlement of a
         class action lawsuit.  The Company  disagrees with the IRS. Even though
         the Company intends to vigorously  defend its position when it utilizes
         the NOL, there can be no assurance that the Company's  position will be
         sustained.




<PAGE>


                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995



The components of income tax expense (benefit) were as follows (in $000's):

<TABLE>
<CAPTION>

                                               1996           1995
                                              ------         ------
          <S>                                 <C>           <C>

          Federal-current                     $    7        $    -
          State-current                       (    2)           11
          Deferred                                 -             -
                                              ------        ------
            Total                             $    5        $   11
                                              ======        ======

</TABLE>

Deferred  income  taxes  reflect  the  tax effects of (a) temporary  differences
between the carrying  amounts of assets and liabilities for financial  reporting
purposes and the amounts used for income tax purposes,  and (b)  operating  loss
and tax credit  carryforwards.  The tax effects of significant  items comprising
the  Company's net deferred tax asset as of December 31, 1996 are as follows (in
000's):

<TABLE>

<CAPTION>

                                                            
          Deferred tax assets:
            <S>                                             <C>
            Net operating loss carryforwards                $7,244                                                     
            Alternative minimum tax ("AMT")
              and other credit carryforwards                 1,177
            Other, net                                         352
                                                            ------
                                                            $8,773
                                                            ======
 
          Valuation allowance                              ($8,773)
                                                            ====== 

          Net deferred tax asset                            $    -
                                                            ======

</TABLE>

A  reconciliation  of  the  provision  for  income tax expense  to  the expected
income tax expense  (income  before income taxes times the statutory tax rate of
34%) is as follows (in 000's):

<TABLE>
<CAPTION>

                                               1996             1995
                                             --------         -------
          <S>                                <C>             <C>
          Income before income taxes          $  234          $   52
          Statutory federal income
            tax rate                              34%             34%
                                              ------          ------
          Expected income tax                     80              18

          Dividends received deduction       (     9)        (    34)
          Alternative minimum tax                  7               -
          State tax                          (     1)              7
          Change in valuation allowance      (   108)             54
          Other, net                              36         (    34)
                                              ------          ------
          Provision for income taxes          $    5          $   11
                                              ======          ======




</TABLE>

<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


         The Tax Reform Act of 1986,  as amended,  provides  for a parallel  tax
         system  which  requires the  calculation  of AMT and the payment of the
         higher of the regular  income tax or AMT.  The Company  also has an AMT
         credit carryforward of approximately  $112,000 which will be allowed as
         a credit  carryover  against regular tax in the future in the event the
         regular tax exceeds the AMT tax.

9.       Commitments, Contingencies and Related Party Transactions
         ---------------------------------------------------------

         The Chairman of the Company is the  Chairman of a brokerage  firm which
         provided  investment  services  to the  Company  during the years ended
         December 31, 1996 and 1995.  Brokerage  commissions paid by the Company
         totaled approximately $33,000 in 1996 and $42,000 in 1995.

         The  Chairman  of the  Company is also the  President  of Sun  Equities
         Corporation ("Sun"), the Company's principal  stockholder.  The Company
         reimburses  Sun for the  Company's  proportionate  share of the cost of
         certain   group   medical   insurance   and   office   supplies.   Such
         reimbursements  for the years ended December 31, 1996 and 1995 amounted
         to approximately $76,000 and $64,000, respectively.

         Rosenman & Colin, LLP ("R&C") performed  substantial legal work for the
         Company  and its  subsidiaries  in 1996 and 1995.  Natalie I.  Koether,
         President  of the Company and of Madis and the wife of the  Chairman of
         the Company,  is of counsel to R&C.  Aggregate fees and expenses billed
         to the Company and its subsidiaries were approximately $118,000 in 1996
         and $630,000 in 1995. The professional  fees represented work performed
         primarily for proxy contests  undertaken in connection with IND and the
         acquisition and management of Madis.

         Madis leases a 125,000  square-foot  facility in South Hackensack,  New
         Jersey, from an affiliated corporation ("Madis Affiliate") owned by the
         minority shareholders of Madis for $20,000, net, per month plus one per
         cent of the gross  revenues of Madis up to an  additional  $200,000 per
         year over a term of five years  expiring in December  1999 with renewal
         options   for  fifteen  additional  years.  This  facility  includes  a
         20,000 square-foot office  area; 10,000  square-feet  for laboratories,
         manufacturing space of 70,000  square feet;  and  warehousing  space of
         25,000 square feet.

         Madis also leases a warehouse  facility  in  Teterboro,  New Jersey for
         $120,000  per year from an  unrelated  party for a term of three  years
         beginning January 1, 1997 at rates up to $130,000 per year.

         The Company  rents  office  space  on  a  month-to-month  basis from an
         affiliate. Such rent expense  was  approximately  $43,000  in 1996  and
         in 1995.

         In connection with the Merger,  the Madis Affiliate  borrowed  $200,000
         from the Company (the "First Loan")  in  1995, and  the Madis Affiliate
         and its  shareholders  borrowed  $205,000  in  1994  from  the  Company
         (the "Second Loan").  Both Loans bore  interest at the rate of 2% above
         the  Citibank  prime rate (but  in  no event  more  than  13%)  and are
         collateralized  by the  Madis  facility.  The First  Loan was repayable
         at  $10,000 per month plus interest  commencing  February 1, 1995 until
         it was satisfied and  thereafter  the Second Loan will be repaid at the
         rate  of  $10,000  per  month plus interest until it is satisfied.  The
         First Loan has  been  paid  off in 1996 and the current  balance of the
         Second  Loan was  approximately $185,000 at December 31, 1996.


                                          



<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1996 and 1995


     In  connection  with  the Plan,  Madis  was  required  to  undertake  up to
     $280,000   in   costs   to   perform   specified   remedial   environmental
     activities  at the  South  Hackensack  facility,  including  the removal of
     certain   underground  storage  tanks,  which  was  accomplished  in  1995.
     The  remaining  accrued  liability at December 31, 1996  was  approximately
     $127,000. The Company believes this accrued liability will be sufficient to
     perform all required remaining remediation activity.

     During  1995,  the  Company  loaned  money to an officer of the Company and
     to an officer of  Madis to acquire  common  stock  ("Stock") of the Company
     in the open market.  These  loans, amounting  to  $86,000, are non-recourse
     loans collateralized by  the  Stock,  bearing  interest at the minimum rate
     required  under the Internal Revenue Code to avoid  imputation of interest.
     Also in 1995 in connection  with  the  acquisition  of  Madis,  the Company
     loaned  $210,000 to Voldemar  Madis,  who  serves  as  Vice-Chairman of the
     Company and of Madis. In  the  past, Mr. Madis  had made loans for the same
     amount to DML while it operated under the protection of Federal  Bankruptcy
     Law.  These loans were  not  repaid  when  DML was removed from bankruptcy.
     The loan  made  to  Mr. Madis by  the Company bears  interest  at a rate of
     8.125%,  has  a  five-year  term,  and  is  collateralized  by  Mr.  Madis'
     personal residence.  The  loan  to  Mr.  Madis  has  a principal balance of
     $204,000.

<PAGE>



Item 8. - CHANGES IN AND  DISAGREEMENTS  WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE
          -----------------------------------------------------------------

         Not applicable.


<PAGE>
                                      






                                    PART III


Item 9. -         DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
                  ------------------------------------------------------------

     The four members of the Board of Directors  were elected at the 1996 Annual
Meeting  of  Stockholders  and will  serve  until  the next  Annual  Meeting  of
Stockholders  or until their  successors  are duly  elected and  qualified.  The
Company's officers are elected by and serve at the leave of the Board.

     There is no arrangement or understanding  between any executive officer and
any other person  pursuant to which such officer was elected.  Paul O.  Koether,
the  Chairman of the  Company,  and Natalie I.  Koether,  the  President  of the
Company, are spouses.

     The directors  and  executive  officers of the Company at February 28, 1997
were as follows:
<TABLE>
<CAPTION>
                                                     Position and Office
                                                     Presently Held with                Director
Name of Person                       Age                 the Company                     Since
- --------------                       ---             -------------------              -------------
<S>                                  <C>             <C>                                  <C>

Paul O. Koether                      60              Chairman                             1988
                                                     and Director of the
                                                     Company; Chairman
                                                     of Madis

Mark W. Jaindl                       37              Director                             1994

Alfredo Mena                         44              Director                             1992

William Mahomes, Jr.                 50              Director                             1993

Natalie I. Koether                   57              President of the                        -
                                                     Company and Madis

Voldemar Madis                       56              Vice Chairman of the                    -
                                                     Company and Madis

Mark Koscinski                       39              Senior Vice President                   -
                                                     of the Company; Vice
                                                     President, Treasurer
                                                     and Secretary of Madis

John W. Galuchie, Jr.                44              Executive Vice President,               -
                                                     Treasurer and Secretary
                                                     of the Company
- --------------------
</TABLE>

     Paul O. Koether is principally engaged in the following businesses: (i) the
Company,  as Chairman  since April 1988,  President  from April 1989 to February
1997, a director  since March 1988, and for more than five years as the Chairman
and  President  of Sun Equities  Corporation  ("Sun"),  a private,  closely-held
corporation which is the Company's  principal  stockholder;  (ii) as Chairman of
Madis Botanicals,  Inc.,  ("Madis") a majority-owned  subsidiary of the Company,
since January 1995 and as a director since December 1994;  (iii) as Chairman and
director  since July 1987 and  President  since  October 1990 of Kent  Financial
Services,  Inc. ("Kent") which engages in various financial services,  including
the  operation  of  a  retail   brokerage   business  through  its  wholly-owned
subsidiary,  T. R. Winston & Company,  Inc.  ("Winston") and the general partner
since 1990


                                         
<PAGE>


of  Shamrock  Associates,  an  investment  partnership  which  is the  principal
stockholder of Kent; (iv) various  positions with affiliates of Kent,  including
Chairman since 1990 and a registered  representative  since 1989 of Winston; and
(v) since July 1992,  as Chairman of American  Metals  Service,  Inc.,  which is
currently  seeking to acquire an operating  business.  Prior to August 1994, Mr.
Koether also served as Chairman and director of NorthCorp Realty Advisors,  Inc.
("NorthCorp"), formerly a subsidiary of the Company.

     Mark W. Jaindl.  From May 1982 to October  1991,  and again since May 1995,
Mr.  Jaindl has served as Chief  Financial  Officer  of Jaindl  Farms,  which is
engaged in  diversified  businesses,  including  the  operation of a 12,000-acre
turkey farm, a John Deere dealership and a grain  operation.  Mr. Jaindl is Vice
Chairman of American  Bank of the Lehigh  Valley,  a commercial  bank located in
Allentown, Pennsylvania. He also serves as the Chief Financial Officer of Jaindl
Land Company, a developer of residential,  commercial and industrial  properties
in  eastern  Pennsylvania.  From June 1992  until  May 1995 he was  Senior  Vice
President of the Company.  He was Senior Vice  President of Madis from  December
1994  until May 1995 and a  director  of Madis  since  December  1994 and he has
served as a director of  American  Metals  Service,  Inc.  since July 1992.  Mr.
Jaindl was a director of NorthCorp  from June 1992 until  September 1994 and was
Interim President of NorthCorp from February 1994 until August 1994.

     Alfredo  Mena.   Since  October  4,  1995,  Mr.  Mena  has  served  as  the
Presidential Commissioner for Privatization and Modernization of El Salvador. He
has been the President of CIA.  Salvadorena de  Inversiones,  S.A. de C.V. since
1986 and had served as its Director and General  Manager from 1974 to 1986. CIA.
Salvadorena  de  Inversiones,  S.A.  de  C.V.  is  engaged  in  coffee  growing,
processing and exporting. Mr. Mena is a citizen of El Salvador.

     William  Mahomes,  Jr.  Since March 1997 Mr.  Mahomes has been with the law
firm of Winstead  Sechrest & Minich,  P.C. From 1994 to March 1997,  Mr. Mahomes
was a Senior  Shareholder  of the law firm of Locke Purnell Rain  Harrell.  From
1990 to 1994 he was an  international  partner in the  Dallas  office of Baker &
McKenzie.  Prior to that,  from 1987 to 1990,  he served as Vice  President  and
General Counsel of Pro-Line Corporation, which is engaged in the manufacture and
distribution of hair care products. Mr. Mahomes currently serves on the Board of
Directors of a variety of organizations, including the Bethlehem Foundation, The
Salvation Army, MESBIC Financial Corporation, St. Philip's Academy, Dallas Black
Chamber of Commerce, the Dallas Opera and the Texas Real Estate Council.

     Natalie I. Koether is engaged principally in the following activities:  (i)
President of the Company  since  February 1, 1997 and  President and Director of
Madis since November  1995;  (ii) Counsel with the law firm of Rosenman & Colin,
LLP, from September 1993. From February 1989 to September 1993, Mrs. Koether was
the  partner-in-charge of the New York and New Jersey offices of Keck Mahin Cate
& Koether, a national law firm.

     Voldemar Madis is principally engaged in the following businesses: (i) Vice
Chairman of the Company and of Madis since  November 1, 1995 and (ii)  President
of IVM  Corporation  ("IVM").  IVM is a real estate holding  company.  From 1973
through  1994,  Mr.  Madis was the  President of Dr.  Madis  Laboratories,  Inc.
("DML").  Both IVM and DML operated under the  protection of Federal  Bankruptcy
Law for the  five-year  period prior to January 3, 1995 when DML was acquired by
the Company.  IVM is the owner of the premises  occupied by Madis.  The terms of
the  lease  are  described  in  "Item 2 -  Description  of  Property".  For more
information  on DML see  "Item  6 -  Management's  Discussion  and  Analysis  of
Financial Condition and Results of Operations".


                                                       



<PAGE>


     Mark Koscinski,  a certified public  accountant is engaged in the following
activities:  (i) the Company as Senior Vice  President and principal  accounting
and financial officer since August 1993; (ii) Vice President of Sun since August
1993;  (iii) Vice  President,  Treasurer  and  Secretary and a Director of Madis
since  December  1994;  and (iv) Vice President of Kent and Winston since August
1993.  Mr.  Koscinski was Vice  President of  Accounting  Operations of Chemical
Bank, New York from October 1992 to August 1993.  Prior to that,  Mr.  Koscinski
was the  Controller of the Howard  Savings Bank (the "Howard") in New Jersey for
more than five  years.  The Howard was placed into  receivership  by the Federal
Deposit Insurance Corporation on October 2, 1992.

     John W. Galuchie,  Jr., a certified  public  accountant,  is engaged in the
following  businesses:  (i) the Company, as Executive Vice President,  Treasurer
and  Secretary  since April 1988 and director  from  January 1990 until  October
1994;  (ii) Kent, as Vice  President and Treasurer  since  September  1986 and a
director  from  June  1989 to August  1993;  (iii)  Winston,  as  President  and
Treasurer  since  September  1989. Mr. Galuchie was a director of NorthCorp from
June 1992 until August 1996 and Secretary from November 1992 to August 1994.

Item 10. - EXECUTIVE COMPENSATION
           ----------------------
     The table below sets forth for the years ended December 31, 1996,  1995 and
1994, the compensation of any person who, as of December 31, 1996, was the Chief
Executive  Officer  of the  Company  or who  was  among  the  four  most  highly
compensated  executive  officers of the Company  other than the Chief  Executive
Officer with annual compensation in excess of $100,000 ("Executive Officers").

<TABLE>

<CAPTION>
                                                                         Long-Term
     Name and                            Annual Compensation<F1> <F2>  Compensation
Principal Position           Year           Salary       Bonus           Options(#)
- ------------------           ----        -------------------------      ------------  
<S>                          <C>           <C>           <C>               <C>
Paul O. Koether              1996          $215,000      $    -                  -
Chairman                     1995           215,000           -             50,000
                             1994           215,000      35,000                  -


Natalie I. Koether           1996          $244,760      $    -                  -
President                    1995            55,807           -            100,000
                             1994            60,000           -                  -


Mark Koscinski<F3>           1996          $108,000      $15,101            10,000
Senior Vice President        1995            88,250        3,500            15,000
                             1994            57,750       15,000            10,000


Voldemar Madis               1996          $152,885      $ 6,101                 -
Vice Chairman<F5>            1995           150,000            -            36,115<F4>
                             1994                 -            -                 -


- ---------------------------------------------------------- 



                                                

<PAGE>


<FN>

<F1> The Company currently has no bonus plan.

<F2> Certain Executive Officers received incidental personal benefits during the
fiscal years covered by the table.  The value of these  incidental  benefits did
not exceed the lesser of either  $50,000 or 10% of the total  annual  salary and
bonus reported for any of the Executive Officers. Such amounts are excluded from
the table.

<F3> In 1995, the Company loaned Mr. Koscinski  $43,425 to acquire 25,000 shares
of  Company  stock in the open  market  (the  "Shares").  The Shares are held as
security for the loan which shall accrue interest at the interest rate necessary
to avoid the imputation of interest under the Internal Revenue Code of 1986. The
loan or loan interest  shall be paid solely from the proceeds of any sale by Mr.
Koscinski of the Shares.  In no event will Mr. Koscinski be otherwise liable for
the loan or loan interest.

<F4> Options granted in conjunction  with the  acquisition of Madis  Botanicals,
Inc. on January 3, 1995.

<F5> Mr.   Madis  was  President  of   Dr.  Madis   Laboratories,   Inc.,    the
predecessor  corporation of Madis ("DML"),  and is President of IVM  Corporation
("IVM").  Both IVM and DML operated under the  protection of Federal  Bankruptcy
Law for the five-year  period prior to January 3, 1995, when DML was acquired by
the Company.  IVM is the owner of the premises  occupied by Madis.  The terms of
the  lease to the  Company  by IVM are  described  in "Item  2-  Description  of
Property".

</FN>
</TABLE>

Options Granted
- ---------------

     Under the  Company's  1991  Non-Qualified  Stock Option Plan (the  "Plan"),
non-qualified  options to purchase up to an aggregate  of 500,000  shares of the
Company's  Common  Stock may be granted by the Board of  Directors  to officers,
directors and employees of the Company, its subsidiaries or parent. The exercise
price for the  shares may not be less than the fair  market  value of the Common
Stock on the date of grant.  Options  will  expire  five  years from the date of
grant and will be  exercisable as to one-half of the shares on the date of grant
and as to the other half,  after the first  anniversary of the date of grant, or
at such other time,  or in such other  installments  as may be determined by the
Board of Directors or a committee  thereof at the time of grant. The options are
non-transferable (other than by will or by operation of the laws of descent) and
are exercisable generally only while the holder is employed by the Company or by
a subsidiary or parent of the Company or, in the event of the holder's  death or
permanent  disability while employed by the Company,  within one year after such
death or disability.

     The table below contains  information  concerning the fiscal year-end value
of unexercised options held by the Executive Officers.

<TABLE>
<CAPTION>
                                        Fiscal Year-End Options Values
                          ----------------------------------------------------------
 
                                                              Value of Unexercised
                            Number of Unexercised                 In-the-Money
                             Options at 12/31/96              Options at 12/31/96
     Name                  Exercisable/Unexercisable        Exercisable/Unexercisable
    ------                 -------------------------        ------------------------- 
<S>                         <C>               <C>            <C>            <C>
Paul O. Koether             150,000                -         $ 85,938       $     -
Natalie I. Koether          125,000                -         $ 73,438       $     -
Mark Koscinski               27,000            8,000         $ 19,031       $   500
Voldemar Madis               21,669           14,446         $  4,605       $ 3,070



</TABLE>




                                                       



<PAGE>




401(k) Plan
- -----------

The Company has established a Retirement Savings Plan pursuant to Section 401(k)
of the  Internal  Revenue  Code (the  "401(k)  Plan").  The 401(k) Plan  permits
employees of the sponsor to defer a portion of their  compensation  on a pre-tax
basis.  Employees who meet the 401(k) Plan's eligibility  requirements may defer
up to 15% of their compensation (base pay plus any bonuses and overtime) for the
year. No participant, however, may have deferred more than $9,500 in 1996, which
amount is indexed each year for  inflation.  The Company did not match  employee
contributions 1996 or 1995. Federally mandated discrimination testing limits the
amounts which highly paid  employees may defer based on the amounts  contributed
by all other employees.  Participant elective deferral accounts are fully vested
and participant matching  contribution accounts in the 401(k) Plan are vested in
accordance  with a  graduated  vesting  schedule  over a period  of six years of
service.  All  participant  accounts  in the  401(k)  Plan are  invested  at the
direction of the participants  among several different types of funds offered by
a large mutual fund management company selected by the Company. Distributions of
account  balances are normally  made upon death,  disability or  termination  of
employment  after normal  retirement date (age 60) or early retirement date (age
55). However,  distribution may be made at any time after an employee terminates
employment.  Participants may make  withdrawals from their deferred  accounts in
the event of financial hardship but may not borrow from their accounts.  Amounts
payable to an employee are dependent on the employee's account balance, which is
credited and debited with appropriate  earnings,  gains,  expenses and losses of
the  underlying  investment.   Benefits  are  determined  by  contributions  and
investment  performance  over the entire period an employee  participates in the
401(k)  Plan.  Payment  is made in a single  cash sum no later  than  sixty days
following  the  close  of the  year  in  which  the  event  giving  rise  to the
distribution occurs.

     The Company does not have any other bonus,  profit sharing, or compensation
plans in effect.

Employment Agreements
- ---------------------

     In  April  1990 the  Company  entered  into an  employment  agreement  (the
"Agreement") with Mr. Koether, the Company's Chairman, for an initial three-year
term commencing on April 1, 1990 (the  "Effective  Date") at an annual salary of
$185,000  ("Base  Salary"),  which may be  increased  but not  decreased  at the
discretion of the Board of Directors.  The term is to be automatically  extended
one day for each day elapsed after the Effective  Date.  In December  1992,  the
Board of  Directors  voted to increase  the  Chairman's  Base Salary to $215,000
effective December 1, 1992.

     The Chairman may terminate his  employment  under the Agreement at any time
for "good reason" (defined below) within 36 months after the date of a Change in
Control (defined below) of the Company.  Upon his termination,  he shall be paid
the greater of (i) the Base Salary and any bonuses  payable  under the Agreement
through the  expiration  date of the  Agreement or (ii) an amount equal to three
times the  average  annual  Base  Salary  and  bonuses  paid to him  during  the
preceding five years.

     Change  in  Control  is  deemed  to  have  occurred  if (i) any  individual
or   entity,   other  than  individuals   beneficially   owning,   directly   or
indirectly,  common  stock  of  the  Company   representing  30% or  more of the
Company's   stock   outstanding   as  of  April  1,  1990,  is  or  becomes  the
beneficial  owner,  directly  or  indirectly,  of  30%  or more of the Company's


                                                       


<PAGE>



outstanding  stock or (ii)  individuals  constituting  the Board of Directors on
April 1, 1990 ("Incumbent Board"),  including any person subsequently elected to
the Board whose election or nomination for election was approved by a vote of at
least a majority of the  Directors  comprising  the  Incumbent  Board,  cease to
constitute at least a majority of the Board. "Good reason" means a determination
made  solely  by Mr.  Koether,  in good  faith,  that as a result of a Change in
Control he may be  adversely  affected (i) in carrying out his duties and powers
in the fashion he previously  enjoyed or (ii) in his future  prospects  with the
Company.

     Mr.  Koether may also  terminate  his  employment  if the Company  fails to
perform its  obligations  under the Agreement  (including any material change in
Mr. Koether's duties,  responsibilities  and powers or the removal of his office
to a location more than five miles from its current  location)  which failure is
not cured within specified time periods.

     In  conjunction  with the  acquisition  of Madis on  January 3, 1995 by the
Company, Madis entered into an employment agreement with Voldemar Madis to serve
as an executive  officer of Madis.  Under the terms of the agreement,  Mr. Madis
will be  employed  for four  years from the date of the  agreement  at an annual
salary of $150,000. The agreement may be terminated for cause, as defined.

                                                    
<PAGE>



Item 11. -  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
            --------------------------------------------------------------

     The following table sets forth the beneficial  ownership of Common Stock of
the Company as of February 28, 1997, by each person who was known by the Company
to  beneficially  own more than 5% of the Common  Stock,  by each  director  and
officer and directors and officers as a group:
<TABLE>
<CAPTION>

 
                                     Number of Shares             Approximate
Name and Address                     of Common Stock                Percent
of Beneficial Owner                Beneficially Owned<F1>          of Class
- -------------------                ---------------------          -----------
<S>                                   <C>                           <C>
Paul O. Koether
 211 Pennbrook Road
 Far Hills, N.J.  07931               3,103,996<F2> <F3>            38.35%

Natalie I. Koether
 211 Pennbrook Road
 Far Hills, N.J. 07931                3,103,996<F4>                 38.35%

Sun Equities Corporation
 376 Main Street
 Bedminster, N.J.  07921              2,234,296                     27.60%

Mark W. Jaindl
 3150 Coffeetown Road
 Orefield, PA 18069                     153,220<F5>                  1.89%

William Mahomes, Jr.
 5400 Renaissance Tower
 1201 Elm Street
 Dallas, TX 75201                        15,000                      <F7>

Alfredo Mena
 P. O. Box 520656
 Miami, Florida 33152                    17,000                      <F7>

Voldemar Madis
 375 Huyler Street
 So. Hackensack, NJ 07606                21,669                      <F7>

Mark Koscinski 
 376 Main Street
 Bedminster, NJ 07921                    62,000                      <F7>
 
Dimensional Fund Advisors, Inc.
 1299 Ocean Avenue, 11th Floor
 Santa Monica, CA 90401                 440,500<F6>                   5.44%

All directors and
 officers as a group
 (8 persons)                          3,424,085<F1>                   42.30%
- ------------------------------


                                                    
<PAGE>

<FN>


<F1> The beneficial  owner has both sole voting and sole  investment powers with
respect  to  these  shares  except  as set  forth in this  footnote  or in other
footnotes below. Included in such number of shares beneficially owned are shares
subject to options currently  exercisable or becoming  exercisable  within sixty
days: Paul O. Koether (150,000  shares);  Natalie I. Koether  (125,000  shares);
Mark W. Jaindl (70,000 shares);  William Mahomes,  Jr. (15,000 shares);  Alfredo
Mena (15,000  shares);  Voldemar Madis (21,669 shares);  Mark Koscinski  (27,000
shares) and all directors and officers as a group (473,669 shares).

<F2> Includes (1) 32,400 shares held by a trust for the benefit of Mr. Koether's
daughter  for  which  he  serves  as  the  sole  trustee;   (2)  347,500  shares
beneficially  owned by his  wife,  including  100,000  shares  owned by  Emerald
Partners  of which she is the sole  general  partner and 2,000  shares  owned by
Sussex Group,  Inc. of which she is the  President,  a director and  controlling
stockholder,  125,000 shares which she has the right to acquire upon exercise of
stock  options and 120,500  shares held in  custodial  accounts;  and (3) 33,900
shares owned by Mr. Koether's daughter. Mr. Koether may also be deemed to be the
beneficial owner of the 2,234,296 shares owned by Sun, of which Mr. Koether is a
principal  stockholder  and  Chairman,  153,000  shares  held  in  discretionary
accounts of certain of his  brokerage  customers  and 12,900  shares held in Mr.
Koether's IRA account.  Mr. Koether disclaims beneficial ownership of all of the
foregoing shares.

<F3> Includes  40,000  shares  owned  by  Winston. Mr. Koether is an officer and
director of Winston and of Kent, Winston's parent company, and may be deemed the
beneficial  owners  of  such  shares.   Mr.  Koether  disclaims  such beneficial
ownership.

<F4> Includes (1) 100,000 shares owned by Emerald Partners of which Mrs. Koether
is the sole  general  partner and 2,000 shares  owned by Sussex  Group,  Inc. of
which she is the President,  director and controlling  stockholder;  (2) 125,000
shares which she has the right to acquire upon  exercise of stock  options;  (3)
120,500 shares held in custodial  accounts;  and (4) 272,200 shares beneficially
owned by her husband, described above in footnotes (2) and (3). Mrs. Koether may
also be deemed to be the beneficial  owner of the 2,234,296 shares owned by Sun,
of  which  she  is a  principal  stockholder  and  her  husband  is a  principal
stockholder and Chairman.  Mrs. Koether disclaims beneficial ownership of all of
the foregoing shares.

<F5> Includes 11,720 shares  held  in  Mr. Jaindl's IRA account and 4,000 shares
held by a trust for the  benefit of his son,  for which Mr.  Jaindl  serves as a
trustee.

<F6> Dimensional  Fund  Advisors Inc.  ("Dimensional"), a registered  investment
advisor, is deemed to have beneficial ownership of 440,500 shares of Pure World,
Inc.  stock as of December 31, 1996,  all of which shares are held in portfolios
of DFA  Investment  Dimensions  Group,  Inc., a registered  open-end  investment
company,  or in series of the DFA Investment Trust Company,  a Delaware business
trust,  or the DFA Group Trust and DFA  Participation  Group  Trust,  investment
vehicles for qualified  employee  benefit plans,  all of which  Dimensional Fund
Advisors Inc. serves as investment  manager.  Dimensional  disclaims  beneficial
ownership of all such shares.

<F7>  Represents less than one percent.


</FN>
</TABLE>



                     
<PAGE>






Item 12. -  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------    ----------------------------------------------

The Company  reimbursed Sun approximately  $76,000 and $64,000 in 1996 and 1995,
respectively,  for the  Company's  proportionate  share of certain  general  and
administrative expenses.

Rosenman & Colin LLP ("R&C")  performed  substantial  legal work for the Company
for which it billed the Company an aggregate of  approximately  $118,000 in 1996
and $630,000 in 1995. The professional fees represented work performed primarily
in association with the proxy contests  undertaken in connection with one of the
Company's  investments and the  acquisition and management of Madis.  Natalie I.
Koether,  Esq.,  President  of the Company and Madis and wife of the Chairman of
the Company, is of Counsel to R&C.

In connection with the acquisition of NorthCorp in June 1992, the Company issued
80,000 shares of its common stock to Winston as a finder's fee. The  transaction
was  introduced  to the  Company  by an officer  of  Winston  who was  otherwise
unaffiliated with the Company.  Winston's parent company, Kent, may be deemed to
be an affiliate  of the  Company.  The Company  paid  brokerage  commissions  of
approximately  $33,000 in 1996 and $42,000 in 1995 to Winston in connection with
the Company's purchases and sales of marketable securities.

<PAGE>



                                     PART IV



Item 13.  EXHIBITS AND REPORTS ON FORM 8-K
          --------------------------------

The following exhibits are filed as part of this report:

<TABLE>
<CAPTION>


Exhibit
Number    Exhibit                                        Method of Filing
- -------   -------                                        ----------------
 <S>        <C>                                          <C>
 3.1        (a)     Restated Certificate of              Incorporated by reference to
                    Incorporation of the Company         Computer Memories Incorporated
                                                         Form 10-K for the year
                                                         ended March 31, 1987.

            (b)     Certificate of Amendment             Incorporated by reference to
                    of Restated Certificate of           Exhibit A to Computer Memories
                    Incorporation of the Company         Incorporated Proxy Statement
                                                         dated February 16, 1990.

            (c)     Certificate of Amendment of          Incorporated by reference to
                    Restated Certificate of Incor-       American Holdings, Inc.
                    poration of the Company              Form 10-KSB for the year ended
                                                         December 31, 1992.

            (d)     Certificate of Amendment of          Filed herewith.
                    Restated Certificate of Incor-
                    poration of the Company

  3.2               By-laws, as amended                  Incorporated by reference to
                                                         American Holdings, Inc.
                                                         Form 10-KSB for the year ended
                                                         December 31, 1992.

 10.1          Employment Agreement, dated as            Incorporated by reference to
               of April 6, 1990, by and between          Computer Memories Incorporated
               Computer Memories Incorporated            Form 10-Q for the quarter
               and Paul O. Koether                       ended June 30, 1990.


 10.2          1991 Computer Memories Incorporated       Incorporated by reference to
               Non-Qualified Stock Option Plan           Exhibit A to Computer Memories
                                                         Incorporated Proxy Statement
                                                         dated July 7, 1992.










                                                      
<PAGE>



Exhibit   
Number         Exhibit                                   Method of Filing
- ------         -------                                   ---------------- 

 10.3          Agreement and Plan of Merger              Incorporated by reference to
               dated as of December, 1994                American Holdings, Inc. Form
                                                         8-K dated January 18, 1995.

 10.4          Employment Agreement with                 Incorporated by reference to
               Dr. V. Madis, Chairman Emeritus           American Holdings, Inc. Form
               of Dr. Madis Laboratories, Inc.           8-K dated January 18, 1995.

 10.5          Stock Purchase Agreement, dated           Incorporated by reference to
               as of September 22, 1993, by and          American Holdings, Inc. Form
               between the Company and Nancy             10-KSB for the year ended
               Nasher                                    December 31, 1993.

 10.6          Severance Agreements among the            Incorporated by reference to
               Company, NorthCorp and Messrs.            American Holdings, Inc. Form
               Dorsey and Young, dated February          10-KSB for the year ended
               17, 1994                                  December 31, 1993.

 10.7          Employment Agreement with                 Incorporated by reference to
               V. Madis                                  American Holdings, Inc. Form
                                                         8-K dated January 18, 1995.

 10.8          Lease Agreement for premises of           Incorporated by reference to
               Dr. Madis Laboratories, Inc.,             American Holdings, Inc. Form
               375 Huyler Street, South                  8-K dated January 18, 1995.
               Hackensack, New Jersey

 10.9          Plan of Reorganization of                 Incorporated by reference to
               Dr. Madis Laboratories, Inc.              American Holdings, Inc. Form
                                                         8-K/A (Amendment No. 1) dated
                                                         March 17, 1995.

 10.10         Disclosure Statement Related              Incorporated by reference to
               to Plan of Reorganization of              American Holdings, Inc. Form
               Dr. Madis Laboratories, Inc.              8-K/A (Amendment No. 1) dated
                                                         March 17, 1995.

 21            Subsidiaries of the Registrant            Filed herewith.

 27            Financial Data Schedule                   Filed herewith.


(b)                 Reports on Form 8-K
                    -------------------

     On November 14, 1996,  the Company filed a current  report on Form 8-K that
     it was engaged in  ongoing  reporting  discussions  to  resolve its dispute
     with  American  Industrial  Properties  REIT  (the "Trust")  including  the
     settlement of all litigation pending at that time.

     On  November  26, 1996,  the  Company  filed  a Current  Report on Form 8-K
     announcing  that it and  the  Trust had entered into a settlement agreement
     resolving  all disputes, including litigation that had arisen between them.
     For  additional  information, see Note 6 of Notes to Consolidated Financial
     Statements.

                     
</TABLE>

<PAGE>




                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the Exchange Act, the registrant
has duly  caused  this  report to be signed  on its  behalf by the  undersigned,
thereunto duly authorized.

                                                 PURE WORLD, INC.


March 27, 1997                                   By:   /s/ Paul O. Koether
                                                      --------------------
                                                      Paul O. Koether
                                                      Chairman of the Board



                                                 By:  /s/ Mark Koscinski
                                                      ------------------
                                                      Mark Koscinski
                                                      Senior Vice President
                                                     (Principal Financial and
                                                      Accounting Officer)

     In  accordance  with the Exchange Act, this report has been signed below by
the following  persons on behalf of the  registrant and in the capacities and on
the dates indicated.


      Signature                      Capacity                        Date
- -------------------------       ---------------------           ---------------



/s/ Paul O. Koether             Chairman of the Board            March 27, 1997
- -------------------------       and Director
Paul O. Koether                 (Principal Executive
                                Officer)

/s/ William Mahomes, Jr.        Director                         March 27, 1997
- -------------------------
William Mahomes, Jr.



/s/ Alfredo Mena                Director                         March 27, 1997
- -------------------------
Alfredo Mena



/s/ Mark W. Jaindl              Director                         March 27, 1997
- -------------------------
Mark W. Jaindl

                                                        



                                                         


                            CERTIFICATE OF AMENDMENT
                                       OF
                      RESTATED CERTIFICATE OF INCORPORATION


     AMERICAN HOLDINGS,  INC., a corporation organized and existing under and by
virtue of the  General  Corporation  Law of the State of  Delaware,  DOES HEREBY
CERTIFY:

         FIRST:  That a meeting of the Board of Directors of American  Holdings,
Inc.,  resolutions  were duly adopted setting forth a proposed  amendment of the
Restated  Certificate  of  Incorporation  of said  corporation,  declaring  said
amendment  to  be  advisable  and  directing  that  the  proposed  amendment  be
considered at the next annual meeting of the  stockholders of said  corporation.
The resolution setting forth the proposed amendment is as follows:

                  RESOLVED,  that the Restated  Certificate of  Incorporation of
this Corporation be amended by deleting ARTICLE FIRST as currently in effect and
substituting the following:

                      "FIRST.  The name of the Corporation is Pure World, Inc."

         SECOND:  That  thereafter,  pursuant  to a  resolution  of its Board of
Directors,  the annual meeting of the  stockholders of said corporation was duly
called and held,  upon  notice in  accordance  with  Section  222 of the General
Corporation  Law of the State of Delaware at which meeting the necessary  number
of shares as required by statute were voted in favor of the amendment.

         THIRD:   That  said  amendment  was duly adopted in accordance with the
provisions of  Section  242  of  the  General  Corporation  Law  of the State of
Delaware.

     IN WITNESS WHEREOF,  American Holdings, Inc. has caused this certificate to
be signed by John W. Galuchie,  Jr., its  Secretary,  this 27th day of September
1995.

                                              BY: /s/ John W. Galuchie, Jr.
                                                  -------------------------
                                                  John W. Galuchie, Jr.
                                                  Secretary




<TABLE>
<CAPTION>
                                             
                                PURE WORLD, INC.

                              LIST OF SUBSIDIARIES



NAME OF SUBSIDIARY                                    STATE OF INCORPORATION
- ------------------                                    ---------------------- 
<S>                                                         <C>          
American Holdings, Inc.                                     Delaware

Eco-Pure, Inc.                                              Delaware

Madis Botanicals, Inc.                                      Delaware

Pure World Botanicals, Inc.                                 Delaware

Strategic Information Systems, Inc.                         Delaware


</TABLE>




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