PURE WORLD INC
10KSB, 1999-03-31
INVESTORS, NEC
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<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>

     This Schedule  contains summary  financial  information  extracted from the
Form  10-KSB of Pure World,  Inc.  for the year ended  December  31, 1998 and is
quaified in its entirety by reference to such financial statements.

</LEGEND>
<CIK>                         0000356446
<NAME>                        PURE WORLD, INC.
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<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JAN-01-1998
<PERIOD-END>                                   DEC-31-1998
<CASH>                                         6,122
<SECURITIES>                                      75
<RECEIVABLES>                                  3,996
<ALLOWANCES>                                     140
<INVENTORY>                                    6,872
<CURRENT-ASSETS>                              17,318
<PP&E>                                        10,712
<DEPRECIATION>                                 1,449  
<TOTAL-ASSETS>                                31,788
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                              0  
                                        0  
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<OTHER-SE>                                    24,551  
<TOTAL-LIABILITY-AND-EQUITY>                  31,788 
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<INCOME-PRETAX>                                6,004 
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<INCOME-CONTINUING>                            5,688  
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</TABLE>

                       


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB

MARK ONE:

     [X]  Annual Report Under Section 13 or 15(d) of the Securities Exchange Act
          of 1934 [Fee Required] For the fiscal year ended December 31, 1998

     [ ]  Transition Report Under Section 13 or 15(d) of the Securities Exchange
          Act  of  1934  [No  Fee  Required]  For  the  transition  period  from
          _________________ to _________________.

                         Commission file number 0-10566

                                PURE WORLD, INC.
                 (Name of small business issuer in its charter)

          Delaware                                                95-3419191    
- --------------------------------                             -------------------
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

           376 Main Street, P.O. Box 74, Bedminster, New Jersey 07921
             (Address of principal executive offices with Zip Code)

          Issuer's telephone number, including area code (908) 234-9220

         Securities registered under Section 12(b) of the Exchange Act:

                                      NONE

         Securities registered under Section 12(g) of the Exchange Act:

                     Common Stock, par value $.01 per share



     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the issuer was required to file such  reports),  and (2) has
been subject to such filing requirements for the past 90 days. Yes X No

     Check if there is no disclosure  of  delinquent  filers in response to Item
405 of  Regulation  S-B  contained  in  this  form,  and no  disclosure  will be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB. [ X ]

     Issuer's  revenues  for the  fiscal  year  ended  December  31,  1998  were
approximately $24 million.

     At  February  28,  1999,  there  were  8,268,909  shares  of  common  stock
outstanding.   The   aggregate   market  value  of  the  common  stock  held  by
non-affiliates  of the  registrant,  based on the closing price of such stock on
such date as reported by NASDAQ, was approximately $25 million.


         Transitional Small Business Disclosure Format  Yes        No   X  


<PAGE>



                                     PART I



Item 1. - DESCRIPTION OF BUSINESS
- -------   -----------------------

General
- -------

     Through its wholly-owned subsidiary,  Pure World Botanicals, Inc. (formerly
Madis Botanicals,  Inc. until December 31,  1998)("Pure World  Botanicals") Pure
World,  Inc. ("Pure World" or the "Company"),  develops,  manufactures and sells
natural ingredients which principally are derived from plant materials (referred
to  herein  also  as  botanicals  or  herbs)  using  the  Company's  proprietary
extraction  technology.  Extraction  is the  process  by  which  the  commercial
ingredients  of plants  are  drawn  out by  applying  a  solution  ("menstruum")
consisting of water or a combination  of water and alcohol to the raw materials.
The resultant extract can be converted into fluid extract, solid extract (paste)
or  powdered  extract  which can be tableted  or  encapsulated.  The Company has
produced  more  than  one  thousand  botanical  extracts  which  are used by the
cosmetic,  food and  flavor,  nutraceutical  and  pharmaceutical  industries  to
manufacture  finished products for the consumer market. The term  nutraceuticals
incorporates  a wide  range of natural  products,  such as  vitamins,  minerals,
anti-oxidants  and herbs  which  enhance  health by  supplementing  diets.  (See
"Dietary  Supplement  Health and Education  Act of 1994" and "New  Nutraceutical
Products").

Manufacturing Facility (the "Pure World Botanicals Facility")
- -------------------------------------------------------------

     The Company believes it has the largest  botanical  extraction  facility in
North  America.  Situated  on 4.5  acres,  the  138,000  square  foot Pure World
Botanicals Facility contains custom designed stainless steel equipment including
milling equipment;  percolators;  vacuum stills; filters;  automatic extractors;
ribbon  blenders;  homogenizers;  and high capacity spray,  fluid bed and vacuum
dryers.  The Company's  spray dryers have an annual  capacity of over  8,000,000
pounds  and  produce  free-flowing  powders  for  tableting,   encapsulation  or
dissolution in liquids.

     During 1998, the Company built a new 13,000 square foot warehouse  facility
and substantially expanded and upgraded its plant facilities.

Powdered Herb Facility
- ----------------------

     In March 1999, the Company leased an 11,000 square foot facility in Central
New Jersey  for two  years.  This  facility  will be used to  process  botanical
powders using cryogenic  milling.  Botanical  powders are milled or crushed from
crude botanicals and then used in tablets or capsules. The Company believes that
botanical powders are an essential complement to its line of botanical extracts.
Although  botanical  extracts  are  considered  to be the  expanding  segment of
nutraceuticals,  many  products  still  consist  wholly or  partly of  botanical
powders.

Quality Control in Manufacturing
- --------------------------------

     In its registered Food and Drug Administration ("FDA") facility, Pure World
Botanicals  is  authorized  to  manufacture   The  United  States   Pharmacopeia
("U.S.P.") and pharmaceutical grade products such as, among others, casanthranol
(a further  processed  product of the bark of the  Cascara  tree used in natural
laxatives),  coal tar  (used  by the  cosmetic  industry  for  dandruff  control
shampoos)  and  benzoin  (used as an  aromatic  and  local  antiseptic  and skin
protectant). The Pure World Botanicals Facility is kosher certified and operates
under current Good  Manufacturing  Practices  ("cGMP") to assure consistent high
quality in the manufacture of its products.  The Pure World Botanicals  Facility
is routinely  inspected by the FDA. The facility and manufacturing  process also

<PAGE> 


routinely undergo audits by customers,  which include  pharmaceutical  and large
consumer  product  firms.  To  the  best  of its  information,  the  Pure  World
Botanicals Facility has never failed an audit.

Laboratory
- ----------

     The Pure World  Botanicals  Facility  contains  six  laboratories:  quality
control; research and development; analytical instrumentation; flavor; cosmetic;
and microbiology. The microbiology laboratory,  believed to be the first on-site
microbiology  laboratory  in  the  industry,  evaluates  finished  products  for
microbiological purity.

     The quality control laboratory is devoted to physical/chemical  analysis of
products against Pure World Botanicals' customer and compendial  specifications.
The analytical  instrumentation  laboratory and the purification  laboratory are
equipped  with   state-of-the-  art  equipment   including  a  Multi-state  Mass
Spectrometer   (LC/Ms/Ms)  on  line  with  numerous  High   Performance   Liquid
Chromatographs  (HPLC),  Gas  Chromatographs  (GC) and the recently acquired 400
megahertz Nuclear Magnetic Resonance (NMR) Instrument. Thin Layer Chromatography
(TLC),  Infrared Spectroscopy (IR) and Ultra-violet  Spectrophotometry  (UV) are
also routinely used in research and development.

The Laboratory and the Manufacturing Process
- --------------------------------------------

     The manufacturing process begins and ends in the laboratory. Incoming plant
materials are evaluated to verify species,  variety and quality.  The scientists
determine the right  menstruum for each plant extract and the optimal  method of
extraction  and drying to maintain  product  integrity and ensure  manufacturing
efficiency.  Only after a raw material  obtains  laboratory  approval is price a
determinative  factor  in the  purchasing  process.  When an  approved  material
arrives it is evaluated against the preshipment sample and if it matches,  it is
forwarded  to  production  along with the  appropriate  menstruum.  The  Company
estimates  that only forty  percent  of samples  are  accepted  for  production.
Throughout Pure World Botanicals'  proprietary  manufacturing system, called the
Unitized(TM)  system,  the processed  plant material is subjected to a series of
laboratory control tests which examine physical and chemical  properties such as
active  constituents,  color,  flavor and  purity.  The  material is then either
stored in a  finished  state  called a native  extract  which is  available  for
further processing when an order is received or further processed into a liquid,
solid or powdered  extract  ready for delivery to the customer who will then use
it  in a  finished  product.  Prior  to  delivery,  each  item  undergoes  final
microbiological and analytical testing.

Raw Materials
- -------------

     The Company buys its raw  materials  from a variety of growers,  collectors
and  brokers.  Generally,  the Company has not  experienced  any shortage of raw
materials  that has affected its business  other than an occasional  increase in
price.  At times  during  1998,  the supply of St.  Johns Wort and kava has been
below  optimal  levels.   Moreover,   the  demand  for  botanical  products  has
experienced  exponential growth in recent years and the demand pressure for some
products may outstrip the capacity of the suppliers.  The Company's standardized
products have guaranteed potency, meaning that the products contain a stipulated
amount of active  ingredients.  The Company  believes that for the most part, it
can  acquire  sufficient  materials  for its  standardized  line  and  that  its
inventory can be replaced without significant cost increase,  however botanicals
are subject to  substantial  variations due to weather,  unexpected  increase in
demand,  ground  conditions  and  political  problems in the source  country and
therefore supply will always be somewhat  unpredictable  and an occasional short
fall can be  expected.  The Company has in place,  in most  instances,  multiple
geographic sources of raw material to minimize this potential problem. Also, the
quality of botanicals  varies from season to season and year to year,  which can
impose a limitation  on the ability to produce  standardized  products and which


<PAGE>

can result in substantial  price changes.  During the past year, the Company has
made  numerous  formal  commitments  with  cultivators  and  collectors  of  the
Company's major crops, such as St. Johns Wort, echinacea and kava.

Government Regulation and Intellectual Property
- -----------------------------------------------

     Pure World Botanicals is regulated by the FDA and the New Jersey Department
of Health in matters of cleanliness,  labeling and  manufacturing  practices and
conforms to the FDA's proposed "Good  Manufacturing  Procedures" for the Dietary
Supplement industry. Pure World Botanicals is also regulated by the Occupational
Safety and Health  Administration  in matters of general safety in the operation
of its manufacturing  facility, and the Bureau of Alcohol,  Tobacco and Firearms
in its use of alcohol  in its  production  process as well as state and  federal
environmental  agencies on a variety of  environmental  issues affecting air and
ground water.  The United States  Department of Agriculture may also inspect the
raw materials and plant  facilities used in production.  The Company knows of no
material problems with any of these regulators.

     The  Company  has   considerable   proprietary   technology   used  in  its
manufacturing  processes,  quality  control and research and development and the
loss or misappropriation of its technology would injure the Company. The Company
has  numerous  trademarks  which it uses to  differentiate  its  technology  and
products  and  it  protects  its  proprietary   technology  by   confidentiality
agreements with employees and prospective customers and other contractees. Among
the  product   trademarks  used  are  KavaPure(R),   VeraPure(R),   CimiPure(R),
MacaPure(TM),  ResveraPure(TM) and OlivePure(TM).  Pure World has filed a patent
on  its  standardized  Maca  extract,  MacaPure(TM),   which  contains  chemical
compounds not previously known.

     Pure World Botanicals is a member in good standing of the Institute of Food
Technologies,  the Cosmetic Toiletries and Fragrance  Association,  the American
Herbal Products  Association,  the National  Nutritional Foods Association,  the
American  Botanical  Council,  the American  Society of  Pharmacognosy,  and the
American  Society  for  Microbiology.  The Pure  World  Botanicals  Facility  is
certified by the FDA for food, pharmaceutical and cosmetic ingredient production
and have kosher-product certification.

Dietary Supplement Health and Education Act of 1994 ("DSHEA")
- -------------------------------------------------------------

     In 1994, DSHEA was enacted to establish the framework for the regulation of
nutraceuticals  which were being  manufactured  and marketed not as drugs but as
dietary  supplements.  Except for certain  pharmaceuticals  manufactured  to the
standards  of the  U.S.P.  published  by the FDA,  the  Company's  nutraceutical
products are categorized as dietary  supplements under DSHEA and not drugs which
require FDA approval. The legislation recognized the importance of nutrition and
benefits  of dietary  supplements  in  promoting  health and  preventive  health
measures.  DSHEA defines  dietary  supplements as vitamins,  minerals,  herbs or
other  botanicals,  amino acids,  or other dietary  substances  which enhance or
increase the total dietary intake. It provides that where an ingredient is first
marketed as a dietary supplement and is subsequently  approved as a new drug, it
can continue to be sold as a supplement unless the Secretary of Health and Human
Services rules that it would not be safe to do so.

     The FDA has publicly  stated its concern that any claims about the efficacy
of  supplements  receive  prior  approval by that agency.  The FDA has published
regulations about making claims and will adopt current cGMPs for the manufacture
of nutraceuticals. The Company believes that its cGMPs are at least as stringent
as any that the FDA is considering.


<PAGE>


New Nutraceutical Products
- --------------------------

     Historically,  most of the nutraceutical  products sold by the Company were
based on the amount of raw material used in the manufacturing process, i.e., the
amount of kilograms of crude  material  required to produce each kilogram of the
plant  extract.  These  extracts,  generally  called  "drug  ratios",  were  the
principal nutraceutical products sold by the Company until 1996.

     Increasingly,  the dietary  supplement  market is turning to nutraceuticals
that  contain a  specified  amount of a plant  ingredient,  called  the  "active
ingredient" or "marker".  Many of these products were first  developed in Europe
and are supported by clinical  studies which document the efficacy of the active
ingredients.  Analytical methods using the UV, the HPLC and the LC/Ms/Ms measure
the  specific  level of the active  ingredients.  Generally  these  products are
called  "standardized" or "guaranteed  potency" extracts.  Many of the Company's
competitors, particularly those in Europe, refine products to increase the level
of the active ingredient above the level found naturally in the plant ("Purified
Products").  The Company believes that the active  ingredient in some botanicals
is only a  "marker",  meaning  that it denotes at least one of a plant's  active
ingredients  but it may be only one,  among many  important  ingredients,  to be
found in the plant. Therefore,  with certain exceptions,  the Company's extracts
contain  the whole  profile  of the plant  with the  active  ingredients  and/or
markers  guaranteed to a certain  level being only one part of the profile.  The
Company believes the synergistic effect from different chemical  components of a
plant mixture  generally  are an important  part of the efficacy of the extract.
The Company utilizes HPLC and Mass  Spectrometry to match the profile of the raw
plant material with the resultant botanical extract.

     In 1997, the Company opened a new laboratory  devoted to the development of
Purified  Products.  Although  the  Company  maintains  its  commitment  to  the
extraction  of the  whole  plant,  there  are  active  ingredients  which can be
produced  at  efficacious   levels  only  through  a  process  of   purification
("Purification").  Examples  are  gingko-biloba  and  milk  thistle.  Also,  the
cosmetic industry requires that botanicals be purified prior to use primarily to
eliminate  odor and color.  No significant  revenues from Purified  Products are
expected in 1999.

     The Company has a broad line of more than fifty (50)standardized  products.
The Company  believes its growth is materially  dependent on the  development of
new  products  and  therefore  expends  considerable  resources  on research and
development.

Competition
- -----------

     The Company has numerous  competitors  in each of the industry  segments it
serves  both  domestically  and  abroad,   principally  European.  Some  of  the
competitors  are larger than the Company and have been producing  nutraceuticals
for a longer period.

Employees
- ---------

     At  February  28,  1999,  the Company had 88  full-time  employees  and one
part-time employee, 83 of whom were employed by Pure World Botanicals.

Products Liability Insurance
- ----------------------------

     The Company has experienced no product  liability  claims to date,  however
the  development  and marketing of botanical  extracts  entails an inherent risk
that  product  liability  claims may be asserted  against it in the future.  The
Company  currently  has  obtained  product  liability  coverage,  which it deems
adequate,  but there can be no assurance that the Company can maintain  adequate
insurance on acceptable terms in the future. Any claim against the Company would

<PAGE>


negatively  affect the reputation of the Company and a judgment above the policy
limits would have an adverse financial effect on the Company.

Item 2. - DESCRIPTION OF PROPERTY
- -------   -----------------------

     On February 1, 1999, the Company  entered into a five-year  lease agreement
with an  affiliate  for 1,700  square feet of office  space at a monthly rate of
approximately $3,600.

     Pure  World  Botanicals  leases a  138,000  square-foot  facility  in South
Hackensack,  New  Jersey,  from an  affiliated  corporation  owned by the former
owners of Pure World Botanicals for $20,000 per month,  net, plus one percent of
the gross  revenues of Pure World  Botanicals up to an  additional  $200,000 per
annum.  The lease has a term of five  years and  expires in  December  1999 with
renewable options for fifteen  additional years. This facility includes a 20,000
square-foot  office area;  10,000  square-feet for  laboratories;  manufacturing
space of 70,000 square feet; and  warehousing  space of 38,000 square feet which
includes a new 13,000 square foot  warehouse  facility  completed as part of the
Company's 1998 expansion.

     In March 1999, the Company leased an 11,000 square foot facility in Central
New Jersey  for two  years.  This  facility  will be used to  process  botanical
powders using cryogenic  milling.  Botanical  powders are milled or crushed from
crude botanicals and then used in tablets or capsules. The Company believes that
botanical powders are an essential complement to its line of botanical extracts.
Although  botanical  extracts  are  considered  to be the  expanding  segment of
nutraceuticals,  many  products  still  consist  wholly or  partly of  botanical
powders.

     Pure World  Botanicals also leases a warehouse  facility in Teterboro,  New
Jersey from an unrelated party for $140,000 per year.


Item 3. -  LEGAL PROCEEDINGS
- -------    -----------------

     The Company is involved from time to time in various lawsuits that arise in
the course of its business.

     In  late  1997,  Pure  World  Botanicals  hired  Turnkey  Solutions,   Inc.
("Turnkey") to perform work and services in connection with the expansion of the
Pure World Botanicals  Facility.  In September 1998,  Turnkey filed construction
liens against Pure World Botanicals, totaling approximately $140,000, and it has
demanded that Pure World Botanicals pay certain outstanding  invoices,  totaling
in excess of one million three hundred thousand  dollars.  In October 1998, Pure
World  Botanicals  filed an  action in the  Superior  Court of New  Jersey,  Law
Division,  Bergen County, alleging that Turnkey has breached its contract, among
other things,  in connection with work and services incident to the expansion of
the Pure World Botanicals  Facility.  In the action, Pure World Botanicals seeks
damages in excess of one million  dollars.  Turnkey has filed an answer  denying
the  material  allegations  of the  complaint,  and has  commenced a third party
action  against  Malcolm Black  Associates,  Inc., and Raven  Industries,  Inc.,
suppliers  of  certain  equipment  used  in  the  expansion  of the  Pure  World
Botanicals Facility.

     In  January  1999,  Turnkey  filed an action in the  Superior  Court of New
Jersey,  Law  Division,  Bergen  County,  alleging  that Pure  World  Botanicals
breached  its contract  and  agreement to pay for work and services  provided by
Turnkey incident to the expansion of the Pure World Botanicals Facility.  In the
action,  Turnkey  seeks  damages  from Pure  World  Botanicals  in excess of one
million three hundred thousand  dollars.  In the same lawsuit,  Turnkey has sued
Pure World for tortious  interference  with  contract and  prospective  economic
relations  between  Turnkey and Pure World  Botanicals,  without  specifying the
amount of damages alleged.  Turnkey has also sued IVM Corporation,  the landlord

<PAGE>

of the Pure World Botanicals Facility,  on the construction liens, in the amount
of $147,000.  The defendants  have filed a motion to dismiss the  complaint.  No
assurance can be given that Pure World Botanicals, Pure World or IVM Corporation
will be  successful  in these  litigations.  Management  intends  to  vigorously
contest these lawsuits.

Item 4. - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- -------   ---------------------------------------------------

     The Company held its Annual  Meeting of  Stockholders  on November 3, 1998.
All nominees to the Company's Board of Directors were elected.

         The following is a vote tabulation for all nominees:


                                         For             Withheld 
                                       ---------        ----------

           Paul O. Koether             7,000,143          44,628
           Mark W. Jaindl              7,000,089          44,682
           William Mahomes, Jr.        7,000,152          44,619
           Alfredo Mena                7,000,152          44,619




<PAGE>



                                     PART II


Item 5. - MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
- -------   --------------------------------------------------------

     At February 28, 1999, the Company had approximately  2,492  stockholders of
record.  The  Company's  common stock  currently  trades on the  NASDAQ/National
Market  System under the symbol  "PURW." On February 26, 1999 the closing  price
per share of the common stock was $4.8125.

     The  following  table  sets forth the high and low  closing  prices for the
common  stock for the periods  indicated,  as reported by NASDAQ on the National
Market System.

     Calendar Quarter Ended:
                                                High               Low 
                                               ------             -----
         1998
         ----
                  March 31                  $ 11  5/16         $ 5  3/16
                  June 30                     16  15/16         10  5/8
                  September 30                16  1/16           5  1/2
                  December 31                  8  7/8            5

         1997
         ----
                  March 31                  $  3  3/16         $ 2  1/16
                  June 30                      4  1/4            2  17/32
                  September 30                 8                 3  7/8
                  December 31                  8  1/8            4  15/16


     The Company has not declared or paid any cash dividends on its common stock
in 1997 and 1998 and does not foresee doing so in the immediate future. However,
on November 17, 1998, the Company  declared a 10% stock dividend to stockholders
of record on January 7, 1999,  distributed  on January 15,  1999.  All per share
information  included above and elsewhere in this document has been adjusted for
this dividend.

Item 6. -  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
- -------    RESULTS OF OPERATIONS
           ---------------------

     This Form  10-KSB  contains  forward-looking  statements  which may involve
known and unknown  risks,  uncertainties  and other  factors  that may cause the
Company's  actual  results and  performance  in future  periods to be materially
different from any future periods or performance suggested by these statements.

Liquidity and Capital Resources
- -------------------------------

     At December 31,  1998,  the Company had cash and cash  equivalents  of $6.1
million.  Cash  equivalents  consisted  of U.S.  Treasury  Bills  with  original
maturities  of less than three months and yields  ranging from 3.998% to 4.638%.
The Company  had  marketable  securities  with a market  value of  approximately
$75,000  at  December  31,  1998.  Marketable  securities  consisted  of trading
securities as defined under generally accepted accounting principles. Securities
available-for-sale  were $1,203,000 at the same date. See Notes 1 and 2 of Notes
to Consolidated  Financial  Statements for additional  information.  Net working
capital was approximately  $13.3 million at December 31, 1998. The management of
the Company  believes that its financial  resources and  anticipated  cash flows
will be sufficient  for future  operations  and possible  acquisitions  of other
operating businesses.



<PAGE>

     In 1998,  net cash of $550,000 was provided by  operations.  Operating cash
flows generated by net income of $5,688,000 and depreciation and amortization of
$869,000 were  substantially  offset by increases in inventory of $3,245,000 and
receivables of $2,717,000.  Depreciation and amortization of $869,000  increased
by  $442,000  in 1998  compared  to 1997  due to the  continuing  investment  in
laboratory  and  production  equipment  at  Pure  World  Botanicals.   Inventory
increased by  $3,245,000  from  $3,627,000 at December 31, 1997 to $6,872,000 at
December  31, 1998 due to the  increase in sales at Pure World  Botanicals.  Net
receivables  increased by  $2,717,000  from  $1,139,000  at December 31, 1997 to
$3,856,000 at December 31, 1998, due to the increase in sales in 1998.

     Net cash of  $156,000  was used by  operations  in 1997.  Gains on sales of
securities  available-for-sale of $705,000 included in cash flows from investing
activities,  and an increase in inventory of $1,636,000 substantially offset the
net income of $2,336,000 and depreciation and amortization of $427,000.

     In 1998,  net cash used in  investing  activities  was  approximately  $7.6
million.  Plant and equipment purchases were approximately $7.8 million in 1998.
The  Company,  which  has been  increasing  its  investment  in  laboratory  and
manufacturing  facilities,  completed an expansion program to upgrade and expand
its  productive  capacity  and to build a new  warehouse  facility.  The Company
obtained an  equipment  line of credit of $3 million from a bank to finance this
growth. The balance was paid from working capital.  Also, in 1998, proceeds from
the sale of  securities  available-for-sale  provided  $1.8  million  which  was
partially  offset  by the  purchase  of  securities  available-for-sale  of $1.6
million.

     Net cash of $2.3 million was used in investing  activities  in 1997.  Plant
and  equipment   purchases  were   approximately   $1  million  in  1997.  These
expenditures  were primarily a result of the expansion  program  described above
which began in 1997.  In October  1997,  the Company  acquired the remaining 17%
minority interest in Pure World Botanicals for approximately $941,000.

     In May 1996,  the Company made an  investment  in  non-voting  common stock
representing  25% ownership of Gaia Herbs,  Inc.  ("Gaia") for  approximately $1
million.  In June 1997,  the Company made an  additional  investment of $500,000
increasing its equity  ownership to 35% of Gaia's  outstanding  shares of common
stock.  The Company loaned Gaia $200,000 in July 1997 payable interest only on a
quarterly  basis for the first three years and 36 monthly  payments of principal
and interest thereafter.  The loan bears interest at 6.49% which was the imputed
rate  required  under the Internal  Revenue Code and is  classified  as an other
asset in the consolidated balance sheet. Gaia manufactures and distributes fluid
botanical  extracts for the high-end  consumer market.  Gaia is a privately held
company and does not publish  financial  results.  The Company is accounting for
this  investment  by the cost  method.  (See  Note 5 of  Notes  to  Consolidated
Financial Statements for more information.)

     Cash provided by financing activities in 1998 was approximately $5 million,
due  primarily  to the  increase in  borrowings  of $5 million.  For  additional
information  on the terms of the  Company's  borrowings,  see Note 6 of Notes to
Consolidated Financial Statements. In 1997 cash used in financing activities was
$326,000, which was primarily due to the purchase of the Company's common stock.

     In  February  1994,  the  Company  announced  a plan to  purchase up to two
million shares of the Company's  common stock and in September 1998, the Company
announced  a plan  to  purchase  up to  three  hundred  thousand  shares  of the
Company's common stock, subject to market conditions and other considerations as
determined by the Board of Directors (the  "Repurchase  Plans").  As of December
31, 1998,  696,934 shares had been acquired  under the  Repurchase  Plans for an
aggregate cost of approximately $1,164,000. The Company repurchased 95 shares in
1998 for an aggregate cost of approximately  $700. In 1997,  129,093 shares were
repurchased  for  an  aggregate  cost  of  approximately  $357,000.  All  shares

<PAGE>

repurchased  in 1998 and 1997 have been  canceled  and returned to the status of
authorized but unissued shares.

Results of Operations
- ---------------------

     The Company's consolidated operations resulted in net income of $5,688,000,
or  basic  earnings  per  share of  $.69,  in 1998  compared  to net  income  of
$2,336,000,  or basic earnings per share of $.28 in 1997.  Diluted  earnings per
share was $.62 and $.26 in 1998 and 1997 respectively. Earning per share figures
have been restated to reflect a 10% stock dividend declared on November 17, 1998
to  stockholders  of record on January 7, 1999 and  distributed  on January  15,
1999.

     The Company had sales in 1998 of approximately $23,047,000,  an increase of
approximately $12,289,000 or 114% from 1997 sales of $10,758,000.  Cost of goods
sold was $12,233,000 and gross margin was $10,814,000 in 1998,  compared to cost
of goods sold of $5,990,000 and gross margin of $4,768,000 in 1997. Gross margin
as a percentage of sales was 46.9% and 44.3% in 1998 and 1997 respectively.  The
growth  in  sales  and  gross  profit  was  principally  due  to  the  sales  of
standardized  products such as St. John's Wort,  CimiPure(R)  black cohosh root,
and KavaPure(R) kava extracts.  Each of three customers  accounted for more than
10% of sales for the 1998 fiscal year.  Sales for the first quarter of 1999 have
slowed compared to 1998 and sales and earnings for the first quarter of 1999 are
expected to be significantly below the comparable quarter of 1998.

     In 1998,  the  Company  recorded  net  gains on  marketable  securities  of
$606,000,  compared to net gains of $717,000 in 1997. Substantially all gains in
1998 and 1997 were realized gains. See Note 2 of Notes to Consolidated Financial
Statements for additional information.

     Interest,  dividends  and other  income was  $374,000  in 1998  compared to
$543,000 in 1997.  Interest  income was  $348,000  and $530,000 in 1998 and 1997
respectively, a decrease of $182,000 or 34.3%. This decrease was due principally
to lower invested balances and lower yields on investments in 1998.

     Retention  income  of  $703,000  in  1997  consists  of  cash  received  in
connection  with the sale of a prior  business  in 1994.  The  Company  does not
anticipate additional revenue from this source.

     General and administrative expenses (consisting of personnel,  professional
and all other expenses) were $5,790,000 in 1998, compared to $4,184,000 in 1997,
an increase of  $1,606,000  or  approximately  38.4%.  Personnel  expenses  were
$2,595,000 in 1998, an increase of $575,000,  or 28.5%, from $2,020,000 in 1997.
The principal  reasons for the increase  were  increased  commissions  and bonus
payments  related to the  increase in sales.  Professional  fees  consisting  of
legal,  accounting  and consulting  fees,  were $467,000 in 1998, an increase of
$62,000,  or 15.3%, from the 1997  professional fees of $405,000.  Other general
and administrative  expenses were $2,728,000 in 1998, an increase of $969,000 or
55.1% from  $1,759,000 in 1997.  Increased  sales expense and interest  expense,
were the primary reasons for the increase.

New Accounting Standards
- ------------------------

     In June 1998, the Financial  Accounting  Standards  Board Statement No. 133
("FASB No. 133"), "Accounting for Derivative Instruments and Hedging Activities"
was issued. FASB No. 133 established  requirements which provide for recognition
and measurement of derivative instruments and hedging activities.  This standard
will be  effective  for the Company in 2000.  The Company  does not believe that
FASB No. 133 will have a material effect on the Company's financial condition or
results of operations.


<PAGE>


Year 2000 Issue
- ---------------

     The Year 2000 Issue is the result of computer  programs being written using
two digits rather than four to define the applicable  year. Any of the Company's
computer programs that have  time-sensitive  software may recognize a date using
"00" as the year 1900 rather than the year 2000.  This could  result in a system
failure or miscalculations causing disruptions of operations,  including,  among
other things, a temporary inability to process transactions or engage in similar
normal business activities.

     Management  has  determined   that  the  year  2000  Issue  will  not  pose
significant  operational  problems  for its  computer  systems.  There can be no
guarantee  that the systems of other  companies on which the  Company's  systems
rely  will be timely  converted  and  would  not have an  adverse  effect on the
Company's systems. The Company will utilize external resources to reprogram,  or
replace,  and test  the  software  for  Year  2000  modifications.  The  Company
anticipates  completing  the Year 2000  project not later than October 31, 1999,
which is prior to any anticipated impact on its operating  systems.  The Company
anticipates  incurring  costs of $250,000 to upgrade its management  information
systems  ("MIS") in 1999 and to correct  any  potential  Year 2000  issues.  The
upgrade in MIS is required  due to the increase in sales volume and the need for
enchanced systems to more effectively manage ongoing business.

     The costs of the project and the date on which the Company believes it will
complete the Year 2000  modifications  are based on management's  best estimate,
which were derived utilizing  numerous  assumptions of future events,  including
the continued availability of certain resources, third party modifications plans
and other factors.  However, there can be no guarantee that these estimates will
be achieved and actual results could differ  materially from those  anticipated.
Specific factors that might cause such material differences include, but are not
limited to, the  availability  and cost of personnel  trained in this area,  the
ability  to  locate  and  correct  all  relevant  computer  codes,  and  similar
uncertainties.


<PAGE>


Item 7. - FINANCIAL STATEMENTS
- -------   --------------------

         The financial statements filed with this item are listed below:

         Independent Auditors' Report

         Consolidated Financial Statements:

                  Consolidated Balance Sheet as of December 31, 1998

                  Consolidated Statements of Operations and Comprehensive Income
                  for the Years ended December 31, 1998 and 1997

                  Consolidated Statements of Stockholders' Equity for the Years
                  ended December 31, 1998 and 1997

                  Consolidated Statements of Cash Flows for the Years ended 
                  December 31, 1998 and 1997

                  Notes to Consolidated Financial Statements


<PAGE>
                          ______________________________________________________
                          Deloitte & Touche LLP        Telephone: (973) 683-7000
                          Two Hilton Court             Facsimile: (973) 683-7459
                          P.O. Box 319
                          Parsippany, New Jersey 07054-0319




INDEPENDENT AUDITORS' REPORT 


To the Board of Directors and Stockholders
  of Pure World, Inc.:

We have audited the accompanying  consolidated balance sheet of Pure World, Inc.
and  subsidiaries  as  of  December  31,  1998,  and  the  related  consolidated
statements of operations and comprehensive income, stockholders' equity and cash
flows for the years ended December 31, 1998 and 1997. These financial statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the financial position of Pure World, Inc. and subsidiaries
as of December  31,  1998,  and the results of their  operations  and their cash
flows  for the  years  ended  December  31,  1998  and 1997 in  conformity  with
generally accepted accounting principles.




/s/ DELOITTE & TOUCHE LLP

Parsippany, New Jersey
February 25, 1999


<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEET
                                December 31, 1998
                                   (in $000's)

ASSETS

Current Assets:
Cash and cash equivalents                                        $ 6,122
Marketable securities                                                 75
Accounts receivable, net of allowance for
   uncollectible accounts and returns and
   allowances of $140                                              3,856
Inventories                                                        6,872
Other                                                                393
                                                                 -------
     Total current assets                                         17,318
Securities available-for-sale                                      1,203
Investment in unaffiliated natural products company                1,510
Plant and equipment, net                                           9,263
Notes receivable from affiliates                                     273
Goodwill, net of accumulated amortization of $417                  1,574
Other assets                                                         647
                                                                 -------
      Total assets                                               $31,788
                                                                 =======
LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
Accounts payable                                                 $   805
Current portion of long-term debt                                  2,137
Accrued expenses and other                                         1,041
                                                                 -------
      Total current liabilities                                    3,983
Long-term debt                                                     3,171
                                                                 -------
      Total liabilities                                            7,154
                                                                 -------

Commitments and Contingencies (Notes 10 and 11)

Stockholders' equity:
Common stock, par value $.01;
   30,000,000 shares authorized;
   8,268,909 shares issued and outstanding                            83
Additional paid-in capital                                        43,321
Accumulated deficit                                             ( 18,526)
Accumulated other comprehensive loss                            (    244)
                                                                 -------
     Total stockholders' equity                                   24,634
                                                                 -------
     Total liabilities and stockholders' equity                  $31,788
                                                                 =======

          See accompanying notes to consolidated financial statements.


<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
                       (in $000's, except per share data)




                                                     Year Ended December 31, 
                                                     -----------------------
                                                      1998             1997 
                                                     ------           ------
Revenues:
   Sales                                            $23,047          $10,758
   Net gains on marketable securities                   606              717
   Interest, dividends and other income                 374              543
   Retention income                                       -              703
                                                    -------          -------
    Total revenues                                   24,027           12,721
                                                    -------          -------
Expenses:
   Cost of goods sold                                12,233            5,990
   Selling, general and administrative                5,790            4,184
                                                    -------          -------
    Total expenses                                   18,023           10,174
                                                    -------          -------

Income before income taxes                            6,004            2,547
Provision for income taxes                              316              211
                                                    -------          -------

Net income                                            5,688            2,336

Other comprehensive income (loss):

Unrealized holding gains (losses)
   on securities available for sale                (    876)             350
                                                    -------          -------
Comprehensive income                                $ 4,812          $ 2,686
                                                    =======          =======

Basic net income per share                          $   .69          $   .28
                                                    =======          =======
Diluted net income per share                        $   .62          $   .26
                                                    =======          =======    


          See accompanying notes to consolidated financial statements.

<PAGE>


<TABLE>
<CAPTION>

                                                  PURE WORLD, INC. AND SUBSIDIARIES
                                             CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                                               (in 000's)

                                                                                                                         Total
                                                                    Additional                     Accumulated Other     Stock-
                                    Total Shares       Common        Paid-In      Accumulated        Comprehensive       Holders'
                                    Outstanding        Stock         Capital        Deficit          Income (Loss)       Equity 
                                    ------------       ------       ----------    -----------      ------------------    --------
<S>                                   <C>              <C>           <C>            <C>                   <C>             <C>   
Balance, January 1, 1997
 as restated for stock dividend        8,397            $ 84          $43,635       ($26,550)             $282            $17,451

Change in net unrealized holding
 gains/losses on securities
 available-for-sale                        -               -                -              -               350                350

Net income                                 -               -                -          2,336                 -              2,336

Repurchase and cancellation
 of common stock                      (  141)          (   1)        (    356)             -                 -           (    357)
                                       -----            ----          -------        -------              ----            -------

Balance, December 31, 1997             8,256              83           43,279       ( 24,214)              632             19,780

Change in net unrealized holding
 gains/losses on securities
 available-for-sale                        -               -                -              -             ( 876)          (    876)

Net income                                 -               -                -          5,688                 -              5,688

Issuance of common stock                  13               -               43              -                 -                 43

Repurchase and cancellation
 of common stock                           -               -         (      1)             -                 -           (      1)
                                       -----            ----          -------        -------              ----            -------

Balance, December 31, 1998             8,269            $ 83          $43,321       ($18,526)            ($244)           $24,634
                                       =====            ====          =======        =======              ====            =======


                                     See accompanying notes to consolidated financial statements.

</TABLE>

<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (in $000's)

                                                        Year Ended December 31,
                                                        -----------------------
                                                          1998           1997  
                                                        --------       --------

Cash flows from operating activities:
  Net income                                            $ 5,688       $ 2,336
  Adjustments:
    Depreciation and amortization                           869           427
    Net marketable securities
      transactions                                          305      (    318)
    Gain on sale of securities
      available-for-sale                               (    621)     (    705)
    Change in inventories                              (  3,245)     (  1,636)
    Change in receivables                              (  2,717)     (     66)
    Change in accounts payable and other
      accruals                                              452      (     66)
    Other, net                                         (    181)     (    128)
                                                        -------       -------
    Net cash provided by (used in)
      operating activities                                  550      (    156)
                                                        -------       -------
Cash flows from investing activities:
  Purchase of minority interest in Pure World
    Botanicals                                                -      (    941)
  Plant and equipment                                  (  7,789)     (  1,013)
  Proceeds from sale of securities
   available-for-sale                                     1,793           977
  Purchase of securities available-for-sale            (  1,600)     (    727)
  Loans to affiliates and others                       (     60)     (    230)
  Repayments of loans to affiliates                         283           136
  Investment in unaffiliated natural products
    company                                                   -      (    500)
  Other, net                                           (    202)           15
                                                        -------       -------
      Net cash used in investing activities            (  7,575)     (  2,283)
                                                        -------       -------
Cash flows from financing activities:
  Repurchase of common stock                           (      1)     (    357)
  Issuance of common stock                                   43             -
  Increase in borrowings                                  5,005            31
                                                        -------       -------
    Net cash provided by (used in)
        financing activities                              5,047      (    326)
                                                        -------       -------

Net decrease in cash and cash equivalents              (  1,978)     (  2,765)
Cash and cash equivalents at beginning of year            8,100        10,865
                                                        -------       -------
Cash and cash equivalents at end of year                $ 6,122       $ 8,100
                                                        =======       =======

Supplemental disclosure of cash flow information
Cash paid for:
 Interest                                               $   278       $    25
                                                        =======       =======
 Taxes                                                  $   549       $   190
                                                        =======       =======

          See accompanying notes to consolidated financial statements.



<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


1.        Summary of Significant Accounting Policies
          ------------------------------------------

          Basis of Consolidation
          ----------------------

          The  consolidated  financial  statements  include the accounts of Pure
          World,  Inc.  (the  "Company"  or "Pure  World")  and its  100%  owned
          subsidiary,  Pure World  Botanicals,  Inc.,  formerly Madis Botanicals
          Inc.  ("Pure  World  Botanicals")  after  elimination  of all material
          intercompany  accounts and  transactions.  The  Company,  through Pure
          World Botanicals, manufactures natural products for the nutraceutical,
          flavor and cosmetic industries.

          The  preparation of financial  statements in conformity with generally
          accepted  accounting  principles requires management to make estimates
          and  assumptions  that  affect  the  reported  amount  of  assets  and
          liabilities and disclosure of contingent assets and liabilities at the
          date of the financial  statements and the reported amounts of revenues
          and expenses during the reporting period.  Actual results could differ
          from those estimates.

          Prior years financial  statements have been reclassified to conform to
          the current years' presentation.

          Cash and Cash Equivalents
          -------------------------

          Cash and cash equivalents  consist  primarily of cash on hand, cash in
          banks and U.S.  Treasury Bills purchased with an original  maturity of
          three months or less.

          Marketable Securities
          ---------------------

          Marketable  securities  are  classified  into three  categories:  debt
          securities  that the  Company has the  positive  intent and ability to
          hold to maturity are  classified as  held-to-maturity  securities  and
          reported at amortized cost; debt and equity securities that are bought
          and held  principally for the purpose of selling them in the near term
          are  classified  as  marketable  securities  and reported as a current
          asset and at fair value,  with unrealized gains and losses included in
          the  results  of  operations;  and  debt  and  equity  securities  not
          classified  as  either   held-to-maturity   securities  or  marketable
          securities  are  classified  as   available-for-sale   securities  and
          reported at fair value with unrealized  gains and losses excluded from
          the results of  operations  and  reported as a separate  component  of
          stockholders'  equity.  Unrealized  gains  and  losses  on  securities
          available-for-sale  are included in the determination of comprehensive
          income.

          The Company  accounts  for  securities  transactions  on a  trade-date
          basis. For computing realized gains or losses on sale of marketable

<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          securities,  cost is determined on a first-in,  first-out  basis.  The
          effect of all unsettled  transactions  is accrued in the  consolidated
          financial statements.

          Inventories
          -----------

          Merchandise  inventories  are  valued at the lower of cost or  market.
          Cost  is  determined  by the  first-in,  first-out  (FIFO)  method  of
          accounting.

          Investment in Unaffiliated Natural Products Company
          ---------------------------------------------------

          In May 1996, the Company made an investment in non-voting common stock
          representing   25%  ownership  of  Gaia  Herbs,   Inc.   ("Gaia")  for
          approximately $1 million. In June 1997, the Company made an additional
          investment  of  $500,000,  increasing  its equity  ownership to 35% of
          Gaia's  outstanding  shares of common stock. In July 1997, the Company
          loaned Gaia $200,000,  payable interest only, on a quarterly basis for
          the first  three  years  and 36  monthly  payments  of  principal  and
          interest  thereafter.  The loan bears  interest at 6.49% which was the
          imputed  rate  required  under  the  Internal   Revenue  Code  and  is
          classified as an other asset in the consolidated balance sheet.

          Gaia  manufactures  and distributes  fluid botanical  extracts for the
          high-end  consumer  market.  Gaia is a privately held company and does
          not publish  financial  results.  The Company is  accounting  for this
          investment by the cost method.

          Fixed Assets, Net
          -----------------

          The Company records all fixed assets at cost. Depreciation is computed
          using the straight-line  method over the related estimated useful life
          of the  asset.  Gains or losses on  dispositions  of fixed  assets are
          included in operating results as other income.

          The Company  evaluates  the carrying  value of its  long-lived  assets
          whenever  there is a  significant  change  in the use of an asset  and
          adjusts  the  carrying  value,  if  necessary,  to reflect  the amount
          recoverable through future operations.

          Goodwill
          --------

          Goodwill had been  established in connection  with the  acquisition of
          Pure World  Botanicals in 1995. In October 1997, the Company  acquired
          the remaining 17% minority interest for approximately  $941,000.  As a
          result of this  transaction,  goodwill was increased by  approximately
          $576,000.  Goodwill is being amortized using the straight-line  method
          over a fifteen-year period.


                 

<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          Fair Value of Financial Instruments
          -----------------------------------

          The carrying  amounts  reported in the balance sheet for cash and cash
          equivalents,  investments,  accounts  receivable,  long-term  debt and
          payables approximate their fair value.

          Income Taxes
          ------------

          The  Company  follows  the  requirements  of  Statement  of  Financial
          Accounting Standards No. 109, "Accounting for Income Taxes" ("SFAS No.
          109").  SFAS No. 109 requires an asset and liability  approach for the
          accounting for income taxes.

          Net Income Per Share
          --------------------

          Basic earnings per common share are computed by dividing net income by
          the  weighted-average  number of common  shares  outstanding.  Diluted
          earnings  per share are  computed by dividing net income by the sum of
          the  weighted-average  number of common  shares  outstanding  plus the
          dilutive  effect of shares  issuable  through  the  exercise  of stock
          options.

          The  shares  used for basic  earnings  per  common  share and  diluted
          earnings  per common  share are  reconciled  below.  All share and per
          share  information  has been restated to reflect a 10% stock  dividend
          declared on November 17, 1998, to stockholders of record on January 7,
          1999, distributed on January 15, 1999.

                                                           (Shares in Thousands)
                                                             1998          1997
                                                            ------        -----
             Basic earnings per common share:
               Average shares outstanding for basic
                 earnings per share                          8,266        8,287
                                                             =====        =====
             Diluted earnings per common share:
               Average shares outstanding for basic
                 earnings per share                          8,266        8,287

               Dilutive effect of stock options                868          546
                                                             -----        -----
               Average shares outstanding for diluted
                 earnings per share                          9,134        8,833
                                                             =====        =====



<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          No options were excluded from the above  calculations  at December 31,
          1998 and 173,250 were excluded at December 31, 1997.


          Major Customers
          ---------------

          Each of three  customers  accounted for more than 10% of sales for the
          1998  fiscal  year.

          New Accounting Standards
          ------------------------

          In June 1998, the Financial  Accounting  Standards Board Statement No.
          133 ("FASB No.133"), Accounting for Derivative Instruments and Hedging
          Activities  was issued.  FASB No.133  established  requirements  which
          provide for recognition and measurement of derivative  instruments and
          hedging activities. This standard will be effective for the Company in
          2000.  The  Company  does not  believe  that FASB No.  133 will have a
          material  effect on the  Company's  financial  condition or results of
          operations.

2.        Investment Securities
          ---------------------

          Investment securities consisted of the following (in $000's):

                                                         Gross
                                           Cost         Holding      Fair
                                           Basis        Losses       Value 
                                         --------      ---------   ---------

             Marketable securities        $  154        $   79      $   75

             Securities
               available-for-sale          1,447           244       1,203
                                          ------        ------      ------
             Total investment
               securities                 $1,601        $  323      $1,278
                                          ======        ======      ======

          All investment securities are investments in common stock.

          Realized  gains and losses of $752,000 and $63,000,  respectively,  as
          well as net unrealized  losses of $83,000 were included in the results
          of operations for the year ended December 31, 1998. The net unrealized
          losses  on  securities  available-  for-sale  included  as a  separate
          component  of  consolidated  stockholders'  equity  was  approximately
          $244,000 at December 31, 1998.

          In  1997,   realized   gains  and  losses  of  $700,000   and  $1,000,
          respectively, as well as net unrealized gains of $18,000 were included
          in the results of operations.


<PAGE>

                       PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


3.        Inventories
          -----------

          Inventories are comprised of the following (in $000's):

                   Raw materials                   $3,447
                   Work-in-process                    398
                   Finished goods                   3,027
                                                   ------
                    Total inventories              $6,872
                                                   ======

4.        Plant and Equipment
          -------------------

          At December 31, 1998,  plant and equipment  consisted of the following
          (in $000's):

                   Machinery and equipment            $ 7,412
                   Leasehold improvements               1,906
                   Office equipment, furniture
                     and fixtures                       1,394
                   Accumulated depreciation          (  1,449)
                                                      -------
                     Total                            $ 9,263
                                                      =======

5.        Investment in Unaffiliated Natural Products Company
          ---------------------------------------------------

          In May  1996,  the  Company  purchased  500  shares  of  common  stock
          representing  a  25%  interest  in  Gaia  Herbs,   Inc.  ("Gaia")  for
          approximately  $1  million.  In June 1997,  the Company  purchased  an
          additional  200 shares of common stock for  $500,000,  increasing  its
          equity ownership to 35% of Gaia's  outstanding  shares of common stock
          ("Pure  World's Gaia Stock").  Pure World's Gaia Stock is  non-voting.
          The Company loaned Gaia $200,000 in July 1997 payable interest only on
          a quarterly basis for the first three years and 36 monthly payments of
          principal and interest  thereafter  (the "Pure World Loan").  The Pure
          World Loan bears interest at 6.49% which was the imputed rate required
          under the Internal Revenue Code and is classified as an other asset in
          the  consolidated  balance sheet.  The parties also agreed that if any
          other party  acquired  voting  shares,  Pure  World's Gaia Stock would
          become voting stock.

          Additionally,   the  parties   agreed  that  Gaia  and  the  principal
          stockholder of Gaia (the "Principal  Stockholder")  would have a right
          of first refusal to acquire any Gaia stock sold by Pure World and that
          Pure  World  would have a right of first  refusal to acquire  any Gaia
          stock sold by Gaia or the Principal Stockholder.


                                              
<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997

          In June 1998,  Gaia requested  that Pure World  guarantee an unsecured
          bank line of $500,000  (the "Gaia Bank  Loan").  Because of  expansion
          plans for Pure World's wholly-owned subsidiary, Pure World Botanicals,
          Pure World declined to issue the guarantee. An individual unaffiliated
          with  Gaia or Pure  World  agreed to  guarantee  the Gaia Bank Loan in
          consideration  of a cash fee and the issuance to the individual of 100
          shares of Gaia's common stock, representing 5 percent of Gaia's common
          stock outstanding (the "Guarantee").  The Guarantee is also secured by
          Gaia stock held by Gaia's Principal  Stockholder.  Pure World notified
          Gaia  that it  wished  to  exercise  its  right  of first  refusal  in
          connection  with  the  Guarantee.  Pure  World  and  Gaia  reached  an
          understanding that Pure World would decline the right of first refusal
          if by November 30, 1998 thirty  percent of Pure  World's  interest was
          purchased  for  $1,500,000  (leaving  five percent of the current Gaia
          common  stock  outstanding)  and  the  Pure  World  Loan  was  repaid,
          including any accrued interest (the  "Repurchase").  If the Repurchase
          was not closed by November 30, 1998 ("the Closing  Date"),  Pure World
          then would have the right to assume the Guarantee pursuant to the same
          terms granted the original guarantor,  except for the cash fee. If the
          Repurchase  did not close prior to the Closing date, and either before
          or after the Closing Date,  the Guarantee is called by the bank,  Pure
          World  would then own,  or have the right to own a majority  of Gaia's
          voting stock. The repurchase did not close as of November 30, 1998 and
          the Company is in discussions with Gaia about its investment.

          Gaia  manufactures  and distributes  fluid botanical  extracts for the
          high-end  consumer  market.  Gaia is a privately held company and does
          not publish  financial  results.  The Company is  accounting  for this
          investment by the cost method.

6.        Long-term Debt
          --------------

          Long-term  debt  consisted  of the  following at December 31, 1998 (in
          $000's):

              Loans payable to a bank,
                  collateralized by certain
                  property and equipment,
                  bearing annual interest at
                  7.75% in December 1998 maturing 
                  in December 2003                              $3,000

              Loans payable to a bank, pursuant 
                  to a $2 million unsecured line
                  of credit bearing annual interest
                  at the prime rate (currently
                  7.75%) in December 1998 maturing 
                  in March 1999, interest only 
                  payments until March 1999                      1,405



<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


              Loan payable to a bank, collateralized
                  by certain equipment bearing
                  annual interest at 8.75%
                  maturing in April 2003                           267

              Loan payable to a bank, collateralized
                  by certain equipment bearing
                  annual interest at 8.75% maturing in
                  August 2003                                       61

              Leases payable for equipment                         450

              All other                                            125
                                                                ------
                   Total                                         5,308

              Less: Current portion of long-
                     term debt                                   2,137
                                                                ------
              Long-term debt                                    $3,171
                                                                ======

          Interest expense was $278,000 and $25,000 for the years ended December
          31, 1998 and 1997,  respectively.  The loan agreements contain certain
          restrictive  covenants  with which the Company has complied with as of
          December 31, 1998.

          In January 1999,  Pure World  Botanicals  entered into two  additional
          loan  agreements.  The first  increased the  unsecured  line of credit
          described  above  from $2  million  to $3  million.  All  other  terms
          remained the same. The second  agreement is for a convertible  line of
          credit  of up to $2  million.  This  line of  credit  has not yet been
          utilized.

          Aggregate  maturities  of  long-term  debt (in $000's) for each of the
          years in the five year  period  ending  December  31, 2003 are $2,137;
          $691; $581; $533; and $1,359.

7.        Common Stock
          ------------

          Stock Repurchase
          ----------------

          In February 1994,  the Company  announced a plan to purchase up to two
          million  shares of the Company's  common stock and in September  1998,
          the Company  announced a plan to purchase up to 300,000  shares of the
          Company's  common  stock,  subject  to  market  conditions  and  other

<PAGE>

          considerations as determined by the Board of Directors. As of December
          31, 1998,  696,934 shares had been acquired under the Repurchase Plans
          for an aggregate cost of approximately $1,164,000.

          The Company  repurchased  95 shares in 1998 for an  aggregate  cost of
          approximately  $700. In 1997,  129,093 shares were  repurchased for an
          aggregate cost of approximately  $357,000.  All shares  repurchased in
          1998 and 1997  have  been  canceled  and  returned  to the  status  of
          authorized but unissued shares.

          Stock Dividends
          ---------------

          On November 17,  1998,  the Company  declared a 10% stock  dividend to
          stockholders  of record on January 7, 1999.  On January 15, 1999,  the
          Company  distributed  751,719 shares. The stock dividend was accounted
          for  similar to a stock  split.  Accordingly,  all share and per share
          information has been restated for all periods presented.

          Stock Options
          -------------

          In  August  1991,  the Board of  Directors  of the  Company  adopted a
          Non-Qualified  Stock  Option  Plan (the "1991  Plan").  Under the 1991
          Plan,  non-qualified options to purchase up to an aggregate of 550,000
          shares of common  stock of the  Company may be granted by the Board of
          Directors to officers, directors and employees of the Company at their
          fair market value at the date of grant. Options will expire five years
          from  date of grant  and will be  exercisable  as to  one-half  of the
          shares on the date of grant of the option and as to the other half, on
          the first  anniversary  of the date of grant of the  option,  or under
          such other terms as determined by the Board of Directors.

          In November  1997,  the Board of  Directors  and  Shareholders  of the
          Company  adopted the 1997  Non-Qualified  Stock Option Plan (the "1997
          Plan"). Under the 1997 Plan,  non-qualified  options to purchase up to
          550,000 shares of common stock of the Company can be granted.  Many of
          the other  features  of the 1997  Plan are the same as the 1991  Plan,
          other  than  the  options  are  exercisable  one-fifth  on  the  third
          anniversary  of their grant and  one-fifth  in each of the  succeeding
          years,  or under  such  other  terms  as  determined  by the  Board of
          Directors.


<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          The following table summarizes  option  transactions  under the Option
          Plans for the years ended December 31, 1998 and 1997:

                                                              Weighted Average
                                                Shares         Exercise Price
                                              ----------     ------------------
              Options outstanding at
                  January 1, 1997               539,000            $ 1.55
              Options granted                   246,950              4.23
              Options canceled                 ( 38,500)             1.56
                                                -------            ------
              Options outstanding at
                  December 31, 1997             747,450              2.43

              Options granted                   134,805              5.31
              Options canceled                 (  6,050)             5.00
              Options exercised                ( 11,000)             1.56
                                                -------            ------
              Options outstanding at
                  December 31, 1998             865,205            $ 2.90
                                                =======            ======



          For options  outstanding  and  exercisable  at December 31, 1998,  the
          exercise price ranges are:

<TABLE>
<CAPTION>

                                 Options Outstanding                                  Options Exercisable             
                  --------------------------------------------------  ------------------------------------------------------
                       Number        Weighted-Average    Weighted-          Number       Weighted-Average      Weighted-
    Range of       Outstanding at     Remaining Life      Average       Outstanding at    Remaining Life        Average
Exercise Prices   December 31, 1998     (In Years)    Exercise Price   December 31, 1998     (In Years)      Exercise Price
- --------------------------------------------------------------------  ------------------------------------------------------
 <S>                  <C>                   <C>           <C>               <C>                  <C>             <C>
    $1 - $3           579,700               5             $ 1.73            489,500              4               $ 1.54
 $3.01 - $6           259,105               8             $ 5.12            137,500              8               $ 5.23         
 $6.01 - $8            26,400               8             $ 6.68                  -              -                    -
                      -------                             ------            -------                              ------
                      865,205                             $ 2.90            627,000                              $ 2.35
                      =======                             ======            =======                              ======
 
</TABLE>


          In  addition,  in 1995 in  connection  with the Pure World  Botanicals
          acquisition,  the Company  issued to the former Pure World  Botanicals
          shareholders  options  outside  of the 1991  Plan to  acquire  275,000
          shares of the  Company's  common  stock at its then  approximate  fair
          value of $1.91 per share.  Three  employees  of Pure World  Botanicals
          were also  given a total of 66,000  options  outside  of the 1991 Plan
          with prices  ranging from  $1.82-$1.91,  the  approximate  fair market
          value at the time of grant,  in connection with their  employment.  In
          1996,  62,700 options were granted outside of the 1991 Plan to various
          employees of the Company and Pure World  Botanicals in connection with
          their  employment  with prices  ranging  between $1.65 and $2.05,  the
          approximate  fair  market  value  at the time of the  grant.  In 1997,


<PAGE>

          44,000 options were granted outside of the 1997 Plan for new employees
          with prices  ranging from $3.07 to $4.89 per share.  Of these options,
          82,500  have since  been  canceled.  The  Company  applies  Accounting
          Principles  Board  (APB)  Opinion 25 and  related  interpretations  in
          accounting for its options. Accordingly, no compensation cost has been
          recognized for stock options issued.

          Had  compensation  cost for the issued stock  options been  determined
          based upon the fair  values at the dates of awards  under  those plans
          consistent  with the method of FASB  Statement  No. 123, the Company's
          net income and net income per share would have been reduced to the pro
          forma amounts indicated below:

                                                        1998         1997
                                                        ----         ----
          Net income:
            As reported (in 000's)                    $5,688        $2,336
            Pro forma (in 000's)                      $5,434        $2,240

          Basic net income per share:
            As reported                               $  .69        $  .28
            Pro forma                                 $  .66        $  .27

          Diluted net income per share:
            As reported                               $  .62        $  .26
            Pro forma                                 $  .59        $  .25

          All options granted to date have an exercise price equal to the market
          price of the  Company's  stock on the  grant  date.  For  purposes  of
          calculating the  compensation  cost consistent with FASB Statement No.
          123,  the fair value of each option  grant was  estimated on the grant
          date using the Black-Scholes  option-pricing  model with the following
          assumptions  used:  no  dividend  yield;  expected  volatility  of 119
          percent  in 1998 and 49  percent  in 1997;  risk free  interest  rates
          between 5.25 percent and 7.63 percent;  and weighted  average expected
          lives of 5 to 10 years.

8.       Compensation Arrangements
         --------------------------
 
          In April 1990,  the Company  entered into an  employment  and deferred
          compensation  agreement (the "Agreement") with the Company's  Chairman
          for an  initial  three-year  term  commencing  on April 1,  1990  (the
          "Effective  Date")  at an  annual  salary  of  $185,000,  which may be
          increased  but  not  decreased  at  the  discretion  of the  Board  of
          Directors.  In December 1992, the Board of Directors voted unanimously
          to increase  the  Chairman's  salary to $215,000  per annum  effective
          December 1, 1992.

<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          The term is to be automatically  extended one day for each day elapsed
          after the Effective  Date.  The Chairman may terminate his  employment
          under  the  Agreement  under  certain  conditions   specified  in  the
          Agreement,  and the Company may  terminate the  Chairman's  employment
          under the Agreement for cause.  In the event of the  Chairman's  death
          during  the term of the  Agreement,  his  beneficiary  shall be paid a
          monthly  death  benefit  equal to  $215,000  per year for three  years
          payable in equal  monthly  installments.  Should the  Chairman  become
          "disabled" (as such term is defined in the Agreement)  during the term
          of the Agreement,  he shall be paid an annual disability payment equal
          to 80 percent of his base  salary  plus cash  bonuses in effect at the
          time of the disability.  Such disability payments shall continue until
          the Chairman attains the age of 70. The Company accrued  approximately
          $35,000 in each of 1998 and 1997 for the contingent  payments provided
          under the terms of the Agreement.

          In connection  with the Pure World  Botanicals  acquisition,  the Vice
          Chairman of Madis was given an employment agreement commencing January
          3, 1995 for a term of four years at an annual salary of $150,000.  The
          employment  contract was  subsequently  extended for an additional two
          years on January 2, 1998.

          In February  1996,  the Company  entered into an employment  agreement
          with  Dr.  Qun Yi  Zheng,  Executive  Vice  President  of  Pure  World
          Botanicals for an initial  one-year term. In July 1997, this agreement
          was  amended  (the  "Amended  Zheng  Agreement").  The  Amended  Zheng
          Agreement is for a three-year  term  commencing on August 1, 1997 (the
          "Commencement Date"). The term is to be automatically extended one day
          for each day elapsed after the Commencement Date.

9.       Income Taxes
         ------------

          At December 31, 1998, the Company had net operating loss carryforwards
          ("NOLs") of approximately $13 million for Federal income tax reporting
          purposes, which expire in the years 2002 and 2003.  Additionally,  the
          Company  has  investment  and  research  and  development  tax  credit
          carryforwards   aggregating   approximately   $170,000  and  $870,000,
          respectively,  which  expire  from 1999  through  2000.  The  ultimate
          realization  of the tax benefits from the net  operating  loss and tax
          credit  carryforwards is dependent upon future taxable earnings of the
          Company.

          The Company's federal income tax returns for the years ended March 31,
          1987 and 1988 and for the nine  months  ended  December  31, 1988 were
          examined by the Internal Revenue Service  ("IRS").  The IRS challenged
          the deductibility of certain payments  aggregating  approximately $8.1
          million  made  during  those  periods  in   connection   with  certain
          litigation  settlements  and  legal  fees  primarily  related  to  the
          settlement of a class action lawsuit.  The Company  disagrees with the
          IRS. Even though the Company intends to vigorously defend its position


<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          when  it  utilizes  the  NOLs,  there  can be no  assurance  that  the
          Company's position will be sustained.

          The components of income tax expense were as follows (in $000's):


                                               1998         1997 
                                             -------      -------

                    Federal-current           $ 121        $  51
                    State-current               367          160
                    Deferred                 (  172)           -
                                              -----        -----
                      Total                   $ 316        $ 211
                                              =====        =====

          Deferred  income  taxes  reflect  the  tax  effects  of (a)  temporary
          differences between the carrying amounts of assets and liabilities for
          financial  reporting  purposes  and the  amounts  used for  income tax
          purposes, and (b) operating loss and tax credit carryforwards. The tax
          effects of significant items comprising the Company's net deferred tax
          asset as of December 31, 1998 are as follows (in $000's):

                  Deferred tax assets:
                    Net operating loss carryforwards            $4,266
                    Alternative minimum tax and
                      other credit carryforwards                   902
                    Other, net                                     348
                                                                ------
                                                                $5,516
                                                                ======

                  Valuation allowance                          ($5,271)
                                                                ======

                  Net deferred tax asset                        $  245
                                                                ======

          Due to the  relatively  short  expiration  periods of the NOLs and the
          unpredictability  of future  earnings,  the  Company  believes  that a
          substantial   valuation  allowance  for  the  deferred  tax  asset  is
          required.

<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          A  reconciliation  of the  provision  for  income  tax  expense to the
          expected  income tax expense  (income  before  income  taxes times the
          statutory tax rate of 34%) is as follows (in $000's):

                                                          1998           1997  
                                                       ---------       --------
              Income before income taxes               $ 6,004         $ 2,547
              Statutory federal income
                  tax rate                                  34%             34%
                                                       -------         -------
              Expected income tax                        2,041             866
              Alternative minimum tax                      121              51
              State tax                                    242             106
              Change in valuation allowance           (  2,274)       (    863)
              Other, net                                   186              51
                                                       -------         -------
                  Provision for income taxes           $   316         $   211
                                                       =======         =======

          The Tax Reform Act of 1986,  as amended,  provides  for a parallel tax
          system which  requires the  calculation  of AMT and the payment of the
          higher of the regular  income tax or AMT.  The Company also has an AMT
          credit carryforward of approximately $171,000 which will be allowed as
          a credit carryover  against regular tax in the future in the event the
          regular tax exceeds the AMT tax.

10.       Commitments, Contingencies and Related Party Transactions
          ---------------------------------------------------------

          The Chairman of the Company is the Chairman of a brokerage  firm which
          provided  investment  services to the  Company  during the years ended
          December 31, 1998 and 1997. Brokerage  commissions paid by the Company
          totaled approximately $41,000 in 1998 and $36,000 in 1997.

          The  Chairman of the  Company is also the  President  of Sun  Equities
          Corporation ("Sun"), the Company's principal stockholder.  The Company
          reimburses  Sun for the Company's  proportionate  share of the cost of
          group  medical  insurance  and  certain  general  and   administrative
          expenses.  Such  reimbursements  for the years ended December 31, 1998
          and  1997   amounted   to   approximately   $386,000   and   $419,000,
          respectively.  Sun received no remuneration or administrative fees for
          performing this service.

          Rosenman & Colin, LLP ("R&C") performed legal work for the Company and
          its  subsidiaries in 1998 and 1997.  Natalie I. Koether,  President of
          the Company and of Pure World  Botanicals and the wife of the Chairman
          of the  Company,  is of counsel to R&C.  Aggregate  fees and  expenses
          billed to the Company and its subsidiaries were approximately  $62,000
          in 1998 and $19,000 in 1997.


                                         

<PAGE>

                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          Pure World Botanicals leases a 138,000  square-foot  facility in South
          Hackensack,  New Jersey,  from an affiliated  corporation ("Pure World
          Botanicals  Affiliate") owned by the former shareholders of Pure World
          Botanicals for $20,000,  net, per month plus one per cent of the gross
          revenues of Pure World  Botanicals  up to an  additional  $200,000 per
          year over a term of five years  expiring in December 1999 with renewal
          options for fifteen  additional years. This facility includes a 20,000
          square-foot   office  area;   10,000   square-feet  for  laboratories,
          manufacturing  space of 70,000 square feet; and  warehousing  space of
          38,000 square feet.

          Pure World  Botanicals also leases a warehouse  facility in Teterboro,
          New Jersey for $140,000 per year from an unrelated party.

          The  Company  also rents  office  space from an  affiliate.  Such rent
          expense was approximately $43,000 in 1998 and in 1997.

          In  connection  with the  acquisition  of Pure World  Botanicals,  IVM
          Corporation,  the  landlord  of the  Pure  World  Botanicals  Facility
          ("IVM"),  borrowed  $200,000  from the Company  (the "First  Loan") in
          1995, and IVM, and its  shareholders  (the former owners of Pure World
          Botanicals)  borrowed  $205,000 in 1994 from the Company  (the "Second
          Loan").  Both Loans bore interest at the rate of 2% above the Citibank
          prime  rate  and were  collateralized  by the  Pure  World  Botanicals
          Facility.  The First  Loan was  repayable  at  $10,000  per month plus
          interest  commencing  February  1,  1995  until it was  satisfied  and
          thereafter  the Second  Loan was  payable  at the rate of $10,000  per
          month plus interest  until it was  satisfied.  The First Loan was paid
          off in 1996 and the Second Loan was paid off in 1998.

          During 1995, the Company loaned money to an officer of the Company and
          to an  officer  of Pure  World  Botanicals  to  acquire  common  stock
          ("Stock") of the Company in the open market. These loans, amounting to
          $86,000,  are non-recourse loans  collateralized by the Stock, bearing
          interest at the minimum rate required under the Internal  Revenue Code
          to avoid  imputation of interest.  Also in 1995 in connection with the
          acquisition of Pure World  Botanicals,  the Company loaned $210,000 to
          Voldemar Madis, who serves as Vice-Chairman of the Company and of Pure
          World  Botanicals.  In the past, Mr. Madis had made loans for the same
          amount to the predecessor  corporation of Pure World  Botanicals while
          it operated  under the  protection of Federal  Bankruptcy  Law.  These
          loans were not repaid  when Pure World  Botanicals  was  removed  from
          bankruptcy. The loan made to Mr. Madis by the Company bore interest at
          a rate of 8.125%,  had a five-year term, and was collateralized by Mr.
          Madis'  personal  residence.  The loan to Mr.  Madis  had a  principal
          balance of $202,000 at December 31, 1997. In February  1998,  the loan
          was paid in full.

<PAGE>



                        PURE WORLD, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                     Years Ended December 31, 1998 and 1997


          American   Bank  of  the  Lehigh   Valley,   located   in   Allentown,
          Pennsylvania,  has  issued  certain  loans to Pure  World  Botanicals,
          totaling  approximately $343,000 at December 31, 1998. Mark W. Jaindl,
          Director of the Company,  is President of American  Bank of the Lehigh
          Valley.

11.       Legal Proceedings
          -----------------

          In late 1997,  Pure World  Botanicals  hired Turnkey  Solutions,  Inc.
          ("Turnkey")  to  perform  work and  services  in  connection  with the
          expansion of the Pure World  Botanicals  Facility.  In September 1998,
          Turnkey  filed  construction  liens  against  Pure  World  Botanicals,
          totaling  approximately  $140,000, and it has demanded that Pure World
          Botanicals pay certain outstanding invoices, totaling in excess of one
          million three hundred  thousand  dollars.  In October 1998, Pure World
          Botanicals  filed an action in the Superior  Court of New Jersey,  Law
          Division,  Bergen  County,  alleging  that  Turnkey has  breached  its
          contract,  among other things,  in  connection  with work and services
          incident to the expansion of the Pure World  Botanicals  Facility.  In
          the  action,  Pure  World  Botanicals  seeks  damages in excess of one
          million  dollars.  Turnkey has filed an answer  denying  the  material
          allegations of the  complaint,  and has commenced a third party action
          against Malcolm Black Associates,  Inc., and Raven  Industries,  Inc.,
          suppliers  of certain  equipment  used in the  expansion of Pure World
          Botanicals Facility.

          In January 1999,  Turnkey filed an action in the Superior Court of New
          Jersey,  Law  Division,   Bergen  County,  alleging  that  Pure  World
          Botanicals  breached its  contract  and  agreement to pay for work and
          services  provided by Turnkey  incident to the  expansion  of the Pure
          World Botanicals Facility.  In the action,  Turnkey seeks damages from
          Pure World  Botanicals in excess of one million three hundred thousand
          dollars. In the same lawsuit, Turnkey has sued Pure World for tortious
          interference with contract and prospective  economic relations between
          Turnkey and Pure World  Botanicals,  without  specifying the amount of
          damages  alleged.  Turnkey has also sued IVM, the landlord of the Pure
          World Botanicals Facility, on the construction liens, in the amount of
          $147,000. The defendants have filed a motion to dismiss the complaint.
          No assurance  can be given that Pure World  Botanicals,  Pure World or
          IVM will be successful in litigation. Management intends to vigorously
          contest these lawsuits.


<PAGE>



Item 8. - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
- -------   FINANCIAL DISCLOSURE
          ----------

          Not applicable.


<PAGE>

                                    PART III
                                    --------

Item 9. -  DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
- -------    ------------------------------------------------------------

     The four members of the Board of Directors  were elected at the 1998 Annual
Meeting  of  Stockholders  and will  serve  until  the next  Annual  Meeting  of
Stockholders  or until their  successors  are duly  elected and  qualified.  The
Company's officers are elected by and serve at the leave of the Board.

     There is no arrangement or understanding  between any executive officer and
any other person  pursuant to which such officer was elected.  Paul O.  Koether,
the  Chairman of the  Company,  and Natalie I.  Koether,  the  President  of the
Company, are spouses.

     The directors  and  executive  officers of the Company at February 28, 1999
were as follows: 

                                        Position and Office 
                                        Presently Held with         Director 
Name of Person           Age               the Company               Since
- --------------           ---            -------------------         --------
 
Paul O. Koether           62            Chairman and                  1988
                                        Director of the
                                        Company; Chairman
                                        of Pure World Botanicals

Mark W. Jaindl            39            Director of the Company       1994
                                        and of Pure World
                                        Botanicals

Alfredo Mena              46            Director                      1992

William Mahomes, Jr.      52            Director                      1993

Natalie I. Koether        59            President of the                 -
                                        Company and Pure World
                                        Botanicals

Voldemar Madis            58            Vice Chairman of the             -
                                        Company and Pure World
                                        Botanicals

Dr. Qun Yi Zheng          41            Executive Vice President         -
                                        of Pure World Botanicals

John W. Galuchie, Jr.     46            Executive Vice President,        -
                                        Treasurer and Secretary
                                        of the Company

Mark Koscinski            41            Senior Vice President            -
                                        of the Company; Senior
                                        Vice President, Treasurer
                                        and Secretary of Pure World
                                        Botanicals


<PAGE>



          Paul O. Koether is  principally  engaged in the following  businesses:
          (i) the Company,  as Chairman  since April 1988,  President from April
          1989 to February  1997, a director since March 1988, and for more than
          five years as the Chairman and  President of Sun Equities  Corporation
          ("Sun"),  a private,  closely-held  corporation which is the Company's
          principal  stockholder;  (ii) as  Chairman  of Pure World  Botanicals,
          Inc.,  ("Pure World  Botanicals") a  majority-owned  subsidiary of the
          Company,  since January 1995 and as a director  since  December  1994;
          (iii) as Chairman and  director  since July 1987 and  President  since
          October 1990 of Kent Financial  Services,  Inc. ("Kent") which engages
          in various  financial  services,  including  the operation of a retail
          brokerage business through its wholly-owned subsidiary,  T. R. Winston
          & Company,  Inc.  ("Winston")  and the general  partner  since 1990 of
          Shamrock Associates,  an investment partnership which is the principal
          stockholder of Kent;  (iv) various  positions with affiliates of Kent,
          including  Chairman since 1990 and a registered  representative  since
          1989 of Winston;  (v) since July 1992, as Chairman of American  Metals
          Service,  Inc.,  which is  currently  seeking to acquire an  operating
          business;  and (vi) since September 1998 as a director and Chairman of
          Cortech,  Inc.,  ("Cortech"),  a biopharmaceutical  company.  Prior to
          August  1994,  Mr.  Koether  also served as Chairman and a director of
          NorthCorp Realty Advisors, Inc.  ("NorthCorp"),  formerly a subsidiary
          of the Company.

          Mark W. Jaindl.  Since October 1997, Mr. Jaindl has been President and
          Chief  Executive  Officer of  American  Bank of the Lehigh  Valley,  a
          commercial bank located in Allentown, Pennsylvania. He has served as a
          director and  Vice-chairman of American Bank since June 1997. From May
          1982 to October 1991,  and again since May 1995, Mr. Jaindl has served
          as Chief  Financial  Officer  of Jaindl  Farms,  which is  engaged  in
          diversified  businesses,  including  the  operation  of a  12,000-acre
          turkey farm, a John Deere  dealership and a grain  operation.  He also
          serves as the  Chief  Financial  Officer  of Jaindl  Land  Company,  a
          developer of  residential,  commercial  and  industrial  properties in
          eastern Pennsylvania. From June 1992 until May 1995 he was Senior Vice
          President of the Company.  He was Senior Vice  President of Pure World
          Botanicals  from  December 1994 until May 1995 and has been a director
          of Pure World  Botanicals  since  December 1994 and he has served as a
          director of American Metals Service,  Inc. since July 1992. Mr. Jaindl
          was a director of NorthCorp  from June 1992 until  September  1994 and
          was Interim  President of NorthCorp  from  February  1994 until August
          1994.  Since  September  1998,  Mr.  Jaindl  has been a  director  and
          Vice-chairman of Cortech.

          Alfredo  Mena.  Since 1986,  Mr. Mena has been the  president  of CIA.
          Salvadorena  de  Inversiones,  S.A.  de  C.V.  and had  served  as its
          Director and General  Manager from 1974 to 1986.  CIA.  Salvadorena de
          Inversiones, S.A. de C.V. is engaged in coffee growing, processing and
          exporting.  From  October  1995  until  June  1997,  he  served as the
          Presidential  Commissioner for  Privatization  and Modernization of El
          Salvador. Mr. Mena is a citizen of El Salvador.

          William  Mahomes,  Jr. In March 1997,  Mr.  Mahomes  formed  Mahomes &
          Associates,  a Professional  Corporation,  involved in the practice of
          law,  specializing  in real estate and commercial  transactions.  From
          1994 to March 1997,  Mr.  Mahomes was a Senior  Shareholder of the law

<PAGE>

          firm  of  Locke  Purnell  Rain  Harrell.  From  1990 to 1994 he was an
          international  partner in the Dallas  office of Baker & McKenzie.  Mr.
          Mahomes  currently  serves on the Board of  Directors  of a variety of
          organizations, including the Bethlehem Foundation, The Salvation Army,
          the Dallas  Opera,  the Texas  Pension  Review  Board and the  Pegasus
          Charter School.

          Natalie I. Koether is engaged principally in the following activities:
          (i) President of the Company since  February 1, 1997 and President and
          Director of Pure World Botanicals since November 1995;  (ii)of Counsel
          with the law firm of Rosenman & Colin, LLP, from September 1993.

          Voldemar Madis is principally engaged in the following businesses: (i)
          Vice  Chairman  of the  Company  and of Pure  World  Botanicals  since
          November 1, 1995 and (ii) President of IVM Corporation ("IVM"). IVM is
          a real estate holding  company.  From 1973 through 1994, Mr. Madis was
          the President of Dr. Madis  Laboratories,  Inc. ("DML").  Both IVM and
          DML operated  under the  protection of Federal  Bankruptcy Law for the
          five-year period prior to January 3, 1995 when DML was acquired by the
          Company.  IVM is the  owner of the  premises  occupied  by Pure  World
          Botanicals.  The  terms  of the  lease  are  described  in  "Item  2 -
          Description of Property".

          Qun Yi Zheng Ph.D.,  Executive  Vice President and Director of Science
          and  Technology  at Pure World  Botanicals,  has been with the Company
          since 1996. Dr. Zheng was Technical Manager at Hauser  Nutraceuticals,
          Colorado from 1995 to 1996 and from 1993 to 1994 he was Senior Chemist
          at Hauser Chemical Research, Inc., Colorado.

          John W. Galuchie,  Jr., a certified public  accountant,  is engaged in
          the  following   businesses:   (i)  the  Company,  as  Executive  Vice
          President,  Treasurer and Secretary since April 1988 and director from
          January 1990 until  October  1994;  (ii) Kent,  as Vice  President and
          Treasurer since September 1986 and a director from June 1989 to August
          1993; (iii) Winston,  as President and Treasurer since September 1989;
          (iv) Cortech, as Director and President and (v) HealthRite, Inc., as a
          Director since December 1998. Mr. Galuchie was a director of NorthCorp
          from June 1992 until August 1996 and  Secretary  from November 1992 to
          August 1994.

          Mark  Koscinski,  a  certified  public  accountant  is  engaged in the
          following  activities:  (i) the Company as Senior Vice  President  and
          principal  accounting  and financial  officer since August 1993;  (ii)
          Vice President of Sun since August 1993;  (iii) Senior Vice President,
          Treasurer and Secretary and a Director of Pure World  Botanicals since
          December  1994;  and (iv) Vice  President  of Kent and  Winston  since
          August 1993.


<PAGE>



Item 10. - EXECUTIVE COMPENSATION
- -------    -----------------------

     The table below sets forth for the years ended December 31, 1998,  1997 and
1996, the compensation of any person who, as of December 31, 1998, was the Chief
Executive  Officer  of the  Company  or who  was  among  the  four  most  highly
compensated  executive  officers of the Company  other than the Chief  Executive
Officer with annual compensation in excess of $100,000 ("Executive Officers").


                                                                 Long-Term
                                 Annual Compensation(1)(2)      Compensation
 Name and                        -------------------------      -------------
 Principal Position     Year        Salary       Bonus          Options(#)(3)
 ------------------     ----        ------       -----          -------------


 Paul O. Koether        1998       $215,000      $75,000                -
 Chairman               1997        215,000       50,000                -
                        1996        215,000            -                -

 Natalie I. Koether     1998       $270,000      $75,000                -
 President              1997        267,000            -          137,500
                        1996        244,760            -                -

 Voldemar Madis         1998       $163,461      $ 6,000                -
 Vice Chairman          1997        150,000        6,000                -
                        1996        152,885        6,101                -

 Qun Yi Zheng           1998       $166,051      $75,000           55,000
 Executive Vice         1997        116,013       50,000           82,500
 President              1996         73,147       20,000           27,500

 Mark Koscinski         1998       $111,000      $22,500                -
 Sr. Vice President     1997        108,000       22,500                -
                        1996        108,000       15,101           11,000
- ----------------------------------------------------------

(1)      The Company currently has no bonus plan.

(2)      Certain Executive Officers received incidental personal benefits during
         the fiscal years  covered by the table.  The value of these  incidental
         benefits  did not  exceed  the  lesser of either  $50,000 or 10% of the
         total  annual  salary  and  bonus  reported  for  any of the  Executive
         Officers. Such amounts are excluded from the table.

(3)      Stock  options  restated  to reflect a 10% stock  dividend  declared on
         November  17,  1998 to  stockholders  of record  on  January  7,  1999,
         distributed on January 15, 1999.

<PAGE>



Options Granted
- ---------------

     Under the Company's 1991 Non-Qualified Stock Option Plan (the "1991 Plan"),
non-qualified  options to purchase up to an aggregate  of 550,000  shares of the
Company's  Common  Stock may be granted by the Board of  Directors  to officers,
directors and employees of the Company, its subsidiaries or parent. The exercise
price for the  shares may not be less than the fair  market  value of the Common
Stock on the date of grant.  Options  will  expire  five  years from the date of
grant and will be  exercisable as to one-half of the shares on the date of grant
and as to the other half,  after the first  anniversary of the date of grant, or
at such other time,  or in such other  installments  as may be determined by the
Board of Directors or a committee  thereof at the time of grant. The options are
non-transferable (other than by will or by operation of the laws of descent) and
are exercisable generally only while the holder is employed by the Company or by
a subsidiary or parent of the Company or, in the event of the holder's  death or
permanent  disability while employed by the Company,  within one year after such
death or disability.

     In November  1997, the Board of Directors and  shareholders  of the Company
adopted the 1997  Non-Qualified  Stock Option Plan (the "1997 Plan").  Under the
1997 Plan,  non-qualified  options to  purchase  up to 550,000  shares of common
stock of the Company can be granted. Many of the other features of the 1997 Plan
are the same as the 1991 Plan, other than the options are exercisable  one-fifth
on the third  anniversary of their grant and one-fifth in each of the succeeding
years, or at such other time, or in such other installments as may be determined
by the Board of Directors.

     The table below contains  information  concerning the fiscal year-end value
of unexercised options held by the Executive Officers.


                                 Fiscal Year-End Options Values                
                   ------------------------------------------------------------
                                                         Value of Unexercised
                     Number of Unexercised                   In-the-Money
                      Options at 12/31/98                Options at 12/31/98
Name               Exercisable/Unexercisable          Exercisable/Unexercisable
- -----              --------------------------         ------------------------- 

Paul O. Koether         165,000  /       -              $838,281  / $      -
Natalie I. Koether      275,000  /       -               897,657  /        -
Voldemar Madis           55,287  /       -               262,770  /        -
Qun Yi Zheng             27,500  / 137,500               126,953  /  413,672
Mark Koscinski           34,100  /   4,400               166,641  /   20,313


401(k) Plan
- -----------

     The Company has  established a Retirement  Savings Plan pursuant to Section
401(k) of the Internal Revenue Code (the "401(k) Plan"). The 401(k) Plan permits
employees of the sponsor to defer a portion of their  compensation  on a pre-tax
basis.  Employees who meet the 401(k) Plan's eligibility  requirements may defer
up to 15% of their compensation (base pay plus any bonuses and overtime) for the
year. No participant,  however,  may have deferred more than $10,000 in 1998 and
$9,500 in 1997, which amount is indexed each year for inflation. The Company did



<PAGE>

not  match  employee   contributions  in  1998  or  1997.   Federally   mandated
discrimination  testing limits the amounts which highly paid employees may defer
based on the amounts  contributed by all other employees.  Participant  elective
deferral  accounts  are  fully  vested  and  participant  matching  contribution
accounts in the 401(k) Plan are vested in  accordance  with a graduated  vesting
schedule over a period of six years of service.  All participant accounts in the
401(k) Plan are invested at the  direction  of the  participants  among  several
different  types of funds  offered by a large  mutual  fund  management  company
selected by the Company.  Distributions  of account  balances are normally  made
upon death, disability or termination of employment after normal retirement date
(age 60) or early retirement date (age 55). However, distribution may be made at
any  time  after  an  employee  terminates  employment.  Participants  may  make
withdrawals from their deferred accounts in the event of financial  hardship but
may not borrow from their accounts. Amounts payable to an employee are dependent
on  the  employee's  account  balance,   which  is  credited  and  debited  with
appropriate earnings,  gains, expenses and losses of the underlying  investment.
Benefits are determined by  contributions  and investment  performance  over the
entire period an employee  participates in the 401(k) Plan. Payment is made in a
single  cash sum no later  than sixty  days  following  the close of the year in
which the event giving rise to the distribution occurs.

     The Company does not have any other bonus,  profit sharing, or compensation
plans in effect.

Employment Agreements
- ---------------------

     In  April  1990 the  Company  entered  into an  employment  agreement  (the
"Agreement") with Mr. Koether, the Company's Chairman, for an initial three-year
term commencing on April 1, 1990 (the  "Effective  Date") at an annual salary of
$185,000  ("Base  Salary"),  which may be  increased  but not  decreased  at the
discretion of the Board of Directors.  The term is to be automatically  extended
one day for each day elapsed after the Effective  Date.  In December  1992,  the
Board of  Directors  voted to increase  the  Chairman's  Base Salary to $215,000
effective December 1, 1992.

     The Chairman may terminate his  employment  under the Agreement at any time
for "good reason" (defined below) within 36 months after the date of a Change in
Control (defined below) of the Company.  Upon his termination,  he shall be paid
the greater of (i) the Base Salary and any bonuses  payable  under the Agreement
through the  expiration  date of the  Agreement or (ii) an amount equal to three
times the  average  annual  Base  Salary  and  bonuses  paid to him  during  the
preceding five years.

     Change in  Control  is deemed to have  occurred  if (i) any  individual  or
entity,  other than  individuals  beneficially  owning,  directly or indirectly,
common  stock of the Company  representing  30% or more of the  Company's  stock
outstanding as of April 1, 1990, is or becomes the beneficial owner, directly or
indirectly,  of  30%  or  more  of  the  Company's  outstanding  stock  or  (ii)
individuals  constituting  the Board of Directors  on April 1, 1990  ("Incumbent
Board"),  including any person subsequently  elected to the Board whose election
or nomination  for election was approved by a vote of at least a majority of the
Directors  comprising  the  Incumbent  Board,  cease  to  constitute  at least a
majority of the Board.  "Good reason" means a  determination  made solely by Mr.
Koether,  in good  faith,  that as a result  of a Change  in  Control  he may be

<PAGE>

adversely  affected  (i) in carrying out his duties and powers in the fashion he
previously enjoyed or (ii) in his future prospects with the Company.

     Mr.  Koether may also  terminate  his  employment  if the Company  fails to
perform its  obligations  under the Agreement  (including any material change in
Mr. Koether's duties,  responsibilities  and powers or the removal of his office
to a location more than five miles from its current  location)  which failure is
not cured within specified time periods.

     In conjunction  with the acquisition of Pure World Botancials on January 3,
1995 by the Company,  Madis entered into an employment  agreement  with Voldemar
Madis to serve as an executive officer of Pure World Botanicals. Under the terms
of the agreement, Mr. Madis will be employed for four years from the date of the
agreement at an annual salary of $150,000.  The agreement may be terminated  for
cause, as defined. The agreement has been extended for an additional two years.

     In February 1996, the Company entered into an employment agreement with Dr.
Qun Yi Zheng,  Executive Vice  President of the Company for an initial  one-year
term. In July 1997, this agreement was amended (the "Amended Zheng  Agreement").
The Amended  Zheng  Agreement is for a three-year  term  commencing on August 1,
1997 (the "Commencement Date"). The term is to be automatically extended one day
for each day elapsed after the Commencement Date.

Remuneration of Directors
- -------------------------

     Directors who are not employees of the Company  receive a fee of $1,800 for
attending  each meeting of the Board or a committee  meeting.  During 1998,  the
Company paid directors' fees in the aggregate of approximately $37,800.

     In addition,  the Company retired 5,000 stock options  previously issued to
Mr.  Mahomes  pursuant to the Company's  1991 Stock Option Plan for a payment of
approximately $21,400.

<PAGE>



Item 11. -  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
- -------     --------------------------------------------------------------
 
     The following table sets forth the beneficial  ownership of Common Stock of
the Company as of February 28, 1999, by each person who was known by the Company
to  beneficially  own more than 5% of the Common  Stock,  by each  director  and
officer and directors and officers as a group:

                                        Number of Shares        Approximate
      Name and Address                  of Common Stock          Percent
      of Beneficial Owner             Beneficially Owned(1)      of Class  
      -------------------             ---------------------     -----------

      Paul O. Koether                
      211 Pennbrook Road
      Far Hills, N.J.  07931              3,367,675(2)             37.53%

      Natalie I. Koether
      211 Pennbrook Road
      Far Hills, N.J. 07931               3,367,675(3)             37.53%

      Sun Equities Corporation
      376 Main Street
      Bedminster, NJ 07921                2,457,725                27.39%

      Mark W. Jaindl
      3150 Coffeetown Road
      Orefield, PA 18069                    184,382(4)              2.05%

      William Mahomes, Jr.
      1201 Main Street
      Suite 830
      Dallas, TX 75201                       11,000                     *

      Alfredo Mena
      P. O. Box 520656
      Miami, Florida 33152                   18,700                     *

      Voldemar Madis
      375 Huyler Street
      South Hackensack, NJ 07606             59,357                     *

      Dr. Qun Yi Zheng
      375 Huyler Street
      South Hackensack, NJ 07606             27,500                     *

      Mark Koscinski
      376 Main Street
      Bedminster, NJ 07921                   72,600                     *

      All directors and
      officers as a group
      (9 persons)                         3,797,534(1)             42.32%
      ------------------------------
      *Represents less than one percent.


<PAGE>



     (1)  The beneficial  owner has both sole voting and sole investment  powers
          with respect to these shares  except as set forth in this  footnote or
          in  other  footnotes   below.   Included  in  such  number  of  shares
          beneficially owned are shares subject to options currently exercisable
          or becoming  exercisable  within sixty days: Paul O. Koether  (165,000
          shares);  Natalie I. Koether (275,000 shares);  Mark W. Jaindl (77,000
          shares); Alfredo Mena (16,500 shares); Voldemar Madis (55,287 shares);
          Qun Yi Zheng (27,500 shares);  Mark Koscinski  (34,100 shares) and all
          directors and officers as a group (705,387 shares).

     (2)  Includes  (1)  35,640  shares  held by a trust for the  benefit of Mr.
          Koether's  daughter  for  which he  serves  as the sole  trustee;  (2)
          519,750  shares  beneficially  owned by his  wife,  including  110,000
          shares  owned by  Emerald  Partners  of which she is the sole  general
          partner and 2,200 shares owned by Sussex  Group,  Inc. of which she is
          the President, a director and controlling stockholder,  275,000 shares
          which she has the right to acquire upon  exercise of stock options and
          132,550  shares held in custodial  accounts.  Mr.  Koether may also be
          deemed to be the  beneficial  owner of the  2,457,725  shares owned by
          Sun, of which Mr.  Koether is a principal  stockholder  and  Chairman,
          65,370  shares  held  in  discretionary  accounts  of  certain  of his
          brokerage  customers  and  14,190  shares  held in Mr.  Koether's  IRA
          account.  Mr.  Koether  disclaims  beneficial  ownership of all of the
          foregoing shares.

     (3)  Includes (1) 110,000  shares  owned by Emerald  Partners of which Mrs.
          Koether is the sole  general  partner and 2,200 shares owned by Sussex
          Group,  Inc. of which she is the President,  director and  controlling
          stockholder;  (2)  275,000  shares  which she has the right to acquire
          upon exercise of stock  options;  (3) 132,550 shares held in custodial
          accounts;  and (4)  the  shares  beneficially  owned  by her  husband,
          described above in footnote (2). Mrs. Koether may also be deemed to be
          the  beneficial  owner of the 2,457,725  shares owned by Sun, of which
          she  is a  principal  stockholder  and  her  husband  is  a  principal
          stockholder and Chairman.  Mrs. Koether disclaims beneficial ownership
          of all of the foregoing shares.

     (4)  Includes  15,092  shares  held in Mr.  Jaindl's  IRA account and 4,400
          shares  held by a trust  for the  benefit  of his son,  for  which Mr.
          Jaindl serves as a trustee.

<PAGE>



Item 12. -  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------    ----------------------------------------------

     The  Chairman  of the  Company  is  also  the  President  of  Sun  Equities
Corporation ("Sun"), the Company's principal stockholder. The Company reimburses
Sun for the Company's proportionate share of the cost of group medical insurance
and certain general and  administrative  expenses.  Such  reimbursements for the
years ended  December 31, 1998 and 1997 amounted to  approximately  $386,000 and
$419,000,  respectively. Sun received no remuneration or administrative fees for
performing this service.

     Rosenman & Colin LLP ("R&C") performed legal work for the Company for which
it billed the Company an aggregate of approximately  $62,000 in 1998 and $19,000
in 1997.  Natalie I. Koether,  Esq.,  President of the Company and of Pure World
Botanicals and wife of the Chairman of the Company, is of Counsel to R&C.

     American Bank of the Lehigh Valley, located in Allentown, Pennsylvania, has
issued certain loans to Pure World Botanicals,  totaling  approximately $343,000
at December 31, 1998. Mark W. Jaindl,  Director of the Company,  is President of
American Bank of the Lehigh Valley.

<PAGE>

                                     PART IV


Item 13.  EXHIBITS AND REPORTS ON FORM 8-K
- --------  --------------------------------

(a) The following exhibits are filed as part of this report:


Exhibit   
Number      Exhibit                               Method of Filing
- -------     -------                              ----------------

3.1   (a)   Restated Certificate of              Incorporated by reference to
            Incorporation of the Company         Computer Memories Incorporated
                                                 Form 10-K for the year ended
                                                 March 31, 1987.

      (b)   Certificate of Amendment             Incorporated by reference to
            of Restated Certificate of           Exhibit A to Computer Memories
            Incorporation of the Company         Incorporated Proxy Statement
                                                 dated February 16, 1990.

      (c)   Certificate of Amendment of          Incorporated by reference to
            Restated Certificate of Incor-       American Holdings, Inc.
            poration of the Company              Form 10-KSB for the year ended
                                                 December 31, 1992.

      (d)   Certificate of Amendment of          Incorporated by reference to
            Restated Certificate of Incor-       Pure World, Inc. Form 10-KSB
            poration of the Company              for the year ended December 31,
                                                 1996.

3.2         By-laws, as amended                  Incorporated by reference to
                                                 American Holdings, Inc.
                                                 Form 10-KSB for the year ended
                                                 December 31, 1992.

10.1        Employment Agreement, dated as       Incorporated by reference to
            of April 6, 1990, by and between     Computer Memories Incorporated
            Computer Memories Incorporated       Form 10-Q for the quarter
            and Paul O. Koether                  ended June 30, 1990.

10.2        1991 Computer Memories Incorporated  Incorporated by reference to
            Non-Qualified Stock Option Plan      Exhibit A to Computer Memories
                                                 Incorporated Proxy Statement
                                                 dated July 7, 1992.

10.3        Agreement and Plan of Merger         Incorporated by reference to
            dated as of December, 1994           American Holdings, Inc. Form
                                                 8-K dated January 18, 1995.

<PAGE>



Exhibit
Number        Exhibit                           Method of Filing
- -------       -------                           ----------------

10.5          1997 Non-Qualified Stock Option   Incorporated by reference to
              Plan                              Exhibit A dated November 20,
                                                1997 Proxy Statement

10.6    (a)   Employment Agreement with         Incorporated by reference to
              V. Madis                          American Holdings, Inc. Form
                                                8-K dated January 18, 1995.

        (b)   Amendment to Employment           Pure World, Inc.  Incorporated
              Agreement with V. Madis           by reference to Form 10-KSB
                                                for the year ended December
                                                31, 1997.

10.7          Lease Agreement for premises of   Incorporated by reference to
              Dr. Madis Laboratories, Inc.,     American Holdings, Inc. Form
              375 Huyler Street, South          8-K dated January 18, 1995.
              Hackensack, New Jersey

10.8          Plan of Reorganization of         Incorporated by reference to
              Dr. Madis Laboratories, Inc.      American Holdings, Inc. Form
                                                8-K/A (Amendment No. 1) dated
                                                March 17, 1995.

10.9          Disclosure Statement Related      Incorporated by reference to
              to Plan of Reorganization of      American Holdings, Inc. Form
              Dr. Madis Laboratories, Inc.      8-K/A (Amendment No. 1) dated
                                                March 17, 1995.

10.10   (a)   Employment Agreement with         Filed herewith.
              Dr. Q.Y. Zheng 

        (b)   Amendment to Employment
              Agreement with Dr. Q.Y. Zheng     Filed herewith.

21            Subsidiaries of the Registrant    Filed herewith.

27            Financial Data Schedule           Filed herewith.

(b)   Reports on Form 8-K
      -------------------
      None                           



<PAGE>

                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the Exchange Act, the registrant
has duly  caused  this  report to be signed  on its  behalf by the  undersigned,
thereunto duly authorized.

                                                  PURE WORLD, INC.


March 30, 1999                                     By:/s/ Paul O. Koether     
                                                     ------------------------- 
                                                     Paul O. Koether
                                                     Chairman of the Board



March 30, 1999                                     By:/s/ Mark Koscinski       
                                                     -------------------------
                                                     Mark Koscinski
                                                     Senior Vice President
                                                     (Principal Financial and
                                                     Accounting Officer)


     In  accordance  with the Exchange Act, this report has been signed below by
the following  persons on behalf of the  registrant and in the capacities and on
the dates indicated.

        Signature                        Capacity                   Date     
- -------------------------       -------------------------       --------------


/s/ Paul O. Koether              Chairman of the Board          March 30, 1999  
- -------------------------        and Director
Paul O. Koether                  (Principal Executive
                                 Officer)


/s/ William Mahomes, Jr.         Director                       March 30, 1999
- -------------------------        
William Mahomes, Jr.


/s/ Alfredo Mena                 Director                       March 30, 1999
- -------------------------       
Alfredo Mena


/s/ Mark W. Jaindl               Director                       March 30, 1999
- -------------------------
Mark W. Jaindl





                                                                      EXHIBIT 21



                                PURE WORLD, INC.

                              LIST OF SUBSIDIARIES



     NAME OF SUBSIDIARY                      STATE OF INCORPORATION
     ------------------                      ----------------------

     American Holdings, Inc.                        Delaware

     Eco-Pure, Inc.                                 Delaware

     Pure World Botanicals, Inc.                    Delaware

     Strategic Information Systems, Inc.            Delaware




                                                                Exhibit 10.10(a)


                              EMPLOYMENT AGREEMENT


     This is an Employment  Agreement  dated as of February 16, 1996,  among Dr.
Qun Yi Zheng, an individual residing at 1263 S. Elmoro Court, Superior, Colorado
(the "Employee");  Madis Botanicals, Inc., a Delaware corporation with principal
offices  at  375  Huyler  Street,  South  Hackensack,   New  Jersey  07606  (the
"Company");  and Pure World, Inc., a Delaware corporation with principal offices
at 376 Main Street, Bedminster, New Jersey 07921 ("Pure World").

                                                     RECITALS

     Pure World and the Company  desire that the Company employ the Employee and
the Employee desires to be employed by the Company,  on the terms and conditions
set forth in this Agreement.

     NOW, THEREFORE, the parties agree as follows:

     1. Employment.  The Company offers,  and the Employee  accepts,  employment
upon the  terms  and  conditions  stated  in this  Agreement,  which  terms  and
conditions shall supersede any other prior oral or written employment agreements
between the Company (and any predecessors) and the Employee.  The Employee shall
assume such  responsibilities  and perform such duties as the Company shall from
time to time  assign to the  Employee.  The  Employee's  initial  title shall be
Director of Research.  The Employee  shall perform his duties to the best of his
ability,  experience  and talents,  all to the  reasonable  satisfaction  of the
Company, and shall use his best efforts to promote the interests of the Company.
During the Term (as defined in Section 2) of this Agreement,  the Employee shall
not  engage in any  capacity  or  activity  which is  contrary  to the  welfare,
interest or benefit of the business conducted by the Company. The Employee shall
devote all of his business  time,  ability and  attention to the business of the
Company, unless otherwise authorized in writing by the Board of Directors of the
Company.  The  Employee  shall engage in such travel on behalf of the Company as
may  reasonably be required in  connection  with the  performance  of his duties
hereunder.

     2. Term of this Agreement. The initial term of this Agreement (the "Initial
Term")  shall  extend  from  February  16,  1996  until  February  16,  1997 and
thereafter shall automatically  continue after the initial Term until and unless
terminated by either party on three month's notice. The commencement date of the

<PAGE>

Initial  Term may be delayed by  Employee  by three  weeks to satisfy any notice
obligations to his current employer.

     3.  Compensation.

     3.1 Amount.  In connection with his employment,  the Employee shall be paid
an annual gross salary of ninety thousand  dollars  ($90,000) during the Initial
Term and thereafter as mutually agreed upon by the Company and the Employee.  In
addition,  Employee  will be  entitled to the  regular  bonuses  paid to all the
Company's  employees and special bonuses granted to him in the discretion of the
Board of Directors for his efforts on behalf of the Company.

     3.2 Moving Expense.  Employee will use his best efforts to sell his home in
Colorado ("Colorado Home"). Until Employee closes the sale of his Colorado Home,
the Company will secure and pay for reasonable  living  quarters for Employee in
New Jersey.  The Company will arrange for and pay for the delivery of Employee's
car from  Colorado to New Jersey.  Until  Employee's  family moves to New Jersey
(which  shall not be later than two weeks  after the end of the school  year for
Employee's  oldest child),  the Company will pay for Employee to fly to Colorado
once every three  weeks after the  commencement  of his  employment  and once to
arrange for the movement of his family to New Jersey.

     Employee will reimburse  Employee for the amount by which,  if any, the net
sales price of his Colorado Home is less than his original  purchase price after
adding the costs of closing including any commissions.

     3.3  Benefits  Plans.  The Company  shall  provide the  Employee  with such
medical and disability  insurance,  hospital  insurance and group life insurance
and other benefits made available to executive  level  employees of the Company,
subject to the terms and conditions of such benefit plans and arrangements.

     3.4  Vacations.  The Employee  shall be entitled each year to a vacation of
fifteen (15) working days,  during which time his compensation  shall be paid in
full and such holidays and other  non-working  days as are  consistent  with the
policies  of the  Company  for  executives  generally.  All  vacations  shall be
scheduled  so as to  cause  minimal  interference  with  the  operations  of the
Company. If the Employee's  employment under this Agreement is terminated by the
Company  pursuant to Section 5.2, the Employee  shall be entitled to payment for
all unused vacation days.


<PAGE>

     3.5 Reimbursement of Expenses. Any reasonable expenses incurred by Employee
in  promoting  the  business of the Company  will be promptly  paid  directly or
promptly  reimbursed to Employee upon receipt of receipts or other documentation
evidencing the date, amount and business reason for the expenditure.

     4. Employee's Equity in Pure World.

     4.1  Purchase  of the Pure World  Stock.  Pure World shall loan to Employee
(the "Loan") up to sixty five thousand dollars  ($65,000) to acquire twenty five
thousand  (25,000)  shares of the common  stock of Pure World ( the "Pure  World
Stock").

     4.2  Pure  World  Security  Interest  in  Pure  World  Stock.  As  soon  as
practicable after acquiring the Pure World Stock, Employee shall deliver to Pure
World stock  certificates  representing  the Pure World Stock,  duly endorsed in
blank or with stock powers  attached,  duly endorsed in blank.  Pure World shall
hold the Pure World  Stock as  security  for the  repayment  of the Loan and any
accrued interest.

     4.3 Interest at Imputed Rate. The Loan shall accrue  interest at the lowest
rate  necessary to avoid the  imputation  of interest  under  Section 483 of the
Internal Revenue Code of 1986, as amended (the "Loan Interest").

     4.4 Repayment of Loan.  The Loan and the Loan Interest shall be paid solely
from the  proceeds  of any sale by  Employee of the Pure World Stock (the "Sales
Proceeds") as and when Sales  Proceeds are received by Employee or by Pure World
for the benefit of  Employee  until the Loan and the Loan  Interest  are paid in
full.  In no  event  will  Employee  be  otherwise  liable  for the Loan or Loan
Interest.  Employee  agrees to assign to Pure World the right to  receive  Sales
Proceeds and agrees to remit to Pure World any Sales  Proceeds he receives until
the Loan and Loan Interest are fully repaid.

     4.5  Prerequisite to Sale or Transfer.  Except in the case of a termination
by the Company pursuant to Section 5.2, Employee may not sell, assign, transfer,
hypothecate  or otherwise  encumber the Pure World Stock unless and until he has
been  continuously  employed by the Company from the  Commencement  Date through
March 1, 1998.

     4.6  Termination  Prior to March 1, 1998.  If this  Agreement is terminated
prior to March 1, 1998 for any reason  other  than by the  Company  pursuant  to
Section 5.2, Pure World will cancel the Loan and all Employee's right, title and

<PAGE>

interest in the Pure World Stock will be  transferred  to Pure World without any
further action by Employee. If the Company terminates this Agreement pursuant to
Section 5.2,  Employee  shall have one year from the date of termination to sell
the Pure  World  Stock  and  repay the Loan and the Loan  Interest  as  provided
herein.

     4.7 Delivery of Pure World Stock to Employee. At any time the Loan and Loan
Interest are fully paid as provided herein, Pure World shall immediately deliver
to the Employee the Pure World Stock and the  remainder of any  remaining  Sales
Proceeds held by Pure World.

     4.8 Cancellation of Loan for Non-Payment. If the Loan and Loan Interest are
not repaid by March 1, 1998,  Pure World shall have the right to cancel the Loan
at any time  thereafter  and in that  event  all  Employee's  right,  title  and
interest in the Pure World Stock will be  transferred  to Pure World without any
further action by Employee.

     5. Termination.

     5.1  Termination  For Cause.  The Company may terminate this Agreement with
the Employee for "cause". Upon termination of the Employee for cause, all rights
and  obligations of the parties under this  Agreement  shall  terminate,  except
those  rights and  obligations  under  Sections 6, 7 and 8. For purposes of this
Agreement,  "cause" shall mean only the following acts, omissions or occurrences
by or with respect to the Employee:

     (i)  substantial and continuous non-performance of assigned duties;

     (ii) failure to comply with a material written policy of the Company;

     (iii)failure  to  devote  sufficient  time  to the  Company's  business  as
          reasonably   expected  for  executives  of  comparable   position  and
          compensation;

     (iv) an act of dishonesty; or

     (v)  conviction  of  a  felony   (other  than  a  felony   arising  out  of
          non-repetitive traffic violations), or other criminal act or fraud.

     5.2  Termination  Without  Cause.  The  Company  may  terminate  Employee's
employment without cause, by giving not less than ninety days written notice. If
the Company terminates Employee's employment without cause, then notwithstanding
anything  contained  herein  to the  contrary,  or  otherwise  provided  by law,
Employee shall be entitled to receive all compensation  described in Section 3.1

<PAGE>

for the period equal to the period remaining between the date of his termination
of employment and the last day of the Term of this Agreement in accordance  with
his regular payment schedule.

     5.3 Death or  Disability.  In the event of  Employee's  death or  permanent
disability,  this  Agreement  shall  terminate  and  Employee,  or his  personal
representative,  as the case may be,  shall be paid three  months  salary or the
balance  of salary  due from the date of  Termination  until the last day of the
Term of this  Agreement,  whichever is less.  For  purposes of this  subsection,
permanent  disability  shall mean the failure to perform the  prescribed  duties
assigned to Employee by virtue of a health condition for a continuous  period of
three months.

     6. Covenant Not to Compete.

     6.1 Covenant. Subject to Section 6.2, during the Term and for two (2) years
thereafter, the Employee agrees not to do any of the following:

     (i)  Engage, directly or indirectly,  in a business similar to the business
          currently  being  conducted by the Company,  including but not limited
          to, the  manufacture  and sale of  botanical  extracts,  flavors,  and
          fragrances within sixty (60) miles of the Company's current facilities
          or the facilities of any subsidiary or affiliate.

     (ii) Engage,  directly or  indirectly,  in any way in the  solicitation  of
          employees or independent  contractors of the Company or its affiliates
          in connection with any job, venture or other employment opportunity of
          any nature.

     (iii)Interfere in any material  way,  directly or  indirectly,  whether for
          his  own  account  or for  the  account  of any  other  person,  firm,
          corporation  or  other  business  organization,   with  the  Company's
          relationship  with,  or endeavor to entice away from the Company,  any
          person, firm corporation or other entity who or which was an executive
          employee consultant,  distributor, agent, contractor, supplier, source
          of material and/or product or customer of, the Company.


<PAGE>

     6.2  Engagement  in Business.  For purposes of this Section 6, the Employee
shall be deemed  directly or indirectly  engaged in a business or activity if he
participates  in such  business or activity as a material  proprietor,  partner,
joint venturer,  stockholder,  director, officer, manager, employee, consultant,
advisor or agent or if he controls such business or entity.  Notwithstanding the
above,  the  Employee  shall  not be  deemed a  stockholder  merely by reason of
holding less than five percent  (5%) of the  outstanding  equity of any publicly
owned corporation, provided that the Employee shall not be in a control position
with regard to such corporation.

     7. Confidential Information.

     7.1 No Disclosure;  Definition of  Confidential  Information.  The Employee
shall not at any time  during  the Term or  thereafter  use for his own  benefit
and/or reveal, divulge or publish or make known, directly or indirectly,  to any
person,  including  for example and not by way of  limitation,  any  information
contained in the Company's  books and records,  any customers of the Company and
any other business information relating to the business of the Company,  whether
written or oral,  that the Employee has  acquired  during the Term  (hereinafter
referred to as "Confidential Information").  Notwithstanding the above, the term
Confidential  Information shall not include: (i) any information which is in the
public domain and could readily be known or determined without being employed by
the  Company  or which  enters  the  public  domain  through  no  breach  of the
Employee's  obligations  hereunder;  and (ii) any information which the Employee
acquires  through or from parties  independent  of the Company,  but only to the
extent the Employee can verify the  independence of his information or knowledge
to the reasonable satisfaction of the Company; (iii) any information required to
be disclosed by law or regulation;  and (iv) any  information  disclosed for the
purpose of completing and filing any tax returns of Employee.

     7.2  Information  Held in  Trust.  The  Employee  shall  hold in trust  and
confidence  for the benefit of the Company all  Confidential  Information of the
Company,  and the Employee shall not disclose such Confidential  Information for
any purpose  other than on behalf of the Company in  accordance  with his duties
under this  Agreement.  The Employee  shall not make any copies of  Confidential
Information  without the express  prior  written  consent of the Company.  It is
hereby expressly  understood that by disclosing the Confidential  Information to
the Employee,  the Company does not grant any express,  implied or other license
or  right  of any  nature  to the  Employee  with  respect  to the  Confidential
Information.


<PAGE>

     7.3 Duties Upon Termination.  Upon expiration of the Term or termination of
the  Employer's  services for the Company  irrespective  of the time,  manner or
cause of such  Termination,  the  Employee  shall  surrender  to the Company all
lists,  books,  records and documents  provided by, belonging to, relating to or
used in  connection  with the  Company's  business  and/or  all  other  property
belonging to the Company or to the Company's customers.

     7.4  Information  from  Employee.  The Company does not wish to receive any
confidential information from the Employee. Any and all information disclosed by
the Employee to the Company  shall not be deemed  confidential,  and the Company
shall be under no obligation to retain any such information in confidence.

     8.  Employee's   Representations   and  Warranties.   The  Employee  hereby
represents and warrants to the Company that the execution and delivery by him of
this Agreement, and the performance by him of his duties and responsibilities on
behalf of the  Company as set forth in this  Agreement,  will not  constitute  a
breach,   violation   or  default  by  him  under  any   employment   agreement,
confidentiality agreement,  non-competition agreement, or any other agreement or
any  judgment  or  other  instrument  to  which  he is a party or by which he is
otherwise bound or subject.

     9.  Equitable  Relief and Limits of Liability.  The parties  recognize that
irreparable harm will result to either party if the other party fails or refuses
to perform the  obligations  under this Agreement and that the remedy at law for
such  failure or refusal  will be  inadequate.  Accordingly,  in addition to any
other  remedies and damages  available,  the Company and the  Employee  shall be
entitled to injunctive relief, and other appropriate  equitable relief.  Nothing
herein  shall be  construed  as  prohibiting  the Company or the  Employee  from
pursuing  any other  remedies in addition to  equitable  relief,  including  the
recovery of damages; provided, however, that the Company's damages for breach of
this Agreement shall be limited,  in all respects,  to a maximum amount equal to
the  remaining  amount to be paid to Employee  hereunder  following  the date of
breach.  Notwithstanding  anything to the contrary set forth herein, in no event
shall the Company be entitled to  consequential  or punitive damages as a result
of such breach.

     10.  Invalidity and  Severability.  If any provisions of this Agreement are
held invalid or  unenforceable,  such invalidity or  unenforceability  shall not
affect  the  other  provisions  of  this  Agreement,  and,  to the  extent,  the
provisions of this  Agreement are intended to be and shall be deemed  severable.
In particular and without limiting the foregoing sentence, in the event that any
provision  of  Section  6 of this  Agreement  shall  be held  to be  invalid  or
unenforceable  by reason of the  geographic  or business  scope or the  duration
thereof, such invalidity or unenforceability shall attach only to such provision

<PAGE>

and shall not affect or render invalid or  unenforceable  any other provision of
this  Agreement.  This  Agreement  and such  provisions  of  Section  6 shall be
construed  as if the  geographic  or  business  scope  or the  duration  of such
provision had been more narrowly drawn so as not to be invalid or unenforceable.

     11.  Notices.  Any notice  required  or  permitted  to be given  under this
Agreement  shall be sufficient if in writing and if delivered by hand,  sent via
facsimile, or sent by registered or certified mail, return receipt requested, as
follows:

              As to the Employee:           Dr. Qun Yi Zheng
                                            1263 S. Elmoro Court
                                            Superior, Colorado 80027

              As to the Company:            Madis Botanicals, Inc.
                                            375 Huyler Street
                                            South Hackensack, New Jersey 07606
                                            Att: Mark Koscinski

              As to Pure World:             Pure World, Inc.
                                            376 Main Street
                                            Bedminster, New Jersey 07921
                                            Att: Natalie I. Koether

              With a copy to:               Natalie I. Koether, Esq.
                                            Rosenman & Colin
                                            56 Pennbrook Road, P.O. Box 97
                                            Far Hills, New Jersey 07931

or to such other  address as either party  hereto may  designate to the other by
written notice given in accordance with this Agreement.  Notices shall be deemed
sent on the date personally  delivered and receipt or written  acknowledgment is
received if sent via facsimile.

     12.  Assignment.  This  Agreement  and the  rights and  obligations  of the
parties hereto shall be binding upon and inure to the benefit of the Company and
its  successors  and assigns.  The parties  acknowledge  that the services to be
provided by the Employee hereunder are unique to the Employee.  Accordingly, the
Employee  may not assign any  obligation  hereunder  without  the prior  written
consent of the Company, which may be withheld in the Company's sole discretion.

<PAGE>


     13.  Waiver of Breach.  Waiver by either party of a breach of any provision
of this  Agreement by the other shall not operate or be construed as a waiver of
any  subsequent  breach by such other party.  The failure of any party hereto to
take any action by reason of a breach  shall not deprive that party of the right
to take action at any time while such breach continues.

     14.  Benefit  of  Affiliates.  Any  protection,  benefits,  rights or other
provisions  given to the Company in this Agreement shall also be deemed to apply
to,  protect  and  inure  to the  benefit  of  the  Company's  subsidiaries  and
affiliates.

     15. Entire Agreement.  This Agreement  contains the entire agreement of the
parties  as to the  subject  matter  hereof  and  supersedes  any and all  other
agreements of the parties as to the subject  matter  hereof.  This Agreement and
its terms may not be waived, changed,  modified,  extended or discharged orally,
except by an agreement in writing  signed by the party against whom  enforcement
of such waiver, change, modification, extension or discharge is sought.

     16.  Applicable  Law. This Agreement  shall be construed in accordance with
the laws of the State of New Jersey.

     17.  Construction.  The section and subsection headings used herein are for
convenience  of reference  only, are not a part of this Agreement and are not to
affect the construction of, or be taken into consideration in interpreting,  any
provision of this Agreement.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
the date first written above.

                                                     MADIS BOTANICALS, INC.

                                                      By:/s/ Natalie I. Koether
                                                         ----------------------
                                                             Natalie I. Koether

                                                      PURE WORLD, INC.

                                                      By:/s/ Paul O. Koether   
                                                         ----------------------
                                                             Paul O. Koether

                                                      EMPLOYEE

                                                      By: /s/ Dr. Qun Yi Zheng 
                                                          -------------------- 
                                                              Dr. Qun Yi Zheng





                                                                Exhibit 10.10(b)

                                    AMENDMENT


     This is an  amendment  to the  agreement  dated as of March  1,  1996  (the
"Employment   Agreement")  by  and  among  Qun  Yi  Zheng  ("Employee"),   Madis
Botanicals,  Inc., a New Jersey corporation (the "Company") and Pure World, Inc.
("Pure World")  pursuant to which Employee has been employed by the Company (the
"Amendment").

                                 R E C I T A L S

The Employee currently serves as a Vice President of the Company pursuant to the
Employee  Agreement.  Effective August 1, 1997, the Company's Board of Directors
has elected Employee a Senior Vice President. As an inducement for the continued
service of  Employee  and his  commitment  to stay with the Company for at least
three  years,  the  Company has agreed to  increase  the term of the  Employment
Agreement and to guarantee the compensation under such agreement for a period of
three years even in the event of death or disability.

     NOW, THEREFORE, the parties agree as follows:

     1.  Survival  of  Employment  Agreement.  The  Amendment  shall  amend  the
Employment  Agreement  only to the  extent  expressly  provided  herein  and the
Amendment shall  supercede the terms of the Employment  Agreement only where the
two agreements are in conflict. In all other respects,  the Employment Agreement
shall survive and control the terms of Employee's employment.  The Amendment and
the Employment shall be incorporated  together and constitute one agreement (the
"Amended Employment Agreement").

     2. Terms of Agreement.  The term of employment under the Amended Employment
Agreement shall be three years commencing  August 1, 1997 (the "Effective Date")
and shall  extend  until  August 1, 2000 unless  sooner  terminated  pursuant to
Section 6  hereof.  The term of the  Employees'  employment  under  the  Amended
Employment  Agreement  shall  be  automatically  extended  one day for  each day
elapsed  after the  Effective  Date.  Employment  of the Employee by the Company
prior to the  Effective  Date  shall be counted in  determining  the  Employee's
continuous service with the Company for purposes of any benefit computation.


<PAGE>



     3.  Compensation.  For all  services  rendered  by the  Employee  under the
Amended  Employment  Agreement,  the  Company  shall pay the  Employee an annual
salary  of  $120,000  (the  "Base   Salary"),   payable  in  the  same  periodic
installments  customary  for  other  employees  of the  Company.  The  Board  of
Directors of the Company shall from time to time review the  compensation  to be
paid to the Employee under the Amended  Employment  Agreement and shall increase
(but not decrease)  the  compensation  in such amounts,  if any, as the Board of
Directors determines.

     4.  Death  Benefits.  Subject  to  the  provisions  of  Section  6.1 of the
Amendment,  in the event of the  Employee's  death during the term  hereof,  the
Company  shall pay to such  beneficiaries  as the  Employee  shall  designate in
writing  prior  to  the  Employee's  death,  or  if  he  fails  to  designate  a
beneficiary,  to the Employee's spouse or, if none, to the Employee's estate, an
annual  benefit equal to his then current  annual salary (the "Death  Benefit").
The Death Benefit shall be payable in equal monthly installments for a period of
3 years,  commencing  on the first day of the next month  following the month in
which the  Employee's  death  occurs.  Payments  made pursuant to this Section 4
shall be made in lieu of any and all  payments  provided for in Section 2 of the
Amendment

     5. Disability.

     A. In the event of  Employee's  disability  as  defined  in the  Employment
Agreement,  the  Employee  shall be paid such  benefits  to which he is entitled
under  the  terms of such  long-term  disabiity  insurance  as the  Company  has
provided  him or 80% of his salary for a period of three  years from the date of
such disability whichever is higher ("Disability Payments").

     B. In the  event  of the  Employee's  death  during  the  period  in  which
Disability  Payments  are to be  paid,  the  Company  shall  pay  any  remaining
Disability   Payments  due  pursuant  to  such  beneficiaries  as  the  Employee
designates  in writing  before his death,  or upon his  failure to  designate  a
beneficiary, to his surviving spouse or, if none, then to the Employee's estate.
Such  payments  shall be paid in lieu of any and all  payments  provided  for in
Section 4 the Amendment.

     6. Termination.  The Employee's employment hereunder may be terminated only
under the following circumstances:

     6.1 By the Company for Cause.  The Company  may  terminate  the  Employee's
employment  hereunder  for "cause"  upon not less than five days' prior  written
notice of such  termination.  For purposes of this Agreement,  the Company shall
have "cause" to  terminate  the  Employee's  employment  hereunder  upon (A) the
continued failure by the Employee to substantially  perform his duties hereunder
(other than any such failure  resulting  from the  Employee's  incapacity due to
physical  or mental  illness or the removal of  Employee's  office to a location
more than 5 miles from its current  location),  which failure has not been cured

<PAGE>

(i) within  three days after a written  demand for  substantial  performance  is
delivered to the Employee by the Company that specifically identifies the manner
in which the Company believes the Employee has not  substantially  performed his
duties (the "Three Day  Period"),  or (ii) in the event such  failure  cannot be
reasonably  cured  within  the Three  Day  Period,  within  20 days  thereafter,
provided  that  the  Employee  promptly  commences  and  thereafter   diligently
prosecutes the cure thereof, or (B) Employee's conviction of any criminal act or
fraud with respect to the Company. Notwithstanding the foregoing, the Employee's
employment  may not be  terminated  for cause  unless and until the  Company has
delivered to the Employee a copy of a resolution duly adopted by the affirmative
vote of not less than 75 percent of the entire  Board of  Directors at a meeting
of the Board (of which the  Employee  was given at least 20 days  prior  written
notice and an  opportunity,  together  with his counsel,  to be heard before the
Board),  finding that in the good faith  opinion of the Board,  the Employee has
not  substantially  performed  his duties  (which  failure shall be described in
detail) and such failure has not been cured within the period  described in (ii)
above. In addition, the Company shall not have cause to terminate the Employee's
employment hereunder as a result of any event occurring prior to the date hereof
and previously  disclosed to the Company. The burden of establishing cause shall
be upon the Company.

     6.2 Termination by the Employee.  The Employee may terminate his employment
hereunder for failure to make the payments specified herein if the Company fails
to make such payments for a period of five days after  Employee has given notice
of such failure.

     7.  Notices.  All  notices  hereunder  shall be in writing  and  personally
delivered or mailed by registered or certified mail,  return receipt  requested,
to the following address:

     If to the Company:
     376 Main Street
     PO Box 74
     Bedminster, New Jersey  07921

     If to the Employee:
     6 Fox Hill Drive
     Wayne, New Jersey  07470

     The Company or the Employee may hereafter  designate another address to the
other in writing for purposes of notices under the Amended Employment Agreement.


<PAGE>


     8.  Waivers.  Any waiver by any party of violation of, breach of or default
under any provision of this  Agreement by the other party shall not be construed
as, or constitute, a continuing waiver of such provision, or waiver of any other
violation of, breach of or default under any other provision of this Agreement.

     9.  Assignability.  This  Agreement  shall not be assignable by the Company
without the written consent of Employee, except that if the Company shall merger
or  consolidate  with or into, or transfer  substantially  all of its assets to,
another corporation or other form of business organization, this Agreement shall
be binding  to the  Employee  and be for the  benefit  of and  binding  upon the
successor of the Company  resulting from such merger,  consolidation or transfer
without  Employee's  consent,  unless this  Agreement is terminated  pursuant to
Section 6.2.  Employee may not assign,  pledge, or encumber any interest in this
Agreement  or any part  thereof  without  the  express  written  consent  of the
Company, this Agreement being personal to Employee.

     10.  Severability.  Each  provision  of the  Amended  Employment  Agreement
constitutes  a separate  and distinct  undertaking,  covenant  and/or  provision
hereof.  In the event that any  provision  of the Amended  Employment  Agreement
shall  finally be  determined  to be unlawful,  such  provision  shall be deemed
severed from the Amended Employment Agreement,  but every other provision of the
Amended  Employment  Agreement  shall  remain in full force and  effect,  and in
substitution for any such provision held unlawful,  there shall be substituted a
provision of similar import reflecting the original intent of the parties hereto
to the extent permissible under law.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
July 28, 1997.

                                            MADIS BOTANICALS, INC.

                                            By:     /s/ Natalie I. Koether 
                                                    ----------------------    
                                            Title:  President                  

                                            PURE WORLD, INC.

                                            By:    /s/ Paul O. Koether        
                                                   ------------------------
                                            Title: Chairman                  

QUN YI ZHENG

/s/ Qun Yi Zheng
- ----------------
Qun Yi Zheng




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