AMERICAN FINANCIAL HOLDING INC /DE
10QSB, 1996-11-22
LIFE INSURANCE
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  FORM 10-QSB


            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                    SECURITIES EXCHANGE ACT OF 1934


            For the quarterly period ended          March 31, 1996
                                           ------------------------

                    Commission file number        0-12666
                                           -----------------


                        American Financial Holding, Inc.
         -------------------------------------------------------------
               (Exact name of registrant as specified in charter)


               Delaware                                87-0458888
         ---------------------                    --------------------
     (State or other jurisdiction of                   (I.R.S. Employer
      incorporation or organization)                 Identification No.)


               225 South 200 West, Suite 302,Farmington, Utah    84025
                    (Address of principal executive offices)





                                 (801) 451-9580
                         ------------------------------
              (Registrant's telephone number, including area code)


Former name, former address, and former fiscal year, if changed since last
report)


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes [  ]   No [X]

                     APPLICABLE ONLY TO CORPORATE ISSUERS:

     The Company had 4,232,000 shares of common stock, par value $0.01 per
share, issued and outstanding as of November 15, 1996.

- -------------------------------------------------------------------------------

                          ITEM 1. FINANCIAL STATEMENTS

- --------------------------------------------------------------------------------

                                  SPECIAL NOTE

     This report on Form 10-QSB for the interim period ended March 31, 1995, of
American Financial Holding, Inc. (the "Company"), is being filed in November
1996, substantially after its due date.  This report should be read in
conjunction with other periodic reports reporting events occurring after
December 31, 1995.  Such other periodic reports and the information set forth
therein should be read in conjunction with the Company's annual report on Form
10-KSB, which contains information as of December 31, 1995, and this quarterly
report on Form 10-KSB unless otherwise indicated.

     The consolidated condensed financial statements included herein have been
prepared by the Company without audit, pursuant to the rules and regulations of
the Securities and Exchange Commission.  Certain information and footnote
disclosures normally included in financial statements prepared in accordance
with generally accepted accounting principles have been condensed or omitted.
However, in the opinion of management, all adjustments (which include only
normal recurring accruals) necessary to present fairly the financial position
and results of operations for the periods presented have been made.  These
consolidated condensed financial statements should be read in conjunction with
the financial statements and notes thereto included in the Company's annual
report on Form 10-KSB for the year ended December 31, 1995.

              AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (Unaudited)



                             ASSETS
                                                 March 31,       December 31,
                                                   1996               1995
Current assets                              --------------     ----------------
  Cash                                      $     827,556     $     988,904
  Marketable securities                            87,025            88,100
  Commissions receivable                           12,500           170,014
  Interest receivable                               2,762             1,414
                                             ------------      ------------
    Total current assets                          929,843         1,248,432
                                             ------------      ------------
Property and equipment
  Automobiles                                      96,115            97,852
  Equipment                                        48,875            48,238
  Furniture and fixtures                           22,133            22,133
                                                  167,123           168,223
  Less: accumulated depreciation                  (72,234)          (65,622)
                                             ------------       -----------
    Net property and equipment                     94,889           102,601
                                             ------------       -----------
Other Assets
  Investment in real estate                       216,344           102,955
  Net deferred tax asset                          195,560           195,560
  Deposits                                         26,804            26,804
                                             ------------        ----------
    Total other assets                            438,708           325,319
                                             ------------        ----------


Total Assets                                $   1,463,440     $   1,676,352
                                            =============     =============

See the accompanying notes to condensed consolidated financial statements.
       AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
       CONDENSED CONSOLIDATED BALANCE SHEETS (CONTINUED)
                          (Unaudited)



             LIABILITIES AND STOCKHOLDERS' DEFICIT

                                             March 31,       December 31,
                                                 1996               1995
Current liabilities                       -------------      ------------
  Accounts payable                       $     348,085      $    317,277
  Commissions payable                           66,181           170,014
  Short-term borrowings                         53,478            53,478
  Accrued liabilities                          244,714           281,528
  Income taxes payable                         260,241           256,241
  Preferred dividends payable                   36,096            24,064
  Current portion of long-term debt             15,206            57,738
                                         -------------      ------------
    Total current liabilities                1,024,001         1,160,340
                                         -------------      ------------
Long-term debt, net of current portion         562,648           522,403
                                         -------------      ------------
Minority interest (preferred stock in 
 consolidated subsidiary)                      401,843           414,440
                                         -------------      ------------
Stockholders' deficit (Note 2)
  Common stock - $.01 par value; 
    20,000,000 shares authorized, 
    3,763,425 and 4,232,399 shares 
    issued and outstanding at March 
    31, 1996 and December 31, 1995, 
    respectively                               42,581            42,324
  Additional paid-in capital                7,409,662         7,378,424
  Stockholders' notes receivable, net 
    of reserve of $960,595 and $869,255 
    at March 31, 1996 and December 31, 
    1995, respectively                       (379,233)         (383,966)
  Unrealized loss on marketable 
    securities                                (53,412)          (53,412)
  Accumulated deficit                      (7,544,650)       (7,404,201)
                                         ------------       -----------
    Total stockholders' deficit              (525,052)         (420,831)
                                         ------------       -----------
Total liabilities and stockholders' 
  deficit                                $  1,463,440       $ 1,676,352
                                         ============       ===========

See the accompanying notes to condensed consolidated financial statements.
        AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
        CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                          (Unaudited)

                                                  For the Three Months   
                                                    Ended March 31,      
                                           -----------------------------       
                                                 1996             1995
                                           --------------   ------------
         
Commission revenue                         $    1,070,772   $  1,156,204
    
Commission expense                                901,800        993,842
                                           --------------   ------------
Gross profit                                      168,972        162,362
    
General and administrative expense                358,994        295,653
                                           --------------   ------------
Loss from operations                             (190,022)      (133,291)
    
Other Income (Expense)                
  Interest income                                  55,740         37,808
  Interet expense                                  (2,167)        (3,168)
                                             ------------     ----------
    Total other income and expense                 53,573         34,640     
                                             ------------     ----------
Loss before income taxes                         (136,449)       (98,651)
                                             ------------     ----------
Income tax provision                                4,000          3,011
                                             ------------     ----------
Loss before minority interest                    (140,449)      (101,662)

Minority interest, preferred dividend 
 of subsidiare                                     12,032              -   

Net Loss                                      $  (152,531)    $ (101,662)
                                              ===========     ==========
Net loss per common share                     $     (0.03)    $    (0.03)
                                              ===========     ==========
  
Weighted average number of            
 common shares outstanding                      4,233,909      3,703,613
                                              ===========     ==========

See the accompanying notes to condensed consolidated financial statements.
       AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
        CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Unaudited)

                  Increase (Decrease) in Cash                                  
                                                For the Three Months   
                                                   Ended March 31,       
                                            ------------- --------------       
                                                  1996           1995
                                            ------------   -------------
Cash flows from operating activities       
  Net loss                                   $   (140,449)  $   (101,662)
  Adjustments to reconcile net loss to         
     net cash provided by (used in) 
     operating activities:            
    Depreciation and amortization                   8,348          7,003
    Increase in reserve against 
      stockholders' notes receivable               91,340         72,380
    Changes in current assets 
      and liabilities                              50,837         65,923
         Interest income added to 
      shareholders' notes receivable              (46,230)       (37,686)
    Interest expense added to notes 
      payable                                        -             1,130
                                              -----------     ----------
    Net cash provided by (used in)    
      operating activities                        (36,154)         7,088
                                              -----------     ----------
Cash flows from investing activities                     
  Increase in stockholders' 
     notes receivable                             (40,377)       (48,359)
  Purchase of equipment                              (636)          -   
  Purchase of real estate held 
    for investment                               (113,389)          -   
                                              -----------      ----------
    Net cash used in investing activities        (154,402)        (48,359)
                                              -----------      ----------
Cash flows from financing activities  
  Proceeds from sale of common stock               31,495         107,876
  Principal payments on short-term 
    borrowings and long-term debt                  (2,287)         (5,479)
  Stock issuance costs paid                          -            (16,791)
  Proceeds from collection of receivable 
    from shareholder                                 -              9,800
                                               ----------      ----------
    Net cash provided by financing 
      activities                                   29,208          95,406
                                               ----------      ----------
Net increase (decrease) in cash                  (161,348)         54,135
  
Cash at beginning of period                       988,904          38,007
                                              -----------     -----------
Cash at end of period                         $   827,556     $    92,142
                                              ===========     ===========
Supplemental disclosure of cash 
  flow information:
  Cash paid for interest                      $     2,167      $    1,916 
                                              ===========      ==========

See the accompanying notes to condensed consolidated financial statements.


      AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
     NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                         (Unaudited)


NOTE 1--CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

    The accompanying condensed consolidated financial statements have
    been prepared by the Company, and are not audited. All adjustments
    necessary for fair presentation have been included, and consist only
    of normal recurring adjustments. These financial statements are
    condensed and, therefore, do not include all disclosures normally
    required by generally accepted accounting principles. These
    statements should be read in conjunction with the Company's most
    recent annual report on Form 10-K. The financial position and results
    of operations presented in the accompanying financial statements are
    not necessarily indicative of the results to be generated for the
    remainder of 1996.

NOTE 2--STOCKHOLDERS' DEFICIT

    During the three months ended March 31, 1996, an additional 25,750
    shares of common stock were issued for cash at an average price of
    $1.22 per share.




- --------------------------------------------------------------------------------

      ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

- --------------------------------------------------------------------------------
The Company's Ability to Continue as a Going Concern--Shortage of Working
 Capital and Continuing Losses

     The Company has extremely limited working capital, no credit lines, and
insufficient revenue to meet its operating requirements.   For the inteirm
period ended March 31, 1996, the Company suffered net losses of $152,531, and as
of March 31, 1996, had an accumulated deficit of $7,544,650.  The Company
expects that it will continue to incur operating losses and that its accumulated
deficit will increase.  The Company has been dependent solely upon cash provided
by financing activities to fund its operations. The principal sources of capital
from outside sources during the preceding years has been receipts from the sale
of securities.  All of the foregoing raises substantial concerns respecting the
ability of the Company to continue as a going concern.

     The Company's operating plan for the balance of 1996 and into 1997 is
dependent upon the receipt of additional funding from equity financing.  The
Company received $31,495 in net proceeds from its sale of common stock during
the inteirm period ended March 31, 1996.  There can be no assurance that the
Company will be able to sell additional equity securities in the future to meet
its capital requirements.  The Company is relying on the surplus of AF
Reinsurance and the sale of common stock and borrowings, if available, to
provide the $224,000 required to repurchase Triad Preferred Stock from APL and
cancel its $100,000 claim.

     The consolidated financial statements do not include any adjustments
relating to recoverability and classification of asset carrying amounts or the
amount and classification of liabilities if the Company were unable to continue
as a going concern.

     The Company incurred in 1995 and previous years, and continues to incur,
substantial costs in connection with its now abandoned efforts to acquire, and
its completed efforts to organize, a chartered insurance company subsidiary and
to fund planned expansion in order to retain coinsurance revenue from the
established life insurance and annuity production of Income Builders.  A
substantial portion of such acquisition and organization costs was for fees for
outside consulting and professional fees that will be eliminated or
substantially reduced in the future.

Liquidity and Capital Resources

     The Company's cash requirements for operating and investing activiites
during the quarter ended March 31, 1996, were provided by financing activities.
Operating activities used net cash of $36,000 during the three-month interim
period to fund the Company's net loss and increase in reserve against
stockholders' notes.  Investing activities required net cash of $154,000,
including $113,000 used for the purchase of real estate intended for the
subsequent purchase by a newly recruited executive marketing manager.  Due to
the failure to obtain additional Company funding to support marketing expansion,
the individual did not begin employment so the real estate was sold to an
unrelated party after March 31, 1996. Net cash of $29,000 provided by financing
activiites was insufficient to satisfy all of the Company's cash requirements
during the quarter, resulting in a $161,000 net decrease in cash during the
quarter ended March 31, 1996.

Capital Requirements

     The Company believes that the initial capitalization of AF Reinsurance is
sufficient for the subsidiary to begin operations, although the Company is
seeking additional funding in order to launch its new product introduction  and
marketing expansion and, in general, to form a broader base for planned
activities.  In addition to funding for AF Reinsurance, the Company would
benefit from additional funds to cover accrued liabilities and accounts payable
inasmuch as most of the Company's $1,024,001 current liabilities were past due
at March 31, 1996, to pay ongoing operating losses, and to provide funds for
additional marketing by Income Builders.

     In light of the organization of AF Reinsurance, the Company desires to
continue to expand its marketing organization and acquire additional insurance
company assets.  The Company will require additional equity or debt capital to
fund this expansion, and there can be no assurance that such funding will be
available on terms viable to the Company.

     As of September 30, 1996, Triad had issued and outstanding 52,138 shares of
Triad Preferred Stock with a liquidation preference of $12 per share, or an
aggregate of $625,656 (without giving effect to the proposed repurchase of
shares from APL discussed above), and AF Reinsurance had outstanding $425,000 in
principal amount of surplus debentures, bearing interest at 7.66% per annum, due
quarterly, with annual principal payments of $42,500 due annually, commencing
September 30, 1996.  All principal and interest payments required through
October 20, 1996, have been paid.  The Company may elect to utilize proceeds
from these surplus debentures, which form a portion of the surplus of AF
Reinsurance, to pay the principal portion of the amount due in the future.

     The Company also has converted an account payable into a promissory note
aggregating $317,000 at September 30, 1996, bearing interest at 8% (12% after
default) and due five days after demand, but in any event, by March 31, 1997,
for professional services rendered.   The Company does not expect that demand
will be made on this note as long as it pays for ongoing professional services
and costs advanced as they are incurred on a current basis, and as long as the
payee, in its sole discretion, concludes that the Company is making substantial
progress toward obtaining sufficient financing to pay the note.  This note is
secured by a pledge of officer and director notes payable to the Company
aggregating approximately $2,606,000.

     Inasmuch as the Triad offering of Triad Preferred Stock was not successful
in obtaining the amount of funding anticipated, the Company has been unable to
launch its product introduction and marketing effort as discussed above.
Therefore, the Company is exploring other financing alternatives, including
borrowings, if available, and the sale of additional equity securities.  Net
proceeds from such funding would be utilized to fund marketing expansion and
related new product introduction, to increase the surplus of AF Reinsurance, to
cover ongoing general and administrative expenses (including payments to
executive officers and directors), and perhaps to reduce the outstanding Triad
surplus debenture or to redeem Triad Preferred Stock.  There can be no assurance
that any of the Company's efforts to obtain additional funding will be
successful or that the Company will be able to continue.

     As part of the Company's strategic analysis and planning, it may consider a
number of corporate restructuring alternatives and may explore the possibility
of separating its Triad reinsurance activities and/or Income Builders marketing
organization from the holding company parent and its essentially inactive
subsidiary, American Financial Marketing. Management is finalyzing the steps
that would be required to implement such a possible restructuring for submittal
to the board of directors for consideration.  There can be no assurance as to
whether any such organizational restructuring will be pursued, whether it will
be implemented, or the business or financial effects thereof.

Certain Uncertainties

     The Company and Triad have sold securities in reliance on exemptions from
registration under the Securities Act and applicable state securities laws.
Management believes that the Company has materially complied with the
requirements of the applicable exemptions.  However, since compliance with these
exemptions is highly technical, it is possible that the Company could be faced
with certain contingencies based on civil liabilities resulting from the failure
to meet the terms and conditions of such exemptions, which could have a material
adverse impact on the Company's financial condition.  Neither the Company nor
Triad has received any demand from any shareholder requesting a return of his
investment, damages, or other remedies in connection with the purchase of
securities by such shareholder.

Results of Operations

     Commission revenue for the first quarter of 1996 ("1Q96") decreased
$85,000, or 7.4%, from the corresponding quarter in 1995 ("1Q95") due to the
absence of special marketing incentive programs and generally moderate
prevailing interest rates during 1Q96.  In contrast, during 1Q95 the underwriter
of the Company's principal annuity products conducted an aggressive sales
incentive program.  In addition, during 1Q95 prevailing interest rates were
relatively higher than in 1Q96, which generally aids in the sale of annuity
products such as those marketed by the Company.

     Commission expense was 84.2% of commission revenue during 1Q96 as compared
to 86.0% during 1Q95.  This reflects ordinary variations in the commission
schedule of various products, the age and other demographic characteristics of
policy purchasers, the size of individual annuity and insurance policies sold,
the commission schedule of the individual insurance agent selling particular
policies, and similar factors, which will likely continue to fluctuate in the
future.

     General and administrative expenses increased $64,000, or 21.7%, during
1Q96 as compared to 1Q95, due principally to the increase in fees for
professional services.

     The $19,000, or 54.7%, increase in other income and expense in 1Q96 as
compared to 1Q95 is due principally to the interest accruing on the larger
balance of outstanding stockholder notes receivable during the later period.

     As a result of the foregoing, the Company's net loss increased $51,000 or
50.2% in 1Q06 over the same period in 1995.  This increase in the loss during
1Q96 included accrued dividends on outstanding preferred stock of a subsidiary
of $12,032.  As a result of the larger number of shares outstanding during 1Q96
as compared to 1Q95, reflecting the interim sale of Common Stock to provide
funding required for the Company to continue, the loss per common share was
equal for 1Q96 and 1Q95.


                                    PART II
                               OTHER INFORMATION


- ------------------------------------------------------------------------------

                           ITEM 3.  LEGAL PROCEEDINGS

- ------------------------------------------------------------------------------

     The Company is not a party to any material legal proceedings, and, except
as noted below, no such proceedings have been threatened by or, to the best of
its knowledge, against it.

     On October 9, 1996, the Company was advised by the Enforcement Division of
the Securities and Exchange Commission (the "Commission") that it is considering
recommending that the Commission bring an enforcement action, which could
include a civil penalty, against the Company in U.S. District Court for failing
to file timely periodic reports in violation of Section 13(a) of the Securities
Exchange Act of 1934 and the rules thereunder.

     In October 1996 the Company also received a request for the voluntary
production of information to the Enforcement Division of the Commission related
to the resignation of Coopers & Lybrand LLP, the dismissal of Arthur Andersen
LLP, and the appointment of Jones, Jensen & Company as the Company's independent
accountant and the reasons therefor.  In addition, the Company is requested to
provide certain information respecting its previous sales of securities.

     The Company is cooperating in these inquiries.


- --------------------------------------------------------------------------------

                    ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

- --------------------------------------------------------------------------------

     (a)  Exhibits.
          --------

     None

     (b)  Reports on Form 8-K
          -------------------

          During the quarter ended March 31, 1996, the Company filed the
          following reports on  Form 8-K:

               Date of Event Reported                Item Reported


                 January 10, 1996            Item 4.  Changes in Registrant's
                                                      Certifying Accountants



                                   SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                   AMERICAN FINANCIAL HOLDING, INC.
                                   (Registrant)



Dated:  November 22, 1996                   By /s/Knton L. Stanger, President
                                            (Chief Financial and
                                             Accounting Officer)


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET AS OF MARCH 31, 1996, AND STATEMENT OF OPERATIONS FOR THE THREE MONTHS
ENDED MARCH 31, 1996, AND IS QUALIFIED IN ITS ENTIRETY BE REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                                       <C>
<PERIOD-TYPE>                              3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         827,556
<SECURITIES>                                    87,025
<RECEIVABLES>                                   15,262
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               929,843
<PP&E>                                         167,123
<DEPRECIATION>                                (72,234)
<TOTAL-ASSETS>                               1,463,440
<CURRENT-LIABILITIES>                        1,024,001
<BONDS>                                              0
                           42,581
                                          0
<COMMON>                                             0
<OTHER-SE>                                   (567,633)
<TOTAL-LIABILITY-AND-EQUITY>                 1,463,440
<SALES>                                      1,070,772
<TOTAL-REVENUES>                             1,070,772
<CGS>                                          901,800
<TOTAL-COSTS>                                  901,800
<OTHER-EXPENSES>                               358,994
<LOSS-PROVISION>                             (190,922)
<INTEREST-EXPENSE>                               2,167
<INCOME-PRETAX>                              (136,449)
<INCOME-TAX>                                     4,000
<INCOME-CONTINUING>                          (140,449)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (140,449)
<EPS-PRIMARY>                                    (.03)
<EPS-DILUTED>                                    (.03)
        

</TABLE>


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