AMERICAN FINANCIAL HOLDING INC /DE
10QSB, 1996-12-05
LIFE INSURANCE
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  FORM 10-QSB


            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
                    SECURITIES EXCHANGE ACT OF 1934


          FOR THE QUARTERLY PERIOD ENDED          SEPTEMBER 30, 1996

                    COMMISSION FILE NUMBER        0-12666


                 AMERICAN FINANCIAL HOLDING, INC.
        (Exact name of registrant as specified in charter)


           DELAWARE                               87-0458888
  (State or other jurisdiction of           (I.R.S. Employer
  incorporation or organization)           Identification No.)

       225 SOUTH 200 WEST, SUITE 302, FARMINGTON, UTAH 84025
              (Address of principal executive offices)

                          (801) 451-9580
       (Registrant's telephone number, including area code)

          Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes [  ]   No [X]

                     APPLICABLE ONLY TO CORPORATE ISSUERS:

     The Company had  4,279,000  shares of common stock, par value $.01 per
share, issued and outstanding as of November 15, 1996.

<PAGE>

                          ITEM 1. FINANCIAL STATEMENTS


                                  SPECIAL NOTE

     THIS REPORT ON FORM 10-QSB FOR THE INTERIM PERIOD ENDED SEPTEMBER 30, 1995,
OF AMERICAN FINANCIAL HOLDING, INC. (THE "COMPANY"), IS BEING FILED IN DECEMBER
1996, SUBSTANTIALLY AFTER ITS DUE DATE.  THIS REPORT SHOULD BE READ IN
CONJUNCTION WITH OTHER PERIODIC REPORTS REPORTING EVENTS OCCURRING AFTER
DECEMBER 31, 1995.  SUCH OTHER PERIODIC REPORTS AND THE INFORMATION SET FORTH
THEREIN SHOULD BE READ IN CONJUNCTION WITH THE COMPANY'S ANNUAL REPORT ON FORM
10-KSB, WHICH CONTAINS INFORMATION AS OF DECEMBER 31, 1995, AND THIS QUARTERLY
REPORT ON FORM 10-QSB UNLESS OTHERWISE INDICATED.

     The consolidated condensed financial statements included herein have been
prepared by the Company without audit, pursuant to the rules and regulations of
the Securities and Exchange Commission.  Certain information and footnote
disclosures normally included in financial statements prepared in accordance
with generally accepted accounting principles have been condensed or omitted.
However, in the opinion of management, all adjustments (which include only
normal recurring accruals) necessary to present fairly the financial position
and results of operations for the periods presented have been made.  These
consolidated condensed financial statements should be read in conjunction with
the financial statements and notes thereto included in the Company's annual
report on Form 10-KSB for the year ended December 31, 1995.

               AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (UNAUDITED)

                                     ASSETS

                                         SEPTEMBER 30, DECEMBER 31,
                                              1996        1995
CURRENT ASSETS
     Cash                                  $677,857     $988,904
     Marketable securities                   57,517       88,100
     Commissions receivable                  91,055      170,014
     Interest receivable                      5,112        1,414
     Other receivable                        21,000            -
     Real estate contract receivable        161,151            -
                                          ---------    ---------
          TOTAL CURRENT ASSETS            1,013,692    1,248,432
                                          ---------    ---------
PROPERTY AND EQUIPMENT
     Automobiles                            128,142       97,852
     Equipment                               48,875       48,238
     Furniture and fixtures                  22,133       22,133
                                            199,150      168,223
     Less: accumulated depreciation         (88,549)     (65,622)
                                          ---------     --------
          NET PROPERTY AND EQUIPMENT        110,601      102,601
                                          ---------     --------

OTHER ASSETS
     Investment in real estate                 -         102,955
     Net deferred tax asset                 195,560      195,560
     Deposits                                31,856       26,804

          TOTAL OTHER ASSETS                227,416      325,319
                                          ---------    ---------
TOTAL ASSETS                             $1,351,709   $1,676,352
                                          =========    =========




   See the accompanying notes to condensed consolidated financial statements.

               AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED BALANCE SHEETS (CONTINUED)
                                  (UNAUDITED)


                     LIABILITIES AND STOCKHOLDERS' DEFICIT

                                         SEPTEMBER 30, DECEMBER 31,
                                              1996        1995
CURRENT LIABILITIES
     Accounts payable                      $412,587     $317,277
     Commissions payable                     69,447      170,014
     Short-term borrowings                   20,471       53,478
     Accrued liabilities                    308,822      281,528
     Income taxes payable                   268,241      256,241
     Preferred dividends payable             22,471       24,064
     Current portion of long-term debt       21,449       57,738
     Obligation to redeem preferred
      stock of subsidiary                   224,000            -
                                          ---------    ---------
          TOTAL CURRENT LIABILITIES       1,347,488    1,160,340
                                          ---------    ---------
LONG-TERM DEBT, net of current portion      587,198      522,403
                                          ---------    ---------
MINORITY INTEREST (preferred stock in
 consolidated subsidiary)                   231,986      437,938
                                          ---------    ---------
STOCKHOLDERS' DEFICIT
 Common stock - $.01 par value,
  20,000,000 shares authorized, 
  4,279,449 and 4,232,399 shares issued
  and outstanding at September 30, 1996
  and December 31, 1995, respectively        42,794       42,324
 Additional paid-in capital               7,431,370    7,378,424
 Stockholders' notes receivable, 
   net of reserve of $1,171,609 
   and $869,255 at 1996 and
   December 31, 1995, respectively         (383,966)    (383,966)
Unrealized loss on marketable securities    (27,291)     (53,412)
     Accumulated deficit                 (7,877,870)  (7,427,699)
                                          ---------    ---------
          TOTAL STOCKHOLDERS' DEFICIT      (814,963)    (444,329)
                                          ---------    ---------
TOTAL LIABILITIES AND 
 STOCKHOLDERS' DEFICIT                   $1,351,709   $1,676,352



   See the accompanying notes to condensed consolidated financial statements.


               AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)


                                      Certifying Accountants



                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                   AMERICAN FINANCIAL HOLDING, INC.
                                   (Registrant)



Dated:    December 3, 1996         By /s/  Kenton L. Stanger, President
                                     (Chief Financial and Accounting Officer)

































<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEET AS OF SEPTEMBER 30, 1996, AND STATEMENTS OF OPERATIONS FOR THE NINE MONTHS
ENDED SEPTEMBER 30, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                                 <C>
<PERIOD-TYPE>                       9-MOS
<FISCAL-YEAR-END>                   DEC-31-1996
<PERIOD-START>                      JAN-01-1996
<PERIOD-END>                        SEP-30-1996
<CASH>                              677,857
<SECURITIES>                        57,517
<RECEIVABLES>                       278,318
<ALLOWANCES>                        0
<INVENTORY>                         0
<CURRENT-ASSETS>                    1,013,692
<PP&E>                              199,150
<DEPRECIATION>                      88,549
<TOTAL-ASSETS>                      1,351,709
<CURRENT-LIABILITIES>               1,347,488
<BONDS>                             587,198
<COMMON>                            42,794
               0
                         0
<OTHER-SE>                          (857,757)
<TOTAL-LIABILITY-AND-EQUITY>        1,351,422
<SALES>                             3,242,422
<TOTAL-REVENUES>                    3,242,422
<CGS>                               2,694,404
<TOTAL-COSTS>                       2,694,404
<OTHER-EXPENSES>                    1,074,039
<LOSS-PROVISION>                    3,083
<INTEREST-EXPENSE>                  44,667
<INCOME-PRETAX>                     (401,127)
<INCOME-TAX>                        12,022
<INCOME-CONTINUING>                 (449,605)
<DISCONTINUED>                      0
<EXTRAORDINARY>                     0
<CHANGES>                           0
<NET-INCOME>                        (449,605)
<EPS-PRIMARY>                       (0.11)
<EPS-DILUTED>                       (0.11)
        

</TABLE>


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