AMERICAN FINANCIAL HOLDING INC /DE
10QSB, 1997-11-17
LIFE INSURANCE
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			    UNITED STATES
		  SECURITIES AND EXCHANGE COMMISSION
			WASHINGTON, D.C. 20549

			     FORM 10-QSB


       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
		   SECURITIES EXCHANGE ACT OF 1934

		    For the quarterly period ended  September 30, 1997 
     
			 Commission file number   0-12666   


		 American Financial Holding, Inc.                    
	  (Exact name or registrant as specified in charter)

		 DELAWARE                             87-0458888  
	      (State or other jurisdiction of      (I.R.S. Employer
	    incorporation or organization)        Identification No.)


	 225 SOUTH 200 WEST, SUITE 302, FARMINGTON, UTAH 84025     
	       (Address of principal executive offices)



			    (801) 451-9580            
	 (Registrant's telephone number, including area code)



(Former name, former address, and former fiscal year, if changed since 
 last report)


     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days. Yes [ X ]   No [   ]


		APPLICABLE ONLY TO CORPORATE ISSUERS:

     The Company had 4,279,449 shares of common stock, par value $0.01 per
share, issued and outstanding as of November 14, 1997.



		     ITEM 1. FINANCIAL STATEMENTS




	  The consolidated condensed financial statements included
     herein have been prepared by the Company without audit,
     pursuant to the rules and regulations of the Securities and
     Exchange Commission. Certain information and footnote
     disclosures normally included in financial statements prepared
     in accordance with generally accepted accounting principles
     have been condensed or omitted. However, in the opinion of
     management, all adjustments (which include only normal
     recurring accruals) necessary to present fairly the financial
     position and results of operations for the periods presented
     have been made. These consolidated condensed financial
     statements should be read in conjunction with the financial
     statements and notes thereto included in the Company's annual
     report on Form 10-KSB for the year ended December 31, 1996.
     
		    
     
	  AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
		CONDENSED CONSOLIDATED BALANCE SHEETS
			     (UNAUDITED)
     
     
     
				ASSETS
     
				      September 30,  December 31,
              			            1997         1996
                  		         ----------  -----------
     Current assets
	  Cash                           $  160,877  $   361,113
	  Marketable securities 
	    available for sale              725,618       78,641
	  Commissions receivable             75,000      127,136
	  Note receivable - related 
	   party                               -         167,194
	  Prepaid lease                      22,203       12,649
	  Interest receivable                   255        6,487
                          	         ----------  -----------           
	   Total current assets             983,953      753,220
                           	         ----------  ----------- 
     Property and equipment
	  Automobiles                        32,977       90,417
	  Equipment                          58,734       58,734
	  Furniture and fixtures             22,133       22,133
                                         ----------  -----------
                          		    113,844      171,284
	  Less: accumulated 
	    depreciation                    (74,438)     (80,941)
                          		 ----------  -----------
	   Net property and 
	    equipment                        39,406       90,343
                         	         ----------  ----------- 
     Other Assets
	  Investment in real 
	    estate                             -         107,584
	  Net deferred tax asset            195,560      195,560
	  Deposits and other 
	    assets                           31,804       37,860
                            		 ----------  ----------- 
	   Total other assets               227,364      341,004
				         ----------  -----------
     
     Total Assets                        $1,250,723  $ 1,184,567
                                         ==========  ===========
     
     See the accompanying notes to condensed consolidated 
     financial statements.
     
     
     
	     
	  AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
		CONDENSED CONSOLIDATED BALANCE SHEETS
			     (CONTINUED)
			     (UNAUDITED)
     
     
     
		LIABILITIES AND STOCKHOLDERS' DEFICIT
     
	                                September 30, December 31,
                            		       1997        1996
                                           ----------  ----------
     Current liabilities            
	  Accounts payable                 $  147,098  $  120,074
	  Commissions payable                  30,450     127,136
	  Short-term borrowings                38,235      20,471
	  Accrued liabilities                 445,378     318,348
	  Income taxes payable                256,641     256,641
	  Preferred dividends 
	   payable                             46,620      34,868
	  Current portion of 
	   long-term debt                     746,799     517,765
                        		   ----------  ----------
	   Total current 
	    liabilities                     1,711,221   1,395,303
		                           ----------  ----------
     Long-term debt, net of 
      current portion                          20,980     405,071
	                                   ----------  ----------
     Minority interest (preferred 
      stock in consolidated 
      subsidiary)                             240,014     344,552
                         		   ----------  ----------
     Stockholders' deficit
	  Common stock - $.01 
	   par value; 20,000,000 
	   shares authorized, 
	   4,279,449 and 4,279,449 
	   issued and outstanding, 
	   respectively                        42,794       42,794
	  Additional paid-in 
	   capital                          7,336,908    7,358,451
	  Stockholders' notes 
	   receivable, net of 
	   reserve of $869,255 and 
	   $869,255, respectively                -            -     
	  Unrealized gain (loss) 
	   on marketable 
	   securities                         637,626       (6,150)
	  Accumulated deficit              (8,738,820)  (8,355,454) 
                     	                   ----------  -----------
	   Total stockholders' 
	    deficit                          (721,492)    (960,359)
                     		           ----------  -----------
     Total liabilities and 
      stockholders' deficit                $1,250,723  $ 1,184,567
                            		   ==========  ===========
     
     See the accompanying notes to condensed consolidated 
   financial statements.



     AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
      CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
			 (UNAUDITED)
/TABLE/
/CAPTION/

                   	    For the Three Months  For the Nine Months
                    	    Ended September 30,   Ended September 30,
			      1997       1996       1997         1996
	                   ----------  ---------  ----------  ----------
[S]                       [C]         [C]        [C]         [C]
Commission revenue         $1,007,265  $ 992,098  $2,730,350  $3,242,422
     
Commission expense            798,220    760,028   2,251,493   2,694,404
                           ----------  ---------  ----------  ----------
Gross profit                  209,045    232,070     478,857     548,018
     
General and 
 administrative 
 expense                      448,148    363,109   1,001,556   1,074,039
                     	   ----------  ---------  ----------  ----------
Loss from operations         (239,103)  (131,039)   (522,699)   (526,021)
     
Other Income (Expense) 
  Gain on sale of 
   property                     2,344       -          2,344      16,791
  Gain (Loss) on sale 
   of marketable 
   securities                  29,715       -         29,715     (19,874)
  Interest income              52,223     58,054     165,806     172,644
  Interest expense             (9,634)   (19,313)    (32,751)    (44,667) 
                     	   ----------  ---------  ----------  ----------
    Total Other Income         74,648     38,741     165,114     124,894
                           ----------  ---------  ----------  ---------- 
Loss before income taxes     (164,455)   (92,298)   (357,585)   (401,127)

Income tax provision             -         4,000        -        (12,022)
                     	   ----------  ---------  ----------  ----------
Loss before minority 
 interest                    (164,455)   (96,298)   (357,585)   (413,149)
  
Minority interest, 
 preferred dividend 
 of subsidiary                  8,595     12,392      25,781     (36,456)
                  	   ----------  ---------  ----------  ----------	
Net Loss                   $ (173,050) $(108,690) $ (383,366) $ (449,605)
   		           ==========  =========  ==========  ========== 
Net Loss Per Common 
 Share                     $    (0.04) $   (0.03) $    (0.09) $    (0.11)
   		           ==========  =========  ==========  ==========
Weighted average number 
 of common shares 
 outstanding                4,279,449  4,279,449   4,279,449   4,261,652
                     	   ==========  =========  ==========  ==========

See the accompanying notes to condensed consolidated financial statements.



      AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
       CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
			 (UNAUDITED)

		 INCREASE (DECREASE) IN CASH           
     
                                   	     For the Nine Months      
                                   	     Ended September 30, 
                                     	      1997         1996
                                           ----------   ----------
Cash flows from operating activities
  Net loss                                 $ (383,366)  $ (449,605)
  Adjustments to reconcile net 
   loss to net cash provided
   by (used in) operating activities: 
   Depreciation and amortization               19,674       27,933
     Write off of stockholders' notes 
      receivable                              398,825      302,354
     Changes in current assets and 
      liabilities                             106,585       74,536
    Interest accrued on shareholders' 
     notes receivable                        (144,458)    (172,644)
     Interest expense added to note 
      payable                                    -           2,761
     Minority interest in loss of 
      subsidiary                               25,780       36,455
     (Gain) loss on sale of marketable 
      securities                              (29,715)      19,874
     Gain on sale of property                  (2,344)     (16,791)
                                   	   ----------   ----------
  Net cash used in operating 
   activities                                  (9,019)    (175,127)
                                   	   ----------   ----------
Cash flows from investing activities         
  Increase in stockholders' notes 
   receivable                                (185,281)    (174,710)
  Proceeds from sale of marketable 
   securities                                    -          36,830
  Proceeds from sale of real estate           109,800      130,180
  Purchase of real estate held for
   investment                                    -        (113,389)
  Purchase of marketable securities            (3,782)        - 
  Increase of deposits                           -          (5,052)
                                   	   ----------   ----------
     Net cash used in investing 
      activities                              (79,263)    (126,141)
                                  	   ----------   ----------
Cash flows from financing activities 
  Proceeds from sale of common stock             -          53,416
  Principal payments on short-term 
   borrowings and long-term debt              (40,789)     (43,195)
  Cash payment of preferred dividends 
   and subsidiary                              (6,000)     (20,000)
  Proceeds from short-term borrowings          38,235         -     
  Proceeds from collection of receivable 
   from shareholder                            30,000         -        
  Redemption of minority interest 
   preferred stock                           (112,566)        - 
  Other                                       (20,834)        - 
                            		   ----------   ----------
     Net cash used by financing 
      activities                             (111,954)      (9,779)
			                   ----------   ----------
Net increase (decrease) in cash              (200,236)    (311,047)
   
Cash at beginning of period                   361,113      988,904
                            	           ----------   ----------
Cash at end of period                      $  160,877   $  677,857
                                   	   ==========   ==========
Supplemental disclosure of cash flow information:      

  Cash paid for interest                   $   32,751   $   10,512
                                	   ==========   ==========

See the accompanying notes to condensed consolidated financial statements.



	  AMERICAN FINANCIAL HOLDING, INC. AND SUBSIDIARIES
	 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
			     (UNAUDITED)
     
     
     NOTE 1--CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
     
  	  The accompanying condensed consolidated financial
     statements have been prepared by the Company, and are not
     audited. All adjustments necessary for fair presentation have
     been included, and consist only of normal recurring
     adjustments. These financial statements are condensed and,
     therefore, do not include all disclosures normally required by
     generally accepted accounting principles. These statements
     should be read in conjunction with the Company's most recent
     annual report on Form 10-KSB. The financial position and
     results of operations presented in the accompanying financial
     statements are not necessarily indicative of the results to be
     generated for the remainder of 1997.
     
     NOTE 2--REDEMPTION OF MINORITY INTEREST
     
	    During January and February 1997, the Company paid
     approximately $112,000 to redeem 8,500 shares of preferred
     stock of its subsidiary, Triad Financial Systems, Inc. Annual
     dividend requirements on the remaining 35,807 preferred shares
     outstanding are $34,375 and are payable semi-annually in cash
     and additional shares of preferred stock at the semi-annual
     rate of $0.24 per share in cash and $0.24 per share in
     preferred shares computed at $12.00 per share. 
     
     NOTE 3-SALE OF INVEVESTMENT IN REAL ESTATE AND VEHICLES

     The investment in real estate was sold during the first
     quarter of 1997 for approximately $109,800 resulting in a
     gain of $2,216. The Company also sold vehicles at approximately
     their carrying value of $12,296. The proceeds were used to
     pay the remaining balance due on related notes payable secured
     by the vehicles in the amount of approximately $12,000.

     NOTE 4--BUSINESS CONDITION

     The Company has suffered cumulative losses of $8,738,820 through
     September 30, 1997, and has a working capital deficiency of
     $302,268 and a capital deficiency of $721,492 as of September
     30, 1997. In addition, the Company is negotiating alternative
     arrangements for the settlement of certain long-term notes
     payable. These conditions raise substantial doubt about the
     Company's ability to continue as a going concern. The
     accompanying condensed consolidated financial statements do
     not include any adjustments relating to recoverability and
     classification of assets or the amount or classification of
     liabilities that may result from the outcome of this uncertainty.

     Management of the Company is seeking additional financing from
     third-party investors which may possibly require reorganizing
     the corporate structure of the Company, and may possibly require
     separation of American Financial Holding, Inc. from its
     subsidiaries. Although there is no assurance that these plans
     will be accomplished, Management has recently held discussions
     with representatives of a potential investor regarding a plan
     whereby the investor is considering providing financing,
     conditioned on combining the Company's marketing organization
     with an insurance company with profitable operations and growth
     potential. The Company has reviewed plans whereby it would
     dispose of its marketing organization in consideration of ownership
     interest in a larger company with funding to acquire and operate an
     insurance company as well as the marketing organization. There is
     no assurance that this or any other plan will be completed, or
     that the Company can obtain profitable operations, continue
     as a going concern or satisfy its liabilties.
    
     NOTE 5--NOTE RECEIVABLE RELATED PARTY
     
     During the year ended December 31, 1996, Mr. Raymond Punta purchased
     a condominium from the Company for $102,955. In addition, the Company
     advanced Mr. Punta approximately $58,000 of additional funds. In
     return for the real estate and cash, Mr. Punta signed a promissory
     note for $161,151. The note bears interest at 7.5% per annum and
     was payable to the Company by June 30, 1997, or sooner if the
     condominium were sold by Mr. Punta prior to that date. Mr. Punta
     sold the condominium during July 1997 for approximately $162,000.
     At that time, Mr. Punta repaid the Company approximately $107,000,
     but the remaining $66,000 due on the note receivable currently
     remains unpaid.
     
     NOTE 6--DISCONTINUANCE OF STOCK BONUS PLAN
     
     Effective April 1, 1997, the Company discontinued its stock bonus
     program with Life USA.
     
          
    ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS ON PLAN OF OPERATION
     
     
     THE COMPANY'S ABILITY TO CONTINUE AS A GOING CONCERN --SHORTAGE OF
     WORKING CAPITAL AND CONTINUING LOSSES

     The Company has extremely limited working capital, no credit lines,
     and insufficient revenue to meet its operating requirements. For
     the nine months ended September 30, 1997 and 1996, the Company
     suffered net losses applicable to common stockholders of $383,366
     and $449,605, respectively, and, as of September 30, 1997, had an
     accumulated deficit of $8,738,820. At September 30, 1997, the
     Company had a stockholders' deficit of $721,492. The Company
     expects that it will continue to incur operating losses and that
     its accumulated deficit will increase. During 1997, the Company
     has continued to use the cash of its reinsurance subsidiary, AF
     Reinsurance, to fund its operating, investing, and financing
     activities. The principal source of cash from outside sources has
     been receipts from the sale of real estate. All of the foregoing
     raise substanital concerns respecting the ability of the Company
     to continue as a going concern.

     The Company's operating plan for the balance of 1997 and into 1998
     is dependent upon the receipt of additional funding from equity
     financing. The Company did not have any net proceeds from the sale
     of common stock during the first three quarters of 1997. Cash
     inflows were inadequate to offset cash required for other financing
     activities, including redemption of Triad Preferred Stock, advances
     to shareholders, and principal payments on borrowings. The Company
     is considering plans to be acquired by a larger insurance company
     wherby current shareholders would exchange their stock for an
     ownership interest in the larger company. Prior to implementing
     any organizational restructuring, it will be necessary for the
     Company to obtain interim funds to pay related legal, accounting,
     and other expenditures. There can be no assurance that any required
     initial funding can be obtained for any of the foregoing or that
     the Company will be able to continue.

     The consolidated financial statements do not include any adjustments
     relating to recoverability and classification of asset carrying
     amounts or the amount and classification of liabilities if the
     Company was unable to continue as a going concern. 
     
     CONTINGENCIES
     
     AF Reinsurance is required by the Arizona Department of
     Insurance to maintain combined capital and surplus of at least
     $150,000 in order to maintain its reinsurance charter. The
     Company obtained an aggregate of $864,000 in initial capital
     and surplus for AF Reinsurance, consisting of $439,000 in net
     proceeds from the sale of 8% Payable in Cash and In Kind
     Cumulative Convertible Preferred Stock of Triad ("Triad
     Preferred Stock") and $425,000 in proceeds from a subordinated
     surplus debenture issued to Mass General. 
     
     At September 30, 1997, AF Reinsurance had accounts receivable
     from Triad and AFH of  $777,800. Those entities used the
     proceeds from such advances to pay $224,000 to redeem Triad
     Preferred Stock from APL as discussed below, to pay interest
     on the subordinated surplus debenture held by Mass General,
     and for general and administrative expenses, including advances
     to officers and directors of AFH. The resulting $777,800 in
     inter-corporate advances is not an admitted asset for purposes
     of determining AF Reinsurance's capital and surplus under the
     requirements of the Arizona Department of Insurance. Therefore,
     the Company believes that AF Reinsurance does not meet the
     applicable capital and surplus requirements of the Arizona
     Department of Insurance.
     
     On June 6, 1997, the Arizona Department of Insurance entered
     a Suspension order suspending the certificate of authority of
     AF Reinsurance for its failure to file by March 31, 1997, its
     annual statement of financial condition and pay the related fees.
     The Company filed the required reports in the third quarter of 1997
     and then withdrew from operations in Arizona. 
     
     LIQUIDITY AND CAPITAL RESOURCES
     
     The Company's cash requirements of $200,236 for the first three
     quarters of 1997 were provided by cash balances at the beginning
     of the year, principally cash proceeds from debt and equity
     financings completed by Triad in 1995, from operating activities
     and from the proceeds from the sale of real estate. For the nine
     months ended September 30, 1997, the Company experienced negative
     cash flow from operating activities of $9,000 compared with
     negative cash flow from operating activities of $175,127 in 
     the same period of 1996. Less cash was required for operating
     activities in 1997 as compared to 1996 was principally due to
     the lower operating loss in 1997 due to decreased general and
     administrative expenses, as discussed below. 
     
     Investing activities used cash of $79,000 during the first three
     quarters of 1997 as compared to the use of $126,141 in 1996.
     The largest components of the Company's investing activities in
     1997 consisted of $185,000 loaned to shareholders which was
     offset by the proceeds from the sale of real estate in the
     amount of $109,800.
     
     During the first three quarters of 1997, the Company's
     financing activities used cash of $112,000, consisting
     principally of $119,000 used to  redeem and pay dividends on 
     Triad Preferred Stock and  $41,000 for principal payments on
     short- and long-term borrowings and $38,000 of proceeds from
     short-term borrowings.
     
     At September 30, 1997, the Company had notes and open accounts
     receivable of $3,486,000 due from officers, directors and
     stockholders of the Company. In 1993, Management recorded
     a reserve of $869,000 against those portions of the
     stockholders' notes receivable that had not previously been
     expensed for financial reporting purposes. The Company has
     expensed for financial reporting purposes the remaining
     $2,617,000 of the notes receivable in each period as
     compensation expense to certain officers and directors. Of
     this amount, $399,000 and $302,000 were expensed in the nine
     months ended September 30, 1997 and 1996, respectively.
     However, these individuals are obligated under the promissory
     notes to repay the entire stated principal of the loans. 
     
     During the nine months ended September 30, 1997 and
     1996, the Company recognized $144,000 and $115,000
     respectively, of interest income related to these notes
     receivable. The interest income was not paid by the
     shareholders but was added to the balance of the notes
     receivable. The Company does not expect that payments under
     these notes will provide capital during the next 12 months. 
     
     CAPITAL REQUIREMENTS
     
     The Company is seeking additional funding in order to launch
     new product introduction and marketing expansion and, in
     general, to form a broader base for planned activities. In
     addition to funding for AF Reinsurance, the Company would
     benefit from additional funds to cover accrued liabilities
     and accounts payable inasmuch as most of the Company's
     $1,711,000 current liabilities were past due at September
     30, 1997, to pay ongoing operating losses, and to provide
     funds for additional marketing by Income Builders.
     
     The Company desires to continue to expand its marketing
     organization and will require additional equity or
     debt capital to fund this expansion. There can be no
     assurance that such funding will be available on terms viable
     to the Company.
     
     As of September 30, 1997, Triad had issued an outstanding 35,807
     shares of Triad Preferred Stock with a liquidation preference
     of $12 per share, or an aggregate of $429,684, and AF Reinsurance
     had outstanding $425,000 in principal amount of surplus debentures,
     bearing interest at 7.66% per annum, due quarterly, with annual
     principal payments of $42,500 due annually, commencing September
     30, 1996. In view of the current status of AF Reinsurance, the
     debenture holder may accelerate payment of principal and interest
     due under the debenture. Accordingly, the liability has been
     classified as current for financial reporting purposes. At
     September 30, 1997, cash was insufficient to pay the debenture
     and related interest.
       
     At September 30, 1997, the Company had an outstanding promissary
     note with a balance due for principal and interest of $375,000.
     Subsequent to September 30, 1997 the note was settled for a
     payment of $315,000, funded by loans from officers and directors.
     This note was secured by a pledge of officer and director notes
     payable to the Company which aggregated approximately
     $2,606,000 at December 31, 1995. 
     
     Inasmuch as the 1995 offering of Triad preferred Stock was
     not successful in obtaining the amount of funding anticipated,
     the Company has been unable to launch its product introduction
     and marketing effort and has been using the cash proceeds
     from that offering and from the related sale of a surplus
     debenture to meet the Company's cash requirements, as
     discussed above. In addition, during 1997, the Company has utilized 
     $109,800 from the proceeds from selling the Company's real estate.
     Therefore, the Company is exploring other financing alternatives,
     including the sale of additional equity securities. Net proceeds
     from such funding would be utilized to fund marketing expansion
     and related new product introduction to cover ongoing general
     and administrative expenses (including payments to executive
     officers and directors), and perhaps to reduce the outstanding
     Triad surplus debenture or to redeem Triad preferred Stock.
     There can be no assurance that any of the Company's efforts
     to obtain additional funding will be successful or that the
     Company will be able to continue.
              
     CERTAIN UNCERTAINTIES
     
     American Financial Holding and Triad have sold securities in
     reliance on exemptions from registration under the Securities
     Act and applicable state securities laws. Management believes
     that the Company has materially complied with the requirements
     of the applicable exemptions. However, since compliance with
     these exemptions is highly technical, it is possible that the
     Company could be faced with certain contingencies based on
     civil liabilities resulting from the failure to meet the
     terms and conditions of such exemptions, which could have
     a material adverse impact on the Company's financial condition.
     Neither AFH nor Triad has received any demand from any
     shareholder requesting a return of his investment, damages,
     or other remedies in connection with the purchase of securities
     by such shareholder.
     
     RESULTS OF OPERATIONS
     
     Commission revenue quarter of 1997 increased slightly by $15,000,
     or 1.5% but decreased $512,000, or 15.8%, to $2,730,000 from
     $3,242,000 during 1996 for the nine months ended September 30, 1997.
     The 1997 decrease is due to the absence of special marketing incentive
     programs which were available during the previous period when the
     underwriter of the Company's principal annuity products conducted an
     aggressive sales incentive program. As investors shifted from
     fixed-yield annuities to equities in 1997, industry-wide annuity
     sales generally declined. Low interest rates continue into 1997.
     Commission expense also increasd slightly by $38,000, or 5% but
     declined $443,000, or 16.4%, to $2,251,000 in the first nine months
     of 1997 as compared to $2,694,000 in 1996. This fluctuation reflects
     ordinary variations in the commission schedule of various products,
     the age and other demographics of policy purchasers, the size of
     individual annuity and insurance policies sold, the commission
     schedules of the individual insurance agents selling particular
     policies, and similar factors, which will likely continue to fluctuate
     in the future.
     
     Gross profit of $209,000 in the third quarter of 1997 and $479,000 in
     the first nine months of1997, or 20.8% and 17.5% of commission revenue,
     respectively, is a decline from the$232,000 in gross profit in the third
     quarter of 1996 and $548,000 in the nine months ended September 30,
     1996, equivalent to 23.3% and 16.9% of commission revenue, respectively.
     This improvement in the gross profit percentage in 1997 is due to the
     foregoing factors and may not be indicative of the gross profit that
     may be expected in future periods.
     
     General and administrative expenses increased $85,000 to $448,000 from
     $363,000 or 23.4% for the third quarter of 1997 as comparedto the
     third quarter of 1996 due principally to a write-off of an officer's
     note receivable but decreased $72,000 or 6.7%, to $1,001,000 in the
     nine months ended September 30,1997 as compared to $1,074,000 in 1996.
     The 1997 decrease is offset by the recognition of an expense of
     $399,000 in 1997 compared to $302,000 in 1996 in stockholder notes
     receivable based on management's determination that the ultimate
     collectibility of such notes was uncertain and other declines in
     expenses. Total other income (expense) increased $36,000, or 92.3%
     in the third quarter of 1997 and $41,000 or 33.1% in the nine months
     ended September 30, 1997 due primarily to a $30,000 gain on the sale
     of marketable securities. The principal component of other income
     (expense) in both years ($165,000 in 1997 and $173,000 in 1996),
     consisted of interest accrued on notes and open accounts receivable
     from executive officers and directors. 
     
     As a result of the foregoing, the Company's loss before income
     taxes decreased $43,000 or 10.7%, to $358,000 in the first nine
     months of 1997 as compared to $401,000 in 1996. After income tax
     provision and minority interest preferred stock dividend, the net
     loss applicable to common stockholders decreased $67,000 or 14.8%
     to $358,000 in the first nine months of 1997, or a loss of $.09
     per share on a weighted average of 4,279,000 shares issued and
     outstanding, as compared to $450,000 in 1996, or a loss of $0.11
     on a weighted average of 4,261,652 shares outstanding.
     
     The net loss applicable to common stockholders increased
     $64,000 or 58.7% to $173,000 for the three months ended
     September 30, 1997 or a loss of $0.04 per share as compared to
     $109,000 or a loss of $0.03 per share during the three months
     ended September 30, 1996. The increase in the loss was due to
     higher general and administrative expenses and by a lower
     gross profit on sales. These changes were caused by the same
     factors as discussed above with regard to the nine months
     ended September 30, 1997.
     
				   
     
     
     
			      SIGNATURES
     
     
     
     
     Pursuant to the requirements of the Securities Exchange Act
     of 1934, the registrant has duly caused this report to be
     signed on its behalf by the undersigned thereunto duly
     authorized.
     
			      AMERICAN FINANCIAL HOLDING,
			      INC.
			      (Registrant)
     
     
     
     Dated:  November 14, 1997      By:  /S/ Kenton L.Stanger, President
                                   (Chief Financial and Accounting Officer)


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the balance
sheet as of September 30, 1997, and statements of operations for the nine months
ended September 30, 1997, and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                         160,877
<SECURITIES>                                   725,618
<RECEIVABLES>                                   75,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               983,953
<PP&E>                                         113,844
<DEPRECIATION>                                  74,438
<TOTAL-ASSETS>                               1,250,723
<CURRENT-LIABILITIES>                        1,711,221
<BONDS>                                        260,994
                           42,794
                                          0
<COMMON>                                             0
<OTHER-SE>                                   (764,286)
<TOTAL-LIABILITY-AND-EQUITY>                 1,250,723
<SALES>                                      2,730,350
<TOTAL-REVENUES>                             2,730,350
<CGS>                                        2,251,493
<TOTAL-COSTS>                                1,001,556
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              32,751
<INCOME-PRETAX>                              (357,585)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (357,585)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (357,585)
<EPS-PRIMARY>                                   (0.09)
<EPS-DILUTED>                                   (0.09)
        

</TABLE>


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