FLORIDA PROGRESS CORP
DEF 14A, 1999-03-11
ELECTRIC SERVICES
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P.  O. Box 33042, St.  Petersburg, Florida 33733

[LOGO]      

             NOTICE OF ANNUAL MEETING
                 OF SHAREHOLDERS

FLORIDA
PROGRESS
CORPORATION
                                                        March 11, 1999

To the Common Shareholders:

           The Annual Meeting of  Shareholders of Florida  Progress  Corporation
(the  "Company")  will be held at the Mahaffey  Theater at the  Bayfront  Center
Arena, 400 First Street South, St.  Petersburg,  Florida,  on Friday,  April 16,
1999,  at 9:00 a.m.,  to elect four  directors:  three  directors to serve for a
three-year  term;  and one  director to serve for the  remaining  two years of a
three-year term; and to transact such other business as may properly come before
the meeting, or any adjournment thereof.

           The Board of Directors has fixed the close of business on February 5,
1999, as the record date for the  determination of the shareholders  entitled to
notice of, and to vote at, the meeting and any adjournment  thereof.  A complete
list  of the  shareholders  entitled  to  vote  at the  meeting  will be open to
examination by the shareholders,  during regular business hours, for a period of
ten days prior to the meeting at the principal executive offices of the Company,
One Progress Plaza, St. Petersburg, Florida 33701.


                                          By order of the Board of Directors,

                                          Kathleen M. Haley
                                          Corporate Secretary

           You are urged,  whether you own one or many  shares,  to mark,  date,
sign and  promptly  mail the  enclosed  Proxy in the  enclosed  envelope,  which
requires no postage.


                      


<PAGE>



                               TABLE OF CONTENTS
                                PROXY STATEMENT
PROXY STATEMENT FOR ANNUAL MEETING OF SHAREHOLDERS............................1

Election of Directors ........................................................1

Information as to Nominees ...................................................3

NOMINEES .....................................................................3

CONTINUING DIRECTORS .........................................................4

Security Ownership of Certain Beneficial Owners ..............................6

Security Ownership of Management .............................................6

Certain Relationships and Related Transactions ...............................7

Compliance with Section 16(a) of the Exchange Act ............................7

Governance of the Board of Directors .........................................7

Meetings of the Board of Directors and Standing Committees...................11

Compensation of Directors....................................................12

EXECUTIVE COMPENSATION ......................................................13

Pension Plan Table ..........................................................15

Employment Contracts, Termination of Employment
           and Change-in-Control Arrangements ...............................16

Report of the Compensation Committee of the Board of Directors ..............17

Company Performance .........................................................20

Relationship with Independent  Accountants ..................................20

2000 Shareholder Proposals ..................................................21

General......................................................................21

                          


<PAGE>




Florida Progress Corporation, P. O. Box 33042, St.  Petersburg, Florida 33733, 
                                                                 March 11, 1999

PROXY STATEMENT FOR ANNUAL MEETING
OF SHAREHOLDERS/APRIL 16, 1999


           This statement is furnished in connection  with the  solicitation  by
the Board of  Directors  of Florida  Progress  Corporation  (the  "Company")  of
proxies to be voted at the  Annual  Meeting  of  Shareholders  to be held at the
Mahaffey  Theater at the Bayfront  Center  Arena,  400 First Street  South,  St.
Petersburg,  Florida,  on  Friday,  April  16,  1999,  at 9:00  a.m.,  or at any
adjournment  thereof.  Any proxy  given  pursuant  to this  solicitation  may be
revoked  by the  person  giving it at any time  prior to the  voting  thereof by
giving  written  notice of  revocation  to the  Secretary  of the Company at the
Company's  principal executive offices at any time before the proxy is voted, by
executing and delivering a later-dated  proxy or by attending the Annual Meeting
and  voting  his or her  shares  in  person.  No such  notice of  revocation  or
later-dated proxy,  however,  will be effective unless and until received by the
Company prior to or at the Annual Meeting.

           Shares of Common Stock,  without par value (the "Common Stock"),  are
the only outstanding voting securities of the Company.

           Only shareholders  whose names appeared of record on the books of the
Company at the close of business on  February 5, 1999,  are  entitled to receive
notice of and to vote at the Annual Meeting and any adjournment  thereof.  As of
that date, there were 97,390,973 shares of Common Stock outstanding.  Each share
is  entitled  to one vote for each  director to be elected and one vote for each
other matter to be considered.  The  attendance,  in person or by proxy,  of the
holders of a  majority  of the issued  and  outstanding  shares of Common  Stock
entitled to vote at the Annual  Meeting is necessary  to  constitute a quorum to
transact  business.  The Florida Business  Corporation Act (the "FBCA") provides
that  directors  are  elected  by a  plurality  of the votes  cast and all other
matters are  approved if the votes cast in favor of the action  exceed the votes
cast against the action  (unless the matter is one for which the FBCA,  or other
applicable laws, or the Company's  articles of  incorporation  require a greater
vote).  Therefore,  under the FBCA,  abstentions  and broker  non- votes have no
legal effect,  unless a specific  percentage of those  shareholders  entitled to
vote is required by the FBCA, or other applicable laws, or the Company's
articles of incorporation to approve a matter.

           The cost of  preparing  and mailing  proxy  material  and  soliciting
proxies  will be  borne  by the  Company.  Solicitation  of  proxies  from  some
shareholders  will be made by telephone or in person by regular employees of the
Company,  who will receive no  additional  compensation  therefor.  In addition,
arrangements  will be made with brokerage firms and other  custodians,  nominees
and  fiduciaries  to forward  solicitation  material  for the Annual  Meeting to
beneficial  owners,  and the Company will reimburse such firms for their expense
in so doing.

           This proxy  statement and  accompanying  notice and form of proxy are
first being sent to the shareholders of the Company on or about March 11, 1999.

Election of Directors

           The Board of  Directors  of the  Company  currently  consists of nine
members,  divided into three  classes.  The terms of the three classes expire in
1999  (Class  III  directors),  2000  (Class I  directors)  and 2001  (Class  II
directors). Directors are generally elected for three-year terms. Effective with
the  retirement  of Jack B.  Critchfield  from the Board of Directors on July 1,
1998,  the number of directors  was reduced from eleven to ten and the number of
Class III directors was reduced from four to three. Following the death of Frank
C. Logan on December 27, 1998,  the number of directors  was reduced from ten to
nine;  Richard  Korpan was  appointed  to fill the  vacancy in

                                        1 
<PAGE>

Class II; and the number of Class I directors was reduced from four to three.

           Three  Class III  directors  with  terms  expiring  in 2002 are to be
elected at the Annual  Meeting and one Class II director with a term expiring in
2001 is to be  elected  at the  Annual  Meeting.  The  Board  of  Directors  has
nominated  four  persons,  all of whom are  currently  directors,  to stand  for
election at the Annual Meeting. The directors shall be elected by a plurality of
the votes cast,  so that the three  persons  nominated for election as Class III
directors  receiving the three  highest  totals of votes cast in favor of his or
her election will be elected as Class III directors and the one person nominated
for election as Class II director  receiving  the highest total of votes cast in
favor of his or her election will be elected as a Class II director.  Each share
of Common Stock entitles its holder to cast one vote in respect of each director
to be elected. Votes may not be cumulated.

           It is the intention of the persons named in the  accompanying  proxy,
unless otherwise directed, to vote all proxies FOR the election of the four
nominees of the Board of Directors as directors of the  Company.  Directors
elected at the Annual Meeting, after being duly qualified, will serve until
their successors are elected and qualified.

           The  Board of  Directors  has been  informed  that all  nominees  are
willing to serve as directors, but if any of them should decline or be unable to
serve as a director,  the persons named in the accompanying  proxy will vote for
the  election of another  person or persons as they,  in their  discretion,  may
choose. The Board of Directors has no reason to believe that any nominee will be
unable or unwilling to serve.

                                        2
<PAGE>


Information as to Nominees

           The names and ages of the nominees for election as  directors,  their
principal  occupations  and employment  during the past five years,  including a
brief biography, and the first year elected as a director, are as follows:


               NOMINEES FOR TERMS EXPIRING IN 2002
                      (CLASS III DIRECTORS)


 PHOTO         CLARENCE V.
               MCKEE,  ESQ.,  age 56,  Chairman and Chief  Executive  Officer of
               McKee  Communications,  Inc., Tampa,  Florida, a firm involved in
               the  acquisition and management of television and radio stations.
               He served as Counsel to Pepper & Corazinni,  a  Washington,  D.C.
communications  law firm, from 1980 until 1987 when he became a co-owner of WTVT
Holdings,  Inc.,  where he held the  position  of Chairman  and Chief  Executive
Officer until 1992. He is a director of Florida Power Corporation, the Company's
principal  subsidiary  ("Florida  Power"),   American  Heritage  Life  Insurance
Company,  and Checkers  Drive-In  Restaurants,  Inc.  Committees:  Compensation;
Audit, Chairman; Nominating and Board Governance. Director since 1989.

RICHARD A. NUNIS, age 66, Former Chairman of Walt Disney         PHOTO
Attractions, Orlando,  Florida,  from which he retired in 
December  1998. He has held various positions   with  the
Disney   organization   since   1955,   including   Vice
President,Operations  in 1968,  Executive  Vice President of DISNEYLAND and Walt
Disney World in 1972, President of Walt Disney Attractions in 1980, and Chairman
in 1991. He is a director of Florida Power and SunTrust  Bank,  Central  Florida
N.A. and Director  Emeritus of The Walt Disney Company.  Committees:  Executive;
Finance and Budget; Compensation, Chairman. Director since 1989.


PHOTO          JEAN GILES
               WITTNER,  age 64,  President  of  Wittner  & Co.  and  Wittner  &
               Associates, Inc., St. Petersburg, Florida, firms involved in real
               estate   management  and  insurance   brokerage  and  consulting,
positions  she has held for more  than  five  years.  She  previously  served as
President and Chief Executive Officer of a savings association until it was sold
in 1986.  She serves on the boards of Florida  Power,  and  Raymond  James Bank,
F.S.B. Committees: Executive; Compensation; Compliance. Director since 1982.

                                        3
<PAGE>

                     NOMINEE FOR TERM EXPIRING IN 2001
                            (CLASS II DIRECTOR)


 PHOTO         RICHARD  KORPAN,  age 57,  Chairman of the Board,  President  and
               Chief Executive Officer of the Company. He was appointed Chairman
               of the Board, effective July 1, 1998. He has held the position of
               President since 1991, and became Chief  Executive  Officer of the
Company in June 1997.  Since April  1996,  he has also served as Chairman of the
Board of Florida Power,  and until June 1, 1997, as Chief  Executive  Officer of
Florida  Power.  He joined the Company in 1989 as Executive  Vice  President and
Chief  Financial  Officer.  He is a director of SunTrust Bank of Tampa Bay and a
Member of the Business  Roundtable.  Committee:  Executive,  Chairman.  Director
since 1989.

Information as to Continuing Directors

           The names and ages of  directors  who  continue in terms  expiring in
2000 and 2001, their principal  occupations and employment  during the past five
years,  including a brief  biography,  and the first year elected as a director,
are as follows:

                  CONTINUING DIRECTORS WHOSE TERMS EXPIRE IN 2000
                                (CLASS I DIRECTORS)

MICHAEL P. GRANEY,  age 55, Partner,  Simpson Thacher &              PHOTO
Bartlett, Columbus, Ohio. He has practiced law with this
New York based law firm since 1980 and is now  resident  
partner in its Ohio office. His specialties are utilities,
antitrust and litigation. He is a member of the American,  District of Columbia,
Ohio and Columbus Bar Associations and the Federal Energy Bar Association. He is
a director of Florida Power. Committees:  Executive; Audit; Nominating and Board
Governance, Chairman. Director since 1991.





PHOTO          JOAN D. RUFFIER, age 59, Chairman of Human Services Technologies,
               Inc.,  a  computer  software  products  company  which  develops,
               markets and sells  software  used to link client  information  in
               not-for-profit businesses. She also serves as Chairman of the
University of Florida  Foundation  and Chair of the Finance  Committee of Shands
Healthcare,  Inc. She was a General  Partner of Sunshine Cafes,  Ltd.,  Orlando,
Florida, a food and beverage concession business at major Florida airports,  for
more than five years  previously.  She practiced public accounting with the firm
of Colley, Trumbower & Howell from 1982-1986. She is a director of Florida Power
and also  serves on the boards of  directors  of Cyprus  Equity Fund and INVEST,
INC. Committees: Audit; Compliance; Finance and Budget, Chairman. Director since
1990.
                                      4
<PAGE>

PHOTO          ROBERT T. STUART, JR., age 66, rancher and investor, Dallas,
               Texas,  for more  than five  years.  He held  numerous  executive
               positions   with    Mid-Continent    Life    Insurance    Company
               ("Mid-Continent")   since   1949,   including   Vice   President,
President,  Chairman of the Board and Chief  Executive  Officer  until 1986 when
Mid-Continent  was acquired by the Company.  He is a director of Florida  Power.
Committee: Audit. Director since 1986

                    CONTINUING DIRECTORS WHOSE TERMS EXPIRE IN 2001
                                 (CLASS II DIRECTORS)

W. D. ("BILL")  FREDERICK,  JR., age 64, Citrus grower and           PHOTO
investor, Orlando, Florida. From 1980 to 1992, Mr. Frederick
served as Mayor of the City of  Orlando.  He  practiced  law
as a public defender for the Ninth Judicial  Circuit of Florida
and in 1966 founded the Orlando law firm of Frederick,  Wooten & Honeywell  P.A.
He returned to the practice of law in 1992 as a partner in the Orlando office of
the firm of Holland & Knight  from  which he retired in 1995.  He is a member of
the Board of Directors of Florida Power, Blue Cross/Blue Shield of Florida,  and
SunTrust Bank, Central Florida,  N.A. Committees:  Compensation;  Nominating and
Board Governance; Compliance, Chairman. Director since 1995

PHOTO          VINCENT J. NAIMOLI,  age 61,  Chairman,  President and Chief
               Executive  Officer of Anchor Industries  International,  Inc., an
               operating and holding company,  Tampa, Florida, a position he has
               held for more than five years. He is also Managing  General 
Partner  and Chief  Executive  Officer of the Tampa Bay Devil Rays,  Ltd.  Major
League  Baseball  Club,  St.  Petersburg,  Florida.  He is a director of Florida
Power, and in conjunction with the business activities of Anchor Industries, Mr.
Naimoli serves as a director of Russell Stanley Corp. and Players International,
Inc. Committees: Executive; Finance and Budget; Nominating and Board Governance.
Director since 1992
                                   5                                
<PAGE>


Security Ownership of Certain Beneficial Owners

           The  following  table sets  forth  information  concerning  shares of
Common Stock that are held by persons known to the Company to be the  beneficial
owners of more than 5% of said stock as of December 31, 1998.
<TABLE>
<CAPTION>

                                    Number of Shares             Percent
Name and Address                   Beneficially Owned            of Class
<S>                                <C>                           <C>

Franklin Resources, Inc.
  777 Mariners Island Blvd.
  San Mateo, CA  94404                 5,673,800(1)                5.8%

Capital Research and
Management Company
   333 South Hope Street
   Los Angeles, CA  90071              9,295,800(2)                9.6%

(1)  Franklin Advisers,  Inc. has sole voting and dispositive power as to 
     5,672,300  shares.   Franklin  Management,   Inc.  has  sole dispositive 
     power as to 1,500 shares.
(2)  Sole dispositive power.
</TABLE>


Security Ownership of Management

         As of December 31, 1998, the directors and nominees and all other named
executive officers individually,  and the directors,  nominees,  named executive
officers and executive  officers of the Company as a group,  beneficially  owned
Common Stock as follows:
<TABLE>
<CAPTION>

                                   Number of Shares                  Percent of
Name                               Beneficially Owned(1)              Class (2)  
<S>                                      <C>                            <C>    

W. D. ("Bill") Frederick, Jr.                 3,409(3)
Michael P. Graney                             4,335
Richard Korpan                               26,057
Clarence V. McKee                             2,537
Vincent J. Naimoli                           11,148(4)
Richard A. Nunis                             25,577
Joan D. Ruffier                               5,462
Robert T. Stuart, Jr.                     1,505,462(5)                   1.55%
Jean Giles Wittner                           11,036
Richard D. Keller                            17,538
Joseph H. Richardson                         14,075(6)
Jeffrey R. Heinicka                           7,325(7)
Kenneth E. Armstrong                          7,430
Jack B. Critchfield                          56,114
Stanley I. Garnett, II                          837

All 16 directors, nominees,
named executive officers and
executive officers as a group,
including those named above               1,698,408                      1.74%
</TABLE>


(1)      Unless  otherwise  noted,  the directors,  nominees and named executive
         officers,  and the  directors,  nominees  and  executive  officers as a
         group, have sole voting and investment power with respect to the shares
         listed.  An indication of shared voting or investment power for
         purposes of this proxy  statement  does not constitute an admission of
         ownership for any other purpose.
(2)      Unless  otherwise  noted,  each director,  nominee and named  executive
         officer, and all directors, nominees and executive officers as a group,
         own less than one percent of the  outstanding  shares of the  Company's
         Common Stock.
(3)      Voting and investment power with respect to 1,500 shares is shared.
(4)      Voting and investment power with respect to 1,600 shares is shared.
(5)      Voting and investment power with respect to 150,473 shares is shared.
(6)      Voting power with respect to 4,318 shares is shared.
(7)      Voting and investment power with respect to 140 shares is shared.

                                        6
<PAGE>



Certain Relationships and Related
Transactions

The Company has  invested $5 million for a limited  partnership  interest in the
Tampa Bay Devil Rays, Ltd.  ("Devil Rays"),  a Florida limited  partnership that
acquired in 1995 a Major  League  Baseball  franchise  for the Tampa Bay area. A
corporation  controlled by Vincent J. Naimoli, a director of the Company, is the
managing  general  partner and a limited  partner in the Devil Rays. The Company
has entered into a Private Suite License  Agreement  ("License")  with the Devil
Rays  for the  use of a  private  suite  in  Tropicana  Field,  the  site in St.
Petersburg, Florida, where the Devil Rays team plays its scheduled home baseball
games.  The License  which  commenced  in March 1998 was  extended to a ten-year
term. The $125,000  annual License fee is subject to annual  increases  equal to
the  percentage  increase in the  Consumer  Price Index or 2 1/2%,  whichever is
less. The terms and conditions of the License are substantially similar to those
entered into with other licensees.

         Florida   Power  has  entered  into  a   Sponsorship   Agreement   (the
"Agreement")  with the Devil Rays.  Durring the term of the  Agreement,  Florida
Power will pay to the Devil Rays a sponsorship  fee of $100,000 per year for the
maintenance of the Sunsation Walkway, a 900-foot ceramic tiled walkway that cuts
through the parking lot at Tropicana  Field.  From 1998 through 2000  inclusive,
Florida Power also pays a sponsorship  fee for one in-stadium sign in the amount
of $350,000,  and beginning in the year 2001 and for the duration of the term of
the  Agreement;  the fee will be  increased  by 3 1/2%  over the fee paid in the
immediately  preceding  year.  In  addition,  Florida  Power  has  entered  into
agreements  with the  Devil  Rays for the  naming  rights  and  promotional  and
advertising  programs at the baseball stadium in St.  Petersburg where the Devil
Rays team plays its spring  training  games.  This baseball  stadium complex has
been  renamed  "Florida  Power  Park,  Home  of Al  Lang  Field."  Approximately
one-third of a $150,000  annual fee for the naming rights is shared by the Devil
Rays with the City of St.  Petersburg.  A $150,000  annual fee for promotion and
advertising  is paid to the  Devil  Rays by  Florida  Power  for  community  and
employee relations programs. The terms of the agreements expire in 2007.

         Mr. Michael P. Graney is a partner in the law firm of Simpson Thacher &
Bartlett.  That firm  provided  legal  services  to Electric  Fuels  Corporation
("Electric Fuels") and its subsidiary,  Progress Rail Services  Corporation,  in
1998, and has been providing similar legal services in 1999.

Compliance with Section 16(a) of
the Exchange Act.

         Section  16(a) of the  Securities  Exchange  Act of 1934  requires  the
Company's officers and directors, and persons who own more than ten percent of a
registered  class  of the  Company's  equity  securities,  to  file  reports  of
ownership and changes in ownership with the  Securities and Exchange  Commission
and  the  New  York  Stock  Exchange.   Officers,  directors  and  greater  than
ten-percent  shareholders are required by SEC regulations to furnish the Company
with copies of all Section 16(a) forms they file.

         Based  upon a review  of the  copies  of such  forms  furnished  to the
Company  during  1998 and  written  representations  concerning  the  number  of
transactions that were not reported on a timely basis, the Company believes that
all of the required  persons filed their  applicable  Section 16(a) reports on a
timely basis during 1998 with the following  exceptions:  (1) a Form 4 report of
the sale of 1,100  shares of common  stock was filed seven days late by Clarence
V. McKee;  and (2) a Form 4 report of the sale of 135 shares of common stock was
filed one month late by Robert T. Stuart, Jr.

Governance of the Board of
Directors

          During 1998 the  responsibilities  of the Nominating  Committee were
expanded to include  Board  Governance.  Now known as the  Nominating  and Board
Governance Committee,  the Committee recommended,  and on February 18, 1999, the
Board adopted the following  Statement on Corporate  Governance  which describes
the policies and practices under which the Board will operate:

                                   7
<PAGE>

FLORIDA PROGRESS CORPORATION
STATEMENT ON CORPORATE
GOVERNANCE

         The corporate governance standards  established by the Board provide a 
structure  within which  directors and  management  can  effectively  pursue the
Company's growth objectives through its commitments to shareholders,  customers,
employees  and the  communities  in which we live.  The  Company's  business  is
managed under the direction of the Board of Directors,  but the Board  delegates
the conduct of business to the  Company's  Chief  Executive  Officer,  the Chief
Executive  Officer's  Operating  Committee and the senior  management  team. The
principal functions of the Board are to:

o        Select and evaluate the Chief Executive Officer;

o        Ensure legal and ethical conduct of the Company's business;

o        Review and approve the Company's  strategic direction and annual
         operating plan, and monitor the Company's performance against the plan;

o         Review senior  management  compensation and succession planning;

o        Advise and counsel management; and

o        Review the structure and operation of the Board.

I.       Select and Evaluate the Chief Executive Officer:

         Annually,   the  non-employee  directors  are  asked  to  evaluate  the
performance of the Chief Executive  Officer.  The results of this evaluation are
then  communicated  to  the  Chief  Executive  Officer  by the  Chairman  of the
Compensation Committee.

II.      Ensure Legal and Ethical Conduct of the Company's Business:

         The Board, through the Compliance  Committee,  insures that the Company
has established the procedures  necessary to prevent and detect criminal conduct
by its employees  and other agents.  The Board has adopted a Code of Conduct for
the Company and its  subsidiaries  to emphasize  its  commitment  to the highest
standards of business conduct.

III.     Review  and  Approve  the  Company's  Strategic  Direction  and  Annual
         Operating Plan, and monitor the Company's performance against the Plan:

The Board  stays  abreast  of  political,  regulatory  and  economic  trends and
developments that may impact the Company's strategic  direction.  Each year, the
Board  participates  in a strategic  planning  seminar at which major  long-term
strategies are discussed.  Annually,  the Board reviews and approves a five-year
forecast and a yearly  profit plan for the Company and its  subsidiaries.  On an
ongoing  basis during the year,  the Board  monitors the  Company's  performance
against its annual operating plan.

IV.      Review Management Compensation and Succession Planning:

         The Board reviews and approves the Chief Executive Officer's evaluation
of the top management team. On an annual basis, the following occur:

         The Chief Executive Officer reviews succession  planning and management
development  with the Board,  and provides an assessment  of persons  considered
potential successors.

         The  Board,   through  the   Compensation   Committee,   evaluates  the
compensation  plans for senior management and other employees to ensure they are
appropriate,  competitive  and properly  reflect the  Company's  objectives  and
performance.

         The Chief Executive  Officer meets with the  Compensation  Committee to
establish the Chief  Executive  Officer's  goals and  objectives for the ensuing
year, against which the Chief Executive Officer's performance is measured.

V.       Advise and Counsel Management:

Providing  advice and  counsel to  management  occurs  both in formal  Board and
Committee meetings and through informal, individual Board member's contacts with
the Chief Executive Officer and other members of

                                        8
<PAGE>

management.  The Board is composed of individuals  whose knowledge,  background,
experience and judgment are useful to the Company.  The  information  needed for
the Board's  decision-making  generally  will be found within the  Company,  and
Board members have full access to  management.  On occasion,  the Board may seek
legal or other  expert  advice  from a source  independent  of  management,  and
generally this is done with the knowledge and concurrence of the Chief Executive
Officer.

VI.      Review Structure and Operations of the Board:

         The Board,  through  the  Nominating  and Board  Governance  Committee,
annually  reviews the Board's  structure and  operations.  The following are the
Board's current structure, policies and practices:

   A.COMPOSITION, SELECTION, EVALUATION AND ORIENTATION:

         1.  Composition.  The Company's Amended Articles of Incorporation
         provide  that the  number  of  directors  shall  be at least  three as
         determined  by the Bylaws and shall be divided  into three  classes of
         approximately  equal  size.  The  Bylaws  as  amended  by the Board of
         Directors to date,  provide that the Board of Directors  shall consist
         of  nine  members,   divided  into  three  classes  serving  staggered
         three-year terms.

         The Board has  determined  that the  majority of its members  should be
         outside  directors.  The term "outside" director is any director who is
         free of any  relationship  that,  in the  opinion of the  Board,  would
         interfere  with  the  designated  director's  exercise  of  independent
         judgment.  The Board  believes  that there is no  current  relationship
         between any outside director and the Company that would be construed in
         any way to compromise any Board member being designated independent.


         2. Selection and  Evaluation.  Among other  qualifications,  candidates
         nominated for election or re-election to the Board of Directors  should
         possess the highest  standards  of personal  and  professional  ethics,
         integrity and values along with expertise that is useful to the Company
         and  complementary  to the  background  and  experience  of other Board
         members.  Directors  must display a willingness  to devote the required
         amount of time to carrying out the duties and responsibilities of Board
         membership and to represent the best interests of all stockholders. The
         Nominating and Board Governance  Committee is responsible for assessing
         the  appropriate  mix of skills and  characteristics  required of Board
         members in the  context  of the needs of the Board at a given  point in
         time.  Diversity of the Board as a whole is a valued  objective and may
         be taken into account in considering individual candidates.


         The  Nominating  and  Board  Governance  Committee  will  evaluate  the
         qualifications  of  each  Director   candidate  against  the  foregoing
         criteria in connection with its  recommendation to the Board concerning
         his or her  initial  nomination  for  election  and prior to his or her
         nomination for re-election to a new three-year  term. A Director who no
         longer meets the  qualifications  during his or her term is expected to
         offer a resignation to the Nominating and Board Governance Committee.

         3.  Orientation.  New directors  participate in an orientation  program
         personalized to benefit their needs which includes the  distribution of
         materials  regarding the Company's  business and operations,  visits to
         facilities and meetings with key personnel.

         B. LEADERSHIP OF THE BOARD:
         The Board believes that,  under normal  circumstances,  the Chief
         Executive  Officer of the Company should also serve as the Chairman of
         the Board.  The Chairman of the Board and Chief  Executive  Officer is
         responsible to the Board for the overall management and functioning of
         the Company. In the event of a crisis, the Board members may convene a
         meeting  through the Corporate  Secretary to establish the appropriate
         leadership for the circumstance.

         C.  COMPENSATION OF THE BOARD:  Compensation of Board members should be
         reviewed  annually,  should be  competitive  and  include  some form of
         equity.  The

                                        9
<PAGE>

         Company's Stock Plan for Non-Employee Directors provides that 75%
         of a director's retainer be paid in the form of Company common stock.

         D. RESIGNATION AND RETIREMENT:

         1. Change in  Qualifications  or  Position.  It is expected  that Board
         members  will  offer  their  resignation  if they no  longer  meet  the
         qualifications  set forth in Section  A.2.  above,  or upon a change of
         position,  including  retirement from the position which they held when
         they were  last  nominated.  It is not the  intention  that such  Board
         members should necessarily leave the Board; however, there should be an
         opportunity for the Board,  through the Nominating and Board Governance
         Committee,   to  review  the   implications   of  the   directors'  new
         circumstances and the appropriateness of his or her continuing service.


         2. Standard Retirement Age. Non-employee directors will retire from the
         Board  effective on the date of the Annual Meeting of  Shareholders  in
         the year during which the Board member turns 70 years of age.


         3.  Retirement of Former Company Chief Executive  Officer.  It has been
         customary that a former Chief  Executive  Officer of the Company should
         not continue to serve on the Board following retirement from employment
         with the Company. In most circumstances it is expected that this custom
         will continue.

         E. BOARD MEETINGS: The Company's Board usually meets six times per year
         in regularly scheduled meetings,  supplemented by special meetings,  or
         conference  calls,  if necessary.  The Board  believes that a carefully
         planned agenda is important for effective Board meetings. The agenda is
         generally  developed by the Chairman and Chief Executive Officer and is
         flexible  enough to accommodate  unexpected  developments.  Each agenda
         should  normally  include time for an Executive  Session with the Chief
         Executive Officer. Any director may request that an item be included on
         the agenda. Generally, Board members receive information one week
         to ten days in  advance  of the  Board  meetings  so they will have an
         opportunity to prepare for discussion of the items at the meeting.

         F.  CONFLICTS  OF  INTEREST:  A Board  member's  business  or  personal
         relationships  may occasionally give rise to material personal interest
         on a particular issue that conflicts,  or appears to conflict, with the
         interests of the Company.  The Board should take  appropriate  steps in
         accordance  with  the  Company's  Bylaws  to  identify  such  potential
         conflicts  to  ensure  that  all  directors  voting  on  an  issue  are
         disinterested  with  respect to that issue.  In  appropriate  cases,  a
         director  with a conflict  will be  excused  from  discussions  on that
         issue.

         G. COMMITTEE STRUCTURE: The full Board considers all major decisions of
         the Company.  However, the Board has established the following standing
         committees,  so that certain  important  areas can be addressed in more
         depth than may be possible in a full Board  meeting.  Each Committee is
         chaired by an outside  director  except  for the  Executive  Committee.
         Committee  Chairs are rotated every two to three years and  memberships
         are rotated less  frequently.  The issues  addressed by each of the six
         current standing committees are the following:

         o     The Audit  Committee  examines  accounting  processes  and
               reporting  systems,  assesses the adequacy of internal  controls,
               monitors the Company's financial  disclosures,  and evaluates the
               performance   and  recommends  the   appointment  of  independent
               auditors.

         o     The Nominating and Board Governance Committee reviews
               the role, composition,  qualifications and structure of the Board
               and its  committees.  It reviews and  evaluates  Board members in
               determining  the  annual  directors'  slate  and  identifies  new
               director  nominees.  The Committee accepts nominees  submitted by
               shareholders in accordance with the requirements of the Company's
               Bylaws. This Committee,  along with the Board, is responsible for
               reviewing  and  updating  the  Com-

                                        10
<PAGE>


               pany's  Statement  on Corporate Governance.

         o     The  Compensation  Committee reviews matters related to
               directors' and executive officers' compensation,  as well as
               the general  employees'  compensation  and benefit  policies  and
               practices of the Company.  This Committee also approves goals for
               annual  and  long-term  incentive  plans,  evaluates  performance
               against  these  goals,   administers  the  Company's  stock-based
               long-term incentive plan and issues the Compensation Committee
               Report on executive compensation to shareholders.

         o     The  Compliance  Committee  ensures  that the  Company has
               established  the  procedures  necessary  to  prevent  and  detect
               criminal  conduct  by  its  employees  and  other  agents.  It is
               responsible  for  oversight  of the  high  standards  of  ethical
               conduct  of the  Company's  businesses  implemented  through  the
               Com
         o     The  Finance  and  Budget  Committee  approves  the annual
               profit  plans,  capital  budgets and capital  allocations  of the
               Company.  The Committee also makes  recommendations  to the Board
               regarding dividend policy and reviews financings, acquisitions or
               divestitures  by the  Company or its  subsidiaries  involving  at
               least $20 million of total capital.

         o     The  Executive  Committee  exercises  the authority of the
               Board during the intervals between meetings of the Board.

         H. BOARD ACCESS TO MANAGEMENT:  Directors  have complete  access to the
         Company's   management.   Members  of  the  Chief  Executive  Officer's
         Operating  Committee,  the General Counsel and the Corporate  Secretary
         regularly  attend  meetings  of the  Board  and its  Committees.  Other
         appropriate  officers  and  managers  are  invited to attend  Board and
         Committee  meetings,  or  portions  thereof,  for the purpose of making
         presentations or participating in discussions. Generally, presentations
         of matters to be  considered  by the Board or Committee are made by the
         officer or manager responsible for that area of the Company's business.

         I. BOARD INTERACTION WITH INVESTORS,  OTHER  STAKEHOLDERS AND THE
         MEDIA:  The Board believes that it is management's  responsibility  to
         speak for the Company.  Individual  directors  may, from time to time,
         meet or otherwise  communicate  with outside  constituencies  that are
         involved with the Company. In those instances, however, it is expected
         that directors  will do so only with the knowledge of management  and,
         absent  unusual  circumstances,  only at the  request  of  management.
 
Meetings of the Board of Directors and Standing Committees

         The  Company's  Board of  Directors  has six standing  committees,  the
functions  of  which  are  briefly  described  in  the  Statement  on  Corporate
Governance  on pages 8- 11.  Members of all  committees  are  identified  in the
sections titled  "Information as to Nominees" and  "Information as to Continuing
Directors." During 1998, all directors attended at least 75% of the total
number of Board and  pertinent  committee  meetings.  During 1998,  the Board of
Directors  held six  meetings;  the Audit  Committee  held three  meetings;  the
Compensation  Committee  held  three  meetings;  and the  Nominating  and  Board
Governance Committee held one meeting.

         The   Nominating   and  Board   Governance   Committee   will  consider
recommendations for nominees for election to the Board of Directors submitted by
shareholders. In addition to other requirements,  for a nomination to be made by
a  shareholder,  the Company's  bylaws provide that such  shareholder  must have
given  timely  notice  thereof in proper  written  form to the  Secretary of the
Corporation.  To be timely,  a  shareholder's  notice to the  Secretary  must be
delivered to or mailed and received at the  principal  executive  offices of the
Company  (a) in the case of an  annual  meeting,  not less than 90 days nor more
than 120 days prior to the date of the annual meeting;  provided,  however, that
in the event that less than 100 days'

                                        11
<PAGE>

notice or prior public  disclosure of the date of the annual meeting is given or
made to shareholders, notice by the shareholder in order to be timely must be so
received not later than the close of business on the 10th day  following the day
on which such notice of the date of the annual meeting was mailed or such public
disclosure of the date of the annual meeting was made,  whichever  occurs first;
and (b) in the case of a special meeting of shareholders  called for the purpose
of  electing  directors,  not later than the close of  business  on the 10th day
following  the day on which the notice of the date of the  special  meeting  was
mailed  or  public  disclosure  of the date of the  special  meeting  was  made,
whichever occurs first.

Compensation of Directors

         Under the terms of the Stock Plan for Non-Employee Directors of Florida
Progress  Corporation  and  Subsidiaries  (the  "Director  Plan"),  75% of  each
non-employee  director's  $30,000  retainer  fee for 1998 was paid  quarterly in
arrears in Common Stock.  In addition,  non-employee  directors were paid $1,500
for  attendance at each meeting of the Company's  Board of Directors,  and a per
meeting fee of $1,000 for attendance at each subsidiary board or board committee
meeting.  A $750 meeting fee was also paid to each  Committee  Chairman for each
meeting  chaired.  Directors  have  also  been  paid a $500  attendance  fee for
participation  in strategic  update  conferences and are reimbursed for expenses
incurred for Company business  purposes,  or may use Company  transportation  or
facilities, if available. The cash portion of directors' compensation is allowed
to be deferred.

     The  Compensation  Committee  meets  each year to review  all  elements  of
director compensation. In December 1998, the Compensation Committee reviewed the
total  value of all  forms  of  director  compensation  and  determined  that in
addition  to  retainer  and  meeting  fees,  many  companies  offer  a  separate
equity-based  component in their directors'  compensation  programs.  To further
align the interest of the Board of Directors  to those of the  shareholders  the
Board of  Directors  has  approved  a  Phantom  Stock  Plan for the  Benefit  of
Non-Employee  Directors  of the  Company.  The Plan  generally  provides for the
awarding of phantom stock,  or the right to receive in cash the value of a share
of stock in the  future,  subject  to  certain  conditions.  Under the Plan,  on
December 17, 1998, an initial award,  effective January 1, 1999, of 2,000 shares
of phantom stock with a six year vesting schedule was made to each  non-employee
director.  One sixth of the  shares is vested  for each year of  service  by the
non-employee  director.  It is expected  that new  directors  will be granted an
award of  approximate  size  with a  similar  vesting  schedule.  At the  Annual
Shareholders' Meeting to be held April 16, 1999,  non-employee directors elected
to a  three-year  term will  receive an award of 600 shares of phantom  stock to
vest over a period of three years;  non-employee  directors continuing in office
for a two-year term will receive an award of 400 shares of phantom stock to vest
over a period of two years; and non-employee  directors continuing in office for
a one-year  term will  receive  an award of 200 shares of phantom  stock to vest
over a period of one year.  Thereafter,  each non-employee director elected to a
three-year  term will  receive an award of 600  shares of phantom  stock to vest
over a period of three years.  Directors elected to a lesser term would be given
a  prorated  award.  Dividend  equivalents  will be added to the  phantom  stock
accounts upon the  declaration of each quarterly  dividend.  The balance of each
account  will be paid in a lump  sum cash  payment  or  series  of  annual  cash
installments valued on the date of termination of service of the director.

                                        12
<PAGE>

Executive Compensation


         The following table contains  information  with respect to compensation
awarded,  earned or paid during the years  1996-1998 to (i) the Chief  Executive
Officer ("CEO") of the Company;  (ii) the four most highly compensated executive
officers  other  than the CEO of the  Company  who  were  serving  as  executive
officers at the end of the last completed fiscal year; and (iii) two individuals
for whom disclosures  would have been provided pursuant to this item but for the
fact that each individual was not serving as an executive officer of the Company
at the end of the last  completed  fiscal year (the  individuals  referred to in
(i),  (ii) and  (iii) are  referred  to  collectively  as the  "Named  Executive
Officers") whose total remuneration paid in 1998 exceeded $100,000.
<TABLE>
<CAPTION>


                                             SUMMARY COMPENSATION TABLE

                                                                                                 Long-Term      
                                                                                                Compensation
                                                        Annual Compensation                        Payouts
                                    ---------------------------------------------------------- --------------

                                                                               Other Annual        LTIP        All Other Com-
    Name and Principal Position     Year           Salary           Bonus     Compensation(1)    Payouts(2)    pensation(3)
     --------------------------    ------        ---------       ---------    ----------------   ----------    --------------
<S>                                <C>           <C>              <C>          <C>                <C>           <C>
RICHARD KORPAN                      1998          $650,766        $594,000     $  16,891          $792,754       $28,650
Chairman, President and             1997           592,304          41,500        11,850           324,028        26,490
Chief Executive Officer             1996           535,610         333,500         1,489           339,107        18,900

JOSEPH H. RICHARDSON                1998           421,158         382,500         2,625           437,994        18,900
Group Vice President and            1997           384,619             -0-         1,685           162,091        13,890
President and Chief Executive       1996           288,884         214,000          -0 -           128,858        16,585(4)
Officer, Florida Power
 Corporation

RICHARD D. KELLER                   1998           391,926         250,000         4,978           363,399        17,681
Group Vice President and            1997           366,733         173,500           413           205,910        16,227
President and Chief                 1996           320,640             -0-           -0-           139,347        12,646
Executive Officer,
Electric Fuels Corporation

JEFFREY R. HEINICKA                 1998           278,530         190,000         1,772           208,288        12,318
Senior Vice President and           1997           264,992          15,500           -0-           110,393        12,315
Chief Financial Officer             1996           258,456         169,000           -0-           113,139         8,595

KENNETH E. ARMSTRONG                1998           231,933         127,500           -0-           170,849         9,882
Vice President and                  1997           215,009          10,000           -0-            88,944         9,963
General Counsel                     1996           212,785         144,500           -0-           101,748         8,010

JACK B. CRITCHFIELD (5)             1998           446,571         308,000         3,270           875,947        17,681
Former Chairman of the Board        1997           685,006          47,500         2,997           527,363        33,465
                                    1996           672,581         498,000           445           505,252        25,060

STANLEY I. GARNETT, II (6)          1998           567,695         130,000        11,339               -0-        10,463
Former Executive VicePresident      1997           408,616          21,500            65            51,891         5,063
                                    1996             N/A              N/A           N/A               N/A           N/A

</TABLE>
       
(1)       Amounts  represent  the  reimbursement  of taxes on  certain
          perquisites and other personal benefits.
(2)       Information for fiscal year 1998, represents the dollar value
          as of February 17, 1999,  the date of award,  of shares of Common
          Stock earned under the 1996- 1998  performance  cycle of the Company's
          Long-Term Incentive Plan ("LTIP"),  none of which are restricted.  The
          total number of shares earned,  including dividend  equivalent shares,
          is as follows:  Richard  Korpan 19,544  shares;  Joseph H.  Richardson
          10,798  shares;  Richard D. Keller 8,959  shares;  Jeffrey R. Heinicka
          5,135 shares;  Kenneth E. Armstrong 4,212 shares;  Jack B. Critchfield
          21,595 shares; and Stanley I. Garnett, II -0- shares. 

                                        13
<PAGE>
                                               

          See the discussion of the method of calculating payouts contained
          in  the  Long-  Term  Incentive   Compensation   portion  of  the
          Compensation Committee Report of the Board of Directors on pages
          18-19.
(3)       Company  contributions to its Savings Plan and Executive Optional
          Deferred  Compensation  Plan on  behalf  of the  Named  Executive
          Officers.
(4)       Represents $8,835 in Company Contributions to the Savings Plan of
          Florida Progress and the Executive Optional Deferred Compensation
          Plan and $7,750 of  director  fees for  services as a director of
          Echelon International Corporation, a former subsidiary of Florida
          Progress.
(5)       Jack B. Critchfield retired from the Company July 1, 1998.
(6)       Stanley I.  Garnett,  II retired  from the Company  September  1,
          1998.  Salary  information for 1997 includes $182,075 paid to Mr.
          Garnett  through  a  consulting  firm  that was  retained  by the
          Company prior to his employment by the Company. No information is
          provided for 1996 because he was not an executive  officer of the
          Company during that year.

                   The  following  table  contains  information  with respect to
performance  shares  granted  in 1998 to the  Named  Executive  Officers  of the
Company under the LTIP:
<TABLE>
<CAPTION>

                                            LONG-TERM INCENTIVE PLAN(1)
                                                  AWARDS IN 1998


                              Number of         Performance
                              Performance          Period                  Estimated Payout at End of Period (3)      
      Name                    Shares (2)          Covered            Threshold           Target                    Maximum   
     ------                   ------------      -----------      ---------------     -----------------        ----------------

<S>                               <C>           <C>                <C>                  <C>                     <C>  
Richard Korpan                    17,171        1998-2000          4,293 shares         17,171 shares           34,342 shares
Joseph H. Richardson               8,293        1998-2000          2,073 shares          8,293 shares           16,586 shares
Richard D. Keller                  7,707        1998-2000              0 shares          7,707 shares           21,194 shares
Jeffrey R. Heinicka                2,924        1998-2000            731 shares          2,924 shares            5,848 shares
Kenneth E. Armstrong               2,446        1998-2000            621 shares          2,446 shares            4,892 shares
Jack B. Critchfield               17,821        1998-2000          4,455 shares         17,821 shares           35,642 shares
Stanley I. Garnett, II             6,341        1998-2000          1,585 shares          6,341 shares           12,682 shares
</TABLE>


(1)      The LTIP is a Common  Stock  and  cash-based  incentive  plan to reward
         participants for long-term  performance of the Company. It was approved
         by the shareholders in 1990. See the Long-Term  Incentive  Compensation
         portion of the  Report of the  Compensation  Committee  of the Board of
         Directors on pages 18-19 for additional information.

(2)      The number of  performance  shares  granted is based on a percentage of
         base  salary  in effect at the time of each  award  and is  subject  to
         automatic  increase or decrease on a prorated basis in accordance  with
         changes to a participant's  base salary or LTIP percentages  throughout
         the  performance  cycle.  In the  event of a change in  control  of the
         Company,  150% of all performance shares granted to the Named Executive
         Officers under the LTIP and then  outstanding  would  automatically  be
         considered  earned and would be paid in shares of  unrestricted  Common
         Stock  together  with shares of  unrestricted  Common Stock payable for
         dividend equivalents accrued through the date of the change in control.

(3)      Payouts for the 1998-2000  performance  cycle are based on a comparison
         of the Company's  three-year  average annual total  shareholder  return
         ("TSR") against an industry peer group.

                                        14
<PAGE>


Pension Plan Table

The table  below  illustrates  the  estimated  annual  benefits  (computed  as a
straight  life annuity  beginning  at  retirement  at age 65) payable  under the
Company's  Retirement  Plan for  Exempt  and  Nonexempt  Employees  ("Retirement
Plan"),  Nondiscrimination  Plan  and  Supplemental  Executive  Retirement  Plan
("SERP") for specified final average compensation and years of service levels.
<TABLE>
<CAPTION>

                       Estimated Aggregate Annual Retirement Benefits Payable Under
                              the Retirement Plan for Exempt and Nonexempt Employees,
                                            Nondiscrimination Plan and
                                   Supplemental Executive Retirement Plan             

Average Annual
 Compensation                                                       Service Years                                    
- --------------     --------------------------------------------------------------------------------------------------
                      5            10             15             20             25            30       35 or more
                   --------------------------------------------------------------------------------------------------
<S>               <C>           <C>          <C>              <C>            <C>            <C>

$  200,000        $ 37,500      $ 75,000     $ 112,500        $120,000       $120,000       $120,000       $126,000
   300,000          56,250       112,500       168,750         180,000        180,000        180,000        189,000
   400,000          75,000       150,000       225,000         240,000        240,000        240,000        252,000
   500,000          93,750       187,500       281,250         300,000        300,000        300,000        315,000
   600,000         112,500       225,000       337,500         360,000        360,000        360,000        378,000
   700,000         131,250       262,500       393,750         420,000        420,000        420,000        441,000
   800,000         150,000       300,000       450,000         480,000        480,000        480,000        504,000
   900,000         168,750       337,500       506,250         540,000        540,000        540,000        567,000
 1,000,000         187,500       375,000       562,500         600,000        600,000        600,000        630,000
 1,100,000         206,250       412,500       618,750         660,000        660,000        660,000        693,000
 1,200,000         225,000       450,000       675,000         720,000        720,000        720,000        756,000
 1,300,000         243,750       487,500       731,250         780,000        780,000        780,000        819,000
 1,400,000         262,500       525,000       787,500         840,000        840,000        840,000        882,000
 1,500,000         281,250       562,500       843,750         900,000        900,000        900,000        945,000
 1,600,000         300,000       600,000       900,000         960,000        960,000        960,000      1,008,000

</TABLE>

     The Named  Executive  Officers  are entitled to benefits  under the SERP.
These benefits are offset by the benefits  payable under the Retirement Plan and
the  Nondiscrimination  Plan, as well as 50% of the  executive's  primary Social
Security  benefit.  The  estimated  annual SERP benefit for the Named  Executive
Officers  (prior to any offsets) may be determined  using the Pension Plan Table
set forth above. For these purposes, the current compensation for each executive
that would be used in calculating  benefits under the SERP is substantially  the
same as the three year  average of the salary and bonus  reported in the summary
compensation  table,  and the number of years of deemed  credited  service  that
would be used in calculating  benefits under the SERP for each such executive is
as  follows:  Mr.  Korpan,  35 years of  service;  Mr.  Richardson,  23 years of
service; Mr. Keller, 20 years of service; Mr. Heinicka, 21 years of service; Mr.
Armstrong,  15 years of service;  Dr. Critchfield,  35 years of service; and Mr.
Garnett,  6 years of service.  Under the formula used for  calculating  benefits
under the SERP, the maximum benefit  payable to each Named Executive  Officer 
would be reached  at 16 years of deemed  credited  service  unless  the  Named
Executive Officer would have 35 years of deemed  credited  service.

     Accrued  benefits may also be paid under each of the Retirement Plan, 
Nondiscrimination  Plan and  SERP if a  participant  terminates  employment
before age 65 and meets the requirements for early retirement,  disability,
death or other  termination-of-employment  benefits after  becoming  vested
under the rules of the particular plan.

    Under  the  Retirement  Plan  and  the   Nondiscrimination   Plan,  the
compensation  taken into account in  calculating  benefits is salary  only.  The
years of credited  service that would be used in calculating  benefits under the
formula applicable to the Retirement Plan and the  Nondiscrimination  Plan (1.8%
of final  average  earnings  for each year of service)  for the Named  Executive
Officers in the summary  compensation table are as follows: Mr. Korpan, 10 years
of  service;  Mr.  Richardson,  23 years of  service;  Mr.  Keller,  20 years of
service;  Mr. Heinicka,  21 years of service; Mr. Armstrong,  12 years of
service;

                                        15
<PAGE>

Dr.  Critchfield,  15  years of  service;  and Mr.  Garnett  1 year of
service. The benefits under the Retirement Plan and the  Nondiscrimination  Plan
are subject to offset by an amount  equal to 1 1/7% of a  participant's  primary
Social Security benefit for each year of service (with a maximum offset of 40%).

         In the event of a change  in  control,  each  Named  Executive  Officer
currently  employed by the Company would receive  credit under the SERP for five
additional  years of  service,  but in no event would such  additional  years of
credited  service cause the maximum benefit to be increased.  If a participant's
employment  were terminated  following a change in control,  the benefit payable
from the SERP would be as follows:  (1) an annuity at age 55 through 59, subject
to early  payment  reductions in the amount of 3% for each year prior to age 60,
or at age 60 without reduction;  (2) the amount of any federal excise taxes (and
income taxes on any reimbursement under this provision) imposed on the executive
under Section 4999 of the Internal  Revenue Code; and (3) a 50% surviving spouse
benefit payable upon death.

Employment Contracts, Termination of Employment and Change-in-Control
Arrangements

         In 1998, the Company amended its 1995 employment agreement with Mr.
Korpan.  The term of the  agreement is from March 1, 1998  through  February 28,
2002.  On each  March 1,  beginning  with  March 1,  2000,  the  agreement  will
automatically be extended for one additional year,  unless either party gives 90
days' written notice to the contrary.  The agreement provides for an annual base
salary of not less than $660,000 with award  opportunities  as a participant  in
the Management  Incentive  Compensation  Plan ("MICP") and LTIP of not less than
the level  authorized  for any  other  executive  officer  of the  Company.  The
agreement  establishes minimum annual retirement benefits that increase with Mr.
Korpan's  tenure.  The  agreement  also  provides for the payment of  comparable
retirement  benefits to his surviving spouse as well as payment to his estate of
the base  salary  and MICP  target  bonus  for the year in which  death  occurs.
Severance pay  established in the agreement is three times the sum of his annual
base pay and MICP target  bonus.  Severance pay is due upon  termination  by the
Company without cause or upon  termination by the employee for good reason.  The
agreement  contains  restrictive  covenants that apply for a period of two years
after  termination of employment.  The Company will pay Mr. Korpan's  attorneys'
fees in the  event of an  action  to  enforce  the  agreement  after a change in
control.  He will be  entitled  to an  additional  payment in the event that any
payment or  benefit  under the  agreement  would  subject  him to the excise tax
imposed  under  Section 4999 of the Internal  Revenue  Code.  To the extent that
benefits  are  payable  under both Mr.  Korpan's  employment  agreement  and the
agreement  referred  to in the next  paragraph,  they are payable to the maximum
extent under either, but not both, of those agreements.

         Change-in-control  benefits were previously  included in the SERP which
was  originally  adopted August 1, 1989, and which has been amended from time to
time. In 1998, the Company entered into  individual  agreements with each of the
Named Executive Officers,  except Jack B. Critchfield,  dealing with a change in
control as defined in each agreement.  These agreements  implemented  changes to
the  change-in-control  benefits previously included in the SERP and reduced the
cost to the Company in the event a change in control  occurs.  In the event of a
change in control,  each Named Executive  Officer would receive credit under the
SERP for five  additional  years of  service.  Each  agreement  establishes  the
conditions of employment during an employment period which commences on the date
of any change in control and lasts until the  earliest to occur of: (1) the date
which is 36 months from the date of any such change in control;  or (2) the date
of termination  of employment of the Named  Executive  Officer.  In the event of
termination of employment following a change in control, each agreement provides
for the  following:  (1) a  severance  payment  equal to two and a half or three
times the Named Executive  Officer's base salary and annual bonus; (2) payout in
cash at maximum of  performance  shares granted under the LTIP after a change in
control  and,  in one  instance,  payout of the  difference  between  actual and
maximum of performance  share awards paid out as a result of the  occurrence of
a change in control;

                                        16
<PAGE>

(3) welfare benefits for the Named Executive  Officer for a maximum of
thirty months after  termination with lifetime access to medical  insurance with
the executive  paying the full cost  thereafter;  (4) the payment of the premium
for group executive excess liability  insurance for 15 years; (5) tax assistance
up to  $15,000;  (6) the  payment of  reasonable  attorneys'  fees and  expenses
related to disputes involving the agreement; and (7) reimbursement of relocation
expenses not covered by another  employer and not in excess of $10,000  incurred
within 30 months of termination.

         Jack B. Critchfield  retired July 1, 1998. Dr. Critchfield  receives an
annual retirement benefit pursuant to the "normal retirement"  provisions of the
SERP of $644,009  under the 75% Joint and  Survivor  payment  option.  After his
death,  his  spouse  will  receive  an  annual  survivor  benefit  of  $489,104.
Approximately  74% of those benefits are payable  pursuant to the SERP, with the
balance payable under the Retirement and  Nondiscrimination  Plans.  The Company
will  also pay 79% of his  Company  medical  insurance  premiums  and 59% of his
spouse's.

         Stanley I. Garnett,  II retired September 1, 1998. Mr. Garnett receives
an annual retirement benefit under the "early retirement" provisions of the SERP
of $79,943 from the SERP under the 100% Joint and Survivor payment option. After
his death, his spouse will receive an annual retirement  benefit of $79,943 from
the SERP.  In  addition,  Mr.  Garnett will receive  $15,882  annually  from the
Company for life.  The  Company  will pay 100% of his and his  spouse's  medical
premium until August 31, 1999.  Beginning September 1, 1999, Mr. Garnett and his
spouse  will have the option to continue  medical  coverage by paying the entire
premium amount.


Report of the Compensation Committee of the Board of Directors

   Executive Compensation Design

         The  Company's  executive  compensation  system is intended to attract,
retain and motivate high quality  executives with individually  tailored market-
and  performance-based  compensation  packages that reward protection of Company
assets and enhancement of shareholder  value. The Compensation  Committee of the
Board of Directors of Florida Progress Corporation (the "Committee"),  comprised
solely of non-employee directors,  approves total compensation opportunities and
awards for  executive  officers of the Company  and  Florida  Power.  The target
compensation for each executive officer is established annually by the Committee
and is made up of three principal components: base salary; annual incentive cash
compensation;  and long-term  incentive  compensation  payable in cash or Common
Stock.  A  significant   portion  of  each  executive   officer's  total  target
compensation is variable, at risk and dependent upon the Company's annual
and long-term performance.

         In determining target compensation, the Committee reviews market values
compiled by human resource  professionals from several independent surveys based
upon an equal blend of  compensation  levels of both electric  power and general
industry median rates,  where  possible.  This philosophy is intended to reflect
the changing nature of the electric  utility  industry and to recognize the fact
that pay practices in the future must be adequate to attract talented  employees
from other industries.  In 1998, the Committee  received an updated  competitive
compensation  analysis  for total  direct  compensation  prepared  by Towers and
Perrin, a benefits consulting firm, for each executive officer.

         The  Committee  believes  its  "pay-for-performance"  program,  which
compensates an executive officer at his or her target level of compensation only
if  specific  goals  are  achieved,  is a fair  way to  structure  an  executive
compensation  program.  The program rewards  executives for meeting  performance
targets, thus producing benefits for the entire Company and its shareholders.

         A discussion of the three compensation components and the actions taken
by the Committee  with respect to  compensation  reported for 1998 for the Named
Executive Officers
follows:

Base Salary

         The base salary  component  is based,  in most  instances,  on an equal
weighting  of market data from both  utility and general  industry  sources.  An
executive  officer's  base salary will

                                        17
<PAGE>

vary   within   this    competitive    framework   based   on   experience,
responsibilities,  leadership and performance.  As a result, updated market data
indicated  that  increases  were  appropriate  in 1998 for the  Named  Executive
Officers as is reflected in the Summary  Compensation  Table.  For the Company's
CEO,  the  Committee  took into  consideration  the  planned  transition  of the
Company's CEO to Chairman of the Board and  established  his 1998 base salary in
accordance   with  a  market  value  range  which   included   those   increased
responsibilities. Annual Incentive Cash Compensation

     The   Company's   MICP  provides   annual   incentive   cash   compensation
opportunities  to officers and key  employees  of the Company and Florida  Power
(including  the  Named  Executive   Officers)  by  creating   performance  award
opportunities  associated  with the  achievement  of corporate and business unit
goals.  For 1998, the goals  associated  with the threshold,  target and maximum
payout levels of the MICP were established by the Committee to include corporate
staff  performance   measures  as  well  as  strategic   business  unit  ("SBU")
performance  measures.  The  performance  measures for Florida Power were broken
down into four levels (50%,  100%,  150% and 200% of target) with weightings for
both company  financial and SBU performance  based on the  executive's  level of
influence in the  organization.  SBU goals were  designed to reward  shareholder
value added with  corresponding  incentive  payouts.  The CEO of Florida Power's
incentive  opportunity is based on the overall financial  performance of Florida
Power.   The   weighting  for  corporate   staff  vice   presidents'   incentive
opportunities  are based 70% on the  overall  financial  performance  of Florida
Power and 30% on the SBU goals. The CEO of Electric Fuels' incentive opportunity
continues to be based on the net income and return on invested  capital  targets
of Electric  Fuels with a maximum  payout  level of 150% of target.  The Company
CEO's  incentive  opportunity  is based on a weighting of total Company  results
with Florida Power at 80%,  Electric  Fuels at 15% and corporate and other at 5%
with a maximum payout level of 190% of target.

         The 1998 annual incentive  compensation  opportunities at target payout
level for the Named  Executive  Officers  ranged from 40% to 60% of base salary.
None of the target  opportunities were increased from 1997, including the target
opportunity established for the Company's CEO of 60%.

         The amounts  contained in the bonus column of the Summary  Compensation
Table for the Named  Executive  Officers (other than the Company's CEO) for 1998
are the result of the Committee's determination that 1998 results were above the
target goal  established  for Florida  Power and slightly  below the target goal
established for Electric  Fuels.  Florida Power's results were capped at 150% of
target since the results in excess  thereof were  attributable  to the impact of
weather upon corporate performance.  The amount contained in the bonus column of
the Summary  Compensation  Table for the Company's CEO and Dr.  Critchfield  for
1998 is based on achievement at 150% of the target goal, the same as the Florida
Power goal as capped.  The  amounts  contained  in the bonus  column for all the
Named  Executive  Officers were the result of the  application of a mathematical
formula  that  converts  the  goal  levels  achieved  into  dollar  amounts  and
adjustments  made by the Company's CEO, plus or minus up to 10%, with respect to
three of the Named Executive Officers in accordance with his authority under the
plan.

     Long-Term Incentive Compensation

         To facilitate  executive  stock ownership and align the interest of key
executives  with  that of the  Company's  other  shareholders  in the  long-term
performance of the Company,  the Committee  awarded in 1998 the Named  Executive
Officers  the  opportunity  to earn  Common  Stock or cash  through the grant of
performance shares under the Company's LTIP, as indicated in the table appearing
on page 14. To date,  under the LTIP,  the  Committee  has  granted  performance
shares for nine  consecutive  three-year  performance  cycles beginning with the
1991-1993 performance cycle.

         To the extent earned,  performance  shares are converted into shares of
unrestricted Common Stock;  however, if certain stock ownership  guidelines
have been met, a participant may elect to convert such  performance  shares into
either unrestricted Common Stock or cash.

                                        18
<PAGE>

         The financial  goals for the 1996-1998  performance  cycle of the LTIP
were  established  by the  Committee to be the same as the annual ROE goals used
for the MICP for 1996 and the  Company's  TSR against an industry peer group for
1997 and 1998.  The goal for the CEO of Electric  Fuels also included a two-year
earnings growth and return on invested capital (ROIC) goal for 1997 and 1998.

         The payouts listed in the Long- Term Compensation column of the Summary
Compensation Table for the Named Executive Officers on page 13 for the 1996-1998
performance  cycle are the result of the  Committee's  determination  of maximum
achievement of Florida Power's 1996 ROE goal,  slightly below target achievement
of Electric Fuels's 1996 ROE goal, above target  achievement of Electric Fuels's
1997 and 1998 earnings growth and ROIC goals and above target achievement of the
1997 and 1998 TSR goal.  The payout to Florida  Power's CEO was based on Florida
Power's ROE  results  for 1996 and TSR results for 1997 and 1998.  The payout to
Electric  Fuels's CEO was based on  Electric  Fuels's ROE results for 1996 and a
weighting  of  Electric  Fuels's  earnings  growth and ROIC  results 75% and TSR
results 25% for 1997 and 1998.  The LTIP  payouts to all other  Named  Executive
Officers,  including the Company's CEO were based on (1) the weighted average of
the 1996 ROE results for Florida  Power (85%) and  Electric  Fuels (15%) and (2)
the  results  for the 1997 and 1998  TSR.  A  mathematical  formula  was used to
convert the goal level  achieved into the number of  performance  shares earned;
then,  dividend  equivalents on shares earned for the period of the  performance
cycle were added.  All payouts to currently  employed Named  Executive  Officers
were made in shares of Common Stock.

         During 1998, the Committee  approved the number of  performance  shares
granted to each Named  Executive  Officer (other than the Company's CEO) for the
1998-2000  performance  cycle that had a value on the date of grant equal to 40%
or 75% of 1998 base  salary,  depending  on the total  compensation  opportunity
established  by the Committee  for each  executive.  Increases  were made to the
target  percentages  for  several  of the  Named  Executive  Officers  from  the
percentages  used in the  previous  performance  cycle due to  increased  market
values.  The grants are subject to automatic  increase or decrease on a prorated
basis  in  accordance  with  changes  to a  participant's  base  salary  or LTIP
percentage  during  the  performance  cycle.  For  the  Company's  CEO  and  Dr.
Critchfield,  the  number  of  performance  shares  granted  for  the  1998-2000
performance  cycle  had a value on the  date of grant  equal to 100% of his 1998
base salary which was  increased  from the previous  year based upon a review of
updated market data and the planned transition of the Company's CEO to Chairman.

   Deductibility of Executive Compensation

         Section  162(m) of the  Internal  Revenue Code would deny the Company a
deduction for  compensation  paid to each Named  Executive  Officer in a taxable
year to the extent it exceeds $1 million per  officer,  unless the  compensation
qualifies as "performance-based  compensation." In 1997, the Committee rescinded
an amendment to the Company's  MICP that provided for the mandatory  deferral of
annual  cash  incentive  compensation  which would not qualify for a Company tax
deduction due to Section 162(m) of the Internal  Revenue Code until such time as
it becomes  deductible.  The MICP deferral was no longer effective in preserving
the full  deduction  and the  Committee  has  determined  that the amount of the
foregone deduction for 1998 was not material.

Respectfully submitted,

Richard A. Nunis, Chairman since 8/98
W. D. ("Bill") Frederick, Jr.
Clarence V. McKee
Jean Giles Wittner, Chairman until 8/98

                                        19
<PAGE>

Company Performance


         The following graph compares the Company's performance,  as measured by
the change in price of its  Common  Stock plus  reinvested  dividends,  with the
Standard  & Poor's ("S & P") 500 stock  index and the S & P  Electric  Companies
stock index for the five years ended December 31, 1998:

     COMPARISON OF FIVE YEAR  CUMULATIVE  TOTAL  RETURN*
     AMONG FLORIDA  PROGRESS CORPORATION, THE S & P 500 INDEX
             AND THE S & P ELECTRIC COMPANIES INDEX


                    [GRAPH]



                             1993     1994     1995     1996    1997     1998

Florida Progress              100       96      120      120     156      187
S & P 500                     100      101      139      171     229      294
S & P Electrics               100       87      114      114     144      166

     * $100 invested on 12/31/93 in stock or index,  including  reinvestment of
dividends.  Fiscal  year  ending  December  31. 

 Relationship  with  Independent Accountants

         The  firm of  KPMG  LLP,  which  has  been  the  Company's  independent
certified  public  accountants  since February 2, 1990,  was  recommended by the
Audit Committee and approved by the Board of Directors as the Company's  auditor
for the year ended December 31, 1998.  Representatives  of KPMG LLP are expected
to be  present  at the  Annual  Meeting,  will  have the  opportunity  to make a
statement if they desire 
                                        20
<PAGE>

to do so and are expected to be available to respond to appropriate questions.

         On  February  3,  1999,  the  Company  again  selected  KPMG LLP as its
independent auditors for the current year.

2000 Shareholder Proposals

         Proposals  of  shareholders  intended  to  be  included  in  the  proxy
statement and presented at the 2000 Annual Meeting must be received on or before
November 12, 1999. Shareholder proposals submitted outside the foregoing process
must  satisfy the advance  notice  provisions  of the  Company's  Bylaws,  which
require  timely notice by  shareholders  in proper form for other business to be
conducted at an annual meeting. To be timely, in addition to other requirements,
a  shareholder's  notice  must be  delivered  to or mailed and  received  at the
principal  executive  offices of the Company not less than 90 days nor more than
120 days prior to the date of the annual meeting; provided, however, that in the
event that less than 100 days' notice or prior public  disclosure of the date of
the annual meeting is given or made to  shareholders,  notice by the shareholder
in order to be timely must be so  received  not later than the close of business
on the 10th day following the day on which such notice of the date of the annual
meeting was mailed or such public  disclosure of the date of the annual  meeting
was made,  whichever occurs first.  Proposals should be sent to the Secretary of
the Company,  Florida  Progress  Corporation,  P.O. Box 33042,  St.  Petersburg,
Florida 33733.

General

         In the event that any other  matters  properly  come  before the Annual
Meeting,  the persons  named in the form of proxy  intend to vote all proxies in
accordance with their judgment on such matters.

         Enclosed  is the  Annual  Report  of the  Company  for the  year  ended
December 31, 1998. It is not to be regarded as proxy soliciting material.


By order of the Board of Directors,

Kathleen M. Haley
Corporate Secretary


<PAGE>



                               [LOGO]
                              FLORIDA
                              PROGRESS
                             CORPORATION
                                                         I M P 0 R T A N T

                                      YOUR PROXY CARD IS BELOW


  Your proxy card is attached below. Please follow these steps:

  1.       Please clearly mark your voting selections on the reverse side.

  2.       Please sign and date your card on the reverse side.

  3.       Please detach and return to us in the enclosed postage-paid envelope.

  4.       Please help us avoid the expense of follow-up mailings by completing
           and returning your proxy card promptly.

                                                           (DETACH HERE)

                                     PROXY

           FLORIDA PROGRESS CORPORATION - Annual Meeting, April 17, 1998


                  Proxy solicited on behalf of the Board of Directors


     The undersigned  hereby  appoints  Richard Korpan and Kathleen M. Haley and
each of them, with power of substitution,  proxies to represent, and to vote all
shares of Common Stock of Florida Progress Corporation, which the undersigned is
entitled  to vote,  at the  Annual  Meeting  of  Shareholders  to be held in St.
Petersburg,  Florida  on  April  16,  1999,  at 9 a.m.  EDT,  and at any and all
adjournments thereof, and hereby revokes any prior proxies given with respect to
such stock,  and the undersigned  authorizes the voting of such stock as follows
on the reverse side.


SEE REVERSE   CONTINUED AND TO BE SIGNED ON THE REVERSE SIDE      SEE REVERSE
   SIDE                                                               SIDE



LOGO]   FLORIDA
         PROGRESS
         CORPORATION


P.O. BOX 9398
BOSTON, MA  02205-9398

                                     I M P 0 R T A N T

                                  YOUR PROXY CARD IS BELOW

   Your proxy card is attached below. Please follow these steps:
 
     1.       Please clearly mark your voting selections.
 
     2.       Please sign and date your card.
 
     3.       Please detach and return to us in the enclosed postage-paid
              envelope.
 
     4.       Please help us avoid the expense of follow-up mailings by 
              completing and returning your proxy card promptly.

                                 (DETACH HERE)
   

  |X|Please mark
     votes as in
     this example.

     This  proxy when  properly  executed  will be voted in the manner  directed
herein by the undersigned  shareholder.  If no contrary  specification  is made,
this proxy will be voted "FOR" the nominees listed in the Election of Directors.

Election of Directors
Class II Nominee:       Richard Korpan
Class III Nominees:     Clarence V. McKee, Esq.,
                        Richard A. Nunis, Jean Giles Wittner

                   FOR         WITHHELD
                   |_|           |_|
   |_| ________________________________
    For all nominees except those written on the line above.



     In their  discretion,  the proxies are  authorized  to vote upon such other
matters as may properly come before the meeting or any adjournment thereof.

MARK HERE IF YOU PLAN TO ATTEND THE MEETING                     |_|


MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT                   |_|


(Please mark, date, sign, detach and mail in the enclosed envelope.)

     When signing as  attorney,  executor,  administrator,  trustee or guardian,
please give title.  For joint  account,  each joint owner  should  sign.  If the
signer is a corporation,  please sign full  corporation  name by duly authorized
officer. If a partnership, please sign in partnership name by authorized person.



Signature:_______________ Date:______ Signature:_____________   Date: __________


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