FLORIDA PROGRESS CORP
S-3, 2000-06-14
ELECTRIC SERVICES
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<PAGE>   1


     As filed with the Securities and Exchange Commission on June 14, 2000
                                                  Registration No. 333-________

===============================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-3


                             Registration Statement
                                     Under
                           The Securities Act of 1933


                          FLORIDA PROGRESS CORPORATION
                          ----------------------------
             (Exact name of registrant as specified in its charter)


         Florida                                        59-2147112
         -------                                        ----------
(State of Incorporation)                   (I.R.S. Employer Identification No.)


                               One Progress Plaza
                         St. Petersburg, Florida 33701
                        Telephone number: (727) 824-6400
                        --------------------------------
  (Address, including zip code, and telephone number, including area code, of
                   Registrant's principal executive offices)


                           Pamela A. Saari, Treasurer
                          Florida Progress Corporation
                               One Progress Plaza
                            St. Petersburg, FL 33701
                        Telephone number: (727) 820-5871
                        --------------------------------
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)


         Approximate date of commencement of proposed sale to the public: From
time to time after the effective date of this Registration Statement.


         If the only securities being registered on this Form are being
offered pursuant to dividend or interest reinvestment plans, check the
following box. [ ]


         If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, other than securities offered only in connection with
dividend or interest reinvestment plans, please check the following box. [X]




<PAGE>   2

         If this Form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, please check the
following box and list the Securities Act registration statement number of the
earlier registration statement for the same offering. [ ] ____________

         If this Form is a post-effective amendment filed pursuant to Rule
462(c) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ] ____________

         If delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box. [ ]

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>

                                                                  Proposed
Title of Each                                  Proposed           maximum
Class of                                        Maximum           aggregate       Amount of
Securities to            Amount to           Offering Price       offering       Registration
be registered         be registered(1)         Per unit(2)        price(2)           Fee
----------------------------------------------------------------------------------------------
<S>                   <C>                    <C>                  <C>            <C>

Common Stock,
without
par value(2)(3)         500,000 Shs.            $47.65625         $23,828,125       $6,291

Rights to purchase
units of Series A
Junior Participating
Preferred Stock              (3)                   (4)                (4)             (5)
</TABLE>

(1)      Pursuant to Rule 416, this Registration Statement also relates to such
         indeterminate number of additional securities as may be issuable as a
         result of stock splits, stock dividends, recapitalizations, mergers,
         reorganizations, combinations or exchange of shares or other similar
         events. Pursuant to Rule 429 under the Securities Act, the prospectus
         relating to this registration statement will be used as a combined
         prospectus in connection with this registration statement and the
         Registration Statement on Form S-3 (No. 333-07853), that was filed
         with the Commission on July 10, 1996 (the "Earlier Registration
         Statement"), as to which 30,696 shares of Common Stock remain unsold.
         This Registration Statement shall also constitute post-effective
         Amendment No. 1 to the Earlier Registration Statement, which shall
         become effective concurrently with this Registration Statement in
         accordance with Section 8(c) of the Securities Act of 1933.

(2)      Estimated solely for the purpose of calculating the registration fee
         in accordance with Rule 457(c) under the Securities Act of 1933, as
         amended (the "Act"), and based on the average of the high and low
         sales prices of the Common Stock in New York Stock Exchange Composite
         Transactions on June 12, 2000.



<PAGE>   3

(3)      The rights ("Rights") to purchase units of Series A Junior
         Participating Preferred Stock ("Series A Preferred") presently are
         attached to and will trade with the Common Stock. Each share of Common
         Stock presently has associated with it approximately two-thirds of one
         Right to purchase one one-hundredth of a share of Series A Preferred,
         subject to adjustment.

(4)      The value attributable to the Rights, if any, is reflected in the
         market price of the Common Stock.

(5)      Since no separate consideration is paid for the Rights, the
         registration fee for such securities is included in the registration
         fee for the Common Stock.


         The Registrant hereby amends this Registration Statement on such date
or dates as may be necessary to delay its effective date until the Registrant
shall file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.




<PAGE>   4

         Legend for left hand margin of cover of prospectus:

The information in this Prospectus is not complete and may be changed. We may
not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This Prospectus is not an
offer to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale of these securities is not
permitted.

Heading for top of Prospectus, in red:

                   SUBJECT TO COMPLETION DATED June 14, 2000

PROSPECTUS

                          FLORIDA PROGRESS CORPORATION
                            PROGRESS PLUS STOCK PLAN

         The Progress Plus Stock Plan (the "Plan") of Florida Progress
Corporation (the "Company") provides shareholders of Florida Progress
Corporation Common Stock, without par value (the "Common Stock"), with an
economical and convenient method of purchasing additional shares of Common
Stock. In addition, NONSHAREHOLDERS WHO ARE RESIDENTS OF THE STATE OF FLORIDA
may enroll in the Plan by making an initial cash investment. EMPLOYEES OF THE
COMPANY AND ITS SUBSIDIARIES may also purchase Common Stock through automatic
payroll deductions. See "DESCRIPTION OF THE PLAN" beginning on page 4 for
further information concerning the Plan.

         Investment options offered under the Plan are:

         FULL DIVIDEND REINVESTMENT--Reinvest cash dividends on all Registered
         Shares of Common Stock held by you in certificate form and all shares
         credited to your Plan account.

         PARTIAL DIVIDEND REINVESTMENT--Receive cash dividends by check on a
         portion of the Registered Shares held by you and/or a portion of the
         whole shares of Common Stock credited to your Plan account and
         reinvest the cash dividends on the remainder of your shares.

         CASH INVESTMENTS ONLY--Cash investments may be made at any time, up to
         $100,000 per calendar year, with or without reinvesting dividends.

         Cash dividends, cash investments and payroll deductions will be used
to purchase shares of Common Stock which, at the option of the Company, will be
either newly issued or will be purchased on behalf of Plan Participants in the
open market by an Independent Agent.



<PAGE>   5

         The price of newly issued shares will be the average of the high and
low sales prices of the Company's Common Stock as discussed in Question 17. The
price of shares purchased in the open market will be the weighted average price
at which the Independent Agent acquires the shares as also discussed in
Question 17.

         This Prospectus relates to 530,696 shares of Common Stock of the
Company and should be retained for future reference.


                                --------------


THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR BY ANY STATE SECURITIES COMMISSION NOR HAS THE
SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.


                                 --------------


                  THE DATE OF THIS PROSPECTUS IS JUNE __, 2000


                             AVAILABLE INFORMATION

         The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act") and in
accordance therewith files reports, proxy statements and other information with
the Securities and Exchange Commission (the "SEC"). Reports, proxy statements
and other information filed by the Company can be inspected and copied at the
SEC's Public Reference Section, 450 Fifth Street, N.W., Washington, D.C. 20549,
and the following Regional Offices of the SEC: 7 World Trade Center, Suite
1300, New York, New York 10048; and Citicorp Center, 500 West Madison Street,
Suite 1400, Chicago, Illinois 60661-2511, and copies of such material can be
obtained from the Public Reference Section of the SEC, 450 Fifth Street, N.W.,
Washington, D.C. 20549, at prescribed rates. The SEC maintains a web site at
http://www.sec.gov containing reports, proxy and information statements and
other information regarding registrants, including the Company, that file
electronically with the SEC. Please call the SEC at 1-800-SEC-0330 for further
information on the public reference rooms. You may also obtain filed documents
from commercial document retrieval services (some of which also provide on-line
delivery). In addition, the Common Stock of the Company is listed on, and
reports, proxy material and other information concerning the Company may be
inspected at, the New York Stock Exchange, 20 Broad Street, New York, New York
10005, and the Pacific Stock Exchange, 301 Pine Street, San Francisco,
California 94104.

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents filed by the Company with the SEC (File No.
1-8349), as amended, are incorporated herein by reference:



<PAGE>   6

         1.       Annual Report on Form 10-K for the year ended December 31,
1999, as filed with the SEC on March 30, 2000.

         2.       Quarterly Report on Form 10-Q for the quarter ended March 31,
2000, as filed with the SEC on May 15, 2000.

         3.       Current Reports on Form 8-K dated January 27, February 24 and
April 27, 2000, as filed with the SEC on January 31, February 25 and April 27,
2000.

         4.       The description of the Common Stock of the Company contained
in Item 4 of the Company's Registration Statement on Form 8-B (No. 1-8349),
that was filed with the SEC on May 21, 1982 and declared effective on July 6,
1982, as updated by the following reports of the Company, each of which is also
incorporated herein by reference: Part II, Item 2 of Quarterly Report on Form
10-Q for the quarter ended March 31, 1985 that was filed with the SEC on May
14, 1985; Part II, Item 4 of Quarterly Report on Form 10-Q for the quarter
ended March 31, 1990 that was filed with the SEC on May 14, 1990; the
description of the Company's Common Stock that is contained under the heading
"Description of Capital Stock" in the Company's Registration Statement on Form
S-3 (No. 33-51573) that was filed with the SEC on December 17, 1993 and
declared effective on December 28, 1993; Item 5 of the Current Report on Form
8-K dated November 21, 1991 that was filed with the SEC on November 27, 1991;
and the Registration Statement on Form 8-A/A dated August 30, 1999, as filed
with the SEC on August 30, 1999.

         All documents filed by the Company pursuant to Section 13(a), 13(c),
14 or 15(d) of the Exchange Act after the date of this Prospectus and prior to
the termination of the offering shall be deemed to be incorporated by reference
in this Prospectus from the date of filing of such documents.

         THE COMPANY WILL PROVIDE WITHOUT CHARGE TO EACH PERSON, INCLUDING ANY
BENEFICIAL OWNER, TO WHOM A COPY OF THIS PROSPECTUS HAS BEEN DELIVERED, UPON
THE WRITTEN OR ORAL REQUEST OF ANY SUCH PERSON, A COPY OF ANY AND ALL OF THE
DOCUMENTS REFERRED TO ABOVE WHICH HAVE BEEN OR MAY BE INCORPORATED IN THIS
PROSPECTUS BY REFERENCE, OTHER THAN EXHIBITS TO SUCH DOCUMENTS, UNLESS SUCH
EXHIBITS ARE SPECIFICALLY INCORPORATED BY REFERENCE. REQUESTS FOR SUCH COPIES
SHOULD BE DIRECTED TO: FLORIDA PROGRESS CORPORATION, INVESTOR RELATIONS, P.O.
BOX 14042, ST. PETERSBURG, FLORIDA 33733 OR TELEPHONE TOLL FREE 1-800-937-2640.

                                  THE COMPANY

         Florida Progress Corporation is a diversified electric utility holding
company headquartered in St. Petersburg, Florida and was incorporated in
Florida on January 21, 1982. The Company's primary subsidiary is Florida Power
Corporation ("Florida Power"). Florida Power was incorporated in Florida in
1899 and is an operating utility engaged in the generation,



<PAGE>   7

purchase, transmission, distribution and sale of electricity primarily within
the State of Florida. Florida Power's service area covers about 20,000 square
miles in central and northern Florida and along the west coast of the state and
includes St. Petersburg and Clearwater as well as the areas surrounding Walt
Disney World, Orlando, Ocala and Tallahassee.

         The Company's diversified operations are owned directly or indirectly
through Progress Capital Holdings, Inc. ("PCH"), a Florida corporation and
wholly owned subsidiary of the Company that was incorporated in 1988. PCH holds
the capital stock of, and provides funding for, the Company's diversified
subsidiaries. Its principal subsidiary is Electric Fuels Corporation. Formed in
1976, Electric Fuels is a coal mining and transportation services company
serving utility and industrial companies, including Florida Power. The three
primary segments of Electric Fuels are: Energy and Related Services, Rail
Services and Inland Marine Transportation.

         Florida Progress has entered into an Amended and Restated Agreement
and Plan of Exchange dated as of August 22, 1999, Amended and Restated as of
March 3, 2000 (the "Agreement"), with Carolina Power & Light Company ("CP&L"),
and CP&L Energy, a wholly owned subsidiary of CP&L. CP&L is in the process of
restructuring whereby CP&L Energy will become the holding company of CP&L.
Under the terms of the Agreement, all of the outstanding shares of Florida
Progress will be acquired by CP&L Energy in a statutory share exchange. The
transaction has been approved by the Boards of Directors of Florida Progress,
CP&L Energy and CP&L, and is expected to close in the fall of 2000, but is
subject to certain conditions, including approval by the shareholders of
Florida Progress and CP&L, and the approval or regulatory review by certain
state and federal government agencies.

         The Company has its principal offices at One Progress Plaza, St.
Petersburg, Florida 33701, and its telephone number is (727) 824-6400.


                                USE OF PROCEEDS

         Since the requirements of Plan Participants may be satisfied by either
the issuance of new shares of Common Stock by the Company, or the purchase of
shares of Common Stock by the Independent Agent in the open market, the number
of shares of Common Stock, if any, that the Company ultimately will sell under
the Plan, or the prices at which such shares will be sold, is not known. If new
shares of Common Stock are issued by the Company under the Plan, the proceeds
from the sale will be used for working capital or other general corporate
purposes. If shares are purchased by the Independent Agent in the open market,
the Company will not receive any proceeds.


                            DESCRIPTION OF THE PLAN

         The following, which is set forth in question and answer form,
constitutes a complete statement of the Plan:


<PAGE>   8

                                  DEFINITIONS

         AUTHORIZATION CARD -- The card to be completed by a registered
         shareholder of the Company's Common Stock to participate in the Plan.

         BUSINESS DAY -- Any day on which the New York Stock Exchange is open
         for the business of trading securities.

         COMMON DIVIDEND -- The cash dividend payable on Registered Shares.

         DIVIDEND PAYMENT DATE -- The date on which dividends are payable on
         the Company's Common Stock, usually the 20th day of March, June,
         September and December.

         DIVIDEND RECORD DATE -- The date on which a person or entity must be a
         registered shareholder of Common Stock in order to receive dividends,
         usually the 5th day of March, June, September and December.

         ENROLLMENT FORM -- The form to be completed by a non-shareholder
         resident of the State of Florida in order to enroll in the Plan.

         INDEPENDENT AGENT -- The agent appointed by the Company from time to
         time, who acts on behalf of Plan Participants in buying Common Stock
         on the open market if the Company elects not to satisfy the
         requirements of Plan Participants with newly issued shares. The
         Independent Agent will also sell Plan Shares for Participants, upon
         written request directed to the Plan Administrator.

         INVESTMENT DATE -- The date on which shares of Common Stock are
         acquired under the Plan. Currently, the Investment Date is the 20th
         day of each month, unless such day is not a Business Day, in which
         case the Investment Date is the next succeeding Business Day. If the
         Company is using the Independent Agent to purchase stock for the Plan
         on the open market, and in the unlikely event that the Independent
         Agent requires more than one day to do so, the Investment Date will be
         the day on which the Independent Agent completes the purchases.

         INVESTOR RELATIONS -- The Investor Relations Department of the
         Company.

         PARTICIPANT -- An individual or entity that has submitted an
         Authorization Card, Payroll Deduction Authorization Card or Enrollment
         Form, had such card or form approved by the Plan Administrator and
         enrolled in the Plan.

         PAYROLL DEDUCTION AUTHORIZATION CARD -- The card to be completed by
         employees of the Company in order to participate in the Plan.

         PLAN ADMINISTRATOR -- Fleet National Bank, which has been appointed by
         the Company to assist in administering the Plan. The Plan
         Administrator also serves as




<PAGE>   9

         transfer agent, registrar and dividend paying agent for the Company's
         Common Stock. EquiServe Limited Partnership serves as service agent
         for the Company's transfer agent.

         PLAN DIVIDEND -- The cash dividend payable on shares of Common Stock
         held by the Plan Administrator in your Plan account.

         PLAN SHARES -- The shares of Common Stock held by the Plan
         Administrator in a Participant's Plan account.

         REGISTERED SHARES -- The shares of Common Stock for which a
         Participant holds a stock certificate.

         SAFEKEEPING SERVICE -- The service allowing Plan Participants to
         deposit any or all of their Common Stock certificates with the Plan
         Administrator for credit to their Plan account.

         SUBSIDIARIES -- All entities that are controlled by the Company
         through direct or indirect ownership of a majority of such entities'
         voting shares.

PURPOSE

1.       WHAT IS THE PURPOSE OF THE PLAN?

         The Plan offers shareholders, non-shareholders who are residents of
the State of Florida, and employees of the Company and its Subsidiaries a
convenient and economical way to purchase the Company's Common Stock. Once you
are enrolled in the Plan, cash dividends, as well as any cash investments
and/or payroll deductions, may be used to purchase shares of Common Stock (both
whole and fractional shares).

YOU SHOULD RECOGNIZE THAT THE COMPANY CANNOT ASSURE YOU OF A PROFIT OR PROTECT
YOU AGAINST A LOSS ON THE SHARES OF COMMON STOCK PURCHASED UNDER THE PLAN.

ADVANTAGES AND FEATURES

2.       WHAT ARE SOME OF THE ADVANTAGES AND FEATURES OF THE PLAN?

         -- You may elect to have your cash dividends on all or a portion of
            your shares of Common Stock automatically reinvested.

         -- You may make cash investments of up to $100,000 per calendar year
            for the purchase of Common Stock.

         -- Non-shareholders who are residents of the State of Florida may
            enroll in the Plan by making a minimum initial cash investment to
            purchase Common Stock under the terms of the Plan.



<PAGE>   10

         -- Employees of the Company and its Subsidiaries may purchase shares
            of Common Stock through automatic payroll deductions.

         -- A full investment of funds is possible under the Plan because both
            full and fractional shares will be credited to your Plan account.

         -- You may deposit all of your certificates of Common Stock with the
            Plan Administrator for safekeeping and credit to your Plan account.

         -- You will receive a statement of account as soon as practicable
            following each Investment Date on which shares are purchased.

         -- You will receive a quarterly statement of account with a record of
            your year-to-date activity as soon as practicable following each
            Dividend Payment Date.

         -- Statements of account are your continuing record of transactions
            and should be retained for tax purposes.

ADMINISTRATION

3.       WHO ADMINISTERS THE PLAN?

         Administration of the Plan is shared between the Company, the Plan
Administrator and the Independent Agent. The Plan Administrator will administer
the Plan, keep a continuous record of your participation and send you a
periodic statement of your account. If the Company elects to meet the
requirements of Plan Participants by purchasing shares of Common Stock in the
open market, the Independent Agent will act on behalf of Participants in buying
such shares. The Plan Administrator, working through the Independent Agent,
will sell Plan Shares for Participants upon written request.

         The Company reserves the right to interpret and regulate the Plan as
deemed necessary or desirable. The Company, the Plan Administrator and the
Independent Agent will not be liable for any act done in good faith or for any
good faith omission to act, including, without limitation, any claim of
liability (a) arising out of failure to terminate a Participant's account upon
the Participant's death prior to receipt of written notice of such death, or
(b) with respect to the prices or times at which shares are purchased or sold
for Participants (except that the Company understands that in the opinion of
the Securities and Exchange Commission, this limitation of liability is not
effective to limit liabilities under the Securities Act of 1933 or other
applicable federal securities laws).

4.       WHO SHOULD I CONTACT WITH QUESTIONS CONCERNING THE PLAN AND ITS
         ADMINISTRATION?



<PAGE>   11

         You may contact the Plan Administrator with questions concerning the
Plan by writing to:

                  Equiserve
                  P.O. Box 8040
                  Boston, MA 02266-8040

or by calling the Plan Administrator toll free at 1-800-352-1121 between the
hours of 8:00 a.m. and 6:00 p.m. Eastern Time. The Plan Administrator also
maintains a home page on the Internet's World Wide Web at
http://www.equiserve.com.

         To request copies of the Company's Annual Report on Form 10-K (or
other documents incorporated by reference in this Prospectus), or with
questions concerning the Payroll Deduction Authorization Card and employee
participation in the Plan, you may contact the Company's Investor Relations
department by writing to:

                  Florida Progress Corporation
                  Investor Relations
                  P.O. Box 14042
                  St. Petersburg, FL 33733

or by calling Investor Relations toll free at 1-800-937-2640.

5.       MAY THE PLAN BE MODIFIED OR DISCONTINUED?

         The Company reserves the right to suspend, modify or discontinue the
Plan at any time. Any suspension, major modification or discontinuance of the
Plan will be announced by the Company to all registered holders of its Common
Stock and employees, including both Plan Participants and non-participants.

PARTICIPATION

6.       WHO IS ELIGIBLE TO PARTICIPATE IN THE PLAN?

         All registered holders of the Company's Common Stock, non-shareholders
who are residents of the State of Florida, and employees of the Company and its
Subsidiaries are eligible to participate in the Plan.

7.       HOW DOES A REGISTERED SHAREHOLDER OF THE COMPANY'S COMMON STOCK
         PARTICIPATE?

         If you are a registered shareholder of the Company's Common Stock, you
may join the Plan at any time by completing the Authorization Card and
returning it to the Plan Administrator. If your shares are registered in a name
other than your own (e.g., in the name of a broker or bank nominee), then in
order to participate in the Plan, you either must become a shareholder of
record




<PAGE>   12

by having your shares transferred into your name, or must request that the
record holder of your shares participate in the Plan on your behalf.

         The Authorization Card allows you to decide the extent to which you
want to participate in the Plan. By checking the appropriate box you may
select:

         -- FULL DIVIDEND REINVESTMENT -- Reinvest cash dividends on all
            Registered Shares of Common Stock held by you and on all shares
            credited to your Plan account. Cash investments may also be made at
            any time.

         -- PARTIAL DIVIDEND REINVESTMENT -- Receive cash dividends by check on
            a portion of your Registered Shares held by you and/or a portion of
            the whole shares credited to your Plan account and reinvest the
            cash dividends on the remainder of your shares. Cash investments
            may also be made at any time.

         -- CASH INVESTMENTS ONLY -- Make cash investments at any time and
            continue to receive cash dividends by check on all Registered
            Shares of Common Stock held by you and on all shares credited to
            your Plan account.

         The Authorization Card also provides for the appointment of the
Independent Agent to purchase shares on your behalf.

         An Authorization Card and Plan Prospectus will be furnished to you at
any time upon request to the Plan Administrator.

8.       HOW DOES A NON-SHAREHOLDER WHO IS A RESIDENT OF THE STATE OF FLORIDA
         PARTICIPATE?

         After being furnished with the Plan Prospectus, a Florida resident may
apply for enrollment in the Plan by completing and returning the Enrollment
Form to the Plan Administrator, together with a check in an amount not less
than $100 nor more than $100,000, made payable to "EquiServe."

         The Enrollment Form requires you to provide verification of Florida
residency, and to appoint the Independent Agent to purchase shares on your
behalf. It also allows you to decide the amount of your initial investment,
which will be used to purchase full and fractional shares of the Company's
Common Stock. All cash dividends credited to your Plan account will be fully
reinvested and used to purchase additional shares of Common Stock, unless and
until you notify the Company otherwise (see Questions 26 and 27).

9.       HOW DOES AN EMPLOYEE PARTICIPATE?

         Any employee of the Company and its Subsidiaries may join the Plan at
any time by completing the Payroll Deduction Authorization Card and returning
it to Investor Relations.



<PAGE>   13

         The Payroll Deduction Authorization Card allows you to decide the
dollar amount to be deducted from your pay each month. The monthly deductions
will be used to purchase full and fractional shares of the Company's Common
Stock. All cash dividends credited to your Plan account will be fully
reinvested and used to purchase additional share of Common Stock, unless and
until you notify the Company otherwise (see Questions 26 and 27). The Payroll
Deduction Authorization Card also provides for the appointment of the
Independent Agent to purchase shares on your behalf.

         Payroll Deduction Authorization Cards will be furnished to you at any
time upon request to Investor Relations. The completed card must be returned by
the 20th day of the month in order to participate on the Investment Date of the
next succeeding month.

         Payroll deduction authorizations will be for an indefinite period of
time. The employee must specify the amount to be withheld each month. The
minimum monthly deduction is $10.

         Payroll deductions will be invested as of the Investment Date of the
same month.

DIVIDEND REINVESTMENT

10.      HOW AND WHEN WILL CASH DIVIDENDS BE REINVESTED?

         If you have elected to reinvest your cash dividends on your Registered
and/or Plan Shares, those dividends will be reinvested in additional shares of
the Company's Common Stock. At the option of the Company, reinvested dividends
will be used either to purchase authorized but unissued shares from the
Company, or shares that are purchased on the open market by the Independent
Agent.

         Cash dividends payable on any Dividend Payment Date which are to be
reinvested will be reinvested on the current monthly Investment Date. If the
Company has elected to meet the requirements of the Plan with Common Stock
purchased in the open market, the Independent Agent will determine the exact
timing of such purchases and the number of shares to be purchased, depending on
the amount of reinvested dividends, market conditions and the requirements of
federal securities laws. The price for open market purchases is explained in
Question 17.

         If the Company elects to issue authorized but unissued shares of its
Common Stock, these shares will be credited to your Plan account as of the
Investment Date. The price for these shares is explained in Question 17.

         If a Participant's Authorization Card is received by the Plan
Administrator on or before the Dividend Record Date for the next dividend
payment, then the dividends payable will be used to purchase additional shares
of Common Stock on the upcoming Investment Date.



<PAGE>   14

         If the Authorization Card is received after the Dividend Record Date
for the next dividend payment, the reinvestment of dividends will start with
the next succeeding dividend payment.

CASH INVESTMENTS

11.      WHO IS ELIGIBLE TO MAKE CASH INVESTMENTS?

         All Plan Participants, whether or not they have authorized the
reinvestment of dividends, are eligible to make cash investments.

12.      HOW ARE CASH INVESTMENTS MADE?

         An initial cash investment may be made when enrolling by enclosing a
check with your Authorization Card, Payroll Deduction Authorization Card or
Enrollment Form. CHECKS SHOULD BE MADE PAYABLE TO "EQUISERVE" and returned in
the envelope provided. Thereafter, cash investments may be submitted by using
the cash payment form attached to the statement of account, which will be sent
to you by the Plan Administrator. You may also send in a check without this
form; HOWEVER, YOUR PLAN ACCOUNT NUMBER MUST BE INCLUDED ON YOUR CHECK.

         If you choose to participate by cash investments only, the Company,
acting through the Plan Administrator, will pay cash dividends by check on your
Registered Shares and Plan Shares purchased with your cash investments. If
employee Participants choose to participate by cash investments only, they must
terminate their payroll deductions (see Question 29).

13.      WHAT ARE THE LIMITATIONS ON MAKING CASH INVESTMENTS?

         The option to make cash investments is available to you at any time.
CASH INVESTMENTS, INCLUDING PAYROLL DEDUCTION AMOUNTS, CANNOT BE LESS THAN $10
PER PAYMENT AND CANNOT EXCEED A TOTAL OF $100,000 PER CALENDAR YEAR. THE
MINIMUM INITIAL INVESTMENT FOR NON-SHAREHOLDER RESIDENTS OF THE STATE OF
FLORIDA IS $100. The same amount of money need not be sent for each Investment
Date and there is no obligation to make an investment each Investment Date.

14.      WHEN WILL CASH INVESTMENTS BE INVESTED?

         Cash investments will be invested monthly on the Investment Date. If
the Company has elected to meet the requirements of the Plan with Common Stock
purchased in the open market, the Independent Agent will determine the exact
timing of such purchases and the number of shares to be purchased, depending on
the amount of cash investments, market conditions and the requirements of
federal securities laws. The price for open market purchases is explained in
Question 17. Cash received on or after an Investment Date will be held by the
Plan Administrator until, and will be invested on, the next Investment Date.
SINCE NO INTEREST WILL BE PAID ON ANY CASH PAYMENTS RECEIVED AND HELD BY THE
PLAN ADMINISTRATOR




<PAGE>   15

PENDING INVESTMENT ON THE NEXT INVESTMENT DATE, YOU ARE URGED TO SEND THEM
SHORTLY BEFORE AN INVESTMENT DATE. HOWEVER, YOU SHOULD ALLOW SUFFICIENT TIME TO
ENSURE THAT YOUR CASH INVESTMENT WILL BE RECEIVED AT LEAST ONE BUSINESS DAY
PRIOR TO AN INVESTMENT DATE.

         In order for dividends to be payable on shares of Common Stock
purchased with cash investments, your cash must be invested no later than the
monthly Investment Date prior to the next Dividend Record Date.

         Cash investments will be refunded if a written request is received by
the Plan Administrator prior to the monthly Investment Date on which the cash
was intended for investment.

PURCHASES

15.      HOW MANY SHARES OF COMMON STOCK WILL BE PURCHASED?

         The number of shares purchased depends on the amount of your
reinvested dividends, any cash investments and the purchase price of the Common
Stock. In the case of an employee participant, the number of shares purchased
also depends on the amount of the employee's payroll deduction. Your Plan
account will be credited with the number of shares, including fractions
computed to four decimal places, equal to the total amount invested divided by
the purchase price.

16.      WHO PURCHASES THE SHARES FOR THE PLAN?

         The Company may elect to satisfy the requirements of Plan Participants
with either newly issued shares of Common Stock, or shares of Common Stock
purchased on the open market. If the Company elects to purchase shares of
Common Stock on the open market, the Independent Agent will make all such
purchases necessary to meet the requirements of the Plan. The Company does not
exercise any direct or indirect control over the prices or timing of purchases
made by the Independent Agent on the open market. If open market purchases are
not made, the shares issued under the Plan will be from the authorized but
unissued shares of Common Stock of the Company.

17.      WHAT IS THE PRICE OF SHARES PURCHASED FOR THE PLAN?

         If the Company elects to satisfy the requirements of the Plan with
shares of Common Stock purchased on the open market, the price of such shares
will be the weighted average price at which the Independent Agent acquires the
shares plus a nominal brokerage commission and other fees. If the Company
elects to satisfy the requirements of the Plan with newly issued shares of
Common Stock, the price of such shares will be 100% of the average of the high
and low sales prices of the Company's Common Stock, based on the New York Stock
Exchange Composite Transactions on the respective Investment Date.

18.      ARE ANY FEES OR EXPENSES INCURRED BY PARTICIPANTS?



<PAGE>   16

         All costs of administering the Plan will be paid by the Company, but
Participants will be required to pay a nominal brokerage commission and other
fees for shares purchased in the open market. Brokerage commissions will be a
discounted rate which is not expected to exceed $.10 per share. The brokerage
commission charged by the Independent Agent will appear on your Statement of
Account.


Certain charges (see Question 31) may be incurred by Participants if they
withdraw from the Plan or if the Plan is discontinued by the Company.

REPORTS TO PARTICIPANTS

19.      HOW WILL PARTICIPANTS BE ADVISED OF THEIR PURCHASES OF SHARES OF
         COMMON STOCK?

         As soon as practicable following each Investment Date on which shares
are purchased, you will receive a statement of your account. These statements
are your continuing record of the cost of your purchases and should be retained
for tax purposes. In addition, you will receive copies of the same
communications sent to every other registered shareholder of Common Stock
including the Company's annual report, interim reports, notice of annual
meeting and proxy statement, and certain income tax information.

CERTIFICATES

20.      WILL STOCK CERTIFICATES BE ISSUED FOR SHARES OF COMMON STOCK ACQUIRED
         UNDER THE PLAN?

         Certificates for shares of Common Stock acquired under the Plan will
not be issued. Certificates will be registered in the name of the Plan
Administrator or a nominee as agent for the Participant. The number of shares
credited to your Plan account will be shown on your statement of account. This
service protects against loss, theft or destruction of stock certificates.

         A CERTIFICATE FOR ANY NUMBER OF WHOLE SHARES UP TO THE FULL NUMBER OF
SHARES CREDITED TO YOUR PLAN ACCOUNT WILL BE ISSUED TO YOU IF YOU SO REQUEST IN
WRITING (see Question 31). Such request should be mailed to the Plan
Administrator at the address shown in Question 4.

         Shares credited to your Plan account may not be pledged. If you wish
to pledge your shares, you must request that a certificate be issued in your
name. A certificate for fractional shares will not be issued under any
circumstances.

21.      IN WHOSE NAME WILL PLAN ACCOUNTS BE MAINTAINED AND CERTIFICATES
         REGISTERED WHEN ISSUED?



<PAGE>   17

         A Plan account for a shareholder that enrolls in the Plan will be
maintained in the shareholder's name(s) as shown on the Plan Administrator's
shareholder records at the time the shareholder joins the Plan. An account for
a non-shareholder resident of the State of Florida will be maintained in the
name(s) indicated on the Enrollment Form. An account for an employee
Participant will be maintained in the name(s) indicated on the Payroll
Deduction Authorization Card. Certificates for whole shares of Common Stock
will be so registered when issued, except in instances such as death. Upon
written request, certificates can also be registered and issued in names other
than the account name, subject to compliance with any applicable laws and the
payment by the Participant of any applicable taxes, provided that the request
bears the signature(s) of the Participant(s) and the signature(s) is/are
medallion guaranteed by a commercial bank or member firm of the New York Stock
Exchange or American Stock Exchange.

SAFEKEEPING SERVICE FOR COMMON STOCK CERTIFICATES

22.      WHAT IS THE PURPOSE OF THE PLAN'S SAFEKEEPING SERVICE FOR CERTIFICATES
         AND HOW DOES IT WORK?

         The purpose of the Plan's Safekeeping Service is to permit
Participants to deposit any or all Common Stock certificates in their
possession with the Plan Administrator for safekeeping. DEPOSITED SHARES
REPRESENTED BY COMMON STOCK CERTIFICATES WILL BE TRANSFERRED INTO THE NAME OF
THE PLAN ADMINISTRATOR OR A NOMINEE, AS AGENT FOR PARTICIPANTS IN THE PLAN, AND
WILL BE CREDITED TO THE PARTICIPANT'S PLAN ACCOUNT. Thereafter, the shares will
be treated in the same manner as shares purchased through the Plan.

23.      WHAT ARE THE ADVANTAGES OF THE PLAN'S SAFEKEEPING SERVICE?

         The Plan's Safekeeping Service for stock certificates offers two
significant advantages to Participants. First, the risk associated with loss of
your stock certificates is eliminated. Second, because shares for safekeeping
are treated in the same manner as shares purchased through the Plan, they may
be sold through the Plan in a convenient and efficient manner.

24.      HOW MAY COMMON STOCK CERTIFICATES BE DEPOSITED WITH THE PLAN
         ADMINISTRATOR?

         Participants who wish to deposit their certificates of Common Stock
for safekeeping should send them, unsigned, to the Plan Administrator with
written instructions to deposit them to their Plan account. We recommend that
securities be sent via registered mail.

25.      MAY SHARES REMAIN ON DEPOSIT IF PARTICIPATION IN THE PLAN IS
         DISCONTINUED?

         No. Upon withdrawal from the Plan, Participants must elect to receive
their Plan Shares either in kind or in cash (see Questions 31 & 32).





<PAGE>   18

CHANGING INVESTMENT OPTIONS

26.      MAY INVESTMENT OPTIONS BE CHANGED?

         Yes. You may make the following changes to your investment options:

         (A)      Begin or stop reinvesting cash dividends on all shares or
                  less than all shares registered in your name.

         (B)      Begin or stop receiving cash dividends on all or less than
                  all whole shares credited to your Plan account.

         EVEN IF YOU STOP REINVESTING CASH DIVIDENDS ON ALL SHARES REGISTERED
IN YOUR NAME AND/OR CREDITED TO YOUR PLAN ACCOUNT, YOU MAY CONTINUE TO MAKE
CASH INVESTMENTS.

27.      HOW DO PARTICIPANTS CHANGE THEIR INVESTMENT OPTIONS?

         Participants may change their investment options at any time by
completing the account correspondence stub attached to their statement of
account, or by submitting a written request to the Plan Administrator. Changes
will become effective as soon as practicable after they are received.

28.      HOW DO EMPLOYEE PARTICIPANTS CHANGE OR DISCONTINUE THEIR PAYROLL
         DEDUCTIONS?

         The amount of payroll deductions can be changed or stopped at any time
by written notice to Investor Relations using the Payroll Deduction
Authorization Card. Changing or discontinuing deductions will become effective
as soon as practicable.

29.      MAY EMPLOYEES STOP THEIR PAYROLL DEDUCTIONS AND STILL PARTICIPATE IN
         THE PLAN?

         Yes. Employees who stop their payroll deductions may leave their
shares in the Plan. The Plan Administrator will continue to maintain the shares
in employees' Plan accounts unless otherwise instructed. These employees may
also continue to make cash investments.

WITHDRAWING FROM THE PLAN

30.      MAY PARTICIPANTS WITHDRAW ALL OR A PORTION OF THEIR SHARES FROM THE
         PLAN?

         Yes. The Plan is entirely voluntary and Participants may withdraw all
or a portion of their shares at any time. You may request that a certificate be
issued or that your shares be sold and the cash proceeds forwarded to you.


<PAGE>   19
         PARTICIPANTS WITHDRAWING ALL OF THEIR SHARES FROM THE PLAN
AUTOMATICALLY TERMINATE THEIR PARTICIPATION IN THE PLAN. HOWEVER, ANY ELIGIBLE
SHAREHOLDER, NON-SHAREHOLDER RESIDENT OF THE STATE OF FLORIDA, OR EMPLOYEE OF
THE COMPANY OR ITS SUBSIDIARIES MAY ELECT TO RE-ENROLL AT ANY TIME.

31.     HOW DO PARTICIPANTS WITHDRAW ALL OR A PORTION OF THEIR SHARES FROM THE
        PLAN?

        In order to withdraw from the Plan, Participants must notify the Plan
Administrator in writing at the address shown in Question 4. Written notice may
also be provided by completing the reverse side of the account correspondence
stub of the statement of account.

        If Participants' requests are for partial withdrawals, the Participants
must specify that the Plan Administrator issue a certificate for, or instruct
the Independent Agent to sell, any number of whole shares credited to their Plan
account.

        If Participants' requests are for full withdrawals, the Participants
must specify that the Plan Administrator issue a certificate for, or instruct
the Independent Agent to sell, all of the whole shares credited to their Plan
account (see Question 32).

        If Participants' requests are for their shares to be sold, the Plan
Administrator will place a market order with the Independent Agent to sell those
shares as soon as practicable after receiving the requests. The Participants
will receive the proceeds of the sale less any brokerage commission and any
other fees as soon as practicable.

        If Participants' requests for a full (but not partial) withdrawal are
received by the Plan Administrator on or after a Dividend Record Date for a
dividend payment, such requests will be processed as soon as practicable after
the records have been balanced for payment of the dividend and such dividend has
been reinvested in the participants' accounts. Requests for partial withdrawals
received on or after a Dividend Record Date for a dividend payment will be
processed in the usual manner.

32.     WHAT HAPPENS TO A FRACTIONAL SHARE WHEN PARTICIPANTS TERMINATE THEIR
        PLAN ACCOUNTS?

        When Participants terminate their Plan accounts, a cash payment
representing any fractional share will be mailed directly to them as soon as
practicable. For Participants selling whole shares and fractional shares, the
price of the fractional share will be based upon the same price received for the
whole shares.




<PAGE>   20

        For Participants receiving a certificate, the fractional share price
will be determined based upon the average of the high and low sales prices for
the Company's Common Stock based on the New York Stock Exchange Composite
Transactions on the date of termination.

INCOME TAXES

33.     WHAT ARE THE FEDERAL INCOME TAX CONSEQUENCES OF PARTICIPATION IN THE
        PLAN?

        In general, Participants in the Plan have the same federal income tax
obligations with respect to their dividends as do shareholders who are not
Participants. This means that dividends reinvested under the Plan are taxable as
having been received even though the Participants did not actually receive them
in cash but, instead, used them to purchase additional shares under the Plan.

        The Internal Revenue Service ruled with respect to a plan similar to the
Company's Plan that the full fair market value of shares purchased with
reinvested cash dividends is taxable as dividend income to the Participants.

        The tax basis of newly issued shares acquired through reinvested cash
dividends, cash investments and payroll deductions is equal to the fair market
value of the Common Stock on the day the shares are purchased. The fair market
value for these shares is determined by calculating 100% of the average of the
high and low sales prices based on the New York Stock Exchange Composite
Transactions on the purchase date.

        The tax basis of shares acquired in the open market is equal to the
purchase price per share (including brokerage commissions and other fees). The
purchase price is determined by calculating the weighted average price at which
the Independent Agent acquires the shares.

        The holding period for the shares acquired under the Plan commences the
day after the applicable purchase date.

        FOR FURTHER INFORMATION AS TO THE TAX CONSEQUENCES OF PARTICIPATION IN
THE PLAN, YOU ARE ADVISED TO CONSULT WITH YOUR OWN TAX ADVISOR.

34.     WHAT PROVISIONS ARE MADE FOR FOREIGN SHAREHOLDERS?

        In the case of foreign shareholders who have elected to reinvest cash
dividends and whose cash dividends are subject to United States income tax
withholding, an amount equal to the cash dividends less the amount of tax
required to be withheld will be applied to the purchase of shares of Common
Stock.

        Cash investments received from foreign shareholders must be in United
States currency and will be invested in the same manner as investments from
other Participants.




<PAGE>   21

OTHER INFORMATION

35.     IF A PARTICIPANT HAS CERTIFICATED SHARES OF COMMON STOCK, AND HAS BEEN
        REINVESTING DIVIDENDS ON THOSE SHARES AS NEW SHARES HELD UNDER THE PLAN,
        WHAT HAPPENS TO THE PLAN SHARES WHEN THE PARTICIPANT SELLS OR TRANSFERS
        ALL OF THE CERTIFICATED SHARES?

        If Participants dispose of all certificated shares of Common Stock
registered in their names, the Plan Administrator will continue to maintain the
shares in their Plan accounts unless otherwise instructed.

36.     WHAT HAPPENS IF THE COMPANY ISSUES A STOCK DIVIDEND, DECLARES A STOCK
        SPLIT, OR HAS A RIGHTS OFFERING?

        Any shares of Common Stock distributed by the Company as a stock
dividend on shares credited to your Plan account, or on any split of these
shares, will be credited to your Plan account. In a rights offering, your
entitlement will be based on your holdings, including those credited to your
Plan account. Rights from a rights offering applicable to shares credited to
your Plan account, however, will be sold by the Plan Administrator. The proceeds
will be credited to your Plan account and applied as a cash investment to
purchase shares of Common Stock on the next Investment Date.

        Participants wishing to be in a position to exercise such rights may
withdraw shares credited to their Plan accounts as described under Question 31
above.

37.     HOW WILL SHARES HELD UNDER THE PLAN BE VOTED AT MEETINGS OF
        SHAREHOLDERS?

        For each meeting of shareholders, you will receive a proxy which will
enable you to vote shares registered in your name and also shares credited to
your Plan account.

                                    LEGALITY

        Certain matters relating to the legality of the Common Stock offered
hereby will be passed upon for the Company by Kenneth E. Armstrong, Esq., Vice
President and General Counsel of the Company.

                                     EXPERTS

        The consolidated financial statements and schedule of Florida Progress
Corporation and subsidiaries included in the Company's Annual Report on Form
10-K for the year ended December 31, 1999, have been incorporated by reference
herein in reliance upon the report of KPMG LLP, independent certified public
accountants, incorporated by reference herein, and upon the authority of said
firm as experts in accounting and auditing.




<PAGE>   22

        The statements made herein and in the documents incorporated herein by
reference that relate to matters of law or express legal conclusions are made on
the authority of Kenneth E. Armstrong, Esq., Vice President and General Counsel
of the Company, as an expert, and are included herein on the authority of such
counsel.

================================================================================

                               TABLE OF CONTENTS

                                                                            PAGE
                                                                            ----
Available Information......................................................  2

Incorporation of Certain Documents by
  Reference................................................................  2

The Company................................................................  3

Use of Proceeds............................................................  3

Description of the Plan....................................................  4

Legality...................................................................  15

Experts....................................................................  15

                             -----------------------

        NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS OR INCORPORATED BY
REFERENCE, AND, IF GIVEN OR MADE, SUCH OTHER INFORMATION OR REPRESENTATIONS MUST
NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY. THIS PROSPECTUS
DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY OF
THESE SECURITIES IN ANY STATE TO ANY PERSON TO WHOM IT IS UNLAWFUL TO MAKE SUCH
OFFER OR SOLICITATION IN SUCH STATE. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN IMPLICATION
THAT INFORMATION IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.

                                  4400-PROS-98

                                     [LOGO]




<PAGE>   23

                           A LOW-COST INVESTMENT PLAN
                                      FROM
                          FLORIDA PROGRESS CORPORATION

                                 --------------

                                  COMMON STOCK
                               (WITHOUT PAR VALUE)

                                   -----------

                                   PROSPECTUS

                               DATED JUNE __, 2000

================================================================================




<PAGE>   24

                                    PART II.

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         SEC registration fee ......................................   $ 6,291
         Accounting fees and expenses...............................    10,000*
         Legal fees and blue sky expenses ..........................    10,000*
         Transfer agent fees and expenses ..........................     5,000*
         Miscellaneous .............................................     3,709*
         Total .....................................................   $35,000*
         ------------
         * Estimated.

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         The Florida Business Corporation Act, as amended (the "Florida Act"),
provides that, in general, a business corporation may indemnify any person who
is or was a party to any proceeding (other than an action by, or in the right
of, the corporation) by reason of the fact that he or she is or was a director
or officer of the corporation, against liability incurred in connection with
such proceeding, provided certain standards are met, including that such officer
or director acted in good faith and in a manner reasonably believed to be in, or
not opposed to, the best interests of the corporation, and provided further
that, with respect to any criminal action or proceeding, the officer or director
had no reasonable cause to believe his or her conduct was unlawful. In the case
of proceedings by or in the right of the corporation, the Florida Act provides
that, in general, a corporation may indemnify any person who was or is a party
to such proceeding by reason of the fact that he or she is or was a director or
officer of the corporation against expenses and amounts paid in settlement
actually and reasonably incurred in connection with the defense or settlement of
such proceeding, including the appeal thereof, provided that such person acted
in good faith and in a manner he or she reasonably believed to be in, or not
opposed to, the best interest of the corporation, and provided further that no
indemnification shall be made in respect of any claim as to which such person is
adjudged liable unless a court of competent jurisdiction determines upon
application that such person is fairly and reasonably entitled to indemnity. To
the extent that any officers or directors are successful on the merits or
otherwise in the defense of any of the proceedings described above, the Florida
Act provides that the corporation is required to indemnify such officers or
directors against expenses actually and reasonably incurred in connection
therewith. However, the Florida Act further provides that, in general,
indemnification or advancement of expenses shall not be made to or on behalf of
any officer or director if a judgment or other final adjudication establishes
that his or her actions, or omissions to act, were material to the cause of
action so adjudicated and constitute: (i) a violation of the criminal law,
unless the director or officer had reasonable cause to believe his or her
conduct was lawful or had no reasonable cause to believe it was unlawful; (ii) a
transaction from which the director or officer derived an improper personal
benefit; (iii) in the case of a director,




<PAGE>   25

a circumstance under which the director has voted for or assented to a
distribution made in violation of the Florida Act or the corporation's articles
of incorporation; or (iv) willful misconduct or a conscious disregard for the
best interest of the corporation in a proceeding by or in the right of the
corporation to procure a judgment in its favor or in a proceeding by or in the
right of a shareholder. Article XI of the Company's By-laws provides that the
Company shall indemnify any director, officer or employee or any former
director, officer or employee to the full extent permitted by law.

         The Company has purchased insurance with respect to, among other
things, the liabilities that may arise under the statutory provisions referred
to above. The directors and officers of the Company also are insured against
certain liabilities, including certain liabilities arising under the Securities
Act of 1933, which might be incurred by them in such capacities and against
which they are not indemnified by the Company.

ITEM 16. EXHIBITS.

4.(a)*   -     Restated Articles of Incorporation, as amended, of Florida
               Progress Corporation. (Filed as Exhibit 3(a) to the Company's
               Annual Report on Form 10-K for the year ended December 31, 1991
               as filed with the SEC (File No. 1-8349) on March 30, 1992.)

4.(b)*   -     Shareholder Rights Agreement, dated as of November 21, 1991,
               between the Company and Manufacturers Hanover Trust Company, with
               form of Rights Certificate attached thereto as Exhibit A. (Filed
               as Exhibit 4(a) to the Company's Form 8-K dated November 21,
               1991, as filed with the SEC (File No. 1-8349) on November 27,
               1991.)

4.(c)*   -     Amendment dated February 20, 1997, to Shareholder Rights
               Agreement dated November 21, 1991, between Florida Progress and
               The First National Bank of Boston. (Filed as Exhibit 4(a) to the
               Company's Form 10-K for the year ended December 31, 1996, as
               filed with the SEC (File No. 1-8349) on March 27, 1997.)

4.(d)*   -     Second Amendment to Shareholder Rights Agreement, dated as of
               August 22, 1999, between the Company and BankBoston, N.A.
               (Incorporated by reference to Exhibit 4 to the Company's Form 8-K
               dated August 30, 1999, as filed with the Securities and Exchange
               Commission on August 30, 1999.)

4.(e)*   -     Amended Articles of Incorporation, as amended, of Florida Power
               Corporation ("Florida Power"). (Filed as Exhibit 3(a) to the
               Florida Power Annual Report on Form 10-K for the year ended
               December 31, 1991 as filed with the SEC (File No.
               1-3274) on March 30, 1992.)

4.(f)*   -     Indenture, dated as of January 1, 1944 (the "Indenture"), between
               Florida Power and Guaranty Trust Company of New York and The
               Florida National Bank of




<PAGE>   26

               Jacksonville, as Trustees. (Filed as Exhibit B-18 to Florida
               Power's Registration Statement on Form A-2 (No. 2-5293) filed
               with the SEC on January 24, 1944.)

4.(g)*   -     Seventh Supplemental Indenture, dated as of July 1, 1956,
               between Florida Power and Guaranty Trust Company of New York and
               The Florida National Bank of Jacksonville, as Trustees, with
               reference to the modification and amendment of the Indenture.
               (Filed as Exhibit 4(b) to Florida Power's Registration Statement
               on Form S-3 (No. 33-16788) filed with the SEC on September 27,
               1991.)

4.(h)*   -     Eighth Supplemental Indenture, dated as of July 1, 1958,
               between Florida Power and Guaranty Trust Company of New York and
               The Florida National Bank of Jacksonville, as Trustees, with
               reference to the modification and amendment of the Indenture.
               (Filed as Exhibit 4(c) to Florida Power's Registration Statement
               on Form S-3 (No. 33-16788) filed with the SEC on September 27,
               1991.)

4.(i)*   -     Sixteenth Supplemental Indenture, dated as of February 1, 1970,
               between Florida Power and Morgan Guaranty Trust Company of New
               York and The Florida National Bank of Jacksonville, as Trustees,
               with reference to the modification and amendment of the
               Indenture. (Filed as Exhibit 4(d) to Florida Power's Registration
               Statement on Form S-3 (No. 33-16788) filed with the SEC on
               September 27, 1991.)

4.(j)*   -     Twenty-Ninth Supplemental Indenture dated as of September 1,
               1982, between Florida Power and Morgan Guaranty Trust Company of
               New York and Florida National Bank, as Trustees, with reference
               to the modification and amendment of the Indenture. (Filed as
               Exhibit 4(c) to Florida Power's Registration Statement on Form
               S-3 (No. 2-79832) filed with the SEC on September 17, 1982.)

4.(k)*   -     Thirty-Eighth Supplemental Indenture dated as of July 25, 1994,
               between Florida Power and First Chicago Trust Company of New
               York, as successor Trustee, Morgan Guaranty Trust Company of New
               York, as resigning Trustee, and First Union National Bank of
               Florida, as resigning Co-Trustee, with reference to confirmation
               of First Chicago Trust Company of New York as successor Trustee
               under the Indenture. (Filed as Exhibit 4.(f) to Florida Power's
               Registration Statement on Form S-3 (No. 33-55273) filed with the
               SEC on August 29, 1994.)

4.(l)*   -     Specimen Common Stock certificate of the Company. (Filed as
               Exhibit 4.(j) to the Company's Registration Statement on Form S-3
               (No. 33-56873) filed with the SEC on December 15, 1994.)

5        -     Opinion of Kenneth E. Armstrong, Esq. regarding the legality of
               the Common Stock to be issued.

23.(a)   -     Consent of KPMG LLP, independent certified public accountants.




<PAGE>   27

23.(b)   -     Consent of Kenneth E. Armstrong is contained in his opinion filed
               as Exhibit 5.

24       -     Powers of Attorney are included on the signature page of this
               Registration Statement.
--------
*Previously filed and incorporated herein by reference.

ITEM 17. UNDERTAKINGS.

         The undersigned registrant hereby undertakes:

                  (1) To file, during any period in which offers or sales are
         being made, a post-effective amendment to this registration statement:

                           (i)   To include any prospectus required by section
                  10(a)(3) of the Securities Act of 1933;

                           (ii)  To reflect in the prospectus any facts or
                  events arising after the effective date of this registration
                  statement (or the most recent post-effective amendment
                  thereof) which, individually or in the aggregate, represent a
                  fundamental change in the information set forth in the
                  registration statement. Notwithstanding the foregoing, any
                  increase or decrease in volume of securities offered (if the
                  total dollar value of securities offered would not exceed that
                  which was registered) and any deviation from the low or high
                  and of the estimated maximum offering range may be reflected
                  in the form of prospectus filed with the Commission pursuant
                  to Rule 424(b) if, in the aggregate, the changes in volume and
                  price represent no more than 20 percent change in the maximum
                  aggregate offering price set forth in the "Calculation of
                  Registration Fee" table in the effective registration
                  statement;

                           (iii) To include any material information with
                  respect to the plan of distribution not previously disclosed
                  in the registration statement or any material change to such
                  information in the registration statement;

         provided, however, that paragraphs (i) and (ii) above do not apply if
         the information required to be included in a post-effective amendment
         by those paragraphs is contained in periodic reports filed with or
         furnished to the Commission by the registrant pursuant to Section 13 or
         Section 15(d) of the Securities Exchange Act of 1934 that are
         incorporated by reference in this registration statement.

                  (2) That, for the purpose of determining any liability under
         the Securities Act of 1933, each such post-effective amendment shall be
         deemed to be a new registration statement relating to the securities
         offered therein, and the offering of such securities at that time shall
         be deemed to be the initial bona fide offering thereof.




<PAGE>   28

                  (3) To remove from registration by means of a post-effective
         amendment any of the securities being registered which remain unsold at
         the termination of the offering.

         The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the
Securities Act of 1933 and is, therefore, unenforceable. In the event that a
claim for indemnification against such liabilities (other than the payment by
the registrant of expenses incurred or paid by a director, officer or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Act of 1933 and will be governed by the final adjudication of such
issue.




















<PAGE>   29

                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets the
requirements for filing on Form S-3 and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of St. Petersburg, State of Florida, on the 14th day of
June, 2000.

                                         FLORIDA PROGRESS CORPORATION

                                         By: /s/ Richard Korpan
                                         --------------------------------------
                                         Richard Korpan, Chairman of the Board,
                                         President and Chief Executive Officer

         KNOW ALL MEN BY THESE PRESENTS that each of the undersigned officers
and directors of Florida Progress Corporation (the "Company"), a Florida
corporation, for himself or herself and not for one another, does hereby
constitute and appoint Kenneth E. Armstrong, Pamela A. Saari and Douglas E.
Wentz, and each of them, a true and lawful attorney in fact in his or her name,
place and stead, in any and all capacities, to sign his or her name to any and
all amendments, including post-effective amendments, to this registration
statement with respect to the proposed issuance, sale and delivery by the
Company of shares of its Common Stock pursuant to the Progress Plus Stock Plan,
and to cause the same to be filed with the Securities and Exchange Commission,
granting unto said attorneys in fact and each of them full power and authority
to do and perform any act and thing necessary and proper to be done in the
premises, as fully to all intents and purposes as the undersigned could do if
personally present, and each of the undersigned for himself or herself hereby
ratifies and confirms all that said attorneys or any one of them shall lawfully
do or cause to be done by virtue hereof.

         Pursuant to the requirements of the Securities Act of 1933, this
registration statement has been signed by the following persons in the
capacities and on the date indicated.

<TABLE>
<CAPTION>

              Signature                                  Title                        Date
              ---------                                  -----                        ----
<S>   <C>                                    <C>                                 <C>
(i)   /s/ Richard Korpan                     Chairman, President,                June 14, 2000
      ----------------------------           Chief Executive Officer
      Richard Korpan                         and Director
      Principal Executive Officer

(ii)  /s/ Edward W. Moneypenny               Senior Vice President and           June 14, 2000
      ----------------------------           Chief Financial Officer
      Edward W. Moneypenny
      Principal Financial Officer

(iii) /s/ John Scardino, Jr.                 Vice President and Controller       June 14, 2000
      ----------------------------
      John Scardino, Jr.
      Principal Accounting Officer
</TABLE>




<PAGE>   30
(iv)  A majority of the Directors, including (i) above:

         Signature                         Title                       Date
        ---------                          -----                       ----
/s/ Willard D. Frederick, Jr.            Director                 June 14, 2000
-----------------------------
Willard D. Frederick, Jr.

/s/ Michael P. Graney                    Director                 June 14, 2000
-----------------------------
Michael P. Graney

/s/ Clarence V. McKee                    Director                 June 14, 2000
-----------------------------
Clarence V. McKee

/s/ Vincent J. Naimoli                   Director                 June 14, 2000
-----------------------------
Vincent J. Naimoli

/s/ Richard A. Nunis                     Director                 June 14, 2000
-----------------------------
Richard A. Nunis

/s/ Joan D. Ruffier                      Director                 June 14, 2000
-----------------------------
Joan D. Ruffier

/s/ Robert T. Stuart, Jr.                Director                 June 14, 2000
-----------------------------
Robert T. Stuart, Jr.

/s/ Jean Giles Wittner                   Director                 June 14, 2000
-----------------------------
Jean Giles Wittner




<PAGE>   31

                                  EXHIBIT INDEX

4.(a)*   -     Restated Articles of Incorporation, as amended, of the Company.
               (Filed as Exhibit 3(a) to the Company's Annual Report on Form
               10-K for the year ended December 31, 1991 as filed with the SEC
               (File No. 1-8349) on March 30, 1992.)

4.(b)*   -     Shareholder Rights Agreement, dated as of November 21, 1991,
               between the Company and Manufacturers Hanover Trust Company, with
               form of Rights Certificate attached thereto as Exhibit A. (Filed
               as Exhibit 4(a) to the Company's Form 8-K, dated (date of event
               reported) November 21, 1991, as filed with the SEC (File No.
               1-8349) on November 27, 1991.)

4.(c)*   -     Amendment dated February 20, 1997, to Shareholder Rights
               Agreement dated November 21, 1991, between Florida Progress and
               The First National Bank of Boston. (Filed as Exhibit 4(a) to the
               Company's Form 10-K for the year ended December 31, 1996, as
               filed with the SEC (File No. 1-8349) on March 27, 1997.)

4.(d)*   -     Second Amendment to Shareholder Rights Agreement, dated as of
               August 22, 1999, between the Company and BankBoston, N.A.
               (Incorporated by reference to Exhibit 4 to the Company's Form 8-K
               dated August 30, 1999, as filed with the Securities and Exchange
               Commission on August 30, 1999.)

4.(e)*   -     Amended Articles of Incorporation, as amended, of Florida Power
               Corporation ("Florida Power"). (Filed as Exhibit 3(a) to the
               Florida Power Annual Report on Form 10-K for the year ended
               December 31, 1991 as filed with the SEC (File No. 1-3274) on
               March 30, 1992.)

4.(f)*   -     Indenture, dated as of January 1, 1944 (the "Indenture"), between
               Florida Power and Guaranty Trust Company of New York and The
               Florida National Bank of Jacksonville, as Trustees. (Filed as
               Exhibit B-18 to Florida Power's Registration Statement on Form
               A-2 (No. 2-5293) filed with the SEC on January 24, 1944.)

4.(g)*   -     Seventh Supplemental Indenture, dated as of July 1, 1956, between
               Florida Power and Guaranty Trust Company of New York and The
               Florida National Bank of Jacksonville, as Trustees, with
               reference to the modification and amendment of the Indenture.
               (Filed as Exhibit 4(b) to Florida Power's Registration Statement
               on Form S-3 (No. 33-16788) filed with the SEC on September 27,
               1991.)

4.(h)*   -     Eighth Supplemental Indenture, dated as of July 1, 1958, between
               Florida Power and Guaranty Trust Company of New York and The
               Florida National Bank of Jacksonville, as Trustees, with
               reference to the modification and amendment of the Indenture.
               (Filed as Exhibit 4(c) to Florida Power's Registration Statement
               on Form S-3 (No. 33-16788) filed with the SEC on September 27,
               1991.)




<PAGE>   32

4.(i)*   -     Sixteenth Supplemental Indenture, dated as of February 1, 1970,
               between Florida Power and Morgan Guaranty Trust Company of New
               York and The Florida National Bank of Jacksonville, as Trustees,
               with reference to the modification and amendment of the
               Indenture. (Filed as Exhibit 4(d) to Florida Power's Registration
               Statement on Form S-3 (No. 33-16788) filed with the SEC on
               September 27, 1991.)

4.(j)*   -     Twenty-Ninth Supplemental Indenture dated as of September 1,
               1982, between Florida Power and Morgan Guaranty Trust Company of
               New York and Florida National Bank, as Trustees, with reference
               to the modification and amendment of the Indenture. (Filed as
               Exhibit 4(c) to Florida Power's Registration Statement on Form
               S-3 (No. 2-79832) filed with the SEC on September 17, 1982.)

4.(k)*   -     Thirty-Eighth Supplemental Indenture dated as of July 25, 1994,
               between Florida Power and First Chicago Trust Company of New
               York, as successor Trustee, Morgan Guaranty Trust Company of New
               York, as resigning Trustee, and First Union National Bank of
               Florida, as resigning Co-Trustee, with reference to confirmation
               of First Chicago Trust Company of New York as successor Trustee
               under the Indenture. (Filed as Exhibit 4.(f) to Florida Power's
               Registration Statement on Form S-3 (No. 33-55273) filed with the
               SEC on August 29, 1994.)

4.(l)*   -     Specimen Common Stock certificate of the Company. (Filed as
               Exhibit 4.(j) to the Company's Registration Statement on Form S-3
               (No. 33-56873) filed with the SEC on December 15, 1994.)

5.       -     Opinion of Kenneth E. Armstrong, Esq. regarding the legality of
               the Common Stock to be issued.

23.(a)   -     Consent of KPMG LLP, independent certified public accountants.

23.(b)   -     Consent of Kenneth E. Armstrong, Esq. is contained in his opinion
               filed as Exhibit 5.

24       -     Powers of Attorney are included on the signature page of this
               Registration Statement.

--------------

* Previously filed and incorporated herein by reference.






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