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EXHIBIT 23.4
HOVDE FINANCIAL LLC
INVESTMENT BANKERS & FINANCIAL ADVISORS
July 13, 2000
Board of Directors
Heritage Bancorp, Inc.
500 Highway 79 West
Hutto TX 78634
Board of Directors
Regions Financial Corporation
417 North 20th Street
Birmingham, AL 35203
Members of the Boards:
We hereby consent to the use of our name and to the description of our
opinion letter, dated July 11, 2000 ("Fairness Opinion") under the caption
"Opinion of Hovde Financial LLC" in, and to the inclusion of such Fairness
Opinion as Appendix B to, the Proxy Statement of Heritage Bancorp, In. and
Prospectus of Regions Financial Corporation, which Proxy Statement - Prospectus
is part of the Registration Statement on Form S-4 of Regions Financial
Corporation. By giving such consent, we do not thereby admit that we are
experts with respect to any part of such Registration Statement within the
meaning of the term "expert" as used in, or that would come within the category
of persons whose consent is required under, the Securities Act of 1933, as
amended, or the rules and regulations promulgated thereunder.
HOVDE FINANCIAL LLC
By: /s/ JEFFREY W. WARLICK
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Jeffrey W. Warlick
Senior Vice President
