FIRST AMERICAN FINANCIAL CORP
424B3, 1998-06-22
TITLE INSURANCE
Previous: THREE D DEPARTMENTS INC, 10-Q, 1998-06-22
Next: FPA CORP /DE/, DEF 14C, 1998-06-22



                                                      REGISTRATION NO. 333-56521
                                                FILED PURSUANT TO RULE 424(B)(3)



PROSPECTUS

                              335,832 COMMON SHARES

                    THE FIRST AMERICAN FINANCIAL CORPORATION

         This  Prospectus  relates  to the  public  offering  and  sale of up to
335,832 Common  shares,  $1.00 par value (the  "Shares"),  of The First American
Financial  Corporation (the "Company"),  by certain  shareholders of the Company
identified  herein  under the caption  "Selling  Shareholders"  or by  pledgees,
donees,  transferees or other successors in interest that receive such shares as
a  gift,   partnership   distribution   or  other  non-sale   related   transfer
(collectively, the "Selling Shareholders").  The Company will receive no part of
the  proceeds  of  such  sales.  None of the  Shares  offered  pursuant  to this
Prospectus  have  been  registered  prior  to the  filing  of  the  Registration
Statement of which this Prospectus is a part.

         The Shares may be offered by the Selling Shareholders from time to time
in one or more  transactions  on the New  York  Stock  Exchange,  in  negotiated
transactions or otherwise. See "Plan of Distribution." The price at which any of
the Shares may be sold, and the commissions, if any, paid in connection with any
such sale, are unknown and may vary from transaction to transaction. The Company
will pay all  expenses  incident to the  offering  and sale of the Shares to the
public other than any  commissions  and  discounts of  underwriters,  dealers or
agents  and  any  transfer  taxes.  See  "Selling  Shareholders"  and  "Plan  of
Distribution."

         The Securities and Exchange  Commission (the "Commission") may take the
view  that,  under  certain  circumstances,  the  Selling  Shareholders  and any
broker-dealers  or agents that participate with the Selling  Shareholders in the
distribution of the Shares may be deemed to be "underwriters" within the meaning
of the Securities Act of 1933, as amended. Commissions, discounts or concessions
received by any such  broker-  dealer or agent may be deemed to be  underwriting
commissions under the Securities Act. See "Plan of Distribution."

         The  Company  has   informed   the   Selling   Shareholders   that  the
anti-manipulation  provisions  of Rules  10b-6  and 10b-7  under the  Securities
Exchange Act of 1934,  as amended (the  "Exchange  Act") may apply to the public
offering and sale of the Shares  included in this  Prospectus.  The Company also
has advised the Selling  Shareholders of the  requirements  for delivery of this
Prospectus in connection with any sale of the Shares.

          THE SHARES ARE TRADED ON THE NEW YORK STOCK  EXCHANGE UNDER THE SYMBOL
"FAF." ON JUNE 10, 1998,  THE CLOSING  PRICE OF THE SHARES ON THE NEW YORK STOCK
EXCHANGE WAS $71-3/4 PER SHARE.

         SEE "RISK  FACTORS"  BEGINNING ON PAGE 1 FOR CERTAIN  INFORMATION  THAT
SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS BEFORE MAKING AN INVESTMENT IN THE
SHARES.

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.

                  THE DATE OF THIS PROSPECTUS IS JUNE 18, 1998.


<PAGE>

(inside cover page)
                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange  Commission (the Commission").  Such reports,  proxy
statements and other information filed by the Company with the Commission can be
inspected  and  copied at the  public  reference  facilities  maintained  by the
Commission at Room 1024, 450 Fifth Street,  N.W.,  Judiciary Plaza,  Washington,
D.C. 20549; and at the following  Regional  Offices of the Commission:  New York
Regional Office, Seven World Trade Center, 13th Floor, Suite 1300, New York, New
York 10048;  and Chicago  Regional  Office,  Citicorp  Center,  500 West Madison
Street, 14th Floor, Suite 1400,  Chicago,  Illinois  60661-2511.  Copies of such
material can be obtained at prescribed rates from the Public  Reference  Section
of the Commission at 450 Fifth Street, N.W., Judiciary Plaza,  Washington,  D.C.
20549.   The   Commission   also   maintains  a  site  on  the  World  Wide  Web
(http://www.sec.gov)   that  contains   reports,   proxy  statements  and  other
information regarding the Company. In addition,  such reports,  proxy statements
and other information can also be inspected at the offices of the New York Stock
Exchange,  Inc., 20 Broad Street,  New York, New York 10005, on which the Shares
listed.

         This Prospectus  constitutes  part of a Registration  Statement on Form
S-3 (the  "Registration  Statement")  filed by the Company  with the  Commission
under the Securities  Act. In accordance  with the rules and  regulations of the
Commission, this Prospectus does not contain all of the information contained in
the Registration  Statement and the exhibits and schedules thereto.  For further
information  concerning the Company and the Shares offered hereby,  reference is
hereby made to the  Registration  Statement and the exhibits and schedules filed
therewith which may be obtained at the Commission's  offices whose addresses are
listed above. The Registration  Statement has been filed  electronically and may
be obtained at the Commission's Web site listed above. Any statements  contained
herein  concerning the provisions of any document are not necessarily  complete,
and, in each  instance,  reference is made to the copy of such document filed as
an exhibit to the Registration Statement or otherwise filed with the Commission.
Each such statement is qualified in its entirety by such reference.

                     INCORPORATION OF DOCUMENTS BY REFERENCE

         The documents  listed in (1), (2), (3), (4), (5), (6), (7), (8) and (9)
below are incorporated by reference in this Prospectus,  and all documents filed
by the Company with the Commission  pursuant to Sections  13(a),  13(c),  14 and
15(d) of the Exchange Act,  subsequent to the date of this  Prospectus and prior
to the termination of any offering of securities made by this Prospectus,  shall
be deemed to be  incorporated  by  reference in this  Prospectus  and to be part
hereof  from the date of  filing  of such  documents.  Any  statement  contained
herein,  or in a document all or a portion of which is incorporated or deemed to
be  incorporated  by  reference  herein,  shall  be  deemed  to be  modified  or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.


<PAGE>

(inside cover page continued)

Any such statement so modified or superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

     (1)  The  Company's  Annual  Report on Form 10-K for the fiscal  year ended
          December 31, 1997.

     (2)  The  Company's  Quarterly  Report on Form 10-Q for the fiscal  quarter
          ended March 31, 1998.

     (3)  The Company's Report on Form 8-K dated January 23, 1998.

     (4)  The Company's Report on Form 8-K dated January 27, 1998.

     (5)  The Company's Report on Form 8-K dated March 18, 1998.

     (6)  The Company's Report on Form 8-K dated March 31, 1998.

     (7)  The Company's Report on Form 8-K dated April 7, 1998.

     (8)  The description of the Shares contained in the Company's  Registration
          Statement on Form 8-A registering  its Common shares,  par value $1.00
          per share, under Section 12(b) of the Exchange Act, dated November 23,
          1993.

     (9)  The  description  of  certain  Rights  to  Purchase  Series  A  Junior
          Participating  Preferred  Shares  which  may be  transferred  with the
          Company's  Common  shares,  which  description  is  contained  in  the
          Company's  Registration  Statement on Form 8-A, under Section 12(b) of
          the Exchange Act, dated November 7, 1997.

         THIS  PROSPECTUS  INCORPORATES  DOCUMENTS  BY  REFERENCE  WHICH ARE NOT
PRESENTED HEREIN OR DELIVERED  HEREWITH.  THESE DOCUMENTS ARE AVAILABLE  WITHOUT
CHARGE TO ANY PERSON TO WHOM THIS  PROSPECTUS  IS DELIVERED  UPON FIVE  BUSINESS
DAYS' WRITTEN OR ORAL REQUEST OF MARK R ARNESEN,  VICE  PRESIDENT AND SECRETARY,
THE FIRST  AMERICAN  FINANCIAL  CORPORATION,  114 EAST FIFTH STREET,  SANTA ANA,
CALIFORNIA 92701-4642; TELEPHONE NUMBER (714) 558-3211.

                           FORWARD-LOOKING STATEMENTS

         Except for historical  information  contained in this Prospectus and in
the  documents  incorporated  in  this  Prospectus  by  reference,  the  matters
discussed  herein and therein  contain  forward-looking  statements that involve
risks and  uncertainties  that could cause actual  results to differ  materially
from those  suggested in the forward-  looking  statements,  including,  without
limitation,  the effect of economic  conditions,  interest rates, market demand,
competition  and other risks detailed  herein and in the Company's other filings
with the Commission.


<PAGE>

                                  RISK FACTORS

         In  addition to the other  information  contained  in this  Prospectus,
investors should consider  carefully the following risk factors before making an
investment  in the Shares.  To the extent any of the  information  contained  or
incorporated  by reference in this  Prospectus  constitutes  a  "forward-looking
statement" as defined in Section 21E(i)(1) of the Exchange Act, the risk factors
set forth below are cautionary  statements  identifying  important  factors that
could   cause   actual   results  to  differ   materially   from  those  in  the
forward-looking statement. See "Forward-Looking Statements."

VOLATILITY OF SHARE PRICE

         The  market  price  of the  Shares  could  be  subject  to  significant
fluctuations in response to variations in financial  results or announcements of
material  events  by  the  Company  or  its  competitors.   Regulatory  changes,
developments  in the  real  estate  services  industry  or  changes  in  general
conditions in the economy or the financial  markets could also adversely  affect
the market price of the Shares.

CYCLICAL NATURE OF REAL ESTATE MARKET

         Substantially  all of the Company's  title  insurance,  tax monitoring,
credit reporting,  flood zone  determination and property  information  business
results from resales and refinancings of real estate,  including residential and
commercial properties, and from the construction and sale of new properties. The
Company's home warranty  business results from residential  resales and does not
benefit from refinancings or commercial  transactions.  Resales and refinancings
of residential properties constitute the major source of the Company's revenues.
Real estate  activity is cyclical in nature and is affected  greatly by the cost
and availability of long term mortgage funds. Real estate activity and, in turn,
the Company's  revenue base,  can be adversely  affected  during periods of high
interest  rates and/or  limited money supply.  However,  this adverse  effect is
mitigated in part by the continuing  diversification of the Company's operations
into areas outside of its traditional title insurance business.

RISKS ASSOCIATED WITH ACQUISITION STRATEGY

         As a key component of its growth strategy,  the Company has pursued and
is pursuing acquisitions in the real estate-related financial services industry.
Certain  risks are  inherent  in an  acquisition  strategy,  such as  increasing
leverage and debt service  requirements and combining disparate company cultures
and facilities,  which could adversely affect the Company's  financial  position
and operating results.  The success of any completed  acquisition will depend in
part on the Company's ability to integrate  effectively the acquired  businesses
into the  Company.  This  process may involve  unforeseen  difficulties  and may
require a  disproportionate  amount of management's  attention and the Company's
financial  and  other  resources.  No  assurance  can be given  that  additional
suitable  acquisition  candidates will be identified,  financed and purchased on
acceptable  terms,  or that  recent  acquisitions  or  future  acquisitions,  if
completed, will be successful.

DEPENDENCE ON KEY PERSONNEL

         The success of the Company is dependent upon the continued  services of
the Company's senior management,  particularly its President, Parker S. Kennedy,
its Chairman and Director,  D.P.  Kennedy,  and its Executive Vice President and
Chief Financial Officer,  Thomas A. Klemens.  The loss of the services of any of
these  individuals  could  have a  material  adverse  effect  on  the  Company's
financial position and results of operations. The Company's success also depends
on  its  ability  to  attract  and  retain  other  highly  qualified  managerial
personnel.

YEAR 2000 COSTS

         Currently,  many  computer  systems and software  products are coded to
accept  only two digit  entries in the date code  field.  These date code fields
will need to accept four digit  entries to  distinguish  21st century dates from
20th century dates. As a result,  many companies'  software and computer systems
may need to be  upgraded  or  replaced  in order to comply with such "Year 2000"
requirements. The Company and third parties with which the Company does business
rely on numerous computer  programs in their day to day operations.  The Company
is  evaluating  the Year 2000  issue as it  relates  to the  Company's  internal
computer  systems  and third  party  computer  systems  with  which the  Company
interacts.  The  Company  expects  to  incur  internal  staff  costs  as well as
consulting  and other  expenses  related to these  issues;  these  costs will be
expensed as incurred. In addition,  the appropriate course of action may include
replacement or an upgrade of certain systems or equipment at a substantial  cost
to the  Company.  There can be no  assurance  that the Year 2000  issues will be
resolved in 1998 or 1999. The Company may incur  significant  costs in resolving
its Year 2000  issues.  If not  resolved,  this issue  could have a  significant
adverse impact on the Company's operations.

GOVERNMENT REGULATION

         The title  insurance  industry  is  subject to  extensive  governmental
regulation.  Applicable laws and their  interpretation  vary from state to state
and are  enforced  with broad  discretion.  There can be no  assurance  that any
review of the Company's operations and business relationships by courts or other
regulatory  authorities will not result in  determinations  that could adversely
affect  the  Company  or that the  regulatory  environment  will not  change  to
restrict the Company's existing or future operations.

                                 USE OF PROCEEDS

          The Company will not receive any of the proceeds  from the sale of the
Shares.  All proceeds from the sale of the Shares will be for the account of the
Selling Shareholders,  as described below. See "Selling  Shareholders" and "Plan
of Distribution."



<PAGE>


                              SELLING SHAREHOLDERS

         The following table sets forth as of the date of this  Prospectus,  the
name of each of the  Selling  Shareholders,  the number of Shares that each such
Selling  Shareholder  owns as of such date,  the number of Shares  owned by each
Selling  Shareholder  that may be  offered  for sale  from  time to time by this
Prospectus,  the  number of Shares to be held by each such  Selling  Shareholder
assuming  the sale of all the  Shares  offered  hereby  and,  by  footnote,  any
position or office held or material  relationship with the Company or any of its
affiliates  within the past three years other than as a result of the  ownership
of Shares. The Company may amend or supplement this Prospectus from time to time
to update the disclosure set forth therein.
<TABLE>
<CAPTION>



- -------------------------------------- --------------------------------- ---------------- --------------------------------
                                                                            NUMBER OF
                                                                          SHARES TO BE        SHARES OWNED OF RECORD
                                            SHARES OWNED OF RECORD         OFFERED FOR        AFTER COMPLETION OF THE
                                            PRIOR TO THE OFFERING          THE SELLING               OFFERING
                                                                          SHAREHOLDER'S
NAME OF  SELLING SHAREHOLDER              NUMBER          PERCENTAGE         ACCOUNT         NUMBER          PERCENTAGE

- -------------------------------------- ------------------------------    ---------------- -----------------------------
<S>                                        <C>                 <C>           <C>              <C>               <C>           
Scott Cooley(1)                            242,188             1.3%          242,188             0              0.00%

Stephen Evans(2)                            43,020             *              41,925           1,095              *

Florida Title & Abstract Company            37,013             *              37,013             0              0.00%

The First American Financial
Foundation(3)                               14,742             *              14,742             0              0.00%


</TABLE>


- ------------------------------------------
*        Less than one percent.

(1) Mr.  Cooley is the  President  of  Contour  Software,  Inc.,  an  indirectly
wholly-owned  subsidiary of the Company. 

(2) Mr.  Evans is the  President  of Evans Title  Companies,  Inc.,  an indirect
wholly-owned  subsidiary of the Company. 

(3) D.P. Kennedy, Parker S. Kennedy and Thomas A. Klemens,  Chairman,  President
and Executive Vice President and Chief Financial Officer,  respectively,  of the
Company  serve as three of the five  directors of The First  American  Financial
Foundation.  D.P.  Kennedy  and  Parker S.  Kennedy  are also  directors  of the
Company.



<PAGE>

                              PLAN OF DISTRIBUTION

         The Shares covered by this Prospectus may be offered and sold from time
to  time  by  the  Selling  Shareholders.  The  Selling  Shareholders  will  act
independently  of the Company in making  decisions  with  respect to the timing,
manner  and price of each sale.  The  Selling  Shareholders  may sell the Shares
being offered hereby on the New York Stock Exchange, or otherwise, at prices and
under terms then  prevailing  or at prices  related to the then  current  market
price,  at  varying  prices or at  negotiated  prices.  The  Shares may be sold,
without limitation, by one or more of the following means of distribution: (a) a
block trade in which the broker-dealer so engaged will attempt to sell Shares as
agent,  but may  position  and  resell a portion  of the block as  principal  to
facilitate the  transaction;  (b) purchases by a broker-dealer  as principal and
resale by such  broker-dealer  for its own account  pursuant to this Prospectus;
(c) a distribution  in accordance with the rules of the New York Stock Exchange;
(d)  ordinary  brokerage  transactions  and  transactions  in which  the  broker
solicits purchasers; and (e) in privately negotiated transactions. To the extent
required,  this Prospectus may be amended and supplemented  from time to time to
describe a specific plan of distribution.

         In  connection  with  distributions  of the  Shares or  otherwise,  the
Selling  Shareholders may enter into hedging transactions with broker-dealers or
other   financial   institutions.   In   connection   with  such   transactions,
broker-dealers or other financial  institutions may engage in short sales of the
Shares  in the  course  of  hedging  the  positions  they  assume  with  Selling
Shareholders.  The  Selling  Shareholders  may also  sell the  Shares  short and
deliver the Shares offered hereby to close out such short positions. The Selling
Shareholders   may  also  enter   into   option  or  other   transactions   with
broker-dealers  or other  financial  institutions  which require the delivery to
such  broker-dealer  or other  financial  institution of Shares offered  hereby,
which  Shares  such  broker-dealer  or other  financial  institution  may resell
pursuant  to this  Prospectus  (as  supplemented  or  amended  to  reflect  such
transaction). The Selling Shareholders may also pledge Shares to a broker-dealer
or other financial institution, and, upon a default, such broker-dealer or other
financial  institution,  may effect sales of the pledged Shares pursuant to this
Prospectus  (as  supplemented  or  amended  to  reflect  such  transaction).  In
addition,  any Shares  that  qualify  for sale  pursuant to Rule 144 may, at the
option of the holder  thereof,  be sold under Rule 144 rather  than  pursuant to
this Prospectus.

         Any  broker-dealer  participating  in such  transactions  as agent  may
receive commissions from the Selling Shareholder and/or purchasers of the Shares
offered hereby (and, if it acts as agent for the purchaser of such Shares,  from
such purchaser).  Usual and customary brokerage fees will be paid by the Selling
Shareholder.  Broker-dealers  may agree with the Selling  Shareholder  to sell a
specified number of Shares at a stipulated  price per Share,  and, to the extent
such a  broker-dealer  is  unable  to do so  acting  as  agent  for the  Selling
Shareholder, to purchase as principal any unsold Shares at the price required to
fulfill the broker-dealer commitment to the Selling Shareholder.  Broker-dealers
who acquire Shares as principal may  thereafter  resell such Shares from time to
time in transactions  (which may involve cross and block  transactions and which
may involve sales to and through other broker-dealers, including transactions of
the  nature  described  above) in the  market,  in  negotiated  transactions  or
otherwise  at  market  prices  prevailing  at the time of sale or at  negotiated
prices,  and in  connection  with such  resales may pay to, or receive  from the
purchasers of such Shares commissions computed as described above.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable, the Shares will be sold in such jurisdictions only though registered
or licensed  brokers or dealers.  In addition,  in certain states the Shares may
not be sold  unless  they  have been  registered  or  qualified  for sale in the
applicable  state  or  an  exemption  from  the  registration  or  qualification
requirement is available and is complied with.

         The   Company  has   advised   the   Selling   Shareholders   that  the
anti-manipulation  rules of  Regulation  M under the  Exchange  Act may apply to
sales of Shares in the market and to the activities of the Selling  Shareholders
and  their  affiliates.  In  addition,  the  Company  will  make  copies of this
Prospectus  available to the Selling  Shareholders  and has informed them of the
need for delivery of copies of this  Prospectus to purchasers at or prior to the
time of any sale of the Shares  offered  hereby.  The Selling  Shareholders  may
indemnify any broker-dealer that participates in transactions involving the sale
of the Shares against certain liabilities,  including  liabilities arising under
the Securities Act.

         At the time a  particular  offer of  Shares  is made,  if  required,  a
Prospectus  Supplement  will be  distributed  that will set forth the  number of
Shares being  offered and the terms of the  offering,  including the name of any
underwriter,  dealer or agent, the purchase price paid by any  underwriter,  any
discount,  commission and other item  constituting  compensation,  any discount,
commission or concession  allowed or re- allowed or paid to any dealer,  and the
proposed selling price to the public.

         The  Company  has  agreed  with the  Selling  Shareholders  to keep the
Registration  Statement of which this  Prospectus  constitutes a part  effective
until  the  first to occur of (i)  June 10,  1999 and (ii)  such  time as all of
Shares  offered by the Selling  Shareholders  listed  above have been sold.  The
Company  intends  to  de-register  any of the  Shares  not  sold by the  Selling
Shareholders by June 10, 1999.

                                  LEGAL MATTERS

          The validity of the Shares  offered hereby will be passed upon for the
Company by White & Case LLP, Los Angeles, California.

                                     EXPERTS

         The financial  statements  incorporated in this Prospectus by reference
to the Annual  Report on Form 10-K for the year ended  December 31,  1997,  have
been so  incorporated  in  reliance  on the  report  of  Price  Waterhouse  LLP,
independent  accountants,  given on the  authority  of said firm as  experts  in
auditing and accounting.

                                      * * *


<PAGE>



(outside back cover page)                                                       

NO  PERSON  HAS  BEEN  AUTHORIZED  TO  GIVE  ANY  INFORMATION  OR  TO  MAKE  ANY
REPRESENTATION  NOT CONTAINED OR INCORPORATED  BY REFERENCE IN THIS  PROSPECTUS,
AND, IF GIVEN OR MADE,  SUCH  INFORMATION OR  REPRESENTATION  MUST NOT BE RELIED
UPON AS HAVING BEEN AUTHORIZED.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO
SELL,  OR THE  SOLICITATION  OF AN OFFER TO BUY, ANY  SECURITIES  OTHER THAN THE
SECURITIES TO WHICH IT RELATES,  OR ANY OFFER TO SELL OR THE  SOLICITATION OF AN
OFFER TO BUY SUCH  SECURITIES,  IN ANY  CIRCUMSTANCES  IN  WHICH  SUCH  OFFER OR
SOLICITATION IS UNLAWFUL.  NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY OFFER
OR SALE MADE HEREUNDER SHALL,  UNDER ANY  CIRCUMSTANCES,  CREATE ANY IMPLICATION
THAT  THERE HAS BEEN NO  CHANGE IN THE  AFFAIRS  OF THE  COMPANY  SINCE THE DATE
HEREOF  OR THAT THE  INFORMATION  CONTAINED  HEREIN  IS  CORRECT  AS OF ANY TIME
SUBSEQUENT TO ITS DATE.



                                   Prospectus


                             335,832 COMMON SHARES


                               THE FIRST AMERICAN
                             FINANCIAL CORPORATION


                              Dated June 18, 1998

TABLE OF CONTENTS

Available Information............................(i)
Incorporation of Documents by Reference..........(i)
Forward-Looking Statements.......................(ii)
Risk Factors.....................................1
Use of Proceeds..................................2
Selling Shareholders.............................3
Plan of Distribution.............................4
Legal Matters....................................5
Experts  ........................................5






© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission