FIRST AMERICAN FINANCIAL CORP
S-3, 1998-07-10
TITLE INSURANCE
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     As filed with the Securities and Exchange Commission on on July 10, 1998
                                                           Registration No. 333-
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                               ------------------

                                    FORM S-3

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                    THE FIRST AMERICAN FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)
<TABLE>
<S>                                      <C>                                   <C>
CALIFORNIA                                          6361                           95-1068610
(State or Other Jurisdiction of         (Primary Standard Industrial            (I.R.S. Employer
Incorporation of Organization)            Classification Code No.)             Identification No.)
</TABLE>

                              114 EAST FIFTH STREET
                        SANTA ANA, CALIFORNIA 92701-4642
                                 (800) 854-3643
    (Address, Including Zip Code, and Telephone Number, Including Area Code,
                  of Registrant's Principal Executive Offices)

               MARK R ARNESEN, ESQ.                          (Copy to)
                    SECRETARY                           NEIL W. RUST, ESQ.
     THE FIRST AMERICAN FINANCIAL CORPORATION            WHITE & CASE LLP
              114 EAST FIFTH STREET                    633 WEST FIFTH STREET
           SANTA ANA, CALIFORNIA 92701             LOS ANGELES, CALIFORNIA 90071
                  (714) 558-3211                           (213) 620-7700
(Name, Address, Including Zip Code, and Telephone
Number, Including Area Code, of Agent For Service

     Approximate date of commencement of proposed sale to the public: as soon as
practicable after this Registration Statement becomes effective.

     If the only  securities  being  registered  on this form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. (X)

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933,  other  than  securities  offered  only in  connection  with  dividend  or
reinvestment plans, check the following box.

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective  registration  statement for the same  offering.
( )  Registration  No.____________

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. ( ) Registration No. ______________.

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. ( )
<PAGE>
<TABLE>
<CAPTION>
                     CALCULATION OF REGISTRATION FEE
- ------------------------------ ------------------------ ------------------------- ------------------------------ -------------------
                                                                    PROPOSED                     PROPOSED
                                            AMOUNT                  MAXIMUM                      MAXIMUM                AMOUNT OF
TITLE OF EACH CLASS OF SECURITIES           TO BE                AGGREGATE PRICE                AGGREGATE              REGISTRATION
         TO BE REGISTERED                 REGISTERED               PER UNIT<F1>              OFFERING PRICE<F1>             FEE<F1>
- ------------------------------ ------------------------ ------------------------- ------------------------------ -------------------
<S>                                     <C>                            <C>                     <C>                        <C>      
  Common stock, $1.00 par value         97,222 shares                  $107.25                 $10,427,059.50             $3,075.98
====================================================================================================================================
<FN>

<F1> Estimated  solely for the purpose of calculating  the  registration  fee in
     accordance with Rule 457(c) under the Securities Act of 1933,  based on the
     average of the high and low prices of the Common  stock  registered  on the
     New York Stock Exchange as of June 30, 1998.
</FN>
</TABLE>

THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(A) OF THE
SECURITIES  ACT OF  1933  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.

INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                   SUBJECT TO COMPLETION, DATED JULY 10, 1998.

PROSPECTUS

                              97,222 COMMON SHARES

                    THE FIRST AMERICAN FINANCIAL CORPORATION

          This  Prospectus  relates  to the  public  offering  and sale of up to
97,222 Common  shares,  $1.00 par value (the  "Shares"),  of The First  American
Financial  Corporation (the "Company"),  by certain  shareholders of the Company
identified  herein  under the caption  "Selling  Shareholders"  or by  pledgees,
donees,  transferees or other successors in interest that receive such shares as
a  gift,   partnership   distribution   or  other  non-sale   related   transfer
(collectively, the "Selling Shareholders").  The Company will receive no part of
the proceeds of such sales.  The Shares offered pursuant to this Prospectus have
been registered prior to the filing of the Registration  Statement of which this
Prospectus is a part.

          The Shares may be offered  by the  Selling  Shareholders  from time to
time in one or more  transactions on the New York Stock Exchange,  in negotiated
transactions or otherwise. See "Plan of Distribution." The price at which any of
the Shares may be sold, and the commissions, if any, paid in connection with any
such sale, are unknown and may vary from transaction to transaction. The Company
will pay all  expenses  incident to the  offering  and sale of the Shares to the
public other than any  commissions  and  discounts of  underwriters,  dealers or
agents  and  any  transfer  taxes.  See  "Selling  Shareholders"  and  "Plan  of
Distribution."

          The Securities and Exchange Commission (the "Commission") may take the
view  that,  under  certain  circumstances,  the  Selling  Shareholders  and any
broker-dealers  or agents that participate with the Selling  Shareholders in the
distribution of the Shares may be deemed to be "underwriters" within the meaning
of the Securities Act of 1933, as amended. Commissions, discounts or concessions
received  by any such  broker-dealer  or agent may be deemed to be  underwriting
commissions under the Securities Act. See "Plan of Distribution."

          The  Company  has   informed   the  Selling   Shareholders   that  the
anti-manipulation  provisions  of Rules  10b-6  and 10b-7  under the  Securities
Exchange Act of 1934,  as amended (the  "Exchange  Act") may apply to the public
offering and sale of the Shares  included in this  Prospectus.  The Company also
has advised the Selling  Shareholders of the  requirements  for delivery of this
Prospectus in connection with any sale of the Shares.

          THE SHARES ARE TRADED ON THE NEW YORK STOCK  EXCHANGE UNDER THE SYMBOL
"FAF." ON JUNE 30, 1998,  THE CLOSING  PRICE OF THE SHARES ON THE NEW YORK STOCK
EXCHANGE WAS $90 PER SHARE.

          SEE "RISK FACTORS"  BEGINNING ON PAGE 1 FOR CERTAIN  INFORMATION  THAT
SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS BEFORE MAKING AN INVESTMENT IN THE
SHARES.

          THESE  SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.


            THE DATE OF THIS PROSPECTUS IS [_______________] , 1998.
<PAGE>
(inside cover page)
                              AVAILABLE INFORMATION

          The  Company  is  subject  to the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange  Commission (the Commission").  Such reports,  proxy
statements and other information filed by the Company with the Commission can be
inspected  and  copied at the  public  reference  facilities  maintained  by the
Commission at Room 1024, 450 Fifth Street,  N.W.,  Judiciary Plaza,  Washington,
D.C. 20549; and at the following  Regional  Offices of the Commission:  New York
Regional Office, Seven World Trade Center, 13th Floor, Suite 1300, New York, New
York 10048;  and Chicago  Regional  Office,  Citicorp  Center,  500 West Madison
Street, 14th Floor, Suite 1400,  Chicago,  Illinois  60661-2511.  Copies of such
material can be obtained at prescribed rates from the Public  Reference  Section
of the Commission at 450 Fifth Street, N.W., Judiciary Plaza,  Washington,  D.C.
20549.   The   Commission   also   maintains  a  site  on  the  World  Wide  Web
(http://www.sec.gov)   that  contains   reports,   proxy  statements  and  other
information regarding the Company. In addition,  such reports,  proxy statements
and other information can also be inspected at the offices of the New York Stock
Exchange,  Inc., 20 Broad Street,  New York, New York 10005, on which the Shares
listed.

          This Prospectus  constitutes part of a Registration  Statement on Form
S-3 (the  "Registration  Statement")  filed by the Company  with the  Commission
under the Securities  Act. In accordance  with the rules and  regulations of the
Commission, this Prospectus does not contain all of the information contained in
the Registration  Statement and the exhibits and schedules thereto.  For further
information  concerning the Company and the Shares offered hereby,  reference is
hereby made to the  Registration  Statement and the exhibits and schedules filed
therewith which may be obtained at the Commission's  offices whose addresses are
listed above. The Registration  Statement has been filed  electronically and may
be obtained at the Commission's Web site listed above. Any statements  contained
herein  concerning the provisions of any document are not necessarily  complete,
and, in each  instance,  reference is made to the copy of such document filed as
an exhibit to the Registration Statement or otherwise filed with the Commission.
Each such statement is qualified in its entirety by such reference.

                     INCORPORATION OF DOCUMENTS BY REFERENCE

          The  documents  listed in (1),  (2), (3), (4), (5), (6), (7), (8), (9)
and (10)  below  are  incorporated  by  reference  in this  Prospectus,  and all
documents  filed by the Company with the Commission  pursuant to Sections 13(a),
13(c),  14 and  15(d)  of the  Exchange  Act,  subsequent  to the  date  of this
Prospectus and prior to the  termination  of any offering of securities  made by
this  Prospectus,  shall be  deemed  to be  incorporated  by  reference  in this
Prospectus and to be part hereof from the date of filing of such documents.  Any
statement  contained  herein,  or in a  document  all or a  portion  of which is
incorporated or deemed to be incorporated by reference  herein,  shall be deemed
to be modified or superseded for purposes of this  Prospectus to the extent that
a statement  contained herein or in any other  subsequently filed document which
also  is or is  deemed  to be  incorporated  by  reference  herein  modifies  or
supersedes such statement.


<PAGE>


(inside cover page continued)

Any such statement so modified or superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

     (1)  The  Company's  Annual  Report on Form 10-K for the fiscal  year ended
          December 31, 1997.

     (2)  The  Company's  Quarterly  Report on Form 10-Q for the fiscal  quarter
          ended March 31, 1998.

     (3)  The Company's Report on Form 8-K dated January 23, 1998.

     (4)  The Company's Report on Form 8-K dated January 27, 1998.

     (5)  The Company's Report on Form 8-K dated March 18, 1998.

     (6)  The Company's Report on Form 8-K dated March 31, 1998.

     (7)  The Company's Report on Form 8-K dated April 7, 1998.

     (8)  The Company's Report on Form 8-K dated June 26, 1998.

     (9)  The description of the Shares contained in the Company's  Registration
          Statement on Form 8-A registering  its Common shares,  par value $1.00
          per share, under Section 12(b) of the Exchange Act, dated November 22,
          1993.

     (10) The  description  of  certain  Rights  to  Purchase  Series  A  Junior
          Participating  Preferred  Shares  which  may be  transferred  with the
          Company's  Common  shares,  which  description  is  contained  in  the
          Company's  Registration  Statement on Form 8-A, under Section 12(b) of
          the Exchange Act, dated November 7, 1997.

          THIS  PROSPECTUS  INCORPORATES  DOCUMENTS BY  REFERENCE  WHICH ARE NOT
PRESENTED HEREIN OR DELIVERED  HEREWITH.  THESE DOCUMENTS ARE AVAILABLE  WITHOUT
CHARGE TO ANY PERSON TO WHOM THIS  PROSPECTUS  IS DELIVERED  UPON FIVE  BUSINESS
DAYS' WRITTEN OR ORAL REQUEST OF MARK R ARNESEN,  VICE  PRESIDENT AND SECRETARY,
THE FIRST  AMERICAN  FINANCIAL  CORPORATION,  114 EAST FIFTH STREET,  SANTA ANA,
CALIFORNIA 92701-4642; TELEPHONE NUMBER (714) 558-3211.

                           FORWARD-LOOKING STATEMENTS

          Except for historical  information contained in this Prospectus and in
the  documents  incorporated  in  this  Prospectus  by  reference,  the  matters
discussed  herein and therein  contain  forward-looking  statements that involve
risks and  uncertainties  that could cause actual  results to differ  materially
from those  suggested in the forward-  looking  statements,  including,  without
limitation,  the effect of economic  conditions,  interest rates, market demand,
competition  and other risks detailed  herein and in the Company's other filings
with the Commission.
<PAGE>
                                  RISK FACTORS

          In addition to the other  information  contained  in this  Prospectus,
investors should consider  carefully the following risk factors before making an
investment  in the Shares.  To the extent any of the  information  contained  or
incorporated  by reference in this  Prospectus  constitutes  a  "forward-looking
statement" as defined in Section 21E(i)(1) of the Exchange Act, the risk factors
set forth below are cautionary  statements  identifying  important  factors that
could   cause   actual   results  to  differ   materially   from  those  in  the
forward-looking statement. See "Forward-Looking Statements."

VOLATILITY OF SHARE PRICE

          The  market  price of the  Shares  could  be  subject  to  significant
fluctuations in response to variations in financial  results or announcements of
material  events  by  the  Company  or  its  competitors.   Regulatory  changes,
developments  in the  real  estate  services  industry  or  changes  in  general
conditions in the economy or the financial  markets could also adversely  affect
the market price of the Shares.

CYCLICAL NATURE OF REAL ESTATE MARKET

          Substantially  all of the Company's title  insurance,  tax monitoring,
credit reporting,  flood zone  determination and property  information  business
results from resales and refinancings of real estate,  including residential and
commercial properties, and from the construction and sale of new properties. The
Company's home warranty  business results from residential  resales and does not
benefit from refinancings or commercial  transactions.  Resales and refinancings
of residential properties constitute the major source of the Company's revenues.
Real estate  activity is cyclical in nature and is affected  greatly by the cost
and availability of long term mortgage funds. Real estate activity and, in turn,
the Company's  revenue base,  can be adversely  affected  during periods of high
interest  rates and/or  limited money supply.  However,  this adverse  effect is
mitigated in part by the continuing  diversification of the Company's operations
into areas outside of its traditional title insurance business.

RISKS ASSOCIATED WITH ACQUISITION STRATEGY

          As a key component of its growth strategy, the Company has pursued and
is pursuing acquisitions in the real estate-related financial services industry.
Certain  risks are  inherent  in an  acquisition  strategy,  such as  increasing
leverage and debt service  requirements and combining disparate company cultures
and facilities,  which could adversely affect the Company's  financial  position
and operating results.  The success of any completed  acquisition will depend in
part on the Company's ability to integrate  effectively the acquired  businesses
into the  Company.  This  process may involve  unforeseen  difficulties  and may
require a  disproportionate  amount of management's  attention and the Company's
financial  and  other  resources.  No  assurance  can be given  that  additional
suitable  acquisition  candidates will be identified,  financed and purchased on
acceptable  terms,  or that  recent  acquisitions  or  future  acquisitions,  if
completed, will be successful.

DEPENDENCE ON KEY PERSONNEL

          The success of the Company is dependent upon the continued services of
the Company's senior management,  particularly its President, Parker S. Kennedy,
its Chairman and Director,  D.P.  Kennedy,  and its Executive Vice President and
Chief Financial Officer,  Thomas A. Klemens.  The loss of the services of any of
these  individuals  could  have a  material  adverse  effect  on  the  Company's
financial position and results of operations. The Company's success also depends
on  its  ability  to  attract  and  retain  other  highly  qualified  managerial
personnel.

YEAR 2000 COSTS

          Currently,  many computer  systems and software  products are coded to
accept  only two digit  entries in the date code  field.  These date code fields
will need to accept four digit  entries to  distinguish  21st century dates from
20th century dates. As a result,  many companies'  software and computer systems
may need to be  upgraded  or  replaced  in order to comply with such "Year 2000"
requirements. The Company and third parties with which the Company does business
rely on numerous computer  programs in their day to day operations.  The Company
is  evaluating  the Year 2000  issue as it  relates  to the  Company's  internal
computer  systems  and third  party  computer  systems  with  which the  Company
interacts.  The  Company  expects  to  incur  internal  staff  costs  as well as
consulting  and other  expenses  related to these  issues;  these  costs will be
expensed as incurred. In addition,  the appropriate course of action may include
replacement or an upgrade of certain systems or equipment at a substantial  cost
to the  Company.  There can be no  assurance  that the Year 2000  issues will be
resolved in 1998 or 1999. The Company may incur  significant  costs in resolving
its Year 2000  issues.  If not  resolved,  this issue  could have a  significant
adverse impact on the Company's operations.

GOVERNMENT REGULATION

          The title  insurance  industry  is subject to  extensive  governmental
regulation.  Applicable laws and their  interpretation  vary from state to state
and are  enforced  with broad  discretion.  There can be no  assurance  that any
review of the Company's operations and business relationships by courts or other
regulatory  authorities will not result in  determinations  that could adversely
affect  the  Company  or that the  regulatory  environment  will not  change  to
restrict the Company's existing or future operations.

                                 USE OF PROCEEDS

          The Company will not receive any of the proceeds  from the sale of the
Shares.  All proceeds from the sale of the Shares will be for the account of the
Selling Shareholders,  as described below. See "Selling  Shareholders" and "Plan
of Distribution."
<PAGE>
                              SELLING SHAREHOLDERS

          The following table sets forth as of the date of this Prospectus,  the
name of each of the  Selling  Shareholders,  the number of Shares that each such
Selling  Shareholder  owns as of such date,  the number of Shares  owned by each
Selling  Shareholder  that may be  offered  for sale  from  time to time by this
Prospectus,  the  number of Shares to be held by each such  Selling  Shareholder
assuming  the sale of all the  Shares  offered  hereby  and,  by  footnote,  any
position or office held or material  relationship with the Company or any of its
affiliates  within the past three years other than as a result of the  ownership
of Shares. The Company may amend or supplement this Prospectus from time to time
to update the disclosure set forth therein.

<TABLE>
<CAPTION>
                                                                            NUMBER OF
                                                                          SHARES TO BE        SHARES OWNED OF RECORD
                                            SHARES OWNED OF RECORD         OFFERED FOR        AFTER COMPLETION OF THE
                                            PRIOR TO THE OFFERING          THE SELLING               OFFERING
                                                                          SHAREHOLDER'S
NAME OF SELLING SHAREHOLDER                  NUMBER     PERCENTAGE          ACCOUNT           NUMBER            PERCENTAGE
- ---------------------------                  ------     ----------          -------           ------            ----------

<S>                                         <C>               <C>            <C>                 <C>              <C>  
Kevin Burke <F1> <F4>                       37,586             *             37,586              0                0.00%
Debra S. Collins <F2> <F4>                  40,619             *             40,619              0                0.00%
Lloyd Booth<F3> <F4>                        19,037             *             19,037              0                0.00%

*    Less than one percent.
<FN>

<F1> Mr.  Burke is the  President of SMT,  Inc., a Member of ShadowNet  Mortgage
     Technologies,   LLC  ("ShadowNet"),   which  is  an  indirect  wholly-owned
     subsidiary of the Company.

<F2> Ms.  Collins  is the  President  of  ShadowNet,  an  indirect  wholly-owned
     subsidiary of the Company.

<F3> Mr.  Booth  is an  Executive  Vice  President  of  ShadowNet,  an  indirect
     wholly-owned subsidiary of the Company.

<F4> Mr.  Burke,  Ms.  Collins and Mr.  Booth are all direct or indirect  equity
     owners of ShadowNet.
</FN>
</TABLE>
<PAGE>


                              PLAN OF DISTRIBUTION

          The Shares  covered by this  Prospectus  may be offered  and sold from
time to time by the  Selling  Shareholders.  The Selling  Shareholders  will act
independently  of the Company in making  decisions  with  respect to the timing,
manner  and price of each sale.  The  Selling  Shareholders  may sell the Shares
being offered hereby on the New York Stock Exchange, or otherwise, at prices and
under terms then  prevailing  or at prices  related to the then  current  market
price,  at  varying  prices or at  negotiated  prices.  The  Shares may be sold,
without limitation, by one or more of the following means of distribution: (a) a
block trade in which the broker-dealer so engaged will attempt to sell Shares as
agent,  but may  position  and  resell a portion  of the block as  principal  to
facilitate the  transaction;  (b) purchases by a broker-dealer  as principal and
resale by such  broker-dealer  for its own account  pursuant to this Prospectus;
(c) a distribution  in accordance with the rules of the New York Stock Exchange;
(d)  ordinary  brokerage  transactions  and  transactions  in which  the  broker
solicits purchasers; and (e) in privately negotiated transactions. To the extent
required,  this Prospectus may be amended and supplemented  from time to time to
describe a specific plan of distribution.

          In  connection  with  distributions  of the Shares or  otherwise,  the
Selling  Shareholders may enter into hedging transactions with broker-dealers or
other   financial   institutions.   In   connection   with  such   transactions,
broker-dealers or other financial  institutions may engage in short sales of the
Shares  in the  course  of  hedging  the  positions  they  assume  with  Selling
Shareholders.  The  Selling  Shareholders  may also  sell the  Shares  short and
deliver the Shares offered hereby to close out such short positions. The Selling
Shareholders   may  also  enter   into   option  or  other   transactions   with
broker-dealers  or other  financial  institutions  which require the delivery to
such  broker-dealer  or other  financial  institution of Shares offered  hereby,
which  Shares  such  broker-dealer  or other  financial  institution  may resell
pursuant  to this  Prospectus  (as  supplemented  or  amended  to  reflect  such
transaction). The Selling Shareholders may also pledge Shares to a broker-dealer
or other financial institution, and, upon a default, such broker-dealer or other
financial  institution,  may effect sales of the pledged Shares pursuant to this
Prospectus  (as  supplemented  or  amended  to  reflect  such  transaction).  In
addition,  any Shares  that  qualify  for sale  pursuant to Rule 144 may, at the
option of the holder  thereof,  be sold under Rule 144 rather  than  pursuant to
this Prospectus.

          Any  broker-dealer  participating  in such  transactions  as agent may
receive commissions from the Selling Shareholder and/or purchasers of the Shares
offered hereby (and, if it acts as agent for the purchaser of such Shares,  from
such purchaser).  Usual and customary brokerage fees will be paid by the Selling
Shareholder.  Broker-dealers  may agree with the Selling  Shareholder  to sell a
specified number of Shares at a stipulated  price per Share,  and, to the extent
such a  broker-dealer  is  unable  to do so  acting  as  agent  for the  Selling
Shareholder, to purchase as principal any unsold Shares at the price required to
fulfill the broker-dealer commitment to the Selling Shareholder.  Broker-dealers
who acquire Shares as principal may  thereafter  resell such Shares from time to
time in transactions  (which may involve cross and block  transactions and which
may involve sales to and through other broker-dealers, including transactions of
the  nature  described  above) in the  market,  in  negotiated  transactions  or
otherwise  at  market  prices  prevailing  at the time of sale or at  negotiated
prices,  and in  connection  with such  resales may pay to, or receive  from the
purchasers of such Shares commissions computed as described above.

          In order to comply  with the  securities  laws of certain  states,  if
applicable, the Shares will be sold in such jurisdictions only though registered
or licensed  brokers or dealers.  In addition,  in certain states the Shares may
not be sold  unless  they  have been  registered  or  qualified  for sale in the
applicable  state  or  an  exemption  from  the  registration  or  qualification
requirement is available and is complied with.

          The  Company  has   advised   the   Selling   Shareholders   that  the
anti-manipulation  rules of  Regulation  M under the  Exchange  Act may apply to
sales of Shares in the market and to the activities of the Selling  Shareholders
and  their  affiliates.  In  addition,  the  Company  will  make  copies of this
Prospectus  available to the Selling  Shareholders  and has informed them of the
need for delivery of copies of this  Prospectus to purchasers at or prior to the
time of any sale of the Shares  offered  hereby.  The Selling  Shareholders  may
indemnify any broker-dealer that participates in transactions involving the sale
of the Shares against certain liabilities,  including  liabilities arising under
the Securities Act.

          At the time a  particular  offer of Shares  is made,  if  required,  a
Prospectus  Supplement  will be  distributed  that will set forth the  number of
Shares being  offered and the terms of the  offering,  including the name of any
underwriter,  dealer or agent, the purchase price paid by any  underwriter,  any
discount,  commission and other item  constituting  compensation,  any discount,
commission or concession  allowed or re- allowed or paid to any dealer,  and the
proposed selling price to the public.

          The  Company  has agreed  with the  Selling  Shareholders  to keep the
Registration  Statement of which this  Prospectus  constitutes a part  effective
until  the  first to occur of (i)  June 26,  1999 and (ii)  such  time as all of
Shares  offered by the Selling  Shareholders  listed  above have been sold.  The
Company  intends  to  de-register  any of the  Shares  not  sold by the  Selling
Shareholders by June 26, 1999.

                                  LEGAL MATTERS

          The validity of the Shares  offered hereby will be passed upon for the
Company by White & Case LLP, Los Angeles, California.

                                     EXPERTS

          The financial statements  incorporated in this Prospectus by reference
to the Annual  Report on Form 10-K for the year ended  December 31,  1997,  have
been so  incorporated in reliance on the report of  PricewaterhouseCoopers  LLP,
independent  accountants,  given on the  authority  of said firm as  experts  in
auditing and accounting.

                                      * * *
<PAGE>
(outside back cover page)

                                   Prospectus



                              97,222 COMMON SHARES



                               THE FIRST AMERICAN
                              FINANCIAL CORPORATION


                            Dated [_________], 1998


NO  PERSON  HAS  BEEN  AUTHORIZED  TO  GIVE  ANY  INFORMATION  OR  TO  MAKE  ANY
REPRESENTATION  NOT CONTAINED OR INCORPORATED  BY REFERENCE IN THIS  PROSPECTUS,
AND, IF GIVEN OR MADE,  SUCH  INFORMATION OR  REPRESENTATION  MUST NOT BE RELIED
UPON AS HAVING BEEN AUTHORIZED.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO
SELL,  OR THE  SOLICITATION  OF AN OFFER TO BUY, ANY  SECURITIES  OTHER THAN THE
SECURITIES TO WHICH IT RELATES,  OR ANY OFFER TO SELL OR THE  SOLICITATION OF AN
OFFER TO BUY SUCH  SECURITIES,  IN ANY  CIRCUMSTANCES  IN  WHICH  SUCH  OFFER OR
SOLICITATION IS UNLAWFUL.  NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY OFFER
OR SALE MADE HEREUNDER SHALL,  UNDER ANY  CIRCUMSTANCES,  CREATE ANY IMPLICATION
THAT  THERE HAS BEEN NO  CHANGE IN THE  AFFAIRS  OF THE  COMPANY  SINCE THE DATE
HEREOF  OR THAT THE  INFORMATION  CONTAINED  HEREIN  IS  CORRECT  AS OF ANY TIME
SUBSEQUENT TO ITS DATE.


TABLE OF CONTENTS

Available Information............................(i)
Incorporation of Documents by Reference..........(i)
Forward-Looking Statements.......................(ii)
Risk Factors.....................................1
Use of Proceeds..................................2                              
Selling Shareholders.............................3
Plan of Distribution.............................4
Legal Matters....................................5
Experts  ........................................5
<PAGE>
                                     PART II

                     Information Not Required in Prospectus

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

          The Company will pay all expenses incident to the offering and sale to
the  public of the  shares  being  registered  other  than any  commissions  and
discounts  of  underwriters,  dealers or agents  and any  transfer  taxes.  Such
expenses  are set forth in the  following  table.  All of the amounts  shown are
estimates  except for the  Securities  and  Exchange  Commission  ("Commission")
registration fee.

Commission registration fee................................         $3,076
Printing expenses..........................................         $1,000
Transfer Agent fees and expenses...........................         $1,000
Accounting fees and expenses...............................         $5,000
Legal fees and expenses....................................        $10,000
"Blue Sky" fees and expenses ..............................         $2,000
Miscellaneous..............................................         $3,869
                                                                   -------
         Total.............................................        $25,945
                                                                   =======


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

          Subject  to  certain  limitations,   Section  317  of  the  California
Corporations  Code provides in part that a  corporation  shall have the power to
indemnify  any person who was or is a party or is  threatened to be made a party
to any proceeding (other than an action by or in the right of the corporation to
procure a judgment in its favor) by reason of the fact that the person is or was
an agent  (which term  includes  officers  and  directors)  of the  corporation,
against expenses,  judgments, fines, settlements, and other amounts actually and
reasonably  incurred in connection  with the  proceeding if that person acted in
good  faith and in a manner  the person  reasonably  believed  to be in the best
interests of the corporation and, in the case of a criminal  proceeding,  had no
reasonable cause to believe the conduct of the person was unlawful.

          The California  indemnification statute, as provided in Section 317 of
the California  Corporations  Code (noted above),  is nonexclusive  and allows a
corporation  to  expand  the  scope  of  indemnification  provided,  whether  by
provisions  in its  Bylaws or by  agreement,  to the  extent  authorized  in the
corporation's articles.

          The Restated Articles of Incorporation of the Registrant provide that:
"The liability of the directors of the Corporation for monetary damages shall be
eliminated to the fullest extent  permissible  under California law." The effect
of  this  provision  is  to  exculpate  directors  from  any  liability  to  the
Registrant,  or anyone claiming on the Registrant's  behalf, for breaches of the
directors' duty of care. However,  the provision does not eliminate or limit the
liability  of a director  for actions  taken in his  capacity as an officer.  In
addition,  the provision applies only to monetary damages and is not intended to
impair the rights of parties suing on behalf of the Registrant to seek equitable
remedies (such as actions to enjoin or rescind a transaction  involving a breach
of the directors' duty of care or loyalty).

          The  Bylaws  of  the  Registrant  provide  that,  subject  to  certain
qualifications,  "(i) The corporation shall indemnify its Officers and Directors
to the fullest extent permitted by law,  including those  circumstances in which
indemnification  would  otherwise  be  discretionary;  (ii) the  corporation  is
required  to  advance  expenses  to its  Officers  and  Directors  as  incurred,
including  expenses relating to obtaining a determination that such Officers and
Directors are entitled to indemnification, provided that they undertake to repay
the amount advanced if it is ultimately determined that they are not entitled to
indemnification;  (iii) an  Officer  or  Director  may bring  suit  against  the
corporation  if a  claim  for  indemnification  is not  timely  paid;  (iv)  the
corporation may not retroactively amend this Section 1 in a way which is adverse
to its Officers and Directors;  (v) the  provisions of  subsections  (i) through
(iv) above shall apply to all past and present  Officers  and  Directors  of the
corporation."  "Officer"  includes  the  following  officers of the  Registrant:
Chairman  of  the  Board,  President,  Vice  President,   Secretary,   Assistant
Secretary,  Chief Financial  Officer,  Treasurer,  Assistant  Treasurer and such
other officers as the board shall designate from time to time. "Director" of the
Registrant  means any person  appointed  to serve on the  Registrant's  board of
directors either by its shareholders or by the remaining board members.

          Each  of  the  Registrant's  1996  Stock  Option  Plan  and  its  1997
Directors' Stock Plan (each individually,  the "Plan") provides that, subject to
certain  conditions,  "The Company  shall,  through the purchase of insurance or
otherwise,  indemnify  each  member of the Board (or board of  directors  of any
affiliate),  each  member  of the  [Compensation]  Committee,  and  any  [other]
employees  to whom any  responsibility  with respect to the Plan is allocated or
delegated,  from and against any and all claims, losses,  damages, and expenses,
including  attorneys'  fees,  and any  liability,  including any amounts paid in
settlement with the Company's approval,  arising from the individual's action or
failure to act, except when the same is judicially determined to be attributable
to the gross negligence or willful misconduct of such person."

          The  Registrant's  Deferred  Compensation  Plan provides that, "To the
extent  permitted by applicable  state law, the Company shall indemnify and save
harmless the Committee and each member  thereof,  the Board of Directors and any
delegate of the Committee who is an employee of the Company  against any and all
expenses,  liabilities  and claims,  including legal fees to defend against such
liabilities  and  claims  arising  out of  their  discharge  in  good  faith  of
responsibilities  under  or  incident  to the  Plan,  other  than  expenses  and
liabilities arising out of willful misconduct. This indemnity shall not preclude
such further  indemnities as may be available under  insurance  purchased by the
Company or provided by the Company under any bylaw,  agreement or otherwise,  as
such indemnities are permitted under state law."


ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

4.1. Description  of the  Registrant's  capital  stock in  Article  Sixth of the
     Restated  Articles  of  Incorporation  of  The  First  American   Financial
     Corporation,  incorporated by reference to Exhibit 3(a) of the Registrant's
     report on Form 10-K for the fiscal year ended December 31, 1997.

4.2. Rights   Agreement,   incorporated   by  reference  to  Exhibit  4  of  the
     Registrant's Registration Statement on Form 8-A dated November 7, 1997.

5.   Opinion of counsel regarding legality.

23.1. Consent of independent accountants.

23.2. Consent of counsel (contained in Exhibit 5).

24.   Power of Attorney.


ITEM 17. UNDERTAKINGS.

The undersigned Registrant hereby undertakes:

          (1) To file,  during  the  period  in which  offers or sales are being
     made, a post-effective amendment to this Registration Statement;

               (i)  To include any  prospectus  required by Section  10(a)(3) of
                    the Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
                    after the effective date of the  Registration  Statement (or
                    the most recent  post-effective  amendment  thereof)  which,
                    individually  or in the  aggregate,  represent a fundamental
                    change  in the  information  set  forth in the  Registration
                    Statement; and

               (iii)To include  any  material  information  with  respect to the
                    plan  of  distribution  not  previously   disclosed  in  the
                    Registration  Statement  or  any  material  change  to  such
                    information in the Registration Statement;

          (2) That,  for the  purpose of  determining  any  liability  under the
     Securities Act of 1933, each such post-effective  amendment shall be deemed
     to be a new  registration  statement  relating  to the  securities  offered
     therein,  and the offering of such  securities at that time shall be deemed
     to be the initial bona fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
     any  of  the  securities  being  registered  which  remain  unsold  at  the
     termination of the offering.

          (4)  That,  for  purposes  of  determining  any  liability  under  the
     Securities  Act of 1933,  each  filing of the  Registrant's  annual  report
     pursuant to Section 13(a) or 15(d) of the  Securities  Exchange Act of 1934
     (and,  where  applicable,  each filing of an employee benefit plan's annual
     report  pursuant to Section 15(d) of the  Securities  Exchange Act of 1934)
     that is  incorporated by reference in the  Registration  Statement shall be
     deemed  to be a new  registration  statement  relating  to  the  securities
     offered therein,  and the offering of such securities at that time shall be
     deemed to be the initial bona fide offering thereof.

          (5) For the purpose of determining  any liability under the Securities
     Act of  1933,  each  post-effective  amendment  that  contains  a  form  of
     prospectus shall be deemed to be a new registration  statement  relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.

          Insofar  as   indemnification   for  liabilities   arising  under  the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the Registrant  pursuant to the foregoing  provisions,  or otherwise,
the  Registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Securities  Act of 1933 and is,  therefore,  unenforceable.  In the event
that a claim of indemnification against such liabilities (other than the payment
by the  Registrant  of  expenses  incurred  or paid by a  director,  officer  or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities  Act of 1933 and will be governed by the final  adjudication  of such
issue.

                                      * * *


<PAGE>


                                   SIGNATURES

          Pursuant  to the  requirements  of the  Securities  Act of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the  requirements  for  filing on Form S-3 and has caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the city of Santa Ana, state of California, on July 10, 1998.

                                                 THE FIRST AMERICAN FINANCIAL
                                                 CORPORATION



                                                 By:/s/ Parker S. Kennedy
                                                 Parker S. Kennedy, President
                                                 (Principal Executive Officer)

          Pursuant  to the  requirements  of the  Securities  Act of 1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated.


Date:  July 10, 1998                        By:/s/ D.P. Kennedy
                                               ---------------------------------
                                               D.P. Kennedy, Chairman 
                                                 and Director



Date:  July 10, 1998                        By:/s/ Parker S. Kennedy
                                               ---------------------------------
                                               Parker S. Kennedy, President 
                                                 and Director


Date:  July 10, 1998                        By:/s/ Thomas A. Klemens
                                               ---------------------------------
                                               Thomas A. Klemens, Executive Vice
                                                 President, Chief Financial 
                                                 Officer (Principal Financial
                                                 and Accounting Officer)


          Pursuant  to the  requirements  of the  Securities  Act of 1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated.


Date:  July __, 1998                        By:
                                               ---------------------------------
                                               George L. Argyros, Director

Date:  July 10, 1998                        By:/s/ Gary J. Beban
                                               ---------------------------------
                                               Gary J. Beban, Director

Date:  July 10, 1998                        By:/s/ J. David Chatham
                                               ---------------------------------
                                               J. David Chatham, Director

Date:  July 10, 1998                        By:/s/ William G. Davis
                                               ---------------------------------
                                               William G. Davis, Director

Date:  July __, 1998                        By:
                                               ---------------------------------
                                               James L. Doti, Director

Date:  July 10, 1998                        By:/s/ Lewis W. Douglas, Jr.
                                               ---------------------------------
                                               Lewis W. Douglas, Jr., Director

Date:  July __, 1998                        By:
                                               ---------------------------------
                                               Paul B. Fay, Jr., Director

Date:  July 10, 1998                        By:/s/ Dale F. Frey
                                               ---------------------------------
                                               Dale F. Frey, Director

Date:  July __, 1998                        By:
                                               ---------------------------------
                                               Anthony R. Moiso, Director

Date:  July 10, 1998                        By:/s/ Rudolph J. Munzer
                                               ---------------------------------
                                               Rudolph J. Munzer, Director

Date:  July 10, 1998                        By:/s/ Frank O'Bryan
                                               ---------------------------------
                                               Frank O'Bryan, Director

Date:  July 10, 1998                        By:/s/ Roslyn B. Payne
                                               ---------------------------------
                                               Roslyn B. Payne, Director

Date:  July 10, 1998                        By:/s/ D. Van Skilling
                                               ---------------------------------
                                               D. Van Skilling, Director

Date:  July 10, 1998                        By:/s/ Virginia Ueberroth
                                               ---------------------------------
                                               Virginia Ueberroth, Director

*By:/s/ Mark R. Arnesen
    ---------------------------------
          Mark R Arnesen
          Attorney-in-Fact

<PAGE>
                                  EXHIBIT INDEX

EXHIBIT
NUMBER    DESCRIPTION
- ------    -----------

4.1.      Description of the Registrant's  capital stock in Article Sixth of the
          Restated  Articles of  Incorporation  of The First American  Financial
          Corporation,   incorporated  by  reference  to  Exhibit  3(a)  of  the
          Registrant's  report on Form 10-K for the fiscal  year ended  December
          31, 1997.

4.2.      Rights  Agreement,  incorporated  by  reference  to  Exhibit  4 of the
          Registrant's  Registration  Statement  on Form 8-A dated  November  7,
          1997.

5.        Opinion of counsel regarding legality.

23.1.     Consent of independent accountants.

23.2.     Consent of counsel (contained in Exhibit 5).

24.       Power of Attorney.

                                                                       EXHIBIT 5

                        [LETTERHEAD OF WHITE & CASE LLP]

July 10, 1998

The First American Financial Corporation
114 East Fifth Street
Santa Ana, CA 92701

Ladies and Gentlemen:

         We have acted as counsel to The First American Financial Corporation, a
California  corporation (the  "Company"),  and are familiar with the proceedings
and documents  relating to the proposed  registration by the Company,  through a
Registration Statement on Form S-3 (the "Registration  Statement"),  to be filed
by the Company with the  Securities  and Exchange  Commission,  of 97,222 Common
shares,  $1.00  par  value,  of the  Company  and an equal  number  of Rights to
purchase  $1.00  par  value  Series  A  Junior  Participating  Preferred  Shares
(collectively, the "Shares").

         For the purposes of rendering this opinion,  we have examined originals
or photostatic copies of certified copies of such corporate records,  agreements
and other documents of the Company as we have deemed relevant and necessary as a
basis for the opinion hereinafter set forth.

          Based on the  foregoing,  we are of the opinion that the Shares,  when
issued and paid for in accordance with the terms and conditions set forth in the
Registration Statement, will be duly authorized,  validly issued, fully paid and
nonassessable.

          We  consent  to  the  use  of  this  opinion  as  an  exhibit  to  the
Registration Statement,  and we further consent to the use of our name under the
heading "Legal  Matters" in the Prospectus  which is a part of the  Registration
Statement.


                                                          Very truly yours,


                                                          /s/White & Case LLP

                                                                   EXHIBIT 23.1.

                       CONSENT OF INDEPENDENT ACCOUNTANTS

          We hereby consent to the  incorporation by reference in the Prospectus
constituting  part of this  Registration  Statement  on  Form  S-3 of The  First
American Financial  Corporation of our report dated February 9, 1998,  appearing
on page 19 of The First American Financial  Corporation's  Annual Report on Form
10-K for the year ended  December 31, 1997.  We also consent to the reference to
us under the heading "Experts" in such Prospectus.


By: /s/ PricewaterhouseCoopers LLP
   -------------------------------
PricewaterhouseCoopers LLP
Costa Mesa, California
July 10, 1998

                                                                      EXHIBIT 24

                                POWER OF ATTORNEY

         KNOW ALL MEN BY THESE PRESENTS,  that the undersigned  directors of The
First   American   Financial   Corporation,   a  California   corporation   (the
"Corporation"),  hereby  constitute  and  appoint  Parker S.  Kennedy and Mark R
Arnesen,  and each of them, the true and lawful agents and  attorneys-in-fact of
the   undersigned,   with  full  power  and   authority   in  said   agents  and
attorneys-in-fact,  and in either or both of them,  to sign for the  undersigned
and in their  respective  names as directors of the Corporation the Registration
Statement on Form S-3 to be filed with the United States Securities and Exchange
Commission,  Washington, D.C., under the Securities Act of 1933, as amended, and
any  amendment or  amendments to such  Registration  Statement,  relating to the
Common  shares,  par value  $1.00 per share,  of the  Corporation  to be offered
thereunder, and the undersigned ratify and confirm all acts taken by such agents
and  attorneys-in-fact,  or either or both of them, as herein  authorized.  This
Power of Attorney may be executed in one or more counterparts.

Date:  June 25, 1998                   By:
                                          --------------------------------------
                                          George L. Argyros, Director

Date:  June 25, 1998                   By:/s/ Gary J. Beban
                                          --------------------------------------
                                          Gary J. Beban, Director

Date:  June 25, 1998                   By:/s/ J. David Chatham
                                          --------------------------------------
                                          J. David Chatham, Director

Date:  June 25, 1998                   By:/s/ William G. Davis
                                          --------------------------------------
                                          William G. Davis, Director

Date:  June 25, 1998                   By:
                                          --------------------------------------
                                          James L. Doti, Director

Date:  June 25, 1998                   By:/s/ Lewis W. Douglas, Jr.
                                          --------------------------------------
                                          Lewis W. Douglas, Jr., Director

Date:  June 25, 1998                   By:
                                          --------------------------------------
                                          Paul B. Fay, Jr., Director

Date:  June 25, 1998                   By:/s/ Dale F. Frey
                                          --------------------------------------
                                          Dale F. Frey, Director

Date:  June 25, 1998                   By:
                                          --------------------------------------
                                          Anthony R. Moiso, Director

Date:  June 25, 1998                   By:/s/ Rudolph J. Munzer
                                          --------------------------------------
                                          Rudolph J. Munzer, Director

Date:  June 25, 1998                   By:/s/ Frank O'Bryan
                                          --------------------------------------
                                          Frank O'Bryan, Director

Date:  June 25, 1998                   By:/s/ Roslyn B. Payne
                                          --------------------------------------
                                          Roslyn B. Payne, Director

Date:  June 25, 1998                   By:/s/ D. Van Skilling
                                          --------------------------------------
                                          D. Van Skilling, Director

Date:  June 25, 1998                   By:/s/ Virginia Ueberroth
                                          --------------------------------------
                                          Virginia Ueberroth, Director


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