FIRST AMERICAN FINANCIAL CORP
424B3, 1999-03-18
TITLE INSURANCE
Previous: FIDELITY DESTINY PORTFOLIOS, PRE 14A, 1999-03-18
Next: FORD MOTOR CREDIT CO, 424B3, 1999-03-18



                                                      REGISTRATION NO. 333-74073
                                                FILED PURSUANT TO RULE 424(B)(3)

PROSPECTUS
                              769,584 COMMON SHARES
                    THE FIRST AMERICAN FINANCIAL CORPORATION




Offer by the Selling Shareholders.

o    We have prepared this  prospectus  so that the  shareholders  listed on the
     table on page 4 may sell their shares.

Share Price

o    The sale price of the shares offered with this prospectus may be determined
     in any of the following ways.

     o   By negotiation.

     o   By a formula.

     o By the market price of the shares at the time of sale.

An Investment in Our Company Entails Risk

o    Before making an investment in our shares,  you should  consider  carefully
     the "Risk Factors" set forth beginning on page 1.

Our Business

o    We provide real estate-related financial and informational services to real
     property buyers and mortgage lenders.

Listing

o    The shares offered by this prospectus will be listed for trading on the New
     York Stock Exchange.

o    The trading symbol for our shares on the New York Stock Exchange is "FAF."

o    On March 15 , 1999,  the closing  price of our shares on the New York Stock
     Exchange was $24.3125.

Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.

                 The date of this prospectus is March 16, 1999.
<PAGE>
(inside cover page)
                      WHERE YOU CAN FIND MORE INFORMATION;
                           INCORPORATION BY REFERENCE

     We file annual,  quarterly and current reports,  proxy statements and other
information with the Securities and Exchange Commission.  You may read and copy,
upon payment of a fee set by the SEC, any document  that we file with the SEC at
any of its public reference rooms in the following locations.

            450 Fifth Street, N.W.
            Washington, D.C. 20549

            Seven World Trade Center
            13th Floor, Suite 1300
            New York, New York 10048

            Citicorp Center
            500 West Madison Street
            14th Floor, Suite 1400
            Chicago, Illinois 60661

     You may also call the SEC at  1-800-432-0330  for more  information  on the
public  reference  rooms.  Our filings are also  available  to the public on the
internet through the SEC's EDGAR database.  You may access the EDGAR database at
the SEC's web site at http://www.sec.gov.

     The SEC  allows us to  "incorporate  by  reference"  information  into this
prospectus.  This means that we can  disclose  important  information  to you by
referring you to another document filed separately with the SEC. The information
incorporated  by reference is deemed to be part of this  prospectus,  except for
any information  superseded by information in this  prospectus.  This prospectus
incorporates  by reference the documents set forth below that we have previously
filed with the SEC. These  documents  contain  important  information  about our
company, including information concerning its financial performance.

     o    Our Annual Report on Form 10-K for the fiscal year ended  December 31,
          1997.

     o    Our Quarterly Reports on Form 10-Q for the fiscal quarters ended March
          31, 1998, June 30, 1998 and September 30, 1998.

     o    Our Current  Reports on Form 8-K dated  January 23, 1998,  January 27,
          1998,  March 18, 1998,  March 31, 1998,  April 7, 1998, June 26, 1998,
          October 22, 1998 and February 10, 1999.

     o    The  description of our common shares,  $1.00 par value,  contained in
          our Registration Statement on Form 8-A, dated November 19, 1993, which
          registers the shares under Section 12(b) of the Exchange Act.

     o    The  description of Rights to Purchase  Series A Junior  Participating
          Preferred  Shares,  which may be  transferred  with our common shares,
          contained in our Registration Statement on Form 8-A, dated November 7,
          1997,  which  registers the rights under Section 12(b) of the Exchange
          Act.

     o    Any additional documents that we file with the SEC between the date of
          this prospectus and the earlier of the following dates.

          o    The date on which all of the shares  offered  by this  prospectus
               are resold by the persons or entities  who or which  acquire them
               from us.

          o    The date that is one year  after  the last  date on which  shares
               offered by this prospectus are issued by us.

     This  prospectus is part of a  registration  statement on Form S-3 which we
have filed with the SEC. As permitted  by SEC rules,  this  prospectus  does not
contain all of the  information  contained  in the  registration  statement  and
accompanying  exhibits  and  schedules  filed with the SEC. You may refer to the
registration statement, the exhibits and schedules for more information about us
and our shares.  The  registration  statement,  exhibits and  schedules are also
available at the SEC's public  reference  rooms or through its EDGAR database on
the internet.

     You may  obtain a copy of these  filings at no cost by writing to us at The
First  American  Financial  Corporation,  114  East  Fifth  Street,  Santa  Ana,
California 92701-4642,  Attention: Mark R Arnesen, or by telephoning us at (714)
558-3211.
<PAGE>
                                  RISK FACTORS

     In addition to the other  information  contained  in this  prospectus,  you
should  carefully  consider the following risk factors  before  investing in our
company.

Revenues may decline during periods when the demand for our products decreases

     Our revenues  decrease as the number of real estate  transactions  in which
our  products  are  purchased  decreases.  We have found that the number of real
estate  transactions  in which  our  products  are  purchased  decreases  in the
following situations.

     o    When mortgage rates are high.

     o    When the mortgage fund supply is limited.

     o    When the United States economy is weak.

     We believe that this trend will recur.

Earnings may be reduced if acquisition projections are inaccurate

     Our  earnings  have  improved  since  1991 in  large  part  because  of our
acquisition and integration of non-title insurance businesses.  These businesses
generally have higher margins than our title insurance  businesses.  The success
or failure of each of these  acquisitions has depended in large measure upon the
accuracy of our projections. Our projections are not always accurate. Inaccurate
projections have historically led to lower than expected earnings.

Business interruption, shutdown and liability because of Year 2000 problems

     The following situations could occur as a result of the Year 2000 problem.

     o    Our information suppliers may be unable to provide us accurate data in
          a timely manner.

     o    We may be unable to  process  information  in an  accurate  and timely
          manner.

     o    Our  customers  may be  unable to  receive  and use our  products  and
          services.

     Each of these  situations  could result in the  interruption or shutdown of
one or more of our businesses.  Additionally, a disruption of telecommunications
and  utilities as a result of the Year 2000 problem  would most likely result in
the  interruption  or  shutdown  of one or more of our  businesses.  A  business
interruption  and/or  shutdown,  if  prolonged,  would  most  likely  result  in
financial  loss,  potential  regulatory  action,  harm  to  our  reputation  and
potential legal liability.

     To the extent we package or use erroneous  information  resulting  from the
Year 2000  problem in our  products  and  services,  we may incur  liability  to
others.  The degree of  liability  will  depend in large  measure  upon the harm
caused and the particular product or service involved.  For example, an error in
monitoring tax payments for a property under a tax service contract could result
in the  imposition of a tax lien.  That could lead to a  foreclosure  proceeding
against the property,  which in turn could result in harm to the property  owner
and mortgage lender. By way of contrast,  in our credit reporting  business,  we
act as a consumer  reporting agency when we use data provided by credit bureaus.
As  such,  under  the  Fair  Credit  Reporting  Act,  we have no  liability  for
inaccuracies  in  information  contained  in  credit  reports  so long as we use
reasonable procedures to assure the accuracy of such information.

Changes in government regulation could prohibit or limit our operations

     Our title insurance, home warranty, thrift, trust and investment businesses
are regulated by various  governmental  agencies.  Many of our other  businesses
operate  within  statutory  guidelines.  Changes  in the  applicable  regulatory
environment or statutory  guidelines  could prohibit or restrict our existing or
future  operations.   Such  restrictions  may  adversely  affect  our  financial
performance.

                               RECENT DEVELOPMENTS

     Effective  January  1,  1999,  we  implemented  a  change  to  our  revenue
recognition  accounting  policy for tax service  contracts.  The new  accounting
policy was adopted prospectively and applies to all new loans serviced beginning
January 1, 1999.  Prior to January 1,  1999,  we  recognized  revenues  from tax
service  contracts  over the estimated  duration of the contracts as the related
servicing  costs were estimated to occur.  The majority of the servicing  costs,
approximately  70%, are incurred in the year the contract is executed,  with the
remaining 30% incurred over the remaining service life of the contract.  The new
policy provides for a more ratable recognition of revenues,  reducing the amount
recognized at the inception of the contract and recognizing it over the expected
service period.  The amortization rates applied to recognize the revenues assume
a 10-year contract life and are adjusted to reflect  prepayments.  The resulting
rates by year (starting with year one) are 32%, 24%, 14%, 9%, 7%, 5%, 4%, 2%, 2%
and 1%. We periodically  review our tax service contract  portfolio to determine
if there have been changes in contract lives and/or changes in the number and/or
timing of prepayments;  accordingly,  we may adjust the rates to reflect current
trends.  We estimate  that adoption of this new policy will result in a decrease
in  diluted  earnings  per share for 1999 of $0.25 to $0.35.  This  estimate  is
heavily  dependent on the volume of tax service  contracts entered into in 1999.
Assuming the new accounting policy had been consistently applied in prior years,
we would have reported diluted earnings per share of $1.12,  $0.42, $0.17, $0.90
and $1.02 for the years ended  December 31,  1993,  1994,  1995,  1996 and 1997,
respectively.  Actual  reported  earnings per share for the years ended December
31, 1993, 1994, 1995, 1996 and 1997,  respectively,  were $1.26,  $0.37,  $0.16,
$1.00 and $1.16.

                        SPECIAL NOTE OF CAUTION REGARDING
                           FORWARD-LOOKING STATEMENTS

     Certain statements contained in this prospectus,  any applicable supplement
to this  prospectus  and the  documents  incorporated  by  reference  into  this
prospectus,  may constitute  "forward-looking  statements" within the meaning of
the federal  securities  laws.  The  following or similar  words are intended to
identify forward-looking statements in our documents.

     o    "anticipate"

     o    "believe"

     o    "estimate"

     o    "expect"

     o    "objective"

     o    "projection"

     o    "forecast"

     o    "goal"

     Forward-looking  statements  are  based  on our  management's  expectations
regarding  our  future  economic  performance  and take  into  account  only the
information  currently  available.   These  statements  are  not  statements  of
historical fact. Various factors could cause our actual results,  performance or
financial  condition to differ  materially  from the  expectations  expressed or
implied in any  forward-looking  statements.  Some of these  factors  are listed
below.

     o    General  volatility of the capital markets and the market price of our
          shares.

     o    Changes  in the real  estate  market,  interest  rates or the  general
          economy.

     o    Our ability to identify and  complete  acquisitions  and  successfully
          integrate businesses we acquire.

     o    Our ability to employ and retain qualified employees.

     o    Our ability, and the ability of our significant vendors, suppliers and
          customers, to achieve Year 2000 compliance.

     o    Changes in government regulations that are applicable to our regulated
          businesses.

     o    Changes in the demand for our products.

     o    Degree and nature of our competition.

     o    An increase in our expenses.

     o    An increase in the loss ratio of our title insurance business.

     o    Consolidation among our customers.

     We qualify all  forward-looking  statements  contained in our  documents by
these cautionary factors.

                                 USE OF PROCEEDS

     We will not  receive  any  proceeds  from the  sale of the  shares  offered
pursuant to this  prospectus;  all proceeds  from the sale of the shares will be
for the account of the selling shareholders.

                              SELLING SHAREHOLDERS

     The  following  table sets forth,  as of the date of this  prospectus,  the
following information.

     o    The name of each  holder of shares  that may be sold  pursuant to this
          prospectus.

     o    The number of our common shares that each selling  shareholder owns as
          of such date.

     o    The number of our common shares owned by each selling shareholder that
          may be offered for sale from time to time pursuant to this prospectus.

     o    The number of our common shares to be held by each selling shareholder
          assuming the sale of all the shares offered hereby.

     o    By footnote, any position or office held or material relationship with
          The First  American  Financial  Corporation  or any of its  affiliates
          within the past three years, other than that of being a shareholder.

     We may amend or supplement  this prospectus from time to time to update the
disclosure set forth herein.

           [The rest of this page has been intentionally left blank.]
<PAGE>
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                       Number of Shares
                                                                         to be Offered    Shares Owned of Record
                                              Shares Owned of Record    for the Selling   After Completion of the
                                               Prior to the Offering     Shareholder's           Offering
       Name of Selling Shareholder<F1>           Number          %        Account          Number           %
- --------------------------------------------------------------------------------------------------------------------
  <S>                                             <C>           <C>        <C>                <C>            <C>
- --------------------------------------------------------------------------------------------------------------------
  The Ohio State Bar Foundation                    0             0         700,000             0              0
- --------------------------------------------------------------------------------------------------------------------
   Gary L. Bates                                  4,000          <1           605             4,000          <1
- --------------------------------------------------------------------------------------------------------------------
   Allicia Beach                                    0             0           293               0             0
- --------------------------------------------------------------------------------------------------------------------
   Laura Beach                                      0             0           293               0             0
- --------------------------------------------------------------------------------------------------------------------
   Ray M. Beach, Richard M. Beach and               0             0         18,307              0             0
   Susan Beach
- --------------------------------------------------------------------------------------------------------------------
   Ray M. Beach, Trustee                            0             0          3,026              0             0
   Beach Family Trust
- --------------------------------------------------------------------------------------------------------------------
   Richard M. Beach and Susan J. Beach              0             0           907               0             0
- --------------------------------------------------------------------------------------------------------------------
   Ryan Beach                                       0             0           290               0             0
- --------------------------------------------------------------------------------------------------------------------
   Ronald Douglas Bogner and Martha                 0             0           151               0             0
   Janeane Bogner
- --------------------------------------------------------------------------------------------------------------------
   Ginger Bowes                                     0             0          3,026              0             0
- --------------------------------------------------------------------------------------------------------------------
   Jennie B. Brown                                  0             0           302               0             0
- --------------------------------------------------------------------------------------------------------------------
   John C. Brumett and Florence I.                  0             0           756               0             0
   Brumett
- --------------------------------------------------------------------------------------------------------------------
   Carolyn F. Cleland                               0             0          3,026              0             0
- --------------------------------------------------------------------------------------------------------------------
   Jack L. Cox and Raynette Cox                     0             0           266               0             0
- --------------------------------------------------------------------------------------------------------------------
   Janet A. Ford and Donald P. Ford<F2>           4,400          <1           151             4,400          <1
- --------------------------------------------------------------------------------------------------------------------
   G&O Mortgage Co.                                 0             0          4,539              0             0
- --------------------------------------------------------------------------------------------------------------------
   Herbert H. Giese and Lois L. Giese               0             0          3,026              0             0
- --------------------------------------------------------------------------------------------------------------------
   Cheryel Jacomella                                0             0          1,513              0             0
- --------------------------------------------------------------------------------------------------------------------
   Frederick R. Jensen, Sr. And Louise              0             0          3,026              0             0
   C. Jensen
- --------------------------------------------------------------------------------------------------------------------
   Michael G. Kostanecki and Joanna E.            7,429          <1           302             7,429          <1
   Kostanecki<F3>
- --------------------------------------------------------------------------------------------------------------------
   Albert J. Lagomarsino and Helen M.            108,747         <1           605            108,747         <1
   Lagomarsino<F4>
- --------------------------------------------------------------------------------------------------------------------
   Robert D. Levy                                   0             0          7,943              0             0
- --------------------------------------------------------------------------------------------------------------------
   Josephine Lippert                               441           <1           302              441           <1
- --------------------------------------------------------------------------------------------------------------------
   Ronald Luzzi and Cindy Luzzi                     0             0           30                0             0
- --------------------------------------------------------------------------------------------------------------------
   Dorothy Lynch<F5>                             11,345         <1           151             11,345         <1
- --------------------------------------------------------------------------------------------------------------------
   Sulo Matalamaki and Ila M.                       0             0          3,026              0             0
   Matalamaki
- --------------------------------------------------------------------------------------------------------------------
   Wayne Miller and Donna Miller                    0             0           302               0             0
- --------------------------------------------------------------------------------------------------------------------
   James C. Monroe                                  0             0           605               0             0
- --------------------------------------------------------------------------------------------------------------------
   Robert D. Musante<F6>                          50,000         <1           605             50,000         <1
- --------------------------------------------------------------------------------------------------------------------
   Debra Niesen and Fred Niesen<F7>                 0             0           302               0             0
- --------------------------------------------------------------------------------------------------------------------
   Gary L. Nix and John A. Bogner                   0             0           151               0             0
- --------------------------------------------------------------------------------------------------------------------
   Lee F. Persico and Evelyn D. Persico             0             0           378               0             0
- --------------------------------------------------------------------------------------------------------------------
   Sandra Phillips, Trustee                         0             0           263               0             0
   Sandra Phillips 1998 Revocable Trust
   dated July 31, 1998
- --------------------------------------------------------------------------------------------------------------------
   Mary A. Ralphs                                   0             0           605               0             0
- --------------------------------------------------------------------------------------------------------------------
   Leslie E. Ryan and Pricilla Ryan                 0             0          1,513              0             0
- --------------------------------------------------------------------------------------------------------------------
   Edith M. Saxon, Trustee                          0             0          1,210              0             0
   The Herbert E. Saxon and Edith Saxon
   Family Trust
- --------------------------------------------------------------------------------------------------------------------
   James L. Silver and Alfreida M.                  0             0           302               0             0
   Silver
- --------------------------------------------------------------------------------------------------------------------
   Arnold B. Slotte and Judith Slotte<F8>         1,000          <1           302             1,000          <1
 --------------------------------------------------------------------------------------------------------------------
   Terry D. Strickland and Bernice C.             7,287          <1          4,765            7,287          <1
   Strickland, Trustees
   The Strickland Family 1997 Trust<F9>
- --------------------------------------------------------------------------------------------------------------------
   Lloyd J. Venturi                                 0             0           302               0             0
- --------------------------------------------------------------------------------------------------------------------
   Don R. Wangberg and Bonnie Wangberg<F10>      109,608         <1           302            109,308         <1
- --------------------------------------------------------------------------------------------------------------------
   Anna S. Wong                                     0             0          1,815              0             0
- --------------------------------------------------------------------------------------------------------------------
<FN>
- ---------------------
<F1>   This prospectus may also be used by the donees and pledgees of each named
       selling  shareholder  for selling shares  received from the named selling
       shareholder after the date of this prospectus.

<F2>   Ms.  Ford is an  Assistant  Vice  President  of our company or one of its
       subsidiaries.
<F3>   Ms. Kostanecki is an employee of our company or one of its subsidiaries.
<F4>   Mr.  Lagomarsino is a Regulatory  Vice President of our company or one of
       its subsidiaries.
<F5>   Ms.  Lynch is an  Assistant  Vice  President of our company or one of its
       subsidiaries.
<F6>   Mr.   Musante  is  a  Vice  President  of  our  company  or  one  of  its
       subsidiaries.
<F7>   Ms. Niesen is an employee of our company or one of its subsidiaries.
<F8>   Mr. Slotte is a Vice President of our company or one of its subsidiaries.
<F9>   Mr.  Stickland  is a  Vice  President  of  our  company  or  one  of  its
       subsidiaries.
<F10>  Mr.  Wangberg is a Regulatory Vice President of our company or one of its
       subsidiaries.
</FN>
</TABLE>

                              PLAN OF DISTRIBUTION

     The shares covered by this  prospectus may be offered and sold from time to
time  by  the  selling   shareholders.   The  selling   shareholders   will  act
independently of us in making  decisions with respect to the timing,  manner and
price of each sale. The selling  shareholders  may sell the shares being offered
hereby on the New York Stock Exchange,  or otherwise.  The sale price may be the
then prevailing market price or a price related thereto, a price set by formula,
which may be subject to change or a  negotiated  price.  The shares may be sold,
without limitation, by one or more of the following means of distribution.

     o    A block trade in which the  broker-dealer  so engaged  will attempt to
          sell  shares as agent,  but may  position  and resell a portion of the
          block as principal to facilitate the transaction.

     o    Purchases  by  a  broker-dealer   as  principal  and  resale  by  such
          broker-dealer for its own account pursuant to this prospectus.

     o    A  distribution  in  accordance  with the rules of the New York  Stock
          Exchange.

     o    Ordinary  brokerage  transactions and transactions in which the broker
          solicits purchasers.

     o    In privately negotiated transactions.

     To the extent  required,  this  prospectus may be amended and  supplemented
from time to time to describe a specific plan of distribution.

     In connection with  distributions  of the shares or otherwise,  the selling
shareholders may enter into hedging  transactions  with  broker-dealers or other
financial   institutions.   In   connection   with   a   hedging   transactions,
broker-dealers or other financial  institutions may engage in short sales of the
shares  in the  course  of  hedging  the  positions  they  assume  with  selling
shareholders.  The  selling  shareholders  may also  sell the  shares  short and
deliver the shares offered hereby to close out such short positions. The selling
shareholders   may  also  enter   into   option  or  other   transactions   with
broker-dealers  or other  financial  institutions  which require the delivery to
such  broker-dealer  or other  financial  institution of shares offered  hereby,
which  shares  such  broker-dealer  or other  financial  institution  may resell
pursuant  to this  prospectus,  as  supplemented  or  amended  to  reflect  such
transaction.  The selling shareholders may also pledge shares to a broker-dealer
or other financial institution, and, upon a default, such broker-dealer or other
financial  institution  may effect sales of the pledged shares  pursuant to this
prospectus, as supplemented or amended to reflect such transaction. In addition,
any shares that qualify for sale  pursuant to Rule 144 may, at the option of the
holder thereof, be sold under Rule 144 rather than pursuant to this prospectus.

     Any  broker-dealer  participating in such transactions as agent may receive
commissions  from the  selling  shareholders  and/or  purchasers  of the  shares
offered hereby.  Usual and customary  brokerage fees will be paid by the selling
shareholders.  Broker-dealers may agree with the selling  shareholders to sell a
specified number of shares at a stipulated  price per share,  and, to the extent
such a  broker-dealer  is  unable  to do so  acting  as  agent  for the  selling
shareholders,  to purchase as principal any unsold shares at the price  required
to  fulfill  the   broker-dealer   commitment   to  the  selling   shareholders.
Broker-dealers  who acquire shares as principal may thereafter resell the shares
from  time  to  time  in  transactions,   which  may  involve  cross  and  block
transactions  and which may involve sales to and through  other  broker-dealers,
including  transactions  of  the  nature  described  above,  in the  market,  in
negotiated  transactions or otherwise at market prices prevailing at the time of
sale or at negotiated prices, and in connection with such resales may pay to, or
receive from, the purchasers of such shares,  commissions  computed as described
above.

     In  order  to  comply  with  the  securities  laws of  certain  states,  if
applicable, the shares will be sold in such jurisdictions only though registered
or licensed  brokers or dealers.  In addition,  in certain states the shares may
not be sold  unless  they  have been  registered  or  qualified  for sale in the
applicable  state  or  an  exemption  from  the  registration  or  qualification
requirement is available and is complied with.

     We have advised the selling shareholders that the  anti-manipulation  rules
of  Regulation  M under  the  Exchange  Act may  apply to sales of shares in the
market and to the activities of the selling  shareholders and their  affiliates.
In  addition,  we will make copies of this  prospectus  available to the selling
shareholders  and have  informed them of the need for delivery of copies of this
prospectus  to  purchasers  at or prior  to the  time of any sale of the  shares
offered hereby.  The selling  shareholders may indemnify any broker-dealer  that
participates  in   transactions   involving  the  sale  of  the  shares  against
liabilities   resulting   therefrom.   Among   these   liabilities   for   which
indemnification  may be provided are those arising under the  Securities  Act of
1933.

     At  the  time a  particular  offer  of  shares  offered  pursuant  to  this
prospectus  is made,  if  required,  a  supplement  to this  prospectus  will be
distributed that will set forth the number of shares being offered and the terms
of the offering,  including the name of any  underwriter,  dealer or agent,  the
purchase price paid by any underwriter, any discount,  commission and other item
constituting compensation, any discount, commission or concession allowed or re-
allowed or paid to any dealer, and the proposed selling price to the public.

     We have agreed to keep the registration  statement of which this prospectus
constitutes a part effective in respect of shares issued pursuant  thereto until
the first to occur of the following dates.

     o    The date one year from the date of issuance of such shares.

     o    Such date as all of the  shares  offered by the  selling  shareholders
          listed above have been sold.

     We  intend  to  de-register  any of the  shares  not  sold  by the  selling
shareholders after such time.

                                  LEGAL MATTERS

     The validity of our common shares offered hereby will be passed upon for us
by White & Case LLP, Los Angeles, California.

                                    EXPERTS

     The financial  statements  incorporated  in this prospectus by reference to
the Annual Report on Form 10-K for the year ended  December 31, 1997,  have been
so included in reliance on the report of PricewaterhouseCoopers LLP, independent
accountants,  given on the  authority  of said firm as experts in  auditing  and
accounting.

                                       ***
<PAGE>
(outside back cover page)

o    We have not authorized anyone to give you any information that differs from
     the  information  in  this   prospectus.   If  you  receive  any  different
     information, you should not rely on it.

o    The delivery of this prospectus shall not, under any circumstances,  create
     an implication that The First American  Financial  Corporation is operating
     under the same  conditions that it was operating under when this prospectus
     was  written.  Do  not  assume  that  the  information  contained  in  this
     prospectus is correct at any time past the date indicated.

o    This prospectus  does not constitute an offer to sell, or the  solicitation
     of an offer to buy, any  securities  other than the  securities to which it
     relates.

o    This prospectus  does not constitute an offer to sell, or the  solicitation
     of an offer to buy, the securities to which it relates in any circumstances
     in which such offer or solicitation is unlawful.



                           --------------------------
Table of Contents

Where You Can Find More Information; Incorporation by Reference..............(i)
Risk Factors...................................................................1
Recent Developments............................................................2
Special Note of Caution Regarding Forward-Looking Statements...................2
Use of Proceeds................................................................3
Selling Shareholders...........................................................3
Plan of Distribution...........................................................7
Legal Matters..................................................................9
Experts........................................................................9



                                   Prospectus




                              769,584 Common Shares








                               THE FIRST AMERICAN
                              FINANCIAL CORPORATION






                              Dated March 16, 1999


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission