FIRST AMERICAN FINANCIAL CORP
S-3, 1999-03-08
TITLE INSURANCE
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      As filed with the Securities and Exchange Commission on March 8, 1999
                                                           Registration No. 333-
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                              ---------------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                    THE FIRST AMERICAN FINANCIAL CORPORATION
             (Exact name of registrant as specified in its charter)
<TABLE>
<CAPTION>

        California                                    6361                                       95-1068610
<S>                                         <C>                                             <C>

(State or Other Jurisdiction of             (Primary Standard Industrial                      (I.R.S. Employer
Incorporation of Organization)                Classification Code No.)                      Identification No.)

</TABLE>


                              114 East Fifth Street
                        Santa Ana, California 92701-4642
                                 (800) 854-3643
          (Address, Including Zip Code, and Telephone Number, Including
             Area Code, of Registrant's Principal Executive Offices)

           Mark R Arnesen, Esq.                              (Copy to)
                Secretary                                Neil W. Rust, Esq.
  The First American Financial Corporation               White & Case LLP
          114 East Fifth Street                        633 West Fifth Street
       Santa Ana, California 92701                 Los Angeles, California 90071
             (714) 558-3211                                (213) 620-7700
  (Name, Address, Including Zip Code, and Telephone
  Number, Including Area Code, of Agent For Service)

          Approximate  date of commencement  of proposed sale to the public:  as
soon as practicable after this Registration Statement becomes effective.

          If the only securities being registered on this form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. [ ]

          If any of the  securities  being  registered  on this  Form  are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or reinvestment plans, check the following box. [X]

          If  this  Form is  filed  to  register  additional  securities  for an
offering  pursuant to Rule 462(b)  under the  Securities  Act,  please check the
following box and list the Securities Act  registration  statement number of the
earlier effective registration statement for the same offering. [ ] Registration
No. _______.

          If this Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering. [ ] Registration No. _______.

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

<TABLE>
<CAPTION>
                                           CALCULATION OF REGISTRATION FEE
=================================================================================================================
                                                         Proposed              Proposed
Title of Each Class of                                    Maximum               Maximum             Amount of
      Securities                   Amount To Be        Aggregate Price          Aggregate          Registration
   To Be Registered                 Registered           Per Unit(1)        Offering Price(1)         Fee(2)
- -----------------------------------------------------------------------------------------------------------------
<S>                                <C>                     <C>                 <C>                     <C>

common shares, $1.00 par value     769,584 shares          $23.875             $18,373,818             $5,108
=================================================================================================================
</TABLE>

(1)  Estimated  solely for the purpose of calculating  the  registration  fee in
     accordance  with Rule 457(c) under the Securities Act, based on the average
     of the high and low prices of the common shares  registered on the New York
     Stock Exchange as of March 4, 1998.

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933  or  until  the  Registration  Statement  shall  become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>

PROSPECTUS
                              769,584 COMMON SHARES
                    THE FIRST AMERICAN FINANCIAL CORPORATION


Offer by the Selling Shareholders.

o    We have prepared this  prospectus  so that the  shareholders  listed on the
     table on page 4 may sell their shares.

Share Price

o    The sale price of the shares offered with this prospectus may be determined
     in any of the following ways.

     o   By negotiation.

     o   By a formula.

     o   By the market price of the shares at the time of sale.

An Investment in Our Company Entails Risk

o    Before making an investment in our shares,  you should  consider  carefully
     the "Risk Factors" set forth beginning on page 1.

Our Business.

o    We provide real estate-related financial and informational services to real
     property buyers and mortgage lenders.

Listing.

o    The shares offered by this prospectus will be listed for trading on the New
     York Stock Exchange.

o    The trading symbol for our shares on the New York Stock Exchange is "FAF."

o    On                      ,  1999, the closing price of our shares on the New
     York Stock Exchange was $ .


Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.

                The date of this prospectus is           , 1999.


<PAGE>


(inside cover page)
                      WHERE YOU CAN FIND MORE INFORMATION;
                           INCORPORATION BY REFERENCE

          We file annual,  quarterly and current  reports,  proxy statements and
other information with the Securities and Exchange Commission.  You may read and
copy,  upon payment of a fee set by the SEC, any document  that we file with the
SEC at any of its public reference rooms in the following locations.

                         450 Fifth Street, N.W.
                         Washington, D.C. 20549

                         Seven World Trade Center
                         13th Floor, Suite 1300
                         New York, New York 10048

                         Citicorp Center
                         500 West Madison Street
                         14th Floor, Suite 1400
                         Chicago, Illinois 60661

          You may also call the SEC at  1-800-432-0330  for more  information on
the public  reference rooms. Our filings are also available to the public on the
internet through the SEC's EDGAR database.  You may access the EDGAR database at
the SEC's web site at http://www.sec.gov.

          The SEC allows us to "incorporate by reference"  information into this
prospectus.  This means that we can  disclose  important  information  to you by
referring you to another document filed separately with the SEC. The information
incorporated  by reference is deemed to be part of this  prospectus,  except for
any information  superseded by information in this  prospectus.  This prospectus
incorporates  by reference the documents set forth below that we have previously
filed with the SEC. These  documents  contain  important  information  about our
company, including information concerning its financial performance.

     o    Our Annual Report on Form 10-K for the fiscal year ended  December 31,
          1997.

     o    Our Quarterly Reports on Form 10-Q for the fiscal quarters ended March
          31, 1998, June 30, 1998 and September 30, 1998.

     o    Our Current  Reports on Form 8-K dated  January 23, 1998,  January 27,
          1998,  March 18, 1998,  March 31, 1998,  April 7, 1998, June 26, 1998,
          October 22, 1998 and February 10, 1999.

     o    The  description of our common shares,  $1.00 par value,  contained in
          our Registration Statement on Form 8-A, dated November 19, 1993, which
          registers the shares under Section 12(b) of the Exchange Act.

     o    The  description of Rights to Purchase  Series A Junior  Participating
          Preferred  Shares,  which may be  transferred  with our common shares,
          contained in our Registration Statement on Form 8-A, dated November 7,
          1997,  which  registers the rights under Section 12(b) of the Exchange
          Act.

     o    Any additional documents that we file with the SEC between the date of
          this prospectus and the earlier of the following dates.

          o    The date on which all of the shares  offered  by this  prospectus
               are resold by the persons or entities  who or which  acquire them
               from us.

          o    The date that is one year  after  the last  date on which  shares
               offered by this prospectus are issued by us.

          This prospectus is part of a registration  statement on Form S-3 which
we have filed with the SEC. As permitted by SEC rules,  this prospectus does not
contain all of the  information  contained  in the  registration  statement  and
accompanying  exhibits  and  schedules  filed with the SEC. You may refer to the
registration statement, the exhibits and schedules for more information about us
and our shares.  The  registration  statement,  exhibits and  schedules are also
available at the SEC's public  reference  rooms or through its EDGAR database on
the internet.

          You may obtain a copy of these  filings at no cost by writing to us at
The First  American  Financial  Corporation,  114 East Fifth Street,  Santa Ana,
California 92701-4642,  Attention: Mark R Arnesen, or by telephoning us at (714)
558-3211.



<PAGE>
                                  RISK FACTORS

          In addition to the other information contained in this prospectus, you
should  carefully  consider the following risk factors  before  investing in our
company.

Revenues may decline during periods when the demand for our products decreases

          Our  revenues  decrease as the number of real estate  transactions  in
which our products  are  purchased  decreases.  We have found that the number of
real estate  transactions  in which our products are purchased  decreases in the
following situations.

          o    When mortgage rates are high.

          o    When the mortgage fund supply is limited.

          o    When the United States economy is weak.

          We believe that this trend will recur.

Earnings may be reduced if acquisition projections are inaccurate

          Our  earnings  have  improved  since 1991 in large part because of our
acquisition and integration of non-title insurance businesses.  These businesses
generally have higher margins than our title insurance  businesses.  The success
or failure of each of these  acquisitions has depended in large measure upon the
accuracy of our projections. Our projections are not always accurate. Inaccurate
projections have historically led to lower than expected earnings.

Business interruption, shutdown and liability because of Year 2000 problems

          The  following  situations  could  occur as a result  of the Year 2000
problem.

          o    Our  information  suppliers  may be unable to provide us accurate
               data in a timely manner.

          o    We may be unable to process information in an accurate and timely
               manner.

          o    Our  customers  may be unable to receive and use our products and
               services.

          Each of these  situations could result in the interruption or shutdown
of  one  or   more   of  our   businesses.   Additionally,   a   disruption   of
telecommunications and utilities as a result of the Year 2000 problem would most
likely result in the  interruption or shutdown of one or more of our businesses.
A business interruption and/or shutdown, if prolonged,  would most likely result
in financial  loss,  potential  regulatory  action,  harm to our  reputation and
potential legal liability.

          To the extent we package or use erroneous  information  resulting from
the Year 2000 problem in our products and  services,  we may incur  liability to
others.  The degree of  liability  will  depend in large  measure  upon the harm
caused and the particular product or service involved.  For example, an error in
monitoring tax payments for a property under a tax service contract could result
in the  imposition of a tax lien.  That could lead to a  foreclosure  proceeding
against the property,  which in turn could result in harm to the property  owner
and mortgage lender. By way of contrast,  in our credit reporting  business,  we
act as a consumer  reporting agency when we use data provided by credit bureaus.
As  such,  under  the  Fair  Credit  Reporting  Act,  we have no  liability  for
inaccuracies  in  information  contained  in  credit  reports  so long as we use
reasonable procedures to assure the accuracy of such information.

Changes in government regulation could prohibit or limit our operations

          Our title  insurance,  home  warranty,  thrift,  trust and  investment
businesses  are regulated by various  governmental  agencies.  Many of our other
businesses  operate  within  statutory  guidelines.  Changes  in the  applicable
regulatory  environment or statutory  guidelines  could prohibit or restrict our
existing  or future  operations.  Such  restrictions  may  adversely  affect our
financial performance.

                               RECENT DEVELOPMENTS

          Effective  January 1, 1999,  we  implemented  a change to our  revenue
recognition  accounting  policy for tax service  contracts.  The new  accounting
policy was adopted prospectively and applies to all new loans serviced beginning
January 1, 1999.  Prior to January 1,  1999,  we  recognized  revenues  from tax
service  contracts  over the estimated  duration of the contracts as the related
servicing  costs were estimated to occur.  The majority of the servicing  costs,
approximately  70%, are incurred in the year the contract is executed,  with the
remaining 30% incurred over the remaining service life of the contract.  The new
policy provides for a more ratable recognition of revenues,  reducing the amount
recognized at the inception of the contract and recognizing it over the expected
service period.  The amortization rates applied to recognize the revenues assume
a 10-year contract life and are adjusted to reflect  prepayments.  The resulting
rates by year (starting with year one) are 32%, 24%, 14%, 9%, 7%, 5%, 4%, 2%, 2%
and 1%. We periodically  review our tax service contract  portfolio to determine
if there have been changes in contract lives and/or changes in the number and/or
timing of prepayments;  accordingly,  we may adjust the rates to reflect current
trends.  We estimate  that adoption of this new policy will result in a decrease
in  diluted  earnings  per share for 1999 of $0.25 to $0.35.  This  estimate  is
heavily  dependent on the volume of tax service  contracts entered into in 1999.
Assuming the new accounting policy had been consistently applied in prior years,
we would have reported diluted earnings per share of $1.12,  $0.42, $0.17, $0.90
and $1.02 for the years ended  December 31,  1993,  1994,  1995,  1996 and 1997,
respectively.  Actual  reported  earnings per share for the years ended December
31, 1993, 1994, 1995, 1996 and 1997,  respectively,  were $1.26,  $0.37,  $0.16,
$1.00 and $1.16.

                        SPECIAL NOTE OF CAUTION REGARDING
                           FORWARD-LOOKING STATEMENTS

          Certain  statements  contained  in  this  prospectus,  any  applicable
supplement to this  prospectus and the documents  incorporated by reference into
this prospectus, may constitute "forward-looking  statements" within the meaning
of the federal  securities  laws. The following or similar words are intended to
identify forward-looking statements in our documents.

          o    "anticipate"

          o    "believe"

          o    "estimate"

          o    "expect"

          o    "objective"

          o    "projection"

          o    "forecast"

          o    "goal"

          Forward-looking  statements are based on our management's expectations
regarding  our  future  economic  performance  and take  into  account  only the
information  currently  available.   These  statements  are  not  statements  of
historical fact. Various factors could cause our actual results,  performance or
financial  condition to differ  materially  from the  expectations  expressed or
implied in any  forward-looking  statements.  Some of these  factors  are listed
below.

          o    General volatility of the capital markets and the market price of
               our shares.

          o    Changes in the real estate market,  interest rates or the general
               economy.

          o    Our   ability  to  identify   and   complete   acquisitions   and
               successfully integrate businesses we acquire.

          o    Our ability to employ and retain qualified employees.

          o    Our  ability,   and  the  ability  of  our  significant  vendors,
               suppliers and customers, to achieve Year 2000 compliance.

          o    Changes in  government  regulations  that are  applicable  to our
               regulated businesses.

          o    Changes in the demand for our products.

          o    Degree and nature of our competition.

          o    An increase in our expenses.

          o    An increase in the loss ratio of our title insurance business.

          o    Consolidation among our customers.

          We qualify all forward-looking  statements  contained in our documents
by these cautionary factors.

                                 USE OF PROCEEDS

          We will not receive any proceeds  from the sale of the shares  offered
pursuant to this  prospectus;  all proceeds  from the sale of the shares will be
for the account of the selling shareholders.

                              SELLING SHAREHOLDERS

          The following table sets forth, as of the date of this prospectus, the
following information.

          o    The name of each  holder of shares  that may be sold  pursuant to
               this prospectus.

          o    The number of our common  shares  that each  selling  shareholder
               owns as of such date.

          o    The number of our common shares owned by each selling shareholder
               that may be offered  for sale from time to time  pursuant to this
               prospectus.

          o    The number  of our  common  shares  to be held  by  each  selling
               shareholder assuming the sale of all the shares offered hereby.

          o    By footnote, any position or office held or material relationship
               with  The  First  American  Financial  Corporation  or any of its
               affiliates within the past three years,  other than that of being
               a shareholder.

          We may amend or supplement this prospectus from time to time to update
the disclosure set forth herein.

          [The rest of this page has been intentionally left blank.]



                                                   Number of
                                                   Shares to    Shares Owned of
                               Shares Owned of     be Offered    Record After
                               Record Prior to      for the      Completion of
                                 the Offering       Selling      the Offering
 Name of Selling                  Number      %    Shareholder's  Number      %
 Shareholder (*)                                    Account      
                                                               
  The Ohio State Bar                                        
  Foundation                             0     0     700,000           0     0
  Gary L. Bates                      4,000    <1         605       4,000    <1
  Allicia Beach                          0     0         293           0     0
  Laura Beach                            0     0         293           0     0
  Ray M. Beach, Richard M.
    Beach and Susan Beach                0     0      18,307           0     0
  Ray M. Beach, Trustee
  Beach Family Trust                     0     0       3,026           0     0
  Richard M. Beach and
  Susan J. Beach                         0     0         907           0     0
  Ryan Beach                             0     0         290           0     0
  Ronald Douglas Bogner and
    Martha Janeane Bogner                0     0         151
  Ginger Bowes                           0     0       3,026           0     0
  Jennie B. Brown                        0     0         302           0     0
  John C. Brumett and
    Florence I. Brumett                  0     0         756           0     0
  Carolyn F. Cleland                     0     0       3,026           0     0
  Jack L. Cox and 
    Raynette Cox                         0     0         266           0     0
  Janet A. Ford and Donald           
    P. Ford (a)                      4,400    <1         151       4,400    <1
  G&O Mortgage Co.                       0     0       4,539           0     0
  Herbert H. Giese and Lois
    L. Giese                             0     0       3,026           0     0
  Cheryel Jacomella                      0     0       1,513           0     0
  Frederick R. Jensen, Sr.
  And Louise C. Jensen                   0     0       3,026           0     0
  Michael G. Kostanecki and
    Joanna E. Kostanecki (b)         7,429    <1         302       7,429    <1
  Albert J. Lagomarsino and
    Helen M. Lagomarsino (c)       108,747    <1         605     108,747    <1
  Robert D.Levy                          0     0       7,943           0     0
  Josephine Lippert                    441    <1         302         441    <1
  Ronald Luzzi and Cindy                 
    Luzzi                                0     0          30           0     0
  Dorothy Lynch (d)                 11,345    <1         151      11,345    <1
  Sulo Matalamaki and Ila
    M. Matalamaki                        0     0       3,026           0     0
  Wayne Miller and Donna Miller          0     0         302           0     0
  James C. Monroe                        0     0         605           0     0
  Robert D. Musante (e)             50,000    <1         605      50,000    <1
  Debra Niesen and 
    Fred   Niesen (f)                    0     0         302           0     0
  Gary L. Nix and John A. Bogner         0     0         151           0     0
  Lee F. Persico and Evelyn D.
    Persico                              0     0         378           0     0
  Sandra Phillips, Trustee
    Sandra Phillips 1998
    Revocable Trust 
    dated July 31, 1998                  0     0         263           0     0
  Mary A. Ralphs                         0     0         605           0     0
  Leslie E. Ryan and Pricilla Ryan       0     0       1,513           0     0
  Edith M. Saxon, Trustee
    The Herbert E. Saxon and
    Edith Saxon Family Trust             0     0       1,210           0     0
  James L. Silver and  
    Alfreida M. Silver                   0     0         302           0     0
  Arnold B. Slotte and   
    Judith Slotte (g)                1,000    <1         302       1,000    <1
  Terry D. Strickland and
    Bernice C. Strickland, Trustees 
    The Strickland Family (h)
    1997 Trust                       7,287    <1       4,765       7,287    <1
  Lloyd J. Venturi                       0     0         302           0     0
  Don R. Wangberg and
    Bonnie Wangberg (i)            109,608    <1         302     109,308    <1
  Anna S. Wong                           0     0       1,815           0     0

- ---------------------

(*)   This prospectus may also  be used by the donees and pledgees of each named
      selling  shareholder  for selling  shares  received from the named selling
      shareholder after the date of this prospectus.

(a)   Ms.  Ford is an  Assistant  Vice  President  of our  company or one of its
      subsidiaries.

(b)   Ms. Kostanecki is an employee of our company or one of its subsidiaries.

(c)   Mr.  Lagomarsino  is a Regulatory  Vice President of our company or one of
      its subsidiaries.

(d)   Ms.  Lynch is an  Assistant  Vice  President  of our company or one of its
      subsidiaries.

(e)   Mr. Musante is a Vice President of our company or one of its subsidiaries.

(f)   Ms. Niesen is an employee of our company or one of its subsidiaries.

(g)   Mr. Slotte is a Vice President of our company or one of its subsidiaries.

(h)   Mr.  Stickland  is  a  Vice  President  of  our  company  or  one  of  its
      subsidiaries.

(i)   Mr.  Wangberg is a Regulatory  Vice President of our company or one of its
      subsidiaries.


                              PLAN OF DISTRIBUTION

          The shares  covered by this  prospectus  may be offered  and sold from
time to time by the  selling  shareholders.  The selling  shareholders  will act
independently of us in making  decisions with respect to the timing,  manner and
price of each sale. The selling  shareholders  may sell the shares being offered
hereby on the New York Stock Exchange,  or otherwise.  The sale price may be the
then prevailing market price or a price related thereto, a price set by formula,
which may be subject to change or a  negotiated  price.  The shares may be sold,
without limitation, by one or more of the following means of distribution.

          o    A block trade in which the  broker-dealer so engaged will attempt
               to sell shares as agent, but may position and resell a portion of
               the block as principal to facilitate the transaction.

          o    Purchases  by a  broker-dealer  as  principal  and resale by such
               broker-dealer for its own account pursuant to this prospectus.

          o    A distribution in accordance with the rules of the New York Stock
               Exchange.

          o    Ordinary  brokerage  transactions  and  transactions in which the
               broker solicits purchasers.

          o    In privately negotiated transactions.

          To  the  extent   required,   this   prospectus  may  be  amended  and
supplemented from time to time to describe a specific plan of distribution.

          In  connection  with  distributions  of the shares or  otherwise,  the
selling  shareholders may enter into hedging transactions with broker-dealers or
other  financial  institutions.  In  connection  with  a  hedging  transactions,
broker-dealers or other financial  institutions may engage in short sales of the
shares  in the  course  of  hedging  the  positions  they  assume  with  selling
shareholders.  The  selling  shareholders  may also  sell the  shares  short and
deliver the shares offered hereby to close out such short positions. The selling
shareholders   may  also  enter   into   option  or  other   transactions   with
broker-dealers  or other  financial  institutions  which require the delivery to
such  broker-dealer  or other  financial  institution of shares offered  hereby,
which  shares  such  broker-dealer  or other  financial  institution  may resell
pursuant  to this  prospectus,  as  supplemented  or  amended  to  reflect  such
transaction.  The selling shareholders may also pledge shares to a broker-dealer
or other financial institution, and, upon a default, such broker-dealer or other
financial  institution  may effect sales of the pledged shares  pursuant to this
prospectus, as supplemented or amended to reflect such transaction. In addition,
any shares that qualify for sale  pursuant to Rule 144 may, at the option of the
holder thereof, be sold under Rule 144 rather than pursuant to this prospectus.

          Any  broker-dealer  participating  in such  transactions  as agent may
receive  commissions  from the selling  shareholders  and/or  purchasers  of the
shares offered  hereby.  Usual and customary  brokerage fees will be paid by the
selling shareholders.  Broker-dealers may agree with the selling shareholders to
sell a specified number of shares at a stipulated  price per share,  and, to the
extent such a  broker-dealer  is unable to do so acting as agent for the selling
shareholders,  to purchase as principal any unsold shares at the price  required
to  fulfill  the   broker-dealer   commitment   to  the  selling   shareholders.
Broker-dealers  who acquire shares as principal may thereafter resell the shares
from  time  to  time  in  transactions,   which  may  involve  cross  and  block
transactions  and which may involve sales to and through  other  broker-dealers,
including  transactions  of  the  nature  described  above,  in the  market,  in
negotiated  transactions or otherwise at market prices prevailing at the time of
sale or at negotiated prices, and in connection with such resales may pay to, or
receive from, the purchasers of such shares,  commissions  computed as described
above.

          In order to comply  with the  securities  laws of certain  states,  if
applicable, the shares will be sold in such jurisdictions only though registered
or licensed  brokers or dealers.  In addition,  in certain states the shares may
not be sold  unless  they  have been  registered  or  qualified  for sale in the
applicable  state  or  an  exemption  from  the  registration  or  qualification
requirement is available and is complied with.

          We have advised the selling  shareholders  that the  anti-manipulation
rules of Regulation M under the Exchange Act may apply to sales of shares in the
market and to the activities of the selling  shareholders and their  affiliates.
In  addition,  we will make copies of this  prospectus  available to the selling
shareholders  and have  informed them of the need for delivery of copies of this
prospectus  to  purchasers  at or prior  to the  time of any sale of the  shares
offered hereby.  The selling  shareholders may indemnify any broker-dealer  that
participates  in   transactions   involving  the  sale  of  the  shares  against
liabilities   resulting   therefrom.   Among   these   liabilities   for   which
indemnification  may be provided are those arising under the  Securities  Act of
1933.

          At the time a  particular  offer of shares  offered  pursuant  to this
prospectus  is made,  if  required,  a  supplement  to this  prospectus  will be
distributed that will set forth the number of shares being offered and the terms
of the offering,  including the name of any  underwriter,  dealer or agent,  the
purchase price paid by any underwriter, any discount,  commission and other item
constituting compensation, any discount, commission or concession allowed or re-
allowed or paid to any dealer, and the proposed selling price to the public.

          We have  agreed  to keep the  registration  statement  of  which  this
prospectus  constitutes a part  effective in respect of shares  issued  pursuant
thereto until the first to occur of the following dates.

          o    The date one year from the date of issuance of such shares.

          o    Such  date  as  all  of  the  shares   offered  by  the   selling
               shareholders listed above have been sold.

          We intend to  de-register  any of the shares  not sold by the  selling
shareholders after such time.

                                  LEGAL MATTERS

          The validity of our common shares  offered  hereby will be passed upon
for us by White & Case LLP, Los Angeles, California.

                                     EXPERTS

          The financial statements  incorporated in this prospectus by reference
to the Annual  Report on Form 10-K for the year ended  December 31,  1997,  have
been so  included  in  reliance  on the  report of  PricewaterhouseCoopers  LLP,
independent  accountants,  given on the  authority  of said firm as  experts  in
auditing and accounting.

                                       ***

<PAGE>

(outside back cover page)

o    We have not authorized anyone to give you
     any information that differs from the
     information in this prospectus.  If you
     receive any different information, you
     should not rely on it.

o    The delivery of this prospectus shall not,
     under any circumstances, create an
     implication  that The  First  American
     Financial  Corporation is operating under
     the same conditions that it was operating
     under when this prospectus was written.  Do
     not assume that the information contained
     in this prospectus is correct at any time
     past the date indicated.

o    This  prospectus  does not  constitute  an  offer
     to sell,  or the solicitation  of an offer to buy,
     any  securities  other than the securities to which
     it relates.

o    This  prospectus  does not  constitute  an  offer to
     sell,  or the solicitation  of an  offer  to buy,  the
     securities  to  which it relates in any circumstances
     in which such offer or solicitation is unlawful.



                           --------------------------



                                   Prospectus



                              769,584 Common Shares



                               THE FIRST AMERICAN
                             FINANCIAL CORPORATION


Table of Contents

Where You Can Find More Information;
Incorporation by Reference.................(i)
Risk Factors.................................1
Recent Developments..........................2
Special Note of Caution Regarding                       Dated           , 1999
Forward-Looking Statements...................2
Use of Proceeds..............................3
Selling Shareholders.........................3
Plan of Distribution.........................7
Legal Matters................................9
Experts......................................9

<PAGE>

                                     Part II

                     Information Not Required in prospectus

Item 14. Other Expenses of Issuance and Distribution.

          The Company will pay all expenses incident to the offering and sale to
the  public of the  shares  being  registered  other  than any  commissions  and
discounts  of  underwriters,  dealers or agents  and any  transfer  taxes.  Such
expenses  are set forth in the  following  table.  All of the amounts  shown are
estimates  except for the  Securities  and  Exchange  Commission  ("Commission")
registration fee.

Commission registration fee....................................    $5,108
New York Stock Exchange listing fee ...........................    $3,500
Printing expenses..............................................    $1,000
Transfer Agent fees and expenses...............................    $1,000
Accounting fees and expenses...................................    $5,000
Legal fees and expenses, including "blue sky"..................   $10,000
Miscellaneous..................................................    $3,000
                                                                   ------
         Total.................................................   $26,608
                                                                  =======

Item 15. Indemnification of Directors and Officers.

          Subject  to  certain  limitations,   Section  317  of  the  California
Corporations  Code provides in part that a  corporation  shall have the power to
indemnify  any person who was or is a party or is  threatened to be made a party
to any proceeding (other than an action by or in the right of the corporation to
procure a judgment in its favor) by reason of the fact that the person is or was
an agent  (which term  includes  officers  and  directors)  of the  corporation,
against expenses,  judgments, fines, settlements, and other amounts actually and
reasonably  incurred in connection  with the  proceeding if that person acted in
good  faith and in a manner  the person  reasonably  believed  to be in the best
interests of the corporation and, in the case of a criminal  proceeding,  had no
reasonable cause to believe the conduct of the person was unlawful.

          The California indemnification statute set forth in Section 317 of the
California  Corporations  Code  (noted  above)  is  nonexclusive  and  allows  a
corporation  to  expand  the  scope  of  indemnification  provided,  whether  by
provisions  in its  Bylaws or by  agreement,  to the  extent  authorized  in the
corporation's articles.

          The Restated Articles of Incorporation of the Registrant provide that:
"The liability of the directors of the Corporation for monetary damages shall be
eliminated to the fullest extent  permissible  under California law." The effect
of  this  provision  is  to  exculpate  directors  from  any  liability  to  the
Registrant,  or anyone claiming on the Registrant's  behalf, for breaches of the
directors' duty of care. However,  the provision does not eliminate or limit the
liability  of a director  for actions  taken in his  capacity as an officer.  In
addition,  the provision applies only to monetary damages and is not intended to
impair the rights of parties suing on behalf of the Registrant to seek equitable
remedies (such as actions to enjoin or rescind a transaction  involving a breach
of the directors' duty of care or loyalty).

          The  Bylaws  of  the  Registrant  provide  that,  subject  to  certain
qualifications,  "(i) The corporation shall indemnify its Officers and Directors
to the fullest extent permitted by law,  including those  circumstances in which
indemnification  would  otherwise  be  discretionary;  (ii) the  corporation  is
required  to  advance  expenses  to its  Officers  and  Directors  as  incurred,
including  expenses relating to obtaining a determination that such Officers and
Directors are entitled to indemnification, provided that they undertake to repay
the amount advanced if it is ultimately determined that they are not entitled to
indemnification;  (iii) an  Officer  or  Director  may bring  suit  against  the
corporation  if a  claim  for  indemnification  is not  timely  paid;  (iv)  the
corporation may not retroactively amend this Section 1 in a way which is adverse
to its Officers and Directors;  (v) the  provisions of  subsections  (i) through
(iv) above shall apply to all past and present  Officers  and  Directors  of the
corporation."  "Officer"  includes  the  following  officers of the  Registrant:
Chairman  of  the  Board,  President,  Vice  President,   Secretary,   Assistant
Secretary,  Chief Financial  Officer,  Treasurer,  Assistant  Treasurer and such
other officers as the board shall designate from time to time. "Director" of the
Registrant  means any person  appointed  to serve on the  Registrant's  board of
directors either by its shareholders or by the remaining board members.

          Each of the Registrant's 1996 Stock Option Plan,1997  Directors' Stock
Plan, 401(k) Savings Plan, Pension Plan,  Pension  Restoration Plan and Employee
Profit  and  Stock  Ownership  Plan  (for  purposes  of  this  paragraph,   each
individually,  the "Plan") provides that,  subject to certain  conditions,  "The
Company  shall,  through the purchase of insurance or otherwise,  indemnify each
member of the Board (or board of directors of any Affiliate), each member of the
[Compensation]  Committee,  and any [other] employees to whom any responsibility
with respect to the Plan is allocated or delegated, from and against any and all
claims,  losses,  damages,  and expenses,  including  attorneys'  fees,  and any
liability, including any amounts paid in settlement with the Company's approval,
arising from the individual's  action or failure to act, except when the same is
judicially  determined  to be  attributable  to the gross  negligence or willful
misconduct of such person."

          The  Registrant's  Deferred  Compensation  Plan (for  purposes of this
paragraph,  the "Plan")  provides that,  "To the extent  permitted by applicable
state law, the Company shall  indemnify and save harmless the Committee and each
member thereof,  the Board of Directors and any delegate of the Committee who is
an employee of the Company against any and all expenses, liabilities and claims,
including  legal fees to defend against such  liabilities and claims arising out
of their  discharge in good faith of  responsibilities  under or incident to the
Plan,  other than expenses and  liabilities  arising out of willful  misconduct.
This indemnity  shall not preclude such further  indemnities as may be available
under  insurance  purchased by the Company or provided by the Company  under any
bylaw,  agreement or otherwise,  as such  indemnities  are permitted under state
law."

Item 16. Exhibits and Financial Statement Schedules.

4.1. Description  of the  Registrant's  capital  stock in  Article  Sixth of the
     Restated  Articles  of  Incorporation  of  The  First  American   Financial
     Corporation,  incorporated by reference to Exhibit 3.1 of the  Registrant's
     Post-Effective  Amendment No. 1 to Registration Statement on Form S-4 dated
     July 28, 1998.

4.2. Rights   Agreement,   incorporated   by  reference  to  Exhibit  4  of  the
     Registrant's Registration Statement on Form 8-A dated November 7, 1997.

5.   Opinion of counsel regarding legality.

23.1. Consent of independent accountant.

23.2. Consent of counsel (contained in Exhibit 5).

24.   Power of Attorney.

Item 17. Undertakings.

The undersigned Registrant hereby undertakes:

     (1) To file,  during the period in which  offers or sales are being made, a
post-effective amendment to this Registration Statement;

          (i) To include  any  prospectus  required  by Section  10(a)(3) of the
Securities Act of 1933;

          (ii) To reflect in the  prospectus  any facts or events  arising after
the  effective  date  of  the   Registration   Statement  (or  the  most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the Registration
Statement; and

          (iii) To include any material  information with respect to the plan of
distribution  not  previously  disclosed  in the  Registration  Statement or any
material change to such information in the Registration Statement;

     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (4) That,  for purposes of determining  any liability  under the Securities
Act of 1933, each filing of the  Registrant's  annual report pursuant to Section
13(a) or 15(d) of the Securities  Exchange Act of 1934 (and,  where  applicable,
each filing of an employee  benefit  plan's  annual  report  pursuant to Section
15(d) of the Securities  Exchange Act of 1934) that is incorporated by reference
in the Registration Statement shall be deemed to be a new registration statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     (5) For the purpose of determining  any liability  under the Securities Act
of 1933, each post-effective  amendment that contains a form of prospectus shall
be deemed to be a new registration  statement relating to the securities offered
therein,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such indemnification is against public policy as expressed in the Securities Act
of  1933  and is,  therefore,  unenforceable.  In the  event  that a  claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act of 1933 and will be governed by the final adjudication of such issue.

                                      * * *

<PAGE>

                                   Signatures

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements for filing on Form S-3 and has caused this  Registration  Statement
to be signed on its behalf by the undersigned, thereunto duly authorized, in the
city of Santa Ana, state of California, on March 8, 1999.



                          THE FIRST AMERICAN FINANCIAL 
                          CORPORATION



                          By:/s/   Parker S. Kennedy
                                   ----------------------------------
                                   Parker S. Kennedy, President
                                   (Principal Executive Officer)



         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated.



Date:  March 8, 1999      By: /s/  D.P. Kennedy
                              -----------------
                                   D.P. Kennedy, Chairman and Director



Date:  March 8, 1999      By: /s/  Parker S. Kennedy
                              ----------------------
                                   Parker S. Kennedy, President and Director



Date:  March 8, 1999      By: /s/  Thomas A. Klemens
                              ----------------------
                                   Thomas A. Klemens, Executive Vice
                                   President, Chief Financial Officer
                                   (Principal Financial and Accounting Officer)


<PAGE>


     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated.



Date:                                 By:
                                          --------------------------------------
                                              George L. Argyros, Director

Date:  March 8, 1999                  By: /s/ Gary J. Beban*
                                          --------------------------------------
                                              Gary J. Beban, Director

Date:  March 8, 1999                  By: /s/ J. David Chatham*
                                          --------------------------------------
                                              J. David Chatham, Director

Date:                                 By:
                                          --------------------------------------
                                              William G. Davis, Director

Date:  March 8, 1999                  By: /s/ James L. Doti*
                                          --------------------------------------
                                              James L. Doti, Director

Date:  March 8, 1999                  By: /s/ Lewis W. Douglas, Jr.*
                                          --------------------------------------
                                              Lewis W. Douglas, Jr., Director

Date:  March 8, 1999                  By: /s/ Paul B. Fay, Jr.*
                                          --------------------------------------
                                              Paul B. Fay, Jr., Director

Date:  March 8, 1999                  By: /s/ Dale F. Frey*
                                          --------------------------------------
                                              Dale F. Frey, Director

Date:                                 By:
                                          --------------------------------------
                                              Anthony R. Moiso, Director

Date:  March 8, 1999                  By: /s/ Frank O'Bryan*
                                          --------------------------------------
                                              Frank O'Bryan, Director

Date:  March 8, 1999                   By: /s/ Roslyn B. Payne, Director*
                                          --------------------------------------
                                              Roslyn B. Payne, Director

Date:  March 8, 1999                  By: /s/ D. Van Skilling*
                                          --------------------------------------
                                              D. Van Skilling, Director

Date:  March 8, 1999                  By: /s/ Virginia Ueberroth*
                                          --------------------------------------
                                              Virginia Ueberroth, Director



*By:/s/ Mark R Arnesen
    ----------------------------
        Mark R Arnesen
        Attorney-in-Fact

<PAGE>


                                  Exhibit Index

Exhibit
Number    Description

4.1.      Description of the Registrant's  capital stock in Article Sixth of the
          Restated  Articles of  Incorporation  of The First American  Financial
          Corporation,   incorporated   by  reference  to  Exhibit  3.1  of  the
          Registrant's  Post-Effective Amendment No. 1 to Registration Statement
          on Form S-4 dated July 28, 1998.

4.2.      Rights  Agreement,  incorporated  by  reference  to  Exhibit  4 of the
          Registrant's  Registration  Statement  on Form 8-A dated  November  7,
          1997.

5.        Opinion of counsel regarding legality.

23.1.     Consent of independent accountants.

23.2.     Consent of counsel (contained in Exhibit 5).

24.       Power of Attorney.



                                                                       EXHIBIT 5

                        [LETTERHEAD OF WHITE & CASE LLP]

March 8, 1998

The First American Financial Corporation
114 East Fifth Street
Santa Ana, CA 92701

Ladies and Gentlemen:

     We have acted as counsel to The First  American  Financial  Corporation,  a
California  corporation (the  "Company"),  and are familiar with the proceedings
and documents  relating to the proposed  registration by the Company,  through a
Registration Statement on Form S-3 (the "Registration  Statement"),  to be filed
by the Company with the  Securities and Exchange  Commission,  of 769,584 Common
shares,  $1.00  par  value,  of the  Company  and an equal  number  of Rights to
purchase  $1.00  par  value  Series  A  Junior  Participating  Preferred  Shares
(collectively, the "Shares").

     For the purposes of rendering this opinion,  we have examined  originals or
photostatic copies of certified copies of such corporate records, agreements and
other  documents of the Company as we have deemed  relevant  and  necessary as a
basis for the opinion hereinafter set forth.

     Based on the foregoing,  we are of the opinion that the Shares, when issued
and  paid  for,  will  be  duly  authorized,  validly  issued,  fully  paid  and
nonassessable.

     We  consent to the use of this  opinion  as an exhibit to the  Registration
Statement,  and we  further  consent  to the use of our name  under the  heading
"Legal Matters" in the Prospectus which is a part of the Registration Statement.


                                                Very truly yours,


                                                /s/ White & Case LLP



                                                                   EXHIBIT 23.1.

                       CONSENT OF INDEPENDENT ACCOUNTANTS

     We hereby  consent to the  incorporation  by  reference  in the  Prospectus
constituting  part of this  Registration  Statement  on  Form  S-3 of The  First
American Financial  Corporation of our report dated February 9, 1998,  appearing
on page 21 of The First American Financial  Corporation's  Annual Report on Form
10-K for the year ended  December 31, 1997.  We also consent to the reference to
us under the heading "Experts" in such Prospectus.



By: /s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Costa Mesa, California
March 8, 1999




                                                                      EXHIBIT 24

                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS, that the undersigned directors of The First
American Financial  Corporation,  a California  corporation (the "Corporation"),
hereby constitute and appoint Parker S. Kennedy and Mark R Arnesen,  and each of
them, the true and lawful agents and attorneys-in-fact of the undersigned,  with
full power and authority in said agents and attorneys-in-fact,  and in either or
both of them,  to sign for the  undersigned  and in  their  respective  names as
directors of the Corporation the Registration  Statement on Form S-3 to be filed
with the United States  Securities and Exchange  Commission,  Washington,  D.C.,
under the Securities Act of 1933, as amended, and any amendment or amendments to
such Registration Statement,  relating to the Common shares, par value $1.00 per
share, of the Corporation to be offered  thereunder,  and the undersigned ratify
and confirm all acts taken by such  agents and  attorneys-in-fact,  or either or
both of them,  as herein  authorized.  This Power of Attorney may be executed in
one or more counterparts.

Date:  December 10, 1998                     By:
                                                 ------------------------------
                                                 George L. Argyros, Director

Date:  December 10, 1998                     By: /s/ Gary J. Beban
                                                 ------------------------------
                                                 Gary J. Beban, Director

Date:  December 10, 1998                     By: /s/ J. David Chatham
                                                -------------------------------
                                                 J. David Chatham, Director

Date:  December 10, 1998                     By:
                                                 ------------------------------
                                                 William G. Davis, Director

Date:  December 10, 1998                     By: /s/ James L. Doti
                                                 ------------------------------
                                                 James L. Doti, Director

Date:  December 10, 1998                     By: /s/ Lewis W. Douglas, Jr.
                                                 ------------------------------
                                                 Lewis W. Douglas, Jr., Director

Date:  December 10, 1998                     By: /s/ Paul B. Fay, Jr.
                                                 ------------------------------
                                                 Paul B. Fay, Jr., Director

Date:  December 10, 1998                     By: /s/ Dale F. Frey, Jr.
                                                 ------------------------------
                                                 Dale F. Frey, Jr., Director

Date:  December 10, 1998                     By:
                                                 ------------------------------
                                                 Anthony R. Moiso, Director

Date: December 10, 1998                      By:/ s/ Frank O'Bryan
                                                -------------------------------
                                                 Frank O'Bryan, Director

Date:  December 10, 1998                     By: /s/Roslyn B. Payne, Director*
                                                 ------------------------------
                                                 Roslyn B. Payne, Director

Date:  December 10, 1998                     By: /s/ D. Van Skilling
                                                 ------------------------------
                                                 D. Van Skilling, Director

Date:  December 10, 1998                     By: /s/ Virginia Ueberroth
                                                 ------------------------------
                                                 Virginia Ueberroth, Director




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