FIRST AMERICAN FINANCIAL CORP
424B3, 1999-03-16
TITLE INSURANCE
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                                               REGISTRATION NO. 333-67633
                                         FILED PURSUANT TO RULE 424(B)(3)

PROSPECTUS
                             67,500 COMMON SHARES
                   THE FIRST AMERICAN FINANCIAL CORPORATION


                                                    [GRAPHIC OMITTED]

Offer by the Selling Shareholders.       Our Business.

o  We have prepared this prospectus so   o  We provide real estate-related 
   that the shareholders listed on the      financial and  informational  
   table on page 4 may sell their shares.   services to real property buyers
                                            and mortgage lenders.

Share Price                              Listing.
                                  
o  The sale price of the shares offered   o  The shares offered by this
   with this prospectus may be determined    prospectus will be listed for
   in any of the following ways:             trading on the New York Stock
                                             Exchange.
     o  By negotiation.
                                         o  The trading symbol for our shares
     o  By a formula.                       on the New York Stock Exchange is
                                            "FAF."
     o  By the market price of the shares  
        at the time of sale.             o  On March 12, 1999, the closing
                                            price of our shares on the New
                                            York Stock Exchange was $24.188.

An Investment in Our Company Entails Risk

o  Before making an investment in our shares,
   you should consider carefully the
   "Risk Factors" set forth beginning on page 1.



- -------------------------------------------------------------------------------
Neither  the  Securities  and  Exchange  Commission  nor any  state  securities
commission has approved or  disapproved of these  securities or passed upon the
adequacy or accuracy of this  prospectus.  Any  representation  to the contrary
is a criminal offense.
- -------------------------------------------------------------------------------
                The date of this prospectus is March 15, 1999.


<PAGE>


(inside cover page)


                     WHERE YOU CAN FIND MORE INFORMATION;
                          INCORPORATION BY REFERENCE

      We file annual,  quarterly and current reports, proxy statements and other
information with the Securities and Exchange Commission.  You may read and copy,
upon payment of a fee set by the SEC, any document  that we file with the SEC at
any of its public reference rooms in the following locations.

                           450 Fifth Street, N.W.
                           Washington, D.C. 20549

                           Seven World Trade Center
                           13th Floor, Suite 1300
                           New York, New York 10048

                           Citicorp Center
                           500 West Madison Street
                           14th Floor, Suite 1400
                           Chicago, Illinois 60661

      You may also call the SEC at  1-800-432-0330  for more  information on the
public  reference  rooms.  Our filings are also  available  to the public on the
internet through the SEC's EDGAR database.  You may access the EDGAR database at
the SEC's web site at http://www.sec.gov.

      The SEC allows us to  "incorporate  by  reference"  information  into this
prospectus.  This means that we can  disclose  important  information  to you by
referring you to another document filed separately with the SEC. The information
incorporated  by reference is deemed to be part of this  prospectus,  except for
any information  superseded by information in this  prospectus.  This prospectus
incorporates  by reference the documents set forth below that we have previously
filed with the SEC. These  documents  contain  important  information  about our
company, including information concerning its financial performance.

      o Our Annual  Report on Form 10-K for the fiscal year ended  December  31,
        1997.

      o Our Quarterly  Reports on Form 10-Q for the fiscal  quarters ended March
        31, 1998, June 30, 1998 and September 30, 1998.

      o Our  Current  Reports on Form 8-K dated  January 23,  1998,  January 27,
        1998,  March 18,  1998,  March 31, 1998,  April 7, 1998,  June 26, 1998,
        October 22, 1998 and February 10, 1999.

      o The description of our common shares, $1.00 par value,  contained in our
        Registration  Statement on Form 8-A,  dated  November  19,  1993,  which
        registers the shares under Section 12(b) of the Exchange Act.

      o The  description  of Rights to  Purchase  Series A Junior  Participating
        Preferred  Shares,  which may be  transferred  with our  common  shares,
        contained in our  Registration  Statement on Form 8-A, dated November 7,
        1997,  which  registers  the rights under  Section 12(b) of the Exchange
        Act.

      o Any  additional  documents that we file with the SEC between the date of
        this prospectus and the earlier of the following dates.

            o The date on which all of the shares offered by this prospectus are
              resold by the persons or entities  who or which  acquire them from
              us.

            o The date  that is one year  after  the last  date on which  shares
              offered by this prospectus are issued by us.

      This  prospectus is part of a registration  statement on Form S-3 which we
have filed with the SEC. As permitted  by SEC rules,  this  prospectus  does not
contain all of the  information  contained  in the  registration  statement  and
accompanying  exhibits  and  schedules  filed with the SEC. You may refer to the
registration statement, the exhibits and schedules for more information about us
and our shares.  The  registration  statement,  exhibits and  schedules are also
available at the SEC's public  reference  rooms or through its EDGAR database on
the internet.

      You may obtain a copy of these  filings at no cost by writing to us at The
First  American  Financial  Corporation,  114  East  Fifth  Street,  Santa  Ana,
California 92701-4642,  Attention: Mark R Arnesen, or by telephoning us at (714)
558-3211.



<PAGE>



                                 RISK FACTORS

      In addition to the other  information  contained in this  prospectus,  you
should  carefully  consider the following risk factors  before  investing in our
company.

Revenues may decline during periods when the demand for our products decreases

       Our revenues decrease as the number of real estate  transactions in which
our  products  are  purchased  decreases.  We have found that the number of real
estate  transactions  in which  our  products  are  purchased  decreases  in the
following situations.

       o  When mortgage rates are high.

       o  When the mortgage fund supply is limited.

       o  When the United States economy is weak.

       We believe that this trend will recur.

Earnings may be reduced if acquisition projections are inaccurate

      Our  earnings  have  improved  since  1991 in large  part  because  of our
acquisition and integration of non-title insurance businesses.  These businesses
generally have higher margins than our title insurance  businesses.  The success
or failure of each of these  acquisitions has depended in large measure upon the
accuracy of our projections. Our projections are not always accurate. Inaccurate
projections have historically led to lower than expected earnings.

Business interruption, shutdown and liability because of Year 2000 problems

      The following situations could occur as a result of the Year 2000 problem.

      o Our information suppliers may be unable to provide us accurate data in a
        timely manner.

      o We may be  unable to  process  information  in an  accurate  and  timely
        manner.

      o Our  customers  may be  unable  to  receive  and  use our  products  and
        services.

      Each of these  situations  could result in the interruption or shutdown of
one or more of our businesses.  Additionally, a disruption of telecommunications
and  utilities as a result of the Year 2000 problem  would most likely result in
the  interruption  or  shutdown  of one or more of our  businesses.  A  business
interruption  and/or  shutdown,  if  prolonged,  would  most  likely  result  in
financial  loss,  potential  regulatory  action,  harm  to  our  reputation  and
potential legal liability.

      To the extent we package or use erroneous  information  resulting from the
Year 2000  problem in our  products  and  services,  we may incur  liability  to
others.  The degree of  liability  will  depend in large  measure  upon the harm
caused and the particular product or service involved.  For example, an error in
monitoring tax payments for a property under a tax service contract could result
in the  imposition of a tax lien.  That could lead to a  foreclosure  proceeding
against the property,  which in turn could result in harm to the property  owner
and mortgage lender. By way of contrast,  in our credit reporting  business,  we
act as a consumer  reporting agency when we use data provided by credit bureaus.
As  such,  under  the  Fair  Credit  Reporting  Act,  we have no  liability  for
inaccuracies  in  information  contained  in  credit  reports  so long as we use
reasonable procedures to assure the accuracy of such information.

Changes in government regulation could prohibit or limit our operations

      Our  title  insurance,   home  warranty,   thrift,  trust  and  investment
businesses  are regulated by various  governmental  agencies.  Many of our other
businesses  operate  within  statutory  guidelines.  Changes  in the  applicable
regulatory  environment or statutory  guidelines  could prohibit or restrict our
existing  or future  operations.  Such  restrictions  may  adversely  affect our
financial performance.

                             RECENT DEVELOPMENTS

      Effective  January  1,  1999,  we  implemented  a  change  to our  revenue
recognition  accounting  policy for tax service  contracts.  The new  accounting
policy was adopted prospectively and applies to all new loans serviced beginning
January 1, 1999.  Prior to January 1,  1999,  we  recognized  revenues  from tax
service  contracts  over the estimated  duration of the contracts as the related
servicing  costs were estimated to occur.  The majority of the servicing  costs,
approximately  70%, are incurred in the year the contract is executed,  with the
remaining 30% incurred over the remaining service life of the contract.  The new
policy provides for a more ratable recognition of revenues,  reducing the amount
recognized at the inception of the contract and recognizing it over the expected
service period.  The amortization rates applied to recognize the revenues assume
a 10-year contract life and are adjusted to reflect  prepayments.  The resulting
rates by year (starting with year one) are 32%, 24%, 14%, 9%, 7%, 5%, 4%, 2%, 2%
and 1%. We periodically  review our tax service contract  portfolio to determine
if there have been changes in contract lives and/or changes in the number and/or
timing of prepayments;  accordingly,  we may adjust the rates to reflect current
trends.  We estimate  that adoption of this new policy will result in a decrease
in  diluted  earnings  per share for 1999 of $0.25 to $0.35.  This  estimate  is
heavily  dependent on the volume of tax service  contracts entered into in 1999.
Assuming the new accounting policy had been consistently applied in prior years,
we would have reported diluted earnings per share of $1.12,  $0.42, $0.17, $0.90
and $1.02 for the years ended  December 31,  1993,  1994,  1995,  1996 and 1997,
respectively.  Actual  reported  earnings per share for the years ended December
31, 1993, 1994, 1995, 1996 and 1997,  respectively,  were $1.26,  $0.37,  $0.16,
$1.00 and $1.16.

                      SPECIAL NOTE OF CAUTION REGARDING
                          FORWARD-LOOKING STATEMENTS

      Certain statements contained in this prospectus, any applicable supplement
to this  prospectus  and the  documents  incorporated  by  reference  into  this
prospectus,  may constitute  "forward-looking  statements" within the meaning of
the federal  securities  laws.  The  following or similar  words are intended to
identify forward-looking statements in our documents.

      o  "anticipate"

      o  "believe"

      o  "estimate"

      o  "expect"

      o  "objective"

      o  "projection"

      o  "forecast"

      o  "goal"

      Forward-looking  statements  are  based on our  management's  expectations
regarding  our  future  economic  performance  and take  into  account  only the
information  currently  available.   These  statements  are  not  statements  of
historical fact. Various factors could cause our actual results,  performance or
financial  condition to differ  materially  from the  expectations  expressed or
implied in any  forward-looking  statements.  Some of these  factors  are listed
below.

     o    General  volatility of the capital markets and the market price of our
          shares.

     o    Changes  in the real  estate  market,  interest  rates or the  general
          economy.

     o    Our ability to identify and  complete  acquisitions  and  successfully
          integrate businesses we acquire.

     o    Our ability to employ and retain qualified employees.

     o    Our ability, and the ability of our significant vendors, suppliers and
          customers, to achieve Year 2000 compliance.

     o    Changes in government regulations that are applicable to our regulated
          businesses.

     o    Changes in the demand for our products.

     o    Degree and nature of our competition.

     o    An increase in our expenses.

     o    An increase in the loss ratio of our title insurance business.

     o    Consolidation among our customers.

      We qualify all  forward-looking  statements  contained in our documents by
these cautionary factors.

                               USE OF PROCEEDS

      We will not  receive  any  proceeds  from the sale of the  shares  offered
pursuant to this  prospectus;  all proceeds  from the sale of the shares will be
for the account of the selling shareholders.

                             SELLING SHAREHOLDERS

      The following  table sets forth,  as of the date of this  prospectus,  the
following information.

      o  The name of each  holder of shares  that may be sold  pursuant  to this
         prospectus.

      o  The number of our common shares that each selling  shareholder  owns as
         of such date.

      o  The number of our common shares owned by each selling  shareholder that
         may be offered for sale from time to time pursuant to this prospectus.

      o  The number of our common shares to be held by each selling  shareholder
         assuming the sale of all the shares offered hereby.

      o  By footnote,  any position or office held or material relationship with
         The  First  American  Financial  Corporation  or any of its  affiliates
         within the past three years, other than that of being a shareholder.

      We may amend or supplement this prospectus from time to time to update the
disclosure set forth herein.

- --------------------------------------------------------------------------------
                                                 Number of
                                                 Shares to   Shares Owned of
                               Shares Owned of   be Offered    Record After
                               Record Prior to    for the     Completion of
                                 the Offering     Selling      the Offering
 Name of Selling Shareholder    Number     %    Shareholder's   Number   %
             (1)                                  Account

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
  R. Howard Sears, Trustee         0       < 1     40,211        0        0
  of the R. Howard Sears
  Family Trust dated
  October 1, 1997
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
  Thomas M. Fore                   0       < 1     3,097         0        0
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
  Robert A. Brancato, Sr.          0       < 1     2,177         0        0
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
  Edward Jones Custodian           0       < 1     1,089         0        0
  FBO Timothy Leberman
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
  The MDC Appraisal                0       < 1     20,926        0        0
  Foundation, Inc.
- --------------------------------------------------------------------------------

__________________
(1)   This prospectus may also be used by donees and pledgees of a named selling
      shareholder for selling shares  received from a named selling  shareholder
      after the date of this prospectus.

                             PLAN OF DISTRIBUTION

      The shares covered by this prospectus may be offered and sold from time to
time  by  the  selling   shareholders.   The  selling   shareholders   will  act
independently of us in making  decisions with respect to the timing,  manner and
price of each sale. The selling  shareholders  may sell the shares being offered
hereby on the New York Stock Exchange,  or otherwise.  The sale price may be the
then prevailing market price or a price related thereto, a price set by formula,
which may be subject to change or a  negotiated  price.  The shares may be sold,
without limitation, by one or more of the following means of distribution.

      o  A block trade in which the  broker-dealer  so engaged  will  attempt to
         sell  shares as agent,  but may  position  and  resell a portion of the
         block as principal to facilitate the transaction.

      o  Purchases  by  a   broker-dealer   as  principal  and  resale  by  such
         broker-dealer for its own account pursuant to this prospectus.

      o  A  distribution  in  accordance  with the  rules of the New York  Stock
         Exchange.

      o  Ordinary  brokerage  transactions  and transactions in which the broker
         solicits purchasers.

      o  In privately negotiated transactions.

      To the extent  required,  this prospectus may be amended and  supplemented
from time to time to describe a specific plan of distribution.

      In connection with  distributions of the shares or otherwise,  the selling
shareholders may enter into hedging  transactions  with  broker-dealers or other
financial   institutions.   In   connection   with   a   hedging   transactions,
broker-dealers or other financial  institutions may engage in short sales of the
shares  in the  course  of  hedging  the  positions  they  assume  with  selling
shareholders.  The  selling  shareholders  may also  sell the  shares  short and
deliver the shares offered hereby to close out such short positions. The selling
shareholders   may  also  enter   into   option  or  other   transactions   with
broker-dealers  or other  financial  institutions  which require the delivery to
such  broker-dealer  or other  financial  institution of shares offered  hereby,
which  shares  such  broker-dealer  or other  financial  institution  may resell
pursuant  to this  prospectus,  as  supplemented  or  amended  to  reflect  such
transaction.  The selling shareholders may also pledge shares to a broker-dealer
or other financial institution, and, upon a default, such broker-dealer or other
financial  institution  may effect sales of the pledged shares  pursuant to this
prospectus, as supplemented or amended to reflect such transaction. In addition,
any shares that qualify for sale  pursuant to Rule 144 may, at the option of the
holder thereof, be sold under Rule 144 rather than pursuant to this prospectus.

      Any broker-dealer  participating in such transactions as agent may receive
commissions  from the  selling  shareholders  and/or  purchasers  of the  shares
offered hereby.  Usual and customary  brokerage fees will be paid by the selling
shareholders.  Broker-dealers may agree with the selling  shareholders to sell a
specified number of shares at a stipulated  price per share,  and, to the extent
such a  broker-dealer  is  unable  to do so  acting  as  agent  for the  selling
shareholders,  to purchase as principal any unsold shares at the price  required
to  fulfill  the   broker-dealer   commitment   to  the  selling   shareholders.
Broker-dealers  who acquire shares as principal may thereafter resell the shares
from  time  to  time  in  transactions,   which  may  involve  cross  and  block
transactions  and which may involve sales to and through  other  broker-dealers,
including  transactions  of  the  nature  described  above,  in the  market,  in
negotiated  transactions or otherwise at market prices prevailing at the time of
sale or at negotiated prices, and in connection with such resales may pay to, or
receive from, the purchasers of such shares,  commissions  computed as described
above.

      In  order to  comply  with  the  securities  laws of  certain  states,  if
applicable, the shares will be sold in such jurisdictions only though registered
or licensed  brokers or dealers.  In addition,  in certain states the shares may
not be sold  unless  they  have been  registered  or  qualified  for sale in the
applicable  state  or  an  exemption  from  the  registration  or  qualification
requirement is available and is complied with.

      We have advised the selling shareholders that the anti-manipulation  rules
of  Regulation  M under  the  Exchange  Act may  apply to sales of shares in the
market and to the activities of the selling  shareholders and their  affiliates.
In  addition,  we will make copies of this  prospectus  available to the selling
shareholders  and have  informed them of the need for delivery of copies of this
prospectus  to  purchasers  at or prior  to the  time of any sale of the  shares
offered hereby.  The selling  shareholders may indemnify any broker-dealer  that
participates  in   transactions   involving  the  sale  of  the  shares  against
liabilities   resulting   therefrom.   Among   these   liabilities   for   which
indemnification  may be provided are those arising under the  Securities  Act of
1933.

      At the  time a  particular  offer  of  shares  offered  pursuant  to  this
prospectus  is made,  if  required,  a  supplement  to this  prospectus  will be
distributed that will set forth the number of shares being offered and the terms
of the offering,  including the name of any  underwriter,  dealer or agent,  the
purchase price paid by any underwriter, any discount,  commission and other item
constituting compensation, any discount, commission or concession allowed or re-
allowed or paid to any dealer, and the proposed selling price to the public.

      We have agreed to keep the registration statement of which this prospectus
constitutes a part effective in respect of shares issued pursuant  thereto until
the first to occur of the following dates.

      o The date one year from the date of issuance of such shares.

      o  Such date as all of the  shares  offered  by the  selling  shareholders
         listed above have been sold.

      We  intend  to  de-register  any of the  shares  not  sold by the  selling
shareholders after such time.

                                LEGAL MATTERS

      The validity of our common shares  offered  hereby will be passed upon for
us by White & Case LLP, Los Angeles, California.

                                   EXPERTS

      The financial  statements  incorporated in this prospectus by reference to
the Annual Report on Form 10-K for the year ended  December 31, 1997,  have been
so included in reliance on the report of PricewaterhouseCoopers LLP, independent
accountants,  given on the  authority  of said firm as experts in  auditing  and
accounting.

                                     ***

<PAGE>


      (outside back cover page)

      o  We have not authorized anyone
         to give you any information
         that differs from the                                 Prospectus
         information in this
         prospectus.  If you receive
         any different information,
         you should not rely on it.
                                                          67,500 Common Shares
      o  The delivery of this
         prospectus shall not, under
         any circumstances, create an                      [GRAPHIC OMITTED]
         implication that The First
         American Financial
         Corporation is operating                          THE FIRST AMERICAN
         under the same conditions                       FINANCIAL CORPORATION
         that it was operating under
         when this prospectus was
         written.  Do not assume that
         the information contained in
         this prospectus is correct at
         any time past the date
         indicated.

      o  This   prospectus  does  not  
         constitute  an  offer  to  sell,
         or  the solicitation  of an offer
         to  buy, any  securities  other than
         the securities to which it relates.

      o  This prospectus does not
         constitute an offer to sell,
         or the solicitation of an
         offer to buy, the securities
         to which it relates in any
         circumstances in which such
         offer or solicitation is
         unlawful.



         --------------------------




      Table of Contents

      Where You Can Find More
      Information; Incorporation by
      Reference....................(i)
      Risk Factors...................1
      Recent Developments............2                    Dated March 15, 1999
      Special Note of Caution
      Regarding Forward-Looking
      Statements.....................2
      Use of Proceeds................3
      Selling Shareholders...........3
      Plan of Distribution...........4
      Legal Matters..................6
      Experts........................6




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