FLORIDA ROCK INDUSTRIES INC
DEF 14A, 1996-12-18
CONCRETE, GYPSUM & PLASTER PRODUCTS
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                   FLORIDA ROCK INDUSTRIES, INC.
         155 East 21st Street, Jacksonville, Florida 32206

                          PROXY STATEMENT
                 ANNUAL MEETING - February 5, 1997


        The attached proxy is solicited by the Board of Directors
   of Florida Rock Industries, Inc. (the "Company") for use at
   the annual meeting of the shareholders to be held on
   Wednesday, February 5, 1997 at 9 o'clock in the morning, local
   time, and any adjournments thereof, at the principal offices
   of the Company, 155 East 21st Street, Jacksonville, Florida
   32206.  The proxy is revocable by written notice to the
   Secretary of the Company at any time before its exercise. 
   Shares represented by properly executed and returned proxies
   will be voted at the meeting in accordance with the
   shareholders' directions or, if no directions are indicated,
   will be voted in favor of the election of the nominees
   proposed in this proxy statement and, if any other matters
   properly come before the meeting, in accordance with the best
   judgment of the persons designated as proxies.  This proxy
   statement and the accompanying proxy are being distributed to
   shareholders on or about December 16, 1996.


                         VOTING PROCEDURES

        The holders of record of common stock at the close of
   business on December 9, 1996, may vote at the meeting.  On
   such date there were outstanding 9,163,876 shares of common
   stock of the Company.  Under the Company's Articles of
   Incorporation and Bylaws each share of common stock is
   entitled to one vote.  Under the Company's Bylaws, the holders
   of a majority of the outstanding shares entitled to vote shall
   constitute a quorum for the transaction of business at the
   meeting.  Under the Florida Business Corporation Act,
   directors are elected by a plurality of the votes cast and
   other matters are approved if the affirmative votes cast by
   the holders of the shares represented at the meeting and
   entitled to vote on the subject matter exceed the votes
   opposing the action, unless a greater number of affirmative
   votes is required by this act or the Company's Articles of
   Incorporation.  Abstentions and broker non-votes will have no
   effect on the vote for election of directors and most routine
   matters.  A broker non-vote generally occurs when a broker who
   holds shares in street name for a customer does not have
   authority to vote on certain non-routine matters because its
   customer has not provided any voting instructions on the
   matter.


   1.   ELECTION OF DIRECTORS

        Under the Company's Articles of Incorporation, the Board
   of Directors is divided into four classes.  One class of
   directors is elected at each annual meeting of shareholders
   for a four-year term of office.  The two below-named directors
   are nominated to be re-elected to hold office until the 2001
   annual meeting.  Robert D. Davis, who served in the same
   class, has retired as a director and is not standing for re-
   election.  The enclosed proxy will be voted for the election
   of the persons named as directors of the Company unless
   otherwise indicated by the shareholders.  If any of the
   nominees named should become unavailable for election for any
   presently unforeseen reason, the persons named in the proxy
   shall have the right to vote for a substitute as may be
   designated by the Board of Directors to replace such nominee,
   or the Board may reduce the number of directors accordingly.

        The following table sets forth information with respect
   to each nominee for election as a director and each director
   whose term of office continues after the 1997 annual meeting. 
   Reference is made to the sections entitled "Common Stock
   Ownership of Certain Beneficial Owners" and "Common Stock
   Ownership by Directors and Officers" for information
   concerning stock ownership of the nominees and directors.


        NAME AND PRINCIPAL            DIRECTOR         OTHER
            OCCUPATION          AGE     SINCE      DIRECTORSHIPS

            Class II - Nominees for Terms Expiring in 2001

    Thompson S. Baker            91     1955     FRP Properties,
     Chairman Emeritus of                         Inc.
     the Company

    Frank M. Hubbard             76     1972
    Chairman of the Board of
     A. Friends' Foundation
     Trust


     Directors Continuing in Office After the 1997 Annual Meeting
                   Class III - Term Expiring in 1998

    Thompson S. Baker II         38     1991     FRP Properties,
     Vice President of the                        Inc.
     Company 

    Albert D. Ernest, Jr.        66     1989     FRP Properties,
     President of Albert                          Inc.
     Ernest Enterprises, an                      Regency Realty
     investment and                               Corporation
     consulting firm                             Stein Mart, Inc.
                                                 Wickes Lumber
                                                  Company
                                                 The Emerald Fund

    Luke E. Fichthorn III        55     1972     Bairnco
     Partner in Twain                             Corporation
     Associates (a private                       FRP Properties,
     investment banking firm)                     Inc.
     and Chairman of the
     Board and Chief
     Executive Officer of
     Bairnco Corporation
     (manufacturing)

    C. J. Shepherdson            80     1972
     Vice President of the
     Company

                   Class IV -  Term Expiring in 1999

    A. R. Carpenter              54     1993     Barnett Banks,
     President and Chief                          Inc.
     Executive Officer of CSX                    Barnett Bank of
     Transportation, Inc.                         Jacksonville,
     (railroad industry)                          N.A.
                                                 Regency Realty 
                                                  Corporation
                                                 American Heritage
                                                  Life Insurance
                                                  Co.
                                                 Stein Mart, Inc.

    John D. Baker II             48     1979     FRP Properties,
     President and Chief                          Inc.
     Executive Officer                           Hughes Supply,
     of the Company                               Inc.
    Charles H. Denny III         64     1975
     Investments


                    Class I - Term Expiring in 2000

    Edward L. Baker              61     1970     FRP Properties,
     Chairman of the Board                        Inc.
     of the Company                              Regency Realty 
                                                  Corporation
                                                 Flowers
                                                  Industries, Inc.
                                                 American Heritage
                                                  Life Insurance
                                                  Company

    Francis X. Knott             51     1988     FRP Properties,
     Chief Executive Officer                      Inc.
     of Partners Management
     Company

    Radford D. Lovett            63     1984     First Union
     Chairman of the Board of                     Corporation
     Commodores Point                            Winn-Dixie Stores,
    Terminal                                      Inc.
     Corp. (marine terminal)                     FRP Properties,
                                                  Inc.
                                                 American Heritage
                                                  Life Investment
                                                  Corporation

    W. Thomas Rice               84     1974
     Chairman Emeritus of
     Seaboard Coast Line
     Industries, Inc.


        All of the nominees and directors have been employed in
   their respective positions for the past five years, except
   John D. Baker II. In February, 1996, John D. Baker II was
   elected to the additional position of Chief Executive Officer
   of the Company.

        Edward L. Baker and John D. Baker II are brothers and the
   sons of Thompson S. Baker.  Thompson S. Baker II is the son of
   Edward L. Baker.

        See "Compensation Committee Interlocks and Insider
   Partici-pation" and "Certain Relationships and Related
   Transactions"  for a discussion of the relationships between
   the Company and FRP Properties, Inc.


        Other Information About the Board and Its Committees

        Meetings.  During the fiscal year ended September 30,
   1996 the Company's Board of Directors held five meetings. 
   Directors who are not employees of the Company or its
   subsidiaries are paid annual fees of $10,000 plus $2,000 for
   each directors' meeting attended.  Members of the Company's
   Audit and Compensation Committees receive $300 and the
   Chairman of each committee receives $500 for each committee
   meeting attended.  On December 4, 1996, the Board of Directors
   adopted the Florida Rock Industries, Inc. 1997 Directors'
   Stock Purchase Plan, to be effective beginning in 1997.  Under
   this plan, outside directors may allocate part or all of their
   fees, to be matched 25% by the Company, to the purchase of
   Company Stock in the open market.

        Executive Committee.  Messrs. Thompson S. Baker, Edward
   L. Baker and John D. Baker II.  To the extent permitted by
   law, the Executive Committee exercises the powers of the Board
   between meetings of the Board of Directors.  During the fiscal
   year ended September 30, 1996, the Executive Committee held no
   formal meetings, but acted on various resolutions by unanimous
   written consents.

        Audit Committee.  Messrs.  Ernest, Fichthorn, Hubbard, 
   Lovett and  Rice.  The Audit Committee recommends the
   appointment of independent accountants to audit the Company's
   consolidated financial statements and to perform professional
   services related to the audit, meets with the independent
   accountants and reviews the scope and results of their audit,
   and reviews the fees charged by the independent auditors.  The
   Committee also reviews the scope and results of internal
   audits.  During fiscal 1996, the Audit Committee held two
   meetings.

        Compensation Committee.  Messrs. Davis, Ernest, Hubbard,
   Lovett and Rice.  The Committee determines the compensation
   for the Chief Executive Officer and reviews and approves
   compensation for other corporate officers and certain other
   members of management.  In addition, the Committee administers
   the Company's stock option plans, subject to control of the
   Board of Directors, and the Management Incentive Compensation
   program.  During fiscal 1996, the Compensation Committee held
   four meetings.

        The full Board of Directors acts as the Nomination
   Committee.

        During the last fiscal year each of the directors
   attended 75% or more of all meetings of the Board and its
   Committees on which the director served, except for Robert D.
   Davis who attended 67% of such meetings and Radford D. Lovett
   who attended 73% of such meetings.


                       Executive Compensation

   Summary Compensation Table

        The following table sets forth information concerning the
   compensation of the Company's Chief Executive Officer and its
   other four most highly compensated executive officers who
   served in such capacities at any time during the fiscal year
   ended September 30, 1996:


                                                  Long        All
                                                  Term       Other
                                                 Comp-       Comp-
                         Annual Compensation    ensation   ensation

    Name and Principal        Salary    Bonus   Options
         Position       Year  ($) (a)  ($) (a)    (#)       ($) (b)

    John D. Baker, II   1996  281,250   85,500     0        25,556(c)
     President and
                        1995  266,250   81,000   17,500     24,770(c)
     Chief Executive
     Officer
                        1994  252,500   76,500     0        26,251(c)
    Edward L. Baker     1996  390,000  118,500     0        36,005(d)
     Chairman of the
                        1995  368,563  112,500     0        35,391(d)
     Board

                        1994  345,688  104,775     0        36,997(d)
    C. J. Shepherdson   1996  261,250   79,500     0           12,543
     Vice President  
                        1995  247,500   75,000     0           11,591
                   

                        1994  237,500   72,000     0           12,777
    H. B. Horner        1996  218,750   64,020     0           12,543
     Executive Vice
                        1995  213,750   64,500     0           11,591
     President     

                        1994  208,750   62,370     0           12,928
    Donald L. Bloebaum  1996  190,200   57,480     0           12,670
     Vice President
                        1995  184,563   33,480     0           11,731
     

                        1994  178,938   54,075     0           12,488

   (a)  Includes amounts deferred under the Company's Profit
        Sharing and Deferred Earnings Plan.  Bonuses are accrued
        in the year earned and paid in the following year.

   (b)  Represents the contribution to the Company's Profit
        Sharing and Deferred Earnings Plan.

   (c)  Includes $13,013 in 1996, $13,179 in 1995 and $13,323 in
        1994, the present value of the benefit of a split-dollar
        premium paid during the fiscal year.

   (d)  Includes $23,462 in 1996, $23,800 in 1995 and $24,069 in
        1994, the present value of the benefit of a split-dollar
        premium paid during the fiscal year.


   Option Grants in the Last Fiscal Year

        No stock options were granted to the executive officers
   named in the Summary Compensation Table during the fiscal year
   ended September 30, 1996.

   Options Exercises and Fiscal Year-end Values

        No stock options were exercised by the named executives
   during the fiscal year ended September 30, 1996.  The
   following table sets forth the number and value of unexercised
   options held by such executive officers at fiscal year end.


                                                 Value of
                                                Unexercised
                             Number of         In-the-money
                            Unexercised         Options at
                        Options at Year-end    Year-end (a)

                                               Exer-   Unexer-
                          Exer-     Unexer-   cisable  cisable
           Name          cisable    cisable     ($)      ($)
    John D. Baker II      41,500     18,500    70,781   30,000

    Edward L. Baker       56,000      9,000   135,000   33,750

    C. J. Shepherdson     29,400      3,600    54,000   13,500
    H. B. Horner          10,800      2,700    40,500   10,125

    Donald L. Bloebaum    25,800      2,700    40,500   10,125

   (a)  The closing price of the Company's common stock as
        reported on the American Stock Exchange composite
        transactions on September 30, 1996 ($28.875) less the
        exercise price, was used in calculating the value of
        unexercised options.


   Pension Plan

        The Company has a Management Security Plan (the "MSP
   Plan") for certain officers, including directors who are
   officers, and certain key employees.  Benefit levels have been
   established on the basis of base compensation and job
   responsibility.  The MSP Plan provides that in the event a
   participant dies prior to his retirement his beneficiary will
   receive twice the amount of such participant's benefit level
   in monthly payments for a period of 12 months and thereafter
   the benefit level in monthly payments for the next 168 months
   or until such time as such participant would have reached age
   65, whichever is later.  Upon reaching normal retirement age,
   a participant is entitled to receive twice the amount of his
   benefit level in equal monthly payments for 12 months and
   thereafter until his death, the benefit level in monthly
   payments.  If a participant dies after his retirement, his
   beneficiary, if any, will receive such participant's benefit
   for a period of 15 years from the date of the participant's
   retirement or until the death of the beneficiary, whichever
   occurs first.  The annual retirement benefit levels in effect
   at September 30, 1996 were:

        John D. Baker II         $142,500
        Edward L. Baker          $197,500
        C. J. Shepherdson        $132,500
        H. B. Horner             $110,000
        Donald L. Bloebaum       $ 95,800

   In addition to amounts stated in the above table, the Company
   has entered into a retirement benefit contract with  C. J.
   Shepherdson which provides for annual retirement benefits of
   $20,000. The benefits are payable to Mr. Shepherdson or his
   spouse until the death of the survivor.

        Notwithstanding anything to the contrary set forth in any
   of the Company's previous filings under the Securities Act of
   1933, as amended, or the Securities Exchange Act of 1934, as
   amended, that incorporate future filings, including this Proxy
   Statement, in whole or in part, the following Compensation
   Committee Report and Shareholder Return Performance shall not
   be incorporated by reference into any such filings.


                   Compensation Committee Report

        The Compensation Committee of the Board of Directors
   ("Committee") determines the compensation of the Chief
   Executive Officer and reviews and approves compensation of
   other officers and members of management reaching a salary
   level established by the Board.  In addition, the Committee
   administers the Company's stock option plans, subject to
   control of the Board, and the Management Incentive
   Compensation ("MIC") program.  The full Board ratifies the
   recommendations of the Committee.

        The Committee's goals are to develop and maintain
   executive compensation programs that preserve and enhance
   shareholder value.  Under the direction of the Committee,
   management has developed a compensation structure designed to
   compensate fairly executives for their performance and
   contribution to the Company, to attract and retain skilled and
   experienced personnel, to reward superior performance and to
   align executive and shareholder long-term interests.

        Base salary levels for executives are established taking
   into consideration business conditions, the Company's size and
   performance and peer group and industry compensation levels. 
   The Chief Executive Officer's salary is based on these factors
   and his performance in leading the Company and its businesses. 
     

        The MIC program provides officers and key employees an
   opportunity for annual incentive compensation.  The program
   provides an annual cash bonus as a financial incentive to
   participants who achieve their business unit's and the
   Company's goals and objectives.  Profit levels are set for
   various segments of the business.  Depending on the level of
   profitability obtained, an individual may become eligible for
   a bonus equal to a certain percentage of his year end base
   salary ranging up to a maximum of 30%.  However, that bonus
   may then be adjusted down based on the degree by which the
   individual accomplishes his individual goals and objectives
   for the year.  The total amount of MIC for the entire Company
   in any year is limited to 15% of consolidated income before
   income taxes.  At the beginning of each year, after taking
   into consideration the outlook for the general economy, the
   construction materials industry, the Company's markets, prior
   year performance and the budget for the upcoming year the
   Committee approves target levels of net income as adjusted by
   certain items as profit levels on which the Chief Executive
   Officer's MIC is based.  

        The Committee believes that long-term compensation in the
   form of stock options is critical in motivating and rewarding
   the creation of long-term shareholder value by linking the
   compensation provided to officers and other key management
   personnel with gains realized by the shareholders.  In
   addition, the vesting periods associated with stock options
   encourage this key group to continue in the employ of the
   Company.  All options granted have been granted at an option
   price equal to the fair market value of the Company's common
   stock on the date of grant.  In subjectively determining the
   number of options to be granted to an individual, including
   the Chief Executive Officer, the Committee takes into account
   the cost to exercise the option and the individual's relative
   base salary, scope of responsibility, ability to affect
   profits and value to the Company.  

        This report is submitted by the members of the
   Compensation Committee:  W. Thomas Rice, Chairman, Robert D.
   Davis, Albert D. Ernest, Jr., Frank M. Hubbard and Radford D.
   Lovett.


    Compensation Committee Interlocks and Insider Participation

        Two members of the Compensation Committee, Messrs. Lovett
   and Ernest, are among the eight directors of the Company who
   are also directors of FRP Properties, Inc. ("FRPP").  The
   other six directors of both FRPP and the Company who are not
   members of the Compensation Committee are Thompson S. Baker,
   Edward L. Baker, John D. Baker II, Thompson S. Baker II, Luke
   E. Fichthorn III and Francis X. Knott.  The eight directors
   own approximately 40% of the stock of FRPP and 31% of the
   stock of the Company.  The Bakers may be considered to be
   control persons of both the Company and FRPP. 

        Messrs. Edward L. Baker, Albert D. Ernest, Jr. and A. R.
   Carpenter serve as members of the Compensation Committee of
   the Board of Directors of Regency Realty Corporation.  Mr.
   Martin E. Stein, Jr., who is a director of FRPP, is a
   director, President and Chief Executive Officer of Regency
   Realty Corporation.

        There were no other interlocks of executive officers or
   board members of the Company serving on the compensation or
   equivalent committee of another entity which has any director
   or executive officer serving on the Compensation Committee,
   other committees or Board of Directors of the Company.


                   Shareholder Return Performance

        The following graph compares the performance of the
   Company's Common Stock to that of the AMEX Market Value Index
   and a peer group of industry companies for the period
   commencing September 30, 1991 and ending on September 30,
   1996.  The graph assumes that $100 was invested on September
   30, 1991 in the Company's common stock and in each of the
   indices and assumes the reinvestment of dividends.  The Peer
   Group consists of the following companies:  CalMat Co.,
   Florida Rock Industries, Inc., Lafarge Corporation, Martin
   Marietta Materials, Inc., Medusa Corporation, Southdown, Inc.,
   Texas Industries, Inc. and Vulcan Materials Company.  This
   group is consistent with the group used in the 1995 Proxy
   Statement with the exception of the exclusion of Dravo
   Corporation and the addition of Martin Marietta Materials,
   Inc.  Substantially all of the assets of Dravo Corporation's
   construction aggregates business were purchased by Martin
   Marietta Materials, Inc. in 1995.



   Index as of September 30

                   1991  1992   1993  1994   1995  1996
    Florida Rock    100   111    126   126    136   143
    AMEX            100   101    123   122    145   153

    Peer Group      100    99    134   148    151   170



           CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

        Eight of the Company's directors (Thompson S. Baker,
   Edward L. Baker, John D. Baker II, Thompson S. Baker II,
   Albert D. Ernest, Jr., Luke E. Fichthorn III, Francis X. Knott
   and Radford D. Lovett) are directors of FRPP.  Such directors
   own approximately 40% of the stock of FRPP and 31% of the
   stock of the Company.  Accordingly, the Bakers may be
   considered to be control persons of both the Company and FRPP. 
   See "Compensation Committee Interlocks and Insider
   Participation" for further information on the relationship
   between the Company and FRPP.

        The Company and FRPP routinely are engaged in business
   together through the hauling by FRPP of construction
   aggregates and other products for the Company and the leasing
   to the Company of construction aggregates mining and other
   properties.  FRPP has numerous aggregates hauling competitors
   at all terminal and plant sites and the rates charged are,
   accordingly, established by competitive conditions. 
   Approximately 10% of FRPP's revenue was attributed to the
   Company during fiscal year 1996.

        On October 9, 1996, a subsidiary of the Company sold a
   134 acre tract of surplus real estate in Edgewood, Maryland,
   formerly used for mining, to a subsidiary of FRPP for $500,000
   and the assumption of certain reclamation costs and benefits
   relating to the site.  An appraisal of the property was
   obtained and the transaction was approved by the Company's
   Board of Directors with those directors who are also directors
   of FRPP abstaining.  

        Thompson S. Baker is entitled to receive sand mining
   royalty payments of $.05 per ton from the Company under lease
   agreements which terminate in 2002 and 2048 relating to
   approximately 489 acres.  No payments were made to Mr. Baker
   during fiscal 1996 under these agreements.

        On May 14, 1974, the Company exercised its option to
   purchase the sand on 71 acres of land in Putnam County,
   Florida.  The land  is owned by Thompson S. Baker and certain
   other interests.  The term of the agreement ends on June 30,
   2004.  The landowners will receive $.08 per ton (subject to
   escalation provisions) for sand as it is mined with an annual
   minimum payment of $6,000.  The mining agreement may be
   terminated at any time by the Company.

        Mr. Fichthorn provided the Company with financial
   consulting and other services during fiscal 1996 for which he
   received $58,750.  

        In the opinion of the Company, the terms, conditions,
   transactions and payments under the agreements with the
   persons described above were not less favorable to the Company
   than those which would have been available from unaffiliated
   persons.


        COMMON STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

        The following table and notes set forth the beneficial
   ownership of common stock of the Company by each person known
   by the Company to own beneficially more than 5% of the common
   stock of the Company.

       NAME AND ADDRESS      AMOUNT AND NATURE   PERCENT
      OF BENEFICIAL OWNER        BENEFICIAL     OF CLASS
                                 OWNERSHIP

    Baker Investments, Ltd.      2,061,990 (1)     22.5%
     P.O. Box 4667
     Jacksonville, FL 32201

    Quest Advisory Corp.           888,900 (2)      9.7%
    Quest Management                33,400 (2)       .4%
     Company                       ___________     _____
     1414 Avenue of the
     Americas                      922,300 (2)     10.1%
     New York, NY  10019


   (1)  Baker Investments, Ltd. is a limited partnership owned
        and controlled by the Baker family.  Edward L. Baker and
        John D. Baker II are general partners and as such have
        shared voting and dispositive power over the shares owned
        by the partner-ship.  Ownership is reported as of October
        31, 1996.

   (2)  Quest Advisory Corp. ("Quest"), Quest Management Company
        ("QMC") and Charles M. Royce reported that they are
        members of a group pursuant to Securities and Exchange
        Commission Rule 13d-(1)(b)(ii)(H).  Mr. Royce may be
        deemed to be a controlling person of Quest and QMC, and
        as such may be deemed to own beneficially the shares of
        common stock of the Company owned beneficially by Quest
        and QMC.  Mr. Royce does not own any shares outside of
        Quest and QMC, and disclaims beneficial ownership of the
        shares held by Quest and QMC.  Quest and QMC are
        investment advisers registered under Section 203 of the
        Investment Advisers Act of 1940.  Each has sole voting
        and dispositive power as to the shares shown.  Ownership
        is reported as of February 14, 1996.


          COMMON STOCK OWNERSHIP BY DIRECTORS AND OFFICERS

        The following table and notes set forth the beneficial
   ownership of common stock of the Company by each director and
   each non-director named in the Summary Compensation Table and
   by all officers and directors of the Company as a group as of
   October 31, 1996 and also includes shares held under options
   as of October 31, 1996 which are exercisable within 60 days of
   December 16, 1996.



           NAME OF             AMOUNT AND NATURE        PERCENT
      BENEFICIAL OWNER        BENEFICIAL OWNERSHIP        OF
                                                         CLASS
    Thompson S. Baker         54,814 (1)(2)(3)(4)          *

    Edward L. Baker        2,298,381 (1)(3)(4)(5)        24.9%

    John D. Baker II       461,456 (1)(3)(4)(5)(6)(7)     5.0%

    Thompson S. Baker II      27,304 (3)                   *
    Donald L. Bloebaum        32,803                       *

    A. R. Carpenter              100                       *

    Robert D. Davis           40,000 (8)                   *
    Charles H. Denny III     127,544 (9)                  1.4%

    Albert D. Ernest, Jr.      1,100                       *

    Luke E. Fichthorn III     22,102                       *
    H. B. Horner              11,581                       *

    Frank M. Hubbard           2,295                       *

    Francis X. Knott           2,377                       *
    Radford D. Lovett          9,173                       *

    W. Thomas Rice             8,304                       *

    C.J. Shepherdson          60,045                       *
    All Directors and      3,271,805 (10)                34.8
    Officers as a group
    (24 people)


   *Less than 1%

        The preceding table includes the following shares held
   under the Company's Tax Reduction Act Employee Stock Ownership
   Plan ("TRAESOP") as of October 31, 1996, as to which the named
   person has sole voting power, and shares held under options
   which are exercisable within 60 days of December 16, 1996.



                                 SHARES UNDER        SHARES UNDER
                                    TRAESOP             OPTION

    Thompson S. Baker                    2,322                --
    Edward L. Baker                      5,928            56,000

    John D. Baker II                     3,618            45,000

    Thompson S. Baker II                    28            14,800
    C.J. Shepherdson                     4,895            29,400

    H. B. Horner                            --            10,800

    Donald L. Bloebaum                   3,776            25,800

    All directors and                   33,504           245,200
    officers as a group


   (1)  864 of the shares shown opposite Thompson S. Baker are
        held in a fiduciary account and beneficially owned by
        Thompson S. Baker and, under certain circumstances, by
        members of his family, including his sons, Edward L.
        Baker and John D. Baker II who are also directors and
        officers of the Company.  Thompson S. Baker, who is co-
        trustee with SunTrust Bank/North Florida, N.A. and Edward
        L. Baker as to these shares, has shared voting power with
        the remaining trustees; however, the individual trustees
        have the power to remove the corporate trustee and
        appoint a successor corporate trustee and the individual
        trustees share investment power to the exclusion of the
        corporate trustee in the event of disagreement.  Such
        shares are excluded from those shown opposite the names
        of Edward L. Baker and John D. Baker II.

   (2)  Includes 49,775 shares owned by Mrs. Thompson S. Baker as
        to which Thompson S. Baker disclaims any beneficial
        interest.

   (3)  Thompson S. Baker, Edward L. Baker, John D. Baker II and
        Thompson S. Baker II may be considered to be control
        persons of the Company.

   (4)  Shares shown opposite the name of Edward L. Baker include
        2,061,990 shares owned by Baker Investments, Ltd.  See
        note (1) on page 13. Such shares are excluded from those
        shown opposite the names of Thompson S. Baker and John D.
        Baker II.

   (5)  Includes 2,682 shares owned by Mrs. Edward L. Baker, as
        to which he disclaims any beneficial interest.  Includes
        49,836 shares held by Edward L. Baker as trustee for the
        children of John D. Baker II, as to which Edward L. Baker
        has sole investing and voting power but disclaims any
        beneficial interest.  Such shares are excluded from those
        shown opposite the name of John D. Baker II.  

   (6)  Includes 1,400 shares owned by Mrs. John D. Baker II, as
        to which John D. Baker II disclaims any beneficial
        interest.

   (7)  Regency Square II, a Florida general partnership, owns
        27,000 shares of the Company.  Trust B under the will of
        Martin E. Stein, deceased, as a general partner, holds a
        46.2128% interest in the partnership.  John D. Baker II
        is a co-trustee of the trust and as such has a one-third
        shared voting and dispositive power as to the trust.  The
        partnership's shares in the Company are included in the
        above table for John D. Baker II, who disclaims any
        pecuniary or other beneficial interest in such shares.  

   (8)  Includes 35,000 shares held by Cede & Co. in the name of
        American Heritage Life Insurance Company, a wholly owned
        subsidiary of American Heritage Life Investment
        Corporation.  Mr. Davis is a director and shareholder of
        American Heritage Life Investment Corporation and a
        director, executive officer and shareholder of D.D.I.,
        Inc. which holds in excess of 10% of the outstanding
        American Heritage Life Investment Corporation shares. 
        Mr. Davis disclaims beneficial ownership of 32,799 of
        such shares.

   (9)  Includes 2,000 shares owned by Mrs. Charles H. Denny III,
        as to which Charles H. Denny III disclaims any beneficial
        interest.

   (10) Includes, in addition to all of the individual holdings
        for persons named above, 112,426 shares owned by other
        officers of the Company, of which 100 shares are owned by
        the wife of one officer and 12,937 shares are held under
        the Company's Tax Reduction Act Employee Stock Ownership
        Plan as to which such other officers, respectively, have
        sole voting power and 63,400 shares held under options
        which were exercisable within 60 days of December 16,
        1996.


                        INDEPENDENT AUDITORS

        The Board of Directors has selected Deloitte & Touche LLP
   as independent certified public accountants to examine the
   consoli- dated financial statements of the Company for fiscal
   1997.  Repre- sentatives of Deloitte & Touche LLP are expected
   to be present at the shareholders' meeting with the
   opportunity to make a statement if they so desire and will be
   available to respond to appropriate questions. 


                       SHAREHOLDER PROPOSALS

        Proposals of shareholders intended to be included in the
   Company's proxy statement and form of proxy relating to the
   1997 Annual Meeting must be delivered in writing to the
   principal executive offices of the Company no later than
   August 17, 1997.  The inclusion of any proposal will be
   subject to the applicable rules of the Securities and Exchange
   Commission.


      SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

        Section 16(a) of the Securities Exchange Act of 1934
   requires the Company's executive officers, directors and
   beneficial owners of 10% or more of the Company's outstanding
   common stock to file initial reports of ownership and reports
   of changes in ownership with the Securities and Exchange
   Commission, The American Stock Exchange and the Company. 
   Based solely on a review of the copies of such forms furnished
   to the Company and written representations from the Company's
   executive officers and directors, the Company believes all
   persons subject to these reporting requirements filed the
   required reports on a timely basis, except for Thompson S.
   Baker, Baker Investments, Ltd. and Francis X. Knott.  Thompson
   S. Baker, a director, filed a Form 5, as he did not timely
   report the disposition of Company shares attributed to him in
   connection with a voluntary cash withdrawal from the Company's
   Profit Sharing and Deferred Earnings Plan.  Baker Investments,
   Ltd., a beneficial owner of 10% or more of the Company's
   outstanding stock, filed a Form 5 that reported three
   withdrawals of the Company's shares by a limited partner
   during the last two fiscal years that were otherwise not
   timely reported.  Francis X. Knott filed an Amended Form 4 for
   August, 1996, which added purchases for five months under an
   employee plan previously omitted through oversight from an
   original Form 4 for August, 1996, that was timely filed.


                        COST OF SOLICITATION

        The cost of solicitation of proxies will be borne by the
   Company, including expenses in connection with the preparation
   and mailing of this proxy statement.  The Company will
   reimburse brokers and nominees their reasonable expenses for
   sending proxy material to principals and obtaining their
   proxies.  In addition to solicitation by mail, proxies may be
   solicited in person or by telephone or other electronic means
   by directors, officers and other employees of the Company.



                           OTHER MATTERS

        The Board of Directors does not know of any other matters
   to come before the meeting.  However, if any other matters
   come before the meeting, the persons named in the enclosed
   form of proxy or their substitutes will vote said proxy in
   respect of any such matters in accordance with their best
   judgment pursuant to the discretionary authority conferred
   thereby.


                            BY ORDER OF THE BOARD OF DIRECTORS



   December 16, 1996                  Dennis D. Frick
                                         Secretary



             PLEASE RETURN THE ENCLOSED FORM OF PROXY,
            DATED AND SIGNED, IN THE ENCLOSED ADDRESSED
                ENVELOPE, WHICH REQUIRES NO POSTAGE.

   SHAREHOLDERS MAY RECEIVE WITHOUT CHARGE A COPY OF FLORIDA ROCK
   INDUSTRIES, INC.'S ANNUAL REPORT TO THE SECURITIES AND
   EXCHANGE COMMISSION ON FORM 10-K INCLUDING THE FINANCIAL
   STATEMENTS AND THE FINANCIAL STATEMENT SCHEDULES BY WRITING TO
   THE TREASURER AT POST OFFICE BOX 4667, JACKSONVILLE, FLORIDA
   32201.



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