TRUE NORTH COMMUNICATIONS
8-K, 1995-04-14
ADVERTISING AGENCIES
Previous: TRUE NORTH COMMUNICATIONS, SC 13D/A, 1995-04-14
Next: THORN APPLE VALLEY INC, 10-Q, 1995-04-14



<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, DC 20549

                                   FORM 8-K

                            Current Report Pursuant
                         to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934

Date of report (Date of earliest event reported): April 12, 1995
                                                 -------------------

                        True North Communications Inc.
- --------------------------------------------------------------------------------
            (Exact Name of Registrant as Specified in Its Charter)

                                   Delaware
- --------------------------------------------------------------------------------
                 State or Other Jurisdiction of Incorporation


         1-5029                                          36-1088161
- ------------------------                    ------------------------------------
(Commission File Number)                    (I.R.S. Employer Identification No.)


101 East Erie Street, Chicago, IL                                   60611-2897
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)                            (Zip Code)


Registrant's Telephone Number, Including Area Code: (312) 751-7000
                                                   -----------------------------

<PAGE>
 
Item [5] Other


    On April 12, 1995, Registrant and Publicis, S.A., Publicis Communication 
and Publicis F.C.B. B.V. entered into the attached agreement.

SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the 
Registrant has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.

                                       TRUE NORTH COMMUNICATIONS INC.


Date: April 14, 1995                   By: /s/ John J. Rezich
                                          --------------------------
                                          John J. Rezich
                                          Controller


<PAGE>
 
                                                                      Exhibit 99
                                    [LOGO]

                                   PUBLICIS




VIA FAX
- -------

Strictly Confidential
- ---------------------


Mr. Bruce Mason                                                  April 12, 1995
Chairman/CEO
True North Communications, Inc.
101 East Erie St.
Chicago, IL 60611
USA


Dear Bruce:

Confirming the discussions between us in New York on Monday, April 10, 1995, 
True North Communications, Inc. (formerly Foote, Cone & Belding Communications, 
Inc.) and FCB International Inc. ("True North") and Publicis S.A., Publicis 
Communication and Publicis F.C.B. B.V. ("PBV") (collectively "Publicis") (the 
"Parties") have agreed to continue to comply fully with the Master Alliance 
Agreement and the related agreements entered into by the Parties in 1989 and to 
work together to seek a resolution of the problems that have arisen thereunder. 
The Parties will have their representatives begin discussions within the next 
two weeks. In this connection, (i) True North and Publicis have agreed to 
suspend all proceedings in connection with the arbitration commenced by True 
North and currently pending between the Parties, including any contractual 
dispute resolution proceedings, (ii) I have agreed to suspend my demand to
examine the books and records of True North, and True North has agreed to
suspend its request for a special audit of PBV, (iii) Publicis has agreed to
postpone the effective date of its rescission of the Master Alliance Agreement
and the related agreements until the earlier of February 29, 1996 or 60 days
after termination of this agreement, and (iv) each of the Parties has agreed to
refrain from instituting any new actions or proceedings against the other or
against directors, officers, or employees of the other.

<PAGE>
 
 
                                    [LOGO]



Bruce Mason
April 12, 1995
Page 2 of 2


This agreement shall terminate on December 31, 1995, except that either Party 
may terminate it at any time upon 90 days written notice to the other Party. The
Parties shall promptly and jointly provide the Tribunal in the pending 
arbitration and the LCIA with a copy of this agreement, shall make a joint 
public announcement in mutually agreed terms about this agreement in compliance 
with regulatory requirements, and otherwise shall not, except as they mutually 
agree, make any statement to a third party (including financial analysts) or 
public disclosure (except as required by law) concerning the arbitration, the 
disputes between them, or the settlement discussions.

Assuming that the foregoing reflects our agreement, please sign on behalf of 
True North in the space provided below. Upon execution, this agreement shall 
become binding upon the Parties.

                                                   Very truly yours,


                                                   /s/ Maurice Levy
                                                   ---------------------
                                                   Maurice Levy

Agreed and Accepted:


/s/ Bruce Mason
- -------------------------------
Bruce Mason, on behalf of
True North Communications, Inc.



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission