<PAGE> 1
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13D
(Rule 13d-101)
Under the Securities Exchange Act of 1934
(Amendment No. 14)
TRUE NORTH COMMUNICATIONS, INC.
(Name of Issuer)
Common Stock, Par Value $.33-1/3 Per Share
(Title of Class of Securities)
897844 10 6
(CUSIP Number)
Seth A. Kaplan, Esq.
Wachtell, Lipton, Rosen & Katz
51 West 52nd Street
New York, N.Y. 10019
212-403-1000
(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
February 11, 1998
(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a Statement on Schedule 13G
to report the acquisition which is the subject of this Schedule 13D, and is
filing this Schedule because of Rule 13d-1(b)(3) or (4), check the following
box / /
Page 1 of 6 Pages
<PAGE> 2
- --------------------------------------------------------------------------------
CUSIP No. 897844 10 6 13D Page 2 of 6 Pages
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
1 Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Publicis S.A.
- --------------------------------------------------------------------------------
2 Check the Appropriate Box if a Member of a Group
(See Instructions) (a) / /
(b) / /
- --------------------------------------------------------------------------------
3 SEC Use Only
- --------------------------------------------------------------------------------
4 Sources of Funds (See Instructions)
OO
- --------------------------------------------------------------------------------
5 Check Box if Disclosure of Legal Proceedings is Required Pursuant
to Item 2(d) or 2(e) / /
- --------------------------------------------------------------------------------
6 Citizenship or Place of Organization
France
- --------------------------------------------------------------------------------
Number of Shares 7 Sole Voting Power
4,658,000
-------------------------------------------------------
Beneficially Owned by 8 Shared Voting Power
0
-------------------------------------------------------
Each 9 Sole Dispositive Power
Reporting 4,658,000
-------------------------------------------------------
Person With 10 Shared Dispositive Power
0
- --------------------------------------------------------------------------------
11 Aggregate Amount Beneficially Owned by Each Reporting Person
4,658,000
- --------------------------------------------------------------------------------
12 Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares
(See Instructions) / /
- --------------------------------------------------------------------------------
13 Percent of Class Represented by Amount in Row (11)
10.6%
- --------------------------------------------------------------------------------
14 Type of Reporting Person (See Instructions)
CO
- --------------------------------------------------------------------------------
<PAGE> 3
- --------------------------------------------------------------------------------
CUSIP NO. 000M149501 13D Page 2 of 6 Pages
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
1 Name of Reporting Person
S.S. or I.R.S. Identification No. of Above Person
Publicis Communication
- --------------------------------------------------------------------------------
2 Check the Appropriate Box if a Member of a Group
(See Instructions) (a) / /
(b) / /
- --------------------------------------------------------------------------------
3 SEC Use Only
- --------------------------------------------------------------------------------
4 Sources of Funds (See Instructions)
OO
- --------------------------------------------------------------------------------
5 Check Box if Disclosure of Legal Proceedings is Required Pursuant
to Item 2(d) or 2(e) / /
- --------------------------------------------------------------------------------
6 Citizenship or Place of Organization
France
- --------------------------------------------------------------------------------
Number of Shares 7 Sole Voting Power
4,658,000
-------------------------------------------------------
Beneficially Owned by 8 Shared Voting Power
0
-------------------------------------------------------
Each 9 Sole Dispositive Power
Reporting 4,658,000
-------------------------------------------------------
Person With 10 Shared Dispositive Power
0
- --------------------------------------------------------------------------------
11 Aggregate Amount Beneficially Owned by Each Reporting Person
4,658,000
- --------------------------------------------------------------------------------
12 Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares
(See Instructions) / /
- --------------------------------------------------------------------------------
13 Percent of Class Represented by Amount in Row (11)
10.6%
- --------------------------------------------------------------------------------
14 Type of Reporting Person (See Instructions)
CO
- --------------------------------------------------------------------------------
<PAGE> 4
This Amendment No. 14 to Schedule 13D (the "Amendment") with respect to
True North Communications, Inc., a Delaware corporation (the "Issuer"), amends
and supplements the Statement on Schedule 13D (the "Schedule 13D") originally
filed with the Securities and Exchange Commission (the "Commission") on January
30, 1989, as amended to date, by Publicis S.A. ("Publicis") and Publicis
Communication ("Communication"), each a societe anonyme organized under the laws
of France. Capitalized terms not defined herein have the meanings assigned
thereto in the Schedule 13D.
ITEM 5(A). INTEREST IN SECURITIES OF THE ISSUER.
Item 5(a) of the Schedule 13D is hereby amended to read as follows:
(a) As of the close of business on February 11, 1998, Publicis and
Communication beneficially owned 4,658,000 shares of common stock of the Issuer.
Such 4,658,000 shares of common stock represented approximately 10.6% of the
outstanding shares of the Issuer, based on information reported by the Issuer in
the Registration Statement on Form S-4 (the "Form S-4") filed with the
Commission on November 26, 1997, and in the Current Report on Form 8-K (the
"Form 8-K") filed with the Commission on January 14, 1998. As reported on the
Form S-4, approximately 43,898,674 shares of common stock of the Issuer would be
outstanding upon consummation of the merger (the "Merger") between the Issuer
and Bozell, Jacobs, Kenyon & Eckhardt, Inc. As reported on the Form 8-K, the
merger was completed on December 30, 1997.
ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH
RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER.
Item 6 of the Schedule 13D is hereby supplemented as follows:
On February 11, 1998, Communication sent a letter to the Issuer, a copy
of which is attached hereto as Exhibit A and is incorporated herein by
reference.
ITEM 7. MATERIAL TO BE FILED AS EXHIBITS.
The following exhibit is filed herewith:
Exhibit A - Letter from Communication to the Issuer dated February 11,
1998.
Page 4 of 6
<PAGE> 5
SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief,
the undersigned certifies that the information set forth in this Statement is
true, complete and correct.
Dated: February 12, 1998 PUBLICIS S.A.
By: /s/ Maurice Levy
-------------------------------
Maurice Levy
President of Directoire and
Chief Executive Officer
PUBLICIS COMMUNICATION
By: /s/ Jean-Paul Morin
-------------------------------
Jean-Paul Morin
Secretaire General
Page 5 of 6
<PAGE> 1
EXHIBIT INDEX
Exhibit A - Letter from Communication to the Issuer dated February 11, 1998.
Strictly Confidential
True North Communications, Inc. February 11, 1998
101 East Erie Street
Chicago, IL 60611
USA
Attention: Chief Executive Officer
Gentlemen,
In response to your letter dated February 4, 1998, Publicis Communication, a
societe anonyme organized and existing under the laws of France
("Communication"), hereby advises you that Communication will not be providing
you with a written notice of an intention to purchase additional shares of
Common Stock, par value $.33 1/3 per share ("True North Shares") of True North
Communications, Inc., a Delaware corporation ("True North"), such that
Communication will own at least 18% of the issued and outstanding True North
Shares within six months, and thus the slating of directors for the annual
meeting of True North may proceed without the inclusion of a designee of
Communication. Please be advised that this letter is being provided to you
without prejudicing in any way Communication's right to evaluate its investment
in True North from time to time and to make such decisions and take such actions
as it deems appropriate in light of, among other things, then-existing business
considerations and market conditions.
Very truly yours,
PUBLICIS COMMUNICATION
By: /s/ Maurice Levy
----------------------------
cc: General Counsel,
True North Communications, Inc.
Sidley & Austin
Attn: Thomas A. Cole
Page 6 of 6
