TRUE NORTH COMMUNICATIONS INC
8-K, 1999-04-14
ADVERTISING AGENCIES
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                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549

                                   FORM 8-K

                                CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): APRIL 13, 1999

                        True North Communications Inc.
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            (exact name of registrant as specified in its charter)

Delaware                                                              36-1088162
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(State or other jurisdiction       (Commission File Number)    (IRS Employer
of incorporation)                                            Identification No.)


101 East Erie Street, Chicago, Illinois                               60611-2897
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(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including area code:              (312) 425-6500
- --------------------------------------------------------------------------------

                               (Not Applicable)
- --------------------------------------------------------------------------------
          Former name or former address, if changed since last report
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Item 5.  Other Events

         On April 13, 1999, the registrant issued a release in the form attached
to this Report as Exhibit 99.1.

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits

(c)      Exhibits:

99.1     Press Release dated April 13, 1999.

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                                  SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.


                              TRUE NORTH COMMUNICATIONS INC.

                              By  /s/  KEVIN J. SMITH
                                  ------------------------
                                        Kevin J. Smith
                                   Senior Vice President
                                  Chief Accounting Officer


Dated: April 13, 1999

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                                 EXHIBIT INDEX

Exhibit No.              Description
- -----------              -----------

99.1                     Press Release dated April 13, 1999

                                       4

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                                                                    Exhibit 99.1

Date: April 13, 1999
Contact: Kathryn Woods, 212/727-5582

FOR IMMEDIATE RELEASE

PEEBLER NAMED CHAIRMAN EMERITUS OF TRUE NORTH; ZAMMIT NAMED CEO OF DIVERSIFIED
COMPANIES GROUP -- Diamond of BSMG Worldwide named Chairman of Diversified
Companies Group --

CHICAGO--David Bell, chairman and CEO of True North Communications Inc. (NYSE: 
TNO), announced today that Charles D. Peebler, Jr. has been named chairman 
emeritus of the agency holding company, effective as of the Annual Shareholders 
Meeting in May. Since the merger of True North and Bozell, Jacobs, Kenyon & 
Eckhardt in 1997, Peebler was president of True North and chairman and CEO of
its Diversified Companies group.

Bell also announced changes in the senior management of True North Diversified 
Companies, which is composed of the non-advertising operations of True North. 
Valentine J. Zammit will succeed Peebler as president and chief executive 
officer of the division. In addition, Harris Diamond has been named chairman of 
True North Diversified Companies. Diamond will continue as chairman and chief 
executive officer of BSMG Worldwide.

Zammit assumes operational responsibility for the Diversified Companies group, 
for which he previously served as chief operating officer. He will also join 
True North's management executive committee. Zammit had been COO of True North 
Diversified Companies. Earlier, he was vice chairman and CFO of BJK&E, which he 
joined in 1980.

Peebler in Key Strategic Role
Peebler, one of the architects of the merger which brought Bozell, Jacobs, 
Kenyon & Eckhardt together with True North, will work on developing new business
and on working with certain key clients of the company.

"Chuck's involvement will prove invaluable in key areas including new 
business, major client relationships, acquisition strategy and entrepreneurial 
venture development," Bell said. "Chuck and I have worked together intimately 
since 1974, and I am delighted to have his help and counsel in his new role."

Peebler commented. "After 41 years it's time for a new role and this position 
allows me to focus on the areas I find most interesting - focusing on our 
overall corporate growth and success."

The Diversified Companies group, which makes up approximately a quarter of True 
North's revenues, is composed of more than 25 operating units in eight marketing
service disciplines. Among its major components are BSMG Worldwide, the forth- 
largest public

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relations and communications management firm in the U.S. and seventh worldwide; 
Promotion Services Group, including seven promotional marketing companies; TN 
Media, a media services company, Bozell Wellness Worldwide, a group of four 
healthcare marketing units; TN Directory Services, two Yellow Pages agencies; 
Tierney & Partners, Pennsylvania's largest agency; R/GA, an interactive digital 
design company; New America Strategics Group, specializing in multicultural 
marketing, plus research and direct marketing operations.

"Val Zammit provides Diversified Companies with dynamic leadership, 
extraordinary commitment and great depth of experience," said Bell

"Val and I have been colleagues since 1982, building, buying and reshaping our 
organization. I am confident that he will leverage the momentum of our 
diversified holdings through both internal growth and acquisitions."

"Harris Diamond has driven the extraordinary growth of BSMG Worldwide over the 
past three years," Bell added. "While he will focus on continuing that growth, I
have confidence that in Val and Harris we have a leadership team with important 
critical and complementary skills."

True North Communications, the sixth largest marketing communications holding 
company in the world, has its headquarters in Chicago and serves clients from 
more than 300 full-service operations in 83 countries. With two global 
advertising networks, Foote, Cone & Belding Worldwide and Bozell Worldwide, as 
well as The Diversified Companies Group, True North has annual revenues
exceeding $1.2 billion.




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