<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
(Rule 13d-102)
Information to be Included in Statements Filed Pursuant to
Rules 13d-1(b), (c) and (d) and Amendments Thereto
Filed Pursuant to Rule 13d-2(b)
(Amendment No. )*
Modem Media . Poppe Tyson, Inc.
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(Name of Issuer)
Class A Common Stock
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(Title of Class of Securities)
60753310
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(CUSIP Number)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
[_] Rule 13d-1(b)
[_] Rule 13d-1(c)
[x] Rule 13d-1(d)
* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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13G
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CUSIP NO. 60753310 Page 2 of 8 pages
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1 NAME OF REPORTING PERSON
I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
True North Communications Inc.
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [_]
(b) [_]
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware Corporation
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SOLE VOTING POWER
5 5,558,162 shares of Class B Common Stock (which have
NUMBER OF five votes per share on all matters and are convertible
on a share-for-share basis into Class A Common Stock)
SHARES ------------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
OWNED BY
------------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7 5,558,162 shares of Class B Common Stock (which have
REPORTING five votes per share on all matters and are convertible
on a share-for-share basis into Class A Common Stock)
PERSON ------------------------------------------------------------
SHARED DISPOSITIVE POWER
WITH 8
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
5,558,162 shares of Class B Common Stock (which have five votes per share
on all matters and are convertible on a share-for-share basis into Class A
Common Stock)
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
[_]
- -------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Reporting person beneficially owns 100% of the Class B Common Stock,
representing approximately 48.9% of the Issuer's outstanding shares of
common stock and 82.7% of the Issuer's voting power.
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12 TYPE OF REPORTING PERSON*
CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
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13G
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CUSIP NO. 60753310 Page 3 of 8 pages
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- --------------------------------------------------------------------------------
NAME OF REPORTING PERSON
1 I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
FCB Worldwide, Inc.
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [_]
(b) [_]
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SEC USE ONLY
3
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CITIZENSHIP OR PLACE OF ORGANIZATION
4
Delaware Corporation
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SOLE VOTING POWER
5 453,148 shares of Class B Common Stock (which have
five votes per share on all matters and are
NUMBER OF convertible on a share-for-share basis into Class A
Common Stock)
SHARES -------------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
OWNED BY
-------------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7 453,148 shares of Class B Common Stock (which have
REPORTING five votes per share on all matters and are
convertible on a share-for-share basis into Class A
PERSON Common Stock)
-------------------------------------------------------------
WITH SHARED DISPOSITIVE POWER
8
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9 453,148 shares of Class B Common Stock (which have five votes per share
on all matters and are convertible on a share-for-share basis into Class A
Common Stock)
- --------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10
[_]
- --------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11 Reporting person beneficially owns 8.2% of the Class B Common Stock,
representing approximately 4.0% of the Issuer's outstanding shares of
common stock and 6.7% of the Issuer's voting power.
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TYPE OF REPORTING PERSON*
12
CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
13G
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CUSIP NO. 60753310 Page 4 of 8 pages
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- --------------------------------------------------------------------------------
NAMES OF REPORTING PERSON
1 I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
R/GA Media Group, Inc.
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [_]
(b) [_]
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SEC USE ONLY
3
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CITIZENSHIP OR PLACE OF ORGANIZATION
4
Delaware Corporation
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SOLE VOTING POWER
5 463,562 shares of Class B Common (which have five
NUMBER OF votes per share on all matters and are convertible on
a share-for-share basis into Class A Common Stock)
SHARES -------------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
OWNED BY
-------------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7 463,562 shares of Class B Common (which have five
REPORTING votes per share on all matters and are convertible on
a share-for-share basis into Class A Common Stock)
PERSON -------------------------------------------------------------
SHARED DISPOSITIVE POWER
WITH 8
- --------------------------------------------------------------------------------
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9 463,562 shares of Class B Common (which have five votes per share on all
matters and are convertible on a share-for-share basis into Class A Common
Stock)
- --------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10
[_]
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11 Reporting person beneficially owns 8.3% of the Class B Common Stock,
representing approximately 4.1% of the Issuer's outstanding shares of
common stock and 6.9% of the Issuer's voting power.
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TYPE OF REPORTING PERSON*
12
CO
- --------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
13G
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CUSIP NO. 60753310 Page 5 of 8 pages
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- --------------------------------------------------------------------------------
NAMES OF REPORTING PERSON
1 I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
TN Technologies Inc.
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [_]
(b) [_]
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SEC USE ONLY
3
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CITIZENSHIP OR PLACE OF ORGANIZATION
4
Delaware Corporation
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SOLE VOTING POWER
5 3,922,399 shares of Class B Common Stock (which have
five votes per share on all matters and are
NUMBER OF convertible on a share-for-share basis into Class A
Common Stock)
SHARES -------------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
OWNED BY
-------------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7 3,922,399 shares of Class B Common Stock (which have
REPORTING five votes per share on all matters and are
convertible on a share-for-share basis into Class A
PERSON Common Stock)
-------------------------------------------------------------
WITH SHARED DISPOSITIVE POWER
8
- --------------------------------------------------------------------------------
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9 3,922,399 shares of Class B Common Stock (which have five votes per share
on all matters and are convertible on a share-for-share basis into Class A
Common Stock)
- --------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10
[_]
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11 Reporting person beneficiary owns 70.6% of the Class B Common Stock,
representing approximately 34.5% of the Issuer's outstanding shares of
common stock and 58.4% of the Issuer's voting power.
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TYPE OF REPORTING PERSON*
12
CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
Schedule 13G
Issuer: Modem Media . Poppe Tyson, Inc.
Page 6 of 8
Item 1. (a) Name of Issuer:
--------------
Modem Media . Poppe Tyson, Inc.
(b) Address of Issuer's Principal Executive Offices:
-----------------------------------------------
230 East Avenue
Norwalk, Connecticut 06855
Item 2. (a) Name of Persons Filing:
-----------------------
True North Communications Inc.
FCB Worldwide, Inc.
R/GA Media Group, Inc.
TN Technologies Inc.
FCB Worldwide, Inc., R/GA Media Group, Inc. and TN Technologies
Inc. are direct or indirect wholly owned subsidiaries of True
North Communications Inc.
(b) Address of Principal Business Office:
-------------------------------------
Person Filing Address
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All persons filing 101 East Erie St.
Chicago, IL 60611
(c) Citizenship:
------------
True North Communications Inc. -a Delaware corporation
FCB Worldwide, Inc. -a Delaware corporation
R/GA Media Group, Inc. -a Delaware corporation
TN Technologies Inc. -a Delaware corporation
(d) Title of Class of Securities:
-----------------------------
Class A Common Stock
(e) CUSIP Number:
-------------
60753310
Item 3. (a) - (j)
This statement is being filed pursuant to Rule 13d-1(d).
Item 4. Ownership:
----------
(a) Amount Beneficially Owned as of December 31, 1999:
--------------------------------------------------
See cover page, item 9
(b) Percent of Class:
-----------------
See cover page, item 11
<PAGE>
Schedule 13G
Issuer: Modem Media . Poppe Tyson, Inc.
Page 7 of 8
(c) Number of shares as to which such person has:
---------------------------------------------
(i) Sole power to vote or to direct the vote:
See cover page, item 5
(ii) Shared power to vote or to direct the vote:
See cover page, item 6
(iii) Sole power to dispose or to direct the disposition of:
See cover page, item 7
(iv) Shared power to dispose or to direct the disposition of:
See cover page, item 8
Item 5. Ownership of Five Percent or Less of a Class:
---------------------------------------------
Not Applicable
Item 6. Ownership of More than Five Percent on Behalf of Another Person:
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Not Applicable
Item 7. Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on By the Parent Holding Company:
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Not Applicable
Item 8. Identification and Classification of Members of the Group:
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Not Applicable
Item 9. Notice of Dissolution of Group:
-------------------------------
Not Applicable
Item 10. Certification:
--------------
Not Applicable
<PAGE>
Schedule 13G
Issuer: Modem Media . Poppe Tyson, Inc.
Page 8 of 8
SIGNATURES
After reasonable inquiry and to the best of our knowledge and belief,
we certify that the information set forth in this statement is true, complete
and correct.
Dated: February 11, 2000
TRUE NORTH COMMUNICATIONS INC.
By: /s/ Dale Perona
--------------------------------
Name: Dale Perona
Title: Senior Vice President
FCB WORLDWIDE, INC.
By: /s/ Dale Perona
--------------------------------
Name: Dale Perona
Title: Vice President
R/GA MEDIA GROUP, INC.
By: /s/ Dale Perona
--------------------------------
Name: Dale Perona
Title: Vice President
TN TECHNOLOGIES INC.
By: /s/ Dale Perona
--------------------------------
Name: Dale Perona
Title: President
<PAGE>
FORM 13G
EXHIBIT INDEX
Exhibit No. Exhibit
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99.1 Agreement Pursuant to Rule 13d-1(k)(1)(iii)
<PAGE>
Exhibit 99.1
JOINT FILING AGREEMENT
The undersigned hereby agree and consent, pursuant to Rule 13d-l(k)(1), to
the joint filing of all Schedules 13D and/or Schedules 13G (including any
amendments thereto) on behalf of such parties with respect to the Issuer.
Dated: February 11, 2000
TRUE NORTH COMMUNICATIONS INC.
By: /s/ Dale Perona
-----------------------------------
Name: Dale Perona
Title: Senior Vice President
FCB WORLDWIDE, INC.
By: /s/ Dale Perona
-----------------------------------
Name: Dale Perona
Title: Vice President
R/GA MEDIA GROUP, INC.
By: /s/ Dale Perona
-----------------------------------
Name: Dale Perona
Title: Vice President
TN TECHNOLOGIES INC.
By: /s/ Dale Perona
-----------------------------------
Name: Dale Perona
Title: President
