FOR BETTER LIVING INC
DEF 14A, 1997-04-17
CONCRETE PRODUCTS, EXCEPT BLOCK & BRICK
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                             FOR BETTER LIVING, INC.
                          13620 Lincoln Way, Suite 380
                            Auburn, California 95603

                            ------------------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             To Be Held May 14, 1997

                            ------------------------

   The annual meeting of stockholders of For Better Living, Inc. (the "Company")
will be held at the office  of Surfer  Publications,  33046  Calle  Aviador, San
Juan  Capistrano,  California  92675,  on Wednesday,  May 14, 1997 at 9:00 a.m.,
local time.

   The meeting will be held to (i) elect eight directors of the Company to serve
for a term of one year or until their successors are elected and qualified;  and
(ii) to consider and act upon such other  business as may  properly  come before
the meeting and at any adjournments  thereof.  The Bylaws of the Company require
advance  written  notice (as well as specific  information to be included in the
notice) if any  stockholder  proposes to nominate a candidate  for election as a
director  of the  Company.  See the  "Voting  by  Stockholders"  section  of the
Company's Proxy Statement for additional information.

   The Board of  Directors  has fixed the close of business on April 14, 1997 as
the record date for determining those  stockholders who will be entitled to vote
at the meeting and at any adjournments  thereof. A complete list of stockholders
entitled to vote at the annual meeting will be available for  examination by any
stockholder, for any purpose germane to the annual meeting, at the office of the
Secretary of the Company,  13620  Lincoln Way,  Suite 380,  Auburn,  California,
95603, during the ten day period preceding the annual meeting.

   The Board of  Directors  invites you to attend the annual  meeting in person;
however,  whether or not you presently plan to attend the annual meeting, please
complete, sign, date and promptly return the enclosed proxy card in the envelope
provided.  If you do attend the annual  meeting and wish to vote in person,  you
may withdraw your proxy at that time.

                                         By Order of the Board of Directors

                                               /s/ Karl M. Stockbridge

                                                 Karl M. Stockbridge
                                                      Secretary
April 14, 1997 
                             YOUR VOTE IS IMPORTANT
IN ORDER TO INSURE  THAT A QUORUM  WILL BE  REPRESENTED  AT THE ANNUAL  MEETING,
STOCKHOLDERS ARE URGED TO SEND IN THEIR PROXY CARDS AS SOON AS POSSIBLE.  PROMPT
RESPONSE  IS HELPFUL  AND YOUR  COOPERATION  WILL BE  APPRECIATED.  MAILING  THE
ENCLOSED  PROXY  CARD WILL NOT AFFECT  YOUR  RIGHT TO VOTE IN PERSON  SHOULD YOU
DECIDE TO ATTEND THE MEETING.

                                        1

<PAGE>

                             FOR BETTER LIVING, INC.
                          13620 Lincoln Way, Suite 380
                            Auburn, California 95603
                            Telephone: (916) 823-9600

                            -------------------------

                         ANNUAL MEETING OF STOCKHOLDERS
                                 PROXY STATEMENT

                            -------------------------

                             SOLICITATION OF PROXIES

     The accompanying proxy is solicited by the Board of Directors of For Better
Living,  Inc.  (the  "Company")  for  use at the  Company's  annual  meeting  of
stockholders  to be held on Wednesday,  May 14, 1997, at 9:00 a.m.,  local time,
and at any adjournments  thereof.  The annual meeting will be held at the office
of Surfer  Publications,  33046 Calle Aviador,  San Juan Capistrano,  California
72675. All shares represented by each properly executed unrevoked proxy received
in time for the  meeting  will be voted in  accordance  with the  specifications
therein. The Board of Directors of the Company knows of no business,  other than
as specified in the notice of the annual meeting,  to be presented for action at
the annual meeting.  If any other business shall properly come before the annual
meeting,  the proxy holders will vote the proxies in accordance  with their best
judgment.  Any proxy  given may be revoked at any time prior to its  exercise by
filing a written  notice of  revocation  with the  Secretary of the Company,  by
voting at the annual meeting or by duly executing a proxy bearing a later date.

     The  cost  of  soliciting  proxies  will  be  borne  by  the  Company.  The
solicitation  will be made primarily by mail. This proxy  statement,  proxy card
and annual  report is first  being sent to  stockholders  on or about  April 14,
1997. Expenses will include reimbursement paid to brokerage firms and others for
their  expenses in forwarding  solicitation  materials  regarding the meeting to
beneficial owners.  Additional  solicitation of proxies may be made by telephone
or oral communication with some stockholders of the Company. All such additional
solicitation  will be made by  regular  employees  of the  Company  who will not
receive additional compensation therefor.

                             VOTING BY STOCKHOLDERS

     Holders of record of the Company's  877,816  shares of common stock,  $0.05
par value per share  ("Common  Stock"),  outstanding at the close of business on
April 14, 1997, the record date with respect to this solicitation,  are entitled
to receive notice of and to vote at the annual  meeting and at any  adjournments
thereof.

     The Bylaws of the Company provide for specific procedures to be followed in
the event that a stockholder  of the Company wishes to nominate a person to be a
director of the Company.  These provisions require,  among other things, advance
written  notice to the  Secretary  of the  Company at least 30 days but not more
than 90 days prior to any meeting of stockholders at which directors are to be

                                        1

<PAGE>

elected,  provided,  that if  notice of any such  meeting  is mailed or given to
stockholders  of the Company  less than 40 days prior to any  meeting,  then the
notice to the Secretary of the Company must be received by the Company within 10
days after notice of any such meeting is mailed or given to  stockholders of the
Company. The Bylaws of the Company require that specific information be included
in the notice and provide that any person not properly  nominated in  accordance
with the  Bylaws  prior to a meeting  of  stockholders  may not be  elected as a
director of the Company at such meeting.  The Bylaws of the Company also require
advance notice of other matters that  stockholders  intend to present for a vote
at any meeting of stockholders.

     Votes cast by proxy or in person at the annual  meeting  will be counted by
the  persons  appointed  by the Company to act as  election  inspectors  for the
annual meeting. The election inspectors will treat shares represented by proxies
that  reflect  abstentions  as shares that are present and  entitled to vote for
purposes of determining the presence of a quorum and for purposes of determining
the outcome of any matter submitted to the stockholders for a vote. Abstentions,
however, do not constitute a vote "for" or "against" any matter and thus will be
disregarded in the calculation of a plurality or of "votes cast".

     The election inspectors will treat shares referred to as "broker non-votes"
(i.e., shares held by brokers or nominees as to which instructions have not been
received from the beneficial  owners or persons entitled to vote that the broker
or nominee does not have discretionary  power to vote on a particular matter) as
shares that are present and  entitled to vote for  purposes of  determining  the
presence of a quorum.  However,  for purposes of determining  the outcome of any
matter as to which the broker has physically indicated on the proxy that it does
not have  discretionary  authority to vote,  those shares will be treated as not
present and not  entitled to vote with respect to that matter (even though those
shares are considered  entitled to vote for quorum  purposes and may be entitled
to vote on other matters).  Any unmarked  proxies,  including those submitted by
brokers or nominees, will be voted as indicated on the accompanying proxy card.

     No  stockholder  is entitled to cumulate votes in the election of directors
unless the name or names of a candidate or candidates  for election as directors
have been placed in nomination by a stockholder  and the  stockholder  has given
notice at the meeting,  prior to the voting, of the  stockholder's  intention to
cumulate  his or her  votes.  If any  stockholder  has given  such  notice,  all
stockholders  may  cumulate  their  votes  with  respect  to the  candidates  in
nomination.  Cumulative  voting rights entitle a stockholder to give one nominee
as many votes as is equal to the number of directors  to be elected,  multiplied
by the number of shares owned by the  stockholder,  or to distribute  such votes
among  two or more  nominees  as the  stockholder  sees  fit.  In the  event  of
cumulative  voting, the proxy holders intend to distribute the votes represented
by the proxies solicited hereby in such proportion as they see fit.

     On matters other than the election of directors,  each share is entitled to
one vote and the holders of a majority of the shares  voting at the meeting,  in
person or by proxy,  will be able to adopt each  resolution if they choose to do
so. If the voting for the election of directors is not  conducted by  cumulative
voting,  each share will  likewise  be entitled to one vote and the holders of a
majority  of shares  voting at the meeting in person or by proxy will be able to
elect all eight directors from the persons nominated if they choose to do so.

                                        2

<PAGE>

                          COMMITTEES AND BOARD MEETINGS

     The Board of Directors has an Audit Committee and a Compensation Committee.
The  Audit  Committee  is  presently  composed  of  Messrs.  Peter  F.  Sullivan
(Chairman),  William  S.  Farmer  and Steven A.  Hassmann.  The Audit  Committee
performs numerous  functions,  including meeting with the Company's  independent
auditors  to review the scope,  conduct  and  results of the annual  audit,  and
reviewing the selection of acceptable  accounting  principles  and the Company's
system of internal  accounting  controls.  The Audit  Committee held one meeting
during the fiscal year ended  December 28, 1996. The  Compensation  Committee is
presently composed of Messrs.  William S. Farmer (Chairman),  Steven A. Hassmann
and Peter F. Sullivan.  The Compensation Committee is responsible for overseeing
compensation and  administering the Company's  various  compensation  plans. The
Compensation Committee held eight meetings during the fiscal year ended December
28, 1996. See the "Report of the Compensation  Committee"  section of this Proxy
Statement for a report of the Company's 1996 fiscal year compensation. The Board
of Directors has no nominating  committee or other  committee  that performs the
functions of a nominating committee.

     The Company's  Board of Directors held five meetings during the fiscal year
ended  December  28, 1996 and each  director  attended  75% or more of the total
meetings of the Board of  Directors  and  committees  of the Board on which they
served.

                            COMPENSATION OF DIRECTORS

     All directors receive a retainer of $5,000 per annum,  payable in May, plus
a fee of $600 per day for each  meeting of the Board of  Directors  or committee
meeting   attended   and  $300   for   participating   in  Board  or   committee
teleconferences.  Each  director of the Company  was granted  1,000  performance
share units during fiscal year 1996 pursuant to the Company's  Performance Share
Plan (see the "Performance  Share Plan" section of this Proxy Statement) and was
covered under the Company's  Executive  Medical Service Plan (see the "Executive
Medical Service Plan" section of this Proxy Statement).  During 1996 Mr. William
S. Farmer was assigned special committee  assignments and received  compensation
of $11,200 for the work performed.

                                        3


<PAGE>

               SECURITY OWNERSHIP OF CERTAIN OWNERS AND MANAGEMENT

     The  following  table  sets  forth  information  as of March 18,  1997 with
respect to (i) persons known by the Company to own beneficially  more than 5% of
the Company's  outstanding Common Stock, (ii) each director (including nominees)
of the Company,  (iii) any  individual  who was Chief  Executive  Officer of the
Company,  (iv) the four other most highly compensated  executive officers of the
Company and (v) all directors (including nominees) and executive officers of the
Company as a group.


                                              NUMBER OF SHARES     
                                                BENEFICIALLY      PERCENTAGE
                      NAME                        OWNED(a)         OF CLASS 
- -------------------------------------------   ---------------   --------------

Richard G. Fabian                                461,199(b)         52.5% 
c/o For Better Living, Inc. 
13620 Lincoln Way, Suite 380 
Auburn, California 95603 

Moses E. Cordova                                 118,711(c)         13.5% 
6970 E. Via El Estribo 
Anaheim, California 92807 
F.G. Fabian, Jr.                                  22,900(d)          2.6% 

Walter B. Hahne                                    8,223                * 

Peter F. Sullivan                                    599                * 

William S. Farmer                                      0                * 

Steven A. Hassmann                                     0                * 

Danna Lewis-Gordon                                     0                * 

Karl M. Stockbridge                                    0                * 

George West                                            0                * 

All directors (including nominees) and 
 executive officers as a group (8 persons)       492,921            56.2% 

- ------------

(a) Except as otherwise noted below,  beneficial  ownership includes both voting
    and investment power with respect to the shares indicated.

(b) Includes  448,840  shares  held by Mr.  Richard G.  Fabian as trustee of the
    Fabian 1974 Irrevocable Trust. Mr. Richard G. Fabian is not a beneficiary of
    the  Trust.  Also  includes  1,768  shares  owned by All Saints  Company,  a
    not-for-profit corporation of which Mr. Richard G. Fabian is President.

(c) Includes 4,200 shares held in the names of Mr. Cordova's children over which
    Mr. Cordova exercises voting control.

(d) Includes  9,555 shares held by Insurer's  Finance  Corporation  of which Mr.
    F.G. Fabian, Jr. is President and owner.

    *Less than 1%.

                                       4


<PAGE>

                              ELECTION OF DIRECTORS

<TABLE>
     Directors  are  elected at each  annual  meeting of  stockholders  and hold
office until their  respective  successors are duly elected and  qualified.  The
full Board consists of eight directors. Certain information as of April 14, 1997
with respect to the eight nominees for election as directors for whom votes will
be cast pursuant to the proxies hereby solicited is set forth below. Although it
is  anticipated  that each  nominee  will be  available  to serve as a director,
should any nominee become  unavailable to serve,  the persons named in the proxy
or their  substitutes  shall be entitled to vote for a substitute  designated by
the Board of Directors.

<CAPTION>
                              DIRECTOR                    PRINCIPAL OCCUPATIONS 
         NAME          AGE     SINCE                    DURING THE LAST FIVE YEARS 
- --------------------  -----  ---------  ---------------------------------------------------------
<S>                   <C>   <C>        <C>
Richard G. Fabian(a)  54    1984       Chairman of the Board, President and Chief Executive 
                                       Officer of the Company since July 1, 1993. Vice Chairman 
                                       from 1992 to July 1, 1993. Priest, St. Gregory Nyssen 
                                       Episcopal Church, a parish of the Episcopal Diocese of 
                                       California, since 1978. 

F.G. Fabian, Jr.(a)   82    1969       Chairman Emeritus since July 1, 1993. Chairman of the 
                                       Board and Chief Executive Officer of the Company from 1969 
                                       to July 1, 1993. President of the Company from 1969 to 
                                       1988 and from 1992 to July 1, 1993. 

William S. Farmer     55    1993       Attorney and Partner with Collette & Erickson since August 
                                       1989. Managing Director of Kroll Associates, Inc., January 
                                       1987 through August 1989. 

Steven A. Hassman     36    1996       Principal of Acacia Capital, a corporate financial 
                                       advisory and investment firm in New York City, since 
                                       August 1990. 

Danna Lewis-Gordon    45    1993       Chief Executive Officer and President of Surfer 
                                       Publications since 1990. Publisher and Vice President of 
                                       Surfer Publications from 1982 to 1990. 

Karl M. Stockbridge   41    1993       Executive Vice President and Chief Financial Officer of 
                                       the Company since December, 1995. Vice President of the 
                                       Company since July 1, 1993. Business Manager of trust 
                                       funds, including 1974 Fabian Irrevocable Trust since 1988. 

Peter F. Sullivan(b)  57    1992       Employed by J.D. Edwards & Company ("JDE") since 1983 in 
                                       various capacities, including Director of Client Services, 
                                       Product Development Manager and Director of Industry 
                                       Marketing. Currently Senior Marketing Consultant for the 
                                       Eastern Area of JDE. JDE is a provider of packaged 
                                       financial software applications. 

George S. West        55    1996       President and Chief Executive Officer of The Quikset 
                                       Organization since July 1, 1993. Senior Vice President of 
                                       Field Point Capital Management Company from 1992 to July 
                                       1,1993. President and Chief Operating Officer of ESI 
                                       Industries, Inc. from 1988 to 1992. 
<FN>
- ------------
(a) Richard G. Fabian is the son of F.G. Fabian, Jr. 
(b) Mr. Sullivan is the first cousin of Richard G. Fabian. 
</FN>
</TABLE>
                                                     5


<PAGE>

                                      EXECUTIVE OFFICERS
<TABLE>
     The following table provides  information  regarding the executive officers
of the Company, each of whom serves at the pleasure of the Board of Directors.

<CAPTION>
                                                  PRINCIPAL OCCUPATIONS 
        NAME         AGE                       DURING THE LAST FIVE YEARS 
- ------------------  -----  ------------------------------------------------------------------- 
<S>                  <C>   <C>
Richard G. Fabian    54    Chairman of the Board, President and Chief Executive Officer of the 
                           Company since July 1, 1993. Vice Chairman from 1992 to July 1, 1993. 
                           Priest, St. Gregory Nyssen Episcopal Church, a parish of the 
                           Episcopal Diocese of California, since 1978. 

George S. West       55    President and Chief Executive Officer of The Quikset Organization 
                           since July 1, 1993. Senior Vice President of Field Point Capital 
                           Management Company from 1992 to July 1, 1993. President and Chief 
                           Operating Officer of ESI Industries, Inc. from 1988 to 1992. 

Danna Lewis-Gordon   45    President and Chief Executive Officer of Surfer Publications since 
                           1990. Publisher and Vice President of Surfer Publications from 1982 
                           to 1990. 

Karl M. Stockbridge  41    Executive Vice President and Chief Financial Officer of the Company 
                           since December, 1995. Vice President of the Company since July 1, 
                           1993. Business Manager of trust funds, including 1974 Fabian 
                           Irrevocable Trust since 1988. 

Walter B. Hahne      59    Vice President of The Quikset Organization since 1989. Executive 
                           Vice President of the Company from 1986 to 1990. 

</TABLE>

                      REPORT OF THE COMPENSATION COMMITTEE

THE COMMITTEE 

     The Compensation  Committee (the  "Committee")  reviews and sets policy for
the  Company's  various  compensation  plans,   including  the  Incentive  Bonus
Compensation  Plan  (the  "Bonus  Plan")  and the  Performance  Share  Plan (the
"Performance  Share Plan"). In addition,  the Committee reviews the compensation
of the corporate  executive  officers and establishes  plans and sets policy for
all salaries, bonuses, other incentive programs and stock options. The Committee
annually   reviews  the  operations  of  these  programs  and  considers   their
effectiveness  and the need for any  changes  to  existing  plans or for any new
programs or policies, including new or modified long-term incentive compensation
programs. The Committee adopts such revisions and modifications as are necessary
to implement the Company's compensation philosophy.

     The  Committee  reviewed the  compensation  policies  and  practices of the
Company during 1996, and received  reports and  recommendations  from The Croner
Company, an independent  compensation  consulting firm,  concerning the specific
compensation of those executives whose compensation is set by the Committee, and
also with respect to short and long-term incentive compensation plans for the

                                        6


<PAGE>

executive officers of the Company.  The Committee  continues to consult with The
Croner Company regarding the compensation of the Company's  executives,  as well
as for the compensation plans and policies of the Company.

     The Compensation  Committee has given consideration to the tax consequences
to the Company of various payments and benefits under the Company's compensation
structure in light of Section  162(m) of the Internal  Revenue Code of 1986,  as
amended  ("Section  162(m)").  After a  review  of the  compensation  structure,
however,  the  Compensation  Committee  does not believe that any  deductibility
issues will arise pursuant to such Section 162(m) given the current compensation
of the officers of the Company. The Compensation Committee is willing,  however,
to consider various alternatives to preserving the deductibility of compensation
payments and  benefits to the extent  reasonably  practicable  and to the extent
consistent with its other compensation objectives.

COMPENSATION PHILOSOPHY 

     The  Compensation  Committee  has two principal  objectives in  determining
executive compensation policies:  first, to attract,  develop, reward and retain
key executive talent;  and second, to motivate  executive officers to perform to
the best of their  abilities and to achieve  short-term and long-term  corporate
objectives  that will  contribute  to the overall goal of enhancing  stockholder
value.   The  Compensation   Committee  has  adopted  the  following   executive
compensation policies in the furtherance of these objectives:

    o  The Company will  compensate  competitively  with the  practices of other
       companies of similar size in comparable industries;

    o  Performance at the corporate,  division and individual  executive officer
       level will determine the variable portion of compensation;

    o  The attainment of realizable but  challenging  objectives  will determine
       performance-based compensation; and

    o  The Company will adopt long-term  compensation  policies which will align
       the interests of executive officers with the interests of stockholders.

     Each of the foregoing  policies assists the  Compensation  Committee in the
determination of appropriate compensation for the executive officers. The policy
relating to competitive  compensation  with  comparable  companies  provides one
objective  standard  with  which the  Company's  compensation  practices  can be
compared.  In order to attract and retain  highly  qualified  executives  and to
maximize the  incentive to produce  profit and long-term  growth,  the Committee
adopted a  philosophy  of setting the base salary of  executives  of the Company
near or below  the  median  level of  prevailing  salary  levels  in  comparable
reference groups, while at the same time providing an incentive bonus and other
long-term  compensation  opportunities  which,  together  with the base  salary,
reward  executives  for  performance  based  upon  pre-tax  earnings  and  other
performance criteria related to that executive officer's area of responsibility.

ELEMENTS OF EXECUTIVE COMPENSATION 

     (i) Base Salary. In establishing base salaries for the Company's  executive
officers, the Committee compares the salaries of its executives with executives'
salary levels at comparable industries for

                                        7


<PAGE>

companies  of similar  size,  using data  developed  by The Croner  Company.  In
addition,   the  Company  gives   consideration   to  the  specific   functional
responsibilities  of  the  position.  The  Company's  executive  officers'  base
salaries  are  currently  set near or below the median  range of the  comparison
groups.

     The Committee  reviews  executive  officers'  base salaries  annually,  and
adjustments  are  made  on  the  basis  of  the  executive   officers'  personal
performance  for the year, the overall  financial  performance of the Company or
the operating group for which the executive has  responsibility,  and changes in
the general  level of base  salaries of persons in  comparable  positions in the
comparison  groups  surveyed.  In  determining  increases  in base  salaries for
executive officers, the Committee places the greatest weight on the individual's
personal   performance  against  previously   established   objectives  and  the
performance of the Company for the fiscal year.

     Based on The Croner Company's analysis of the compensation of the Company's
top executives, The Croner Company recommended increases in base salary in order
to bring the  Company's  executive  compensation  levels in line with  similarly
situated  executives in other  companies  having similar lines of business.  The
Committee,   after  considering  The  Croner  Company  recommendations  and  the
performance  of the  executives  concerned,  increased  the base salaries of the
corporate  executives and the chief executive officers of each operating unit as
reflected in the Summary  Compensation  Table  section of this Proxy  Statement.
Based on these factors,  the Committee set the compensation of Mssrs. Richard G.
Fabian  and Karl M.  Stockbridge  substantially  below the  level of  comparable
executives in similar  industries,  while the base salary of the chief executive
officer of each of the  operating  units was set at or near the salary  level of
executives holding comparable positions with other companies.  In addition,  the
level at which Mr.  Fabian's  base salary was set was further  discounted by the
Committee to account for Mr.  Fabian's  activities and  commitments  outside the
Company (see the "CEO Compensation" section of this Proxy Statement).  By making
these  adjustments,  the  Committee  believes  that  the  base  salaries  of the
Company's top executives reflect the Company's  compensation  philosophy and the
individual executive's personal performance and achievements.

     (ii) Short-Term  Incentive  Compensation.  The Company's executive officers
participate in the Company's Bonus and Performance  Share Plans,  the objectives
of which were i) to motivate key managers to achieve  pre-established  financial
and operational  goals of the Company;  ii) to reward key managers and employees
who contribute  significantly towards the achievement of the Company's financial
and operational  objectives;  and iii) to stay within the fiscal 1996 budget for
meeting  budget  plans  at the  targets  approved  by  the  Company's  Board  of
Directors.

     Bonuses paid to the Company's  executive  officers are principally based on
the Company's Bonus Plan (see the "Incentive Bonus Compensation Plan" section of
this Proxy Statement). Awards under the Bonus Plan are based on pre-tax earnings
related to an executive  officer's area of  responsibility.  Each participant in
the Bonus Plan must make a profit  commitment with respect to his or her area of
responsibility,  and such  commitment must be approved by the Company's Board of
Directors.  No bonuses  are paid under the Bonus Plan  unless the Company or the
executive's operating unit achieves at least 75% of the planned earnings target,
which is set annually in December for the  succeeding  calendar year and must be
approved by the Company's Board of Directors. The Committee also makes awards of
discretionary bonuses separate from the Incentive Bonus Compensation Plan where,
due to

                                        8


<PAGE>

special   circumstances,   that  plan  fails   adequately  to  reward  important
contributions to the Company's long-term growth, profitability or stability.

     During  1996,  both the  Company  as a whole  and the  Surfer  Publications
operating unit achieved and exceeded the earnings targets set in December,  1995
by the Board of Directors.  Bonuses were paid according to the Bonus Plan to the
corporate  executives.  The bonus  paid to the chief  executive  officer  of the
publications  unit was again  increased by 50% to  appropriately  recognize  the
superior performance of the publications unit. The Company's Bonus Plan has been
in place for many years and operates to provide  bonus  rewards  where  targeted
earnings are achieved,  as well as to reward on a one-time  basis an executive's
achievement of a new and higher level of earnings than ever achieved  previously
during  that   executive's   tenure  with  the  Company  (see  Incentive   Bonus
Compensation  Plan  section of this Proxy  Statement).  Under the Bonus Plan the
corporate  executives and the chief executive officer of the publications  group
received  bonuses based both upon the  achievement of targeted  earnings and the
realization of career-high  earnings.  The Committee  reviewed these bonuses and
compared them to an analysis of  short-term  incentive  compensation  in similar
industries,  prepared  by The  Croner  Company,  and  found  the  bonuses  to be
consistent with the bonus levels paid to comparable  executives  whose companies
achieved  targeted  earnings.   The  Croner  Company  has  recommended   certain
modifications  of the short-term  bonus  compensation  program,  which would tie
short-term  bonuses solely to  achievement of performance  goals set annually by
the Board of  Directors.  The  Committee  continues  to study these  recommended
modifications and plans to make any needed modifications during 1997.

     (iii) Long-Term Incentive Compensation. Long-term compensation is presently
structured to provide financial  incentives for executive  officers based on the
Company's  performance  over a period  of  years.  The  Company's  programs  are
designed to recognize that current business  decisions will affect the Company's
future results.  Long-term compensation currently is provided by the Performance
Share Plan and the  Performance  Recognition  Plan (see the  "Performance  Share
Plan" and "Performance Recognition Plan" sections of this Proxy Statement).  The
Performance  Share Plan provides for the award of Units to an executive  officer
for a particular year based upon his or her contribution to profit in his or her
area of  responsibility  during that year. An executive officer is awarded Units
in the  Performance  Share Plan  based on his or her  current  year bonus  award
(bonus  divided by  current  net book  value per  common  share).  Discretionary
bonuses are not considered in determining awards of Performance Share Units. The
Performance  Recognition  Plan is  designed to reward  certain  key  executives,
approved by the Board of  Directors,  for future  contribution  to the long-term
profitability  and  growth  of the  Company  and to  provide  an  incentive  for
continued service.

     The Committee made no awards under,  or  modifications  to, the Performance
Recognition  Plan during  1996.  The Croner  Company  has studied the  Company's
long-term  incentive  compensation  program and has  recommended  replacing  the
Performance  Recognition Plan with one that would be based entirely on rewarding
an executive for adding long-term value to the Company.  The Committee continues
to consult  with The  Croner  Company  and is  considering  several  alternative
long-term  incentive plans. The Committee expects to recommend a replacement for
the  Performance  Recognition  Plan  and  the  Performance  Share  Plan  for the
Company's top executives  during 1997, in order to make the long-term  incentive
compensation  of  these  executives  more  competitive  with and  comparable  to
similarly-situated  executives in comparable  industries and to motivate them to
increase the ultimate value of the Company's businesses.

                                        9


<PAGE>

CEO COMPENSATION 

     In applying the foregoing  principles and policies in its  determination of
the  compensation  of Mr.  Richard G.  Fabian,  the  Company's  chief  executive
officer, the Compensation Committee elected to increase Mr. Fabian's base salary
for fiscal 1996, based on the Committee's  determination that his current salary
level was not competitive with salary levels in effect for similar  positions at
other comparable  companies (see the Summary  Compensation  Table section of the
Proxy  Statement).  Mr.  Fabian's  increased  base salary was  nevertheless  set
substantially below that of  comparably-situated  chief executive  officers,  to
account  for the fact  that Mr.  Fabian's  duties  and  responsibilities  do not
require  his  full-time  commitment  to the Company and that he engages in other
activities  with  the full  knowledge  and  consent  of the  Company's  Board of
Directors. As discussed above, a bonus was paid to Mr. Fabian based upon (i) the
Company's  having  exceeded  its pre-tax  earnings  target for 1996 and (ii) the
Company  having  achieved  its  highest  level of  earnings  under Mr.  Fabian's
leadership.  Mr. Fabian also  participated  in the standard  executive  employee
benefit programs of the Company.

                                                          Compensation Committee
                                                     William S. Farmer, Chairman
                                                              Steven A. Hassmann
                                                               Peter F. Sullivan

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     No member of the  Compensation  Committee is a former or current officer or
employee of the Company or any of its subsidiaries.

                                       10


<PAGE>

                                PERFORMANCE GRAPH

     The  following is a graph which  compares the five year  cumulative  return
(see note (1) below)  from  investing  $100 at the end of 1991 in the  Company's
Common  Stock,  the  NASDAQ  U.S.  Stock  Market  and  issuers  traded on NASDAQ
("Similar  Issuers").  The ten Similar  Issuers (see note (2) below) included in
the performance graph were chosen because they had similar market capitalization
as the Company.

[The following  descriptive  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]

                                         Cumulative Total Return
                            ----------------------------------------------------
                            12/91   12/92    12/93     12/94     12/95     12/96

For Better Living, Inc.      100     114      102       116       118       171
Peer Group                   100      62       66        70        82        45
NASDAQ Stock Market--US      100     116      134       131       185       227

- -------------

(1)  Cumulative return assumes reinvestment of dividends.

(2)  The  Similar  Issuers  group  was  comprised  of the  following  companies:
     Datametrics Corporation,  Instituform East, Inc., D&K Wholesale Drug, Inc.,
     Airport Systems International,  Inc., Chesapeake Biological Labs, Inc., B&H
     Ocean Carriers,  Ltd.,  Lindas  Diversified  Holdings,  Inc., NS&L Bancorp,
     Inc., Arrow Automotive Industries, Inc., Standard Funding Corporation.


                                       11


<PAGE>

     IT SHOULD BE NOTED  THAT  THIS  GRAPH  REPRESENTS  HISTORICAL  STOCK  PRICE
PERFORMANCE  AND  IS  NOT  NECESSARILY  INDICATIVE  OF ANY  FUTURE  STOCK  PRICE
PERFORMANCE.

     THE  FOREGOING  REPORT  OF  THE  COMPENSATION  COMMITTEE  OF THE  BOARD  OF
DIRECTORS  REGARDING   COMPENSATION  AND  THE  PERFORMANCE  GRAPH  THAT  APPEARS
IMMEDIATELY  AFTER SUCH REPORT SHALL NOT BE DEEMED TO BE SOLICITING  MATERIAL OR
TO BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER THE SECURITIES ACT
OF 1933, AS AMENDED,  OR THE  SECURITIES  EXCHANGE ACT OF 1934,  AS AMENDED,  OR
INCORPORATED BY REFERENCE IN ANY DOCUMENT SO FILED.

                       COMPENSATION OF EXECUTIVE OFFICERS

     The following table sets forth information with respect to the compensation
paid to or earned by the Chief  Executive  Officer of the  Company  and the four
other most highly  compensated  executive  officers of the Company to the extent
required by the applicable rules of the Securities and Exchange Commission.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                      LONG TERM 
                                        ANNUAL COMPENSATION         COMPENSATION 
                                   ---------------------------- ------------------- 
                                                         OTHER   AWARDS(a)  LTIP 
                                                         ANNUAL   (NUMBER  PAYOUTS    ALL OTHER 
                                     SALARY     BONUS    COMP.      OF       (b)    COMPENSATION 
NAME AND PRINCIPAL POSITION   YEAR     ($)       ($)      ($)     UNITS)     ($)         ($) 
- --------------------------- ------ --------- --------- -------- --------- --------- --------------
<S>                          <C>     <C>       <C>         <C>    <C>       <C>       <C>
Richard G. Fabian .......... 1996    169,000   121,330     --     7,254       --      11,600(c) 
 Chairman of the Board and   1995    155,000    63,149     --     4,331       210     12,200(c) 
 Chief Executive Officer     1994    132,616        --     --     3,000     4,060     12,800(c) 

George S. West ............. 1996    250,000        --            1,000       --       9,200(d)(g)
 President & CEO,            1995    215,000        --               --       --         843(e) 

The Quikset Organization     1994    215,000        --            3,000       --         678(f) 

Danna Lewis-Gordon ......... 1996    200,000   147,209     --     8,588     4,253     11,600(d)(g)
 President & CEO,            1995    145,000   142,345     --     8,508       --      13,124(e)(h)

Surfer Publications          1994    142,203   111,355     --     9,761       --      11,764(f)(i)

Walter B. Hahne ............ 1996    150,000    90,582     --     4,669       --         -- 
 Vice President,             1995    150,000    75,000     --        --       --         -- 

The Quikset Organization     1994    150,000    35,000     --     3,000     4,800        -- 

Karl M. Stockbridge ........ 1996    175,000    90,997     --     5,691     2,090     11,600(d)(g)
 Executive Vice President    1995    125,000    47,361     --     3,498       --      12,835(e)(h)
                             1994    125,000    40,000     --     2,500       --      13,663(f)(i)

                                       12


<PAGE>

<FN>
- --------------

(a)  Awards  include  units  granted  under the  Performance  Share Plan and the
     Performance  Recognition  Plan (see the  "Performance  Share  Plan" and the
     "Performance  Recognition  Plan"  sections  of  this  Proxy  Statement)  as
     follows:
     1996: All units shown are Performance Share Units.
     1995: All units shown are Performance Share Units.
     1994:  Mr.  Richard G.  Fabian,  1,000  Performance  Share  Units and 2,000
     Performance  Recognition  Units;  Mr. West, 3,000  Performance  Recognition
     Units;  Ms.   Lewis-Gordon,   6,761   Performance  Share  Units  and  3,000
     Performance  Recognition  Units; Mr. Hahne,  3,000 Performance  Recognition
     Units; Mr. Stockbridge, 1,000 Performance Share Units and 1,500 Performance
     Recognition Units.

(b)  Amounts  include the final  matured value of Units awarded to the executive
     officers  in  prior  years  under  the  Performance  Share  Plan  (see  the
     "Performance Share Plan" section of this Proxy Statement).  Pursuant to the
     Performance  Share Plan,  participants may elect to have the value of their
     matured Units paid out in cash or credited to a deferred  account.  Amounts
     credited  to a deferred  account are  treated as  "payouts"  in the Summary
     Compensation  Table in the year  the  matured  Units  are  credited  to the
     account.  The date of award,  number of Units and matured  value by year of
     maturity and by executive are as follows: 1996: Ms. Lewis-Gordon,  December
     31, 1988, 2,035 Units,  $4,253; Mr.  Stockbridge,  December 31, 1988, 1,000
     Units, $2,090. 1995: Mr. Richard G. Fabian, December 26, 1987, 1,000 Units,
     $210. 1994: Mr. Richard G. Fabian,  December 27, 1986, 1,000 Units, $4,060;
     Mr. Walter B. Hahne, December 30, 1989, 3,179 Units, $4,769.

(c)  Director's  fees.  

(d)  Includes a 10% matching  contribution under the provisions of the Company's
     401(k) Plan of the following  amounts:  Mr. West,  $528; Ms.  Lewis-Gordon,
     $530; Mr. Stockbridge, $530. 

(e)  Includes a 10% matching  contribution under the provisions of the Company's
     401(k) Plan of the following  amounts:  Mr. West,  $843; Ms.  Lewis-Gordon,
     $924; Mr. Stockbridge, $635.

(f)  Includes a 10% matching  contribution under the provisions of the Company's
     401(k) Plan of the following  amounts:  Mr. West,  $678; Ms.  Lewis-Gordon,
     $764; Mr. Stockbridge, $863.

(g) Includes  Director's fees in the following amounts:
     Mr. West, $9,200; Ms. Lewis-Gordon,  $11,600; Mr. Stockbridge, $11,600. 

(h)  Includes  Director's  fees  in the  following  amounts:  Ms.  Lewis-Gordon,
     $12,200;  Mr.  Stockbridge,  $12,200.  

(i)  Includes  Director's  fees  in the  following  amounts:  Ms.  Lewis-Gordon,
     $11,000; Mr. Stockbridge, $12,800.
</FN>
</TABLE>

                                       13


<PAGE>

                      INCENTIVE BONUS COMPENSATION PLAN

     The Company has a Bonus Plan for the executive  officers of the Company and
its operating  subsidiaries  and divisions and other key  executives.  The Bonus
Plan provides for bonus awards based on annual pre-tax earnings and profits with
reference to each participant's  area of  responsibility.  Each participant must
make a profit  commitment  to the Board of  Directors  at the  beginning  of the
fiscal  year  with  respect  to his or  her  area  of  responsibility  and  such
commitment  must be approved by the Board of  Directors.  The Board of Directors
typically requires that this "hardcore" commitment  approximate the prior year's
profit achievement plus earning commitments on new capital invested.

     The Bonus Plan generally  provides for awards,  based on the  participant's
area of responsibility,  of (a) 4% of earnings before taxes ("Earnings") for the
first $500,000 earned; plus 3% of Earnings between $500,000 and $1,000,000; plus
2% of Earnings  between  $1,000,000  and  $2,000,000;  plus 1% of Earnings above
$2,000,000,  whether or not the hardcore commitment is achieved,  and (b) if the
hardcore  commitment is achieved,  an additional amount equal to the greatest of
(i) 5% of the increase in Earnings over a predetermined previous level of profit
attained  by the  participant;  (ii)  depending  on the  participant's  area  of
responsibility,  10% of either (1) the increase in the hardcore  commitment over
the  pre-determined  previous level of profit attained by the participant or (2)
the  difference  between  a  pre-determined  "growth  target"  and the  hardcore
commitment  (if this growth target is  achieved);  or (iii) 10% of the amount by
which  Earnings were increased on every dollar of invested  capital  (equity and
long  term  debt)  over the  previous  high for the area of  operations  up to a
maximum of 100% of Earnings on invested  capital.  There is no limitation on the
amount which may be paid to any  participant or paid in the aggregate  under the
Bonus Plan. In the case of Mr. George S. West, he will be paid  according to the
terms of the Bonus Plan or 2% of the Quikset Organization's Earnings,  whichever
is greater.  In 1995 and 1996, Ms. Lewis-Gordon was paid 1.5 times the bonus she
would have earned as described above.  Effective  January 1, 1994 the Bonus Plan
was modified for employees of the Quikset Organization so that no bonus would be
paid unless the participant  achieved at least 75% of his or her profit plan for
the year. Bonuses are generally paid in March of the following year.

                         EXECUTIVE MEDICAL SERVICE PLAN

     The  Company's  directors  and  executives  are covered  under an Executive
Medical  Service Plan which  provides up to an aggregate of $10,000 per year for
each such person and the  covered  members of the  participant's  family for all
medical  expenses not  otherwise  covered by the  Company's  standard  insurance
plans.

                      EXECUTIVE DEFERRED COMPENSATION PLAN

     The Company has an  Executive  Deferred  Compensation  Plan under which key
employees  and directors of the Company and its  subsidiaries,  upon approval of
the  Board  of  Directors,  may  elect  to  defer  up to  100% of  their  annual
compensation,  including  bonuses.  In  addition,  participants  may,  with  the
permission of the Board of Directors,  transfer previously deferred compensation
under other arrangements with the Company to the Executive Deferred Compensation
Plan.

     The Company will credit each participant's  deferred  compensation  account
with an amount  equal to the interest  such account  would have earned if it had
earned interest for the relevant time period at

                                       14


<PAGE>

the prime rate or reference rate of the Company's primary bank. Alternatively, a
participant  may elect,  in advance,  to receive,  in lieu of such interest,  an
amount  which is based on any  increase  or  decrease  in the net book value per
share of the Company's Common Stock for the relevant period.  Participants  have
the option to select one or more of the above  investment  options and to change
periodically  any previous  selections.  Participants in the Executive  Deferred
Compensation Plan are unsecured  creditors of the Company.  Deferred amounts may
be paid in a lump  sum,  or over a  period  of  years,  at a  certain  date,  at
retirement, or upon termination of employment,  and, until received, will not be
subject to federal or state income taxes under current law.

                             PERFORMANCE SHARE PLAN

     The Company has a Performance Share Plan under which units ("Units") may be
awarded by the Board of  Directors  to key  executives  of the  Company  and its
subsidiaries  and to directors of the Company.  The purposes of the  Performance
Share Plan are to provide a  continuing  incentive  compensation  program to key
executives based upon their individual  contributions to profit and to encourage
continued service by directors of the Company.

     The Performance  Share Plan provides that the number of Units awarded to an
executive  for a particular  year shall be based on his or her  contribution  to
profit in his or her  operating  unit during such year.  An executive is awarded
Units in the Performance Share Plan based on his or her current year bonus award
(bonus  divided by current net book value per common share).  Additionally,  the
Board of Directors  may award fully vested Units to an executive in exchange for
up to 50% of the  executive's  base  compensation.  Each  member of the Board of
Directors  may be awarded up to 1,000 Units per year based on his or her service
on the Board of Directors. A Unit matures five years after its award (subject to
a maximum extension of three years) and has a value equal to the increase in net
book value per share of the Company's  Common Stock from the date of award until
the date of  maturity,  plus  cash  dividends  paid on a share of the  Company's
Common Stock during such period.  The value of matured  Units is payable in cash
within 75 days after maturity.  Units awarded under the  Performance  Share Plan
"vest" at the rate of 20% per year. If a participant ceases to be an employee or
director of the Company before five years have elapsed, he or she will forfeit a
portion of his or her Units and will receive  payment of the remainder  measured
by the increase in net book value per share of the  Company's  Common Stock from
the date of award to the anniversary  date of award preceding the termination of
his or her  employment or service as a director,  plus cash  dividends paid on a
share of  Common  Stock  during  such  time  period.  Payments  made  under  the
Performance Share Plan are taxable to participants and deductible by the Company
as compensation.

     The  Performance  Share Plan permits the  participants to elect to have the
value of their matured Units credited by the Company to a Performance Share Plan
account rather than receiving  cash. The Company will credit each  participant's
Performance Share Plan account with an amount equal to the interest such account
would have earned if it had earned  interest for the relevant time period at the
prime rate or reference  rate of the  Company's  primary  bank.  Alternately,  a
participant  may elect,  in advance,  to receive,  in lieu of such interest,  an
amount  which is based on any  increase  or  decrease  in the net book value per
share of Common Stock for the relevant period.

     The following  table sets forth  information  with respect to Units awarded
under the Performance  Share Plan for the fiscal year ended December 30, 1995 to
the individual who held the position of Chief  Executive  Officer of the Company
and the four other most highly compensated executive officers of the Company.

                                       15


<PAGE>

                             PERFORMANCE SHARE PLAN
                                 AWARDS IN 1996

                                                        ESTIMATED FUTURE PAYOUTS
                                                          AT ASSUMED RATES OF
                                  AWARDS     ESTIMATED     APPRECIATION ($)(b)
                                 (NUMBER     MATURITY   ------------------------
        NAME                    OF UNITS)    PERIOD(a)         5%         10%
- -----------------------------   ---------   ----------     --------   ---------
Richard G. Fabian ...........      7,254    Five Years      42,500      89,500
George S. West ..............      1,000    Five Years       5,900      12,300
Danna Lewis-Gordon ..........      8,588    Five Years      50,300     106,000
Walter B. Hahne .............      4,669    Five Years      27,400      57,600
Karl M. Stockbridge .........      5,691    Five Years      33,300      70,300
                                                         
(a)  The maturity  period may be extended for an  additional  three years at the
     election of the participant and upon approval of the Board of Directors.

(b)  The  estimated  future  payouts of these  Units,  which were  awarded as of
     December 28, 1996, was determined at assumed rates of  appreciation  in the
     net book value of the Company's  common stock,  plus dividends paid. The 5%
     and 10% assumed rates of appreciation  are for  illustrative  purposes only
     and do not represent the Company's estimate or projection of the future net
     book value per  share.  There is no  assurance  provided  to any  executive
     officer  or  any  holder  of  the  Company's  securities  that  the  actual
     appreciation of net book value per share over the term of the Units will be
     at the assumed levels or any other level.

                          PERFORMANCE RECOGNITION PLAN

     In May of 1994, the Company adopted its Performance Recognition Plan. Under
the  Performance  Recognition  Plan  units  ("PRP  Units")  are  granted  by the
Compensation  Committee  to  those  certain  eligible  employees,  officers  and
directors selected by the Committee. The purposes of the Performance Recognition
Plan are to provide a continuing incentive compensation program to key employees
and officers  based upon their  individual  contributions  to the Company and to
encourage  continued  service by key  employees,  officers and  directors of the
Company.

     The Performance  Recognition Plan provides that PRP Units may be granted to
participants at the discretion of the Committee.  Each  participant's  rights in
the PRP Units are limited to the right to receive  cash as provided  pursuant to
the Plan.  A PRP Unit  vests at the rate of 10% per year over 10 years and fully
matures at the end of 10 years from the date of grant.  Upon the  maturity  of a
PRP Unit, the  participant  becomes  entitled to a payment from the company with
respect to such PRP Unit in an amount equal to the greater of (a) the difference
(if a  positive  number)  between  the book value of the PRP Unit at the time of
maturity  and the book  value of the PRP Unit at the time of grant,  and (b) the
difference (if a positive  number) between the fair market value of the PRP Unit
at the time of maturity and the fair market value of the PRP Unit at the time of
grant. The book value of a PRP Unit equals the consolidated shareholders' equity
of the  Company  divided by  one-tenth  of the number of  outstanding  shares of
Common Stock. The book value as determined at the date of maturity is determined
in the same manner except that the shareholders' equity is increased by (i) cash
dividends paid and (ii)

                                       16

<PAGE>

the amount of any  distributions  to  shareholders  (including any  repurchases,
redemptions  or  retirements  of  shares),  and is reduced by any  additions  to
shareholders'  equity  arising  from the  issuance  of shares  or other  capital
contributions.  The fair  market  value of a PRP Unit  equals  10 times the fair
market  value  of a share  of the  Company's  Common  Stock,  as  determined  in
accordance with the Performance  Recognition Plan, at the time of determination.
The fair market value of a PRP Unit at the time of maturity is determined in the
same manner and is adjusted to reflect  stock  dividends,  stock  splits or like
capital adjustments.

     The value of  matured  PRP Units is  payable in cash on or before the first
day  of  the  third  month  beginning  after  the  maturity  of  the  PRP  Unit.
Participants  are entitled to elect to defer  receipt of all or a portion of the
cash payment and have said amount credited to the  participant's  account in the
Company's Deferred  Compensation Plan. If a participant ceases to be an employee
or director of the Company before 10 years have elapsed,  he or she will forfeit
a portion  of his or her PRP Units and will  receive  payment  of the  remainder
measured  by the same  formula set forth  above,  but only as to those PRP Units
that have vested at the time of  termination  of the  participant's  employment.
Payments made under the Performance Recognition Plan are taxable to participants
and deducted by the Company as compensation.

     No Units were awarded under the Performance Recognition Plan for the fiscal
year ended December 28, 1996.

                        KEY PERSON INCOME PROTECTION PLAN

     The Company has a Key Person Income Protection Plan (the "Protection Plan")
for certain key executives.  The key executives  participating in the Protection
Plan have been  divided  into two  classes:  Class A covers the  Chairman of the
Board and President of the Company and Class B covers,  among others,  the chief
executive  officers of the  operating  subsidiaries  and  divisions and the Vice
Presidents of the Company. The benefits under the Protection Plan as of December
28, 1996 were as follows:


                                           CLASS A              CLASS B
                                      -----------------    ------------------
Nonvested retirement benefits          $2,400 per each      $1,200 per each
                                       year of service*     year of service*
                                        for ten years        for ten years


- --------------

* For purposes of the  Protection  Plan, a "year of service" means every year of
  service to the Company after age 55; however,  a participant in the Protection
  Plan will not  receive  credit for more than ten years of service and will not
  be entitled to any retirement  benefits  unless he or she has  participated in
  the Protection Plan for three years.

     Messrs.  R.G. Fabian,  West,  Stockbridge,  Hahne and Ms.  Lewis-Gordon are
covered by the Protection  Plan.  Class A and Class B participants  who continue
their  employment  with the Company and retire  after age 65 will be entitled to
receive an annual benefit of $24,000 and $12,000, respectively, per year for ten
years after retirement.

                    ASSOCIATED CONCRETE PRODUCTS PENSION PLAN

     Mr.  Hahne is a  participant  in the  Associated  Concrete  Products,  Inc.
("Associated")  Pension Plan (the "Pension  Plan"),  which is a defined  benefit
plan. Associated is a wholly-owned subsidiary of the

                                       17


<PAGE>

Company.  The amount of the  contribution to the Pension Plan for the benefit of
Mr. Hahne cannot be readily  calculated by the regular actuaries for the Pension
Plan and is therefore not  determinable.  The current  estimated  annual benefit
payable upon  retirement  to all Pension Plan  participants  is $372 per year of
service  with  Associated.  Payment of  benefits  is based  solely upon years of
service and not upon salary or other compensation paid to participants. Benefits
under the  Pension  Plan do not vest  until the  participant  has five  years of
credited  service with  Associated.  Payments of benefits are not subject to any
deduction  for Social  Security  benefits or other  offset  amounts.  Mr.  Hahne
presently  has  been  credited  with 37  years of  service  and  upon  continued
employment  and  retirement at age 65, he will be entitled to receive  estimated
annual benefits of $9,038.

                              CERTAIN TRANSACTIONS

     William S. Farmer, a director of the Company,  is a partner in the law firm
of Collette & Erickson,  which has provided legal  representation to the Company
in connection with certain matters.  During fiscal 1996, Collette & Erickson was
paid $86,000 by the Company for  performance  of legal services on behalf of the
Company and for reimbursement of expenses.

     Mr. F.G. Fabian, Jr., director of the Company, received annual compensation
of $130,000 for his services as Chairman Emeritus during 1996.

     Mr.  Steven A.  Hassmann,  a director of the Company,  is the  principal of
Acacia Capital, Inc., a corporate financial advisory and investment firm. During
fiscal 1996,  Acacia  Capital,  Inc. was paid  $75,000 for  consulting  services
provided to the Company.

     The Company has entered into  indemnification  agreements  with each of its
directors and officers.  Such  agreements  require the Company to indemnify such
individuals  to the full extent  permitted by Delaware law if certain claims are
brought against them in their capacities with the Company.

                     RELATIONSHIP WITH INDEPENDENT AUDITORS

     Audit  services  performed  by Deloitte  and Touche  during the fiscal year
ended December 28, 1996 included  examination of the financial statements of the
Company and its  subsidiaries,  services  related to filings with the Securities
and Exchange  Commission and  consultations on matters related to accounting and
financial  reporting.  Each professional service was approved in advance and the
possible  effect  on the  auditor's  independence  was  considered  by the Audit
Committee of the Board of Directors.  Representatives of Deloitte and Touche are
expected to be present at the annual  meeting and will have the  opportunity  to
make  a  statement  if  they  desire  to do so  and to  respond  to  appropriate
questions.

                            PROPOSALS OF STOCKHOLDERS

     All  proposals of  stockholders  intended to be presented at the  Company's
1998 annual  meeting of  stockholders  must be directed to the  attention of the
Secretary  of the  Company at the  address of the Company set forth on the first
page of this Proxy  Statement  on or before  December 15, 1997 if they are to be
considered for possible  inclusion in the 1998 Proxy Statement and form of proxy
in accordance  with the rules and  regulations  of the  Securities  and Exchange
Commission.

                                       18


<PAGE>

   In addition, advance written notice of all proposals of stockholders to be
presented at any meeting of  stockholders  must be given to the Secretary of the
Company in accordance  with, and must include the  information  required by, the
Bylaws of the Company.

           SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange  Act")  requires the  Company's  executive  officers and directors and
persons who own more than ten percent of the Common Stock of the Company to file
reports of ownership on Form 3 and changes in ownership on Forms 4 or 5 with the
Securities and Exchange Commission (the "Commission").  Such officers, directors
and ten percent  stockholders  are also  required  to furnish  the Company  with
copies of all Sections 16(a) reports they file.

     Based  solely on its review of the copies of such forms  received by it, or
written representation from certain reporting persons that Forms 3, 4 and 5 have
been filed as required or were not  required to be filed,  the Company  believes
that,  during the fiscal year ended  December 28, 1996, all Section 16(a) filing
requirements were complied with that were applicable to its officers,  directors
and ten percent stockholders.

                                  OTHER MATTERS

     The  Company  knows of no other  matters  to be  brought  before the annual
meeting of stockholders.  However,  if any other matters are properly  presented
for action,  it is the  intention of the persons  named in the enclosed  form of
proxy to vote, or refrain from voting, in accordance with their best judgment on
such matters.  No director has informed the Company in writing or otherwise that
he intends to oppose any action intended to be taken at the annual meeting.

                                  ANNUAL REPORT

     The Annual  Report of the Company for the fiscal  year ended  December  28,
1996,  describing the Company's  operations and including  financial  statements
reported on by the Company's  independent  auditors, is transmitted herewith.


                                              By Order of the Board of Directors

                                                 /s/ Karl M. Stockbridge

                                                   Karl M. Stockbridge
                                                        Secretary
Auburn, California
April 14, 1997

                                       19

<PAGE>
                                                                      APPENDIX A

                             FOR BETTER LIVING, INC.
                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned  appoints  RICHARD G. FABIAN and KARL M.  STOCKBRIDGE,  and
each of them,  proxies,  with full power of substitution,  to vote all shares of
Common Stock of FOR BETTER LIVING,  INC. (the  "Company")  held of record by the
undersigned  as of  April  14,  1997,  the  record  date  with  respect  to this
solicitation  at the annual meeting of stockholders of the Company to be held at
the offices of Surfer  Publications,  33046 Calle Aviador,  San Juan Capistrano,
California  on  Wednesday,  May 14,  1997,  at 9:00 a.m.,  local  time,  and all
adjournments thereof, upon the following matters:

1. Election of Directors

   [ ] FOR all nominees listed below      [ ] WITHHOLD AUTHORITY
       (except as marked to the               to vote for all nominees
       contrary below)                        listed below
 
     F. G. FABIAN, RICHARD G. FABIAN, WILLIAM S. FARMER, DANNA LEWIS-GORDON,
 STEVEN A. HASSMANN, KARL M. STOCKBRIDGE, PETER F. SULLIVAN AND GEORGE S. WEST

      INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE
             WRITE THAT NOMINEE'S NAME ON THE SPACE PROVIDED BELOW.

- --------------------------------------------------------------------------------
2. The proxies are  authorized to exercise  their  discretion in relation to any
other  matters as may  properly  come before the  meeting  and any  adjournments
thereof.

                  (Continued and to be signed on reverse side)

<PAGE>

                          (Continued from other side)

     THIS  PROXY WHEN  PROPERLY  EXECUTED  WILL BE VOTED IN THE MANNER  DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS GIVEN, THIS PROXY WILL
BE VOTED FOR THE ELECTION OF DIRECTORS  AND ON ANY OTHER MATTERS AS MAY PROPERLY
COME  BEFORE THE  MEETING.  IF ANY  NOMINEE  DECLINES OR IS UNABLE TO SERVE AS A
DIRECTOR,  THEN THE PERSONS NAMED AS PROXIES SHALL HAVE FULL  DISCRETION TO VOTE
FOR ANY OTHER PERSON DESIGNATED BY THE BOARD OF DIRECTORS.

                                        Please sign  exactly as name  appears to
                                        the left. Joint owners should each sign.
                                        Attorneys-in-fact,            executors,
                                        administrators,  trustees,  guardians or
                                        corporation  officers  should  give full
                                        title. This proxy shall be valid and may
                                        be  voted  regardless  of  the  form  of
                                        signature, however.

                                        ----------------------------------------
                                                Signature of Stockholder

                                        ----------------------------------------
                                                Signature of Stockholder

                                        DATED:                            , 1997
                                        ----------------------------------------


        [ ] PLEASE CHECK HERE IF YOU WILL BE ABLE TO ATTEND THE MEETING.




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