FORD MOTOR CO
10-Q, 1996-10-30
MOTOR VEHICLES & PASSENGER CAR BODIES
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION
                              Washington D.C. 20549


                                    FORM 10-Q




(Mark One)

 X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
- ---  EXCHANGE ACT OF 1934

     For the quarterly period ended      September 30, 1996        OR
                                    ------------------------------

     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
- ---  EXCHANGE ACT OF 1934

     For the transition period from                to                
                                    --------------    --------------- 

                          Commission file number 1-3950
                                                 ------

                               FORD MOTOR COMPANY
                               ------------------
             (Exact name of registrant as specified in its charter)


        Incorporated in Delaware                       38-0549190      
     ------------------------------              ----------------------
    (State or other jurisdiction of                (I.R.S. Employer
     incorporation or organization)              Identification Number)


                  The American Road, Dearborn, Michigan 48121 
                  --------------------------------------------
               (Address of principal executive offices) (Zip Code)

        Registrant's telephone number, including area code: 313-322-3000
                                                            ------------
                             

Indicate by checkmark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X . No   .
                                             ---    ---
APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares
outstanding of each of the issuer's classes of common stock, as of the latest
practicable date: As of September 30, 1996, the Registrant had outstanding
1,114,618,895 shares of Common Stock and 70,852,076 shares of Class B Stock.








                                  Page 1 of 24


               Exhibit index located on sequential page number 18
 

<PAGE>







                                                                                

<TABLE>
<CAPTION>
 

                                                 Ford Motor Company and Subsidiaries

                                                             HIGHLIGHTS
                                                             ----------





                                                           Third Quarter                       Nine Months       
                                                     --------------------------         --------------------------
                                                       1996              1995             1996              1995  
                                                     --------          --------         --------          --------  
                                                            (unaudited)                        (unaudited)
<S>                                                  <C>               <C>              <C>               <C> 
Worldwide vehicle unit sales of
 cars and trucks (in thousands)
- - United States                                          884               869             2,891             3,038
- - Outside United States                                  568               566             2,009             1,978
                                                       -----             -----             -----             -----
   Total                                               1,452             1,435             4,900             5,016
                                                       =====             =====             =====             =====

Sales and revenues (in millions)
- - Automotive                                         $26,459           $24,437          $ 86,518          $ 82,899
- - Financial Services                                   7,501             6,981            21,640            19,691
                                                     -------           -------          --------          --------
   Total                                             $33,960           $31,418          $108,158          $102,590
                                                     =======           =======          ========          ========

Net income/(loss) (in millions)
- - Automotive                                         $    15           $  (201)         $  1,265          $  2,040
- - Financial Services                                     671*              558             1,977*            1,439
                                                     -------           -------          --------          --------     
   Total                                             $   686           $   357          $  3,242          $  3,479
                                                     =======           =======          ========          ========

Capital expenditures (in millions)
- - Automotive                                         $ 2,358           $ 2,254          $  5,926          $  6,204
- - Financial Services                                     149                76               349               223
                                                     -------           -------          --------          -------- 
   Total                                             $ 2,507           $ 2,330          $  6,275          $  6,427
                                                     =======           =======          ========          ========

Stockholders' equity at September 30
- - Total (in millions)                                $26,152           $24,955          $ 26,152          $ 24,955
- - After-tax return on Common and
   Class B stockholders' equity                         10.5%              5.4%             17.4%             20.9%
 
Automotive cash and marketable
 securities at September 30 (in millions)            $12,960           $12,241          $ 12,960          $ 12,241

Automotive debt at September 30
 (in millions)                                       $ 7,296           $ 6,829          $  7,296          $  6,829

Automotive after-tax return on sales                     0.1%               **               1.5%              2.5%

Shares of Common and Class B Stock
 (in millions)
- - Average number outstanding                           1,183             1,083             1,177             1,049
- - Number outstanding at September 30                   1,185             1,090             1,185             1,090

AMOUNTS PER SHARE OF COMMON AND
 CLASS B STOCK AFTER PREFERRED
 STOCK DIVIDENDS

Income/(loss) assuming full dilution
- - Automotive                                         $  0.00           $ (0.19)         $   1.02          $   1.65
- - Financial Services                                    0.56              0.46              1.64              1.20
                                                     -------           -------          --------          --------  
   Total                                             $  0.56           $  0.27          $   2.66          $   2.85
                                                     =======           =======          ========          ========


Cash dividends                                       $ 0.385           $  0.31          $  1.085          $   0.88

</TABLE>
- - - - - -
*Results in third quarter 1996 and nine months 1996 included a gain on
 disposition of substantially all of USL Capital's assets ($76 million and $95
 million, respectively); results in nine months 1996 included a write-down
 relating to Ford's investment in Budget Rent a Car Corporation ($437 million)
and a gain on sale of The Associates' common stock ($650 million)
 
**Results in this period were a loss


                                                                         2
<PAGE>

<TABLE>
<CAPTION>

 
                                                 Ford Motor Company and Subsidiaries

                                                         VEHICLE UNIT SALES
                                                         ------------------

                                          For the Periods Ended September 30, 1996 and 1995
                                                           (in thousands)



                                                            Third Quarter                       Nine Months      
                                                     ----------------------------       --------------------------     
                                                        1996              1995             1996             1995  
                                                     ----------        ----------       ----------        --------      
                                                              (unaudited)                        (unaudited)
<S>                                                  <C>                <C>             <C>               <C>
North America
United States
 Cars                                                    387                377           1,228             1,333
 Trucks                                                  497                492           1,663             1,705
                                                       -----              -----           -----             ----- 
  Total United States                                    884                869           2,891             3,038

Canada                                                    52                 46             174               178
Mexico                                                    13                  3              39                21
                                                       -----              -----           -----             -----  
 
  Total North America                                    949                918           3,104             3,237

Europe
Britain                                                  100                105             376               371
Germany                                                   84                 93             330               325
France                                                    42                 40             147               124
Italy                                                     30                 31             129               139
Spain                                                     27                 33             114               129
Other countries                                           67                 58             236               212
                                                       -----              -----           -----             -----  

  Total Europe                                           350                360           1,332             1,300

Other international
Brazil                                                    49                 45             142               153
Australia                                                 40                 41             107               107
Taiwan                                                    20                 27              72                90
Japan                                                     13                 14              41                44
Argentina                                                 12                 13              43                34
Other countries                                           19                 17              59                51
                                                       -----              -----           -----             -----

  Total other international                              153                157             464               479
                                                       -----              -----           -----             ----- 


Total worldwide vehicle unit sales                     1,452              1,435           4,900             5,016
                                                       =====              =====           =====             =====
 
 
</TABLE>

Vehicle unit sales are reported worldwide on a "where sold" basis and include
sales of all Ford-badged units, as well as units manufactured by Ford and sold
to other manufacturers.

                                                                      3
<PAGE>

                                                                

<TABLE>
<CAPTION>

                         Part I. Financial Information
                         ------------------------------

Item 1.  Financial Statements
- -----------------------------



                                                 Ford Motor Company and Subsidiaries

                                                  CONSOLIDATED STATEMENT OF INCOME
                                                  --------------------------------
                                        

                                          For the Periods Ended September 30, 1996 and 1995
                                                            (in millions)

                                                           Third Quarter                       Nine Months       
                                                     --------------------------         --------------------------  
                                                       1996              1995             1996              1995  
                                                     --------          --------         --------          --------  
                                                            (unaudited)                        (unaudited)
<S>                                                  <C>               <C>              <C>               <C>
AUTOMOTIVE
Sales                                                $26,459           $24,437          $86,518           $82,899

Costs and expenses (Note 2)
Costs of sales                                        24,926            23,271           79,941            75,154
Selling, administrative and other expenses             1,514             1,370            4,619             4,393
                                                     -------           -------          -------           -------
  Total costs and expenses                            26,440            24,641           84,560            79,547

Operating income/(loss)                                   19              (204)           1,958             3,352

Interest income                                          188               171              589               594
Interest expense                                         155               151              537               491
                                                     -------           -------          -------           -------  
  Net interest income                                     33                20               52               103
Equity in net loss of affiliated companies               (68)             (190)             (43)             (151)
Net expense from transactions with
 Financial Services                                      (25)              (42)             (62)             (101)
                                                     -------           -------          -------           -------

(Loss)/income before income taxes - Automotive           (41)             (416)           1,905             3,203

FINANCIAL SERVICES
Revenues                                               7,501             6,981           21,640            19,691

Costs and expenses
Interest expense                                       2,458             2,437            7,318             6,948
Depreciation                                           1,768             1,715            5,134             4,836
Operating and other expenses                           1,559             1,421            4,522             4,049
Provision for credit and insurance losses                708               472            1,894             1,337
Asset write-downs and dispositions (Note 3)             (235)                -              437                 -
                                                     -------           -------          -------           -------
  Total costs and expenses                             6,258             6,045           19,305            17,170
Net revenue from transactions with Automotive             25                42               62               101
Gain on sale of The Associates'
 common stock (Note 4)                                     -                 -              650                 -
                                                     -------           -------          -------           -------

Income before income taxes - Financial Services        1,268               978            3,047             2,622
                                                     -------           -------          -------           -------  

TOTAL COMPANY
Income before income taxes                             1,227               562            4,952             5,825

Provision for income taxes                               474               157            1,581             2,198
                                                     -------           -------          -------           -------

Income before minority interests                         753               405            3,371             3,627

Minority interests in net income of subsidiaries          67                48              129               148
                                                     -------           -------          -------           -------  

Net income                                           $   686           $   357          $ 3,242           $ 3,479
                                                     =======           =======          =======           =======

Income attributable to Common and Class B Stock
 after preferred stock dividends                     $   670           $   302          $ 3,191           $ 3,283

Average number of shares of Common and Class B
 Stock outstanding                                     1,183             1,083            1,177             1,049

AMOUNTS PER SHARE OF COMMON AND CLASS B STOCK

Income                                               $  0.57           $  0.28          $  2.71           $  3.13

Income assuming full dilution                        $  0.56           $  0.27          $  2.66           $  2.85

Cash dividends                                       $ 0.385           $  0.31          $ 1.085           $  0.88

</TABLE>

The accompanying notes are part of the financial statements.

                                                                      4
<PAGE>

<TABLE>
<CAPTION>


                                                 Ford Motor Company and Subsidiaries

                                                     CONSOLIDATED BALANCE SHEET
                                                     --------------------------
                                                            (in millions)

                                                                                    September 30,         December 31,
                                                                                         1996                 1995    
                                                                                    -------------         ------------
                                                                                     (unaudited)
<S>                                                                                 <C>                   <C> 
ASSETS
Automotive
Cash and cash equivalents                                                             $  3,461              $  5,750
Marketable securities                                                                    9,499                 6,656
                                                                                      --------              --------
   Total cash and marketable securities                                                 12,960                12,406

Receivables                                                                              3,525                 3,321
Inventories (Note 5)                                                                     7,671                 7,162
Deferred income taxes                                                                    3,287                 2,709
Other current assets                                                                     3,526                 1,483
Net current receivable from Financial Services                                             109                   200
                                                                                      --------              --------
   Total current assets                                                                 31,078                27,281

Equity in net assets of affiliated companies                                             2,484                 2,248
Net property                                                                            32,605                31,273
Deferred income taxes                                                                    4,703                 4,802
Other assets                                                                             7,196                 7,168
                                                                                      --------              --------  
   Total Automotive assets                                                              78,066                72,772

Financial Services
Cash and cash equivalents                                                                5,295                 2,690
Investments in securities                                                                3,594                 4,553
Net receivables and lease investments                                                  158,386               149,694
Other assets                                                                            13,160                13,574
                                                                                      --------              --------       
   Total Financial Services assets                                                     180,435               170,511
                                                                                      --------              --------    

   Total assets                                                                       $258,501              $243,283
                                                                                      ========              ========


LIABILITIES AND STOCKHOLDERS' EQUITY
Automotive
Trade payables                                                                        $ 11,729              $ 11,260
Other payables                                                                           1,876                 1,976
Accrued liabilities                                                                     17,058                13,392
Income taxes payable                                                                       600                   316
Debt payable within one year                                                             2,125                 1,832
                                                                                      --------              --------    
   Total current liabilities                                                            33,388                28,776

Long-term debt                                                                           5,171                 5,475
Other liabilities                                                                       26,497                25,677
Deferred income taxes                                                                    1,468                 1,186
                                                                                      --------              --------
   Total Automotive liabilities                                                         66,524                61,114

Financial Services
Payables                                                                                 3,927                 5,476
Debt                                                                                   148,320               141,317
Deferred income taxes                                                                    4,206                 3,831
Other liabilities and deferred income                                                    8,583                 6,116
Net payable to Automotive                                                                  109                   200
                                                                                      --------              --------
   Total Financial Services liabilities                                                165,145               156,940

Company-obligated mandatorily redeemable preferred securities of
 a subsidiary trust holding solely junior subordinated debentures
 of the Company (Note 6)                                                                   680                   682
 
Stockholders' equity
Capital stock
 Preferred Stock, par value $1.00 per share (aggregate
  liquidation preference of $724 million and $1,042 million)                                 *                     *
 Common Stock, par value $1.00 per share (1,115 and 1,089 million shares issued)         1,115                 1,089
 Class B Stock, par value $1.00 per share (71 million shares issued)                        71                    71
Capital in excess of par value of stock                                                  5,202                 5,105
Foreign currency translation adjustments and other                                         163                   594
Earnings retained for use in business                                                   19,601                17,688
                                                                                      --------              --------
   Total stockholders' equity                                                           26,152                24,547
                                                                                      --------              --------

   Total liabilities and stockholders' equity                                         $258,501              $243,283
                                                                                      ========              ========


- - - - - -
*Less than $1 million

The accompanying notes are part of the financial statements.

                                                                      5
</TABLE>
<PAGE>

<TABLE>
<CAPTION>

                                                 Ford Motor Company and Subsidiaries

                                           CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                                           ----------------------------------------------

                                          For the Periods Ended September 30, 1996 and 1995
                                                            (in millions)


                                                                           Nine Months 1996          Nine Months 1995    
                                                                         ----------------------    ----------------------  
                                                                                      Financial                 Financial
                                                                         Automotive   Services     Automotive   Services 
                                                                         ----------   ---------    ----------   ---------   
                                                                              (unaudited)               (unaudited)
<S>                                                                      <C>          <C>          <C>          <C> 
Cash and cash equivalents at January 1                                    $ 5,750     $  2,690      $ 4,481     $  1,739

Cash flows from operating activities before securities trading              8,462       10,839        6,796        9,171
Net (purchases)/sales of trading securities                                (2,844)      (1,230)       1,982          256
                                                                          -------     --------      -------     -------- 
   Net cash flows from operating activities                                 5,618        9,609        8,778        9,427

Cash flows from investing activities
 Capital expenditures                                                      (5,926)        (349)      (6,204)        (223)
 Acquisitions of receivables and lease investments                              -      (82,293)           -      (71,557)
 Collections of receivables and lease investments                               -       62,469            -       51,210
 Net acquisitions of daily rental vehicles                                      -       (1,995)           -       (1,529)
 Net proceeds from USL Capital asset sales (Note 3)                             -        1,157            -            -
 Purchases of securities                                                       (6)      (8,362)         (47)      (4,748)
 Sales and maturities of securities                                             7       10,266           50        3,748
 Proceeds from sales of receivables and lease investments                       -        1,011            -        2,728
 Net investing activity with Financial Services                              (254)           -         (237)           -
 Other                                                                       (523)        (204)        (400)        (171)
                                                                          -------     --------      -------     --------
   Net cash used in investing activities                                   (6,702)     (18,300)      (6,838)     (20,542)

Cash flows from financing activities
 Cash dividends                                                            (1,328)           -       (1,120)           -
 Issuance of Common Stock                                                     124            -          326            -
 Issuance of Common Stock of a subsidiary (Note 4)                              -        1,897            -            -
 Changes in short-term debt                                                   395        1,465          665        2,481
 Proceeds from other debt                                                     300       18,650            0       16,532
 Principal payments on other debt                                            (671)     (10,407)        (207)      (7,931)
 Net financing activity with Automotive                                         -          254            -          237
 Other                                                                        (43)        (266)           6          415
                                                                          -------     --------      -------      -------    
   Net cash (used in)/provided by financing activities                     (1,223)      11,593         (330)      11,734

Effect of exchange rate changes on cash                                       (73)        (206)         136          (21)
Net transactions with Automotive/Financial Services                            91          (91)         394         (394)
                                                                          -------     --------      -------     -------- 

   Net (decrease)/increase in cash and cash equivalents                    (2,289)       2,605        2,140          204
                                                                          -------     --------      -------     --------
 
Cash and cash equivalents at September 30                                 $ 3,461     $  5,295      $ 6,621     $  1,943
                                                                          =======     ========      =======     ========

</TABLE>

The accompanying notes are part of the financial statements.

                                                                      6
<PAGE>


                       Ford Motor Company and Subsidiaries

                          NOTES TO FINANCIAL STATEMENTS
                          -----------------------------

                                   (unaudited)


1.   Financial Statements - The financial data presented herein are unaudited,
     but in the opinion of management reflect those adjustments necessary for a
     fair presentation of such information. Results for interim periods should
     not be considered indicative of results for a full year. Reference should
     be made to the financial statements contained in the registrant's Annual
     Report on Form 10-K (the "10-K Report") for the year ended December 31,
     1995. For purposes hereof, "Ford" or the "Company" means Ford Motor Company
     and its majority owned subsidiaries unless the context requires otherwise.
     Certain amounts for prior periods have been reclassified.

2.   Selected Automotive costs and expenses are summarized as follows
     (in millions):

                                  Third Quarter              Nine Months    
                               -------------------       -------------------   
                                1996         1995         1996         1995 
                               ------       ------       ------       ------

         Depreciation           $687         $622        $1,966       $1,816
         Amortization            828          731         2,278        2,072


3.   Asset Write-downs and Dispositions
 
     During third quarter 1996, USL Capital concluded a series of transactions
     for the sale of substantially all of its assets, as well as certain assets
     owned by Ford Credit and managed by USL Capital. Proceeds from the sale
     were used to pay down related liabilities and debt.

     The Company recorded a pre-tax charge in second quarter 1996 to recognize
     the estimated value of its outstanding notes receivable from, and preferred
     stock investment in, Budget Rent a Car Corporation ("BRAC"). The write-down
     resulted from conclusions reached in a study of Ford's rental car business
     strategy. In accordance with SFAS 114, the notes receivable write-down
     reflected primarily the unsecured portion of financing provided to BRAC by
     Ford. The preferred stock write-down reflected recognition of the fair
     value of Ford's investment. The Company previously announced its intention
     to acquire all of the outstanding common stock of BRAC at a future date,
     subject to governmental review.
 
     The effect of the USL Capital disposition and BRAC write-down on the
     Company's results from operations are summarized below (in millions):

<TABLE>
<CAPTION>
                                                        Third Quarter 1996                     Nine Months 1996     
                                                     ------------------------           -----------------------------
                                                        Income           Net            Income/(loss)       Net
                                                     Before Taxes      Income           Before Taxes    Income/(loss)
                                                     ------------      ------           ------------    -------------
<S>                                                  <C>               <C>               <C>            <C>
          
         USL Capital disposition                         $235            $76               $ 263           $  95
         Budget Rent a Car Corporation write-down           -              -                (700)           (437)
                                                         ----            ---               -----           -----
              Total                                      $235            $76               $(437)          $(342)
                                                         ====            ===               =====           ===== 
</TABLE>

                                                                     7
<PAGE>


                       Ford Motor Company and Subsidiaries

                          NOTES TO FINANCIAL STATEMENTS
                          -----------------------------

                                   (unaudited)


4.   Sale of The Associates' Common Stock - During May 1996, The Associates
     completed an initial public offering of its common stock representing a
     19.3% economic interest in The Associates (the "IPO"). The Company recorded
     in second quarter 1996 a non-operating gain of $650 million resulting from
     the IPO, to recognize the excess of the net proceeds from the IPO over the
     proportionate share of the Company's investment in The Associates. The gain
     was not subject to income taxes.

 
5.   Automotive inventories are summarized as follows (in millions):

<TABLE>
<CAPTION>

                                                        September 30,    December 31,
                                                            1996             1995    
                                                        -------------    ------------
<S>                                                     <C>              <C>  

         Raw materials, work in process and supplies       $3,758            $3,717
         Finished products                                  3,913             3,445
                                                           ------            ------
            Total inventories                              $7,671            $7,162
                                                           ======            ======


         U.S. inventories                                  $2,929            $2,662

</TABLE>
6.   Company-Obligated Mandatorily Redeemable Preferred Securities of a
     Subsidiary Trust - The sole asset of Ford Motor Company Capital Trust I
     (the "Trust"), which is the obligor on the Preferred Securities of such
     Trust, is $632 million principal amount of 9% Junior Subordinated
     Debentures due 2025 of Ford Motor Company.


                                                         8
<PAGE>



[Coopers & Lybrand L.L.P. letterhead]



                        REPORT OF INDEPENDENT ACCOUNTANTS




To the Board of Directors and Stockholders
Ford Motor Company


We have reviewed the consolidated balance sheet of Ford Motor Company and
Subsidiaries at September 30, 1996 and the related consolidated statement of
income and condensed consolidated statement of cash flows for the periods set
forth in the Ford Motor Company Quarterly Report on Form 10-Q for the quarter
ended September 30, 1996. These financial statements are the responsibility of
the Company's management.

We conducted our review in accordance with standards established by the
American Institute of Certified Public Accountants. A review of interim
financial information consists principally of applying analytical procedures to
financial data and making inquiries of persons responsible for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the expression of an opinion regarding the financial statements taken as a
whole. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that
should be made to the financial statements referred to above for them to be in
conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing
standards, the consolidated balance sheet at December 31, 1995 and the related
consolidated statements of income, stockholders' equity and cash flows for the
year then ended (not presented herein); and in our report dated
January 26, 1996, we expressed an unqualified opinion on those consolidated
financial statements.




/s/ COOPERS & LYBRAND L.L.P.

COOPERS & LYBRAND L.L.P.

Detroit, Michigan
October 16, 1996



                                  9  
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and
Results of Operations
- ------------------------------------------------------------------------

RESULTS OF OPERATIONS:  THIRD QUARTER 1996 COMPARED WITH THIRD QUARTER 1995

Overview
- --------

Ford earned $686 million, or $0.56 per share of Common and Class B Stock (fully
diluted), in third quarter 1996. This compares with $357 million, or $0.27 per
share (fully diluted), in third quarter 1995. Results in third quarter 1996
included the net favorable effect of two one-time actions (discussed below)
totaling $37 million, or $0.03 per share. The Company's worldwide sales and
revenues were $34 billion, up $2.5 billion from a year ago. Vehicle unit
sales of cars and trucks were 1,452,000, up 17,000 units or 1%. Stockholders'
equity was $26.2 billion at September 30, 1996, compared with $24.5 billion at
December 31, 1995.

Automotive Operations
- ---------------------

Ford's worldwide Automotive operations earned $15 million in third quarter 1996
on sales of $26.5 billion, compared with a loss of $201 million in third quarter
1995 on sales of $24.4 billion. Improved Automotive results in the U.S. were
offset partially by increased losses in other markets.

In the U.S., Automotive operations earned a record $634 million in third quarter
1996 on sales of $17.7 billion, compared with $187 million a year ago on sales
of $16.8 billion. The increase in earnings was explained by higher margins
(reflecting improved sales mix), improved material costs and other operating
cost efficiencies, offset partially by higher product costs. Results in third
quarter 1996 included an initial charge of $39 million for special early
retirements and voluntary separation packages to selected U.S. salaried
employees.

In third quarter 1996, the seasonally-adjusted annual selling rate for the U.S.
car and truck industry was 15.4 million units, compared with 15.2 million units
in third quarter 1995. Ford's combined car and truck market share was 24.5% in
third quarter 1996, down 3/10 of a point from a year ago. Lower shares of small
and specialty cars were offset partially by strong acceptance of new product
offerings.

Outside the U.S., Automotive operations had a loss of $619 million in third
quarter 1996 on sales of $8.8 billion, compared with a loss of $388 million a
year ago on sales of $7.6 billion. The decline reflected primarily increased
losses in Europe and Brazil.

European Automotive operations had a loss of $472 million in third quarter 1996,
compared with a loss of $320 million in third quarter 1995. The higher loss
reflected costs associated with launching new products, adverse vehicle mix and
volume, and continued high marketing costs. High-volume launches are largely
completed. In addition, Ford is continuing to focus on cost reductions, and its
recently launched new products will strengthen its product offerings in Europe.

In third quarter 1996, the seasonally-adjusted annual selling rate for the
European car and truck industry was 14.6 million units, compared with 13.3
million units in third quarter 1995. Ford's combined car and truck market share
was 11.8% in third quarter 1996, down one point from a year ago, and down half a
point from full year 1995, reflecting primarily planned lower sales to daily
rental companies.

In South America, Ford had a loss of $226 million in third quarter 1996,
compared with a loss of $102 million a year ago. The decline reflected primarily
higher losses for operations in Brazil as a result of a long and costly launch
process following the dissolution of the Autolatina joint venture with
Volkswagen AG and higher levels of marketing costs. Losses in Brazil are
expected to continue in fourth quarter 1996 and in 1997. To improve the
competitiveness of its product offerings in Brazil, Ford plans to have three new
products (the Fiesta, Escort and Ranger) available for sale throughout most of
1997 and expects to introduce in 1997 a new, Brazilian-produced small car -- the
Ka.

                                    10
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and
Results of Operations (Continued)
- ------------------------------------------------------------------------

Financial Services Operations
- -----------------------------
The Company's Financial Services operations earned a record $671 million in
third quarter 1996, compared with $558 million in third quarter 1995. The
improvement reflected a one-time gain on sale of USL Capital's assets (discussed
below) and record earnings at The Associates and Hertz, offset partially by
lower results at Ford Credit.

Ford Credit's consolidated net income was $299 million in third quarter 1996,
compared with $357 million a year ago. The decrease resulted primarily from
higher credit losses and the effects of the recent Financial Services
reorganization (referred to on page 11 of Ford's Quarterly Report on Form 10-Q
for the quarter ended March 31, 1996). An improved net interest margin was a
partial offset. Credit losses as a percent of average net finance receivables
(including net investment in operating leases) were 0.89% in third quarter 1996,
compared with 0.48% in third quarter 1995. Ford Credit expects that the upward
trend in credit losses will continue through the remainder of 1996.
International operations managed by Ford Credit, but not included in its
consolidated results, earned $61 million in third quarter 1996, compared with
$69 million a year ago.

The Associates earned a record $230 million in third quarter 1996 (Ford's share
was $186 million), compared with $197 million a year ago. The increase reflected
primarily higher levels of earning assets, offset partially by higher credit
losses.

Hertz earned a record $74 million in third quarter 1996, compared with $65
million a year ago. The increase reflected primarily higher volume in car rental
and construction equipment rental and sales operations.

During third quarter 1996, USL Capital concluded a series of transactions for
the sale of substantially all of its assets, as well as certain assets owned by
Ford Credit and managed by USL Capital. Proceeds from the sale were used to pay
down related liabilities and debt. These transactions resulted in a gain in
third quarter 1996 of $235 million before taxes ($76 million after taxes).
Excluding the one-time gain on sale of assets, USL Capital earned $18 million in
third quarter 1996, compared with $31 million a year ago. The decline reflected
the absence of earnings from operations sold during the quarter.

Outlook
- -------

It is expected that the U.S. economy will continue to be healthy into 1997, with
a sustainable rate of growth and moderate inflation. The Company expects U.S.
car and truck industry sales to total 15.5 million units in full year 1996,
compared with 15.1 million units in 1995. In Europe, car and truck industry
sales are expected to total 14.2 million units in full year 1996, compared with
13.4 million units in 1995. Earnings for fourth quarter 1996 are expected to be
higher than earnings in fourth quarter 1995 (despite expected additional charges
of $300 million to $400 million after taxes for early retirement programs), but
earnings for full year 1996 might be lower than earnings in full year 1995.

Factors that could result in lower industry volumes than expected and, in turn,
lower earnings include an unexpected decline in the U.S. economy (or other major
markets), an outbreak of hostilities in the Middle East resulting in higher fuel
prices, or increases in interest rates. Other factors that could adversely
affect Ford's earnings include unfavorable market reception to new products,
production or launch problems associated with new products, or significant
escalation in marketing incentives.

                                       11
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and
 Results of Operations (Continued)
- ------------------------------------------------------------------------

FIRST NINE MONTHS 1996 COMPARED WITH FIRST NINE MONTHS 1995

Overview
- --------

Ford earned $3,242 million, or $2.66 per share of Common and Class B Stock
(fully diluted), in first nine months 1996. This compares with $3,479 million,
or $2.85 per share (fully diluted), in first nine months 1995. Results in first
nine months 1996 included a net one-time gain of $308 million, or $0.25 per
share, relating to gain on sale of The Associates' common stock, write-down of
Ford's investment in Budget Rent a Car Corporation ("BRAC") (discussed below),
and gain on sale of USL Capital's assets. The Company's worldwide sales and
revenues were $108.2 billion, up $5.7 billion from a year ago. Vehicle unit
sales of cars and trucks were 4,900,000, down 116,000 units or 2%.

During May 1996, The Associates completed an initial public offering of its
common stock representing a 19.3% economic interest in The Associates (the
"IPO"). Ford recorded in second quarter 1996 a non-operating gain of $650
million resulting from the IPO, to recognize the excess of the net proceeds from
the IPO over the proportionate share of Ford's investment in The Associates. The
gain was not subject to income taxes.

The Company recorded a pre-tax charge in second quarter 1996 totaling $700
million ($437 million after taxes) to recognize the estimated value of its
outstanding notes receivable from, and preferred stock investment in, BRAC. The
write-down resulted from conclusions reached in a study of Ford's rental car
business strategy. In accordance with SFAS 114, the notes receivable write-down
reflected primarily the unsecured portion of financing provided to BRAC by Ford.
The preferred stock write-down reflected recognition of the fair value of Ford's
investment. The Company previously announced its intention to acquire all of the
outstanding common stock of BRAC at a future date, subject to governmental
review.

Automotive Operations
- ---------------------

Ford's worldwide Automotive operations earned $1,265 million in first nine
months 1996 on sales of $86.5 billion, compared with $2,040 million in first
nine months 1995 on sales of $82.9 billion. After-tax return on sales was 1.5%
in first nine months 1996, down one point from a year ago.

In the U.S., Automotive operations earned $1,379 million in first nine months
1996 on sales of $55.9 billion, compared with $1,675 million a year ago on sales
of $55.7 billion. The decline in earnings was explained by lower unit volume
(reflecting lower market share and dealer inventory rebalancing) and costs
associated with launching high-volume new products. Increased operating cost
efficiencies and improved sales mix were partial offsets.

In first nine months 1996, the seasonally-adjusted annual selling rate for the
U.S. car and truck industry was 15.6 million units, compared with 15 million
units a year ago. Ford's combined car and truck market share was 25% in first
nine months 1996, down 9/10 of a point from a year ago, and down 6/10 of a point
from full year 1995, reflecting primarily planned lower sales to daily rental
companies and reduced marketing support for low margin small cars.

Outside the U.S., Automotive operations had a loss of $114 million in first nine
months 1996 on sales of $30.6 billion, compared with a profit of $365 million a
year ago on sales of $27.2 billion. The decline reflected primarily lower
results in Brazil and Europe.

European Automotive operations had a loss of $203 million in first nine months
1996, compared with a profit of $164 million in first nine months 1995. The
lower results reflected primarily costs associated with launching new products
and adverse product line mix.

                                      12
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and
Results of Operations (Continued)
- ------------------------------------------------------------------------

In first nine months 1996, the seasonally-adjusted annual selling rate for the
European car and truck industry was 14.3 million units, compared with 13.4
million units a year ago. Ford's combined car and truck market share was 12% in
first nine months 1996, down half a point from a year ago, and down 3/10 of a
point from full year 1995.

Outside the U.S. and Europe, Automotive operations earned $89 million in first
nine months 1996, compared with $201 million a year ago. The decline reflected
primarily costs associated with launching new products and other costs
associated with new operations in Brazil and other emerging markets.

Financial Services Operations
- -----------------------------

The Company's Financial Services operations earned $1,977 million in first nine
months 1996, compared with $1,439 million in first nine months 1995. Results in
first nine months 1996 included a net one-time gain of $308 million relating to
gain on sale of The Associates' common stock, write-down of Ford's investment in
BRAC, and gain on sale of USL Capital's assets ($95 million). The improvement
also reflected record earnings at The Associates and Hertz, offset partially by
lower results at Ford Credit.

Ford Credit's consolidated net income was $924 million in first nine months
1996, compared with $986 million a year ago. The decrease reflected primarily
the same factors as those described in the discussion of third quarter results
of operations. International operations managed by Ford Credit, but not included
in its consolidated results, earned $190 million in first nine months 1996,
compared with $200 million a year ago.

The Associates earned a record $623 million in first nine months 1996 (Ford's
share was $555 million), compared with $529 million a year ago. Hertz earned a
record $123 million in first nine months 1996, compared with $84 million a year
ago. These changes reflected primarily the same factors as those described in
the discussion of third quarter results of operations. Excluding a one-time gain
on sale of USL Capital's assets, USL Capital earned $99 million in first nine
months 1996, compared with $87 million a year ago.


LIQUIDITY AND CAPITAL RESOURCES

Automotive Operations
- ---------------------

Automotive cash and marketable securities were $13 billion at September 30,
1996, up $554 million from December 31, 1995. The Company paid $1,328 million in
cash dividends on its Common Stock, Class B Stock and Preferred Stock during
first nine months 1996.

Automotive capital expenditures were $5.9 billion in first nine months 1996,
down $278 million from the same period a year ago. For full year 1996, Ford's
spending for product change is projected to be about the same compared with
1995; however, as a percent of sales, such spending is expected to be at lower
levels.

Automotive debt at September 30, 1996 totaled $7.3 billion, which was 21% of
total capitalization (stockholders' equity and Automotive debt), compared with
$7.3 billion, or 22% of total capitalization, at December 31, 1995.

At October 1, 1996, Ford had long-term contractually committed global credit
agreements under which $8.4 billion is available from various banks through June
30, 2001. The entire $8.4 billion may be used, at Ford's option, by any
affiliate of Ford; however, any borrowing by an affiliate will be guaranteed by
Ford. In addition, Ford has the ability to transfer on a nonguaranteed basis the
entire $8.4 billion in varying portions to Ford Credit and Ford Credit Europe.
These facilities were unused at October 1, 1996.

                                     13
<PAGE>

Item 2.  Management's Discussion and Analysis of Financial Condition and
Results of Operations (Continued)
- ------------------------------------------------------------------------

Financial Services Operations
- -----------------------------

Financial Services cash and investments in securities totaled $8.9 billion at
September 30, 1996, up $1.6 billion from December 31, 1995, reflecting primarily
net proceeds from the sale of USL Capital's assets.

Net receivables and lease investments were $158.4 billion at September 30, 1996,
up $8.7 billion from December 31, 1995. The increase reflected continued growth
in earning assets at Ford Credit and The Associates, offset partially by the
sale of USL Capital's assets.

Total debt was $148.3 billion at September 30, 1996, up $7 billion from December
31, 1995. The increase resulted from higher debt levels required to finance
growth in earning assets at The Associates, Ford Credit and Hertz, offset
partially by a decrease in debt at USL Capital as a result of the sale of USL
Capital's assets.

At October 1, 1996, Financial Services had a total of $48.9 billion of
contractually committed support facilities. Of these facilities, $24 billion
(excluding the $8.4 billion of Ford's credit facilities) are contractually
committed global credit agreements under which $19.7 billion and $4.3 billion
are available to Ford Credit and Ford Credit Europe, respectively, from various
banks; 62% and 76%, respectively, of such facilities are available through June
30, 2001. The entire $19.7 billion may be used, at Ford Credit's option, by any
subsidiary of Ford Credit, and the entire $4.3 billion may be used, at Ford
Credit Europe's option, by any subsidiary of Ford Credit Europe. Any borrowings
by such subsidiaries will be guaranteed by Ford Credit or Ford Credit Europe, as
the case may be. At October 1, 1996, none of the Ford Credit global facilities
were in use; $544 million of the Ford Credit Europe global facilities were in
use. Other than the global credit agreements, the remaining portion of the
Financial Services support facilities at October 1, 1996 consisted of $22.3
billion of contractually committed support facilities available to various
affiliates in the U.S. and $2.6 billion of contractually committed support
facilities available to various affiliates outside the U.S.; at October 1, 1996,
approximately $1.3 billion of these facilities were in use.

OTHER FINANCIAL INFORMATION

Coopers & Lybrand L.L.P., Ford's independent public accountants, performed a
limited review of the financial data presented on pages 4 through 8 inclusive.
The review was performed in accordance with standards for such reviews
established by the American Institute of Certified Public Accountants. The
review did not constitute an audit; accordingly, Coopers & Lybrand L.L.P. did
not express an opinion on the aforementioned data. The financial data include
any material adjustments or disclosures proposed by Coopers & Lybrand L.L.P. as
a result of their review.

                                   14
<PAGE>
                           Part II. Other Information
                           --------------------------

Item 5.  Other Information
- --------------------------

Ford and the United Automobile Workers ("UAW") have entered into a new
collective bargaining agreement that will expire on September 14, 1999. The new
agreement includes provisions that will increase Ford's labor costs by
approximately 4% per year over the term of the contract, in respect of its
employees who are UAW members. Ford's existing agreement with the Canadian
Automobile Workers ("CAW") was scheduled to expire on September 14, 1996, but
has been extended pending negotiations of a new agreement. It is not known
whether Ford will be able to reach a new agreement with the CAW without a work
stoppage. If there should be a protracted work stoppage, Ford's profits could be
substantially adversely affected.

 
                                   -15-
<PAGE>

<TABLE>
<CAPTION>
                                                                        Supplemental Schedule



                                                         Ford Motor Company

                                            CONDENSED FINANCIAL INFORMATION OF SUBSIDIARY
                                            ---------------------------------------------
                                                            (in millions)



Ford Capital B.V.
- -----------------
                                                     September 30,         December 31,
                                                         1996                  1995    
                                                     ------------          ------------
                                                                (unaudited)
<S>                                                  <C>                   <C>
Current assets                                          $1,772                $1,251
Noncurrent assets                                        3,378                 4,662
                                                        ------                ------
   Total assets                                         $5,150                $5,913
                                                        ======                ======


Current liabilities                                     $1,005                $  626
Noncurrent liabilities                                   3,552                 4,661
Minority interests in net
 assets of subsidiaries                                     18                    22
Stockholder's equity                                       575                   604
                                                        ------                ------  
   Total liabilities and
    stockholder's equity                                $5,150                $5,913
                                                        ======                ======
</TABLE>

<TABLE>
<CAPTION>


                                                       Third Quarter                     Nine Months      
                                                 ------------------------          -----------------------
                                                    1996          1995                1996          1995  
                                                 ----------    ----------          ----------    ---------   
                                                        (unaudited)                      (unaudited)
<S>                                              <C>           <C>                 <C>           <C> 
Sales and other revenue                             $508           $614              $2,083        $1,960
Operating income                                      45             61                  56           190
Income before income taxes                            30             46                  14           145
Net income/(loss)                                     21             25                 (22)          108

</TABLE>

Ford Capital B.V., a wholly owned subsidiary of Ford Motor Company, was
established primarily for the purpose of raising funds through the issuance of
commercial paper and debt securities. Ford Capital B.V. also holds shares of the
capital stock of Ford Nederland B.V., Ford Motor Company (Belgium) B.V., and
Ford Motor Company A/S (Denmark). Substantially all of the assets of Ford
Capital B.V., other than its ownership interests in subsidiaries, represent
receivables from Ford Motor Company or its consolidated subsidiaries.

                                             16
<PAGE>


Item 6.  Exhibits and Reports on Form 8-K
- -----------------------------------------
     (a)   Exhibits
           --------

           Please refer to the Exhibit Index on page 18.

     (b)   Reports on Form 8-K
           -------------------

           The Registrant filed the following Current Reports on Form 8-K during
           the quarter ended September 30, 1996:

           Current Report on Form 8-K dated July 11, 1996 relating to a dividend
           increase and other one-time actions.

           Current Report on Form 8-K dated July 17, 1996 relating to Ford's
           second quarter 1996 financial results.

           Current Report on Form 8-K dated August 6, 1996 relating to Ford's
           7 1/2% debentures due August 1, 2026 in the aggregate principal
           amount of $250 million.

           Current Report on Form 8-K dated September 9, 1996 relating to Ford's
           operations in Brazil.
 
           Current Report on Form 8-K dated September 30, 1996 relating to the
           new collective bargaining agreement between Ford and the United
           Automobile Workers union.






                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                                 FORD MOTOR COMPANY       
                                        ----------------------------------
                                                   (Registrant)








Date:  October 30, 1996                By:     /s/ D. R. Coulson               
      ------------------                    ----------------------------------- 
                                                D. R. Coulson
                                                Director of Accounting
                                                Ford Automotive Operations
                                                (principal accounting officer)

                                    17
<PAGE>

                                  EXHIBIT INDEX
                                  -------------
                                                                 Sequential
                                                                Page Number
Designation                    Description                     at Which Found
- -----------    ------------------------------------------      --------------
     

Exhibit 10.1   Amendment to Ford Motor Company Restricted                19
               Stock Plan for Non-Employee Directors, effective
               as of August 1, 1996.

Exhibit 10.2   Amendments to Ford Motor Company Deferred Compensation    20
               Plan, effective as of October 1, 1996.

Exhibit 11     Ford Motor Company and Subsidiaries Computation           21-22 
               of Primary and Fully Diluted Earnings Per Share
               in Accordance with Opinion 15 of the Accounting
               Principles Board.

Exhibit 12     Ford Motor Company and Subsidiaries Calculation           23 
               of Ratio of Earnings to Combined Fixed Charges
               and Preferred Stock Dividends.

Exhibit 15     Letter of Coopers & Lybrand L.L.P., Independent Public    24
               Accountants, dated October 30, 1996 relating to
               Financial Information.


                                          18
<PAGE>


 
                                                                Exhibit 10.1



                         AMENDMENT TO FORD MOTOR COMPANY
                RESTRICTED STOCK PLAN FOR NON-EMPLOYEE DIRECTORS
                        (Effective as of August 1, 1996)


A new paragraph (g) of Article 6 is hereby added to the Plan to read as follows:

     "6(g) Stock Equivalents. Notwithstanding the provisions of Articles 5 and 6
     or any other provision of the Plan, the grant under the Plan to a Director
     who resides or works in a country that taxes grants of Restricted Stock
     shall not be represented initially by certificates for shares of Common
     Stock but shall be represented by rights approximately equivalent to the
     rights (other than voting rights) that such Director would have received
     under the Plan, and subject to the same restrictions, terms, conditions and
     provisions of the Plan that apply to grants of Restricted Stock, if
     certificates for shares of Common Stock had been issued in the name of such
     Director in accordance with Article 5 and paragraph (b) of this Article 6
     (such rights being hereinafter called "Stock Equivalents"). Subject to the
     provisions of Article 9 hereof and the other terms and provisions of the
     Plan, any Director who holds Stock Equivalents shall be entitled to receive
     the same amount of cash that such Director would have received as dividends
     if certificates for shares of Common Stock had been issued in the name of
     such Director pursuant to Article 5 and paragraph (b) of this Article 6
     covering the number of shares equal to the number of shares to which
     such Stock Equivalents relate. Upon expiration of the applicable
     restriction period relating to any Stock Equivalents granted hereunder,
     certificates for the number of shares of Common Stock equal to the number
     of shares represented by such Stock Equivalents shall be delivered to such
     Director as soon as practicable, free of all restrictions and restrictive
     legends. Notwithstanding any other provision of the Plan to the contrary,
     in the event that a Director who holds Stock Equivalents granted pursuant
     to this paragraph (g) of this Article 6 relocates to a country that does
     not tax grants of Restricted Stock, such Director's Stock Equivalents shall
     be replaced with an equivalent number of shares of Common Stock having the
     same terms, conditions and restrictions as those shares of Common Stock
     generally awarded by the Company under the Plan." 


                                         19
<PAGE>

                                                              Exhibit 10.2

                        AMENDMENTS TO FORD MOTOR COMPANY
                           DEFERRED COMPENSATION PLAN
                           -------------------------- 
                        (Effective as of October 1, 1996)


Paragraph (a) of Section 5 is hereby amended to read as follows:

          "(a) Supplemental Compensation Deferrals. A participant's decision to
          defer payment of supplemental compensation under the Plan must be made
          prior to October 31 of the performance year for which the supplemental
          compensation is determined."

The sixth and seventh sentences of paragraph (e) of Section 5 are hereby
deleted.

Paragraph (b) of Section 7 is hereby amended to read as follows:

          "(b) Eligible Participants. Active employees and retired participants
          are eligible to redesignate."

Paragraph (f)(ii) of Section 7 is hereby deleted.

The last sentence of paragraph (b) of Section 10 is hereby deleted.

 
                                    20
<PAGE>


<TABLE>
<CAPTION>
                                                                                                     Exhibit 11
                                                                                                     Page 1 of 2

                                                                                                   
                                                                                                        
                                                 Ford Motor Company and Subsidiaries

                                     COMPUTATION OF PRIMARY AND FULLY DILUTED EARNINGS PER SHARE
                                     -----------------------------------------------------------
                                  IN ACCORDANCE WITH OPINION 15 OF THE ACCOUNTING PRINCIPLES BOARD
                                  ----------------------------------------------------------------



                                                            Third Quarter 1996                      Third Quarter 1995      
                                                     --------------------------------        -------------------------------
                                                                         Income                                  Income
                                                                      Attributable                            Attributable
                                                     Avg. Shares       to Common             Avg. Shares       to Common
                                                      of Common    and Class B Stock          of Common    and Class B Stock
                                                     and Class B   ------------------        and Class B   -----------------    
                                                        Stock                     Per           Stock                    Per
                                                     Outstanding     Total       Share       Outstanding     Total      Share
                                                     -----------   ---------    -------      -----------   ---------   ------
<S>                                                  <C>           <C>          <C>          <C>           <C>         <C>   
                                                       (Mils.)       (Mils.)                   (Mils.)      (Mils.)

 Preliminary Earnings Per Share Calculation             1,183         $670       $0.57          1,083         $302      $0.28

 I. Primary Earnings Per Share
    --------------------------

    . Assuming exercise of options                         49                                      47
    . Assuming purchase of shares with proceeds of
       options                                            (34)                                    (31)
    . Assuming issuance of shares contingently issuable     2                                       2
    . Uncommitted ESOP shares                              (7)                                     (2)
                                                        -----                                   -----  
        Net Common Stock Equivalents                       10                                      16
                                                        -----                                   -----

    Primary Earnings Per Share Calculation              1,193         $670       $0.56a/        1,099         $302      $0.27a/
                                                        =====         ====       =====          =====         ====      =====  

II. Fully Diluted Earnings Per Share
    --------------------------------

    Primary Earnings Per Share Calculation              1,193         $670       $0.56          1,099         $302      $0.27

    . Assuming conversion of convertible preferred
       stock                                               16         5b/                        101         32b/
    . Reduction in shares assumed to be purchased
       with option proceeds c/                              0                                       1             
                                                        -----         ----                      -----         ----               

    Fully Diluted Earnings Per Share Calculation        1,209         $675       $0.56          1,201         $334      $0.27d/
                                                        =====         ====       =====          =====         ====      =====  


</TABLE>
- - - - - -
a/ The effect of common stock equivalents and/or other dilutive securities was
   not material in this period; therefore, the amount presented on the income
   statement is the Preliminary Earnings Per Share Calculation.
b/ Reflects the elimination of preferred dividends upon conversion.
c/ Incremental effect of dividing assumed option proceeds by the ending price,
   rather than the average price, of Common Stock for each period when the
   ending price exceeds the average price.
d/ The effect on earnings per share of the assumed conversion of convertible
   preferred stock was anti-dilutive and, accordingly, is excluded in the Fully
   Diluted Earnings Per Share Calculation for the period indicated.
 
                                               21
<PAGE>
                                                         
<TABLE>
<CAPTION>
                                                                                       Exhibit 11
                                                                                       Page 2 of 2

                                                 Ford Motor Company and Subsidiaries

                                     COMPUTATION OF PRIMARY AND FULLY DILUTED EARNINGS PER SHARE
                                     -----------------------------------------------------------
                                  IN ACCORDANCE WITH OPINION 15 OF THE ACCOUNTING PRINCIPLES BOARD
                                  ----------------------------------------------------------------



                                                             Nine Months 1996                       Nine Months 1995      
                                                     --------------------------------        -------------------------------
                                                                         Income                                  Income
                                                                      Attributable                            Attributable
                                                     Avg. Shares       to Common             Avg. Shares       to Common
                                                      of Common    and Class B Stock          of Common    and Class B Stock
                                                     and Class B   ------------------        and Class B   -----------------    
                                                        Stock                     Per           Stock                    Per
                                                     Outstanding     Total       Share       Outstanding     Total      Share
                                                     -----------   ---------    -------      -----------   ---------   ------
<S>                                                  <C>           <C>          <C>          <C>           <C>         <C>   
                                                       (Mils.)       (Mils.)                   (Mils.)      (Mils.)

 Preliminary Earnings Per Share Calculation             1,177         $3,191     $2.71          1,049        $3,283     $3.13

 I. Primary Earnings Per Share
    --------------------------

    . Assuming exercise of options                         57                                      33
    . Assuming purchase of shares with proceeds
       of options                                         (41)                                    (18)
    . Assuming issuance of shares contingently issuable     2                                       2
    . Uncommitted ESOP shares                              (6)                                     (3)
                                                        -----                                   -----
        Net Common Stock Equivalents                       12                                      14
                                                        -----                                   ----- 

    Primary Earnings Per Share Calculation              1,189         $3,191     $2.68a/        1,063        $3,283     $3.09a/
                                                        =====         ======     =====          =====        ======     =====  

II. Fully Diluted Earnings Per Share

    Primary Earnings Per Share Calculation              1,189         $3,191     $2.68          1,063        $3,283     $3.09

    . Assuming conversion of convertible preferred
       stock                                               20          20b/                      130         125b/
    . Reduction in shares assumed to be purchased
       with option proceeds c/                              0                                       3              
                                                        -----         ------                    -----        ------  

    Fully Diluted Earnings Per Share Calculation        1,209         $3,211     $2.66          1,196        $3,408     $2.85
                                                        =====         ======     =====          =====        ======     =====


</TABLE>
- - - - - -
a/ The effect of common stock equivalents and/or other dilutive securities was
   not material in this period; therefore, the amount presented on the income
   statement is the Preliminary Earnings Per Share Calculation.
b/ Reflects the elimination of preferred dividends upon conversion.
c/ Incremental effect of dividing assumed option proceeds by the ending price,
   rather than the average price, of Common Stock for each period when the
   ending price exceeds the average price.
 
                                                              22
<PAGE>

 
<TABLE>
<CAPTION>                                                                          
                                                                                          Exhibit 12          




                                                 Ford Motor Company and Subsidiaries

                      CALCULATION OF RATIO OF EARNINGS TO COMBINED FIXED CHARGES AND PREFERRED STOCK DIVIDENDS
                      ----------------------------------------------------------------------------------------
                                                            (in millions)

                                             
                                             Nine                         For the Years Ended December 31           
                                            Months        ------------------------------------------------------------
                                             1996           1995         1994         1993         1992         1991  
                                            ------        --------     --------     --------     --------     --------      
<S>                                         <C>           <C>          <C>          <C>          <C>          <C>
Earnings
- --------
  Income/(loss) before income taxes
   and cumulative effects of changes
   in accounting principles                 $ 4,952       $ 6,705      $ 8,789      $ 4,003      $ (127)      $(2,587)
  Equity in net loss/(income) of
   affiliates plus dividends from
   affiliates                                    69           179         (182)         (98)         26            69
  Adjusted fixed charges a/                   8,229        10,556        8,122        7,648       8,113         9,360
                                            -------       -------      -------      -------      ------       -------   
    Earnings                                $13,250       $17,440      $16,729      $11,553      $8,012       $ 6,842
                                            =======       =======      =======      =======      ======       =======

Combined Fixed Charges and
 Preferred Stock Dividends
  Interest expense b/                       $ 7,814       $10,121      $ 7,787      $ 7,351      $7,987       $ 9,326
  Interest portion of rental expense c/         297           396          265          266         185           124
  Preferred stock dividend requirements of
   majority owned subsidiaries and
   trusts d/                                     41           199          160          115          77            56
                                            -------       -------      -------      -------      ------       ------- 
    Fixed charges                             8,152        10,716        8,212        7,732       8,249         9,506

Ford preferred stock dividend
 requirements e/                                 75           459          472          442         317            26
                                            -------       -------      -------      -------      ------       -------

  Total combined fixed charges
   and preferred stock dividends            $ 8,227       $11,175      $ 8,684      $ 8,174      $8,566       $ 9,532
                                            =======       =======      =======      =======      ======       =======

Ratios
  Ratio of earnings to fixed charges            1.6           1.6          2.0          1.5         f/            g/

  Ratio of earnings to combined fixed
   charges and preferred stock dividends        1.6           1.6          1.9          1.4         h/            i/



</TABLE>
- - - - - -
a/ Fixed charges, as shown below, adjusted to exclude the amount of interest
   capitalized during the period and preferred stock dividend requirements of
   majority owned subsidiaries and trusts.
b/ Includes interest, whether expensed or capitalized, and amortization of debt
   expense and discount or premium relating to any indebtedness.
c/ One-third of all rental expense is deemed to be interest.
d/ Preferred stock dividend requirements of Ford Holdings, Inc. (applicable for
   1991 through 1995) were increased to an amount representing the pre-tax
   earnings which would be required to cover such dividend requirements based
   on Ford's effective income tax rates for all periods except 1992.  The
   U.S. statutory rate of 34% was used for 1992.
e/ Preferred stock dividend requirements of Ford Motor Company were increased
   to an amount representing the pre-tax earnings which would be required to
   cover such dividend requirements based on Ford's effective income tax rates
   for all periods except 1992.  The U.S. statutory rate of 34% was used for
   1992.
f/ Earnings inadequate to cover fixed charges by $237 million.
g/ Earnings inadequate to cover fixed charges by $2,664 million.
h/ Earnings inadequate to cover combined fixed charges and preferred stock
   dividends by $554 million.
i/ Earnings inadequate to cover combined fixed charges and preferred stock
   dividends by $2,690 million.

                                           23
<PAGE>

                                                                   Exhibit 15
 



[Coopers & Lybrand L.L.P. letterhead]





Ford Motor Company
The American Road
Dearborn, Michigan




      Re: Ford Motor Company Registration Statement Nos. 2-95018, 2-95020,
          33-9722, 33-14951, 33-19036, 33-36043, 33-36061, 33-39402, 33-50087,
          33-50194, 33-50238, 33- 54304, 33-54344, 33-54348, 33-54275, 33-54283,
          33-54735, 33-54737, 33-55847, 33-56785, 33-58255, 33-58785, 33-58861,
          33-61107, 33-62227, 33-64605, 33-64607, 333-02401 and 333-02735 on
          Form S-8; and 2-42133, 33-32641, 33-40638, 33-43085, 33-55474,
          33-55171, 33-64247 and 333-14297 on Form S-3

          We are aware that our report dated October 16, 1996 accompanying the
          unaudited interim financial information of Ford Motor Company for the
          periods ended September 30, 1996 and 1995 and included in the Ford
          Motor Company Quarterly Report on Form 10-Q for the quarter ended
          September 30, 1996 will be incorporated by reference in the
          Registration Statements. Pursuant to Rule 436(c) under the Securities
          Act of 1933, this report should not be considered a part of the
          Registration Statements prepared or certified by us within the meaning
          of Sections 7 and 11 of that Act.






/s/ COOPERS & LYBRAND L.L.P.

COOPERS & LYBRAND L.L.P.

Detroit, Michigan
October 30, 1996

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