SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report September 9, 1996
(Date of earliest event reported)
FORD MOTOR COMPANY
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation)
1-3950 38-0549190
(Commission File Number) (IRS Employer Identification No.)
The American Road, Dearborn, Michigan 48121
(Address of principal executive offices) (Zip Code)
Registrant's telephone number, including area code 313-322-3000
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Item 5. Other Events.
In its second quarter 10-Q Report, Ford Motor Company
("Ford") reported that re-establishment of small car production
in Brazil for production of a version of the Ford Fiesta should
assist in improving Ford's performance in Brazil in the second
half of 1996, compared with the first half of 1996.
Because of continuing market changes, including lower market
share, and a longer and more costly launch process in Brazil
following the separation of Ford Brazil from the Autolatina joint
venture with VW late last year, Ford now expects that its
performance in Brazil in the second half of 1996 will be
substantially worse than its performance in the first half of
1996.
SIGNATURE
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Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized on the
date indicated.
FORD MOTOR COMPANY
(Registrant)
Date: September 9, 1996 By:/s/Peter Sherry, Jr.
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Peter Sherry, Jr.
Assistant Secretary
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