FORD MOTOR CO
8-K, 1997-01-10
MOTOR VEHICLES & PASSENGER CAR BODIES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549





                                    FORM 8-K

                                 CURRENT REPORT




                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                         Date of Report January 9, 1997
                                        --------------- 
                        (Date of earliest event reported)


                               FORD MOTOR COMPANY
                               ------------------
             (Exact name of registrant as specified in its charter)


                                    Delaware 
                                    --------
                 (State or other jurisdiction of incorporation)


                 1-3950                                 38-0549190
                 ------                                 ----------  
         (Commission File Number)           (IRS Employer Identification No.)


 The American Road, Dearborn,  Michigan                     48121
 --------------------------------------                    -----
(Address of principal executive offices)                  (Zip Code)



         Registrant's telephone number, including area code 313-322-3000
                                                            ------------ 




<PAGE>

Item 5.  Other Events.
- ---------------------

     News release dated January 9, 1997, filed as Exhibit 20 to this Current
Report on Form 8-K, is incorporated by reference herein.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.
- ---------------------------------------------------------------------------

                                    EXHIBITS
                                    --------
 
Designation                    Description                 Method of Filing
- -----------                    -----------                 ----------------  

Exhibit 20                 News release dated           Filed with this Report.
                           January 9, 1997.



                                    SIGNATURE
                                    ---------

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized on the date indicated.


 
                                       FORD MOTOR COMPANY
                                       (Registrant)


Date:  January 10, 1997                By:/s/Peter Sherry, Jr.
       ----------------                   --------------------
                                          Peter Sherry, Jr.
                                          Assistant Secretary


<PAGE>

                                  EXHIBIT INDEX
                                  -------------


DESIGNATION                      DESCRIPTION                       PAGE
- -----------                      -----------                       ---- 

Exhibit 20                    News release dated
                              January 9, 1997.





<PAGE>


Ford News

Contacts:         Mel Stephens      Christian Vinyard
                  (313) 323-8220    (313) 322-3428

IMMEDIATE RELEASE

FORD REVIEWS STRATEGIC OPTIONS FOR HERTZ

DEARBORN, Mich., Jan. 9, 1997 -- Ford Motor Company today announced that it
will review strategic options with respect to The Hertz Corporation which could
include a partial sale of the industry's leading rental car company.

"We have two goals for Hertz," said Ed Hagenlocker, Ford vice chairman.
"The first is to retain a strategic interest in the most successful rental car
company in the world. At the same time, we want to consider ways to realize
Hertz' value for our shareholders."

"Investor interest in the rental car industry and the prices offered for
several companies have increased dramatically in the last several months,"
Hagenlocker said. "These higher values now being placed on rental car companies
led us to conclude that the time is right to consider additional options for
Hertz."

Hagenlocker cautioned that it is premature to determine whether any actions
concerning Hertz will occur, or if they do, when they would occur.

Ford acquired all of Hertz, the industry leader, in 1994. Together with its
independent licensees, Hertz operates the largest rental car business in the
world. Hertz has posted three consecutive years of record profits, and results
for the first nine months of 1996 have come in ahead of last year's.


                                      # # #


_______________________________
Public Affairs, World Headquarters, Dearborn, Michigan 48126
Telephone: (313)322-9600; Fax: (313)845-0570
Internet: http://media.ford.com




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