FORD MOTOR CO
11-K, 1997-06-30
MOTOR VEHICLES & PASSENGER CAR BODIES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549




                                    FORM 11-K


(Mark One)

         ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
  X      EXCHANGE ACT OF 1934 [NO FEE REQUIRED]
- -----
For the fiscal year ended December 31, 1996

                                       OR

         TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
- -----    EXCHANGE ACT OF 1934 [NO FEE REQUIRED]



                          Commission file number 1-3950




            PRIMUS AUTOMOTIVE FINANCIAL SERVICES, INC. PRIME ACCOUNT
                            (Full title of the plan)





                               FORD MOTOR COMPANY
                                The American Road
                            Dearborn, Michigan 48121

                     (Name of issuer of the securities held
                     pursuant to the plan and the address of
                         its principal executive office)

<PAGE>
                                      -2-

Required Information
- --------------------

Financial Statements
- --------------------

     Statement of Net Assets Available for Plan Benefits, as of December 31,
1996 and 1995.

     Statement of Changes in Net Assets Available for Plan Benefits for the Year
Ended December 31, 1996.

     Schedule I - Schedule of Assets Held for Investment Purposes as of December
31, 1996.

     Schedule II - Reportable Transactions for the Year Ended December 31, 1996.

                                    Exhibit
                                    -------


Designation                Description                    Method of Filing
- -----------                -----------                    ----------------

Exhibit 23                Consent of Coopers            Filed with this Report.
                          & Lybrand L.L.P.


                                    Signature
                                    ---------

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Primus Automotive Financial Services, Inc. Prime Account Committee has duly
caused this Annual Report to be signed by the undersigned thereunto duly
authorized.

 
                                  PRIMUS AUTOMOTIVE FINANCIAL SERVICES, INC.
                                  PRIME ACCOUNT COMMITTEE


                                  By:  /s/Dennis Delaney  
                                      ---------------------------------
                                      Dennis Delaney, Chairman
                                      Primus Automotive Financial Services, Inc.
                                      Prime Account Committee
June 30, 1997





<PAGE>
                                            -3-                                 

                                  EXHIBIT INDEX
                                  ------------- 
                                                                    Sequential
                                                                   Page Number
Designation                      Description                     at Which Found
- -----------                      -----------                     --------------

Exhibit 23              Consent of Coopers & Lybrand L.L.P.


<PAGE>
PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred
Savings Plan
Index of Financial Statements and Supplemental Schedules

                                                                          Pages


Report of Independent Accountants.............................................2

Financial Statements:

    Statement of Net Assets Available for Plan Benefits as
      of December 31, 1996 and 1995.........................................3-6

    Statement of Changes in Net Assets Available for Plan Benefits
      for the Years Ended December 31, 1996.................................7-9

    Notes to Financial Statements.........................................10-17



Supplemental Schedules:

    Item 27a - Schedule of Assets Held for Investment Purposes
         as of December 31, 1996.............................................18

    Item 27d - Schedule of Reportable Transactions for the Year
         Ended December 31, 1996..........................................19-20

<PAGE>

Report of Independent Accountants


To the Boards of Directors of
Ford Motor Company and
PRIMUS Automotive Financial Services, Inc.:

We have audited the  accompanying  statements  of net assets  available for plan
benefits of the PRIMUS  Prime  Account  401(k)  Tax-Deferred  Savings Plan as of
December  31, 1996 and 1995 and the related  statement  of changes in net assets
available  for plan  benefits  for the  year  ended  December  31,  1996.  These
financial  statements  are the  responsibility  of the  Plan's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan as
of December 31, 1996 and 1995 and the changes in net assets  available  for plan
benefits for the year ended  December 31, 1996,  in  conformity  with  generally
accepted accounting principles.

Our audit was  performed  for the  purpose  of  forming  an opinion on the basic
financial statements taken as a whole. The supplemental  schedules of the PRIMUS
Prime  Account  401(k)  Tax-Deferred  Savings  Plan as of December  31, 1996 are
presented for the purpose of additional  analysis and are not a required part of
the basic financial  statements,  but are supplementary  information required by
the  Department of Labor's Rules and  Regulations  for Reporting and  Disclosure
under the Employee  Retirement Income Security Act of 1974. The fund information
in the statement of net assets  available for plan benefits and the statement of
changes in net assets  available  for plan benefits is presented for purposes of
additional  analysis  rather than to present the net assets  available  for plan
benefits and changes in net assets available for plan benefits of each fund. The
supplemental  schedules and fund information have been subjected to the auditing
procedures  applied in the audit of the basic  financial  statements and, in our
opinion,  are fairly stated, in all material respects,  in relation to the basic
financial statements taken as a whole.



/s/ Coopers & Lybrand L.L.P.

Detroit, Michigan

June 12, 1997


<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Net Assets Available for Plan Benefits
December 31, 1996

                                          -----------------------------------------------------------------------------------------
                                                                     Participant-Directed
                                                       Retirement
                                                       Government
                                                          Money                  Growth and                U.S. Equity
                                           Ford Stock    Market     Intermediate    Income       Puritan     Index
                                             Fund       Portfolio    Bond Fund    Portfolio       Fund      Portfolio     Subtotal  
                          ASSETS          ----------   ---------   ------------  ----------    --------   ------------  ----------
<S>                                        <C>          <C>         <C>           <C>           <C>        <C>           <C>   
Investments, at fair value (Note 4):
      Interest in common trust             $            $ 906,832    $ 658,224     $ 311,302    $168,561    $ 2,343,094  $4,388,013
      Common stock                          570,338                                                                         570,338
      Participant loans receivable                                                                                                0
                                          ---------     ---------    ---------     ---------   ---------    -----------  ----------
         
          Total investments                 570,338       906,832      658,224       311,302     168,561      2,343,094   4,958,351
                                           --------     ---------    ----------    ---------   ---------    -----------  ----------

Receivables:
      Accrued interest receivable                                                                                                 0
      Accrued employee contributions                                                                                              0
      Accrued employer contributions                                                                                              0
                                           --------     ---------    ----------    ---------   ----------   -----------   ----------

          Total receivables                       0             0             0            0           0              0           0
                                           --------     ---------    ----------    ---------    ---------   -----------  ----------

Interfund transfers                         
                                           ---------    ----------   ----------    ---------    ---------   -----------  ----------
          Total assets                       570,338       906,832      658,224      311,302      168,561     2,343,094   4,958,351
                                           ---------    ----------   ----------    ---------    ---------   -----------  ----------


                           LIABILITIES

Accounts payable                                                                                                                  0
                                          ---------    ----------   ----------   ----------   ---------    ----------    ---------- 

          Total liabilities                                                                                         0             0 
                                          ---------    ----------   ----------   ----------   ---------    ----------    ---------- 

          Net assets available for
           plan benefits                  $ 570,338    $  906,832   $  658,224   $  311,302   $ 168,561    $2,343,094    $4,958,351
                                          =========    ==========   ==========   ==========   =========    ==========    ==========
                                        
</TABLE>
 The accompanying notes are an integral part of the financial statements.



<PAGE>


<TABLE>
<CAPTION>


PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Net Assets Available for Plan Benefits
December 31, 1996

      
                                                                            Participant-Directed
                                           ----------------------------------------------------------------------------------------
                                                                                                         International 
                                            Blue Chip                   Growth                            Growth and
                                             Growth                    Company     Magellan        OTC      Income
                                              Fund       Contrafund     Fund         Fund       Portfolio     Fund        Subtotal
                                           ----------    ----------  -----------  -----------  ----------  ---------   ------------
<S>                                        <C>           <C>         <C>          <C>          <C>         <C>         <C>          
                          ASSETS

Investments, at fair value (Note 4):     
      Interest in common trust             $  335,913    $  470,749   $  255,573  $ 1,757,682  $  301,316  $   88,607   $ 3,209,840
      Common stock                                                                                                                0
      Participant loans receivable                                                                                                0
                                           -----------   ----------   ----------  -----------  ----------  ----------   ----------- 

          Total investments                    335,913       470,749     255,573    1,757,682     301,316      88,607     3,209,840
                                           -----------   -----------  ----------  -----------  ----------  ----------   -----------

Receivables:
      Acrued interest receivable                                                                                                  0
      Accrued employee contributions                                                                                              0
      Accrued employer contributions                                                                                              0
                                           ----------    ----------    ---------   ----------  ----------  -----------   ----------
          Total receivables                         0             0            0            0           0            0            0
                                           ----------    ----------    ---------   ----------  ----------  -----------   ----------
Interfund transfers                        
                                           ----------    ----------    ---------   ----------  ----------  -----------   ---------- 
          Total assets                        335,913       470,749      255,573    1,757,682     301,316      88,607     3,209,840
                                           ----------    ----------    ---------   ----------  ----------  -----------   ---------- 
                           LIABILITIES

Accounts payable                                                                                                                  0
                                           ----------    ----------    ---------   ----------  ----------  -----------   ---------- 
          Total liabilities                                                                                         0             0
                                           ----------    ----------   ----------   ----------   ---------  ----------    ----------

          Net assets available
           for plan benefits               $  335,913    $  470,749    $ 255,573  $ 1,757,682   $ 301,316  $   88,607   $ 3,209,840
                                           ==========    ==========    =========  ===========   =========  ==========   ===========
                                          
</TABLE>
 The accompanying notes are an integral part of the financial statements.

<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Net Assets Available for Plan Benefits
December 31, 1995



                                                                          Participant-Directed
                                         ----------------------------------------------------------------------------------------
                                                                      Asset        Asset
                                           Overseas       Asset      Manager      Manager   Cash/Loan
                                             Fund        Manager     Growth       Income      Fund         Subtotal       Total
               ASSETS                      ----------   ---------  ----------    ---------  ----------    ----------   -----------
<S>                                        <C>          <C>        <C>           <C>        <C>           <C>          <C>       
Investments, at fair value (Note 4):
      Interest in common trust             $  135,591   $  37,968   $  63,558    $  40,679  $  317,551    $  595,347   $ 8,193,200
      Common stock                                                                                                         570,338
      Participant loans receivable                                                                                               0
                                           ----------   ---------   ---------    ---------  ----------    ----------   -----------
          Total investments                   135,591      37,968      63,558       40,679     317,551       595,347    8,763,538
                                           ----------   ---------   ---------    ---------  ----------    ----------   -----------
Receivables:
      Accrued interest receivable                                                                                                0
      Accrued employee contributions                                                                                             0
      Accrued employer contributions                                                                                             0
                                           ----------   ---------   ----------   ---------  ----------    ----------   -----------  
         Total receivables                         0           0            0           0           0             0              0
                                           ----------   ---------   ----------   ---------  ----------    ----------   -----------
Interfund transfers 
                                           ----------   ---------   ----------   ---------  ----------    ----------   -----------

          Total assets                        135,591      37,968      63,558       40,679     317,551       595,347     8,763,538
                                           ----------   ---------    ---------   ---------  ----------    -----------  -----------
                      LIABILITIES

Accounts payable                                                                                                                 0
                                           ----------   ---------    ---------   ---------  -----------   -----------  -----------  

          Total liabilities                                                                                         0            0
                                           ----------   ---------    ---------   ---------  -----------   -----------  -----------  
                   
          Net assets available
           for plan benefits               $  135,591  $   37,968    $  63,558   $  40,679  $  317,551    $   595,347  $ 8,763,538
                                           ==========  ==========    =========   =========  ==========    ===========  ===========
                                           
</TABLE>                                          

 The accompanying notes are an integral part of the financial statements.



<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Changes in Net Assets Available for Plan Benefits
for the year ended December 31, 1996


                                                                           Participant-Directed
                                           ----------------------------------------------------------------------------------------
                                           Short-Term
                                              U.S.
                                           Government                                Core        Ford
                                           Securities  Intermediate   500 Index     Equity       Stock      Cash/Loan
                                              Fund      Bond Fund       Fund         Fund        Fund         Fund         Total
                           ASSETS          ----------   ---------   ------------  -----------  ---------   ----------   -----------
<S>                                        <C>          <C>         <C>           <C>          <C>         <C>          <C>        
Investments, at fair value (Note 4):          
      Interest in common trust             $  971,322   $  688,091   $ 1,980,703  $ 1,201,173  $   58,007  $   58,498   $ 4,937,794
      Common stock                                                                                221,067                   221,067
      Participant loans receivable             10,627        5,482        28,958       22,443                  57,142       124,652
                                           ----------   ----------   -----------  -----------  ----------  ----------   -----------
                                            
          Total investments                   981,949      673,573     2,009,661    1,223,616     279,074     115,640     5,283,513
                                           ----------   ----------   -----------  -----------  ----------  ----------   -----------

Receivables:
      Accrued interest receivable               4,547                                                             498         5,045
      Accrued employee contributions            6,315        5,793        18,614       11,348       5,413                    47,483
      Accrued employer contributions           16,277       14,592        44,505       26,299      11,631                   113,304
                                           ----------   ----------   -----------   ----------  ----------   ----------   ---------- 

          Total receivables                    27,139       20,385        63,119       37,647      17,044         498       165,832
                                           ----------   ----------   -----------   ----------  ----------   ----------   ----------

Interfund transfers                          (13,688)     (42,066)       (6,211)       32,474       2,732       26,759        -
                                           ----------   ----------   -----------   ----------  ----------   ----------   ----------

          Total assets                        995,400      651,892     2,066,569    1,293,737     298,850      142,897    5,449,345
                                           ----------   ----------   -----------   ----------  ----------   ----------   ----------

                           LIABILITIES

Accounts payable                                                                                                20,278       20,278
                                           ----------   ----------   -----------   ----------  ----------    ---------   ----------

          Total liabilities                    -            -             -            -          -             20,278       20,278 
                                           ----------   ----------   -----------   ----------  ----------    ---------   ----------


          Net assets available
           for plan benefits               $  995,400   $  651,892   $ 2,066,569   $1,293,737  $  298,850    $ 122,619   $5,429,067
                                           ==========   ==========   ===========   ==========  ==========    =========   ==========
                                          
</TABLE>
 The accompanying notes are an integral part of the financial statements.

<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Changes in Net Assets Available for Plan Benefits
for the year ended December 31, 1996



                                                                              Participant-Directed
                                           ----------------------------------------------------------------------------------------
                                                         Retirement
                                                         Government
                                                           Money    Intermediate  Growth and              U.S. Equity
                                            Ford Stock     Market        Bond      Income       Puritan       Index
                                               Fund      Portfolio       Fund     Portfolio      Fund       Portfolio     Subtotal
                                            ----------   ----------   ----------  ----------   ----------   ----------   ----------
<S>                                         <C>          <C>          <C>         <C>          <C>          <C>          <C>   
Additions:                                        
    Employee contributions                  $  153,873   $   96,887   $   69,911  $   84,475   $   32,753   $  185,413   $  623,312
    Employer contributions                      88,718       56,293       39,750      46,914       18,185      106,640      356,500
    Rollover contributions                      19,777        4,179       24,449      32,546       15,273       41,686       37,910
    Interest and dividend income                20,083       50,356       43,172      10,184       12,073       13,129      148,997
    Net appreciation (depreciation)
      in fair value of investments (Note 4)     22,516        8,973     (25,419)      17,371        (824)      422,964      445,581
    Loans - interest repayments                  1,756        2,316          651         880          158        2,206        7,967
    Loans - principal repayments                10,080       13,682        3,809       3,480          379       12,890       44,320
    Transfers in (out)                         (8,270)    (248,197)    (113,570)     129,409       95,481    (358,306)    (503,453)
                                            ----------   ----------   ----------   ---------    ---------   ----------    ---------
       Total additions                         308,533     (15,511)       42,753     325,259      173,478      426,622    1,261,134
                                            ----------   ----------   ----------   ---------    ---------   ----------    ---------

Deductions:
    Distributions                               15,767       59,244       13,785       2,134        1,423       52,696      145,049
    Loans to participants                       19,554       39,160       18,475      11,400        3,242       90,137      181,968
    Forfeitures                                  1,724     (22,977)        4,161         423          252        7,264      (9,153)
    Adjustments                                  -          (2,370)        -            -            -           -          (2,370)
                                            ----------   ----------   ----------   ---------    ---------   ----------    ---------

    Total deductions                            37,045       73,057       36,421      13,957        4,917      150,097      315,494
                                            ----------   ----------   ----------   ---------    ---------   ----------    ---------

    Net additions (deductions)                 271,488     (88,568)        6,332     311,302      168,561      276,525      945,640

Net assets available for plan benefits,
    beginning of year                          298,850      995,400      651,892       -            -        2,066,569    4,012,711
                                            ----------   ----------   ----------   ---------    ---------   ----------    ---------

    Net assets available for plan benefits,
        end of year                         $  570,338   $  906,832   $  658,224   $ 311,302    $ 168,561  $ 2,343,094  $ 4,958,351
                                            ==========   ==========   ==========   =========    =========  ===========  ===========
                                           
</TABLE>
The accompanying notes are an integral part of the financial statements.

<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Changes in Net Assets Available for Plan Benefits
for the year ended December 31, 1996


                                                                            Participant-Directed
                                           ---------------------------------------------------------------------------------------- 
                                            Blue Chip                  Growth                             International
                                             Growth                   Company       Magellan      OTC      Growth and  
                                              Fund      Contrafund     Fund           Fund      Portfolio  Income Fund    Subtotal
                                           ----------   ----------  -----------    ----------  ----------  -----------   ----------
<S>                                        <C>          <C>         <C>            <C>         <C>         <C>           <C>    
Additions:
    Employee contributions                 $  128,904   $  123,100   $   89,760    $  367,199  $   85,987  $    18,313   $  813,263
    Employer contributions                     75,573       65,087       48,836       215,234      46,207       10,235      461,172
    Rollover contributions                      7,851       19,561       26,696        28,576      15,849        2,188      100,721
    Interest and dividend income               16,263       19,527        9,749       223,129      26,144        2,815      297,627
    Net appreciation (depreciation)
    in fair value of investments(Note 4)       10,433       27,203        6,730      (54,947)       1,473        2,048      (7,060)
    Loans - interest repayments                 1,019          716          678         4,358         639           60        7,470
    Loans - principal repayments                3,716        3,427        3,614        19,445       2,065          252       32,519
    Transfers in (out)                        104,215      234,789       88,030     (219,820)     135,261       53,133      395,608
                                           ----------   ----------    ---------    ----------   ---------   ----------   ---------- 
       Total additions                        347,974      493,410      274,093       583,174     313,625       89,044    2,101,320
                                           ----------   ----------    ---------    ----------   ---------   ----------   ----------

Deductions:
    Distributions                               2,299       12,286        9,861        46,993       2,932           33       74,404
    Loans to participants                       9,150        9,624        8,168        65,714       8,858          404      101,918
    Forfeitures                                   612          751          491         6,522         519        -            8,895
    Adjustments                                -             -           -              -           -            -           -
                                           ----------   ----------   ----------    ----------   ---------   ----------   ----------

    Total deductions                           12,061       22,661       18,520       119,229      12,309          437      185,217
                                           ----------   ----------   ----------    ----------   ---------    ---------   ----------

    Net additions (deductions)                335,913      470,749      255,573       463,945     301,316       88,607    1,916,103

Net assets available for plan benefits,
    beginning of year                          -            -            -          1,293,737       -            -        1,293,737
                                           ----------   ----------   ----------    ----------   ---------    ---------   ----------

    Net assets available for plan benefits,
        end of year                       $   335,913   $  470,749   $  255,573   $ 1,757,682  $  301,316    $  88,607  $ 3,209,840
                                          ===========   ==========   ==========   ===========  ==========    =========  ===========
</TABLE>                                           

The accompanying notes are an integral part of the financial statements.


<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan
Statement of Changes in Net Assets Available for Plan Benefits
for the year ended December 31, 1996


                                                                         Participant-Directed
                                          ----------------------------------------------------------------------------------------
                                                                       Asset       Asset
                                            Overseas      Asset       Manager     Manager     Cash/Loan
                                              Fund       Manager      Growth       Income       Fund       Subtotal       Total
                                           ----------  ----------   ----------   ----------  -----------  -----------  -----------
<S>                                        <C>         <C>          <C>          <C>         <C>          <C>          <C>   
Additions:
    Employee contributions                 $   34,370  $   16,409   $   20,999   $    7,455       -       $    79,233  $ 1,515,808
    Employer contributions                     17,675       9,563       12,384        5,254       -            44,876      862,548
    Rollover contributions                     11,306       8,982        2,303        2,996       -            25,587      264,218
    Interest and dividend income                7,964       2,442        5,231        2,307       -            17,944      464,568
    Net appreciation (depreciation)in
     fair value of investments (Note 4)           495         119          853          226       -             1,693      440,214
    Loans - interest repayments                    32          32          891          103       -             1,058       16,495
    Loans - principal repayments                  107          66        2,125          486   $ (79,623)     (76,839)       -
    Transfers in (out)                         65,169         751       19,247       22,678       -           107,845       -
                                           ----------   ---------   ----------   ----------   ----------   ----------  ----------- 

       Total additions                        137,118      38,364       64,033       41,505     (79,623)      201,397    3,563,851
                                           ----------   ---------   ----------   ----------   ----------   ----------  -----------

Deductions:
    Distributions                                 416          92          217          262       11,310       12,297      231,750
    Loans to participants                       1,017         277          195          490    (285,865)    (283,886)       -
    Forfeitures                                    94          27           63           74       -             258         -
    Adjustments                                -            -           -             -           -             -          (2,370)
                                           ----------   ---------   ----------   ----------   ----------   ----------  -----------

       Total deductions                         1,527         395          475          826    (274,555)    (271,331)      229,380
                                           ----------   ---------   ----------   ----------   ----------   ----------  -----------

       Net additions (deductions)             135,591      37,968       63,558       40,679      194,932      472,728    3,334,471

Net assets available for plan benefits,
    beginning of year                          -           -            -             -          122,619      122,619    5,429,067
                                           ----------    ---------   ----------   ----------   ----------   ----------  ----------

       Net assets available for
         plan benefits, end of year        $  135,591   $   37,968   $   63,558    $  40,679   $  317,551   $  595,347  $8,763,538
                                           ==========   ==========   ==========    =========   ==========   ==========  ==========
                                          
</TABLE>
The accompanying notes are an integral part of the financial statements.

<PAGE>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k)
Tax-Deferred Savings Plan
Notes to Financial Statements


    1. Description of the Plan:

       The Plan became effective April 1, 1992.

       The following  description of the PRIMUS Automotive  Financial  Services,
       Inc. (the "Company") Prime Account 401(k) Tax-Deferred  Savings Plan (the
       "Plan") provides only general  information.  Participants should refer to
       the plan agreement for a more comprehensive of the Plan's provisions.

       a. General:  The  Plan is a  defined  contribution  plan  established  to
          encourage and facilitate systematic savings and investment by eligible
          employees  and  to  provide  them  with  an   opportunity   to  become
          stockholders  of Ford  Motor  Company  ("Ford").  It is subject to the
          provisions  of the  Employee  Retirement  Income  Security Act of 1974
          ("ERISA"). With certain exceptions, regular full-time employees having
          at  least  twelve  months  of  continuous   service  are  eligible  to
          participate  in the Plan.  All  full-time  employees  are  eligible to
          participate in the discretionary portion of the Plan. Participation in
          the Plan is voluntary.

       b. Contributions:  Under the Plan and  subject to limits  required  to be
          imposed  by the  Internal  Revenue  Code,  participants  may  elect to
          contribute up to 11 percent of their pre-tax  earnings,  not to exceed
          25 percent of annual  earnings  including  overtime and  bonuses.  The
          Company,  at its  discretion,  may match at the rate of 100 percent of
          the  first 2  percent  and 50  percent  of the next 4  percent  of the
          participants' pre-tax contributions.

       c. Participant Accounts:  Each participant's account is credited with the
          participant's   contribution   and   allocations   of  the   Company's
          contribution and Plan earnings.  Plan administrative expenses are paid
          primarily by the Company.  Allocations are based on the  participant's
          earnings  or account  balances,  as  defined.  Forfeited  balances  of
          terminated  participants' nonvested accounts are used to reduce future
          Company contributions.  The benefit to which a participant is entitled
          is the benefit  that can be  provided  from the  participant's  vested
          account.

       d. Vesting : Participants are vested in their  contributions  plus actual
          earnings thereon.  Vesting in the Company's matching and discretionary
          contribution  portion of their account plus actual earnings thereon is
          based on continuous service. The Company's matching  contributions are
          vested 20 percent,  50 percent and 100 percent for one,  two and three
          years of service,  respectively. A participant becomes fully vested in
          company matching  contributions  automatically  upon retirement due to
          disability, upon death or upon termination of the Plan.

<PAGE>

    1. Description of the Plan, continued:

       e. Investment Programs and Participation:  Participant  contributions are
          invested  in  accordance  with the  participant's  election  in any of
          sixteen  investment funds. These investment options as of December 31,
          1996 are as follows:

          (1)     Ford Stock  Fund:  The Fund  consists  of shares of the common
                  stock,  $1.00  par  value,  of  Ford  and a small  portion  in
                  short-term investments.  The value of the fund primarily rises
                  or falls depending upon the stock's performance in the market.
                  Ford stock is subject to economic factors, the stock market in
                  general and factors affecting Ford in particular.

          (2)  Fidelity  Retirement  Government Money Market Portfolio:  A money
               market mutual fund with a goal to preserve your investment,  keep
               a stable  price  and  provide  current  income.  This fund may be
               appropriate for participants who are seeking  high-quality  money
               market  securities  for which U. S.  government  or its  agencies
               guarantee timely payment of principal and interest.

          (3)  Fidelity  Intermediate  Bond Fund:  This is an income mutual fund
               with a goal to provide high current  income.  It invests in U. S.
               and foreign  bonds.  Select bonds are  considered  medium to high
               quality with an average maturity of 3-10 years.  This fund may be
               appropriate  for  someone  who is looking for income in the short
               term or to balance more growth-oriented choices in a portfolio.

          (4)  Fidelity Growth and Income  Portfolio:  This fund is a growth and
               income  mutual  fund with a goal to provide a high  total  return
               from a  combination  of current  income and  capital  growth.  It
               invests  primarily  in U. S. and foreign  stocks that pay current
               dividends and show potential  earnings growth. May also invest in
               some bonds. May be appropriate for the investor who is willing to
               ride out stock  market  ups and  downs to try to get  potentially
               high long-term return.

          (5)  Fidelity  Puritan  Fund:  This fund is a growth and income mutual
               fund with a goal to provide income while  preserving  investment.
               It invests in a wide variety of U. S. and foreign securities.  It
               includes  all types of bonds of any quality as well as common and
               preferred  stock.  May be  appropriate  for  someone  looking for
               income and who plans to invest long-term.

          (6)  Fidelity U. S. Equity Index Portfolio:  This fund is a growth and
               income mutual fund with a goal to duplicate the  composition  and
               return of the Standard and Poor's  composite index of 500 stocks.
               It invests  primarily in the 500  companies  that make up the S&P
               500. May be  appropriate  for someone who wants to try to achieve
               roughly the same performance as the overall U. S. stock market.
<PAGE>



    1. Description of the Plan, continued:

       e. Investment Programs and Participation, continued:

          (7)     Fidelity  Blue Chip Growth Fund:  This fund is a growth mutual
                  fund with a goal to increase the value of the investment  over
                  the long-term  through capital growth. It invests primarily in
                  common stocks of well known, established growth companies. May
                  be  appropriate  for someone who prefers  stocks of "household
                  name" companies and established companies with strong earnings
                  and future growth potential.

          (8)     Fidelity Contrafund:  This fund is a growth mutual fund with a
                  goal to increase the value of  investment  over the  long-term
                  through capital growth.  It invests primarily in common stocks
                  the  funds  manager  believes  are  undervalued  and  also  in
                  companies  that are  currently  out of  public  favor but show
                  potential  for capital  growth.  Such stocks may be subject to
                  more frequent and greater price  changes.  May be  appropriate
                  for someone  who wants to invest in the stock  market over the
                  long term and who is comfortable with the ups and downs of the
                  stock market.

          (9)     Fidelity  Growth  Company  Fund:  This fund is a growth mutual
                  fund with a goal to increase the value of investment  over the
                  long term  through  capital  growth.  It invests  primarily in
                  stocks of companies with earnings or gross sales that indicate
                  the potential for above average growth. May be appropriate for
                  someone  who is  interested  in  capital  growth  rather  than
                  current income and is willing to ride out stock market ups and
                  downs to try to get a higher return over the long term.

          (10)    Fidelity Magellan Fund: This fund is a growth mutual fund with
                  a goal to increase the value of investment  over the long term
                  through capital growth.  It invests primarily in common stocks
                  of small,  medium and large foreign and U. S.  companies  with
                  investments that are broadly diversified across many different
                  kinds of companies  and  industries.  May be  appropriate  for
                  someone  who will be  invested  in the fund over the long term
                  and who is  comfortable  with the ups and downs of the overall
                  stock market.

          (11)    Fidelity OTC Portfolio: This fund is a growth mutual fund with
                  a goal to increase the value of investment  over the long term
                  through  aggressive  capital growth.  It invests  primarily in
                  stocks traded in the "over-the-counter"  (OTC) market, but may
                  also include  preferred  stocks,  debt  securities,  and other
                  types of investments. May be appropriate for someone who has a
                  long term investing  horizon and who is  comfortable  with the
                  ups and downs of the stock market.

<PAGE>

    1..Description of the Plan, continued:

       e. Investment Programs and Participation, continued:

          (12) Fidelity  International  Growth and Income  Fund:  This fund is a
               growth and income mutual fund that invests internationally with a
               goal to  increase  the  value of  investment  over the long  term
               through capital growth while also providing  current  income.  It
               invests  primarily  in stock  that the fund  manager  feels  have
               growth possibilities.  It will keep at least 25 percent of assets
               invested in bonds for income.  Investments  may be made in assets
               in one country but will generally be spread in investments across
               at least six different countries.  May be appropriate for someone
               who wants to complement the performance of U. S. investments with
               that of investments overseas which may behave quite differently.

          (13) Fidelity  Overseas  Fund:  This fund is a growth mutual fund that
               invests  internationally  with a goal to  increase  the  value of
               investment  over  the  long  term  through  capital  growth.   It
               investment  primarily  in  stocks  and bonds of  companies  whose
               principal  business  activities are outside the U. S.  Sixty-five
               percent of the fund's total assets will be invested in securities
               from at least three different countries outside of North America.
               May be  appropriate  for  someone  who  wants to  complement  the
               performance  of  U.  S.  investments  with  that  of  investments
               overseas which may behave differently.

          (14) Fidelity Asset Manager:  This fund is an asset allocation  mutual
               fund with a goal to provide  high total  return with reduced risk
               over the long term.  It  invests in stocks,  bonds and short term
               instruments  of U. S.  and  foreign  issuers  including  those in
               emerging  markets.  The manager of this fund may gradually  shift
               assets from one type to another,  based on the current outlook of
               the various markets.  May be appropriate for someone who wants to
               diversify among stocks,  bonds and short term instruments and who
               can tolerate ups and downs in share price,  but does not want the
               burden of selecting individual securities.

          (15) Fidelity Asset Manager Growth:  This fund is an asset  allocation
               mutual fund with a goal to provide high total return.  It invests
               in stocks,  bonds and short term instruments of U. S. and foreign
               issuers. The manager of this fund may gradually shift assets from
               one type to another,  based on the current outlook of the various
               markets.  May be  appropriate  for someone who wants to diversify
               among  stocks,  bonds  and  short  term  instruments  and who can
               tolerate  ups and  downs  in share  price,  but does not want the
               burden of selecting individual
               securities.

 <PAGE>

    1. Description of the Plan, continued:

       e. Investment Programs and Participation, continued:

          (16) Fidelity Asset Manager Income:  This fund is an asset  allocation
               mutual  fund  with a goal to  provide  high  current  income.  It
               invests in stocks,  bonds and short term instruments of U. S. and
               foreign  issuers.  The  manager of the fund may  gradually  shift
               assets from one type to another  based on the current  outlook of
               the  various  markets.  May be  appropriate  for  someone  who is
               looking for immediate  income but who also wants the  opportunity
               to benefit if the stock market does well.

       f. Participant Loans:  Participants may borrow from their fund accounts a
          minimum of $1,000 and to a maximum of $50,000. Loan interest rates are
          set  monthly  but will not change  during  the term of the loan.  Loan
          transactions  are treated as a transfer  to/from the  investment  fund
          from/to the Cash/Loan  Fund.  The interest rate will be the prime rate
          as quoted in The Wall Street  Journal in the "Money Rates"  section of
          the paper as of the last business day of the month preceding the month
          in which the loan was taken.
          Principal and interest are paid ratably through payroll deductions.

       g. Payment of Benefits:  Benefits are payable  upon  termination  or upon
          normal retirement at age 65 in a cash lump-sum payment.


    2. Summary of Significant Accounting Policies:

       a. Basis of  Accounting:  The financial  statements of the Plan are
          prepared under the accrual method of accounting.

       b. Investments:  During 1995, the plan allowed its participants to direct
          their share of contributions and earnings to five different investment
          mediums which were held by Comerica  Bank.  These  investment  mediums
          were offered by Comerica Bank, the Plan's trustee,  and stated at fair
          value as of December 31,  1995.  On January 1, 1996,  all  investments
          under the Plan were transferred to Fidelity Investments.

          Since the transfer,  the Plan allows its  participants to direct their
          share of contributions  and earnings to sixteen  different  investment
          mediums, which are held by Fidelity Investments and are stated at fair
          value as of December 31, 1996. These investment mediums are offered by
          Fidelity Investments, the Plan's trustee.

<PAGE>

    2. Summary of Significant Accounting Policies, continued:

       b. Investments, continued: Purchases and sales of securities are recorded
          on a trade-date  basis.  Gains and losses on sales of  securities  are
          based on average cost.  Dividend income is recorded on the ex-dividend
          date and interest  income is recorded on the accrual  basis.  The Plan
          presents in the statements of changes in net assets available for plan
          benefits the net appreciation  (depreciation) in the fair value of its
          investments  which  consist  of the  realized  gains or losses and the
          unrealized appreciation (depreciation) on those investments

       c. Payment of Benefits:  Benefits are recorded when paid.

       d. Contributions:  Contributions  from  employees  and  the  Company  are
          recorded  in the period  that  payroll  deductions  are made from Plan
          participants.

       e. Use  of  Estimates:   The  preparation  of  financial   statements  in
          conformity  with generally  accepted  accounting  principles  requires
          management to make estimates and assumptions  that affect the reported
          amounts of assets and liabilities and disclosure of contingent  assets
          and  liabilities  at the  date  of the  financial  statements  and the
          reported amounts of revenues and expenses during the reporting period.
          Actual results could differ from those estimates.

       f. Risks and  Uncertainties:  The Plan  provides  for various  investment
          options in any combination of either equity or fixed income investment
          securities.  Investment  securities are exposed to various risks, such
          as  interest  rate,  market  and  credit.  Due to the  level  of  risk
          associated  with  certain  investment  securities  and  the  level  of
          uncertainty related to changes in the value of investment  securities,
          it is at least  reasonably  possible that changes in risks in the near
          term would materially  affect  participants'  account balances and the
          amounts reported in the statement of net assets available for benefits
          and the statement of changes in net assets available for benefits.

    3. Plan Termination:

       Although  it has not  expressed  any intent to do so, the Company has the
       right under the Plan to terminate  the Plan subject to the  provisions of
       ERISA. In the event of Plan  termination,  the plan committee will direct
       the  trustee to  distribute  the assets of the Plan to the  participants,
       former  participants and beneficiaries in accordance with their interests
       under the Plan.

<PAGE>

    4. Investments:

     a.   Net Appreciation (Depreciation ) in the Fair Value of Investments: The
          net  appreciation  (depreciation)  in the fair  value  of  investments
          (including  investments  bought and sold, as well as held,  during the
          year) for the year ended December 31, 1996:
                                                                     Net
                                                                 Appreciation
                                                                (Depreciation)
                                                                 in Fair Value
                                                                --------------
             Ford Stock Fund                                      $     22,516
             Retirement Government Money Market Portfolio                8,973
             Intermediate Bond Fund                                    (25,419)
             Growth and Income Portfolio                                17,371
             Puritan Fund                                                 (824)
             U. S. Equity Index Portfolio                              422,964
             Blue Chip Growth Fund                                      10,433
             Contrafund                                                 27,203
             Growth Company Fund                                         6,730
             Magellan Fund                                             (54,947)
             OTC Portfolio                                               1,473
             International Growth and Income Fund                        2,048
             Overseas Fund                                                 495
             Asset Manager                                                 119
             Asset Manager Growth                                          853
             Asset Manager Income                                          226
                                                                 -------------
                                                                 $     440,214
                                                                 =============




     b.   Fair Value of  Individual  Investments:  The fair value of  individual
          investments representing five percent or more of the Plan's net assets
          are as follows as of December 31, 1996:

             Ford Stock Fund                                        $   570,338
             Retirement Government Money Market Portfolio               906,832
             Intermediate Bond Fund                                     658,224
             U. S. Equity Index Portfolio                             2,343,094
             Contrafund                                                 470,749
             Magellan Fund                                            1,757,682
                                                                     ----------
                                                                    $ 6,706,919
                                                                    ===========




<PAGE>





    4. Investments, continued:

       c. Asset Value per Unit: The number of shares or units  contained in each
          investment  fund, the aggregate cost of shares of units and market
          value per share or unit as of December 31, 1996 is as follows:
                                                                     Market
                                                       Number of     Value
                                                       Shares or    per Share
                                                           Units       or Unit

          Ford Stock Fund                                55,211.863    $  10.33
          Retirement Government Money Market Portfolio  906,832.720        1.00
          Intermediate Bond                              65,299.708       10.08
          Growth and Income Portfolio                    10,130.270       30.73
          Puritan Fund                                    9,777.262       17.24
          U. S. Equity Index Portfolio                  115,423.361       20.30
          Blue Chip Growth Fund                          10,275.745       32.69
          Contrafund                                     11,168.432       42.15
          Growth Company Fund                             6,316.644       40.46
          Magellan Fund                                  21,793.943       80.65 
          OTC Portfolio                                   9,211.691       32.71
          International Growth and Income Fund            4,532.287       19.55
          Overseas Fund                                   4,396.575       30.84
          Asset Manager                                   2,305.332       16.47
          Asset Manager Growth                            3,887.347       16.35
          Asset Manager Income                            3,503.626       11.61


    5. Tax Status:

       The Internal Revenue Service has determined and informed the Company by a
       letter dated November 20, 1995,  that the Plan is in accordance  with the
       applicable  sections  of the  Internal  Revenue  Code.  The Plan has been
       amended  since  receiving the  determination  letter.  However,  the Plan
       administrator  believes  the  Plan is  designed  and is  currently  being
       operated in compliance  with the applicable  requirements of the Internal
       Revenue Code.



<PAGE>
<TABLE>
<CAPTION>
PRIMUS Automotive Financial Services, Inc. Prime Account 401(k)
Tax-Deferred Savings Plan
Item 27a - Schedule of Assets Held for Investment Purposes
as of December 31, 1996

                                                   (c)
               (b)                      Description of Investment,
        Identity of Issuer,               Including Maturity Date,                                                         (e)
        Borrower, Lessor                Rate of Interest, Collateral                                 (d)                  Current
(a)       or Similar Party                  Par or Maturity Value                                    Cost                  Value
- ---     -------------------             -------------------------------                         --------------        -------------
<S>     <C>                             <C>                                                     <C>                   <C>
*       Ford Motor Company              Ford Motor Company Common Stock, 55,212 shares          $      562,183        $     570,338

*       Fidelity                        Retirement Government Money Market Portfolio,
                                             906,832 units                                             906,832             906,832

*       Fidelity                        Intermediate Bond Fund, 65,300 units                           674,121             658,224

*       Fidelity                        Growth and Income Portfolio, 10,130 units                      295,118             311,302

*       Fidelity                        Puritan Fund, 9,777 units                                      169,241             168,561

*       Fidelity                        U. S. Equity Index Portfolio, 115,423 units                  1,956,733           2,343,094

*       Fidelity                        Blue Chip Growth Fund, 10,276 units                            325,042             335,913

*       Fidelity                        Contrafund, 11,168 units                                       445,251             470,749

*       Fidelity                        Growth Company Fund, 6,316 units                               249,678             255,573

*       Fidelity                        Magellan Fund, 21,794 units                                  1,785,539           1,757,682

*       Fidelity                        OTC Portfolio, 9,212 units                                     300,167             301,316

*       Fidelity                        International Growth and Income Fund, 4,532 units               86,590              88,607

*       Fidelity                        Overseas Fund, 4,397 units                                     135,093             135,591

*       Fidelity                        Asset Manager, 2,305 units                                      37,853              37,968

*       Fidelity                        Asset Manager Growth, 3,887 units                               62,734              63,558

*       Fidelity                        Asset Manager Income, 3,504 units                               40,463              40,679

        Plan participants               Loans receivable (6-9 percent)                                    -                317,551
                                                                                                 -------------        ------------

                                                                                                 $   8,032,638        $  8,763,538
                                                                                                 =============        ============

 *Party-in-interest

</TABLE>
<PAGE>
<TABLE>
<CAPTION>
PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan

Item 27d - Schedule of Reportable Transactions
for the year ended December 31, 1996
                                                                                                                  (h)
                                                                                                                Current
                                                                                       (f)                       Value
    (a)                                                   (c)       (d)      (e)     Expenses        (g)     of Asset on     (i)
 Identity of                    (b)                     Purchase   Selling  Lease  Incurred with    Cost     Transaction  Net Gain
Party Involved          Description of Asset              Price    Price    Rental  Transaction*  of Asset      Date      or (Loss)
- --------------          ----------------------          ---------  -------  ------ -------------- --------   ------------ ---------
<S>                     <C>                             <C>        <C>      <C>    <C>            <C>        <C>          <C>   
REPORTING
CRITERION I:             Any single transaction
                         in excess of five percent
                         of current value of plan
                         assets.

                         None.

REPORTING
CRITERION II:            Any series of transactions
                         in other than securities in
                         excess of five percent of the
                         current value of plan assets.

                         None.

REPORTING
CRITERION III:           Any series of transactions
                         in securities in excess of
                         five percent of current value
                         of plan assets.

  Ford Motor Company     Ford Motor Company Common Stock:
                           115 Purchases                 $ 378,740                                  $ 378,740  $ 378,740
  Fidelity               Retirement Government Money
                           Market Portfolio:
                           126 Purchases                 1,373,299                                  1,373,299  1,373,299
                           88 Sales                               $466,466                            466,466                -
  Fidelity               Intermediate Bond Fund:
                           108 Purchases                   893,703                                    893,703    893,703          
                           70 Sales                                214,699                            219,611             $(4,912)
  Fidelity               Growth and Income Portfolio:
                            100 Purchases                  350,870                                    350,870    350,870
  Fidelity               U. S. Equity Index Portfolio:
                            124 Purchases                2,472,344                                  2,472,344  2,472,344
                            93 Sales                               555,274                            515,611              39,663
  Fidelity               Blue Chip Fund Growth:
                            79 Purchases                   380,101                                    380,101    380,101

</TABLE>
<PAGE>
<TABLE>
<CAPTION>

PRIMUS Automotive Financial Services, Inc. Prime Account 401(k) Tax-Deferred Savings Plan

Item 27d - Schedule of Reportable Transactions, Continued
                                                                                                                                    
                                                                                                                   (h)
                                                                                                                Current
                                                                                       (f)                       Value
    (a)                                                 (c)        (d)      (e)      Expenses      (g)     of Asset on     (i)
 Identity of                    (b)                   Purchase    Selling  Lease   Incurred with   Cost     Transaction  Net Gain
Party Involved          Description of Asset            Price     Price    Rental   Transaction*  of Asset      Date      or (Loss)
- --------------          ------------------------      -------- --------- --------  -------------- ---------- ----------- ----------
<S>                     <C>                           <C>        <C>      <C>      <C>            <C>        <C>          <C>       
 
REPORTING
CRITERION III,
 Continued:
  Fidelity              Contrafund:
                         101 Purchases                $ 500,270                                   $  500,270 $ 500,270
  Fidelity              Growth Company Fund:
                         87 Purchases                   285,516                                      285,516   285,516
  Fidelity              Magellan Fund:
                         132 Purchases                2,222,955                                    2,222,955 2,222,955
                         106 Sales                               $416,116                            437,415              $(21,299)
  Fidelity              OTC Portfolio:
                         78 Purchases                   329,020                                      329,020   329,020

REPORTING
CRITERION IV:           Any transaction within the
                        plan year with  respect to
                        securities with or in 
                        conjunction with a person 
                        with whom any prior or
                        subsequent single five percent
                        security transactions within
                        the plan year took place.

                        None.

</TABLE>
Note A: Transactions already reported under Criterion I are not reported here.

*  Information  regarding  expenses  incurred  with  each  transaction  was  not
available from the trustee.




<PAGE>


Consent of Independent Accountants


Ford Motor Company

The American Road
Dearborn, Michigan

Re:  Ford Motor Company Registration Statement
     No. 33-58861

We  consent  to  the  incorporation  by  reference  in  the  above  Registration
Statements  of our report dated June 12, 1997, to the Board of Directors of Ford
Motor Company and PRIMUS Automotive Financial Services, Inc. with respect to the
financial  statements of the PRIMUS Automotive  Financial  Services,  Inc. Prime
Account 401(k) Tax Deferred  Savings Plan at December 31, 1996 and 1995, and for
the year ended  December  31, 1996,  which is included in this Annual  Report on
Form 11-K.





400 Renaissance Center

Detroit, Michigan 48243
June 25, 1997




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