FORD MOTOR CO
8-K, 1998-09-11
MOTOR VEHICLES & PASSENGER CAR BODIES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549





                                    FORM 8-K

                                 CURRENT REPORT




                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                         Date of Report September 11, 1998
                                        ------------------
                        (Date of earliest event reported)


                               FORD MOTOR COMPANY
                               ------------------
             (Exact name of registrant as specified in its charter)


                                    Delaware
                                    --------
                 (State or other jurisdiction of incorporation)


             1-3950                                 38-0549190
             ------                                 ----------
    (Commission File Number)              (IRS Employer Identification No.)


 The American Road, Dearborn,  Michigan                  48121
 --------------------------------------                  -----
(Address of principal executive offices)               (Zip Code)



    Registrant's telephone number, including area code 313-322-3000
                                                       ------------





<PAGE>


                                        -2-

Item 5.  Other Events.
- ---------------------

     News release dated September 11, 1998, filed as Exhibit 20 to this Current
Report on Form 8-K, is incorporated by reference herein.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.
- ---------------------------------------------------------------------------


                                    EXHIBITS
                                    --------

Designation            Description                  Method of Filing
- -----------            -----------                  ----------------

Exhibit 20             News release dated           Filed with this Report
                       September 11, 1998




                                    SIGNATURE
                                    ---------


     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized on the date indicated.


                                        FORD MOTOR COMPANY
                                        ------------------
                                           (Registrant)


Date:  September 11, 1998               By/s/Peter Sherry, Jr.
                                          --------------------
                                           Peter Sherry, Jr.
                                           Assistant Secretary



<PAGE>


                                       -3-

                                  EXHIBIT INDEX
                                  -------------


DESIGNATION                      DESCRIPTION                       PAGE
- -----------                      -----------                       ----

Exhibit 20                      News release dated
                                September 11, 1998

<PAGE>


FORD NEWS

Global News Bureau, The American Road, Dearborn, MI  48121
Telephone:  (313) 322-9600; Fax:  (313) 845-0570
Internet: http://media.ford.com
Contact:  Ian Slater                                       1-313-322-9600
          Roseanne Cerra (Broadcast)
          Francine Romine-MacBride
          Jim Cain



FORD'S ALEX TROTMAN TO RETIRE JAN. 1, 1999;
WILLIAM CLAY FORD, JR., ELECTED CHAIRMAN OF THE BOARD; JAC NASSER ELECTED
PRESIDENT AND CEO

THIS IS THE TIME FOR THE NEXT GENERATION TO LEAD US INTO THE 21ST CENTURY,
SAYS TROTMAN

DEARBORN, Mich., (Sept. 11) - Alex Trotman, Ford Motor Company chairman,
president and chief executive officer, has announced that he will retire on
Jan. 1, 1999, after 43 years with the company. Trotman, 65,  has been chairman,
president and chief executive officer since Nov. 1, 1993.

"We have made  tremendous  progress  with our  globalization  plans and with the
overall  improvements  in the  performance of the company since we embarked upon
Ford 2000. So, I have advised the Board that we should move our succession plans
forward  rather  than wait  until the end of next year,  which was our  original
estimate," said Trotman.

"The company has successfully  re-invented  itself over the past four years with
the  installation  of Ford 2000 into the daily  operations of the business.  The
next five years will require us to go to the next level, and continue to improve
and take competitive advantage of the changes we have made. I believe -- and the
Board agrees -- that this is the time for the next generation to take charge and
lead us into the 21st century," said Trotman.

<PAGE>
                                      -2-

William Clay Ford, Jr., the great grandson of Henry Ford, has been elected
chairman of the Board of Directors and Jac Nasser has been elected  president
and chief executive officer of Ford Motor Company, both effective on
Jan. 1, 1999. Effective immediately,  Nasser has been elected to the Board of
Directors.

"Over these past several months, the Board has discussed succession following my
retirement  and has  concluded  that the roles of the  chairman and of the chief
executive  officer should be separated,"  said Trotman.  "Jac is already running
the largest part of the company and, with Bill as chairman of the Board, we have
tremendous strength and continuity as we move forward."

All the  company  activities  that  report to Alex  Trotman  will  report to Jac
Nasser, together with the operations that report to Nasser today.

"It is an honor  to lead the  Board as its  chairman  and I know  full  well the
enormous  responsibilities  of that task," said Ford. "I sincerely  believe that
this  great  company  that has  achieved  so much in the past 95 years  also has
enormous  potential  yet to be  fulfilled.  I look forward to continuing to work
closely with Jac Nasser. We have established that the leadership of the Board of
Directors is under the chairman and the  leadership  of the company is under the
chief executive. We both believe that will make a strong partnership."

"Ford Motor Company is my heritage,  and has always been part of my life. I want
to serve this company to the very best of my ability. I intend to lead the Board
in its  support  for the  management  running  the  business.  My vision for the
company is product  leadership,  the highest quality and customer  satisfaction,
and environmental leadership. If we get these right, we will lead in shareholder

<PAGE>
                                      -3-

value. We recognize that we have multiple  bottom lines,  so shareholder  value,
customer  value and  leading in  corporate  citizenship  are  interwoven  as our
goals."

"Alex has  changed  the face and the  spirit of Ford  during his tenure as chief
executive  and,  indeed,  over his  entire  career,"  said  Nasser.  "Ford  2000
signifies  a new  beginning  to the way we run the  business  and our role is to
build on that strong foundation and carry it forward with energy, enthusiasm and
drive."

"The thanks of all our  shareholders  and  employees  should be extended to Alex
Trotman for the visionary  leadership  role he has played during these past five
years as he has driven the company to new  heights,"  Nasser  said.  "During his
tenure, we have built the strongest product line-up in our history,  our quality
levels are the best ever, and we have achieved record profits."

"This has been a marvelous period through which Alex has led the company.  Since
Nov. 1, 1993, when Alex became chairman,  the company's total shareholder return
has averaged about 25 percent annually.  In fact, the total return over the five
years has been 185 percent.  That beats the S & P 500 returns.  As a result, the
market  value of the  company  has nearly  tripled.  I know he and  Valerie  are
looking forward to the years ahead with great anticipation and pleasure."

Nasser continued: "The Ford team has made much progress toward our goals, but we
know we have much to do to achieve our goal of becoming the world's leading auto
company.  We must  continue  to develop  the  potential  of the  company and the
talents  of the many Ford  people  around  the  world so that we best  serve our
shareholders, our customers and society at large."

<PAGE>
                                      -4-

"Our  employee  team - 363,000  strong -- is  dedicated  to those goals and I am
proud to lead and work with all our employees to achieve and exceed them."

Ford Motor  Company was  founded on June 17,  1903,  and became a publicly  held
company on Jan. 16, 1956. In 1997,  the company  earned a record $6.9 billion on
revenues  of  $153.6  billion  from  its   automotive  and  financial   services
businesses. In the first half of 1998, the company reported net income of $3.895
billion.
                                            ###

NOTE TO EDITORS:

         Brief biographies of Messrs. Trotman, Ford and Nasser follow.

         NEWS BRIEFING:
         Messrs. Trotman, Ford and Nasser will meet with members of the media at
         11:00 a.m. in the Ford Motor Company Product Development Center
         showroom on Village Rd., west of Oakwood Blvd., in Dearborn, MI.

         There is a satellite feed of the news conference.
                  Time:  11:00-11:30 a.m. (EDT)
                  Coordinates:  KU Band, SBS6, Transponder 15, Audio 6.2/6.8.

         A listen only audio feed will be available by dialing 1-313-390-9053.

         Ford news  releases  and  photographs  are  available  on the Ford News
         Service website  (http://media.ford.com).  High-resolution  photographs
         may be  downloaded  from the website or from the Wieck Photo  DataBase,
         1-972-392-0888, at no charge.




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