FORD MOTOR CREDIT CO
424B3, 1997-03-27
PERSONAL CREDIT INSTITUTIONS
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PROSPECTUS Dated                     Pricing Supplement No. 43
March 1, 1997                        Effective March 31, 1997




                   U.S. $1,000,000,000        Rule 424(b)(3)
                                          Registration Statement
                FORD MOTOR CREDIT COMPANY     No. 33-62973   

              VARIABLE DENOMINATION FLOATING
                    RATE DEMAND NOTES


                    ------------------


                          Interest Rate Per Annun
                         -------------------------

Period        Tier One Notes   Tier Two Notes    Tier Three Notes
Beginning     Under $15,000    $15,000-$49,999   $50,000 and over
- ---------     --------------   ---------------   ----------------

03/31/97          5.08%             5.28%             5.48%      


  


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