FORD MOTOR CREDIT CO
424B3, 1997-05-08
PERSONAL CREDIT INSTITUTIONS
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                                                   PRICING SUPPLEMENT NO. 72
                                                   -------------------------
(To Prospectus  dated October 24, 1996 and 
Prospectus  Supplement  dated October 24, 1996)

                                   $60,000,000             Rule 424(b)(3)
                                                       Registration Statement
                                                           No. 033-64237
                                     [LOGO]

                            Ford Motor Credit Company
                     7.35% Redeemable Notes due May 15, 2012

                                   ----------

     The 7.35%  Redeemable  Notes due May 15, 2012 (the  "Notes")  are part of a
series of Medium-Term  Notes Due from 9 Months to 30 Years from Date of Issue of
Ford  Motor  Credit  Company  ("Ford  Credit")  described  in  the  accompanying
Prospectus  and  Prospectus  Supplement.  Interest  on the Notes will be payable
monthly in arrears on the 15th day of each month, commencing June 15, 1997, at a
per annum rate equal to 7.35%. The Notes will mature on May 15, 2012 and will be
subject to redemption  prior to maturity at the option of Ford Credit,  in whole
only, on May 15, 2002 at a price equal to 100% of the principal  amount  thereof
plus  accrued  interest  thereon.  The Notes will be issued in  book-entry  form
through the facilities of The Depository Trust Company in minimum  denominations
of $1,000 and integral multiples thereof.

     See  "Certain  Risk  Factors"  on page PS-3 of the Pricing  Supplement  for
certain risks that should be considered in connection  with an investment in the
Notes offered hereby.

                                   ----------

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR DISAPPROVED  BY THE SECURITIES AND
  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS THE
    SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
      PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PRICING SUPPLEMENT OR
        THE ACCOMPANYING PROSPECTUS  AND  PROSPECTUS  SUPPLEMENT. ANY
              REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                                   ----------

     The  Notes  will  be  sold to the  public  at  varying  prices  related  to
prevailing  market prices as determined by the several  Underwriters at the time
of sale. The net proceeds to Ford Credit,  before  deducting  expenses,  if any,
payable by Ford Credit,  will be 97.75% of the principal amount of Notes offered
hereby, or $58,650,000 in the aggregate. See "Supplemental Plan of Distribution"
herein.

<PAGE>
      The Notes are offered by the several Underwriters,  subject to prior sale,
when,  as and if issued to and  accepted  by them and  subject to certain  other
conditions.  The  Underwriters  reserve the right to withdraw,  cancel or modify
such  offer  and to  reject  orders  in whole or in part.  It is  expected  that
delivery of the Notes will be made in book-entry  form through the facilities of
The Depository Trust Company on or about May 15, 1997.

Merrill Lynch & Co.
               Smith Barney Inc.
                           PaineWebber Incorporated
                                         Legg Mason Wood Walker
                                              Incorporated
                                                              Piper Jaffray Inc.
                                   ----------

               The date of this Pricing Supplement is May 6, 1997.
<PAGE>
<PAGE 2>

                              AVAILABLE INFORMATION

     Ford Motor Credit Company ("Ford  Credit") and Ford Motor Company  ("Ford")
are subject to the informational  requirements of the Securities Exchange Act of
1934 and in accordance  therewith  file reports and other  information  with the
Securities and Exchange  Commission (the  "Commission").  Such reports and other
information  can be  inspected  and  copied at the public  reference  facilities
maintained by the Commission at 450 Fifth Street, N.W.,  Washington,  D.C. 20549
and at the following  Regional Offices of the Commission:  7 World Trade Center,
13th Floor,  New York,  New York 10048 and  Northwest  Atrium  Center,  500 West
Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such material can
be obtained  from the Public  Reference  Section of the  Commission at 450 Fifth
Street,  N.W.,  Washington,  D.C.  20549 at  prescribed  rates.  The  Commission
maintains a Web site that contains reports, proxy and information statements and
other  information  regarding  Ford and Ford Credit  (http://www.sec.gov).  Such
reports  and  other  information  concerning  Ford  Credit  and Ford can also be
inspected at the offices of the New York Stock Exchange,  Inc., 20 Broad Street,
New York,  New York 10005,  and The American  Stock  Exchange,  Inc., 86 Trinity
Place,  New  York,  New York  10006,  on which  certain  of Ford  Credit's  debt
securities are listed.

      Ford Credit has filed with the Commission a Registration  Statement  under
the Securities Act of 1933 with respect to its Debt Securities  described in the
accompanying  Prospectus,  including the Notes. This Pricing  Supplement and the
accompanying  Prospectus  and  Prospectus  Supplement  do not contain all of the
information  set  forth  in the  Registration  Statement  and the  exhibits  and
schedules  thereto,  certain portions of which have been omitted pursuant to the
rules and  regulations  of the  Commission.  The  information  so omitted may be
obtained from the Commission's principal office in Washington, D.C. upon payment
of the fees prescribed by the Commission.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     Ford Credit's  Annual  Report on Form 10-K for the year ended  December 31,
1995, Ford Credit's  Quarterly Reports on Form 10-Q for the quarters ended March
31, 1996, June 30, 1996 and September 30, 1996 and Ford Credit's Current Reports
on Form 8-K dated January 5, 1996, January 24, 1996, February 6, 1996, April 17,
1996, September 10, 1996, September 23, 1996, September 30, 1996 and October 16,
1996 are incorporated in the accompanying  Prospectus and Prospectus  Supplement
by reference.  All  documents  filed by Ford Credit  pursuant to Section  13(a),
13(c), 14 or 15(d) of the Securities  Exchange Act of 1934 after the date of the
accompanying  Prospectus and Prospectus  Supplement and prior to the termination
of the  offering  of the Notes  shall be deemed to be  incorporated  therein  by
reference and to be a part thereof from the date of filing such documents.  Such
reports include, and such documents may include, information concerning Ford, as
well as Ford Credit.

     Ford Credit  undertakes to provide  without charge to each person to whom a
copy of this Pricing  Supplement and the accompanying  Prospectus and Prospectus
Supplement  have been  delivered,  on the  written  or oral  request of any such
person, a copy of any or all of the documents  referred to above which have been
or may be  incorporated  by  reference  other than  exhibits to such  documents.
Written or  telephonic  requests for such  documents  should be directed to Ford
Motor Credit Company,  The American Road, Dearborn,  Michigan 48121,  Attention:
Public Affairs Department (Telephone 313-594-1096).

                                   ----------

     Information  relating  to the Notes  offered  hereby may be  obtained  from
Merrill Lynch, Pierce, Fenner & Smith Incorporated by calling 1-800-MERRILL.

                                      PS-2
<PAGE>
<PAGE 3>
                              CERTAIN RISK FACTORS

      This  Pricing  Supplement  does  not  describe  all  of  the  risks  of an
investment  in  the  Notes.  Ford  Credit  and  the  Underwriters  disclaim  any
responsibility  to advise  prospective  investors of such risks as they exist at
the  date of this  Pricing  Supplement  or as they  change  from  time to  time.
Prospective  investors  should consult their own financial and legal advisors as
to the risks  entailed  by an  investment  in the Notes and the  suitability  of
investing in the Notes in light of their particular  circumstances.  Prospective
investors  should be able to bear the  redemption and other risks relating to an
investment in the Notes.

      Ford  Credit may be expected  to redeem the Notes on the  Redemption  Date
specified  below  if  prevailing  interest  rates  on the  Redemption  Date  are
anticipated  to be  lower  than  the  rate  borne  by the  Notes.  Upon any such
redemption,  registered  holders (and beneficial  owners) of the Notes generally
will not be able to reinvest the redemption proceeds in a comparable security at
an  effective  interest  rate  as  high  as the  interest  rate  on  the  Notes.
Accordingly, prospective investors should consider the related reinvestment risk
in light of other  investments  available  at the time of an  investment  in the
Notes.

      The  ability of Ford Credit to redeem the Notes at its option is likely to
affect the market value of the Notes.  In  particular,  as the  Redemption  Date
approaches,  the market value of the Notes generally will not rise substantially
above the redemption price because of such optional redemption feature.


                        SUPPLEMENTAL DESCRIPTION OF NOTES

      The following  description  of the  particular  terms of the Notes offered
hereby  supplements,  and to the extent  inconsistent  therewith  replaces,  the
description  of the general terms and  provisions of the  Medium-Term  Notes Due
from 9 Months to 30 Years from Date of Issue as set forth and  described  in the
accompanying   Prospectus  and  Prospectus  Supplement,   to  which  description
reference is hereby made.

      The 7.35%  Redeemable  Notes due May 15, 2012 (the "Notes") are Fixed Rate
Notes (as defined in the accompanying  Prospectus  Supplement) and are part of a
series of Medium-Term  Notes Due from 9 Months to 30 Years from Date of Issue of
Ford Credit described in the accompanying  Prospectus and Prospectus Supplement.
Interest on the Notes will be payable monthly in arrears on the 15th day of each
month (each,  an "Interest  Payment  Date"),  commencing June 15, 1997, at a per
annum  rate  equal to  7.35%,  to the  persons  in whose  names  the  Notes  are
registered  at the close of  business on the first day of the  applicable  month
(each, a "Regular Record Date").

     The Notes will mature on May 15,  2012.  However,  prior to  maturity,  the
Notes will be subject to redemption at the option of Ford Credit, in whole only,
on May 15, 2002 (the "Redemption  Date"), upon not less than 30 nor more than 60
days' prior written  notice in the manner  provided in the Indenture (as defined
in the  accompanying  Prospectus),  at a price  equal  to 100% of the  principal
amount thereof plus accrued interest thereon.

      Interest  rates on  issuances  offered by Ford Credit with  respect to its
Medium-Term  Notes Due from 9 Months to 30 Years  from Date of Issue may  differ
depending on, among other things,  the aggregate  principal  amount purchased in
any single transaction.

      The Notes will be issued in book-entry  form through the facilities of The
Depository  Trust  Company  in  minimum  denominations  of $1,000  and  integral
multiples thereof.  Except as otherwise provided in the accompanying  Prospectus
Supplement,  owners of beneficial  interests in Notes issued in book-entry  form
will not be entitled to have Notes  registered in their names,  will not receive
or be entitled to receive physical delivery of Notes in definitive form and will
not be  considered  the owners or holders  thereof  under the  Indenture.  For a
description  of The  Depository  Trust  Company and the terms of the  depositary
arrangements  relating to payments,  transfers,  redemptions,  notices and other
matters,  see  "Description  of  Notes--Book-Entry  Notes"  in the  accompanying
Prospectus Supplement.
                                     PS-3<PAGE>
<PAGE 4>

                        SUPPLEMENTAL PLAN OF DISTRIBUTION

      Subject  to the terms  and  conditions  set forth in the Terms  Agreement,
dated May 6, 1997, and the Sales Agency Agreement,  dated October 24, 1996, Ford
Credit  has  agreed  to  sell  to  each of the  Underwriters  named  below  (the
"Underwriters"),  and each of the Underwriters,  for whom Merrill Lynch, Pierce,
Fenner & Smith Incorporated is acting as representative, has severally agreed to
purchase,  the respective  principal  amount of the Notes set forth opposite its
name below at a price equal to 97.75% of the principal amount thereof:


                                                            Principal Amount
                 Underwriter                                    of Notes
                 -----------                                 ---------------
    Merrill Lynch, Pierce, Fenner & Smith
                 Incorporated.............................     $25,000,000
    Smith Barney Inc......................................      15,000,000
    PaineWebber Incorporated..............................      10,000,000
    Legg Mason Wood Walker, Incorporated..................       5,000,000
    Piper Jaffray Inc.....................................       5,000,000
                                                               -----------
                 Total....................................     $60,000,000
                                                               ===========
                              
     The  Underwriters  have  advised Ford Credit that they propose to offer the
Notes from time to time for sale, in negotiated  transactions  or otherwise,  at
prices  determined  at the  time of  sale.  The  Underwriters  may  effect  such
transactions by selling Notes to or through dealers and such dealers may receive
compensation in the form of underwriting  discounts,  concessions or commissions
from an  Underwriter,  in an amount not to exceed 2% of the principal  amount of
such  Notes.  The  Underwriters  and  any  dealers  that  participate  with  the
Underwriters in the distribution of the Notes may be deemed to be "underwriters"
within the meaning of the Securities Act of 1933 (the "Securities Act"), and any
discounts or commissions  received by them and any profit on the resale of Notes
by them may be deemed to be underwriting compensation.

      Ford  Credit has agreed to  indemnify  the  several  Underwriters  against
certain liabilities,  including  liabilities under the Securities Act. See "Plan
of Distribution" in the accompanying Prospectus and Prospectus Supplement.

                                      PS-4
<PAGE>
<PAGE 5>
================================================================================
   No dealer,  salesperson or other  individual has been  authorized to give any
information  or to make  any  representations  other  than  those  contained  or
incorporated  by reference in this Pricing  Supplement,  the  Prospectus  or the
Prospectus  Supplement  in  connection  with  the  offer  made by  this  Pricing
Supplement,  the Prospectus and the Prospectus Supplement and, if given or made,
such  information  or  representations  must not be relied  upon as having  been
authorized  by Ford Credit or the  Underwriters.  Neither  the  delivery of this
Pricing  Supplement,  the Prospectus or the  Prospectus  Supplement nor any sale
made hereunder or thereunder shall under any circumstances create an implication
that there has not been any change in the affairs of Ford Credit  since the date
hereof or thereof.  This Pricing  Supplement,  the Prospectus and the Prospectus
Supplement  do  not  constitute  an  offer  or  solicitation  by  anyone  in any
jurisdiction  in which such offer or  solicitation is not authorized or in which
the person  making such offer or  solicitation  is not  qualified to do so or to
anyone to whom it is unlawful to make such offer or solicitation.

                              -------------------
                                TABLE OF CONTENTS
                                                                        Page
                                                                        ----
                               PRICING SUPPLEMENT

Available Information ...........................................       PS-2
Incorporation of Certain Documents
  by Reference ..................................................       PS-2
Certain Risk Factors ............................................       PS-3
Supplemental Description of Notes ...............................       PS-3
Supplemental Plan of Distribution ...............................       PS-4

                              PROSPECTUS SUPPLEMENT
Description of Notes ............................................       S-2
Special Provisions Relating to Foreign
  Currency Notes ................................................       S-11
Foreign Currency Risks ..........................................       S-13
United States Taxation ..........................................       S-14
Plan of Distribution ............................................       S-23

                                   PROSPECTUS
Available Information ...........................................          2
Incorporation of Certain Documents
  by Reference ..................................................          2
Information Concerning Ford Credit ..............................          3
Information Concerning Ford .....................................          3
Use of Proceeds .................................................          4
Description of Debt Securities ..................................          4
Plan of Distribution ............................................          9
Legal Opinions ..................................................         10
Experts .........................................................         10
================================================================================

                                   $60,000,000

                                     [LOGO]

                           Ford Motor Credit Company

                             7.35% Redeemable Notes
                                due May 15, 2012
                               ------------------
                               PRICING SUPPLEMENT
                               ------------------

                               Merrill Lynch & Co.
                                Smith Barney Inc.
                            PaineWebber Incorporated
                     Legg Mason Wood Walker Incorporated
                               Piper Jaffray Inc.

                                   May 6, 1997
================================================================================




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