FIRST FRANKLIN FINANCIAL CORP
10-Q, 1995-05-12
PERSONAL CREDIT INSTITUTIONS
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<PAGE>
                         SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C.  20549
                             -----------------------                      

                                    FORM 10-Q


(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

               For the Quarterly Period Ended March 31, 1995

                                    OR

(  ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

          For the transition period from __________  to __________    



                         ------------------------------                       
                         Commission File Number 2-27985
                         ------------------------------



                      1st Franklin Financial Corporation

   A Georgia Corporation                 I.R.S. Employer No. 58-0521233     

                           213 East Tugalo Street
                             Post Office Box 880
                           Toccoa, Georgia  30577
                               (706) 886-7571


                       -----------------------------                          


Indicate by check mark whether the registrant:  (1)  has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and  (2) has been subject to
such filing requirements for the past 90 days.    Yes   X   No     

Indicate the number of shares outstanding of each of the issuer's classes
of common stock, as of the latest practicable date.


                Class                          Outstanding at April 30, 1995
- --------------------------------------         -----------------------------
Common Stock, par value $100 per share                  1,700 Shares
<PAGE>
                      PART I.  FINANCIAL INFORMATION

ITEM 1.   Financial Statements:

          The following financial statements required hereunder are 
          incorporated by reference from the Company's Quarterly Report 
          to Investors for the Three Months Ended March 31, 1995. 
          See Exhibit 19

               Consolidated Statements of Financial Position:
                    March 31, 1995 and December 31, 1994

               Consolidated Statements of Income:
                    Quarters Ended March 31, 1995 and March 31, 1994

               Consolidated Statements of Cash Flows:
                    Quarters Ended March 31, 1995 and March 31, 1994

               Notes to Consolidated Financial Statements



ITEM 2.   Managements' Discussion and Analysis of Financial Condition and 
          Results of Operations.

          The information required hereunder is set forth under "Management's
          Letter" of the Company's Quarterly Report to Investors for the 
          Three Months Ended March 31, 1995.  See Exhibit 19




                        PART II.  OTHER INFORMATION


ITEM 6.   Exhibits and Reports on Form 8-K

          (a)  Exhibits:
                    19   Quarterly Report to Investors for the Three Months
                         Ended March 31, 1995.
                    27   Financial Data Schedule

          (b)  Reports on Form 8-K:
                    No reports on Form 8-K were filed during the quarter
                    ended March 31,1995.

<PAGE>
                                SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                     1st FRANKLIN  FINANCIAL CORPORATION 
                                     -----------------------------------   
                                                 Registrant


                                             Ben F. Cheek, III     
                                           --------------------    
                                             Chairman of Board


                                              A. Roger Guimond      
                               ------------------------------------------
                               Vice President and Chief Financial Officer






Date:  May 12, 1995
<PAGE>

<PAGE>



                    1st FRANKLIN FINANCIAL CORPORATION

                             INDEX TO EXHIBITS


Exhibit No.                                                      Page No. 

   19        Quarterly Report to Investors for the Three 
               Months Ended March 31, 1995 ....................     4
     
   27        Financial Data Schedule...........................    13

<PAGE>

<PAGE>

                                                              Exhibit 19









                                      1st
                                    FRANKLIN
                                   FINANCIAL
                                  CORPORATION


                                   QUARTERLY
                              REPORT TO INVESTORS
                                    FOR THE
                              THREE MONTHS ENDED
                                MARCH 31, 1995
<PAGE>
                              MANAGEMENT'S LETTER

Total assets of the Company grew $14,570,882 (11%) during the first three 
months of 1995 mainly due to increases in cash and cash equivalents and
increases in investment securities.  Cash and cash equivalents increased
$11,997,396 (179%) due to increases in the sales of the Company's debt 
securities and increases in loan payments.

The Company's investment portfolio increased $3,743,622 (28%) primarily 
because of increases in funds invested by the Company's insurance 
subsidiaries.  The additional funds were invested in securities designated 
as "held to maturity" which are carried at amortized cost, as Management 
has both the ability and intent to hold these securities to maturity.  
Improvement in bond market values during the quarter just ended also 
contributed to the increase in the portfolio as the carrying value of 
investment securities designated as "available for sale"  increased 4%.

The aforementioned increase in sales of the Company's public debt securities
caused senior debt and subordinated debt to increase $14,261,794 (16%) during
the period just ended.  Other liabilities decreased $2,095,077 (28%) due to
disbursement of the 1994 incentive bonus in February.

Total revenues increased $1,223,720 (10%) during the quarter ended March 31,
1995 as compared to the same quarter in 1994 primarily due to increases in 
interest income.  Average net receivables were $121,546,602 as compared to 
$109,424,530 during the comparable periods and interest earned on loans 
increased $632,034 (8%) as a direct result of this growth in average net 
outstanding receivables.  Interest income from investments increased $191,665
(93%) as a result of the surplus cash generated during the quarter just ended
being invested in short-term instruments and the previously discussed 
increases in investment debt securities by the Company's insurance 
subsidiaries.

The higher level of average net receivables during the first quarter of 1995
also led to a $317,368 (11%) increase in net insurance income.  Changes in 
net insurance income generally correspond to changes in the level of average 
net receivables outstanding.  Increases in average net receivables normally 
lead to higher levels of insurance in force which increases insurance income.

Interest expense increased $377,893 (29%) during the comparable periods due 
to the aforementioned increase in the Company's debt securities issued and 
an increase in borrowing cost.  Higer interest rates caused borrowing costs 
to increase to 6.91% during the quarter ended March 31, 1995 as compared to 
6.28% during the quarter ended March 31, 1994.

Net charge-offs increased $151,792 (28%) during the quarter just ended as 
compared to the same period a year ago, mainly due to the aforementioned 
increase in average receivables outstanding and increases in bankruptcies.
This increase in net charge-offs caused the Company's provision for loan 
losses to increase $123,495 (24%) during the comparable periods.

Other operating expenses increased $555,516 (8%) during the quarter ended 
March 31, 1995 as compared to the same quarter a year ago.  Higher payroll 
and employee benefit costs, increases in rent expense, telephone expense,
advertising, computer expense and legal and audit expenses are factors 
primarily responsible for the increase in other operating expenses.
<PAGE>
Effective income tax rates were 30.5% and 31.8% for the quarters ended 
March 31, 1995 and 1994, respectively.  Certain tax benefits provided by law 
to life insurance companies substantially reduce the life insurance 
subsidiary's effective tax rate and thus decreases the Company's general tax 
rate below statutory rates.  The increase in the effective rate for the 
quarter just ended was mainly due to the Company and the property insurance 
subsidiary, which are taxed at higher rates, earning a larger portion of 
pretax income as compared to the prior year.

Liquidity requirements of the Company are financed through the collection of
receivables and through the issuance of public debt securities.  Net cash 
flows from financing activities, excluding bank borrowings, increased 
$8,218,846 during the first quarter of 1995 as compared to the same period a
year ago and collections on loans increased $1,089,459 over the same period.
In addition to the securities program, the Company has two external sources 
of funds through the use of two Credit Agreements.  One agreement provides 
for available borrowings of $21,000,000.  Available borrowings were 
$21,000,000 and $20,626,000 at March 31, 1995 and December 31, 1994, 
respectively, relating to this agreement.  Another agreement provides for 
an additional $2,000,000 for general operating purposes.  Available 
borrowings under this agreement were $2,000,000 at March 31, 1995 and 
December 31, 1994.

Liquidity was not adversely affected by delinquent accounts even though the 
percentage of outstanding receivables 60 days or more past due increased to 
4.1% of receivables at March 31, 1994 from 4.0% of receivables at 
December 31, 1993.

The Company's 1994 Annual Report reported various legal proceedings pending 
against the Company in the state of Alabama alleging different violations of
Alabama consumer lending laws and violations in connection with the sale of 
credit insurance and loan refinancing.  All of the actions are still in their
early stages and their outcome currently is not determinable.  The financial
condition and operating results of the Company could be materially affected 
in the event of an unfavorable outcome.  However, Management believes that 
the Company's Alabama operations are in compliance with applicable 
regulations and that the actions are without merit.  The Company is 
diligently contesting them.

<PAGE>
                       1st FRANKLIN FINANCIAL CORPORATION
                 CONSOLIDATED STATEMENTS OF FINANCIAL POSITION


                                                 March 31,       December 31,
                                                 --------        -----------
                                                   1995              1994
                                                (Unaudited)       (Audited)

                                     ASSETS

CASH AND CASH EQUIVALENTS. . . . . . . .       $ 18,686,940     $  6,689,544 
                                               ------------     ------------

LOANS, net . . . . . . . . . . . . . . .        108,294,270      108,667,175 
                                               ------------     ------------
INVESTMENT SECURITIES:
  Available for Sale, at market value. .         13,170,869       12,651,527 
  Held to Maturity, at amortized cost. .          3,921,424          697,144
                                               ------------     ------------ 
                                                 17,092,293       13,348,671
                                               ------------     ------------ 

OTHER ASSETS . . . . . . . . . . . . . .          6,965,636        7,762,867
                                               ------------     ------------
 

         TOTAL ASSETS. . . . . . . . . .       $151,039,139     $136,468,257
                                               ============     ============ 



                     LIABILITIES  AND STOCKHOLDERS' EQUITY

SENIOR DEBT. . . . . . . . . . . . . . .       $ 78,384,436     $ 66,677,289 
OTHER LIABILITIES. . . . . . . . . . . .          5,487,756        7,582,833 
SUBORDINATED DEBT. . . . . . . . . . . .         24,157,303       21,602,656
                                               ------------     ------------
 
     Total Liabilities . . . . . . . . .        108,029,495       95,862,778 
                                               ------------     ------------
STOCKHOLDERS' EQUITY:
  Common Stock . . . . . . . . . . . . .            170,000          170,000 
  Net Unrealized Gain (Loss) on
     Investment Securities Available 
     for Sale. . . . . . . . . . . . . .           (303,436)        (693,457)
  Retained Earnings. . . . . . . . . . .         43,143,080       41,128,936
                                               ------------     ------------ 
     Total Stockholders' Equity. . . . .         43,009,644       40,605,479 
                                               ------------     ------------
         TOTAL LIABILITIES AND 
             STOCKHOLDERS' EQUITY. . . .       $151,039,139     $136,468,257 
                                               ============     ============



        The accompanying Notes to Consolidated Financial Statements are
                     an integral part of these statements.
<PAGE>
                       1st FRANKLIN FINANCIAL CORPORATION

                       CONSOLIDATED STATEMENTS OF INCOME 


                                                    Three Months Ended          
                                                         March 31
                                                       (Unaudited)
                                              ------------------------------
                                                  1995               1994  
                                                  ----               ----

INTEREST INCOME. . . . . . . . . . . . . . .  $ 9,200,263        $ 8,376,564

INTEREST EXPENSE . . . . . . . . . . . . . .    1,695,050          1,317,157
                                              -----------        -----------
NET INTEREST INCOME. . . . . . . . . . . . .    7,505,213          7,059,407
                                     
       Provision for Loan Losses . . . . . .      645,437            521,942
                                              -----------        -----------
NET INTEREST INCOME AFTER
   PROVISION FOR LOAN LOSSES . . . . . . . .    6,859,776          6,537,465
                                              -----------        -----------

NET INSURANCE INCOME . . . . . . . . . . . .    3,160,715          2,843,347
                                              -----------        -----------

OTHER REVENUE. . . . . . . . . . . . . . . .       99,274             87,982
                                              -----------        -----------
OTHER OPERATING EXPENSES:
       Personnel Expense . . . . . . . . . .    4,343,417          4,015,805
       Occupancy . . . . . . . . . . . . . .      943,497            881,277
       Other . . . . . . . . . . . . . . . .    1,933,069          1,767,385
                                              -----------        -----------
          Total. . . . . . . . . . . . . . .    7,219,983          6,664,467
                                              -----------        -----------

INCOME BEFORE INCOME TAXES . . . . . . . . .    2,899,782          2,804,327

       Provision for Income Taxes. . . . . .      885,638            893,111
                                              -----------        -----------

NET INCOME . . . . . . . . . . . . . . . . .    2,014,144          1,911,216

RETAINED EARNINGS, beginning of period . . .   41,128,936         34,220,868
                                              -----------        -----------
RETAINED EARNINGS, end of period . . . . . .  $43,143,080        $36,132,084
                                              ===========        ===========

EARNINGS PER SHARE (1,700 shares 
  outstanding all periods) . . . . . . . . .  $  1,184.79        $  1,124.24
                                              ===========        ===========


        The accompanying Notes to Consolidated Financial Statements are
                     an integral part of these statements.
<PAGE>
                       1st FRANKLIN FINANCIAL CORPORATION

                     CONSOLIDATED STATEMENTS OF CASH FLOWS

                Increase (Decrease) in Cash and Cash Equivalents


                                                       Three Months Ended    
                                                            March 31
                                                  -------------------------- 
                                                           (Unaudited)        
                                                       1995          1994     
                                                  ------------  ------------
CASH FLOWS FROM OPERATING ACTIVITIES:
      Net Income . . . . . . . . . . . . . . .    $  2,014,144  $  1,911,216 
      Adjustments to reconcile net income 
        to net cash provided by 
        operating activities:
          Provision for Loan Losses. . . . . .         645,437       521,942 
          Depreciation and Amortization. . . .         256,092       240,090 
          Other, net . . . . . . . . . . . . .         (15,620)      (15,388)
          Decrease in Miscellaneous assets . .         623,671       648,810 
          (Decrease) in Accounts Payable and 
               Accrued Expenses. . . . . . . .      (2,095,077)   (1,696,080)
                                                  ------------  ------------
              Net Cash Provided by 
                Operating Activities . . . . .       1,428,647     1,610,590 
                                                  ------------  ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
      Loans Originated or purchased. . . . . .     (21,905,562)  (21,127,626)
      Loan Payments. . . . . . . . . . . . . .      21,633,030    20,543,571 
      Purchases of marketable debt securities.      (3,222,735)   (1,217,405)
      Sales of marketable securities . . . . .              --       103,897 
      Redemptions of securities. . . . . . . .              --       300,000 
      Other, net . . . . . . . . . . . . . . .        (197,778)     (180,927)
                                                  ------------  ------------
              Net Cash Provided by 
                Operating Activities . . . . .      (3,693,045)   (1,578,490)
                                                  ------------  ------------
CASH FLOWS FROM FINANCING ACTIVITIES:
      Increase (decrease) in Senior Debt . . .      11,707,147      (296,655)
      Subordinated Debt Issued . . . . . . . .       3,797,319     1,437,375 
      Subordinated Debt redeemed . . . . . . .      (1,242,672)   (1,500,328)
                                                  ------------  ------------
              Net Cash Provided by 
                Financing Activities . . . . .      14,261,794      (359,608)
                                                  ------------  ------------
NET INCREASE (DECREASE) IN CASH
      AND CASH EQUIVALENTS . . . . . . . . . .      11,997,396      (327,508)

CASH AND CASH EQUIVALENTS, beginning . . . . .       6,689,544     5,827,748 
                                                  ------------  ------------
CASH AND CASH EQUIVALENTS, ending. . . . . . .    $ 18,686,940  $  5,500,240 
                                                  ============  ============

Cash Paid during the period for: Interest. . .    $  1,631,380  $  1,290,427 
                                 Income Taxes.          77,000       190,000 


        The accompanying Notes to Consolidated Financial Statements are
                     an integral part of these statements.
<PAGE>
                                    -NOTES-

1.      The accompanying interim financial information of 1st Franklin 
        Financial Corporation and subsidiaries (the Company) should be read 
        in conjunction with the annual financial statements and notes thereto
        as of December 31, 1994 and for the years then ended included in the
        Company's December 31, 1994 Annual Report.  

2.      Effective December 31, 1994, 1st Franklin Corporation (formerly the 
        Parent of the Company) was merged into the Company, with the Company
        being the surviving corporation.  All financial data for prior years
        have been restated to reflect results of the merger.

3.      In the opinion of Management of the Company, the accompanying 
        consolidated financial statements contain all adjustments (consisting
        of only normal recurring accruals) necessary to present fairly the 
        Company's financial position as of March 31, 1995, and December 31, 
        1994, and the results of its operations and its cash flows for the 
        three months ended March 31, 1995 and 1994.  While certain 
        information and footnote disclosures normally included in financial 
        statements prepared in accordance with generally accepted accounting
        principles have been condensed or omitted pursuant to the rules and 
        regulations of the Securities and Exchange Commission, the Company 
        believes that the disclosures herein are adequate to make the 
        information presented not misleading.

4.      The results of operations for the three months ended March 31, 1995,
        are not necessarily indicative of the results to be expected for the
        full fiscal year.

5.      The computation of Earnings per Share is self-evident from the 
        Consolidated Statement of Income and Retained Earnings.
<PAGE>
                               BRANCH OPERATIONS

                   Jarrell Coffee   . . . .Vice President
                   Jack Coker . . . . . . .Vice President
                   Isabel Vickery . . . . .Vice President

                                 SUPERVISORS

Richard Asmussen           Donald Floyd                Melvin Osley
Robert Canfield            Jack Hobgood                Dale Palmer
Susie Cantrell             Judy Landon                 David Reynolds
Donald Carter              Tommy Lennon                Bob Seawright
Mike Culpepper             Dianne Moore                Joe Seale
Jimmy Davis                Ronnie Morrow               Timothy Schmotz
Tony Ellison                                           Gaines Snow

                                    OFFICES

Alabama Offices:            Georgia Offices:           Georgia Offices:
- ---------------             ---------------            ---------------
Alexander City              Carrollton                 McRae
Arab                        Cartersville               Milledgeville
Athens                      Cedartown                  Monroe
Bessemer                    Chatsworth                 Montezuma
Birmingham                  Clarkesville               Monticello
Clanton                     Claxton                    Moultrie
Cullman                     Clayton                    Nashville
Decatur                     Cleveland                  Newnan
Dothan                      Cochran                    Perry
Enterprise                  Commerce                   Rome
Florence                    Conyers                    Royston
Gadsden                     Cordele                    Savannah
Huntsville                  Cornelia                   Statesboro
Jasper                      Covington                  Swainsboro
Ozark                       Cumming                    Sylvania
Prattville                  Dallas                     Sylvester
Russellville                Douglas                    Thomaston
Scottsboro                  Douglasville               Thomson
Selma                       Eastman                    Tifton
Sylacauga                   Elberton                   Toccoa
Troy                        Ellijay                    Valdosta
Tuscaloosa                  Forsyth                    Vidalia
                            Fort Valley                Warner Robins
Georgia Offices:            Gainesville                Washington
- ---------------             Garden City                Winder
Adel                        Georgetown
Albany                      Griffin                    South Carolina Offices:
Alma                        Hartwell                   ----------------------
Americus                    Hawkinsville               Aiken
Athens                      Hazlehurst                 Anderson
Barnesville                 Hinesville                 Cayce
Baxley                      Hogansville                Clemson
Blue Ridge                  Jackson                    Greenwood
Bremen                      Jasper                     Laurens
Brunswick                   Jefferson                  Orangeburg
Buford                      Jesup                      Seneca
Butler                      Lavonia                    Union
Cairo                       Lawrenceville              York
Calhoun                     Madison                 
Canton                      Manchester
                            McDonough
<PAGE>
                                   DIRECTORS

                                W. Richard Acree
                          President, Acree Oil Company

                               Ben F. Cheek, III
                      Chairman and Chief Executive Officer
                       1st Franklin Financial Corporation

                                Lorene M. Cheek
                                   Homemaker

                                Jack D. Stovall
                   President, Stovall Building Supplies, Inc.

                             Dr. Robert E. Thompson
                            Physician, Toccoa Clinic

                               EXECUTIVE OFFICERS

                               Ben F. Cheek, III
                      Chairman and Chief Executive Officer

                                T. Bruce Childs
                     President and Chief Operating Officer

                                A. Roger Guimond
                   Vice President and Chief Financial Officer

                                  Lynn E. Cox
                                   Secretary

                                 Linda L. Sessa
                                   Treasurer

                               INVESTMENT CENTER

                                  Lynn E. Cox
                               Account Executive

                                Phoebe P. Martin
                               Account Executive

                                Sandra N. Oliver
                                  New Accounts

                                    COUNSEL

                           Jones, Day, Reavis & Pogue
                           3500 One Peachtree Center
                           303 Peachtree Street, N.E.
                          Atlanta, Georgia  30308-3242

                                    AUDITORS

                              Arthur Andersen LLP
                           133 Peachtree Street, N.E.
                            Atlanta, Georgia  30303
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               MAR-31-1995
<CASH>                                      18,686,940
<SECURITIES>                                17,092,293
<RECEIVABLES>                              138,264,532
<ALLOWANCES>                                 4,033,804
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0
<PP&E>                                       7,850,775
<DEPRECIATION>                               5,109,831
<TOTAL-ASSETS>                             151,039,139
<CURRENT-LIABILITIES>                       83,872,192
<BONDS>                                    102,212,477
<COMMON>                                       170,000
                                0
                                          0
<OTHER-SE>                                  42,839,644
<TOTAL-LIABILITY-AND-EQUITY>               151,039,139
<SALES>                                              0
<TOTAL-REVENUES>                            13,370,037
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                             7,219,983
<LOSS-PROVISION>                               645,437
<INTEREST-EXPENSE>                           1,695,050
<INCOME-PRETAX>                              2,899,782
<INCOME-TAX>                                   885,638
<INCOME-CONTINUING>                          2,014,144
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 2,014,144
<EPS-PRIMARY>                                 1,184.79
<EPS-DILUTED>                                        0
        

</TABLE>


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