FIRST FRANKLIN FINANCIAL CORP
10-K, 2000-03-29
PERSONAL CREDIT INSTITUTIONS
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                       SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                 FORM 10-K

                        ------------------------------

(X)  ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

                  For the fiscal year ended December 31, 1999

                                    OR

( )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                  EXCHANGE ACT OF 1934

           For the transition period from __________to _________


                        ------------------------------


                        Commission File Number 2-27985


                      1st FRANKLIN FINANCIAL CORPORATION
            (Exact name of registrant as specified in its charter)


                  Georgia                          58-0521233
      -------------------------------         -------------------
      (State or other jurisdiction of          (I.R.S. Employer
       incorporation or organization)         Identification No.)

            213 East Tugalo Street
             Post Office Box 880
               Toccoa, Georgia                        30577
   (Address of principal executive offices)       (Zip Code)


    Registrant's telephone number, including area code:  (706) 886-7571

       Securities registered pursuant to Section 12(b) of the Act:
                                   None
       Securities registered pursuant to Section 12(g) of the Act:
                                   None

  Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days. Yes  X  No ___

  State the aggregate market value of the voting and non-voting common
equity held by non-affiliates of the Registrant:    Not Applicable.

                           (Cover page 1 of 2 pages)

    Indicate the number of shares outstanding of each of the issuer's classes
of common stock, as of the latest practicable date:

                 Class                     Outstanding at February 29, 2000
    -------------------------------------  --------------------------------
       Common Stock, $100 Par Value                  1,700 shares
    Non-Voting Common Stock, No Par Value          168,300 Shares



                      DOCUMENTS INCORPORATED BY REFERENCE:

     Portions of the Registrant's Annual Report to security holders for the
fiscal year ended December 31, 1999 are incorporated by reference into
Parts I, II and IV of this Form 10-K.


     Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.  (X)





























                          (Cover page 2 of 2 pages)


                                   PART I

Item 1.  BUSINESS:

         The Company, Page 1; Business, Pages 5 - 12; and Financial Statements,
         Pages 19 - 35 of Registrant's Annual Report to security holders for
         the fiscal year ended December 31, 1999, the ("Annual Report"), are
         incorporated herein by reference.


Item 2.  PROPERTIES:

         Map on inside front cover page; paragraph 1 of The Company, Page 1;
         and Footnote 7 (Commitments) of Notes to Consolidated Financial
         Statements, Page 31 of Registrant's Annual Report are incorporated
         herein by reference.


Item 3.  LEGAL PROCEEDINGS:

         There is a legal proceeding pending against the Company in Alabama
         alleging that the Company's practice of inserting dispute resolution
         provisions into its consumer lending documents and requiring
         consumers to abide by such provisions violates the Equal Credit
         Opportunity Act.  Plaintiffs are seeking declaratory relief that they
         cannot be compelled to forfeit their statutorily granted rights under
         the Truth-in-Lending Act and other consumer protection laws.
         Management believes that the Company's operations are in compliance
         with applicable laws and regulations and that the action is without
         merit.  The Company is diligently contesting and defending against
         this proceeding.  Based on current information available, Management
         is unable to predict the potential outcome of this matter or its
         impact on the Company's financial condition or business operations.


Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS:

         No matters were submitted to a vote of security holders during the
         quarter ended December 31, 1999.


                                   PART II

Item 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS:

         Source of Funds, Page 12 of the Company's Annual Report is
         incorporated herein by reference.


Item 6.  SELECTED FINANCIAL DATA:

         Selected Consolidated Financial Information, Page 4 of Company's
         Annual Report is incorporated herein by reference.

                                   -2-

Item 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS:

         Management's Discussion of Operations, Pages 13 - 18 of Company's
         Annual Report is incorporated herein by reference.


Item 7A. QUANTITATIVE AND  QUALITATIVE DISCLOSURES ABOUT MARKET RISK:

         Management's Discussion of Operations, Market Risk sub-heading,
         Page 16 of Company's Annual Report is incorporated herein by
         reference.

Item 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA:

         Pages 19 - 35 of Company's Annual Report are incorporated herein by
         reference.


Item 9.  DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE:

         The Company has neither had any disagreements on accounting or
         financial disclosures with its accountants nor changed such
         accountants.



Forward Looking Statements:

Certain statements contained or incorporated by reference herein under the
captions "Management's Discussion and Analysis of Financial Condition and
Results of Operations" and "Market for Registrant's Common Stock and Related
Stockholder Matters" and elsewhere in this Annual Report on Form 10-K may
constitute "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995.  Such forward-looking statements
involve known and unknown risks, uncertainties and other factors which may
cause the actual results, performance, or achievements of the Company to be
materially different from any future results, performance, or materially
different from any future results, performance, or achievements expressed or
implied by such forward-looking statements.  Such factors include, among other
things, the ability to manage cash flow and working capital, adverse economic
conditions including the interest rate environment, federal and state
regulatory changes and other factors referenced elsewhere herein.



                                   -3-

                                  PART III



Item 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT:

                                  DIRECTORS



                                         Director Since
                                        and Date on Which        Position
      Name of Director          Age     Term Will Expire       With Company
      ----------------          ---     ---------------------  ------------

  Ben F. Cheek, III (3)(4)(5)   63      Since 1967;            Chairman of
                                        When successor            Board
                                        elected and qualified

  Lorene M. Cheek (2)(4)(6)     90      Since 1946;               None
                                        When successor
                                        elected and qualified

  Jack Stoval (1)(2)            64      Since 1983                None
                                        When successor
                                        elected and qualified

  Robert E. Thompson (1)(2)     68      Since 1970;               None
                                        When successor
                                        elected and qualified

  ______________________________________________________________________

   (1)  Member of Audit Committee.

   (2)  Mrs. Cheek is an honorary member of the Board of Trustees of Tallulah
        Falls School; Dr. Thompson is a physician at Toccoa Clinic; and Mr.
        Stovall is President of Stovall Building Supplies, Inc.  These
        positions have been held by each respective Director for more than
        five years.

   (3)  Reference is made to "Executive Officers" for a discussion of Ben F.
        Cheek, III's business experience.

   (4)  Member of Executive Committee.

   (5)  Son of Lorene M. Cheek.

   (6)  Mother of Ben F. Cheek, III.



                                   -4-

                             EXECUTIVE OFFICERS


Name, Age, Position
and Family Relationship                   Business Experience
- -----------------------    ------------------------------------------------

Ben F. Cheek, III, 63      Joined the Company in 1961 as attorney and
Chairman of Board          became Vice President in 1962, President in 1972
                           and Chairman of Board in  1989.


T. Bruce Childs, 63        Joined the Company in 1958 and was named Vice
President                  President in charge of Operations in 1973 and
No Family Relationship     President in 1989.


Lynn E. Cox, 42            Joined the Company in 1983 and became
Secretary                  Secretary in 1989.
No Family Relationship


A. Roger Guimond, 45       Joined the Company in 1976 as an accountant
Vice President and         and became Chief Accounting Officer in 1978,
  Chief Financial Officer  Chief Financial Officer in 1991 and Vice
No Family Relationship     President in 1992.



Linda L. Sessa, 45         Joined the Company in 1984 and became Treasurer in
Treasurer                  1989.
No Family Relationship



     The term of office of each Executive Officer expires when a successor
     is elected and qualified. There was no, nor is there presently any,
     arrangement or understanding between any officer and any other person
     (except directors or officers of the registrant acting solely in their
     capacities as such) pursuant to which the officer was selected.

     No event such as a bankruptcy, criminal or securities violation
     proceeding has occurred within the past 5 years with regard to any
     Director or Executive Officer of the Company.


                                   -5-



Item 11.  EXECUTIVE COMPENSATION:

(b) Summary Compensation Table:

                                                          Other     All
           Name                                           Annual    Other
           and                                            Compen-   Compen-
         Principal                 Salary      Bonus      sation    sation
         Position         Year       $           $           $        $   *
         --------         ----    -------     -------     ------    ------
    Ben F. Cheek, III     1999    264,000     204,652      4,760    69,537
      Chairman and        1998    264,000     171,893      2,852    67,745
      CEO                 1997    264,000     210,081      3,044    69,944

    T. Bruce Childs       1999    300,000     206,092      5,717    62,476
      President           1998    282,000     172,613      4,066    58,967
                          1997    264,000     210,081      3,459    61,334

    A. Roger Guimond      1999    162,600      71,013      1,650    20,805
      Vice President      1998    152,400      59,717      1,650    20,524
                          1997    142,200      72,001      1,650    19,420


    * Represents Company contributions to profit-sharing plan and reported
      compensation from premiums on life insurance policies for the benefit
      of Ben F. Cheek, III in the amount of $7,393 for 1999, $6,842 for 1998
      and $5,931 for 1997.  Includes Company contributions to profit-sharing
      plan for the benefit of T. Bruce Childs and A. Roger Guimond.



(g)   Compensation of Directors:

      Directors who are not employees of the Company receive $2,000 per year
      for attending scheduled board meetings.


(k)   Board Compensation Committee Report on Executive Compensation:

      The Company has no official executive compensation committee. Ben F.
      Cheek, III (Chairman of the Company) establishes the bases for all
      executive compensation. The Company is a family owned business with Ben
      F. Cheek, III being the majority stockholder.


                                   -6-

Item 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT:

(a)  Security Ownership of Certain Beneficial Owners as of December 31, 1999:

     Ownership listed below represents ownership in the Company with respect
to any person (including any "group" as that term is used in Section 13(d)(3) of
the Exchange Act) who is known to the Company to be the beneficial owner of
more than five percent of any class of the Company's voting securities.

 Name and Address of                        Amount and Nature of     Percent
 Beneficial Owner         Title of Class    Beneficial Ownership     Of Class
 ----------------         --------------    --------------------     --------

Ben F. Cheek, III         Voting Common     1,160 Shares - Direct     68.24%
225 Valley Drive              Stock
Toccoa, Georgia  30577

John Russell Cheek        Voting Common     441 Shares - Direct       25.94%
181 Garland Road              Stock
Toccoa, Georgia  30577



(b) Security Ownership of Management as of December 31, 1999:

    Ownership listed below represents ownership in the Company, of (i)
    Directors and named Executive Officers of the Company and (ii) all
    Directors and Executive Officers of the Company as a group:


                                               Amount and Nature of    Percent
     Name                Title of Class        Beneficial Ownership   Of Class
     ----                --------------        --------------------   --------
Ben F. Cheek, III       Voting Common Stock    1,160 Shares - Direct   68.24%
                      Non-Voting Common Stock  114,840 Shares (1)      68.24%

T. Bruce Childs         Voting Common Stock           None             None
                      Non-Voting Common Stock         None             None

A. Roger Guimond        Voting Common Stock           None             None
                      Non-Voting Common Stock         None             None

                   __________________________________________

All Directors and
  Executive Officers
  as a Group           Voting Common Stock      1,160 Shares - Direct  68.24%
                       Non-Voting Common Stock  114,840 Shares (1)     68.24%


   (1)  Effective January 1, 1997, the Company elected S Corporation status
                                   -7-

        for income tax reporting purposes.  Because partnerships are
        ineligible to be S Corporation shareholders, Cheek Investments, L.P.
        distributed its shares of the Company to its eight partners (six
        trusts, Ben F. Cheek, III and Elizabeth Cheek, wife of Ben F.
        Cheek, III).  Ben F. Cheek, III and Elizabeth Cheek are grantors of
        the trusts.  Below is a table of ownership of non-voting common stock
        attributable to Ben F. Cheek, III:
                                                         No. of
                        Name                             Shares    Percentage
     ---------------------------------------------       -------   -----------
     Ben F. Cheek, III                                       574        .34%
     Elizabeth Cheek                                         574        .34%
     Ben Cheek Trust A (f/b/o Ben F. Cheek, IV)           18,949      11.26%
     Ben Cheek Trust B (f/b/o Virginia C. Herring)        18,949      11.26%
     Ben Cheek Trust C (f/b/o David W. Cheek)             18,949      11.26%
     Elizabeth Cheek Trust A (f/b/o Ben F. Cheek, IV)     18,949      11.26%
     Elizabeth Cheek Trust B (f/b/o Virginia C. Herring)  18,948      11.26%
     Elizabeth Cheek Trust C (f/b/o David W. Cheek)       18,948      11.26%
                                                         -------      -----
                                                         114,840      68.24%
                                                         =======      =====

(c)  The Company knows of no contractual arrangements which may at a
     subsequent date result in a change in control of the Company.


Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS:

          The Company leases its Home Office building and print shop for a
          total of $12,600 per month from Franklin Enterprises, Inc. under
          leases which expire December 31, 2004. Franklin Enterprises, Inc.
          is 66.67% owned by Ben F. Cheek, III, a Director and Executive
          Officer of the Company. In Management's opinion, these leases are
          at rates which approximate those obtainable from independent third
          parties.

          The Company leases its Hartwell branch office for a total of $300
          per month from John R. Cheek.  John R. Cheek (brother of Ben F.
          Cheek, III) owns 25.94% of the Company's voting shares of common
          stock.  Rent is also paid to Cheek Investments, Inc. in the amount
          of $350 per month for the Clarkesville branch office.  Cheek
          Investments is owned by Ben F. Cheek, III.  In Management's opinion,
          these leases are at rates which approximate those obtainable from
          independent third parties.

          Beneficial owners of the Company are also beneficial owners of
          Liberty Bank & Trust ("Liberty"). The Company and Liberty have
          certain management and data processing agreements whereby the
          Company provides certain administrative and data processing services
          to Liberty for a fee. Annual income recorded by the Company from
          these services during the year ended December 31, 1999 was $67,800
          and during the two year period ended period ended December 31, 1998
          income was $63,800 per year.  Management believes these amounts
          approximate the Company's actual cost of these services.

          Liberty leases its office space and equipment from the Company for
          $60,000 per month, which in Management's opinion is at a rate which
          pproximates that obtainable from independent third parties.

          At December 31, 1999, the Company maintained $1,000,000 of
          certificates of deposit with Liberty at market rates and terms. The
          Company also had $1,851,894 in demand deposits with Liberty at
          December 31, 1999.

          During 1999, a loan was extended to a real estate development
          partnership of which one of the Company's beneficial owners (David
          Cheek) is a partner.  David Cheek (son of Ben F. Cheek, III) owns
          less than 5% of the Company's stock.  The balance on this
          commercial loan (including accrued interest) was $1,672,179 at
          December 31, 1999.

                                    -8-

                                  PART IV


Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K:

(a)   1. Financial Statements:

           Incorporated by reference from Registrant's Annual Report to
           security holders for the fiscal year ended December 31, 1999:

             Report of Independent Public Accountants.

             Consolidated Statements of Financial Position at
             December 31, 1999 and 1998.

             Consolidated Statements of Income for the three years ended
             December 31, 1999.

             Consolidated Statements of Stockholders' Equity for the three
             years ended December 31, 1999.

             Consolidated Statements of Cash Flows for the three years ended
             December 31, 1999.

             Notes to Consolidated Financial Statements.

      2.  Financial Statement Schedules:

             None - Financial statement schedules are omitted because of the
             absence of conditions under which they are required or because
             the required information is given in the financial statements or
             notes thereto.

      3.  Exhibits:

          2. (a)  Articles of Merger of 1st Franklin Corporation with and
                  into 1st Franklin Financial Corporation dated December 31,
                  1994 (incorporated herein by reference to Exhibit 3(2)(a)
                  from Form 10-K for the fiscal year ended December 31, 1994).

          3. (a)  Restated Articles of Incorporation as amended January 26,
                  1996 (incorporated herein by reference to Exhibit 3(3)(a)
                  from Form 10-K for the fiscal year ended December 31, 1995).

             (b)  Bylaws (incorporated herein by reference to Exhibit 3(3)(b)
                  from Form 10-K for the fiscal year ended December 31, 1995).

          4. (a)  Executed copy of Indenture dated October 31, 1984, covering
                  the Variable Rate Subordinated Debentures -  Series 1
                  (incorporated herein by reference from  Registration
                  Statement No. 2-94191, Exhibit 4a).

             (b)  Modification of Indenture dated March 29, 1995
                  (incorporated herein by reference to Exhibit 3(4)(b) from
                  Form 10-K for the fiscal year ended December 31, 1994).

          9. Not applicable.
                                    -9-

         10. (a)  Credit Agreement dated May, 1993 between the registrant
                  and SouthTrust Bank of Georgia, N.A..  (Incorporated herein
                  by reference from Form 10-K for the fiscal year ended
                  December 31, 1993.)

             (b)  Revolving Credit Agreement dated October 1, 1985 as amended
                  November 10, 1986; March 1, 1988; August 31, 1989  and
                  May 1, 1990, among the registrant and the banks named
                  therein (Incorporated by reference to Exhibit 10 to the
                  registrant's Form SE dated November 9, 1990.)

             (c)  Fifth Amendment to Revolving Credit Agreement dated
                  April 23, 1992. (Incorporated by reference to Exhibit 10(c)
                  to the Registrant's Form SE dated November 5, 1992.)

             (d)  Sixth Amendment to Revolving Credit Agreement dated July 20,
                  1992. (Incorporated by reference to Exhibit 10(d) to the
                  Registrant's Form SE dated November 5, 1992.)

             (e)  Seventh Amendment to Revolving Credit Agreement dated
                  June 20, 1994. (Incorporated by reference to Exhibit 10(e)
                  from Form 10-K for the fiscal year ended December 31, 1994.)

             (f)  Merger of 1st Franklin Corporation with 1st Franklin
                  Financial Corporation Consent, Waiver and Eighth Amendment
                  to Revolving Credit and Term Loan Agreement.  (Incorporated
                  herein by reference to Exhibit 10(f) from Form 10-K for the
                  fiscal year ended December 31, 1994.)

             (g)  Ninth Amendment to Revolving Credit Agreement and Term Loan
                  Agreement dated June 20, 1996.  (Incorporated herein by
                  reference to Exhibit 10(g) from Form 10-K for the fiscal
                  year ended December 31, 1996.)

             (h)  Tenth Amendment to Revolving Credit Agreement and Term Loan
                  Agreement dated January 23, 1998.  (Incorporated herein by
                  reference to Exhibit 10(h) from the registrant's Form S-2
                  Registration dated March 6, 1998.)

             (i)  Eleventh Amendment to Revolving Credit Agreement and Term
                  Loan Agreement dated May 27, 1998.  (Incorporated herein by
                  reference to Exhibit 10(i) from Form 10-K for the fiscal
                  year ended December 31, 1998.)

          11.  Computation of Earnings per Share is self-evident from the
               Consolidated Statement of Income and Retained Earnings in the
               Registrant's Annual Report to Security Holders for the fiscal
               year ended December 31, 1999, incorporated by reference herein.

          12.  Ratio of Earnings to Fixed Charges.

          13.  Registrant's Annual Report to security holders for fiscal year
               ended December 31, 1999.

          18.  Not applicable.

          19.  Not applicable.

          21.  Subsidiaries of Registrant.

          22.  Not applicable.

          23.  Consent of Independent Public Accountants.

          24.  Not applicable.

          27.  Financial Data Schedule.

          28.  Not applicable.

                                   -10-


  (b)  Reports on Form 8-K:

       No reports on Form 8-K were filed by the Registrant during the quarter
       ended December 31, 1999.



                                   -11-


                                  SIGNATURES

    Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized:

                                 1st FRANKLIN FINANCIAL CORPORATION

       March 29, 2000            By  s/Ben F. Cheek, III
       --------------                --------------------
           Date                       Ben F. Cheek, III
                                      Chairman of Board

    Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacity and on the dates indicated:

      Signatures                  Title                           Date
      ----------                  -----                           ----

s/ Ben F. Cheek, III
- --------------------------
  (Ben F. Cheek, III)           Chairman of Board;            March 29, 2000
                                Chief Executive               --------------
                                Officer

s/ T. Bruce Childs
- --------------------------
  (T. Bruce Childs)             President                     March 29, 2000
                                                              --------------

s/ A. Roger Guimond
- --------------------------
  (A. Roger Guimond)            Vice President;               March 29, 2000
                                Principal Financial Officer   --------------
                                Principal Accounting Officer

s/ Lorene M. Cheek
- --------------------------
  (Lorene M. Cheek)             Director                      March 29, 2000
                                                              --------------

s/ Jack D. Stovall
- --------------------------
  (Jack D. Stovall)             Director                      March 29, 2000
                                                              --------------

s/ Robert E. Thompson
- --------------------------
  (Robert E. Thompson)          Director                      March 29, 2000
                                                              --------------

Supplemental Information to be Furnished with Reports Filed Pursuant to
Section 15(d) of the Act by Registrants Which Have Not Registered Securities
Pursuant to Section 12 of the Act.

  (a) Except to the extent that the materials enumerated in (1) and/or (2)
      below are specifically incorporated into this Form by reference (in
      which case see Rule 12b-23b), every registrant which files an annual
      report on this Form pursuant to Section 15(d) of the Act shall furnish
      to the Commission for its information, at the time of filing its
      report on this Form, four copies of the following:

      (1)  Any annual report to security holders covering the registrant's
           last fiscal year; and

      (2)  Every proxy statement, form of proxy or other proxy soliciting
           material sent to more than ten of the registrant's security
           holders with respect to any annual or other meeting of security
           holders.
                                    -12-



   (b) The foregoing material shall not be deemed to be "filed" with the
       Commission or otherwise subject to the liabilities of Section 18 of
       the Act, except to the extent that the registrant specifically
       incorporates it in its annual report on this Form by reference.

   (c) This Annual Report on Form 10-K incorporates by reference portions of
       the Registrant's Annual Report to security holders for the fiscal year
       ended December 31, 1999, which is filed as Exhibit 13 hereto.  The
       Registrant is a privately held corporation and therefore does not
       distribute proxy statements or information statements.




                                    -13-



                                                                  Exhibit 12


                      RATIO OF EARNINGS TO FIXED CHARGES



                                              Year Ended December 31
                                   -----------------------------------------
                                   1999     1998     1997      1996     1995
                                   ----     ----     ----      ----     ----

                                       (In thousands, except ratio data)


Income Before Income Taxes . . . $ 9,663  $ 8,859  $ 6,744   $ 8,418  $ 8,969

Interest on Indebtedness . . . .   8,920    8,723    8,801     8,312    8,048

Portion of rents representative
  of the interest factor . . . .     746      665      603       518      449
                                 -------  -------  -------   -------  -------

     Earnings as adjusted. . . . $19,329  $18,247  $16,148   $17,248  $17,466
                                 =======  =======  =======   =======  =======



Fixed Charges:

Interest on Indebtedness . . . . $ 8,920  $ 8,723  $ 8,801   $ 8,312  $ 8,048

Portion of rents representative
  of the interest factor . . . .     746      665      603       518      449
                                 -------  -------  -------   -------  -------

      Fixed Charges. . . . . . . $ 9,666  $ 9,388  $ 9,404   $ 8,830  $ 8,497
                                 =======  =======  =======   =======  =======


Ratio of Earnings
     to Fixed Charges. . . . . .    2.00     1.94     1.72      1.95     2.06
                                    ====     ====     ====      ====     ====



                                                            Exhibit 13










                      1st FRANKLIN FINANCIAL CORPORATION

                                ANNUAL REPORT


                              DECEMBER 31, 1999



                             FRONT and BACK COVER
              (Collage of Photos from Annual Managers' Meeting)



                  INSIDE FRONT COVER PAGE OF ANNUAL REPORT

(Graphic showing state maps of Alabama, Georgia, Louisiana, Mississippi, North
Carolina and South Carolina which is regional operating territory of Company
and listing of branch offices)
<TABLE>
<CAPTION>
             1st FRANKLIN FINANCIAL CORPORATION BRANCH OFFICES

                                  ALABAMA
                                  -------
<S>              <C>           <C>              <C>            <C>              <C>
Alexander City   Clanton       Florence         Jasper         Ozark            Selma
Andalusia        Cullman       Gadsden          Madison        Pelham           Sylacauga
Arab             Decatur       Geneva           Moulton        Prattville       Troy
Athens           Dothan        Hamilton         Muscle Shoals  Russellville(2)  Tuscaloosa
Bessemer         Enterprise    Huntsville       Opp            Scottsboro       Wetumpka
Birmingham       Fayette
<CAPTION>
                                  GEORGIA
                                  -------
<S>              <C>           <C>              <C>            <C>              <C>
Adel             Calhoun       Cumming          Griffin        McRae            Statesboro
Albany           Canton        Dallas           Hartwell       Milledgeville    Swainsboro
Alma             Carrollton    Dalton           Hawkinsville   Monroe           Sylvania
Americus         Cartersville  Dawson           Hazlehurst     Montezuma        Sylvester
Arlington        Cedartown     Douglas          Hinesville     Monticello       Thomaston
Athens (2)       Chatsworth    Douglasville(2)  Hogansville    Moultrie         Thomson
Bainbridge       Clarkesville  East Ellijay     Jackson        Nashville        Tifton
Barnesville      Claxton       Eastman          Jasper         Newnan           Toccoa
Baxley           Clayton       Elberton         Jefferson      Perry            Valdosta (2)
Blakely          Cleveland     Forsyth          Jesup          Pooler **        Vidalia
Blue Ridge       Cochran       Fort Valley      LaGrange       Richmond Hill    Warner Robins
Bremen           Commerce      Gainesville      Lavonia        Rome             Washington
Brunswick        Conyers       Garden City      Lawrenceville  Royston          Waycross
Buford           Cordele       Georgetown       Madison        Sandersville     Waynesboro
Butler           Cornelia      Glennville       Manchester     Savannah         Winder
Cairo            Covington     Greensboro       McDonough
<CAPTION>
                                   LOUISIANA
                                   ---------
<S>              <C>           <C>              <C>            <C>              <C>
Alexandria       DeRidder      Jena             Leesville      Natchitoches     Pineville
Crowley          Franklin      Lafayette        Marksville     New Iberia
<CAPTION>
                                  MISSISSIPPI
                                  -----------
<S>              <C>           <C>              <C>            <C>              <C>
Bay St. Louis    Grenada       Hattiesburg      Jackson        Magee            Pearl
Carthage         Gulfport      Hazlehurst       Kosciusko      McComb           Picayune
Columbia
<CAPTION>
                                NORTH CAROLINA
                                --------------
<S>              <C>
Monroe           Pineville
<CAPTION>
                                SOUTH CAROLINA
                                --------------
<S>              <C>           <C>              <C>            <C>               <C>
Aiken            Columbia      Gaffney          Lancaster      Orangeburg        Union
Anderson         Conway        Greenville       Laurens        Rock Hill         York
Cayce            Easley        Greenwood        Marion         Seneca
Clemson          Florence      Greer            Newberry       Spartanburg
</TABLE>

- ----------------------------
** Opened first quarter 2000

                               TABLE OF CONTENTS


   The Company . . . . . . . . . . . . . . . . . . . . . . . . . .        1

   Ben F. Cheek, Jr.  Office of the Year . . . . . . . . . . . . .        2

   Chairman's Letter . . . . . . . . . . . . . . . . . . . . . . .        3

   Selected Consolidated Financial Information . . . . . . . . . .        4

   Business. . . . . . . . . . . . . . . . . . . . . . . . . . . .        5

   Management's Discussion of Operations . . . . . . . . . . . . .       13

   Management's Report . . . . . . . . . . . . . . . . . . . . . .       18

   Report of Independent Public Accountants. . . . . . . . . . . .       19

   Financial Statements. . . . . . . . . . . . . . . . . . . . . .       20

   Directors and Executive Officers. . . . . . . . . . . . . . . .       36

   Corporate Information . . . . . . . . . . . . . . . . . . . . .       36




                                 THE COMPANY

   1st Franklin Financial Corporation has been engaged in the consumer finance
business since 1941, particularly in direct cash loans and real estate loans.
The business is operated through 97 branch offices in Georgia, 33 in Alabama,
22 in South Carolina, 13 in Mississippi, 11 in Louisiana and 2 in North
Carolina.  At December 31, 1999, the Company had 682 employees.

   As of December 31, 1999, the resources of the Company were invested
principally in loans which comprised 69% of the Company's assets.  The
majority of the Company's revenues are derived from finance charges earned on
loans and other outstanding receivables.  Remaining revenues are derived from
earnings on investment securities, insurance income and other miscellaneous
income.


                                     -1-




                             CHATSWORTH, GEORGIA

                 1999 BEN F. CHEEK, JR. "OFFICE OF THE YEAR"


                            *********************
                          ** PICTURE OF EMPLOYEES **
                            *********************


This award is presented annually in recognition of the office that represents
the highest overall performance within the Company.  Congratulations to the
entire Chatsworth Staff for this significant achievement.  The Friendly
Franklin Folks salute you!



                                     -2-


TO OUR INVESTORS, EMPLOYEES AND FRIENDS:

     I am very pleased to report to you that 1st Franklin Financial
Corporation closed out the 1900's in excellent condition.  We are now looking
forward to the many opportunities that a new century will offer us.  Before
leaving the 1900's completely however, I want to acknowledge and recognize
the hard work and preparation by our Y2K committee and data processing staff.
Their efforts paid off handsomely when all of our systems operated properly
on January 1.  We had every confidence that the results would be just that
and I am very grateful to them for their planning and execution during the
many months of work that preceded Y2K.

     Now may I call your attention to a few of the highlights of our 1999
year which you will find in this Annual Report.  Naturally, as you have time,
I hope you will read the entire report in order to get a full and complete
picture of the year's results.

     One of our goals for 1999 was to increase our gross receivables by
approximately 15% in order to top $200,000,000.  You might recall that we had
a long-standing goal of reaching $200,000,000 in assets by the year 2000.
We reached that goal in 1997, three years ahead of schedule, so having
completed the initial goal, we felt that achieving $200,000,000 in gross loan
receivables by the end of 1999 would be a challenging and worthy goal.  You
will note from our balance sheet on page 20 that we made it - - $200,468,312.

     With growth in receivables you always look for a nice growth in net
income.  Fortunately, that is exactly what occurred when our net income
increased by 6.6% over 1998 reaching an all-time high of $7.7 million.  This
occurred even with the additional expense associated with new branch office
openings.  During the year, eleven new branches were opened - - 2 in Alabama,
3 in Georgia, 4 in Louisiana and 2 in Mississippi.  These new offices brought
the total number of branches to 177 in six southeastern states and our plan
is to continue this growth as we enter 2000.

     The 1st Franklin Investment Center continues to grow and support the
growth of our branch system.  With the total of our investments approaching
$150 million and the number of our investors standing at 6,133 one can
readily see the vital part that each of our investors plays in the everyday
success of our company.  Hopefully, they and others will join with us now and
in the years ahead as we continue to strive to carry out our mission of being
a major provider of credit to individuals and families in the Southeastern
United States.

     In an effort to support one of our company's Core Values which is Open,
Honest Communication, we had a company-wide employee survey in early 1999.
The response to the survey was excellent - 72% of our employees completed and
returned the survey and from the results of the survey came some important
changes which we hope will translate into happy and highly motivated
co-workers.  We intend to keep the communication lines open.

     1st Franklin Financial had a good 1999 and we are excited about the
prospects for a repeat in 2000.  Many people were responsible for another
successful year for our company.  Certain groups standout, such as my
co-workers, our investors, our bankers and our customers.  These people
deserve a special salute and thank you for their year-long encouragement and
support.  Hopefully, we will continue to earn your confidence and support in
2000 and for many years to come.


                                                     Very sincerely yours,

                                                     s/ Ben F. Cheek, III
                                                -----------------------------
                                                Chairman of the Board and CEO

                                     -3-

                  SELECTED CONSOLIDATED FINANCIAL INFORMATION

     Set forth below is selected consolidated financial data of the Company.
This information should be read in conjunction with "Management's Discussion
of Operations" and the more detailed financial statements and notes thereto
included herein.

                                           Year Ended December 31
                             ------------------------------------------------
                                1999     1998       1997      1996      1995
                                ----     ----       ----      ----      ----
                                      (In 000's, except ratio data)

Selected Income Statement Data:

Revenues . . . . . . . . . . $ 72,641  $ 65,683  $ 61,498  $ 58,415  $ 55,157
Net Interest Income. . . . .   41,731    37,289    34,470    32,534    30,147
Interest Expense . . . . . .    8,920     8,723     8,801     8,312     8,048
Provision for
  Loan Losses. . . . . . . .    8,523     7,031     6,916     6,266     4,631
Income Before
  Income Taxes . . . . . . .    9,663     8,859     6,744     8,418     8,969
Net Income . . . . . . . . .    7,748     7,268     1,816     6,238     6,507
Ratio of Earnings to
  Fixed Charges. . . . . . .     2.00      1.94      1.72      1.95      2.06


Selected Balance Sheet Data:

Loans, Net . . . . . . . . . $156,124  $138,548  $132,701  $129,684  $120,763
Total Assets . . . . . . . .  227,138   216,675   201,166   191,904   182,084
Senior Debt. . . . . . . . .  113,890   104,446    98,930    94,740    95,541
Subordinated Debt. . . . . .   35,247    38,961    37,247    34,942    30,617
Stockholders' Equity . . . .   64,540    61,364    54,734    53,414    47,747
Ratio of Total Liabilities
  to Stockholders' Equity. .     2.52      2.53      2.68      2.59      2.81


                                     -4-


<PAGE>
                                  BUSINESS

     References in this Annual Report to "1st Franklin", "we", "our" and "us"
refers to 1st Franklin Financial Corporation.

     1st Franklin is engaged in the consumer finance business, particularly in
making consumer loans to individuals in relatively small amounts for
relatively short periods of time, and in making first and second mortgage
loans on real estate in larger amounts and for longer periods of time.  We
also purchase sales finance contracts from various retail dealers.  At
December 31, 1999, direct cash loans comprised 76% of our outstanding loans,
real estate loans comprised 17% and sales finance contracts comprised 7%.

     In connection with this business, we write credit insurance as an agent
for a nonaffiliated company specializing in such insurance.  Two of our wholly
owned subsidiaries, Frandisco Life Insurance Company and Frandisco Property
and Casualty Insurance Company, reinsure the life, the accident and health and
the property insurance so written.

     The following table shows the sources of our earned finance charges over
each of the past five periods:


                                           Year Ended December 31
                                -------------------------------------------
                                  1999     1998     1997     1996     1995
                                  ----     ----     ----     ----     ----
                                              (In Thousands)
      Direct Cash Loans . . . . $37,813  $33,579  $30,566  $28,440  $25,898
      Real Estate Loans . . . .   7,181    7,112    7,196    7,238    7,058
      Sales Finance Contracts .   2,222    1,998    2,268    2,417    2,757
                                -------  -------  -------  -------  -------
        Total Finance Charges . $47,216  $42,689  $40,030  $38,095  $35,713
                                =======  =======  =======  =======  =======


     We make direct cash loans primarily to people who need money for some
unusual or unforeseen expense or for the purpose of paying off an accumulation
of small debts or for the purchase of furniture and appliances.  These loans
are repayable in 6 to 48 monthly installments and generally do not exceed
$10,000 in principal amount.  The loans are generally secured by personal
property, motor vehicles and/or real estate. We believe that the interest and
fees we charge on these loans are in compliance with applicable federal and
state laws.

     First and second mortgage loans on real estate are made to homeowners who
wish to improve their property or who wish to restructure their financial
obligations.  We generally make the loans in amounts from $3,000 to $50,000 on
maturities of 35 to 180 months. We believe that the interest and fees we
charge on these loans are in compliance with applicable federal and state
laws.

     Sales finance contracts are purchased from retail dealers.  These
contracts have maturities that range from 3 to 48 months and generally do not
individually exceed $7,500 in principal amount. We believe that the interest
rates we charge on these contracts are in compliance with applicable federal
and state laws.

     Prior to the making of a loan, we complete a credit investigation to
determine the income, existing indebtedness, length and stability of
employment, and other relevant information concerning the customer.  In
granting the loan, we receive a security interest in the real or personal
property of the borrower. In making direct cash loans, we focus on the
customer's ability to repay his or her loan to us rather than on the potential
resale value of the underlying security. In making real estate and sales
finance loans, however, we focus instead on the marketability and value of the
underlying collateral.

                                     -5-

     1st Franklin competes with several national and regional finance
companies, as well as a variety of local finance companies in the communities
which we serve.  We believe that our emphasis on customer service helps us
compete effectively in the markets we serve.

     Our business consists mainly of the making of loans to salaried people
and wage earners who depend on their earnings to make their repayments.  Our
ability to continue the profitable operation of our business will therefore
depend to a large extent on the continued employment of these people and their
ability to meet their obligations as they become due. Therefore, a sustained
recession or a significant downturn in business with consequent unemployment
or continued increases in the number of personal bankruptcies among our
typical customer base may have a material adverse effect on our collection
ratios and profitability.

     The average annual yield on loans we make (the % of finance charges
earned to average net outstanding balance) has been as follows:


                                           Year Ended December 31
                                   --------------------------------------
                                    1999     1998     1997    1996   1995
                                    ----     ----     ----    ----   ----
Direct Cash Loans. . . . . . . .   31.92%   31.53%   30.25%  30.75% 31.26%
Real Estate Loans. . . . . . . .   21.55    21.82    21.76   21.53  22.73
Sales Finance Contracts. . . . .   20.94    21.00    20.97   20.77  22.28




     The following table contains information about our operations:


                                               As of December 31
                                    -------------------------------------
                                    1999     1998    1997    1996    1995
                                    ----     ----    ----    ----    ----
Number of Branch Offices . . . .     177      166     157     144     128
Number of Employees. . . . . . .     682      628     596     575     527
Average Total Loans
  Outstanding Per
  Branch ( in 000's) . . . . . .  $1,133   $1,060  $1,064  $1,138  $1,208
Average Number of Loans
  Outstanding Per Branch . . . .     639      624     644     701     765

                                     -6-


DESCRIPTION OF LOANS
<TABLE>
<CAPTION>
                                          Year Ended December 31
                            ---------------------------------------------------
                               1999       1998       1997       1996      1995
DIRECT CASH LOANS:             ----       ----       ----       ----      ----
- -----------------
<S>                         <C>       <C>         <C>        <C>       <C>
Number of Loans Made
  to New Borrowers. . . . .   34,595     30,282     28,656     27,636    25,840
Number of Loans Made
  to Former Borrowers . . .   17,498     16,083     14,626     14,410    14,740
Number of Loans Made
  to Present Borrowers. . .   80,695     69,712     65,096     63,329    61,304
Total Number of Loans
  Made. . . . . . . . . . .  132,788    116,077    108,378    105,375   101,884
Total Volume of Loans
 Made (in 000's). . . . . . $234,172   $196,401   $180,541   $173,196   $164,034
Average Size of
  Loans Made. . . . . . . . $  1,764   $  1,692   $  1,666   $  1,644   $  1,610
Number of Loans
  Outstanding . . . . . . .   95,509     86,819     83,264     80,733     76,549
Total of Loans
  Outstanding (in 000's). . $153,170   $131,636   $123,039   $117,141   $107,960
Percent of Total Loans. . .       76%        75%        74%        72%        70%
Average Balance on
  Outstanding Loans . . . . $  1,604   $  1,516   $  1,478   $  1,451   $  1,410
<CAPTION>
REAL ESTATE LOANS:
- -----------------
<S>                         <C>        <C>        <C>        <C>        <C>
Total Number of Loans
  Made. . . . . . . . . . .    2,045      2,226      2,155      2,240      2,674
Total Volume of Loans
  Made (in 000's) . . . . . $ 19,439   $ 20,669   $ 22,921   $ 22,398   $ 22,379
Average Size of
  Loans Made. . . . . . . . $  9,105   $  9,285   $ 10,636   $  9,999   $  8,369
Number of Loans
  Outstanding . . . . . . .    4,054      4,105      4,101      4,214      4,188
Total of Loans
  Outstanding (in 000's). . $ 33,946   $ 33,465   $ 32,630   $ 33,507   $ 32,653
Percent of Total Loans. . .       17%        19%        19%        20%        21%
Average Balance on
  Outstanding Loans . . . . $  8,374   $  8,152   $  7,957   $  7,951   $  7,797
<CAPTION>
SALES FINANCE CONTRACTS:
- -----------------------
<S>                         <C>        <C>        <C>        <C>        <C>
Number of Contracts
  Purchased . . . . . . . .   15,601     13,490     14,662     17,499     19,195
Total Volume of Contracts
  Purchased (in 000's). . . $ 19,019   $ 14,612   $ 15,034   $ 17,150   $ 18,885
Average Size of Contracts
  Purchased . . . . . . . . $  1,219   $  1,083   $  1,025   $     980  $    984
Number of Contracts
  Outstanding . . . . . . .   13,531     12,710     13,801      15,941    17,151
Total of Contracts
  Outstanding (in 000's). . $ 13,352   $ 10,882   $ 11,334   $  13,201  $ 13,955
Percent of Total Loans. . .        7%         6%         7%          8%        9%
Average Balance on
  Outstanding Contracts . . $    987   $    856   $    821   $     828  $    814
  </TABLE>
                                     -7-

LOANS ACQUIRED, LIQUIDATED AND OUTSTANDING


                                          Year Ended December 31
                             ------------------------------------------------
                               1999      1998      1997      1996      1995
                               ----      ----      ----      ----      ----
                                               (in thousands)

                                               LOANS ACQUIRED
                                               --------------
DIRECT CASH LOANS. . . . . . $233,445  $195,634  $177,844  $169,825  $164,034
REAL ESTATE LOANS. . . . . .   18,654    20,317    21,532    20,971    22,000
SALES FINANCE CONTRACTS. . .   16,910    14,360    13,943    16,131    17,676
NET BULK PURCHASES . . . . .    3,622     1,371     5,177     5,818     1,588
                             --------  --------  --------  --------  --------
  TOTAL LOANS ACQUIRED . . . $272,631  $231,682  $218,496  $212,745  $205,298
                             ========  ========  ========  ========  ========

                                               LOANS LIQUIDATED
                                               ----------------
DIRECT CASH LOANS. . . . . . $212,638  $187,804  $174,643  $164,016  $152,694
REAL ESTATE LOANS. . . . . .   18,959    19,833    23,798    21,544    18,876
SALES FINANCE CONTRACTS. . .   16,549    15,065    16,901    17,904    19,736
                             --------  --------  --------  --------  --------
  TOTAL LOANS LIQUIDATED . . $248,146  $222,702  $215,342  $203,464  $191,306
                             ========  ========  ========  ========  ========

                                               LOANS OUTSTANDING
                                               -----------------
DIRECT CASH LOANS. . . . . . $153,170  $131,636  $123,039  $117,141  $107,960
REAL ESTATE LOANS. . . . . .   33,946    33,465    32,630    33,507    32,653
SALES FINANCE CONTRACTS. . .   13,352    10,882    11,334    13,201    13,955
                             --------  --------  --------  --------  --------
  TOTAL LOANS OUTSTANDING. . $200,468  $175,983  $167,003  $163,849  $154,568
                             ========  ========  ========  ========  ========

                                            UNEARNED FINANCE CHARGES
                                            ------------------------
DIRECT CASH LOANS. . . . . . $ 20,281  $ 17,573  $ 16,062  $ 16,270  $ 17,030
REAL ESTATE LOANS. . . . . .      604       345        84        --        12
SALES FINANCE CONTRACTS. . .    1,816     1,416     1,504     1,829     2,007
                             --------  --------  --------  --------  --------
  TOTAL UNEARNED
    FINANCE CHARGES. . . . . $ 22,701  $ 19,334  $ 17,650  $ 18,099  $ 19,049
                             ========  ========  ========  ========  ========

                                     -8-

DELINQUENCIES

     We classify delinquent accounts at the end of each month according to the
number of installments past due at that time, based on the original or
extended terms of the contract.  When 80% of an installment has been paid, we
do not consider the account delinquent for the purpose of this classification.
When three installments are past due, we classify the account as being 60-89
days past due; when four or more installments are past due we classify the
account as being 90 days or more past due.

     The following table shows the amount of certain classifications of
delinquencies and the ratio such delinquencies bear to related outstanding
loans:

                                           Year Ended December 31
                                --------------------------------------------
                                 1999      1998      1997     1996      1995
                                 ----      ----      ----     ----      ----
                                        (In thousands, except % data)
DIRECT CASH LOANS:
  60-89 Days Past Due. . . . .  $3,161    $2,631    $2,593   $2,404    $1,914
  Percentage of Outstanding. .    2.06%     2.00%     2.11%    2.05%     1.77%
  90 Days or More Past Due . .  $7,358    $6,358    $5,137   $5,419    $3,286
  Percentage of Outstanding. .    4.80%     4.83%     4.18%    4.63%     3.04%


REAL ESTATE LOANS:
  60-89 Days Past Due. . . . .  $  437    $  335    $  432   $  426    $  254
  Percentage of Outstanding. .    1.29%     1.00%     1.33%    1.27%      .78%
  90 Days or More Past Due . .  $1,343    $  879    $  932   $1,334    $1,196
  Percentage of Outstanding. .    3.96%     2.63%     2.86%    3.98%    3.66%


SALES FINANCE CONTRACTS:
  60-89 Days Past Due. . . . .  $  318    $  187    $  285   $  339    $  295
  Percentage of Outstanding. .    2.38%     1.72%     2.52%    2.57%     2.11%
  90 Days or More Past Due . .  $  554    $  413    $  439   $  602    $  463
  Percentage of Outstanding. .    4.15%     3.80%     3.87%    4.56%     3.32%

                                     -9-


<PAGE>
                               LOSS EXPERIENCE

     Net losses (charge-offs less recoveries) and their percentage to the
average net loans (loans less unearned finance charges) and to the
liquidations (payments, refunds, renewals and charge-offs of customer's loans)
are shown in the following table:

                                        Year Ended December 31
                        -----------------------------------------------------
                           1999       1998       1997       1996       1995
                           ----       ----       ----       ----       ----
                                      (In thousands, except % data)

                                      DIRECT CASH LOANS
                                      -----------------
Average Net Loans. . . . $118,444   $106,502   $101,051   $ 92,489   $ 82,847
Liquidations . . . . . . $212,638   $187,804   $174,643   $164,016   $152,694
Net Losses . . . . . . . $  6,800   $  5,879   $  5,992   $  4,617   $  3,753
Net Losses as % of
  Average Net Loans. . .     5.74%      5.52%      5.93%      4.99%      4.53%
Net Losses as % of
  Liquidations . . . . .     3.20%      3.13%      3.43%      2.81%      2.46%


                                      REAL ESTATE LOANS
                                      -----------------
Average Net Loans. . . . $ 33,315   $ 32,587   $ 33,066   $ 33,614   $ 31,050
Liquidations . . . . . . $ 18,959   $ 19,833   $ 23,798   $ 21,544   $ 18,876
Net Losses . . . . . . . $    150   $     94   $    141   $     49   $     22
Net Losses as % of
  Average Net Loans. . .      .45%       .29%       .43%       .15%       .07%
Net Losses as % of
  Liquidations . . . . .      .79%       .47%       .59%       .23%       .12%


                                   SALES FINANCE CONTRACTS
                                   -----------------------
Average Net Loans. . . . $ 10,612   $  9,514   $ 10,817   $ 11,640   $ 12,377
Liquidations . . . . . . $ 16,549   $ 15,065   $ 16,901   $ 17,904   $ 19,736
Net Losses . . . . . . . $    347   $    398   $    714   $    478   $    434
Net Losses as % of
  Average Net Loans. . .     3.27%      4.18%      6.60%      4.11%      3.51%
Net Losses as % of
  Liquidations . . . . .     2.10%      2.64%      4.22%      2.67%      2.20%


ALLOWANCE FOR LOAN LOSSES

     We determine the allowance for loan losses by reviewing our previous loss
experience, reviewing of specifically identified loans where collection is
doubtful and evaluating the inherent risks and change in the composition of
our loan portfolio.  Such allowance is, in our opinion, sufficient to provide
adequate protection against probable loan losses on the current loan
portfolio.  The allowance is maintained out of income, except in the case of
bulk purchases when it is provided in the allocation of the purchase price.

                                     -10-


CREDIT INSURANCE
- ----------------
     When a borrower authorizes us to so, we write various credit insurance
products in connection with the borrower's loan.  We write such insurance as
an agent for a non-affiliated insurance company.

     Frandisco Life Insurance Company and Frandisco Property and Casualty
Insurance Company, which are wholly owned subsidiaries of 1st Franklin,
reinsure the insurance written from the non-affiliated insurance company.



REGULATION AND SUPERVISION
- --------------------------
     State laws require that each office in which a small loan business is
conducted be licensed by the state and that the business be conducted
according to the applicable statutes and regulations.  The granting of a
license depends on the financial responsibility, character and fitness of the
applicant, and, where applicable, the applicant must show finding of a need
through convenience and advantage documentation.  As a condition to obtaining
such license, the applicant must consent to state regulation and examination
and to the making of periodic reports to the appropriate governing agencies.
Licenses are revocable for cause, and their continuance depends upon
applicant's compliance with the laws and regulations that are applicable to
the applicant in connection with its receipt of a license.  The Company has
never had any of its licenses revoked.

     We conduct all of our lending operations under the provisions of the
Federal Consumer Credit Protection Act ("Truth-in-Lending Act"), the Fair
Credit Reporting Act and the Federal Real Estate Settlement Procedures Act.
The Truth-in-Lending Act requires us to disclose to our customers the finance
charge, the annual percentage rate, the total of payments and other
information on all loans.

     A Federal Trade Commission ruling prevents us and other consumer lenders
from using certain household goods as collateral on direct cash loans.  We
collateralize such loans with non-household goods such as automobiles, boats
and other exempt items.

     We are also subject to state regulations governing insurance agents in
the states in which we sell credit insurance.  State insurance regulations
require that insurance agents be licensed and limit the premium amount
insurance agents can charge.

                                     -11-

SOURCE OF FUNDS
- ---------------
     Our sources of funds stated as a % of total liabilities and stockholder's
equity and the number of persons investing in the Company's debt securities is
as follows:


                                           Year Ended December 31
                                   -------------------------------------
                                   1999    1998     1997    1996    1995
                                   ----    ----     ----    ----    ----
Bank Borrowings. . . . . . . . .     -%      -%       -%      -%      -%
Public Senior Debt . . . . . . .    50      48       49      49      52
Public Subordinated Debt . . . .    16      18       19      18      17
Other Liabilities. . . . . . . .     6       6        5       5       5
Stockholders' Equity . . . . . .    28      28       27      28      26
                                   ---     ---      ---     ---     ---
  Total. . . . . . . . . . . . .   100%    100%     100%    100%    100%
                                   ===     ===      ===     ===     ===


Number of Investors. . . . . . . 6,133   6,116    5,983   5,668   5,575


     All of our common stock is held by five related individuals and is not
traded in an established public trading market.

     The average interest rate we charge on borrowings, computed by dividing
the interest paid by the average indebtedness outstanding, has been as
follows:

                                            Year Ended December 31
                                   ---------------------------------------
                                   1999     1998    1997     1996     1995
                                   ----     ----    ----     ----     ----
Senior Borrowings. . . . . . . .   5.62%    6.09%   6.12%    6.29%    6.97%
Subordinated Borrowings. . . . .   6.25     6.23    6.58     6.86     6.92
All Borrowings . . . . . . . . .   5.79     6.13    6.25     6.67     6.96



     Our financial ratios relating to debt are as follows:

                                                At December 31
                                   ---------------------------------------
                                   1999     1998    1997     1996     1995
                                   ----     ----    ----     ----     ----
Total Liabilities to
  Stockholders' Equity . . . .     2.52     2.53    2.68     2.59     2.81

Unsubordinated Debt to
  Subordinated Debt plus
  Stockholders' Equity . . . .     1.28     1.16    1.19     1.17     1.32

                                     -12-


                      MANAGEMENT'S DISCUSSION OF OPERATIONS

Financial Condition:
- -------------------
     The Company ended the 20th century with a record year!  At the close of
1999, total assets of the Company were $227.1 million as compared to $216.7
million at the beginning of the year.  Gross revenues reached $72.6 million
and net income from these revenues amounted to $7.7 million for the year.
Expansion of branch operations continued with the opening of eleven new
locations during the year, bringing the total to 177 offices.

     Being a financial institution, the primary earning assets of the Company
are its loan receivables.  Substantial growth occurred in the Company's loan
portfolio during the year just ended due to strong consumer demand.  Net
receivables (gross receivables less unearned finance charges) increased $21.1
million during 1999, which was the primary factor driving the increase in
overall assets.  Total number of loans being serviced at December 31, 1999
was 113,094 as compared to 103,634 at December 31, 1998, the majority of
which are small consumer loans with an average balance of $1,604.  The
Company's goal is to be a major provider of credit to individuals and
families in the Southeastern United States.  Management believes this is the
niche market for the services provided by the Company.  No commercial loans
are extended in the normal course of business.

     Also contributing to the increase in overall assets was a $6.7 million
(14%) growth in the Company's investment portfolio.  Cash flows generated by
operations and from sales of Company debt securities outpaced funds required
for daily operations during 1999, thereby creating a surplus of cash.  In
an attempt to maximize yield, Management invested the cash surplus in its
investment portfolio.  Management maintains a conservative approach when
formulating its investment strategy.  The Company does not participate in
hedging programs, interest rate swaps or other activities involving the use
of off-balance sheet derivative financial instruments.  The investment
portfolio consists mainly of U.S. Treasury bonds, Government Agency bonds and
various municipal bonds. A significant portion of these investment securities
have been designated as "available for sale" with any unrealized gain or loss
accounted for in the Company's equity section, net of deferred income taxes
for those investments held by the insurance subsidiaries. The remainder of
the investment portfolio represents securities carried at amortized cost and
designated  "held to maturity", as Management has both the ability and intent
to hold these securities to maturity.  Management had previously reported a
higher increase in investment securities in its report for the nine months
ended September 30, 1999.  However, volatility in the bond market during the
current year negatively impacted the investment portfolio as bond market
values declined $1.3 million, net of deferred taxes for those investments
held by the Company's insurance subsidiaries.   Also, the Company liquidated
certain investments during the fourth quarter just ended to supplement
financing of the increase in the loan portfolio.

     Cash and cash equivalents declined $14.2 million (71%) during 1999
mainly due to funds required to finance the aforementioned increase in the
loan portfolio.  At year end, the Company also used an alternative source of
working capital by drawing on its credit line to help finance the loan
activity.

Results of Operations:
- ---------------------
     As previously mentioned, gross revenues and net income reached record
levels during the year just ended.  The higher lending activity during 1999
resulted in average net receivables increasing $13.8 million (9%) to $162.4
million during 1999 as compared to $148.6 million during 1998.  Average net
receivables increased $3.7 million (3%) during 1998 as compared to 1997.
Revenues rose in each of the comparable periods as a direct result of the
higher levels of average net loans outstanding.

     The rise in revenues and an improvement in the Company's cost efficiency
ratio were responsible for the increase in profits during the last two years.
During 1999, the cost efficiency ratio declined to 69.4% as compared to 70.0%
                                     -13-

during 1998 and 71.9% during 1997.  Low inflation and the low interest rate
environment during the last two years enabled Management to reduce the ratio.
The cost efficiency ratio measures operating expenses against total revenues
net of interest and insurance expenses.

Net Interest Income

     Net interest income is the principal component in the composition of the
Company's net income. It represents the margin by which interest income on
earning assets (loans and investment securities) exceeds interest expense on
its interest-bearing debt.  The margin increased $4.4 million (12%) during
1999 as compared to 1998 and $2.8 million (8%) during 1998 as compared to
1997.  These increases in margin spreads were primarily due to the interest
income earned on the aforementioned higher levels of net receivables
outstanding and due to higher investment income.

     Variations in interest expense were insignificant during the three-year
period ended December 31, 1999.  Lower market rates of interest enabled the
Company to reduce average borrowing costs during the comparable periods even
though average senior and subordinated debt outstanding increased $11.4
million (8%) during 1999 as compared to 1998 and $3.3 million (2%) during
1998 as compared to 1997.  Average interest rates on borrowings were 5.79%,
6.13% and 6.25% during the years ended December 31, 1999, 1998 and 1997,
respectively.

Net Insurance Income

      The Company's insurance business plays an integral roll in the overall
income producing operations of the Company, second only to finance charges
earned.  Changes in net insurance income generally correspond to changes in
the level of average net outstanding receivables.  As average net receivables
increase, the Company typically sees an increase in the number of loan
customers requesting credit insurance, thereby leading to higher levels of
insurance in force.  Higher levels of insurance in force generally results in
higher insurance income.  Net insurance income rose $2.0 million (13%) during
1999 as compared to 1998 and $1.4 million (10%) during 1998 as compared to
1997.  Claims and insurance commissions were slightly higher in 1999 as
compared to 1998 and 1997.

Provision for Loan Losses

      The provision for loan losses increased $1.5 million (21%) to $8.5
million for the year just ended as compared to $7.0 million during 1998 and
$6.9 million in 1997.  At December 31, 1999, the allowance for loan losses
was 4.50% of net receivables, up from 4.25% and 4.00% at December 31, 1998
and 1997, respectively.  Management carefully monitors the credit worthiness
of its loan portfolio considering factors such as previous loss experience,
delinquency status, bankruptcy trends, the ability of the borrower to repay,
underlying collateral and changes in the size of the loan portfolio.
Additions are made to the loss allowance when Management deems it is
appropriate to protect against probable losses in the current portfolio.
During 1999, the increase in the provision and resulting increase in the
allowance for loan losses was attributable to a 15% increase in net charge-
offs, the substandial growth in the loan portfolio and an increase in loans
in non-accrual status.  Loans in non-accrual status represent loans 60 days
or more deliquent and on which earnings no longer are accrued.  At
December 31, 1999, there were $13.2 million of loans in non-accrual status
compared to $10.8 million and $9.8 million at December 31, 1998 and 1997,
respectively.

      Higher recovery rates on loans previously charged off resulted in a
decline in net charge-offs during 1998 as compared to 1997.  Although net
losses were lower, rising bankruptcies and problem delinquencies induced
Management to raise the loss allowance to provide for likely losses, which
resulted in a slight increase in the provision for loan losses when compared
to 1997.

      Currently, Management believes the allowance for loan losses is
adequate to absorb losses.  However, if conditions were to change, future
additions to the allowance may be necessary in order to provide adequate
protection against probable losses in the current portfolio.

Other Operating Expenses

      The largest expense category the Company has is personnel expense,
which represented 46% of all expenses during 1999 and 44% in 1998.  Increases
in the employee base required to staff the new locations and merit salary
                                     -14-


increases caused personel expense to increase $3.2 million (15%) during the
year just ended as compared to 1998.  During 1998 the same expense increased
$1.6 million (8%) as compared to 1997.  Higher profits during each of the
last two years resulted in higher accruals for incentive bonuses and profit
sharing expenses, which also contributed to the overall increase in personnel
expense.  Medical claims incurred by Company's employees health insurance
plan was another factor contributing to the increase in personnel expense in
1999 as compared to 1998.  Medical claims increased 65% to $1.6 million
during the year just ended.  Claims declined during the same period a year
ago compared to 1997.

      Occupancy expenses increased approximately $.4 million or 7% in both
1999 and 1998 mainly due to start-up costs and additional overhead associated
with the expansion of branch operations.  Increased rent expense on leases
renewed in existing offices was an additional contributing factor.

      During 1999, other operating expenses rose $.7 million (7%) as compared
to 1998 mainly due to increases in advertising, collection expense, insurance
premiums, computer expenses, supplies, training and development and taxes and
licenses.  These same categories (with the exception of training and
development) were also primarily responsible for the $.1 million (1%)
increase in other operating expenses during 1998 as compared to 1997.  The
increase was much lower during 1998 due to a decline in legal expenses.
Legal expenses incurred in connection with the Alabama lawsuits added to the
increase in other operating expenses during 1997.  Settlement agreements were
reached with certain borrowers who had previously asserted claims or had
stated their intention to file claims against the Company.  Although the
Company and its employees deny any wrongdoing or any breach of a legal
obligation or duty to the claimants, Management, in recognition of the
expense and uncertainty of litigation, felt it was in the best interest of
the Company to dispose of those cases.

Income Taxes

     Effective income tax rates for the years ended December 31, 1999, 1998
and 1997 were 19.8%, 18.0% and 73.1%, respectively.  Rates rose slightly
during 1999 as a result of higher earnings by the insurance subsidiaries.
The rate was higher during 1997 as a result of the Company electing S
Corporation status for income tax reporting purposes effective January 1,
1997.  The taxable income or loss of an S Corporation is includable in the
individual tax returns of the stockholders of the Company.  Over the years
the Company had prepaid federal and state income taxes due to certain
temporary differences between reported income and expenses for financial
statement purposes and for income tax purposes.  Election of S Corporation
status required elimination of all accumulated prepaid/deferred tax
assets and liabilities.  Accordingly, deferred income tax assets and
liabilities were eliminated and no provisions for current and deferred income
taxes were made by the Company other than amounts related to prior years when
the Company was a taxable entity.  Deferred income tax assets and liabilities
continue to be recognized and provisions for current and deferred income
taxes continue to be  made by the Company's subsidiaries.  The Company took a
one-time charge of  approximately $3.6 million during the first quarter of
1997 to expense the previously deferred income tax asset which it was not
permitted to expense prior to election of becoming an S Corporation.

     Certain tax benefits provided by law to life insurance companies
substantially reduce the effective tax rate of the Company's life insurance
subsidiary and thus decreases the Company's overall tax rate below statutory
rates.  Investments in tax-exempt securities also allowed the Company's
property and casualty insurance subsidiary to reduce its effective tax rate
below statutory rates.

Liquidity:
- ---------
     Liquidity is the ability of the Company to meet short-term financial
obligations, either through the collection of receivables or by generating
additional funds through liability management.  Continued liquidity of the
Company is therefore dependent on the collection of its receivables, the sale
of debt securities that meet the investment requirements of the public and
the continued availability of unused bank credit from the Company's lenders.
The previously discussed increases in net cash flows during the year just
ended provided a positive effect on the Company's liquidity.

     Most of the Company's loan portfolio is financed through public debt
securities which, because of redemption features, have a shorter average
maturity than the loan portfolio as a whole. The difference in maturities
may adversely affect liquidity if the Company does not continue to sell debt
securities at interest rates and terms that are responsive to the demands of
the marketplace or maintain sufficient unused bank borrowings.
                                     -15-

     In addition to the debt securities program, the Company has two external
sources of funds through its credit agreements.  One agreement provides for
available borrowings of $21.0 million.  At the end of 1999, the Company used
a portion of the credit line leaving approximately $20.0 million available as
compared to $21.0 million available at the end of 1998.  The Company has an
additional $2.0 million credit agreement (all of which was available at
December 31, 1999 and 1998).

     Liquidity was not adversely affected during the year just ended by the
aforementioned increase in accounts classified as 60 days or more delinquent.
The increase in the loan loss allowance also did not affect liquidity as the
allowance is maintained out of income; however, an increase in the loss rate
may have a material adverse effect on the Company's earnings.

Market Risk:
- -----------
     Volatility of market rates of interest can impact the Company's
investment portfolio and the interest rates paid on its debt securities.
These exposures are monitored and managed by the Company as an integral part
of its overall cash management program. It is Management's goal to mitigate
any adverse effect movements in interest rates may have on the financial
condition and operations of the Company.  The information in the table below
sumarizes the Company's risk associated with marketable debt securities and
debt obligations as of December 31, 1999.  Rates associated with the
marketable debt securities represent weighted averages based on the coupon
rate of each individual security.  No adjustment has been made to yield, even
though many of the investments are tax-exempt.  For debt obligations, the
table presents principal cash flows and related weighted average interest
rates by contractual maturity dates.  The structure of subordinated debenture
debt incorporates various interest adjustment periods which allows the holder
to redeem prior to the contractual maturity without penalty. It is expected
that actual maturities on certain debentures will be prior to the contractual
maturity.  Management estimates the carrying value of senior and subordinated
debt approximates their fair values when compared to instruments of similar
type, terms and maturity.

     Loans are excluded from the information below since interest rates
charged on loans are based on rates allowable under federal and state
guidelines.  Management does not believe that changes in market interest
rates will significantly impact rates charged on loans.  The Company has no
exposure to foreign currency risk.

                                        Expected Fiscal Year of Maturity
                               -----------------------------------------------
                                                            2005 &        Fair
                               2000  2001  2002  2003  2004  More  Total Value
                               ----  ----  ----  ----  ----  ----  ----  -----
                                                (In millions)
Assets:
  Marketable debt securities. . $ 4   $ 8   $ 8   $ 9   $ 7   $19   $55   $54
  Average Interest Rate . . . . 5.3%  5.4%  5.2%  5.5%  5.7%  5.3%  5.4%
  Liabilities:
   Senior Debt:
     Senior Notes . . . . . . . $65     -     -     -     -     -   $65   $65
     Average Interest Rate. . . 5.6%    -     -     -     -     -   5.6%
     Commercial Paper . . . . . $48     -     -     -     -     -   $48   $48
     Average Interest Rate. . . 6.3%    -     -     -     -     -   6.3%
     Notes Payable to Banks . . $ 1     -     -     -     -     -   $ 1   $ 1
     Average Interest Rate. . . 8.8%    -     -     -     -     -   8.8%

   Subordinated Debentures. . . $ 6   $ 8   $ 9   $12     -     -   $35   $35
     Average Interest Rate. .   6.1%  5.9%  6.1%  6.0%    -     -   6.0%


Legal Proceedings:
- -----------------
     There is a legal proceeding pending against the Company in Alabama
alleging that the Company's practice of inserting dispute resolution
provisions into its consumer lending documents and requiring consumers to
                                     -16-

abide by such provisions violates the Equal Credit Opportunity Act.
Plaintiffs are seeking declaratory relief that they cannot be compelled to
forfeit their statutorily granted rights under the Truth-in-Lending Act and
other consumer protection laws.  Management believes that the Company's
operations are in compliance with applicable laws and regulations and that
the action is without merit.  The Company is diligently contesting and
defending against this proceeding.  Based on current information available,
Management is unable to predict the potential outcome of this matter or its
impact on the Company's financial condition or business operations.

Year 2000 Issues:
- ----------------
     In the Company's 1998 Annual Report and subsequent 1999 quarterly
reports to investors, Management discussed preparations being undertaken to
insure the Company was Year 2000 compliant.  Management closely adhered to
the Interagency Guidelines Establishing Year 2000 Standards for Safety and
Soundness which set forth safety and soundness standards pursuant to the
Federal Financial Institutions Examination Council ("FFIEC").  All
information technology ("IT") systems and non-IT systems were tested prior
to the end of 1999.  In addition, contingency plans were formulated as a
safeguard in the event of system failures.

     The Company did not experience any significant malfunctions or errors in
its operations or business systems when the date changed from 1999 to 2000.
Based on operations since January 1, 2000, the Company does not expect any
significant impact on its on-going business as a result of the "Year 2000
issue".  However, it is possible that the full impact of the date change,
which was of concern due to computer programs that use two digits instead of
four digits to define years, has not been fully recognized.  For example, it
is possible that Year 2000 or similiar issues such as leap year related
problems may occur with billing, payroll or financial closings at month,
quarterly or year end.  The Company believes that any such problems are
likely to be minor and correctible.  In addition, the Company could still be
negatively impacted if its third party suppliers are adversely affected by
the Year 2000 or similar problems that have arisen for its third party
suppliers.  The Company will continue to monitor Mission Critical
applications of the Company and third party suppliers throughout the current
year.

     The Company expended $28,214 on Year 2000 readiness efforts in 1999.
Management projects expenditures of an additional $10,000 for such efforts
during 2000.

New Accounting Standards:
- ------------------------
     In June 1997, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards ("SFAS") No. 130 "Reporting
Comprehensive Income", effective for fiscal years beginning after
December 15, 1997.  This statement establishes standards for reporting and
display of comprehensive income and its components in a full set of general
purpose financial statements.  The Company adopted SFAS 130 during 1998.

     Also in June 1997, the FASB issued SFAS No. 131 "Disclosure about
Segments of an Enterprise and Related Information," effective for financial
statements beginning after December 15, 1997.  This statement requires
companies to determine segments based on how management makes decisions about
allocating resources to segments and measuring their performance.
Disclosures for each segment are similar to those required under current
standards, with the addition of certain quarterly disclosure requirements.
It also establishes standards for related disclosures about products and
services, geographic areas and major customers.  The Company adopted this
accounting standard in 1998 and disclosure is provided in Note 10 of Notes
to Consolidated Financial Statements.

     During the first quarter of 1998, the American Institute of Certified
Public Accountants issued Statement of Position ("SOP") No. 98-1, "Accounting
for Costs of Computer Software Developed or Obtained for Internal Use."  SOP
No. 98-1 requires capitalization of computer software costs that meet certain
criteria.  The statement is effective for fiscal years beginning after
December 15, 1998.  The Company adopted SOP No. 98-1 effective January 1,
1999.  SOP No. 98-1 did not have a material impact on the Company's financial
position or results of operations.

     In June 1998, the FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities," effective for fiscal years beginning
after June 15, 1999.  The Statement requires companies to record derivatives
                                     -17-

on the balance sheet as assets and liabilities at fair value.  The Statement
also requires that changes in the derivative's fair value be recognized
currently in earnings unless specific hedge accounting criteria are met.  In
June 1999, the FASB issued SFAS No. 137 whereby the adoption of SFAS No. 133
was deferred to fiscal years beginning after June 15, 2000.  The Company is
evaluating the impact of FASB No. 133 on the Company's future earnings and
financial position but does not expect it to be material.


Forward Looking Statements:
- --------------------------
     Certain information in the previous discussion and other statements
contained in this annual report which are not historical facts may be
forward-looking statements that involve risks and uncertainties.  Actual
results, performance or achievements could differ materially from those
contemplated, expressed or implied by the forward-looking statements
contained herein.  Possible factors which could cause future results to
differ from expectations are, but are not limited to, adverse economic
conditions including the interest rate environment, federal and state
regulatory changes, unfavorable outcome of litigation, Year 2000 issues
and other factors referenced elsewhere.



                            MANAGEMENT'S REPORT

     The accompanying financial statements were prepared in accordance with
generally accepted accounting principles by the management of the Company who
assumes responsibility for their integrity and reliability.

     The Company maintains a system of internal accounting controls which is
supported by a program of internal audits with appropriate management follow-
up action. The integrity of the financial accounting system is based on
careful selection and training of qualified personnel, on organizational
arrangements which provide for appropriate division of responsibilities and
on the communication of established written policies and procedures.

     The financial statements of the Company have been audited by Arthur
Andersen LLP, independent public accountants. Their report expresses their
opinion as to the fair presentation of the financial statements and is based
upon their independent audit conducted in accordance with generally accepted
auditing standards.

     The Company's Audit Committee, comprised solely of outside directors,
meets periodically with the independent public accountants, the internal
auditors and representatives of management to discuss auditing and financial
reporting matters. The independent public accountants have free access to
meet with the Audit Committee without management representatives present to
discuss the scope and results of their audit and their opinions on the
quality of financial reporting.


                                     -18-



                     REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



TO 1st FRANKLIN FINANCIAL CORPORATION:

     We have audited the accompanying consolidated statements of financial
position of 1ST FRANKLIN FINANCIAL CORPORATION (a Georgia corporation) AND
SUBSIDIARIES as of December 31, 1999 and 1998, and the related consolidated
statements of income, stockholders' equity and cash flows for each of the
three years in the period ended December 31, 1999. These financial statements
are the responsibility of the Company's management.  Our responsibility is to
express an opinion on these financial statements based on our audits.

     We conducted our audits in accordance with auditing standards generally
accepted in the United States.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining,
on a test basis, evidence supporting the amounts and disclosures in the
financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present
fairly, in all material respects, the financial position of 1st Franklin
Financial Corporation and subsidiaries as of December 31, 1999 and 1998, and
the results of their operations and their cash flows for each of the three
years in the period ended December 31, 1999, in conformity with accounting
principles generally accepted in the United States.


                                                  s/ ARTHUR ANDERSEN LLP


Atlanta, Georgia
February 29, 2000


                                     -19-


                        1st FRANKLIN FINANCIAL CORPORATION

                  CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

                           DECEMBER 31, 1999 AND 1998

                                      ASSETS

                                                   1999             1998
                                                   ----             ----
CASH AND CASH EQUIVALENTS:
  Cash and Due From Banks. . . . . . . . . .  $  2,176,494      $  2,408,142
  Short-term Investments,
    $300,000 in trust in 1999
    and 1998 (Note 4). . . . . . . . . . . .     3,738,041        17,703,536
                                              ------------      ------------
                                                 5,914,535        20,111,678
                                              ------------      ------------
LOANS (Note 2):
  Direct Cash Loans. . . . . . . . . . . . .   153,169,782       131,635,924
  First Mortgage Real Estate Loans . . . . .    28,453,054        27,852,628
  Second Mortgage Real Estate Loans. . . . .     5,493,409         5,612,540
  Sales Finance Contracts. . . . . . . . . .    13,352,067        10,881,849
                                              ------------      ------------
                                               200,468,312       175,982,941

  Less: Unearned Finance Charges . . . . . .    22,701,162        19,334,116
        Unearned Insurance Premiums
          and Commissions. . . . . . . . . .    13,648,715        11,446,901
        Allowance for Loan Losses. . . . . .     7,994,102         6,653,763
                                              ------------      ------------
            Net Loans. . . . . . . . . . . .   156,124,333       138,548,161
                                              ------------      ------------

MARKETABLE DEBT SECURITIES (Note 3):
  Available for Sale, at fair market value .    47,127,780        39,938,412
  Held to Maturity, at amortized cost. . . .     6,734,286         7,205,113
                                              ------------      ------------
                                                53,862,066        47,143,525
                                              ------------      ------------
OTHER ASSETS:
  Land, Buildings, Equipment and Leasehold
    Improvements, less accumulated
    depreciation and amortization of
    $9,155,863 and $8,382,863 in 1999 and
    1998, respectively . . . . . . . . . . .     4,556,988         4,687,343
  Due from Nonaffiliated Insurance Company .     1,205,895         1,038,554
  Miscellaneous. . . . . . . . . . . . . . .     5,474,243         5,145,649
                                              ------------      ------------
                                                11,237,126        10,871,546
                                              ------------      ------------

                  TOTAL ASSETS . . . . . . .  $227,138,060      $216,674,910
                                              ============      ============

           The accompanying Notes to Consolidated Financial Statements are
                     an integral part of these statements.
                                     -20-

                      1st FRANKLIN FINANCIAL CORPORATION

                CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

                        DECEMBER 31, 1999 AND 1998

                    LIABILITIES AND STOCKHOLDERS' EQUITY

                                                     1999           1998
                                                     ----           ----
SENIOR DEBT (Note 5):
  Senior Demand Notes, including
    accrued interest . . . . . . . . . . . .   $  64,930,179    $ 54,819,670
  Commercial Paper . . . . . . . . . . . . .      47,994,462      49,626,360
  Notes Payable to Banks . . . . . . . . . .         965,000              --
                                               -------------    ------------
                                                 113,889,641     104,446,030
                                               -------------    ------------

ACCOUNTS PAYABLE AND ACCRUED EXPENSES. . . .      13,461,731      11,904,342
                                               -------------    ------------


SUBORDINATED DEBT (Note 6) . . . . . . . . .      35,246,639      38,960,747
                                               -------------    ------------

             Total Liabilities . . . . . . .     162,598,011     155,311,119
                                               -------------     -----------

COMMITMENTS AND CONTINGENCIES (Note 7)

STOCKHOLDERS' EQUITY:
  Preferred Stock; $100 par value
    6,000 shares authorized; no shares
      outstanding. . . . . . . . . . . . . .              --              --
  Common Stock:
    Voting Shares; $100 par value;
      2,000 shares authorized; 1,700
      shares outstanding . . . . . . . . . .         170,000         170,000
    Non-Voting Shares; no par value;
      198,000 shares authorized;
      168,300 shares outstanding as
      of December 31, 1999 and 1998. . . . .              --              --
   Accumulated Other
     Comprehensive (Loss) Income . . . . . .        (780,772)        556,423
   Retained Earnings . . . . . . . . . . . .      65,150,821      60,637,368
                                                ------------    ------------
             Total Stockholders' Equity. . .      64,540,049      61,363,791
                                                ------------    ------------

                 TOTAL LIABILITIES AND
                   STOCKHOLDERS' EQUITY. . .    $227,138,060    $216,674,910
                                                ============    ============

        The accompanying Notes to Consolidated Financial Statements are
                     an integral part of these statements.
                                     -21-

                      1st FRANKLIN FINANCIAL CORPORATION

                      CONSOLIDATED STATEMENTS OF INCOME

              FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997

                                        1999           1998           1997
                                        ----           ----           ----
INTEREST INCOME:
  Finance Charges . . . . . . . .   $47,215,543    $42,688,691    $40,030,163
  Investment Income . . . . . . .     3,436,214      3,323,660      3,241,054
                                    -----------    -----------    -----------
                                     50,651,757     46,012,351     43,271,217
INTEREST EXPENSE:                   -----------    -----------    -----------
  Senior Debt . . . . . . . . . .     6,353,046      5,966,615      6,128,495
  Subordinated Debt . . . . . . .     2,567,428      2,756,586      2,672,987
                                    -----------    -----------    -----------
                                      8,920,474      8,723,201      8,801,482
                                    -----------    -----------    -----------
NET INTEREST INCOME . . . . . . .    41,731,283     37,289,150     34,469,735

PROVISION FOR
  LOAN LOSSES (Note 2). . . . . .     8,523,311      7,031,251      6,915,794
                                    -----------    -----------    -----------
NET INTEREST INCOME AFTER
  PROVISION FOR LOAN LOSSES . . .    33,207,972     30,257,899     27,553,941
                                    -----------    -----------    -----------
NET INSURANCE INCOME:
  Premiums and Commissions. . . .    21,323,182     19,080,146     17,655,350
  Insurance Claims and Expenses .    (4,305,860)    (4,079,280)    (4,077,775)
                                    -----------    -----------    -----------
                                     17,017,322     15,000,866     13,577,575
                                    -----------    -----------    -----------
OTHER REVENUE (Note 8). . . . . .       666,289        590,924        571,837
                                    -----------    -----------    -----------
OPERATING EXPENSES (Note 8):
  Personnel Expense . . . . . . .    25,091,643     21,884,828     20,330,220
  Occupancy Expense . . . . . . .     5,787,269      5,424,248      5,084,344
  Other Expense . . . . . . . . .    10,349,695      9,682,014      9,544,449
                                    -----------    -----------    -----------
                                     41,228,607     36,991,090     34,959,013
                                    -----------    -----------    -----------
INCOME BEFORE INCOME TAXES. . . .     9,662,959      8,858,599      6,744,340

PROVISION FOR
  INCOME TAXES (Note 9) . . . . .     1,915,456      1,590,814      4,928,030
                                    -----------    -----------    -----------
NET INCOME. . . . . . . . . . . .   $ 7,747,503    $ 7,267,785    $ 1,816,310
                                    ===========    ===========    ===========

EARNINGS PER SHARE
  Voting Common Stock; 1,700
    Shares Outstanding
    all periods . . . . . . . . .        $45.57         $42.75         $10.68
  Non-Voting Common Stock;               ======         ======         ======
    168,300 Shares Outstanding
    all periods . . . . . . . . .        $45.57         $42.75         $10.68
                                         ======         ======         ======

         The accompanying Notes to Consolidated Financial Statements are
                    an integral part of these statements.
                                     -22-


                              1st FRANKLIN FINANCIAL CORPORATION
                       CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                     FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
<TABLE>
<CAPTION>
                                                                           Accumulated
                                          Common Stock                       Other
                                        -----------------     Retained    Comprehensive
                                         Shares   Amount      Earnings       Income       Total
                                        -------  --------   -----------   ------------ -----------
<S>                                     <C>      <C>        <C>           <C>          <C>
Balance at December 31, 1996. . . . . . 170,000  $170,000   $53,200,768   $   43,288   $53,414,056

  Comprehensive Income:
    Net Income for 1997 . . . . . . . .      --        --     1,816,310           --
    Net change in unrealized gain on
      available-for-sale securities . .      --        --            --      299,522
  Total Comprehensive Income. . . . . .      --        --            --           --     2,115,832
  Cash distributions paid . . . . . . .      --        --      (795,739)          --      (795,739)
                                        -------  --------   -----------   ----------   -----------
Balance at December 31, 1997. . . . . . 170,000   170,000    54,221,339      342,810    54,734,149

  Comprehensive Income:
  Net Income for 1998 . . . . . . . . .      --        --     7,267,785           --
  Net change in unrealized gain on
    available-for-sale securities . . .      --        --            --      213,613
  Total Comprehensive Income. . . . . .      --        --            --           --     7,481,398
  Cash distributions paid . . . . . . .      --        --      (851,756)          --      (851,756)
                                        -------  --------   -----------   ----------   -----------
Balance at December 31, 1998. . . . . . 170,000   170,000    60,637,368      556,423    61,363,791

  Comprehensive Income:
  Net Income for 1999 . . . . . . . . .      --        --     7,747,503           --
  Net change in unrealized gain on
    available-for-sale securities . . .      --        --            --   (1,337,195)
  Total Comprehensive Income. . . . . .      --        --            --           --     6,410,308
  Cash distributions paid . . . . . . .      --        --    (3,234,050)          --    (3,234,050)
                                        -------  --------   -----------    ---------   -----------
Balance at December 31, 1999. . . . . . 170,000  $170,000   $65,150,821    $(780,772)  $64,540,049
                                        =======  ========   ===========    =========   ===========
</TABLE>
<TABLE>
<CAPTION>
                                                                1999          1998          1997
                                                                ----          ----          ----
<S>                                                         <C>            <C>         <C>
Disclosure of reclassification amount:
- -------------------------------------
  Unrealized holding gains (losses) arising during period,
    net of applicable income taxes. . . . . . . . . . . . . $(1,337,804)   $ 224,200   $   299,636

  Less: Reclassification adjustment for (gains)
        losses included in income, net of applicable
        income taxes. . . . . . . . . . . . . . . . . . . .        (609)     (10,587)         (114)
                                                            -----------    ---------   -----------
  Net unrealized gains (losses) on securities,
    net of applicable income taxes. . . . . . . . . . . . . $(1,337,195)   $ 213,613   $   299,522
                                                            ===========    =========   ===========
</TABLE>
           The accompanying Notes to Consolidated Financial Statements are
                an integral part of these statements.

                                     -23-

<PAGE>
                        1st FRANKLIN FINANCIAL CORPORATION
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
               FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
<TABLE>
<CAPTION>
                                                       1999           1998           1997
                                                       ----           ----           ----
<S>
CASH FLOWS FROM OPERATING ACTIVITIES:             <C>            <C>            <C>
  Net Income. . . . . . . . . . . . . . . . . . . $  7,747,503   $  7,267,785   $  1,816,310
    Adjustments to reconcile net income to net
     cash provided by operating activities:
      Provision for Loan Losses . . . . . . . . .    8,523,311      7,031,251      6,915,794
      Depreciation and Amortization . . . . . . .    1,231,641      1,253,361      1,202,836
      Provision for Deferred Taxes. . . . . . . .      267,506        115,929      3,661,156
      Gain (Loss) on sale of marketable
        securities and equipment and premium
        amortization on securities. . . . . . . .      177,891         41,872        (12,492)
      Increase in Miscellaneous Assets. . . . . .     (495,935)      (672,382)      (285,244)
      Increase in Other Liabilities . . . . . . .    1,577,374      1,484,998         67,560
                                                  ------------   ------------   ------------
          Net Cash Provided . . . . . . . . . . .   19,029,291     16,522,814     13,365,920
                                                  ------------   ------------   ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Loans originated or purchased . . . . . . . . . (137,821,710)  (118,900,788)  (114,175,268)
  Loan payments . . . . . . . . . . . . . . . . .  111,722,227    106,022,624    104,242,345
  Purchases of marketable securities. . . . . . .  (21,998,803)   (32,709,322)   (28,845,752)
  Sales of marketable securities. . . . . . . . .    7,047,365         66,658             --
  Redemptions of marketable securities. . . . . .    5,790,000     18,235,000     19,645,000
  Principal payments on marketable securities . .      630,367        411,562        365,678
  Capital expenditures. . . . . . . . . . . . . .   (1,137,906)    (1,063,006)    (2,677,986)
  Proceeds from sale of equipment . . . . . . . .       46,573         25,146         71,370
                                                  ------------   ------------   ------------
          Net Cash Used . . . . . . . . . . . . .  (35,721,887)   (27,912,126)   (21,374,613)
                                                  ------------   ------------   ------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net increase in Notes Payable to
    Banks and Senior Demand Notes . . . . . . . .   11,075,509      3,750,528      5,291,424
  Commercial Paper issued . . . . . . . . . . . .   26,284,371     25,385,223     29,816,406
  Commercial Paper redeemed . . . . . . . . . . .  (27,916,269)   (23,619,308)   (30,918,084)
  Subordinated Debt issued. . . . . . . . . . . .    5,215,536      6,841,431      6,877,593
  Subordinated Debt redeemed. . . . . . . . . . .   (8,929,644)    (5,127,205)    (4,573,535)
  Dividends / Distributions Paid. . . . . . . . .   (3,234,050)      (851,756)      (795,739)
                                                  ------------   ------------   ------------
          Net Cash Provided . . . . . . . . . . .    2,495,453      6,378,913      5,698,065
                                                  ------------   ------------   ------------
NET DECREASE IN
  CASH AND CASH EQUIVALENTS . . . . . . . . . . .  (14,197,143)    (5,010,399)    (2,310,628)

CASH AND CASH EQUIVALENTS, beginning. . . . . . .   20,111,678     25,122,077     27,432,705
                                                  ------------   ------------   ------------
CASH AND CASH EQUIVALENTS, ending . . . . . . . . $  5,914,535   $ 20,111,678   $ 25,122,077
                                                  ============   ============   ============

Cash paid during the year for: Interest . . . . . $  8,894,887   $  8,837,764   $  8,670,194
                               Income Taxes . . . $  1,650,743   $  1,391,790   $  1,550,958
</TABLE>

              The accompanying Notes to Consolidated Financial Statements are
                           an integral part of these statements.
                                     -24-

                           1st FRANKLIN FINANCIAL CORPORATION
                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997

1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Business:
    1st Franklin Financial Corporation (the "Company") is a consumer finance
company which acquires and services direct cash loans, real estate loans and
sales finance contracts through 177 branch offices.  (See inside front cover
for branch office locations.)

Basis of Consolidation:
    The accompanying consolidated financial statements include the
accounts of the Company and its wholly owned subsidiaries. All significant
intercompany accounts and transactions have been eliminated.

Fair Values of Financial Instruments:

    The following methods and assumptions are used by the Company in
estimating fair values for financial instruments:

      Cash and Cash Equivalents.  The carrying value of cash and cash
      equivalents approximates fair value due to the relatively short period
      of time between the origination of the instruments and their expected
      realization.

      Loans.  The fair value of the Company's direct cash loans and sales
      finance contracts approximate the carrying value since the estimated
      life, assuming prepayments, is short-term in nature.  The fair value
      of the Company's real estate loans approximate the carrying value
      since the rate charged by the Company approximates market.

      Marketable Debt Securities.  The fair values for marketable debt
      securities are based on quoted market prices.  If a quoted market
      price is not available, fair value is estimated using market prices
      for similar securities.  See Note 3 for the fair value of marketable
      debt securities.

      Senior Debt.  The carrying value of the Company's senior debt
      approximates fair value due to the relatively short period of time
      between the origination of the instruments and their expected payment.

      Subordinated Debt.  The carrying value of the Company's subordinated
      debt approximates fair value due to the repricing frequency of the debt.

Other significant assets and liabilities, which are not considered financial
instruments and for which fair values have not been estimated, include
premises and equipment and deferred taxes.

    In June 1998, the FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities," effective for fiscal years beginning
after June 15, 1999.  The Statement requires companies to record derivatives
on the balance sheet as assets and liabilities at fair value.  The Statement
also requires that changes in the derivative's fair value be recognized
currently in earnings unless specific hedge accounting criteria are met.  In
June 1999, the FASB issued SFAS No. 137 whereby the adoption of SFAS No. 133
was deferred to fiscal years beginning after June 15, 2000.  The Company is
evaluating the impact of FASB No. 133 on the Company's future earnings and
financial position but does not expect it to be material.

Use of Estimates:
    The preparation of financial statements in conformity with generally
accepted accounting principles requires Management to make estimates and
assumptions that affect the reported amounts of assets and liabilities at
                                     -25-

the date of financial statements and the reported amounts of revenues and
expenses during the reporting period.  Actual results could vary from these
estimates, however, in the opinion of Management, such variances would not
be material.

Income Recognition:
    Although generally accepted accounting principles require other methods
to be used for income recognition, the Company uses the Rule of 78's method
to recognize interest and insurance income on loans which have precomputed
charges.  Since the majority of these loans are paid off or renewed in less
than one year and because the interest and insurance charges are contractually
rebated using the Rule of 78's method, the results obtained by using the Rule
of 78's closely approximate those that would be obtained if other generally
accepted methods were used.

    Finance charges are precomputed and included in the gross amount of
certain direct cash loans, sales finance contracts and certain real estate
loans.  These precomputed charges are deferred and recognized as income on
an accrual basis using the Rule of 78's (which approximates the interest
method).  Finance charges on the other direct cash loans and real estate
loans are recognized as income on a simple interest accrual basis.  Income
is not accrued on a loan that is more than 60 days past due.

    When material, the Company defers loan fees and recognizes them as an
adjustment to yield over the contractual life of the related loan.  The
Company's method of accounting for such fees does not materially differ from
generally accepted accounting principles for such fees.

    The property and casualty credit insurance policies written by the
Company are reinsured by the property and casualty insurance subsidiary.
The premiums are deferred and earned on a Rule of 78's basis (which
approximates the pro-rata method).

    The credit life and accident and health policies written by the Company
are reinsured by the life insurance subsidiary.  The premiums are deferred
and earned using the pro-rata method for level-term life policies, the Rule
of 78's (which approximates the pro-rata method) for decreasing-term life
policies and an average of the pro-rata method and Rule of 78's for accident
and health policies.

    Claims of the insurance subsidiaries are expensed as incurred and
reserves are established for incurred but not reported (IBNR) claims.

    Policy acquisition costs of the insurance subsidiaries are deferred and
amortized to expense over the life of the policies on the same methods used
to recognize premium income.

Depreciation and Amortization:
    Office machines, equipment and company automobiles are recorded at cost
and depreciated on a straight-line basis over a period of three to ten years.
Leasehold improvements are amortized over seven years using the double
declining method for book and tax.

Income Taxes:
    No provision for income taxes has been made for the Company since it
elected S Corporation status in 1997.  The Company's insurance subsidiaries
remain taxable and income taxes are provided where applicable (Note 9).

Collateral Held for Resale:
    When the Company takes possession of the collateral which secures a loan,
the collateral is recorded at the lower of its estimated resale value or the
loan balance.  Any losses incurred at that time are charged against the
Allowance for Loan Losses.

Bulk Purchases:
    A bulk purchase is a group of loans purchased by the Company from another
lender.  Bulk purchases are recorded at the outstanding loan balance and an
allowance for losses is established in accordance with management's
evaluation of the specific loans purchased and their comparability to similar
type loans in the Company's existing portfolio.
                                     -26-

    For loans with precomputed charges, unearned finance charges are also
recorded based on the Rule of 78's (which approximates the interest method).
Any difference between the purchase price of the loans and their net balance
(outstanding balance less allowance for losses and unearned finance charges)
is amortized or accreted to income over the estimated average life of the
loans purchased.

Marketable Debt Securities:
    Management has designated a significant portion of the marketable debt
securities held in the Company's investment portfolio at December 31, 1999
and 1998 as being available-for-sale.  This portion of the investment
portfolio is reported at fair market value with unrealized gains and losses
excluded from earnings and reported, net of taxes, in accumulated other
comprehensive income which is a separate component of stockholders' equity.
The remainder of the investment portfolio is carried at amortized cost and
designated as held-to-maturity as Management has both the ability and intent
to hold these securities to maturity.

Stock Dividend:
    On January 26, 1996, the Company paid a stock dividend of 99 shares of
Non-Voting Common Stock for each outstanding share of Voting Common Stock.
The Non-Voting Common Stock has terms similar to the Company's Voting Common
Stock, other than its non-voting status.  The consolidated financial
statements for prior periods have been adjusted to reflect the effect of
this dividend.  All references to common shares and per share information
have been restated to reflect the stock dividend.

Earnings per Share Information:
    In February 1997, the Financial Accounting Standards Board ("FASB")
issued Financial Accounting Standard ("SFAS") No. 128, "Earnings per Share",
that specifies the computation, presentation and disclosure requirements for
earnings per share.  The Company adopted the new Standard in the quarter
ended December 31, 1997.  The Company has no contingently issuable common
shares, thus basic and diluted share amounts are the same.

2.  LOANS

    The Company held $13,169,809 and $10,804,227 of loans in a non-accrual
status at December 31, 1999 and 1998, respectively.

Contractual Maturities of Loans:
    An estimate of contractual maturities stated as a percentage of the loan
balances based upon an analysis of the Company's portfolio as of December 31,
1999 is as follows:

                            Direct   1st Mortgage    2nd Mortgage    Sales
          Due In             Cash     Real Estate    Real Estate     Finance
      Calendar Year         Loans        Loans         Loans        Contracts
      -------------         -----        -----         -----        ---------
           2000. . . . . .  72.11%       19.25%        19.87%         72.87%
           2001. . . . . .  24.84        18.75         20.35          22.29
           2002. . . . . .   2.23        16.54         18.31           4.36
           2003. . . . . .    .46        12.71         14.89            .40
           2004. . . . . .    .13         9.50         10.46            .06
           2005 & later. .    .23        23.25         16.12            .02
                           ------       ------        ------        -------
                           100.00%      100.00%       100.00%       100.00%
                           ======       ======        ======        ======

    Experience of the Company has shown that a majority of its loans will be
renewed many months prior to their final contractual maturity dates.
Accordingly, the above contractual maturities should not be
regarded as a forecast of future cash collections.

Cash Collections on Principal:
    During the years ended December 31, 1999 and 1998, cash collections
applied to principal of loans totaled $111,722,227 and $106,022,624,
respectively, and the ratios of these cash collections to average net
receivables were 68.81% and 71.35%, respectively.
                                     -27-

Allowance for Loan Losses:
    The Allowance for Loan Losses is based on the Company's previous loss
experience, a review of specifically identified loans where collection is
doubtful and Management's evaluation of the inherent risks and changes in
the composition of the Company's loan portfolio.  Such allowance is, in the
opinion of Management, sufficient to provide adequate protection against
probable losses in the current loan portfolio.  Specific provision for loan
losses is made for impaired loans based on a comparison of the recorded
carrying value in the loan to either the present value of the loan's
expected cash flow, the loan's estimated market price or the estimated fair
value of the underlying collateral.

    When a loan becomes five installments past due, it is charged off unless
management directs that it be retained as an active loan. In making this
charge off evaluation, no installment is counted as being past due if at
least 80% of the contractual payment has been paid.  The amount charged off
is the unpaid balance less the unearned finance charges and the unearned
insurance premiums.

    An analysis of the allowance for the years ended December 31, 1999, 1998
and 1997 is shown in the following table:

                                          1999         1998         1997
                                          ----         ----         ----
       Beginning Balance . . . . . . . $6,653,763   $5,968,818   $5,753,221
         Provision for Loan Losses . .  8,523,311    7,031,251    6,915,794
         Bulk Purchase Accounts. . . .    114,326       24,663      146,606
         Charge-Offs . . . . . . . . . (9,699,044)  (8,503,698)  (8,257,856)
         Recoveries. . . . . . . . . .  2,401,746    2,132,729    1,411,053
                                       ----------   ----------   ----------
       Ending Balance. . . . . . . . . $7,994,102   $6,653,763   $5,968,818
                                       ==========   ==========   ==========

3.  MARKETABLE DEBT SECURITIES

    Debt securities available for sale are carried at estimated fair market
value.  The amortized cost and estimated fair market values of these debt
securities are as follows:


                                            Gross        Gross     Estimated
                               Amortized  Unrealized  Unrealized  Fair Market
                                 Cost       Gains       Losses      Value
December 31, 1999:               ----       -----       ------      -----
U.S. Treasury Securities
  and obligations of
  U.S. government
  corporations and agencies . $15,171,646  $  8,237  $  (315,592) $14,864,291
Obligations of states and
  political subdivisions. . .  30,818,183   125,416     (612,731)  30,330,868
Corporate Securities. . . . .   2,035,316        --     (102,695)   1,932,621
                              -----------  --------  -----------  -----------
                              $48,025,145  $133,653  $(1,031,018) $47,127,780
                              ===========  ========  ===========  ===========
December 31, 1998:
U.S. Treasury Securities
  and obligations of
  U.S. government
  corporations and agencies . $ 9,423,166  $106,662  $    (6,110) $ 9,523,718
Obligations of states and
  political subdivisions. . .  28,321,157   641,761      (35,788)  28,927,130
Corporate Securities. . . . .   1,466,768    21,421         (625)   1,487,564
                              -----------  --------  -----------  -----------
                              $39,211,091  $769,844  $   (42,523) $39,938,412
                              ===========  ========  ===========  ===========
                                     -28-

    Debt securities designated as "Held to Maturity" are carried at amortized
cost based on Management's intent to hold such securities to maturity.  The
amortized cost and estimated fair market values of these  debt securities
are as follows:

                                              Gross      Gross     Estimated
                                Amortized  Unrealized  Unrealized  Fair Market
                                  Cost        Gains      Losses      Value
December 31, 1999:                ----        -----      ------      -----
U.S. Treasury Securities
  and obligations of
  U.S. government
  corporations and agencies . $ 1,505,311   $    --   $  (42,342) $ 1,462,969
Obligations of states and
  political subdivisions. . .   4,449,031        11     (121,598)   4,327,444
Corporate Securities. . . . .     779,944        --      (34,240)     745,704
                              -----------   -------   ----------  -----------
                              $ 6,734,286   $    11   $ (198,180) $ 6,536,117
                              ===========   =======   ==========  ===========

December 31, 1998:
U.S. Treasury Securities
  and obligations of
  U.S. government
  corporations and agencies . $ 2,756,782  $ 33,843   $       --  $ 2,790,625
Obligations of states and
  political subdivisions. . .   3,663,617    52,835           --    3,716,452
Corporate Securities. . . . .     784,714    25,470       (2,430)     807,754
                              -----------  --------   ----------  -----------
                              $ 7,205,113  $112,148   $   (2,430) $ 7,314,831
                              ===========  ========   ==========  ===========

     The amortized cost and estimated fair market values of marketable debt
securities at December 31, 1999, by contractual maturity, are shown below:

                                Available for Sale         Held to Maturity
                            ------------------------   ----------------------
                                          Estimated                 Estimated
                              Amortized  Fair Market    Amortized  Fair Market
                                Cost        Value         Cost       Value
                                ----        -----         ----       -----
Due in one year or less . . $ 4,788,827  $ 4,767,860   $1,631,148  $1,621,874
Due after one year
  through five years. . . .  30,906,278   30,349,864    1,645,142   1,606,509
Due after five years
  through ten years . . . .  11,543,415   11,227,190    2,860,706   2,753,477
Due after ten years . . . .     786,625      782,866      597,290     554,256
                            -----------  -----------   ----------  ----------
                            $48,025,145  $47,127,780   $6,734,286  $6,536,116
                            ===========  ===========   ==========  ==========

    Sales of investments in debt securities available-for-sale during 1999
generated proceeds of $7,047,366.  Gross gains of $7,882 and gross losses of
$(7,946) were realized on these sales.  Proceeds from redemptions of
investment securities due to call provisions and redemptions due to regular
scheduled maturities during 1999 were $6,420,368.  Gross gains of $904 were
realized on these redemptions.  There were no proceeds generated due to
sales of investment securities.

    Sales of investments in debt securities available-for-sale during 1998
generated proceeds of $66,658 and a gain of $977.  Proceeds from redemptions
of investment securities due to call provisions and redemptions due to
regular scheduled maturities during 1998 were $18,235,000.  Gross gains of
$13,278 and gross losses of $(2,258) were realized on these redemptions.
There were no proceeds generated due to sales of investment securities.

    Proceeds from sales of investments in debt securities available for sale
during 1997 were $19,645,000.  Gross gains of $2,837 and gross losses of
$(3,782) were realized on these sales.
                                     -29-

4.  PLEDGED ASSETS

    At December 31, 1999, certain short-term investments of the insurance
subsidiaries were on deposit with the Georgia Insurance Commissioner to meet
the deposit requirements of Georgia insurance laws.

5.  SENIOR DEBT

    The Company has a Credit Agreement with three major banks which provides
for maximum borrowings of $21,000,000.  All borrowings are on an unsecured
basis at 1/4% above the prime rate of interest. An annual facility fee is
paid quarterly based on 5/8% of the available line less the average borrowings
during the quarter.  In addition, an agent fee equal to 1/8% per annum of the
total loan commitment is paid quarterly.  Borrowings against the credit line
were $965,000 at December 31, 1999.

    The Credit Agreement has a commitment termination date of June 30 in any
year in which written notice of termination is given by the banks.  If
written notice is given in accordance with the agreement, the outstanding
balance of the loans shall be paid in full on the date which is three and
one half years after the commitment termination date.  The banks also may
terminate the agreement upon the violation of any of the financial ratio
requirements or covenants contained in the agreement or in June of any
calendar year if the financial condition of the Company becomes
unsatisfactory to the banks.  Such financial ratio requirements include a
minimum equity requirement, an interest expense coverage ratio and a minimum
debt to equity ratio.

    The Company has an additional Credit Agreement for $2,000,000 which is
used for general operating purposes.  This agreement provides for borrowings
on an unsecured basis at 1/8% above the prime rate of interest and has a
termination date of July 1, 2000.

    The Senior Demand Notes are unsecured obligations which are payable on
demand. The interest rate payable on any Senior Demand Note is a variable
rate, compounded daily, established from time to time by the Company.

    Commercial Paper is issued by the Company in amounts in excess of
$50,000, with maturities of less than 270 days and at negotiable interest
rates.

    Additional data related to the Company's senior debt is as follows:

                          Weighted
                          Average       Maximum       Average      Weighted
                          Interest      Amount         Amount       Average
Year Ended               Rate at end  Outstanding   Outstanding  Interest Rate
December 31                of Year     During Year  During Year   During Year
- -----------                -------     -----------  -----------   -----------
                                     (In thousands, except % data)
1999:
Bank . . . . . . . . .      8.75%      $  1,350      $     25        8.75%
Senior Notes . . . . .      5.59         64,930        58,366        5.21
Commercial Paper . . .      6.32         56,997        53,615        6.10
  All Categories . . .      5.92        116,603       112,055        5.64

1998:
Bank . . . . . . . . .       .--%      $    192      $    156        5.95%
Senior Notes . . . . .      5.13         54,820        52,801        5.61
Commercial Paper . . .      6.18         49,626        46,725        6.37
  All Categories . . .     5.63        104,446        99,682        5.97

1997:
Bank . . . . . . . . .      5.95%      $    241      $    217        5.95%
Senior Notes . . . . .      5.92         52,383        47,814        5.92
Commercial Paper . . .      6.52         53,372        50,164        6.52
  All Categories . . .      6.21        101,302        98,195        6.23
                                     -30-

6.  SUBORDINATED DEBT

    The payment of the principal and interest on the subordinated debt is
subordinate and junior in right of payment to all unsubordinated indebtedness
of the Company.

    Subordinated debt consists of Variable Rate Subordinated Debentures
which mature four years after date of issue.  The maturity date is
automatically extended for an additional four years unless the holder or the
Company redeems the debenture on its original maturity date.  The debentures
have various minimum purchase amounts with varying interest rates and
interest adjustment periods for each respective minimum purchase amount.
Interest rates on the debentures are adjusted at the end of each adjustment
period.  The debentures may be redeemed by the holder at the applicable
interest adjustment date without penalty.  Redemptions at any other time are
subject to an interest penalty. The Company may redeem the debentures for a
price equal to 100% of the principal.

    Interest rate information on the Subordinated Debt at December 31 is as
follows:

           Weighted Average Rate at       Weighted Average Rate
                 End of Year                    During Year
           ------------------------       ---------------------
             1999    1998    1997           1998   1998   1997

             6.01%   6.39%   6.61%          6.10%  6.52%  6.68%


     Maturity information on the Company's Subordinated Debt at December 31,
1999 is as follows:
                                            Amount Maturing
                                ---------------------------------------
                                Based on Maturity     Based on Interest
                                      Date            Adjustment Period
                                -----------------     -----------------
             2000. . . . . . .    $ 6,059,083             $25,291,269
             2001. . . . . . .      7,597,108               8,444,898
             2002. . . . . . .      9,107,490                 559,516
             2003. . . . . . .     12,482,958                 950,956
                                  -----------             -----------
                                  $35,246,639             $35,246,639
                                  ===========             ===========

7.  COMMITMENTS AND CONTINGENCIES

    The Company's operations are carried on in locations which are occupied
under lease agreements.  The lease agreements usually provide for a lease
term of five years with a renewal option for an additional five years.  Rent
expense was $2,236,708, $1,996,393 and $1,807,899 for the years ended
December 31, 1999, 1998 and 1997, respectively.  Under the existing
noncancelable leases, the Company's minimum aggregate rental commitment at
December 31, 1999, amounts to $2,233,302 for 2000, $1,783,112 for 2001,
$1,253,371 for 2002, $806,746 for 2003, $647,778 for 2004 and $49,290 for
the year 2005 and beyond.  The total commitment is $6,773,599.

    There is a legal proceeding pending against the Company in Alabama
alleging that the Company's practice of inserting dispute resolution
provisions into its consumer lending documents and requiring consumers to
abide by such provisions violates the Equal Credit Opportunity Act.
Plaintiffs re seeking declaratory relief that they cannot be compelled to
forfeit their statutorily granted rights under the Truth-in-Lending Act and
other consumer protection laws.  Management believes that the Company's
operations are in compliance with applicable laws and regulations and that
the action is without merit.  The Company is diligently contesting and
defending against this proceeding.  Management is unable to predict the
potential outcome of this matter or its impact on the Company's financial
condition or business operations.
                                     -31-


8.  RELATED PARTY TRANSACTIONS

    Beneficial owners of the Company are also beneficial owners of Liberty
Bank & Trust ("Liberty").  The Company and Liberty have management and data
processing agreements whereby the Company provides certain administrative
and data processing services to Liberty for a fee. Income recorded by the
Company in 1999, 1998 and 1997 related to these agreements was $67,800,
$63,800 and $63,800, respectively, which in Management's opinion approximates
the Company's actual cost of these services.

    Liberty leases its office space and equipment from the Company for
$5,000 per month, which in Management's opinion is at a rate which
approximates that obtainable from independent third parties.

    At December 31, 1999, the Company maintained $1,000,000 of certificates
of deposit with Liberty at market rates and terms.  The Company also had
$1,851,894 in demand deposits with Liberty at December 31, 1999.

    The Company leases a portion of its properties (see Note 7) for an
aggregate of $13,250 per month from certain officers or stockholders. In
Management's opinion, these leases are at rates which approximate those
obtainable from independent third parties.

    During 1999, a loan was extended to a real estate development partnership
of which one of the Company's stockholders is a partner.  The balance on this
commercial loan (including accrued interest) was $1,672,179 at December 31,
1999.


9.  INCOME TAXES

    Effective January 1, 1997, the Company elected S Corporation status for
income tax reporting purposes for the parent company (the "Parent").  The
taxable income or loss of an S Corporation is includable in the individual
tax returns of the stockholders of the Company.  Accordingly, deferred income
tax assets and liabilities were eliminated and no provisions for current and
deferred income taxes were made by the Parent other than amounts related to
prior years when the Parent was a taxable entity and for amounts attributable
to state income taxes for the state of Louisiana, which does not recognize S
Corporation status for income tax reporting purposes.  Deferred income tax
assets and liabilities will continue to be recognized and provisions for
current and deferred income taxes will be made by the Company's subsidiaries.
The Company took a one-time charge of $3.6 million during 1997 in order to
recognize the effect of the S Corporation election.

    The Provision for Income Taxes for the years ended December 31, 1999,
1998 and 1997 is made up of the following components:

                                         1999          1998          1997
                                      ----------    ----------    ----------
Current - Federal . . . . . . . .     $1,619,207    $1,453,990    $1,251,503
Current - State . . . . . . . . .         28,743        21,040        15,371
                                      ----------    ----------    ----------
  Total Current . . . . . . . . .      1,647,950     1,475,030     1,266,874
                                      ----------    ----------    ----------
Prepaid - Federal . . . . . . . .        267,506       115,929     3,343,020
Prepaid - State . . . . . . . . .             --            --       318,136
                                      ----------    ----------    ----------
  Total Prepaid . . . . . . . . .        267,506       115,929     3,661,156
                                      ----------    ----------    ----------

       Total Provision. . . . . .     $1,915,456    $1,590,814    $4,928,030
                                      ==========    ==========    ==========

                                     -32-


     Temporary differences create deferred federal tax assets and liabilities
which are detailed below for December 31, 1999 and 1998:

                                                 Deferred Tax
                                              Assets (Liabilities)
                                         ---------------------------
                                             1999            1998
                                             ----            ----
     Insurance Commissions  . . . . . .  $(2,468,129)    $(2,111,122)
     Unearned Premium Reserves. . . . .      704,844         573,841
     Unrealized Loss (Gain) on
       Marketable Debt Securities . . .      116,592        (170,898)
     Other. . . . . . . . . . . . . . .      (76,381)        (34,880)
                                         -----------     -----------
                                         $(1,723,074)    $(1,743,059)
                                         ===========     ===========

     The Company's effective tax rate for the years ended December 31, 1998,
1997 and 1996 is analyzed as follows:

                                                1999      1998      1997
                                                ----      ----      ----
    Statutory Federal income tax rate. . .      34.0%     34.0%     34.0%
    State income tax, net of Federal
      tax effect . . . . . . . . . . . . .        .2        .2       3.3
    Net tax effect of IRS regulations
      on life insurance subsidiary . . . .      (5.9)     (6.8)     (8.9)
    Tax effect of S Corporation status . .      (6.3)     (6.9)     53.7
    Other items. . . . . . . . . . . . . .      (2.2)     (2.5)     (9.0)
                                                ----      ----      ----
        Effective Tax Rate . . . . . . . .      19.8%     18.0%     73.1%
                                                ====      ====      ====

10.  SEGMENT FINANCIAL INFORMATION:

     In June 1997, the FASB issued SFAS No. 131 "Disclosure about Segments of
an Enterprise and Related Information," which the Company adopted in 1998.
SFAS No. 131 requires companies to determine segments based on how management
makes decisions about allocating resources to segments and measuring their
performance.

     The Company has three reportable segments: Division I, Division II and
Division III.  Each segment is comprised of a number of branch offices that
are aggregated based on vice president responsibility and geographical
location.  Division I is comprised of offices located in Northeast Georgia,
South Carolina and North Carolina.  Offices in Central and South Georgia
comprise Divison II.  Divison III is comprised of branch offices in Alabama,
Louisiana, Mississippi and West Georgia.

     Accounting policies of the segments are the same as those described in
the summary of significant accounting policies.  Performance is measured
based on objectives set at the beginning of each year and include various
factors such as segment profit, growth in earning assets and delinquency and
loan loss management.  All segment revenues result from transactions with
third parties.  The Company does not allocate income taxes or corporate
headquarter expenses to the segments.
                                     -33-


     Below is a performance recap of each of the Company's reportable
segments for the three years ended December 31, 1999 followed by a
reconcilement to consolidated Company data:
<TABLE>
<CAPTION>
                             Division I   Division II  Division III  Total Segments
Year 1999:                   ----------   -----------  ------------  --------------
- ---------
<S>
Revenues:
  Finance Charges Earned . . $15,309,451  $14,907,510  $16,908,738    $  47,125,699
  Insurance Income . . . . .   4,880,948    6,848,336    6,279,717       18,009,001
  Other. . . . . . . . . . .     107,558      132,796      176,254          416,608
                             -----------  -----------  -----------    -------------
                              20,297,957   21,888,642   23,364,709       65,551.308
Expenses:
  Interest Cost. . . . . . .   2,204,738    2,461,241    2,504,427        7,170,406
  Provision for Loan Losses.   1,917,042    2,470,140    2,910,116        7,297,298
  Depreciation . . . . . . .     254,577      169,085      377,009          800,671
  Other. . . . . . . . . . .   9,006,569    8,439,147   11,031,780       28,477,496
                             -----------  -----------  -----------     ------------
                              13,382,926   13,539,613   16,823,332       43,745,871
                             -----------  -----------  -----------     ------------
Segment Profit . . . . . . . $ 6,915,031  $ 8,349,029  $ 6,541,377     $ 21,805,437
                             ===========  ===========  ===========     ============

Segment Assets:
  Net Receivables. . . . . . $50,671,432  $55,941,619  $60,053,102     $166,666,153
  Cash   . . . . . . . . . .      55,609       58,222       70,139      183,970
  Net Fixed Assets . . . . .     518,232      297,094      863,735        1,679,061
  Other Assets . . . . . . .     377,459      331,798      703,297        1,412,554
                             -----------  -----------  -----------     ------------
    Total Segment Assets . . $51,622,732  $56,628,733  $61,690,273     $169,941,738
                             ===========  ===========  ===========     ============
<CAPTION>
                             Division I   Division II  Division III   Total Segments
Year 1998:                   ----------   -----------  ------------   --------------
- ---------
<S>                          <C>          <C>          <C>             <C>
Revenues:
  Finance Charges Earned . . $13,668,361  $14,101,316  $14,861,961     $ 42,631,638
  Insurance Income . . . . .   4,327,262    5,911,613    5,468,594       15,707,469
  Other. . . . . . . . . . .      92,156      116,311      154,960          363,427
                             -----------  -----------  -----------     ------------
                              18,087,779   20,129,240   20,485,515       58,702,533
                             -----------  ------------ -----------     ------------
Expenses:
  Interest Cost. . . . . . .   2,082,298    2,439,714    2,336,803        6,858,815
  Provision for Loan Losses.   2,008,540    2,140,347    2,222,083        6,370,970
  Depreciation . . . . . . .     246,633      187,281      376,404          810,318
  Other. . . . . . . . . . .   8,242,026    7,778,589    9,787,743       25,808,358
                             -----------  -----------  -----------     ------------
                              12,579,497   12,545,931   14,723,033       39,848,461
                             -----------  -----------  -----------     ------------
Segment Profit . . . . . . . $ 5,508,282  $ 7,583,309  $ 5,762,481     $ 18,854,072
                             ===========  ===========  ===========     ============
Segment Assets:
  Net Receivables. . . . . . $44,690,958  $50,874,052  $51,447,448     $147,012,458
  Cash   . . . . . . . . . .      53,502       49,830       63,497          166,829
  Net Fixed Assets . . . . .     568,992      326,368      787,921        1,683,281
  Other Assets . . . . . . .     318,517      417,648      631,598        1,367,763
                             -----------  -----------  -----------     ------------
    Total Segment Assets . . $45,631,969  $51,667,898  $52,930,464     $150,230,331
                             ===========  ===========  ===========     ============
</TABLE>
                                     -34-

<TABLE>
<CAPTION>
                              Division I   Division II  Division III   Total Segments
Year 1997:                    ----------   -----------  ------------   --------------
- ---------
<S>                          <C>          <C>          <C>             <C>
Revenue:
  Finance Charges Earned . . $13,254,994  $13,780,391  $13,027,893     $ 40,063,278
  Insurance Income . . . . .   4,434,218    5,378,050    4,699,936       14,512,204
  Other. . . . . . . . . . .      95,694      111,584      153,259          360,537
                             -----------  -----------  -----------     ------------
                              17,784,906   19,270,025   17,881,088       54,936,019
                             ===========  ===========  ===========     ============
Expenses:
  Interest Cost. . . . . . .   2,146,429    2,450,451    2,251,674        6,848,554
  Provision for Loan Losses.   1,997,027    2,186,624    2,663,151        6,846,802
  Depreciation . . . . . . .     258,989      213,026      410,537          882,552
  Other. . . . . . . . . . .   7,602,911    7,452,571    8,774,662       23,830,144
                             -----------  -----------  -----------     ------------
                              12,005,356   12,302,672   14,100,024       38,408,052
                             -----------  -----------  -----------     ------------
Segment Profit . . . . . . . $ 5,779,550  $ 6,967,353  $ 3,781,064     $ 16,527,967
                             ===========  ===========  ===========     ============

Segment Assets:
  Net Receivables. . . . . . $42,960,935  $49,709,002  $48,867,850     $141,537,787
  Cash . . . . . . . . . . .      52,601       46,532       62,168          161,301
  Net Fixed Assets . . . . .     527,464      408,556      899,458        1,835,478
  Other Assets . . . . . . .     459,098      418,820      679,250        1,557,168
                             -----------  -----------  -----------     ------------
    Total Segment Assets . . $44,000,098  $50,582,910  $50,508,726     $145,091,734
                             ===========  ===========  ===========     ============
</TABLE>
<TABLE>
<CAPTION>

RECONCILEMENT:                                       1999          1998          1997
<S>                                                  ----          ----          ----
Revenues:                                       <C>           <C>           <C>
  Total revenues from reportable segments . . . $ 65,551,308  $ 58,364,645  $ 54,936,019
  Corporate finance charges earned
    not allocated to segments . . . . . . . . .       89,844        57,053       (33,114)
  Reclass of investment income net
    against interest cost . . . . . . . . . . .    1,654,922     1,791,207     1,895,684
  Reclass of insurance expense
    against insurance income. . . . . . . . . .    4,846,498     4,694,936     4,563,973
  Timing difference of insurance
    income allocation to segments . . . . . . .      248,958       548,083       (75,457)
  Other revenues not allocated to segments. . .      249,681       227 497       211,299
                                                ------------  ------------  ------------
      Consolidated Revenues . . . . . . . . . . $ 72,641,211  $ 65,683,421  $ 61,498,404
                                                ============  ============  ============
Profit or Loss:
  Total profit or loss for reportable segments. $ 21,805,437  $ 18,854,072  $ 16,527,967
  Corporate earnings not allocated. . . . . . .    4,058,739       832,632       102,728
  Corporate expenses not allocated. . . . . . .  (14,926,521)  (10,828,106)   (9,886,355)
  Income taxes not allocated. . . . . . . . . .   (1,274,696)   (1,590,814)   (4,928,030)
                                                ------------  ------------  ------------
      Consolidated Profit . . . . . . . . . . . $  9,662,959  $  7,267,784  $  1,816,310
                                                ============  ============  ============
Assets:
  Total assets for reportable segments. . . . . $169,941,738  $150,230,331  $145,091,734
  Reclass accrued interest
    receivable on loans . . . . . . . . . . . .    1,181,899       912,684       915,538
  Loans held at corporate home office level . .    2,123,633     2,293,491       947,367
  Unearn insurance at corporate level . . . . .   (5,823,249)   (5,016,709)   (4,730,626)
  Allowance for loan losses at corporate level.   (7,994,102)   (6,653,763)   (5,968,818)
  Cash and cash equivalents
    held at corporate level . . . . . . . . . .    5,730,565    19,944,849    24,960,776
  Investment securities at corporate level. . .   53,862,066    47,143,525    32,941,755
  Fixed assets at corporate level . . . . . . .    2,877,927     3,004,062     3,053,193
  Other assets at corporate level . . . . . . .    5,267,583     4,816,440     3,954,653
                                                ------------  ------------  ------------
      Consolidated Assets . . . . . . . . . . . $227,138,060  $216,674,910  $201,165,572
                                                ============  ============  ============
</TABLE>
                                     -35-

                       DIRECTORS AND EXECUTIVE OFFICERS

Directors
- --------
                           Principal Occupation,              Has Served as a
      Name                  Title and Company                 Director Since
      ----                  -----------------                 --------------
Ben F. Cheek, III       Chairman of Board,                           1967
                          1st Franklin Financial Corporation

Lorene M. Cheek         Housewife                                    1946

Jack D. Stovall         President,                                   1983
                        Stovall Building Supplies, Inc.

Robert E. Thompson      Physician, Toccoa Clinic                     1970


Executive Officers
- ------------------
                                                               Served in this
     Name                  Position with Company               Position Since
     ----                  ---------------------               --------------
Ben F. Cheek, III       Chairman of Board and CEO                    1989

T. Bruce Childs         President                                    1989

Lynn E. Cox             Secretary                                    1989

A. Roger Guimond        Vice President
                          and Chief Financial Officer                1991

Linda L. Sessa          Treasurer                                    1989


                          CORPORATE INFORMATION

Corporate Offices        General Counsel              Independent Accountants
- -----------------        ---------------              -----------------------
P.O. Box 880             Jones, Day, Reavis & Pogue   Arthur Andersen LLP
213 East Tugalo Street   Atlanta, Georgia             Atlanta, Georgia
Toccoa, Georgia 30577
(706) 886-7571


Information
- -----------
    Informational inquiries, including requests for a Prospectus describing
the Company's current securities offering or the Form 10-K annual report
filed with the Securities and Exchange Commission should be addressed to the
Company's Secretary.

                                     -36-



                     INSIDE BACK COVER PAGE OF ANNUAL REPORT



                               BRANCH OPERATIONS

Division I                                Division III

Northeast Georgia & South Carolina:       Alabama, Louisiana, Mississippi and
- ----------------------------------          Northeast Georgia:
Isabel Vickery Youngblood, Senior         -----------------------------------
  Vice President                          Jack R. Coker, Vice President
Ronald F. Morrow, Area Vice President     Robert J. Canfield, Area Vice
Regina K. Bond, Supervisor                   President
K. Donald Floyd, Supervisor               J. Michael Culpepper, Area Vice
Michael D. Lyles, Supervisor                 President
Brian L. McSwain, Supervisor              Ronald E. Byerly, Supervisor
Harriet H. Moss, Supervisor               Bryan W. Cook, Supervisor
Melvin L. Osley, Supervisor               Anne Renee Hebert, Supervisor
Virginia K. Palmer, Supervisor            Jack L. Hobgood, Supervisor
Timothy M. Schmotz, Supervisor            Bruce S. Hooper, Supervisor
Timothy M. Schmotz, Supervisor            Janice B. Hyde, Supervisor
Tami D. Settlemyer, Supervisor            H. Timothy Love, Supervisor
                                          Johnny M. Olive, Supervisor
                                          R. Darryl Parker, Supervisor
                                          Henrietta R. Reathford, Supervisor
                                          R. Gaines Snow, Supervisor


Division II                               ADMINISTRATION
- -----------                               --------------
Central & South Georgia:                  Ben F. Cheek, IV, Statistics &
A. Jarrell Coffee, Vice President           Planning
Donald C. Carter, Supervisor              Lynn E. Cox, Investment Center
Judy A. Landon, Supervisor                Samuel P. Greer, Internal Audit
Jeffrey C. Lee, Supervisor                Phoebe P. Martin, Human Resources &
Thomas C. Lennon, Supervisor                Marketing
Dianne H. Moore, Supervisor               Pamela S. Rickman, Operations
Marcus C. Thomas, Supervisor                Coordinator
                                          Angela C. Brock, System Support
                                            Manager
                                          Linda L. Sessa, Data Processing






                                                                Exhibit 21


                           SUBSIDIARIES OF REGISTRANT


    Franklin Securities, Inc., a Georgia corporation, was incorporated on
May 4, 1982, as a wholly owned subsidiary to handle securities transactions.
The subsidiary is currently in an inactive status.

    Frandisco Property and Casualty Insurance Company, a Georgia corporation,
was incorporated on August 7, 1989, as a wholly owned subsidiary to reinsure
the property and casualty insurance policies written by the Company in
connection with its credit transactions.

    Frandisco Life Insurance Company of Georgia, a Georgia corporation,  was
incorporated on August 7, 1989, as a wholly owned subsidiary to reinsure the
life and the accident and health insurance policies written by the Company in
connection with its credit transactions.  Effective December 27, 1990,
Frandisco Life Insurance Company of Georgia was merged with Frandisco Life
Insurance Company of Arizona (incorporated on August 16, 1978 as a wholly
owned subsidiary), with Frandisco Life Insurance Company of Georgia becoming
the surviving Company.

    T & T Corporation, a Georgia corporation, is a 50% owned subsidiary of
the Company.  This corporation owns a building adjacent to the Company's
headquarters which the Company leases.



                                                               Exhibit 23


                   Consent of Independent Public Accountants

As independent public accountants, we hereby consent to the incorporation of
our report included in this Form 10-K, into the Company's previously filed
Registration Statement File No. 333-47515.



                                                  s/ Arthur Andersen LLP


Atlanta, Georgia
March 29, 2000


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1

<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                       5,915,535
<SECURITIES>                                53,862,066
<RECEIVABLES>                              164,118,435
<ALLOWANCES>                                 7,994,102
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0
<PP&E>                                      13,712,851
<DEPRECIATION>                               9,155,863
<TOTAL-ASSETS>                             227,138,060
<CURRENT-LIABILITIES>                      127,351,372
<BONDS>                                    148,171,280
<COMMON>                                       170,000
                                0
                                          0
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