FREDERICKS OF HOLLYWOOD INC
10-Q, 1995-07-11
APPAREL & ACCESSORY STORES
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               SECURITIES AND EXCHANGE COMMISSION
                                
                     Washington, D.C. 20549
                                
                            FORM 10-Q
                                

[X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
     AND EXCHANGE ACT OF 1934


For the quarterly period ended June 3, 1995

                               OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES AND EXCHANGE ACT OF 1934


For the transition period from __________ to __________

Commission File Number 1-8252

                 FREDERICK'S OF HOLLYWOOD, INC.
                                
     (Exact name of registrant as specified in its charter)

  Delaware                               95-2666265

(State or other jurisdiction of     (IRS Employers Identification No.)
 incorporation or organization)

6608 Hollywood Boulevard
Los Angeles, California                                90028
(Address of Principal Executive Offices)              (Zip Code)

Registrant's telephone number, including area code:  (213) 466-5151

Former name, former address and former fiscal year, if change since last
report:  Not Applicable.

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.  Yes    X
No _____.

Indicate the number of shares outstanding for each of the registrant's
classes of Common stock, as of the latest practicable date.  2,955,309
shares of Class A Capital Stock ($1 par value) and 5,903,118 shares of
Class B Capital Stock ($1 par value) at July 7, 1995.

         FREDERICK'S OF HOLLYWOOD, INC. AND SUBSIDIARIES
                                
                              INDEX



                                                         
Title Page                                                    

Index                                                         

PART I -- FINANCIAL INFORMATION

  Item 1.  Financial Statements (Unaudited)
           Consolidated condensed balance sheets-
           June 3, 1995 and September 3, 1994                 
     
           Consolidated condensed statements of
           income - Three and nine months ended
           June 3, 1995 and May 28, 1994                      
     
           Consolidated condensed statements of
           cash flows - Nine months ended
           June 3, 1995 and May 28, 1994                      
     
           Notes to consolidated condensed
           financial statements                             
     
  Item 2.  Management's Discussion and Analysis
           of Financial Condition and
           Results of Operations                           
     

PART II - OTHER INFORMATION                                  

SIGNATURES                                                   

<TABLE>
         FREDERICK'S OF HOLLYWOOD, INC. AND SUBSIDIARIES
              CONSOLIDATED CONDENSED BALANCE SHEETS
                   (UNAUDITED) (IN THOUSANDS)
<CAPTION>
                             ASSETS
                               June 3, 1995   September 3, 1994
<S>                              <C>               <C>
Current assets:
   Cash and equivalents          $  12,488         $  10,556
   Accounts receivable                 517               528
   Income taxes receivable              --               881
   Merchandise inventories          18,904            18,097
   Deferred income taxes               846             1,630
   Prepaid expenses                  4,091             3,795
      Total current assets          36,846            35,487
   Property and equipment, net      17,689            19,892
   Other assets                         38                38
                                 $  54,573         $  55,417

                                
              LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Accounts payable              $   8,734         $  11,225
   Current portion:
      Capital lease obligations        257               434
      ESOP loan guarantee              234               240
   Accrued payroll                     343               619
   Accrued insurance                   649               755
   Provision for store closing         790             2,791
   Income taxes payable                593                --
   Other accrued expenses              459               354
      Total current liabilities     12,059            16,418
Capital lease obligations               78               267
ESOP loan guarantee                    720               720
Deferred rent                          653               511
Deferred income taxes                3,088             3,088
Stockholders' equity:
   Capital stock $1 par value        8,858             8,858
   Additional paid-in capital          743               785
   Unearned ESOP shares               (766)             (960)
   Treasury stock                       (5)               --
   Retained earnings                29,145            25,730
      Total stockholders' equity    37,975            34,413
                                 $  54,573         $  55,417
</TABLE>
See accompanying notes to the consolidated financial statements.
<TABLE>

              FREDERICK'S OF HOLLYWOOD, INC. AND SUBSIDIARIES
                CONSOLIDATED CONDENSED STATEMENTS OF INCOME
             (In thousands, except per share data - UNAUDITED)
<CAPTION>
                                   Three Months Ended         Nine Months Ended

                                   June 3, 1995 May 28, 1994  June 3, 1995 May 28,1994

<S>                                <C>             <C>           <C>        <C>
Net sales                          $33,312         30,455        110,787    100,911
Cost of goods sold,
  buying and occupancy costs        19,484         17,638         63,567     57,033
     Gross profit                   13,828         12,817         47,220     43,878
Selling, general, and
   administrative expenses          13,194         12,329         41,221     39,166
     Operating profit                  634            488          5,999      4,712
Other income and
   (expense), net                      117             63            243       (230)
Earnings before income taxes           751            551          6,242      4,482
Income taxes                           311            229          2,590      1,860
Earnings before cumulative
   effect of a change in
   accounting principle                440            322          3,652      2,622
Cumulative effect of a change in
   accounting principle                --             --            --          120
Net earnings                       $   440            322          3,652      2,742

Earnings per share before
  cumulative effect of a change
  in accounting principle
     Primary -
       Class A & Class B           $   .05            .04            .42        .30
     Fully diluted -
       Class A & Class B           $   .05            .04            .42        .30
Per share cumulative effect
   of change in accounting
   principle:
     Primary -
       Class A & Class B           $    --            --             --         .01
     Fully diluted -
       Class A & Class B           $    --            --             --         .01
Earnings per share
     Primary -
       Class A & Class B           $   .05           .04             .42        .31
     Fully diluted -
       Class A & Class B           $   .05           .04             .42        .31
Weighted average shares
  outstanding
     Primary -
       Class A & Class B             8,628        8,868            8,627     8,882
     Fully diluted -
       Class A & Class B             8,630        8,866            8,631     8,883
Cash dividend per share -
   Class A & Class B               $   --             --            .025       .025
</TABLE>
See accompanying notes to the consolidated financial statements.
<TABLE>
         FREDERICK'S OF HOLLYWOOD, INC. AND SUBSIDIARIES
         CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                   (UNAUDITED) (IN THOUSANDS)
<CAPTION>
                                                Nine Months Ended

                                               June 3, 1995   May 28, 1994
<S>                                            <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES:

  Net earnings                                 $  3,652        $  2,742
  Adjustments to reconcile net income to
   net cash provided by operating activities:
  Cumulative effect of change in
       accounting principle                         --             (120)
     Provision for store closings                (2,001)            --
     Depreciation and amortization                3,081           3,085
     ESOP compensation                              153             --
     Loss on sale of fixed assets                   717             132
  Changes in assets and liabilities
     Accounts receivable                             11             (50)
     Income tax receivable                          881             --
     Merchandise inventories                       (807)           (373)
     Prepaid expenses                              (296)           (874)
     Other assets                                   --                1
     Accounts payable and accrued expenses       (2,768)           (123)
     Deferred rent                                  142             161
     Deferred income taxes                          784             --
     Income tax payable                             593             489
NET CASH PROVIDED BY OPERATING ACTIVITIES         4,142           5,070
CASH FLOWS FROM INVESTING ACTIVITIES:
   Proceeds from sale of fixed assets               160               1
   Capital expenditures                          (1,755)         (2,101)
NET CASH USED FOR INVESTING ACTIVITIES           (1,595)         (2,100)
CASH FLOWS FROM FINANCING ACTIVITIES:
   Payment of capital lease obligations            (366)           (374)
   Payment of dividends                            (216)           (221)
   Payment of dividends on unearned ESOP shares      (6)            --
   Purchase of FOH Class A Capital Stock            (26)            --
   Proceeds from exercise of stock options          --               94
   Stock split                                       (1)             (5)
NET CASH USED FOR FINANCING ACTIVITIES             (615)           (506)
Net increase in cash and cash equivalents         1,932           2,464
Cash and cash equivalents at beginning
   of year                                       10,556           7,136
CASH AND CASH EQUIVALENTS AT END
   OF PERIOD                                   $ 12,488        $  9,600
Supplemental cash flow disclosures:
   Interest paid                               $     41        $     81
   Income taxes paid                           $    782        $  1,584
</TABLE>
See accompanying notes to the consolidated financial statements.

             NOTES TO CONSOLIDATED CONDENSED FINANCIAL
                      THIRTY-NINE WEEKS ENDED
                   June 3, 1995 and May 28, 1994


NOTE 1.  BASIS OF PRESENTATION

In the opinion of the Company, the accompanying unaudited
consolidated condensed financial statements contain all
adjustments, consisting of only normal recurring adjustments,
necessary to present fairly the financial position as of June 3,
1995 and September 3, 1994, and the results of operations and cash
flows for the nine months ended June 3, 1995 and May 28, 1994.

These financial statements should be read in conjunction with the
Company's 1994 annual report on Form 10-K.

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

In February 1992, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards No. 109, Accounting for
Income Taxes.  Statement 109 required a change from the deferred
method accounting for income taxes of APB Opinion 11 to the asset
and liability method of accounting for income taxes.  Under the
asset and liability method of Statement 109, deferred tax assets
and liabilities are recognized for the future tax consequences
attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their
respective tax bases.  Deferred tax assets and liabilities are
measured using enacted tax rates expected to apply to taxable
income in the years in which those temporary differences are
expected to be recovered or settled.  Under Statement 109, the
effect on deferred tax assets and liabilities of a change in tax
rates is recognized in income in the period that includes the
enactment date.

Effective August 29, 1993, the Company adopted Statement 109 and
has reported the cumulative effect of that change in the method of
accounting for income taxes in the 1994 consolidated statement of
operations.

Pursuant to the deferred method under APB Opinion 11, which was
applied in 1993 and prior years, deferred income taxes are
recognized for income and expense items that are reported in
different years for financial reporting purposes and income tax
purposes using the tax rate applicable for the years of the
calculation.  Under the deferred method, deferred taxes are not
adjusted for subsequent changes in tax rates.

NOTE 3.  EARNINGS PER SHARE

Earnings per share calculations are based on the weighted average
number of shares of both Class A and Class B capital stock
outstanding during each period plus capital stock equivalents.
Capital stock equivalents reflect the assumed exercise of dilutive
employees' stock options less the number of treasury shares assumed
to be purchased from the proceeds using the average market price
or, for fully diluted earnings per share, the greater of the
average market price or period end market price of the Company's
common stock.  ESOP shares that have not been committed to be
released are not considered outstanding (See Note 5).
<TABLE>
<CAPTION>
                         Three Months Ended                    Nine Months Ended
(In thousands
except per share data)     June 3, 1995 May 28, 1994     June 3, 199  May 28, 1994
<S>                         <C>           <C>                 <C>       <C>
Net earnings                $  440        322                 3,652     2,742
Common and common
  equivalent shares:
  Weighted average
     Primary                 8,858      8,858                 8,858    8,855
     Fully diluted           8,858      8,858                 8,858    8,855
  Dilutive effect of
    stock options
     Primary                     1          9                    --       27
     Fully diluted               3          7                     4       28
  Treasury stock                (4)        --                    (4)      --
  Unallocated ESOP shares     (227)        --                  (227)      --
  Weighted average used to
  calculate earnings per share
     Primary                 8,628      8,868                 8,627    8,882
     Fully diluted           8,630      8,866                 8,631    8,883
Earnings per share before
  cumulative effect of a change
  in accounting principle
     Primary                   .05        .04                   .42      .30
     Fully diluted             .05        .04                   .42      .30
Per share cumulative effect of
  change in accounting
  principle
     Primary                    --         --                    --      .01
     Fully diluted              --         --                    --      .01
Earnings per common
  and equivalent share
     Primary                   .05        .04                   .42      .31
     Fully diluted             .05        .04                   .42      .31
</TABLE>
NOTE 4.  PROVISION FOR STORE CLOSING

In the fourth quarter of Fiscal 1994, the Company recorded a
provision for closing twelve stores and the write down of certain
display fixtures of $3,442,000.  The provision reflects anticipated
costs associated with lease buyouts of $1,703,000, the non-
recoverable investment in property, equipment and inventory of
$1,651,000, and other expenses directly related to  the store
closings of $88,000.

Charges against the store closing reserve for the three and nine
months ended June 3, 1995, were $273,000 and $2,001,000,
respectively.  The summary for these charges are as follows:
<TABLE>
<CAPTION>
                           Three Months     Nine Months
<S>                        <C>              <C>
Lease buyouts              $    63,000      $1,055,000
Fixed assets/inventory         209,000         939,000
Other expenses                   1,000           7,000
  TOTAL                    $   273,000      $2,001,000
</TABLE>
The consolidated statement of income includes sales and operating
losses for stores designated in the provision for store closing.  A
summary for the three and nine months is as follows:
<TABLE>
<CAPTION>
                  Three Months Ended             Nine Months Ended
                   June 3, 1995 May 28, 1994   June 3, 1995 May 28, 1994
<S>                  <C>          <C>           <C>           <C>
Net sales            $ 98,000     465,000       $1,034,000    1,754,000
Operating loss         47,000     151,000          162,000      320,000
</TABLE>
NOTE 5. EMPLOYEE STOCK OWNERSHIP PLAN

Effective September 4, 1994, the Company adopted Statement of Position
(SOP) 93-6 (Employers' Accounting for Employee Stock Ownership Plans).
Under SOP 93-6 the debt of the ESOP is recorded as debt of the Company and
the shares pledged as collateral are reported as unearned ESOP shares in
the statement of financial position.  As shares are released from
collateral, the company reports compensation expense equal to the current
market price of the shares, and the shares become outstanding for earnings-
per-share computations.  Dividends on allocated ESOP shares are recorded as
a reduction of retained earnings; dividends on unallocated ESOP shares are
recorded as a reduction of debt and the ESOP loan guarantee.  ESOP
compensation expense was $57,000 for the three months ended June 3, 1995.
The ESOP shares as of June 3, 1995 were as follows:

          Allocated shares                125,000
          Shares released for allocation   46,000
          Unreleased shares               181,000
          Total ESOP shares               352,000
          Fair value of unreleased
            shares as of June 3, 1995    $928,000

               MANAGEMENT'S DISCUSSION AND ANALYSIS       
         OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

FINANCIAL CONDITION

The most significant changes in the Company's balance sheet from
September 3, 1994, the end of the preceding fiscal year, to June 3,
1995 are as follows:

  Cash and cash equivalents increased $1,932,000 to $12,488,000 at
  June 3, 1995 from $10,556,000 at September 3, 1994.

  The Company had working capital of $24,787,000 at June 3, 1995
  and net cash provided by operating activities of $4,142,000 for
  the nine months ended June 3, 1995.

  Accounts receivable decreased $11,000 to $517,000 from $528,000.
  The decrease is primarily attributable to decreased credit card
  receivables which is caused by the timing of the required
  accounting entries as they relate to two different points in
  time; the end of the fiscal year and the end of the third
  quarter.

  Inventory increased $807,000 to $18,904,000 from $18,097,000.
  The increase in inventory is necessary to support increased mail
  order sales.  The Company continues to closely monitor its
  inventories and believes its inventory position is substantially
  on plan relative to the anticipated sales

  Prepaid expenses increased $296,000.  The increase is mainly
  attributed to the timing differences of catalog mailings.

  The accounts payable decrease of $2,491,000 is mainly
  attributable to the offsetting factors of increased customer
  deposits ($624,000), increased payroll taxes payable ($134,000),
  and decreased trade payables ($3,413,000).  These fluctuations
  are caused by the timing of the required accounting entries as
  they relate to two different points in time; the end of the
  fiscal year, and the end of the third quarter; as well as the
  difference caused by the timing of the required accruals and the
  corresponding payments.

  Accrued payroll decreased $276,000.  This decrease is
  attributable to the difference in the length of time between the
  end of the pay period (accrual of estimated payroll) and the
  payment of that payroll as it relates to two different points in
  time; the end of the fiscal year and the end of the third
  quarter.

  The fluctuation in accrued insurance and other accrued expenses
  is caused by the timing of the required accruals and the
  corresponding payments.

RESULTS OF OPERATIONS

The following table summarizes the Company's net sales and
operating profit (loss) by business segment for the three and nine
month periods ending June 3, 1995 and May 28, 1994:
<TABLE>
<CAPTION>
                                Net Sales
                     Three Months          Nine Months
(In Thousands)
                     1995      1994       1995       1994
<S>               <C>       <C>       <C>        <C>
Retail Stores     $16,129   $15,380   $ 59,344   $ 54,970
Mail Order         17,183    15,075     51,443     45,941
   Total          $33,312   $30,455   $110,787   $100,911

******************************************************************

                             Operating Profit/(Loss)

                      1995       1994         1995        1994
<S>                <C>         <C>          <C>         <C>
Retail Stores      $(1,003)    $ (965)      $1,661      $1,224
Mail Order           1,637      1,453        4,338       3,488
   Total           $   634     $  488       $5,999      $4,712
</TABLE>
The results of the interim period are not necessarily indicative of
results for the entire year.

Net sales increased $2,857,000 (9.4%) for the three months and
increased $9,876,000 (9.8%) for the nine months ended June 3, 1995,
as compared with the prior year.  The factors contributing to the
increase in each segment were as follows:
     
  Retail store sales volume increased $749,000 (4.9%) for the three
  months and increased $4,374,000 (8.0%) for the nine months ended
  June 3, 1995, as compared with the similar periods last year.
  Comparable store sales volume increased 5.1% and 7.4% for the
  three and nine months ended June 3, 1995.  No stores were opened
  and two were closed during the quarter for a total of 200 stores
  in 39 states.

  The increase in retail store sales volume is due to the response
  to our value pricing program which was implemented late in fiscal
  1994.  To further improve sales and operating profits we are
  currently in the process of refining our merchandise mix.
  
  Despite the increase in retail store sales, the operating profits
  for the third quarter declined $38,000.  This decrease in
  operating profits was caused by an increase in selling, general,
  and administrative expenses.
  
  Mail Order sales volume increased  $2,108,000 (14.0%) and $5,502,000
  (12.0%) for the three and nine months ended June 3, 1995, as compared 
  with the similar periods last year.  The gain is attributable to an 
  increase in the number of catalogs distributed as well as an increase in 
  catalog productivity.

Gross profit amounted to $13,828,000 (41.5% of sales) and
$47,220,000 (42.6% of sales) for the three and nine months ended
June 3, 1995.  This compared with $12,817,000 (42.1% of sales) and
$43,878,000 (43.5% of sales) for the same periods in the prior
year. The decrease in gross profit percentage is mainly
attributable to increased markdowns in both retail and mail order
which was more than offset by increased sales.  The increase in
gross profit dollars for both the three and nine months is
attributable to increased sales.

Selling, general, and administrative expenses increased $865,000
(7.0%) and $2,055,000 (5.2%) for the three and nine months ended
June 3, 1995.  The increases are primarily attributable to
increased payroll, advertising, and catalog toll-free line costs.

The increases in paper and postage costs did not have a material
impact on the Company during the first nine months of fiscal 1995
due to expense reduction efforts and increased productivity per
catalog.  The Company continues to monitor its paper and postage
costs and does not expect the increases to have a material adverse
effect on the balance of fiscal 1995.

The change for the nine months in other income (expense) from an
expense to an income was caused by increased interest income and a
$110,000 deductible on the Company's earthquake insurance being
recorded in the second quarter of last year.  The increase of
$54,000 for the three months is primarily attributable to the final
disposition of earthquake related items at less than the insurance
settlement.

The Company's business is seasonal in nature with the Holiday
Season and Valentine's Day (which both fall within the second
quarter) historically accounting for the largest percentage of
sales volume.  In the Company's three most recent fiscal years, the
second quarter accounted for approximately 30% of the Company's
annual sales.

Income taxes are provided on the basis of estimated federal and
state taxes for each year.  The rate used for the nine months ended
June 3, 1995, and May 28, 1994 was 41.5%.

Net earnings increased $118,000 and $910,000 for the three and nine
months ended June 3, 1995 as compared with the similar periods of
the previous year.  The increase can be attributed to the reasons
enumerated above.



PART II - OTHER INFORMATION

Items 1 - 5

  Items 1 - 5 are omitted because they are not applicable.



Item 6.  Exhibits and Reports on Form 8-K.

     (a)  Exhibits
          27. Financial Data Schedule

     (b)  No reports on Form 8-K were filed for this quarter.




                            SIGNATURES


Pursuant to the requirements of the Securities and Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.





FREDERICK'S OF HOLLYWOOD, INC.

(Registrant)










Date:   July 10, 1995          By: George W. Townson
                                   George W. Townson
                                   Chairman of the Board, President
                                   and Chief Executive Officer


Date:    July 10, 1995         By: John B. Hatfield
                                  John B. Hatfield
                                  Executive Vice President,
                                  Secretary, Treasurer,
                                  Chief Financial, Accounting
                                  and Administrative Officer


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          SEP-02-1995
<PERIOD-END>                               JUN-03-1995
<CASH>                                          12,488
<SECURITIES>                                         0
<RECEIVABLES>                                      517
<ALLOWANCES>                                         0
<INVENTORY>                                     18,904
<CURRENT-ASSETS>                                36,846
<PP&E>                                          33,915
<DEPRECIATION>                                  16,226
<TOTAL-ASSETS>                                  54,573
<CURRENT-LIABILITIES>                           12,059
<BONDS>                                            798
<COMMON>                                         8,858
                                0
                                          0
<OTHER-SE>                                      29,117
<TOTAL-LIABILITY-AND-EQUITY>                    54,573
<SALES>                                        110,787
<TOTAL-REVENUES>                               110,787
<CGS>                                           63,567
<TOTAL-COSTS>                                   63,567
<OTHER-EXPENSES>                                40,890
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  88
<INCOME-PRETAX>                                  6,242
<INCOME-TAX>                                     2,590
<INCOME-CONTINUING>                              3,652
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,652
<EPS-PRIMARY>                                      .42
<EPS-DILUTED>                                      .42
        

</TABLE>


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