FREDERICKS OF HOLLYWOOD INC
S-3/A, 1995-04-12
APPAREL & ACCESSORY STORES
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As Filed with the Securities and Exchange Commission on April 12, 1995
Registration No.   33-89718


                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549
                      ______________________________

                              AMENDMENT NO.2
                                    TO
                                 FORM S-3
                     REGISTRATION STATEMENT UNDER THE
                          SECURITIES ACT OF 1933
                      ______________________________

                      FREDERICK'S OF HOLLYWOOD, INC.
          (Exact name of Registrant as specified in its charter)
                      ______________________________

          DELAWARE                                        95-2666265
(State or other Jurisdiction of        (I.R.S. Employer Identification Number)
 incorporation or organization)

                         6608 Hollywood Boulevard
                      Los Angeles, California 90028
                              (213) 466-5151
(Address, including Zip Code, and telephone number, including area code, of
 Registrant's principal executive office)

                             John B. Hatfield
                         Executive Vice President
                      Frederick's of Hollywood, Inc.
                         6608 Hollywood Boulevard
                      Los Angeles, California 90028
(Name, address, including Zip Code, and telephone number, including area  c
ode, of Registrant's Agent of Service of Process)

                       COPIES OF COMMUNICATIONS TO:
                           Morton R. Field Esq.
                    1880 Century Park East, 5th Floor
                      Los Angeles, California 90067
                              (310) 553-5050



      Approximate date of commencement of proposed sale to the public:   As
soon   as  practicable  after  the  effective  date  of  this  Registration
Statement.

     If the only securities being registered on this Form are being offered
pursuant  to  dividend  or interest reinvestment plans,  please  check  the
following box:  o

      If  any  of the securities being registered on this form  are  to  be
offered  on  a delayed or continuous basis pursuant to Rule 415  under  the
Securities  Act of 1933, other than securities offered only  in  connection
with dividend or interest reinvestment plans, check the following box:  x

               SUBJECT TO COMPLETION, DATED APRIL 12, 1995
              
              
              PROSPECTUS
              
              
                          FREDERICK'S OF HOLLYWOOD, INC.
                     500,000 Shares of Class B Capital Stock
                                ($1.00 Par Value)
              
              
              
              
              
              
              The  shares  of  non-voting  Capital  Stock  ("Class   B
              Stock")   of   Frederick's  of  Hollywood,   Inc.   (the
              "Company")  covered by this Prospectus  are  outstanding
              shares  which are being offered and sold for the account
              of  the  Selling  Shareholders set forth under  "Selling
              Shareholders."  The Company will receive no part of  the
              proceeds  from  the  sale of the  Class  B  Stock.   The
              Selling  Shareholders  will  pay  all  expenses  of  the
              offering as well as all applicable stock transfer  taxes
              and underwriting and brokerage commissions.
              
              The  Class B Stock registered hereby may be offered  for
              sale  from  time to time on the New York Stock  Exchange
              ("NYSE")   and   in  the  over-the-counter   market   or
              otherwise  at market prices prevailing at  the  time  of
              sale  or  at  negotiated prices, and without payment  of
              any  underwriting  discounts or commissions  except  for
              usual  and customary selling commissions paid to brokers
              or  dealers.   All expenses incurred in connection  with
              the  registration of Class B Stock held by  the  Selling
              Shareholders, estimated at $13,341.00 will be  borne  by
              the Selling Shareholders.
              
              The  Class  B  Stock offered hereby are  listed  on  the
              NYSE.   On  April 6, 1995, the composite  closing  price
              per  share of Class B Stock of the Company was $5.00 per
              share  (which composite includes trades on the NYSE  and
              other  transactions reported by the National Association
              of Securities Dealers).
              
              The  principal  executive offices  of  the  Company  are
              located   at  6608  Hollywood  Boulevard,  Los  Angeles,
              California 90028 (telephone 213-466-5151).
              
              
              
              
              
          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED
                                    BY
            THE SECURITIES AND EXCHANGE COMMISSION NOR HAS THE
                                COMMISSION
               PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
                             PROSPECTUS.  ANY
           REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                                     
                                     
                                     
                                     
                                     
                                     
                              April __, 1995

                        TABLE OF CONTENTS


                                                             Page


AVAILABLE INFORMATION                                           2

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE                 2

THE COMPANY                                                     3

SELLING SHAREHOLDERS                                            3

USE OF PROCEEDS                                                 4

PLAN OF DISTRIBUTION                                            4

LEGAL MATTERS                                                   4

EXPERTS                                                         4

DISCLOSURE OF COMMISSION POSITION  ON  
INDEMNIFICATION FOR SECURITIES ACT LIABILITIES                  5


                     AVAILABLE INFORMATION


      The Company is subject to the informational requirements of
the  Securities Exchange Act of 1934 (the "Exchange Act") and  in
accordance therewith files reports and other information with the
Securities  and  Exchange  Commission  (the  "Commission").   The
reports  and  other  information filed by the  Company  with  the
Commission  can  be inspected and copied at the public  reference
facilities maintained by the Commission at Room 1024,  450  Fifth
Street,  N.W.,  Washington, D.C. 20549, and at  the  Commission's
Regional  Offices  at 7 World Trade Center, New  York,  New  York
10048,  and Northwestern Atrium Center, 500 West Madison  Street,
Suite  1400,  Chicago, Illinois 60661.  Copies of  such  material
also  can  be obtained from the Public Reference Section  of  the
Commission,  Washington,  D.C. 20549, at  prescribed  rates.   In
addition, material filed by the Company can be inspected  at  the
offices  of the NYSE, 20 Broad Street, New York, New York  10005,
on which the Company's Class B Stock is listed.

      The  Company  has filed with the Commission a  Registration
Statement on Form S-3 (together with any amendments thereto,  the
"Registration Statement") under the Securities Act of  1933  (the
"Securities Act") with respect to the securities covered by  this
Prospectus.  This Prospectus does not contain all the information
set  forth in the Registration Statement, certain parts of  which
are  omitted in accordance with the rules and regulations of  the
Commission.   For further information, reference is made  to  the
Registration  Statement and the exhibits filed as  part  thereof.
Statements contained herein concerning any document filed  as  an
exhibit  are  not  necessarily complete and,  in  each  instance,
reference  is  made  to  the copy of such document  filed  as  an
exhibit  to  the Registration Statement.  Each such statement  is
qualified in its entirety by such reference.


        INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


      The  following documents filed with the Commission  by  the
Company  (File  No.  1-8252) pursuant to  the  Exchange  Act  are
incorporated by reference in this Registration Statement:

      1.    The Company's Annual Report on Form 10-K for the year
ended  September 3, 1994 (the Company's 10-K) filed  on  November
22, 1994;

      2.    The  Company's Quarterly Report on Form 10-Q for  the
quarter ended December 3, 1994 filed on January 13, 1995;

      3.    The  Company's Quarterly Report on Form 10-Q for  the
quarter ended March 4, 1995 filed on April 11, 1995;

     4.   The Company's Proxy Statement for the Annual Meeting of
Shareholders held on February 2, 1995 filed on December 15, 1994;
and

      5.    The  description  of  the  Company's  Class  B  Stock
contained  in the Company's Registration Statement  on  Form  8-A
filed with the Commission on September 23, 1993, Registration No.
1-8252.

      All documents and reports subsequently filed by the Company
pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act
after  the date of this Registration Statement and prior  to  the
filing  of  a post-effective amendment which indicates  that  all
securities  offered  have  been sold  or  which  deregisters  all
securities   then  remaining  unsold  shall  be  deemed   to   be
incorporated by reference in this Registration Statement  and  to
be  part  hereof  from the date of filing of  such  documents  or
reports.   Any statement contained in a document incorporated  or
deemed to be incorporated by reference herein shall be deemed  to
be  modified  or  superseded for purposes  of  this  Registration
Statement to the extent that a statement contained herein  or  in
any  other subsequently filed document which also is or is deemed
to  be  incorporated by reference herein modifies  or  supersedes
such  statement.   Any such statement so modified  or  superseded
shall  not  be  deemed, except as so modified or  superseded,  to
constitute a part of this Registration Statement.

      This  Prospectus incorporates documents by reference  which
are  not  presented herein or delivered herewith.  Such documents
(other  than exhibits to such documents unless such exhibits  are
specifically  incorporated by reference)  are  available  to  any
person  to whom this Prospectus is delivered, on written or  oral
request,  without charge, directed to Frederick's  of  Hollywood,
Inc.,  6608  Hollywood Boulevard, Los Angeles,  California  90028
(telephone number (213) 466-5151), attention: John B. Hatfield.

      No dealer, salesman or any other person has been authorized
to  give  any  information  or  to make  any  representation  not
contained  in  this  Prospectus, and,  if  given  or  made,  such
information and representation must not be relied upon as  having
been  authorized  by  the  Company.   This  Prospectus  does  not
constitute an offer to sell or a solicitation of an offer to  buy
any  of  the securities offered hereby in any state to any person
to whom it is unlawful to make such offer in such state.  Neither
the  delivery  of  this Prospectus nor any sales  made  hereunder
shall, under any circumstances, create any implication that there
has  been no change in the affairs of the Company since the  date
hereof.


                          THE COMPANY

       Frederick's  of  Hollywood,  Inc.  (the  "Company")  is  a
specialty  retailer of women's apparel merchandise  through  mail
order  catalogs  and  through its retail  stores  located  in  39
states.   The Company, a Delaware corporation, has its  executive
offices  at  6608  Hollywood Boulevard, Los  Angeles,  California
90028 and its telephone number is (213) 466-5151.


                      SELLING SHAREHOLDERS


      The  500,000 Class B Stock of the Company described in this
Prospectus  are owned by the Frederick N. Mellinger Trust  ("F.N.
Trust"), and the Harriett R. Mellinger Trust ("H.M. Trust").  The
shares  of  Class  B  Stock proposed to be  sold  hereunder  were
acquired  by the F.N. Trust and the H.M. Trust upon the death  of
Frederick N. Mellinger and Harriett R. Mellinger, founders of the
Company.   The shares were initially acquired by the founders  in
1962  when the Company was incorporated.  The F.N. Trust and  the
H.M.  Trust  are the Controlling Shareholders of the  Company  by
virtue  of  their  beneficial ownership of an aggregate  of  41.3
percent  of the outstanding voting Class A Capital Stock  of  the
Company.
<TABLE>
<CAPTION>
                                                             Number of
                                                             Shares of
                                                             Class B
                                  Holdings Immediately       Stock
Name and Address                  Prior to this Offering     Being Sold  Holdings After Offering
                                                                                                       % of Class 
                                Class A Stock  Class B Stock             Class A Stock  Class B Stock  B Stock
<S>                               <C>            <C>          <C>          <C>            <C>            <C>

Frederick N. Mellinger Trust      820,193        1,610,886    250,000      820,193        1,360,886      23.05

Harriet M. Mellinger Trust        463,066        1,610,918    250,000      463,066        1,360,918      23.05

</TABLE>

                        USE OF PROCEEDS


      The Company will receive none of the proceeds from the sale
of shares being offered by the Selling Shareholders.


                      PLAN OF DISTRIBUTION


      The  shares  of  Class  B  Stock  offered  by  the  Selling
Shareholders may be offered for sale from time to time at  market
prices prevailing at the time of sale or at negotiated prices and
without  payment  of  any underwriting discounts  or  commissions
except for usual and customary selling commission paid to brokers
or dealers.

      Under  the  Exchange Act and the regulations  thereto,  any
person  engaged in a distribution of the shares of Class B  Stock
of  the Company offered by this Prospectus may not simultaneously
engage  in market making activities with respect to the  Class  B
Stock  of the Company during the applicable "cooling off" periods
prior to the commencement of such distribution.  In addition, and
without limiting the foregoing, each Selling Shareholder will  be
subject  to  applicable provisions of the Exchange  Act  and  the
rules  and  regulations thereunder including, without limitation,
Rules  10b-6 and 10b-7, which provisions may limit the timing  of
purchase and sale of Class B Stock by the Selling Shareholders.

      The Selling Shareholders have advised the Company that they
intend, from time to time, to sell their shares of Class B  Stock
on  an  appropriate securities exchange at prices then prevailing
or  in  private sales at negotiated prices.  Sales  made  upon  a
securities   exchange   will  be  made   in   regular   brokerage
transactions and applicable brokerage commissions will  be  paid.
In making any such sales, each such security holder or dealer may
be  deemed  to  be  an  underwriter within  the  meaning  of  the
Securities Act.

     The Class B Stock is listed and traded on the New York Stock
Exchange.  On April 6, 1995, the composite's last sales price  of
the  Class  B Stock on the New York Stock Exchange was $5.00  per
share.


                         LEGAL MATTERS


      Certain legal matters in connection with the Class B  Stock
being registered hereby are being passed upon for the Company  by
Spensley Horn Jubas & Lubitz, Los Angeles, California.  Morton R.
Field,  a director of the Company, is a partner of Spensley  Horn
Jubas  &  Lubitz and beneficially owns 1,092 shares  of  Class  B
Stock and 546 shares of Class A Capital Stock.


                            EXPERTS


     The consolidated financial statements and related supporting
schedules  included in the Annual Report on Form 10-K  have  been
incorporated   by   reference  herein  and   elsewhere   in   the
Registration Statement in reliance upon the report of  KPMG  Peat
Marwick  LLP, independent certified public accountants, and  upon
the authority of such firm as experts in accounting and auditing.







              DISCLOSURE OF COMMISSION POSITION ON

         INDEMNIFICATION FOR SECURITIES ACT LIABILITIES


      The  Company's Certificate of Incorporation limits, to  the
maximum extent permitted by the Delaware General Corporation  Law
("Delaware  Law"),  the  personal  liability  of  directors   for
monetary  damages  for  breach  of  their  fiduciary  duties   as
directors.  The Company's By-Laws provide that the Company  shall
indemnify  its  officers  and directors  and  may  indemnify  its
employees  and  other agents to the fullest extent  permitted  by
law.   The  Company  has entered into indemnification  agreements
with its directors and officers containing provisions that are in
some   respects   broader   than  the  specific   indemnification
provisions   contained  in  Delaware  law.   The  indemnification
agreements  may  require  the Company,  among  other  things,  to
indemnify such directors and officers against certain liabilities
that  may arise by reason of their status or service as directors
or   officers  (other  than  liabilities  arising  from   willful
misconduct  of  a  culpable nature), to  advance  their  expenses
incurred  as a result of any proceeding against them as to  which
they could be indemnified, and to obtain directors' and officers'
insurance,  if  available  on  reasonable  terms.   The   Company
believes  that  these  agreements are necessary  to  attract  and
retain qualified persons as directors and officers.

      Section 145 of the Delaware Law provides that a corporation
may  indemnify  a director, officer, employee or  agent  made  or
threatened to be made a party to an action by reason of the  fact
that  he  was  a  director, officer, employee  or  agent  of  the
corporation  or  was  serving at the request of  the  corporation
against  expenses actually and reasonably incurred in  connection
with  such  action if such person acted in good faith  and  in  a
manner he reasonably believed to be in or not opposed to the best
interests  of the corporation, and, with respect to any  criminal
action  or  proceeding, had no reasonable cause  to  believe  his
conduct was unlawful.

      Delaware  Law does not permit a corporation to eliminate  a
director's  duty  of  care,  and the  indemnification  provisions
contained in the Company's Certificate of Incorporation  have  no
effect  on  the  availability  of  equitable  remedies,  such  as
injunction or rescission, for a director's breach of the duty  of
care.   Insofar as indemnification for liabilities arising  under
the  Securities  Act may be permitted to directors,  officers  or
persons   controlling  the  Company  pursuant  to  the  foregoing
provisions and agreements, the Company has been informed that, in
the   opinion  of  the  staff  of  the  Securities  and  Exchange
Commission,  such  indemnification is against  public  policy  as
expressed in the Securities Act and is therefore unenforceable.

      At  present,  there is no pending litigation or  proceeding
involving any director, officer, employee or agent of the Company
where indemnification will be required or permitted.  The Company
is  not  aware  of  any  material  or  threatened  litigation  or
proceeding that may result in a claim for such indemnification.

                            PART II

             INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution

      The  expenses  to  be paid by the Selling  Shareholders  in
connection  with the issuance and distribution  of  the  Class  B
Stock  being  registered, other than underwriting  discounts  and
commissions are:

  Filing Fee for Registration Statement   $    840.00
          Legal Fees and Expenses            5,000.00
          Accounting Fees and Expenses       3,000.00
          Printing Fees                      5,000.00
          Miscellaneous                      1,500.00
               Total                    $   15,340.00


Item 15.  Indemnification of Directors and Officers

       Section  145  of  the  Delaware  General  Corporation  Law
provides,  in pertinent part, that a corporation may indemnify  a
director  or  officer  made  a  party  to  any  action,  suit  or
proceeding  (other  than an action by or  in  the  right  of  the
corporation) by reason of the fact that he is or was  an  officer
or  director  of  the  corporation, against  expenses  (including
attorneys' fees), judgments, fines and amounts paid in settlement
actually  and  reasonably incurred in connection with  an  action
against  such  officer or director if such  officer  or  director
acted in good faith and in a manner he reasonably believed to  be
in  or not opposed to the best interests of the corporation  and,
with  respect  to  any  criminal action  or  proceeding,  had  no
reasonable  cause  to believe his conduct was unlawful.   Section
145 also provides that a corporation may indemnify a director  or
officer  in  connection with a suit by or in  the  right  of  the
corporation by reason of the fact that he was or is a director or
officer   of  the  corporation,  against  expenses  incurred   in
connection with his defense if such officer or director acted  in
good faith and in a manner he reasonably believed to be in or not
opposed to the best interests of the corporation, except that  no
indemnification  shall be made if such person shall  be  adjudged
liable  to the corporation, unless, and only to the extent  that,
the  court  determines that despite the adjudication of liability
but  in view of all of the circumstances of the case, such person
is  fairly and reasonably entitled to indemnity for such  expense
as the court deems proper.

       The   Company's  Certificate  of  Incorporation  generally
provides  that a director is not personally liable  for  monetary
damages  to  the Company or its shareholders for  breach  of  the
fiduciary  duty as a director.  This provision does not eliminate
the director's duty of care or eliminate a shareholder's right to
seek equitable  remedies such as an injunction or other forms  of
non-monetary relief.  Each director will continue to  be  subject
to liability for (i) breach of the duty of the director's duty of
loyalty  to  the  Company  or  its  shareholders;  (ii)  acts  or
omissions   not  in  good  faith  or  which  involve  intentional
misconduct   or   knowing  violation  of  law;   (iii)   improper
declarations of dividends; and (iv) transactions from  which  the
director derived an improper personal benefit.

     Article V of the Company's By-Laws provides that the Company
shall  indemnify each of its directors and officers,  whether  or
not  then in office (and his executor, administrator and  heirs),
against all reasonable expenses actually and necessarily incurred
by  him in connection with the defense of any litigation to which
he  may have been made a party because he is or was a director or
officer of the Company.  He shall have no right to reimbursement,
however,  in  relation to matters to which he has  been  adjudged
liable to the Company for gross negligence or culpable misconduct
in  the  performance of his duties.  The right to  indemnify  all
expenses  shall  also apply to the expenses of  suits  which  are
compromised if the court having jurisdiction of the matter  shall
approve  such settlement.  The foregoing right of indemnification
shall  be  in addition to all other rights to which such director
or  officer  may be entitled, under Section 145 of  the  Delaware
General Corporation Law.

      Section  317 of the California Corporations Code  allows  a
corporation  to  advance  expenses  incurred  by  an  officer  or
director   in  defending  any  proceeding  prior  to  the   final
disposition of such proceeding upon receipt of an undertaking  to
repay  such amount, unless such person is ultimately entitled  to
indemnification.   In  non-derivative  actions,  an  officer   or
director  is  entitled  to  reimbursement  for  expenses,  fines,
judgments  and settlements if such individual has acted  in  good
faith and in a manner he believed to be in the best interests  of
the  corporation and, in the case of criminal proceedings, he had
no  reasonable  cause to believe the conduct was unlawful.   With
regard  to  derivative actions (a suit brought on behalf  of  the
Registrant),  such  person  is  entitled  to  reimbursements  for
expenses  if  the officer or director acted in good faith,  in  a
manner  the  officer  or director believed  to  be  in  the  best
interests  of  the  corporation and  with  such  care,  including
reasonable  inquiry, as an ordinary and prudent  person  in  like
position  would use in similar circumstances; provided,  however,
that  no  indemnification shall be made (1)  if  the  officer  or
director  is found liable to the corporation, except  as  may  be
determined by the court in which the action is pending;  (2)  for
the amounts paid in settling an action or (3) for amounts paid in
defending such action which is terminated without court approval.

      If  indemnification is authorized by Section 317,  but  not
required, then it shall be determined by (i) a majority  vote  of
the  disinterested members of the directors, (ii) a majority vote
of the disinterested shareholders or (iii) the court in which the
action  is pending.  If the officer or director is successful  in
the  defense  of  an  action,  Section  317  provides  that  such
individual  shall  be  entitled  to  indemnification.    Finally,
Section  317  authorizes a corporation to maintain officers'  and
directors' liability insurance.

      The  Company and its directors and officers are covered  by
liability insurance.  In addition, the directors and officers  of
the  Company are covered by individual indemnification agreements
with the Company.


Item 16.  Exhibits

   *  5    Legal opinion of Spensley Horn Jubas  &  Lubitz.

     23.1  Consent of KPMG Peat Marwick LLP.

   * 23.2  Consent of Spensley Horn Jubas & Lubitz (included in Exhibit 5).

   * 24    Power of Attorney as set forth on the signature 
           pages II-4 and II-5.

___________________________________
* Previously filed

Item 17.  Undertakings.

     The undersigned Registrant hereby undertakes:

     (1)  To file, during any period in which offers or sales are
being  made,  a  post-effective amendment  to  this  Registration
Statement:

           (i)   To  include any prospectus required  by  section
     10(a)(3) of the Securities Act of 1933;

           (ii)  To reflect in the prospects any facts or  events
     arising   after  the  effective  date  of  the  registration
     statement  (or  the  most  recent  post-effective  amendment
     thereof)  which, individually or in the aggregate, represent
     a  fundamental change in the information set  forth  in  the
     registration statement;

           (iii)      To  include any material  information  with
     respect to the plan of distribution not previously disclosed
     in the registration statement or any material change to such
     information in the registration statement;

      (2)   That,  for the purpose of determining  any  liability
under  the  Securities  Act, each such  post-effective  amendment
shall  be  deemed to be a new Registration Statement relating  to
the   securities  offered  therein,  and  the  offering  of  such
securities  at that time shall be deemed to be the  initial  bona
fide offering thereof.

       (3)    To   remove  from  registration  by  means   of   a
post-effective  amendment any of the securities being  registered
which remain unsold at the termination of the offering.

      (4)   For  purposes of determining any liability under  the
Securities  Act,  each filing of the Registrant's  annual  report
pursuant  to  Section 13(a) or Section 15(d) of the Exchange  Act
(and, where applicable, each filing of an employee benefit plan's
annual report pursuant to Section 15(d) of the Exchange Act) that
is  incorporated by reference in the Registration Statement shall
be  deemed  to  be a new Registration Statement relating  to  the
securities  offered therein, and the offering of such  securities
at that time shall be deemed to be the initial bona fide offering
thereof.

      (5)   Insofar  as  indemnification for liabilities  arising
under the Securities Act may be permitted to directors, officers,
and  controlling  persons  of  the  Registrant  pursuant  to  the
foregoing  provisions,  or otherwise,  the  Registrant  has  been
advised  that  in  the  opinion of the  Securities  and  Exchange
Commission  such  indemnification is  against  public  policy  as
expressed  in the Act and is, therefore, unenforceable.   In  the
event  that  a claim for indemnification against such liabilities
(other than the payment by the Registrant of expenses incurred or
paid  by  a  director,  officer  or  controlling  person  of  the
Registrant  in  the  successful defense of any  action,  suit  or
proceeding)  is asserted by such director, officer or controlling
person  in  connection with the securities being registered,  the
Registrant will, unless in the opinion of its counsel the  matter
has  been settled by controlling precedent, submit to a court  of
appropriate    jurisdiction    the    question    whether    such
indemnification  by it is against public policy as  expressed  in
the Securities Act and will be governed by the final adjudication
of such issue.

                           SIGNATURES


      Pursuant to the requirements of the Securities Act of 1933,
the  Registrant  certifies  that it  has  reasonable  grounds  to
believe that it meets all of the requirements for filing on  Form
S-3  and has duly caused this Registration Statement to be signed
on  its behalf by the undersigned, thereunto duly authorized,  in
the  City  of  Los Angeles, State of California on  February  23,
1995.

                         FREDERICK'S OF HOLLYWOOD, INC.



                         By:  /s/ George W. Townson
                             George W. Townson,
                             Chairman of the Board, President
                             and Chief Executive Officer



                       POWER OF ATTORNEY


      Each  person whose signature appears below constitutes  and
appoints George W. Townson and Morton R. Field, and each of them,
with  full power of substitution, for him and in his name,  place
and  stead,  in any and all capacities, to sign, file or  deliver
any  amendment, including any post-effective amendment, or papers
supplemental  to this registration statement, together  with  all
exhibits  thereto  and  any  and all  instruments  in  connection
therewith, as fully to all intents and purposes as he might do in
person,  and hereby ratifies and confirms all that each  of  said
attorneys-in-fact and agents may lawfully do or cause to be  done
by virtue hereof.

      Pursuant to the requirements of the Securities Act of 1933,
this  Registration Statement has been signed on February 23, 1995
by the following persons in the capacities indicated.

           Signatures                        Title


                                     Chairman   of   the   Board, 
                                     President
/s/  George  W.  Townson             Chief  Executive Officer and Director
 George  W.  Townson                (Principal  Executive Officer)



/s/  John  B.  Hatfield              Executive  Vice President, 
                                     Secretary and Treasurer
 John B. Hatfield                   (Principal Financial and Accounting Officer)



/s/ Hugh V. Hunter                   Director
 Hugh V. Hunter



                                     Director
 William J. Barrett



/s/ Sylvan Lefcoe                    Director
 Sylvan Lefcoe



/s/ Morton R. Field                  Director
 Morton R. Field



/s/ Richard O. Starbird               Director
 Richard O. Starbird



/s/ Merle A. Johnston                 Director
 Merle A. Johnston

                         EXHIBIT INDEX


Exhibit No.         Description                                       Page


 23.1      Consent of KPMG Peat Marwick LLP.




The Directors and Stockholders
Frederick's of Hollywood, Inc.:

We consent to incorporation by reference in the registration
statement on Form S-3 of Frederick's of Hollywood, Inc. of our
report dated October 31, 1994 relating to the consolidated
balance sheets of Frederick's of Hollywood, Inc. and subsidiaries
as of September 3, 1994 and August 28, 1993, and the related
consolidated statement of income, changes in stockholders'
equity, and cash flows and related schedules for each of the
years in the three-year period ended September 3, 1994, which
report appears in the 1994 annual report on Form 10-K of
Frederick's of Hollywood, Inc.

KPMG Peat Marwick LLP

Los Angeles, California
April 6, 1995



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