FRIENDLY ICE CREAM CORP
SC 13G, 1998-02-13
EATING PLACES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                 SCHEDULE 13G
                   Under the Securities Exchange Act of 1934




                        Friendly Ice Cream Corporation
- -------------------------------------------------------------------------------
                               (Name of Issuer)



                         Common Stock, $.01 par value
- -------------------------------------------------------------------------------
                        (Title of Class of Securities)




                                   358497105
                 --------------------------------------------
                                (CUSIP Number)



                              Page 1 of 11 pages
<PAGE>

- -----------------------                                  
  CUSIP NO. 358497105                   13G                
- -----------------------                                  
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      
      Goldman, Sachs & Co.

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
      New York 

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5   
     NUMBER OF               0     
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6
                             613,700
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7    
    REPORTING                0          
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8
                             613,700
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9  
         613,700

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11    
         8.6% 

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
         BD-PN-IA

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                              Page 2 of 11 pages

<PAGE>

- -----------------------                                  
  CUSIP NO. 358497105                   13G                
- -----------------------                                  
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      
      The Goldman Sachs Group, L.P.

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
      Delaware 

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5   
     NUMBER OF               0     
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6
                             613,700
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7    
    REPORTING                0          
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8
                             613,700
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9  
         613,700          

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11    
         8.6% 

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
         HC-PN

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                              Page 3 of 11 pages

<PAGE>

- -----------------------                                  
  CUSIP NO. 358497105                   13G                
- -----------------------                                  
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      
      Goldman Sachs Trust on behalf of
      Goldman Sachs Small Cap Value Fund

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
      Delaware 

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5   
     NUMBER OF               0     
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6
                             463,100
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7    
    REPORTING                0          
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8
                             463,100
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9  
         463,100

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11    
         6.5% 

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
         IC 

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!


                              Page 4 of 11 pages

<PAGE>
 
Item 1(a).    Name of Issuer:
              Friendly Ice Cream Corporation

Item 1(b).    Address of Issuer's Principal Executive Offices:
              1855 Boston Road
              Wilbraham, MA 01095

Item 2(a).    Name of Persons Filing:
              The Goldman Sachs Group, L.P., Goldman, Sachs & Co. and Goldman
              Sachs Trust on behalf of GS Small Cap Value Fund

Item 2(b).    Address of Principal Business Office or, if None, Residence:
              for the Goldman Sachs Group, L.P. and Goldman, Sachs & Co.:
              85 Broad Street, New York, NY 10004
              for Goldman Sachs Trust:
              1 New York Plaza, New York, NY 10004

Item 2(c).    Citizenship:
              The Goldman Sachs Group, L.P. - Delaware
              Goldman, Sachs & Co. - New York
              Goldman Sachs Trust - Delaware

Item 2(d).    Title and Class of Securities:
              Common Stock, $.01 par value

Item 2(e).    CUSIP Number:
              358497105

Item 3.       If this statement is filed pursuant to Rules 13d-1(b), or 13d-
              2(b), check whether the person filing is a:

       (a).X  Broker or dealer registered under Section 15 of the Act, 
                     Goldman, Sachs & Co.

       (b).   Bank as defined in Section 3(a)(6) of the Act, 

       (c).   Insurance Company as defined in Section 3(a)(19) of the Act,

       (d).X  Investment Company registered under Section 8 of the Investment
              Company Act,
                     Goldman Sachs Trust on behalf of GS Small
                     Cap Value Fund

                              Page 5 of 11 pages
<PAGE>
 
       (e).X  Investment Adviser registered under Section 203 of the Investment
              Advisers Act of 1940,  
                     Goldman, Sachs & Co.

       (f).   Employee Benefit Plan, Pension Fund which is subject to the
              provisions of the Employee Retirement Income Security Act of 1974
              or Endowment Fund; see 13d-1(b)(1)(ii)(F),

       (g).X  Parent Holding Company, in accordance with Rule 13d-1(b)(ii)(G);
              see Item 7, 
                     The Goldman Sachs Group, L.P.

       (h).   Group, in accordance with Rule 13d-1(b)(ii)(H).

Item 4.       Ownership.*

       (a).   Amount beneficially owned:
              See the response(s) to Item 9 on the attached cover page(s).

       (b).   Percent of Class:
              See the response(s) to Item 11 on the attached cover page(s).

       (c).   Number of shares as to which such person has:

              (i).     Sole power to vote or to direct the vote:
                             See the response(s) to Item 5 on the attached cover
                             page(s).

              (ii).    Shared power to vote or to direct the vote:
                             See the response(s) to Item 6 on the attached cover
                             page(s).

              (iii).  Sole power to dispose or to direct the disposition of:
                             See the response(s) to Item 7 on the attached cover
                             page(s).

              (iv).   Shared power to dispose or to direct the disposition of:
                             See the response(s) to Item 8 on the attached cover
                             page(s).

Item 5.       Ownership of Five Percent or Less of a Class.
                      Not Applicable



- ---------------------------
*    The Goldman Sachs Group, L.P. ("GS Group") and Goldman, Sachs & Co.
("Goldman Sachs") each disclaim beneficial ownership of the Common Stock
beneficially owned by (i) managed accounts and (ii) certain investment limited
partnerships, of which a subsidiary of GS Group or Goldman Sachs is the general
partner or managing general partner, to the extent partnership interests in such
partnerships are held by persons other than GS Group, Goldman Sachs or their
affiliates.



                              Page 6 of 11 pages
<PAGE>
 
Item 6.     Ownership of More than Five Percent on Behalf of Another Person.
                   Not Applicable

Item 7.     Identification and Classification of the Subsidiary Which Acquired
            the Security Being Reported on by the Parent Holding Company.
                   See Exhibit (99.2)

Item 8.     Identification and Classification of Members of the Group.
                   Not Applicable

Item 9.     Notice of Dissolution of Group.
                   Not Applicable

Item 10.    Certification.

            By signing below I certify that, to the best of my knowledge and
            belief, the securities referred to above were acquired in the
            ordinary course of business and were not acquired for the purpose of
            and do not have the effect of changing or influencing the control of
            the issuer of such securities and were not acquired in connection
            with or as a participant in any transaction having such purpose or
            effect.



                              Page 7 of 11 pages
<PAGE>
 
                                   SIGNATURE

            After reasonable inquiry and to the best of my knowledge and belief,
            I certify that the information set forth in this statement is true,
            complete and correct.




Date: February 14, 1998



                                        THE GOLDMAN SACHS GROUP, L.P.

                                        By:  /s/ Hans L. Reich
                                             ---------------------------------
                                        Name:  Hans L. Reich
                                        Title: Attorney-in-fact


                                        GOLDMAN, SACHS & CO.

                                        By:  /s/ Hans L. Reich
                                             ---------------------------------
                                        Name:  Hans L. Reich
                                        Title: Attorney-in-fact


                                        GOLDMAN SACHS TRUST
                                        on behalf of Goldman Sachs Small Cap
                                        Value Fund

                                        By:  /s/ Hans L. Reich
                                             ---------------------------------
                                        Name:  Hans L. Reich
                                        Title: Attorney-in-fact



                              Page 8 of 11 pages
<PAGE>
 
                               INDEX TO EXHIBITS
 


Exhibit No.       Exhibit
- ----------        -------

   99.1           Joint Filing Agreement, dated February 14, 1998, between The
                  Goldman Sachs Group, L.P., Goldman, Sachs & Co. and Goldman
                  Sachs Trust on behalf of GS Small Cap Value Fund

   99.2           Item 7 Information




                              Page 9 of 11 pages
<PAGE>
 
                                                                 EXHIBIT (99.1)



                            JOINT FILING AGREEMENT



     In accordance with Rule 13d-1(f) promulgated under the Securities Exchange
Act of 1934, the undersigned agree to the joint filing of a Statement on
Schedule 13G (including any and all amendments thereto) with respect to the
shares of Common Stock, $.01 par value of Friendly Ice Cream Corporation, and
further agree to the filing of this agreement as an Exhibit thereto. In
addition, each party to this Agreement expressly authorizes each other party to
this Agreement to file on its behalf any and all amendments to such Statement on
Schedule 13G.



Date: February 14, 1998


                                        THE GOLDMAN SACHS GROUP, L.P.

                                        By:  /s/ Hans L. Reich
                                             ----------------------------------
                                        Name:  Hans L. Reich
                                        Title: Attorney-in-fact


                                        GOLDMAN, SACHS & CO.

                                        By:  /s/ Hans L. Reich
                                             ----------------------------------
                                        Name:  Hans L. Reich
                                        Title: Attorney-in-fact


                                        GOLDMAN SACHS TRUST
                                        on behalf of Goldman Sachs Small Cap
                                        Value Fund

                                        By:  /s/ Hans L. Reich
                                             ----------------------------------
                                        Name:  Hans L. Reich
                                        Title: Attorney-in-fact


                              Page 10 of 11 pages


<PAGE>
 
                                                                    EXHIBIT 99.2

                              ITEM 7 INFORMATION



     Goldman, Sachs & Co. is a broker or dealer registered under Section 15 of
the Act and an investment adviser registered under Section 203 of the Investment
Advisers Act of 1940. 
     Goldman Sachs Trust is an Investment Company registered under Section 8 of
the Investment Company Act.



                              Page 11 of 11 pages


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