FRIENDLY ICE CREAM CORP
SC 13G, 1999-02-08
EATING PLACES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934
                                (Amendment No. )*

                         FRIENDLY ICE CREAM CORPORATION
                         ------------------------------
                                (Name of Issuer)

                     Common Stock, $.01 Par Value Per Share
                     --------------------------------------
                         (Title of Class of Securities)

                                    358497105
                                    ---------
                                 (CUSIP Number)


                                January 29, 1999
                                ----------------
                      (Date of Event which Requires Filing
                               of this Statement)



Check the appropriate box to designate the rule pursuant to which this Schedule
                                    is filed:

                                [ ] Rule 13d-1(b)
                                [X] Rule 13d-1(c)
                                [ ] Rule 13d-1(d)



*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).




                                Page 1 of 6 Pages

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- ---------------------                                        -------------------
CUSIP No.   358497105                    13G                 Page 2 of 6 Pages
- ---------------------                                        -------------------

- ---------- ---------------------------------------------------------------------
        1  NAME OF REPORTING PERSON
           I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Cumberland Associates LLC
- ---------- ---------------------------------------------------------------------
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                    (a) [ ]
                                                                    (b) [X]
- ---------- ---------------------------------------------------------------------
        3  SEC USE ONLY
- ---------- ---------------------------------------------------------------------
        4  CITIZENSHIP OR PLACE OF ORGANIZATION

           New York
- -------------------- ------ ----------------------------------------------------
                         5  SOLE VOTING POWER

                            672,700
                     ------ ----------------------------------------------------
     NUMBER OF           6  SHARED VOTING POWER
      SHARES
   BENEFICIALLY             12,300
     OWNED BY
                     ------ ----------------------------------------------------
       EACH              7  SOLE DISPOSITIVE POWER
     REPORTING
      PERSON                672,700
       WITH
                     ------ ----------------------------------------------------
                         8  SHARED DISPOSITIVE POWER

                            12,300
- ---------- ---------------------------------------------------------------------
        9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           685,000
- ---------- ---------------------------------------------------------------------
       10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES


- ---------- ---------------------------------------------------------------------
       11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

           9.2%
- ---------- ---------------------------------------------------------------------
       12  TYPE OF REPORTING PERSON*

           OO, IA
- ---------- ---------------------------------------------------------------------
                      *SEE INSTRUCTION BEFORE FILLING OUT!


<PAGE>




Item 1(a)      Name of Issuer:
- ---------      ---------------
               Friendly Ice Cream Corporation (the "Issuer")

Item 1(b)      Address of Issuer's Principal Executive Offices:
- ---------      ------------------------------------------------
               1855 Boston Road
               Wilbraham, MA 01095

Items 2(a)     Name of Person Filing:
- ----------     ----------------------
               This statement is being filed by Cumberland Associates LLC.
               Cumberland Associates LLC is a limited liability company
               organized under the laws of the State of New York, and is engaged
               in the business of managing, on a discretionary basis, thirteen
               securities accounts (the "Accounts"), the principal one of which
               is Cumberland Partners. K. Tucker Andersen, Gary Tynes, Oscar S.
               Schafer, Bruce G. Wilcox, Glenn Krevlin, Andrew Wallach and
               Eleanor Poppe are the members (the "Members") of Cumberland
               Associates LLC.

Item 2(b)      Address of Principal Business Office:
- ---------      -------------------------------------
               The address of the principal business and office of Cumberland
               Associates LLC and each of the Members is 1114 Avenue of the
               Americas, New York, New York 10036.

Item 2(c)      Citizenship:
- ---------      ------------
               Cumberland Associates LLC is a New York
               limited liability company. Each of the
               Members is a citizen of the United States.

Item 2(d)      Title of Class of Securities:
- ---------      -----------------------------
               Common Stock, par value $.01 per share (the "Shares")

Item 2(e)      CUSIP Number:
- ---------      -------------
               358497105

Item 3         Not Applicable
- ------



                                Page 3 of 6 Pages

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Item 4.        Ownership:
- -------        ----------

Item 4(a)      Amount Beneficially Owned:
- ---------      --------------------------
               As of the date hereof, Cumberland Associates LLC may be deemed
               the beneficial owner of 685,000 Shares.

Item 4(b)      Percent of Class:
- ---------      -----------------
               The number of Shares of which Cumberland Associates LLC may be
               deemed to be the beneficial owner constitutes approximately 9.2%
               of the total number of Shares outstanding.

Item 4(c)      Number of shares as to which such person has:
- ---------      ---------------------------------------------
               (i)   Sole power to vote or to direct the vote: 672,700

               (ii)  Shared power to vote or to direct the vote: 12,300

               (iii) Sole power to dispose or to direct the disposition of:
                     672,700

               (iv)  Shared power to dispose or to direct the disposition of:
                     12,300

Item 5         Ownership of Five Percent or Less of a Class:
- ------         ---------------------------------------------

               If this statement is being filed to report the fact that as of
               the date hereof the reporting person has ceased to be the
               beneficial owner of more than five percent of the class of
               securities, check the following. [ ]

Item 6         Ownership of More than Five Percent on Behalf of Another Person:
- ------         ----------------------------------------------------------------
               The beneficial owners of the Accounts have the right to
               participate in the receipt of dividends from, or proceeds from
               the sale of, the Shares held for each Account in accordance with
               their ownership interests in each such Account.

Item 7         Identification and Classification of the
               ----------------------------------------
               Subsidiary Which Acquired the Security Being
               --------------------------------------------
               Reported on By the Parent Holding Company:
               ------------------------------------------
               Not Applicable


                                Page 4 of 6 Pages

<PAGE>



Item 8         Identification and Classification of Members of the Group:
- ------         ----------------------------------------------------------
               Not Applicable


Item 9         Notice of Dissolution of Group:
- ------         -------------------------------
               Not Applicable

Item 10        Certification:
- -------        --------------

     By signing below the signatory certifies that, to the best of his knowledge
and belief, the securities referred to above were not acquired and are not held
for the purpose of or with the effect of changing or influencing the control of
the Issuer of the securities and were not acquired and are not held in
connection with or as a participant in any transaction having that purpose or
effect.



                                Page 5 of 6 Pages

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                                    SIGNATURE
                                    ---------

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.



Dated:  February 8, 1999

                                    CUMBERLAND ASSOCIATES LLC


                                    By:  /s/ Glenn Krevlin
                                       --------------------
                                    Name:  Glenn Krevlin
                                    Title: Member



                                Page 6 of 6 Pages



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