FRIENDLY ICE CREAM CORP
SC 13G, 1999-03-03
EATING PLACES
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<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G

                   Under the Securities Exchange Act of 1934*

                         Friendly Ice Cream Corporation
                         ------------------------------
                                (Name of Issuer)

                          Common Stock, $.01 par value
                         (Title of Class of Securities)
                         ------------------------------

                                    358497105
                                 --------------
                                 (CUSIP Number)

                                February 18, 1999
             -------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

                  Check the  appropriate  box to designate  the rule pursuant to
which this Schedule is filed:

                                [ ] Rule 13d-1(b)
                                [X] Rule 13d-1(c)
                                [ ] Rule 13d-1(d)

  *The remainder of this cover page shall be filled out for a reporting person's
  initial  filing on this form with respect to the subject class of  securities,
  and for any subsequent amendment containing  information which would alter the
  disclosures provided in a prior cover page.

  The  information  required  on the  remainder  of this cover page shall not be
  deemed to be "filed" for the purpose of Section 18 of the Securities  Exchange
  Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
  the Act but shall be subject to all other provisions of the Act (however,  see
  the Notes).

<PAGE>





- --------------------------                              ------------------------
CUSIP No.  358497105                    13G             Page  2  of  8 Pages
- --------------------------                              ------------------------

- ---------- ---------------------------------------------------------------------
        1  NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Daniel S. Loeb
- ---------- ---------------------------------------------------------------------
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                       (a) [_]
                                                                       (b) [_]

- ---------- ---------------------------------------------------------------------
        3  SEC USE ONLY

- ---------- ---------------------------------------------------------------------
        4  CITIZENSHIP OR PLACE OF ORGANIZATION

           United States
- -------------------- ------ ----------------------------------------------------
                         5  SOLE VOTING POWER

                            None
                     ------ ----------------------------------------------------
     NUMBER OF           6  SHARED VOTING POWER
      SHARES
   BENEFICIALLY             398,307
     OWNED BY
       EACH          ------ ----------------------------------------------------
     REPORTING           7  SOLE DISPOSITIVE POWER
      PERSON
       WITH                 None
                     ------ ----------------------------------------------------
                         8  SHARED DISPOSITIVE POWER

                            398,307
- ---------- ---------------------------------------------------------------------
        9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           398,307
- ---------- ---------------------------------------------------------------------
       10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

- ---------- ---------------------------------------------------------------------
       11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

           5.3%
- ---------- ---------------------------------------------------------------------
       12  TYPE OF REPORTING PERSON*

           IN
- ---------- ---------------------------------------------------------------------

                      *SEE INSTRUCTION BEFORE FILLING OUT!



                                      -2-
<PAGE>




- --------------------------                              ------------------------
CUSIP No.  358497105                    13G             Page  3  of  8 Pages
- --------------------------                              ------------------------

- ---------- ---------------------------------------------------------------------
        1  NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Third Point Management Company L.L.C.
- ---------- ---------------------------------------------------------------------
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                                       (a) [_]
                                                                       (b) [_]

- ---------- ---------------------------------------------------------------------
        3  SEC USE ONLY

- ---------- ---------------------------------------------------------------------
        4  CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware
- -------------------- ------ ----------------------------------------------------
                         5  SOLE VOTING POWER

                            None
                     ------ ----------------------------------------------------
     NUMBER OF           6  SHARED VOTING POWER
      SHARES
   BENEFICIALLY             398,307
     OWNED BY        ----- ----------------------------------------------------
       EACH              7  SOLE DISPOSITIVE POWER
     REPORTING
      PERSON                None
       WITH
                     ------ ----------------------------------------------------
                         8  SHARED DISPOSITIVE POWER

                            398,307
- ---------- ---------------------------------------------------------------------
        9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           398,307
- ---------- ---------------------------------------------------------------------
       10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

- ---------- ---------------------------------------------------------------------
       11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

           5.3%
- ---------- ---------------------------------------------------------------------
       12  TYPE OF REPORTING PERSON*

           00
- ---------- ---------------------------------------------------------------------

                      *SEE INSTRUCTION BEFORE FILLING OUT!




                                      -3-
<PAGE>




Item 1(a):                  Name of Issuer:
- ----------                  ---------------

                            Friendly Ice Cream Corporation (the "Company").

Item 1(b):                  Address of Issuer's Principal Executive Offices:
- ----------                  ------------------------------------------------

                            1855 Boston Road
                            Wilbraham, Massachusetts  01095

Items 2(a)                  Name of Person Filing; Address of Principal
and 2(b):                   Business Office:
- ---------                   -------------------------------------------

                            This statement is filed by and on behalf of (i)
                            Daniel S. Loeb, in his capacity as the managing
                            member of Third Point Management Company L.L.C.
                            ("TPM") and (ii) TPM. The principal business address
                            of each reporting person is 277 Park Avenue, 27th
                            Floor, New York, New York 10172.

                            The shares of Common Stock, par value $.01, of the
                            Company ("Common Stock") which are the subject of
                            this statement are held directly by the managed
                            accounts for which TPM or Mr. Loeb serve as
                            discretionary investment manager (collectively, the
                            "Managed Accounts").

Item 2(c):                  Citizenship:
- ----------                  ------------

                            Mr. Loeb is a United States citizen. TPM is a
                            Delaware limited liability company.

Item 2(d):                  Title of Class of Securities:
- ----------                  -----------------------------

                            Common stock, par value $.01 per share.

Item 2(e):                  CUSIP Number:
- ----------                  -------------

                            358497105

Item 3:                     If this statement is filed pursuant to
- ------                      s. 240.13d-1(c), check this box.  [X]
                            -----------------------------------------

Items 4(a)-(c):             Ownership:
- ---------------             ----------

                            As of the date of this statement:

                            (i) Mr. Loeb had beneficial ownership of 398,307
                            shares of Common Stock by virtue of his position as
                            the managing member of TPM. Such shares represent
                            5.3% of the issued and outstanding Common Stock. Mr.
                            Loeb shares voting power and dispositive power over
                            such shares with TPM.

                            (ii) TPM had beneficial ownership of 398,307 shares
                            of Common Stock by virtue of its position as
                            discretionary investment manager to the Managed
                            Accounts holding such shares of Common Stock. Such
                            shares represent 5.3% of the issued and outstanding
                            Common Stock. TPM shares voting power and
                            dispositive power over such shares with Mr. Loeb.




                                      -4-
<PAGE>



                            The percentages used herein are calculated based
                            upon the 7,461,600 shares of Common Stock stated to
                            be issued and outstanding as of November 10, 1998,
                            as reflected in the Company's Quarterly Report on
                            Form 10-Q for the quarter ended September 27, 1998.

Item 5:                     Ownership of Five Percent or Less of a Class:
- -------                     ---------------------------------------------

                            Not Applicable.

Item 6:                     Ownership of More than Five Percent on
- -------                     Behalf of Another Person:
                            ---------------------------------------

                            No person other than the Managed Accounts is known
                            to have the right to receive or the power to direct
                            the receipt of dividends from or the proceeds of
                            sale of shares of Common Stock, except that the
                            respective shareholders, partners or owners, as
                            relevant, of the Managed Accounts have the right to
                            participate in the receipt of dividends from, or
                            proceeds upon the sale of, the shares of Common
                            Stock held for their respective accounts.

Item 7:                     Identification and Classification of the Subsidiary
- -------                     Which Acquired the Security Being Reported on By the
                            Parent Holding Company:
                            ----------------------------------------------------

                            Not Applicable.

Item 8:                     Identification and Classification of Members of the
- -------                     Group:
                            ---------------------------------------------------

                            Not Applicable.

Item 9:                     Notice of Dissolution of Group:
- -------                     -------------------------------

                            Not Applicable.

Item 10:                    Certification:
- --------                    --------------

                            By signing below each of the undersigned certifies
                            that, to the best of the undersigned's knowledge and
                            belief, the securities referred to above were not
                            acquired and are not held for the purpose of or with
                            the effect of changing or influencing the control of
                            the issuer of the securities and were not acquired
                            and are not held in connection with or as a
                            participant in any transaction having that purpose
                            or effect.



                                      -5-
<PAGE>




                                    SIGNATURE
                                    ---------

         After reasonable inquiry and to the best of the undersigned's knowledge
and belief, each of the undersigned certifies that the information set forth in
this statement is true, complete and correct.

Dated:   March 3, 1999


                                        THIRD POINT MANAGEMENT COMPANY L.L.C.



                                        By: /s/ Daniel S. Loeb
                                            ----------------------
                                            Daniel S. Loeb
                                            Managing Member



                                            /s/ Daniel S. Loeb
                                            ----------------------
                                            Daniel S. Loeb





                                      -6-
<PAGE>





                                  EXHIBIT INDEX
                                  -------------


Exhibit A:        Joint Filing Agreement, dated March 3, 1999, between Third
                  Point Management Company L.L.C. and Daniel S. Loeb.





<PAGE>





                                                                       Exhibit A
                                                                       ---------

                             JOINT FILING AGREEMENT
                          PURSUANT TO RULE 13d-1(k)(1)
                          ----------------------------

                   The undersigned acknowledge and agree that the foregoing
statement on Schedule 13G is filed on behalf of each of the undersigned and that
all subsequent amendments to this statement on Schedule 13G shall be filed on
behalf of each of the undersigned without the necessity of filing additional
joint filing agreements. The undersigned acknowledge that each shall be
responsible for the timely filing of such amendments, and for the completeness
and accuracy of the information concerning it contained therein, but shall not
be responsible for the completeness and accuracy of the information concerning
the others, except to the extent that it knows or has reason to believe that
such information is inaccurate. This Agreement may be executed in any number of
counterparts and all of such counterparts taken together shall constitute one
and the same instrument.

Dated:  March 3, 1999


                                        THIRD POINT MANAGEMENT COMPANY L.L.C.



                                        By: /s/ Daniel S. Loeb
                                            -----------------------
                                            Daniel S. Loeb
                                            Managing Member



                                            /s/ Daniel S. Loeb
                                            -----------------------
                                            Daniel S. Loeb







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