GANNETT CO INC /DE/
8-K, 1995-12-05
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.   20549


                             FORM 8-K

                         CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of
                               1934

              Date of Report:  December 5, 1995


                         GANNETT CO., INC.
     (Exact name of registrant as specified in its charter)

Delaware                 1-6961                    16-0442930
(State or other       (Commission              (IRS Employer
 jurisdiction          File Number)           Identification No.)
 of incorporation)


         1100 Wilson Boulevard, Arlington, Virginia  22234

         (Address of principal executive offices)(Zip Code)

    Registrant's telephone number, including area code (703) 284-6000


ITEM 1.  ACQUISITION OR DISPOSITION OF ASSETS

       On December 4, 1995, Gannett Co., Inc.  ("Gannett") completed the
acquisition of Multimedia, Inc., a South Carolina corporation, by means of a
merger of Gannett Multimedia Acquisition Subsidiary, a wholly owned subsidiary
of Gannett, with and into Multimedia, pursuant to the terms of the Agreement
and Plan of Merger dated as of July 24, 1995.

        As a result of the merger, each share of outstanding common stock of
Multimedia has been converted into the right to receive $45.25 in cash, without
adjustment.  On the Closing Date there were 38,734,078 shares of Multimedia
common stock outstanding for a total consideration for those shares of
$1,752,717,030.  As a result of the merger, Gannett will assume approximately
$501,500,000 of long-term indebtedness of Multimedia of which approximately
$440,500,000 will be immediately prepaid.  The purchase price and the debt
prepayment will be funded with available cash and the proceeds of the sale of
Gannett short term notes in the commercial paper market.

The principles followed in determining the amount of consideration to be paid
included management's determination of the fair market value of Multimedia
utilizing a projected net income analysis taking into account the economic
synergies arising from combining the business acquired with Gannett operations
and a projected cash flow analysis.

        On December 4, 1995, Gannett issued a press release relating to the
consummation of the merger, a copy of which is attached as exhibit 1 and is
incorporated herein by reference.

ITEM  7.    FINANCIAL STATEMENTS AND EXHIBITS.

(a) Financial Statements of Businesses Acquired.

   (1)  Audited consolidated balance sheets of Multimedia, Inc. and subsidiaries
as of December 31, 1994 and 1993, and the related consolidated statements of
earnings, changes in stockholders' equity, and cash flows for each of the three
years ended December 31, 1994, 1993 and 1992 (incorporated by reference to
Gannett's 8-k dated October 23, 1995 and filed as an exhibit hereto).

   (2) Unaudited consolidated balance sheet of Multimedia, Inc. And Subsidiaries
as of September 30, 1995; unaudited consolidated statements of earnings for the
three months and nine months ended September 30, 1995 and September 30, 1994,
and unaudited statements of cash flows for the nine months ended September 30,
1995 and September 30, 1994 (as filed with Multimedia's Quarterly Report on form
10Q for the quarterly period ended September 30, 1995 and filed as an exhibit
hereto.)

(b) The following pro forma combining financial statements of Gannett and its
pending acquisition are included in this report:

   (1) Unaudited pro forma consolidated condensed balance sheet as of September
24, 1995 and the unaudited pro forma consolidated condensed statements of
earnings for the year ended December 25, 1994 and the nine periods ended
September 24, 1995 (filed as an exhibit hereto).

(c) Exhibits.

    See Exhibit Index for list of exhibits.

<PAGE>

                            SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.


                                GANNETT CO., INC.



Dated:   December 5, 1995

By:        /s/  Thomas L. Chapple
           -----------------------
                Thomas L. Chapple,
                General Counsel and Secretary


<PAGE>
                           Exhibit Index


Exhibit
Number    Title or Description
- -----     --------------------
  1       Press Release

  99-1    Agreement and Plan of Merger dated          Incorporated by reference
          July 24, 1995                               to Gannett's form 8-K
                                                      dated July 26, 1995

  99-2    Audited consolidated balance sheets of      Incorporated by reference
          Multimedia, Inc. and subsidiaries as of     to Gannett's form 8-K
          December 31, 1994 and 1993, and the         dated October 23, 1995
          related consolidated statement of earn-
          ings, changes in stockholders' equity,
          and cash flows for each of the three
          years ended December 31, 1994, 1993 and
          1992.

  99-3    Unaudited consolidated balance sheet of
          Multimedia, Inc. And Subsidiaries as of
          September 30, 1995; unaudited consolidated
          statements of operations for the three months
          and nine months ended September 30, 1995 and
          September 30, 1994 and unaudited statements
          of cash flows for the nine months ended
          September 30, 1995 and September 30, 1994 (as
          filed with Multimedia's Quarterly report on
          form 10-Q for the quarterly period ended
          September 30, 1995 and filed as an exhibit
          hereto.

  99-4    Unaudited pro forma consolidated condensed
          balance sheet as of September 24, 1995 and
          the unaudited pro forma consolidated condensed
          statements of earnings for the year ended
          December 25, 1994 and the nine month period
          ended September 24, 1995.




                                                                Exhibit 1

                                                        Monday, December 4, 1995


       ARLINGTON, Va.  -- The previously announced merger of Gannett Co., Inc.
and Multimedia, Inc. was completed today.

       Gannett paid Multimedia shareholders $45.25 per share, for a total price
in excess of $1.7 billion.  Gannett will also assume or retire Multimedia's
existing debt.

       Already the nation's largest newspaper publisher, Gannett is gaining 10
daily newspapers, including three in the thriving markets of Greenville, S.C.,
Asheville, N.C., and Montgomery Ala.  This will bring the daily circulation of
Gannett newspapers to 6.6 million.

        With the addition of Multimedia's five network-affiliated television
stations in Cleveland, St. Louis, Cincinnati, Knoxville, and Macon, Ga.,
Gannett's television stations now reach 14 percent of U.S. television
households.

        The acquisition marks Gannett's entry into cable, with Multimedia's
cable television system reaching 454,000 subscribers in five states.  Gannett
also is acquiring two radio stations, several syndicated talk shows and
Multimedia Security Service, which monitors more than 82,000 security alarm
subscribers.

        In 1994, Multimedia reported operating revenues of $630.5 million and
operating income of $189.4 million.  Gannett's 1994 operating revenues totaled
$3.8 billion, while operating income was $812.8 million.


                                                                Exhibit 99-3

PART I - FINANCIAL INFORMATION

Item 1 - Financial statements

The following condensed financial statements are incorporated by reference to
the Report to Shareholders for the quarter ended September 30, 1995.

        Consolidated Statement of Earnings, three months and nine months ended
        September 30, 1995 and 1994.

        Consolidated Balance Sheets as of September 30, 1995 and December 31,
        1994.

        Consolidated Statements of Cash Flows, nine months ended September 30,
        1995 and 1994.

The information furnished reflects all adjustments consisting of normally
recurring accruals which are, in the opinion of management, necessary to a fair
statement of the results for the interim period.

<TABLE>


                           MULTIMEDIA, INC. AND SUBSIDIARIES
                           CONSOLIDATED STATEMENTS OF EARNINGS

                   THREE MONTHS AND NINE MONTHS ENDED SEPTEMBER 30, 1995 AND 1994
<CAPTION>
                                                             Three Months           Nine Months

(Unaudited)  (In thousands except per-share data)          1995       1994         1995     1994

<S>                                                     <C>          <C>         <C>     <C>

Operating revenues:

   Newspapers                                           $ 40,382      37,196      118,737  108,297

   Broadcasting                                           37,340      33,216      112,552  100,071

   Cable                                                  44,308      40,912      129,758  124,114

   Entertainment                                          33,362      34,883      107,739  107,738

   Security                                                7,463       6,443       20,843   18,080

     Total operating revenues                            162,855     152,650      489,629  458,300

Operating costs and expenses:

   Production                                             60,212      53,242      186,208  162,121

   Selling, general and administrative                    38,380      39,040      118,148  115,719

   Depreciation                                            9,320       9,082       29,769   30,713

   Amortization                                            3,578       3,573       10,815   11,265

     Total operating costs and expenses                  111,490     104,937      344,940  319,818

     Operating profit                                     51,365      47,713      144,689  138,482

Interest expense                                          13,928      14,829       42,790   44,604

Other income (expense), net                                 (452)     19,115         (557)  21,292

     Earnings before income taxes and minority

       interest                                           36,985      51,999      101,342  115,170

Income taxes                                              15,348      21,580       42,057   47,796

Minority interest in subsidiaries' losses
       (income), net                                        (757)         50       (2,394)    (128)

     Net earnings                                       $ 20,880      30,469       56,891   67,246

Per share of common stock:

   Net earnings                                         $    .54         .80         1.47     1.76

   Cash dividends                                              -           -            -        -

Weighted average shares                                   39,025      38,285       38,824   38,282

</TABLE>


<PAGE>

<TABLE>
                           MULTIMEDIA, INC. AND SUBSIDIARIES

                               CONSOLIDATED BALANCE SHEETS

                           SEPTEMBER 30, 1995 AND DECEMBER 31, 1994

<CAPTION>
                                               September 30,  December 31,

(Unaudited)  (In thousands)                        1995          1994

<S>                                            <C>           <C>

ASSETS

Current assets:

   Cash and cash equivalents                   $   7,843         6,202

   Net trade accounts receivable                  90,041        93,426

   Inventories                                     7,276         4,643

   Deferred income tax benefits                   10,915         9,581

   Program rights                                 11,166         7,570

   Deferred program costs                          5,198        10,923

   Prepaid expenses and other                      7,471         6,795

     Total current assets                        139,910       139,140

Property , plant and equipment, at cost          615,626       558,749

   Less accumulated depreciation                 301,659       283,522

     Net property , plant and equipment          313,967       275,227

Intangible assets, net                           246,219       242,078

Other assets                                      30,817        27,533

                                               $ 730,913       683,978
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

Current liabilities:

   Current installments of long-term debt      $  30,237        30,254

   Accounts payable                               19,595        24,512

   Accrued interest                               11,720         2,671

   Accrued payroll                                 7,821         8,386

   Accrued expenses                               39,494        38,148

   Income taxes payable                           12,289        10,202

   Program rights payable                         11,632         7,793

   Unearned income                                22,975        20,556

     Total current liabilities                   155,763       142,522

Long-term debt                                   508,301       542,303

Deferred income taxes                             57,391        54,090

Other liabilities                                  3,316         3,294

Minority interest                                 21,078        18,684

Stockholders' equity (deficit):

   Common stock                                    3,788         3,762

   Additional paid-in capital                    193,286       188,224

   Retained earnings (deficit)                  (212,010)     (268,901)

     Total stockholders' equity (deficit)        (14,936)      (76,915)

                                               $ 730,913       683,978

</TABLE>



<PAGE>

<TABLE>
                        MULTIMEDIA, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                  NINE MONTHS ENDED SEPTEMBER 30, 1995 AND 1994

<CAPTION>


(Unaudited)  (In thousands)                                    1995         1994

<S>                                                          <C>          <C>

Net cash provided by operating activities                    $127,852      139,583
Additions to property, plant and equipment                    (65,152)     (58,379)
Acquisitions of properties                                    (24,008)     (10,713)
Other                                                           2,489       20,067
   Net cash used for investing activities                     (86,671)     (49,025)
Addition (reduction) in revolving credit, net                  15,906      (48,168)
Long-term debt retired                                        (50,040)     (41,169)
Other                                                          (5,406)      (5,255)
   Net cash provided by (used for) financing activities       (39,540)     (94,592)
Increase (decrease) in cash and cash equivalents                1,641       (4,034)
Cash and cash equivalents, beginning of year                    6,202       11,034
Cash and cash equivalents, end of period                     $  7,843        7,000

NOTE: NET CASH PROVIDED BY OPERATING ACTIVITIES IS FURTHER
  ANALYZED AS FOLLOWS:

Operating profit plus depreciation and amortization
   and amortization of stock options:
   Newspapers                                                $ 41,643       35,362
   Broadcasting                                                53,670       38,957
   Cable                                                       66,106       62,972
   Entertainment                                               25,405       47,832
   Security                                                     7,050        6,753
   Corporate                                                   (8,379)      (8,789)
                                                              185,495      183,087
Interest expense less amortization of debt
   issue costs                                                (41,973)     (43,767)
Change in current assets and liabilities                       17,092       15,493
Other                                                         (32,762)     (15,230)
Net cash provided by operating activities                    $127,852      139,583
</TABLE>


<PAGE>

<TABLE>

     THREE MONTHS HIGHLIGHTS

<CAPTION>


(Unaudited)(In thousands)           1995        1994


<S>                             <C>           <C>

REVENUES:

   Newspapers                   $  40,382     37,196

   Broadcasting                    37,340     33,216

   Cable                           44,308     40,912

   Entertainment                   33,362     34,883

   Security                         7,463      6,443

                                $ 162,855    152,650

OPERATING PROFITS:

   Newspapers                   $  13,871      10,283

   Broadcasting                    15,419      10,043

   Cable                           14,741      12,965

   Entertainment                    9,842      17,151

   Security                           235         885

   Corporate                       (2,743)     (3,614)

                                $  51,365      47,713

</TABLE>


                                                        Exhibit 99-4



       UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS


     The following unaudited pro forma combined financial statements give effect
to the exchange of $45.25 in cash by Gannett Co., Inc. (the Company) for each
share of issued and outstanding common stock of Multimedia, Inc. (Multimedia)
pursuant to the Merger Agreement.  As a result of the merger, Gannett will also
assume or incur the long-term debt of Multimedia.  This transaction will be
accounted for as a purchase.

     The unaudited pro forma combined balance sheet presents the financial
position of Gannett and Multimedia as of September 24, 1995, assuming that the
proposed merger with Multimedia occurred as of that date.  Such pro forma
information is based on the historical balance sheets of the Company at
September 24, 1995 and of Multimedia at September 30, 1995.

     As required by rule 11-02 of regulation S-X, the unaudited pro forma
combined statements of income have been prepared assuming that the proposed
merger occurred as of the beginning of the periods presented.  The unaudited
combined statements of income reflect the historical results of operations for
Gannett and Multimedia for their respective 1994 fiscal years and first nine
periods of 1995.

     The unaudited pro forma combined financial statements give effect to
certain pro forma adjustments which are described in the notes to these
statements.  Certain nonrecurring amounts, which principally include legal
fees, investment banker fees and other professional fees, severance costs for
certain Multimedia executives and debt prepayment penalties are not included
in the unaudited pro forma combined financial statements.  The Company does not
believe that the aggregate after tax cost of such nonrecurring items will be
in excess of 5% of the purchase price.  These items are not of an operating
nature but rather are directly attributable to the acquisition and, as such,
will be considered an adjustment to the purchase price in accordance with
paragraph 76 of APB 16, "Business Combinations".  The company does not believe
that there will be any significant additional non-recurring operating costs of
the combined entity which are not reflected in the unaudited pro forma combined
statements of earnings.

     The unaudited pro forma combined financial statements do not reflect any
synergies anticipated by the Company as a result of the merger.

     The unaudited pro forma data is presented for informational purposes only
and is not necessarily indicative of the results of operations or financial
position which would have been achieved had the transaction been completed as of
the beginning of the earliest period presented, nor is it necessarily indicative
of Gannett's future results of operations or financial position.

     The unaudited pro forma combined financial statements should be read in
conjunction with the historical financial statements of the Company and of
Multimedia, including the related notes thereto.


<PAGE>

<TABLE>

                                          GANNETT CO., INC.
                        UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                                           SEPTEMBER 24, 1995

<CAPTION>
(In thousands)                                Gannett     Multimedia(*)    Pro forma          Pro forma
                                                                          Adjustments         Combined
<S>                                         <C>           <C>           <C>                <C>

ASSETS
Cash and marketable securities              $   35,537    $  7,843                         $   43,380
Accounts receivable, net                       468,278      90,041                            558,319
Inventories                                    101,042       7,276                            108,318
Prepaid expenses and other current assets       70,750      34,750                            105,500
                                             ---------     -------       ---------          ---------
Total current assets                           675,607     139,910                            815,517

Property, plant and equipment, net           1,413,786     313,967     $   318,921 (1)      2,046,674
Excess of acquisition cost over
   the value of assets acquired              1,442,304     246,219        (318,921)(1)(7)   3,292,276
                                                                            30,817 (2)(7)
                                                                           (22,600)(3)(7)
                                                                           128,521 (4)(7)
                                                                         1,771,000 (5)(7)
                                                                            14,936 (6)(7)

Other assets                                   193,859      30,817         (30,817)(2)        193,859
                                             ---------     -------       ---------          ---------
Total assets                                $3,725,556    $730,913     $ 1,891,857         $6,348,326
                                             =========     =======       =========          =========
Liabilities & Shareholders' Equity
Current maturities of long-term
   debt                                     $   59,824    $ 30,237                         $   90,061
Accounts payable and current portion
   of film contracts payable                   223,062      31,227                            254,289
Accrued expenses and other current
   liabilities                                 244,483      82,010                            326,493
Dividends payable                               49,158                                         49,158
Income taxes                                    18,612      12,289     $   (22,600)(3)          8,301
                                             ---------     -------       ---------          ---------
Total current liabilities                      595,139     155,763         (22,600)           728,302

Deferred income taxes                          151,522      57,391         128,521 (4)        337,434
Long-term debt, less current portion           541,536     508,301       1,771,000 (5)      2,820,837
Postretirement medical and life
  insurance liabilities                        308,714       2,312                            311,026
Other long-term liabilities                    108,776      22,082                            130,858
Total shareholders' equity                   2,019,869     (14,936)         14,936 (6)      2,019,869
                                             ---------     -------       ---------          ---------
Total liabilities and shareholders' equity  $3,725,556    $730,913     $ 1,891,857         $6,348,326
                                             =========     =======       =========          =========

</TABLE>

* For comparability, Multimedia amounts, which are as of September 30, 1995,
  have been reclassified to conform with Gannett's presentation.

See accompanying notes to Unaudited Pro Forma Combined Financial Statements.


<PAGE>

<TABLE>
                                    GANNETT CO., INC.
              UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME
                         NINE MONTHS ENDED SEPTEMBER 24, 1995

<CAPTION>
(In thousands except                                                      Pro forma       Pro forma
 per share data)                             Gannett    Multimedia(*)    Adjustments       Combined

<S>                                          <C>           <C>             <C>            <C>
Net Operating Revenues:
Newspapers                                   $2,350,790    $118,737                       $2,469,527
Broadcasting                                    322,650     112,552                          435,202
Outdoor                                         186,562                                      186,562
Cable                                                       129,758                          129,758
Entertainment                                               107,739                          107,739
Security                                                     20,843                           20,843
                                              ---------     -------          ------        ---------
Total                                         2,860,002     489,629                        3,349,631
                                              ---------     -------          ------        ---------
Operating Expenses:
Cost of sales and operating expenses,
    exclusive of depreciation                 1,622,790     186,208                        1,808,998
Selling, general and administrative
    expenses, exclusive of depreciation         513,536     118,148                          631,684
Depreciation                                    116,578      29,769        $(29,769)(1)      152,119
                                                                             35,541 (2)
Amortization of intangible assets                34,118      10,815         (10,815)(3)       70,918
                                                                             36,800 (4)
                                              ---------     -------          ------        ---------
Total                                         2,287,022     344,940          31,757        2,663,719
                                              ---------     -------          ------        ---------
Operating income                                572,980     144,689         (31,757)         685,912
                                              ---------     -------          ------        ---------
Non-operating income (expense):
Interest expense                                (31,723)    (42,790)        (79,400)(5)     (153,913)
Other income (expense)                             (627)       (557)                          (1,184)
                                              ---------     -------          ------        ---------
Total                                           (32,350)    (43,347)        (79,400)        (155,097)
                                              ---------     -------          ------        ---------
Income before income taxes                      540,630     101,342        (111,157)         530,815
Provision for income taxes                      218,900      42,057         (34,100)(6)      226,857
Minority interest, net                                       (2,394)                          (2,394)
                                              ---------     -------          ------        ---------
Net income                                   $  321,730    $ 56,891        $(77,057)      $  301,564
                                              =========     =======          ======        =========
Net income per share                              $2.30       $1.47                            $2.15

Average number of outstanding shares            140,103                                      140,103

</TABLE>

* For comparability, Multimedia amounts, which are for the nine months ended
  September 30, 1995 have been reclassified to conform with Gannett's
  presentation.

See accompanying notes to Unaudited Pro Forma Combined Financial Statements.


<PAGE>

<TABLE>
                                   GANNETT CO., INC.
              UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME
                            YEAR ENDED DECEMBER 25, 1994

<CAPTION>
(In thousands except
 Per share date)                                                          Pro forma       Pro forma
                                              Gannett   Multimedia(*)    Adjustments      Combined
<S>                                          <C>           <C>             <C>            <C>
Net Operating Revenues:
Newspaper advertising                        $3,176,787    $150,140                       $3,326,927
Broadcasting                                    406,608     142,841                          549,449
Outdoor                                         241,128                                      241,128
Cable                                                       165,406                          165,406
Entertainment                                               147,512                          147,512
Security                                                     24,584                           24,584
                                              ---------     -------          ------        ---------
Total                                         3,824,523     630,483                        4,455,006
                                              ---------     -------          ------        ---------
Operating Expenses:
Cost of sales and operating expenses,
    exclusive of depreciation                 2,106,810     229,390                        2,336,200
Selling, general and administrative
    expenses, exclusive of depreciation         696,139     158,248                          854,387
Depreciation                                    163,242      39,025        $(39,025)(1)      207,382
                                                                             44,140 (2)
Amortization of intangible assets                45,554      14,377         (14,377)(3)       94,654
                                                                             49,100 (4)
                                              ---------     -------          ------        ---------
Total                                         3,011,745     441,040          39,838        3,492,623
                                              ---------     -------          ------        ---------
Operating income                                812,778     189,443         (39,838)         962,383
                                              ---------     -------          ------        ---------
Non-operating income (expense):
Interest expense                                (45,624)    (59,142)        (74,400)(5)     (179,166)
Other income (expense)                           14,945      25,584                           40,529
                                              ---------     -------          ------        ---------
Total                                           (30,679)    (33,558)        (74,400)        (138,637)
                                              ---------     -------          ------        ---------
Income before income taxes                      782,099     155,885        (114,238)         823,746
Provision for income taxes                      316,700      64,693         (31,800)(6)      349,593
Minority interest, net                                       (1,163)                          (1,163)
                                              ---------     -------          ------        ---------
Net income                                   $  465,399    $ 90,029        $(82,438)      $  472,990
                                              =========     =======          ======        =========
Net income per share                              $3.23       $2.35                            $3.28

Average number of outstanding shares            144,276                                      144,276

</TABLE>

* For comparability, Multimedia amounts, which are for the year-ended
  December 31, 1994, have been reclassified to conform with Gannett's
  presentation.

See accompanying notes to Unaudited Pro Forma Combined Financial Statements.


<PAGE>

NOTES TO UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS

Note 1 - Basis of Presentation

The unaudited combined pro forma balance sheet has been prepared to reflect the
acquisition of Multimedia for an aggregate price of approximately $1.8 billion
plus the assumption of approximately $538 million of Multimedia's long-term
debt.

The unaudited pro forma combined balance sheet presents the financial position
of the Company and Multimedia as of September 24, 1995 assuming that the
transaction occurred as of September 24, 1995. Such pro forma information is
based on the historical balance sheets of Gannett as of September 24, 1995 and
of Multimedia as of September 30, 1995.

As required by rule 11-02 of regulation S-X, the unaudited pro forma condensed
combined statements of income assume that the transaction occurred as of the
beginning of the earliest period presented. The unaudited pro forma condensed
combined statements of income reflect Multimedia's historical results of
operations for the 12 month period ended December 31, 1994 and for the nine
month period ended September 30, 1995.

The Company believes that the assumptions used in preparing the unaudited pro
forma combined financial statements provide a reasonable basis for presenting
all of the significant effects of the merger (other than any synergies
anticipated by Gannett, nonrecurring charges directly attributable to the merger
and nonrecurring charges that will result from combining operations), and that
the pro forma adjustments give effect to those assumptions in the unaudited pro
forma combined financial statements.

Note 2 - Pro forma Adjustments

A.  Pro forma adjustments to the unaudited condensed combined balance sheet
    are made to reflect the following:

(1) Adjustment to record the fixed assets of Multimedia at estimated fair
    value at the acquisition date.  The fair value of fixed assets was
    estimated on a property-by-property basis using certain information provided
    by Multimedia, and in general consideration of the age, condition and
    replacement value of the assets.  Estimated useful lives for depreciation
    purposes have been assigned which give appropriate effect to the age,
    condition and productiveness of the assets.

(2) Write-off Multimedia's deferred costs which have no carryforward value to
    the combined entity.

(3) Tax benefit of exercise and settlement of stock options.  The effective tax
    rate for this adjustment assumes that all of the compensation element of the
    options will be deductible for federal and state income tax purposes.

(4) Deferred tax on step-up of fixed assets, using the Company's combined
    federal and state tax rate of 40.5%.

(5) The issuance of $1.77 billion in commercial paper necessary to finance the
    merger.

(6) The elimination of the shareholders' equity accounts of Multimedia.

(7) Adjustment to record the excess of acquisition cost over the fair value of
    assets acquired (goodwill). The acquisition cost was allocated to each
    business segment based on the value of the segment, which was estimated by
    the Company using internal and external valuation reports.  Goodwill for
    each business segment was calculated as the excess of allocated purchase
    price over the estimated fair value of the assets of the segment.  For
    purposes of the unaudited pro forma condensed combined statements of
    income, goodwill is being amortized over various lives ranging from ten to
    forty years.

B.  Pro forma adjustments to the September 24, 1995 unaudited condensed
    combined statement of income are made to reflect the following:

(1) Elimination of Multimedia's historical depreciation expense.

(2) Depreciation expense based on estimated fair market value and useful
    lives of Multimedia assets (see note A.1.)

(3) Elimination of Multimedia's historical amortization expense.

(4) Amortization expense on the estimated excess of acquisition cost over fair
    value of assets, assuming lives ranging from ten to forty years.

(5) Interest expense on amount assumed borrowed for consideration paid ($1.77
    billion).  The rate used to calculate interest expense, 5.98%, is based on
    the weighted average rate paid by Gannett for commercial paper during the
    nine-month period ended September 24, 1995.

    Multimedia's weighted average interest rate for the nine months ended
    September 30, 1995 was substantially higher than Gannett's.  Had the merger
    been completed at the beginning of the period presented and had Gannett been
    able to replace Multimedia's debt with a like amount of debt at the
    Company's lower rates, interest savings of approximately $10 million would
    have been realized (exclusive of prepayment penalties that would be incurred
    upon retirement of Multimedia's debt which would be treated as part of
    the acquisition price).

    Immediately following the acquisition, Gannett prepaid the majority of
    Multimedia's long-term debt and has plans to repay substantially all of the
    remaining amounts.  The Company also terminated Multimedia's interest rate
    swap agreements and its bank credit facility.


(6) Record income tax effect of pro forma adjustments.  The effective tax rate
    on pro forma combined income before taxes of 42.7%  differs from the
    Company's statutory tax rate of 35% due primarily to non-deductible goodwill
    and state income taxes.

C.  Pro forma adjustments to the December 25, 1994 unaudited condensed combined
    statement of income are made to reflect the following:

(1) Elimination of Multimedia's historical depreciation expense.

(2) Depreciation expense based on estimated fair market value and useful lives
    of Multimedia assets (see note A.1.)

(3) Elimination of Multimedia's historical amortization expense.

(4) Amortization expense on the estimated excess of acquisition cost over fair
    value of assets acquired (goodwill).  The acquisition cost was allocated
    to each business segment based on the value of the segment, which was
    estimated by the Company using internal and external valuation reports.
    Goodwill for each business segment was calculated as the excess of
    allocated purchase price over the estimated fair value of the assets of
    the segment.  For purposes of the unaudited pro forma condensed combined
    statements of income, goodwill is being amortized over various lives ranging
    from ten to forty years.

(5) Interest expense on amount assumed borrowed for consideration paid ($1.77
    billion).  The rate used to calculate interest expense, 4.2%, is based on
    the weighted average rate paid by Gannett for commercial paper in 1994.

    Multimedia's weighted average interest rate for the year ended December 31,
    1994 was substantially higher than Gannett's.  Had the merger been completed
    at the beginning of the period presented and had Gannett been able to
    replace Multimedia's debt with a like amount of debt at the Company's lower
    rates, interest savings of approximately $33 million would have been
    realized (exclusive of prepayment penalties that would be incurred upon
    retirement of Multimedia's debt which would be treated as part of the
    acquisition price).

    See note B(5) for further information regarding Multimedia debt.

(6) Record income tax effect of pro forma adjustments.  The effective tax  rate
    on pro forma combined income before taxes of 42.4%  differs from the
    Company's statutory tax rate of 35% due primarily to non-deductible goodwill
    and state income taxes.

Note 3 - Other Matters

    As of September 30, 1995, Multimedia had commitments for purchases of
    syndicated television programming of approximately $29 million through the
    year 2000 and commitments relating to rebuilds and upgrades to cable
    franchise facilities, to be performed through 1996, totaling approximately
    $9 million.  Commitments for purchases of other property, plant and
    equipment were less than $1 million.




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