GANNETT CO INC /DE/
10-Q, 1996-11-13
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549

                            FORM 10-Q

(Mark One)

X    Quarterly report pursuant to Section 13 or 15(d) of the Securities
       Exchange Act of 1934 for the quarterly period ended
       September 29, 1996 or

_    Transition report pursuant to Section 13 or 15(d) of the Securities
      Exchange Act of 1934 for the transition period from
       _______ to _________

            Commission file number 1-6961

                            GANNETT CO., INC.
       (Exact name of registrant as specified in its charter)

Delaware                                                16-0442930
(state or other jurisdiction of                          (I.R.S. Employer
incorporation or organization)                          Identification No.)

           1100 Wilson Boulevard, Arlington, Virginia 22234
          (Address of principal executive offices)  (Zip Code)

                            (703) 284-6000
         (Registrant's telephone number, including area code)


         (Former name, former address and former fiscal year, if
          changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.
Yes  X      No __

The number of shares outstanding of the issuer's Common Stock,
Par Value $1.00, as of September 29, 1996, was 140,956,749.

<PAGE>

PART I.  FINANCIAL INFORMATION

MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS

SALE OF OUTDOOR ADVERTISING BUSINESS

On August 22, 1996, the Company completed the sale of its Outdoor
advertising business to Outdoor Systems, Inc. for a purchase
price of $713,000,000 in cash.  The Company recorded an after-tax
gain of $294,580,000 or $2.09 per share on this sale. Operating
results for the third quarter and year-to-date exclude this gain
as well as earnings from the outdoor division for the period
leading up to the sale.  The gain, along with Outdoor operating
results, are reported as a discontinued operation in the
Company's financial statements.  Prior year results have been
reclassified to conform with the current year presentation.

EXCHANGE OF GANNETT RADIO STATIONS FOR WTSP-TV,
TAMPA

On September 26, 1996, the Company entered into an agreement with
Jacor Communications, Inc., to exchange the Company's radio stations
KIIS-AM/FM, Los Angeles; KSDO-AM/KKBH-FM, San Diego; and WDAE-AM/WUSA-FM,
Tampa, for WTSP-TV, the CBS television affiliate in Tampa. Closing is
expected to occur in the fourth quarter, as soon as regulatory approvals
are obtained.

OPERATING SUMMARY

Operating income for the third quarter of 1996 rose $80.8 million
or 51% from the year earlier quarter, reflecting in part earnings
from Multimedia properties acquired in December 1995. Earnings
from broadcasting rose sharply, up $37.6 million or 98%.
Multimedia television stations contributed to this growth along
with significant earnings gains from the Company's other stations
as a group.  Strong demand for television advertising during the
Summer Olympics was a significant factor in the earnings
improvement.  The Company's new cable business reported operating
income of $10.4 million for the quarter.

Newspaper publishing earnings rose $23.1 million or 17% from the
year earlier quarter.  The improved earnings reflect the results
of Multimedia newspapers as well as higher earnings at USA Today,
fueled principally by the Olympics.  A strike began at The
Detroit News on July 13, 1995.  The level of losses from the
early months of the strike has declined, thus contributing to
overall earnings gains.  Newspaper earnings gains were tempered
by higher newsprint prices and consumption.

Income from the Company's other businesses was $8.6 million,
reflecting the results of the alarm security and entertainment
businesses acquired with the Multimedia purchase.

Operating income for the first nine months of 1996 rose $174.7
million or 31%.

NEWSPAPERS

Reported newspaper publishing revenues rose $96.7 million or 13%
for the third quarter of 1996 and $210.2 million or 9% for the
year-to-date, reflecting in part revenues reported by Multimedia
newspapers.  Newspaper advertising revenue rose $77 million or
15% for the quarter and $155 million or 10% for the first nine
months.

The tables below provide, on a pro forma basis, further details
of newspaper ad revenue and linage and preprint distribution for
the third quarter and year-to-date periods of 1996 and 1995:

<PAGE>

Advertising revenue, in thousands of dollars (pro forma)

    Third quarter                  1996          1995   % Change
    Local                        $193,516      $185,523      4
    National                       93,428        73,812     27
    Classified                    212,956       193,098     10
    Total Run-of-Press            499,900       452,433     10
    Preprint and
     other advertising             85,254        83,916      2
    Total ad revenue             $585,154      $536,349      9

Advertising linage, in thousands of inches (pro forma)

    Third quarter                   1996          1995   % Change
    Local                           7,710         7,916     (3)
    National                          542           525      3
    Classified                      9,289         9,014      3
    Total Run-of-Press
     linage                        17,541        17,455      0

    Preprint distribution (000's)   1,476         1,450      2

Advertising revenue, in thousands of dollars (pro forma)

    Year-to-date                   1996          1995    % Change
    Local                      $  589,652    $  590,706      0
    National                      281,997       243,878     16
    Classified                    615,260       580,401      6
    Total Run-of-Press          1,486,909     1,414,985      5

    Preprint and
     other advertising            258,424       261,597     (1)

    Total ad revenue           $1,745,333    $1,676,582      4


Advertising linage, in thousands of inches (pro forma)

    Year-to-date                    1996          1995   % Change
    Local                          23,179        24,315     (5)
    National                        1,696         1,685      1
    Classified                     26,973        26,609      1
    Total Run-of-Press
     linage                        51,848        52,609     (1)

    Preprint distribution (000's)   4,453         4,548     (2)

In the pro forma presentation above, total advertising revenues
for the Company's newspapers rose 9% for the quarter and 4% for
the first nine months.  Local ad revenues increased 4% for the
quarter and were even for the year-to-date.  National ad revenue
rose 27% for the quarter and 16% year-to-date, reflecting strong
advertising revenue gains by USA Today.  Classified advertising,
up 10% for the quarter and 6% year-to-date, reflects gains across
the newspaper group, with continued improvement in the
employment, auto and real estate categories.  Ad revenues in all
categories were bolstered by improvement at The Detroit News.

Reported newspaper circulation revenues rose 9% for the quarter
and 8% for the year-to-date.  On a pro forma basis, circulation
revenues were up 5% for the quarter and 3% for the year-to-date.
Net paid daily circulation for the Company's local newspapers was
down 2% for the quarter and 3% for the first nine months, while
Sunday circulation declined 4% for the quarter and 5% for the
year-to-date.  The decline in local daily and Sunday circulation
was due in part to the effect of the strike in Detroit.  USA
Today reported an average daily paid circulation of 2,130,847 in
the ABC Publisher's statement for the nine months ended September
29, 1996, which, subject to audit, is a 3% increase over the
comparable period a year ago.

Operating costs for the newspaper segment rose $73.6 million or
12% for the quarter and $192.4 million or 10% for the year-to-date,
reflecting added costs from the Multimedia newspapers.
Higher newsprint prices continued to have a negative effect on
cost comparisons.  In total, reported newsprint expense rose 14%
for the quarter and 31% for the year-to-date. Consumption was
above 1995 levels for both the quarter and the year-to-date
periods, including added usage of Multimedia newspapers and
greater usage at The Detroit News and at USA Today.  Pro forma
consumption was up 4% for the quarter and was even for the year-to-date.
Newsprint prices have softened in recent months and for
the fourth quarter of 1996 will be below prior-year levels.
Newspaper cost increases also reflect higher benefit costs,
goodwill amortization, and one-time costs associated with a new
labor agreement and changes in circulation operations in major
newspaper markets.

Reported newspaper operating income increased $23.1 million or
17% for the quarter and $17.8 million or 4% for the first nine
months.

BROADCASTING

Broadcast revenues increased $74 million or 71% for the third
quarter and $174.2 million or 54% for the first nine months,
while operating costs were up $36.5 million or 55% for the
quarter and $78.1 million or 37% for the year-to-date.  Results
for the 1996 quarter and year-to-date periods include the
Multimedia television stations.  On a pro forma basis, broadcast
revenues increased 25% for the quarter and 14% for the first nine
months, reflecting strong demand for television advertising,
particularly during the Summer Olympics.

Pro forma local television ad revenues grew 30% for the quarter
and 17% year-to-date, while national revenues increased 35% for
the quarter and 17% for the first nine months. Pro forma radio
revenues were up slightly for the quarter and for the first nine
months.

Broadcasting operating income rose $37.6 million or 98% for the
quarter and $96.1 million or 86% for the year-to-date, reflecting
earnings from the new Multimedia stations as well as improved
results from most of the Company's other television stations.
The Company's nine NBC affiliates reported substantial year-over-
year gains for the quarter and first nine months of 1996, driven
by the Olympics and generally strong ratings for the network's
programs.  Pro forma operating income for the radio group was up
9% for the quarter and 15% for the first nine months of 1996.

In May, 1996, the Company sold two Macon, Ga., radio stations
which were acquired as part of the Multimedia purchase in
December, 1995.  This transaction does not significantly affect
broadcast operating results comparisons for 1996.

CABLE

Cable television revenues were $48 million in the third quarter
of 1996 and $143.5 million for the first nine months.  On a pro
forma basis, cable revenues increased 8% for the quarter and 10%
for the year-to-date.   Basic subscribers totaled approximately
460,000 at the end of the quarter, equal to 61% of homes passed.
Pay subscribers totaled approximately 335,000 at September 30,
1996. Operating income from cable totaled $10.4 million for the
quarter and $32.1 million for the year-to-date, and operating
cash flow was $23.9 million for the quarter and $72 million for the first
nine months.

OTHER BUSINESSES

The principal businesses included in this segment are the
television entertainment programming and alarm security
businesses acquired in the Multimedia purchase.

The entertainment programming and alarm security businesses were
both profitable for the quarter and for the year-to-date.  The
revenue and earnings for the alarm security business are growing;
however, revenue and earnings for the entertainment business have
been adversely affected by the cessation of the Donahue show and
by competition.

NON-OPERATING INCOME AND EXPENSE

Interest expense rose $25 million or 274% for the quarter and
$80.3 million or 253% for the year-to-date, reflecting interest
on commercial paper borrowings to finance the Multimedia
acquisition in December, 1995.  Average rates were lower for both
the quarter and the year-to-date periods.

PROVISION FOR INCOME TAXES

The Company's effective income tax rate on earnings from
continuing operations was 43% for the quarter and for the year-to-date.
The increase in the effective rate from 40.5% in 1995
is attributable to amortization of non-deductible intangible
assets recorded in connection with the Multimedia acquisition.


INCOME FROM CONTINUING OPERATIONS AND NET INCOME

Income from continuing operations rose $25 million or 28% for the
third quarter and $37.2 million or 12% for the year-to-date.
Earnings per share from continuing operations rose to $.82 from
$.64 for the quarter, an increase of 28%, and were $2.47 for the
first nine months of 1996, an increase of 11% over 1995.

Net income including discontinued operations totaled $414.7
million for the quarter and $654 million for the first nine
months.  Including discontinued operations, net income per share
was $2.94 for the quarter and $4.64 for the year-to-date.
Discontinued operations, including the after-tax gain on the sale
of Outdoor and the after-tax earnings of Outdoor for the months
leading up to the sale, totaled $299.3 million or $2.12 per share
for the quarter compared to $5.8 million or $.05 per share for
the year-earlier quarter.  For the year-to-date, earnings from
discontinued operations totaled $305.8 million or $2.17 per share
compared to $10.7 million or $.08 per share in 1995.

The weighted average number of shares outstanding totaled
140,944,000 for the third quarter of 1996, compared to
140,181,000 for the third quarter of 1995.  Average shares
outstanding for the year-to-date totaled 140,823,000 for 1996 and
140,103,000 for 1995.  The increase in the number of shares
outstanding for the quarter and year-to-date periods is due
mainly to the exercise of stock options.

LIQUIDITY AND CAPITAL RESOURCES

Cash flow from operating activities as reported in the
accompanying Consolidated Statements of Cash Flow totaled $556
million for the first nine months of 1996, compared with $396
million a year ago.  The increase is due principally to operating
cash flow from Multimedia properties acquired in December, 1995.
Principal uses of cash flow in 1996 were capital expenditures,
reduction of debt and dividends.

Capital expenditures for the year-to-date totaled $195.3 million
in 1996, compared to $106.4 million in 1995.  The increase
reflects capital spending for the newly acquired Multimedia
businesses, particularly cable and alarm security, and the
purchase of land in Fairfax County, Va., for possible use as a
future site for corporate headquarters and perhaps other operations.

The Company's long-term debt was reduced by $928 million in the
first nine months of 1996 from the sale of the Outdoor advertising
business and from operating cash flow.  The Company declared regular
quarterly dividends of $0.35 per share in the first and second
quarters of 1996 and $0.36 per share in the third quarter.  Dividends
declared totaled $149.3 million.

<PAGE>

<TABLE>

CONSOLIDATED BALANCE SHEETS
Gannett Co., Inc. and Subsidiaries
Unaudited, in thousands of dollars
<CAPTION>

                                                         Sept. 29, 1996    Dec. 31, 1995
                                                          -------------    -------------
<S>                                                    <C>              <C>
ASSETS
Cash                                                   $       49,162   $       46,962
Marketable securities                                           3,414               23
Trade receivables, less allowance
  (1996 - $19,549; 1995 - $22,182)                            519,025          587,896
Other receivables                                              53,523           33,663
Inventories                                                    82,675          111,653
Prepaid expenses                                               67,886           73,887
                                                          ------------     ------------
Total current assets                                          775,685          854,084
                                                          ------------     ------------
Property, plant and equipment:
Cost                                                        3,395,197        3,559,666
Less accumulated depreciation                              (1,425,694)      (1,488,979)
                                                          ------------     ------------
Net property, plant and equipment                           1,969,503        2,070,687
                                                          ------------     ------------
Intangible and other assets:
Excess of acquisition  cost over
  the value of assets acquired, less amortization
  (1996 - $580,562; 1995 - $491,743)                        3,287,854        3,386,600
Investments and other assets                                  212,255          192,429
                                                          ------------     ------------
Total intangible and other assets                           3,500,109        3,579,029
                                                          ------------     ------------
Total assets                                           $    6,245,297   $    6,503,800
                                                          ============     ============

LIABILITIES & SHAREHOLDERS' EQUITY
Current maturities of long-term debt                   $           29   $       90,751
Accounts payable and current portion of film
  contracts payable                                           213,871          279,594
Compensation, interest and other accruals                     285,424          276,295
Dividend payable                                               52,105           49,208
Income taxes                                                  261,496           15,071
Deferred income                                               103,292          101,853
                                                          ------------     ------------
Total current liabilities                                     916,217          812,772
                                                          ------------     ------------
Deferred income taxes                                         293,764          327,916
Long-term debt, less current portion                        1,930,863        2,767,880
Postretirement medical and life insurance liabilities         308,739          305,700
Other long-term liabilities                                   127,760          143,884
                                                          ------------     ------------
Total liabilities                                           3,577,343        4,358,152
                                                          ------------     ------------
Shareholders' Equity:
Preferred stock of $1 par value per share.  Authorized
  2,000,000 shares, issued - none
Common stock of $1 par value per share.  Authorized
  400,000,000, issued 162,210,366 shares                      162,210          162,210
Additional paid-in capital                                     77,280           76,811
Retained earnings                                           3,415,971        2,923,752
Foreign currency translation adjustment                             0          (12,258)
                                                          ------------     ------------
Total                                                       3,655,461        3,150,515
                                                          ------------     ------------
Less treasury stock - 21,253,617 shares and
  21,645,721 shares respectively, at cost                    (957,810)        (973,272)
Deferred compensation related to ESOP                         (29,697)         (31,595)
                                                          ------------     ------------
Total shareholders' equity                                  2,667,954        2,145,648
                                                          ------------     ------------
Total liabilities and shareholders' equity             $    6,245,297   $    6,503,800
                                                          ============     ============

</TABLE>

<PAGE>

<TABLE>

CONSOLIDATED STATEMENTS OF INCOME
Gannett Co., Inc. and Subsidiaries
Unaudited, in thousands of dollars (except per share amounts)
<CAPTION>
                                             Thirteen weeks ended      % Inc
                                        Sept. 29, 1996 Sept. 24, 1995  (Dec)
<S>                                        <C>          <C>            <C>
Net Operating Revenues:
Newspaper advertising                      $   585,814  $   508,821      15.1
Newspaper circulation                          229,197      209,445       9.4
Broadcasting                                   178,879      104,787      70.7
Cable                                           48,237
Other                                           75,614       41,810      80.9
                                             ---------      -------     -----
Total                                        1,117,741      864,863      29.2
                                             ---------      -------     -----
Operating Expenses:
Cost of sales and operating expenses,
  exclusive of depreciation                    627,345      510,661      22.8
Selling, general and administrative
  expenses, exclusive of depreciation          177,004      148,996      18.8
Depreciation                                    48,876       34,347      42.3
Amortization of intangible assets               24,040       11,168     115.3
                                             ---------      -------     -----
Total                                          877,265      705,172      24.4
                                             ---------      -------     -----
Operating income                               240,476      159,691      50.6
                                             ---------      -------     -----
Non-operating income (expense):
Interest expense                               (34,111)      (9,113)   (274.3)
Other                                           (3,917)       1,100    (456.1)
                                             ---------      -------     -----
Total                                          (38,028)      (8,013)   (374.6)
                                             ---------      -------     -----
Income before income taxes                     202,448      151,678      33.5
Provision for income taxes                      87,100       61,400      41.9
                                             ---------      -------     -----
Income from continuing operations              115,348       90,278      27.8
Discontinued operations:
Income from outdoor operations, net of
  taxes of $3,140 and $3,900 respectively        4,723        5,823     (18.9)
Gain on sale of outdoor, net of taxes of
  $195,000                                     294,580
                                             ---------      -------     -----
Net income                                 $   414,651  $    96,101     331.5
                                             =========      =======     =====

Earnings per share:
Earnings from continuing operations              $0.82        $0.64      28.1
Earnings from discontinued operations:
  Outdoor  operations, net of tax                $0.03        $0.05     (40.0)
  Gain on sale of outdoor business,
  net of tax                                     $2.09
                                                  ----         ----     -----
Net income  per share                            $2.94        $0.69     326.1
                                                  ====         ====     =====

Dividends per share                              $0.36        $0.35       2.9
                                                  ====         ====     =====

(See note on page 2 of Consolidated Statements of Income)

</TABLE>

<PAGE>

<TABLE>

CONSOLIDATED STATEMENTS OF INCOME
Gannett Co., Inc. and Subsidiaries
Unaudited, in thousands of dollars (except per share amounts)
<CAPTION>
                                           Thirty-nine weeks ended      % Inc
                                        Sept. 29, 1996  Sept. 24, 1995  (Dec)
<S>                                       <C>          <C>             <C>
Net Operating Revenues:
Newspaper advertising                     $  1,747,679 $  1,592,697       9.7
Newspaper circulation                          685,874      635,454       7.9
Broadcasting                                   496,873      322,650      54.0
Cable                                          143,483
Other                                          235,705      122,639      92.2
                                             ---------    ---------     -----
Total                                        3,309,614    2,673,440      23.8
                                             ---------    ---------     -----
Operating Expenses:
Cost of sales and operating expenses,
  exclusive of depreciation                  1,841,173    1,519,507      21.2
Selling, general and administrative
  expenses, exclusive of depreciation          519,602      460,880      12.7
Depreciation                                   146,954      104,543      40.6
Amortization of intangible assets               72,172       33,536     115.2
                                             ---------    ---------     -----
Total                                        2,579,901    2,118,466      21.8
                                             ---------    ---------     -----
Operating income                               729,713      554,974      31.5
                                             ---------    ---------     -----
Non-operating income (expense):
Interest expense                              (112,042)     (31,723)   (253.2)
Other                                           (6,157)        (627)   (882.0)
                                             ---------    ---------     -----
Total                                         (118,199)     (32,350)   (265.4)
                                             ---------    ---------     -----
Income before income taxes                     611,514      522,624      17.0
Provision for income taxes                     263,325      211,600      24.4
                                             ---------    ---------     -----
Income from continuing operations              348,189      311,024      11.9
Discontinued operations:
Income from outdoor operations, net of
  taxes of $7,540 and $7,300,                   11,248       10,706       5.1
  respectively
Gain on sale of outdoor, net of taxes of
  $195,000                                     294,580
                                             ---------    ---------     -----
Net income                                $    654,017 $    321,730     103.3
                                             =========    =========     =====
Earnings per share:
Earnings from continuing operations              $2.47        $2.22      11.3
Earnings from discontinued operations:
  Outdoor  operations, net of tax                $0.08        $0.08       0.0
  Gain on sale of outdoor business,
  net of tax                                     $2.09
                                                  ----         ----     -----
Net income  per share                            $4.64        $2.30     101.7
                                                  ====         ====     =====

Dividends per share                              $1.06        $1.03       2.9
                                                  ====         ====     =====

Note:  The Company sold its Outdoor Advertising business in August, 1996
and for financial statement purposes for 1996 and all prior periods is
reporting Outdoor Advertising as a discontinued operation.  Outdoor results
are therefore excluded from the operating results above and instead are
reflected separately as discontinued operations one-line, net of tax basis.

</TABLE>

<PAGE>

<TABLE>

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
Gannett Co., Inc. and Subsidiaries
Unaudited, in thousands of dollars
<CAPTION>

                                                            Thirty-nine weeks ended
                                                       Sept. 29, 1996     Sept. 24, 1995
<S>                                                    <C>               <C>
Cash flows from operating activities
  Net income                                           $    654,017      $    321,730
  Adjustments to reconcile net income to
  operating cash flows:
    Discontinued operations                                (305,828)          (10,706)
    Depreciation                                            146,954           104,543
    Amortization of intangibles                              72,172            33,536
    Deferred income taxes                                   (13,351)          (13,168)
    Gain on sale of assets                                     (574)             (123)
    Other, net                                               13,312            21,011
    Changes in other assets &
      liabilities, net                                      (10,669)          (60,824)
                                                           ---------         ---------
  Net cash flow from operating activities                   556,033           395,999
                                                           ---------         ---------

Cash flows from investing activities
  Purchase of property, plant & equipment                  (195,322)         (106,376)
  Change in other investments                               (18,341)           (2,320)
  Proceeds from sale of certain assets                      720,928             1,622
  Collection of long-term receivables                         1,205             4,711
                                                           ---------         ---------
  Net cash provided by (used for)
    investing activities                                    508,470          (102,363)
                                                           ---------         ---------

Cash flow from financing activities
  Payments of long-term debt                               (927,739)         (166,936)
  Dividends paid                                           (146,407)         (142,915)
  Cost of common shares repurchased                          (1,436)
  Proceeds from issuance of common stock                     16,906             7,227
                                                           ---------         ---------
  Net cash used for financing activities                 (1,058,676)         (302,624)
                                                           ---------         ---------
Effect of currency exchange rate change                        (236)              273
                                                           ---------         ---------
Net increase (decrease) in cash and cash equivalents          5,591            (8,715)
Balance of cash & cash equivalents at
  beginning of year                                          46,985            44,252
                                                           ---------         ---------
Balance of cash and cash equivalents at
  end of third quarter                                 $     52,576      $     35,537
                                                           =========         =========
</TABLE>

<PAGE>

<TABLE>

BUSINESS SEGMENT INFORMATION
Gannett Co., Inc. and Subsidiaries
Unaudited, in thousands of dollars
<CAPTION>
                                                  Quarter ended            % Inc
                                          Sept. 29, 1996  Sept. 24, 1995   (Dec)
<S>                                         <C>           <C>              <C>
Operating Revenues:
Newspaper publishing                        $   849,220   $   752,527       12.8
Broadcasting                                    178,879       104,787       70.7
Cable                                            48,237
Other businesses                                 41,405         7,549      448.5
                                              ---------     ---------      -----
Total                                       $ 1,117,741   $   864,863       29.2
                                              =========     =========      =====

Operating Income
(net of depreciation & amortization):
Newspaper publishing                        $   159,732   $   136,603       16.9
Broadcasting                                     76,116        38,513       97.6
Cable                                            10,410                       -
Other businesses                                  8,625          (259)        *
Corporate                                       (14,407)      (15,166)       5.0
                                              ---------     ---------      -----
Total                                       $   240,476   $   159,691       50.6
                                              =========     =========      =====
Depreciation and Amortization:
Newspaper publishing                        $    40,013   $    35,885       11.5
Broadcasting                                     12,886         6,991       84.3
Cable                                            13,532                       -
Other businesses                                  4,018           284         *
Corporate                                         2,467         2,355        4.8
                                              ---------     ---------      -----
Total                                       $    72,916   $    45,515       60.2
                                              =========     =========      =====
Operating Cash Flow:
Newspaper publishing                        $   199,745   $   172,488       15.8
Broadcasting                                     89,002        45,504       95.6
Cable                                            23,942                       -
Other businesses                                 12,643            25         *
Corporate                                       (11,940)      (12,811)       6.8
                                              ---------     ---------      -----
Total                                       $   313,392   $   205,206       52.7
                                              =========     =========      =====

(See notes on page 2 of business segment information)

</TABLE>

<PAGE>

<TABLE>

BUSINESS SEGMENT INFORMATION
Gannett Co., Inc. and Subsidiaries
Unaudited, in thousands of dollars
<CAPTION>
                                                  Year-to-date             % Inc
                                          Sept. 29, 1996  Sept. 24, 1995   (Dec)
<S>                                         <C>           <C>              <C>
Operating Revenues:
Newspaper publishing                        $ 2,538,627   $ 2,328,422        9.0
Broadcasting                                    496,873       322,650       54.0
Cable                                           143,483                       -
Other businesses                                130,631        22,368      484.0
                                              ---------     ---------      -----
Total                                       $ 3,309,614   $ 2,673,440       23.8
                                              =========     =========      =====

Operating Income
net of depreciation and amortization):
Newspaper publishing                        $   510,394   $   492,623        3.6
Broadcasting                                    208,264       112,119       85.8
Cable                                            32,133                       -
Other businesses                                 26,333          (188)        *
Corporate                                       (47,411)      (49,580)       4.4
                                                -------       -------       ----
Total                                       $   729,713   $   554,974       31.5
                                                =======       =======       ====
Depreciation and Amortization:
Newspaper publishing                        $   120,989   $   108,746       11.3
Broadcasting                                     38,904        21,061       84.7
Cable                                            39,883                       -
Other businesses                                 11,771           839         *
Corporate                                         7,579         7,433        2.0
                                                -------       -------       ----
Total                                       $   219,126   $   138,079       58.7
                                                =======       =======       ====
Operating Cash Flow:
Newspaper publishing                        $   631,383   $   601,369        5.0
Broadcasting                                    247,168       133,180       85.6
Cable                                            72,016                       -
Other businesses                                 38,104           651         *
Corporate                                       (39,832)      (42,147)       5.5
                                                -------       -------       ----
Total                                       $   948,839  $    693,053       36.9
                                                =======       =======       ====

NOTES:

(1)  The Company sold its Outdoor Advertising business in August,
1996 and for financial statement purposes for 1996 and all prior periods is
reporting Outdoor Advertising as a discontinued operation.  Outdoor results
are therefore excluded from the "Other businesses" segment reflected above.

(2) Operating Cash Flow represents operating income for each of the
Company's business segments plus related depreciation and amortization expense.

</TABLE>

<PAGE>

NOTE TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

September 29, 1996

1.  Basis of Presentation

The accompanying unaudited consolidated condensed financial
statements have been prepared in accordance with the instructions
for Form 10-Q and, therefore, do not include all information and
footnotes which are normally included in Form 10-K and annual
report to shareholders.  The financial statements covering the 13
and 39 week periods ended September 29, 1996, and the comparative
periods of 1995 reflect all adjustments which, in the opinion of the
Company, are necessary for a fair statement of results for the interim
periods.

<PAGE>

PART II.   OTHER INFORMATION

     Item 6.   Exhibits and Reports on Form 8-K

               (a)  Exhibits.
                    See Exhibit Index for list of exhibits filed with this
                    report.

               (b)  Reports on Form 8-K.

                    (I)  Current Report on Form 8-K dated July 10, 1996
                         in connection with the sale of the Company's
                         outdoor advertising business.

                    (ii) Current Report on Form 8-K dated August 22,
                         1996 in connection with the closing of the sale of
                         the Company's outdoor advertising business.

<PAGE>

               SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.


                                     GANNETT CO., INC.

Dated:  November 13, 1996            /s/
                                     ----------------------------------------
                                     Larry F. Miller
                                     Senior Vice President/Financial
                                     Planning and Controller

Dated:  November 13, 1996            /s/
                                     ----------------------------------------
                                     Thomas L. Chapple
                                     Senior Vice President, General
                                     Counsel and Secretary

<PAGE>
               EXHIBIT INDEX

Exhibit
Number     Title or Description       Location

4-1        $1,000,000,000 Revolving   Incorporated by reference
           Credit Agreement among     to Exhibit 4-1 to Gannett
           Gannett Co., Inc. and      Co., Inc.'s Form 10-K for
           the Banks named therein.   the fiscal year ended
                                      December 26, 1993.

4-2        Amendment Number One to    Incorporated by reference
           $1,000,000,000 Revolving   to Exhibit 4-2 to Gannett
           Credit Agreement among     Co., Inc.'s Form 10-Q for
           Gannett Co., Inc. and      the fiscal quarter ended
           the Banks named therein.   June 26, 1994.

4-3        Amendment Number Two to    Incorporated by reference
           $1,500,000,000 Revolving   to Gannett Co., Inc.'s
           Credit Agreement among     Form 10-K for the fiscal
           Gannett Co., Inc. and      year ended December 31,
           the Banks named therein.   1995.

4-4        Amendment Number Three     Attached.
           to $3,000,000,000
           Revolving Credit
           Agreement among Gannett
           Co., Inc. and the Banks
           named therein, dated as
           of August 20, 1996.

4-5        Indenture dated as of      Incorporated by reference
           March 1, 1983 between      to Exhibit 4-2 to Gannett
           Gannett Co., Inc. and      Co., Inc's Form 10-K for the
           Citibank, N.A., as         fiscal year ended
           Trustee.                   December 29, 1985.

4-6        First Supplemental         Incorporated by reference
           Indenture dated as of      to Exhibit 4 to Gannett
           November 5, 1986 among     Co., Inc.'s Form 8-K filed
           Gannett Co., Inc.,         on November 9, 1986.
           Citibank, N.A., as
           Trustee, and Sovran
           Bank, N.A., as
           Successor Trustee.

4-7        Second Supplemental        Incorporated by reference
           Indenture dated as of      to Exhibit 4 to Gannett Co.,
           June 1, 1995 among         Inc.'s Form 8-K filed
           Gannett Co., Inc.,         June 15, 1995
           NationsBank, N.A., as
           Trustee, and Crestar
           Bank, as Trustee.

4-8        Rights Plan.               Incorporated by reference
                                      to Exhibit 1 to Gannett Co.,
                                      Inc.'s Form 8-K filed on
                                      May 23, 1990.

10-1       Amended and Restated       Attached.
           Gannett Co., Inc.
           Deferred Compensation
           Plan.

11         Statement re computation   Attached.
           of earnings per share.

27         Financial Data Schedule    Attached.


Gannett Co., Inc., agrees to furnish to the Securities and Exchange
Commission, upon request, a copy of each agreement with respect to
long-term debt not filed herewith in reliance upon the exemption from
filing applicable to any series of debt which does not exceed 10% of the
total consolidated assets of the registrant.



                     AMENDMENT NUMBER THREE

                                to

                          $3,000,000,000
                    REVOLVING CREDIT AGREEMENT

                   dated as of December 1, 1993
                             between
                        GANNETT CO., INC.
                               and
                     BANK OF AMERICA NT&SA,
                 MORGAN GUARANTY TRUST COMPANY,
          NATIONSBANK N.A. (CAROLINAS), FIRST CHICAGO NBD,
                         CITIBANK, N.A.,
     THE FUJI BANK, LIMITED, TORONTO DOMINION (TEXAS), INC.,
         WACHOVIA BANK OF GEORGIA, N.A., BANK OF HAWAII,
           WELLS FARGO BANK, THE BANK OF NOVA SCOTIA,
                 THE CHASE MANHATTAN BANK, N.A.,
              DEUTSCHE BANK AG, MARINE MIDLAND BANK,
                 PNC BANK, NATIONAL ASSOCIATION,
          ROYAL BANK OF CANADA, THE SANWA BANK, LIMITED,
          CRESTAR BANK, THE NORTHERN TRUST COMPANY, and
               THE FIRST NATIONAL BANK OF MARYLAND,


                           as amended

<PAGE>
                        GANNETT CO., INC.

                      Amendment Number Three
                                to
                          $3,000,000,000
                    Revolving Credit Agreement


      This Amendment Number Three is made as of August 20, 1996
between Gannett Co., Inc., a Delaware corporation ("Gannett"), and
the Banks signatory hereto (each called a "Bank" and collectively
the "Banks").  Unless otherwise defined herein, all capitalized terms
used herein shall have the meaning ascribed to such terms in the
Agreement (as defined below).

      Gannett entered into a $1,000,000,000 Revolving Credit Agreement
with the Banks dated December 1, 1993 (the "Agreement").  On
August 1, 1994, pursuant to Amendment Number One to the Agreement,
the Agreement was amended to increase the aggregate commitment
to $1,500,000,000, extend the Expiration Date and modify the Facility Fee.

      On November 13, 1995, pursuant to Amendment Number Two to the
Agreement, the Agreement was amended to increase the aggregate
commitment to $3,000,000,000, extend the Expiration Date, modify the
Facility Fee, adjust the Applicable Margin in effect with respect to
the Money Market Rate and the Eurodollar Rate, and amend Schedule 1 to
the Agreement.

      Gannett and the Banks wish to further amend the Agreement to modify
the notice requirements with respect to Alternate Rate Advances, to
eliminate a certain representation regarding environmental matters as
a condition to lending and to reflect a change in certain of the Banks.

      The parties hereby agree as follows:

      1. The terms "this Agreement," "hereunder," "herein" and similar
references in the Agreement shall be deemed to refer to the Agreement
as amended hereby.

      2. Section 3(b)(i) of the Agreement shall be amended in its
entirety to read as follows:

         3(b).  Money Market and Alternate Rate Advances

             (i) For each Money Market Advance and Alternate Rate Advance,
                 Gannett shall deliver to the Servicing Bank notice
                 before such proposed Borrowing specifying the total
                 amount of such Borrowing, whether it is to be comprised
                 of Money Market Advances or Alternate Rate Advances,
                 the applicable N.Y. Interest Period, the amount
                 thereof which is to be loaned by each Bank, the date of
                 such proposed Borrowing and the Maturity Date, which
                 shall not be later than the Expiration Date. Notice
                 with respect to Money Market Advances shall be delivered
                 at least one Business Day prior to the proposed Borrowing.
                 Notice with respect to Alternate Rate Advances may be
                 delivered on or prior to the date of the proposed
                 Borrowing, provided that with respect to same day notice
                 such notice shall have been received by the Servicing
                 Bank by 12:00 p.m. (New York, New York time) on the date
                 of the proposed Borrowing. Upon its receipt of Gannett's
                 notice, the Servicing Bank shall promptly notify each
                 Bank by telecopy of the date of the proposed borrowing,
                 the amount to be loaned by such Bank, whether it is to
                 be a Money Market Advance or an Alternate Rate Advance,
                 the N.Y. Interest Period and the Maturity Date, which
                 shall be the last day of the N.Y. Interest Period.
                 Thereafter, the Servicing Bank shall forward a
                 xerographic copy of Gannett's notice to each other Bank.
                 On the date specified in any such notice with respect
                 to Money Market Advances or Alternate Rate Advances for
                 which longer than same day notice has been provided,
                 each Bank shall make its share of the Borrowing available
                 in immediately available funds to Gannett at the principal
                 office of the Servicing Bank prior to 11:00 a.m.
                 (New York, New York time).  With respect to Alternate
                 Rate Advances for which same day notice has been provided,
                 each Bank shall make its share of the Borrowing available
                 in immediately available funds to Gannett at the principal
                 office of the Servicing Bank as promptly as possible
                 following notice from the Servicing Bank as to the
                 proposed Borrowing, and in any event prior to 2:00 p.m.
                 on such day.

      3. Section 7(a) shall be amended by deleting from clause (ii) thereof
the words "and 5(h)" and inserting before the reference to "5(g)" and in
place of the comma preceding the reference to 5(g) the word "and".

      4. Schedule 1 of the Agreement shall be amended in its entirety to
read as set forth in Schedule 1 to this Amendment, and those financial
institutions whose names appear on Schedule 1 hereto shall each be a
"Bank" and, collectively, the "Banks" for all purposes under the Agreement
and this Amendment No. 3.

      5. The terms of this Agreement shall be in addition to and shall in no
way impair the full force and effect of the Agreement (except as specifically
amended herein).

      6. This Amendment may be executed by the parties in as many
counterparts as may be deemed necessary and convenient, and by the different
parties on separate counterparts, each of which, when so executed, shall be
deemed an original, but all such counterparts shall constitute but one and
the same instrument.

      7. THIS AMENDMENT NUMBER THREE SHALL BE GOVERNED BY AND CONSTRUED
IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK.

      IN WITNESS WHEREOF, the parties have executed this Amendment
Number Three as of the date first written above.

                           GANNETT CO., INC.

                                    /s/
                           By:     ___________________________________
                              Name:  Gracia C. Martore
                              Title: Vice President/Treasury Services


                           BANK OF AMERICA NT&SA

                                    /s/
                           By:     ___________________________________
                              Name:  Amy S. Trapp
                              Title: Vice President

                           THE CHASE MANHATTAN BANK, N.A. (as
                           successor by merger with Chemical Bank)

                                    /s/
                           By:     ___________________________________
                              Name:  John J. Huber, III
                              Title: Managing Director

                           MORGAN GUARANTY TRUST COMPANY

                                    /s/
                           By:     ___________________________________
                              Name:  Eugenia Wilds
                              Title: Vice President

                           NATIONSBANK N.A. (CAROLINAS)

                                    /s/
                           By:     ___________________________________
                              Name:  Daniel J. Rabbitt
                              Title: Officer


                           FIRST CHICAGO NBD (formerly known as The
                           First National Bank of Chicago)

                                    /s/
                           By:     ___________________________________
                              Name:  Michael P. King
                              Title: Corporate Banking Officer


                           CITIBANK, N.A.

                                    /s/
                           By:     ___________________________________
                              Name:  Eric Hattner, Attorney-in-Fact
                              Title: Vice President


                           THE FUJI BANK, LIMITED

                                    /s/
                           By:     ___________________________________
                              Name:  Toshiaki Yakura
                              Title: SVP and Group Head


                           TORONTO DOMINION (TEXAS), INC.

                                    /s/
                           By:     ___________________________________
                              Name:  Neva Nesbitt
                              Title: Vice President



                           WACHOVIA BANK OF GEORGIA, N.A.

                                    /s/
                           By:     ___________________________________
                              Name:  Fitzhugh L. Wickham
                              Title: Vice President


                           BANK OF HAWAII

                                    /s/
                           By:     ___________________________________
                              Name:  Bruce Helberg
                              Title: Officer


                           WELLS FARGO BANK (as successor by merger with
                           First Interstate Bank of California)

                                    /s/
                           By:     ___________________________________
                              Name:  Daniel H. Ham
                              Title: Vice President


                           THE BANK OF NOVA SCOTIA

                                    /s/
                           By:     ___________________________________
                              Name:  Vincent J. Fitzgerald, Jr.
                              Title: Authorized Signatory


                           DEUTSCHE BANK AG

                                    /s/
                           By:     ___________________________________
                              Name:  Saead Ahmad
                              Title: Assistant Vice President

                                    /s/
                           By:     ___________________________________
                              Name:  John R. Lilly
                              Title: Vice President


                           MARINE MIDLAND BANK

                                    /s/
                           By:     ___________________________________
                              Name:  Gay R. Nudd
                              Title: Vice President


                           PNC BANK, NATIONAL ASSOCIATION

                                    /s/
                           By:     ___________________________________
                              Name:  Daniel E. Hopkins
                              Title: Vice President


                           ROYAL BANK OF CANADA

                                    /s/
                           By:     ___________________________________
                              Name:  Barbara Meyer
                              Title: Senior Manager


                           THE SANWA BANK, LIMITED

                                    /s/
                           By:     ___________________________________
                              Name:  William M. Plough
                              Title: Vice President

                           CRESTAR BANK

                                    /s/
                           By:     ___________________________________
                              Name:  William F. Lindlaw
                              Title: Vice President
<PAGE>

                           THE NORTHERN TRUST COMPANY

                                    /s/
                           By:     ___________________________________
                              Name:  Joseph Yacullo
                              Title: Vice President


                           THE FIRST NATIONAL BANK OF MARYLAND

                                   /s/
                           By:     ___________________________________
                              Name:  Shaun E. Murphy
                              Title: Vice President

<PAGE>
                             SCHEDULE 1


                      COMMITMENTS OF THE BANKS



NAME, ADDRESS AND TELECOPY                COMMITMENT
AMOUNT
NUMBER OF BANK

                           CO-ARRANGERS

Bank of America NT&SA                               $250,000,000
1850 Gateway Blvd.
Concord, CA  94520
Telecopy:  510-675-7531 or 7532

   With a copy to:

   Bank of America NT&SA
   335 Madison Avenue
   New York, NY  10017
   Telecopy:  212-270-2056

The Chase Manhattan Bank, N.A.                      $250,000,000
(as successor by merger with Chemical Bank)
270 Park Avenue
New York, NY 10017
Telecopy:    212-270-2056

Morgan Guaranty Trust Company                       $250,000,000
60 Wall Street, 22nd Floor
New York, NY  10260-0060
Telecopy:    212-648-5018

NationsBank N.A. (Carolinas)                        $250,000,000
Communications Finance Division
901 Main Street, 64th Floor
Dallas, TX 75202-3748

First Chicago NBD                                   $250,000,000
(formerly known as The First National
Bank of Chicago)
One First National Plaza
Mail Suite 0374
Chicago, Il  60670-0083
Telecopy:  312-732-3885



                             CO-AGENTS

Citibank, N.A.                                      $150,000,000
399 Park Avenue
New York, NY  10043
Telecopy:   212-793-6873

The Fuji Bank, Limited                              $150,000,000
Two World Trade Center, 79th Floor
New York, NY  10048
Telecopy:  212-912-9407

Toronto Dominion (Texas), Inc.                      $150,000,000
909 Fannin, Suite 1700
Houston, TX  77010
Telecopy:   713-951-9921

     With a copy to:

     The Toronto-Dominion Bank
     31 West 52nd Street
     New York, NY  10019-6101
     Telecopy:  212-262-1926

Wachovia Bank of Georgia, N.A.                       $150,000,000
191 Peachtree Street, N.E.
Atlanta, GA  30303
Telecopy:    404-332-6898


                           LEAD MANAGERS

Bank of Hawaii                                       $125,000,000
130 Merchant Street, 20th Floor
Honolulu, HI  96813
Telecopy:    602-752-8007

     With a copy to:

     Bank of Hawaii
     1839 S. Alma School Board
     Suite 150
     Mesa, Arizona  85210
     Telecopy:  602-752-8007

Wells Fargo Bank                                     $125,000,000
(as successor by merger with
First Interstate Bank of California)
885 Third Avenue
New York, NY  10022-4802
Telecopy:    212-593-5238

The Bank of Nova Scotia
$100,000,000
New York Agency1 Liberty Plaza, 26th Floor
New York, NY  10006
Telecopy:  212-225-5090 or 5091

The Chase Manhattan Bank, N.A.                       $100,000,000
One Chase SquareCorp. Industries Dept.
Tower 9
Rochester, NY  14643
Telecopy:    716-258-4258

Deutsche Bank AG                                     $100,000,000
New York Branch and/or
Cayman Islands Branch
31 West 52nd Street
New York, N.Y. 10019
Telecopy:   212-474-7936

Marine Midland Bank                                  $100,000,000
One Marine Midland Plaza
Rochester, New York  14639
Telecopy:   716-238-7140

PNC Bank, National Association                       $100,000,000
Communications Banking Division
MS 12-09-01
Land Title Building
100 South Broad Street
Philadelphia, PA 19110
Attn: Scott C. Meves
Telecopy: 215-585-6680

Royal Bank of Canada                                 $100,000,000
c/o Grand Cayman (North America #1) Branch
Financial Square
New York, N.Y. 10005-3531
Telecopy:   212-428-2372

The Sanwa Bank, Limited
$100,000,000
Atlanta AgencyGeorgia-Pacific Center
Suite 4750
133 Peachtree Street, N.E.
Atlanta, GA  30303
Telecopy:    404-589-1629


                              LENDERS

Crestar Bank                                         $ 75,000,000
1445 New York Avenue, N.W.
Corporate Division - Third Floor
Washington, DC  20005
Telecopy:  202-879-6137


The Northern Trust Company                           $ 75,000,000
50 South  LaSalle  Street - B11
Chicago, IL  60675
Telecopy:    312-444-3508


The First National Bank of Maryland                  $ 50,000,000
1800 K Street, N.W., Suite 1010
Washington, DC  20006
Telecopy:  202-775-4838


                           TOTAL                   $3,000,000,000




                        GANNETT CO., INC.

                    DEFERRED COMPENSATION PLAN


               [Restatement as of January 1, 1997]

<PAGE>

                        GANNETT CO., INC.

                    DEFERRED COMPENSATION PLAN

               [Restatement as of January 1, 1997]


                        Table of Contents

                                                             Page


1.0 BACKGROUND . . . . . . . . . . . . . . . . . . . . . . . .  1

     1.1  Introduction . . . . . . . . . . . . . . . . . . . .  1

2.0 EXPLANATION OF PLAN. . . . . . . . . . . . . . . . . . . .  1

     2.1  Effective Date . . . . . . . . . . . . . . . . . . .  1
     2.2  Eligibility. . . . . . . . . . . . . . . . . . . . .  1
     2.3  Interest in the Plan; Deferred
            Compensation Account . . . . . . . . . . . . . . .  1
     2.4  Amount of Deferral . . . . . . . . . . . . . . . . .  2
     2.5  Time of Election of Deferral . . . . . . . . . . . .  2
     2.6  Accounts and Investments . . . . . . . . . . . . . .  3
     2.7  Participant's Option to Reallocate Amounts . . . . .  4
     2.8  Reinvestment of Income . . . . . . . . . . . . . . .  4
     2.9  Payment of Deferred Compensation . . . . . . . . . .  5
     2.10 Manner of Electing Deferral, Choosing
            Investments and Choosing Payment Options . . . . .  8

3.0  ADMINISTRATION OF THE PLAN. . . . . . . . . . . . . . . .  9

     3.1  Statement of Account . . . . . . . . . . . . . . . .  9
     3.2  Assignability. . . . . . . . . . . . . . . . . . . .  9
     3.3  Business Days. . . . . . . . . . . . . . . . . . . .  9
     3.4  Administration . . . . . . . . . . . . . . . . . . .  9
     3.5  Amendment. . . . . . . . . . . . . . . . . . . . . .  9
     3.6  Liability. . . . . . . . . . . . . . . . . . . . .   10

<PAGE>


                        GANNETT CO., INC.
                    DEFERRED COMPENSATION PLAN
               [Restatement as of January 1, 1997]

                          1.0 BACKGROUND

1.1  Introduction

     The Gannett Co., Inc. Deferred Compensation Plan ("Plan")
     was adopted to provide the opportunity for Directors to
     defer to future years all or part of their fees and key
     employees to defer to future years all or part of their
     salary, bonus and/or shares of Gannett common stock issued
     pursuant to Stock Incentive Rights ("SIRs") under the
     Gannett Co., Inc. 1978 Long-Term Incentive Plan
     ("Compensation") payable by Gannett Co., Inc. ("Company") as
     part of their retirement and financial planning.  This
     restatement is intended to provide additional flexibility in
     payment terms, to reduce administrative burdens and to
     reflect legal developments since the Plan's initial
     adoption.

                     2.0 EXPLANATION OF PLAN

2.1  Effective Date

     The Plan was initially effective July 1, 1987.  This
     amendment and restatement is effective January 1, 1997.

2.2  Eligibility

     The Plan is available to (a) Directors of the Company and
     (b) officers and employees of the Company who reside in the
     United States and who are designated as eligible by the
     Deferred Compensation Committee described in Section 3.4
     ("Committee").  No employee may be designated as eligible
     unless the employee belongs to "a select group of management
     or highly compensated employees" as defined in Title I of
     ERISA.

2.3  Interest in the Plan; Deferred Compensation Account

     For each eligible person who elects to defer Compensation
     ("Participant"), one or more Deferred Compensation Accounts
     shall be established in accordance with Section 2.6(a).  A
     Participant's interest in the Plan shall be the
     Participant's right to receive payments under the terms of
     the Plan.  A Participant's payments from the Plan shall be
     based upon the value attributable to the Participant's
     Deferred Compensation Accounts.  The value attributable to a
     Deferred Compensation Account on a particular date is equal
     to the value on that date of the hypothetical investments
     (or actual investments if a trust is established) held in
     that Account.

2.4  Amount of Deferral

     (a)  A Participant may elect to defer receipt of all or a
          part of his or her Compensation provided that the
          minimum deferral for any type of Compensation to be
          deferred must be $5,000 for the year of deferral or, in
          the case of deferred SIRs, such minimum number of
          shares as the Committee may determine.  In any year in
          which the percentage selected for deferral amounts to
          less than $5,000 of the type of Compensation being
          deferred or fewer than the designated number of SIRs,
          there shall be no deferral of that type of Compensation
          for that year.

     (b)  Notwithstanding the foregoing, Compensation shall not
          be deferred to the extent that the deferral would cause
          the Participant to have insufficient funds available to
          provide for all withholdings he or she has authorized
          to be made, or are required by law to be made, from his
          or her Compensation.

2.5  Time of Election of Deferral

     (a)  An election to defer Compensation must be made before
          the Compensation is earned.  In the case of salary and
          Directors' fees, the election to defer must be made
          prior to the year in which the services to which the
          salary or Directors' fees relate will be performed.  In
          the case of bonuses and SIRs, the election to defer
          must be made prior to the year in which the bonuses or
          SIRs will be paid.

     (b)  Once made, an election to defer for a particular year
          is irrevocable.

     (c)  A Director may elect to defer Directors' fees payable
          for services rendered after June 30, 1987, either under
          the terms of this Plan or under the terms of the
          Gannett Co., Inc. Plan for the Deferral of Directors'
          Fees adopted May 1, 1979 (the "Directors' Plan").
          Whenever a Director has an account under the Directors'
          Plan, he or she may elect to have his or her account
          balance or any part thereof under the Directors' Plan
          deemed invested in the fund or funds available under
          this Plan, as designated by the Director, or under the
          Directors' Plan.  Such elections shall be made by
          written notice to the  Company, and shall be pursuant
          to Section 2.7 of this Plan.  Any amounts allocated to
          this Plan may be allocated and reallocated as this Plan
          provides.  Except for these changes in computing future
          account balances, all other terms and conditions of the
          Directors' Plan and the elections made thereunder shall
          continue to apply to amounts deferred under the
          Directors' Plan.

2.6  Accounts and Investments

     (a)  Effective for deferrals on and after January 1, 1997,
          all Participant records, reports and elections after an
          initial election shall be maintained on the basis of
          Payment Commencement Dates (as defined in Section
          2.9(b)), i.e., all amounts that have been elected to be
          paid in full, or to commence payment, in a designated
          calendar year shall be aggregated in a single Deferred
          Compensation Account for a Participant for purposes of
          subsequent recordkeeping and for elections that may be
          available with respect to the deferred amounts, such as
          investment elections and payment method elections.
          Deferrals prior to January 1, 1997, shall be accounted
          for in accordance with the accounts in effect on
          December 31, 1996.

     (b)  The amount of Compensation deferred will be credited to
          the Participant's Deferred Compensation Account or
          Accounts as soon as practicable after the Compensation
          would have been paid had there been no election to
          defer.

          The amounts credited in a Deferred Compensation Account
          will be deemed invested in the fund or funds designated
          by the Participant from among funds selected by the
          Committee, which may include the following or any
          combination of the following:

          (i)   money market funds;

          (ii)  bond funds;

          (iii) equity funds; and

          (iv)  the Gannett stock fund.

          In the discretion of the Committee, funds may be added,
          deleted or substituted from time to time.

          Information on the specific funds permitted under the
          Plan shall be made available by the Committee to the
          Participants.  If the Committee adds, deletes or
          substitutes a particular fund, the Committee shall
          notify Participants in advance of the change and
          provide Participants with the opportunity to change
          their allocations among funds in connection with such
          addition, deletion or substitution.

          A Participant may allocate contributions to his or her
          Deferred Compensation Accounts among the available
          funds pursuant to such procedures and requirements as
          may be specified by the Committee from time to time.

     (c)  All deferrals under this Plan and the earnings credited
          to them are fully vested at all times.

     (d)  The right of any Participant to receive future payments
          under the provisions of the Plan shall be a contractual
          obligation of the Company but shall be subject to the
          claims of the creditors of the Company in the event of
          the Company's insolvency or bankruptcy as provided in
          the trust agreement.

          Plan assets may, in the Company's discretion, be placed
          in a trust (the "Rabbi Trust") but will nevertheless
          continue to be subject to the claims of the Company's
          creditors in the event of the Company's insolvency or
          bankruptcy as provided in the trust agreement.  In any
          event, the Plan is intended to be unfunded under Title
          I of ERISA.

2.7  Participant's Option to Reallocate Amounts

     A Participant may elect to reallocate amounts in his or her
     Deferred Compensation Accounts among the available funds
     pursuant to such procedures and requirements as may be
     specified by the Committee from time to time.

2.8  Reinvestment of Income

     Income from a fund investment in a Deferred Compensation
     Account shall be reinvested in that fund as soon as
     practicable under the terms of that fund.

2.9  Payment of Deferred Compensation

     (a)  No withdrawal may be made from the Participant's
          Deferred Compensation Accounts except as provided in
          this Section.

     (b)  At the time a deferral election is made, the
          Participant shall choose the date on which payment of
          the amount credited to the Deferred Compensation
          Account is to commence, which date shall be either
          April 1 or October 1 of the year specified by the
          Participant ("Payment Commencement Date").  In the case
          of Director Participants, the Payment Commencement Date
          shall be no later than the first day of the month
          following the Participant's retirement from the Board.
          In the case of key employee Participants, the Payment
          Commencement Date shall be no later than October 1 of
          the year following the year during which the key
          employee becomes 65 years of age.

          Notwithstanding the foregoing paragraph:  (i) for all
          elections to defer occurring on or after November 1,
          1991, (ii) in the event that the Committee adds or
          substitutes a particular fund or funds, or (iii) if a
          Participant elects to reallocate amounts in his or her
          Deferred Compensation Accounts among available funds,
          the Committee shall have the right to fix Payment
          Commencement Dates and/or the date or dates upon which
          the value attributable to a Deferred Compensation
          Account is to be determined or paid, or modify such
          previously elected dates (but in no event to a date
          earlier than the date originally elected by the
          Participant) in order to comply with the requirements
          of the added, substituted or available fund or funds,
          pursuant to such procedures and requirements as may be
          specified by the Committee from time to time.

     (c)  At the time the election to defer is made, the
          Participant may choose to receive payments either
          (i) in a lump sum, or (ii) if the Payment Commencement
          Date is during a year in which the Participant could
          have retired under a retirement plan of the Company, in
          up to ten annual installments.  If a Participant elects
          to receive benefits in the installment form of payment
          but terminates employment for any reason, except death
          or disability as described in (d) below, before
          reaching his or her early or normal retirement date
          under the retirement plan, the Committee, in its sole
          discretion, shall determine whether to distribute such
          Participant's benefits in the form of five annual
          installment payments, or as a lump sum.  In either
          case, such payment shall begin as soon as
          administratively practicable following the
          Participant's termination of employment.  The method of
          paying a Deferred Compensation Account is the "Method
          of Payment."  The amount of any payment under the Plan
          shall be the value attributable to the Deferred
          Compensation Account on the last day of the month
          preceding the month of the payment date, divided by the
          number of payments remaining to be made, including the
          payment for which the amount is being determined.

     (d)  In the event of a Participant's death or total
          disability before the Participant has received all of
          his or her Deferred Compensation Accounts, the value of
          the Accounts (excluding the amount being paid in
          installments described in the following sentence) shall
          be paid either (i) in a lump sum, or (ii) in two to ten
          annual installments commencing on the first day of
          April of the year following the Participant's death or
          total disability, as Participant at the time of
          deferral may elect.  If a Participant is receiving
          installment payments from a Deferred Compensation
          Account at the time of death or total disability, the
          balance in that Account shall be paid to the
          Participant's estate or to the Participant over the
          installments remaining to be paid.

     (e)  A Participant may not change an initial Payment
          Commencement Date or Method of Payment for a Deferred
          Compensation Account after an election has been made
          except as provided in this subsection (e) as follows:

          (i)  The Method of Payment elected by a Participant may
               be changed by the Participant's written election
               to the Committee at any time up to 36 months prior
               to the earlier of the Payment Commencement Date or
               the Participant's termination of employment.  Any
               change of an earlier election that is made within
               36 months of the earlier of the Payment
               Commencement Date or the Participant's termination
               shall be disregarded by the Committee;

          (ii) The year initially elected by the Participant as
               the Payment Commencement Date may never be
               changed.  However, at any time prior to the
               December 31 preceding such year, the Participant
               may change the exact date of payment in the
               payment year to the first day of any month in such
               year, provided that the Participant gives the
               Committee notice of such change at least 90 days
               before the date benefit payments are to commence
               and provided that if the Participant has elected
               installment payments the total amount to be paid
               to the Participant during the payment commencement
               year shall be the same as the total amount that
               would have been paid in the absence of such
               election with each monthly installment in the
               Payment Commencement Year adjusted accordingly.

          Restrictions on changing Payment Commencement Dates and
          Methods of Payment shall not prevent the Participant
          from choosing a different Payment Commencement Date
          and/or Method of Payment for amounts to be deferred in
          subsequent years.

     (f)  Notwithstanding any Payment Commencement Date or Method
          of Payment selected by a Participant, if the
          Participant's employment with the Company terminates
          other than (i) at or after early or normal retirement
          pursuant to a retirement plan of the Company, (ii) by
          reason of the Participant's death, or (iii) by reason
          of the Participant's total disability, the Committee,
          in its sole discretion, shall determine whether to
          distribute such Participant's benefits in the form of
          five annual installment payments, or as a lump sum.  In
          either case, such payment shall begin as soon as
          administratively practicable following the
          Participant's termination of employment.

     (g)  If, in the discretion of the Committee, the Participant
          has a need for funds due to an unforeseeable emergency
          benefits may be paid prior to the Participant's Payment
          Commencement Date.  For this purpose, an unforeseeable
          emergency means an unanticipated emergency that is
          caused by an event beyond the control of the
          Participant or the Participant's beneficiary and that
          would result in severe financial hardship if early
          withdrawal were not permitted.  A payment based upon
          financial hardship cannot exceed the amount required to
          meet the immediate financial need created by the
          hardship.  The Participant requesting a hardship
          payment must supply the Committee with a statement
          indicating the nature of the need that created the
          financial hardship, the fact that all other reasonably
          available resources are insufficient to meet the need,
          and any other information which the Committee decides
          is necessary to evaluate whether a financial hardship
          exists.

     (h)  In the Company's discretion, payments from the Plan may
          be made in cash or in the kind of property represented
          by the fund or funds selected by the Participant.

     (i)  All contributions to the Plan and all payments from the
          Plan, whether made by the Company or the Trustee, shall
          be subject to all taxes required to be withheld under
          applicable laws and regulations of any governmental
          authorities.

2.10 Manner of Electing Deferral, Choosing Investments and
     Choosing Payment Options

     (a)  In order to make any elections or choices permitted
          hereunder, the Participant must give written notice to
          the Committee.  A notice electing to defer Compensation
          shall specify:

          (i)   the percentage and type of Compensation to be
                deferred;

          (ii)  the funds chosen by the Participant;

          (iii) the Method of Payment to the Participant and the
                Method of Payment to the Participant's estate in
                the event of the Participant's death; and

          (iv)  the Payment Commencement Date.

     (b)  An election by a Participant to defer Compensation
          shall apply only to Compensation deferred in the
          calendar year for which the election is effective.
          However, the designation of the Payment Commencement
          Date for this year will require that all deferrals from
          all years with the same Payment Commencement Date shall
          constitute a single Deferred Compensation Account and
          any other Plan elections such as investments, will
          apply to all assets held in this Deferred Compensation
          Account regardless of the year of deferral.

     (c)  Prior to the commencement of each calendar year, the
          Committee will provide election forms to permit
          Participants to defer Compensation to be earned during
          that calendar year.

     (d)  The last form received by the Committee directing an
          allocation of amounts in a Deferred Compensation
          Account among the funds available shall govern until
          changed by the receipt by the Committee of a subsequent
          allocation form.

                 3.0  ADMINISTRATION OF THE PLAN

3.1  Statement of Account

     Statements setting forth the values of the funds deemed to
     be held in a Participant's Deferred Compensation Accounts
     will be sent to each Participant quarterly or more often as
     the Committee may elect.  A Participant shall have two years
     from the date a statement has been sent to question the
     accuracy of the statement.  If no objection is made to the
     statement, it shall be deemed to be accurate and thereafter
     binding on the Participant for all purposes.

3.2  Assignability

     The benefits payable under this Plan shall not revert to the
     Company or be subject to the Company's creditors prior to
     the Company's insolvency or bankruptcy, nor, except pursuant
     to will or the laws of descent and distribution, shall they
     be subject in any way to anticipation, alienation, sale,
     transfer, assignment, pledge, encumbrance, charge,
     garnishment, execution or levy of any kind by the
     Participant, the Participant's beneficiary or the creditors
     of either, including such liability as may arise from the
     Participant's bankruptcy.

3.3  Business Days

     In the event any date specified herein falls on a Saturday,
     Sunday, or legal holiday, such date shall be deemed to refer
     to the next business day thereafter.

3.4  Administration

     This Plan shall be administered by the Deferred Compensation
     Committee, which shall consist of employees of the Company
     appointed by the Chief Executive Officer.  The Committee has
     sole discretion to determine eligibility to participate in
     this Plan, to determine the eligibility for and the amount
     of benefits, to interpret the Plan, to adopt rules relating
     to its administration and to take any other action it deems
     appropriate to administer the Plan.  The decisions of the
     Committee shall be final and binding on the Participants.

3.5  Amendment

     This Plan may at any time and from time to time be amended
     or terminated by the Board of Directors or the Compensation
     Committee of the Board of Directors of the Company.  A
     change in the number or type of funds available shall not be
     considered an amendment of the Plan.  No amendment or
     termination shall, without the consent of a Participant,
     adversely affect such Participant's interest in the Plan.

3.6  Liability

     (a)  Except in the case of willful misconduct, no Director
          or employee of the Company shall be personally liable
          for any act done or omitted to be done by such person
          with respect to this Plan.

     (b)  The Company shall indemnify, to the fullest extent
          permitted by law, members of the Committee and
          Directors and employees of the Company, both past and
          present, to whom are or were delegated duties,
          responsibilities and authority with respect to the
          Plan, against any and all claims, losses, liabilities,
          fines, penalties and expenses (including, but not
          limited to, all legal fees relating thereto),
          reasonably incurred by or imposed upon such persons,
          arising out of any act or omission in connection with
          the operation and administration of the Plan, other
          than willful misconduct.


<TABLE>
CALCULATION OF EARNINGS PER SHARE
Gannett Co., Inc. and Subsidiaries
In thousands of dollars (except per share amounts)
<CAPTION>

                                                     Thirteen weeks ended          Thirty-nine weeks ended
                                               Sept. 29, 1996  Sept. 24, 1995  Sept. 29, 1996  Sept. 24, 1995
                                                  ---------       ---------       ---------       ---------
<S>                                               <C>             <C>             <C>             <C>
Income from continuing operations                 $  115,348      $   90,278      $  348,189      $  311,024
Income from discontinued operations
  Income from outdoor operations, net of tax           4,723           5,823          11,248          10,706
  Gain on sale of outdoor business, net of tax       294,580                         294,580
                                                   ---------       ---------       ---------       ---------
Net Income                                        $  414,651      $   96,101      $  654,017      $  321,730
                                                   =========       =========       =========       =========

Weighted average
  number of
  common shares
  outstanding                                        140,944         140,181         140,823         140,103
                                                   =========       =========       =========       =========

Income per share from continuing operations            $0.82           $0.64           $2.47           $2.22
Income per share from discontinued operations
  Income per share from outdoor operations              0.03            0.05            0.08            0.08
  Income per share from gain on sale of outdoor         2.09            0.00            2.09            0.00
                                                       -----           -----           -----           -----
Net income per share                                   $2.94           $0.69           $4.64           $2.30
                                                       =====           =====           =====           =====

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information
extracted from the consolidated balance sheets and
statements of income for Gannett Co., Inc. and is
qualified in its entirety by reference to such
financial statements.
</LEGEND>
<MULTIPLIER>   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-START>                             JAN-1-1996
<PERIOD-END>                               SEP-29-1996
<CASH>                                          49,162
<SECURITIES>                                     3,414
<RECEIVABLES>                                  538,575
<ALLOWANCES>                                    19,549
<INVENTORY>                                     82,675
<CURRENT-ASSETS>                               775,686
<PP&E>                                       3,395,198
<DEPRECIATION>                               1,425,695
<TOTAL-ASSETS>                               6,245,298
<CURRENT-LIABILITIES>                          916,218
<BONDS>                                              0
<COMMON>                                       162,210
                                0
                                          0
<OTHER-SE>                                   2,505,744
<TOTAL-LIABILITY-AND-EQUITY>                 6,245,298
<SALES>                                      3,309,614
<TOTAL-REVENUES>                             3,309,614
<CGS>                                        1,841,173
<TOTAL-COSTS>                                2,579,901
<OTHER-EXPENSES>                                 6,157
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             112,042
<INCOME-PRETAX>                                611,514
<INCOME-TAX>                                   263,325
<INCOME-CONTINUING>                            348,189
<DISCONTINUED>                                 305,828
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   654,017
<EPS-PRIMARY>                                     4.64
<EPS-DILUTED>                                        0
        

</TABLE>


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