GAP INC
PRE 14A, 1999-03-11
FAMILY CLOTHING STORES
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SCHEDULE 14A INFORMATION
 
PROXY STATEMENT PURSUANT TO SECTION 14(a)
OF THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO.  )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [_]
 
Check the appropriate box:
 
 [_]CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BY RULE 14a-
6(e)(2))

[X] Preliminary Proxy Statement

[_] Definitive Proxy Statement     
 
[_] Definitive Additional Materials
 
[_] Soliciting Material Pursuant to (S)240.14a-11(c) or (S)240.14a-12
 
 
THE GAP, INC. 
- -----------------------------------------------------
(Name of Registrant as Specified In Its Charter)

- -----------------------------------------------------
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]No fee required.
 
[_]Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
   (1) Title of each class of securities to which transaction applies:
 
   (2) Aggregate number of securities to which transaction applies:
 
   (3) Per unit price or other underlying value of transaction computed
       pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
       filing fee is calculated and state how it was determined):
 
   (4) Proposed maximum aggregate value of transaction:
 
   (5) Total fee paid:
 
[_]Fee paid previously with preliminary materials.
 
[_]Check box if any part of the fee is offset as provided by Exchange Act Rule
   0-11(a)(2) and identify the filing for which the offsetting fee was paid
   previously. Identify the previous filing by registration statement number,
   or the Form or Schedule and the date of its filing.
 
   (1) Amount Previously Paid:
 
   (2) Form, Schedule or Registration Statement No.:
 
   (3) Filing Party:
 
   (4) Date Filed:
 
Notes:

Preliminary Copies
Gap Inc. logo


N O T I C E   O F   A N N U A L   M E E T I N G   O F   S H A R E H O L D E R S

May 4, 1999

To Our Shareholders:

     The Annual Meeting of Shareholders of The Gap, Inc. (the "Company") will 
be held at the Town Hall of the Delancey Street Foundation, 600 The 
Embarcadero, San Francisco, California, on Tuesday, May 4, 1999 at 1:30 p.m., 
for the following purposes:

          1.     To elect a Board of Directors;

          2.     To approve the Company's Amended and Restated Certificate of 
Incorporation to increase the Company's authorized number of shares of Common 
Stock from 1,500,000,000 to 2,300,000,000;

          3.     To approve the Company's Executive Long-Term Cash Award 
Performance Plan;

          4.     To ratify the selection of Deloitte & Touche LLP as 
independent auditors for the Company for the fiscal year ending on January 29, 
2000; and

          5.     To attend to other business properly presented at the meeting.

     These items of business are more fully described in the Proxy Statement 
following this Notice.

     You must be a shareholder of record at the close of business on March 12, 
1999, to vote at the Annual Meeting.  A complete list of shareholders entitled 
to vote at this meeting will be available for inspection at our offices at One 
Harrison Street, San Francisco, California.  Whether or not you plan to attend 
the Annual Meeting, please complete, date and sign the enclosed proxy card and 
return it as promptly as possible in the enclosed envelope.

                              By Order of the Board of Directors,



                              Anne B. Gust
                              Secretary
April 5, 1999



                                                           Preliminary Copies
                                  THE GAP, INC.

                              ONE HARRISON STREET
                       SAN FRANCISCO, CALIFORNIA 94105

                                PROXY STATEMENT

     This Proxy Statement is furnished in connection with the solicitation of 
proxies by the Board of Directors of The Gap, Inc. (the "Company") for use at 
the Annual Meeting of Shareholders of the Company to be held on May 4, 1999 at 
1:30 p.m. at the Town Hall of the Delancey Street Foundation, 600 The 
Embarcadero, in San Francisco, and at any adjournment thereof.  This statement 
and the enclosed form of proxy were first sent to shareholders on or about 
April 5, 1999.


THE PROXY

     The persons named as proxyholders were selected by our Board of Directors 
and are officers of the Company.

     The proxyholders will vote all proxies, or record an abstention or 
withholding, in accordance with the directions on the proxy.  If no contrary 
direction is given, the shares will be voted:

       FOR the election of directors nominated by the Board of Directors; 

     FOR the approval of the proposal to amend the Company's Amended and 
Restated Certificate of Incorporation to increase the Company's authorized 
number of shares of Common Stock from 1,500,000,000 to 2,300,000,000; 

     FOR the approval of the Company's Executive Long-Term Cash Award 
Performance Plan; and

     FOR the ratification of the selection of Deloitte & Touche LLP as 
independent auditors for the Company for the fiscal year ending January 29, 
2000.

     We will pay all expenses in connection with the solicitation of the 
enclosed proxy, including the charges of brokerage houses and other custodians, 
nominees or fiduciaries for forwarding documents to security owners.  In 
addition to solicitation by mail, certain of our officers, directors and 
employees, who will receive no extra compensation for their services, or a 
proxy solicitation firm retained by us, may solicit proxies by telephone, fax 
or in person.  

     You may revoke your proxy at any time before its exercise. You may also 
revoke your proxy by voting in person at the Annual Meeting. 

VOTING SECURITIES AND VOTING RIGHTS

     The only outstanding voting securities of the Company are its shares of 
Common Stock, of which [571,973,354] shares were outstanding at the close of 
business on March 12, 1999.  Only shareholders of record at the close of 
business on that date are entitled to vote at the meeting.  Each shareholder is 
entitled to one vote per share on each matter submitted to the meeting.  All 
share amounts in this Proxy Statement have been restated to reflect stock 
splits.

     The election inspector(s) appointed for the Annual Meeting will determine 
whether or not a quorum is present and will tabulate votes cast by proxy or in 
person at the Annual Meeting.  The holders of a majority of the outstanding 
shares of our Common Stock, present in person or by proxy, will constitute a 
quorum for the transaction of business at the Annual Meeting.  Election of 
directors by shareholders will be determined by a plurality of the votes of the 
shares present in person or by proxy at the Annual Meeting and entitled to vote 
on the election of directors. Approval of the proposal to amend the Company's 
Amended and Restated Certificate of Incorporation requires the affirmative vote 
of a majority of the Company's outstanding Common Stock entitled to vote. 
Approval of the proposal to approve the Company's Executive Long-Term Cash 
Award Performance Plan requires the affirmative vote of a majority of the 
shares present in person or by proxy at the Annual Meeting and entitled to 
vote.  Approval of the selection by the Board of Directors of Deloitte & Touche 
LLP as independent auditors for the Company requires the affirmative vote of a 
majority of the shares present in person or by proxy at the Annual Meeting and 
entitled to vote. 

     Abstentions are included in the determination of shares present for quorum 
purposes.  Because abstentions represent shares entitled to vote, the effect of 
an abstention will be the same as a vote against a proposal.  However, 
abstentions will have no effect on the election of directors.

     If you hold shares in "street name" through a broker or other nominee, 
your broker or nominee may not be permitted to exercise voting discretion with 
respect to certain matters to be acted upon.  If you do not give your broker or 
nominee specific instructions, your shares may not be voted on those matters 
and will not be considered as present and entitled to vote with respect to 
those matters.  Shares represented by such "broker non-votes" will, however, 
be counted in determining whether there is a quorum.


PROPOSAL NO. 1
ELECTION OF DIRECTORS

Nominees for Election as Directors

     Directors will be elected at the Annual Meeting to serve until the next 
Annual Meeting and until their successors are elected.  The Board of Directors 
proposes to nominate the persons whose names are set forth below, all of whom 
are current directors.  In the absence of instructions to the contrary, shares 
represented by the proxy will be voted for the election of all these nominees 
to the Board of Directors.  The Board of Directors has no reason to believe 
that any of these nominees will be unable to serve.  However, if any nominee 
should for any reason be unavailable to serve, the proxies will be voted for 
the election of such other person to the office of director as the Board of 
Directors may recommend in place of such nominee.  Set forth below is certain 
information concerning the nominees which is based on data furnished by them. 


Name, Age, Principal Occupation                           Served as Director
During Past Five Years and Other Information                           since

Adrian D. P. Bellamy, 57 # *                                           1995
Chairman and Director of Airport Group International Holdings LLC, 
an airport management company; Chairman of Gucci Group, NV, luxury 
accessories and apparel manufacturer and retailer; Director of 
Benckiser N.V., The Body Shop International, P.L.C. and its USA 
subsidiary Blith-NA-Bodhaige, Inc., Paragon Trade Brands, Inc., 
Shaman Pharmaceuticals Inc. and Williams-Sonoma, Inc. Chairman and 
Chief Executive Officer of DFS Group Limited, specialty retailer, 
1983-95.



Evan S. Dobelle, 53 *                                                  1999
President of Trinity College, Hartford, CT, since 1995.  
Chancellor of City College of San Francisco, 1990-95.



Millard S. Drexler, 54                                                 1983
Chief Executive Officer of the Company since 1995, President of the 
Company since 1987 and Chief Executive Officer of the Gap Division 
since 1987.  Chief Operating Officer of the Company, 1993-95; Chief 
Executive Officer of Banana Republic, Inc., 1988-97. Director of 
Restoration Hardware Inc.



Donald G. Fisher, 70 * +                                               1969
Chairman of the Company.  Chief Executive Officer of the Company, 
1969-95.  Director of The Charles Schwab Corporation, AirTouch 
Communications, Inc. and Cornerstone Properties Inc.



Doris F. Fisher, 67 +                                                  1969
Merchandising consultant to the Company.



Robert J. Fisher, 44 ++                                                1990
Executive Vice President of the Company since 1992.  President, Gap 
Division since 1997. Chief Operating Officer of the Company, 1992-93 
and 1995-97; Chief Financial Officer of the Company, 1993-95.  
Director of Sun Microsystems, Inc.



Glenda A. Hatchett, 47 *                                               1999
Chief Judge, Fulton County Juvenile Court, Atlanta, Georgia, since 
1991.



John M. Lillie, 62 # *                                                 1992
President, Sequoia Associates LLC, private investment firm, since 
1998.  Chairman, The Epic Team, bicycle and accessory products, 
1996-98.  Chairman and Chief Executive Officer of American President 
Companies, Ltd., transportation company, 1992-95. Director of 
Consolidated Freightways, Ltd, Circle International Group, Inc. and 
Walker Interactive Systems, Inc.



Charles R. Schwab, 61 % *                                              1986
Chairman and Co-Chief Executive Officer of The Charles Schwab 
Corporation, discount securities brokerage, since 1997.  Chairman 
and Chief Executive Officer of The Charles Schwab Corporation, 1986-
97.  Director of Transamerica Corporation, AirTouch Communications, 
Inc. and Siebel Systems, Inc.



Brooks Walker, Jr., 70 % *                                             1972
General Partner, Walker Investors, venture capital investment 
partnership, since 1979.  Director of Pope & Talbot, Inc.



Sergio S. Zyman, 53 % *                                                1997
President, Sergio Zyman & Company, consulting company, since 1998.  
Senior Vice President and Chief Marketing Officer of The Coca-Cola 
Company, 1993-98.  

____________________

%     Member of the Audit and Finance Committee.
#     Member of the Compensation and Stock Option Committee.
*     Member of the Corporate Governance Committee.
+         Donald G. Fisher and Doris F. Fisher are husband and wife.
++        Robert J. Fisher is the son of Donald G. and Doris F. Fisher.


     Fewer nominees are named (eleven) than the number fixed by the Board 
pursuant to the Company's Bylaws (twelve) because the Company has not yet 
determined whether to fill that vacancy and, if so, who will be invited to join 
the Board.  Proxies cannot be voted for a greater number of persons than the 
number of nominees named.

     Information concerning executive officers of the Company who are not also 
directors is set forth in the Company's Annual Report on Form 10-K for the 
fiscal year ended January 30, 1999.

Information About the Board of Directors and Committees of the Board

     The Board of Directors has three standing committees:  the Audit and 
Finance Committee and the Compensation and Stock Option Committee, both of 
which are composed of directors who are not employees of the Company, and the 
Corporate Governance Committee, which is made up of the non-employee directors 
and one employee director.

     The functions of the Audit and Finance Committee are (i) to recommend the 
engagement of the Company's independent auditors and review with them the plan, 
scope and results of their audit for each year, (ii) to review with the 
Company's Consulting and Auditing Services department the plan, scope and 
results of their operations, (iii) to consider and review other matters 
relating to the financial and accounting affairs of the Company, and (iv) to 
oversee the Company's Corporate Compliance Program.  This committee is composed 
exclusively of directors who are, in the opinion of the Board of Directors, 
free from any relationship that will interfere with the exercise of independent 
judgment as a committee member.  The present members of the Audit and Finance 
Committee are Messrs. Schwab, Walker (who is Chairman) and Zyman.

     The functions of the Compensation and Stock Option Committee are to review 
and approve salaries and other forms of compensation for all corporate and 
divisional officers, to approve the guaranteeing or granting of loans to 
certain corporate and divisional officers under the Company's Relocation Loan 
Plan, to grant stock and options to purchase stock to selected employees under 
the Company's stock plans, to make awards under the Company's annual and long-
term incentive plans to key employees, and to make recommendations to the Board 
concerning the compensation of non-employee directors.  This committee is 
composed exclusively of directors who have not been eligible to receive stock 
options or awards under the Company's stock plans (except for predetermined, 
formula-based awards, as described below) for a period of at least one year 
prior to membership on the committee.  The present members of the Compensation 
and Stock Option Committee are Messrs. Bellamy and Lillie (who is Chairman). 

     The functions of the Corporate Governance Committee are to make 
recommendations to the Board on all matters concerning corporate governance and 
directorship practices, including the qualifications of directors, the size and 
function of the Board of Directors, the functions and duties of the committees 
of the Board, the effectiveness and procedures of the Board, retirement 
policies of non-employee directors, and succession planning for important 
Company functions.  The present members of the Corporate Governance Committee 
are Messrs. Bellamy (who is Chairman), Dobelle, Donald Fisher, Lillie, Schwab, 
Walker, and Zyman, and Ms. Hatchett.

     During the last fiscal year, the Board of Directors held six meetings, the 
Compensation and Stock Option Committee held three meetings, the Audit and 
Finance Committee held two meetings and the Corporate Governance Committee held 
one meeting.  Each director attended at least 75% of the Board meetings and 
committee meetings on which he or she served. 

Compensation of Directors

     We do not pay director fees to directors who are employees of the Company 
or any affiliated company.  Directors who are not employees of or consultants 
to the Company ("non-employee directors") do not receive any form of direct 
remuneration other than as described below.  In addition, we reimburse travel 
expenses to attend Board and committee meetings.  All directors are eligible to 
receive discounts on Company merchandise.

     We pay each of our non-employee directors an annual retainer of $36,000 
per year, payable quarterly, which is diminished by $2,500 for each Board 
and/or Committee meeting day missed.  

     Under the Company's Non-Employee Director Deferred Compensation Plan, each 
non-employee director may elect to forego receipt of his or her annual retainer 
on a quarterly basis in exchange for an option to purchase 937 shares of our 
Common Stock.  Any such option will have an exercise price which is discounted 
to reflect the amount of the foregone retainer, will be exercisable 
immediately, and will have a maximum term of seven years.  Shares issued under 
the plan will come from treasury shares.  Each non-employee director 
participated in the plan in fiscal 1998.

     Under the Company's 1996 Stock Option and Award Plan, non-employee 
directors are eligible to receive stock options according to a pre-determined 
formula, as follows: (i) each new non-employee director automatically receives 
an option to purchase 15,000 shares at the then-current fair market value; and 
(ii) each continuing non-employee director automatically receives an option to 
purchase 3,750 shares at the then-current fair market value.  All initial 
options to new non-employee directors are granted on the date of appointment to 
the Board.  All continuing non-employee director options are granted on the 
first business day after each annual meeting of shareholders.  The options 
normally become exercisable three years after the date of grant.  In addition, 
the Compensation and Stock Option Committee is authorized to grant 
discretionary options to non-employee directors using treasury shares.

     The Non-Employee Director Retirement Plan is an unfunded deferred 
compensation plan which sets mandatory retirement from service on the Board at 
age 72 and provides for annual benefits if a non-employee director has served 
on the Board for five consecutive years and is still a director at age 72.  The 
annual benefit payable to an eligible retired director is equal to 75% of the 
annual retainer fee in effect at the time of the director's retirement.  The 
duration of these annual payments equals the number of years that the director 
served on the Board.  If the director dies before the maximum payment period 
expires, payments will continue for the life of his or her surviving spouse, or 
until the end of the maximum payment period, whichever is sooner.  In fiscal 
1996, the Board of Directors elected to discontinue this plan for future 
directors.  Directors in office at January 27, 1997 are still eligible for plan 
benefits, assuming they meet the requirements of the plan; however, the benefit 
payable will be capped at the current level (i.e., 75% of $36,000).

     In fiscal 1998, Doris Fisher received $24,001 for merchandising services 
rendered in the course of her employment with the Company.  As a Company 
employee, Mrs. Fisher participates in all benefits which the Company makes 
available to its employees generally, except for stock-based compensation and 
bonus programs.  


PROPOSAL NO. 2
APPROVAL OF THE AMENDED AND RESTATED 
CERTIFICATE OF INCORPORATION TO INCREASE 
AUTHORIZED SHARES OF COMMON STOCK

     At the Annual Meeting we will submit to shareholders a proposal to 
increase the number of shares of Common Stock the Company is authorized to 
issue.  The Board of Directors recommends adoption of the proposal.

     The Company presently is authorized to issue 1,500,000,000 shares of 
Common Stock.  As of [January 30, 1999], approximately 665 million shares of 
Common Stock were issued and approximately 572 million shares were outstanding 
(net of approximately 93 million treasury shares).  Of the remaining authorized 
but unissued shares, approximately 89 million shares were reserved for issuance 
under the Company's stock option and restricted stock plans.  Based upon the 
foregoing, we have approximately 746 million shares remaining available for 
other purposes.

     From time to time, the Company has issued additional shares of Common 
Stock in payment of stock dividends or stock splits or for other purposes. 
During fiscal 1998, the Company issued approximately 190.0 million shares in 
connection with a three-for-two stock split in the form of a stock dividend.  
Also during fiscal 1998, the Company issued approximately 4.8 million shares 
upon exercise of employee stock options and 121,500 shares under the restricted 
stock portion of the 1996 Stock Option and Award Plan.  During fiscal 1997, the 
Company also issued shares in connection with a three-for-two stock split in 
the form of a stock dividend.  

     In January 1999, the Board approved a resolution amending Article Fifth of 
the Company's Amended and Restated Certificate of Incorporation ("Certificate 
of Incorporation")  to increase the authorized number of shares of Common 
Stock from 1,500,000,000 to 2,300,000,000.  The pertinent provisions of the 
amendment to the Certificate of Incorporation are set forth in Exhibit A to 
this Proxy Statement.  The affirmative vote of a majority of the outstanding 
shares of Common Stock is required to adopt the proposed amendment.  The 
amendment, if approved by shareholders, will take effect upon filing with the 
Delaware Secretary of State, which is expected to occur on or about May 6, 
1999.

     The Board of Directors believes that it is in our best interests to 
increase the number of authorized shares of Common Stock which may be made 
available for future stock dividends or splits, financing and acquisition 
transactions, employee benefit plans and other general corporate purposes.  If 
the amendment is approved, the Company also will have greater flexibility in 
the future to issue shares in excess of those presently authorized, without the 
expense and delay of a special shareholders' meeting.

     Except in connection with its stock option and restricted stock plans, the 
Board of Directors currently has no immediate plans, understandings, 
agreements, arrangements, or commitments for the issuance of additional shares 
of Common Stock and no holder of Common Stock has any preemptive right with 
respect to the Common Stock.  Thus, should the Board of Directors elect to 
issue additional shares of Common Stock, existing shareholders would not have 
any preferential rights to purchase such shares.  If the Board of Directors 
deems it to be in the best interests of the Company and the shareholders to 
issue additional shares of Common Stock in the future, the Board of Directors 
generally would not seek further authorization by vote of the shareholders, 
unless such authorization is otherwise required by applicable law or stock 
exchange regulations.

     The proposed amendment to increase the authorized number of shares of 
Common Stock could, under certain circumstances, have an anti-takeover effect, 
although this is not the intention of this proposal.  For example, in the event 
of a hostile attempt to take over control of the Company, it may be possible 
for the Company to endeavor to impede the attempt by issuing shares of Common 
Stock, thereby diluting the voting power of the other outstanding shares and 
increasing the potential cost to acquire control of the Company.  The amendment 
therefore may have the effect of discouraging unsolicited takeover attempts.  
By potentially discouraging initiation of any such unsolicited takeover 
attempt, the proposed amendment may limit the opportunity for our shareholders 
to dispose of their shares at the higher price generally available in takeover 
attempts or that may be available under a merger proposal.  However, the Board 
of Directors is not aware of any attempt to take control of the Company and the 
Board of Directors has not presented this proposal with the intent that it be 
utilized as a type of anti-takeover device.

     THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE 
APPROVAL OF THE AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION TO 
INCREASE THE AUTHORIZED NUMBER OF SHARES OF COMMON STOCK FROM 1,500,000,000 TO 
2,300,000,000.  Unless a contrary choice is specified, the proxyholders will 
vote all proxies solicited by the Board of Directors FOR approval of the 
amendment.


PROPOSAL NO. 3
APPROVAL OF THE COMPANY'S 
EXECUTIVE LONG-TERM CASH AWARD PERFORMANCE PLAN

     The Board of Directors has adopted an amended and restated Executive 
Long-Term Cash Award Performance Plan (the "ELCAPP"), subject to stockholder 
approval. Adoption of the amended and restated ELCAPP is subject to the 
approval of a majority of the shares of the Company's Common Stock that are 
present in person or by proxy and entitled to vote at the Annual Meeting.

Background and Reasons for Amendment

     Under section 162(m) of the Internal Revenue Code ("Section 162(m)"), 
the federal income tax deductibility of compensation paid to the Company's 
Chief Executive Officer and to each of its next four most highly compensated 
executive officers may be limited to the extent that it exceeds $1 million in 
any one year.  The Company can deduct compensation in excess of that amount if 
it qualifies as "performance-based compensation" under Section 162(m).  The 
ELCAPP is intended to permit the Company to pay incentive compensation that 
qualifies as performance-based compensation, thereby permitting the Company to 
receive a federal income tax deduction for the payment of such incentive 
compensation.

     The Company originally adopted the ELCAPP in order to provide financial 
incentives for the Company's eligible officers to meet and exceed the 
Company's multi-year financial goals.  The primary changes to the ELCAPP are 
to (1) allow awards for performance cycles having a duration of at least three 
to five fiscal years (rather than only three fiscal years), (2) add new 
performance goals that the Committee may use in making awards, and (3) permit 
the Committee to choose to defer the payment of ELCAPP awards for up to five 
years after the date on which payment otherwise would have been made.

Description of the ELCAPP

     The following paragraphs provide a summary of the principal features of 
the ELCAPP (as amended and restated) and its operation.  The ELCAPP is set 
forth in its entirety as Exhibit B to this Proxy Statement.  The following 
summary is qualified in its entirety by reference to Exhibit B.

Purpose of the ELCAPP

     The ELCAPP is intended to provide financial incentives for the Company's 
eligible officers to meet and exceed the Company's multi-year financial goals.

Administration of the ELCAPP

     The ELCAPP is administered by the Compensation and Stock Option Committee 
of the Company's Board of Directors (the "Committee").  The members of the 
Committee must qualify as "outside directors" under Section 162(m).  Subject 
to the terms of the ELCAPP, the Committee has the sole discretion to determine 
the key employees who shall be granted awards, and the amounts, terms and 
conditions of each award.  

Eligibility to Receive Awards

     Eligibility for the ELCAPP is determined in the discretion of the 
Committee.  In selecting participants for the ELCAPP, the Committee will 
choose officers of the Company and its affiliates whose responsibilities 
significantly influence Company results.

Awards and Performance Goals

     Under the ELCAPP, the Committee will establish (1) a target award for 
each participant, (2) the performance goals that must be achieved in order for 
the participant to actually be paid an award, and (3) a formula for 
calculating a participant's award, depending upon how actual performance 
compares to the preestablished performance goals.  Each participant's target 
award will be expressed as a percentage of his or her base salary.  A 
participant's award will increase or decrease as actual performance increases 
or decreases.  The Committee also will determine the period for measuring 
actual performance (the "performance cycle").  Each performance cycle will 
last from three to five fiscal years. The Committee may set performance cycles 
and performance goals that differ from participant to participant.  For 
example, the Committee may choose performance goals based on either a Company-
wide or divisional basis and/or a comparison of actual performance by the 
Company or a division to actual performance by a group of competitors 
determined in the discretion of the Committee.

     There are a total of ten performance measures that may be used by the 
Committee in setting the performance goals for any performance cycle. 
Specifically, the performance goals applicable to any participant will provide 
for a targeted level of achievement using one or more of the following 
measures: capital control, comparable store sales, earnings, economic value 
added, return on equity, return on invested capital, return on net assets, 
sales volume, spread and total sales.  

     Capital control means adherence to the capital budget approved by the 
Company's Board of Directors as part of the annual budgeting process.  
Comparable store sales means the Company's or a division's net sales from 
stores open more than one year.  Earnings means either (1) operating income of 
the Company or one of its divisions for a given performance cycle less certain 
allocated expenses, or (2) income before taxes of the Company or one of its 
divisions, determined in accordance with Generally Accepted Accounting 
Principles ("GAAP").  Economic value added means the Company's or a 
division's net operating profit after tax for a specific performance cycle 
less charges for use of capital assets.  Return on equity means the Company's 
or a division's average earnings for the performance cycle, expressed as a 
percentage of the Company's or a division's average shareholders' equity over 
the performance cycle, determined in accordance with GAAP.  Return on invested 
capital means the Company's or a division's net operating profit after tax (as 
defined) divided by their respective average capital balances over the same 
period of time.  Return on net assets means the Company's or a division's 
average earnings for the performance cycle, expressed as a percentage of the 
Company's or a division's average assets for the performance cycle, determined 
in accordance with GAAP.  Sales volume means the average total sales volume 
per store of the Company or one of its divisions for the performance cycle, 
determined in accordance with GAAP.  Spread means the difference between the 
Company's or a divisions return on invested capital for a performance cycle 
and the weighted average cost of capital.  Total sales means the Company's or 
a division's net sales for the performance cycle.  At the beginning of each 
performance cycle, the Committee may determine that one or more significant 
elements may be excluded from the calculation of any performance goal.

Determination of Actual Awards

     After the end of each performance cycle, the Committee will determine the 
extent to which the performance goals applicable to each participant were 
achieved or exceeded.  The actual award (if any) for each participant will be 
determined by applying the formula to the level of actual performance that was 
achieved.   No award is payable to a participant if the minimum performance 
level specified by the Committee for the performance cycle is not achieved. In 
any event, no participant may receive an award of more than $8 million for any 
performance cycle.

     The Committee retains discretion to eliminate or reduce the actual award 
payable to any participant below that which otherwise would be payable under 
the applicable formula. The Committee does not have discretion to increase the 
award otherwise payable to any participant under the applicable formula.  
Awards under the ELCAPP generally will be payable in cash on or about the 
first April 1 following the end of the applicable performance cycle. However, 
the Committee has discretion to declare that payment of all or part of an 
award shall be deferred for a period not to exceed five years after the date 
on which payment otherwise would have been made.

Pro Forma Benefits for the ELCAPP

     Given that payments under the ELCAPP are determined by comparing actual 
performance to the performance goals established by the Committee, it is not 
possible to conclusively state the amount of benefits that will be paid under 
the ELCAPP.  In March 1999, the Committee established a performance cycle to 
run for the three-fiscal year period beginning with the Company's 1999 fiscal 
year.  The performance goals for this performance cycle provide for a targeted 
level of achievement for earnings and return on invested capital.  The 
following table sets forth the target awards that would be payable to the 
persons named in the Summary Compensation Table and to all current executive 
officers as a group, assuming that the performance goals established by the 
Committee for the fiscal 1999 - 2001 performance cycle are exactly 100% 
achieved, the participants' salaries remain constant, and the Committee chooses 
not to reduce the award otherwise payable to any participant.  There can be no 
assurance that the preestablished performance goals actually will be achieved, 
and therefore there can be no assurance that the target awards shown below 
actually will be paid.




ELCAPP
Name and Position                                               Dollar Value
Millard S. Drexler, President and Chief Executive Officer       $2,050,000
Donald G. Fisher, Chairman (1)                                   N/A
Robert J. Fisher, Executive Vice President and President, Gap   $  900,000
John B. Wilson, Chief Operating Officer                         $  850,000
Charles K. Crovitz, Executive Vice President                    $  255,000
All current executive officers as a group                       $4,669,100
All directors who are not current employees (2)                  N/A
All employees who are not current executive officers           $15,764,000
                                          
(1)     Donald Fisher does not participate in the Company's ELCAPP.
(2)     The Company's non-employee directors are not eligible to participate 
in the ELCAPP.

Amendment and Termination of the ELCAPP

     The Board of Directors of the Company may amend or terminate the ELCAPP 
at any time and for any reason, provided, however, that any amendment shall be 
subject to shareholder approval if necessary to ensure the ELCAPP's 
qualification under Section 162(m).

THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE 
APPROVAL OF THE COMPANY'S EXECUTIVE LONG-TERM CASH AWARD PERFORMANCE PLAN.  
Unless a contrary choice is specified, the proxyholders will vote all proxies 
solicited by the Board of Directors FOR approval of the plan.


PROPOSAL NO. 4
SELECTION OF INDEPENDENT AUDITORS

     The Board of Directors has selected Deloitte & Touche LLP as independent 
auditors for the Company for the fiscal year ending January 29, 2000.  Deloitte 
& Touche LLP has acted as auditors for the Company since 1972.  If shareholders 
fail to approve the selection of such auditors, the Board of Directors will 
reconsider the selection.

     THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE 
SELECTION OF DELOITTE & TOUCHE LLP AS INDEPENDENT AUDITORS.

     Representatives of Deloitte & Touche LLP are expected to be present at the 
Annual Meeting and available to make statements to, and respond to appropriate 
questions of, shareholders.


BENEFICIAL OWNERSHIP OF SHARES

     The following table sets forth certain information as of [January 30, 
1999], to indicate beneficial ownership of the Common Stock of the Company by 
(i) each person known by the Company to be the beneficial owner of more than 5% 
of the outstanding shares of the Company's Common Stock, (ii) each director and 
nominee and each executive officer named in the Summary Compensation Table, and 
(iii) all directors and executive officers of the Company as a group.  Unless 
otherwise indicated, beneficial ownership is direct and the person indicated 
has sole voting and investment power. 


                                               Shares
Name of Beneficial Owner                    Beneficially       Percent
                                              Owned (1)       of Class 

     Directors and Executive Officers

Adrian D. P. Bellamy                             55,157           *
Charles K. Crovitz                              167,858 (2)       * 
Evan S. Dobelle                                       0
Millard S. Drexler                            8,811,075 (2)(3)    1.5%
Donald G. Fisher and                                    (4)           (4)
Doris F. Fisher                             122,092,043 (4)      21.3%(4)
Robert J. Fisher                             32,513,556 (2)(5)    5.7%
Glenda A. Hatchett                                    0
John M. Lillie                                   21,057 (6)       * 
Charles R. Schwab                                54,193 (7)       *
Brooks Walker, Jr.                              331,907 (8)       * 
John B. Wilson                                        0 
Sergio S. Zyman                                   8,963 (9)       *
All directors and executive officers as a group 
  (15 persons)                              164,558,963(10)      28.7%

     Certain Other Beneficial Holders
John J. Fisher                               33,661,074(11)       5.9%

*       Indicates ownership of less than 1% of the outstanding shares of the 
Company's Common Stock.
(1)  Shares issuable upon exercise of options to acquire Common Stock that 
are exercisable within 60 days after March 12, 1999 are treated as 
beneficially owned as follows: Mr. Bellamy, 33,557; Mr. Crovitz, 97,650; 
Mr. Drexler, 629,325; Mr. Robert Fisher, 810,900; Mr. Lillie, 6,557; Mr. 
Schwab, 42,557; Mr. Walker, 42,557; Mr. Wilson, 0; Mr. Zyman, 8,807; and 
all directors and executive officers as a group, 1,912,660.
(2)  Includes shares as to which restrictions have not lapsed which were 
granted under the Company's Management Incentive Restricted Stock Plan 
and/or the 1996 Stock Option and Award Plan.
(3)  Includes 187,500 shares held by the Peggy and Millard Drexler Family 
Foundation of which Mr. Drexler disclaims beneficial ownership.
(4)  Donald G. Fisher and Doris F. Fisher, who are husband and wife, are the 
founders of the Company, directors, and, respectively, the Chairman of, 
and a merchandising consultant to, the Company.  Their address is the 
same as that shown for the Company on the first page of this Proxy 
Statement.  In the table shown above, the 122,092,043 shares beneficially 
owned by Donald G. Fisher and Doris F. Fisher are beneficially owned by 
both of them. Of the shares shown, 111,016,123 shares are held as 
community property.  The remainder of the shares are held by the Fishers 
as trustees for various foundations and trusts.  Amounts shown include 
378,819 shares held by the Donald and Doris Fisher Family Foundation 
Trust, of which the Fishers constitute a minority of the trustees, 
beneficial ownership of which is disclaimed, and exclude shares held 
directly or indirectly by the Fishers' three adult sons, beneficial 
ownership of which is disclaimed.
(5)  Includes 1,005,750 shares held jointly by Robert Fisher and his spouse, 
71,163 shares owned by his spouse, 12,353,119 shares held by Robert 
Fisher as trustee for his nieces and nephews, and 2,359,236 shares held 
by Robert Fisher as trustee for certain other trusts.  Robert Fisher's 
address is the same as that shown for the Company on the first page of 
this Proxy Statement.
(6)  Includes 14,500 shares held under the Lillie Family Living Trust, over 
which Mr. Lillie and his wife share voting and investment power.
(7)  Includes 2,250 shares owned by Mr. Schwab's spouse and 200 shares owned 
by a trust for which Mr. Schwab is the trustee.
(8)  Includes 135,000 shares owned by the Brooks Walker, Jr. Charitable 
Remainder Trust, of which Mr. Walker is the trustee and over which he has 
sole voting and investment power.
(9)  Includes 156 shares held by Mr. Zyman's minor children.
(10) Reflects the information in the footnotes set forth above.
(11) Includes 16,893 shares owned by John Fisher's spouse, 12,353,119 shares 
held by John Fisher as trustee for his nieces and nephews and 2,419,758 
shares held by John Fisher as trustee for certain other trusts.  John 
Fisher's address is the same as that shown for the Company on the first 
page of this Proxy Statement.


Section 16(a) Beneficial Ownership Reporting Compliance

     As required by the Securities Exchange Act of 1934, as amended, the 
Company notes that Mr. Drexler reported on a Form 4 filed late one transaction 
involving the gift of Common Stock in March 1994.


EXECUTIVE COMPENSATION

Summary of Executive Compensation

     The following table sets forth for the periods presented compensation paid 
to, earned by or awarded to the Chief Executive Officer and the four other most 
highly compensated executive officers of the Company in the fiscal year ended 
January 30, 1999.  The footnotes to the table provide additional information 
concerning the Company's compensation and benefit programs. 

<TABLE>
<CAPTION>
Summary Compensation Table
                                                                                Long-Term
                                        Annual Compensation              Compensation Awards

                                                             Other      Restricted    Securities    
                                                             Annual        Stock      Underlying    All Other
  Name and               Fiscal                            Compensation   Awards        Options   Compensation
Principal Position        Year    Salary($)   Bonus($)(1)    ($)(2)       ($)(3)         (#)(3)       ($)(5)
<S>      <C>              <C>    <C>          <C>            <C>         <C>           <C>          <C>
Millard S. Drexler,       1998   $1,976,870   $5,335,000        $0          $0         3,601,500    $492,896
    President and Chief   1997    1,882,928    1,615,000        $0          $0           180,000     244,712
    Executive Officer     1996    1,746,989    1,350,000        $0          $0           180,000     141,404

Donald G. Fisher,         1998      532,655      539,500         0          N/A              N/A     866,244 
    Chairman              1997      499,274      425,000         0          N/A              N/A     492,278
                          1996    1,058,047      787,313         0          N/A              N/A     278,105

Robert J. Fisher,         1998      890,771    2,114,500         0           0           151,500     705,650
    Executive Vice        1997      848,548      650,250         0           0           150,000     269,791
    President and         1996      840,940      637,500         0           0           150,000      93,227
    President, Gap Division

John B. Wilson,           1998      721,926    1,537,074        462          0           301,500      10,443 
    Chief Operating       1997      626,794      531,250    156,030          0           600,000       8,800
    Officer (6)           1996      188,098    1,006,750     11,812    597,581           555,000           0

Charles K. Crovitz,       1998      395,745      613,500          0          0           252,750       7,653
    Executive Vice President

</TABLE>
(1)  Includes bonuses paid in 1998 under the Executive Long-Term Cash Award 
Performance Plan ("ELCAPP") as follows: Mr. Drexler $2,875,000; Mr. 
Donald Fisher $0; Mr. Robert Fisher $1,300,000; Mr. Wilson $803,674 and 
Mr. Crovitz $308,400.  
(2)  While the named executive officers enjoy certain perquisites, for fiscal 
years 1996, 1997 and 1998 these did not exceed the lesser of $50,000 or 
10% of each executive officer's salary and bonus, except for perquisites 
of Mr. Wilson in 1997.  The amount listed for Mr. Wilson in 1998 
represents tax gross-up payments in connection with the reimbursement of 
relocation expenses.  The amount listed for Mr. Wilson in 1997 includes, 
among other things, amounts paid to Mr. Wilson in connection with his 
relocation as follows:  $42,308 for temporary housing, $41,856 for tax 
gross-up payments in connection with the reimbursement for temporary 
housing, and $43,562 for closing costs.  The amount listed for Mr. Wilson 
in 1996 represents tax gross-up payments in connection with the 
reimbursement of relocation expenses.  
(3)  Donald Fisher does not participate in the Company's restricted stock 
plan.  As of the end of fiscal 1998, the aggregate restricted stock 
holdings for the named executive officers consisted of 2,385,000 shares 
worth $153,087,188 (based on the closing price of the Company's Common 
Stock of $64.1875 on January 29, 1999), without giving effect to the 
diminution of value attributable to the restrictions on such stock.  Such 
amount included $144,421,875 for Mr. Drexler (2,250,000 shares), 
$7,221,094 for Robert Fisher (112,500 shares), and $1,444,219 for Mr. 
Crovitz (22,500 shares).  Dividends are paid on the restricted shares to 
the extent payable on the Company's Common Stock generally. The 
restricted stock award of 45,675 shares for Mr. Wilson in 1996 had a 
vesting date of less than three years and was canceled in 1997 pursuant 
to a prior arrangement with Mr. Wilson.  No other shares granted to the 
named executive officers vest in less than three years from the date of 
grant.
(4)  Donald Fisher does not participate in the Company's stock option plan. 
Of the securities underlying options for Mr. Wilson in 1996, 14,385 were 
canceled in 1997  pursuant to a prior arrangement with Mr. Wilson.  
(5)  These amounts include earnings over 120% of applicable federal long-
term rate in accordance with Securities and Exchange Commission rules on 
deferred compensation credited, but not paid or payable, during the 
fiscal year under the Company's Executive Capital Accumulation Plan, 
Executive Deferred Compensation Plan and/or Supplemental Executive 
Retirement Plan as follows: Mr. Drexler, $486,184 for 1998, $238,520 for 
1997, and $135,367 for 1996; Mr. Donald Fisher,  $858,892 for 1998, 
$486,109 for 1997, and $273,219 for 1996; Mr. Robert Fisher, $700,173 for 
1998, $263,391 for 1997, and $86,742 for 1996; Mr. Wilson, $2,043 for 
1998 and $477 for 1997; and Mr. Crovitz, $1,138 for 1998.  All remaining 
amounts shown represent the Company's contributions to the Company's 
GapShare Plan.
(6)  Mr. Wilson joined the Company in October 1996.
(7)  Mr. Crovitz became an executive officer in September 1998.



Stock Options

     The following tables set forth certain information regarding stock options 
granted to, exercised by and held by the executive officers named in the 
Summary Compensation Table.  All stock option awards in the following tables 
and elsewhere in this Proxy Statement have been adjusted to reflect stock 
splits.

<TABLE>
<CAPTION>
Option Grants In Last Fiscal Year

Individual Grants


                 Number of 
                 Securities   Percent of Total                Market
                 Underlying    Options Granted  Exercise or  Price on                Grant Date
               Options Granted to Employees in  Base Price   Grant Date   Expiration   Present
Name              (#)(1)(2)      Fiscal Year     ($/Sh)      ($/Sh)(3)     Date (4)  Value ($)(5)
<S>      <C>        <C>              <C>       <C>           <C>         <C>        <C>
Millard S. Drexler  1,125,000        6.0%      $39.4063      $30.3125      3/31/08    $10,804,725
                    1,125,000        6.0%       36.3750       30.3125      3/31/08     11,754,450
                    1,350,000        7.1%       30.3125       30.3125      3/31/08     16,759,170
                        1,500          *        31.7083       31.7083     10/02/08         19,479

Donald G. Fisher       N/A            N/A          N/A         N/A          N/A            N/A

Robert J. Fisher      150,000         .8%       30.3125       30.3125      3/31/08      1,540,140
                        1,500          *        31.7083       31.7083     10/02/08         16,111

John B. Wilson        300,000        1.6%       30.3125       30.3125      3/31/08      3,351,450
                        1,500          *        31.7083       31.7083     10/02/08         16,111

Charles K. Crovitz    101,250         .5%       30.3125       30.3125      3/31/08      1,131,114
                      150,000         .8%       38.9792       38.9792      9/09/08      2,377,905
                        1,500          *        31.7083       31.7083      3/31/08         16,111
*     Less than 0.1%.
(1)  The vesting schedule for options listed above is as follows:

</TABLE>

<TABLE>
<CAPTION>
                                                 Number of shares vesting on
                                                 anniversary of grant date in:
                      Shares       Date of 
                      Granted       Grant     2001     2002       2003       2004
<S>      <C>         <C>           <C>      <C>       <C>        <C>        <C>
Millard S. Drexler   1,125,000     3/31/98            375,000    375,000    375,000
                     1,125,000     3/31/98            375,000    375,000    375,000
                     1,350,000     3/31/98            487,500    487,500    375,000
                         1,500    10/02/98    1,500

Robert S. Fisher       150,000     3/31/98   75,000    75,000
                         1,500    10/02/98    1,500 

John B. Wilson         300,000     3/31/98   75,000    75,000    150,000
                         1,500    10/02/98    1,500   

Charles K. Crovitz     101,250     3/31/98   28,125    28,125     45,000
                       150,000     9/09/98   30,000    30,000     45,000     45,000
                         1,500    10/02/98    1,500
</TABLE>

(2)  Under the terms of the Company's 1996 Stock Option and Award Plan, the 
Compensation and Stock Option Committee retains discretion, subject to 
plan limits, to modify the terms of outstanding stock options.
     Donald Fisher does not participate in the Company's stock option plan.
(3)  Average of high and low stock prices for the Company's Common Stock as 
reported in NYSE - Composite Transactions for the date of grant.
(4)  All options granted in fiscal 1998 were granted for a term of ten 
years, subject to termination 90 days following termination of employment 
in certain events.
(5)  This column represents the present value of the options on the grant 
date using the Black-Scholes option pricing model for the Common Stock, 
utilizing the following assumptions: stock price volatility of 32%; 
dividend yield of 0.37%; 4.29 to 6.08-year expected option terms; 5.65% 
to 5.68% risk-free interest rate; and no adjustment for non-
transferability or forfeiture.  The actual value, if any, that an 
executive officer may realize will depend on the excess of the market 
price over the exercise price on the date the option is exercised so that 
there is no assurance that the value realized by an executive will be at 
or near the value estimated by the Black-Scholes model, which is based on 
arbitrary assumptions as to the variables of stock price volatility, 
future dividend yield and interest rate.  For an estimate of the impact 
of all stock option grants on the Company's financial results using the 
Black-Scholes valuation method, see note G to the Consolidated Financial 
Statements in the Company's Annual Report to Shareholders for the fiscal 
year ended January 30, 1999.

<TABLE>
<CAPTION>
                      Aggregated Option Exercises in Last Fiscal Year
                             and Fiscal Year-End Option Values

                                                         Number of                    Value of 
                                                    Securities Underlying           Unexercised
                                                         Unexercised                In-the-Money
                Shares Acquired                      Options at FY-End (#)       Options at FY-End($)
Name             on Exercise(#) Value Realized($)   Exercisable/Unexercisable  Exercisable/Unexercisable(1)
<S>      <C>            <C>        <C>                 <C>       <C>            <C>          <C>
Millard S. Drexler      180,000    $4,828,750          494,325   13,141,500     $28,095,857  $631,396,688
Donald G. Fisher (2)          0             0                0            0               0             0
Robert J. Fisher        160,650     5,971,642          248,400    2,851,500      13,961,687   153,884,968
John B. Wilson          305,115     9,277,890                0    1,714,500               0    80,406,968
Charles K. Crovitz            0             0           70,650      405,750       3,959,540    15,222,375
____________________

(1)     Represents the difference between the closing price of the Company's 
Common Stock on January 29, 1999 ($64.1875) and the exercise price of the 
options.
(2)     Donald Fisher does not participate in the Company's stock option plan.
</TABLE>

Compensation Committee Interlocks and Insider Participation

     During the fiscal year 1998, the Compensation and Stock Option Committee 
of the Board of Directors consisted of Messrs. Bellamy, Bowes and Lillie and 
Ms. Fjeldstad, all of whom were non-employee directors.  Ms. Fjeldstad did not 
stand for election at the 1998 Annual Meeting and Mr. Bowes resigned from the 
Board of Directors on August 31, 1998.

Report of Compensation Committee on Executive Compensation

     The Compensation and Stock Option Committee of the Board of Directors is 
responsible for reviewing and approving the Company's compensation policies and 
the compensation paid to executive officers.  The Committee currently is 
comprised of the members named below, all of whom are non-employee directors.

     Compensation Philosophy

     The general philosophy of the Company's compensation program, which has 
been reviewed and approved by the Committee, is to provide a competitive 
advantage to the Company and rewards to the executives based both on the 
Company's performance and on the individual's contribution to the Company.  
Corporate and divisional performance are evaluated by reviewing the extent to 
which financial and strategic goals are met, including such factors as 
profitability and sales growth.  These performance criteria are reviewed each 
year to ensure that they are consistent with the Company's mission and 
strategies.  Officers are also given annual goals and their individual 
performance is evaluated by reviewing progress against these objectives.

     The Company's compensation policies are intended to motivate and reward 
highly qualified executives for long-term strategic management and the 
enhancement of shareholder value, to support a performance-oriented environment 
that rewards achievement of specific internal Company and individual goals, and 
to attract and retain executives whose abilities are critical to the long-term 
success and competitiveness of the Company.  The program is heavily oriented 
toward incentive compensation tied to the annual and longer-term financial 
performance of the Company and to the longer-term return realized by the 
Company's shareholders.

     There are three main components in the Company's executive compensation 
program:

     -     Base Salary
     -     Annual Incentives 
     -     Long-Term Incentives

     Base Salary

     Executive officers' salaries have been targeted above the average rates 
paid by competitors to enable the Company to attract and retain highly skilled 
executives.  The Committee believes that the historical growth in the Company's 
revenues, stores and profitability has made the Company a target for other 
companies seeking employees and that, therefore, these rates are necessary to 
retain key officers.  The Committee reviews the performance of and approves 
salaries for the Chief Executive Officer and the executive officers on an 
annual basis, generally in the first quarter.

     The Committee believes that the market for retailing executives, and thus 
the relevant competitive data, includes a broader group of companies than that 
shown in the stock price performance graph presented in this Proxy Statement 
under the heading "Performance Graph."  Thus, in reviewing the 1998 salaries 
for executive officers, the Committee examined market data and salary increase 
surveys for specialty retail, consumer/branded goods, and general industry 
groups which were prepared by national consulting companies.  Salaries were 
adjusted based on actual individual job performance and/or changes in duties 
and responsibilities.

     Mr. Drexler's base salary for fiscal year 1998 was $2.05 million, 
representing an increase of 8% over the prior year.  In setting the Chief 
Executive Officer's 1998 salary, the Committee considered the Company's 1997 
results, future objectives and challenges, and Mr. Drexler's individual 
performance and contributions. The Company's 1997 performance was judged by the 
Committee to be above expectations and very good compared to 
industry/competitor results. The Committee reviewed in detail Mr. Drexler's 
achievement of his 1997 goals and his individual contributions to the Company. 
 The Committee concluded that he had achieved his 1997 goals and had provided a 
 leadership role in achieving the Company's three strategic priorities for 
1997: growing earnings and improving the return on investments, developing 
employees and strengthening the Brand.  The Committee also considered Mr. 
Drexler's decisive management of operational and strategic issues, his drive to 
reinforce a culture of innovation and his ability and dedication to enhance the 
long-term value of the Company for the shareholders.  The Committee believes 
that Mr. Drexler has continued to provide the leadership and vision that he has 
provided throughout his 15-year tenure as a Company executive, during which, on 
a compounded annual growth basis, the Company's net earnings increased by 30%, 
net sales by 23% and market value by 48%.  In making its salary decisions with 
respect to Mr. Drexler, the Committee exercised its discretion and judgment 
based on the above factors, and no specific formula was applied to determine 
the weight of each factor.

     Annual Incentive Bonus

     Annual incentive bonuses for executive officers are intended to reflect 
the Committee's belief that a significant portion of the annual compensation of 
each executive officer should be contingent upon the performance of 
the Company.

     To carry out this philosophy, the Company has implemented a performance-
based Executive Management Incentive Cash Award Plan ("Executive MICAP"), in 
which executive officers are measured solely on Company performance targets.  
As a pay-for-performance plan, the Executive MICAP is intended to motivate and 
reward executive officers by directly linking the amount of any cash bonus to 
specific corporate and/or divisional financial goals. Specific measurements are 
chosen each year among earnings, sales growth and volume, return on assets, 
and/or return on equity; and threshold, target and maximum payout levels are 
established to reflect the Company's objectives.  These goals and the potential 
 bonuses are reviewed and approved by the Committee in the first quarter of 
each fiscal year.  Under the 1998 guidelines adopted by the Committee, 
executive officers were eligible to receive between 12% and 120% of their 
salary as a bonus, depending on actual earnings performance compared to target 
earnings goals set for each division.  Actual bonus amounts are calculated 
within this range pursuant to a set formula which takes into account the extent 
to which earnings goals were achieved and the grade level of the officer.  No 
bonus is paid if threshold goals are not met.

     The Company's 1998 performance was judged by the Committee to be 
significantly above expectations.  The Company achieved record earnings and 
surpassed its financial goals for the year.  The Chief Executive Officer was 
eligible to receive between 20% and 120% of his base salary as a bonus under 
the 1998 guidelines adopted by the Committee.  No bonus would have been paid to 
Mr. Drexler if threshold goals were not met.  Because the Company far exceeded 
its goals and achieved superior results, the actual bonus received by Mr. 
Drexler was 120% of his base pay.

     The Committee believes that the Executive MICAP program provides an 
excellent link between annual results and the incentives paid to executives. 

     Long-Term Incentives

     Long-term incentives represent over half the total income opportunity for 
executive officers.  These incentives create a direct linkage between executive 
rewards and increased shareholder value by delivering a significant portion of 
total compensation opportunity through both stock options and through a cash 
performance plan with three-year overlapping performance cycles.  This 
compensation program is designed to focus on Company performance.

     The Committee believes that executive officers and other key employees 
should have significant ownership of the Company's stock.  Notably, all 
executive officers as a group beneficially own approximately 28.6% of the 
outstanding shares of Common Stock.  In particular, Mr. Donald Fisher, the 
Company's founder and Chairman, beneficially owns jointly with his wife Doris 
Fisher approximately 21.3% of the outstanding shares.  

     Long-Term Performance Plan

     In order to emphasize its compensation philosophy oriented to longer-term 
results, the Company has an Executive Long-Term Cash Award Performance Plan 
("ELCAPP"), in which officers are measured and compensated on Company and/or 
business unit performance targets.  A three-year performance cycle is 
established each year, with participants receiving a cash payout if certain 
minimum, target or maximum predetermined performance goals are achieved at the 
end of the cycle.  As a pay-for-performance plan, ELCAPP is intended to 
motivate and reward officers by directly linking the amount of any cash bonus 
to specific corporate and/or divisional long-term financial goals. Specific 
measurements are chosen each year for each successive three-year cycle.  The 
type of measurements considered include earnings, return on equity, return on 
net assets, return on invested capital, sales volume and total sales.  
Threshold, target and maximum payout levels are established to reflect the 
Company's objectives.  These goals and the potential amounts of officer bonuses 
are reviewed and approved by the Committee in the first quarter of each fiscal 
year.  Under the 1997, 1998 and 1999 guidelines adopted by the Committee, 
officers will be eligible to receive between 15% and 150% of their three-year 
average salary as a bonus, depending on actual performance compared to target 
goals set for each division.  Actual bonus amounts are calculated within this 
range pursuant to a set formula which takes into account the extent to which 
goals were achieved and the grade level of the officer.  No bonus is paid if 
threshold goals are not met.

     ELCAPP was established in 1996, with the first cycle comprising fiscal 
years 1996 - 1998.  The Company's performance for the first cycle was judged by 
the Committee to far exceed expectations, with financial results surpassing 
financial goals for the three year cycle.  

     The Committee believes that the ELCAPP program provides an excellent link 
between long-term results and financial incentives paid to executives.  Because 
of the Company's superior results, Mr. Drexler received a bonus of 150% of the 
average of his salary over the three year cycle.

     Stock Option and Award Plan

     The Committee has the power to grant both stock options and restricted 
stock under the Company's 1996 Stock Option and Award Plan.  It has been the 
Committee's practice to grant stock options to executive officers on an annual 
basis, usually in the first quarter of each fiscal year.  Generally, the 
options vest in three years or more from date of grant and executives must be 
employed by the Company at the time of vesting in order to exercise the 
options.  The Committee has discretion to grant discounted stock options and it 
has done so when it felt it was necessary to attract and/or retain key 
executives.  The Committee believes that stock option grants provide an 
incentive that focuses the executives' attention on managing the Company from 
the perspective of an owner with an equity stake in the business.  The 
Company's stock options are tied to the future performance of the Company's 
stock and will provide value to the recipient only when the price of the 
Company's stock increases above the option grant price.

     In order to determine the appropriate number of options to be granted to 
its executive officers, in 1998 the Company considered competitive practices 
for a wide array of companies in a large number of industries.  The 
calculations underlying these guidelines are based on the grant value of the 
option (i.e., number of shares times the exercise price) in relation to the 
employee's salary and performance level.  With the exception of the Chief 
Executive Officer's grants, the Company's actual 1998 option grants to 
executive officers were in line with those ranges.  The size of each grant was 
based on a range of potential shares (high, medium, low) for each eligible 
employee's level.  Actual shares awarded were based on the score obtained by 
eligible employees on their yearly individual performance evaluation. 

     In 1998, Mr. Drexler was granted options to purchase 3,601,500 shares.  
These grants were intended to recognize exceptional performance.  The price of 
these shares is as follows:  1,351,500 at market value at the date of grant, 
1,125,000 at a price which was 20% above the market value at the date of grant, 
1,125,000 at a price which was 30% above the market value at the date of grant. 
 The "premium price" options are intended to reward Mr. Drexler only after 
shareholders have been delivered growth in the stock price. The shares become 
exercisable four, five, and six years from date of grant.  This grant is 
consistent with the Committee's philosophies of increasing shareholder value 
and including at-risk compensation as a significant part of an executive's 
overall compensation.

     Impact of Section 162(m) of the Internal Revenue Code

     The Committee has considered the potential impact of Section 162(m) of the 
Internal Revenue Code on its compensation plans and has determined that it is 
the Company's preference to qualify to the maximum extent possible its 
executives' compensation for deductibility under applicable tax laws.  The 
Company's compensation plans have been designed to permit the Committee to 
grant awards (other than restricted stock and discounted stock options) which 
qualify for deductibility under Section 162(m).

     In addition, to allow for full deductibility of base salaries, those named 
executive officers whose base salaries exceed the $1,000,000 limit have in the 
past deferred that portion of their compensation above the limit under the 
Company's deferred compensation plans.

               John M. Lillie (Chairman)
               Adrian D. P. Bellamy


Performance Graph 

     The graph below compares the percentage changes in the Company's 
cumulative total shareholder return* on its Common Stock for the five-year 
period ended January 30, 1999, with the cumulative total return of the S&P 500 
Index and the Dow Jones Retailers All Specialty Index.

[performance graph]

Total Return Analysis

                   1/28/94   1/28/95   2/3/96   2/1/97   1/31/98   1/30/99
The Gap, Inc.       $ 100     $  78     $ 115    $ 139    $ 285     $  706 
DJ Retailers All 
  Specialty Index   $ 100     $ 101     $ 141    $ 176    $ 224     $  290 
S&P 500             $ 100     $ 104     $ 110    $ 131    $ 199     $  346 
____________________

* Total return assumes quarterly reinvestment of dividends.


Employment Contracts 

     In December 1998, the Company entered into an income continuation 
agreement with John B. Wilson.  Under the terms of the agreement, if the 
Company decides to significantly decrease Mr. Wilson's level of 
responsibilities, the Company will provide him with continued employment for 
two years.  Subject to certain exceptions, during the two-year period, Mr. 
Wilson will continue to receive his latest base salary and will continue to 
participate in other standard Company benefits, as well as certain Executive 
MICAP and ELCAPP payouts.  At the start of any such two-year period, 50% of the 
options that vest during the two-year period will be decelerated to vest at the 
end of the two-year period.

Other Reportable Transactions

     The Company has an agreement with Fisher Development, Inc. ("FDI"), a 
company which is wholly owned by Robert S. Fisher, the brother of Donald G. 
Fisher, the Chairman and a principal shareholder of the Company.  The 
agreement, which is reviewed annually by the Audit and Finance Committee of the 
Board of Directors, sets forth the terms under which FDI may act as general 
contractor in connection with the Company's construction activities.  During 
the 1998 fiscal year, FDI supervised the construction of new store leasehold 
improvements for ______ stores and certain headquarters facilities, expansions 
of ____ stores, and remodels of existing stores and headquarters facilities.  
The total cost of such construction was approximately $_____ million, including 
profit and overhead costs of approximately $_____ million paid by the Company 
to FDI relating to this construction.

     Robert J. Fisher, an adult son of Donald G. and Doris F. Fisher, is 
employed as Executive Vice President of the Company and President, Gap Division 
of the Company.  Robert J. Fisher is also a director of the Company.

     Comparable transactions with the persons described above are expected to 
continue during the current fiscal year.  

     William S. Fisher, an adult son of Donald G. and Doris F. Fisher, was 
employed by the Company during the 1998 fiscal year.  He was paid a salary and 
bonus of $227,533 during the 1998 fiscal year; Company contributions to his 
account under GapShare for fiscal 1998 amounted to $3,197.  William S. Fisher 
is no longer employed by the Company. 

     Pursuant to the Company's Relocation Loan Plan, on November 30, 1996, the 
Company made a $550,000 loan to Mr. Wilson at the interest rate of 3% per year, 
secured by a second deed of trust on his home and by the stock and options 
granted to him under the Company's 1996 Stock Option and Award Plan.  The loan 
is payable in full on November 25, 2001, or earlier upon termination of 
employment.  Mr. Wilson is also required to apply 50% of any after-tax 
(withholding) gain on the sale of stock acquired upon exercise of stock options 
to decrease the amount of this loan.  The Company waived this requirement for 
two stock option exercises by Mr. Wilson: one in March 1998 for 80,115 shares 
and another in November 1998 for 225,000 shares.  Interest on the loan is 
payable via bi-weekly payroll deductions.  The amount outstanding on February 
27, 1999 with respect to this loan was $550,000.

     In January 1999, the Company made a $3,000,000 loan to Mr. Wilson at no 
interest, secured by a third deed of trust on his home and by the stock options 
granted to him under the Company's 1996 Stock Option and Award Plan.  The loan 
is payable in five equal annual installments beginning in January 2005, or 
earlier upon termination of employment.  The entire $3,000,000 was outstanding 
on February 27, 1999.


OTHER BUSINESS

     The Company's management is not aware of any other matters to come before 
the meeting.  If any matter not mentioned in this Proxy Statement is properly 
brought before the meeting, the proxyholders will vote upon such matters in 
accordance with their best judgment.


PROPOSALS OF SHAREHOLDERS

     Proposals of shareholders intended to be presented at the Company's Annual 
Meeting in 2000 must be received by the Company for inclusion in the Company's 
Proxy Statement and form of proxy relating to that meeting on or before 
December 6, 1999.  Address proposals to the Company's Secretary at One Harrison 
Street, San Francisco, California 94105.

     In accordance with Rule 14a-4(c)(1) of the Securities Exchange Act of 
1934, as amended, management proxyholders intend to use their discretionary 
voting authority with respect to any shareholder proposal raised at the 
Company's Annual Meeting in 2000 as to which the proponent fails to notify the 
Company on or before February 19, 2000 (45 days prior to the date on which this 
Proxy Statement was first mailed to shareholders).  Address notifications to 
the Company's Secretary at One Harrison Street, San Francisco, CA  94105.

                              By Order of the Board of Directors,



                              Anne B. Gust
                              Secretary


                             Exhibit A 

                  AMENDMENT TO AMENDED AND RESTATED
                    CERTIFICATE OF INCORPORATION
                                OF
                           THE GAP, INC.

     Section 1 of Article FIFTH of the Company's Amended and Restated 
Certificate of Incorporation shall be amended to read as follows:

     FIFTH: Section 1. Classes and Number of Shares.

     The total number of shares of all classes of stock which this corporation 
shall have authority to issue is 2,390,000,000 shares.  The classes and the 
aggregate number of shares of stock of each class which this corporation shall 
have authority to issue are as follows:

     (i)     2,300,000,000 shares of Common Stock, $0.05 par value per share 
(hereinafter the "Common Stock");

     (ii)    60,000,000 shares of Class B Common Stock, $0.05 par value per 
share (hereinafter the "Class B Stock"); and

     (iii)   30,000,000 shares of Preferred Stock, $0.05 par value per share, 
with such rights, privileges, restrictions and preferences as the 
Board of Directors may authorize from time to time (hereinafter the 
"Preferred Stock").


                              Exhibit B
                            THE GAP, INC.
            EXECUTIVE LONG-TERM CASH AWARD PERFORMANCE PLAN
                   (January 26, 1999 Restatement)

1.     Purpose of the Plan
The purpose of the Executive Long-Term Cash Award Performance Plan is to 
provide financial incentives for certain of the Company's officers to meet and 
exceed the Company's multi-year financial goals.  The Plan is intended to 
qualify as "performance-based compensation" under Code Section 162(m).
2.     Definitions
2.1     "Affiliated Company" means any company controlling, controlled 
by or under common control with the Company.
2.2     "Award" means a cash award pursuant to the provisions of the 
Plan.
2.3     "Capital Control" means adherence to the capital budget 
approved by the Company's Board of Directors as part of the annual budgeting 
process.  Such budget shall be inclusive of the costs of new, enlarged, and 
relocated stores, remodels, lease rights, divisional capital, and other 
associated costs.
2.4     "Code" means the Internal Revenue Code of 1986, as amended.  
Reference to a specific section of the Code shall include such section, any 
valid regulation promulgated thereunder, and any comparable provision of any 
further legislation or regulation amending, supplementing or superseding such 
section or regulation.
2.5     "Committee" means the Compensation and Stock Option Committee 
of the Company's Board of Directors, or any other Committee appointed by the 
Board pursuant to Section 3 of the Plan.
2.6     "Company" means The Gap, Inc., a Delaware corporation.
2.7     "Comparable Store Sales" means the Company's or a division's 
net sales from stores open more than one year.
2.8     "Determination Date" means as to a Performance Cycle, the 
latest date possible that will not jeopardize the Plan's qualification as 
"performance-based compensation" under Code section 162(m).

2.9     "Earnings" means either (a) operating income of the Company or 
one of its divisions for a given Performance Cycle less certain allocated 
expenses (e.g., headquarters, distribution centers, etc.), or (b) income 
before taxes of the Company or one of its divisions; determined in accordance 
with Generally Accepted Accounting Principles, provided that prior to the 
Determination Date the Committee shall determine (1) whether Earnings will be 
measured under clause (a) or (b), and (2) whether any significant adjustments 
should be made to the calculation (e.g., exclusions for non-recurring items or 
adjustments for costs not accounted for under Generally Accepted Accounting 
Principles, etc.).
2.10     "Economic Value Added" means the Company's or a division's 
Net Operating Profit After Tax (NOPAT) for a specific performance period less 
charges for use of capital assets (Capital Charges).  NOPAT for a division 
includes not only the revenues and directly controllable expenses, but also 
could include shared costs for applicable Information Technology, 
Distribution, and other Headquarters-related expenses, as determined by the 
Committee (prior to the Determination Date). Capital Charges means the 
Company's or a division's Average Capital Balances multiplied by the Weighted 
Average Cost of Capital.  Divisional Average Capital Balances include not only 
directly controllable assets (Inventory, Property Plant and Equipment, Net 
Lease Rights, and Capitalized Leases), but also can include shared assets for 
applicable Information Technology, Distribution, and other Facilities capital, 
as determined by the Committee (prior to the Determination Date).  Total 
Company Average Capital Balances includes all assets except cash, plus 
capitalized leases less all non-interest bearing current liabilities.
2.11     "Fiscal Year" means the 1999 fiscal year of the Company and 
each succeeding fiscal year of the Company.
2.12     "Officer" means an officer (whether or not a member of the 
Company's Board of Directors) employed by the Company or any Affiliated 
Company.
2.13     "Participant" means as to any Performance Cycle, an Officer 
who has been selected by the Committee for participation in the Plan for such 
Performance Cycle.
2.14     "Performance Cycle" means any fiscal period of not less than 
three consecutive Fiscal Years nor more than five consecutive Fiscal Years, as 
determined by the Committee in its sole discretion.
2.15     "Performance Goals" means the goal(s) (or combined goals(s)) 
determined by the Committee (in its sole discretion) to be applicable to a 
Participant for a Performance Cycle.  As determined by the Committee, the 
Performance Goals applicable to each Participant shall provide for a targeted 
level or levels of achievement using one or more of the following measures:  
(a) Capital Control, (b) Comparable Store Sales; (c) Earnings; (d) Economic 
Value Added, (d) Return on Equity; (e) Return on Invested Capital; (f) Return 
on Net Assets; (g) Sales Volume; (h) Spread, and (i) Total Sales.  As 
determined in the discretion of the Committee, the Performance Goals for any 
Performance Cycle may:  (a) differ among Participants, (b) relate to 
performance on a Company-wide or divisional basis, and/or (c) provide for a 
comparison of actual performance by the Company or a division to actual 
performance by a group of competitors determined in the discretion of the 
Committee.  For each Performance Cycle, the Performance Goals applicable to 
each Participant shall be set forth in writing on or prior to the 
Determination Date.
2.16     "Plan" means the Executive Long-Term Cash Award Performance 
Plan, as set forth in this document and as hereafter amended from time to 
time.
2.17     "Return on Equity" means the Company's or a division's 
average Earnings for the Performance Cycle, expressed as a percentage of the 
Company's or a division's average shareholders' equity over the Performance 
Cycle, determined in accordance with Generally Accepted Accounting Principles.
2.18     "Return on Invested Capital" (or "ROIC") means the 
Company's or a division's Net Operating Profit After Tax (NOPAT) divided by 
their respective Average Capital Balances over the same period of time. For a 
division, NOPAT includes not only the division-specific revenues and directly 
controllable expenses, but also could include shared costs for applicable 
Information Technology, Distribution, and other Headquarters-related expenses. 
 Prior to applying taxes, operating profits are adjusted for interest expense 
on capitalized leases.  Divisional Average Capital Balances is defined as an 
average of both directly controlled assets (Inventory, Property Plant and 
Equipment, Net Lease Rights and Capitalized Leases) as well as any applicable 
shared assets for related Information Technology, Distribution, and 
Headquarters facilities capital balances. For the Company, NOPAT includes all 
after tax earnings items, including an adjustment for interest on capitalized 
leases but excluding interest expense or income on debt and cash.  Total 
Company Average Capital includes all assets except cash, plus capitalized 
leases less non-interest bearing current liabilities.
2.19     "Return on Net Assets" means the Company's or division's 
average Earnings for the Performance Cycle, expressed as a percentage of the 
Company's or a division's average assets for Performance Cycle, determined in 
accordance with Generally Accepted Accounting Principles.
2.20     "Sales Volume" means the average total sales volume per store 
of the Company or one of its divisions for the Performance Cycle, determined 
in accordance with Generally Accepted Accounting Principles. 
2.21     "Spread" means the difference between the Company's or a 
division's ROIC for a Performance Cycle and the Weighted Average Cost of 
Capital.  In practice, it can be used as an alternative method of calculating 
Economic Value Added, by simply multiplying the calculated spread by the 
Average Capital figures.
2.22     "Termination of Employment" means the time when the employee-
employer relationship between the Participant and the Company and its 
Affiliated Companies is terminated for any reason, including, but not limited 
to, a termination by resignation, discharge, death, permanent disability, 
retirement, or the disaffiliation of an Affiliated Company, but excluding any 
such termination where there is a simultaneous reemployment by either the 
Company or one of its Affiliated Companies.
2.23     "Total Sales" means the Company's or a division's net sales 
for the Performance Cycle. 
2.24     "Weighted Average Cost of Capital" (or "WACC") means the 
weighted average of the Company's cost of debt and cost of capital.  The 
weighting is determined by comparing the balance of the Company's debt 
(acquired debt plus capitalized leases) to the balance of the Company's equity 
based upon market value (rather than book value).
3.     Administration of the Plan
3.1     The Plan shall be administered by the Committee, which shall 
consist of no fewer than two members of the Company's Board of Directors, who 
shall be appointed and serve at the pleasure of the Company's Board of 
Directors.  No member of the Company's Board of Directors who is not an 
"outside director" under Code section 162(m) shall serve on the Committee.
3.2     Subject to the provisions of the Plan, the Committee shall have 
exclusive authority to select the Participants, and to determine the target 
Award levels, the times when Awards will be granted, and the Performance Goals 
which must be achieved prior to payment of any Awards.  For each Performance 
Cycle, all actions by the Committee shall be taken by the Determination Date.
3.3     The Committee shall have all discretion and authority necessary 
or appropriate to administer the Plan, including, but not limited to, the 
power to interpret the Plan, to prescribe, amend and rescind rules and 
regulations relating to it, and to make all other determinations necessary or 
advisable in the administration of the Plan, and all such determinations shall 
be final and binding upon all persons having and interest in the Plan.
3.4     A majority of the Committee shall constitute a quorum, and the 
acts of a majority of the members present at a meeting at which the quorum is 
present or any action taken without a meeting by a writing executed by a 
majority of the Committee shall constitute the act of the Committee.
3.5 All expenses and liabilities incurred by the Committee in the 
administration of the Plan shall be borne by the Company.  The Committee may 
employ attorneys, consultants, accountants, or other persons.  The Committee, 
the Company and its officers and directors shall be entitled to rely upon the 
advice, opinion, or valuations of any such persons.  No member of the 
Committee shall be personally liable for any action, determination, or 
interpretation taken or made with respect to the Plan, unless such action, 
determination, or interpretation constitutes criminal misconduct, willful 
negligence or demonstrates bad faith and all members of the Committee shall be 
fully protected by the Company in respect to any such action, determination or 
interpretation.
4.     Eligibility and Participation
The Plan is designed for Officers whose responsibilities significantly 
influence Company results.  Participants shall be selected by the Committee 
prior to or on the Determination Date.  Participation in the Plan is on a 
Performance Cycle basis and in the sole discretion of the Committee.  Thus, an 
Officer who is selected for participation in a given Performance Cycle is in 
no way guaranteed to be selected for participation in any subsequent 
Performance Cycle or Performance Cycles.
5.     Determination of Awards
5.1     Prior to or on the Determination Date, the Committee, in its 
sole discretion shall assign each Participant a target Award expressed as a 
percentage of the Participant's average annual base salary during the 
Performance Cycle.
5.2     On or prior to the Determination Date, the Committee, in its 
sole discretion, shall establish a formula for purposes of determining the 
actual Award (if any) payable to each Participant.  Each formula shall:  (a) 
be in writing; (b) be based on a comparison of actual performance to the 
Performance Goals; (c) provide for the payment of a Participant's target Award 
if the Performance Goals for the Performance Cycle are achieved; and 
(d) provide for an actual Award greater than or less than the Participant's 
target Award, depending upon the extent to which actual performance exceeds or 
falls below the Performance Goals.
5.3     After the end of the each Performance Cycle, the Committee shall 
certify in writing the extent to which the Performance Goals applicable to 
each Participant for the Performance Cycle were achieved or exceeded.  The 
actual Award for each Participant shall be determined by applying the formula 
established pursuant to Section 5.2 of the Plan to the level of actual 
performance that has been certified by the Committee.  However, each 
Participant's actual Award (if any) shall be subject to the maximum provided 
in Section 6.
5.4     No Awards shall be paid to a Participant for a Performance Cycle 
unless the minimum actual performance for the Performance Cycle specified by 
the Committee pursuant to Section 5.2 of the Plan is achieved.
5.5     The Committee, in its sole discretion, may eliminate any 
Participant's Award, or reduce it below that which otherwise would be payable 
in accordance with the Plan.
6.     Maximum Award Payable
For any Performance Cycle, the maximum Award payable to any Participant 
under the Plan shall be $8,000,000.
7.     Payment of Award
7.1 Except as provided in Section 7.2 of the Plan or as otherwise 
determined by the Committee, payment of Awards (if any) for a Performance 
Cycle will be made in cash or its equivalent on or about the first April 1 
following the end of the Performance Cycle.  If the Committee (in its 
discretion) so determines, payment of all or part of an Award to one or more 
Participants may be deferred for a period not to exceed five years after the 
date when payment otherwise would have been made.  Any such deferral shall be 
subject to such rules and procedures as the Committee (in its discretion) 
shall determine.  For example (but not by way of limitation), the Committee 
may determine that a deferred Award shall be forfeited unless the Participant 
remains an Officer through the scheduled payment date. 
7.2     Unless otherwise specifically determined by the Committee, a 
participant actually will be entitled to payment of an Award only if the 
Participant is an Officer on the date of payment (and except to the limited 
extent provided in the following sentence).  If, after the completion of a 
Performance Cycle, a Participant incurs a Termination of Employment due to 
death or permanent disability, the Participant still shall be entitled to the 
payment of any Award for such Performance Cycle otherwise payable to the 
Participant.  In the event an Award is payable to a Participant subsequent to 
the Participant's death, such payment shall be made to the Participant's 
estate.
7.3     The Company shall withhold all applicable income and other taxes 
from any Award payment to any Participant, including any federal, FICA, state 
and local taxes.
7.4     Each Award shall be payable solely from the general assets of 
the Company.  Each Participant's right to payment of an Award (if any) shall 
be solely as an unsecured general creditor of the Company.
8.     Employment Rights
Nothing in the Plan shall confer upon any Participant the right to 
continue in the employ of the Company or its Affiliated Companies or shall 
interfere with or restrict in any way the rights of the Participant's employer 
to discharge or change the terms of employment of any Participant at any time 
for any reason whatsoever, with or without cause.
9.     Effect on Other Plans
The adoption of the Plan shall not affect any other equity or other 
compensation or incentive plan in effect for the Company or any Affiliated 
Company, and the Plan shall not preclude the Company's Board of Directors from 
establishing any other forms of incentive compensation for Officers.
10.     Amendment or Termination of the Plan
The Board, in its sole discretion, may alter, amend, or terminate the 
Plan or any part thereof at any time and for any reason; provided, however, 
that to the extent required to ensure the Plan's qualification under Code 
section 162(m) as "performance-based compensation", any such amendment shall 
be subject to stockholder approval.
11.     Effective Date
The Plan originally was effective as of January 23, 1996. This amended 
and restated Plan is effective as of January 26, 1999, subject to the approval 
of the Plan by a majority of the shares of the Common Stock of the Company 
that are present in person or by proxy and entitled to vote at the 1999 Annual 
Meeting of Stockholders.


                                    THE GAP, INC.
                    Annual Meeting of Shareholders - May 4, 1999
                Proxy Solicited on Behalf of the Board of Directors

The undersigned hereby appoints Donald G. Fisher, Warren R. Hashagen and Anne 
B. Gust, or any of them, each with full power of substitution, as proxies to 
vote, in accordance with the instructions set forth in this Proxy, all shares 
of common stock of The Gap, Inc. which the undersigned is entitled to vote at 
the Annual Meeting of Shareholders to be held on May 4, 1999, and any 
postponements and adjournments thereof.  The proxies are authorized in their 
discretion to vote upon such other business as may properly come before the 
meeting.
        IMPORTANT - This proxy must be signed and dated on the reverse side.
THE SHARES COVERED BY THIS PROXY WILL BE VOTED IN ACCORDANCE WITH THE 
SPECIFICATIONS MADE ON THE REVERSE SIDE.  IF NO CHOICES ARE INDICATED, THE 
SHARES COVERED BY THIS PROXY WILL BE VOTED FOR ALL NOMINEES LISTED ON THE 
REVERSE SIDE, FOR PROPOSAL 2, FOR PROPOSAL 3, FOR PROPOSAL 4 AND, WITH 
RESPECT TO ANY OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING, IN 
ACCORDANCE WITH THE DISCRETION OF THE PROXIES.


                                   THE GAP, INC.
        PLEASE MARK IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY


1.  Election of Directors, Nominees:          FOR   WITHHOLD     FOR ALL
    Adrian D. P. Bellamy, Evan S. Dobelle,    ALL     ALL    (EXCEPT NOMINEES
    Millard S. Drexler, Donald G. Fisher,                    WRITTEN BELOW)
    Doris F. Fisher, Robert J. Fisher,       [   ]    [   ]        [   ]
    Glenda A. Hatchett, John M. Lillie,
    Charles R. Schwab, Brooks Walker, Jr.,
    Sergio S. Zyman

                                                                        


2.  Approve the Amended and Restated Certificate    FOR   AGAINST   ABSTAIN
    of Incorporation to increase the number of     [   ]   [   ]    [   ]
    authorized shares of Common Stock of 
    The Gap, Inc. from    1,500,000,000 to 
    2,300,000,000.


3.  Approve the Executive Long-Term Cash Award       FOR   AGAINST   ABSTAIN
    Performance Plan                                [   ]   [   ]     [   ]


4.  Ratify the appointment of Deloitte & Touche LLP   FOR   AGAINST   ABSTAIN
    as independent auditors.                         [   ]   [   ]     [   ]



Date:                                            , 1999


 (Signature)


 (Signature)
NOTE:  Please sign exactly as name appears hereon.  Joint owners should each 
sign.  When signing as attorney, executor, administrator, trustee or 
guardian, please give full title as such.  If a corporation, please sign in 
full corporate name by President or other authorized officer.  If a 
partnership, please sign in partnership name by authorized person.




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