HARCOURT GENERAL INC
SC 13E4, 1995-03-15
DEPARTMENT STORES
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<PAGE>   1
 
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- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
                                 SCHEDULE 13E-4
 
                         ISSUER TENDER OFFER STATEMENT
                         (PURSUANT TO SECTION 13(e)(1)
                    OF THE SECURITIES EXCHANGE ACT OF 1934)
 
                             HARCOURT GENERAL, INC.
                  (Name Of Issuer and Person Filing Statement)
 
                    COMMON STOCK, PAR VALUE $1.00 PER SHARE
                         (Title Of Class of Securities)
 
                                   41163G101
                     (CUSIP Number Of Class Of Securities)
 
                              ERIC P. GELLER, ESQ.
                             SENIOR VICE PRESIDENT,
                         GENERAL COUNSEL AND SECRETARY
                             HARCOURT GENERAL, INC.
                               27 BOYLSTON STREET
                       CHESTNUT HILL, MASSACHUSETTS 02167
                                 (617) 232-8200
  (Name, Address and Telephone Number of Person Authorized To Receive Notices
          and Communications On Behalf Of The Person Filing Statement)
                            ------------------------
 
                                   COPIES TO:
 
                            Robert L. Friedman, Esq.
                              John G. Finley, Esq.
                           SIMPSON THACHER & BARTLETT
                              425 Lexington Avenue
                         New York, New York 10017-3954
                                 (212) 455-2000
                            ------------------------
 
                                 MARCH 15, 1995
     (Date Tender Offer First Published, Sent Or Given To Security Holders)
 
                            ------------------------
 
                           CALCULATION OF FILING FEE
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                                                                           <C>
Transaction Valuation.......................................................  $207,500,000*
Amount of Filing Fee........................................................  $     41,500
</TABLE>
 
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- --------------------------------------------------------------------------------
* Based upon purchase of 5,000,000 shares at $41.50 per share.
 
/ / Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
    and identify the filing with which the offsetting fee was previously paid.
    Identify the previous filing by registration statement number, or the form
    or schedule and the date of its filing.
 
<TABLE>
<S>                         <C>     <C>             <C>
Amount Previously Paid:     N/A     Filing Party:   N/A
Form Or Registration No.:   N/A     Date Filed:     N/A
</TABLE>
 
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<PAGE>   2
 
ITEM 1. SECURITY AND ISSUER
 
     (a) The name of the Issuer is Harcourt General, Inc., a Delaware
corporation (the "Company"), which has its principal executive offices at 27
Boylston Street, Chestnut Hill, Massachusetts 02167.
 
     (b) This Schedule 13E-4 relates to the offer by the Company to purchase
5,000,000 shares (or such lesser number of shares as are properly tendered and
not withdrawn) of Common Stock, par value $1.00 per share, of the Company (the
"Shares" or the "Common Stock") at a price, net to the seller in cash, not
greater than $41.50 nor less than $36.00 per Share, to be selected by the
Company, taking into account the number of Shares so tendered and the prices
specified by tendering stockholders of the Shares, that will allow the Company
to buy 5,000,000 Shares (or such lesser number as are properly tendered and not
withdrawn) at prices not greater than $41.50 nor less than $36.00, upon the
terms and subject to the conditions set forth in the Offer to Purchase dated
March 15, 1995 (the "Offer to Purchase"), and in the related Letter of
Transmittal (which together constitute the "Offer"), copies of which are
attached hereto as Exhibits (a)(1) and (a)(2), respectively. The Offer is being
made to all holders of Shares, including officers, directors, and affiliates of
the Company. The information set forth in "Introduction," "Section 1. Number of
Shares; Proration," "Section 11. Shares Outstanding and Significant
Stockholders; Certain Effects of the Offer," "Section 13. Interest of Directors
and Executive Officers; Transactions and Arrangements Concerning the Shares" and
"Section 16. Extension of the Offer; Termination; Amendments" of the Offer to
Purchase is incorporated herein by reference.
 
     (c) The Shares are listed and principally traded on the New York Stock
Exchange (the "NYSE"). The information set forth in the "Introduction" and
"Section 8. Price Range of Shares; Dividends" of the Offer to Purchase is
incorporated herein by reference.
 
     (d) This statement is being filed by the Issuer.
 
ITEM 2. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.
 
     (a) - (b) The information set forth in "Section 10. Source and Amount of
Funds" of the Offer to Purchase is incorporated herein by reference.
 
ITEM 3. PURPOSE OF THE TENDER OFFER AND PLANS OR PROPOSALS OF THE ISSUER OR
        AFFILIATE
 
     (a) - (j) The information set forth in the "Introduction," "Section 9.
Purpose of the Offer," "Section 11. Shares Outstanding and Significant
Stockholders; Certain Effects of the Offer," "Section 12. Certain Information
Concerning the Company" and "Section 13. Interest of Directors and Executive
Officers; Transactions and Arrangements Concerning the Shares" of the Offer to
Purchase is incorporated herein by reference.
 
ITEM 4. INTEREST IN SECURITIES OF THE ISSUER.
 
     The information set forth in "Section 13. Interest of Directors and
Executive Officers; Transactions and Arrangements Concerning the Shares" of the
Offer to Purchase is incorporated herein by reference.
 
ITEM 5. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
        THE ISSUER'S SECURITIES.
 
     The information set forth in the "Introduction," "Section 9. Purpose of the
Offer," "Section 11. Shares Outstanding and Significant Stockholders; Certain
Effects of the Offer" and "Section 13. Interest of Directors and Executive
Officers; Transactions and Arrangements Concerning the Shares" of the Offer to
Purchase is incorporated herein by reference.
 
ITEM 6. PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED.
 
     The information set forth in "Section 17. Fees and Expenses" of the Offer
to Purchase is incorporated herein by reference.
<PAGE>   3
 
ITEM 7. FINANCIAL INFORMATION.
 
     (a) - (b) The financial information set forth in "Section 12. Certain
Information Concerning the Company" of the Offer to Purchase is incorporated
herein by reference.
 
ITEM 8. ADDITIONAL INFORMATION
 
     (a) The information set forth in "Section 12. Certain Information
Concerning the Company" of the Offer to Purchase is incorporated herein by
reference.
 
     (b) The information set forth in "Section 14. Certain Legal Matters;
Regulatory Approvals" of the Offer to Purchase is incorporated herein by
reference.
 
     (c) The information set forth in "Section 11. Shares Outstanding and
Significant Stockholders; Certain Effects of the Offer" of the Offer to Purchase
is incorporated herein by reference.
 
     (d) Not applicable.
 
     (e) Reference is hereby made to the Offer to Purchase and the related
Letter of Transmittal, copies of which are attached hereto as Exhibits (a)(1)
and (a)(2), respectively, and incorporated in their entirety herein by
reference.
 
ITEM 9. MATERIAL TO BE FILED AS EXHIBITS
 
<TABLE>
<CAPTION>
EXHIBIT NO.                                      DESCRIPTION
- -----------   ----------------------------------------------------------------------------------
<S>           <C>
(a)(1)        Form of Offer to Purchase dated March 15, 1995.
(a)(2)        Form of Letter of Transmittal.
(a)(3)        Form of Notice of Guaranteed Delivery.
(a)(4)        Form of letter to brokers, dealers, commercial banks, trust companies and other
              nominees dated March 15, 1995.
(a)(5)        Form of letter to clients who are common stockholders for use by brokers, dealers,
              commercial banks, trust companies and other nominees dated March 15, 1995.
(a)(6)        Form of letter to clients who are Series A Cumulative Convertible stockholders for
              use by brokers, dealers, commercial banks, trust companies and other nominees
              dated March 15, 1995.
(a)(7)        Form of letter to stockholders from the President and Chief Executive Officer and
              the Chairman of the Company dated March 15, 1995.
(a)(8)        Form of letter to stockholders of Class B Stock from the President and Chief
              Executive Officer and the Chairman of the Company dated March 15, 1995.
(a)(9)        Form of letter to stockholders of Series A Cumulative Convertible Stock from the
              President and Chief Executive Officer and the Chairman of the Company dated March
              15, 1995.
(a)(10)       Form of Summary Advertisement dated March 15, 1995.
(a)(11)       Form of Guidelines for Certification of Taxpayer Identification Number on
              Substitute Form W-9.
(a)(12)       Form of Press Release dated March 10, 1995.
(a)(13)       Form of Notice of Conversion to Accompany Shares of Class B Stock.
(a)(14)       Form of Notice of Conversion to Accompany Shares of Series A Cumulative
              Convertible Stock.
(b)           Not applicable.
(c)           Not applicable.
(d)           Not applicable.
(e)           Not applicable.
(f)           Not applicable.
</TABLE>
 
                                        2
<PAGE>   4
 
                                   SIGNATURES
 
     After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
 
                                          HARCOURT GENERAL, INC.
 
                                          By: /s/ ERIC P. GELLER, ESQ.
                                            ------------------------------------
                                              Eric P. Geller, Esq.
                                              Senior Vice President,
                                                General Counsel and
                                                Secretary
 
Dated: March 15, 1995
<PAGE>   5
 
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
EXHIBIT NO.                                  DESCRIPTION                                 PAGE NO.
- -----------   -------------------------------------------------------------------------  --------
<S>           <C>                                                                        <C>
(a)(1)        Form of Offer to Purchase dated March 15, 1995.
(a)(2)        Form of Letter of Transmittal.
(a)(3)        Form of Notice of Guaranteed Delivery.
(a)(4)        Form of letter to brokers, dealers, commercial banks, trust companies and
              other nominees dated March 15, 1995.
(a)(5)        Form of letter to clients who are common stockholders for use by brokers,
              dealers, commercial banks, trust companies and other nominees dated March
              15, 1995.
(a)(6)        Form of letter to clients who are Series A Cumulative Convertible
              stockholders for use by brokers, dealers, commercial banks, trust
              companies and other nominees dated March 15, 1995.
(a)(7)        Form of letter to stockholders from the President and Chief Executive
              Officer and the Chairman of the Company dated March 15, 1995.
(a)(8)        Form of letter to stockholders of Class B Stock from the President and
              Chief Executive Officer and the Chairman of the Company dated March 15,
              1995.
(a)(9)        Form of letter to stockholders of Series A Cumulative Convertible Stock
              from the President and Chief Executive Officer and the Chairman of the
              Company dated March 15, 1995.
(a)(10)       Form of Summary Advertisement dated March 15, 1995.
(a)(11)       Form of Guidelines for Certification of Taxpayer Identification Number on
              Substitute Form W-9.
(a)(12)       Form of Press Release dated March 10, 1995.
(a)(13)       Form of Notice of Conversion to Accompany Shares of Class B Stock.
(a)(14)       Form of Notice of Conversion to Accompany Shares of Series A Cumulative
              Convertible Stock.
(b)           Not applicable.
(c)           Not applicable.
(d)           Not applicable.
(e)           Not applicable.
(f)           Not applicable.
</TABLE>

<PAGE>   1
 
                             HARCOURT GENERAL, INC.
 
                           OFFER TO PURCHASE FOR CASH
                   UP TO 5,000,000 SHARES OF ITS COMMON STOCK
- ------------------------------------------------------------------------------- 
THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT, NEW
YORK CITY TIME, ON TUESDAY, APRIL 11, 1995, UNLESS THE OFFER IS EXTENDED.
- ------------------------------------------------------------------------------- 
     Harcourt General, Inc., a Delaware corporation (the "Company"), hereby
invites its stockholders to tender shares of its Common Stock, par value $1.00
per share (the "Shares" or the "Common Stock"), to the Company at prices, net to
the seller in cash, not greater than $41.50 nor less than $36.00 per Share,
specified by such stockholders upon the terms and subject to the conditions set
forth in this Offer to Purchase and in the related Letter of Transmittal (which
together constitute the "Offer"). The Company will, upon the terms and subject
to the conditions of the Offer, determine a single price per Share that it will
pay for the Shares (the "Purchase Price") properly tendered and not withdrawn
pursuant to the Offer, taking into account the number of Shares so tendered and
the prices specified by tendering stockholders of the Shares that will allow it
to buy 5,000,000 Shares (or such lesser number of Shares as are properly
tendered and not withdrawn) at prices not greater than $41.50 nor less than
$36.00 pursuant to the Offer. All Shares properly tendered at prices at or below
the Purchase Price and not withdrawn will be purchased at the Purchase Price,
net to the seller in cash, upon the terms and subject to the conditions of the
Offer, including the proration terms hereof.
 
     THE OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED OF) EITHER
THE COMPANY'S CLASS B STOCK, PAR VALUE $1.00 PER SHARE (THE "CLASS B STOCK"), OR
THE COMPANY'S SERIES A CUMULATIVE CONVERTIBLE STOCK, PAR VALUE $1.00 PER SHARE
(THE "SERIES A STOCK"). HOLDERS OF EITHER THE CLASS B STOCK OR THE SERIES A
STOCK WHO WISH TO PARTICIPATE IN THE OFFER MUST CONVERT SUCH CLASS B STOCK OR
SERIES A STOCK IN ACCORDANCE WITH THEIR RESPECTIVE TERMS AND PROVISIONS AND
TENDER THE SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION IN ACCORDANCE WITH
THE TERMS AND CONDITIONS OF THE OFFER PRIOR TO THE EXPIRATION THEREOF. SEE
SECTION 4.
 
     Shares tendered and purchased by the Company will not receive or otherwise
be entitled to the regular quarterly cash dividend of $.16 per Share to be paid
by the Company on April 28, 1995 to holders of record on April 22, 1995, unless
the Offer is extended beyond April 22, 1995 for any reason whatsoever. Shares
which are tendered but not purchased as a result of proration or otherwise will
remain entitled to receipt of the dividend to be paid on April 28, 1995. See
Section 8.
 
     THE OFFER IS NOT CONDITIONED UPON ANY MINIMUM NUMBER OF SHARES BEING
TENDERED. THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE
SECTION 7.
 
     The Shares are listed and principally traded on the New York Stock
Exchange, Inc. (the "NYSE") under the symbol "H". On March 9, 1995, the last
full trading day on the NYSE prior to the announcement of the Offer, the closing
per Share sales price as reported on the NYSE Composite Tape was $37 3/4. On
March 14, 1995, the last full trading day on the NYSE prior to the commencement
of the Offer, the closing per Share sales price as reported on the NYSE
Composite Tape was $39 7/8. STOCKHOLDERS ARE URGED TO OBTAIN CURRENT MARKET
QUOTATIONS FOR THE SHARES. SEE SECTION 8.
 
     NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION TO
STOCKHOLDERS AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING SHARES. NO
DIRECTOR OR EXECUTIVE OFFICER OF THE COMPANY, OR MEMBER OF THE SMITH FAMILY
GROUP, INTENDS TO TENDER ANY SHARES PURSUANT TO THE OFFER, EXCEPT THAT JEFFREY
R. LURIE, A MEMBER OF THE SMITH FAMILY GROUP, HAS INFORMED THE COMPANY THAT HE
MAY TENDER UP TO 510,640 SHARES PURSUANT TO THE OFFER. MR. LURIE MAY, HOWEVER,
SELL ANY OR ALL OF THESE SHARES IN THE OPEN MARKET RATHER THAN PURSUANT TO THE
OFFER. SEE SECTION 11. STOCKHOLDERS MUST MAKE THEIR OWN DECISIONS WHETHER TO
TENDER SHARES AND, IF SO, HOW MANY SHARES TO TENDER AND THE PRICE OR PRICES AT
WHICH SHARES SHOULD BE TENDERED.
 
                             ---------------------
 
                      THE DEALER MANAGER FOR THE OFFER IS:
 
                              SALOMON BROTHERS INC
                             ---------------------
 
March 15, 1995.
<PAGE>   2
 
                                   IMPORTANT
 
     Any stockholder desiring to tender all or any portion of his or her Shares
should either (1) complete and sign the Letter of Transmittal, or a facsimile
thereof, in accordance with the instructions in the Letter of Transmittal and
deliver it and all other required documents to The First National Bank of Boston
(the "Depositary") and either mail or deliver the stock certificates for such
Shares to the Depositary or follow the procedure for book-entry delivery set
forth in Section 3, or (2) request his or her broker, dealer, commercial bank,
trust company or other nominee to effect the transaction for him or her.
Stockholders having Shares registered in the name of a broker, dealer,
commercial bank, trust company or other nominee should contact such person or
institution if they desire to tender such Shares. Stockholders desiring to
tender Shares and whose certificates for such Shares are not immediately
available or who cannot comply with the procedure for book-entry transfer by the
expiration of the Offer must tender such Shares by following the procedures for
guaranteed delivery set forth in Section 3. STOCKHOLDERS MUST PROPERLY COMPLETE
THE LETTER OF TRANSMITTAL INCLUDING THE SECTION OF THE LETTER OF TRANSMITTAL
RELATING TO THE PRICE AT WHICH THEY ARE TENDERING SHARES IN ORDER TO EFFECT A
VALID TENDER OF THEIR SHARES.
 
     Questions and requests for assistance may be directed to the Information
Agent or the Dealer Manager at their respective addresses and telephone numbers
set forth on the back cover of this Offer to Purchase. Additional copies of this
Offer to Purchase, the Letter of Transmittal or the Notice of Guaranteed
Delivery may be obtained from the Information Agent.
 
                             ---------------------
 
                                        2
<PAGE>   3
 
     THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO MAKE ANY RECOMMENDATION ON
BEHALF OF THE COMPANY AS TO WHETHER STOCKHOLDERS SHOULD TENDER OR REFRAIN FROM
TENDERING SHARES PURSUANT TO THE OFFER. THE COMPANY HAS NOT AUTHORIZED ANY
PERSON TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATION IN CONNECTION WITH
THE OFFER OTHER THAN THOSE CONTAINED IN THIS OFFER TO PURCHASE OR IN THE LETTER
OF TRANSMITTAL. IF GIVEN OR MADE, ANY SUCH RECOMMENDATION OR ANY SUCH
INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY THE COMPANY.
                             ---------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                      SECTION                                           PAGES
- ------------------------------------------------------------------------------------    -----
<S>   <C>                                                                               <C>
INTRODUCTION........................................................................       5
PURPOSE OF THE OFFER................................................................       6
  1.  NUMBER OF SHARES; PRORATION...................................................       6
  2.  TENDERS BY HOLDERS OF FEWER THAN 100 SHARES...................................       8
  3.  PROCEDURE FOR TENDERING SHARES................................................       8
      PROPER TENDER OF SHARES.......................................................       8
      BOOK-ENTRY DELIVERY...........................................................       9
      SIGNATURE GUARANTEES..........................................................       9
      METHOD OF DELIVERY............................................................       9
      FEDERAL INCOME TAX WITHHOLDING................................................       9
      GUARANTEED DELIVERY...........................................................      10
      DIVIDEND REINVESTMENT PLAN....................................................      10
      DETERMINATION OF VALIDITY; REJECTION OF SHARES; WAIVER OF   DEFECTS; NO
      OBLIGATION TO GIVE NOTICE OF DEFECTS..........................................      10
      TENDER CONSTITUTES AN AGREEMENT...............................................      11
  4.  CLASS B STOCK AND SERIES A STOCK -- PROVISIONS FOR CONVERSION.................      11
      BOOK-ENTRY DELIVERY...........................................................      12
      SIGNATURE GUARANTEES..........................................................      12
      METHOD OF DELIVERY............................................................      13
  5.  WITHDRAWAL RIGHTS.............................................................      13
  6.  ACCEPTANCE FOR PAYMENT AND PAYMENT FOR SHARES.................................      14
  7.  CERTAIN CONDITIONS OF THE OFFER...............................................      14
  8.  PRICE RANGE OF SHARES; DIVIDENDS..............................................      16
  9.  PURPOSE OF THE OFFER..........................................................      17
 10.  SOURCE AND AMOUNT OF FUNDS....................................................      17
 11.  SHARES OUTSTANDING AND SIGNIFICANT STOCKHOLDERS; CERTAIN   EFFECTS OF THE
      OFFER.........................................................................      17
 12.  CERTAIN INFORMATION CONCERNING THE COMPANY....................................      19
      GENERAL.......................................................................      19
      PUBLISHING....................................................................      19
      SPECIALTY RETAILING...........................................................      19
      PROFESSIONAL SERVICES.........................................................      20
      DISCONTINUED OPERATIONS.......................................................      20
      SUMMARY HISTORICAL FINANCIAL INFORMATION......................................      21
      UNAUDITED PRO FORMA FINANCIAL INFORMATION.....................................      22
      ADDITIONAL INFORMATION........................................................      23
</TABLE>
 
                                        3
<PAGE>   4
 
<TABLE>
<CAPTION>
                                      SECTION                                           PAGES
- ------------------------------------------------------------------------------------    -----
<S>   <C>                                                                               <C>
 13.  INTEREST OF DIRECTORS AND EXECUTIVE OFFICERS; TRANSACTIONS AND  ARRANGEMENTS
      CONCERNING THE SHARES.........................................................      23
 14.  CERTAIN LEGAL MATTERS; REGULATORY APPROVALS...................................      24
 15.  CERTAIN FEDERAL INCOME TAX CONSEQUENCES.......................................      24
      IN GENERAL....................................................................      24
      CONVERSION....................................................................      24
      TREATMENT AS A SALE OR EXCHANGE...............................................      24
      TREATMENT AS A DIVIDEND.......................................................      25
      CONSTRUCTIVE OWNERSHIP OF STOCK...............................................      25
      THE SECTION 302 TESTS.........................................................      25
      SPECIAL RULES FOR CORPORATE STOCKHOLDERS......................................      26
      TAX RATES.....................................................................      26
      BACKUP WITHHOLDING............................................................      26
      FOREIGN STOCKHOLDERS..........................................................      26
 16.  EXTENSION OF THE OFFER; TERMINATION; AMENDMENTS...............................      27
 17.  FEES AND EXPENSES.............................................................      27
 18.  MISCELLANEOUS.................................................................      28
</TABLE>
 
                                        4
<PAGE>   5
 
TO THE HOLDERS OF COMMON STOCK OF HARCOURT GENERAL, INC.:
 
                                  INTRODUCTION
 
     The Company hereby invites its stockholders to tender shares of its Common
Stock, par value $1.00 per share (the "Shares"), to the Company at prices, net
to the seller in cash, not greater than $41.50 nor less than $36.00 per Share,
specified by such stockholders upon the terms and conditions set forth in this
Offer to Purchase and in the related Letter of Transmittal (which together
constitute the "Offer"). The Company will, upon the terms and subject to the
conditions of the Offer, determine a single price per Share that it will pay for
the Shares (the "Purchase Price") properly tendered and not withdrawn pursuant
to the Offer, taking into account the number of Shares so tendered and the
prices specified by tendering stockholders that will allow it to buy 5,000,000
Shares (or such lesser number of Shares as are properly tendered and not
withdrawn) at prices not greater than $41.50 nor less than $36.00 pursuant to
the Offer. All Shares properly tendered and not withdrawn at prices at or below
the Purchase Price prior to the Expiration Date (as defined in Section 1) will
be purchased at the Purchase Price, net to the seller in cash, upon the terms
and subject to the conditions of the Offer, including the proration terms
described below. See Section 1.
 
     THE OFFER IS NOT CONDITIONED UPON ANY MINIMUM NUMBER OF SHARES BEING
TENDERED. THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE
SECTION 7.
 
     NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION TO
STOCKHOLDERS AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING SHARES. NO
DIRECTOR OR EXECUTIVE OFFICER OF THE COMPANY, OR MEMBER OF THE SMITH FAMILY
GROUP, INTENDS TO TENDER ANY SHARES PURSUANT TO THE OFFER, EXCEPT THAT JEFFREY
R. LURIE, A MEMBER OF THE SMITH FAMILY GROUP, HAS INFORMED THE COMPANY THAT HE
MAY TENDER UP TO 510,640 SHARES PURSUANT TO THE OFFER. MR. LURIE MAY, HOWEVER,
SELL ANY OR ALL OF THESE SHARES IN THE OPEN MARKET RATHER THAN PURSUANT TO THE
OFFER. SEE SECTION 11. STOCKHOLDERS MUST MAKE THEIR OWN DECISIONS WHETHER TO
TENDER SHARES AND, IF SO, HOW MANY SHARES TO TENDER AND THE PRICE OR PRICES AT
WHICH SHARES SHOULD BE TENDERED.
 
     Each stockholder who has properly tendered (and not withdrawn) Shares at or
below the Purchase Price will receive the Purchase Price, net to the stockholder
in cash, for all Shares purchased, upon the terms and subject to the conditions
of the Offer, including the provisions relating to proration described herein.
If, prior to the Expiration Date, more than 5,000,000 Shares (or such greater
number of Shares as the Company may elect to purchase) are properly tendered and
not withdrawn, the Company will, upon the terms and subject to the conditions of
the Offer, accept Shares for purchase first from Odd Lot Owners (as defined in
Section 2) who properly tender Shares at or below the Purchase Price and then on
a pro rata basis from other stockholders whose Shares are properly tendered at
or below the Purchase Price and not withdrawn. The Company will return all
Shares not purchased, including Shares not purchased because of proration.
Tendering stockholders will not be obligated to pay brokerage fees or
commissions or, except as set forth in Instruction 7 of the Letter of
Transmittal, stock transfer taxes on the purchase of Shares by the Company
pursuant to the Offer. The Company will pay all fees and expenses of the
Depositary, MacKenzie Partners, Inc. (the "Information Agent") and Salomon
Brothers Inc (the "Dealer Manager") in connection with the Offer.
 
     As of March 10, 1995, there were 56,634,663 Shares outstanding. The
5,000,000 Shares that the Company is offering to purchase represent
approximately 6.3% of the Company's currently outstanding equity securities at
March 10, 1995 and approximately 8.8% of the Shares outstanding as of such date.
The Shares are listed and principally traded on the NYSE under the symbol "H".
On March 9, 1995, the last full trading day on the NYSE prior to the
announcement of the Offer, the closing per Share sales price as reported on the
NYSE Composite Tape was $37 3/4. On March 14, 1995, the last full trading day on
the NYSE prior to the commencement of the Offer, the closing per Share sales
price as reported on the NYSE Composite Tape was $39 7/8. STOCKHOLDERS ARE URGED
TO OBTAIN CURRENT MARKET QUOTATIONS FOR THE SHARES. SEE SECTION 8.
 
                                        5
<PAGE>   6
 
     THE OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED OF) EITHER
THE COMPANY'S CLASS B STOCK, PAR VALUE $1.00 PER SHARE (THE "CLASS B STOCK"), OR
THE COMPANY'S SERIES A CUMULATIVE CONVERTIBLE STOCK, PAR VALUE $1.00 PER SHARE
(THE "SERIES A STOCK"). EACH SHARE OF CLASS B STOCK IS CONVERTIBLE AT ANY TIME
INTO ONE SHARE OF COMMON STOCK, AND EACH SHARE OF SERIES A STOCK IS CONVERTIBLE
AT ANY TIME INTO 1.1 SHARES OF COMMON STOCK, SUBJECT TO ADJUSTMENT IN CERTAIN
EVENTS. SEE SECTION 4. HOLDERS OF EITHER THE CLASS B STOCK OR THE SERIES A STOCK
WHO WISH TO PARTICIPATE IN THE OFFER MUST CONVERT SUCH CLASS B STOCK OR SERIES A
STOCK IN ACCORDANCE WITH THEIR RESPECTIVE TERMS AND PROVISIONS AND TENDER THE
SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION IN ACCORDANCE WITH THE TERMS AND
CONDITIONS OF THE OFFER PRIOR TO THE EXPIRATION THEREOF. TO THE EXTENT THAT
EITHER CLASS B STOCK OR SERIES A STOCK IS CONVERTED INTO SHARES OF COMMON STOCK,
BUT THE RESULTING SHARES OF COMMON STOCK ARE NOT PURCHASED PURSUANT TO THE OFFER
(WHETHER BECAUSE THE OFFER IS TERMINATED OR WITHDRAWN, OR BY REASON OF PRORATION
OR OTHERWISE), HOLDERS OF CLASS B STOCK OR SERIES A STOCK SO CONVERTED WILL HAVE
LOST ALL PREFERENTIAL RIGHTS AS HOLDERS OF CLASS B STOCK OR SERIES A STOCK,
RESPECTIVELY, AS COMPARED TO SHARES OF COMMON STOCK AND ALL RIGHTS TO DIVIDENDS
IN RESPECT OF THE SHARES OF CLASS B STOCK OR SERIES A STOCK, RESPECTIVELY. A
CONVERSION OF EITHER THE CLASS B STOCK OR THE SERIES A STOCK INTO SHARES OF
COMMON STOCK CANNOT BE REVOKED UNDER ANY CIRCUMSTANCES, INCLUDING A WITHDRAWAL
OF SHARES OF COMMON STOCK TENDERED PURSUANT TO THE OFFER OR THE EXPIRATION OR
TERMINATION OF THE OFFER WITHOUT THE PURCHASE OF ANY OF THE SHARES OF COMMON
STOCK PURSUANT THERETO.
 
     ANY HOLDER OF CLASS B STOCK OR SERIES A STOCK WHO WISHES TO CONVERT HIS OR
HER SHARES AND PARTICIPATE IN THE OFFER MAY TAKE ADVANTAGE OF THE PROCEDURES
THAT ARE AVAILABLE FOR A HOLDER TO CONVERT THE CLASS B STOCK OR THE SERIES A
STOCK AND CONCURRENTLY TENDER THE UNDERLYING SHARES OF COMMON STOCK AS SET FORTH
IN SECTION 4. NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY
RECOMMENDATION TO STOCKHOLDERS AS TO WHETHER TO CONVERT ANY OR ALL SUCH CLASS B
STOCK OR SERIES A STOCK AND TENDER ALL SHARES OF COMMON STOCK ISSUABLE UPON SUCH
CONVERSION.
 
                              PURPOSE OF THE OFFER
 
     Over the past several years, the Company's operations have generated
substantial cash, resulting in a strong balance sheet with substantial borrowing
capacity. In addition, the Company sold its insurance businesses on October 31,
1994, realizing after-tax cash proceeds of approximately $375 million. The
Company continues to consider potential acquisitions as a use of its cash
balances, but major acquisitions have not been available at prices the Company
believes would result in attractive returns for its stockholders. Even after
this share repurchase is completed, the Company will have adequate cash balances
as well as ready access to other sources of capital sufficient to pursue
attractive acquisition opportunities that might become available. Therefore, the
Board of Directors believes that the purchase of Shares is an attractive use of
a portion of the Company's available cash on behalf of its stockholders, and is
consistent with the Company's long-term corporate goal of increasing stockholder
value.
 
1.  NUMBER OF SHARES; PRORATION
 
     Upon the terms and subject to the conditions of the Offer, the Company will
accept for payment and purchase 5,000,000 Shares or such lesser number of Shares
as are properly tendered on or prior to the Expiration Date (and not withdrawn
in accordance with Section 5) at a price (determined in the manner set forth
below) not greater than $41.50 nor less than $36.00 per Share. The term
"Expiration Date" means 12:00
 
                                        6
<PAGE>   7
 
Midnight, New York City time, on Tuesday, April 11, 1995, unless the Company, in
its sole discretion, shall have extended the period of time during which the
Offer is open, in which event the term "Expiration Date" shall refer to the
latest time and date at which the Offer, as so extended by the Company, shall
expire. For a description of the Company's right to extend the period of time
during which the Offer is open, and to delay, terminate or amend the Offer, see
Section 16. If the Offer is oversubscribed, Shares tendered prior to the
Expiration Date will be subject to proration. The proration period also expires
on the Expiration Date.
 
     The Company will, upon the terms and subject to the conditions of the
Offer, determine a single Purchase Price, taking into account the number of
Shares so tendered and the prices specified by tendering stockholders that will
allow it to buy 5,000,000 Shares (or such lesser number as are properly tendered
and not withdrawn) at prices not greater than $41.50 nor less than $36.00 per
Share pursuant to the Offer.
 
     All Shares purchased pursuant to the Offer will be purchased at the
Purchase Price. All Shares not purchased pursuant to the Offer, including Shares
tendered at prices greater than the Purchase Price and Shares not purchased
because of proration or otherwise, will be returned to the tendering
stockholders at the Company's expense as promptly as practicable.
 
     If the number of Shares properly tendered prior to the Expiration Date (and
not withdrawn in accordance with Section 5) at prices not greater than $41.50
nor less than $36.00 per Share is less than or equal to 5,000,000 Shares (or
such greater number of Shares as the Company may elect to purchase pursuant to
the Offer), the Company will, upon the terms and subject to the conditions of
the Offer, purchase at the Purchase Price all Shares so tendered.
 
     Upon the terms and subject to the conditions of the Offer, in the event
that prior to the Expiration Date more than 5,000,000 Shares (or such greater
number of Shares as the Company elects to purchase) are properly tendered and
not withdrawn at or below the Purchase Price, the Company will accept Shares for
purchase in the following order of priority:
 
          (a) first, all Shares properly tendered at or below the Purchase Price
     prior to the Expiration Date (and not withdrawn) by any Odd Lot Owner (as
     defined in Section 2), including any Shares held by such Odd Lot Owner in
     the Company's Dividend Reinvestment Plan referred to in Section 3, who:
 
             (1) tenders all Shares beneficially owned by such Odd Lot Owner at
        or below the Purchase Price (partial tenders will not qualify for this
        preference); and
 
             (2) completes the section entitled "Odd Lots" on the Letter of
        Transmittal and, if applicable, on the Notice of Guaranteed Delivery;
        and
 
          (b) then, after purchase of all of the foregoing Shares, all other
     Shares properly tendered at or below the Purchase Price, before the
     Expiration Date (and not withdrawn), on a pro rata basis, if necessary
     (with adjustments to avoid purchases of fractional Shares).
 
     In the event that proration of tendered Shares is required, the Company
will determine the final proration factor as promptly as practicable after the
Expiration Date. Proration for each stockholder tendering Shares other than Odd
Lot Owners shall be based on the ratio of the number of Shares tendered by such
stockholder to the total number of Shares tendered by all stockholders other
than Odd Lot Owners at or below the Purchase Price. Although the Company does
not expect to be able to announce the final results of such proration until
approximately seven NYSE trading days after the Expiration Date, it will
announce preliminary results of proration by press release as promptly as
practicable after the Expiration Date. Stockholders may obtain such preliminary
information from the Information Agent and may be able to obtain such
information from their brokers.
 
     As described in Section 15, the number of Shares that the Company will
purchase from a stockholder may affect the federal income tax consequences to
the stockholder of such purchase and therefore may be relevant to a
stockholder's decision whether to tender Shares. Each stockholder will be
afforded the opportunity to designate in the Letter of Transmittal the order of
priority in which Shares owned are to be purchased.
 
                                        7
<PAGE>   8
 
     THE COMPANY RESERVES THE RIGHT, IN ITS SOLE DISCRETION, TO PURCHASE
ADDITIONAL SHARES PURSUANT TO THE OFFER. If (i) the Company increases or
decreases the price to be paid for Shares, increases the number of Shares being
sought and such increase in the number of Shares being sought exceeds 2% of the
outstanding Shares or decreases the number of Shares being sought and (ii) the
Offer is scheduled to expire at any time earlier than the expiration of a period
ending on the tenth business day from, and including, the date that notice of
such increase or decrease is first published, sent or given in the manner
described in Section 16, the Offer will be extended until the expiration of ten
business days from the date of publication of such notice. For purposes of the
Offer, a "business day" means any day other than a Saturday, Sunday or federal
holiday and consists of the time period from 12:01 A.M. through 12:00 Midnight,
New York City time.
 
2.  TENDERS BY HOLDERS OF FEWER THAN 100 SHARES
 
     For purposes of the Offer, the term "Odd Lots" means all Shares properly
tendered, in accordance with the procedures set forth in Section 3, by the
Expiration Date and not withdrawn, by or on behalf of stockholders ("Odd Lot
Owners") who beneficially hold, as of the close of business on the Expiration
Date, fewer than 100 Shares (after giving effect to the conversion of Class B
Stock or Series A Stock into Shares and including any Shares held by such Odd
Lot Owners in the Company's Dividend Reinvestment Plan referred to in Section
3). As set forth above, Odd Lots will be accepted for purchase before any
proration. IN ORDER TO QUALIFY FOR THIS PREFERENCE, AN ODD LOT OWNER MUST
PROPERLY TENDER ALL SHARES BENEFICIALLY OWNED BY HIM OR HER. PARTIAL TENDERS
WILL NOT QUALIFY FOR THIS PREFERENCE. The preference is not available to holders
of 100 or more Shares, even if holders have separate stock certificates for
fewer than 100 Shares. ANY ODD LOT OWNER WISHING TO TENDER ALL SHARES
BENEFICIALLY OWNED FREE OF PRORATION MUST COMPLETE THE SECTION ENTITLED "ODD
LOTS" IN THE LETTER OF TRANSMITTAL AND, IF APPLICABLE, ON THE NOTICE OF
GUARANTEED DELIVERY. Stockholders owning an aggregate of less than 100 Shares
whose Shares are purchased pursuant to the Offer not only will avoid the payment
of brokerage commissions, but also will avoid any applicable odd-lot discounts
payable on a sale of their Shares in an NYSE transaction.
 
3.  PROCEDURE FOR TENDERING SHARES
 
     PROPER TENDER OF SHARES.  To tender Shares pursuant to the Offer, (i) a
properly completed and duly executed Letter of Transmittal (or manually executed
facsimile thereof) with any required signature guarantees and any other
documents required by the Letter of Transmittal must be received by the
Depositary at one of its addresses set forth on the back cover of this Offer to
Purchase, and either certificates for the Shares to be tendered must be
transmitted to and received by the Depositary at one of such addresses or such
Shares must be tendered pursuant to the procedures for book-entry transfer
described below (and a confirmation of such tender received by the Depositary),
in each case by the Expiration Date, or (ii) the guaranteed delivery procedure
described below must be followed.
 
     As specified in Instruction 5 of the Letter of Transmittal, each
stockholder desiring to tender Shares pursuant to the Offer must properly
indicate in the section captioned "Price (In Dollars) Per Share of Common Stock
At Which Shares of Common Stock Are Being Tendered" on the Letter of Transmittal
the price (in multiples of $.125) at which his or her Shares are being tendered;
provided, however, that an Odd Lot Owner may check the box in the section
entitled "Odd Lots" indicating that he or she is tendering all of his or her
Shares at the Purchase Price. STOCKHOLDERS DESIRING TO TENDER SHARES AT MORE
THAN ONE PRICE MUST COMPLETE SEPARATE LETTERS OF TRANSMITTAL FOR EACH PRICE AT
WHICH SHARES ARE BEING TENDERED, EXCEPT THAT THE SAME SHARES CANNOT BE TENDERED
(UNLESS PROPERLY WITHDRAWN PREVIOUSLY IN ACCORDANCE WITH THE TERMS OF THE OFFER)
AT MORE THAN ONE PRICE. IN ORDER TO PROPERLY TENDER SHARES, ONE AND ONLY ONE
PRICE BOX MUST BE CHECKED IN THE APPROPRIATE SECTION ON EACH LETTER OF
TRANSMITTAL.
 
     In addition, Odd Lot Owners who tender all their Shares must complete the
section entitled "Odd Lots" in the Letter of Transmittal and, if applicable, on
the Notice of Guaranteed Delivery in order to qualify for the preferential
treatment available to Odd Lot Owners as set forth in Section 1.
 
                                        8
<PAGE>   9
 
     Notwithstanding any other provision hereof, payment for Shares tendered and
accepted for payment pursuant to the Offer will be made only after timely
receipt by the Depositary of certificates for such Shares (or a timely
confirmation of a book-entry transfer of such Shares into the Depositary's
account at one of the Book-Entry Transfer Facilities, as defined below), a
properly completed and duly executed Letter of Transmittal (or facsimile
thereof) with any required signature guarantees and any other documents required
by the Letter of Transmittal.
 
     Shares tendered and purchased by the Company will not receive or otherwise
be entitled to the regular quarterly cash dividend of $.16 per Share to be paid
by the Company on April 28, 1995 to holders of record on April 22, 1995, unless
the Offer is extended beyond April 22, 1995 for any reason whatsoever. Shares
which are tendered but not purchased as a result of proration or otherwise will
remain entitled to receipt of the dividend to be paid on April 28, 1995. See
Section 8.
 
     BOOK-ENTRY DELIVERY.  The Depositary will establish accounts with respect
to the Shares at The Depository Trust Company, the Midwest Securities Trust
Company and the Philadelphia Depository Trust Company (collectively referred to
as "Book-Entry Transfer Facilities") for purposes of the Offer within two
business days after the date of this Offer to Purchase, and any financial
institution that is a participant in the system of any Book-Entry Transfer
Facility may make delivery of Shares into the Depositary's account in accordance
with the procedures of such Book-Entry Transfer Facility. However, although
delivery of Shares may be effected through book-entry transfer into the
Depositary's account at a Book-Entry Transfer Facility, a properly completed and
duly executed Letter of Transmittal (or manually signed facsimile thereof) with
any required signature guarantees and any other required documents must, in any
case, be transmitted to and received by the Depositary at one of the addresses
set forth on the back cover of this Offer to Purchase by the Expiration Date, or
the guaranteed delivery procedure described below must be complied with.
Delivery of the Letter of Transmittal and any other required documents to a
Book-Entry Transfer Facility does not constitute delivery to the Depositary.
 
     SIGNATURE GUARANTEES.  No signature guarantee is required on the Letter of
Transmittal if the Letter of Transmittal is signed by the registered holder of
the Shares exactly as the name of the registered holder appears on the
certificate (which term, for purposes of this Section 3 includes any participant
in a Book-Entry Transfer Facility whose name appears on a security position
listing as the owner of Shares) tendered therewith, and payment is to be made
directly to such registered holder, or if Shares are tendered for the account of
a member firm of a registered national securities exchange, a member of the
Stock Transfer Association's approved medallion program (such as STAMP, SEMP or
MSP) or a commercial bank or trust company having an office, branch or agency in
the United States (each such entity, an "Eligible Institution"). In all other
cases, all signatures on the Letter of Transmittal must be guaranteed by an
Eligible Institution. See Instruction 1 of the Letter of Transmittal. If a
certificate representing Shares is registered in the name of a person other than
the signer of a Letter of Transmittal, or if payment is to be made, or Shares
not purchased or tendered are to be issued, to a person other than the
registered holder, the certificate must be endorsed or accompanied by an
appropriate stock power, in either case signed exactly as the name of the
registered holder appears on the certificate with the signature on the
certificate or stock power guaranteed by an Eligible Institution.
 
     METHOD OF DELIVERY.  THE METHOD OF DELIVERY OF SHARES AND ALL OTHER
REQUIRED DOCUMENTS IS AT THE OPTION AND RISK OF THE TENDERING STOCKHOLDER. IF
CERTIFICATES FOR SHARES ARE TO BE SENT BY MAIL, REGISTERED MAIL WITH RETURN
RECEIPT REQUESTED, PROPERLY INSURED, IS RECOMMENDED.
 
     FEDERAL INCOME TAX WITHHOLDING.  To prevent federal income tax backup
withholding equal to 31% of the gross payments made pursuant to the Offer, each
stockholder who does not otherwise establish an exemption from such withholding
must notify the Depositary of such stockholder's correct taxpayer identification
number (or certify that such taxpayer is awaiting a taxpayer identification
number) and provide certain other information by completing a Substitute Form
W-9 included in the Letter of Transmittal. Foreign stockholders may be required
to submit Form W-8, certifying non-United States status, in order to avoid
backup withholding. In addition, the Depositary will withhold 30% of the gross
proceeds paid to a
 
                                        9
<PAGE>   10
 
foreign stockholder to satisfy certain withholding requirements unless the
stockholder proves entitlement to an exemption from withholding or a reduced
treaty rate of withholding. See Instructions 13 and 14 of the Letter of
Transmittal.
 
     GUARANTEED DELIVERY.  If a stockholder desires to tender Shares pursuant to
the Offer and cannot deliver certificates for such Shares (or the procedures for
book-entry transfer cannot be completed on a timely basis) or time will not
permit all required documents to reach the Depositary by the Expiration Date,
such Shares may nevertheless be tendered if all of the following conditions are
met:
 
          (i) such tender is made by or through an Eligible Institution;
 
          (ii) the Notice of Guaranteed Delivery properly completed and duly
     executed, substantially in the form provided by the Company, is received by
     the Depositary by the Expiration Date; and
 
          (iii) the certificates for all tendered Shares in proper form for
     transfer (or a confirmation of a book-entry transfer of Shares into the
     Depositary's account at one of the Book-Entry Transfer Facilities),
     together with a properly completed and duly executed Letter of Transmittal
     (or manually executed facsimile thereof) and any other documents required
     by the Letter of Transmittal, are received by the Depositary within five
     NYSE trading days after the date the Depositary received such Notice of
     Guaranteed Delivery. The Notice of Guaranteed Delivery may be delivered by
     hand or transmitted by telegram, facsimile transmission or mail to the
     Depositary and must include a guarantee by an Eligible Institution in the
     form set forth in such Notice.
 
     DIVIDEND REINVESTMENT PLAN.  Any tender of Dividend Reinvestment Plan
Shares held in the account of a participant must be for all Dividend
Reinvestment Plan Shares in such account and must be made at a single price.
Participants in the Dividend Reinvestment Plan who wish to tender all, but not
less than all, of the Dividend Reinvestment Plan Shares held in their accounts
at a single price pursuant to the Offer should so indicate by checking the box
captioned "Tender of Dividend Reinvestment Plan Shares" in the Letter of
Transmittal and returning to the Depositary the properly completed and duly
executed Letter of Transmittal (or facsimile thereof) with any required
signature guarantees and any other documents required by the Letter of
Transmittal. If a participant authorizes the tender of his or her Dividend
Reinvestment Plan Shares at a single price, all such Shares beneficially owned
by him or her in the Dividend Reinvestment Plan, including any fractional Share,
will be tendered at that price. Fractional Shares will not, however, be accepted
for payment pursuant to the Offer or otherwise sold to the Company, unless a
participant is deemed to have withdrawn from the Dividend Reinvestment Plan
pursuant to the following paragraph. Any Dividend Reinvestment Plan Shares
tendered but not purchased will be returned to the participant's Dividend
Reinvestment Plan account.
 
     If a participant tenders all of his or her Dividend Reinvestment Plan
Shares at or below the Purchase Price and all such Dividend Reinvestment Plan
Shares (other than fractional Shares) are purchased by the Company under the
terms of the Offer, such tender will be deemed to be authorization and written
notice to the Company of such participant's withdrawal from the Dividend
Reinvestment Plan (a "Withdrawing Participant"), unless otherwise indicated by
such participant. Such authorization will also be deemed to constitute
authorization by such Withdrawing Participant to sell to the Company at the
Purchase Price any fractional Dividend Reinvestment Plan Share remaining in his
or her account after the purchase of his or her Dividend Reinvestment Plan
Shares by the Company pursuant to the Offer. The proceeds of any such sale will
be forwarded directly to the Withdrawing Participant. If, however, all Shares of
a participant in the Dividend Reinvestment Plan are not purchased, such
participant will not be deemed to have withdrawn from the Dividend Reinvestment
Plan, and any Dividend Reinvestment Plan Shares tendered but not purchased
(including fractional Shares) will be returned to such participant's Dividend
Reinvestment Plan account.
 
     DETERMINATION OF VALIDITY; REJECTION OF SHARES; WAIVER OF DEFECTS; NO
OBLIGATION TO GIVE NOTICE OF DEFECTS.  All questions as to the number of Shares
to be accepted, the form of documents and the validity, eligibility (including
time of receipt) and acceptance for payment of any tender of Shares will be
determined by the Company, in its sole discretion, which determination shall be
final and binding on all parties. The Company reserves the absolute right to
reject any
 
                                       10
<PAGE>   11
 
or all tenders of Shares determined by it not to be in proper form or the
acceptance for payment of or payment for which may be unlawful. The Company also
reserves the absolute right to waive any of the conditions of the Offer or any
defect or irregularity in any tender of Shares. No tender of Shares will be
deemed to be properly made until all defects and irregularities have been cured
or waived. None of the Company, the Dealer Manager, the Information Agent, the
Depositary, or any other person will be under any duty to give notification of
any defect or irregularity in tenders or incur any liability for failure to give
any such notice.
 
     TENDER CONSTITUTES AN AGREEMENT.  The tender of Shares pursuant to any one
of the procedures described above will constitute a binding agreement between
the tendering stockholder and the Company upon the terms and subject to the
conditions of the Offer.
 
     It is a violation of Rule 14c-4 promulgated under the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), for a person, directly or
indirectly, to tender shares for his or her own account unless, at the time of
the tender and at the end of the proration period, the person so tendering (i)
has a net long position equal to or greater than the amount of (x) shares
tendered or (y) other securities immediately convertible into, exercisable, or
exchangeable for the amount of shares tendered and will acquire such shares for
tender by conversion, exercise or exchange of such other securities and (ii)
will cause such shares to be delivered in accordance with the terms of the
Offer. Rule 14e-4 promulgated under the Exchange Act provides a similar
restriction applicable to the tender or guarantee of a tender on behalf of
another person. The tender of Shares pursuant to any one of the procedures
described above will constitute the tendering stockholder's acceptance of the
terms and conditions of the Offer as well as the tendering stockholder's
representation and warranty that (i) such stockholder has a net long position in
the Shares being tendered within the meaning of Rule 14e-4 and (ii) the tender
of such Shares complies with Rule 14e-4.
 
4.  CLASS B STOCK AND SERIES A STOCK -- PROVISIONS FOR CONVERSION
 
     THE OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED OF) THE CLASS
B STOCK OR THE SERIES A STOCK. As of March 10, 1995, there were 21,316,009
shares of Class B Stock outstanding and 1,422,315 shares of Series A Stock
outstanding. Each share of Class B Stock is presently convertible into one Share
and is entitled to a quarterly dividend which is 10% lower per share than the
quarterly dividend paid on each Share. The Class B Stock and the Shares are each
entitled to vote separately as a class on charter amendments, mergers,
consolidations and certain extraordinary transactions which are required to be
approved by stockholders under Delaware law. Under certain circumstances, the
holders of Class B Stock have the right to cast 10 votes per share for the
election of directors. Each share of Series A Stock is presently convertible
into 1.1 Shares, subject to adjustment in certain events, and is entitled to a
quarterly dividend equal to the quarterly dividend payable on each Share
multiplied by 1.1, plus $.0075. Each share of Series A Stock is entitled to a
liquidation preference of $5.00 plus any accrued but unpaid dividends. The
Series A Stock is not a voting security of the Company, except in limited
circumstances.
 
     Holders of Class B Stock or Series A Stock who wish to participate in the
Offer must convert such Class B Stock or Series A Stock in accordance with their
respective terms and provisions and tender the Shares issuable upon conversion
in accordance with the terms and conditions of the Offer prior to the expiration
thereof. To the extent either Class B Stock or Series A Stock is converted into
Shares, but the resulting Shares are not purchased pursuant to the Offer
(whether because the Offer is terminated or withdrawn, or by reason of proration
or otherwise), holders of Class B Stock or Series A Stock so converted will have
lost all preferential rights as holders of either Class B Stock or Series A
Stock, respectively, as compared to Shares and all rights to dividends in
respect of the shares of Class B Stock or Series A Stock, respectively. Shares
of Class B Stock or Series A Stock so converted will not receive or otherwise be
entitled to the quarterly cash dividend of $.144 per share of Class B Stock or
the quarterly cash dividend of $.1835 per share of Series A Stock, each such
dividend to be paid by the Company on April 28, 1995 to holders of record on
April 22, 1995. For information regarding the payment of dividends on Shares
tendered pursuant to the Offer, see Section 8. A CONVERSION OF CLASS B STOCK OR
SERIES A STOCK INTO SHARES CANNOT BE REVOKED UNDER ANY CIRCUMSTANCES, INCLUDING
A WITHDRAWAL OF SHARES TENDERED PURSUANT TO THE OFFER OR THE EXPIRATION OR
TERMINATION OF THE OFFER WITHOUT THE PURCHASE OF ANY OF THE SHARES PURSUANT
THERETO. NEITHER THE COMPANY
 
                                       11
<PAGE>   12
 
NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION TO STOCKHOLDERS AS TO
WHETHER TO CONVERT ANY OR ALL SUCH CLASS B STOCK OR SERIES A STOCK AND TENDER
ALL SHARES ISSUABLE UPON SUCH CONVERSION.
 
     Any holder of Class B Stock or Series A Stock who wishes to convert his or
her shares and participate in the Offer may take advantage of the procedures set
forth below that are available for a holder to convert the Class B Stock or
Series A Stock and concurrently tender the Shares. In order for a holder of
shares of Class B Stock or Series A Stock to convert all or any portion of his
or her shares of Class B Stock or Series A Stock and concurrently tender all of
the Shares issuable upon conversion of such shares of Class B Stock or Series A
Stock, (i) a properly completed and duly executed applicable Notice of
Conversion (Blue with respect to the Class B Stock and Green with respect to the
Series A Stock), or manually executed facsimile thereof, with any required
signature guarantees and any other documents required by such Notice of
Conversion must be received by the Depositary at one of its addresses set forth
on the back cover of this Offer to Purchase, and certificates for the shares of
Class B Stock or Series A Stock to be converted must be transmitted to and
received by the Depositary at one of such addresses or, with respect to Series A
Stock, shares of Series A Stock must be delivered pursuant to the procedures for
book-entry transfer described below (and a confirmation of such delivery
received by the Depositary), in each case by the Expiration Date and (ii) a
properly completed and duly executed Letter of Transmittal (or manually executed
facsimile thereof) with any required signature guarantees and any other
documents required by the Letter of Transmittal with respect to the Shares
issued upon conversion of either the Class B Stock or Series A Stock must be
delivered to the Depositary in accordance with the procedures for tendering
Shares and completing the Letter of Transmittal as set forth in this Offer to
Purchase and in the instructions to the Letter of Transmittal. HOLDERS OF CLASS
B STOCK OR SERIES A STOCK WHO DESIRE TO CONVERT THEIR SHARES OF CLASS B STOCK OR
SERIES A STOCK AND PARTICIPATE IN THE OFFER ARE URGED TO CAREFULLY READ THIS
OFFER TO PURCHASE IN ITS ENTIRETY IN CONNECTION WITH THEIR TENDER OF THE SHARES
ISSUABLE UPON CONVERSION.
 
     By properly completing and duly executing the enclosed applicable Notice of
Conversion and Letter of Transmittal, a holder of shares of Class B Stock or
Series A Stock will be deemed to have tendered all of such holder's Shares
issuable upon conversion of such holder's shares of Class B Stock or Series A
Stock. Partial tenders of such Shares issued pursuant to the applicable Notice
of Conversion will not be accepted. If the applicable Notice of Conversion and
the Letter of Transmittal are properly completed and duly executed, a holder of
Class B Stock or Series A Stock who desires to convert his or her shares and
participate in the Offer need not obtain stock certificates for the Shares or
follow the procedure for book-entry delivery to tender Shares pursuant to the
Offer. Stockholders who execute and deliver the applicable Notice of Conversion
must, however, properly complete the Letter of Transmittal, including the
section of the Letter of Transmittal relating to the price at which they are
tendering Shares in order to effect a valid tender of such Shares. Questions and
requests for assistance with the conversion of shares of Class B Stock or Series
A Stock and concurrent tender of Shares issuable upon conversion may be directed
to the Information Agent at (800) 322-2885.
 
     BOOK-ENTRY DELIVERY.  The Depositary will establish accounts with respect
to the shares of Series A Stock (but not the Class B Stock) at the Book-Entry
Transfer Facilities for purposes of accepting delivery of the Series A Stock in
connection with the conversion of the Series A Stock within two business days
after the date of this Offer to Purchase, and any financial institution that is
a participant in the system of any Book-Entry Transfer Facility may make
delivery of shares of Series A Stock into the Depositary's account in accordance
with the procedures of such Book-Entry Transfer Facility. However, although
delivery of shares of Series A Stock may be effected through book-entry transfer
into the Depositary's account at a Book-Entry Transfer Facility, a properly
completed and duly executed Green Notice of Conversion (or manually signed
facsimile thereof) with any required signature guarantees and any other required
documents must, in any case, be transmitted to and received by the Depositary at
one of the addresses set forth on the back cover of this Offer to Purchase by
the Expiration Date. Delivery of such Notice of Conversion and any other
required documents to a Book-Entry Transfer Facility does not constitute
delivery to the Depositary.
 
     SIGNATURE GUARANTEES.  No signature guarantee is required on the applicable
Notice of Conversion if such Notice of Conversion is signed by the registered
holder of the shares of Class B Stock or Series A Stock (which term, for
purposes of this Section 4 includes any participant in a Book-Entry Transfer
 
                                       12
<PAGE>   13
 
Facility whose name appears on a security position listing as the owner of
shares of Series A Stock) exactly as the name of the registered holder appears
on the certificate delivered therewith, and any Shares issuable upon conversion
that are not purchased are to be returned directly to such registered holder, or
if shares of Class B Stock or Series A Stock are delivered for the account of a
member firm of a registered national securities exchange, a member of the Stock
Transfer Association's approved medallion program (such as STAMP, SEMP or MSP)
or a commercial bank or trust company having an office, branch or agency in the
United States (each such entity, an "Eligible Institution"). In all other cases,
all signatures on such Notice of Conversion must be guaranteed by an Eligible
Institution. See Instruction 1 of the Notices of Conversion. If a certificate
representing shares of Class B Stock or Series A Stock is registered in the name
of a person other than the signer of a Notice of Conversion, or Shares issuable
upon conversion that are not purchased are to be returned to a person other than
the registered holder, the certificate must be endorsed or accompanied by an
appropriate stock power, in either case signed exactly as the name of the
registered holder appears on the certificate with the signature on the
certificate or stock power guaranteed by an Eligible Institution.
 
     METHOD OF DELIVERY.  THE METHOD OF DELIVERY OF SHARES OF CLASS B STOCK OR
SERIES A STOCK AND ALL OTHER REQUIRED DOCUMENTS IS AT THE OPTION AND RISK OF THE
TENDERING STOCKHOLDER. IF CERTIFICATES FOR SHARES OF CLASS B STOCK OR SERIES A
STOCK ARE TO BE SENT BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT REQUESTED,
PROPERLY INSURED, IS RECOMMENDED.
 
5.  WITHDRAWAL RIGHTS
 
     Except as otherwise provided in this Section 5, tenders of Shares pursuant
to the Offer will be irrevocable. Shares tendered pursuant to the Offer may be
withdrawn at any time prior to the Expiration Date and, unless theretofore
accepted for payment by the Company as provided in this Offer to Purchase, may
also be withdrawn after 12:00 Midnight, New York City time, on May 9, 1995.
 
     For a withdrawal to be effective, a written, telegraphic or facsimile
transmission notice of withdrawal must be timely received by the Depositary at
one of its addresses set forth on the back cover of this Offer to Purchase. Any
such notice of withdrawal must specify the name of the person who tendered the
Shares to be withdrawn, the number of Shares to be withdrawn and the name of the
registered holder, if different from that of the person who tendered such
Shares. If the certificates have been delivered or otherwise identified to the
Depositary, then, prior to the release of such certificates, the tendering
stockholder must submit the serial numbers shown on the particular certificates
evidencing the Shares to be withdrawn and the signature on the notice of
withdrawal must be guaranteed by an Eligible Institution, except in the case of
Shares tendered by an Eligible Institution. If Shares have been tendered
pursuant to the procedure for book-entry transfer set forth in Section 3, the
notice of withdrawal must specify the name and the number of the account at the
applicable Book-Entry Transfer Facility to be credited with the withdrawn Shares
and otherwise comply with the procedures of such facility. All questions as to
the form and validity (including time of receipt) of notices of withdrawal will
be determined by the Company, in its sole discretion, which determination shall
be final and binding. None of the Company, the Dealer Manager, the Depositary,
the Information Agent or any other person shall be obligated to give any notice
of any defects or irregularities in any notice of withdrawal and none of them
shall incur any liability for failure to give any such notice. Any Shares
properly withdrawn will thereafter be deemed not tendered for purposes of the
Offer. However, withdrawn Shares may be retendered by the Expiration Date by
again following any of the procedures described in Section 3.
 
     If the Company extends the Offer, is delayed in its purchase of Shares or
is unable to purchase Shares pursuant to the Offer for any reason, then, without
prejudice to the Company's rights under the Offer, the Depositary may, subject
to applicable law, retain on behalf of the Company all tendered Shares, and the
Shares may not be withdrawn except to the extent tendering stockholders are
entitled to withdrawal rights as described in this Section 5.
 
                                       13
<PAGE>   14
 
6.  ACCEPTANCE FOR PAYMENT AND PAYMENT FOR SHARES
 
     Upon the terms and subject to the conditions of the offer (including
proration), the Company will accept for payment as soon as practicable after the
Expiration Date 5,000,000 Shares, (or such lesser number of Shares as are
properly tendered and not withdrawn) at prices not greater than $41.50 nor less
than $36.00 per Share. For purposes of the Offer, the Company will be deemed to
have accepted for payment, subject to proration, Shares tendered at or below the
Purchase Price and not withdrawn if, as and when the Company gives oral or
written notice to the Depositary of its acceptance of such Shares for payment
pursuant to the Offer.
 
     Payment for Shares accepted for payment pursuant to the Offer will be made
by depositing the aggregate Purchase Price for such Shares with the Depositary,
which will act as agent for the tendering stockholders for the purpose of
receiving payment from the Company and transmitting such payments to tendering
stockholders.
 
     In the event of proration, the Company will determine the proration factor
and pay for those tendered Shares accepted for payment as soon as practicable
after the Expiration Date; however, the Company does not expect to be able to
announce the final results of any such proration until approximately seven NYSE
trading days after the Expiration Date. Certificates for all Shares not
purchased, including Shares not purchased due to proration, will be returned
(or, in the case of Shares tendered by book-entry transfer, such Shares will be
credited to the account maintained within such Book-Entry Transfer Facility by
the participant therein who so delivered such Shares) as soon as practicable
after the Expiration Date or termination of the Offer without expense to the
tendering stockholder. Under no circumstances will interest be paid by the
Company by reason of any delay in paying for any Shares or otherwise. In
addition, if certain events occur, the Company may not be obligated to purchase
Shares pursuant to the Offer. See Section 7.
 
     The Company will pay all stock transfer taxes, if any, payable on the
transfer to it of Shares purchased pursuant to the Offer, except if (i) payment
of the Purchase Price is to be made to, or (ii) (in the circumstances permitted
by the Offer) Shares not tendered or not accepted for purchase are to be
registered in the name of, any person other than the registered holder, or if
tendered certificates are registered in the name of any person other than the
person signing the Letter of Transmittal. In such circumstances, the amount of
all stock transfer taxes, if any (whether imposed on the registered holder or
such other person), payable on account of the transfer to such person will be
deducted from the Purchase Price unless evidence satisfactory to the Company of
the payment of such taxes or exemption therefrom is submitted. See Instruction 7
of the Letter of Transmittal.
 
     ANY TENDERING STOCKHOLDER OR OTHER PAYEE WHO FAILS TO COMPLETE FULLY AND
SIGN THE SUBSTITUTE FORM W-9 INCLUDED IN THE LETTER OF TRANSMITTAL MAY BE
SUBJECT TO REQUIRED FEDERAL INCOME TAX WITHHOLDING OF 31% OF THE GROSS PROCEEDS
PAID TO SUCH STOCKHOLDER OR OTHER PAYEE PURSUANT TO THE OFFER. SEE SECTION 3.
 
7.  CERTAIN CONDITIONS OF THE OFFER
 
     Notwithstanding any other provision of the Offer, the Company shall not be
required to accept for payment, purchase or pay for any Shares tendered and may
terminate or amend the Offer or may postpone the acceptance for payment of, or
the payment for, Shares tendered, if at any time on or after March 15, 1995 and
at or before the payment for any such Shares, any of the following events shall
have occurred (or shall have been determined by the Company to have occurred)
which, in the Company's sole judgment in any such case and regardless of the
circumstances (including any action or omission to act by the Company), makes it
inadvisable to proceed with the Offer or with such acceptance for purchase or
payment:
 
          (a) there shall have been threatened, instituted or pending any action
     or proceeding by any government or governmental authority or regulatory or
     administrative agency, domestic or foreign, or by any other person,
     domestic or foreign, before any court or governmental authority or
     regulatory or administrative agency, domestic or foreign, (i) that
     challenges or seeks to make illegal, or delay or
 
                                       14
<PAGE>   15
 
     otherwise directly or indirectly restrain or prohibit the making of the
     Offer, the acceptance for payment of or payment for some or all of the
     Shares by the Company or otherwise directly or indirectly relating in any
     manner to or affecting the Offer, or (ii) that otherwise, in the sole
     judgment of the Company, has or may have a material adverse effect on the
     business, financial condition, income, operations or prospects of the
     Company and its subsidiaries taken as a whole or has or may materially
     impair the contemplated benefits of the Offer to the Company; or
 
          (b) any action shall have been threatened, instituted, pending or
     taken or approval withheld or any statute, rule, regulation, judgment or
     order or injunction proposed, sought, enacted, enforced, promulgated,
     amended, issued or deemed applicable to the Offer or the Company or any of
     its subsidiaries by any court, government or governmental authority or
     regulatory or administrative agency, domestic or foreign, that, in the sole
     judgment of the Company might, directly or indirectly, result in any of the
     consequences referred to in clauses (i) or (ii) of paragraph (a) above; or
 
          (c) there shall have occurred (i) any general suspension of trading
     in, or limitation on prices for, securities on any national securities
     exchange or in the over-the-counter market, (ii) the declaration of a
     banking moratorium or any suspension of payments in respect of banks in the
     United States, (iii) the commencement of a war, armed hostilities or other
     international or national calamity directly or indirectly involving the
     United States, (iv) any limitation by any governmental, regulatory or
     administrative authority or agency or any other event that, in the sole
     judgment of the Company, might affect the extension of credit by banks or
     other lending institutions, (v) any significant decrease in the market
     price of the Shares or any change in the general political, market,
     economic or financial conditions in the United States or abroad that has or
     may have material adverse effects with respect to the Company's business,
     operations or prospects or the trading in the Shares, (vi) in the case of
     any of the foregoing existing at the time of the commencement of the Offer,
     a material acceleration or worsening thereof, or (vii) any decline in
     either the Dow Jones Industrial Average (4048.75 at the close of business
     on March 14, 1995) or the Standard and Poor's Index of 500 Industrial
     Companies (585.71 at the close of business on March 14, 1995) by an amount
     in excess of 10%, measured from the close of business on March 14, 1995; or
 
          (d) a tender or exchange offer for some or all of the Shares (other
     than the Offer) or a proposal with respect to a merger, consolidation or
     other business combination with or involving the Company or any subsidiary
     shall have been proposed to be made or shall have been made by another
     person; or
 
        (e) (1) any entity, group (as that term is used in Section 13(d)(3) of
        the Exchange Act), or person (other than entities, groups or persons, if
        any, who have filed with the Securities and Exchange Commission (the
        "Commission") on or before March 14, 1995 a Schedule 13G or a Schedule
        13D with respect to any of the Shares) shall have acquired or proposed
        to acquire beneficial ownership of more than 5% of the outstanding
        Shares; or
 
             (2) such entity, group or person that has publicly disclosed any
        such beneficial ownership of more than 5% of the Shares prior to such
        date shall have acquired, or proposed to acquire, beneficial ownership
        of additional Shares constituting more than 2% of the outstanding Shares
        or shall have been granted any option or right to acquire beneficial
        ownership of more than 2% of the outstanding Shares; or
 
             (3) any person or group shall have filed a Notification and Report
        Form under the Hart-Scott-Rodino Antitrust Improvements Act of 1976
        reflecting an intent to acquire the Company or any of its Shares; or
 
          (f) any change or changes have occurred (or any development shall have
     occurred involving any prospective change or changes) in the business,
     assets, liabilities, condition (financial or otherwise), operations,
     results of operations or prospects of the Company or any of its
     subsidiaries that, in the sole judgment of the Company, have or may have a
     material effect with respect to the Company and its subsidiaries taken as a
     whole.
 
                                       15
<PAGE>   16
 
     The foregoing conditions are for the sole benefit of the Company and may be
asserted by the Company in its sole discretion regardless of the circumstances
(including any action or inaction by the Company) giving rise to any such
conditions, or may be waived by the Company in its sole discretion, in whole or
in part at any time. The failure by the Company at any time to exercise its
rights under any of the foregoing conditions shall not be deemed a waiver of any
such right; the waiver of any such right with respect to particular facts and
other circumstances shall not be deemed a waiver with respect to any other facts
and circumstances; and each such right shall be deemed an ongoing right which
may be asserted at any time or from time to time. Any determination by the
Company concerning the events described in this Section 7 shall be final and
binding on all parties.
 
8.  PRICE RANGE OF SHARES; DIVIDENDS
 
     The Shares are listed and principally traded on the NYSE under the symbol
"H". The following table sets forth for the periods indicated the high and low
sales prices per Share on the NYSE Composite Tape as compiled from published
financial sources and the cash dividends paid per Share in each such fiscal
quarter. The prices for fiscal 1993 and the "high" price for the first quarter
of fiscal 1994 are prior to the spinoff of GC Companies, Inc. ("GCC") to the
holders of the Shares and Class B Stock on December 15, 1993. UNDER THE TERMS OF
THE SPINOFF, EACH HOLDER OF SHARES AND CLASS B STOCK OF THE COMPANY RECEIVED ONE
SHARE OF GCC FOR EVERY 10 SHARES OF COMMON STOCK OR CLASS B STOCK. Subsequent to
December 15, 1993, the high and low sales prices per Share on the NYSE Composite
Tape for the quarter ended January 31, 1994 were $38 1/4 and $32 1/2,
respectively.
 
<TABLE>
<CAPTION>
                                                                           COMMON STOCK
                                                                    ---------------------------
                                                                    HIGH     LOW      DIVIDENDS
                                                                    ----     ----     ---------
<S>                                                                 <C>      <C>      <C>
Fiscal 1993:
  Quarter ended January 31, 1993..................................  $38 1/8  $28 1/2    $ .14
  Quarter ended April 30, 1993....................................   37 1/2   31 1/4      .14
  Quarter ended July 31, 1993.....................................   40       32 5/8      .14
  Quarter ended October 31, 1993..................................   46 1/8   37 1/2      .15
Fiscal 1994:
  Quarter ended January 31, 1994..................................  $44     $ 32        $ .15
  Quarter ended April 30, 1994....................................   37 7/8   30 1/4      .15
  Quarter ended July 31, 1994.....................................   39 1/2   32 1/4      .15
  Quarter ended October 31, 1994..................................   38       31 1/4      .16
Fiscal 1995:
  Quarter ended January 31, 1995..................................  $36 3/8  $32 1/8    $ .16
  Quarter ended April 30, 1995 (through March 14, 1995)...........   40 1/4   32 7/8      .16
</TABLE>
 
     On March 9, 1995, the last full trading day on the NYSE prior to the
announcement of the Offer, the closing per Share sales price on the NYSE
Composite Tape was $37 3/4. On March 14, 1995, the last full trading day on the
NYSE prior to the commencement of the Offer, the closing per Share sales price
on the NYSE Composite Tape was $39 7/8.
 
                STOCKHOLDERS ARE URGED TO OBTAIN CURRENT MARKET
                           QUOTATIONS FOR THE SHARES
 
     The amount of dividends payable in the future will depend on circumstances
existing at that time. Shares tendered and purchased by the Company will not
receive or otherwise be entitled to the regular quarterly cash dividend of $.16
per Share to be paid by the Company on April 28, 1995 to holders of record on
April 22, 1995, unless the Offer is extended beyond April 22, 1995 for any
reason whatsoever. Shares which are tendered but not purchased as a result of
proration or otherwise will remain entitled to receipt of the dividend to be
paid on April 28, 1995.
 
                                       16
<PAGE>   17
 
9.  PURPOSE OF THE OFFER
 
     Over the past several years, the Company's operations have generated
substantial cash, resulting in a strong balance sheet with substantial borrowing
capacity. In addition, the Company sold its insurance businesses on October 31,
1994, realizing after-tax cash proceeds of approximately $375 million. The
Company continues to consider potential acquisitions as a use of its cash
balances, but major acquisitions have not been available at prices the Company
believes would result in attractive returns for its stockholders. Even after
this share repurchase is completed, the Company will have adequate cash balances
as well as ready access to other sources of capital sufficient to pursue
attractive acquisition opportunities that might become available. Therefore, the
Board of Directors believes that the purchase of Shares is an attractive use of
a portion of the Company's available cash on behalf of its stockholders, and is
consistent with the Company's long-term corporate goal of increasing stockholder
value.
 
     Accordingly, the Company is providing stockholders with the opportunity to
determine the price or prices (not greater than $41.50 nor less than $36.00 per
Share at which they are willing to sell their Shares), subject to the terms and
conditions of the Offer, and without the usual transaction costs associated with
market sales. The Offer also allows stockholders to sell a portion of their
Shares while retaining a continuing equity interest in the Company if they so
desire. In addition, stockholders owing fewer than 100 Shares whose Shares are
purchased pursuant to the Offer not only will avoid the payment of brokerage
commissions but also will avoid any applicable odd-lot discounts payable on a
sale of their Shares in an NYSE transaction. The Smith Family Group (as defined
below) is a significant stockholder of the Company, and its proportionate
ownership in the Company may increase as a result of the Offer. See Section 11.
 
     NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION TO
ANY STOCKHOLDER AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING ANY OR ALL OF
SUCH STOCKHOLDER'S SHARES AND NEITHER HAS AUTHORIZED ANY PERSON TO MAKE ANY SUCH
RECOMMENDATION. STOCKHOLDERS ARE URGED TO EVALUATE FULLY ALL INFORMATION IN THE
OFFER, CONSULT THEIR OWN INVESTMENT AND TAX ADVISORS AND MAKE THEIR OWN
DECISIONS WHETHER TO TENDER SHARES AND, IF SO, HOW MANY SHARES TO TENDER AND THE
PRICE OR PRICES AT WHICH TO TENDER.
 
     The Company may in the future purchase Shares on the open market, in
private transactions, through tender offers or otherwise. Any such purchases may
be on the same terms as, or on terms which are more or less favorable to
stockholders than, the terms of the Offer. However, Rule 13e-4(f)(6) under the
Exchange Act generally prohibits the Company and its affiliates from purchasing
any Shares, other than pursuant to the Offer, until at least ten business days
after the expiration or termination of the Offer. Any possible future purchases
by the Company will depend on many factors, including the market price of the
Shares, the results of the Offer, the Company's business and financial position
and general economic and market conditions.
 
10.  SOURCE AND AMOUNT OF FUNDS
 
     If the Company were to purchase 5,000,000 Shares pursuant to the Offer at a
Purchase Price of $41.50 per Share (the highest price in the range of possible
purchase prices), the maximum aggregate cost of the Offer would be $207.5
million, which would be paid from cash and cash equivalents of the Company. At
January 31, 1995, the Company had cash and short-term investments of
approximately $859.9 million. The fees and expenses associated with the Offer
are estimated by the Company to be $500,000.
 
11.  SHARES OUTSTANDING AND SIGNIFICANT STOCKHOLDERS; CERTAIN EFFECTS OF THE
     OFFER
 
     As of March 9, 1995, the Company had issued and outstanding 56,634,663
Shares. The 5,000,000 Shares that the Company is offering to purchase pursuant
to the Offer represent approximately 8.8% of the Shares then outstanding and
approximately 6.3% of the outstanding equity securities as of such date.
 
                                       17
<PAGE>   18
 
     As of March 9, 1995, Richard A. Smith, Nancy L. Marks and members of their
families (the "Smith Family Group") owned 828,319 Shares, representing
approximately 1.5% of the Company's outstanding Shares and 21,277,038 shares of
Class B Stock, representing approximately 99.8% of the Company's outstanding
Class B Stock. The Smith Family Group includes Richard A. Smith, Chairman of the
Board of the Company; Nancy L. Marks, Mr. Smith's sister; Robert A. Smith, Group
Vice President and a director of the Company, who is the son of Richard A.
Smith; Brian J. Knez, Vice President and a director of the Company, who is the
son-in-law of Richard A. Smith; Jeffrey R. Lurie, who is the son of Nancy L.
Marks; other members of their families and various Smith family corporations,
trusts and charitable foundations. Certain members of the Smith Family Group
have filed a Schedule 13D, as amended, with the Commission. The Schedule 13D
discloses that certain members of the Smith Family Group have executed the
Smith-Lurie/Marks Stockholders' Agreement dated December 29, 1986, as
supplemented (the "Stockholders' Agreement"). The Stockholders' Agreement
imposes certain restrictions on the ability of the parties thereto to convert
their Class B Stock into Shares without permitting the other parties to acquire
the shares of Class B Stock proposed to be so converted.
 
     No member of the Smith Family Group intends to tender any Shares pursuant
to the Offer, except that Mr. Lurie has informed the Company that he may tender
up to 510,640 Shares pursuant to the Offer. Mr. Lurie may, however, sell any or
all of these Shares in the open market rather than pursuant to the Offer. Under
any circumstances, the Company understands that to the extent Mr. Lurie tenders
Shares pursuant to the Offer or sells Shares in the open market, such Shares
will have been converted from an equivalent number of shares of Class B Stock.
 
     Assuming that Mr. Lurie does tender Shares pursuant to the Offer, all of
the Shares tendered by Mr. Lurie are accepted by the Company and the Company
purchases the maximum number of Shares being sought pursuant to the Offer, the
Smith Family Group will own 828,319 Shares and 20,766,398 shares of Class B
Stock or 1.6% of the outstanding Shares and 99.8% of the outstanding shares of
Class B Stock, respectively, after the Offer. As of March 9, 1995, the total
number of Shares and Class B Stock owned by the Smith Family Group constituted
27.9% of the outstanding equity securities of the Company, and will constitute,
assuming all of the Shares that Mr. Lurie has indicated he may tender are
accepted by the Company and the Company purchases the maximum number of Shares
being sought pursuant to the Offer, 29.3% of the outstanding equity securities
of the Company. Each share of Class B Stock entitles the holder thereof to ten
votes per share on the election of directors under certain circumstances. With
respect to elections in which the Class B Stock would carry ten votes per share,
the Smith Family Group had, as of March 9, 1995, 79.2% of the combined voting
power of the Shares and Class B Stock, and will have, upon consummation of the
Offer assuming all of the Shares which may be tendered by Mr. Lurie are accepted
by the Company and the Company purchases the maximum number of Shares being
sought pursuant to the Offer, 77.3% of the combined voting power of the Shares
and Class B Stock. The effect of this significant voting power is to permit the
Smith Family Group to exert decisive control over the results of elections for
the Board of Directors in the event of a substantial accumulation of the Shares
by persons unrelated to the Smith Family Group.
 
     The purchase of Shares pursuant to the Offer will reduce the number of
Shares that otherwise might trade publicly and may reduce the number of
stockholders. Nonetheless, there will be a sufficient number of Shares
outstanding and publicly traded following the Offer and such purchase to ensure
a continued trading market in the Shares.
 
     The Shares are registered under the Exchange Act which requires, among
other things, that the Company furnish certain information to its stockholders
and to the Commission and comply with the Commission's proxy rules in connection
with meetings of the Company's stockholders. The Company has no reason to
believe that the purchase of Shares pursuant to the Offer will result in the
Shares becoming eligible for deregistration under the Exchange Act.
 
     The Shares are currently "margin securities" under the rule of the Federal
Reserve Board. This has the effect, among other things, of allowing brokers to
extend credit to their customers using the Shares as
 
                                       18
<PAGE>   19
 
collateral. Following the repurchase of Shares pursuant to the Offer, the Shares
will continue to be margin securities for purposes of the Federal Reserve
Board's margin regulations.
 
     Shares acquired by the Company pursuant to the Offer will be held in the
Company's treasury and will be available for future issuance by the Company or
may be retired by the Company in the future.
 
12.  CERTAIN INFORMATION CONCERNING THE COMPANY
 
GENERAL
 
     The principal businesses of the Company, a Delaware corporation formed in
1950, are publishing and specialty retailing. The Company also has significant
operations in career transition and human resources consulting. In December
1993, the Company completed the spinoff of its motion picture exhibition
business to the holders of the Shares and Class B Stock. In October 1994, the
Company completed the sale of its insurance business. See "Discontinued
Operations" below for additional information about the theatre and insurance
operations.
 
PUBLISHING
 
     Harcourt Brace & Company ("Harcourt Brace") is among the world's largest
publishing houses, publishing books and scholarly journals for the educational,
scientific, technical, medical, professional and trade markets. Most of the
operations of Harcourt Brace are in the United States, but Harcourt Brace also
has international publishing operations in London, Tokyo, Sydney, Toronto and
Montreal, as well as an export business headquartered in Orlando, Florida.
 
     Educational Publishing.  The educational publishing group includes the
operations of Harcourt Brace School; Holt, Rinehart and Winston; Harcourt Brace
College and The Psychological Corporation. Harcourt Brace School publishes
textbooks and related instructional materials for the elementary grades. Holt,
Rinehart and Winston publishes instructional materials for grades 7 through 12.
Harcourt Brace College publishes books for the college and university market
under the Harcourt Brace, Saunders and Dryden Press imprints. The Psychological
Corporation provides aptitude, diagnostic, achievement and performance tests and
related products for educational, psychological, clinical and professional
assessment.
 
     Scientific, Technical, Medical and Professional Publishing.  The
scientific, technical, medical and professional publishing group includes the
operations of Academic Press, W.B. Saunders, Harcourt Brace Professional
Publishing and Harcourt Brace Legal and Professional Publishing. Academic Press
publishes scholarly books and journals in the life, physical and social
sciences, which are sold in the United States and abroad. W.B. Saunders
publishes books and periodicals in the health sciences, which are sold in the
United States and abroad. Harcourt Brace Professional Publishing publishes
reference guides and newsletters for certified public accountants and tax
professionals. Harcourt Brace Legal and Professional Publishing conducts review
courses for individuals preparing for bar examinations under the BAR/BRI name,
as well as review courses for CPA accreditation and graduate school entrance
examinations.
 
     Trade Publishing.  The Harcourt Brace trade division publishes children's
books, general adult fiction and nonfiction hardcover books, and trade
paperbacks under the Harvest imprint.
 
SPECIALTY RETAILING
 
     The Company owns approximately 65% of the outstanding equity, on a
fully-converted basis, of The Neiman Marcus Group, Inc. ("NMG"), which operates
Neiman Marcus, Bergdorf Goodman and Contempo Casuals.
 
     NMG is a separate public company which is listed on the NYSE and is subject
to the reporting requirements of the Exchange Act. Such reports and other
documents filed by NMG with the Commission may be obtained from the Commission
in the manner specified in "Additional Information" below or from the
Information Agent.
 
                                       19
<PAGE>   20
 
     Neiman Marcus.  Neiman Marcus is a high fashion, specialty retailer which
offers high quality women's and men's apparel, fashion accessories, precious
jewelry, decorative home accessories, fine china, crystal, silver and epicurean
products. Neiman Marcus operates 27 stores in 24 cities. The average Neiman
Marcus store size is 142,000 gross square feet and the stores range in size from
90,000 gross square feet to 269,000 gross square feet. Neiman Marcus plans to
open a new store in Short Hills, New Jersey, in calendar 1995 and new stores in
King of Prussia, Pennsylvania, and Paramus, New Jersey, in calendar 1996.
 
     In addition, through NM Direct, Neiman Marcus operates a state-of-the-art
direct marketing business, including the catalogues of Neiman Marcus and
Horchow.
 
     Bergdorf Goodman.  Bergdorf Goodman is a high fashion exclusive retailer of
high quality women's and men's apparel, fashion accessories, precious jewelry,
decorative home accessories, fine china, crystal and silver. It operates two
leased stores on Fifth Avenue and 58th Street in New York City. The original
store, consisting of 250,000 gross square feet, is dedicated to women's apparel
and accessories, home furnishings and gifts. Bergdorf Goodman Men, which opened
in August 1990, consists of 66,000 gross square feet and is dedicated to men's
apparel and accessories. Bergdorf Goodman also operates a significant direct
marketing business through NM Direct.
 
     Contempo Casuals.  Contempo Casuals, based in Los Angeles, operates a chain
of retail stores which sells contemporary fashion apparel and accessories
primarily for young women between the ages of 15 and 21 at moderate prices. The
Contempo Casuals chain includes approximately 245 stores in 33 states and Puerto
Rico with an average store size of approximately 4,000 gross square feet. All of
the stores are leased facilities, primarily located in regional shopping malls.
 
PROFESSIONAL SERVICES
 
     Drake Beam Morin ("DBM") is one of the world's leading organizational and
individual transition consulting firms. DBM assists organizations and
individuals worldwide in outplacement, employee selection, performance
evaluation, career management and transition management. DBM has expanded its
services in recent years to include employee training and consulting for
organizations in the process of change.
 
DISCONTINUED OPERATIONS
 
     Insurance.  On October 31, 1994, the Company completed the sale of its
insurance operations to GNA Corporation, an affiliate of General Electric
Capital Corporation, for $410.4 million in cash. For additional information with
respect to this transaction, reference may be made to the Report on Form 8-K
filed by the Company with the Commission on November 14, 1994. Such report and
other documents may be obtained from the Commission in the manner specified in
"Additional Information" below or from the Information Agent.
 
     Motion Picture Exhibition.  On December 15, 1993, the Company completed the
spinoff of GC Companies, Inc. ("GCC") to the holders of the Shares and the Class
B Stock. GCC is an independent public company which operates the "General Cinema
Theatres" motion picture exhibition business formerly operated by the Company
and which manages a pool of capital that is utilized to make investments in a
variety of industries. GCC is listed on the NYSE and is subject to the reporting
requirements of the Exchange Act.
 
                                       20
<PAGE>   21
 
SUMMARY HISTORICAL FINANCIAL INFORMATION
 
     The following summary financial information for each of the three months
ended January 31, 1995 and January 31, 1994 are derived from the unaudited
condensed consolidated financial statements of the Company and its subsidiaries
set forth in the Company's Quarterly Report on Form 10-Q for the fiscal quarter
ended January 31, 1995 (the "1995 First Quarter 10-Q"). In the opinion of
management, these statements contain all adjustments, consisting only of normal
recurring accruals, necessary for a fair presentation of the results for the
interim periods presented. Results for the three months have historically not
been indicative of the results for the entire year. The following summary
financial information for each of the fiscal years ended October 31, 1994 and
October 31, 1993 were derived from the audited consolidated financial statements
of the Company and its subsidiaries incorporated by reference in the Company's
Annual Report on Form 10-K for the year ended October 31, 1994 (the "1994
10-K"). The information should be read in conjunction with, and is qualified in
its entirety by reference to, such audited consolidated financial statements and
their related notes. The foregoing reports may be obtained from the Commission
in the manner specified in "Additional Information" below or from the
Information Agent.
 
                    SUMMARY HISTORICAL FINANCIAL INFORMATION
                  (IN THOUSANDS, EXCEPT FOR PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                      THREE MONTHS ENDED
                                                                                                      YEARS ENDED
                                                                          JANUARY 31,                 OCTOBER 31,
                                                                     ---------------------     -------------------------
               EARNINGS STATEMENT DATA (UNAUDITED):                    1995         1994          1994           1993
- ------------------------------------------------------------------   --------     --------     ----------     ----------
<S>                                                                  <C>          <C>          <C>            <C>
Revenues..........................................................   $720,656     $703,751     $3,154,222     $3,107,711
                                                                     ========     ========      =========      =========
  OPERATING EARNINGS..............................................   $ 29,551     $ 26,434     $  224,355     $  243,456
Investment income.................................................     11,124        4,062         14,239         14,072
Interest expense..................................................    (22,802)     (21,241)       (86,219)       (84,585)
Other income, net.................................................         --           --             --         18,303
                                                                     --------     --------     ----------     ----------
  EARNINGS FROM CONTINUING OPERATIONS BEFORE INCOME TAXES.........     17,873        9,255        152,375        191,246
Income tax expense................................................     (6,077)      (3,332)       (54,855)       (71,792)
                                                                     --------     --------     ----------     ----------
  EARNINGS FROM CONTINUING OPERATIONS.............................     11,796        5,923         97,520        119,454
  EARNINGS FROM DISCONTINUED OPERATIONS, NET......................         --       14,039         80,012         51,879
                                                                     --------     --------     ----------     ----------
  NET EARNINGS....................................................   $ 11,796     $ 19,962     $  177,532     $  171,333
                                                                     ========     ========      =========      =========
AMOUNTS PER SHARE OF COMMON STOCK
  Earnings from continuing operations.............................   $    .15     $    .07     $     1.22     $     1.50
  Earnings from discontinued operations...........................         --          .18           1.00            .65
                                                                     --------     --------     ----------     ----------
  NET EARNINGS....................................................   $    .15     $    .25     $     2.22     $     2.15
                                                                     ========     ========      =========      =========
WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING..............     79,802       79,855         79,809         79,625
</TABLE>
 
<TABLE>
<CAPTION>
                                                                          JANUARY 31,                   OCTOBER 31,
                                                                    ------------------------     -------------------------
                 BALANCE SHEET DATA (UNAUDITED):                       1995          1994           1994           1993
- ------------------------------------------------------------------  ----------    ----------     ----------     ----------
<S>                                                                 <C>           <C>            <C>            <C>
ASSETS
    TOTAL CURRENT ASSETS..........................................  $2,130,183    $1,691,137     $2,021,008     $1,503,945
    TOTAL ASSETS..................................................   3,351,952     3,196,629      3,242,364      3,131,407
LIABILITIES
  CURRENT LIABILITIES
    Notes payable and current maturities of long-term
      liabilities.................................................     200,870        71,863        119,529         64,904
    TOTAL CURRENT LIABILITIES.....................................     985,175       885,466        875,004        772,370
    TOTAL LONG-TERM LIABILITIES...................................   1,124,830     1,179,618      1,123,341      1,107,371
SHAREHOLDERS' EQUITY
  PREFERRED STOCK
    Series A Cumulative Convertible -- $1 par value...............       1,451         1,504          1,453          1,996
  COMMON STOCKS
    Class B Stock -- $1 par value.................................      21,316        21,906         21,444         21,934
    Common Stock -- $1 par value..................................      56,605        55,913         56,443         55,373
    TOTAL SHAREHOLDERS' EQUITY....................................   1,045,283       921,796      1,047,355      1,051,578
BOOK VALUE PER COMMON SHARE(1):...................................  $    13.15    $    11.60     $    13.18     $    13.23
</TABLE>
 
- ---------------
 
(1) Assumes conversion of Series A Stock at 1.1 Share for each share of Series A
    Stock and one Share for each share of Class B Stock.
 
                                       21
<PAGE>   22
 
UNAUDITED PRO FORMA FINANCIAL INFORMATION
 
     The following unaudited pro forma financial information sets forth
historical information as adjusted to give effect to the purchase of 5,000,000
Shares at a Purchase Price of $36.00 per Share and at a Purchase Price of $41.50
per Share, the minimum and maximum possible Purchase Prices. Expenses directly
related to the Offer are estimated to be $500,000 and are reflected in the pro
forma financial information set forth below. The pro forma adjustments assume
that the transaction occurred, for the purpose of the statement of earnings, as
of the first day of the period presented, and for purposes of the balance sheet,
as of the balance sheet date. The pro forma information does not purport to be
indicative of the results that may be obtained in the future or that would
actually have been obtained had the transaction occurred during the periods
indicated. The pro forma information should be read in conjunction with the
Company's consolidated financial statements and related notes set forth in the
1994 10-K and the 1995 First Quarter 10-Q.
 
                   UNAUDITED PRO FORMA FINANCIAL INFORMATION
            (IN THOUSANDS, EXCEPT FOR PER SHARE AMOUNTS AND RATIOS)
 
<TABLE>
<CAPTION>
                                                       THREE MONTHS ENDED                               YEAR ENDED
                                                        JANUARY 31, 1995                             OCTOBER 31, 1994
                                            ----------------------------------------     ----------------------------------------
                                                           AT $36.00      AT $41.50                     AT $36.00      AT $41.50
                                                            PURCHASE       PURCHASE                      PURCHASE       PURCHASE
         EARNINGS STATEMENT DATA:           HISTORICAL       PRICE          PRICE        HISTORICAL       PRICE          PRICE
- ------------------------------------------  ----------     ----------     ----------     ----------     ----------     ----------
<S>                                         <C>            <C>            <C>            <C>            <C>            <C>
Revenues..................................  $  720,656     $  720,656     $  720,656     $3,154,222     $3,154,222     $3,154,222
                                             =========      =========      =========      =========      =========      =========
  OPERATING EARNINGS......................  $   29,551     $   29,551     $   29,551     $  224,355     $  224,355     $  224,355
Investment income.........................      11,124          8,868          8,524         14,239          7,019          5,919
Interest expense..........................     (22,802)       (22,802)       (22,802)       (86,219)       (86,219)       (86,219)
                                            ----------     ----------     ----------     ----------     ----------     ----------
  EARNINGS FROM CONTINUING OPERATIONS
    BEFORE INCOME TAXES...................      17,873         15,617         15,273        152,375        145,155        144,055
Income tax expense........................      (6,077)        (5,310)        (5,193)       (54,855)       (52,256)       (51,860)
                                            ----------     ----------     ----------     ----------     ----------     ----------
  EARNINGS FROM CONTINUING OPERATIONS.....      11,796         10,307         10,080         97,520         92,899         92,195
  EARNINGS FROM DISCONTINUED OPERATIONS...          --             --             --         80,012         80,012         80,012
                                            ----------     ----------     ----------     ----------     ----------     ----------
  NET EARNINGS............................  $   11,796     $   10,307     $   10,080     $  177,532     $  172,911     $  172,207
                                             =========      =========      =========      =========      =========      =========
AMOUNTS PER SHARE OF COMMON STOCK
  Earnings from continuing operations.....  $      .15     $      .14     $      .13     $     1.22     $     1.24     $     1.23
  Earnings from discontinued operations...          --             --             --           1.00           1.07           1.07
                                            ----------     ----------     ----------     ----------     ----------     ----------
  NET EARNINGS............................  $      .15     $      .14     $      .13     $     2.22     $     2.31     $     2.30
                                             =========      =========      =========      =========      =========      =========
WEIGHTED AVERAGE NUMBER OF COMMON SHARES
  OUTSTANDING.............................      79,802         74,802         74,802         79,809         74,809         74,809
RATIO OF EARNINGS FROM CONTINUING
  OPERATIONS TO FIXED CHARGES(1)..........        1.56           1.49           1.48           2.23           2.17           2.16
</TABLE>
 
<TABLE>
<CAPTION>
                                                        JANUARY 31, 1995                             OCTOBER 31, 1994
                                            ----------------------------------------     ----------------------------------------
                                                           AT $36.00      AT $41.50                     AT $36.00      AT $41.50
                                                            PURCHASE       PURCHASE                      PURCHASE       PURCHASE
           BALANCE SHEET DATA:              HISTORICAL       PRICE          PRICE        HISTORICAL       PRICE          PRICE
- ------------------------------------------  ----------     ----------     ----------     ----------     ----------     ----------
<S>                                         <C>            <C>            <C>            <C>            <C>            <C>
ASSETS
  TOTAL CURRENT ASSETS....................  $2,130,183     $1,949,683     $1,922,183     $2,021,008     $1,840,508     $1,813,008
  TOTAL ASSETS............................   3,351,952      3,171,452      3,143,952      3,242,364      3,061,864      3,034,364
LIABILITIES
  CURRENT LIABILITIES
    Notes payable and current maturities
      of long-term liabilities............     200,870        200,870        200,870        119,529        119,529        119,529
    TOTAL CURRENT LIABILITIES.............     985,175        985,175        985,175        875,004        875,004        875,004
    TOTAL LONG-TERM LIABILITIES...........   1,124,830      1,124,830      1,124,830      1,123,341      1,123,341      1,123,341
SHAREHOLDERS' EQUITY
  PREFERRED STOCK
    Series A Cumulative Convertible -- $1
      par value...........................       1,451          1,451          1,451          1,453          1,453          1,453
  COMMON STOCKS
    Class B Stock -- $1 par value.........      21,316         21,316         21,316         21,444         21,444         21,444
    Common Stock -- $1 par value..........      56,605         51,605         51,605         56,443         51,443         51,443
  TOTAL SHAREHOLDERS' EQUITY..............   1,045,283        864,783        837,283      1,047,355        866,855        839,355
BOOK VALUE PER COMMON SHARE(2):...........  $    13.15     $    11.61     $    11.24     $    13.18     $    11.64     $    11.27
</TABLE>
 
- ---------------
 
(1) The ratios of earnings from continuing operations to fixed charges were
    computed by dividing earnings from continuing operations before fixed
    charges and income taxes by the fixed charges. "Earnings" consists of
    pre-tax earnings from continuing operations plus fixed charges. "Fixed
    charges" consists of interest plus the interest portion of rent expense.
 
(2) Assumes conversion of Series A Stock at 1.1 Share for each share of Series A
    Stock and one Share for each share of Class B Stock.
 
                                       22
<PAGE>   23
 
ADDITIONAL INFORMATION
 
     The Company is subject to the information requirements of the Exchange Act,
and in accordance therewith files periodic reports, proxy statements and other
information with the Commission relating to its business, financial condition
and other matters. The Company is required to disclose in such proxy statements
certain information, as of particular dates, concerning the Company's directors
and officers, their compensation, stock options granted to them, the principal
holders of the Company's securities and any material interest of such persons in
transactions with the Company. The Company has also filed an Issuer Tender Offer
Statement on Schedule 13E-4 with the Commission. Such material and other
information may be inspected at the public reference facilities maintained by
the Commission at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W. Washington,
D.C. 20549; and (except for the Issuer Tender Offer Statement) are also
available for inspection and copying at the following regional offices of the
Commission: Seven World Trade Center, New York, New York 10048; and Northwestern
Atrium Center, 500 West Madison, Suite 1400, Chicago, Illinois 60661. Copies of
such material can also be obtained by mail, upon payment of the Commission's
customary charges, by writing to the Public Reference Section at 450 Fifth
Street, N.W., Judiciary Plaza, Washington, D.C. 20549. Such material (except for
the Issuer Tender Offer Statement) is also available for inspection at the NYSE,
20 Broad Street, New York, New York 10005.
 
13.  INTEREST OF DIRECTORS AND EXECUTIVE OFFICERS; TRANSACTIONS AND ARRANGEMENTS
     CONCERNING THE SHARES
 
     Except as follows, neither the Company, nor any executive officer or
director of the Company, any person controlling the Company, any executive
officer and director of any person controlling the Company or any associate or
subsidiary of any such person (including any executive officer or director of
any such subsidiary), has engaged in any transaction involving Shares during the
period of forty business days prior to the date hereof. Eric P. Geller, the
Senior Vice President, General Counsel and Secretary, exercised 5,505 options
with respect to the Shares on January 18, 1995 at a price of $13.34 per Share.
On February 2, 1995, Robert Smith, Group Vice President and a director,
transferred 555 shares of Class B Stock to a trust for his daughter; Debra Smith
Knez, a member of the Smith Family Group and the wife of Brian J. Knez, Vice
President and a director, transferred 1,110 shares of Class B Stock to a trust
for her two children; and Amy Smith Berylson, a member of the Smith Family
Group, transferred 1,665 shares of Class B Stock to a trust for her three
children. Jeffrey R. Lurie, a member of the Smith Family Group, sold 15,000
Shares at $40.00 per Share and 5,000 Shares at $40 1/4 per Share on March 13,
1995. Subsequently, on March 14, 1995, Mr. Lurie sold 2,500 Shares at $39 3/4
per Share and 2,900 Shares at $40.00 per Share. All Shares sold by Mr. Lurie
were converted from an equivalent number of shares of Class B Stock and all such
transactions were effected on the NYSE.
 
     See Section 11 for a discussion relating to the possible tender of Shares
by Jeffrey R. Lurie, a member of the Smith Family Group, pursuant to this Offer.
 
     Except as described above, neither the Company nor, to the Company's
knowledge, any of its executive officers, directors or affiliates is a party to
any contract, arrangement, understanding or relationship relating, directly or
indirectly, to the Offer with any other person with respect to Shares. Except
for the Offer, none of the Company or its executive officers or directors has
current plans or proposals which relate to or would result in any extraordinary
corporate transaction involving the Company, such as a merger, reorganization,
sale or transfer of a material amount of its assets or the assets of any of its
subsidiaries, any change in its present Board of Directors or management, any
material change in its present dividend policy or indebtedness or
capitalization, any other material change in its business or corporate
structure, any material change in its Restated Certificate of Incorporation or
Bylaws, or any actions causing a class of its equity securities to become
eligible for termination of registration pursuant to Section 12(g)(4) of the
Exchange Act, or the suspension of the Company's obligation to file reports
pursuant to Section 15(d) of the Exchange Act, or any actions similar to any of
the foregoing.
 
                                       23
<PAGE>   24
 
14.  CERTAIN LEGAL MATTERS; REGULATORY APPROVALS
 
     The Company is not aware of any license or regulatory permit that it
believes is material to the Company's business that might be adversely affected
by the Company's acquisition of Shares as contemplated herein or of any approval
or other action by any government or governmental, administrative or regulatory
authority or agency, domestic or foreign, that would be required for the
acquisition or ownership of Shares by the Company as contemplated herein. Should
any such approval or other action be required, the Company will make a good
faith effort to obtain such approval or other action. The Company is unable to
predict whether it will be required to delay the acceptance for payment of, or
payment for, Shares tendered pursuant to the Offer pending the outcome of any
such matter. There can be no assurance that any such approval or other action,
if needed, would be obtained or would be obtained without substantial
consideration or that the failure to obtain any such approval or other action
might not result in adverse consequences to the Company's business. The
Company's obligations under the Offer to accept for payment and pay for Shares
are subject to certain conditions. See Section 7.
 
15.  CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
     The following is a general summary under currently applicable law of
certain federal income tax considerations generally applicable to the Offer. The
discussion set forth below is for general information only and the tax treatment
described herein may vary depending upon each stockholder's particular
circumstances and tax position. Certain stockholders (including insurance
companies, tax-exempt organizations, financial institutions or broker-dealers,
foreign corporations, persons who are not citizens or residents of the United
States, stockholders who do not hold their Shares as capital assets and
stockholders who have acquired their Shares upon the exercise of options or
otherwise as compensation) may be subject to special rules not discussed below.
No ruling from the Internal Revenue Service ("IRS") will be applied for with
respect to the federal income tax consequences discussed herein and,
accordingly, there can be no assurance that the IRS will agree with the
conclusions stated. The discussion does not consider the effect of any
applicable foreign, state, local or other tax laws. EACH STOCKHOLDER SHOULD
CONSULT HIS OR HER OWN TAX ADVISOR AS TO THE PARTICULAR TAX CONSEQUENCES TO HIM
OR HER OF THE OFFER, INCLUDING THE APPLICABILITY AND EFFECT OF ANY FOREIGN,
STATE, LOCAL OR OTHER TAX LAWS, ANY RECENT CHANGES IN APPLICABLE TAX LAWS AND
ANY PROPOSED LEGISLATION.
 
     IN GENERAL.  A stockholder's exchange of Shares for cash pursuant to the
Offer will be a taxable transaction for federal income tax purposes, and may
also be a taxable transaction under applicable state, local, foreign or other
tax laws. The federal income tax consequences to a stockholder may vary
depending upon the stockholder's particular facts and circumstances.
 
     CONVERSION.  The conversion of Class B Stock or Series A Stock into Common
Stock generally will not be a taxable transaction for federal income tax
purposes. Dividend income may be realized to the extent of dividends in arrears.
Cash received in lieu of fractional shares will be treated as received in
exchange for the fractional shares in a transaction to which Section 302 of the
Internal Revenue Code of 1986, as amended (the "Code") applies with the
consequences described below.
 
     TREATMENT AS A SALE OR EXCHANGE.  Under Section 302 of the Code, a transfer
of Shares to the Company pursuant to the Offer will, as a general rule, be
treated as a sale or exchange of the Shares if the receipt of cash upon the sale
(a) is "substantially disproportionate" with respect to the stockholder, (b)
results in a "complete redemption" of the stockholder's interest in the Company
or (c) is "not essentially equivalent to a dividend" with respect to the
stockholder. These tests (the "Section 302 tests") are explained more fully
below.
 
     If any of the Section 302 tests is satisfied, a tendering stockholder will
recognize gain or loss equal to the difference between the amount of cash
received by the stockholder pursuant to the Offer (less any portion thereof
attributable to accrued but unpaid dividends which is taxable as a dividend) and
the stockholder's basis in the Shares sold pursuant to the Offer. If the Shares
are held as capital assets, the gain or loss will be capital gain or loss, which
will be long-term capital gain or loss if the Shares have been held for more
than one year.
 
                                       24
<PAGE>   25
 
     TREATMENT AS A DIVIDEND.  If none of the Section 302 tests is satisfied
and, as anticipated, the Company has sufficient earnings and profits, a
tendering stockholder will be treated as having received a dividend taxable as
ordinary income in an amount equal to the entire amount of cash received by the
stockholder pursuant to the Offer. This amount will not be reduced by the
stockholder's basis in the Shares sold pursuant to the Offer, and (except as
described below for corporate stockholders eligible for the dividends-received
deduction) the stockholder's basis in those Shares will be added to the
stockholder's basis in his or her remaining Shares. No assurance can be given
that any of the Section 302 tests will be satisfied as to any particular
stockholder, and thus no assurance can be given that any particular stockholder
will not be treated as having received a dividend taxable as ordinary income.
 
     CONSTRUCTIVE OWNERSHIP OF STOCK.  In determining whether any of the Section
302 tests is satisfied, a stockholder must take into account not only stock of
the Company actually owned by the stockholder, but also stock of the Company
that is constructively owned within the meaning of Section 318 of the Code.
Under Section 318, a stockholder may constructively own stock of the Company
actually owned, and in some cases constructively owned, by certain related
individuals and certain entities in which the stockholder has an interest, as
well as any stock of the Company the stockholder has a right to acquire by
exercise of an option or by the conversion or exchange of a security.
 
     THE SECTION 302 TESTS.  One of the following tests must be satisfied in
order for the sale of Shares pursuant to the Offer to be treated as a sale or
exchange rather than as a dividend distribution.
 
          (a) Substantially Disproportionate Test.  The receipt of cash by a
     stockholder will be substantially disproportionate with respect to the
     stockholder if the percentage of the outstanding voting stock of the
     Company actually and constructively owned by the stockholder immediately
     following the sale of Shares pursuant to the Offer (treating Shares
     purchased pursuant to the Offer as not outstanding) is less than 80% of the
     percentage of the outstanding voting stock of the Company actually and
     constructively owned by the stockholder immediately before the exchange
     (treating Shares purchased pursuant to the Offer as outstanding).
     Stockholders should consult their tax advisors concerning the application
     of the substantially disproportionate test to their particular
     circumstances.
 
          (b) Complete Redemption Test.  The receipt of cash by a stockholder
     will be a complete redemption of the stockholder's interest if either (i)
     all of the stock of the Company actually and constructively owned by the
     stockholder is sold pursuant to the Offer or (ii) all of the stock of the
     Company actually owned by the stockholder is sold pursuant to the Offer and
     the stockholder is eligible to waive, and effectively waives, the
     attribution of all stock of the Company constructively owned by the
     stockholder in accordance with the procedures described in Section
     302(c)(2) of the Code.
 
          (c) Not Essentially Equivalent To A Dividend Test.  The receipt of
     cash by a stockholder will not be essentially equivalent to a dividend if
     the stockholder's exchange of Shares pursuant to the Offer results in a
     meaningful reduction of the stockholder's proportionate interest in the
     Company. Whether the receipt of cash by a stockholder will not be
     essentially equivalent to a dividend will depend on the stockholder's
     particular facts and circumstances. However, in certain circumstances, in
     the case of a small minority stockholder, even a small reduction may
     satisfy this test. For example, the IRS has indicated in a published ruling
     that in the case of a small minority stockholder of a publicly held
     corporation who exercises no control over corporate affairs, a reduction in
     the stockholder's proportionate interest in the corporation from .0001118%
     to .0001081% (which represented only a 3.3% reduction in the stockholder's
     percentage ownership of outstanding shares for purposes of the
     substantially disproportionate test) would constitute a meaningful
     reduction. Stockholders expecting to rely on the "not essentially
     equivalent to a dividend test" should consult their own tax advisors
     regarding its application in their particular circumstances.
 
     Under certain circumstances, it may be possible for a tendering stockholder
to satisfy one of the Section 302 tests by contemporaneously selling or
otherwise disposing of all or some of the stock of the Company that is actually
or constructively owned by the stockholder but that is not purchased pursuant to
the Offer. Correspondingly, a stockholder may not be able to satisfy any of the
Section 302 tests because of contemporaneous acquisitions of stock of the
Company by the stockholder or by a related party whose stock is
 
                                       25
<PAGE>   26
 
constructively owned by the stockholder. Stockholders should consult their tax
advisors regarding the consequences of such sales or acquisitions in their
particular circumstances.
 
     In the event that the Offer is oversubscribed, the Company's purchase of
Shares pursuant to the Offer will be prorated. Thus, even if all the Shares
actually and constructively owned by a stockholder are tendered pursuant to the
Offer, it is possible that not all of the Shares will be purchased by the
Company, which in turn may affect the stockholder's ability to satisfy one of
the Section 302 tests described above.
 
     SPECIAL RULES FOR CORPORATE STOCKHOLDERS.  If the exchange of Shares by a
corporate stockholder does not satisfy any of the Section 302 tests and is
therefore treated as a dividend, the stockholder may be entitled to a
dividends-received deduction equal to 70% of the dividend. There are a number of
limitations on the availability of the deduction, however, and the
dividends-received deduction may not be available or could be limited if, for
example, the corporation does not satisfy certain holding period requirements
with respect to the Shares or the Shares are treated as "debt financed portfolio
stock." Finally, it is expected that if a dividends-received deduction is
available, the dividend will generally constitute an extraordinary dividend
under Section 1059 of the Code. As a result, a corporate stockholder will be
required to reduce its tax basis in its Shares (but not below zero) by the
non-taxed portion of the dividend (that is, the portion of the dividend equal to
the dividends-received deduction). If the non-taxed portion of the dividend
exceeds the corporate stockholder's tax basis in its Shares, the excess must be
treated as gain from the sale of the Shares for the taxable year in which a sale
or disposition of the Shares occurs.
 
     TAX RATES.  Proposals have recently been introduced in the House of
Representatives and the Senate to allow a deduction for 50% of a taxpayer's net
capital gains (i.e., the excess of net long-term capital gains over net
short-term capital losses). Under these proposals the effective tax rates
applicable to net long-term capital gains would be reduced to 50% of rates
applicable to ordinary income. Additionally, the proposals would limit the
deduction for net long-term capital losses to 50% of the excess of net long-term
capital losses over net short-term capital gains. These proposals would apply
generally to transactions effected after December 31, 1994. Therefore, if these
proposals were enacted into law in their current form, gains from sales of
Shares pursuant to the Offer which constituted long-term capital gains under any
of the three tests outlined above would generally be taxed at reduced effective
tax rates. However, there can be no assurance that these proposals will be
enacted and, if enacted, the effective date of the proposals or the particular
type of transactions or assets to which the proposals apply could be modified.
If the proposals were enacted with an effective date subsequent to the
Expiration Date of the Offer, sales of Shares pursuant to the Offer which
constituted long-term capital gains would be taxed at the higher rates currently
in effect. Stockholders should consult their tax advisors about the impact of
this proposed legislation.
 
     BACKUP WITHHOLDING.  See Section 3 concerning the potential application of
federal backup withholding.
 
     FOREIGN STOCKHOLDERS.  The Company generally will assume that a foreign
stockholder will be treated as having received a dividend and will therefore
withhold federal income tax at a rate equal to 30% of the gross proceeds paid to
a foreign stockholder or his or her agent pursuant to the Offer, unless the
foreign stockholder proves in a manner satisfactory to the Company and the
Depositary that the sale of its Shares pursuant to the Offer will qualify as a
sale or exchange rather than a dividend for Federal income tax purposes, in
which case no withholding will be required, that a reduced rate of withholding
is available pursuant to a tax treaty or that an exemption from withholding is
applicable because the gross proceeds are effectively connected with the conduct
of a trade or business by the foreign stockholder within the United States.
 
     A foreign stockholder with respect to whom tax has been withheld may be
eligible to obtain a refund from the IRS of all or a portion of the withheld tax
if the stockholder satisfies one of the Section 302 tests for capital gain
treatment or is otherwise able to establish that no tax or a reduced amount of
tax was due. Foreign stockholders are urged to consult their own tax advisers
regarding the particular tax consequences to such stockholder of the disposition
of Shares pursuant to the Offer and the application of federal income tax
withholding, including eligibility for a withholding tax reduction or exemption
and the refund procedure.
 
                                       26
<PAGE>   27
 
16.  EXTENSION OF THE OFFER; TERMINATION; AMENDMENTS
 
     The Company expressly reserves the right, in its sole discretion, and
regardless of whether or not any of the conditions specified in Section 7 shall
have occurred, at any time or from time to time, to extend the period of time
during which the Offer for the Shares is open by giving oral or written notice
of such extension to the Depositary, followed by a public announcement thereof
no later than 9:00 a.m. New York City time, on the next business day after the
previously scheduled Expiration Date. There can be no assurance that the Company
will exercise its right to extend the Offer for the Shares. During any such
extension, all Shares previously tendered and not withdrawn will remain subject
to the Offer.
 
     The Company also expressly reserves the right, in its sole discretion, (i)
to delay payment for any Shares not theretofore paid for or to terminate the
Offer and not to accept for payment any Shares not theretofore accepted for
payment, upon the occurrence of any of the conditions specified in Section 7, or
(ii) at any time or from time to time to amend the Offer for the Shares in any
respect, including increasing or decreasing the number of Shares the Company may
purchase or the range of prices it may pay pursuant to the Offer.
 
     Any such extension, delay, termination or amendment will be followed as
promptly as practicable by a public announcement thereof. Without limiting the
manner in which the Company may choose to make any public announcement, except
as provided by applicable law (including Rule 13e-4(e)(2) under the Exchange
Act), the Company shall have no obligation to publish, advertise or otherwise
communicate any such public announcement other than by making a release to the
Dow Jones News Service.
 
     If the Company makes a material change in the terms of the Offer for the
Shares or the information concerning the Offer for the Shares, or if it waives a
material condition of the Offer for the Shares, the Company will extend the
Offer to the extent required by Rules 13e-4(d)(2) and 13e-4(e)(2) under the
Exchange Act, which require that the minimum period during which an offer must
remain open following material changes in the terms of the Offer or information
concerning the Offer (other than a change in price or a change in percentage of
securities sought) will depend upon the facts and circumstances, including the
relative materiality of such terms or information. The Company confirms that its
reservation of the right to delay payment for Shares which it has accepted for
payment is limited by Rule 13e-4(f)(5) under the Exchange Act, which requires
that an issuer pay the consideration offered or return the tendered securities
promptly after the termination or withdrawal of a tender offer. If (i) the
Company increases or decreases the price to be paid for the Shares, or the
Company increases the number of Shares being sought and such increase in the
number of Shares being sought exceeds 2% of the outstanding Shares or the
Company decreases the number of Shares being sought and (ii) the Offer for the
Shares is scheduled to expire at any time earlier than the expiration of a
period ending on the tenth business day from, and including, the date that
notice of such increase or decrease is first published, sent or given, the Offer
for the Shares will be extended until the expiration of such period of ten
business days.
 
17.  FEES AND EXPENSES
 
     Salomon Brothers Inc has been retained by the Company to act as Dealer
Manager and financial advisor in connection with the Offer. Salomon Brothers Inc
will receive a fee of $250,000 for its services as Dealer Manager and financial
advisor. The Company has also agreed to reimburse Salomon Brothers Inc for
certain reasonable out-of-pocket expenses incurred in connection with the Offer,
including fees and disbursements of counsel, and to indemnify Salomon Brothers
Inc against certain liabilities, including certain liabilities under the Federal
securities laws. The Dealer Manager has rendered various investment banking and
other advisory services to the Company in the past, for which it has received
customary compensation, and can be expected to continue to render similar
services to the Company in the future.
 
     The Company has retained MacKenzie Partners, Inc. to act as Information
Agent and The First National Bank of Boston to act as Depositary in connection
with the Offer. The Information Agent and the Dealer Manager may contact holders
of Shares by mail, telephone, telex, telegraph and personal interviews and may
request brokers, dealers and other nominee stockholders to forward materials
relating to the Offer to beneficial owners. The Information Agent and the
Depositary will each receive reasonable and customary compensation for their
respective services, will be reimbursed for certain reasonable out-of-pocket
expenses and will be
 
                                       27
<PAGE>   28
 
indemnified against certain liabilities and expenses in connection with the
Offer, including certain liabilities under the Federal securities laws. The
Information Agent and the Depositary have rendered information and stock
transfer services, respectively, to the Company in the past for which they have
received customary compensation, and can be expected to continue to render
similar services to the Company in the future. Neither the Depositary, the
Information Agent or the Dealer Manager has been retained to, or is authorized
to, make recommendations in connection with the Offer.
 
     The Company will not pay any fees or commissions to any broker or dealer or
any other person (other than the Dealer Manager, the Information Agent and the
Depositary) for soliciting tenders of Shares pursuant to the Offer. Brokers,
dealers, commercial banks and trust companies will, upon request, be reimbursed
by the Company for reasonable and necessary costs and expenses incurred by them
in forwarding materials to their customers.
 
18.  MISCELLANEOUS
 
     The Company is not aware of any jurisdiction in which the making of the
Offer or the acceptance for payment of Shares in connection therewith would not
be in compliance with the laws of such jurisdiction. If the Company becomes
aware of any jurisdiction where the making of the Offer would not be in
compliance with such laws, the Company will make a good faith effort to comply
with such laws or seek to have such laws declared inapplicable to the Offer. If
after such good faith effort the Company cannot comply with any such laws, the
Offer will not be made to, nor will tenders be accepted from or on behalf of,
holders of Shares in any such jurisdictions. In those jurisdictions whose laws
require that the Offer be made by a licensed broker or dealer, the Offer shall
be deemed to be made on behalf of the Company by Salomon Brothers Inc as Dealer
Manager or one or more registered brokers or dealers licensed under the laws of
such jurisdictions.
 
                                          Harcourt General, Inc.
 
March 15, 1995
 
                                       28
<PAGE>   29
 
     Facsimile copies of the Letter of Transmittal will be accepted from
Eligible Institutions. The Letter of Transmittal and certificates for Shares and
any other required documents should be sent or delivered by each tendering
stockholder or his or her broker, dealer, commercial bank, trust company or
other nominee to the Depositary at one of its addresses set forth below.
 
                        The Depositary for the Offer is:
 
                       THE FIRST NATIONAL BANK OF BOSTON
 
<TABLE>
<S>                                   <C>                <C>
             By Mail:                                                 By Hand:
The First National Bank of Boston                             BancBoston Trust Company
  Shareholder Services Division                                     of New York
          P.O. Box 1889                                       55 Broadway, Third Floor
        Mail Stop 45-01-19                                       New York, New York
   Boston, Massachusetts 02105
 
    By Facsimile Transmission:          Telephone:             By Overnight Courier:
          (617) 575-2232              (617) 575-3170     The First National Bank of Boston
          (617) 575-2233                                   Shareholder Services Division
 (for Eligible Institutions Only)                                Mail Stop 45-01-19
       Confirm by Telephone                                      150 Royall Street
                                                            Canton, Massachusetts 02021
</TABLE>

- ------------------------------------------------------------------------------
Any questions or requests for assistance or for additional copies of the Offer
to Purchase or the Letter of Transmittal may be directed to the Information
Agent or Dealer Manager. Stockholders may also contact their broker, dealer,
commercial bank, trust company or other nominee for assistance concerning the
Offer.
- ------------------------------------------------------------------------------ 
                    The Information Agent for the Offer is:
 
                            MACKENZIE PARTNERS, INC.
                                156 Fifth Avenue
                            New York, New York 10010
                         (212) 929-5500 (call collect)
                                       or
 
                         Call Toll-Free (800) 322-2885
 
                      The Dealer Manager for the Offer is:
 
                              SALOMON BROTHERS INC
                            Seven World Trade Center
                            New York, New York 10048
                       (212) 783-2947 (in New York City)
                                       or
                         Call Toll-Free (800) 221-5424

<PAGE>   1
 
                             LETTER OF TRANSMITTAL
 
                             TO ACCOMPANY SHARES OF
                                COMMON STOCK OF
 
                             HARCOURT GENERAL, INC.

                   TENDERED PURSUANT TO THE OFFER TO PURCHASE
                              DATED MARCH 15, 1995

- ----------------------------------------------------------------------------- 
  THIS OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT,
 NEW YORK CITY TIME, ON TUESDAY, APRIL 11, 1995, UNLESS THE OFFER IS EXTENDED.
- ----------------------------------------------------------------------------- 
               TO: THE FIRST NATIONAL BANK OF BOSTON, DEPOSITARY
 
<TABLE>
<S>                                        <C>                          <C>
            By Mail:                                                        By Hand:
   The First National Bank of  Boston                               BancBoston Trust Company
 Shareholder Services Division                                             of New York
         P.O. Box 1889                                              55 Broadway, Third Floor
       Mail Stop 45-01-19                                               New York, New York
  Boston, Massachusetts 02105
 
   By Facsimile Transmission:              Telephone:                By Overnight Courier:
         (617) 575-2232                  (617) 575-3170            The First National Bank of
         (617) 575-2233                                                      Boston
(for Eligible Institutions Only)                                 Shareholder Services Division
      Confirm by Telephone                                             Mail Stop 45-01-19
                                                                       150 Royall Street
                                                                  Canton, Massachusetts 02021
</TABLE>
 
                            ------------------------
 
     DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN ONE OF THOSE SHOWN
ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA A FACSIMILE NUMBER OTHER THAN ONE OF
THOSE LISTED ABOVE, DOES NOT CONSTITUTE A VALID DELIVERY.
 
     SHARES OF CLASS B STOCK, PAR VALUE $1.00 PER SHARE (THE "CLASS B STOCK"),
OR SERIES A CUMULATIVE CONVERTIBLE STOCK, PAR VALUE $1.00 PER SHARE (THE "SERIES
A STOCK"), WILL NOT BE ACCEPTED FOR TENDER. HOLDERS OF EITHER THE CLASS B STOCK
OR THE SERIES A STOCK WHO WISH TO PARTICIPATE IN THE OFFER MUST CONVERT SUCH
CLASS B STOCK OR SERIES A STOCK IN ACCORDANCE WITH THEIR RESPECTIVE TERMS AND
PROVISIONS AND TENDER THE SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION IN
ACCORDANCE WITH THE TERMS AND CONDITIONS OF THE OFFER PRIOR TO THE EXPIRATION
THEREOF. SEE SECTION 4 OF THE OFFER TO PURCHASE, SECTION 16 OF THIS LETTER OF
TRANSMITTAL AND THE INSTRUCTIONS TO THE APPLICABLE NOTICE OF CONVERSION (BLUE
WITH RESPECT TO THE CLASS B STOCK AND GREEN WITH RESPECT TO THE SERIES A STOCK).
 
     This Letter of Transmittal is to be used only if (a) certificates for
shares of Common Stock (as defined below) are to be forwarded with it; (b) a
tender of shares of Common Stock is to be made by book-entry transfer to the
account maintained by the Depositary at The Depository Trust Company, the
Midwest Securities Trust Company or the Philadelphia Depository Trust Company
(collectively, the "Book-Entry Transfer Facilities") pursuant to Section 3 of
the Offer to Purchase; (c) a tender of shares of Common Stock held in the
Company's Dividend Reinvestment Plan is to be made; or (d) a tender of shares of
Common Stock issued upon conversion of Class B Stock or Series A Stock pursuant
to a Notice of Conversion accompanying this Letter of Transmittal is to be made.
Stockholders who desire to tender shares of Common Stock pursuant to the Offer
and who cannot deliver their Common Stock certificates (or who are unable to
comply with the procedures for book-entry transfer on a timely basis) and all
other documents required by this Letter of Transmittal to the Depositary at or
before the Expiration Date (as defined in the Offer to Purchase) may tender
their shares of Common Stock according to the guaranteed delivery procedures set
forth in Section 3 of the Offer to Purchase. See Instruction 2. Delivery of
documents to one of the Book-Entry Transfer Facilities does not constitute
delivery to the Depositary.
<PAGE>   2
<TABLE> 
- --------------------------------------------------------------------------------
   DESCRIPTION OF SHARES OF COMMON STOCK TENDERED (SEE INSTRUCTIONS 3 AND 4)
- ------------------------------------------------------------------------------------------------------------------------
      NAMES AND ADDRESS(ES) OF REGISTERED HOLDER(S)
               (PLEASE FILL IN EXACTLY AS                                     CERTIFICATE(S) TENDERED
            NAME(S) APPEAR ON CERTIFICATE(S))                            (ATTACH SIGNED LIST IF NECESSARY)
 ------------------------------------------------------------------------------------------------------------------------
<CAPTION>                                                    <S>                <C>                     <C>
                                                                                 NUMBER OF SHARES
                                                                                  OF COMMON STOCK       NUMBER OF SHARES
                                                              CERTIFICATE          REPRESENTED BY       OF COMMON STOCK
                                                               NUMBER(S)*         CERTIFICATE(S)*          TENDERED**
                                                          ---------------------------------------------------------------
 
                                                          ---------------------------------------------------------------
 
                                                          ---------------------------------------------------------------
 
                                                          ---------------------------------------------------------------

                                                          ---------------------------------------------------------------
                                                                       TOTAL SHARES OF
                                                                    COMMON STOCK TENDERED
 ------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
 INDICATE IN THIS BOX ORDER (BY CERTIFICATE NUMBER) IN WHICH SHARES OF COMMON
 STOCK ARE TO BE PURCHASED IN EVENT OF PRORATION. (ATTACH ADDITIONAL SIGNED
 LIST IF NECESSARY):*** SEE INSTRUCTION 9.
 
 1st:        ; 2nd:        ; 3rd:       ; 4th:       ; 5th:       ; 6th:
- --------------------------------------------------------------------------------
   * Need not be completed if shares of Common Stock are delivered by
     book-entry transfer or with respect to shares of Common Stock issued upon
     conversion of Class B Stock or Series A Stock. See Instruction 16.
 
  ** If you desire to tender fewer than all shares of Common Stock evidenced by
     any certificates listed above, please indicate in this column the number
     of shares of Common Stock you wish to tender. If you fail to indicate the
     number of shares of Common Stock tendered, all shares of Common Stock
     evidenced by such certificates will be deemed to have been tendered. See
     Instruction 4. If you seek to tender shares of Common Stock held in the
     Company's Dividend Reinvestment Plan or shares of Common Stock issued upon
     conversion of Class B Stock or Series A Stock pursuant to the Blue or
     Green Notice of Conversion, respectively, the tender of such shares of
     Common Stock must be for all such shares of Common Stock so held or so
     issued. See Instructions 15 and 16.
 
 *** If you do not designate an order, in the event less than all shares of
     Common Stock tendered are purchased due to proration, shares of Common
     Stock will be selected for purchase by the Depositary.
- --------------------------------------------------------------------------------
 
                                        2
<PAGE>   3
 
/ / CHECK HERE IF TENDERED SHARES OF COMMON STOCK ARE BEING DELIVERED BY
    BOOK-ENTRY TRANSFER MADE TO AN ACCOUNT MAINTAINED BY THE DEPOSITARY WITH ONE
    OF THE BOOK-ENTRY TRANSFER FACILITIES AND COMPLETE THE FOLLOWING:
 
Name of Tendering Institution:
                              ---------------------------------------------
 
Check Box of Applicable Book-Entry Transfer Facility:
 
DTC  / /                     MSTC  / /                     PDTC  / /
 
Account Number:
               -------------------------------------------------------------
 
Transaction Code Number:
                       -----------------------------------------------------
 
/ / CHECK HERE IF CERTIFICATES FOR TENDERED SHARES OF COMMON STOCK ARE BEING
    DELIVERED PURSUANT TO A NOTICE OF GUARANTEED DELIVERY PREVIOUSLY SENT TO THE
    DEPOSITARY AND COMPLETE THE FOLLOWING:
 
Name(s) of Registered Holder(s):
                                --------------------------------------------
 
Date of Execution of Notice of Guaranteed Delivery:
                                                   -------------------------
 
Name of Institution that Guaranteed Delivery:
                                             -------------------------------
 
Window ticket number (if available):
                                    ----------------------------------------
 
If Delivery is by Book-Entry Transfer Check Box of Applicable Book-Entry
Transfer Facility:
 
DTC  / /                     MSTC  / /                     PDTC  / /
 
Account Number:
               ------------------------------------------------------------
 
Transaction Code Number:
                        ---------------------------------------------------
 
/ / CHECK HERE IF ANY TENDERED SHARES OF COMMON STOCK ARE SHARES OF COMMON STOCK
    ISSUED UPON CONVERSION OF CLASS B STOCK OR SERIES A STOCK PURSUANT TO A
    NOTICE OF CONVERSION THAT ACCOMPANIES THIS LETTER OF TRANSMITTAL.
 
                                        3
<PAGE>   4
 
                                    ODD LOTS
                              (SEE INSTRUCTION 8)
 
     To be completed ONLY if Shares are being tendered by or on behalf of a
Person owning beneficially, as of the close of business on the Expiration Date,
an aggregate of fewer than 100 shares of Common Stock (after giving effect to
the conversion of Class B Stock or Series A Stock into shares of Common Stock
prior to the Expiration Date and including any shares of Common Stock held in
the Company's Dividend Reinvestment Plan).
 
The undersigned either (check one box):
 
/ /  will be the beneficial owner as of the close of business on the Expiration
     Date of an aggregate of fewer than 100 shares of Common Stock (after giving
     effect to the conversion of Class B Stock or Series A Stock into shares of
     Common Stock prior to the Expiration Date and including any shares of
     Common Stock held in the Company's Dividend Reinvestment Plan); or
 
/ /  is a broker, dealer, commercial bank, trust company or other nominee that:
 
(a) is tendering, for the beneficial owners thereof, shares of Common Stock with
    respect to which it is the record owner, and
 
(b) believes, based upon representations made to it by such beneficial owners,
    that each such person will be the beneficial owner as of the close of
    business on the Expiration Date, of an aggregate of fewer than 100 shares of
    Common Stock (after giving effect to the conversion of Class B Stock or
    Series A Stock into shares of Common Stock prior to the Expiration Date and
    including any shares of Common Stock held in the Company's Dividend
    Reinvestment Plan).
 
In addition, the undersigned is tendering shares of Common Stock either (check
one box):
 
/ /  at the Purchase Price (defined below), as the same shall be determined by
     the Company in accordance with the terms of the Offer (persons checking
     this box need not indicate the price per Share below); or
 
/ /  at the price per share of Common Stock indicated below under "Price (in
     Dollars) Per Share of Common Stock at Which Shares of Common Stock Are
     Being Tendered" in this Letter of Transmittal.
 
                                        4
<PAGE>   5
 
TO THE FIRST NATIONAL BANK OF BOSTON:
 
     The undersigned hereby tenders to Harcourt General, Inc., a Delaware
corporation (the "Company"), the above-described shares of the Company's Common
Stock, par value $1.00 per share (the "Shares" or the "Common Stock"), at the
price per Share indicated in this Letter of Transmittal, net to the seller in
cash, upon the terms and subject to the conditions set forth in the Company's
Offer to Purchase dated March 15, 1995, receipt of which is hereby acknowledged,
and in this Letter of Transmittal (which together constitute the "Offer").
 
     Subject to and effective upon acceptance for payment of the Shares tendered
hereby in accordance with the terms of the Offer (including, if the Offer is
extended or amended, the terms or conditions of any such extension or
amendment), the undersigned hereby sells, assigns and transfers to or upon the
order of the Company all right, title and interest in and to all Shares tendered
hereby or orders the registration of such Shares tendered by book-entry transfer
that are purchased pursuant to the Offer to or upon the order of the Company and
hereby irrevocably constitutes and appoints the Depositary as attorney-in-fact
of the undersigned with respect to such Shares, with full power of substitution
(such power of attorney being an irrevocable power coupled with an interest),
to:
 
          (a) deliver certificates for Shares or transfer ownership of such
     Shares on the account books maintained by a Book-Entry Transfer Facility,
     together in either such case with all accompanying evidences of transfer
     and authenticity, to or upon the order of the Company, upon receipt by the
     Depositary, as the undersigned's agent, of the Purchase Price (as defined
     below) with respect to such Shares;
 
          (b) present certificates for such Shares for cancellation and transfer
     on the Company's books; and
 
          (c) receive all benefits and otherwise exercise all rights of
     beneficial ownership of such Shares, subject to the next paragraph, all in
     accordance with the terms of the Offer.
 
     The undersigned hereby represents and warrants to the Company that:
 
          (a) the undersigned understands that tenders of Shares pursuant to any
     one of the procedures described in Section 3 of the Offer to Purchase and
     in the Instructions hereto will constitute the undersigned's acceptance of
     the terms and conditions of the Offer, including the undersigned's
     representation and warranty that (i) the undersigned has a net long
     position in Shares or equivalent securities at least equal to the Shares
     tendered within the meaning of Rule 14e-4 under the Securities Exchange Act
     of 1934, as amended, and (ii) such tender of Shares complies with Rule
     14e-4;
 
          (b) when and to the extent the Company accepts the Shares for
     purchase, the Company will acquire good, marketable and unencumbered title
     to them, free and clear of all security interests, liens, charges,
     encumbrances, conditional sales agreements or other obligations relating to
     their sale or transfer, and not subject to any adverse claim;
 
          (c) on request, the undersigned will execute and deliver any
     additional documents the Depositary or the Company deems necessary or
     desirable to complete the assignment, transfer and purchase of the Shares
     tendered hereby; and
 
          (d) the undersigned has read, understands and agrees with, all of the
     terms of the Offer.
 
     With respect to holders of certificates representing Shares tendered
hereby, the names and addresses of the registered holders should be printed, if
they are not already printed above, exactly as they appear on the certificates
representing Shares tendered hereby. The certificate numbers, the number of
Shares represented by such certificates, and the number of Shares that the
undersigned wishes to tender, should be set forth in the appropriate boxes
above. With respect to holders who tender only Shares issued upon conversion of
Class B Stock or Series A Stock, such holders need not provide this information
if a properly completed and duly executed Notice of Conversion accompanies this
Letter of Transmittal.
 
     The undersigned understands that the Company will, upon the terms and
subject to the conditions of the Offer, determine a single price per Share (not
greater than $41.50 nor less than $36.00) that it will pay for Shares (the
"Purchase Price") properly tendered and not withdrawn pursuant to the Offer,
taking into account the number of Shares so tendered and the prices specified by
tendering stockholders of the Shares. The undersigned understands that the
Company will select the Purchase Price which will allow it to purchase 5,000,000
Shares (or such lesser number of Shares as are properly tendered and not
withdrawn) at prices not greater than $41.50 nor less than $36.00 pursuant to
the Offer. The undersigned understands that all Shares properly tendered at
prices at or below the Purchase Price and not withdrawn will be purchased at the
Purchase Price, net to the seller in cash, upon the terms and subject to the
conditions of the Offer, including its proration provisions, and that the
Company will
 
                                        5
<PAGE>   6
 
return all other Shares, including Shares tendered and not withdrawn at prices
greater than the Purchase Price and Shares not purchased because of proration.
 
     The undersigned recognizes that under certain circumstances set forth in
the Offer to Purchase, the Company may terminate or amend the Offer or may
postpone the acceptance for payment of, or the payment for, Shares tendered or
may accept for payment fewer than all of the Shares tendered hereby. In either
event, the undersigned understands that certificate(s) for any Shares not
tendered or not purchased will be returned to the undersigned at the address
indicated above, unless otherwise indicated under the "Special Payment
Instructions" or "Special Delivery Instructions" below. The undersigned
recognizes that the Company has no obligation, pursuant to the Special Payment
Instructions, to transfer any certificate for Shares from the name of their
registered holder, or to order the registration or transfer of such Shares
tendered by book-entry transfer, if the Company purchases none of the Shares
represented by such certificate or tendered by such book-entry transfer.
 
     The undersigned understands that acceptance of Shares by the Company for
payment will constitute a binding agreement between the undersigned and the
Company upon the terms and subject to the conditions of the Offer.
 
     The check for the Purchase Price for such of the tendered Shares as are
purchased will be issued to the order of the undersigned and mailed to the
address indicated above unless otherwise indicated under the Special Payment
Instructions or the Special Delivery Instructions below.
 
     All authority conferred or agreed to be conferred in this Letter of
Transmittal shall survive the death or incapacity of the undersigned and any
obligations of the undersigned under this Letter of Transmittal shall be binding
upon the heirs, personal representatives, successors and assigns of the
undersigned. Except as stated in the Offer to Purchase, this tender is
irrevocable.
 
                    NOTE: SIGNATURES MUST BE PROVIDED BELOW.
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.
 
                PRICE (IN DOLLARS) PER SHARE OF COMMON STOCK AT
                WHICH SHARES OF COMMON STOCK ARE BEING TENDERED
 
- --------------------------------------------------------------------------------
                              CHECK ONLY ONE BOX.
                        IF MORE THAN ONE BOX IS CHECKED,
              THERE IS NO PROPER TENDER OF SHARES OF COMMON STOCK.
 
<TABLE>
- --------------------------------------------------------------------------------
<S>             <C>             <C>             <C>              <C>              <C>
  / / $36.000     / / $37.000     / / $38.000      / / $39.000      / / $40.000     / / $41.000
  / / $36.125     / / $37.125     / / $38.125      / / $39.125      / / $40.125     / / $41.125
  / / $36.250     / / $37.250     / / $38.250      / / $39.250      / / $40.250     / / $41.250
  / / $36.375     / / $37.375     / / $38.375      / / $39.375      / / $40.375     / / $41.375
  / / $36.500     / / $37.500     / / $38.500      / / $39.500      / / $40.500     / / $41.500
  / / $36.625     / / $37.625     / / $38.625      / / $39.625      / / $40.625
  / / $36.750     / / $37.750     / / $38.750      / / $39.750      / / $40.750
  / / $36.875     / / $37.875     / / $38.875      / / $39.875      / / $40.875
</TABLE>
 
- --------------------------------------------------------------------------------
 
                                        6
<PAGE>   7
 
                    IF PORTIONS OF SHARE HOLDINGS ARE BEING
                      TENDERED AT MORE THAN ONE PRICE, USE
                        A SEPARATE LETTER OF TRANSMITTAL
                           FOR EACH PRICE SPECIFIED.
                              (SEE INSTRUCTION 5)
 
- ---------------------------------------------------------
                          SPECIAL PAYMENT INSTRUCTIONS
                         (SEE INSTRUCTIONS 1, 4, 6, 7,
                                   10 AND 16)
 
      To be completed ONLY if certificate(s) for Shares not tendered or not
 purchased and/or any check for the Purchase Price of Shares purchased are to
 be issued in the name of someone other than the undersigned, or if Shares
 delivered by book-entry transfer that are not purchased are to be returned by
 credit to an account maintained by a Book-Entry Transfer Facility.
 
 Issue  / / Check
 
        / / Certificate(s) to:
 
 Name:
      ------------------------------------------------
                           (PLEASE PRINT)
 
 Address:
         ----------------------------------------------
 
          ---------------------------------------------
                        (INCLUDE ZIP CODE)
 
          ---------------------------------------------
           (TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER)
 
 / / Credit Shares tendered by book-entry transfer and not purchased to the
     account set forth below:
 
 Name of account party:
                       ------------------------------
 
 Account number:
                 -------------------------------------
 
 Check box of Applicable Book-Entry Transfer Facility:
 DTC / /          MSTC / /                 PDTC / /
- -------------------------------------------------------
 
- -------------------------------------------------------
                         SPECIAL DELIVERY INSTRUCTIONS
                         (SEE INSTRUCTIONS 1, 4, 6, 7,
                                   10 AND 16)
 
      To be completed ONLY if certificate(s) for Shares not tendered or not
 purchased and/or any check for the Purchase Price of Shares purchased are to
 be sent to someone other than the undersigned or to the undersigned at an
 address other than that shown above.
 
 Deliver  / / Check
 
          / / Certificate(s) to:
 
 Name:
      ------------------------------------------------
                       (PLEASE PRINT)
 
 Address:
         ----------------------------------------------
 
- -------------------------------------------------------
                    (INCLUDE ZIP CODE)
 
- -------------------------------------------------------
 
- -------------------------------------------------------
                        TENDER OF DIVIDEND REINVESTMENT
                                  PLAN SHARES
                              (SEE INSTRUCTION 15)
 
      To be completed ONLY if the undersigned intends to tender all shares of
 Common Stock held by him or her in the Company's Dividend Reinvestment Plan.
 
 / / CHECK HERE TO TENDER ALL SHARES OF COMMON STOCK HELD IN THE COMPANY'S
     DIVIDEND REINVESTMENT PLAN.
- ---------------------------------------------------------
 
                                        7
<PAGE>   8
 
                            STOCKHOLDER(S) SIGN HERE
                           (SEE INSTRUCTIONS 1 AND 6)
 
                 (PLEASE COMPLETE ENCLOSED SUBSTITUTE FORM W-9)
 
     Must be signed by the registered holder(s) exactly as name(s) appear(s) on
certificate(s) or on a security position listing or by person(s) authorized to
become registered holder(s) by certificate(s) and documents transmitted with
this Letter of Transmittal. If signature is by attorney-in-fact, executor,
administrator, trustee, guardian, officer of a corporation or another acting in
a fiduciary or representative capacity, please set forth the full title. See
Instruction 6.
 
X
- -------------------------------------------------------------------------------
 
X
- -------------------------------------------------------------------------------
                           (SIGNATURE(S) OF OWNER(S))
 
Name(s):
        -----------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Capacity (full title):
                      ---------------------------------------------------------
 
Address:
        -----------------------------------------------------------------------
   
- -------------------------------------------------------------------------------
 
Area Code and Telephone Number:
                               ------------------------------------------------
 
Tax ID Number or Social Security Number:
                                        ---------------------------------------
 
Dated:               , 1995
 
                            GUARANTEE OF SIGNATURES
                           (SEE INSTRUCTIONS 1 AND 6)
 
Authorized Signature:
                     ----------------------------------------------------------
 
Name(s):
        -----------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Title:
       ------------------------------------------------------------------------
 
Name of Firm:
             ------------------------------------------------------------------
 
Address:
        -----------------------------------------------------------------------
 
- -------------------------------------------------------------------------------
                              (INCLUDING ZIP CODE)
 
Area Code and Telephone Number:
                                -----------------------------------------------
 
Tax ID Number or Social Security Number:
                                         --------------------------------------
 
Dated:               , 1995
 
                                        8
<PAGE>   9
 
                                  INSTRUCTIONS
 
                     FORMING PART OF THE TERMS OF THE OFFER
 
1.  GUARANTEE OF SIGNATURES.
 
    No signature guarantee is required if:
 
          (a) this Letter of Transmittal is signed by the registered holder of
     the Shares (which term, for purposes of this document, shall include any
     participant in a Book-Entry Transfer Facility whose name appears on a
     security position listing as the owner of Shares) exactly as the name of
     the registered holder appears on the certificate tendered with this Letter
     of Transmittal and payment and delivery are to be made directly to such
     owner unless such owner has completed either the box entitled "Special
     Payment Instructions" or "Special Delivery Instructions" above; or
 
          (b) such Shares are tendered for the account of a member firm of a
     registered national securities exchange, a member of the Stock Transfer
     Association's approved medallion program (such as STAMP, SEMP or MSP) or a
     commercial bank or trust company having an office, branch or agency in the
     United States (each such entity, an "Eligible Institution"); or
 
          (c) this Letter of Transmittal is signed by a holder of shares of
     Common Stock issued upon conversion of Class B Stock or Series A Stock (and
     tendered herein) exactly as the signature of such holder appears on the
     accompanying Notice of Conversion.
 
     In all other cases, an Eligible Institution must guarantee all signatures
on this Letter of Transmittal. See Instruction 6.
 
2.   DELIVERY OF LETTER OF TRANSMITTAL AND CERTIFICATES; GUARANTEED DELIVERY
     PROCEDURES.
 
     This Letter of Transmittal is to be used only if certificates are delivered
with it to the Depositary (or such certificates will be delivered pursuant to a
Notice of Guaranteed Delivery previously sent to the Depositary), if tenders are
to be made pursuant to the procedure for tender by book-entry transfer set forth
in Section 3 of the Offer to Purchase, if tenders of Shares held in the
Company's Dividend Reinvestment Plan are to be made, or if tenders are to be
made pursuant to the procedure for tender of Shares issued upon conversion of
shares of Class B Stock or Series A Stock set forth in Section 4 of the Offer to
Purchase. Certificates for all physically tendered Shares or confirmation of a
book-entry transfer into the Depositary's account at a Book-Entry Transfer
Facility of Shares tendered electronically, together in each case with a
facsimile of the Letter of Transmittal and any other documents required by this
Letter of Transmittal, should be mailed or delivered to the Depositary at the
appropriate address set forth herein and must be delivered to the Depositary on
or before the Expiration Date. With respect to tenders herein of Shares issued
upon conversion of Class B Stock or Series A Stock, a properly completed and
duly executed Notice of Conversion and any other documents required by the
Notice of Conversion, must accompany this Letter of Transmittal. See Instruction
16.
 
     Holders of Shares whose certificates are not immediately available or who
cannot deliver Shares and all other required documents to the Depositary before
the Expiration Date, or whose Shares cannot be delivered on a timely basis
pursuant to the procedures for book-entry transfer, may tender their Shares by
or through any Eligible Institution by properly completing and duly executing
and delivering a Notice of Guaranteed Delivery (or facsimile of it) and by
otherwise complying with the guaranteed delivery procedure set forth in Section
3 of the Offer to Purchase. Pursuant to such procedure, the certificates for all
physically tendered Shares or book-entry confirmation, as the case may be, as
well as a properly completed and duly executed Letter of Transmittal and all
other documents required by this Letter of Transmittal, must be received by the
Depositary within five New York Stock Exchange trading days after receipt by the
Depositary of such Notice of Guaranteed Delivery, all as provided in Section 3
of the Offer to Purchase.
 
     The Notice of Guaranteed Delivery may be delivered by hand or transmitted
by a telegram, facsimile transmission or mail to the Depositary and must include
a guarantee by an Eligible Institution in the form set forth in such Notice. For
Shares to be tendered validly pursuant to the guaranteed delivery procedure, the
Depositary must receive the Notice of Guaranteed Delivery on or before the
Expiration Date.
 
     The guaranteed delivery procedure is inapplicable to the tender of Shares
issued upon conversion of Class B Stock or Series A Stock pursuant to a Notice
of Conversion because the Depositary will effect the tender of such Shares
through physical delivery or book-entry transfer. See Instruction 16.
 
                                        9
<PAGE>   10
 
     THE METHOD OF DELIVERY OF ALL DOCUMENTS, INCLUDING CERTIFICATES FOR SHARES
OF COMMON STOCK, IS AT THE OPTION AND RISK OF THE TENDERING STOCKHOLDER. IF
DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT REQUESTED, PROPERLY
INSURED, IS RECOMMENDED. IN ALL CASES, SUFFICIENT TIME SHOULD BE ALLOWED TO
ASSURE DELIVERY.
 
     The Company will not accept any alternative or contingent tenders, nor will
it purchase any fractional Shares, except as expressly provided in the Offer to
Purchase. All tendering stockholders, by execution of this Letter of Transmittal
(or a photocopy of it), waive any right to receive any notice of the acceptance
of their tender.
 
3.  INADEQUATE SPACE.
 
     If the space provided in the box captioned "Description of Shares of Common
Stock Tendered" is inadequate, the certificate numbers and/or the number of
Shares should be listed on a separate signed schedule and attached to this
Letter of Transmittal.
 
4.  PARTIAL TENDERS AND UNPURCHASED SHARES. (Not applicable to stockholders who
    tender by book-entry transfer, to stockholders who tender Shares held in the
    Dividend Reinvestment Plan or to stockholders who tender Shares issued upon
    conversion of shares of Class B Stock or Series A Stock pursuant to the Blue
    or Green Notice of Conversion, respectively.)
 
     If fewer than all of the Shares evidenced by any certificate are to be
tendered, fill in the number of Shares which are to be tendered in the column
entitled "Number of Shares of Common Stock Tendered." In such case, if any
tendered Shares are purchased, a new certificate for the remainder of the Shares
evidenced by the old certificate(s) will be issued and sent to the registered
holder(s), unless otherwise specified in either the "Special Payment
Instructions" or "Special Delivery Instructions" box on this Letter of
Transmittal, as soon as practicable after the Expiration Date. Unless otherwise
indicated, all Shares represented by the certificates listed and delivered to
the Depositary will be deemed to have been tendered. Partial tenders may not be
effected with respect to Shares held in the Dividend Reinvestment Plan or with
respect to Shares issued upon conversion of Class B Stock or Series A Stock
pursuant to the Blue or Green Notice of Conversion, respectively. See
Instruction 16.
 
5.  INDICATION OF PRICE AT WHICH SHARES ARE BEING TENDERED.
 
     For Shares to be properly tendered, the stockholder MUST check the box
indicating the price per Share at which he or she is tendering Shares under
"Price (In Dollars) Per Share of Common Stock at Which Shares of Common Stock
Are Being Tendered" on this Letter of Transmittal, provided however, that an Odd
Lot Owner (as defined in Instruction 8) may check the box above in the section
entitled "Odd Lots" indicating that he or she is tendering all of his or her
Shares at the Purchase Price. ONLY ONE BOX MAY BE CHECKED. IF MORE THAN ONE BOX
IS CHECKED OR IF NO BOX IS CHECKED, THERE IS NO PROPER TENDER OF SHARES. A
stockholder wishing to tender portions of Share holdings at different prices
must complete a separate Letter of Transmittal for each price at which he or she
wishes to tender each such portion of his or her Shares. The same Shares cannot
be tendered (unless previously properly withdrawn as provided in Section 5 of
the Offer to Purchase) at more than one price.
 
6.  SIGNATURES ON LETTER OF TRANSMITTAL, STOCK POWERS AND ENDORSEMENTS.
 
     (a) If this Letter of Transmittal is signed by the registered holder(s) of
any tendered Shares issued upon conversion of Class B Stock or Series A Stock
pursuant to the Blue or Green Notice of Conversion, respectively, the
signature(s) on this Letter of Transmittal must correspond exactly with the
signature(s) upon the accompanying Notice of Conversion without any change
whatsoever.
 
     (b) If this Letter of Transmittal is signed by the registered holder(s) of
the Shares tendered hereby, the signature(s) must correspond exactly with the
name(s) as written on the face of the certificate(s) without any change
whatsoever.
 
     (c) If the Shares are registered in the names of two or more joint holders,
each such holder must sign this Letter of Transmittal.
 
     (d) If any tendered Shares are registered in different names on several
certificates, it will be necessary to complete, sign and submit as many separate
Letters of Transmittal (or photocopies of it) as there are different
registrations of certificates.
 
                                       10
<PAGE>   11
 
     (e) When this Letter of Transmittal is signed by the registered holder(s)
of the Shares listed and transmitted hereby, no endorsement(s) of certificate(s)
representing such Shares or separate stock powers are required unless payment is
to be made, or the certificate(s) for Shares not tendered or not purchased are
to be issued to a person other than the registered holder(s). SIGNATURES ON SUCH
CERTIFICATES MUST BE GUARANTEED BY AN ELIGIBLE INSTITUTION. If this Letter of
Transmittal is signed by any person other than the registered holder(s) of the
certificate(s) listed, the certificate(s) must be endorsed or accompanied by
appropriate stock powers, in either case signed exactly as the name(s) of the
registered holder(s) appears on the certificate(s), and the signature(s) or such
certificate(s) or stock powers must be guaranteed by an Eligible Institution.
See Instruction 1.
 
     (f) If this Letter of Transmittal or any certificates or stock powers are
signed by trustees, executors, administrators, guardians, attorneys-in-fact,
officers of corporations or others acting in a fiduciary or representative
capacity, such person should so indicate when signing and must submit proper
evidence satisfactory to the Company of their authority so to act.
 
7.  STOCK TRANSFER TAXES.
 
     Except as provided in this Instruction 7, no stock transfer tax stamps or
funds to cover such stamps need accompany this Letter of Transmittal. The
Company will pay or cause to be paid any stock transfer taxes payable on the
transfer to it of Shares purchased pursuant to the Offer. If, however:
 
          (a) payment of the Purchase Price is to be made to any person other
     than the registered holder(s);
 
          (b) Shares not tendered or not accepted for purchase are to be
     registered in the name of any person other than the registered holder(s);
     or
 
          (c) tendered certificates are registered in the name of any person
     other than the person(s) signing the Letter of Transmittal;
 
then the Depositary will deduct from the Purchase Price the amount of any stock
transfer taxes (whether imposed on the registered holder, such other person or
otherwise) payable on account of the transfer to such person unless satisfactory
evidence of the payment of such taxes or an exemption from them is submitted.
 
8.  ODD LOTS.
 
     As described in Section 1 of the Offer to Purchase, if the Company is to
purchase fewer than all Shares tendered before the Expiration Date and not
withdrawn, the Shares purchased first will consist of all Shares tendered by or
on behalf of stockholders ("Odd Lot Owners") who beneficially hold, as of the
close of business on the Expiration Date, an aggregate of fewer than 100 Shares
(after giving effect to the conversion by any such Odd Lot Owner of Class B
Stock or Series A Stock into the Shares prior to the Expiration Date and
including any Shares held by such Odd Lot Owner in the Company's Dividend
Reinvestment Plan) at or below the Purchase Price. This preference will not be
available unless the box captioned "Odd Lots" is completed. In order to qualify
for the preference afforded to a tender by an Odd Lot Owner, a holder of Series
A Stock who has converted any shares of Series A Stock for the purposes of
tendering the shares of Common Stock issued upon conversion must multiply the
number of shares of Series A Stock converted by 1.1 to calculate the total
number of shares of Common Stock issued upon conversion to be tendered.
 
9.  ORDER OF PURCHASE IN EVENT OF PRORATION.
 
     As described in Section 1 of the Offer to Purchase, stockholders may
designate the order in which their Shares are to be purchased in the event of
proration. If a stockholder is entitled to capital gain or loss treatment as
described in Section 15 of the Offer to Purchase, the order of purchase may have
an effect on the amount of any taxable gain or loss on the Shares purchased,
depending on the stockholder's basis in the Shares. See Sections 1 and 15 of the
Offer to Purchase.
 
10.  SPECIAL PAYMENT AND DELIVERY INSTRUCTIONS.
 
     If certificate(s) for Shares not tendered or not purchased and/or check(s)
are to be issued in the name of a person other than the signer of the Letter of
Transmittal or if such certificate(s) and/or check(s) are to be sent to someone
other than the person signing the Letter of Transmittal or to the signer at a
different address, the boxes captioned "Special Payment Instructions" and/or
"Special Delivery Instructions" on this Letter of Transmittal should be
completed as applicable and signatures must be guaranteed as described in
Instruction 1. Stockholders tendering Shares by book-entry transfer may request
that Shares not purchased be credited to such account
 
                                       11
<PAGE>   12
 
maintained at a Book-Entry Transfer Facility as such stockholder may designate
under "Special Payment Instructions". If no such instructions are given, such
Shares not purchased will be returned by crediting the account at the Book-Entry
Transfer Facility designated above. These boxes may also be completed by a
holder tendering shares of Common Stock issued upon conversion of Class B Stock
or Series A Stock pursuant to the applicable Notice of Conversion who desires
payment and/or delivery options different from those provided with respect to
tenders of such Shares. See Instruction 16.
 
11.  IRREGULARITIES.
 
     All questions as to the number of Shares to be accepted, the price to be
paid therefor and the validity, form, eligibility (including time of receipt)
and acceptance for payment of any tender of Shares will be determined by the
Company in its sole discretion, which determination shall be firm and binding on
all parties. The Company reserves the absolute right to reject any or all
tenders of Shares it determines not to be in proper form or the acceptance of
which or payment for which may, in the opinion of the Company's counsel, be
unlawful. The Company also reserves the absolute right to waive any of the
conditions of the Offer and any defect or irregularity in the tender of any
particular Shares, and the Company's interpretation of the terms of the Offer
(including these instructions) will be final and binding on all parties. No
tender of Shares will be deemed to be properly made until all defects and
irregularities have been cured or waived. Unless waived, any defects or
irregularities in connection with tenders must be cured within such time as the
Company shall determine. None of the Company, the Dealer Manager, the
Depositary, the Information Agent (as defined in the Offer to Purchase) or any
other Person is or will be obligated to give notice of any defects or
irregularities in tenders and none of them will incur any liability for failure
to give any such notice. THE COMPANY RESERVES THE ABSOLUTE RIGHT TO REJECT
TENDERS OF SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION OF CLASS B STOCK OR
SERIES A STOCK IF THE ACCOMPANYING NOTICE OF CONVERSION HAS NOT BEEN PROPERLY
COMPLETED AND DULY EXECUTED IN ACCORDANCE WITH THE INSTRUCTIONS THEREIN.
 
12.  QUESTIONS AND REQUESTS FOR ASSISTANCE AND ADDITIONAL COPIES.
 
     Questions and requests for assistance may be directed to, or additional
copies of the Offer to Purchase, the Notice of Guaranteed Delivery and this
Letter of Transmittal may be obtained from, the Information Agent or the Dealer
Manager at their addresses and telephone numbers set forth at the end of this
Letter of Transmittal.
 
13.  SUBSTITUTE FORM W-9 AND FORM W-8.
 
     Under U.S. Federal income tax law, a stockholder whose tendered Shares are
accepted for payment is required to provide the Depositary with such
stockholder's correct taxpayer identification number ("TIN") on Substitute Form
W-9 below. If the Depositary is not provided with the correct TIN, the Internal
Revenue Service may subject the stockholder or other payee to a $50 penalty. In
addition, payments that are made to such stockholder or other payee with respect
to Shares purchased pursuant to the Offer may be subject to 31% backup
withholding.
 
     Certain stockholders (including, among others, all corporations and certain
foreign individuals) are not subject to these backup withholding and reporting
requirements. In order for a foreign individual to qualify as an exempt
recipient, the stockholder must submit a Form W-8, signed under penalties of
perjury, attesting to that individual's exempt status. A Form W-8 may be
obtained from the Depositary. See the enclosed "Guidelines for Certification of
Taxpayer Identification Number on Substitute Form W-9" for more instructions.
 
     If backup withholding applies, the Depositary is required to withhold 31%
of any such payments made to the stockholder or other payee. Backup withholding
is not an additional tax. Rather, the tax liability of persons subject to backup
withholding will be reduced by the amount of tax withheld. If withholding
results in an overpayment of taxes, a refund may be obtained from the Internal
Revenue Service.
 
     The box in Part 3 of the Substitute Form W-9 may be checked if the
tendering stockholder has not been issued a TIN and has applied for a TIN or
intends to apply for a TIN in the near future. If the box in Part 3 is checked,
the stockholder or other payee must also complete the Certificate of Awaiting
Taxpayer Identification Number below in order to avoid backup withholding.
Notwithstanding that the box in Part 3 is checked and the Certificate of
Awaiting Taxpayer Identification Number is completed, the Depositary will
withhold 31% of all payments made prior to the time a properly certified TIN is
provided to the Depositary.
 
     The stockholder is required to give the Depositary the TIN (e.g., social
security number or employer identification number) of the record owner of the
Shares or of the last transferee appearing on the transfers attached to, or
endorsed on, the Shares. If the Shares are in more than one name or are not in
the name of the actual owner,
 
                                       12
<PAGE>   13
 
consult the enclosed "Guidelines for Certification of Taxpayer Identification
Number on Substitute Form W-9" for additional guidance on which number to
report.
 
14.  WITHHOLDING ON FOREIGN STOCKHOLDERS.
 
     The Depositary will withhold federal income tax equal to 30% of the gross
proceeds payable to a foreign stockholder or his agent unless the stockholder
proves in a manner satisfactory to the Company and the Depositary that it is
entitled to capital gain or loss treatment as described in Section 15 of the
Offer to Purchase, that a reduced rate of withholding is available pursuant to a
tax treaty or that an exemption from withholding is applicable because such
gross proceeds are effectively connected with the conduct of a trade or business
in the United States. For this purpose, a foreign stockholder is any stockholder
that is not (i) a citizen or resident of the United States, (ii) a corporation,
partnership or other entity created or organized in or under the laws of the
United States or any political subdivision thereof or (iii) an estate or trust
the income of which is subject to United States federal income taxation
regardless of the source of such income. In order to apply for a reduced rate of
withholding pursuant to a tax treaty, a foreign stockholder must deliver to the
Depositary a properly completed Form 1001. In order to apply for exemption from
withholding on the basis that the gross proceeds are effectively connected with
the conduct of a trade or business in the United States, a foreign stockholder
must deliver to the Depositary a properly completed Form 4224. (Exemption from
backup withholding does not exempt a foreign stockholder from the 30%
withholding.) These forms can be obtained from the Depositary, Information Agent
or Dealer Manager. The Depositary will determine a stockholder's status as a
foreign stockholder and eligibility for a reduced rate of, or an exemption from,
withholding by reference to the stockholder's address and to any submitted
certificates or statements concerning eligibility for a reduced rate of, or
exemption from, withholding, unless facts and circumstances indicate that
reliance is not warranted or applicable law requires some other method for
determining eligibility for determining whether a reduced rate of withholding is
applicable. A foreign stockholder with respect to whom tax has been withheld may
be eligible to obtain a refund of all or a portion of the withheld tax if such
stockholder meets one of the exceptions for capital gain or loss treatment
described in Section 15 of the Offer to Purchase or is otherwise able to
establish that no tax or a reduced amount of tax was due. Foreign stockholders
are urged to consult their tax advisors regarding the application of federal
income tax withholding, including eligibility for a withholding tax reduction or
exemption and the refund procedures.
 
15.  DIVIDEND REINVESTMENT PLAN.
 
     Shares held in the Harcourt General, Inc. Dividend Reinvestment Plan may be
tendered by checking the box captioned "Tender of Dividend Reinvestment Plan
Shares" in this Letter of Transmittal. Any tender of Dividend Reinvestment Plan
Shares held in the account of a participant must be for all Dividend
Reinvestment Plan Shares in such account and must be made at a single price.
 
16.  TENDER OF SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION OF SHARES OF
     CLASS B STOCK OR SERIES A STOCK.
 
     Shares of Class B Stock or Series A Stock will not be accepted for tender.
Holders of either Class B Stock or Series A Stock who wish to participate in the
Offer must convert such Class B Stock or Series A Stock in accordance with their
respective terms and provisions, utilizing, if desired, the applicable Notice of
Conversion (Blue with respect to the Class B Stock and Green with respect to the
Series A Stock), and tender the shares of Common Stock issuable upon conversion
in accordance with the terms and conditions of the Offer, utilizing a Letter of
Transmittal. With respect to a Letter of Transmittal which accompanies the
applicable Notice of Conversion, the following provisions apply:
 
          (a) Holders of Class B Stock or Series A Stock who are converting such
     shares for the purpose of tendering the shares of Common Stock issued upon
     conversion need not complete the columns captioned "Certificate Number(s)",
     "Number of shares of Common Stock Represented by Certificate(s)" or "Number
     of shares of Common Stock Tendered" in the section of the Letter of
     Transmittal captioned "Description of shares of Common Stock Tendered."
     Such holders must, however, designate the price at which the shares of
     Common Stock are being tendered, fill out the Substitute Form W-9 provided
     in this Letter of Transmittal and provide the signatures required by this
     Letter of Transmittal.
 
          (b) Partial tenders may not be effected with respect to shares of
     Common Stock issued upon conversion of Class B Stock or Series A Stock
     pursuant to the applicable Blue or Green Notice of Conversion,
     respectively.
 
                                       13
<PAGE>   14
 
          (c) In order to qualify for the preference afforded to a tender by an
     Odd Lot Owner, a holder of Series A Stock who is converting any shares of
     Series A Stock for the purposes of tendering the shares of Common Stock
     issuable upon conversion, must multiply the number of shares of Series A
     Stock to be converted by 1.1 to calculate the total number of shares of
     Common Stock issuable upon conversion to be tendered.
 
          (d) Certificated shares of Class B Stock or Series A Stock delivered
     for conversion accompanied by a properly completed and duly executed Notice
     of Conversion will be converted into certificated shares of Common Stock
     and, if a properly completed Letter of Transmittal has been provided,
     delivered for tender by the Depositary in certificated form, and if
     withdrawn or not purchased, returned in certificated form to the holder.
     Shares of Class B Stock or Series A Stock delivered for conversion by
     book-entry transfer accompanied by a properly completed and duly executed
     Notice of Conversion will be converted into shares of Common Stock and, if
     a properly completed Letter of Transmittal has been provided, delivered for
     tender by the Depositary through book-entry transfer, and if withdrawn or
     not purchased, returned through book-entry transfer to the holder.
 
          (e) The guaranteed delivery procedure is inapplicable to the tender of
     Shares issued upon conversion of Class B Stock or Series A Stock pursuant
     to a Notice of Conversion because the Depositary will effect the tender of
     such Shares through physical delivery or book-entry transfer.
 
          (f) No signature guarantee is required on the Letter of Transmittal if
     the Letter of Transmittal is signed by a holder of shares of Common Stock
     issued upon conversion of Class B Stock or Series A Stock (and tendered
     herein) exactly as the signature of such holder appears on the accompanying
     Notice of Conversion.
 
See Section 4 of the Offer to Purchase and the Instructions to the applicable
Notice of Conversion (Blue with respect to the Class B Stock and Green with
respect to the Series A Stock).
 
                                       14
<PAGE>   15
 
<TABLE>
- -------------------------------------------------------------------------------------------
                             PAYER'S NAME: FIRST NATIONAL BANK OF BOSTON
- -------------------------------------------------------------------------------------------
 
                             PART 1 -- PLEASE PROVIDE YOUR TIN IN THE BOX AT        Social Security
                             THE RIGHT AND CERTIFY BY SIGNING AND DATING BELOW.          Number
                                                                                      or Employer
                                                                                  Identification Number

                                                                                  ----------------
                             ---------------------------------------------------------------------
<S>                          <C>
SUBSTITUTE                   PART 2 -- Certificates -- Under penalties of perjury, I certify that:
                             (1) The number shown on this form is my correct Taxpayer Identification
FORM W-9                     Number (or I am waiting for a number to be issued to me); and
                             (2) I am not subject to backup withholding because: (a) I am exempt
DEPARTMENT OF THE TREASURY   from backup withholding, or (b) I have not been notified by the
INTERNAL REVENUE SERVICE     Internal Revenue Service (the "IRS") that I am subject to backup
                             withholding as a result of a failure to report all interest or
                             dividends, or (c) the IRS has notified me that I am no longer
                             subject to backup withholding.
PAYER'S REQUEST FOR          CERTIFICATION INSTRUCTIONS -- You must cross out item (2) above if
    TAXPAYER                 you have been notified by the IRS that you are currently subject to
IDENTIFICATION NUMBER        backup withholding because of under-reporting interest or dividends
     ("TIN")                 on your tax return. However, if after being notified by the IRS
                             that you were subject to backup withholding you received another
                             notification from the IRS that you are no longer subject to backup
                             withholding, do not cross out such item (2).
                            -------------------------------------------------------------------
                            SIGNATURE                         DATE           , 1995  
                                     -----------------------       ----------      
                            NAME 
                                    -------------------------------------------    PART 3--
                            ADDRESS  
                                    -------------------------------------------    Awaiting TIN / /
                       
                                    -------------------------------------------
</TABLE>                                      (City, State and Zip Code)
- -------------------------------------------------------------------------------
NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP WITHHOLDING
      OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT TO THE OFFER. PLEASE REVIEW
      THE ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
      NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.
 
      YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE BOX IN PART
      3 OF SUBSTITUTE FORM W-9.
 
             CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER
 
     I certify under penalties of perjury that a taxpayer identification number
has not been issued to me, and either (1) I have mailed or delivered an
application to receive a taxpayer identification number to the appropriate
Internal Revenue Service Center or Social Security Administration Office, or (2)
I intend to mail or deliver an application in the near future. I understand that
if I do not provide a taxpayer identification number by the time of payment, 31%
of all reportable payments made to me will be withheld.
 
Signature                                                Date              1995
          ---------------------------------------------      ------------, 
 
                                       15
<PAGE>   16
 
     Facsimile copies of the Letter of Transmittal will be accepted from
Eligible Institutions. The Letter of Transmittal and certificates for Shares and
any other required documents should be sent or delivered by each tendering
stockholder or his or her broker, dealer, commercial bank, trust company or
other nominee to the Depositary at one of its addresses set forth below.
 
                        The Depositary for the Offer is:
 
                       THE FIRST NATIONAL BANK OF BOSTON
 
<TABLE>
<S>                                    <C>                         <C>
            By Mail:                                                      By Hand:
The First National Bank of  Boston                                  BancBoston Trust Company
 Shareholder Services Division                                           of New York
         P.O. Box 1889                                               55 Broadway, Third Floor
       Mail Stop 45-01-19                                               New York, New York
  Boston, Massachusetts 02105                            
 
   By Facsimile Transmission:             Telephone:                By Overnight Courier:
         (617) 575-2232                 (617) 575-3170            The First National Bank of
         (617) 575-2233                                                     Boston
(for Eligible Institutions Only)                                 Shareholder Services Division
      Confirm by Telephone                                             Mail Stop 45-01-19
                                                                       150 Royall Street
                                                                  Canton, Massachusetts 02021
</TABLE>
 
Any questions or requests for assistance or for additional copies of the Offer
to Purchase or the Letter of Transmittal may be directed to the Information
Agent or Dealer Manager. Stockholders may also contact their broker, dealer,
commercial bank, trust company or other nominee for assistance concerning the
Offer.
 
                    The Information Agent for the Offer is:
                    
                           MACKENZIE PARTNERS INC.
 
                                156 Fifth Avenue
                            New York, New York 10010
                         (212) 929-5500 (call collect)
                                       or
                         Call Toll-Free (800) 322-2885
 
                      The Dealer Manager for the Offer is:
 
                              SALOMON BROTHERS INC
                            Seven World Trade Center
                            New York, New York 10048
                       (212) 783-2947 (in New York City)
                                       or
                         Call Toll-Free (800) 221-5424
 
                                       16

<PAGE>   1
 
                         NOTICE OF GUARANTEED DELIVERY
 
                                      FOR
 
                             HARCOURT GENERAL, INC.

     OFFER TO PURCHASE FOR CASH UP TO 5,000,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $41.50
                         NOR LESS THAN $36.00 PER SHARE
 
     AS SET FORTH IN SECTION 3 OF THE OFFER TO PURCHASE, THIS FORM OR A
   PHOTOCOPY OF IT MUST BE USED TO ACCEPT THE OFFER (AS DEFINED BELOW) IF:
 
          (a) certificates for Common Stock, par value $1.00 per share (the
              "Shares" or the "Common Stock"), of Harcourt General, Inc., a
              Delaware corporation (the "Company"), are not immediately
              available; or
 
          (b) the procedure for book-entry transfer cannot be completed on a
              timely basis; or
 
          (c) time will not permit the Letter of Transmittal or other required
              documents to reach the Depositary referred to below before the
              Expiration Date (as defined in Section 1 of the Offer to Purchase
              referred to below).
 
     This form should not be used with respect to tenders of Shares issued upon
conversion of the Company's Class B Stock, par value 1.00 per share (the "Class
B Stock"), or the Company's Series A Cumulative Convertible Stock, par value
1.00 per share (the "Series A Stock"), pursuant to a Notice of Conversion
because the Depositary will effect the tender of such Shares through physical
delivery or book-entry transfer.
 
     This form or a photocopy of it, signed and properly completed, may be
delivered by hand or transmitted by telegram, facsimile transmission or mail, to
the Depositary by the Expiration Date. See Section 3 of the Offer to Purchase.
 
               TO:  THE FIRST NATIONAL BANK OF BOSTON, DEPOSITARY
 
<TABLE>
<S>                                <C>                            <C>
           By Mail:                                                      By Hand:
  The First National Bank of                                     BancBoston Trust Company
            Boston                                                      of New York
 Shareholder Services Division                                   55 Broadway, Third Floor
         P.O. Box 1889                                              New York, New York
      Mail Stop 45-01-19
  Boston, Massachusetts 02105
 
  By Facsimile Transmission:             Telephone:                By Overnight Courier:
        (617) 575-2232                 (617) 575-3170           The First National Bank of
        (617) 575-2233                                                    Boston
  (for Eligible Institutions                                   Shareholder Services Division
             Only)                                                  Mail Stop 45-01-19
     Confirm by Telephone                                            150 Royall Street
                                                                Canton, Massachusetts 02021
</TABLE>
 
DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN ONE OF THOSE SHOWN ABOVE,
OR TRANSMISSION OF INSTRUCTIONS VIA A FACSIMILE NUMBER OTHER THAN ONE OF THOSE
LISTED ABOVE, DOES NOT CONSTITUTE A VALID DELIVERY.
 
Ladies and Gentlemen:
 
     The undersigned hereby tenders to Harcourt General, Inc., a Delaware
corporation, at the price per Share indicated below, net to the seller in cash,
upon the terms and subject to conditions set forth in the Company's Offer to
Purchase, dated March 15, 1995, (the "Offer to Purchase"), and the related
Letter of Transmittal (which together constitute the "Offer"), receipt of which
is hereby acknowledged,           shares of Common Stock, par value $1.00 per
Share.
<PAGE>   2
 
                PRICE (IN DOLLARS) PER SHARE OF COMMON STOCK AT
                WHICH SHARES OF COMMON STOCK ARE BEING TENDERED
- --------------------------------------------------------------------------------
 
              IF SHARES ARE BEING TENDERED AT MORE THAN ONE PRICE,
                USE A SEPARATE NOTICE OF GUARANTEED DELIVERY FOR
                             EACH PRICE SPECIFIED.
- --------------------------------------------------------------------------------
 
                              CHECK ONLY ONE BOX.
                        IF MORE THAN ONE BOX IS CHECKED,
              THERE IS NO PROPER TENDER OF SHARES OF COMMON STOCK.
 
<TABLE>
- -------------------------------------------------------------------------------------------
<S>             <C>             <C>             <C>             <C>             <C>
/ / $36.000     / / $37.000     / / $38.000     / / $39.000     / / $40.000     / / $41.000
/ / $36.125     / / $37.125     / / $38.125     / / $39.125     / / $40.125     / / $41.125
/ / $36.250     / / $37.250     / / $38.250     / / $39.250     / / $40.250     / / $41.250
/ / $36.375     / / $37.375     / / $38.375     / / $39.375     / / $40.375     / / $41.375
/ / $36.500     / / $37.500     / / $38.500     / / $39.500     / / $40.500     / / $41.500
/ / $36.625     / / $37.625     / / $38.625     / / $39.625     / / $40.625
/ / $36.750     / / $37.750     / / $38.750     / / $39.750     / / $40.750
/ / $36.875     / / $37.875     / / $38.875     / / $39.875     / / $40.875
- --------------------------------------------------------------------------------------------
</TABLE>
<PAGE>   3
 
                                    ODD LOTS
                (SEE INSTRUCTION 8 OF THE LETTER OF TRANSMITTAL)
 
     To be completed ONLY if Shares are being tendered by or on behalf of a
Person owning beneficially, as of the close of business on the Expiration Date,
an aggregate of fewer than 100 shares of Common Stock (after giving effect to
the conversion of Class B Stock or Series A Stock into shares of Common Stock
prior to the Expiration Date and including any shares of Common Stock held in
the Company's Dividend Reinvestment Plan).
 
The undersigned either (check one box):
 
/ /  will be the beneficial owner as of the close of business on the Expiration
     Date of an aggregate of fewer than 100 shares of Common Stock (after giving
     effect to the conversion of Class B Stock or Series A Stock into shares of
     Common Stock prior to the Expiration Date and including any shares of
     Common Stock held in the Company's Dividend Reinvestment Plan); or
 
/ /  is a broker, dealer, commercial bank, trust company or other nominee that:
 
(a) is tendering, for the beneficial owners thereof, shares of Common Stock with
    respect to which it is the record owner, and
 
(b) believes, based upon representations made to it by such beneficial owners,
    that each such person will be the beneficial owner as of the close of
    business on the Expiration Date, of an aggregate of fewer than 100 shares of
    Common Stock (after giving effect to the conversion of Class B Stock or
    Series A Stock into shares of Common Stock prior to the Expiration Date and
    including any shares of Common Stock held in the Company's Dividend
    Reinvestment Plan).
 
In addition, the undersigned is tendering shares of Common Stock either (check
one box):
 
/ /  at the Purchase Price (as defined in the Offer), as the same shall be
     determined by the Company in accordance with the terms of the Offer
     (persons checking this box need not indicate the price per Share above); or
 
/ /  at the price per share of Common Stock indicated above under "Price (in
     Dollars) Per Share of Common Stock at Which Shares of Common Stock Are
     Being Tendered" on this Notice of Guaranteed Delivery.
<PAGE>   4
<TABLE> 
- ----------------------------------------------------------------------------------------
                                          
<S>                                              <C>
Certificate Nos. (if available):                                   SIGN HERE
 
- ----------------------------------------    --------------------------------------------
                                                                (Signature(s))
 
- ----------------------------------------    --------------------------------------------
                                                                (Signature(s))
If Shares will be tendered by book-entry
  transfer:
                                                 ---------------------------------------
                                                           (Name(s)) (Please Print)
 
Name of Tendering
  Institution:
              -------------------------------    ---------------------------------------
                                                                   (Address)
 
- ---------------------------------------------    ---------------------------------------
                                                                  (Zip Code)
Account No.
            ------------------------------- at
/ / The Depository Trust Company
                                                 ---------------------------------------
                                                         (Area Code and Telephone No.)
/ / Midwest Securities Trust Company
/ / Philadelphia Depository Trust Company
</TABLE>
 
- -------------------------------------------------------------------------------
                
                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
 
     The undersigned, a firm which is a member of a registered national
securities exchange or of the Stock Transfer Association's approved medallion
program (such as STAMP, SEMP or MSP) or which is a commercial bank or trust
company having an office or correspondent in the United States, hereby (i)
represents that the undersigned has a net long position in Shares or equivalent
securities within the meaning of Rule 14e-4 under the Securities Exchange act of
1934, as amended, at least equal to the Shares tendered, (ii) represents that
such tender of Shares complies with Rule 14e-4, and (iii) guarantees to deliver
to the Depositary, at one of its addresses set forth above, Share certificates
evidencing the Shares tendered hereby, in proper form for transfer, or
confirmation of book-entry transfer of such Shares into the Depositary's account
at The Depository Trust Company, the Midwest Securities Trust Company or the
Philadelphia Depository Trust Company; in each case with delivery of a Letter of
Transmittal (or facsimile thereof), properly completed and duly executed, and
any other required documents, all within five New York Stock Exchange trading
days of the date hereof.
 
Name of Firm:
             ---------------------------------------------------------------
 
Authorized Signature:
                     -------------------------------------------------------
 
Name:
      ----------------------------------------------------------------------
 
Title:
      ----------------------------------------------------------------------
 
Address:
        --------------------------------------------------------------------
 
Zip Code:
         -------------------------------------------------------------------
                                                                           
Area Code and Telephone Number:
                               ---------------------------------------------
 
Dated:               , 1995
 
                DO NOT SEND SHARE CERTIFICATES WITH THIS NOTICE.
                  SHARE CERTIFICATES SHOULD BE SENT WITH YOUR                  
                             LETTER OF TRANSMITTAL

<PAGE>   1
 
SALOMON BROTHERS INC
SEVEN WORLD TRADE CENTER
NEW YORK, NEW YORK 10048
 
                             HARCOURT GENERAL, INC.
 
     OFFER TO PURCHASE FOR CASH UP TO 5,000,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $41.50
                         NOR LESS THAN $36.00 PER SHARE
 
               THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS
        EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON APRIL 11, 1995,
                          UNLESS THE OFFER IS EXTENDED
 
                                                                  March 15, 1995
 
To Brokers, Dealers, Commercial Banks,
Trust Companies and Other Nominees:
 
     Harcourt General, Inc., a Delaware corporation (the "Company"), has
appointed us to act as Dealer Manager in connection with its offer to purchase
up to 5,000,000 shares of its Common Stock, par value $1.00 per share (the
"Shares" or the "Common Stock") at a price, net to the seller in cash, not
greater than $41.50 nor less than $36.00 per Share, upon the terms and subject
to the conditions set forth in the Company's Offer to Purchase, dated March 15,
1995, and in the related Letter of Transmittal (which together constitute the
"Offer").
 
     The Company will, upon the terms and subject to the conditions of the
Offer, determine a single price per Share (not greater than $41.50 nor less than
$36.00 per Share) that it will pay for Shares (the "Purchase Price") properly
tendered and not withdrawn pursuant to the Offer, taking into account the number
of Shares so tendered and the prices specified by tendering stockholders that
will allow it to buy 5,000,000 Shares (or such lesser number of Shares as are
properly tendered and not withdrawn) at prices not greater than $41.50 nor less
than $36.00 per Share pursuant to the Offer. All Shares properly tendered and
not withdrawn at prices at or below the Purchase Price prior to the Expiration
Date (as defined in Section 1 of the Offer to Purchase) will be purchased at the
Purchase Price, net to the Seller in cash, upon the terms and subject to the
conditions of the Offer, including the proration terms thereof. See Section 1 of
the Offer to Purchase.
 
     If, prior to the Expiration Date, more than 5,000,000 Shares (or such
greater number of Shares as the Company elects to purchase) are properly
tendered and not withdrawn at or below the Purchase Price, the Company will,
upon the terms and subject to the conditions of the Offer, accept Shares for
purchase first from Odd Lot Owners (as defined in Section 2 of the Offer to
Purchase) who properly tender their Shares at or below the Purchase Price and
then on a pro rata basis from other stockholders whose Shares are properly
tendered and not withdrawn at or below the Purchase Price. See Introduction and
Section 1 of the Offer to Purchase.
 
     The Offer is not being made for (nor will tenders be accepted of) either
the Company's Class B Stock, par value $1.00 per share (the "Class B Stock"), or
the Company's Series A Cumulative Convertible Stock, par value $1.00 per share
(the "Series A Stock"). Holders of either the Class B Stock or the Series A
Stock who wish to participate in the Offer must convert such Class B Stock or
Series A Stock in accordance with their respective terms and provisions and
tender the shares of Common Stock issuable upon conversion in accordance with
the terms and conditions of the Offer prior to the expiration of the Offer. See
Section 4 of the Offer to Purchase.
 
     THE OFFER IS NOT CONDITIONED UPON ANY MINIMUM NUMBER OF SHARES BEING
TENDERED. THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE
SECTION 7 OF THE OFFER TO PURCHASE.
<PAGE>   2
 
     For your information and for forwarding to your clients for whom you hold
Shares registered in your name or in the name of your nominee, we are enclosing
the following documents:
 
          1. Offer to Purchase, dated March 15, 1995;
 
          2. Letter to Clients who are Common Stockholders which may be sent to
     your clients for whose accounts you hold Shares registered in your name or
     in the name of your nominee, with space provided for obtaining such
     clients' instructions with regard to the Offer;
 
          3. Letter to Clients who are Series A Stockholders which may be sent
     to your clients for whose accounts you hold shares of Series A Stock
     registered in your name or in the name of your nominee, with space provided
     for obtaining such clients' instructions with regard to the Offer;
 
          4. Letter to stockholders of the Company, dated March 15, 1995, from
     Robert J. Tarr, Jr., President and Chief Executive Officer, and Richard A.
     Smith, Chairman of the Board;
 
          5. Letter to Series A Stockholders of the Company, dated March 15,
     1995, from Robert J. Tarr, Jr., President and Chief Executive Officer, and
     Richard A. Smith, Chairman of the Board;
 
          6. Notice of Conversion for Series A Stockholders for your use and for
     the information of your clients;
 
          7. Letter of Transmittal for your use and for the information of your
     clients (together with accompanying Substitute Form W-9 and guidelines);
     and
 
          8. Notice of Guaranteed Delivery to be used to accept the Offer if the
     Share certificates and all other required documents cannot be delivered to
     the Depositary by the Expiration Date or if the procedure for book-entry
     transfer cannot be completed on a timely basis.
 
     WE URGE YOU TO CONTACT YOUR CLIENTS AS PROMPTLY AS POSSIBLE. THE OFFER,
PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW YORK
CITY TIME, ON APRIL 11, 1995, UNLESS THE OFFER IS EXTENDED.
 
     No fees or commissions will be payable to brokers, dealers or any person
for soliciting tenders of Shares pursuant to the Offer other than fees paid to
the Dealer Manager, the Information Agent or the Depositary as described in
Section 17 of the Offer to Purchase. The Company will, however, upon request,
reimburse you for customary mailing and handling expenses incurred by you in
forwarding any of the enclosed materials to the beneficial owners of shares of
Common Stock or shares of Series A Stock held by you as a nominee or in a
fiduciary capacity. The Company will pay or cause to be paid any stock transfer
taxes applicable to its purchase of Shares, except as otherwise provided in
Instruction 7 of the Letter of Transmittal.
 
     In order to take advantage of the Offer, a duly executed and properly
completed Letter of Transmittal and, if necessary, Notice of Conversion and any
other required documents should be sent to the Depositary with either
certificate(s) representing the tendered Shares and/or the Series A Stock to be
converted, or confirmation of the book-entry transfer of the tendered Shares
and/or the Series A Stock to be converted, all in accordance with the
instructions set forth in the Notice of Conversion, the Letter of Transmittal
and the Offer to Purchase.
 
     As described in Section 3 of the Offer to Purchase, tenders may be made
without the concurrent deposit of stock certificates or concurrent compliance
with the procedure for book-entry transfer if such tenders are made by or
through a broker or dealer which is a member firm of a registered national
securities exchange, a member of the Stock Transfer Association's approved
medallion program (such as STAMP, SEMP or MSP) or a commercial bank or trust
company having an office, branch or agency in the United States. Certificates
for Shares so tendered (or a confirmation of a book-entry transfer of such
Shares into the Depositary's account at one of the "Book-Entry Transfer
Facilities" described in Section 3 of the Offer to Purchase), together with a
properly completed and duly executed Letter of Transmittal and any other
documents required by the Letter of Transmittal must be received by the
Depositary within five New York Stock Exchange trading days after timely receipt
by the Depositary of a properly completed and duly executed Notice of Guaranteed
Delivery.
<PAGE>   3
 
     Any inquiries you may have with respect to the Offer should be addressed to
the Dealer Manager or the Information Agent at their respective addresses and
telephone numbers set forth on the back cover page of the Offer to Purchase.
 
     Additional copies of the enclosed material may be obtained from the
Information Agent, MacKenzie Partners Inc., telephone: (212) 929-5500 (collect)
or (800) 322-2885 (toll-free).
 
                                          Very truly yours,
 
                                          SALOMON BROTHERS INC
 
Enclosures
 
     NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE YOU
OR ANY OTHER PERSON AS AN AGENT OF THE COMPANY OR ANY OF ITS AFFILIATES, THE
DEALER MANAGER, THE INFORMATION AGENT OR THE DEPOSITARY, OR AUTHORIZE YOU OR ANY
OTHER PERSON TO USE ANY DOCUMENT OR MAKE ANY STATEMENT ON BEHALF OF ANY OF THEM
IN CONNECTION WITH THE OFFER OTHER THAN THE DOCUMENTS ENCLOSED HEREWITH AND THE
STATEMENTS CONTAINED THEREIN.

<PAGE>   1
 
                             HARCOURT GENERAL, INC.
 
     OFFER TO PURCHASE FOR CASH UP TO 5,000,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $41.50
                         NOR LESS THAN $36.00 PER SHARE
 
To Our Clients who are Common Stockholders:
 
     Enclosed for your consideration are the Offer to Purchase dated March 15,
1995, and the related Letter of Transmittal (which together constitute the
"Offer") in connection with the Offer by Harcourt General, Inc., a Delaware
corporation (the "Company"), to purchase up to 5,000,000 shares of its Common
Stock, par value $1.00 per share (the "Shares" or the "Common Stock"), at a
price, net to the seller in cash, not greater than $41.50 nor less than $36.00
per Share, upon the terms and subject to the conditions set forth in the Offer.
 
     The Company will, upon the terms and subject to the conditions of the
Offer, determine a single price per Share that it will pay for the Shares (the
"Purchase Price") properly tendered and not withdrawn pursuant to the Offer,
taking into account the number of Shares so tendered and the prices specified by
tendering stockholders of the Shares that will allow it to buy 5,000,000 Shares
(or such lesser number of Shares as are properly tendered and not withdrawn) at
prices not greater than $41.50 nor less than $36.00 per Share pursuant to the
Offer. All Shares properly tendered prior to the Expiration Date (as defined in
Section 1 of the Offer to Purchase) at prices at or below the Purchase Price and
not withdrawn will be purchased at the Purchase Price, net to the seller in
cash, upon the terms and subject to the conditions of the Offer, including the
proration terms described in the Offer to Purchase. The Company will return all
other Shares, including Shares tendered at prices greater than the Purchase
Price and Shares not purchased because of proration. See Section 1 of the Offer
to Purchase.
 
     Upon the terms and subject to the conditions of the Offer, in the event
that prior to the Expiration Date, more than 5,000,000 Shares (or such greater
number of Shares as the Company elects to purchase) are properly tendered and
not withdrawn at or below the Purchase Price, the Company will accept Shares for
purchase first from Odd Lot Owners (as defined in Section 2 of the Offer to
Purchase) whose Shares are properly tendered at or below the Purchase Price (and
not withdrawn) and then on a pro rata basis from all other stockholders whose
Shares are properly tendered at or below the Purchase Price (and not withdrawn).
See Introduction and Section 1 of the Offer to Purchase.
 
     Shares of Class B Stock, par value $1.00 per Share (the "Class B Stock"),
or the Series A Cumulative Convertible Stock, par value $1.00 per Share (the
"Series A Stock"), will not be accepted for tender. Holders of either the Class
B Stock or the Series A Stock who wish to participate in the Offer must convert
such Class B Stock or Series A Stock in accordance with their respective terms
and provisions and tender the Shares issuable upon conversion in accordance with
the terms and conditions of the Offer.
 
     WE ARE THE OWNER OF RECORD OF SHARES OF COMMON STOCK HELD FOR YOUR ACCOUNT.
AS SUCH, WE ARE THE ONLY ONES WHO CAN TENDER YOUR SHARES OF COMMON STOCK, AND
THEN ONLY PURSUANT TO YOUR INSTRUCTIONS. WE ARE SENDING YOU THE LETTER OF
TRANSMITTAL FOR YOUR INFORMATION ONLY; YOU CANNOT USE IT TO TENDER SHARES OF
COMMON STOCK WE HOLD FOR YOUR ACCOUNT. IF WE ARE ALSO THE OWNER OF RECORD OF
SHARES OF SERIES A STOCK HELD FOR YOUR ACCOUNT, YOU SHOULD HAVE RECEIVED FROM US
AN ADDITIONAL LETTER INFORMING YOU HOW TO INSTRUCT US TO CONVERT SHARES OF
SERIES A STOCK HELD FOR YOUR ACCOUNT IN ORDER TO TENDER TO THE COMPANY ALL
SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION. YOU MUST COMPLETE THAT SEPARATE
INSTRUCTION FORM IN ORDER TO HAVE US CONVERT YOUR SERIES A STOCK AND TENDER THE
SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION.
 
     Please instruct us as to whether you wish us to tender any or all of the
Shares we hold for your account on the terms and subject to the conditions of
the Offer.
<PAGE>   2
 
     We call your attention to the following:
 
          1. You may tender Shares at prices not greater than 41.50 nor less
     than 36.00 per Share, as indicated in the attached Instruction Form, net to
     you in cash.
 
          2. You may designate the priority in which your Shares shall be
     purchased in the event of proration.
 
          3. If you beneficially hold Shares in the Company's Dividend
     Reinvestment Plan, you may instruct us to tender on your behalf all, but
     not less than all, such Shares held therein. By checking the box captioned
     "Tender of Dividend Reinvestment Plan Shares" in the attached Instruction
     Form, you will instruct us to tender to the Company all of your Shares in
     the Company's Dividend Reinvestment Plan.
 
          4. The Offer is not conditioned upon any minimum number of Shares
     being tendered.
 
          5. The Offer, proration period and withdrawal rights will expire at
     12:00 Midnight, New York City time, on April 11, 1995, unless the Company
     extends the Offer.
 
          6. The Offer is for 5,000,000 Shares, constituting approximately 6.3%
     of the Company's outstanding equity securities as of March 10, 1995.
 
          7. Tendering stockholders will not be obligated to pay any brokerage
     commissions, solicitation fees or, subject to Instruction 7 of the Letter
     of Transmittal, stock transfer taxes on the Company's purchase of Shares
     pursuant to the Offer.
 
          8. If you beneficially hold, as of the close of business on the
     Expiration Date, an aggregate of fewer than 100 Shares (after giving effect
     to the conversion by you of Class B Stock or Series A Stock into the Shares
     prior to the Expiration Date and including any Shares held by you in the
     Company's Dividend Reinvestment Plan), and you instruct us to tender on
     your behalf all such Shares at or below the Purchase Price before the
     Expiration Date and check the box captioned "Odd Lots" in the attached
     Instruction Form, the Company, upon the terms and subject to the conditions
     of the Offer, will accept all such Shares for purchase before proration, if
     any, of the purchase of other Shares properly tendered at or below the
     Purchase Price.
 
          9. If you wish to tender portions of your Shares at different prices
     you must complete a separate Instruction Form for each price at which you
     wish to tender each such portion of your Shares. We must submit separate
     Letters of Transmittal on your behalf for each price you will accept.
 
     If you wish to have us tender any or all of your Shares, please so instruct
us by completing, executing, detaching and returning to us the attached
Instruction Form. An envelope to return your Instruction Form to us is enclosed.
If you authorize us to tender your Shares, we will tender all such Shares unless
you specify otherwise on the attached Instruction Form.
 
     YOUR INSTRUCTION FORM SHOULD BE FORWARDED TO US IN AMPLE TIME TO PERMIT US
TO SUBMIT A TENDER ON YOUR BEHALF ON OR BEFORE THE EXPIRATION DATE OF THE OFFER.
THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT, NEW
YORK CITY TIME, ON APRIL 11, 1995, UNLESS THE COMPANY EXTENDS THE OFFER.
 
     As described in Section 1 of the Offer to Purchase, if prior to the
Expiration Date more than 5,000,000 Shares (or such greater number of Shares as
the Company elects to purchase) are properly tendered and not withdrawn at or
below the Purchase Price, the Company will accept Shares for purchase at the
Purchase Price in the following order of priority:
 
          (a) first, all Shares properly tendered at or below the Purchase Price
     prior to the Expiration Date (and not withdrawn) by any Odd Lot Owner (as
     defined in the Offer to Purchase), including any shares held by such Odd
     Lot Owner in the Company's Dividend Reinvestment Plan, who:
 
             (1) tenders all Shares beneficially owned by such Odd Lot Owner at
        or below the Purchase Price (partial tenders will not qualify for this
        preference); and
<PAGE>   3
 
             (2) completes the section entitled "Odd Lots" on the Letter of
        Transmittal and, if applicable, on the Notice of Guaranteed Delivery;
        and
 
          (b) then, after purchase of all the foregoing Shares, all other Shares
     properly tendered at or below the Purchase Price, before the Expiration
     Date (and not withdrawn) on a pro rata basis, if necessary (with
     adjustments to avoid purchases of fractional Shares).
 
     The Offer is not being made to, nor will the Company accept tenders from or
on the behalf of, holders of Shares in any jurisdiction in which the Offer or
its acceptance would not comply with the securities or Blue Sky laws of such
jurisdiction. In any jurisdiction in which the securities or Blue Sky laws
require the Offer to be made by a licensed broker or dealer, the Offer is being
made on the Company's behalf by Salomon Brothers Inc as Dealer Manager or one or
more registered brokers or dealers licensed under the law of such jurisdiction.
 
                      INSTRUCTION FORM WITH RESPECT TO THE
 
                             HARCOURT GENERAL, INC.
 
     OFFER TO PURCHASE FOR CASH UP TO 5,000,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $41.50
                         NOR LESS THAN $36.00 PER SHARE
 
     The undersigned acknowledge(s) receipt of your letter and the enclosed
Offer to Purchase, dated March 15, 1995, and the related Letter of Transmittal
(which together constitute the "Offer") in connection with the Offer by Harcourt
General, Inc., a Delaware corporation (the "Company"), to purchase up to
5,000,000 shares of its Common Stock, par value $1.00 per share (the "Shares" or
the "Common Stock"), at a price, net to the seller in cash, not greater than
$41.50 nor less than $36.00 per Share, upon the terms and subject to the
conditions of the Offer.
 
     The undersigned understands that the Company will, upon the terms and
subject to the conditions of the Offer, determine a single price per Share that
it will pay for the Shares (the "Purchase Price") properly tendered and not
withdrawn pursuant to the Offer, taking into account the number of Shares so
tendered and the prices specified by tendering stockholders of the Shares that
will allow it to buy 5,000,000 Shares (or such lesser number of Shares as are
properly tendered and not withdrawn) at prices not greater than $41.50 nor less
than $36.00 per Share pursuant to the Offer. All Shares properly tendered at
prices at or below the Purchase Price and not withdrawn will be purchased at the
Purchase Price, net to the seller in cash, upon the terms and subject to the
conditions of the Offer, including the proration terms described in the Offer to
Purchase. The Company will return all other Shares, including Shares tendered at
prices greater than the Purchase Price and Shares not purchased because of
proration. See Section 1 of the Offer to Purchase.
 
     The undersigned hereby instruct(s) you to tender to the Company the number
of Shares indicated below held by you for the account of the undersigned, upon
the terms and subject to the conditions set forth in the Offer to Purchase and
the related Letter of Transmittal.
 
/ /  By checking this box, all Shares held by us for your account, including
     fractional Shares but excluding Shares, if any, held in the Company's
     Dividend Reinvestment Plan, will be tendered. If fewer than all Shares are
     to be tendered, please check the box and indicate below the aggregate
     number of Shares to be tendered by us.
 
                                            Shares*
- ---------------
* Unless otherwise indicated, it will be assumed that all Shares held by us for
  your account are to be tendered.
 
                               TENDER OF DIVIDEND
                            REINVESTMENT PLAN SHARES
 
/ /  CHECK HERE TO TENDER TO THE COMPANY ALL SHARES HELD IN THE COMPANY'S
     DIVIDEND REINVESTMENT PLAN.
<PAGE>   4
 
                                    ODD LOTS
                (SEE INSTRUCTION 8 OF THE LETTER OF TRANSMITTAL)
 
/ /  By Checking this box, the undersigned represents that the undersigned will
     be the beneficial owner as of the close of business on the Expiration Date
     of an aggregate of fewer than 100 shares of Common Stock (after giving
     effect to the conversion of Class B Stock or Series A Stock into shares of
     Common Stock prior to the Expiration Date and including any shares of
     Common Stock held in the Company's Dividend Reinvestment Plan) and is
     instructing the holder to tender all such Shares of Common Stock.
 
In addition, the undersigned is tendering shares of Common Stock either (check
one box):
 
/ /  at the Purchase Price, as the same shall be determined by the Company in
     accordance with the terms of the Offer (persons checking this box need not
     indicate the price per Share of Common Stock below); or
 
/ /  at the price per share of Common Stock indicated below under "Price (in
     Dollars) Per Share of Common Stock at Which Shares of Common Stock Are
     Being Tendered" on this Instructional Form.
 
                PRICE (IN DOLLARS) PER SHARE OF COMMON STOCK AT
                WHICH SHARES OF COMMON STOCK ARE BEING TENDERED
- --------------------------------------------------------------------------------
 
      IF SHARES OF COMMON STOCK ARE BEING TENDERED AT MORE THAN ONE PRICE,
                      USE A SEPARATE INSTRUCTION FORM FOR
                             EACH PRICE SPECIFIED.
- --------------------------------------------------------------------------------
 
                              CHECK ONLY ONE BOX.
                        IF MORE THAN ONE BOX IS CHECKED,
              THERE IS NO PROPER TENDER OF SHARES OF COMMON STOCK.
 
<TABLE>
- --------------------------------------------------------------------------------
<S>             <C>             <C>             <C>              <C>              <C>
  / / $36.000     / / $37.000     / / $38.000      / / $39.000      / / $40.000     / / $41.000
  / / $36.125     / / $37.125     / / $38.125      / / $39.125      / / $40.125     / / $41.125
  / / $36.250     / / $37.250     / / $38.250      / / $39.250      / / $40.250     / / $41.250
  / / $36.375     / / $37.375     / / $38.375      / / $39.375      / / $40.375     / / $41.375
  / / $36.500     / / $37.500     / / $38.500      / / $39.500      / / $40.500     / / $41.500
  / / $36.625     / / $37.625     / / $38.625      / / $39.625      / / $40.625
  / / $36.750     / / $37.750     / / $38.750      / / $39.750      / / $40.750
  / / $36.875     / / $37.875     / / $38.875      / / $39.875      / / $40.875
</TABLE>
 
- --------------------------------------------------------------------------------
 
                                 SIGNATURE BOX
 
                                  Signature(s)
- --------------------------------------------------------------------------------
 
                                     Dated
- --------------------------------------------------------------------------------
 
                            Name(s) and Address(es)
 -----------------------------------------------------------------------------
 
- --------------------------------------------------------------------------------
                                 (PLEASE PRINT)
 
                                 Account Number
- --------------------------------------------------------------------------------
 
                         Area Code and Telephone Number
     ---------------------------------------------------------------------
 
               Taxpayer Identification or Social Security Number
             -----------------------------------------------------

<PAGE>   1
 
                             HARCOURT GENERAL, INC.
 
     OFFER TO PURCHASE FOR CASH UP TO 5,000,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $41.50
                         NOR LESS THAN $36.00 PER SHARE
 
To Our Clients who are Series A Stockholders:
 
     Enclosed for your consideration are the Offer to Purchase dated March 15,
1995, and the related Letter of Transmittal (which together constitute the
"Offer") and the related Notice of Conversion for Series A Stock (the "Notice of
Conversion") in connection with the Offer by Harcourt General, Inc., a Delaware
corporation (the "Company"), to purchase up to 5,000,000 shares of its Common
Stock, par value $1.00 per share (the "Shares" or the "Common Stock"), at a
price, net to the seller in cash, not greater than $41.50 nor less than $36.00
per Share, upon the terms and subject to the conditions set forth in the Offer.
 
     The Company will, upon the terms and subject to the conditions of the
Offer, determine a single price per Share that it will pay for the Shares (the
"Purchase Price") properly tendered and not withdrawn pursuant to the Offer,
taking into account the number of Shares so tendered and the prices specified by
tendering stockholders of the Shares that will allow it to buy 5,000,000 Shares
(or such lesser number of Shares as are properly tendered and not withdrawn) at
prices not greater than $41.50 nor less than $36.00 per Share pursuant to the
Offer. All Shares properly tendered prior to the Expiration Date (as defined in
Section 1 of the Offer to Purchase) at prices at or below the Purchase Price and
not withdrawn will be purchased at the Purchase Price, net to the seller in
cash, upon the terms and subject to the conditions of the Offer, including the
proration terms described in the Offer to Purchase. The Company will return all
other Shares, including Shares tendered at prices greater than the Purchase
Price and Shares not purchased because of proration. See Section 1 of the Offer
to Purchase.
 
     Upon the terms and subject to the conditions of the Offer, in the event
that prior to the Expiration Date, more than 5,000,000 Shares (or such greater
number of Shares as the Company elects to purchase) are properly tendered and
not withdrawn at or below the Purchase Price, the Company will accept Shares for
purchase first from Odd Lot Owners (as defined in Section 2 of the Offer to
Purchase) whose Shares are properly tendered at or below the Purchase Price (and
not withdrawn) and then on a pro rata basis from all other stockholders whose
Shares are properly tendered at or below the Purchase Price (and not withdrawn).
See Introduction and Section 1 of the Offer to Purchase.
 
     Shares of the Company's Class B Stock, par value $1.00 per Share (the
"Class B Stock"), or Series A Cumulative Convertible Stock, par value $1.00 per
Share (the "Series A Stock"), will not be accepted for tender. Holders of either
the Class B Stock or the Series A Stock who wish to participate in the Offer
must convert such Class B Stock or Series A Stock in accordance with their
respective terms and provisions and tender the Shares issuable upon conversion
in accordance with the terms and conditions of the Offer.
 
     WE ARE THE OWNER OF RECORD OF SHARES OF SERIES A STOCK HELD FOR YOUR
ACCOUNT. AS SUCH, WE ARE THE ONLY ONES WHO CAN CONVERT YOUR SHARES OF SERIES A
STOCK AND TENDER THE SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION TO THE
COMPANY, AND THEN IN EACH CASE ONLY PURSUANT TO YOUR INSTRUCTIONS. WE ARE
SENDING YOU THE LETTER OF TRANSMITTAL AND THE NOTICE OF CONVERSION FOR YOUR
INFORMATION ONLY; YOU CANNOT USE THE NOTICE OF CONVERSION TO CONVERT SHARES OF
SERIES A STOCK WE HOLD FOR YOUR ACCOUNT AND YOU CANNOT USE THE LETTER OF
TRANSMITTAL TO TENDER SHARES OF COMMON STOCK ISSUED UPON CONVERSION OF SERIES A
STOCK. IF WE ARE ALSO THE OWNER OF RECORD OF SHARES OF COMMON STOCK HELD FOR
YOUR ACCOUNT, YOU SHOULD HAVE RECEIVED FROM US AN ADDITIONAL LETTER INFORMING
YOU HOW TO INSTRUCT US TO TENDER THOSE SHARES OF COMMON STOCK TO THE COMPANY.
YOU MUST COMPLETE THAT SEPARATE INSTRUCTION FORM IN ORDER TO HAVE US TENDER
THOSE SHARES OF COMMON STOCK FOR YOU.
<PAGE>   2
 
     Please instruct us as to whether you wish us to convert any or all of the
shares of Series A Stock we hold for your account. All shares of Common Stock
issued upon conversion of such shares of Series A Stock pursuant to the Green
Notice of Conversion supplied for your information will be tendered to the
Company on the terms and subject to the conditions of the Offer.
 
     We call your attention to the following:
 
          1. You may convert all or a portion of shares of Series A Stock.
 
          2. Partial tenders may not be effected with respect to Shares issued
     upon conversion of Series A Stock pursuant to the Green Notice of
     Conversion supplied for your information.
 
          3. You may tender Shares issued upon conversion of Series A Stock at
     prices not greater than 41.50 nor less than 36.00 per Share, as indicated
     in the attached Instruction Form, net to you in cash.
 
          4. You may designate the priority in which your Shares issued upon
     conversion of Series A Stock shall be purchased in the event of proration.
 
          5. The Offer is not conditioned upon any minimum number of Shares
     being tendered.
 
          6. The Offer, proration period and withdrawal rights will expire at
     12:00 Midnight, New York City time, on April 11, 1995, unless the Company
     extends the Offer.
 
          7. The Offer is for 5,000,000 Shares, constituting approximately 6.3%
     of the Company's currently outstanding equity securities as of March 10,
     1995.
 
          8. Tendering stockholders will not be obligated to pay any brokerage
     commissions, solicitation fees or, subject to Instruction 7 of the Letter
     of Transmittal, stock transfer taxes on the Company's purchase of Shares
     pursuant to the Offer.
 
          9. If you beneficially hold, as of the close of business on the
     Expiration Date, an aggregate of fewer than 100 Shares (after giving effect
     to the conversion by you of Class B Stock or Series A Stock into the Shares
     prior to the Expiration Date and including any Shares held by you in the
     Company's Dividend Reinvestment Plan), and you instruct us to tender on
     your behalf all such Shares at or below the Purchase Price before the
     Expiration Date and check the box captioned "Odd Lots" in the attached
     Instruction Form, the Company, upon the terms and subject to the conditions
     of the Offer, will accept all such Shares for purchase before proration, if
     any, of the purchase of other Shares properly tendered at or below the
     Purchase Price.
 
          10. If you wish to tender portions of your Shares issued upon
     conversion of Series A Stock at different prices you must complete a
     separate Instruction Form for each price at which you wish to tender each
     such portion of your Shares. We must submit separate Letters of Transmittal
     on your behalf for each price you will accept.
 
     If you wish to have us convert any or all of your shares of Series A Stock
and tender the Shares issued upon conversion, please so instruct us by
completing, executing, detaching and returning to us the attached Instruction
Form. An envelope to return your Instruction Form to us is enclosed. If you
authorize us to convert your shares of Series A Stock, we will convert all such
shares of Series A Stock, unless you specify otherwise on the attached
Instruction Form, and tender all Shares issued upon conversion.
 
     YOUR INSTRUCTION FORM SHOULD BE FORWARDED TO US IN AMPLE TIME TO PERMIT US
TO SUBMIT A NOTICE OF CONVERSION AND TENDER ON YOUR BEHALF ON OR BEFORE THE
EXPIRATION DATE OF THE OFFER. THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS
EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON APRIL 11, 1995, UNLESS THE
COMPANY EXTENDS THE OFFER.
 
     As described in Section 1 of the Offer to Purchase, if prior to the
Expiration Date more than 5,000,000 Shares (or such greater number of Shares as
the Company elects to purchase) are properly tendered and not
<PAGE>   3
 
withdrawn at or below the Purchase Price, the Company will accept Shares for
purchase at the Purchase Price in the following order of priority:
 
          (a) first, all Shares properly tendered at or below the Purchase Price
     prior to the Expiration Date (and not withdrawn) by any Odd Lot Owner (as
     defined in the Offer to Purchase), including any shares held by such Odd
     Lot Owner in the Company's Dividends Reinvestment Plan, who:
 
             (1) tenders all Shares beneficially owned by such Odd Lot Owner at
        or below the Purchase Price (partial tenders will not qualify for this
        preference); and
 
             (2) completes the section entitled "Odd Lots" on the Letter of
        Transmittal and, if applicable, on the Notice of Guaranteed Delivery;
        and
 
          (b) then, after purchase of all the foregoing Shares, all other Shares
     properly tendered at or below the Purchase Price, before the Expiration
     Date (and not withdrawn) on a pro rata basis, if necessary (with
     adjustments to avoid purchases of fractional Shares).
 
     The Offer is not being made to, nor will the Company accept tenders from or
on the behalf of, holders of Shares in any jurisdiction in which the Offer or
its acceptance would not comply with the securities or Blue Sky laws of such
jurisdiction. In any jurisdiction in which the securities or Blue Sky laws
require the Offer to be made by a licensed broker or dealer, the Offer is being
made on the Company's behalf by Salomon Brothers Inc as Dealer Manager or one or
more registered brokers or dealers licensed under the law of such jurisdiction.
<PAGE>   4
 
                      INSTRUCTION FORM WITH RESPECT TO THE
 
                             HARCOURT GENERAL, INC.
 
     OFFER TO PURCHASE FOR CASH UP TO 5,000,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $41.50
                         NOR LESS THAN $36.00 PER SHARE
 
     The undersigned acknowledge(s) receipt of your letter and the enclosed
Offer to Purchase, dated March 15, 1995, and the related Letter of Transmittal
(which together constitute the "Offer") and the related Notice of Conversion for
Series A Stock (the "Notice of Conversion") in connection with the Offer by
Harcourt General, Inc., a Delaware corporation (the "Company"), to purchase up
to 5,000,000 shares of its Common Stock, par value $1.00 per share (the "Shares"
or the "Common Stock"), at a price, net to the seller in cash, not greater than
$41.50 nor less than $36.00 per Share, upon the terms and subject to the
conditions of the Offer.
 
     The undersigned understands that the Company will, upon the terms and
subject to the conditions of the Offer, determine a single price per Share that
it will pay for the Shares (the "Purchase Price") properly tendered and not
withdrawn pursuant to the Offer, taking into account the number of Shares so
tendered and the prices specified by tendering stockholders of the Shares that
will allow it to buy 5,000,000 Shares (or such lesser number of Shares as are
properly tendered and not withdrawn) at prices not greater than $41.50 nor less
than $36.00 per Share pursuant to the Offer. All Shares properly tendered at
prices at or below the Purchase Price and not withdrawn will be purchased at the
Purchase Price, net to the seller in cash, upon the terms and subject to the
conditions of the Offer, including the proration terms described in the Offer to
Purchase. The Company will return all other Shares, including Shares tendered at
prices greater than the Purchase Price and Shares not purchased because of
proration. See Section 1 of the Offer to Purchase.
 
     The undersigned hereby instruct(s) you to convert the number of shares of
Series A Cumulative Convertible Stock (the "Series A Stock") indicated below
held by you for the account of the undersigned and tender to the Company all
Shares issued upon such conversion, upon the terms and subject to the conditions
set forth in the Offer to Purchase and the related Letter of Transmittal.
 
/ / By checking this box, all shares of Series A Stock held by us for your
    account, including fractional shares, will be converted, and all Shares
    issued upon conversion will be tendered. If fewer than all shares of Series
    A Stock are to be converted, please check the box and indicate below the
    aggregate number of shares of Series A Stock to be converted by us. All
    Shares issued upon conversion will be tendered.
 
                                         Shares*
- ---------------
* Unless otherwise indicated, it will be assumed that all shares of Series A
  Stock held by us for your account are to be converted. All Shares issued upon
  conversion will be tendered.
<PAGE>   5
 
                                    ODD LOTS
                (SEE INSTRUCTION 8 OF THE LETTER OF TRANSMITTAL)
 
/ /  By Checking this box, the undersigned represents that the undersigned will
     be the beneficial owner as of the close of business on the Expiration Date
     of an aggregate of fewer than 100 shares of Common Stock (after giving
     effect to the conversion of Class B Stock or Series A Stock into shares of
     Common Stock prior to the Expiration Date and including any shares of
     Common Stock held in the Company's Dividend Reinvestment Plan) and is
     instructing the holder to tender all such shares of Common Stock.
 
In addition, the undersigned is tendering the shares of Common Stock (including
shares of Common Stock issued upon conversion of Class B Stock or Series A
Stock) either (check one box):
 
/ /  at the Purchase Price, as the same shall be determined by the Company in
     accordance with the terms of the Offer (persons checking this box need not
     indicate the price per Share of Common Stock below); or
 
/ /  at the price per share of Common Stock indicated below under "Price (in
     Dollars) Per Share of Common Stock at Which Shares of Common Stock Issued
     Upon Conversion of Series A Stock are Being Tendered" on this Instructional
     Form.
 
                PRICE (IN DOLLARS) PER SHARE OF COMMON STOCK AT
              WHICH SHARES OF COMMON STOCK ISSUED UPON CONVERSION
                      OF SERIES A STOCK ARE BEING TENDERED
- ---------------------------------------------------------------------------

                IF SHARES OF COMMON STOCK ISSUED UPON CONVERSION
          OF SERIES A STOCK ARE BEING TENDERED AT MORE THAN ONE PRICE,
                      USE A SEPARATE INSTRUCTION FORM FOR
                             EACH PRICE SPECIFIED.
 
- ---------------------------------------------------------------------------
                              CHECK ONLY ONE BOX.
           IF MORE THAN ONE BOX IS CHECKED, THERE IS NO PROPER TENDER
                     OF SHARES OF COMMON STOCK ISSUED UPON
                         CONVERSION OF SERIES A STOCK.
 
<TABLE>
<S>             <C>             <C>             <C>              <C>              <C>
  / / $36.000     / / $37.000     / / $38.000      / / $39.000      / / $40.000     / / $41.000
  / / $36.125     / / $37.125     / / $38.125      / / $39.125      / / $40.125     / / $41.125
  / / $36.250     / / $37.250     / / $38.250      / / $39.250      / / $40.250     / / $41.250
  / / $36.375     / / $37.375     / / $38.375      / / $39.375      / / $40.375     / / $41.375
  / / $36.500     / / $37.500     / / $38.500      / / $39.500      / / $40.500     / / $41.500
  / / $36.625     / / $37.625     / / $38.625      / / $39.625      / / $40.625
  / / $36.750     / / $37.750     / / $38.750      / / $39.750      / / $40.750
  / / $36.875     / / $37.875     / / $38.875      / / $39.875      / / $40.875
</TABLE>
 

                                 SIGNATURE BOX
 
Signature(s)
            ----------------------------------------------------------------
 
Dated
      ----------------------------------------------------------------------
 
Name(s) and Address(es)
                       -----------------------------------------------------
 
- ----------------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Account Number
              --------------------------------------------------------------

Area Code and Telephone Number
                              ----------------------------------------------
 
Taxpayer Identification or Social Security Number
                                                 ---------------------------

<PAGE>   1
 
                                                                  March 15, 1995
 
DEAR FELLOW STOCKHOLDERS:
 
     We are pleased to inform you that the Board of Directors of Harcourt
General, Inc. (the "Company") has approved an offer to purchase up to 5,000,000
shares of the Company's Common Stock, representing approximately 6.3% of the
Company's currently outstanding equity securities. This offer provides
stockholders with an opportunity to sell some or all of their shares without the
payment of any brokerage fees. The Company will use a portion of its available
cash on hand to purchase the shares.
 
     Under the terms of the offer, the price paid for your shares will be
between $36.00 and $41.50 per share. The Offer to Purchase is being made by
means of a so-called "Dutch Auction," which permits you to select the cash price
within the specified range at which you are willing to sell shares to the
Company. The Company will determine the lowest single purchase price within that
range that will enable it to buy 5,000,000 shares, assuming at least that many
shares have been properly tendered. The Company will then pay that price for all
shares properly tendered at or below that price, subject to possible proration.
Any shares tendered by you which the Company does not purchase will be returned
to you.
 
     The Board of Directors has determined to make this offer because, over the
past several years, the Company's operations have generated substantial cash,
resulting in a strong balance sheet with substantial borrowing capacity. In
addition, we sold our insurance businesses on October 31, 1994, realizing
after-tax cash proceeds of approximately $375 million. We continue to consider
potential acquisitions as a use of our cash balances, but major acquisitions
have not been available at prices we believe would result in attractive returns
for our stockholders. Even after this share repurchase is completed, we will
have adequate cash balances as well as ready access to other sources of capital
sufficient to pursue attractive acquisition opportunities that might become
available. Therefore, the Board of Directors believes that the purchase of
shares is an attractive use of a portion of the Company's available cash on
behalf of its stockholders, and is consistent with our long-term corporate goal
of increasing stockholder value.
 
     Stockholders who own fewer than 100 shares should note that the offer
represents an opportunity for them to sell their shares without having to pay
brokerage commissions or odd lot discounts.
 
     Neither the Company nor the Board of Directors is making any recommendation
to stockholders as to whether to tender or refrain from tendering shares. As
explained in more detail in the enclosed Offer to Purchase, no stockholders
affiliated with the Smith Family Group, which includes Richard A. Smith, the
Chairman of the Board of the Company, and members of his family, intend to
tender any shares pursuant to the offer, except that Jeffrey R. Lurie, a member
of the Group, has informed the Company that he may tender up to 510,640 shares.
Mr. Lurie may, however, sell any or all of these shares in the open market
rather than under the offer. No director or executive officer of the Company
intends to tender any shares under the offer.
 
     Unless extended by the Company, the offer will expire at 12:00 Midnight,
New York City time, on April 11, 1995.
 
     The offer is explained in detail in the enclosed Offer to Purchase and
related Letter of Transmittal. We encourage you to read these materials
carefully before making any decision with respect to the offer. Should you have
any questions regarding the offer or need assistance in tendering your shares,
please call MacKenzie Partners, Inc., the Information Agent for the offer,
toll-free at (800) 322-2885.
 
<TABLE>
<S>                                            <C>
Richard A. Smith                               Robert J. Tarr, Jr.
Chairman of the Board                          President and Chief Executive Officer
</TABLE>

<PAGE>   1
 
                                                                  March 15, 1995
 
DEAR CLASS B STOCKHOLDER:
 
     Enclosed for your information are materials relating to our offer (the
"Offer") to purchase up to 5,000,000 shares of the Company's Common Stock, par
value $1.00 per share (the "Common Stock"), at a price between $36.00 and $41.50
per share by means of a so-called "Dutch Auction."
 
     Under the terms of the Offer, we will determine a single price per share
between $36.00 and $41.50 that we will pay for the shares of Common Stock to be
purchased pursuant to the Offer, taking into account the number of shares of
Common Stock tendered and the prices specified by tendering stockholders. We
will select as the purchase price the lowest single purchase price within that
range which will allow us to buy up to 5,000,000 shares of Common Stock. The
Offer expires on April 11, 1995.
 
     The Offer is not being made for the Class B Stock, par value $1.00 per
share (the "Class B Stock"). If you wish to participate in the Offer, you must
convert your Class B Stock into Common Stock and then tender the shares of
Common Stock prior to the expiration of the Offer. Each share of Class B Stock
is convertible at any time into one share of Common Stock. A conversion of the
Class B Stock into shares of Common Stock cannot be revoked under any
circumstances, including a withdrawal of shares of Common Stock tendered
pursuant to the Offer or the expiration or termination of the Offer without the
purchase of any of the shares of Common Stock pursuant thereto.
 
     To the extent your Class B Stock is converted into shares of Common Stock,
but the resulting shares of Common Stock are not purchased pursuant to the Offer
(whether because the Offer is terminated or withdrawn, or by reason of proration
or otherwise), you will have lost all preferential rights as a holder of Class B
Stock (for example, while Class B Stock normally carries one vote per share, it
is entitled to ten votes per share on the election of directors under certain
circumstances) as compared to Common Stock and all rights to dividends in
respect of the shares of Class B Stock. Shares of Class B Stock so converted
will not receive the quarterly cash dividend of $.144 per share of Class B
Stock, to be paid by the Company on April 28, 1995 to holders of record on April
22, 1995. However, to the extent your shares of Common Stock issuable upon
conversion of your Class B Stock are not purchased pursuant to the Offer for any
reason whatsoever, you will be entitled as a holder of Common Stock to the
quarterly cash dividend of $.16 per share of Common Stock to be paid by the
Company on April 28, 1995 to holders of record on April 22, 1995. Neither the
Company nor its Board of Directors makes any recommendation to stockholders as
to whether to convert any or all of your Class B Stock and tender all the shares
of Common Stock issuable upon such conversion.
 
     In the event you wish to participate in the Offer, we have established
procedures designed to help facilitate the conversion of your Class B Stock and
the concurrent tender of your shares of Common Stock. In order for you to
convert all or any portion of your shares of Class B Stock and concurrently
tender all of the shares of Common Stock issuable upon conversion of such shares
of Class B Stock, (i) a properly completed and duly executed Blue Notice of
Conversion (or manually executed facsimile thereof) with any required signature
guarantees and any other documents required by such Notice of Conversion must be
received by the Depositary at one of its addresses set forth on the back cover
of the Offer to Purchase, and certificates for the shares of Class B Stock to be
converted must be transmitted to and received by the Depositary at one of such
addresses, by April 11, 1995 and (ii) a properly completed and duly executed
Letter of Transmittal (or manually executed facsimile thereof) with any required
signature guarantees and any other documents required by the Letter of
Transmittal with respect to the shares of Common Stock issued upon conversion of
the Class B Stock must be delivered to the Depositary in accordance with the
procedures for tendering shares of Common Stock and completing the Letter of
Transmittal as set forth in the Offer to Purchase and in the instructions to the
Letter of Transmittal.
<PAGE>   2
 
     By properly completing and duly executing the enclosed Blue Notice of
Conversion and Letter of Transmittal, you will be deemed to have tendered all of
the shares of Common Stock issuable upon conversion of the shares of Class B
Stock that you seek to convert.
 
     If you desire to convert your shares of Class B Stock and participate in
the Offer, you should carefully read the enclosed Offer to Purchase in its
entirety.
 
     Questions and requests for assistance with the conversion of shares of
Class B Stock and concurrent tender of the shares of Common Stock issuable upon
conversion may be directed to the Information Agent, toll-free at (800)
322-2885.
 
<TABLE>
<S>                                            <C>
Richard A. Smith                               Robert J. Tarr, Jr.
Chairman of the Board                          President and Chief Executive Officer
</TABLE>

<PAGE>   1
 
                                                                  March 15, 1995
 
DEAR SERIES A STOCKHOLDER:
 
     Enclosed for your information are materials relating to our offer (the
"Offer") to purchase up to 5,000,000 shares of the Company's Common Stock, par
value $1.00 per share (the "Common Stock"), at a price between $36.00 and $41.50
per share by means of a so-called "Dutch Auction."
 
     Under the terms of the Offer, we will determine a single price per share
between $36.00 and $41.50 that we will pay for the shares of Common Stock to be
purchased pursuant to the Offer, taking into account the number of shares of
Common Stock tendered and the prices specified by tendering stockholders. We
will select as the purchase price the lowest single purchase price within that
range which will allow us to buy up to 5,000,000 shares of Common Stock. The
Offer expires on April 11, 1995.
 
     The Offer is not being made for the Series A Cumulative Convertible Stock,
par value $1.00 per share (the "Series A Stock"). If you wish to participate in
the Offer, you must convert your Series A Stock into Common Stock and then
tender the shares of Common Stock prior to the expiration of the Offer. Each
share of Series A Stock is convertible at any time into 1.1 shares of Common
Stock, subject to adjustment in certain events. A conversion of the Series A
Stock into shares of Common Stock cannot be revoked under any circumstances,
including a withdrawal of shares of Common Stock tendered pursuant to the Offer
or the expiration or termination of the Offer without the purchase of any of the
shares of Common Stock pursuant thereto.
 
     To the extent your Series A Stock is converted into shares of Common Stock,
but the resulting shares of Common Stock are not purchased pursuant to the Offer
(whether because the Offer is terminated or withdrawn, or by reason of proration
or otherwise), you will have lost all preferential rights as a holder of Series
A Stock as compared to Common Stock and all rights to dividends in respect of
the shares of Series A Stock. Shares of Series A Stock so converted will not
receive the quarterly cash dividend of $.1835 per share of Series A Stock, to be
paid by the Company on April 28, 1995 to holders of record on April 22, 1995.
However, to the extent your shares of Common Stock issuable upon conversion of
your Series A Stock are not purchased pursuant to the Offer for any reason
whatsoever, you will be entitled as a holder of Common Stock to the quarterly
cash dividend of $.16 per share of Common Stock, to be paid by the Company on
April 28, 1995 to holders of record on April 22, 1995. Neither the Company nor
its Board of Directors makes any recommendation to stockholders as to whether to
convert any or all of your Series A Stock and tender all the shares of Common
Stock issuable upon such conversion.
 
     In the event you wish to participate in the Offer, we have established
procedures designed to help facilitate the conversion of your Series A Stock and
the concurrent tender of your shares of Common Stock. In order for you to
convert all or any portion of your shares of Series A Stock and concurrently
tender all of the shares of Common Stock issuable upon conversion of such shares
of Series A Stock, (i) a properly completed and duly executed Green Notice of
Conversion (or manually executed facsimile thereof) with any required signature
guarantees and any other documents required by such Notice of Conversion must be
received by the Depositary at one of its addresses set forth on the back cover
of the Offer to Purchase, and either certificates for the shares of Series A
Stock to be converted must be transmitted to and received by the Depositary at
one of such addresses or such shares must be delivered pursuant to the
procedures for book-entry transfer described in the enclosed Offer to Purchase
(and a confirmation of such delivery received by the Depositary), in each case
by April 11, 1995 and (ii) a properly completed and duly executed Letter of
Transmittal (or manually executed facsimile thereof) with any required signature
guarantees and any other documents required by the Letter of Transmittal with
respect to the shares of Common Stock issued upon conversion of the Series A
Stock must be delivered to the Depositary in accordance with the procedures for
tendering shares of Common Stock and completing the Letter of Transmittal as set
forth in the Offer to Purchase and in the instructions to the Letter of
Transmittal.
<PAGE>   2
 
     By properly completing and duly executing the enclosed Green Notice of
Conversion and Letter of Transmittal, you will be deemed to have tendered all of
the shares of Common Stock issuable upon conversion of the shares of Series A
Stock that you seek to convert.
 
     If you desire to convert your shares of Series A Stock and participate in
the Offer, you should carefully read the enclosed Offer to Purchase in its
entirety.
 
     Questions and requests for assistance with the conversion of shares of
Series A Stock and concurrent tender of the shares of Common Stock issuable upon
conversion may be directed to the Information Agent, toll-free at (800)
322-2885.
 
<TABLE>
<S>                                            <C>
Richard A. Smith                               Robert J. Tarr, Jr.
Chairman of the Board                          President and Chief Executive Officer
</TABLE>

<PAGE>   1
    This announcement is neither an offer to purchase nor a solicitation of
       an offer to sell Shares. The Offer is made solely by the Offer to
      Purchase, dated March 15, 1995, and the related Letter of Transmittal.
    Capitalized terms not defined in the notice have the respective meanings
      ascribed to such terms in the Offer to Purchase. The Company is not
    aware of any jurisdiction where the making of the Offer would not be in
     compliance with the laws of such jurisdiction. If the Company becomes
    aware of any jurisdiction where the making of the Offer would not be in
    compliance with such laws, the Company will make a good faith effort to
    comply with such laws or seek to have such laws declared inapplicable to
      the Offer. If after such good faith effort the Company cannot comply
     with any such applicable laws, the Offer will not be made to, nor will
     tenders be accepted from or on behalf of, owners of Shares in any such
    jurisdictions. In those jurisdictions whose laws require that the Offer
    be made by a licensed broker or dealer, the Offer shall be deemed to be
    made on behalf of the Company by Salomon Brothers Inc as Dealer Manager
        or one or more registered brokers or dealers licensed under the
                           laws of such jurisdiction.

                      NOTICE OF OFFER TO PURCHASE FOR CASH

                                       BY

                             HARCOURT GENERAL, INC.

                    UP TO 5,000,000 SHARES OF ITS COMMON STOCK

                      AT A PURCHASE PRICE NOT GREATER THAN
                     $41.50 NOR LESS THAN $36.00 PER SHARE

                  Harcourt General, Inc., a Delaware corporation (the
"Company"), invites its stockholders to tender shares of its Common Stock,
par value $1.00 per share (the "Shares" or the "Common Stock"), to the 
Company at prices, net to the seller in cash, not greater than $41.50 nor 
less than $36.00 per Share, specified by such stockholders, upon the terms 
and subject to the conditions set forth in the Offer to Purchase dated 
March 15, 1995 (the "Offer to Purchase"), and in the related Letter of 
Transmittal (which together constitute the "Offer"). The information 
contained in the Offer to Purchase and the Letter of Transmittal is 
incorporated by reference herein in its entirety.
        
                  THE OFFER IS NOT CONDITIONED UPON ANY MINIMUM NUMBER OF SHARES
BEING TENDERED. THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS SET
FORTH IN THE OFFER.

================================================================================
         THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL EXPIRE
                  AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON TUESDAY, APRIL

                   11, 1995, UNLESS THE OFFER IS EXTENDED.

================================================================================




<PAGE>   2


                                                                               2

                  Neither the Company nor the Board of Directors of the Company
makes any recommendation to stockholders as to whether to tender or refrain from
tendering Shares. As explained in more detail in the Offer to Purchase, no
director or executive officer of the Company, or member of the Smith Family
Group, intends to tender any Shares pursuant to the Offer, except that Jeffrey
R. Lurie, a member of the Smith Family Group, has informed the Company that he
may tender up to 510,640 Shares pursuant to the Offer. Mr. Lurie may, however,
sell any or all of these Shares in the open market rather than pursuant to the
Offer. Each stockholder must make his or her own decision whether to tender
Shares and, if so, how many Shares to tender and the price or prices at which
Shares should be tendered.

                  The Company will, upon the terms and subject to the conditions
of the Offer, determine a single price per Share that it will pay for Shares
(the "Purchase Price") properly tendered and not withdrawn pursuant to the
Offer, taking into account the number of Shares so tendered and the prices
specified by tendering stockholders of the Shares that will allow it to buy
5,000,000 Shares (or such lesser number of Shares as are properly tendered and
not withdrawn) at prices not greater than $41.50 nor less than $36.00 pursuant
to the Offer. All Shares properly tendered at prices at or below the Purchase 
Price and not withdrawn will be purchased at the Purchase Price, net to the
seller in cash, upon the terms and subject to the conditions of the Offer,
including the proration terms of the Offer. For purposes of the Offer, the
Company will be deemed to have accepted for payment, subject to proration,
Shares tendered at or below the Purchase Price and not withdrawn if, as and
when the Company gives oral or written notice to the Depositary of its
acceptance of such Shares for purchase pursuant to the Offer. Payment for
Shares accepted for purchase pursuant to the Offer will be made by depositing
the aggregate Purchase Price for such Shares with the Depositary, which will
act as agent for the tendering stockholders for the purpose of receiving
payment from the Company and transmitting such payments to tendering
stockholders.
        
                  Shares tendered and purchased by the Company will not receive
or otherwise be entitled to the regular quarterly cash dividend of $.16 per
Share to be paid by the Company on April 28, 1995 to holders of record on April
22, 1995, unless the Offer is extended beyond April 22, 1995 for any reason
whatsoever. Shares which are tendered but not purchased as a result of proration
or otherwise will remain entitled to receipt of the dividend to be paid on April
28, 1995.

                  THE OFFER IS NOT BEING MADE FOR (NOR WILL TENDERS BE ACCEPTED
OF) EITHER THE COMPANY'S CLASS B STOCK, PAR VALUE $1.00 PER SHARE (THE "CLASS B
STOCK"), OR THE COMPANY'S SERIES A CUMULATIVE CONVERTIBLE STOCK, PAR VALUE $1.00
PER SHARE (THE "SERIES A STOCK"). EACH SHARE OF CLASS B STOCK IS CONVERTIBLE AT
ANY TIME INTO ONE SHARE OF COMMON STOCK, AND EACH SHARE OF SERIES




<PAGE>   3

                                                                               3

A STOCK IS CONVERTIBLE AT ANY TIME INTO 1.1 SHARES OF COMMON STOCK, SUBJECT TO
ADJUSTMENT IN CERTAIN EVENTS. HOLDERS OF EITHER THE CLASS B STOCK OR THE SERIES
A STOCK WHO WISH TO PARTICIPATE IN THE OFFER MUST CONVERT SUCH CLASS B STOCK OR
SERIES A STOCK IN ACCORDANCE WITH THEIR RESPECTIVE TERMS AND PROVISIONS AND
TENDER THE SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION IN ACCORDANCE WITH
THE TERMS AND CONDITIONS OF THE OFFER PRIOR TO THE EXPIRATION THEREOF. TO THE
EXTENT THAT EITHER CLASS B STOCK OR SERIES A STOCK IS CONVERTED INTO SHARES OF
COMMON STOCK, BUT THE RESULTING SHARES OF COMMON STOCK ARE NOT PURCHASED
PURSUANT TO THE OFFER (WHETHER BECAUSE THE OFFER IS TERMINATED OR WITHDRAWN, OR
BY REASON OF PRORATION OR OTHERWISE), HOLDERS OF CLASS B STOCK OR SERIES A STOCK
SO CONVERTED WILL HAVE LOST ALL PREFERENTIAL RIGHTS AS HOLDERS OF CLASS B STOCK
OR SERIES A STOCK, RESPECTIVELY, AS COMPARED TO SHARES OF COMMON STOCK AND ALL
RIGHTS TO DIVIDENDS IN RESPECT OF THE SHARES OF CLASS B STOCK OR SERIES A STOCK,
RESPECTIVELY. A CONVERSION OF EITHER THE CLASS B STOCK OR THE SERIES A STOCK
INTO SHARES OF COMMON STOCK CANNOT BE REVOKED UNDER ANY CIRCUMSTANCES, INCLUDING
A WITHDRAWAL OF SHARES OF COMMON STOCK TENDERED PURSUANT TO THE OFFER OR THE
EXPIRATION OR TERMINATION OF THE OFFER WITHOUT THE PURCHASE OF ANY OF THE SHARES
PURSUANT THERETO.

                  ANY HOLDER OF CLASS B STOCK OR SERIES A STOCK WHO WISHES TO
CONVERT HIS OR HER SHARES AND PARTICIPATE IN THE OFFER MAY TAKE ADVANTAGE OF THE
PROCEDURES THAT ARE AVAILABLE FOR A HOLDER TO CONVERT THE CLASS B STOCK OR THE
SERIES A STOCK AND CONCURRENTLY TENDER THE UNDERLYING SHARES OF COMMON STOCK AS
SET FORTH IN THE OFFER TO PURCHASE. NEITHER THE COMPANY NOR ITS BOARD OF
DIRECTORS MAKES ANY RECOMMENDATION TO STOCKHOLDERS AS TO WHETHER TO CONVERT ANY
OR ALL SUCH CLASS B STOCK OR SERIES A STOCK AND TENDER ALL SHARES OF COMMON
STOCK ISSUABLE UPON SUCH CONVERSION.

                  Upon the terms and subject to the conditions of the Offer, in
the event that prior to the Expiration Date more than 5,000,000 Shares (or such
greater number of Shares as the Company elects to purchase) are properly
tendered and not withdrawn at or below the Purchase Price, the Company will
accept Shares for purchase in the following order of priority:

                  (a) first, all Shares properly tendered at or below the
Purchase Price prior to the Expiration Date (and not withdrawn) by any Odd Lot
Owner, including any Shares held by such Odd Lot Owner in the Company's Dividend
Reinvestment Plan, who:

                  (1) tenders all Shares beneficially owned by such Odd Lot
         Owner at or below the Purchase Price (partial tenders will not qualify
         for this preference); and

                  (2)  completes the section entitled "Odd Lots" on the
         Letter of Transmittal and, if applicable, on the Notice of
         Guaranteed Delivery; and


<PAGE>   4


                                                                               4

                  (b) then, after purchase of all of the foregoing Shares, all
other Shares properly tendered at or below the Purchase Price, before the
Expiration Date (and not withdrawn), on a pro rata basis, if necessary (with
adjustments to avoid purchases of fractional Shares).

                  Each stockholder will be afforded the opportunity to designate
in the Letter of Transmittal the order of priority in which Shares owned are to
be purchased in the event less than all of the Shares tendered are purchased as
a result of proration.

                  Over the past several years, the Company's operations have
generated substantial cash, resulting in a strong balance sheet with substantial
borrowing capacity. In addition, the Company sold its insurance businesses on
October 31, 1994, realizing after-tax cash proceeds of approximately $375
million. The Company continues to consider potential acquisitions as a use of
its cash balances, but major acquisitions have not been available at prices the
Company believes would result in attractive returns for its stockholders. Even
after this share repurchase is completed, the Company will have adequate cash
balances as well as ready access to other sources of capital sufficient to
pursue attractive acquisition opportunities that might become available.
Therefore, the Board of Directors believes that the purchase of Shares is an
attractive use of a portion of the Company's available cash on behalf of its
stockholders, and is consistent with the Company's long-term corporate goal of
increasing stockholder value.

                  The Company expressly reserves the right, in its sole
discretion, at any time or from time to time, to extend the period of time
during which the Offer for the Shares is open by giving oral or written notice
of such extension to the Depositary, followed by a public announcement thereof
no later than 9:00 a.m., New York City time, on the next business day after the
previously scheduled Expiration Date. There can be no assurance that the Company
will exercise its right to extend the Offer for the Shares. During any such
extension, all Shares previously tendered and not withdrawn will remain subject
to the Offer. Subject to certain conditions, the Company also expressly reserves
the right, in its sole discretion, to delay payment for any Shares not
theretofore paid for or to terminate the Offer and not accept for payment any
Shares not theretofore accepted for payment or, at any time or from time to
time, to amend the Offer for the Shares in any respect, including increasing or
decreasing the number of Shares the Company may purchase or the range of prices
it may pay pursuant to the Offer.

                  Except as otherwise provided in the Offer, tenders of Shares
pursuant to the Offer will be irrevocable. Shares tendered pursuant to the Offer
may be withdrawn at any time prior to the Expiration Date and, unless
theretofore accepted for payment by the Company as provided in the Offer to
Purchase, may also be withdrawn after 12:00 Midnight, New York City time, on


<PAGE>   5


                                                                               5

May 9, 1995. For a withdrawal to be effective, a written, telegraphic or
facsimile transmission notice of withdrawal must be timely received by the
Depositary at one of its addresses set forth on the back cover of the Offer to
Purchase. Any such notice of withdrawal must specify the name of the person who
tendered the Shares to be withdrawn, the number of Shares to be withdrawn and
the name of the registered holder, if different from that of the person who
tendered such Shares. If the certificates have been delivered or otherwise
identified to the Depositary, then, prior to the release of such certificates,
the tendering stockholder must submit the serial numbers shown on the
particular certificates evidencing the Shares to be withdrawn and the signature
on the notice of withdrawal must be guaranteed by an Eligible Institution,
except in the case of Shares tendered by an Eligible Institution. If Shares
have been tendered pursuant to the procedure for book-entry transfer set forth
in the Offer to Purchase, the notice of withdrawal must specify the name and
the number of the account at the applicable Book-Entry Transfer Facility to be
credited with the withdrawn Shares and otherwise comply with the procedures of
such facility.
        
                  THE OFFER TO PURCHASE AND LETTER OF TRANSMITTAL CONTAIN
IMPORTANT INFORMATION THAT SHOULD BE READ BEFORE STOCKHOLDERS DECIDE WHETHER TO
ACCEPT OR REJECT THE OFFER AND, IF ACCEPTED, AT WHAT PRICE OR PRICES TO TENDER
THEIR SHARES. THESE MATERIALS ARE BEING MAILED TO ALL RECORD OWNERS OF SHARES
AND ARE BEING FURNISHED TO BROKERS, BANKS AND SIMILAR PERSONS WHOSE NAMES, OR
THE NAMES OF WHOSE NOMINEES, APPEAR ON THE COMPANY'S STOCKHOLDER LIST AS OF 
MARCH 14, 1995 (OR, IF APPLICABLE, WHO ARE LISTED AS PARTICIPANTS IN A
CLEARING AGENCY'S SECURITY POSITION LISTING) FOR TRANSMITTAL TO BENEFICIAL
OWNERS OF SHARES.
        
                  THE INFORMATION REQUIRED TO BE DISCLOSED BY RULE 13e-4(d)(1)
OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, IS CONTAINED IN THE OFFER TO
PURCHASE AND IS INCORPORATED IN THIS NOTICE BY REFERENCE.


<PAGE>   6


                                                                               6

                  Please contact the Information Agent or the Dealer Manager at
the telephone numbers and addresses set forth below for copies of the Offer to
Purchase, the related Letter of Transmittal and other tender offer materials.
They will furnish copies promptly at the Company's expense.

                           The information agent is:

                                   MACKENZIE
                                 PARTNERS, INC.

                                156 Fifth Avenue
                            New York, New York 10010
                         (212) 929-5500 (call collect)
                                       or
                         Call Toll Free (800) 322-2885

                      The Dealer Manager for the Offer is:

                              SALOMON BROTHERS INC
                            Seven World Trade Center
                            New York, New York 10048
                        (212) 783-2947 (in New York City)
                                      or
                          Call Toll-Free (800) 221-5424


<PAGE>   1
            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
 
GUIDELINES FOR DETERMINING THE PROPER IDENTIFICATION NUMBER TO GIVE THE
PAYER. -- Social Security numbers have nine digits separated by two hyphens:
i.e. 000-00-0000. Employer identification numbers have nine digits separated by
only one hyphen: i.e. 00-0000000. The table below will help determine the number
to give the payer.
 
<TABLE>
<S>                               <C>                     <C>                               <C>
- -----------------------------------------------------     -----------------------------------------------------
                                  GIVE THE                                                  GIVE THE EMPLOYER
FOR THIS TYPE OF ACCOUNT:         SOCIAL SECURITY         FOR THIS TYPE OF ACCOUNT:         IDENTIFICATION
                                  NUMBER OF --                                              NUMBER OF --
- -----------------------------------------------------     -----------------------------------------------------
  1. An individual's account        The individual        9. A valid trust, estate, or      The legal entity    
                                                             pension trust                  (Do not furnish the 
  2. Two or more individuals        The actual owner of                                     identifying number  
     (joint account)                the account or, if                                      of the personal     
                                    combined funds,                                         representative or   
                                    any one of the                                          trustee unless the  
                                    individuals(1)                                          legal entity itself 
                                                                                            is not designated   
  3. Husband and wife (joint        The actual owner of                                     in the account      
     account)                       the account or, if                                      title.)(5)          
                                    joint funds, either                                                         
                                    person(1)            10. Corporate account              The corporation     
                                                                                                                
  4. Custodian account of a minor   The minor(2)         11. Religious, charitable, or      The organization    
     (Uniform Gift to Minors Act)                            educational organization                           
                                                             account                                            
  5. Adult and minor (joint         The adult or, if                                                            
     account)                       the minor is the      12. Partnership account held in   The partnership     
                                    only contributor,         the name of the business                          
                                    the                                                                         
                                    minor(1)              13. Association, club, or other   The organization    
                                                              tax-                                              
  6. Account in the name of         The ward, minor,          exempt organization                               
     guardian or committee for a    or incompetent                                                              
     designated ward, minor, or     person(3)             14. A broker or registered        The broker or       
     incompetent person                                       nominee                       nominee             
                                                                                                                
  7. a. The usual revocable         The grantor-          15. Account with the Department   The public entity   
     savings trust account          trustee(1)                of Agriculture in the name of
        (grantor is also trustee)                             a public entity (such as a  
     b. So-called trust account     The actual owner(1)       State or local government,  
     that is not a legal or valid                             school district, or prison) 
        trust under State law                                 that receives agricultural  
                                                              program payments            
  8. Sole proprietorship account    The owner(4)
_______________________________________________________       ________________________________________________
</TABLE>
 
(1) List first and circle the name of the person whose number you furnish.
 
(2) Circle the minor's name and furnish the minor's social security number.
 
(3) Circle the ward's, minor's or incompetent person's name and furnish such
    person's social security number.
 
(4) Show the name of the owner.
 
(5) List first and circle the name of the legal trust, estate, or pension trust.
 
NOTE: If no name is circled when there is more than one name, the number will be
considered to be that of the first name listed.
<PAGE>   2
            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER OF SUBSTITUTE FORM W-9
                                     PAGE 2
 
OBTAINING A NUMBER
 
If you don't have a taxpayer identification number or you don't know your
number, obtain Form SS-5, Application for a Social Security Number Card, or Form
SS-4, Application for Employer Identification Number, at the local office of the
Social Security Administration or the Internal Revenue Service and apply for a
number.
 
PAYEES EXEMPT FROM BACKUP WITHHOLDING
 
Payees specifically exempted from backup withholding on ALL payments include the
following:
 
- - A corporation.
- - A financial institution.
- - An organization exempt from tax under section 501(a), or an individual
  retirement plan.
- - The United States or any agency or instrumentality thereof.
- - A State, the District of Columbia, a possession of the United States, or any
  subdivision or instrumentality thereof.
- - A foreign government, a political subdivision of a foreign government, or any
  agency or instrumentality thereof.
- - An international organization or any agency, or instrumentality thereof.
- - A registered dealer in securities or commodities registered in the U.S. or a
  possession of the U.S.
- - A real estate investment trust.
- - A common trust fund operated by a bank under section 584(a).
- - An exempt charitable remainder trust, or a nonexempt trust described in
  section 4947(a)(1).
- - An entity registered at all times under the Investment Company Act of 1940.
- - A foreign central bank of issue.

    Payments of dividends and patronage dividends not generally subject to
backup withholding include the following:

- - Payments to nonresident aliens subject to withholding under section 1441.
- - Payments to partnerships not engaged in a trade or business in the U.S. and
  which have at least one nonresident partner.
- - Payments of patronage dividends where the amount received is not paid in
  money.
- - Payments made by certain foreign organizations.
- - Payments made to a nominee.

    Payments of interest not generally subject to backup withholding include the
following:

- - Payments of interest on obligations issued by individuals. Note: You may be
  subject to backup withholding if this interest is $600 or more and is paid in
  the course of the payer's trade or business and you have not provided your
  correct taxpayer identification number to the payer.
- - Payments of tax-exempt interest (including exempt-interest dividends under
  section 852).
- - Payments described in section 6049(b)(5) to non-resident aliens.
- - Payments on tax-free covenant bonds under section 1451.
- - Payments made by certain foreign organizations.
- - Payments made to a nominee.
 
Exempt payees described above should file Form W-9 to avoid possible erroneous
backup withholding. FILE THIS FORM WITH THE PAYER, FURNISH YOUR TAXPAYER
IDENTIFICATION NUMBER, WRITE "EXEMPT" ON THE FACE OF THE FORM, AND RETURN IT TO
THE PAYER. IF THE PAYMENTS ARE INTEREST, DIVIDENDS, OR PATRONAGE DIVIDENDS, ALSO
SIGN AND DATE THE FORM.
 
    Certain payments other than interest, dividends, and patronage dividends,
that are not subject to information reporting are also not subject to backup
withholding. For details, see the regulations under sections 6041, 6041A(a),
6045, and 6050A.
 
PRIVACY ACT NOTICE. -- Section 6109 requires most recipients of dividend,
interest, or other payments to give taxpayer identification numbers to payers
who must report the payments to IRS. IRS uses the numbers for identification
purposes. Payers must be given the numbers whether or not recipients are
required to file tax returns. Payers must generally withhold 31% of taxable
interest, dividend, and certain other payments to a payee who does not furnish
a taxpayer identification number to a payer. Certain penalties may also apply.
 
PENALTIES
 
(1) PENALTY FOR FAILURE TO FURNISH TAXPAYER IDENTIFICATION NUMBER. -- If you
fail to furnish your taxpayer identification number to a payer, you are subject
to a penalty of $50 for each such failure unless your failure is due to
reasonable cause and not to willful neglect.
 
(2) FAILURE TO REPORT CERTAIN DIVIDEND AND INTEREST PAYMENTS. -- If you fail to
include any portion of an includible payment for interest, dividends, or
patronage dividends in gross income, such failure will be treated as being due
to negligence and will be subject to a penalty of 5% on any portion of an
under-payment attributable to that failure unless there is clear and convincing
evidence to the contrary.
 
(3) CIVIL PENALTY FOR FALSE INFORMATION WITH RESPECT TO WITHHOLDING. -- If you
make a false statement with no reasonable basis which results in no imposition
of backup withholding, you are subject to a penalty of $500
 
(4) CRIMINAL PENALTY FOR FALSIFYING INFORMATION. -- Falsifying certifications or
affirmations may subject you to criminal penalties including fines and/or
imprisonment.
 
FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE
SERVICE

<PAGE>   1
 
[LOGO]                                       Harcourt General, Inc.
                                             27 Boylston Street, Chestnut Hill,
                                             MA 02167
                                             Tel 617 232 8200
 
Contact      Peter Farwell                                          News Release
             Vice President
             Corporate Relations
             (617) 232-8200
 
             FOR IMMEDIATE RELEASE
 
                   HARCOURT GENERAL ANNOUNCES "DUTCH AUCTION"
                  SELF-TENDER OFFER FOR UP TO 5 MILLION SHARES
 
     CHESTNUT HILL, MA, March 10, 1995 -- The Board of Directors of Harcourt
General, Inc. (NYSE:H) today authorized a "Dutch Auction" self-tender offer for
up to 5,000,000 shares of the Company's Common Stock. The tender price range
will be from $36 up to $41.50 per share. The offer is expected to commence on
Wednesday, March 15, 1995 and expire at midnight on Tuesday, April 11, 1995,
unless extended.
 
     If more than 5,000,000 shares are tendered at or below the purchase price,
there will be a proration. The Company indicated it would use cash on hand to
purchase the shares. As of January 31, 1995, Harcourt General had cash and short
term investments of $859.9 million.
 
     The offer will be subject to various terms and conditions described in
offering materials to be distributed to shareholders next week. Under the terms
of the Dutch Auction offer, Harcourt General shareholders will be given the
opportunity to specify prices within the Company's stated price range at which
they are willing to tender their shares. Upon receipt of the tenders, Harcourt
General will determine a final price that enables it to purchase up to the
stated amount of shares from those shareholders who agreed to sell at or below
the company-selected purchase price. All shares purchased will be at that
determined price. The offer will not be contingent upon any minimum number of
shares being tendered.
 
                                     -more-
<PAGE>   2
 
Harcourt General Dutch Auction
Page 2
March 10, 1995
 
     Robert J. Tarr, Jr., president and chief executive officer, said, "Over the
past several years, the Company's operations have generated substantial cash,
resulting in a strong balance sheet with significant borrowing capacity. In
addition, the sale of our insurance businesses on October 31, 1994 generated
after-tax cash proceeds of approximately $375 million. The Company continues to
consider using its cash balances for potential acquisitions, but major
acquisitions have not been available at prices we believe would result in
attractive returns for our stockholders. Even after this share repurchase, we
will still have adequate cash balances as well as ready access to other sources
of capital to pursue attractive acquisition opportunities that might become
available. Therefore, the Board of Directors believes that the purchase of
shares is an attractive use of a portion of the Company's available cash on
behalf of its stockholders and is consistent with our long-term corporate goal
of increasing shareholder value."
 
     The Company noted that it had received a favorable ruling from the Internal
Revenue Service allowing it to undertake this share repurchase without affecting
the tax-free nature of the spinoff of its General Cinema theatre operations,
which took place in December of 1993.
 
     Harcourt General currently has 56,634,663 Common shares outstanding,
21,316,009 Class B shares outstanding, and 1,422,315 Series A Cumulative
Convertible shares outstanding. Each Class B share is convertible into one
Common share, while each Series A share is convertible into 1.1 Common shares.
The offer is not being made for the Class B Stock or for the Series A Stock.
However, Class B and Series A holders may participate in the tender offer by
first converting their shares into Common Stock.
 
                                     -more-
<PAGE>   3
 
Harcourt General Dutch Auction
Page 3
March 10, 1995
 
     As of March 1, 1995, the Smith family group, which includes Richard A.
Smith, the Chairman of the Board of the Company, his sister Nancy L. Marks and
members of their families, as well as various Smith family corporations, trusts
and charitable foundations, owned a total of 828,319 shares of Common Stock and
21,277,038 shares of Class B Stock, equaling approximately 27.9% of the
outstanding equity of the Company. No member of the Smith family group plans to
tender any shares pursuant to the offer, except that Jeffrey R. Lurie, a member
of the Smith family group, has informed the Company that he may tender 510,640
shares pursuant to the offer or that he may sell those shares in the open
market. If the Company purchases Mr. Lurie's shares and also purchases the
maximum number of shares pursuant to the terms of the offer, the Smith family
group will own 828,319 shares of Common Stock and 20,766,398 shares of Class B
Stock, equal to approximately 29.3% of the Company's outstanding equity after
the offer.
 
     The Company's executive officers and board members do not plan to sell any
shares pursuant to the offer.
 
     Participants in the offer will avoid the transaction costs typically
associated with market sales. Harcourt General is making no recommendation to
its shareholders regarding their participation in this tender offer. Salomon
Brothers Inc will be the Dealer Manager, and First National Bank of Boston will
be the Depositary for the offer. MacKenzie Partners, Inc. of New York will serve
as the Information Agent.
 
     Harcourt General, Inc. is a growth-oriented operating company with core
businesses in publishing and specialty retailing. The Company also provides
professional outplacement services to clients worldwide.
 
                                     # # #

<PAGE>   1
 
                              NOTICE OF CONVERSION
 
                             TO ACCOMPANY SHARES OF
                                CLASS B STOCK OF
 
                             HARCOURT GENERAL, INC.
                  TO BE CONVERTED INTO SHARES OF COMMON STOCK
                           OF HARCOURT GENERAL, INC.

- ------------------------------------------------------------------------------- 
 TO PROPERLY TENDER SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION PURSUANT TO
THE OFFER TO PURCHASE DATED MARCH 15, 1995, YOU MUST PROPERLY COMPLETE AND DULY
                  EXECUTE THE ATTACHED LETTER OF TRANSMITTAL.
- ------------------------------------------------------------------------------- 
               TO: THE FIRST NATIONAL BANK OF BOSTON, DEPOSITARY
 
<TABLE>
<S>                            <C>                            <C>
           By Mail:                                                      By Hand:
  The First National Bank of                                     BancBoston Trust Company
             Boston                                                     of New York
 Shareholder Services Division                                   55 Broadway, Third Floor
         P.O. Box 1889                                              New York, New York
      Mail Stop 45-01-19
  Boston, Massachusetts 02105
 
  By Facsimile Transmission:             Telephone:                By Overnight Courier:
        (617) 575-2232                 (617) 575-3170           The First National Bank of
        (617) 575-2233                                                    Boston
  (for Eligible Institutions                                   Shareholder Services Division
             Only)                                                  Mail Stop 45-01-19
     Confirm by Telephone                                            150 Royall Street
                                                                Canton, Massachusetts 02021
</TABLE>
 
                            ------------------------
 
     DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN ONE OF THOSE SHOWN
ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA A FACSIMILE NUMBER OTHER THAN ONE OF
THOSE LISTED ABOVE, DOES NOT CONSTITUTE A VALID DELIVERY.
 
     This Notice of Conversion, or a manually executed facsimile thereof, is to
be used only if certificates for shares of Class B Stock (as defined below) are
to be forwarded with it. Procedures for notice of guaranteed delivery are not
available for the delivery of shares of Class B Stock pursuant to this Notice of
Conversion. The Green Notice of Conversion should be used for conversion of
shares of Series A Cumulative Convertible Stock, par value $1.00 per share (the
"Series A Stock").
<PAGE>   2
 
- --------------------------------------------------------------------------------
             DESCRIPTION OF SHARES OF CLASS B STOCK TO BE CONVERTED
                           (SEE INSTRUCTIONS 3 AND 4)
 
<TABLE>
<S>                                                <C>                   <C>                   <C>
- ------------------------------------------------------------------------------------------------------------------
   NAMES AND ADDRESS(ES) OF REGISTERED HOLDER(S)
            (PLEASE FILL IN EXACTLY AS                 CERTIFICATE(S) FOR SHARES OF CLASS B STOCK TO BE CONVERTED
         NAME(S) APPEAR ON CERTIFICATE(S))                         (ATTACH SIGNED LIST IF NECESSARY)
 ------------------------------------------------------------------------------------------------------------------
                                                                          NUMBER OF SHARES OF
                                                                             CLASS B STOCK        NUMBER OF SHARES
                                                        CERTIFICATE          REPRESENTED BY       OF CLASS B STOCK
                                                         NUMBER(S)           CERTIFICATE(S)       TO BE CONVERTED*
                                                    ---------------------------------------------------------------
 
                                                    ---------------------------------------------------------------
 
                                                    ---------------------------------------------------------------
 
                                                    ---------------------------------------------------------------
                                                    ---------------------------------------------------------------
                                                          TOTAL SHARES OF CLASS B STOCK
                                                                 TO BE CONVERTED
 ------------------------------------------------------------------------------------------------------------------
</TABLE>
 
 INDICATE IN THIS BOX (BY CERTIFICATE NUMBER) WHICH SHARES OF CLASS B STOCK ARE
 TO BE CONVERTED. (ATTACH ADDITIONAL SIGNED LIST IF NECESSARY)
 
   * If you desire to convert fewer than all shares of Class B Stock evidenced
     by any certificates listed above, please indicate in this column the
     number of shares of Class B Stock you wish to convert. If you fail to
     indicate the number of shares of Class B Stock you wish to convert, all
     shares of Class B Stock evidenced by such certificates will be converted.
     See Instruction 4.
- --------------------------------------------------------------------------------
 
TO THE FIRST NATIONAL BANK OF BOSTON:
 
     The undersigned hereby delivers to Harcourt General, Inc., a Delaware
corporation (the "Company"), the above-described shares of the Company's Class B
Stock, par value $1.00 per share (the "Class B Stock"), and requests that you
convert all such shares of Class B Stock (or such lesser number of shares of
Class B Stock as are indicated in the column captioned "Number of Shares of
Class B Stock to be Converted" in the section of this Notice of Conversion
captioned "Description of Shares of Class B Stock to be Converted") into shares
of the Company's Common Stock, par value $1.00 per share (the "Shares" or the
"Common Stock"), so that all such shares of Common Stock issued upon conversion
of Class B Stock so delivered may be tendered to the Company at the price per
Share indicated in the accompanying Letter of Transmittal, net to the seller in
cash, upon the terms and subject to the conditions set forth in the Company's
Offer to Purchase dated March 15, 1995, receipt of which is hereby acknowledged,
and in the Letter of Transmittal (which together constitute the "Offer").
 
     The undersigned hereby represents and warrants to the Company that the
undersigned understands that, by properly completing, duly executing and timely
delivering this Notice of Conversion, or manually executed facsimile thereof,
and the attached Letter of Transmittal, he or she, as a holder of shares of
Class B Stock, will be deemed to have converted all of his or her shares of
Class B Stock so delivered, unless he or she has indicated otherwise in this
Notice of Conversion, and he or she will be deemed to have tendered all of his
or her Shares issued upon such conversion of his or her shares of Class B Stock.
The undersigned understands, though, that both this Notice of Conversion and the
attached Letter of Transmittal (including the section of the Letter of
Transmittal relating to the price at which the Shares issued upon conversion of
Class B Stock are to be tendered) must be properly completed, duly executed and
timely delivered, in order to effect a valid tender of such Shares issued upon
conversion of Class B Stock.
<PAGE>   3
 
     With respect to holders of certificates representing shares of Class B
Stock delivered hereby, the names and addresses of the registered holders should
be printed, if they are not already printed above, exactly as they appear on the
certificates representing shares of Class B Stock delivered hereby to be
converted into Shares. The certificate number(s), the number of shares of Class
B Stock represented by such certificates, and the number of shares of Class B
Stock that the undersigned wishes to convert, should be set forth in the
appropriate boxes above.
 
     The undersigned also understands that certificated shares of Class B Stock
delivered for conversion accompanied by a properly completed and duly executed
Notice of Conversion will be converted into certificated Shares, and such Shares
will be delivered for tender by the Depositary in certificated form. Unless the
boxes captioned "Special Conversion Instructions" and/or "Special Delivery
Instructions" on this Notice of Conversion have been completed, please issue
certificates for any shares of Class B Stock not converted in the name of the
undersigned, and please mail such certificates to the undersigned at the address
shown on your records.
 
                    NOTE: SIGNATURES MUST BE PROVIDED BELOW.
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.
 
- ---------------------------------------------------------
                     SPECIAL CONVERSION INSTRUCTIONS
                     (SEE INSTRUCTIONS 1, 4, 6 AND 8)
 
      To be completed ONLY if certificate(s) for shares of Class B Stock not
 converted are to be issued in the name of someone other than the undersigned.
 
 Issue Certificate(s) to:
 
 Name:
      ------------------------------------------------
                      (PLEASE PRINT)
 
 Address:
         ----------------------------------------------
 
 ------------------------------------------------------
                    (INCLUDING ZIP CODE)
 
 -------------------------------------------------------
       (TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER)

- ---------------------------------------------------------
 
- ---------------------------------------------------------
                SPECIAL DELIVERY INSTRUCTIONS
              (SEE INSTRUCTIONS 1, 4, 6, AND 8)
 
      To be completed ONLY if certificate(s) for shares of Class B Stock not
 converted are to be sent to someone other than the undersigned or to the
 undersigned at an address other than that shown above.
 
 Deliver Certificate(s) to:
 
 Name:
      ------------------------------------------------
                    (PLEASE PRINT)
 Address:
         ---------------------------------------------
 
 ----------------------------------------------------
            (INCLUDING ZIP CODE)

- ------------------------------------------------------

<PAGE>   4
 
                            STOCKHOLDER(S) SIGN HERE
                           (SEE INSTRUCTIONS 1 AND 6)
 
     Must be signed by the registered holder(s) exactly as name(s) appear(s) on
certificate(s) or by person(s) authorized to become registered holder(s) by
certificate(s) and documents transmitted with this Notice of Conversion. If
signature is by attorney-in-fact, executor, administrator, trustee, guardian,
officer of a corporation or another acting in a fiduciary or representative
capacity, please set forth the full title. See Instruction 6.
 
X
- ----------------------------------------------------------------------------
 
X
- ----------------------------------------------------------------------------
                           (SIGNATURE(S) OF OWNER(S))
 
Name(s):
        --------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Capacity (full title):
                      ------------------------------------------------------
 
Address:
        --------------------------------------------------------------------
 
- ----------------------------------------------------------------------------
 
Area Code and Telephone Number:
                                --------------------------------------------
 
Tax ID Number or Social Security Number:
                                        ------------------------------------
 
Dated:               , 1995
 
                            GUARANTEE OF SIGNATURES
                           (SEE INSTRUCTIONS 1 AND 6)
 
Authorized Signature:
                     -------------------------------------------------------
 
Name(s):
        --------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Title:
      ----------------------------------------------------------------------
 
Name of Firm:
              --------------------------------------------------------------
  
Address:
        --------------------------------------------------------------------
 
- ----------------------------------------------------------------------------
                              (INCLUDING ZIP CODE)                           

Area Code and Telephone Number:
                               ---------------------------------------------
 
Tax ID Number or Social Security Number:
                                        ------------------------------------
 
Dated:               , 1995
<PAGE>   5
 
                                  INSTRUCTIONS
 
1.  GUARANTEE OF SIGNATURES.
 
     No signature guarantee is required if either:
 
          (a) this Notice of Conversion is signed by the registered holder of
     the shares of Class B Stock exactly as the name of the registered holder
     appears on the certificate delivered with this Notice of Conversion unless
     such owner has completed either the boxes entitled "Special Conversion
     Instructions" or "Special Delivery Instructions" above; or
 
          (b) such shares of Class B Stock are delivered for the account of a
     member firm of a registered national securities exchange, a member of the
     Stock Transfer Association's approved medallion program (such as STAMP,
     SEMP or MSP) or a commercial bank or trust company having an office, branch
     or agency in the United States (each such entity, an "Eligible
     Institution").
 
     In all other cases, an Eligible Institution must guarantee all signatures
on this Notice of Conversion. See Instruction 6.
 
2.  DELIVERY OF NOTICE OF CONVERSION AND CERTIFICATES.
 
     This Notice of Conversion, or a manually executed facsimile thereof, is to
be used only if certificates for shares of Class B Stock are delivered with it
to the Depositary. Certificates for all physically delivered shares of Class B
Stock, together with a facsimile of the Notice of Conversion and any other
documents required by this Notice of Conversion, should be mailed or delivered
to the Depositary at one of its addresses set forth herein and must be delivered
to the Depositary on or before the Expiration Date (as defined in the Offer to
Purchase). Procedures for notice of guaranteed delivery are not available for
the delivery of shares of Class B Stock pursuant to this Notice of Conversion.
 
     THE METHOD OF DELIVERY OF ALL DOCUMENTS, INCLUDING CERTIFICATES FOR SHARES
OF CLASS B STOCK, IS AT THE OPTION AND RISK OF THE CONVERTING STOCKHOLDER. IF
DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT REQUESTED, PROPERLY
INSURED, IS RECOMMENDED. IN ALL CASES, SUFFICIENT TIME SHOULD BE ALLOWED TO
ASSURE DELIVERY.
 
3.  INADEQUATE SPACE.
 
     If the space provided in the box captioned "Description of Shares of Class
B Stock to be Converted" is inadequate, the certificate numbers and/or the
number of shares of Class B Stock should be listed on a separate signed schedule
and attached to this Notice of Conversion.
 
4.  PARTIAL CONVERSIONS AND UNCONVERTED SHARES.
 
     If fewer than all of the shares of Class B Stock evidenced by any
certificate are to be converted, fill in the number of shares of Class B Stock
which are to be converted in the column entitled "Number of Shares of Class B
Stock to be Converted." In such case, a new certificate for the remainder of the
shares of Class B Stock evidenced by the old certificate(s) and not converted
will be issued and sent to the registered holder(s) (unless otherwise specified
in either the "Special Conversion Instructions" or "Special Delivery
Instructions" box in this Notice of Conversion) as soon as practicable after the
Expiration Date. Unless otherwise indicated, all shares of Class B Stock
represented by the certificates listed and delivered to the Depositary will be
deemed to have been converted.
 
5.  NO PARTIAL TENDERS OF CONVERTED SHARES.
 
     While you may convert all or a portion of your shares of Class B Stock
pursuant to this Notice of Conversion, you must tender all Shares issued upon
conversion pursuant to the Offer.
<PAGE>   6
 
6.  SIGNATURES ON NOTICE OF CONVERSION, STOCK POWERS AND ENDORSEMENTS.
 
          (a) If this Notice of Conversion is signed by the registered holder(s)
     of the shares of Class B Stock delivered hereby, the signature(s) must
     correspond exactly with the name(s) as written on the face of the
     certificate(s) without any change whatsoever.
 
          (b) If the shares of Class B Stock are registered in the names of two
     or more joint holders, each such holder must sign this Notice of
     Conversion.
 
          (c) If any delivered shares of Class B Stock are registered in
     different names on several certificates, it will be necessary to complete,
     sign and submit as many separate Notices of Conversion (or photocopies of
     it) as there are different registrations of certificates.
 
          (d) When this Notice of Conversion is signed by the registered
     holder(s) of the shares of Class B Stock listed and transmitted hereby, no
     endorsement(s) of certificate(s) representing such shares of Class B Stock
     or separate stock powers are required unless the certificate(s) for shares
     of Class B Stock not to be converted are to be issued or sent to a person
     other than the registered holder(s). SIGNATURES ON SUCH CERTIFICATES MUST
     BE GUARANTEED BY AN ELIGIBLE INSTITUTION. If this Notice of Conversion is
     signed by any person other than the registered holder(s) of the
     certificate(s) listed, the certificate(s) must be endorsed or accompanied
     by appropriate stock powers, in either case signed exactly as the name(s)
     of the registered holder(s) appears on the certificate(s), and the
     signature(s) or such certificate(s) or stock powers must be guaranteed by
     an Eligible Institution. See Instruction 1.
 
          (e) If this Notice of Conversion or any certificates or stock powers
     are signed by trustees, executors, administrators, guardians,
     attorneys-in-fact, officers of corporations or others acting in a fiduciary
     or representative capacity, such person should so indicate when signing and
     must submit proper evidence satisfactory to the Company of their authority
     so to act.
 
7.  SPECIAL CONVERSION AND DELIVERY INSTRUCTIONS.
 
     If certificate(s) for shares of Class B Stock not converted are to be
issued in the name of a person other than the signer of the Notice of Conversion
or if such certificate(s) are to be sent to someone other than the person
signing the Notice of Conversion or to the signer at a different address, the
boxes captioned "Special Conversion Instructions" and/or "Special Delivery
Instructions" on this Notice of Conversion should be completed as applicable and
signatures must be guaranteed as described in Instruction 1.
 
8.  IRREGULARITIES.
 
     All questions as to the number of shares of Class B Stock to be converted
and the validity, form, eligibility (including time of receipt) and acceptance
for conversion of any delivery of shares of Class B Stock for conversion will be
determined by the Company in its sole discretion, which determination shall be
firm and binding on all parties. The Company reserves the absolute right to
reject any or all deliveries of shares of Class B Stock for conversion it
determines not to be in proper form or the acceptance of which or conversion of
which may, in the opinion of the Company's counsel, be unlawful. The Company
also reserves the absolute right to waive any defect or irregularity in the
delivery of any particular shares of Class B Stock for conversion. No delivery
of shares of Class B Stock for conversion will be deemed to be properly made
until all defects and irregularities have been cured or waived. Unless waived,
any defects or irregularities in connection with deliveries of Class B Stock for
conversion must be cured within such time as the Company shall determine. None
of the Company, the Dealer Manager, the Depositary, the Information Agent (as
defined in the Offer to Purchase) or any other Person is or will be obligated to
give notice of any defects or irregularities in deliveries of Class B Stock for
conversion and none of them will incur any liability for failure to give any
such notice.
 
9.  QUESTIONS AND REQUESTS FOR ASSISTANCE AND ADDITIONAL COPIES.
 
     Questions and requests for assistance may be directed to, or additional
copies of this Notice of Conversion may be obtained from, the Information Agent
or the Dealer Manager at their addresses and telephone numbers set forth at the
end of this Notice of Conversion or from your broker, dealer, commercial bank or
trust company.
<PAGE>   7
 
     Facsimile copies of this Notice of Conversion will be accepted from
Eligible Institutions. This Notice of Conversion and certificates for shares of
Class B Stock and any other required documents should be sent or delivered by
each stockholder or his or her broker, dealer, commercial bank, trust company or
other nominee to the Depositary at one of its addresses set forth below.
 
                        The Depositary for the Offer is:
 
                       THE FIRST NATIONAL BANK OF BOSTON
 
<TABLE>
<S>                                    <C>                            <C>
           By Mail:                                                      By Hand:
  The First National Bank of                                     BancBoston Trust Company
             Boston                                                     of New York
 Shareholder Services Division                                   55 Broadway, Third Floor
         P.O. Box 1889                                              New York, New York
      Mail Stop 45-01-19
  Boston, Massachusetts 02105
 
  By Facsimile Transmission:             Telephone:                By Overnight Courier:
        (617) 575-2232                 (617) 575-3170           The First National Bank of
        (617) 575-2233                                                    Boston
  (for Eligible Institutions                                   Shareholder Services Division
             Only)                                                  Mail Stop 45-01-19
     Confirm by Telephone                                            150 Royall Street
                                                                Canton, Massachusetts 02021
</TABLE>
 
Any questions or requests for assistance or for additional copies of the Offer
to Purchase, the Letter of Transmittal or the Notices of Conversion may be
directed to the Information Agent or Dealer Manager. Stockholders may also
contact their broker, dealer, commercial bank, trust company or other nominee
for assistance concerning the Offer.
 
                    The Information Agent for the Offer is:

                              MACKENZIE PARTNERS, INC.
 
                                156 Fifth Avenue
                            New York, New York 10010
                         (212) 929-5500 (call collect)
                                       or
                         Call Toll-Free (800) 322-2885
 
                      The Dealer Manager for the Offer is:
 
                              SALOMON BROTHERS INC
                            Seven World Trade Center
                            New York, New York 10048
                       (212) 783-2947 (in New York City)
                                       or
                         Call Toll-Free (800) 221-5424

<PAGE>   1
 
                              NOTICE OF CONVERSION
 
                             TO ACCOMPANY SHARES OF
                    SERIES A CUMULATIVE CONVERTIBLE STOCK OF
 
                             HARCOURT GENERAL, INC.
                         TO BE CONVERTED INTO SHARES OF
                     COMMON STOCK OF HARCOURT GENERAL, INC.
 
 TO PROPERLY TENDER SHARES OF COMMON STOCK ISSUABLE UPON CONVERSION PURSUANT TO
THE OFFER TO PURCHASE DATED MARCH 15, 1995, YOU MUST PROPERLY COMPLETE AND DULY
                  EXECUTE THE ATTACHED LETTER OF TRANSMITTAL.
 
               TO: THE FIRST NATIONAL BANK OF BOSTON, DEPOSITARY
 
<TABLE>
<S>                             <C>                             <C>
            By Mail:                                                        By Hand:
   The First National Bank of                                       BancBoston Trust Company
              Boston                                                      of New York
 Shareholder Services Division                                      55 Broadway, Third Floor
         P.O. Box 1889                                                 New York, New York
       Mail Stop 45-01-19
  Boston, Massachusetts 02105
 
   By Facsimile Transmission:              Telephone:                By Overnight Courier:
         (617) 575-2232                  (617) 575-3170            The First National Bank of
         (617) 575-2233                                                      Boston
(for Eligible Institutions Only)                                 Shareholder Services Division
      Confirm by Telephone                                             Mail Stop 45-01-19
                                                                       150 Royall Street
                                                                  Canton, Massachusetts 02021
</TABLE>
 
                            ------------------------
 
     DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN ONE OF THOSE SHOWN
ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA A FACSIMILE NUMBER OTHER THAN ONE OF
THOSE LISTED ABOVE, DOES NOT CONSTITUTE A VALID DELIVERY.
 
     This Notice of Conversion, or a manually executed facsimile thereof, is to
be used only if (a) certificates for shares of Series A Stock (as defined below)
are to be forwarded with it or (b) a delivery of shares of Series A Stock is to
be made by book-entry transfer to the account maintained by the Depositary at
The Depository Trust Company, the Midwest Securities Trust Company or the
Philadelphia Depository Trust Company (collectively, the "Book-Entry Transfer
Facilities") pursuant to Section 4 of the Offer to Purchase. Procedures for
notice of guaranteed delivery are not available for the delivery of shares of
Series A Stock pursuant to this Notice of Conversion. Delivery of documents to
one of the Book-Entry Transfer Facilities does not constitute delivery to the
Depositary. The Blue Notice of Conversion should be used for conversion of
shares of Class B Stock, par value $1.00 per share (the "Class B Stock").
<PAGE>   2
 
- --------------------------------------------------------------------------------
            DESCRIPTION OF SHARES OF SERIES A STOCK TO BE CONVERTED
                           (SEE INSTRUCTIONS 3 AND 4)
 
<TABLE>
<S>                                                      <C>                   <C>                   <C>
- ------------------------------------------------------------------------------------------------------------------------
      NAMES AND ADDRESS(ES) OF REGISTERED HOLDER(S)
               (PLEASE FILL IN EXACTLY AS                   CERTIFICATE(S) FOR SHARES OF SERIES A STOCK TO BE CONVERTED
            NAME(S) APPEAR ON CERTIFICATE(S))                            (ATTACH SIGNED LIST IF NECESSARY)
 ------------------------------------------------------------------------------------------------------------------------
                                                                                  NUMBER OF SHARES
                                                                                 OF SERIES A STOCK      NUMBER OF SHARES
                                                              CERTIFICATE          REPRESENTED BY      OF SERIES A STOCK
                                                               NUMBER(S)*         CERTIFICATE(S)*      TO BE CONVERTED**
                                                          ---------------------------------------------------------------
 
                                                          ---------------------------------------------------------------
 
                                                          ---------------------------------------------------------------
 
                                                          ---------------------------------------------------------------
                                                          ---------------------------------------------------------------
                                                                   TOTAL SHARES OF SERIES A
                                                                    STOCK TO BE CONVERTED
 ------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
 INDICATE IN THIS BOX (BY CERTIFICATE NUMBER) WHICH SHARES OF SERIES A STOCK
 ARE TO BE CONVERTED. (ATTACH ADDITIONAL SIGNED LIST IF NECESSARY)
 
  * Need not be completed if shares of Series A Stock are delivered by
    book-entry transfer.
 
 ** If you desire to convert fewer than all shares of Series A Stock evidenced
    by any certificates listed above or fewer than all shares of Series A Stock
    delivered by book-entry transfer, please indicate in this column the number
    of shares of Series A Stock you wish to convert. If you fail to indicate
    the number of shares of Series A Stock you wish to convert, all shares of
    Series A Stock evidenced by such certificates or that are delivered by
    book-entry transfer will be converted. See Instruction 4.
- --------------------------------------------------------------------------------
 
/ / CHECK HERE IF SHARES OF SERIES A STOCK TO BE CONVERTED ARE BEING DELIVERED
    BY BOOK-ENTRY TRANSFER MADE TO AN ACCOUNT MAINTAINED BY THE DEPOSITARY WITH
    ONE OF THE BOOK-ENTRY TRANSFER FACILITIES AND COMPLETE THE FOLLOWING:
 
Name of Converting Institution:
- -------------------------------------------------------------------------------
 
Check Box of Applicable Book-Entry Transfer Facility:
 
DTC  / /                     MSTC  / /                     PDTC  / /
 
Account Number:
- --------------------------------------------------------------------------------
 
Transaction Code Number:
- --------------------------------------------------------------------------------
 
                                        2
<PAGE>   3
 
TO THE FIRST NATIONAL BANK OF BOSTON:
 
     The undersigned hereby delivers to Harcourt General, Inc., a Delaware
corporation (the "Company"), the above-described shares of the Company's Series
A Cumulative Convertible Stock, par value $1.00 per share (the "Series A
Stock"), and requests that you convert all such shares of Series A Stock (or
such lesser number of shares of Series A Stock as are indicated in the column
captioned "Number of Shares of Series A Stock to be Converted" in the section of
this Notice of Conversion captioned "Description of Shares of Series A Stock to
be Converted") into shares of the Company's Common Stock, par value $1.00 per
share (the "Shares" or the "Common Stock"), so that all such shares of Common
Stock issued upon conversion of Series A Stock so delivered may be tendered to
the Company at the price per Share indicated in the accompanying Letter of
Transmittal, net to the seller in cash, upon the terms and subject to the
conditions set forth in the Company's Offer to Purchase dated March 15, 1995,
receipt of which is hereby acknowledged, and in the Letter of Transmittal (which
together constitute the "Offer").
 
     The undersigned hereby represents and warrants to the Company that the
undersigned understands that, by properly completing, duly executing and timely
delivering this Notice of Conversion, or manually executed facsimile thereof,
and the attached Letter of Transmittal, he or she, as a holder of shares of
Series A Stock, will be deemed to have converted all of his or her shares of
Series A Stock so delivered, unless he or she has indicated otherwise in this
Notice of Conversion, and he or she will be deemed to have tendered all of his
or her Shares issued upon such conversion of his or her shares of Series A
Stock. The undersigned understands, though, that both this Notice of Conversion
and the attached Letter of Transmittal (including the section of the Letter of
Transmittal relating to the price at which the Shares issued upon conversion of
Series A Stock are to be tendered) must be properly completed, duly executed and
timely delivered, in order to effect a valid tender of such Shares issued upon
conversion of Series A Stock.
 
     With respect to holders of certificates representing shares of Series A
Stock delivered hereby, the names and addresses of the registered holders should
be printed, if they are not already printed above, exactly as they appear on the
certificates representing shares of Series A Stock delivered hereby to be
converted into Shares. The certificate number(s), the number of shares of Series
A Stock represented by such certificates, and the number of shares of Series A
Stock that the undersigned wishes to convert, should be set forth in the
appropriate boxes above.
 
     The undersigned also understands that certificated shares of Series A Stock
delivered for conversion accompanied by a properly completed and duly executed
Notice of Conversion will be converted into certificated Shares, and such Shares
will be delivered for tender by the Depositary in certificated form. Unless the
boxes captioned "Special Conversion Instructions" and/or "Special Delivery
Instructions" on this Notice of Conversion have been completed, please issue
certificates for any shares of Series A Stock not converted in the name of the
undersigned, and please mail such certificates to the undersigned at the address
shown on your records. Shares of Series A Stock delivered for conversion by
book-entry transfer accompanied by a properly completed and duly executed Notice
of Conversion will be converted into Shares, and such Shares will be delivered
for tender by the Depositary through book-entry transfer. Unless the box
captioned "Special Conversion Instructions" on this Notice of Conversion has
been completed, please credit any shares of Series A Stock delivered by
book-entry transfer that are not converted to the account maintained by a
Book-Entry Transfer Facility in the name of the undersigned.
 
                    NOTE: SIGNATURES MUST BE PROVIDED BELOW.
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.
 
                                        3
<PAGE>   4
 
- -----------------------------------------------------------------------------
                        SPECIAL CONVERSION INSTRUCTIONS
                        (SEE INSTRUCTIONS 1, 4, 6 AND 7)
 
      To be completed ONLY if certificate(s) for shares of Series A Stock not
 converted are to be issued in the name of someone other than the undersigned,
 or if shares of Series A Stock delivered by book-entry transfer that are not
 converted are to be returned by credit to an account maintained by a
 Book-Entry Transfer Facility.
 
 Issue Certificate(s) to:
 
 Name:
 ------------------------------------------------------------------------------
                                     (PLEASE PRINT)
 
 Address:
 ------------------------------------------------------------------------------
 
 ------------------------------------------------------------------------------
                                                           (INCLUDING ZIP CODE)
 
 ------------------------------------------------------------------------------
                 (TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER)
 
 / / Credit shares of Series A Stock delivered by book-entry transfer and not
     converted to the account set forth below:
 
 Name of account party:
- -------------------------------------------------------------------------------
 
 Account number:
 ------------------------------------------------------------------------------
 
 Check box of Applicable Book-Entry Transfer Facility:
 DTC / /                            MSTC / /                           PDTC / /
- -------------------------------------------------------------------------------
 
- -------------------------------------------------------------------------------
                         SPECIAL DELIVERY INSTRUCTIONS
                        (SEE INSTRUCTIONS 1, 4, 6 AND 7)
 
      To be completed ONLY if certificate(s) for shares of Series A Stock not
 converted are to be sent to someone other than the undersigned or to the
 undersigned at an address other than that shown above.
 
 Deliver Certificate(s) to:
 
 Name:
 ------------------------------------------------------------------------------
                                     (PLEASE PRINT)
 
 Address:
 ------------------------------------------------------------------------------
 
 ------------------------------------------------------------------------------
                                                           (INCLUDING ZIP CODE)
 
- -------------------------------------------------------------------------------
 
                                        4
<PAGE>   5
 
                            STOCKHOLDER(S) SIGN HERE
                           (SEE INSTRUCTIONS 1 AND 6)
 
     Must be signed by the registered holder(s) exactly as name(s) appear(s) on
certificate(s) or on a security position listing or by persons(s) authorized to
become registered holder(s) by certificate(s) and documents transmitted with
this Notice of Conversion. If signature is by attorney-in-fact, executor,
administrator, trustee, guardian, officer of a corporation or another acting in
a fiduciary or representative capacity, please set forth the full title. See
Instruction 6.
 
X
- --------------------------------------------------------------------------------
 
X
- --------------------------------------------------------------------------------
                           (SIGNATURE(S) OF OWNER(S))
 
Name(s):
- --------------------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Capacity (full title):
- --------------------------------------------------------------------------------
 
Address:
- --------------------------------------------------------------------------------
 
- --------------------------------------------------------------------------------
 
Area Code and Telephone Number:
- --------------------------------------------------------------------------------
 
Tax ID Number or Social Security Number:
- --------------------------------------------------------------------------------
 
Dated:               , 1995
 
                            GUARANTEE OF SIGNATURES
                           (SEE INSTRUCTIONS 1 AND 6)
 
Authorized Signature:
- --------------------------------------------------------------------------------
 
Name(s):
- --------------------------------------------------------------------------------
                                 (PLEASE PRINT)
 
Title:
- --------------------------------------------------------------------------------
 
Name of Firm:
- --------------------------------------------------------------------------------
 
Address:
- --------------------------------------------------------------------------------
 
- --------------------------------------------------------------------------------
                              (INCLUDING ZIP CODE)
 
Area Code and Telephone Number:
- --------------------------------------------------------------------------------
 
Tax ID Number or Social Security Number:
- --------------------------------------------------------------------------------
 
Dated:               , 1995
 
                                        5
<PAGE>   6
 
                                  INSTRUCTIONS
 
1.  GUARANTEE OF SIGNATURES.
 
     No signature guarantee is required if either:
 
          (a) this Notice of Conversion is signed by the registered holder of
     the shares of Series A Stock (which term, for purposes of this document,
     shall include any participant in a Book-Entry Transfer Facility whose name
     appears on a security position listing as the owner of shares of Series A
     Stock) exactly as the name of the registered holder appears on the
     certificate delivered with this Notice of Conversion unless such owner has
     completed either the boxes entitled "Special Conversion Instructions" or
     "Special Delivery Instructions" above; or
 
          (b) such shares of Series A Stock are delivered for the account of a
     member firm of a registered national securities exchange, a member of the
     Stock Transfer Association's approved medallion program (such as STAMP,
     SEMP or MSP) or a commercial bank or trust company having an office, branch
     or agency in the United States (each such entity, an "Eligible
     Institution").
 
     In all other cases, an Eligible Institution must guarantee all signatures
on this Notice of Conversion. See Instruction 6.
 
2.  DELIVERY OF NOTICE OF CONVERSION AND CERTIFICATES.
 
     This Notice of Conversion, or a manually executed facsimile thereof, is to
be used only if certificates for shares of Series A Stock are delivered with it
to the Depositary or if such deliveries of Series A Stock are to be made
pursuant to the procedure for book-entry transfer set forth in Section 4 of the
Offer to Purchase. Certificates for all physically delivered shares of Series A
Stock or confirmation of a book-entry transfer into the Depositary's account at
a Book-Entry Transfer Facility of shares of Series A Stock converted
electronically, together in each case with a facsimile of the Notice of
Conversion and any other documents required by this Notice of Conversion, should
be mailed or delivered to the Depositary at one of its addresses set forth
herein and must be delivered to the Depositary on or before the Expiration Date
(as defined in the Offer to Purchase). Procedures for notice of guaranteed
delivery are not available for the delivery of shares of Series A Stock pursuant
to this Notice of Conversion.
 
     THE METHOD OF DELIVERY OF ALL DOCUMENTS, INCLUDING CERTIFICATES FOR SHARES
OF SERIES A STOCK, IS AT THE OPTION AND RISK OF THE CONVERTING STOCKHOLDER. IF
DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT REQUESTED, PROPERLY
INSURED, IS RECOMMENDED. IN ALL CASES, SUFFICIENT TIME SHOULD BE ALLOWED TO
ASSURE DELIVERY.
 
3.  INADEQUATE SPACE.
 
     If the space provided in the box captioned "Description of Shares of Series
A Stock to be Converted" is inadequate, the certificate numbers and/or the
number of shares of Series A Stock should be listed on a separate signed
schedule and attached to this Notice of Conversion.
 
4.  PARTIAL CONVERSIONS AND UNCONVERTED SHARES.
 
     If fewer than all of the shares of Series A Stock evidenced by any
certificate are to be converted, fill in the number of shares of Series A Stock
which are to be converted in the column entitled "Number of Shares of Series A
Stock to be Converted." In such case, a new certificate for the remainder of the
shares of Series A Stock evidenced by the old certificate(s) and not converted
will be issued and sent to the registered holder(s) (unless otherwise specified
in either the "Special Conversion Instructions" or "Special Delivery
Instructions" box in this Notice of Conversion) as soon as practicable after the
Expiration Date. Unless otherwise indicated, all shares of Series A Stock
represented by the certificates listed and delivered to the Depositary will be
deemed to have been converted.
 
5.  NO PARTIAL TENDERS OF CONVERTED SHARES.
 
     While you may convert all or a portion of your shares of Series A Stock
pursuant to this Notice of Conversion, you must tender all Shares issued upon
conversion pursuant to the Offer.
 
                                        6
<PAGE>   7
 
6.  SIGNATURES ON NOTICE OF CONVERSION, STOCK POWERS AND ENDORSEMENTS.
 
     (a) If this Notice of Conversion is signed by the registered holder(s) of
the shares of Series A Stock delivered hereby, the signature(s) must correspond
exactly with the name(s) as written on the face of the certificate(s) without
any change whatsoever.
 
     (b) If the shares of Series A Stock are registered in the names of two or
more joint holders, each such holder must sign this Notice of Conversion.
 
     (c) If any delivered shares of Series A Stock are registered in different
names on several certificates, it will be
necessary to complete, sign and submit as many separate Notices of Conversion
(or photocopies of it) as there are different registrations of certificates.
 
     (d) When this Notice of Conversion is signed by the registered holder(s) of
the shares of Series A Stock listed and transmitted hereby, no endorsement(s) of
certificate(s) representing such shares of Series A Stock or separate stock
powers are required unless the certificate(s) for shares of Series A Stock not
to be converted are to be issued or sent to a person other than the registered
holder(s). SIGNATURES ON SUCH CERTIFICATES MUST BE GUARANTEED BY AN ELIGIBLE
INSTITUTION. If this Notice of Conversion is signed by any person other than the
registered holder(s) of the certificate(s) listed, the certificate(s) must be
endorsed or accompanied by appropriate stock powers, in either case signed
exactly as the name(s) of the registered holder(s) appears on the
certificate(s), and the signature(s) or such certificate(s) or stock powers must
be guaranteed by an Eligible Institution. See Instruction 1.
 
     (e) If this Notice of Conversion or any certificates or stock powers are
signed by trustees, executors, administrators, guardians, attorneys-in-fact,
officers of corporations or others acting in a fiduciary or representative
capacity, such person should so indicate when signing and must submit proper
evidence satisfactory to the Company of their authority so to act.
 
7.  SPECIAL CONVERSION AND DELIVERY INSTRUCTIONS.
 
     If certificate(s) for shares of Series A Stock not converted are to be
issued in the name of a person other than the signer of the Notice of Conversion
or if such certificate(s) are to be sent to someone other than the person
signing the Notice of Conversion or to the signer at a different address, the
boxes captioned "Special Conversion Instructions" and/or "Special Delivery
Instructions" on this Notice of Conversion should be completed as applicable and
signatures must be guaranteed as described in Instruction 1. Stockholders
delivering shares of Series A Stock by book-entry transfer may request that
shares of Series A Stock not converted be credited to such account maintained at
a Book-Entry Transfer Facility as such stockholder may designate under "Special
Conversion Instructions". If no such instructions are given, such shares of
Series A Stock not converted will be returned by crediting the account at the
Book-Entry Transfer Facility designated above.
 
8.  IRREGULARITIES.
 
     All questions as to the number of shares of Series A Stock to be converted
and the validity, form, eligibility (including time of receipt) and acceptance
for conversion of any delivery of shares of Series A Stock for conversion will
be determined by the Company in its sole discretion, which determination shall
be firm and binding on all parties. The Company reserves the absolute right to
reject any or all deliveries of shares of Series A Stock for conversion it
determines not to be in proper form or the acceptance of which or conversion of
which may, in the opinion of the Company's counsel, be unlawful. The Company
also reserves the absolute right to waive any defect or irregularity in the
delivery of any particular shares of Series A Stock for conversion. No delivery
of shares of Series A Stock for conversion will be deemed to be properly made
until all defects and irregularities have been cured or waived. Unless waived,
any defects or irregularities in connection with deliveries of Series A Stock
for conversion must be cured within such time as the Company shall determine.
None of the Company, the Dealer Manager, the Depositary, the Information Agent
(as defined in the Offer to Purchase) or any other Person is or will be
obligated to give notice of any defects or irregularities in deliveries of
Series A Stock for conversion and none of them will incur any liability for
failure to give any such notice.
 
9.  QUESTIONS AND REQUESTS FOR ASSISTANCE AND ADDITIONAL COPIES.
 
     Questions and requests for assistance may be directed to, or additional
copies of this Notice of Conversion may be obtained from, the Information Agent
or the Dealer Manager at their addresses and telephone numbers set forth at the
end of this Notice of Conversion.
 
                                        7
<PAGE>   8
 
     Facsimile copies of this Notice of Conversion will be accepted from
Eligible Institutions. This Notice of Conversion and certificates for shares of
Series A Stock and any other required documents should be sent or delivered by
each stockholder or his or her broker, dealer, commercial bank, trust company or
other nominee to the Depositary at one of its addresses set forth below.
 
                        The Depositary for the Offer is:
 
                       THE FIRST NATIONAL BANK OF BOSTON
 
<TABLE>
<S>                             <C>                             <C>
            By Mail:                                                        By Hand:
   The First National Bank of                                       BancBoston Trust Company
              Boston                                                      of New York
 Shareholder Services Division                                      55 Broadway, Third Floor
         P.O. Box 1889                                                 New York, New York
       Mail Stop 45-01-19
  Boston, Massachusetts 02105
 
   By Facsimile Transmission:              Telephone:                By Overnight Courier:
         (617) 575-2232                  (617) 575-3170            The First National Bank of
         (617) 575-2233                                                      Boston
(for Eligible Institutions Only)                                 Shareholder Services Division
      Confirm by Telephone                                             Mail Stop 45-01-19
                                                                       150 Royall Street
                                                                  Canton, Massachusetts 02021
</TABLE>
 
Any questions or requests for assistance or for additional copies of the Offer
to Purchase, the Letter of Transmittal or the Notices of Conversion may be
directed to the Information Agent or Dealer Manager. Stockholders may also
contact their broker, dealer, commercial bank, trust company or other nominee
for assistance concerning the Offer.
 
                    The Information Agent for the Offer is:
 
                                156 Fifth Avenue
                            New York, New York 10010
                         (212) 929-5500 (call collect)
                                       or
                         Call Toll-Free (800) 322-2885
 
                      The Dealer Manager for the Offer is:
 
                              SALOMON BROTHERS INC
                            Seven World Trade Center
                            New York, New York 10048
                       (212) 783-2947 (in New York City)
                                       or
                         Call Toll-Free (800) 221-5424
 
                                        8


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