GENERAL ELECTRIC CO
10-Q, 1996-11-14
ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP)
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<PAGE>
                       
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-Q
(Mark One)

[x]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE  SECURITIES
       EXCHANGE ACT OF 1934

                For the quarterly period ended September 30, 1996

                                       OR

[ ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
       EXCHANGE ACT OF 1934

                   For the transition period from ____ to ____

                           Commission file number 1-35

                            GENERAL ELECTRIC COMPANY
             (Exact name of registrant as specified in its charter)

                New York                                 14-0689340
     (State or other jurisdiction of                  (I.R.S. Employer
     incorporation or organization)                  Identification No.)

   3135 Easton Turnpike, Fairfield, CT                   06431-0001
(Address of principal executive offices)                 (Zip Code)

       (Registrant's telephone number, including area code) (203) 373-2211


                -------------------------------------------------
              (Former name, former address and former fiscal year,
                          if changed since last report)

            Indicate  by check mark  whether  the  registrant  (1) has filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes x No
                                             ---    ---
            There were 1,646,420,550  shares with a par value of $0.32 per share
outstanding at September 30, 1996.


<PAGE>

Part I. FINANCIAL INFORMATION

Item 1. FINANCIAL STATEMENTS

Condensed Statement of Earnings
General Electric Company and consolidated affiliates
(Dollars, except per-share amounts, in millions)

<TABLE>
<CAPTION>
                                                                               Third quarter ended September 30 (Unaudited)
                                                              ---------------------------------------------------------------------
                                                                  Consolidated                  GE                    GECS
                                                              ----------------------  ----------------------  ---------------------
                                                                   1996        1995        1996        1995        1996       1995
                                                              ----------  ----------  ----------  ----------  ---------- ----------
<S>                                                           <C>         <C>         <C>         <C>         <C>        <C>
Sales of goods                                                   $8,507      $7,910      $8,509      $7,919    $     -    $     -
Sales of services                                                 2,939       2,166       2,969       2,187          -          -
Earnings of GECS                                                     -           -          816         711          -          -
GECS revenues from operations                                     8,415       7,075          -           -        8,449      7,099
Other income                                                        160         190         160         189          -          -
                                                              ----------  ----------  ----------  ----------  ---------- ----------
   Total revenues                                                20,021      17,341      12,454      11,006       8,449      7,099
                                                              ----------  ----------  ----------  ----------  ---------- ----------

Cost of goods sold                                                6,188       5,787       6,190       5,796          -          -
Cost of services sold                                             2,199       1,495       2,228       1,516          -          -
Interest and other financial charges                              1,925       1,911         175         190       1,756      1,726
Insurance losses and policyholder and annuity benefits            1,553       1,540          -           -        1,553      1,540
Provision for losses on financing receivables                       254         352          -           -          254        352
Other costs and expenses                                          5,137       3,823       1,497       1,437       3,669      2,404
Minority interest in net earnings of
   consolidated affiliates                                           67          40          29          11          38         29
                                                              ----------  ----------  ----------  ----------  ---------- ----------
   Total costs and expenses                                      17,323      14,948      10,119       8,950       7,270      6,051
                                                              ----------  ----------  ----------  ----------  ---------- ----------

Earnings before income taxes                                      2,698       2,393       2,335       2,056       1,179      1,048
Provision for income taxes                                         (910)       (783)       (547)       (446)       (363)      (337)
                                                              ----------  ----------  ----------  ----------  ---------- ----------
   Net earnings                                                  $1,788      $1,610      $1,788      $1,610        $816       $711
                                                              ==========  ==========  ==========  ==========  ========== ==========

Net earnings per share                                            $1.08       $0.96

Dividends declared per share                                      $0.46       $0.41

<FN>

See notes to Condensed Consolidated Financial Statements.  Consolidating data are shown for "GE" and "GECS".  Transactions
between GE and GECS have been eliminated from the "consolidated" columns.

</TABLE>

<PAGE>

Condensed Statement of Earnings
General Electric Company and consolidated affiliates

<TABLE>
<CAPTION>
(Dollars, except per-share amounts, in millions)                               Nine months ended September 30  (Unaudited)
                                                              ---------------------------------------------------------------------
                                                                  Consolidated                  GE                    GECS
                                                              ----------------------  ----------------------  ---------------------
                                                                   1996        1995        1996        1995        1996       1995
                                                              ----------  ----------  ----------  ----------  ---------- ----------
<S>                                                           <C>         <C>         <C>         <C>         <C>        <C>
Sales of goods                                                  $24,299     $23,578     $24,310     $23,595    $     -    $     -
Sales of services                                                 8,341       6,958       8,430       7,026          -          -
Earnings of GECS                                                     -           -        2,149       1,842          -          -
GECS revenues from operations                                    23,053      19,193          -           -       23,151     19,268
Other income                                                        492         547         490         548          -          -
                                                              ----------  ----------  ----------  ----------  ---------- ----------
   Total revenues                                                56,185      50,276      35,379      33,011      23,151     19,268
                                                              ----------  ----------  ----------  ----------  ---------- ----------

Cost of goods sold                                               17,432      17,136      17,443      17,153          -          -
Cost of services sold                                             5,892       4,820       5,981       4,888          -          -
Interest and other financial charges                              5,720       5,403         455         474       5,280      4,946
Insurance losses and policyholder and annuity benefits            4,713       3,854          -           -        4,713      3,854
Provision for losses on financing receivables                       695         710          -           -          695        710
Other costs and expenses                                         13,694      11,163       4,535       4,238       9,240      6,984
Minority interest in net earnings of consolidated
   affiliates                                                       188         125          68          43         120         82
                                                              ----------  ----------  ----------  ----------  ---------- ----------
   Total costs and expenses                                      48,334      43,211      28,482      26,796      20,048     16,576
                                                              ----------  ----------  ----------  ----------  ---------- ----------

Earnings before income taxes                                      7,851       7,065       6,897       6,215       3,103      2,692
Provision for income taxes                                       (2,638)     (2,357)     (1,684)     (1,507)       (954)      (850)
                                                              ----------  ----------  ----------  ----------  ---------- ----------
   Net earnings                                                  $5,213      $4,708      $5,213      $4,708      $2,149     $1,842
                                                              ==========  ==========  ==========  ==========  ========== ==========

Net earnings per share                                            $3.15       $2.79

Dividends declared per share                                      $1.38       $1.23

<FN>

See notes to Condensed Consolidated Financial Statements.  Consolidating data are shown for "GE" and "GECS".  Transactions
between GE and GECS have been eliminated from the "consolidated" columns.

</TABLE>

<PAGE>

Condensed Statement of Financial Position
General Electric Company and consolidated affiliates
<TABLE>
<CAPTION>

(Dollars in millions)                                              Consolidated                 GE                      GECS
                                                              ----------------------  ----------------------  ---------------------
                                                                9/30/96    12/31/95     9/30/96    12/31/95     9/30/96   12/31/95
                                                              ----------  ----------  ----------  ----------  ---------- ----------
<S>                                                           <C>         <C>         <C>         <C>         <C>        <C>
Cash and equivalents                                             $4,672      $2,823      $1,150        $874      $3,522     $1,949
Investment securities                                            48,278      41,067           5           4      48,273     41,063
Current receivables                                               8,597       8,735       8,677       8,891          -          -
Inventories                                                       5,061       4,395       5,061       4,395          -          -
GECS financing receivables - net                                 94,615      93,272          -           -       94,615     93,272
Other GECS receivables                                           12,548      12,417          -           -       13,188     12,897
Property, plant and equipment (including equipment
   leased to others) - net                                       28,212      25,679      10,396      10,234      17,816     15,445
Investment in GECS                                                   -           -       13,588      12,774          -          -
Intangible assets                                                13,914      11,654       7,073       6,643       6,841      5,011
Other assets                                                     33,285      27,993      13,216      11,901      20,084     16,092
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Total assets                                                   $249,182    $228,035     $59,166     $55,716    $204,339   $185,729
                                                              ==========  ==========  ==========  ==========  ========== ==========

Short-term borrowings                                           $75,122     $64,463      $3,600      $1,666     $71,610    $62,808
Accounts payable                                                  9,339       9,061       3,976       3,968       5,933      5,952
Other GE current liabilities                                      9,474       8,477       9,526       8,326          -          -
Long-term borrowings                                             48,799      51,027       1,747       2,277      47,187     48,790
Insurance reserves and annuity benefits                          48,901      39,699          -           -       48,901     39,699
Other liabilities                                                16,715      15,363       9,319       8,928       7,286      6,312
Deferred income taxes                                             7,780       7,380         535         508       7,245      6,872
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Total liabilities                                               216,130     195,470      28,703      25,673     188,162    170,433
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Minority interest in equity of consolidated
   affiliates                                                     3,053       2,956         464         434       2,589      2,522
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Common stock (1,857,013,000 shares issued)                          594         594         594         594           1          1
Unrealized gains on investment securities                           437       1,000         437       1,000         431        989
Other capital                                                     2,200       1,663       2,200       1,663       2,237      2,266
Retained earnings                                                37,459      34,528      37,459      34,528      10,919      9,518
Less common stock held in treasury                              (10,691)     (8,176)    (10,691)     (8,176)         -          -
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Total share owners' equity                                       29,999      29,609      29,999      29,609      13,588     12,774
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Total liabilities and equity                                   $249,182    $228,035     $59,166     $55,716    $204,339   $185,729
                                                              ==========  ==========  ==========  ==========  ========== ==========
<FN>

See notes to Condensed Consolidated Financial Statements.  Consolidating data are shown for "GE" and "GECS".  September data
are unaudited. Transactions between GE and GECS have been eliminated from the "consolidated" columns.

</TABLE>

<PAGE>

Condensed Statement of Cash Flows
General Electric Company and consolidated affiliates

<TABLE>
<CAPTION>
(Dollars in millions)                                                          Nine months ended September 30  (Unaudited)
                                                              ---------------------------------------------------------------------
                                                                  Consolidated                  GE                    GECS
                                                              ----------------------  ----------------------  ---------------------
                                                                   1996        1995        1996        1995        1996       1995
                                                              ----------  ----------  ----------  ----------  ---------- ----------
<S>                                                           <C>         <C>         <C>         <C>         <C>        <C>
Cash flows from operating activities
- ------------------------------------
Net earnings                                                     $5,213      $4,708      $5,213      $4,708      $2,149     $1,842
Adjustments to reconcile net earnings to cash
  from operating activities
     Depreciation and amortization                                2,796       2,616       1,217       1,182       1,579      1,434
     Earnings retained by GECS                                       -           -       (1,401)     (1,197)         -          -
     Deferred income taxes                                          782         901          28         237         754        664
     Decrease (increase) in GE current receivables                  172        (151)        234        (205)         -          -
     Increase in GE inventories                                    (734)       (779)       (734)       (779)         -          -
     Increase (decrease) in accounts payable                       (369)        206           6          22        (755)       188
     Increase in insurance reserves                               1,109         679          -           -        1,109        679
     Provision for losses on financing
       receivables                                                  695         710          -           -          695        710
     All other operating activities                               1,281      (1,035)        822      (1,553)        854        640
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Cash from operating activities                                   10,945       7,855       5,385       2,415       6,385      6,157
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Cash flows from investing activities
- ------------------------------------
Property, plant and equipment (including
  equipment leased to others) - additions                        (5,597)     (5,300)     (1,522)     (1,086)     (4,075)    (4,214)
Net increase in GECS financing receivables                       (1,036)     (7,528)         -           -       (1,036)    (7,528)
Payments for principal businesses purchased                      (3,008)     (3,463)       (679)       (238)     (2,329)    (3,236)
Proceeds from principal business dispositions                        -          660          -           96          -         575
All other investing activities                                   (3,405)        140          17         309      (3,671)      (273)
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Cash used for investing activities                              (13,046)    (15,491)     (2,184)       (919)    (11,111)   (14,676)
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Cash flows from financing activities
- ------------------------------------
Net change in borrowings (maturities 90 days or less)             9,661      (3,402)      2,226       3,165       7,607     (6,535)
Newly issued debt (maturities more than 90 days)                 17,942      29,391         191         468      17,751     28,923
Repayments and other reductions (maturities
  more than 90 days)                                            (19,789)    (13,293)     (1,100)     (1,125)    (18,689)   (12,168)
Net purchase of GE shares for treasury                           (1,950)     (2,220)     (1,950)     (2,220)          -          -
Dividends paid to share owners                                   (2,292)     (2,085)     (2,292)     (2,085)       (748)      (645)
All other financing activities                                      378        (187)          -           -         378       (187)
                                                              ----------  ----------  ----------  ----------  ---------- ----------

Cash from (used for) financing activities                         3,950       8,204      (2,925)     (1,797)      6,299      9,388
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Increase (decrease) in cash and equivalents                       1,849         568         276        (301)      1,573        869
Cash and equivalents at beginning of year                         2,823       2,591         874       1,373       1,949      1,218
                                                              ----------  ----------  ----------  ----------  ---------- ----------
Cash and equivalents at September 30                             $4,672      $3,159      $1,150      $1,072      $3,522     $2,087
                                                              ==========  ==========  ==========  ==========  ========== ==========
<FN>
See notes to Condensed Consolidated Financial Statements.  Consolidating data are shown for "GE" and "GECS".  Transactions
between GE and GECS have been eliminated from the "consolidated" columns.

</TABLE>


<PAGE>


NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

            1.  The  accompanying   condensed  quarterly  financial   statements
represent the  consolidation of General Electric Company and all companies which
it directly  or  indirectly  controls,  either  through  majority  ownership  or
otherwise.  Reference is made to note 1 to the consolidated financial statements
included in the Company's Annual Report on Form 10-K for the year ended December
31,  1995.   That  note   discusses   consolidation   and  financial   statement
presentation.  As used in this  Report  and in the  Report  on Form  10-K,  "GE"
represents  the adding  together  of all  affiliated  companies  except  General
Electric  Capital  Services,  Inc.  ("GECS"),  which is  presented on a one-line
basis; GECS consists of General Electric Capital  Services,  Inc. and all of its
affiliates;  and  "consolidated"  represents the adding  together of GE and GECS
with the effects of transactions between the two eliminated.  Certain prior-year
amounts have been reclassified to conform to the current year presentation.


            2. Two newly issued  accounting  standards were adopted in the first
quarter of 1996 and did not have a material effect on the financial  position or
results  of  operations  of  the  Company.  Statement  of  Financial  Accounting
Standards (SFAS) No. 121, Accounting for the Impairment of Long-Lived Assets and
for Long-Lived Assets to be Disposed Of, requires that certain long-lived assets
be reviewed  for  impairment  when  events or  circumstances  indicate  that the
carrying amounts of the assets may not be recoverable.  If such review indicates
that the carrying amount of an asset exceeds the sum of its expected future cash
flows,  the asset's  carrying  value is written  down to fair value.  Long-lived
assets to be  disposed of are  reported at the lower of carrying  amount or fair
value less cost to sell. SFAS No. 122, Accounting for Mortgage Servicing Rights,
requires  that  capitalized  rights to service  mortgage  loans be assessed  for
impairment  by  individual  risk stratum by comparing  each  stratum's  carrying
amount  with  its  fair  value.   Strata  are  based  on  the  predominant  risk
characteristics  of the underlying loans, which include loan type and note rate.
Fair values are estimated based on discounted  anticipated future net cash flows
considering market consensus for loan prepayment  predictions and other economic
factors.  To the extent that the  carrying  value of mortgage  servicing  rights
exceeds fair value by individual stratum, the resulting impairment is recognized
in earnings through a valuation allowance.


            3. The condensed  consolidated  quarterly  financial  statements are
unaudited.  These  statements  include  all  adjustments  (consisting  of normal
recurring  accruals)  considered  necessary  by  management  to  present  a fair
statement of the results of operations,  financial  position and cash flows. The
results reported in these condensed consolidated financial statements should not
be regarded as  necessarily  indicative  of results that may be expected for the
entire year.


            4. GE's inventories consisted of the following:


                                                                   At
                                                        ------------------------
(Dollars in millions)                                   9/30/96         12/31/95
                                                        -------         --------
Raw materials and work in process                       $ 3,579         $ 3,205
Finished goods                                            2,533           2,277
Unbilled shipments                                          273             258
Revaluation to LIFO                                      (1,324)         (1,345)
                                                        -------         -------
Total inventories                                       $ 5,061         $ 4,395
                                                        =======         =======

             5. Property,  plant and equipment  (including  equipment  leased to
others) - net, consisted of the following:

                                                                   At
                                                        ------------------------
(Dollars in millions)                                   9/30/96         12/31/95
                                                        -------         --------
Original cost
- - GE                                                    $25,741          $24,867
- - GECS                                                   24,328           21,079
                                                        -------          -------
   Total                                                 50,069           45,946
                                                        -------          -------
Accumulated depreciation and amortization                              
- - GE                                                     15,345           14,633
- - GECS                                                    6,512            5,634
                                                        -------          -------
                                                                       
   Total                                                 21,857           20,267
                                                        -------          -------
Property, plant and equipment - net                                    
- - GE                                                     10,396           10,234
- - GECS                                                   17,816           15,445
                                                        -------          -------
   Total                                                $28,212          $25,679
                                                        =======          =======
                                                                  
             6. GE's authorized  common stock consisted of 2,200,000,000  shares
having a par  value of $0.32  each.  Average  shares  outstanding  for the third
quarter of 1996 and 1995 were  1,648,837,733  and  1,676,351,203,  respectively.
Average  shares  outstanding  for the  first  nine  months of 1996 and 1995 were
1,655,985,652 and 1,688,136,763, respectively.

ITEM 2.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF RESULTS OF OPERATIONS AND
         FINANCIAL CONDITION

A. RESULTS OF  OPERATIONS--THIRD  QUARTER OF 1996 COMPARED WITH THIRD QUARTER 
   OF 1995

            General  Electric Company achieved record third quarter earnings per
share and earnings in 1996.  Earnings per share  increased 13% to $1.08, up from
last year's $0.96,  and earnings  increased 11% to $1.788 billion.  Earnings per
share grew faster than  earnings,  reflecting  the impact of shares  repurchased
under a three-year,  $9 billion share repurchase  program  initiated in December
1994.


            Revenues,  including  acquisitions,  rose to a record $20.0 billion,
15% over last year's quarter.  Increased  global  activities,  revenues from the
Summer  Olympic  Games  televised  by NBC,  and higher  sales of spare parts and
services  by GE's  equipment  businesses  were  the  major  contributors  to the
increase.  Revenues  increased  at  nine of GE's  twelve  businesses,  led by GE
Capital Services, NBC, and Power Systems.


            GE's third quarter operating margin was 13.6% of sales, up from last
year's 13.4%, and was a record for the quarter. Excluding the results from NBC's
Olympics coverage, for which there was no 1995 counterpart,  the margin rate was
13.8%.


            Ten GE businesses  reported improved operating profit with four - GE
Capital  Services,  Power  Systems,  NBC,  and Motors -  achieving  double-digit
increases.


            GE Capital Services'  third-quarter  earnings  increased 15% to $816
million,  benefiting from the  globalization and diversity of its 26 businesses.
The record  earnings were led by strong  double-digit  increases in its Consumer
Services, Specialty Insurance, and Equipment Management activities.


            Cash generated from GE's operating activities through the first nine
months of 1996 was a record $5.4  billion,  up from last  year's  $2.4  billion,
reflecting  improvements  in  earnings,  working  capital  (especially  progress
collections)  and, to a lesser extent,  timing.  As part of the $9 billion share
repurchase  program,  GE  purchased  $674  million of its stock during the third
quarter to reach $5.6 billion - 85 million shares purchased since December 1994.


SEGMENT ANALYSIS:

            The comments that follow  compare  revenues and operating  profit by
industry segment for the third quarters of 1996 and 1995.


            o AIRCRAFT  ENGINES  revenues  were  somewhat  higher than last year
reflecting  good  performance in the commercial  engines  business,  with volume
growth only partially offset by lower selling prices.  Additionally,  volume and
price both  improved  somewhat in the services  business.  Operating  profit was
somewhat  higher as  productivity  and increased  volume more than offset higher
costs and lower selling prices.


            o APPLIANCES quarterly revenues increased slightly on higher volume,
principally  from U.S.  market share gains across core product lines.  Operating
profit increased somewhat,  reflecting  productivity during the period partially
offset by lower selling prices.


            o  BROADCASTING  revenues were sharply higher than last year's third
quarter  largely as a result of NBC's  broadcast  of the Summer  Olympic  Games.
Operating  profit  was also  sharply  higher,  reflecting  a strong  advertising
market,  continued excellent ratings in prime-time,  and the profitable Olympics
coverage,  the  combination  of which more than offset  higher  license fees for
certain prime-time programs that were renewed.


            o GECS third-quarter  earnings increased 15% to $816 million, led by
strong  results in its Consumer  Services,  Specialty  Insurance,  and Equipment
Management  activities.  Overall,  the increase in net earnings at GECS resulted
principally from a higher average level of invested assets,  partially offset by
a decrease in financing spreads.


            o INDUSTRIAL PRODUCTS AND SYSTEMS reported slightly higher operating
profit on flat  revenues.  The  increase  in  operating  profit was  principally
attributable  to  productivity   improvements  at  Electrical  Distribution  and
Control,  Motors,  and  Lighting,  which more than  offset  the  effects of cost
increases.


            o MATERIALS  operating  profit was somewhat higher on flat revenues.
While selling prices were lower,  principally in petrochemicals  and ABS resins,
operating profit  benefited from  productivity  improvements,  higher volume and
reductions in certain material costs.

            o POWER GENERATION revenues were sharply higher compared with 1995's
third  quarter,  reflecting  strong  volume growth by Nuovo  Pignone.  Operating
profit also  increased  sharply,  as  productivity  improvements  and the higher
volume more than offset the effects of cost inflation and lower selling prices.

            o TECHNICAL PRODUCTS & SERVICES revenues were somewhat higher than a
year ago as volume  improvements  at Medical  Systems  overcame  price  declines
across the segment.  Segment  operating  profit was down slightly as a result of
lower pricing.


            o ALL  OTHER  operating  profit  was  somewhat  higher  on a  modest
increase in revenues  over the prior  year's  third  quarter,  principally  as a
result of higher licensing revenues.


B. RESULTS OF  OPERATIONS--FIRST  NINE MONTHS OF 1996  COMPARED  WITH FIRST NINE
   MONTHS OF 1995

            Net earnings  were $5,213  million in the first nine months,  up 11%
from $4,708  million in 1995's first nine months.  Earnings per share  increased
13% to  $3.15  from  $2.79.  Earnings  per  share  grew  faster  than  earnings,
reflecting the impact of shares repurchased under a three-year, $9 billion share
repurchase program initiated in December 1994.


            Consolidated  revenues for the first nine months of 1996  aggregated
$56.2  billion,  up 12% from the  comparable  $50.3 billion in 1995's first nine
months.  GE's  sales of goods and  services  were 7% higher,  led by NBC,  Power
Systems,  Aircraft Engines and Appliances.  The improvement in sales was largely
attributable  to increases  in the volume of goods and services  sold which were
partially offset by the effects of lower selling prices.


            Operating  margin  in the  first  nine  months  of 1996 was 14.6% of
sales,  an  improvement  over last year's 14.2%.  The  improvement  in operating
margin was led by NBC, Power Systems, Aircraft Engines, and Medical Systems.


SEGMENT ANALYSIS:

            The following  comments  compare  revenues and  operating  profit by
industry segment for the first nine months of 1996 with the same period of 1995.


            o AIRCRAFT  ENGINES  revenues  and  operating  profit were  somewhat
higher than the first nine months of 1995.  Higher  services  volume  (including
spare parts) and higher volume in military  engines more than  accounted for the
increase  in  revenues.  The  most  important  factor  in the  operating  profit
improvement  was  productivity,  which more than offset  higher  costs and lower
selling prices.

            o APPLIANCES revenues were somewhat higher than a year ago on higher
volume.  Operating profit increased slightly as a result of productivity and the
higher volume which more than offset the effects of lower selling prices.


            o  BROADCASTING  revenues were sharply higher than last year largely
as a result of NBC's  broadcast of the Summer  Olympic Games.  Operating  profit
also increased  sharply,  reflecting a strong  advertising  market and excellent
ratings in prime-time,  strong results in its  owned-and-operated  stations, and
profitable  Olympics coverage,  the combination of which more than offset higher
license fees for certain prime-time programs that were renewed.


            o GECS earnings were up 17% to $2,149 million. The earnings increase
was led by strong  results in its Consumer  Services,  Specialty  Insurance  and
Equipment Management  activities.  Overall, the increase in net earnings at GECS
resulted  principally from a higher average level of invested assets,  partially
offset by a decrease in financing spreads.


            o INDUSTRIAL  PRODUCTS AND SYSTEMS  revenues  and  operating  profit
increased slightly over 1995. The revenue increase was principally  attributable
to higher volume at Lighting,  Electrical  Distribution  and Control and Motors.
The improvement in operating profit reflected  productivity  improvements across
the segment, which more than offset higher costs.


            o MATERIALS  operating  profit was flat on slightly lower  revenues,
reflecting the effects of lower selling  prices,  principally in  petrochemicals
and ABS resins, and reductions in certain material costs.

           o POWER GENERATION revenues were somewhat higher than a year ago as a
result of volume growth by Nuovo Pignone.  Operating profit was much higher than
last year, reflecting productivity and the higher volume, as well as the absence
of modification  costs related to the "F" turbine that adversely  affected prior
year results,  the  combination of which were partially  offset by lower selling
prices and cost inflation.

            o TECHNICAL PRODUCTS AND SERVICES revenues were slightly higher than
the first nine  months of 1995,  a result of strong  volume in Medical  Systems,
largely offset by price declines across the segment.  Operating  profit showed a
slight  increase  as  productivity   and  higher  volume  at  Medical   Systems,
particularly in services, more than offset continuing pricing pressures.


            o ALL OTHER operating  profit was somewhat higher on modest increase
in  revenues  over  last  year,  principally  as a result  of  higher  licensing
revenues.


C. FINANCIAL CONDITION

            With  respect to the  Condensed  Statement  of  Financial  Position,
consolidated  assets of $249.2 billion at September 30, 1996, were $21.2 billion
higher than the $228.0 billion at December 31, 1995.


            GE assets were $59.2  billion at September  30, 1996, an increase of
$3.5 billion from December 31, 1995. The increase was  principally  attributable
to additions to other assets ($1.3  billion),  an increase in the  investment in
GECS ($0.8 billion), and higher inventory levels ($0.7 billion). The increase in
other assets was  attributable  to an increase in the prepaid  pension asset and
numerous other changes, none of which was individually significant. The increase
in the investment in GECS resulted from GECS earnings, net of dividends, and the
effect  of a $0.6  billion  after-tax  decrease  in the  market  value  of  GECS
investment  securities.  The  rise  in  inventories  reflected  normal  seasonal
increases in a number of GE businesses.


            GECS'  assets  increased  by  $18.6  billion  from  the end of 1995,
principally  as a result of higher  levels of  investment  securities as well as
increases  in all  other  assets,  both  of  which  are  described  below.  GECS
investment  securities  increased by $7.2  billion,  reflecting  the addition of
securities held by insurance  companies  acquired and new investments by various
GE Capital  businesses,  partially  offset by  decreases  in fair value  largely
associated  with an increase in interest  rates at  September  30,  1996.  Other
assets  increased  $4.0  billion,  principally  as a result of two factors:  the
addition of  investor-directed  fund accounts associated with the Life Insurance
Company of Virginia  acquisition  and increased  investments in  nonconsolidated
affiliates. GE Capital's financing receivables,  which aggregated $94.6 billion,
net of  reserves,  at the end of the third  quarter,  were $1.3  billion  higher
compared with year-end  1995,  reflecting new volume in both loans and financing
leases  partially  offset by repayments and a shift in the nature of certain new
auto lease volume from  financing  leases in 1995 to  operating  leases in 1996.
Management  believes that GE Capital's  allowance for doubtful  accounts of $2.6
billion (2.63% of the  receivables  balance at September 30, 1996 -- the same as
year-end 1995) is appropriate  given the strength and diversity of the portfolio
and current economic circumstances.  Property, plant and equipment,  principally
equipment  leased to others,  was $2.4  billion  higher than at the end of 1995,
principally as a result of the shift in auto lease volume  previously  discussed
and new lease volume in aircraft.


            Consolidated  liabilities  of $216.1  billion at September 30, 1996,
were $20.6 billion higher than the year-end 1995 balance of $195.5 billion.


            GE  liabilities  increased  $3.0  billion  to $28.7  billion.  Total
borrowings  were $5.3  billion  ($3.6  billion  short term and $1.7 billion long
term) at September 30, 1996, an increase of $1.4 billion from December 31, 1995.
The ratio of debt to total capital for GE at the end of September 1996 was 14.9%
compared  with 11.6% at the end of last year and 17.5% at  September  30,  1995.
Other current  liabilities  increased  $1.2 billion,  principally as a result of
higher federal taxes accrued and progress collections.


            GECS' liabilities increased to $188.2 billion,  compared with $170.4
billion at the end of 1995, principally as a result of higher insurance reserves
and annuity benefits and increases in short-term borrowings.  Insurance reserves
and  annuity  benefits   increased  by  $9.2  billion,   primarily  due  to  the
acquisitions  of Life  Insurance  Company of Virginia  and Union  Fidelity  Life
Insurance  Company.  Short-term  borrowings  increased  by $8.8 billion to $71.6
billion and  long-term  borrowings  decreased by $1.6  billion to $47.2  billion
reflecting, in part, a shift from long-term to short-term financing.


            With respect to cash flows,  consolidated  cash and equivalents were
$4.7 billion at September 30, 1996, an increase of $1.9 billion during the first
nine months of 1996.  Cash and  equivalents  were $3.2 billion at September  30,
1995, an increase of $0.6 billion since the beginning of the year.


            GE's cash and  equivalents  were $1.2 billion at September 30, 1996,
an increase of $0.3 billion from December 31, 1995. During the first nine months
of 1996, cash provided from operating  activities  increased to $5.4 billion, up
from  $2.4  billion  during  the first  nine  months  of last  year,  reflecting
improvements in earnings and working capital,  principally in trade  receivables
and progress  collections  related to large power generation  orders, as well as
collections  of sundry  receivables.  Cash used for investing  activities  ($2.2
billion)  represented  principally  investments in new plant and equipment for a
wide variety of projects to reduce costs and improve  efficiency.  Cash used for
financing activities ($2.9 billion) included $2.4 billion for repurchases of the
Company's common stock under the share  repurchase  program and $2.3 billion for
dividends  paid to share  owners,  reflecting  a 12%  increase in the  per-share
dividend rate  compared  with the first nine months of last year.  The dividends
and share repurchases were partially offset by funds provided from a combination
of higher  borrowings  ($1.3  billion)  and net  dispositions  of GE shares from
treasury ($0.4 billion).


            GE's cash and equivalents were $1.1 billion at September 30, 1995, a
decrease of $0.3 billion  from $1.4  billion at December  31,  1994.  During the
first nine months of 1995, cash from operating  activities totaled $2.4 billion,
despite the use of (a) $1.5 billion for "all other operating  activities,"  more
than half of which was  attributable to a reduction in progress  collections and
(b) $0.8 billion for normal  seasonal  increases in  inventories.  Cash used for
investing activities ($0.9 billion) represented  principally  investments in new
plant and  equipment  for a wide variety of projects to reduce costs and improve
efficiencies.  Cash used for financing  activities ($1.8 billion)  included $2.5
billion for repurchases of the Company's common stock under the share repurchase
program and $2.1 billion for dividends paid to share owners,  representing a 14%
increase in the  per-share  dividend rate compared with the first nine months of
1994. Cash used for dividends and share repurchases was, in part,  provided from
a combination  of proceeds from both higher  borrowings  ($2.5  billion) and net
dispositions of GE shares from treasury ($0.3 billion).


            GECS' cash and  equivalents  increased $1.6 billion during the first
nine months of 1996.  Cash  provided  from  operating  activities  totaled  $6.4
billion,  compared with $6.2 billion for the first nine months of 1995. Cash was
used primarily to fund additions to property,  plant and equipment,  principally
equipment that is provided to third parties on operating  leases ($4.1 billion);
to fund  acquisitions of businesses  ($2.3  billion),  the largest of which were
Life Insurance Company of Virginia and Union Fidelity Life Insurance Company; to
fund increased investments in nonconsolidated  affiliates ($1.4 billion); and to
fund  additions to financing  receivables  ($1.0  billion).  Cash  provided from
financing activities resulted primarily from increased borrowings ($6.7 billion)
during the first nine months of 1996.


            GECS' cash and  equivalents  increased $0.9 billion during the first
nine months of 1995.  Cash was used  primarily  to fund GE  Capital's  growth in
financing  receivables  ($7.5  billion);  for  additions  to  equipment  that is
provided  to  third  parties  on  operating  leases  ($4.2  billion);   and  for
acquisitions  of businesses  ($3.2  billion),  the largest of which were certain
businesses  of ITT Financial  Corporation,  Credit de l'Est  (France),  Frankona
Reinsurance (Germany),  Australian Retail Financial Network (Australia),  Pallas
Group  (United  Kingdom)  and the  remaining  50%  interest in United  Merchants
Finance  Limited (Hong Kong).  Cash provided from operating  activities  totaled
$6.2  billion.  Cash  provided  from  financing  activities  was  $9.4  billion,
principally the result of increased  borrowings  during the first nine months of
1995.


PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

GENERAL

            As previously reported,  on March 12, 1993, a complaint was filed in
United States District Court for the District of Connecticut by ten employees of
the  Company's  former  Aerospace  business,  purportedly  on  behalf  of all GE
Aerospace  employees  whose GE employment  status is or was affected by the then
planned transfer of GE Aerospace to a new company controlled by the stockholders
of Martin Marietta Corporation.  The complaint sought to clarify and enforce the
plaintiffs' claimed rights to pension benefits in accordance with, and rights to
assets then held in, the GE Pension Plan (the "Plan").  The complaint  names the
Company,  the trustees of the GE Pension Trust  ("Trust"),  and Martin  Marietta
Corporation  and  one of its  former  plan  administrators  as  defendants.  The
complaint  alleged  primarily  that the  Company's  planned  transfer of certain
assets of the Trust to a Martin  Marietta  pension trust, in connection with the
transfer of the Aerospace business,  violated the rights of the plaintiffs under
the Plan and applicable  provisions of the Employee  Retirement  Income Security
Act of 1974 and the Internal  Revenue Code. The complaint  sought  equitable and
declaratory relief,  including an injunction against transfer of the Plan assets
except under  circumstances  and protections,  if any, approved by the court, an
order that the Company disgorge all profits allegedly received by it as a result
of any such  transfer  and the making of  restitution  to the Trust for  alleged
investment  losses  resulting  from the  Company's  treatment  of Plan assets in
connection  with the  transaction  or  alternatively  the transfer of additional
assets  from the Trust to a new  Martin  Marietta  pension  trust,  and an order
requiring Martin Marietta to continue to offer transferred employees all accrued
pension-related  benefits for which they were eligible  under the Plan as of the
closing date of the transfer of the GE Aerospace business to Martin Marietta. On
March 23, 1993,  the Company and Martin  Marietta  Corporation  filed motions to
dismiss the complaint on the basis that the  complaint  does not state any claim
upon  which  relief can be  granted  as a matter of law.  On April 2, 1993,  the
transfer of the  Aerospace  business  occurred,  and on June 7, 1993,  the court
issued an order denying  plaintiffs' request for injunctive relief. On September
26, 1996, the District Court granted  defendants' motion to dismiss those claims
which were based on  allegations  that the transfer of plan assets was unlawful,
and ordered discovery on the remaining claims.


            The directors are defendants in a civil suit purportedly  brought on
behalf of the Company as a share owner  derivative  and class  action (the Cohen
action) in New York State Supreme Court, New York County, on September 18, 1996.
The suit is based upon the Company's solicitation,  in the 1996 proxy statement,
of share owner  approval of the 1996  Non-Employee  Director  Stock Option Plan.
Under the Plan,  which the share owners  approved,  3,000 stock  options will be
granted annually to each of the Company's  non-employee  directors through 2003.
Each annual grant entitles the director,  for a period of 10 years from the date
of the grant,  to  purchase  3,000  shares of GE stock  from the  Company at the
market price of GE stock on the date of grant.  The suit claims that the options
would have an estimated value to the directors on the annual date of grant which
should have been  disclosed.  The suit also claims that the  directors  breached
their  fiduciary  duties because the 1996 proxy statement did not state that the
options  would  have such an  alleged,  estimated  value to the  directors  when
granted.  The suit seeks  compensatory  damages and invalidation of the Plan and
all options  granted under the Plan. The Company  believes that the options have
no value to the  directors  on the date of grant,  that the options will have no
value to the  directors  unless  the GE stock  price  increases  above the grant
price, and that the 1996 proxy statement  contained full and adequate disclosure
because,  among other things,  any reasonable  share owner would understand that
the value of the options to the non-employee directors would only occur when and
if the stock price rises above the grant price.  The Company  thus  believes the
claims are without merit and is defending the suit.


ENVIRONMENTAL

            As previously reported, in March 1995, the Environmental  Protection
Agency stated that it was seeking  $300,000 in penalties for alleged  violations
of the Clean Air Act at the Company's Waterford, New York facility.
In July 1996, the company settled the matter for $60,684.

            As previously reported,  in August of 1995 the Georgia Department of
Natural  Resources  issued  a draft  Corrective  Action  Consent  Order  seeking
$100,000 in penalties for violations of the Georgia Hazardous Waste Rules at the
Company's Rome, Georgia facility.  In August, 1996, the company agreed to settle
the matter for $100,000 and a plan to address remediation.



ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

            a. Exhibits

                  Exhibit 11. Computation of Per Share Earnings.
                  Exhibit 12. Computation of Ratio of Earnings to Fixed Charges.
                  Exhibit 27. Financial Data Schedule

            b. Reports on Form 8-K during the quarter ended September 30, 1996.

                  No  reports on Form 8-K were filed  during the  quarter  ended
                  September 30, 1996.


                                   SIGNATURES

            Pursuant to the requirements of the Securities Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                            General Electric Company
                                  (Registrant)


November 14, 1996                       Philip D. Ameen
- -----------------                       -------------------------------------
       Date                             Vice President and Comptroller
                                        Duly Authorized Officer and Principal
                                        Accounting Officer



<PAGE>

<TABLE>
                                                                   Exhibit 11

                       GENERAL ELECTRIC COMPANY
                  COMPUTATION OF PER SHARE EARNINGS

<CAPTION>
(Shares in thousands; dollar amounts, except
earnings per share, in millions)

                                                                         Fully
                                                Earnings    Primary    diluted
Third quarter ended September 30, 1996        per common   earnings   earnings
- --------------------------------------             share  per share  per share
                                               ---------- ---------- ----------
<S>                                            <C>        <C>        <C>
Net earnings applicable to common stock           $1,788     $1,788     $1,788
Dividend equivalents (net of tax) applicable
  to deferred incentive compensation shares            -          2          2
                                                --------   --------   --------
   Earnings for per-share calculations            $1,788     $1,790     $1,790
                                                --------   --------   --------
Average number of shares outstanding           1,648,838  1,648,838  1,648,838
Average number of deferred incentive
   compensation shares                                 -      7,580      7,580
Average stock option shares                            -     21,742     23,550
Average number of restricted stock units               -      2,069      2,175
                                              ---------- ---------- ----------
   Shares for earnings calculation             1,648,838  1,680,229  1,682,143
                                              ---------- ---------- ----------
Earnings per share                                 $1.08      $1.07      $1.06
- ------------------                              ========   ========   ========

<CAPTION>
                                                                         Fully
                                                Earnings    Primary    diluted
Third quarter ended September 30, 1995        per common   earnings   earnings
- --------------------------------------             share  per share  per share
                                               ---------- ---------- ----------
<S>                                            <C>        <C>        <C>
Net earnings applicable to common stock           $1,610     $1,610     $1,610
Dividend equivalents (net of tax) applicable
  to deferred incentive compensation shares            -          4          4
                                                --------   --------   --------
   Earnings for per-share calculations            $1,610     $1,614     $1,614
                                                --------   --------   --------
Average number of shares outstanding           1,676,351  1,676,351  1,676,351
Average number of deferred incentive
   compensation shares                                 -      7,855      7,855
Average stock option shares                            -     14,801     17,006
Average number of restricted stock units               -      1,210      1,358
                                              ---------- ---------- ----------
   Shares for earnings calculation             1,676,351  1,700,217  1,702,570
                                              ---------- ---------- ----------
Earnings per share                                 $0.96      $0.95      $0.95
- ------------------                              ========   ========   ========
</TABLE>
<PAGE>
<TABLE>                                                             Exhibit 11
                       GENERAL ELECTRIC COMPANY
                  COMPUTATION OF PER SHARE EARNINGS

<CAPTION>
(Shares in thousands; dollar amounts, except
earnings per share, in millions)

                                                                         Fully
                                                Earnings    Primary    diluted
Nine months ended September 30, 1996          per common   earnings   earnings
- ------------------------------------               share  per share  per share
                                               ---------- ---------- ----------
<S>                                            <C>        <C>        <C>
Net earnings applicable to common stock           $5,213     $5,213     $5,213
Dividend equivalents (net of tax) applicable
  to deferred incentive compensation shares            -          5          5
                                                --------   --------   --------
   Earnings for per-share calculations            $5,213     $5,218     $5,218
                                                --------   --------   --------
Average number of shares outstanding           1,655,986  1,655,986  1,655,986
Average number of deferred incentive
   compensation shares                                 -      7,789      7,789
Average stock option shares                            -     20,916     23,975
Average number of restricted stock units               -      1,939      2,121
                                              ---------- ---------- ----------
   Shares for earnings calculation             1,655,986  1,686,630  1,689,871
                                              ---------- ---------- ----------
Earnings per share                                 $3.15      $3.09      $3.09
- ------------------                              ========   ========   ========

<CAPTION>
                                                                         Fully
                                                Earnings    Primary    diluted
Nine months ended September 30, 1995          per common   earnings   earnings
- ------------------------------------               share  per share  per share
                                               ---------- ---------- ----------
<S>                                            <C>        <C>        <C>
Net earnings applicable to common stock           $4,708     $4,708     $4,708
Dividend equivalents (net of tax) applicable
  to deferred incentive compensation shares            -          7          7
                                                --------   --------   --------
   Earnings for per-share calculations            $4,708     $4,715     $4,715
                                                --------   --------   --------
Average number of shares outstanding           1,688,137  1,688,137  1,688,137
Average number of deferred incentive
   compensation shares                                 -      8,272      8,272
Average stock option shares                            -     12,480     16,458
Average number of restricted stock units               -      1,258      1,414
                                              ---------- ---------- ----------
   Shares for earnings calculation             1,688,137  1,710,147  1,714,281
                                              ---------- ---------- ----------
Earnings per share                                 $2.79      $2.76      $2.75
- ------------------                              ========   ========   ========
</TABLE>


<PAGE>

                                                                   EXHIBIT 12

                             GENERAL ELECTRIC COMPANY
                         RATIO OF EARNINGS TO FIXED CHARGES


<TABLE>
<CAPTION>
(Dollars in millions)                                        Nine months ended
                                                            September 30, 1996
                                                            ------------------
<S>                                                                  <C>
GE except GECS

"Earnings" <F1>                                                         $6,965
Less:  Equity in undistributed earnings
             of General Electric Capital
             Services, Inc. <F2>                                        (1,401)
Plus:  Interest and other financial
             charges included in expense                                   455
          One-third of rental expense  <F3>                                132
                                                                        ------
Adjusted "earnings"                                                     $6,151
                                                                        ======

Fixed Charges:
  Interest and other financial charges                                    $455
  Interest capitalized                                                      11
  One-third of rental expense  <F3>                                        132
                                                                        ------
Total fixed charges                                                       $598
                                                                        ======
Ratio of earnings to fixed charges                                       10.29
                                                                        ======

General Electric Company and consolidated affiliates

"Earnings" <F1>                                                         $8,039
Plus:  Interest and other financial
             charges included in expense                                 5,743
         One-third of rental expense   <F3>                                261
                                                                        ------
Adjusted "earnings"                                                    $14,043
                                                                        ======


Fixed Charges:
  Interest and other financial charges                                  $5,743
  Interest capitalized                                                      37
  One-third of rental expense  <F3>                                        261
                                                                        ------

Total fixed charges                                                     $6,041
                                                                        ======
Ratio of earnings to fixed charges                                        2.32
                                                                        ======
<FN>
<F1> Earnings before income taxes and minority interest.
<F2> Earnings after income taxes, net of dividends.
<F3> Considered to be representative of interest factor in rental expense.
</TABLE>


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from
consolidated financial statements for the period ended September 30,
1996, and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<CIK> 0000040545
<NAME> GENERAL ELECTRIC COMPANY
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                           4,672
<SECURITIES>                                    48,278
<RECEIVABLES>                                        0<F1>
<ALLOWANCES>                                         0<F1>
<INVENTORY>                                      5,061
<CURRENT-ASSETS>                                     0<F2>
<PP&E>                                          50,069
<DEPRECIATION>                                  21,857
<TOTAL-ASSETS>                                 249,182
<CURRENT-LIABILITIES>                                0<F2>
<BONDS>                                         48,799
                                0
                                          0
<COMMON>                                           594
<OTHER-SE>                                      29,405
<TOTAL-LIABILITY-AND-EQUITY>                   249,182
<SALES>                                         24,299
<TOTAL-REVENUES>                                32,640<F3>
<CGS>                                           17,432
<TOTAL-COSTS>                                   23,324<F4>
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0<F1>
<INTEREST-EXPENSE>                               5,720
<INCOME-PRETAX>                                  7,851
<INCOME-TAX>                                     2,638
<INCOME-CONTINUING>                              5,213
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,213
<EPS-PRIMARY>                                     3.09
<EPS-DILUTED>                                     3.09
<FN>
<F1>Not disclosed in interim periods.
<F2>Not applicable to consolidated GE.
<F3>GE sales of goods ($24,299) and services ($8,341).
<F4>GE cost of goods ($17,432) and services ($5,892) sold.
</FN>
        


</TABLE>


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