GENERAL ELECTRIC CO
4, 1999-08-10
ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP)
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                    UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
FORM 4
/  /  Check this box if no longer
      subject to Section 16.  Form 4
      or Form 5 obligations may
      continue.  See Instruction 1(b)

                 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
                      Section 17(a) of the Public Utility
                 Holding Company Act of 1935 or Section 30(f)
                    of the Investment Company Act of 1940.


1.  Name and Address of Reporting Person*
    GENERAL ELECTRIC COMPANY
    (Last)                 (First)              (Middle)

    (Street)
    3135 Easton Turnpike

    Fairfield            Connecticut             06431
    (City)                 (State)                 (Zip)


2.  Issuer Name and Ticker or Trading Symbol
    ValueVision International, Inc. ("VVTV")


3.  I.R.S. Identification Number of Reporting Person, if an entity
    (Voluntary)
    N/A

4.  Statement for Month/Year
    July 1999

5.  If Amendment, Date of Original (Month/Year)
    N/A

6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

          Director                        X   10% Owner
    -----                               -----
          Officer (give title below)          Other (specify below)
    -----                               -----
                        Member of Schedule 13D Group
                        ----------------------------


<PAGE>

7.  Individual or Joint/Group Filing (Check Applicable Line)

        X
    --------  Form filed by One Reporting Person

    --------  Form filed by More than One Reporting Person

Reminder:  Report on a separate line for each class of securities beneficially
owned directly or indirectly.

*  If the form is filed by more than one reporting person,
    see Instruction 4(b)(v).

TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
           OR BENEFICIALLY OWNED

1.  Title of Security (Instr. 3)

    Common Stock

2.  Transaction Date (Month/Day/Year)

    7/6/99

3.  Transaction Code (Instr. 8)
    Code           V

     X

4.  Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4 and 5)
    Amount         (A) or (D)         Price

    10,674,418         A              $16.71

5.  Amount of Securities Beneficially Owned at End of Month
    (Instr. 3 and 4)

    10,674,418

6.  Ownership Form:  Direct (D) or Indirect (I) (Instr. 4)

      I

7.  Nature of Indirect Beneficial Ownership (Instr. 4)

    See (4)









<PAGE>

TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
            OR BENEFICIALLY OWNED (E.G., PUTS, CALLS,
            WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)

1.  Title of Derivative Security (Instr. 3)
    Common Stock Purchase Warrant

2.  Conversion or Exercise Price of Derivative Security
    $16.71

3.  Transaction Date (Month/Day/Year)
    7/6/99

4.  Transaction Code (Instr. 8)
    Code           V
     X

5.  Number of Derivative Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4, and 5)
    (A)                          (D)
                               See (2)

6.  Date Exercisable and Expiration Date
    (Month/Day/Year)
    Date Exercisable             Expiration Date
    4/15/99                        4/15/2004

7.  Title and Amount of Underlying Securities
    (Instr. 3 and 4)

    Title                        Amount or Number of Shares
    Common Stock                  See (2)

8.  Price of Derivative Security (Instr. 5)
    See (3)

9.  Number of Derivative Securities Beneficially Owned at End of Month
    (Instr. 4)
    See (2)

10.  Ownership Form of Derivative Security:
     Direct (D) or Indirect (I) (Instr. 4)
     I

11.  Nature of Indirect Beneficial Ownership
     (Instr. 4)
      See (4)

<PAGE>

Explanation of Responses:

(1)  The Reporting Person and its affiliates, General Electric Capital Services,
     Inc., General Electric Capital Corporation, GE Capital Equity Investments,
     Inc., National Broadcasting Company Holding, Inc and National Broadcasting
     Company, Inc. may be deemed to constitute a "group" as such term is defined
     for purposes of Section 13(d) of the Securities Exchange Act of 1934, as
     amended, with respect to holdings of equity securities of the Issuer.  The
     Reporting Person does not affirm the existence of a "group" for such
     purposes and this statement should not be construed as an admission that
     the Reporting Person is the beneficial owner of any securities other than
     those set forth on this Form 4.

(2)  The Common Stock Purchase Warrant (the "Warrant") allows GE Capital Equity
     Investments, Inc. and its affiliates (the "Restricted Parties") to purchase
     up to that number of shares of Common Stock that results in the Restricted
     Parties, at each time the Warrant is exercised, beneficially owning up to
     (a) 39.9% of the then Adjusted Outstanding Common Stock (as defined in the
     next sentence) minus (b) the aggregate number of shares of Common Stock
     directly or indirectly sold, transferred or otherwise disposed of by all
     Restricted Parties (other than a sale, transfer or disposition to another
     Restricted Party) prior to and including the date of exercise of the
     Warrant (subject to customary anti-dilution provisions).  The "Adjusted
     Outstanding Common Stock" means, at any time the Warrant is exercised, the
     total number of shares of Common Stock outstanding, including all shares
     of Common Stock issuable upon conversion of the Series A Convertible
     Preferred Stock, all shares of Common Stock issuable upon exercise of any
     other issued and outstanding warrants to purchase Common Stock held by the
     Restricted Parties (whether vested or unvested) and all shares of Common
     Stock purchased pursuant to the subject exercise of the Warrant.  If
     exercised prior to April 15, 2001, the Common Stock Purchase Warrant (the
     "Warrant") allows the holder thereof to purchase Common Stock of the
     Company at a per share price equal to the greater of (a) the greater of (i)
     the 45-trading day trailing average closing price of the Common Stock and
     (ii) the 150-trading day trailing average closing price and (b) $12.00
     (subject to customary anti-dilution provisions).  If exercised on or after
     April 15, 2001, the Warrant allows the holder thereof to purchase Common
     Stock of the Company at a price per share equal to the greater of (a) the
     45-trading day trailing average price of the Common Stock and (ii) $15.00
     (subject to customary anti-dilution provisions).  An Affiliate of the
     Reporting Person exercised the Warrant with respect to 10,674,418
     shares of Common Stock on July 6, 1999.

(3)  The Warrant was issued to GE Capital Equity Investments, Inc. as part of a
     transaction in which GE Capital Equity Investments, Inc. purchased
     5,339,500 shares of Preferred Stock.  No separate purchase price was
     allocated to the Warrant.

(4)  The Warrant is beneficially owned jointly by GE Capital Equity Investments
     and National Broadcasting Company, Inc., which are wholly-owned indirect
     subsidiaries of the Reporting Person.

<PAGE>

Information with respect to each of the Reporting Persons is given solely by
such Reporting Person, and no Reporting Person has responsibility for the
accuracy or completeness of information supplied by another Reporting Person.
Any disclosures made hereunder with respect to persons other than the Reporting
Persons are made on information and belief after making appropriate inquiry.

Pursuant to Rule 16a-1(a)(4) promulgated under the Securities Exchange Act of
1934, as amended, each of the Reporting Persons herein states that this filing
shall not be deemed an admission that he or it is the beneficial owner of any
of the securities covered by this Statement.


** Intentional misstatements or omissions of facts constitute
   Federal Criminal Violations.
   See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

       Potential persons who are to respond to the collection of information
       contained in this form are not required to respond unless the form
       displays a currently valid OMB Number.

GENERAL ELECTRIC COMPANY                                  AUGUST 9, 1999
                                                           ------------
                                                              Date
By  /s/ MICHAEL W. PRALLE
   ----------------------------------
   Name: Michael W. Pralle
   Title: Vice President

** Signature of Reporting Person


                                                  OMB APPROVAL

                                    OMB Number:                    3235-0287
                                    Expires:               December 31, 2001
                                    Estimated average burden
                                    hours per response. . . . . . . . .  0.5

                    UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
FORM 4
/  /  Check this box if no longer
      subject to Section 16.  Form 4
      or Form 5 obligations may
      continue.  See Instruction 1(b)

                 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
                      Section 17(a) of the Public Utility
                 Holding Company Act of 1935 or Section 30(f)
                    of the Investment Company Act of 1940.


1.  Name and Address of Reporting Person*
    GENERAL ELECTRIC CAPITAL SERVICES, INC.
    (Last)                 (First)              (Middle)

    260 Long Ridge Road
    (Street)

    Stamford             Connecticut               06297
    (City)                 (State)                 (Zip)


2.  Issuer Name and Ticker or Trading Symbol
    ValueVision International, Inc. ("VVTV")


3.  I.R.S. Identification Number of Reporting Person, if an entity
    (Voluntary)
    N/A

4.  Statement for Month/Year
    July 1999

5.  If Amendment, Date of Original (Month/Year)
    N/A

6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

          Director                        X   10% Owner
    -----                               -----
          Officer (give title below)          Other (specify below)
    -----                               -----
                        Member of Schedule 13D Group
                        ----------------------------


<PAGE>

7.  Individual or Joint/Group Filing (Check Applicable Line)

        X
    --------  Form filed by One Reporting Person

    --------  Form filed by More than One Reporting Person

Reminder:  Report on a separate line for each class of securities beneficially
owned directly or indirectly.

*  If the form is filed by more than one reporting person,
    see Instruction 4(b)(v).


TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
           OR BENEFICIALLY OWNED

1.  Title of Security (Instr. 3)

    Common Stock

2.  Transaction Date (Month/Day/Year)

    7/6/99

3.  Transaction Code (Instr. 8)
    Code           V

     X

4.  Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4 and 5)
    Amount         (A) or (D)         Price

    10,674,418         A              $16.71

5.  Amount of Securities Beneficially Owned at End of Month
    (Instr. 3 and 4)

    10,674,418

6.  Ownership Form:  Direct (D) or Indirect (I) (Instr. 4)

     I

7.  Nature of Indirect Beneficial Ownership (Instr. 4)

    See (4)


<PAGE>

TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
            OR BENEFICIALLY OWNED (E.G., PUTS, CALLS,
            WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)

1.  Title of Derivative Security (Instr. 3)
    Common Stock Purchase Warrant

2.  Conversion or Exercise Price of Derivative Security
    $16.71

3.  Transaction Date (Month/Day/Year)
    7/6/99

4.  Transaction Code (Instr. 8)
    Code
     X

5.  Number of Derivative Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4, and 5)
    (A)                          (D)
                                See (2)

6.  Date Exercisable and Expiration Date
    (Month/Day/Year)
    Date Exercisable             Expiration Date
    4/15/99                        4/15/2004

7.  Title and Amount of Underlying Securities
    (Instr. 3 and 4)

    Title                        Amount of Number of Shares
    Common Stock                  See (2)

8.  Price of Derivative Security (Instr. 5)
    See (3)

9.  Number of Derivative Securities Beneficially Owned at End of Month
    (Instr. 4)
    See (2)

10.  Ownership Form of Derivative Security:
     Direct (D) or Indirect (I) (Instr. 4)
     I

11.  Nature of Indirect Beneficial Ownership
     (Instr. 4)
      See (4)


<PAGE>

Explanation of Responses:
(1)  The Reporting Person and its affiliates, GE Capital Equity Investments,
     Inc., General Electric Capital Corporation, General Electric Company,
     National Broadcasting Company Holding, Inc and National Broadcasting
     Company, Inc. may be deemed to constitute a "group" as such term is defined
     for purposes of Section 13(d) of the Securities Exchange Act of 1934, as
     amended, with respect to holdings of equity securities of the Issuer.  The
     Reporting Person does not affirm the existence of a "group" for such
     purposes and this statement should not be construed as an admission that
     the Reporting Person is the beneficial owner of any securities other than
     those set forth on this Form 4.

(2)  The Common Stock Purchase Warrant (the "Warrant") allows GE Capital Equity
     Investments, Inc. and its affiliates (the "Restricted Parties") to purchase
     up to that number of shares of Common Stock that results in the Restricted
     Parties, at each time the Warrant is exercised, beneficially owning up to
     (a) 39.9% of the then Adjusted Outstanding Common Stock (as defined in the
     next sentence) minus (b) the aggregate number of shares of Common Stock
     directly or indirectly sold, transferred or otherwise disposed of by all
     Restricted Parties (other than a sale, transfer or disposition to another
     Restricted Party) prior to and including the date of exercise of the
     Warrant (subject to customary anti-dilution provisions).  The "Adjusted
     Outstanding Common Stock" means, at any time the Warrant is exercised, the
     total number of shares of Common Stock outstanding, including all shares
     of Common Stock issuable upon conversion of the Series A Convertible
     Preferred Stock, all shares of Common Stock issuable upon exercise of any
     other issued and outstanding warrants to purchase Common Stock held by the
     Restricted Parties (whether vested or unvested) and all shares of Common
     Stock purchased pursuant to the subject exercise of the Warrant.  If
     exercised prior to April 15, 2001, the Warrant allows the holder thereof
     to purchase Common Stock of the Company at a per share price equal to the
     greater of (a) the greater of (i) the 45-trading day trailing average
     closing price of the Common Stock and (ii) the 150-trading day trailing
     average closing price and (b) $12.00 (subject to customary anti-dilution
     provisions).  If exercised on or after April 15, 2001, the Warrant allows
     the holder thereof to purchase Common Stock of the Company at a price per
     share equal to the greater of (a) the 45-trading day trailing average
     price of the Common Stock and (ii) $15.00 (subject to customary anti-
     dilution provisions).  An Affiliate of the Reporting Person exercised the
     Warrant with respect to 10,674,418 shares of Common Stock on July 6, 1999.

(3)  The Warrant was issued to GE Capital Equity Investments, Inc. as part of a
     transaction in which GE Capital Equity Investments, Inc. purchased
     5,339,500 shares of Preferred Stock.  No separate purchase price was
     allocated to the Warrant.

(4)  The Warrant is beneficially owned jointly by National Broadcasting Company
     Inc. and GE Capital Equity Investments, Inc., a wholly-owned subsidiary of
     the Reporting Person.

<PAGE>

Information with respect to each of the Reporting Persons is given solely by
such Reporting Person, and no Reporting Person has responsibility for the
accuracy or completeness of information supplied by another Reporting Person.
Any disclosures made hereunder with respect to persons other than the Reporting
Persons are made on information and belief after making appropriate inquiry.

Pursuant to Rule 16a-1(a)(4) promulgated under the Securities Exchange Act of
1934, as amended, each of the Reporting Persons herein states that this filing
shall not be deemed an admission that he or it is the beneficial owner of any
of the securities covered by this Statement.


** Intentional misstatements or omissions of facts constitute
   Federal Criminal Violations.
   See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

       Potential persons who are to respond to the collection of information
       contained in this form are not required to respond unless the form
       displays a currently valid OMB Number.

GENERAL ELECTRIC CAPITAL SERVICES, INC.                  AUGUST 9, 1999
                                                           ------------
                                                              Date
By  /s/ MICHAEL PRALLE
   ----------------------------------
   Name: Michael Pralle
   Title: Attorney-in-fact


GENERAL ELECTRIC CAPITAL CORPORATION                     AUGUST 9, 1999
                                                           ------------
                                                              Date
By  /s/ MICHAEL PRALLE
   ----------------------------------
   Name: Michael Pralle
   Title: Vice President

* Signature of Reporting Person


<PAGE>

                           Joint Filer Information


Name:                    GENERAL ELECTRIC CAPITAL CORPORATION

Address:                 260 Long Ridge Road
                         Stamford, CT  06927

Designated Filer:        GENERAL ELECTRIC CAPITAL SERVICES, INC.

Issue Ticker Symbol:     VALUEVISION INTERNATIONAL, INC. (VVTV)

Date of Event
Requiring Statement:     6/2/99


                            POWER OF ATTORNEY

          The undersigned, General Electric Capital Services, Inc., a Delaware
corporation (hereinafter referred to as the "Corporation") does hereby make,
constitute and appoint the persons listed below as the Corporation's true and
lawful agent and attorney-in-fact (hereinafter referred to as the "Attorney")
to act either together or alone in the name and on behalf of the Corporation
for and with respect to the matters hereinafter described.

Name of Attorney:    Michael A. Gaudino
                     J. Gordon Smith
                     Michael E : Pralle
                     Paul J. Licurai

          Each Attorney shall have the power and authority to do the
following:

          To execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4
          and 5 or any amendments thereto required to be filed with the
          Securities and Exchange Commission under the Securities Exchange At
          of 1934 on behalf of the Corporation with regard to any securities
          owned by the Corporation, General Electric Capital Corporation or
          any of their subsidiaries.

          And, in connection with the foregoing, to execute and deliver all
documents, acknowledgments, consents and other agreements and to take such
further action as may be necessary or convenient for the Corporation in order
to more effectively carry out the intent and purpose of the foregoing.

          Agreements, commitments, documents, instruments, and other writings
executed by the Attorney in accordance with the terms hereof shall be binding
upon the Corporation without attestation and without affixation of the seal of
the Corporation. The Power of Attorney conferred hereby shall not be delegable
by any Attorney. The Attorney shall serv without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.


<PAGE>

          Unless revoked by the Corporation, this Power of Attorney shall be
governed under the laws of the State of New York and the authority of the
Attorney hereunder shall terminate on March 31, 2000.


          IN WITNESS WHEREOF, the Corporation has caused this Power of
Attorney to be executed, attested and its corporate seal to be affixed
pursuant to authority granted by the Corporation's board of directors, as of
the 30th day of April, 1998.

                                 General Electric Capital Services, Inc.

     (Corporate Seal)
                                 By: /s/ NANCY E. BARTON
                                     ---------------------------------------
                                     Nancy E. Barton, Senior Vice President

Attest:

/s/ BRIAN T. MCANANEY
- --------------------------------------
Brian T. McAnaney, Assistant Secretary


                                                  OMB APPROVAL

                                    OMB Number:                    3235-0287
                                    Expires:               December 31, 2001
                                    Estimated average burden
                                    hours per response. . . . . . . . .  0.5

                    UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
FORM 4
/  /  Check this box if no longer
      subject to Section 16.  Form 4
      or Form 5 obligations may
      continue.  See Instruction 1(b)

                 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
                      Section 17(a) of the Public Utility
                 Holding Company Act of 1935 or Section 30(f)
                    of the Investment Company Act of 1940.


1.  Name and Address of Reporting Person*
    GE CAPITAL EQUITY INVESTMENTS, INC.
    (Last)                 (First)              (Middle)

    c/o 120 Long Ridge Road
    (Street)

    Stamford             Connecticut               06297
    (City)                 (State)                 (Zip)


2.  Issuer Name and Ticker or Trading Symbol
    ValueVision International, Inc. ("VVTV")


3.  I.R.S. Identification Number of Reporting Person, if an entity
    (Voluntary)
    N/A

4.  Statement for Month/Year
    July 1999

5.  If Amendment, Date of Original (Month/Year)
    N/A

6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

          Director                        X   10% Owner
    -----                               -----
          Officer (give title below)          Other (specify below)
    -----                               -----
                        Member of Schedule 13D Group
                        ----------------------------


<PAGE>

7.  Individual or Joint/Group Filing (Check Applicable Line)

        X
    --------  Form filed by One Reporting Person

    --------  Form filed by More than One Reporting Person

Reminder:  Report on a separate line for each class of securities beneficially
owned directly or indirectly.

*  If the form is filed by more than one reporting person,
    see Instruction 4(b)(v).


TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
           OR BENEFICIALLY OWNED

1.  Title of Security (Instr. 3)

    Common Stock

2.  Transaction Date (Month/Day/Year)

    7/6/99

3.  Transaction Code (Instr. 8)
    Code           V

     X

4.  Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4 and 5)
    Amount         (A) or (D)         Price

    10,674,418         A              $16.71

5.  Amount of Securities Beneficially Owned at End of Month
    (Instr. 3 and 4)

    10,674,418

6.  Ownership Form:  Direct (D) or Indirect (I) (Instr. 4)

      D

7.  Nature of Indirect Beneficial Ownership (Instr. 4)


<PAGE>

TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
            OR BENEFICIALLY OWNED (E.G., PUTS, CALLS,
            WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)

1.  Title of Derivative Security (Instr. 3)
    Common Stock Purchase Warrant

2.  Conversion or Exercise Price of Derivative Security
    $16.71

3.  Transaction Date (Month/Day/Year)
    7/6/99

4.  Transaction Code (Instr. 8)
    Code           V
     X

5.  Number of Derivative Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4, and 5)
    (A)                          (D)
                                See (2)

6.  Date Exercisable and Expiration Date
    (Month/Day/Year)
    Date Exercisable             Expiration Date
    4/15/99                        4/15/2004

7.  Title and Amount of Underlying Securities
    (Instr. 3 and 4)

    Title                        Amount of Number of Shares
    Common Stock                  See (2)

8.  Price of Derivative Security (Instr. 5)
    See (3)

9.  Number of Derivative Securities Beneficially Owned at End of Month
    (Instr. 4)
    See (2)

10.  Ownership Form of Derivative Security:
     Direct (D) or Indirect (I) (Instr. 4)
     D

11.  Nature of Indirect Beneficial Ownership
     (Instr. 4)


<PAGE>

Explanation of Responses:

(1) The Reporting Person and its affiliates, General Electric Capital Services,
  Inc., General Electric Capital Corporation, General Electric Company,
  National Broadcasting Company Holding, Inc and National Broadcasting Company,
  Inc. may be deemed to constitute a "group" as such term is defined for
  purposes of Section 13(d) of the Securities Exchange Act of 1934, as amended,
  with respect to holdings of equity securities of the Issuer.  The Reporting
  Person does not affirm the existence of a "group" for such purposes and this
  statement should not be construed as an admission that the Reporting Person is
  the beneficial owner of any securities other than those set forth on this Form
  4.

(2)  The Common Stock Purchase Warrant (the "Warrant") allows GE Capital Equity
  Investments, Inc. and its affiliates (the "Restricted Parties") to purchase up
  to that number of shares of Common Stock that results in the Restricted
  Parties, at each time the Warrant is exercised, beneficially owning up to
  (a) 39.9% of the then Adjusted Outstanding Common Stock (as defined in the
  next sentence) minus (b) the aggregate number of shares of Common Stock
  directly or indirectly sold, transferred or otherwise disposed of by all
  Restricted Parties (other than a sale, transfer or disposition to another
  Restricted Party) prior to and including the date of exercise of the Warrant
  (subject to customary anti-dilution provisions).  The "Adjusted Outstanding
  Common Stock" means, at any time the Warrant is exercised, the total number of
  shares of Common Stock outstanding, including all shares of Common Stock
  issuable upon conversion of the Series A Convertible Preferred Stock, all
  shares of Common Stock issuable upon exercise of any other issued and
  outstanding warrants to purchase Common Stock held by the Restricted Parties
  (whether vested or unvested) and all shares of Common Stock purchased pursuant
  to the subject exercise of the Warrant.  If exercised prior to April 15, 2001,
  the Warrant allows the holder thereof to purchase Common Stock of the Company
  at a per share price equal to the greater of (a) the greater of (i) the
  45-trading day trailing average closing price of the Common Stock and (ii) the
  150-trading day trailing average closing price and (b) $12.00 (subject to
  customary anti-dilution provisions).  If exercised on or after April 15, 2001,
  the Warrant allows the holder thereof to purchase Common Stock of the Company
  at a price per share equal to the greater of (a) the 45-trading day trailing
  average price of the Common Stock and (ii) $15.00 (subject to customary anti-
  dilution provisions).  The Reporting Person exercised the Warrant with respect
  to 10,674,418 shares of Common Stock on July 6, 1999.

(3)  The Warrant was issued to GE Capital Equity Investments, Inc. as part of a
  transaction in which GE Capital Equity Investments, Inc. purchased 5,339,500
  shares of Preferred Stock.  No separate purchase price was allocated to the
  Warrant.

<PAGE>

Information with respect to each of the Reporting Persons is given solely by
such Reporting Person, and no Reporting Person has responsibility for the
accuracy or completeness of information supplied by another Reporting Person.
Any disclosures made hereunder with respect to persons other than the Reporting
Persons are made on information and belief after making appropriate inquiry.

Pursuant to Rule 16a-1(a)(4) promulgated under the Securities Exchange Act of
1934, as amended, each of the Reporting Persons herein states that this filing
shall not be deemed an admission that he or it is the beneficial owner of any
of the securities covered by this Statement.


** Intentional misstatements or omissions of facts constitute
   Federal Criminal Violations.
   See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

       Potential persons who are to respond to the collection of information
       contained in this form are not required to respond unless the form
       displays a currently valid OMB Number.

GE CAPITAL EQUITY INVESTMENTS, INC.                       AUGUST 9, 1999
                                                           ------------
                                                              Date
By /s/ MICHAEL PRALLE
   ----------------------------------
  Name: Michael Pralle
  Title: President

** Signature of Reporting Person


                                                  OMB APPROVAL

                                    OMB Number:                    3235-0287
                                    Expires:               December 31, 2001
                                    Estimated average burden
                                    hours per response. . . . . . . . .  0.5

                    UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
FORM 4
/  /  Check this box if no longer
      subject to Section 16.  Form 4
      or Form 5 obligations may
      continue.  See Instruction 1(b)

                 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
                      Section 17(a) of the Public Utility
                 Holding Company Act of 1935 or Section 30(f)
                    of the Investment Company Act of 1940.


1.  Name and Address of Reporting Person*
    NATIONAL BROADCASTING COMPANY, INC.
    (Last)                 (First)              (Middle)

    30 Rockefeller Plaza
    (Street)

    New York               New York                10112
    (City)                 (State)                 (Zip)


2.  Issuer Name and Ticker or Trading Symbol
    ValueVision International, Inc. ("VVTV")


3.  I.R.S. Identification Number of Reporting Person, if an entity
    (Voluntary)
    N/A

4.  Statement for Month/Year
    July 1999

5.  If Amendment, Date of Original (Month/Year)
    N/A

6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

          Director                        X   10% Owner
    -----                               -----
          Officer (give title below)          Other (specify below)
    -----                               -----
                        Member of Schedule 13D Group
                        ----------------------------


<PAGE>

7.  Individual or Joint/Group Filing (Check Applicable Line)

        X
    --------  Form filed by One Reporting Person

    --------  Form filed by More than One Reporting Person

Reminder:  Report on a separate line for each class of securities beneficially
owned directly or indirectly.

*  If the form is filed by more than one reporting person,
    see Instruction 4(b)(v).

TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
           OR BENEFICIALLY OWNED

1.  Title of Security (Instr. 3)

    Common Stock

2.  Transaction Date (Month/Day/Year)

    7/6/99

3.  Transaction Code (Instr. 8)
    Code           V

     X

4.  Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4 and 5)
    Amount         (A) or (D)         Price

    10,674,418         A              $16.71

5.  Amount of Securities Beneficially Owned at End of Month
    (Instr. 3 and 4)

    10,674,418

6.  Ownership Form:  Direct (D) or Indirect (I) (Instr. 4)

      D

7.  Nature of Indirect Beneficial Ownership (Instr. 4)











<PAGE>

TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
            OR BENEFICIALLY OWNED (E.G., PUTS, CALLS,
            WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)

1.  Title of Derivative Security (Instr. 3)
    Common Stock Purchase Warrant

2.  Conversion or Exercise Price of Derivative Security
    $16.71

3.  Transaction Date (Month/Day/Year)
    7/6/99

4.  Transaction Code (Instr. 8)
    Code           V
     X

5.  Number of Derivative Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4, and 5)
    (A)                          (D)
                                See (2)

6.  Date Exercisable and Expiration Date
    (Month/Day/Year)
    Date Exercisable             Expiration Date
    4/15/99                        4/15/2004

7.  Title and Amount of Underlying Securities
    (Instr. 3 and 4)

    Title                        Amount or Number of Shares
    Common Stock                  See (2)

8.  Price of Derivative Security (Instr. 5)
    See (3)

9.  Number of Derivative Securities Beneficially Owned at End of Month
    (Instr. 4)
    See (2)

10.  Ownership Form of Derivative Security:
     Direct (D) or Indirect (I) (Instr. 4)
     D

11.  Nature of Indirect Beneficial Ownership
     (Instr. 4)


<PAGE>

Explanation of Responses:

(1)  The Reporting Person and its affiliates, General Electric Capital Services,
     Inc., General Electric Capital Corporation, General Electric Company,
     National Broadcasting Company Holding, Inc and National Broadcasting
     Company, Inc. may be deemed to constitute a "group" as such term is
     defined for purposes of Section 13(d) of the Securities Exchange Act of
     1934, as amended, with respect to holdings of equity securities of the
     Issuer.  The Reporting Person does not affirm the existence of a "group"
     for such purposes and this statement should not be construed as an
     admission that the Reporting Person is the beneficial owner of any
     securities other than those set forth on this Form 4.

(2) The Common Stock Purchase Warrant (the "Warrant") allows GE Capital Equity
    Investments, Inc. and its affiliates (the "Restricted Parties") to purchase
    up to that number of shares of Common Stock that results in the Restricted
    Parties, at each time the Warrant is exercised, beneficially owning up to
    (a) 39.9% of the then Adjusted Outstanding Common Stock (as defined in the
    next sentence) minus (b) the aggregate number of shares of Common Stock
    directly or indirectly sold, transferred or otherwise disposed of by all
    Restricted Parties (other than a sale, transfer or disposition to another
    Restricted Party) prior to and including the date of exercise of the Warrant
    (subject to customary anti-dilution provisions).  The "Adjusted Outstanding
    Common Stock" means, at any time the Warrant is exercised, the total number
    of shares of Common Stock outstanding, including all shares of Common Stock
    issuable upon conversion of the Series A Convertible Preferred Stock, all
    shares of Common Stock issuable upon exercise of any other issued and
    outstanding warrants to purchase Common Stock held by the Restricted Parties
    (whether vested or unvested) and all shares of Common Stock purchased
    pursuant to the subject exercise of the Warrant.  If exercised prior to
    April 15, 2001, the Warrant allows the holder thereof to purchase Common
    Stock of the Company at a per share price equal to the greater of (a) the
    greater of (i) the 45-trading day trailing average closing price of the
    Common Stock and (ii) the 150-trading day trailing average closing price
    and (b) $12.00 (subject to customary anti-dilution provisions).  If
    exercised on or after April 15, 2001, the Warrant allows the holder
    thereof to purchase Common Stock of the Company at a price per share equal
    to the greater of (a) the 45-trading day trailing average price of the
    Common Stock and (ii) $15.00 (subject to customary anti-dilution
    provisions).  The Reporting Person exercised the Warrant with respect to
    10,674,418 shares of Common Stock on July 6, 1999.

(3) The Warrant was issued to GE Capital Equity Investments, Inc. as part of a
    transaction in which GE Capital Equity Investments, Inc. purchased 5,339,500
    shares of Preferred Stock.  No separate purchase price was allocated to the
    Warrant.


<PAGE>

Information with respect to each of the Reporting Persons is given solely by
such Reporting Person, and no Reporting Person has responsibility for the
accuracy or completeness of information supplied by another Reporting Person.
Any disclosures made hereunder with respect to persons other than the Reporting
Persons are made on information and belief after making appropriate inquiry.

Pursuant to Rule 16a-1(a)(4) promulgated under the Securities Exchange Act of
1934, as amended, each of the Reporting Persons herein states that this filing
shall not be deemed an admission that he or it is the beneficial owner of any
of the securities covered by this Statement.


** Intentional misstatements or omissions of facts constitute
   Federal Criminal Violations.
   See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

       Potential persons who are to respond to the collection of information
       contained in this form are not required to respond unless the form
       displays a currently valid OMB Number.

NATIONAL BROADCASTING COMPANY, INC.                       AUGUST 9, 1999
                                                           ------------
                                                              Date
By /s/ MARK W. BEGOR
   ----------------------------------
  Name: Mark W. Begor
  Title: Executive Vice President & CFO

** Signature of Reporting Person







                                                  OMB APPROVAL

                                    OMB Number:                    3235-0287
                                    Expires:               December 31, 2001
                                    Estimated average burden
                                    hours per response. . . . . . . . .  0.5

                    UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
FORM 4
/  /  Check this box if no longer
      subject to Section 16.  Form 4
      or Form 5 obligations may
      continue.  See Instruction 1(b)

                 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
                      Section 17(a) of the Public Utility
                 Holding Company Act of 1935 or Section 30(f)
                    of the Investment Company Act of 1940.


1.  Name and Address of Reporting Person*
    NATIONAL BROADCASTING COMPANY, INC.
    (Last)                 (First)              (Middle)

    30 Rockefeller Plaza
    (Street)

    New York               New York                10112
    (City)                 (State)                 (Zip)


2.  Issuer Name and Ticker or Trading Symbol
    ValueVision International, Inc. ("VVTV")


3.  I.R.S. Identification Number of Reporting Person, if an entity
    (Voluntary)
    N/A

4.  Statement for Month/Year
    July 1999

5.  If Amendment, Date of Original (Month/Year)
    N/A

6.  Relationship of Reporting Person(s) to Issuer
    (Check all applicable)

          Director                        X   10% Owner
    -----                               -----
          Officer (give title below)          Other (specify below)
    -----                               -----
                        Member of Schedule 13D Group
                        ----------------------------


<PAGE>

7.  Individual or Joint/Group Filing (Check Applicable Line)

        X
    --------  Form filed by One Reporting Person

    --------  Form filed by More than One Reporting Person

Reminder:  Report on a separate line for each class of securities beneficially
owned directly or indirectly.

*  If the form is filed by more than one reporting person,
    see Instruction 4(b)(v).

TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
           OR BENEFICIALLY OWNED

1.  Title of Security (Instr. 3)

    Common Stock

2.  Transaction Date (Month/Day/Year)

    7/6/99

3.  Transaction Code (Instr. 8)
    Code           V

     X

4.  Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4 and 5)
    Amount         (A) or (D)         Price

    10,674,418         A              $16.71

5.  Amount of Securities Beneficially Owned at End of Month
    (Instr. 3 and 4)

    10,674,418

6.  Ownership Form:  Direct (D) or Indirect (I) (Instr. 4)

      D

7.  Nature of Indirect Beneficial Ownership (Instr. 4)











<PAGE>

TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
            OR BENEFICIALLY OWNED (E.G., PUTS, CALLS,
            WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)

1.  Title of Derivative Security (Instr. 3)
    Common Stock Purchase Warrant

2.  Conversion or Exercise Price of Derivative Security
    $16.71

3.  Transaction Date (Month/Day/Year)
    7/6/99

4.  Transaction Code (Instr. 8)
    Code           V
     X

5.  Number of Derivative Securities Acquired (A) or Disposed of (D)
    (Instr. 3, 4, and 5)
    (A)                          (D)
                                See (2)

6.  Date Exercisable and Expiration Date
    (Month/Day/Year)
    Date Exercisable             Expiration Date
    4/15/99                        4/15/2004

7.  Title and Amount of Underlying Securities
    (Instr. 3 and 4)

    Title                        Amount or Number of Shares
    Common Stock                  See (2)

8.  Price of Derivative Security (Instr. 5)
    See (3)

9.  Number of Derivative Securities Beneficially Owned at End of Month
    (Instr. 4)
    See (2)

10.  Ownership Form of Derivative Security:
     Direct (D) or Indirect (I) (Instr. 4)
     D

11.  Nature of Indirect Beneficial Ownership
     (Instr. 4)


<PAGE>

Explanation of Responses:

(1)  The Reporting Person and its affiliates, General Electric Capital Services,
     Inc., General Electric Capital Corporation, General Electric Company,
     National Broadcasting Company Holding, Inc and National Broadcasting
     Company, Inc. may be deemed to constitute a "group" as such term is
     defined for purposes of Section 13(d) of the Securities Exchange Act of
     1934, as amended, with respect to holdings of equity securities of the
     Issuer.  The Reporting Person does not affirm the existence of a "group"
     for such purposes and this statement should not be construed as an
     admission that the Reporting Person is the beneficial owner of any
     securities other than those set forth on this Form 4.

(2) The Common Stock Purchase Warrant (the "Warrant") allows GE Capital Equity
    Investments, Inc. and its affiliates (the "Restricted Parties") to purchase
    up to that number of shares of Common Stock that results in the Restricted
    Parties, at each time the Warrant is exercised, beneficially owning up to
    (a) 39.9% of the then Adjusted Outstanding Common Stock (as defined in the
    next sentence) minus (b) the aggregate number of shares of Common Stock
    directly or indirectly sold, transferred or otherwise disposed of by all
    Restricted Parties (other than a sale, transfer or disposition to another
    Restricted Party) prior to and including the date of exercise of the Warrant
    (subject to customary anti-dilution provisions).  The "Adjusted Outstanding
    Common Stock" means, at any time the Warrant is exercised, the total number
    of shares of Common Stock outstanding, including all shares of Common Stock
    issuable upon conversion of the Series A Convertible Preferred Stock, all
    shares of Common Stock issuable upon exercise of any other issued and
    outstanding warrants to purchase Common Stock held by the Restricted Parties
    (whether vested or unvested) and all shares of Common Stock purchased
    pursuant to the subject exercise of the Warrant.  If exercised prior to
    April 15, 2001, the Warrant allows the holder thereof to purchase Common
    Stock of the Company at a per share price equal to the greater of (a) the
    greater of (i) the 45-trading day trailing average closing price of the
    Common Stock and (ii) the 150-trading day trailing average closing price
    and (b) $12.00 (subject to customary anti-dilution provisions).  If
    exercised on or after April 15, 2001, the Warrant allows the holder
    thereof to purchase Common Stock of the Company at a price per share equal
    to the greater of (a) the 45-trading day trailing average price of the
    Common Stock and (ii) $15.00 (subject to customary anti-dilution
    provisions).  The Reporting Person exercised the Warrant with respect to
    10,674,418 shares of Common Stock on July 6,1999.

(3) The Warrant was issued to GE Capital Equity Investments, Inc. as part of a
    transaction in which GE Capital Equity Investments, Inc. purchased 5,339,500
    shares of Preferred Stock.  No separate purchase price was allocated to the
    Warrant.


<PAGE>

Information with respect to each of the Reporting Persons is given solely by
such Reporting Person, and no Reporting Person has responsibility for the
accuracy or completeness of information supplied by another Reporting Person.
Any disclosures made hereunder with respect to persons other than the Reporting
Persons are made on information and belief after making appropriate inquiry.

Pursuant to Rule 16a-1(a)(4) promulgated under the Securities Exchange Act of
1934, as amended, each of the Reporting Persons herein states that this filing
shall not be deemed an admission that he or it is the beneficial owner of any
of the securities covered by this Statement.


** Intentional misstatements or omissions of facts constitute
   Federal Criminal Violations.
   See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space is insufficient, see Instruction 6 for procedure.

       Potential persons who are to respond to the collection of information
       contained in this form are not required to respond unless the form
       displays a currently valid OMB Number.

NATIONAL BROADCASTING COMPANY, INC.                       AUGUST 9, 1999
                                                           ------------
                                                              Date
By /s/ MARK W. BEGOR
   ----------------------------------
  Name: Mark W. Begor
  Title: Executive Vice President & CFO

** Signature of Reporting Person









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