GENERAL ELECTRIC CO
SC 13G, 2000-06-22
ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP)
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                                                                   OMB APPROVAL
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                 SCHEDULE 13G
                                (Rule 13d-102)


             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
           TO RULES 13d-1(b)(c), AND (d) AND AMENDMENTS THERETO FILED
                           PURSUANT TO RULE 13d-2(b)

                         (Amendment No. _____)


                 World Wrestling Federation Entertainment, Inc.
--------------------------------------------------------------------------------
                                (Name of Issuer)


                 Class A Common Stock, par value $.01 per share
--------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                   98156Q108
--------------------------------------------------------------------------------
                                 (CUSIP Number)


                                 June 12, 2000
--------------------------------------------------------------------------------
            (Date of Event Which Requires Filing of this Statement)


     Check the  appropriate  box to  designate  the rule  pursuant to which this
Schedule is filed:

          [_]  Rule 13d-1(b)

          [X]  Rule 13d-1(c)

          [_]  Rule 13d-1(d)




                               Page 1 of 12 Pages

<PAGE>

CUSIP No. 98156Q108                   13G                    Page 2 of 12 Pages


________________________________________________________________________________
1   NAME OF REPORTING PERSONS

     NBC-WWFE HOLDING, INC.

     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
     13-4118607


________________________________________________________________________________
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                 (a)  [_]
                                                                 (b)  [_]
     NOT APPLICABLE
________________________________________________________________________________
3   SEC USE ONLY



________________________________________________________________________________
4   CITIZENSHIP OR PLACE OF ORGANIZATION

     DELAWARE

________________________________________________________________________________
  NUMBER OF    5   SOLE VOTING POWER                       2,307,692

   SHARES
               _________________________________________________________________
BENEFICIALLY   6   SHARED VOTING POWER                     0

  OWNED BY
               _________________________________________________________________
    EACH       7   SOLE DISPOSITIVE POWER                  2,307,692

  REPORTING
               _________________________________________________________________
   PERSON      8   SHARED DISPOSITIVE POWER                0

    WITH
________________________________________________________________________________
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     2,307,692

________________________________________________________________________________
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

     NOT APPLICABLE                                                         [_]

________________________________________________________________________________
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     16.7%

________________________________________________________________________________
12  TYPE OF REPORTING PERSON

     CO

________________________________________________________________________________

                               Page 2 of 12 Pages

<PAGE>

CUSIP No. 98156Q108                   13G                    Page 3 of 12 Pages


________________________________________________________________________________
1   NAME OF REPORTING PERSONS

     NATIONAL BROADCASTING COMPANY, INC.

     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
     14-1682529


________________________________________________________________________________
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                 (a)  [_]
                                                                 (b)  [_]
     NOT APPLICABLE
________________________________________________________________________________
3   SEC USE ONLY



________________________________________________________________________________
4   CITIZENSHIP OR PLACE OF ORGANIZATION

     DELAWARE

________________________________________________________________________________
  NUMBER OF    5   SOLE VOTING POWER               DISCLAIMED (SEE 9 BELOW)

   SHARES
               _________________________________________________________________
BENEFICIALLY   6   SHARED VOTING POWER             NOT APPLICABLE

  OWNED BY
               _________________________________________________________________
    EACH       7   SOLE DISPOSITIVE POWER          DISCLAIMED (SEE 9 BELOW)

  REPORTING
               _________________________________________________________________
   PERSON      8   SHARED DISPOSITIVE POWER        NOT APPLICABLE

    WITH
________________________________________________________________________________
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     BENEFICIAL OWNERSHIP OF ALL SHARES IS DISCLAIMED BY NATIONAL BROADCASTING
     COMPANY, INC.

________________________________________________________________________________
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

     NOT APPLICABLE                                                         [_]

________________________________________________________________________________
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     NOT APPLICABLE (SEE 9 ABOVE)

________________________________________________________________________________
12  TYPE OF REPORTING PERSON

     CO

________________________________________________________________________________

                               Page 3 of 12 Pages
<PAGE>

CUSIP No. 98156Q108                   13G                    Page 4 of 12 Pages


________________________________________________________________________________
1   NAME OF REPORTING PERSONS

     NATIONAL BROADCASTING COMPANY HOLDING, INC.

     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
     13-3448662


________________________________________________________________________________
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                 (a)  [_]
                                                                 (b)  [_]
     NOT APPLICABLE
________________________________________________________________________________
3   SEC USE ONLY



________________________________________________________________________________
4   CITIZENSHIP OR PLACE OF ORGANIZATION

     DELAWARE

________________________________________________________________________________
  NUMBER OF    5   SOLE VOTING POWER              DISCLAIMED (SEE 9 BELOW)

   SHARES
               _________________________________________________________________
BENEFICIALLY   6   SHARED VOTING POWER            NOT APPLICABLE

  OWNED BY
               _________________________________________________________________
    EACH       7   SOLE DISPOSITIVE POWER         DISCLAIMED (SEE 9 BELOW)

  REPORTING
               _________________________________________________________________
   PERSON      8   SHARED DISPOSITIVE POWER       NOT APPLICABLE

    WITH
________________________________________________________________________________
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     BENEFICIAL OWNERSHIP OF ALL SHARES IS DISCLAIMED BY NATIONAL BROADCASTING
     COMPANY HOLDING, INC.

________________________________________________________________________________
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

     NOT APPLICABLE                                                         [_]

________________________________________________________________________________
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     NOT APPLICABLE (SEE 9 ABOVE)

________________________________________________________________________________
12  TYPE OF REPORTING PERSON

     CO

________________________________________________________________________________

                               Page 4 of 12 Pages
<PAGE>

CUSIP No. 98156Q108                   13G                    Page 5 of 12 Pages


________________________________________________________________________________
1   NAME OF REPORTING PERSONS

     GENERAL ELECTRIC COMPANY

     I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
     14-0689340


________________________________________________________________________________
2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                 (a)  [_]
                                                                 (b)  [_]
     NOT APPLICABLE
________________________________________________________________________________
3   SEC USE ONLY



________________________________________________________________________________
4   CITIZENSHIP OR PLACE OF ORGANIZATION

     NEW YORK

________________________________________________________________________________
  NUMBER OF    5   SOLE VOTING POWER                 DISCLAIMED (SEE 9 BELOW)

   SHARES
               _________________________________________________________________
BENEFICIALLY   6   SHARED VOTING POWER               NOT APPLICABLE

  OWNED BY
               _________________________________________________________________
    EACH       7   SOLE DISPOSITIVE POWER            DISCLAIMED (SEE 9 BELOW)

  REPORTING
               _________________________________________________________________
   PERSON      8   SHARED DISPOSITIVE POWER          NOT APPLICABLE

    WITH
________________________________________________________________________________
9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     BENEFICIAL OWNERSHIP OF ALL SHARES IS DISCLAIMED BY GENERAL ELECTRIC
     COMPANY.

________________________________________________________________________________
10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

     NOT APPLICABLE                                                         [_]

________________________________________________________________________________
11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

     NOT APPLICABLE (SEE 9 ABOVE)

________________________________________________________________________________
12  TYPE OF REPORTING PERSON

     CO

________________________________________________________________________________

                               Page 5 of 12 Pages


<PAGE>


Item 1(a).        Name Of Issuer:

                  World Wrestling Federation Entertainment, Inc.

Item 1(b).        Address of Issuer's Principal Executive Offices:

                  1241 East Main Street
                  Stamford, CT 06902

Item 2(a).        Name of Person Filing:

                  NBC-WWFE Holding, Inc. ("NBC-WWFE")
                  National Broadcasting Company, Inc. ("NBC")
                  National Broadcasting Company Holding, Inc. ("NBCH")
                  General Electric Company ("GE")

                  NBC-WWFE is a wholly owned subsidiary of NBC, which is in turn
                  a wholly owned  subsidiary of NBCH,  which is in turn a wholly
                  owned subsidiary of GE.

Item 2(b).        Address of Principal Business Office Or, If None, Residence:

                  NBC-WWFE:         30 Rockefeller Plaza, New York, NY 10112
                  NBC:              30 Rockefeller Plaza, New York, NY 10112
                  NBCH:             30 Rockefeller Plaza, New York, NY 10112
                  GE:               3135 Easton Turnpike, Fairfield, CT 06431

Item 2(c).        Citizenship:

                  NBC-WWFE:         Delaware corporation
                  NBC:              Delaware corporation
                  NBCH:             Delaware corporation
                  GE:               New York corporation

Item 2(d).        Title of Class of Securities:

                  Class A Common Stock, par value $.01 per share

Item 2(e).        CUSIP Number:

                  98156Q108

Item 3.           If This  Statement is Filed Pursuant to Rule 13D-1(b),
                  or 13D-2(b) or (C), Check Whether the Person Filing is A:

                  Not applicable.




                               Page 6 of 12 Pages

<PAGE>



Item 4.           Ownership.

                  (a)-(c)  The responses of NBC-WWFE,  NBC, NBCH and GE to Items
                           5, 6, 7,  8, 9 and 11 of  each  of  their  respective
                           Cover Pages which relate to the beneficial  ownership
                           of  the  Class  A  Common  Stock  of the  Issuer  are
                           incorporated herein by reference.

                           Each of NBC, NBCH and GE hereby disclaims  beneficial
                           ownership  of the Class A Common  Stock of the Issuer
                           owned by NBC-WWFE.

Item 5.           Ownership of Five Percent or Less of a Class.

                  Not applicable.

Item 6.           Ownership of More Than Five Percent On Behalf of Another
                  Person.

                  Not applicable.

Item 7.           Identification and Classification of the Subsidiary Which
                  Acquired the Security Being Reported On by the Parent Holding
                  Company.

                  Not applicable.

Item 8.           Identification and Classification of Members of the Group.

                  Not applicable.

Item 9.           Notice of Dissolution of Group.

                  Not applicable.

Item 10.          Certification.

                  By signing below each of the  undersigned  certifies  that, to
                  the best of each of the  undersigned's  knowledge  and belief,
                  the securities referred to above were not acquired and are not
                  held for the  purpose  of or with the  effect of  changing  or
                  influencing  the control of the issuer of the  securities  and
                  were not acquired and are not held in connection  with or as a
                  participant in any transaction having that purpose or effect.






                               Page 7 of 12 Pages

<PAGE>



                                    SIGNATURE

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

Date: June 22, 2000
                                       NBC-WWFE HOLDING, INC.


                                       By:  /s/ Elizabeth A. Newell
                                            ----------------------------
                                            Name:    Elizabeth A. Newell
                                            Title:   Attorney-in-Fact

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

Date: June 22, 2000
                                       NATIONAL BROADCASTING COMPANY, INC.


                                       By:  /s/ Elizabeth A. Newell
                                            ----------------------------
                                            Name:    Elizabeth A. Newell
                                            Title:   Attorney-in-Fact

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

Date: June 22, 2000
                                       NATIONAL BROADCASTING COMPANY
                                       HOLDING, INC.


                                       By:  /s/ Elizabeth A. Newell
                                            ----------------------------
                                            Name:    Elizabeth A. Newell
                                            Title:   Attorney-in-Fact

         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.

Date: June 22, 2000
                                       GENERAL ELECTRIC COMPANY


                                       By:  /s/ Janet Bedol
                                            --------------------------
                                            Name:    Janet Bedol
                                            Title:   Attorney-in-Fact


                               Page 8 of 12 Pages

<PAGE>



                                  EXHIBIT LIST



EXHIBIT NO.                               TITLE
-----------                               -----
    A               Joint Filing Agreement, dated June 22, 2000, among NBC-WWFE,
                    NBC, NBCH and GE
    B               Power of Attorney of GE
    C               Power of Attorney of NBCH and its subsidiaries




                               Page 9 of 12 Pages

<PAGE>



                                    EXHIBIT A
                             JOINT FILING AGREEMENT


         This will  confirm the  agreement  by and among all of the  undersigned
that a statement  may be filed on behalf of each of the  undersigned  persons by
General  Electric  Company  ("GE") with  respect to the Class A Common  Stock of
World Wrestling Federation Entertainment,  Inc. Further, each of the undersigned
agrees that GE, by its duly elected  officers,  shall be authorized to sign from
time to time on behalf of the  undersigned  any  amendments to this Schedule 13G
relating  to  World  Wrestling  Federation  Entertainment,  Inc.  which  may  be
necessary or appropriate from time to time.

Date: June 22, 2000


                                           NBC-WWFE HOLDING, INC.


                                           By: /s/ Elizabeth A. Newell
                                               ---------------------------
                                               Name:   Elizabeth A. Newell
                                               Title:   Attorney-in-Fact

                                           NATIONAL BROADCASTING COMPANY, INC.


                                           By: /s/ Elizabeth A. Newell
                                               ---------------------------
                                               Name:    Elizabeth A. Newell
                                               Title:   Attorney-in-Fact

                                           NATIONAL BROADCASTING COMPANY
                                           HOLDING, INC.


                                           By: /s/ Elizabeth A. Newell
                                               --------------------------
                                               Name:    Elizabeth A. Newell
                                               Title:   Attorney-in-Fact

                                           GENERAL ELECTRIC COMPANY


                                           By: /s/ Janet Bedol
                                               -------------------------
                                               Name:    Janet Bedol
                                               Title:   Attorney-in-Fact









                               Page 10 of 12 Pages

<PAGE>



                                    EXHIBIT B
                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE  PRESENTS that General  Electric  Company  ("GE")
constitutes  and appoints each of the  Corporate  Counsel,  Associate  Corporate
Counsel,   and   Associate   Securities   Counsel   as  its  true   and   lawful
attorney-in-fact  and agent with full power of substitution and  resubstitution,
for and on behalf of GE and in GE's respective name, place and stead, in any and
all capacities,  to sign any Statements on Schedule 13D,  Schedule 13G, Schedule
14D, Form 3, Form 4 or Form 5 under the Securities Exchange Act of 1934, and any
and all amendments to any thereof,  and other documents in connection  therewith
(including,  without limitation,  any joint filing agreement with respect to any
Statement on Schedule 13D, Schedule 13G or 14D or amendment thereto) and to file
the  same,  with  all  exhibits  thereto,   with  the  Securities  and  Exchange
Commission,  granting unto each said  attorney-in-fact  and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the  premises,  as fully and to all intents and purposes
as GE might or could do in person, hereby ratifying and confirming all that each
said  attorney-in-fact  and agent, or his or her substitute or substitutes,  may
lawfully do or cause to be done by virtue hereof.


Dated:  February 8, 2000

                                    GENERAL ELECTRIC COMPANY


                                    By: /s/ B.W. Heineman, Jr.
                                        ------------------------
                                        Name:    B.W.Heineman, Jr.
                                        Title:   Senior Vice President,
                                                 General Counsel and Secretary






                               Page 11 of 12 Pages

<PAGE>


                                    EXHIBIT C
                                POWER OF ATTORNEY


         The  undersigned,   National  Broadcasting  Company  Holding,  Inc.,  a
Delaware corporation (hereinafter referred to as the "Corporation"), does hereby
make,  constitute and appoint the persons listed below as true and lawful agents
and  attorneys-in-fact  (hereinafter  referred  to as  the  "Attorney")  of  the
Corporation  to act  either  together  or alone in the name and on behalf of the
Corporation for and with respect to the matters hereinafter described.

          Name of Attorney:   Elizabeth A. Newell
                              Susan E. Weiner

         Each Attorney shall have the power and authority to do the following:

         To execute and deliver any Schedule 13D, Schedule 13G or Forms 3, 4 and
         5 or any  amendments  thereto  required to be filed with the Securities
         and Exchange  Commission  under the Securities  Exchange Act of 1934 on
         behalf  of the  Corporation  with  regard  to any  securities  owned by
         National Broadcasting Company Holding, Inc. or any of its subsidiaries.

         And,  in  connection  with the  foregoing,  to execute  and deliver all
documents,  acknowledgments,  consents  and  other  agreements  and to take such
further action as may be necessary or convenient of the  Corporation in order to
more effectively carry out the intent and purpose of the foregoing.

         Agreements,  commitments,  documents,  instruments  and other  writings
executed by the  Attorney in  accordance  with the terms hereof shall be binding
upon the Corporation  without  attestation and without affixation of the seal of
the Corporation.  The Power of Attorney  conferred hereby shall not be delegable
by any Attorney. The Attorney shall serve without compensation for acting in the
capacity of agent and attorney-in-fact hereunder.

         Unless sooner revoked by the Corporation,  this Power of Attorney shall
be governed under the laws of the State of New York.

         IN WITNESS  WHEREOF,  the Corporation has caused this Power of Attorney
to be executed, attested and its corporate seal to be affixed on this 8th day of
February, 2000.


                                               NATIONAL BROADCASTING COMPANY
                                               HOLDING, INC.


                                               By: /s/  Mark Begor
                                                   -------------------------
                                                   Name:  Mark Begor
                                                   Title:    Vice President




                               Page 12 of 12 Pages




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