GENERAL MILLS INC
10-Q, 1996-10-03
GRAIN MILL PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-Q


(Mark One)
/X/   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED AUGUST 25, 1996

/ /   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____ TO _____




Commission file number: 1-1185




                               GENERAL MILLS, INC.
             (Exact name of registrant as specified in its charter)



          Delaware                                              41-0274440
(State or other jurisdiction of                              (I.R.S. Employer
incorporation or organization)                               Identification No.)



Number One General Mills Boulevard
         Minneapolis, MN                                          55426
      (Mail: P.O. Box 1113)                                   (Mail: 55440)
(Address of principal executive offices)                       (Zip Code)

                                    (612) 540-2311
                 (Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. Yes X No ___


As of September 19, 1996,  General Mills had 156,710,289  shares of its $.10 par
value common stock outstanding (excluding 47,443,043 shares held in treasury).



<PAGE>


                          Part I. FINANCIAL INFORMATION


Item 1. Financial Statements


                               GENERAL MILLS, INC.
                       CONSOLIDATED STATEMENTS OF EARNINGS
                (Unaudited) (In Millions, Except per Share Data)



                                                 Thirteen Weeks Ended
                                                August 25,  August 27,
                                                  1996        1995

Sales                                            $1,315.6    $1,276.3

Costs and Expenses:
  Cost of sales                                     535.8       525.6
  Selling, general and administrative               510.7       458.8
  Depreciation and amortization                      42.9        46.7
  Interest, net                                      22.8        27.0
  Unusual items                                      48.4           -
                                                 --------    --------
   Total Costs and Expenses                       1,160.6     1,058.1
                                                 --------    --------

Earnings before Taxes and Earnings
  (Losses) of Joint Ventures                        155.0       218.2

Income Taxes                                         56.5        82.4

Earnings (Losses) from Joint Ventures                 (.8)        1.1
                                                 --------    --------

Net Earnings                                     $   97.7    $  136.9
                                                 ========    ========

Earnings per Share                               $    .62    $    .86
                                                 ========    ========

Dividends per Share                              $    .50    $    .47
                                                 ========    ========

Average Number of Common Shares                     157.9       158.4
                                                 ========    ========

See accompanying notes to consolidated condensed financial statements.



<PAGE>

<TABLE>

                               GENERAL MILLS, INC.
                        CONSOLIDATED CONDENSED BALANCE SHEETS
                                    (In Millions)
<CAPTION>

                                                 (Unaudited) (Unaudited)
                                                 August 25,   August 27,    May 26,
                                                   1996         1995         1996
                                                 ---------    ---------   -------
<S>                                               <C>          <C>        <C>     
ASSETS
Current Assets:
  Cash and cash equivalents                       $   33.1     $   16.7   $   20.6
  Receivables                                        429.3        330.1      337.8
  Inventories:
   Valued primarily at FIFO                          175.4        185.0      186.3
   Valued at LIFO (FIFO value exceeds LIFO by
      $57.0, $55.0 and $55.7, respectively)          254.2        249.3      209.2
  Prepaid expenses and other current assets          143.3         77.4      132.6
  Deferred income taxes                              111.7        142.6      108.6
                                                  --------     --------   --------
      Total Current Assets                         1,147.0      1,001.1      995.1
                                                  --------     --------   --------

Land, Buildings and Equipment, at Cost             2,447.8      2,624.2    2,508.0
  Less accumulated depreciation                   (1,194.9)    (1,187.3)  (1,195.6)
                                                  --------     --------   --------
      Net Land, Buildings and Equipment            1,252.9      1,436.9    1,312.4
Other Assets                                       1,013.5      1,017.0      987.2
                                                  --------     --------   --------

Total Assets                                      $3,413.4     $3,455.0   $3,294.7
                                                  ========     ========   ========

LIABILITIES AND EQUITY
Current Liabilities:
  Accounts payable                                $  654.9     $  490.1   $  590.7
  Current portion of long-term debt                   96.3        130.8       75.4
  Notes payable                                      300.5        139.9      141.6
  Accrued taxes                                      180.7        165.3      124.3
  Other current liabilities                          236.5        378.5      259.9
                                                  --------     --------   --------
      Total Current Liabilities                    1,468.9      1,304.6    1,191.9
Long-term Debt                                     1,153.8      1,334.9    1,220.9
Deferred Income Taxes                                241.6        258.4      250.0
Deferred Income Taxes - Tax Leases                   158.0        169.6      157.5
Other Liabilities                                    165.3        177.8      166.7
                                                  --------     --------   --------
      Total Liabilities                            3,187.6      3,245.3    2,987.0
                                                  --------     --------   --------

Stockholders' Equity:
  Cumulative preference stock, none issued               -            -          -
  Common stock, 204.2 shares issued                  385.5        381.0      384.3
  Retained earnings                                1,427.8      1,296.2    1,408.6
  Less common stock in treasury, at cost,
   shares of 47.2, 45.6 and 45.2, respectively    (1,476.4)    (1,361.0)  (1,367.4)
  Unearned compensation and other                    (58.4)       (57.9)     (61.2)
  Cumulative foreign currency adjustment             (52.7)       (48.6)     (56.6)
                                                  --------     --------   --------
      Total Stockholders' Equity                     225.8        209.7      307.7
                                                  --------     --------   --------

Total Liabilities and Equity                      $3,413.4     $3,455.0   $3,294.7
                                                  ========     ========   ========
<FN>
See accompanying notes to consolidated condensed financial statements.
</FN>
</TABLE>



<PAGE>
<TABLE>

                               GENERAL MILLS, INC.
                    CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                            (Unaudited) (In Millions)


<CAPTION>
                                                            Thirteen Weeks Ended
                                                            August 25,   August 27,
                                                              1996         1995

<S>                                                           <C>           <C>   
Cash Flows - Operating Activities:
   Earnings from continuing operations                        $ 97.7        $136.9
   Adjustments to reconcile earnings to cash flow:
     Depreciation and amortization                              42.9          46.7
     Deferred income taxes                                     (12.6)         20.0
     Change in current assets and liabilities                  (38.8)        (76.9)
     Unusual expenses                                           48.4             -
     Other, net                                                  (.5)         (2.1)
                                                              ------        ------
   Cash provided by continuing operations                      137.1         124.6
   Cash used by discontinued operations                         (1.8)        (10.2)
                                                              ------        ------
     Net Cash Provided by Operating Activities                 135.3         114.4
                                                              ------        ------

Cash Flows - Investment Activities:
   Purchases of land, buildings and equipment                  (34.6)        (30.3)
   Investments in businesses, intangibles and affiliates        (4.8)        (11.9)
   Purchases of marketable investments                          (2.0)         (1.8)
   Proceeds from sale of marketable investments                 18.7           5.8
   Other, net                                                  (25.0)         (7.9)
                                                              ------        ------
     Net Cash Used by Investment Activities                    (47.7)        (46.1)
                                                              ------        ------

Cash Flows - Financing Activities:
   Increase in notes payable                                   157.1          27.4
   Issuance of long-term debt                                    1.9          16.8
   Payment of long-term debt                                   (44.8)        (45.3)
   Common stock issued                                           5.7          10.9
   Purchases of common stock for treasury                     (116.3)           -
   Dividends paid                                              (79.1)        (74.4)
   Other, net                                                     .4             -
                                                              ------        ------
     Net Cash Used by Financing Activities                     (75.1)        (64.6)
                                                              ------        ------

Increase in Cash and Cash Equivalents                         $ 12.5        $  3.7
                                                              ======        ======
<FN>
See accompanying notes to consolidated condensed financial statements.
</FN>
</TABLE>



<PAGE>


                               GENERAL MILLS, INC.
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)

(1) Background

These  financial  statements do not include  certain  information  and footnotes
required by generally  accepted  accounting  principles  for complete  financial
statements.  However, in the opinion of management,  all adjustments  considered
necessary  for a fair  presentation  have  been  included  and  are of a  normal
recurring nature. Operating results for the thirteen weeks ended August 25, 1996
are not  necessarily  indicative  of the results  that may be  expected  for the
fiscal year ending May 25, 1997.

These statements should be read in conjunction with the financial statements and
footnotes  included in our annual  report for the year ended May 26,  1996.  The
accounting policies used in preparing these financial statements are the same as
those described in our annual report,  except that the Company adopted Statement
of Financial  Accounting  Standards No. 121,  "Accounting  for the Impairment of
Long-Lived  Assets  and for  Long-Lived  Assets to Be  Disposed  Of",  as of the
beginning of fiscal 1997 (see note 3 below).

Certain amounts in the prior year's financial  statements have been reclassified
to conform to the current year's presentation.

(2) Acquisition

On August 13,  1996,  the Company  entered  into an  agreement  to purchase  the
branded ready-to-eat cereal and snack mix businesses of Ralcorp Holdings,  Inc.,
including its Chex and Cookie Crisp  brands,  for a total price of $570 million,
payable in General  Mills  common  stock and through the  assumption  of Ralcorp
debt.  The  acquisition  is  expected  to close  following  approval  by Ralcorp
shareholders  and  federal  regulatory  agencies.  The  transaction  includes  a
Cincinnati,  Ohio manufacturing  facility that employs 240 people, and trademark
and technology rights for the branded products in the Americas.

 (3)   Unusual Items

We  adopted  Statement  of  Financial   Accounting  Standards  (SFAS)  No.  121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
Be Disposed Of" as of the beginning of fiscal 1997. The initial, non-cash charge
upon adoption of SFAS 121 was $48.4  million  pre-tax,  $29.2 million  after-tax
($.18 per share).  The charge  represents a reduction in the carrying amounts of
certain  impaired assets to their estimated fair value,  determined on the basis
of estimated  cash flows or net  realizable  value.  The  impairments  relate to
assets not currently in use, assets significantly underutilized, and assets with
limited planned future use.

(4) Statements of Cash Flows

During  the  quarter,   we  paid  $6.6  million  for  interest  (net  of  amount
capitalized) and $10.3 million for income taxes.




<PAGE>




ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                        AND RESULTS OF OPERATIONS

FINANCIAL CONDITION

Operations generated $12.5 million more cash in the first quarter of fiscal 1997
than in the same prior-year  period. The increase in cash provided by operations
as compared to last year was caused by a $38.1  million  decrease in the working
capital  change  (principally,  reduced  rate of  increase  in  inventories  and
increased accounts payable) partially offset by a $25.6 million decrease in cash
from operations, after adjustment for non-cash charges.

Fiscal 1997 capital expenditures are estimated to be approximately $170 million.
During the first three months, capital expenditures totaled $34.6 million.

Our  short-term  outside  financing  is obtained  through  private  placement of
commercial paper and bank notes. Our level of notes payable  fluctuates based on
cash flow needs.

Our long-term  outside  financing is obtained  primarily through our medium-term
note program.  First quarter activity included  repurchases and debt payments of
$44.6 million under this program. In August 1996,  effective in October 1996, we
called $50.0 million of  medium-term  notes due in October 1997 with an interest
rate of 7.2%.

In the first  quarter of fiscal 1997,  we acquired 2.2 million  shares of common
stock for our treasury for $116.3 million.

RESULTS OF OPERATIONS

Sales in the first  quarter grew 3 percent to $1,315.6  million.  First  quarter
earnings from operations of $126.9 million ($.80 per share), before the non-cash
charge  associated with the adoption of SFAS No. 121 (see Note (3)) decreased by
7 percent from $136.9  million ($.86 per share) last year.  Adoption of SFAS No.
121 resulted in a non-cash,  after-tax charge of $29.2 million,  or 18 cents per
share. Including this non-cash charge, first quarter earnings were $97.7 million
($.62 per share).

On June 19, we announced actions to lower prices and cost-per-serving an average
11 percent on brands  representing  42  percent  of Big G cereal  volume.  These
actions are expected to reduce  full-year  fiscal 1997 sales by $100 million and
net  earnings by $30 to $35  million,  or 20 cents per share.  More than half of
this earnings  impact fell in the first quarter of 1997,  including the costs of
floor stock protection.

First-quarter  operating results excluding effects of the cereal pricing actions
met the company's  goals, and reflected  continuation of the broad-based  volume
and market share momentum  established in fiscal 1996. Our worldwide unit volume
grew 4 percent in the quarter, reflecting continued strong levels of product and
marketing innovation across the company.

Results for U.S.  operations  reflected  broad-based  volume and share strength.
Total  domestic  unit  volume  grew 3 percent in the  quarter,  following  an 11
percent volume gain in the fourth quarter of fiscal 1996 that included shipments
supporting  early June  merchandising  programs  built around the company's U.S.
Olympic team  sponsorship.  Quarterly  market  shares  increased for most of the
company's major businesses.

Big G cereal volume grew nearly 4 percent in the quarter.  Frosted  Cheerios and
extensions of the Wheaties  franchise  introduced  in 1996  continued to perform
well,  and the special  Team USA  Cheerios  introduced  as part of our  Olympics
sponsorship  contributed  additional volume.  Effective  merchandising  programs
focused on the Olympics,  new products and recently improved  established brands
also contributed to Big G's volume gain.  Reflecting this  performance,  Big G's
pound  market  share  grew by more  than 1 point in the  quarter  to reach  23.7
percent.  Cereal category volume grew 2.1 percent in all measured  outlets.  New
Betty  Crocker  Cinnamon  Streusel  and Dutch Apple  cereals  began  shipping on
September  16, and new French Toast  Crunch  cereal is being  introduced  to the
trade for shipment beginning in mid-October.

Helper dinner mixes recorded a 12 percent volume gain and a 2 point market share
increase for the first quarter, with continued effective  merchandising and good
performance  from three new lower sodium  varieties  introduced in June.  Yogurt
volume  grew 13 percent,  reflecting  the  success of product  improvements  and
distinctive new flavor  additions to core Yoplait  brands,  and the expansion of
Colombo yogurt  distribution  beyond the Northeast into the north central United
States.  Combined market share for Yoplait and Colombo was a record at nearly 24
percent.  The new line of Betty Crocker Sweet Rewards  reduced-fat  and fat-free
dessert mixes and continued strength of Whipped Deluxe ready-to-spread  frosting
drove 6 percent  volume growth and a 1 point  increase in first  quarter  market
share for Betty Crocker desserts. As expected, snacks volume was 5 percent below
last year's  first  quarter,  which  included  unusually  strong  back-to-school
merchandising.

As  anticipated,  earnings for  international  operations were down in the first
quarter,  primarily  reflecting  introductory  market  development costs for our
International  Dessert  Partners (IDP) joint venture with CPC  International  in
Latin  America.  IDP is  introducing  an 11-item line of dessert mix products in
Colombia,  Mexico,  Brazil and  Argentina,  and initial  response from trade and
consumers  has been good.  Cereal  Partners  Worldwide  (CPW),  our cereal joint
venture with Nestle, reported a 15 percent unit volume increase for the quarter,
with  share  gains  in most  major  markets.  Development  costs  for  CPW  were
significantly  less than in last year's first quarter,  despite recent expansion
to Argentina  and current entry into Brazil.  First-quarter  volume was flat for
Snack  Ventures   Europe,   our  joint  venture  with  PepsiCo,   compared  with
particularly  strong volume driven by promotional  programs in last year's first
quarter. Quarterly volume for Canadian food businesses grew 6 percent.

We continue to generate  strong free cash flow,  which  enabled us to accelerate
our share  repurchase  activity  during the first quarter.  We repurchased  2.15
million  shares  during the quarter  for $116.3  million.  As a result,  average
shares outstanding for the quarter fell to 157.9 million,  down 1 million shares
from the average for fiscal 1996.  This  repurchase  activity is consistent with
our  previously  stated goal of reducing  shares  outstanding  by 1 to 2 percent
annually.

Interest  expense was $4 million  lower for the  quarter,  primarily  reflecting
lower debt  levels and rates.  Our  reported  tax rate for the  quarter was 36.5
percent. Excluding the effects of SFAS No. 121, our tax rate for the quarter was
37.2 percent, compared to 37.8 percent in last year's quarter.



<PAGE>


                           PART II. OTHER INFORMATION



Item 6.   Exhibits and Reports on Form 8-K.


     (a)  Exhibits

          Exhibit 11    Statement of Computation of Earnings per Share.

          Exhibit 12    Statement of Ratio of Earnings to Fixed Charges.

     (b)  Reports on Form 8-K

          The  Company  did not file any  reports  on Form 8-K  during the first
          quarter of fiscal 1997.




<PAGE>

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                                        GENERAL MILLS, INC.
                                                            (Registrant)


Date  October 3, 1996                                       /s/ S. S. Marshall
      ---------------                    ---------------------------------------
                                           S. S. Marshall
                                           Senior Vice President,
                                           General Counsel and Secretary


Date  October 3, 1996                                          /s/ K. L. Thome
      ---------------                    ---------------------------------------
                                           K. L. Thome
                                           Senior Vice President,
                                           Financial Operations




                                                                  Exhibit 11

<TABLE>
                               GENERAL MILLS, INC.
                        COMPUTATION OF EARNINGS PER SHARE
                      (In Millions, Except per Share Data)

<CAPTION>
                                                           Thirteen Weeks Ended
                                                          August 25,    August 27,
                                                            1996           1995
                                                        -----------   ---------

<S>                                                         <C>            <C>   
Net Earnings                                                $  97.7        $136.9
                                                            =======        ======


Computation of Shares:

  Weighted average number of shares outstanding,
   excluding shares held in treasury (a)                      157.9         158.4

  Net shares resulting from the assumed exercise of
   certain stock options (b)                                    2.8*          2.7*

  Shares potentially issuable under compensation plans           .1*            -*
                                                             -------       ------

  Total common shares and common share equivalents            160.8         161.1
                                                            =======        ======

Earnings per Share                                          $   .62        $  .86
                                                            =======        ======

<FN>
Notes to Exhibit 11:

(a)  Computed   as  the   weighted   average  of  net  shares   outstanding   on
     stock-exchange trading days.

(b)  Common share equivalents are computed by the "treasury stock" method.  This
     method first  determines the number of shares  issuable under stock options
     that had an option price below the average market price for the period, and
     then deducts the number of shares that could have been repurchased with the
     proceeds of options exercised.

 *   Common share equivalents are not material. As a result,  earnings per share
     have been computed using the weighted average number of shares  outstanding
     of 157.9 million and 158.4 million for the first quarter of fiscal 1997 and
     1996, respectively.
</FN>
</TABLE>



                                                                     Exhibit 12

<TABLE>

                       RATIO OF EARNINGS TO FIXED CHARGES


<CAPTION>

                       Thirteen Weeks Ended                    Fiscal Year Ended
                      August 25,  August 27,    May 26,  May 28,  May 29,  May 30,  May 31,
                         1996       1995          1996     1995     1994     1993     1992
                      ----------------------    ------------------------------------------
<S>                      <C>        <C>           <C>      <C>      <C>      <C>      <C> 
Ratio of Earnings
  to Fixed Charges       6.25       7.59          6.94     4.10     6.18     8.62     9.28

</TABLE>

For  purposes of  computing  the ratio of earnings  to fixed  charges,  earnings
represent  pretax income from  continuing  operations plus fixed charges (net of
capitalized  interest).  Fixed charges  represent  interest (whether expensed or
capitalized) and one-third (the proportion deemed representative of the interest
factor) of rents of continuing operations.


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule  contains summary  financial  information  extracted from our Form
10-Q for the thirteen week period ended August 25, 1996, and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
       
<S>                                            <C>
<PERIOD-TYPE>                                           3-MOS
<FISCAL-YEAR-END>                                 MAY-25-1997
<PERIOD-END>                                      AUG-25-1996
<CASH>                                             33,100,000
<SECURITIES>                                                0
<RECEIVABLES>                                     429,300,000
<ALLOWANCES>                                                0
<INVENTORY>                                       429,600,000
<CURRENT-ASSETS>                                1,147,000,000
<PP&E>                                          2,447,800,000
<DEPRECIATION>                                 (1,194,900,000)
<TOTAL-ASSETS>                                  3,413,400,000
<CURRENT-LIABILITIES>                           1,468,900,000
<BONDS>                                         1,153,800,000
                                       0
                                                 0
<COMMON>                                          385,500,000
<OTHER-SE>                                       (159,700,000)
<TOTAL-LIABILITY-AND-EQUITY>                    3,413,400,000
<SALES>                                         1,315,600,000
<TOTAL-REVENUES>                                1,315,600,000
<CGS>                                             535,800,000
<TOTAL-COSTS>                                     535,800,000
<OTHER-EXPENSES>                                   42,900,000
<LOSS-PROVISION>                                            0
<INTEREST-EXPENSE>                                 22,800,000
<INCOME-PRETAX>                                   155,000,000
<INCOME-TAX>                                       56,500,000
<INCOME-CONTINUING>                                97,700,000
<DISCONTINUED>                                              0
<EXTRAORDINARY>                                             0
<CHANGES>                                                   0
<NET-INCOME>                                       97,700,000
<EPS-PRIMARY>                                             .62
<EPS-DILUTED>                                             .62
        


</TABLE>


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