GENERAL MOTORS ACCEPTANCE CORP
424B3, 1997-03-17
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement Dated March 12, 1997                     Rule 424(b)(3)
(To Prospectus Dated December 19, 1996)                     File No. 333-17943 

                      GENERAL MOTORS ACCEPTANCE CORPORATION
                          Medium-Term Notes - Fixed Rate
____________________________________________________________________________
Agent:                       Merrill Lynch & Co.
Principal Amount:            $36,000,000
Agent's Discount
  or Commission:             $29,160
Net Proceeds to Company:     $39,183,840 
Interest Rate:               15.0% per annum
Issue Date:                  03/17/97 
Maturity Date:               03/17/98 
Interest Payment Dates:      Each April 1 and October 1, and at Maturity
                             commencing October 1, 1997 and ending on the
                             Maturity Date.
____________________________________________________________________________

Calculation Agent:  GMAC

Interest Calculation:
      /X/  Regular Fixed Rate Note

Day Count Convention:
      / / Actual/360 for the period from   /  /   to  /  /     
      / / Actual/Actual for the period from  / /   to  / /  
      /X/ 30/360 for the period from 03/17/97 to 03/17/98

Redemption:
      /X/ The Notes cannot be redeemed prior to the Stated Maturity Date.
      / / The Notes may be redeemed prior to Stated Maturity Date.
      / / Initial Redemption Date:
          Initial Redemption Percentage: ___%
          Annual Redemption Percentage Reduction:  ___% until Redemption
          Percentage is 100% of the Principal Amount.

Repayment:
      /X/ The Notes cannot be repaid prior to the Maturity Date.
      / / The Notes can be repaid prior to the Maturity Date at the option of
          the holder of the Notes. (See Below)
      / / Optional Repayment Date(s):
           Repayment Price:    %

Currency:
      Specified Currency: U.S. (If other than U.S. dollars, see attached)
      Minimum Denominations: ___________ (Applicable only if Specified
      Currency is other than U.S. dollars)

Original Issue Discount:  / / Yes   /X/ No
      Total Amount of OID:          Yield to Maturity:
      Initial Accrual Period:

Form:  /X/  Book-Entry             / /  Certificated

Other:
      Merrill Lynch & Co., Merrill Lynch, Pierce, Fenner & Smith Incorporated
      has purchased the Notes as principal at a discount, for resale to
      investors and other purchasers at varying prices related to prevailing
      market prices at the time of resale.
 



 

 





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