GILLETTE CO
10-Q, 1994-05-02
CUTLERY, HANDTOOLS & GENERAL HARDWARE
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                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549


                                   FORM 10-Q



              QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE

                        SECURITIES EXCHANGE ACT OF 1934


For Quarter Ended March 31, 1994               Commission File Number 1-922


                             THE GILLETTE COMPANY
            (Exact name of registrant as specified in its charter)


Incorporated in Delaware                                04-1366970          
(State or other jurisdiction of            (IRS Employer Identification No.)
incorporation or organization)



Prudential Tower Building, Boston, Massachusetts                     02199  
(Address of principal executive offices)                          (Zip Code)

Registrant's telephone number, including area code            (617) 421-7000


Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days.
                                             Yes  X          No     


Indicate the number of shares outstanding of each of the issuer's classes of 
common stock, as of the latest practicable date.


Title of each class


Common Stock, $1.00 par value

Shares Outstanding March 31, 1994 . . . . . . . . . . . . . . . . 221,037,224
<PAGE>
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<TABLE>
                                        PAGE 1
                            PART I.  FINANCIAL INFORMATION

                     THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES
                           CONSOLIDATED STATEMENT OF INCOME
                    (Millions of dollars, except per share amounts)

                                      (Unaudited)
<CAPTION>
                                                       Three Months Ended
                                                            March 31     
                                                        1994        1993 
<S>                                                  <C>         <C>     
Net Sales........................................  $1,361.1    $1,216.6
Cost of Sales....................................     498.6       463.5
    Gross Profit.................................     862.5       753.1

Selling, General and Administrative expenses.....     565.4       490.7
    Profit from operations.......................     297.1       262.4

Nonoperating Charges (Income):
  Interest income................................     (5.5)       (5.9)
  Interest expense...............................      13.4        16.1
  Exchange.......................................      31.9        24.2
  Other charges - net............................     (2.0)          .3
                                                       37.8        34.7
    Income before Income Taxes and Cumulative
      Effect of Accounting Changes...............     259.3       227.7

Income Taxes.....................................      95.3        85.4
    Income before Cumulative Effect of   
      Accounting Changes.........................     164.0       142.3

Cumulative Effect of Accounting Changes..........          -        138.6
    Net Income                                        164.0         3.7

Preferred Stock dividends, net of tax benefit....       1.2         1.2

Net Income Available to Common Stockholders...... $  162.8 $    2.5

Income per common share before cumulative 
  effect of accounting changes...................    $    .74    $    .64     
Cumulative effect of accounting changes..........           -         .63    
Net Income per Common Share......................    $    .74    $    .01

Dividends declared per common share..............    $    .      $    .       

Average number of common shares outstanding 
  (thousands)                                         220,961     220,223     

<FN>

See Accompanying Notes to Consolidated Financial Statements.
/TABLE
<PAGE>
<PAGE>
<TABLE>
                                    PAGE 2

                 THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES

                          CONSOLIDATED BALANCE SHEET

                             (Millions of dollars)

                                  (Unaudited)
<CAPTION>


                                                     March 31      December 31
                                                        1994            1993
<S>                                                 <C>            <C>
Current Assets:
    Cash and cash equivalents.................... $   88.3       $   37.1
    Short-term investments, at cost which
       approximates market value.................      4.2            1.5
    Receivables, less allowances of $40.5
        ($45.9 at 12/31/93)......................  1,094.5        1,226.9
    Inventories:
        Raw materials and supplies...............    213.8          209.1
        Work in process..........................     92.5           90.8
        Finished goods...........................    601.0          574.7
          Total Inventories......................    907.3          874.6
    Prepaid expenses, principally taxes..........    397.9          387.9
          Total Current Assets...................  2,492.2        2,528.0

Property, Plant and Equipment, at cost...........  2,568.3        2,575.9
        Less accumulated depreciation............  1,368.9        1,361.4
          Net Property, Plant and Equipment......  1,199.4        1,214.5


Intangible Assets, less accumulated amortization     912.1          916.9
Other Assets.....................................    402.2          442.9

                                                $5,005.9 $5,102.3


<FN>

See Accompanying Notes to Consolidated Financial Statements
</TABLE>
<PAGE>
<PAGE>
<TABLE>
                                    PAGE 3

                 THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES

                          CONSOLIDATED BALANCE SHEET

                     LIABILITIES AND STOCKHOLDERS' EQUITY

                             (Millions of dollars)

                                  (Unaudited)
<CAPTION>

                                                     March 31     December 31
                                                       1994          1993   
<S>                                                <C>            <C>
Current Liabilities:
    Loans payable................................ $  318.9       $  395.0
    Current portion of long-term debt............     47.4           46.2
    Accounts payable.............................    249.9          268.9
    Accrued liabilities..........................    663.5          807.1
    Dividends payable............................         -          46.4
    Income taxes.................................    248.3          196.7
       Total Current Liabilities.................  1,528.0        1,760.3

Long-Term Debt...................................    836.7          840.1
Deferred Income Taxes............................    162.1          166.1
Other Long-Term Liabilities......................    836.8          835.5
Minority Interest................................     16.6           21.3

Stockholders' Equity:
    8.0% Cumulative Series C ESOP Convertible
      Preferred, without par value, issued: 1994, 
      164,140 shares; 1993, 164,243 shares.......     99.0           99.0
    Unearned ESOP Compensation...................   (53.8)         (53.8)
    Common stock, par value $1.00 per share:
      Authorized 580,000,000 shares
      Issued: 1994, 278,733,159 shares;
              1993, 278,587,610 shares...........    278.7          278.6
    Additional paid-in capital...................    263.4          259.4
    Earnings reinvested in the business..........  2,520.7        2,357.9
    Cumulative foreign currency
      translation adjustments....................  (435.2)        (415.0)
    Treasury stock, at cost:
    1994, 57,695,935 shares;l993, 57,697,990 shares (1,047.1)   (1,047.1)
        Total Stockholders' Equity...............  1,625.7        1,479.0

                                                $5,005.9 $5,102.3

<FN>

See Accompanying Notes to Consolidated Financial Statements
/TABLE
<PAGE>
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<TABLE>
                                    PAGE 4
                 THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES
                     CONSOLIDATED STATEMENT OF CASH FLOWS
                             (Millions of dollars)
                                  (Unaudited)
<CAPTION>
                                                      Three Months Ended 
                                                            March 31     
                                                       1994          1993
<S>                                                  <C>          <C>
Operating Activities
    Net income                                      $  164.0    $    3.7
    Adjustments to reconcile net income to net
    cash provided by operating activities:
      Cumulative effect of accounting changes             -        138.6
      Depreciation and amortization                    48.3         53.6
      Other                                             9.5         10.1
      Changes in assets and liabilities, net of
      effects from acquisition of businesses:
        Accounts receivable                            98.2        145.3
        Inventories                                  (57.1)       (25.1)
        Accounts payable and accrued liabilities    (134.2)      (137.6)
        Other working capital items                    39.7          6.8
        Other non-current assets and liabilities       42.3        47.4 
          Net cash provided by operating activities   210.7        242.8
Investing Activities
    Additions to property, plant & equipment         (55.3)       (52.4)
    Disposals of property, plant & equipment            4.7          2.9
    Acquisition of businesses, less cash acquired     (5.2)             -
    Other                                               3.3          3.6
          Net cash used in investing activities      (52.5)       (45.9)
Financing Activities
    Proceeds from exercise of stock option and
      purchase plans                                    4.3          4.2
    Decrease in long-term debt                        (3.6)        (1.8)
    Decrease in loans payable                        (60.6)       (43.1)
    Dividends paid                                   (47.6)       (40.8)
          Net cash used in financing activities     (107.5)       (81.5)
Effect of Exchange Rate Changes on Cash                  .5        (3.6)

Increase in Cash and Cash Equivalents                  51.2        111.8
Cash and Cash Equivalents at Beginning of Year         37.1         35.3

Cash and Cash Equivalents at End of Quarter      $   88.3 $  147.1

Supplemental disclosure of cash paid for:
    Interest                                       $   10.9     $   15.3
    Income taxes                                 $     44.5     $   31.7
Non-cash investing and financing activities:
  Acquisition of businesses:
    Fair value of assets acquired                    $    3.4     $      -  
    Cash paid                                             5.2            -
      Liabilities assumed                            $   (1.8)    $      -
<FN>
See Accompanying Notes to Consolidated Financial Statements
/TABLE
<PAGE>
<PAGE>                              PAGE 5
                THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS






Accounting Comments
Reference is made to the registrant's 1993 annual report to stockholders, 
which contains, at pages 26 through 37, financial statements and the notes 
thereto.

For interim reporting purposes, advertising expenses are charged to operations 
as a percentage of sales based on estimated sales and advertising expense for 
the full year.

With respect to the financial information for the interim periods included in 
this report, which is unaudited, the management of the Company believes that 
all adjustments, consisting only of normal recurring accruals necessary to a 
fair presentation of the results for such interim periods, have been included.

Acquisition
On May 7, 1993, the Company acquired Parker Pen Holdings Limited (Parker Pen), 
a worldwide writing instruments company, headquartered in England.  The 
acquisition has been accounted for by the purchase method of accounting.  The 
purchase price and other costs of the acquisition amounted to $458 million and 
have been allocated to goodwill pending an independent appraisal of Parker 
Pen's net assets acquired.  The Company consolidated Parker Pen results of 
opertions commencing with the Third Quarter, 1993, including amortization of a 
proportionate amount of the goodwill over a 40-year period.

The following unaudited pro forma summary presents the combined results of 
operations of the Company and Parker Pen as if the acquisition had occurred at 
the beginning of each period presented.  The results do not purport to indicate 
what would have occurred had the acquisition been made on those dates or what 
results may be in the future.
                                                         Proforma
                                                    Three Months ended
                                                         March 31     
(Millions of dollars, except per share amounts)       1994      1993

Net sales                                            $1,361    $1,298
Before cumulative effect of accounting changes:
  Income                                             $  164    $  148
  Income per common share                            $  .74    $  .67<PAGE>
<PAGE>
                                    PAGE 6
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS

Results of Operations
  In reviewing the following analysis, it should be understood that results for 
  any interim period are not necessarily indicative of the results for the 
  entire year.

  Three Months 1994 versus 1993
  Sales for the three months ended March 31, 1994, were $1.36 billion, a gain 
  of 12% from $1.22 billion in 1993.  The change was due to an increase from 
  new products including Parker Pen, 19%, offset by a volume/mix decrease, 
  (6)%, while the combined effect of fluctuations in exchange rates and changes 
  in selling prices accounted for (1)%.  Without Parker Pen, sales increased 
  6%.  Domestic sales increased 16%, and sales from foreign operations 
  increased 10%.  Excluding the impact of Europe, sales from foreign operations 
  increased 27%.

  Sales and profits of the Company's blade and razor business were considerably 
  above those of the prior year.  The continued growth of the Gillette Sensor 
  franchise, particularly Sensor for Women in the United States market along 
  with the successful introduction of the Sensor Excel system in continental 
  Europe and Canada, were somewhat offset by the negative effect of the 
  European recession and weaker currencies.

  Sales of Braun products declined slightly from the prior year due to the 
  effect of the continuing European economic recession and weaker currencies.  
  Considerable sales growth in the United States, principally in the oral care 
  business, and in Japan, due to improved shaver business, offset weaker sales 
  in Europe.  Profits were virtually unchanged as substantial increases in non 
  European markets were offset by the negative factors in Europe.

  Toiletries and cosmetics sales in the first quarter were higher in all 
  markets except Europe, which was moderately lower.  Increases in 
  deodorant/antiperspirant products and Jafra contributed to this growth.  
  Profits rose over the prior period due to the sales increases.

  Sales and profits of stationery products were sharply higher than last year's 
  first quarter, reflecting the inclusion of Parker Pen results.  Without 
  Parker Pen, sales increased moderately and profits remained unchanged despite 
  substantial shortfalls in Europe.

  Oral-B sales in the first quarter rose considerably, primarily in the United 
  States, while sales in Europe were well below the prior year.  Profits were 
  substantially lower, primarily in Europe, while profits in the United States 
  increased.

  The approximate percentages of consolidated net sales for each of the 
  Company's business segments are set forth below.

                       Blades   Toiletries   
                         &          &         Stationery    Braun      Oral-B
  Period               Razors   Cosmetics      Products    Products   Products
  Three Months 1994      36%       18%           13%         26%         7%
  Three Months 1993      36%       19%            8%         30%         7%
<PAGE>
<PAGE>
                                    PAGE 7

  Gross profit was $862.5 million, an increase of $109.4 million or 15% from 
  1993.  The gross profit percentage was 63.4%, compared with 61.9% for the 
  same 
  period in 1993, reflecting sales gains in products with higher profit 
  margins, 
  such as the Sensor system, and the impact of lower manufacturing costs.

  Selling, general and administrative expenses increased by $74.7 million or 
  15%.  
  Combined advertising and sales promotion expenses increased 14%.  Spending on 
  research and development increased 5%, while other marketing and 
  administrative 
  expenses increased 12%.

  Profit from operations was $297.1 million, up 13% from $262.4 million in the 
  prior year.  Without Parker Pen, profit from operations increased 6%.  Profit 
  from operations increased 15% within the United States, and 13% in foreign 
  operations.

  Net interest expense and the effective tax rate were lower in the quarter, 
  while net exchange losses were significantly higher.

  Net income of $164.0 million climbed 15%, compared with $142.3 million, 
  before 
  the effects of accounting changes, in the first quarter of 1993.  Net income 
  per common share was 74 cents, an increase of 16%, compared with the prior 
  year's first quarter.  Net income per common share in the first quarter of 
  1993 
  was 64 cents, before the effects of accounting changes.

                                  *     *     *

  Interim financial results may also be viewed on an organizational basis.  For 
  this purpose, operating profits from major operational units are reported 
  before net corporate headquarters expense, net interest expense, exchange 
  losses and income taxes.

  Sales of the North Atlantic Group in the quarter were higher than the 
  corresponding period of a year ago.  Operating profits were well above those 
  of 
  last year.

  The Stationery Group's sales and profits in the quarter were significantly 
  higher than those of the prior year reflecting the inclusion of Parker Pen 
  results.  

  The International Group's sales and profits increased substantially in the 
  quarter compared with last year.

  Sales of the Diversified Group in the quarter were unchanged but profits were 
  slightly above last year.

Financial Condition
  Net cash provided by operating activities for the three months ended March 
  31, 
  1994, amounted to $211 million, compared with $243 million in the same period 
  last year.  The decrease in 1994 was largely the result of higher working 
  capital requirements.

  Net debt (total debt, net of associated swaps, less cash and short-term 
  investments) at March 31, 1994, amounted to $1.12 billion, compared with 
  $1.26 
  billion at year-end 1993.  The Company's current ratio at March 31, 1994, was 
  1.63, compared with 1.44 at December 31, 1993.<PAGE>
<PAGE>
                                     PAGE 8
                         PART II.   OTHER INFORMATION

Item 1.  Legal Proceedings

The Company is subject to legal proceedings and claims arising out of its 
business, which cover a wide range of matters, including antitrust and trade 
regulation, product liability, contracts, environmental issues, patent and 
trademark matters and taxes.  Management, after review and consultation with 
counsel, consider that any liability from all of these legal proceedings and 
claims would not materially affect the consolidated financial position or 
results of operations of the Company.

An order approving the previously reported settlement of the class action 
titled In re Gillette Securitites Litigation was entered by the Federal 
District Court in Boston on March 30, 1994 and became final on April 29, 1994.

Item 4.  Vote of Security Holders

At its Annual Meeting on April 21, 1994, the stockholders of The Gillette 
Company took the following actions:

  1. Elected the following three directors for terms to expire at the 1997 
     Annual Meeting of the stockholders, with votes as indicated opposite each 
     director's name and with no abstentions or broker nonvotes:

                                                  For           Withheld
       Herbert H. Jacobi                      190,932,744      1,079,197
       Alexander B. Trowbridge                190,644,093      1,367,848
       Joseph F. Turley                       190,787,675      1,224,266


  2. Approved the Outside Directors' Stock Ownership Plan under which payment 
     of the outside directors' annual Board retainer fee will be made 50% in 
     cash and 50% in the common stock of the Company instead of 100% in cash.  
     The vote was 162,350,549 for and 3,045,656 against the proposal, with 
     1,910,707 abstentions and 24,705,029 broker nonvotes.

  3. Approved the amendment of the 1971 Stock Option Plan.  The amendment 
     extends the period for grants under the plan to April 15, 1999, increases 
     the number of stock options available for grant by 8,000,000, clarifies 
     the definition of eligible employee, and limits to 100,000 the number of 
     stock options that can be granted to any participant in a calendar year.  
     The vote was 157,683,307 for and 7,324,957 against the proposal, with 
     2,297,128 abstentions and 24,706,549 broker nonvotes.

  4. Approved the amendment of the Stock Equivalent Unit Plan.  The amendment 
     extends the period for grants under the plan to April 15, 1999, increases 
     the number of units available for grant under the plan by 100,000, 
     clarifies the defintion of eligible employee, and limits to 50,000 the 
     number of units that can be granted to any participant in a calendar 
     year.  
     The vote was 184,230,750 for and 5,904,800 against the proposal, with 
     1,876,391 abstentions and no broker nonvotes.

  5. Approved the appointment by the Board of Directors of KPMG Peat Marwick as 
     auditors for the year 1994.  The vote was 190,523,929 for and 832,502 
     against the proposal, with 655,510 abstentions and no broker nonvotes.
<PAGE>
<PAGE>
                                      PAGE 9
Item 6 (a)     Exhibits


<TABLE>
  Exhibit 11
                  THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES

                 STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
       (Millions of dollars, except per share amounts; shares in millions)
<CAPTION>
                                                    Three Months Ended March 31 
                                                     1994                  1993  
<S>                                                <C>                   <C>
Net Income Per Common Share-Assuming No Dilution
  Net income as reported.......................  $  164.0               $    3.7
  Less:  Preferred Stock Dividends, net of tax
         benefit...............................     (1.2)                  (1.2)
  Net income available to Common Shareholders.. $  162.8 $    2.5

  Average common shares outstanding............       221.0                  220.2

  Reported net income per common share.........    $    .74               $    .01

Net Income Per Common Share-Assuming Full Dilution
  Net income available to Common Shareholders
    (As Above).................................  $  162.8               $    2.5
  Add: Series C ESOP Preferred Stock Dividend, 
    net of tax benefit.........................       1.2                    1.2
  Deduct:  Add'l. ESOP Costs, net of tax benefit      (.6)                   (.7)
  Adjusted Net Income available to common share-
    holders.................................... $  163.4 $    3.0

  Average common shares outstanding............       221.0                  220.2
  Add:  Conversion of Series C ESOP Preferred
        Stock..................................       3.3                    3.3
        Net additional common shares upon
        exercise of stock options..............       1.8                    1.9
  Adjusted average common shares outstanding...    226.1   225.4

  Net income per common share -
    assuming full dilution.....................    $    .72               $    .01

</TABLE>

  Exhibit 23  Consent of Coopers & Lybrand filed herewith.


Item 6 (b).  Reports on Form 8-K

  A report on Form 8-K dated Janudary 10, 1994 was filed by the Company 
  reporting the Company's estimated record sales, profit from operations and 
  earnings in the quarter ended December 31, 1993 and a realignment plan to 
  take advantage of opportunities created by the continuing trend to more 
  open world trade and the growth of the Company's global operations.<PAGE>
<PAGE>
                                    PAGE 10
                                   SIGNATURE






                                  SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.

                                             THE GILLETTE COMPANY
                                                 (Registrant)




ANTHONY S. LUCAS

Anthony S. Lucas
Vice President, Controller and
Principal Accounting Officer
May 2, l994











                                                         EXHIBIT 23

                    INDEPENDENT AUDITOR'S CONSENT


The Stockholders and Board of Directors
   of The Gillette Company

    We consent to the incorporation in the Quarterly Report to the 
Securities and Exchange Commission of The Gillette Company for the 
period ending 31 March 1994 on Form 10-Q, of our report dated 12 May 
1993 on our audit of the consolidated financial statements of Parker 
Pen Holdings Limited, as of 28 February 1993, and for the year ended 
28 February 1993.









COOPERS & LYBRAND
Coopers & Lybrand
Maidstone, England
29 April 1994


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