GILLETTE CO
10-Q, 1995-10-31
CUTLERY, HANDTOOLS & GENERAL HARDWARE
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                      SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C. 20549


                                   FORM 10-Q



              QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF THE

                        SECURITIES EXCHANGE ACT OF 1934


For Quarter Ended September 30, 1995            Commission File Number 1-922


                             THE GILLETTE COMPANY
            (Exact name of registrant as specified in its charter)


Incorporated in Delaware                                04-1366970
(State or other jurisdiction of            (IRS Employer Identification No.)
incorporation or organization)



Prudential Tower Building, Boston, Massachusetts                     02199
(Address of principal executive offices)                          (Zip Code)

Registrant's telephone number, including area code            (617) 421-7000


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
                                             Yes  X          No


Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.


Title of each class


Common Stock, $1.00 par value

Shares Outstanding September 30, 1995  . . . . . . . . . . . . . . 443,756,661
<PAGE>
<PAGE>
<TABLE>
                                             PAGE 1
                                 PART I.  FINANCIAL INFORMATION

                         THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES
                                CONSOLIDATED STATEMENT OF INCOME
                        (Millions of dollars, except per share amounts)

                                          (Unaudited)
<CAPTION>
                                                    Three Months Ended      Nine Months Ended
                                                       September 30            September 30
                                                     1995        1994        1995        1994
<S>                                                <C>         <C>         <C>        <C>
Net Sales........................................ $1,669.8   $1,503.4    $4,806.8   $4,271.0
Cost of Sales....................................   612.5       546.2     1,754.8    1,545.2
    Gross Profit................................. 1,057.3       957.2     3,052.0    2,725.8

Selling, General and Administrative expenses.....   719.2       659.5     2,062.9    1,838.0
    Profit from operations.......................   338.1       297.7       989.1      887.8

Non-operating Charges (Income):
  Interest income................................   (2.6)       (5.5)       (7.3)     (16.7)
  Interest expense...............................    15.3        18.0        42.7       45.3
  Exchange.......................................     5.9        12.0        12.9       73.5
  Other charges - net............................     1.0         1.0         9.4      (2.3)
                                                     19.6        25.5        57.7       99.8
    Income before Income Taxes ..................   318.5       272.2       931.4      788.0

Income Taxes.....................................   116.3       100.0       340.0      289.6

    Net Income...................................   202.2       172.2       591.4      498.4

Preferred Stock dividends, net of tax benefit....     1.2         1.2         3.5        3.5

Net Income Available to Common Stockholders...... $  201.0 $  171.0 $  587.9 $  494.9

Net Income per Common Share......................  $    .46    $    .39    $   1.33   $   1.12

Dividends declared per common share..............  $    .15    $   .125    $    .30   $   .25

Average number of common shares outstanding
  (thousands)                                       443,577     442,466     443,294    442,187

<FN>

1994 per share amounts and average number of shares outstanding have been restated to give
effect to the two-for-one stock split effected as a 100% common stock dividend to holders
of record on June 1, 1995.

See Accompanying Notes to Consolidated Financial Statements.
/TABLE
<PAGE>
<PAGE>
<TABLE>
                                    PAGE 2

                 THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES

                          CONSOLIDATED BALANCE SHEET

                             (Millions of dollars)

                                  (Unaudited)
<CAPTION>


                                                    September 30   December 31
                                                        1995            1994
<S>                                                 <C>            <C>
Current Assets:
    Cash and cash equivalents.................... $   67.3       $   43.8
    Short-term investments, at cost, which
       approximates market value.................      1.2            2.3
    Receivables, less allowances of $46.8
        ($52.1 at 12/31/94)......................  1,263.9        1,379.5
    Inventories:
        Raw materials and supplies...............    224.9          207.3
        Work in process..........................    145.0           95.0
        Finished goods...........................    796.0          638.9
          Total Inventories......................  1,165.9          941.2
    Deferred Income Taxes........................    253.6          267.6
    Prepaid expenses.............................    110.8          113.0
          Total Current Assets...................  2,862.7        2,747.4

Property, Plant and Equipment, at cost...........  3,137.0        2,902.2
        Less accumulated depreciation............  1,626.3        1,491.2
          Net Property, Plant and Equipment......  1,510.7        1,411.0


Intangible Assets, less accumulated amortization   1,017.0          887.4
Deferred Income Taxes............................    127.5          133.6
Other Assets.....................................    378.5          314.6

                                                $5,896.4 $5,494.0


<FN>

See Accompanying Notes to Consolidated Financial Statements
</TABLE>
<PAGE>
<PAGE>
<TABLE>
                                    PAGE 3

                 THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES

                          CONSOLIDATED BALANCE SHEET

                     LIABILITIES AND STOCKHOLDERS' EQUITY

                             (Millions of dollars)

                                  (Unaudited)
<CAPTION>

                                                   September 30   December 31
                                                       1995          1994
<S>                                                  <C>          <C>
Current Liabilities:
    Loans payable................................   $  540.7     $  344.4
    Current portion of long-term debt............       28.0         28.1
    Accounts payable.............................      301.5        334.6
    Accrued liabilities..........................      723.3        788.2
    Dividends payable............................           -        55.4
    Deferred Income Taxes........................       33.6         47.0
    Income taxes.................................      173.6        185.5
       Total Current Liabilities.................    1,800.7      1,783.2

Long-Term Debt...................................      549.8        715.1
Deferred Income Taxes............................      197.6        186.7
Other Long-Term Liabilities......................      914.9        774.3
Minority Interest................................       18.5         17.4

Stockholders' Equity:
    8.0% Cumulative Series C ESOP Convertible
      Preferred, without par value, issued: 1995,
      161,792 shares; 1994, 162,928 shares.......       97.5         98.2
    Unearned ESOP Compensation...................     (39.2)       (44.2)
    Common stock, par value $1.00 per share:
      Authorized 1,160,000,000 shares
      Issued: 1995, 559,054,624 shares;
              1994, 558,242,410 shares...........      559.1        558.2
    Additional paid-in capital...................       11.4        (1.4)
    Earnings reinvested in the business..........    3,285.0      2,830.2
    Cumulative foreign currency
      translation adjustments....................    (452.7)      (377.1)
    Treasury stock, at cost:
    1995, 115,297,963 shares;l994, 115,343,404 shares (1,046.2) (1,046.6)
        Total Stockholders' Equity...............    2,414.9      2,017.3

                                                  $5,896.4 $5,494.0

<FN>

1994 common stock, treasury stock and additional paid-in capital have been
restated to give effect to the two-for-one stock split effected as a 100%
common stock dividend to holders of record on June 1, 1995.

See Accompanying Notes to Consolidated Financial Statements
/TABLE
<PAGE>
<PAGE>
<TABLE>
                                    PAGE 4
                 THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES
                     CONSOLIDATED STATEMENT OF CASH FLOWS
                             (Millions of dollars)
                                  (Unaudited)
<CAPTION>
                                                       Nine Months Ended
                                                          September 30
                                                       1995          1994
<S>                                                  <C>          <C>
Operating Activities
    Net income                                      $  591.4    $  498.4
    Adjustments to reconcile net income to net
    cash provided by operating activities:
      Depreciation and amortization                   173.8        152.7
      Other                                           (2.2)         19.3
      Changes in assets and liabilities, net of
      effects from acquisition of businesses:
        Accounts receivable                           107.8        109.0
        Inventories                                 (226.4)      (235.8)
        Accounts payable and accrued liabilities    (100.1)       (77.6)
        Other working capital items                    14.4       (29.2)
        Other non-current assets and liabilities       14.6         16.5
          Net cash provided by operating activities   573.3        453.3
Investing Activities
    Additions to property, plant & equipment        (251.6)      (239.8)
    Disposals of property, plant & equipment           18.2         16.7
    Acquisition of businesses, less cash acquired   (149.8)       (25.9)
    Other                                               3.9         11.7
          Net cash used in investing activities     (379.3)      (237.3)
Financing Activities
    Proceeds from exercise of stock option and
      purchase plans                                   11.5         11.9
    Decrease in long-term debt                       (14.2)       (45.0)
    Increase in loans payable                          24.4         18.7
    Dividends paid                                  (191.9)      (160.5)
          Net cash used in financing activities     (170.2)      (174.9)
Effect of Exchange Rate Changes on Cash                (.3)           .4

Increase in Cash and Cash Equivalents                  23.5         41.5
Cash and Cash Equivalents at Beginning of Year         43.8         37.1

Cash and Cash Equivalents at End of Quarter      $   67.3 $   78.6
Supplemental disclosure of cash paid for:
    Interest                                       $   46.8     $   47.5
    Income taxes                                   $  175.6     $  186.0
Non-cash investing and financing activities:
  Acquisition of businesses:
    Fair value of assets acquired                    $  154.8     $    8.1
    Cash paid                                           150.0         25.9
      Liabilities assumed                            $    4.8     $  (17.8)
<FN>
See Accompanying Notes to Consolidated Financial Statements
/TABLE
<PAGE>
<PAGE>                              PAGE 5
                THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Accounting Comments
Reference is made to the registrant's 1994 annual report to stockholders,
which contains, at pages 28 through 40, financial statements and the notes
thereto.

For interim reporting purposes, advertising expenses are charged to operations
as a percentage of sales based on estimated sales and advertising expense for
the full year.

With respect to the financial information for the interim periods included in
this report, which is unaudited, the management of the Company believes that
all adjustments, consisting only of normal recurring accruals necessary to a
fair presentation of the results for such interim periods, have been included.

Acquisitions
Through the third quarter, the Company acquired a blade and razor business,
purchased an oral-care business and completed payments on a prior acquisition
for an aggregate amount of $150 million.  These acquisitions will be accounted
for by the purchase method of accounting.  The results of operations of the new
acquisitions will be included in the consolidated financial statements
beginning in the fourth quarter 1995, and the annual effect will be immaterial.

Realignment Reserve Status
In the fourth quarter of 1993, the Company established a reserve for a
realignment plan resulting in a 1993 fourth quarter charge to profit from
operations of $262.6 million ($164.1 million after taxes, or $.37 per share).

The realignment reserve included costs that are classified into two major
categories as follows:
  1.  Costs associated with the closure and disposal of major manufacturing
      facilities in all business segments, due principally to excess
      manufacturing capacity caused by falling global trade barriers.
  2.  Costs associated with organizational realignment and related work force
      reductions to improve the Company's competitive positioning of its
      business and adaptation to the continuing trend of more open world trade.

  A summary of these realignment costs follows:
                                                   Pre-Tax $ Millions
                                            Original      Charges     Reserve
                                           Realignment    Through     Balance
                                             Reserve      9/30/95     9/30/95
   1. Closure of manufacturing facilities   $72.0        $42.2       $29.8
   2. Other Realignment Activities
      a)  Integration of various functions   41.6         31.9         9.7
      b)  Downsizing of operations           80.2         60.4        19.8
      c)  Integration of Parker Pen            14.9         10.8         4.1
      d)  Other asset impairments              53.9         45.7         8.2
          Total                              $262.6       $191.0      $ 71.6

      Through September 30, 1995, 1,956 positions were eliminated.  The
      realignment program continues to be implemented, and realignment
      activities are planned to be ongoing into 1996.<PAGE>
<PAGE>
                                    PAGE 6
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS

Results of Operations
   In reviewing the following analysis, it should be understood that results
   for any interim period are not necessarily indicative of the results for the
   entire year.

   Third Quarter 1995 versus 1994
   Sales for the quarter ended September 30, 1995, were $1.67 billion, an 11%
   increase over the same quarter of the prior year.  This gain reflected a 7%
   increase from volume and new products and a 4% favorable combined effect of
   fluctuations in exchange rates and in selling prices.  Profit from
   operations was $338.1 million, up 14% from $297.7 million reported in the
   third quarter of 1994.  Net income of $202.2 million increased 17% compared
   with $172.2 million a year earlier.  Net income per common share of $.46
   gained 18% over the $.39 reported a year earlier.  Sales of domestic and
   foreign operations were considerably higher than those of the prior year.

   Sales of the Company's blade and razor products were notably higher in the
   quarter, and profits were well above those of the prior year.  These
   increases reflect the continued growth of the Gillette Sensor franchise,
   including SensorExcel and Sensor for Women Shaving Systems and the Custom
   Plus disposable razor, the impact of geographic expansion and the improving
   European currencies and economic conditions.

   Sales of Braun products increased sharply particularly in Europe and Japan.
   The growth of new products, the success of the new Flex Integral shaver in
   Japan and European markets and the favorable response to the Braun Oral-B
   plaque remover and Braun Silk-epil products contributed to this sales
   increase.  Profits were significantly higher, due primarily to sales of
   products with higher profit margins.

   Toiletries and cosmetics sales were considerably higher than those of the
   prior year.  The expansion of the Gillette Series male grooming line in
   Europe, the continuing growth of clear gel deodorant/antiperspirant products
   in the United States and Europe and the favorable response to Satin Care in
   the United States contributed to the increase.  Jafra sales and profits
   continue to be adversely affected by economic conditions in Mexico.  Total
   Segment profits were unchanged as gains in most major markets were offset by
   the negative impact of Jafra Mexico.

   Sales of stationery products exceeded those of the prior year due
   principally to increases in Asia-Pacific and European markets.  Profits were
   significantly higher due primarily to sales gains and lower product costs.

   Oral-B sales in the third quarter were substantially higher than those of
   the prior year with gains in international and domestic markets due to the
   success of the Advantage Control Grip and Contura toothbrushes.  Profits
   were significantly higher, primarily in the United States, reflecting the
   favorable sales response to new products.
<PAGE>
<PAGE>
                                    PAGE 7

   Nine Months 1995 versus 1994
       Sales for the nine months ended September 30, 1995 were $4.81 billion, a
       13% increase over the $4.27 billion reported in the same period of the
       prior year.  This gain reflected a 9% increase from volume and new
       products and a 4% favorable combined effect of fluctuations in exchange
       rates and in selling prices.  Sales from foreign operations climbed
       sharply over those of the prior year, while domestic sales were higher.

       Sales of the Company's blade and razor products were significantly
       higher than those of the prior year.  This increase was attributable to
       geographic expansion, the continued growth of the Gillette Sensor,
       SensorExcel and Sensor for Women Shaving Systems, the Custom Plus
       disposable razor and the improving European currencies and economic
       conditions.  Profits were considerably higher as domestic and most
       international markets offset the unfavorable effect of exchange
       fluctuations in Latin America.

       Sales of Braun products increased substantially over those of the prior
       year particularly in the major markets of Europe and Japan.  The growth
       of new products, the success of the new Flex Integral shaver and the
       favorable response to the Braun Oral-B plaque remover and the
       Supervolume hairstyling appliance contributed to this sales increase.
       Profits were significantly higher, aided by an emphasis on sales of
       products with higher profit margins.

       Toiletries and cosmetics sales were well above those of the prior year.
       The increase was due to the continuing expansion of the Gillette Series
       male grooming line in Europe, the strong growth of clear gel
       deodorant/antiperspirant products in the United States and Europe, and
       the favorable acceptance of Satin Care female shaving gel.  Sales and
       profits were unfavorably impacted by the devaluation of the Mexican
       Peso.  Profits were below those of the prior year, as the impact of
       Jafra Mexico continued to offset significant gains in Europe and the
       United States.

       Sales of stationery products surpassed those of the prior year as gains
       in the United States, Europe and Asia-Pacific offset lower sales in
       Latin America due to unfavorable currency fluctuations in Brazil and
       Mexico.  Profits were considerably higher due to the higher sales and
       lower product cost.

       Oral-B sales increased appreciably over those of the prior year, as the
       success of new products contributed to significant gains in
       international markets and a modest increase in the United States.
       Profits rose moderately as gains in domestic and most international
       markets offset declines in Europe.

       The approximate percentages of consolidated net sales for each of the
       Company's business segments are set forth below.
<PAGE>
<PAGE>
                                    PAGE 8

                       Blades   Toiletries
                         &          &         Stationery    Braun      Oral-B
   Period              Razors   Cosmetics      Products    Products   Products
   Nine Months 1995      39%       19%           13%         23%         6%
   Nine Months 1994      39%       20%           13%         21%         7%

   Gross profit was $3,052.0 million, an increase of $326.2 million, or 12%,
   from 1994.  The gross profit percentage of sales was 63.5%, compared with
   63.8% for the same period in 1994.  The decrease is attributable to higher
   costs in Brazil, reflecting the lower devaluation of its currency.  This is
   offset in Non-Operating Charges by substantially lower exchange losses.

   Selling, general and administrative expenses increased by $224.9 million, or
   12%.  Combined advertising and sales promotion expenses were the primary
   contributors to this change, increasing 15% over those of the prior year.
   Spending on research and development increased 10%, while other marketing
   and administrative expenses increased 10%.

   Profit from operations was $989.1 million, up 11% from $887.8 million a year
   earlier.  Profit from operations increased significantly in foreign
   operations and rose moderately in the United States.

   Net exchange losses were substantially lower than those of the prior year,
   due to the stablization of the Brazilian currency.  The effective tax rate
   was lower for the nine-month period, while net interest expense was higher.

   Net income of $591.4 million increased 19%, compared with $498.4 million in
   1994.  Net income per common share of $1.33 increased 19% over the $1.12
   reported a year earlier.

                                  * * * * * *


  Interim financial results may also be viewed on an organizational basis.  For
  this purpose, operating profits from major operational units are reported
  before net corporate headquarters expense, net interest expense, exchange
  losses and income taxes.

  Sales of the North Atlantic Group in the quarter and for the nine months were
  considerably higher than those of the corresponding periods of a year ago.
  Operating profits in the quarter were well above and for the nine months were
  significantly above those of last year.

  The International Group's sales in the quarter and for the nine months were
  sharply above those of last year.  Profits in the quarter were considerably
  higher than, and for the nine months were well above, those of last year.

  Sales of the Diversified Group, which now include results of the Stationery
  Group, were notably higher in the quarter and for the nine months were
  substantially higher than those of the prior year.  Profits for both periods
  increased sharply.


<PAGE>
<PAGE>
                                    PAGE 9


Financial Condition
  Net cash provided by operating activities for the nine months ended
  September 30, 1995, amounted to $573 million, compared with $453 million in
  the same period last year.  The increase in 1995 was the result of higher
  net income and lower working capital requirements.

  Net debt (total debt, net of associated swaps, less cash and short-term
  investments) at September 30, 1995, amounted to $1.09 billion, compared with
  $1.04 billion at year-end 1994.  The Company's current ratio at September 30,
  1995, was 1.59, compared with 1.54 at December 31, 1994.

  Inventories rose $225 million, or 24%, over those at year end 1994.  This
  increase is common in the third quarter in order to meet the anticipated
  fourth quarter sales demands.



                         PART II.   OTHER INFORMATION

  Item 1.  Legal Proceedings

  The Company is subject to legal proceedings and claims arising out of its
  business, which cover a wide range of matters, including antitrust and trade
  regulation, product liability, contracts, environmental issues, patent and
  trademark matters and taxes.  Management, after review and consultation with
  counsel, considers that any liability from all of these legal proceedings and
  claims would not materially affect the consolidated financial position,
  results of operations, or liquidity of the Company.

<PAGE>
<PAGE>
                                     PAGE 10
Item 6 (a)     Exhibits

<TABLE>
  Exhibit 11
                  THE GILLETTE COMPANY AND SUBSIDIARY COMPANIES

                 STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
       (Millions of dollars, except per share amounts; shares in millions)
<CAPTION>
                                                   Nine Months Ended September 30
                                                     1995                  1994
<S>                                                <C>                   <C>
Net Income Per Common Share-Assuming No Dilution
  Net income as reported.......................  $  591.4             $  498.4
  Less:  Preferred Stock Dividends, net of tax
         benefit...............................     (3.5)                (3.5)
  Net income available to Common Shareholders.. $  587.9 $  494.9

  Average common shares outstanding............       443.3                442.2

  Reported net income per common share.........    $   1.33             $   1.12

Net Income Per Common Share-Assuming Full Dilution
  Net income available to Common Shareholders
    (As Above).................................  $  587.9             $  494.9
  Add: Series C ESOP Preferred Stock Dividend,
    net of tax benefit.........................       3.5                  3.5
  Deduct:  Add'l. ESOP Costs, net of tax benefit     (1.2)                (1.7)
  Adjusted Net Income available to common share-
    holders.................................... $  590.2 $  496.7

  Average common shares outstanding............       443.3                442.2
  Add:  Conversion of Series C ESOP Preferred
        Stock..................................       6.5                  6.6
        Net additional common shares upon
        exercise of stock options..............       5.6                  3.8
  Adjusted average common shares outstanding...    455.4   452.6

  Net income per common share -
    assuming full dilution.....................    $   1.30             $   1.10

1994 per share amounts and average number of shares outstanding have been
restated to give effect to the two-for-one stock split effected as a 100%
common stock dividend to holders of record on June 1, 1995.

</TABLE>

  Exhibit 27  Financial Data Schedule filed herewith.


Item 6 (b).  Reports on Form 8-K

  There were no reports on Form 8-K filed by the Company during the period
  covered by this report.<PAGE>
<PAGE>
                                    PAGE 11
                                   SIGNATURE






                                  SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                             THE GILLETTE COMPANY
                                                 (Registrant)


THOMAS F. SKELLY

Thomas F. Skelly
Senior Vice President and
Chief Financial Officer
October 31, 1995




CHARLES W. CRAMB

Charles W. Cramb
Vice President, Controller and
Principal Accounting Officer
October 31, l995




<PAGE>
<PAGE>


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
The data reported in this exhibit are based on unaudited statements but
include all adjustments which the company considers necessary for a fair
presentation of results for this period.
</LEGEND>
<CIK> 0000041499
<NAME> THE GILLETTE COMPANY
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                  9-MOS
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-END>                               SEP-30-1995
<CASH>                                          67,300
<SECURITIES>                                     1,200
<RECEIVABLES>                                1,310,700
<ALLOWANCES>                                    46,800
<INVENTORY>                                  1,165,900
<CURRENT-ASSETS>                             2,862,700
<PP&E>                                       3,137,000
<DEPRECIATION>                               1,626,300
<TOTAL-ASSETS>                               5,896,400
<CURRENT-LIABILITIES>                        1,800,700
<BONDS>                                        549,800
<COMMON>                                       559,100
                                0
                                     97,500
<OTHER-SE>                                   1,758,300
<TOTAL-LIABILITY-AND-EQUITY>                 5,896,400
<SALES>                                      4,806,800
<TOTAL-REVENUES>                             4,806,800
<CGS>                                        1,754,800
<TOTAL-COSTS>                                1,754,800
<OTHER-EXPENSES>                             2,062,900
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              42,700
<INCOME-PRETAX>                                931,400
<INCOME-TAX>                                   340,000
<INCOME-CONTINUING>                            591,400
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   591,400
<EPS-PRIMARY>                                     1.33
<EPS-DILUTED>                                     1.30
        


</TABLE>


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