GOLD STANDARD INC
DEF 14A, 2000-02-02
GOLD AND SILVER ORES
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by Registrant [X]

Filed by Party other than the Registrant [ ]

Check the appropriate box:

[ ]     Preliminary Proxy Statement
[ ]     Confidential, for Use of the Commission Only (as permitted by
        Rule 14a6(e)(2))
[X]     Definitive Proxy Statement
[ ]     Definitive Additional Materials
[ ]     Soliciting Material Pursuant to Sect. 240.14a11(c) or Sect. 240.14a12

                               Gold Standard, Inc.
                           ---------------------------
                (Name of Registrant as Specified In Its Charter)


                           ---------------------------
                    (Name of Person(s) Filing Proxy Statement
                          if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]     No fee required
[ ]     Fee computed on table below per Exchange Act Rules 14a6(i)(4) and 011.

     1)   Title of each class of securities to which transaction applies:


     2)   Aggregate number of securities to which transaction applies:


     3)   Per  unit  price or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):


     4)   Proposed maximum aggregate value of transaction:


     5)   Total fee paid:




<PAGE>



[ ]     Fee paid previously with preliminary materials.

[ ]     Check box if any part of the fee is offset as provided  by Exchange  Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
        paid previously.  Identify the previous filing by registration statement
        number, or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:


     2)   Form, Schedule or Registration Statement No.:


     3)   Filing Party:


     4)   Date Filed:



<PAGE>



                               GOLD STANDARD, INC.
                              136 South Main Street
                               712 Kearns Building
                           Salt Lake City, Utah 84101

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                February 29, 2000

To the Shareholders:

         The annual meeting of the shareholders  (the "Annual  Meeting") of GOLD
STANDARD,  INC.  (the  "Company")  will be held on  February  29,  2000,  at the
Company's  corporate offices,  712 Kearns Building,  136 Main Street,  Salt Lake
City,  Utah  84101,  at 3:00  p.m.  Mountain  Time,  to  discuss  generally  the
operations  of the Company  during its last two fiscal years and to consider and
vote on the following proposals:

         1.       To elect a Board of Directors for the ensuing year.

         2.       To ratify the  appointment by the Board of Directors of Foote,
                  Passey, Griffin and Company, LC, certified public accountants,
                  as  independent  auditors  to the  Company for its fiscal year
                  ended October 31, 2000.

Additionally, the Company will transact such other business as may properly come
before the meeting or any adjournment thereof.

         The  foregoing  items are more fully  described in the Proxy  Statement
accompanying  this Notice.  Only shareholders of record at the close of business
on January 21, 1999 are entitled to notice of and to vote at the Annual  Meeting
and any adjournment(s) thereof.

         PLEASE NOTE:  YOUR VOTE IS IMPORTANT NO MATTER HOW MANY SHARES YOU OWN.
Even if you plan to be present  at the Annual  Meeting,  please  fill in,  date,
sign,  and mail promptly the enclosed  proxy in the enclosed  envelope to ensure
that your shares are represented at the Annual Meeting. If you attend the Annual
Meeting in person,  you may vote at the Annual Meeting if you wish to do so even
though you have previously sent in your proxy.

                                      BY ORDER OF THE BOARD OF DIRECTORS

                                      Scott L. Smith, Chairman
                                      January 31, 2000


<PAGE>
                                    APPENDIX


                               GOLD STANDARD, INC.
                               712 Kearns Building
                              136 South Main Street
                           Salt Lake City, Utah 84101

                                 PROXY STATEMENT

         This  proxy  statement  and  accompanying  proxy  is  furnished  to the
shareholders  of Gold Standard,  Inc., a Utah  corporation  ("Company"),  by the
Company in  connection  with its annual  meeting of  shareholders  (the  "Annual
Meeting")  being held for the fiscal years ended October 31, 1998 and 1999.  The
Annual  Meeting will be held on February 29, 2000,  at the  Company's  corporate
offices,  712 Kearns  Building,  136 South Main  Street,  Salt Lake City,  Utah,
84101, at 3:00 p.m.,  Mountain Time, and at any  adjournment(s)  thereof.  This
proxy  statement  and the notice of Annual  Meeting  are first  being  mailed to
shareholders on or about February 2, 2000.

         At the Annual Meeting,  the shareholders  will consider and vote on the
following:

         1.       Proposal No. 1. To re-elect incumbents Scott L. Smith, Bret C.
                  Decker, Charles W. Shannon, and Gerald L. Sneddon as directors
                  of the  Company  to serve  until the next  annual  meeting  of
                  shareholders  and until their  successors are duly elected and
                  qualified.

         2.       Proposal  No. 2. To  ratify  the  appointment  by the Board of
                  Directors of Foote, Passey, Griffin and Company, LC, certified
                  public accountants, as independent auditors to the Company for
                  its fiscal year ended October 31, 2000.

         3.       General.  Such other  business as may properly come before the
                  meeting or any adjournment thereof.

         The  Board  of  Directors  recommends  that  shareholders  vote FOR all
nominees for director listed in Proposal No. 1, and FOR Proposal No. 2.


                             INFORMATION CONCERNING
                          PROXY SOLICITATION AND VOTING

Voting Rights

         The outstanding  voting  securities of the Company on November 12, 1999
consisted  of  1,169,858  shares of common  stock,  par value  $0.001  per share
("Common  Stock").  Only  holders  of  record  of  the  Company's  Common  Stock
outstanding  as of January 21, 2000 (the "Record Date") will be entitled to vote
at the Annual Meeting. Each shareholder has the right to one vote for each share
of the Company's Common Stock owned by the shareholder.

Voting and Revocation of Proxies

         By  completing   and  returning  the   accompanying   proxy  form,  the
shareholder  authorizes Scott L. Smith and Bret C. Decker,  as designated on the
face of the  proxy  form  (the  "Proxy  Holders"),  to vote all  shares  for the
shareholder.  All returned  proxies  that are properly  signed and dated will be
voted by the Proxy Holders as the shareholder directs. If no direction is given,
valid proxies will be voted by the Proxy Holders FOR the election of the persons
nominated as directors,  and FOR the appointment of Foote,  Passey,  Griffin and
Company,  LC, as the  Company's  independent  auditors for its fiscal year ended
October 31, 2000.

                                        1

<PAGE>



         Additionally,  the shares represented by a valid proxy will be voted by
the Proxy Holders,  in their discretion,  on any other matters that may properly
come before the Annual Meeting,  provided the Company did not have notice of any
such  matter as of the date of this  Proxy  Statement.  The  Board of  Directors
presently  does not know of any matters to be considered  at the Annual  Meeting
other than the proposals described above. In the event that any director nominee
is  unwilling  or unable to serve,  the Proxies  will be voted for a  substitute
nominee,  if any,  to be  designated  by the  Board of  Directors.  The Board of
Directors  currently  has  no  reason  to  believe  that  any  nominee  will  be
unavailable or unwilling to serve.

         A  proxy  may be  revoked  at  any  time  before  its  exercise  by (i)
delivering a document to the Secretary of the Company  stating that the proxy is
revoked,  (ii)  delivering  to the Secretary of the Company or presenting at the
Annual  Meeting  a new  proxy  executed  on a later  date by or on behalf of the
person or entity  executing  the prior  proxy,  or (iii) voting in person at the
Annual Meeting. A revoked proxy will not be voted.

Quorum and Voting Requirements

         A quorum of the  voting  shares of the  Company  must be present at the
Annual Meeting for a vote to be taken. Under Utah law and the Company's Articles
of  Incorporation  and  Bylaws,  a quorum  will be present if a majority  of the
voting  shares  outstanding  and  entitled to vote at the meeting are present in
person or by proxy.  Abstentions  and broker  non-votes  will be counted for the
purposes of determining whether a quorum is present at the Annual Meeting.

         With regard to Proposal No. 1,  directors are elected by a plurality of
the shares present in person or by proxy and voting at the Annual Meeting.  With
regard to the  election of  directors,  votes may be cast in favor or  withheld;
votes that are withheld will be excluded entirely from the vote. The appointment
of independent  auditors under Proposal No. 2 requires the affirmative vote of a
majority of the votes cast at the Annual Meeting. With regard to Proposal No. 2,
abstentions  and broker  non-votes  are not counted for purposes of  determining
whether a proposal has been approved.

Adjournment of Annual Meeting

         In the event that proxies representing sufficient votes to constitute a
quorum are not received by the date of the Annual Meeting, the officer presiding
over the meeting or the Proxy  Holders may propose one or more  adjournments  of
the  Annual  Meeting  to  permit  further   solicitation  of  proxies.  At  such
adjournments the proxies will continue to be valid and, once a quorum is present
in  person or by proxy,  directors  may be  elected  by  plurality  vote and the
Company will  otherwise  conduct the business of the Annual  Meeting.  The Proxy
Holders will vote in favor of any such proposed adjournments.

Solicitation

         The  solicitation  of proxies  pursuant to this Proxy Statement will be
made primarily by mail. In addition, officers, employees, and representatives of
the Company may solicit  proxies by  telephone,  email,  facsimile,  or personal
interviews,  and  arrangements  will be made with banks,  brokerage  firms,  and
others to forward solicitation materials to the beneficial owners of shares held
of record by them. The total cost of all such solicitation efforts will be borne
by the Company.


                                        2

<PAGE>



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following  tables set forth certain  information as of November 12,
1999 regarding  beneficial  ownership of the Company's Common Stock, by (i) each
person  (or  group  of  affiliated  persons)  who is  known  by the  Company  to
beneficially own more than 5% of the outstanding  shares of the Company's Common
Stock,  (ii) each director and executive  officer of the Company,  and (iii) all
executive  officers and directors of the Company as a group. Stock is considered
"beneficially owned" by a person if such person, directly or indirectly, through
any contract, arrangement, understanding or otherwise, has or shares: (i) voting
power for the stock;  and/or (ii) investment  power for the stock (including the
power to dispose of the stock). Such "beneficial  ownership" also includes stock
that a person  has the right to acquire  within 60 days of  November  12,  1999.
Unless  otherwise  indicated,  to the  knowledge  of the  Company the persons or
entities named in the table have sole voting and  investment  power with respect
to all  shares  of  stock  beneficially  owned by them,  subject  to  applicable
community property laws. The percentage  ownership for each person is calculated
assuming  that all the stock that could be  acquired  by that  person  within 60
days,  by option  exercise or  otherwise,  has in fact been acquired and that no
other shareholder has exercised a similar right to acquire additional shares.

<TABLE>
<CAPTION>


                              Name and Address of Beneficial           Amount and Nature of                       Percent
Class                         Owner                                    Beneficial Ownership                       of Class
- -----                         -----                                    --------------------                       --------
<S>                           <C>                                      <C>                                       <C>


Common                        FCMI Financial Corporation                      152,093(1)                          12.5%
                              347 Bay Street, Second Floor
                              Toronto, Ontario

Common                        Scott L. Smith                                  154,696(2)                          12.2%
                              4931 Marilyn Drive
                              Salt Lake City, Utah

Common                        Continental Casualty Co.                         82,813                              7.1%
                              c/o Sun Valley Gold Company
                              620 Sun Valley Road
                              Sun Valley, Idaho 83353

Common                        Charles Shannon                                  52,213(3)                           4.3%
                              8335 Makiki Drive
                              Diamond Head, MS 39525

Common                        Bret C. Decker                                   50,000(4)                           4.1%
                              6071 Linden Way
                              Salt Lake City, UT 84121

Common                        Nilton P. Franke                                 50,000(5)                           4.1%
                              Rua Tibagi, 294-Jala 1003
                              Curitiba, PR, Brazil

Common                        Gerald L. Sneddon                                50,000(6)                           4.1%
                              351 East Curling
                              Boise, ID 83702

Common                        All directors and executive                     356,909(2)(3)(4)(5)(6)              24.3%
                              officers (5 persons) as a Group

</TABLE>

                                        3

<PAGE>



         (1) Beneficial owner.  Includes:  (i) 105,218 shares held directly; and
(ii) warrants that are currently  exercisable  to purchase  46,875 shares of the
Company Common Stock.  Mr. Albert D Friedberg is the president of FCMI Financial
Corporation,  which is controlled by Mr Friedberg and owned by Mr. Friedberg and
members of his immediate family.

         (2) President,  Treasurer,  and Chairman of the Company.  Includes: (i)
43,751 shares held directly;  (ii) 10,945 shares held in the name of Mr. Smith's
spouse,  and (iii) an option that is currently  exercisable to purchase  100,000
shares of Company Common Stock.

         (3) Director of the Company.  Includes: (i) 2,213 shares held directly;
and (ii) warrants that are currently  exercisable  to purchase  50,000 shares of
Company Common Stock.

         (4) Vice President, Secretary and Director of the Company.  Includes
warrants that are  currently  exercisable  to purchase  50,000 shares of Company
Common Stock.

         (5) Vice President of the Company. Includes warrants that are currently
exercisable to purchase 50,000 shares of Company Common Stock.

         (6)  Director of the  Company.  Includes  warrants  that are  currently
exercisable to purchase 50,000 shares of Company Common Stock.

                  SECTION 16(a) BENEFICIAL REPORTING COMPLIANCE

         Section 16(a) of the  Securities and Exchange Act of 1934 requires that
the Company's executive officers and directors, and persons who beneficially own
more than 10% of the  Company's  Common  Stock,  file  initial  reports of stock
ownership  and reports of changes in stock  ownership  with the  Securities  and
Exchange  Commission.  Officers,  directors,  and  greater  than 10%  owners are
required by  applicable  regulations  to furnish the Company  with copies of all
Section 16(a) forms that they file.

         Based  solely on a review of the copies of such forms  furnished to the
Company or written  representations  from certain persons,  the Company believes
that during the Company's 1999 fiscal year, all filing  requirements  applicable
to its  officers,  directors and  ten-percent  owners of the Company were met by
such persons except as follows:  Messrs Shannon,  Decker and Sneddon each failed
to file a Form 4  reporting  a grant of a warrant for shares from the Company on
July 1, 1999. The Company intends to assist these persons in making the required
filing in the near future.

                       PROPOSAL 1 - ELECTION OF DIRECTORS

Nominees for Director

         Pursuant to the Company's  Articles of  Incorporation  and Bylaws,  the
Company's  Board of Directors may consist of from three to seven  individuals as
determined  by the Board of  Directors.  The Board  currently  consists  of four
directorships.  At the Annual Meeting,  shareholders are being asked to re-elect
four incumbent  directors,  Scott L. Smith, Bret C. Decker,  Charles W. Shannon,
and Gerald L. Sneddon,  to serve until the next annual  meeting of  shareholders
and until their  successors  are duly  elected and  qualified.  In the event any
nominee is unable to serve, the proxies will be voted for a substitute  nominee,
if any, to be designated by the Board of Directors.


                                        4

<PAGE>



Directors and Executive Officers of the Company

         The following table sets forth certain information concerning directors
and executive officers of the Company, including the nominees for director.

<TABLE>
<CAPTION>

                                                                                                      Officer/Director
    Name                        Age                     Position                                            Since
    ----                        ---                     --------                                            ------
<S>                             <C>      <C>                                                          <C>


Scott L. Smith                   73      Chairman of the Board, President, Principal                          1972
                                         Executive Officer, Treasurer, Principal Financial
                                         Officer and Chief Accounting Officer

Bret C. Decker                   45      Director, Vice President, Secretary                                  1996

Charles W. Shannon               83      Director                                                             1979

Gerald L. Sneddon                69      Director                                                             1996

Nilton P. Franke                 45      Vice President                                                       1997

</TABLE>

         No family  relationship  exists among any of the directors or officers.
All  directors  hold office until the next Annual  Meeting of  shareholders  and
until their  successors  are duly elected and  qualified.  Officers serve at the
pleasure of the Board of Directors.

         The principal occupations of the executive officers and directors named
above for at least the past five (5) years are as follows:

         Scott L.  Smith.  Mr.  Smith has been  President  and  Chief  Executive
Officer of the  Company  for more than five  years and serves as an officer  and
director of the Company's subsidiaries.

         Bret C. Decker. Mr. Decker has been a consultant and then an officer of
the Company for the past five years.  Mr.  Decker is an officer and  director of
Pan American Motorsports, Inc..

         Charles W. Shannon.  For the past five years, Mr.  Shannon's  principal
occupation has been as a mining consultant.

         Gerald L. Sneddon.  Mr. Sneddon has been Executive Vice President of MK
Gold  Corporation  for more than five years.  Mr.  Sneddon is presently a mining
engineering  consultant.  Mr. Sneddon is a director of Francisco Gold Corp.,  in
Vancouver, British Columbia, Canada.

         Nilton P. Franke. Mr. Franke has been a full-time  geologic  consultant
to the Company for the past five years.  He is the  president  of the  Company's
subsidiary  company  in  Brazil,  Gold  Standard  Minas,  S.A.  In 1997,  he was
appointed the Company's Vice-President - Exploration.

Employment Agreements

         All officers of the company are "at-will"  employees,  except for Scott
Smith.  The Company has a five year employment  agreement with Mr. Smith,  which

                                        5

<PAGE>


agreement began August 15, 1999. The agreement  provides for an annual salary of
$85,000,  with an increase in the third year and fifth year of $1,000 per month,
or such  larger  increases  as  determined  by the  Board  of  Directors  in its
discretion.  Under the agreement,  Mr. Smith may be terminated  only for certain
defined causes. The agreement also includes a covenant not to compete.

Certain Relationships and Related Transactions

         For a description of the compensation  arrangements between the Company
and its officers and directors,  see "Compensation of Directors,"  "Compensation
of Executive Officers," and "Employment Agreements."

Committees of the Board of Directors

         The  Company's  Board  of  Directors  has an audit  committee  with two
members:  Charles  Shannon  and  Gerald  Sneddon.  In  additional  to such other
responsibilities  as assigned to the Audit  Committee by the Board of Directors,
the Audit  Committee is authorized to review and advise the Board with regard to
each external audit, any related  management letter,  management's  responses to
recommendations  made by the external  auditor,  the Company's  annual financial
statements,  and any significant  disputes  between  management and the external
auditor that arise in connection with the preparation of the Company's financial
statements.

Meetings of the Board of Directors

         The Board of  Directors  held no meetings  during the last fiscal year,
although it acted on two occasions by unanimous written consent.

Compensation of Directors and Executive Officers

         Compensation of Directors

         The Company has compensated each director other than Scott Smith though
the grant of a stock option to purchase 50,000 shares of Company Common Stock at
a  purchase  price  of  $1.75  per  share.  The  options  expire  July 1,  2003.
Additionally,  the Company  reimburses  directors for expenses  associated  with
attending board meetings.

         Compensation of Executive Officers

         The  following  table  sets  forth  information   concerning  all  cash
compensation paid by the Company for services in all capacities to the Company's
Principal Executive Officer during the three-year period ended October 31, 1999.
The  Company  has no other  officers  whose  total  cash  compensation  exceeded
$100,000 for the year. The Company has no plans that will require the Company to
contribute to or to provide pension, retirement or similar benefits to directors
or officers of the Company. No director or executive officer was indebted to the
Company  during the 1999 fiscal year or  involved in any  financial  transaction
with the Company.




                                        6

<PAGE>

                           Summary Compensation Table

<TABLE>
<CAPTION>

                                        Annual Compensation                      Long Term Compensation

                                                                               Awards                 Pay-outs

                                                                  Other        Restri                                All
    Name                                                          Annual        cted        Optio       LTIP        Other
    and                                                           Compe         Stock        ns/        Pay-       Compen
  Position                 Year        Salary        Bonus       nsation       Awards        SARs       outs      sation(1)
  --------                 ----        ------        -----       --------      ------        ----       ----      ---------

<S>                        <C>         <C>           <C>         <C>           <C>           <C>        <C>       <C>

Scott L. Smith,            Fiscal      $80,000         -0-          -0-          -0-          -0-        -0-          -0-
Chairman and                1999
President
                           Fiscal      $80,000         -0-          -0-          -0-          -0-        -0-          -0-
                            1998

                           Fiscal      $80,000         -0-          -0-          -0-          -0-        -0-          -0-
                            1997

                        ============ ============  ===========  ===========  ============ =========== =========  =============

</TABLE>

Options Grants in Last Fiscal Year

         The Company  granted one Common Stock purchase  option to the Principal
Executive Officer of the Company:

<TABLE>
<CAPTION>


                              Option/SAR Grants in Fiscal Year Ended October 31, 1999
                                                 Individual Grants




              Name                      Number of            % of Total        Exercise or Base        Expiration Date
                                       Securities           Options/SARs         Price ($/Sh)
                                       Underlying            Granted to
                                      Options/SARs          Employees in
                                     Granted (#)(1)         Fiscal Year
             -------                 --------------         -----------        -----------------       ---------------

<S>                                  <C>                   <C>                <C>                       <C>

Scott L. Smith                           100,000               66.6%              Variable(2)               None

================================  =====================  ==================  =====================  =====================

</TABLE>

(1)  All options are exercisable for Common Stock.
(2)  The exercise price is the trading price on the date of exercise plus $0.25.


                                        7

<PAGE>

Aggregated Option Exercises in Last Fiscal Year and Year-End Option Values

         No options were exercised during the fiscal year ended October 31, 1999
by  the  Principal  Executive  Officer  of  the  Company  and  no  options  were
in-the-money as of October 31, 1999. The determination of whether any option was
in-the-money  as of October 31, 1999, was made by reference to the closing sales
price for the Company's Common Stock on the NASDAQ Stock Market as of the end of
the Company's fiscal year on October 31, 1999 ($1.44 per share).

Report of the Board of Directors Concerning Executive Compensation

         Executive  Compensation.  The  Company  has  no  standing  Compensation
Committee  of the Board of  Directors.  The entire  Board  reviews and  approves
salaries,  bonuses,  and other benefits payable to the Company's  officers.  The
goal of the  Board of  Directors  in  establishing  compensation  for  executive
officers  is to enable the  Company to  attract,  retain,  and reward  executive
officers  who  contribute  to  the  long-term   success  of  the  Company.   The
compensation  policies and programs utilized by the Board of Directors generally
consist of the following:

         o        Providing  a  competitive  compensation  program  in  order to
                  attract, motivate, and retain qualified personnel;

         o        Providing  long-term  incentive  compensation  in the  form of
                  stock option awards; and

         o        Providing a compensation  mechanism for focusing and directing
                  the  energies  of  the  Company's  officers  toward  achieving
                  individual and corporate objectives.

         The Company's executive  compensation consists of base salary and stock
options,  components designed to satisfy the Company's compensation  objectives.
Factors  determinative  of  base  salary  include  responsibilities,  length  of
service,  industry  averages,  and corporate and individual  performance.  Stock
options provide additional  incentives to maximize long-term  shareholder value.
The options encourage  officers by providing them with a stake in the success of
the Company.

         Compensation of Principal  Executive  Officer.  Scott L. Smith has been
the Principal Executive Officer of the Company since 1972. For fiscal year 1999,
Mr. Smith  received a salary of $80,000.  See  "Compensation  of  Directors  and
Executive Officers" and "Employment  Agreements" for more information concerning
Mr. Smith's  compensation.  In determining Mr. Smith's  compensation,  the Board
evaluates corporate performance,  individual performance,  and compensation paid
to chief  executive  officers of comparable  companies.  Through his  beneficial
equity ownership in the Company, consisting of 54,696 shares of Common Stock and
options to purchase  100,000 shares of Common Stock, Mr. Smith shares with other
shareholders of the Company a stake in the success of the Company's business.

                             THE BOARD OF DIRECTORS
                                 Scott L. Smith
                                 Bret C. Decker
                                 Charles W. Shannon
                                 Gerald L. Sneddon

         THE BOARD OF DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS  VOTE TO RE-ELECT
THE FOUR NOMINEES NAMED ABOVE TO SERVE ON THE BOARD OF DIRECTORS  UNTIL THE NEXT
ANNUAL MEETING OF SHAREHOLDERS  AND UNTIL THEIR  SUCCESSORS ARE DULY ELECTED AND
QUALIFIED.

               PROPOSAL 2 - APPOINTMENT OF INDEPENDENT ACCOUNTANTS

                                        8

<PAGE>


         The Board of Directors has selected Foote, Passey, Griffin and Company,
LC, as independent  certified public  accountants for the Company to examine the
Company's  financial  statements  for its fiscal year ending  October 31,  2000.
During 1999, Foote,  Passey,  Griffin and Company,  LC, examined the accounts of
the Company and its  subsidiaries  and also provided other audit services to the
Company in connection  with  Securities  and Exchange  Commission  filings.  The
Company  presently  anticipates that no  representative  of the auditors will be
present at the Annual Meeting.

         THE BOARD OF DIRECTORS BELIEVES THE SELECTION OF FOOTE, PASSEY, GRIFFIN
AND COMPANY,  LC, IS IN THE BEST INTEREST OF THE COMPANY,  AND  RECOMMENDS  THAT
SHAREHOLDERS VOTE "FOR" THE PROPOSAL.

                                  OTHER MATTERS

         The Board of Directors  presently  knows of no other  matters which are
likely to be presented at the Annual  Meeting.  If other matters should properly
come before the Annual Meeting,  it is intended that the Proxy Holders will note
thereon in their discretion.

                                  ANNUAL REPORT

         The Annual Reports to  Shareholders  for the fiscal years ended October
31,  1999,  and  October  31,  1998,  including  audited  financial  statements,
accompany  this  Proxy  Statement  in the form of copies of the  Company's  Form
10-K's filed with the U.S. Securities and Exchange Commission,  The accompanying
Annual Reports do not include exhibits to the Form 10-K's, however. Upon request
by an eligible shareholder,  the Company will provide copies of the exhibits for
a reasonable  fee.  Requests for a copy of the exhibits can should be mailed to:
Scott L. Smith, 712 Kearns Building,  136 South Main Street,  Salt Lake City, UT
84101.  Alternatively,  copies of the  Company's  1998 and 1999 Form  10-K's and
their  exhibits  can be  obtained  also by  searching  the U.S.  Securities  and
Exchange  Commission's  EDGAR  database  on the  U.S.  Securities  and  Exchange
Commission's website at "www.sec.gov."


                              SHAREHOLDER PROPOSALS

         In order for a shareholder's proposal to be considered for inclusion in
the Company's proxy  materials for the 2001 Annual Meeting of Shareholders  (the
"2001  Annual  Meeting"),  the  proposal  must  be  received  by  the  Company's
President,  Scott L. Smith, 712 Kearns Building,  Salt Lake City, Utah 84101, no
later than October 1, 2000, and must otherwise  comply with the  requirements of
Rule 14a-8 of the Exchange Act.

         Proposals of shareholders  submitted for consideration at the Company's
2001 Annual Meeting  (other than those  submitted for inclusion in the Company's
proxy  material  pursuant  to Rule  14a-8) must be  delivered  to the  Company's
President  no  later  than  December  22,  2000,  If  such  timely  notice  of a
shareholder's  proposal is not given,  the Company's  Proxy Holders may exercise
discretionary  voting authority to vote on the proposal when and if it is raised
at the 2001 Annual Meeting.

                                By order of the Board of Directors,
                                Scott L. Smith, Chairman
                                January 31, 2000



                                        9

<PAGE>



GOLD STANDARD, INC.                                                        PROXY

         THIS  PROXY IS  SOLICITED  ON  BEHALF OF THE  BOARD OF  DIRECTORS.  The
undersigned  shareholder  of  Gold  Standard,  Inc.,  a  Utah  corporation  (the
"Company"),  hereby appoints Scott L. Smith and Bret C. Decker as Proxies,  each
with the power to appoint his substitute,  and hereby authorizes them, or either
of them, to represent and to vote, as designated below, all the shares of common
stock of the Company held of record by the  undersigned on January 21, 2000 (the
record date),  at the Annual Meeting of  Shareholders to be held on February 29,
2000 or at any continuation(s) or adjournment(s)  thereof.  The proposals listed
below are made by the Board of Directors.

1.       ELECTION OF DIRECTORS

|_|      FOR all nominees listed below     |_|      WITHHOLD AUTHORITY
except as marked to the contrary below     to vote for all nominees listed below

(To withhold authority to vote for any individual nominee, strike a line through
the nominee's name in the list below.)

     Scott L. Smith   Bret C. Decker   Charles W. Shannon   Gerald L. Sneddon

2.       APPOINTMENT  OF  FOOTE, PASSEY, GRIFFIN AND COMPANY, LC, AS INDEPENDENT
         AUDITORS FOR THE FISCAL YEAR ENDING OCTOBER 31, 2000

         |_| FOR                    |_| AGAINST                     |_| ABSTAIN

3.       IN THEIR  DISCRETION,  proxy  holders are  authorized to vote upon such
         other business as may properly come before the Annual Meeting, provided
         the Company  did not have  notice of such  matter  prior to January 31,
         2000.

         This  Proxy,  when  properly  executed,  will be  voted  in the  manner
directed by the  undersigned  shareholder.  If no direction is given,  then this
Proxy will be voted FOR all nominees for director  listed in Proposal 1, and FOR
Proposal 2.

         Please  sign  exactly  as  your  name  appears  on the  records  of the
Company's  transfer  agent.  When shares are held by joint tenants,  both should
sign.  When signing as  attorney,  or as executor,  administrator,  trustee,  or
guardian, please give your full title as such. If a corporation,  please sign in
the full  corporate  name by the  President or other  authorized  officer.  If a
partnership, please sign in the partnership name by an authorized person.










                           (Continued on Reverse Side)


                                       10

<PAGE>


Please mark, sign,  date, and return this Proxy promptly.  By signing below, the
undersigned  also  acknowledges  receipt  of the  Notice  of Annual  Meeting  of
Shareholders, Proxy Statement and Annual Report accompanying this Proxy.

Dated:  _____________________________________________

- ----------------------------                ------------------------------
No. of Shares Held                          No. of Shares Held at Brokerage
of Record                                   or Clearing House

- ----------------------------                ------------------------------
Signature (if held by                       Name of Brokerage or Clearing
an individual)                              House

- ----------------------------                ------------------------------
Print Name                                  Name of Entity Shareholder (if
                                            not held by an individual)

- ----------------------------                ------------------------------
Signature (if held                          Signature of Authorized Signer
jointly)                                    of Entity

- ----------------------------                ------------------------------
Print Name                                  Title of Authorized Signer

                                PLEASE RETURN TO:

                              GOLD STANDARD, INC.,
                    712 Kearns Building, 136 S. Main Street,
                           Salt Lake City, Utah 84101




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