<TABLE> <S> <C>

<ARTICLE>                            5
<LEGEND>
                                  Exhibit 27.1

THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE GOLD
STANDARD, INC. FINANCIAL STATEMENTS CONTAINED IN THIS REPORT AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENT

</LEGEND>

<S>                                                          <C>
<PERIOD-TYPE>                                                    9-MOS
<FISCAL-YEAR-END>                                          OCT-31-2000
<PERIOD-END>                                               JUL-31-2000
<CASH>                                                       2,077,217
<SECURITIES>                                                         0
<RECEIVABLES>                                                   13,770
<ALLOWANCES>                                                         0
<INVENTORY>                                                          0
<CURRENT-ASSETS>                                             2,100,386
<PP&E>                                                         281,985
<DEPRECIATION>                                                 240,365
<TOTAL-ASSETS>                                               2,574,484
<CURRENT-LIABILITIES>                                            9,832
<BONDS>                                                              0
                                                0
                                                          0
<COMMON>                                                         1,269
<OTHER-SE>                                                   2,563,833
<TOTAL-LIABILITY-AND-EQUITY>                                 2,574,484
<SALES>                                                              0
<TOTAL-REVENUES>                                                     0
<CGS>                                                                0
<TOTAL-COSTS>                                                        0
<OTHER-EXPENSES>                                               537,049
<LOSS-PROVISION>                                                     0
<INTEREST-EXPENSE>                                                   0
<INCOME-PRETAX>                                               (417,051)
<INCOME-TAX>                                                         0
<INCOME-CONTINUING>                                           (417,051)
<DISCONTINUED>                                                       0
<EXTRAORDINARY>                                                      0
<CHANGES>                                                            0
<NET-INCOME>                                                  (417,051)
<EPS-BASIC>                                                       (.34)
<EPS-DILUTED>                                                     (.34)


</TABLE>



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