<TABLE> <S> <C>

<ARTICLE>                            5
<LEGEND>
                                  Exhibit 27.1

THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE GOLD STANDARD, INC. FINANCIAL STATEMENTS CONTAINED IN THIS
REPORT AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENT
</LEGEND>

<S>                                                             <C>
<PERIOD-TYPE>                                                   6-MOS
<FISCAL-YEAR-END>                                                  OCT-31-2000
<PERIOD-END>                                                       APR-30-2000
<CASH>                                                               2,230,000
<SECURITIES>                                                                 0
<RECEIVABLES>                                                           13,770
<ALLOWANCES>                                                                 0
<INVENTORY>                                                                  0
<CURRENT-ASSETS>                                                     2,257,295
<PP&E>                                                                 281,985
<DEPRECIATION>                                                         227,750
<TOTAL-ASSETS>                                                       2,744,008
<CURRENT-LIABILITIES>                                                    6,978
<BONDS>                                                                      0
                                                        0
                                                                  0
<COMMON>                                                                 1,269
<OTHER-SE>                                                           2,735,761
<TOTAL-LIABILITY-AND-EQUITY>                                         2,744,008
<SALES>                                                                      0
<TOTAL-REVENUES>                                                             0
<CGS>                                                                        0
<TOTAL-COSTS>                                                                0
<OTHER-EXPENSES>                                                       339,725
<LOSS-PROVISION>                                                             0
<INTEREST-EXPENSE>                                                           0
<INCOME-PRETAX>                                                       (245,126)
<INCOME-TAX>                                                                 0
<INCOME-CONTINUING>                                                   (245,126)
<DISCONTINUED>                                                               0
<EXTRAORDINARY>                                                              0
<CHANGES>                                                                    0
<NET-INCOME>                                                          (245,126)
<EPS-BASIC>                                                              (0.20)
<EPS-DILUTED>                                                            (0.20)


</TABLE>



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