GOODHEART WILLCOX CO INC
DEF 14A, 1996-07-09
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO.  )
 
     Filed by the registrant / /
 
     Filed by a party other than the registrant / /
 
     Check the appropriate box:
 
     / / Preliminary proxy statement        / / Confidential, for Use of the
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
 
     / / Definitive proxy statement
 
     / / Definitive additional materials
 
     / / Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                                 GOODHEART-WILLCOX
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

                                 GOODHEART-WILLCOX
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of filing fee (Check the appropriate box):
 
     / / $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2)
or Item 22(a)(2) of Schedule 14A.
 
     / / $500 per each party to the controversy pursuant to Exchange Act Rule
14a-6(i)(3).
 
     / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
 
     (2) Aggregate number of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
 
     (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):
 
- --------------------------------------------------------------------------------
 
     (4) Proposed maximum aggregate value of transaction:
 
- --------------------------------------------------------------------------------
 
     (5) Total fee paid:
 
- --------------------------------------------------------------------------------
 
     / / Fee paid previously with preliminary materials.
 
- --------------------------------------------------------------------------------
 
     / / Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.
 
     (1) Amount previously paid:
 
- --------------------------------------------------------------------------------
 
     (2) Form, schedule or registration statement no.:
 
- --------------------------------------------------------------------------------
 
     (3) Filing party:
 
- --------------------------------------------------------------------------------
 
     (4) Date filed:
 
- --------------------------------------------------------------------------------
<PAGE>   2
[GOODHEART-WILLCOX LOGO]
 
                             THE GOODHEART-WILLCOX
                                 COMPANY, INC.
              123 WEST TAFT DRIVE -- SOUTH HOLLAND, ILLINOIS 60473
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD JULY 9, 1996
 
To the Shareholders of The Goodheart-Willcox Company, Inc.:
 
     The Annual Meeting of Shareholders of The Goodheart-Willcox Company, Inc.,
will be held at the offices of the Company on Tuesday, July 9, 1996 at 9:30 a.m.
C.D.T., for the following purposes:
 
     1. To fix the number and elect directors of the Company to serve until the
        next meeting of shareholders and until their respective successors shall
        have been elected and qualified.
 
     2. To consider and vote upon ratifying the selection of Grant Thornton LLP
        as independent certified public accountants for the current fiscal year.
 
     3. To transact such other business as may properly come before the meeting.
 
     Shareholders of record at the close of business on May 24, 1996, are
entitled to notice of and to vote at the meeting and any adjournment thereof.
 
     The Company's Annual Report, with financial statements for the fiscal year
ending April 30, 1996, a proxy statement and a form of proxy are enclosed
herewith.
 
     Please execute the enclosed proxy and return it promptly in the enclosed
envelope to ensure that your shares are represented at the meeting. If you
attend the meeting and wish to vote in person, you may then withdraw your proxy.
 
                                           By Order of the Board of Directors
 
                                           DICK G. SNYDER
                                           Vice President and Secretary
 
June 18, 1996
<PAGE>   3
 
                      THE GOODHEART-WILLCOX COMPANY, INC.
 
                                PROXY STATEMENT
 
     The enclosed proxy is solicited by the Board of Directors for use at the
Annual Meeting of Shareholders of The Goodheart-Willcox Company, Inc. (the
"Company") to be held Tuesday, July 9, 1996, and at any adjournment thereof, for
the purposes set forth in the attached notice. The cost of proxy solicitation
will be paid by the Company and may be by mail or by telephone. All proxies
which are properly executed and received prior to the meeting will be voted in
accordance with the choices specified thereon. When no choice is specified, they
will be voted in accordance with the recommendations of management. Any
shareholder giving a proxy may revoke it by notice in writing delivered to the
Secretary at any time prior to its use, by delivering a later proxy or by voting
in person at the Annual Meeting.
 
     At the close of business on May 24, 1996, the record date for the
determination of shareholders entitled to vote at the meeting, there were
outstanding and entitled to vote 747,900 shares of the Company's $1.00 par value
common stock. Each share is entitled to one vote on all matters. There are no
cumulative voting rights. The nominees receiving the greatest number of votes
cast by the holders of common stock will be elected directors. The affirmative
vote of the majority of shares of common stock present in person or by proxy at
the meeting is necessary for the ratification of the selection of the
independent certified public accountants.
 
     The Company's Annual Report, including financial statements for the fiscal
year ending April 30, 1996, proxy statement and form of proxy are scheduled to
be mailed to shareholders on or about June 18, 1996.
 
ITEM 1.  ELECTION OF DIRECTORS
 
     Management has recommended that the number of directors to be elected at
this meeting be fixed at seven, the same number as were elected at last year's
Annual Meeting of Shareholders.
 
     The directors are to be elected to hold office until the next annual
meeting of shareholders and until their successors are elected and qualified. It
is intended that proxies will be voted, unless otherwise specified, for the
nominees named below. Proxies will be voted in a discretionary manner should any
nominee be unable to serve. Management has no reason to believe that any nominee
will be unable to serve.
 
                                        1
<PAGE>   4
 
     The following table sets forth information as to the principal occupations
and affiliations during the last five years or more of each nominee:
 
<TABLE>
<CAPTION>
                        NAME AND PRINCIPAL OCCUPATIONS                           DIRECTOR
                                OR AFFILIATIONS                                   SINCE*
                        ------------------------------                           --------
<S>                                                                              <C>
Walter C. Brown, EdD, age 78, Consulting Editor to the Company since 1981;
  Professor Emeritus, Division of Technology, College of Engineering and
  Applied Sciences, Arizona State University, Tempe, Arizona, since 1966; past
  President, International Technology Education Association; former Chairman of
  the Board of Arizona Job Colleges, Inc.; past President, International
  Council on Technology Teacher Education; consultant to the Company since
  1959.........................................................................    1974

Robert C. DeBolt, age 57, President and Chief Executive Officer, since 1984,
  F.H. Ayer Manufacturing Co., Chicago Heights, Illinois, a remanufacturer of
  pumps, steam turbines and transmissions; Director, F.H. Ayer Manufacturing
  Co., Field Technologies, Inc., Highland, Indiana, First National Bank,
  Chicago Heights, Illinois; member Audit/Compensation Committee of Board of
  Directors....................................................................    1992

George A. Fischer, age 80, Chairman of the Board since June, 1980; President
  and Chief Executive Officer from January, 1973 to June, 1980; prior thereto
  various positions with the Company since 1955................................    1955

John F. Flanagan, age 52, President and Chief Executive Officer since June,
  1980; Treasurer from January, 1973 to April, 1988; Vice President from
  January, 1973 to June, 1980; prior thereto various positions with the Company
  since 1968...................................................................    1971

Wilma Pitts Griffin, PhD, CFCS, age 59, Professor since 1987, Department of
  Family and Consumer Sciences, Baylor University, Waco, Texas; Associate
  Professor, University of Texas, Austin, Texas, 1973 to 1987; President,
  American Association of Family and Consumer Sciences, 1985 to 1986;
  consultant to the Company since 1982; member, Audit/Compensation Committee of
  Board of Directors...........................................................    1988

Clois E. Kicklighter, EdD, age 57, Dean since 1983, School of Technology,
  Indiana State University, Terre Haute, Indiana; Professor of Construction
  Technology since 1966; Chairman, Executive Board, National Association of
  Industrial Technology, 1988-1989; Chairman, National Association of
  Industrial Technology National Board of Accreditation, 1989 to present;
  consultant to the Company since 1983.........................................    1988

Mrs. Loraine J. Mix, age 84, private investor..................................    1973
</TABLE>
 
- ---------------
 
* Includes predecessors of the Company for years prior to July, 1972.
 
                                        2
<PAGE>   5
 
                             ADDITIONAL INFORMATION
                         CONCERNING BOARD OF DIRECTORS
 
     All seven of the nominees were elected directors of the Company at the last
Annual Meeting of Shareholders. The Board of Directors had six meetings during
the fiscal year ended April 30, 1996. All directors attended the 1995 Annual
Meeting of Shareholders and all the meetings of the Board during the fiscal
year.
 
                          AUDIT/COMPENSATION COMMITTEE
 
     The Board of Directors has established an Audit/Compensation Committee
which recommends to the Board of Directors the engagement of independent
auditors of the Company and reviews with such auditors the scope and result of
their audits, the internal accounting controls of the Company and the
professional services furnished by such auditors to the Company. The Committee
further reviews and recommends to the Board of Directors compensation
arrangements for the officers of the Company. The Committee presently consists
of Wilma Pitts Griffin, Chairperson, and Robert C. DeBolt. During Fiscal 1996,
the Committee met on four occasions.
 
                           COMPENSATION OF DIRECTORS
 
     Each director who is not on the Company's payroll is entitled to
compensation of $12,000 per annum, payable quarterly, except a director who is
absent from two consecutive regularly scheduled directors' meetings, with or
without cause, is not entitled to the next following quarterly payment and,
further provided, nonemployee directors shall be additionally entitled to a $500
attendance fee for each meeting of a duly constituted committee of the Board.
Directors are reimbursed for expenses incurred by attendance at the meetings.
 
                                        3
<PAGE>   6
 
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table lists the beneficial ownership, as of May 1, 1996, of
persons known to the Company to be the beneficial owner of more than five
percent of the Company's common stock. The table also lists the beneficial
ownership, as of May 1, 1996, of common stock owned by all directors and
executive officers of the Company, and by all directors and executive officers
as a group:
 
<TABLE>
<CAPTION>
                                                                       AMOUNT AND
               NAME OF                           POSITION              NATURE OF    PERCENT OF
          BENEFICIAL OWNER                     WITH COMPANY            OWNERSHIP      CLASS
          ----------------                     ------------            ----------   ----------
<S>                                    <C>                             <C>          <C>
Mrs. Loraine J. Mix..................  Director                          292,300(1)    39.1%
George A. Fischer....................  Director, Chairman of the Board   163,200       21.8%
Fred Eychaner........................                                    111,412(2)    14.9%
Century Partners.....................                                     42,700(3)     5.7%
John F. Flanagan.....................  Director and Executive Officer     20,634(4)     2.8%
Walter C. Brown......................  Director                            1,000(5)    *
Robert C. DeBolt.....................  Director                               --         --
Wilma Pitts Griffin..................  Director                              150       *
Clois E. Kicklighter.................  Director                              100       *
Donald A. Massucci...................  Executive Officer                     300       *
Dick G. Snyder.......................  Executive Officer                     700       *

Directors and Executive Officers as a Group (9 Persons).............     478,384         64%
</TABLE>
 
- ---------------
 
  * Less than one percent
(1) Mrs. Mix owns 27,100 shares and, in addition, is a co-trustee, with sole
     voting and investment power relating to shares of the Company, and a
     beneficiary together with her two daughters, one of whom is the wife of Mr.
     Flanagan, of a testamentary trust established by the Last Will of Floyd M.
     Mix, deceased, which trust holds 265,200 shares of the Company.
(2) On October 12, 1994, Mr. Fred Eychaner filed a Schedule 13D Statement with
     the Securities and Exchange Commission disclosing the purchase of 111,412
     shares of the Company's securities. Mr. Eychaner stated that the shares
     were purchased for investment and additional purchases of the Company's
     stock may be made subject to the availability of additional shares, an
     acceptable price, alternative sources of investment, and other factors. Mr.
     Eychaner also stated therein that there are no present plans to seek
     representation on the Company's Board of Directors. His address is 1645
     West Fullerton Parkway, Chicago, Illinois 60614.
(3) On or about February 12, 1990, Century Partners filed a Schedule 13G with
     the Securities and Exchange Commission disclosing the purchase of 38,300
     shares of the Company's securities. In addition, Century Partners advised
     the Company that on June 9, 1993 it filed Amendment #1 to
 
                                        4
<PAGE>   7
 
     Schedule 13G with the Securities and Exchange Commission showing Century
     Partners owner of record of 42,700 shares or 5.7% of the Company's
     outstanding stock. Their address is 800 Post Road, P.O. Box 4032, Darien,
     Connecticut 06820.
(4) Of these shares, 18,000 are owned beneficially and of record by Mr.
     Flanagan's wife, 2,614 are owned jointly by Mr. Flanagan and his wife and
     20 are held by him as custodian for their children.
(5) These shares are owned beneficially and of record by Dr. Brown and his wife
     as co-trustees under a living trust.
 
                            STOCK PURCHASE AGREEMENT
 
     On November 19, 1981, the Company entered into an agreement with George A.
Fischer for the right to purchase all his common stock (securities) in the
Company as of the date of his death. The price shall be equal to the fair market
value of the securities as of the date of his death as determined by a
designated securities dealer located in Chicago, Illinois. After an initial
payment of 40% of the securities' purchase price, the Company can pay for the
securities over a 5 year period. The Company owns and is the beneficiary of
insurance on the life of Mr. Fischer in order to meet a substantial portion of
its obligation under this agreement.
 
                             EXECUTIVE COMPENSATION
 
          REPORT OF AUDIT/COMPENSATION COMMITTEE OF BOARD OF DIRECTORS
                           ON EXECUTIVE COMPENSATION
 
     The Audit/Compensation Committee (the "Committee") of the Board of
Directors determines the base salary and annual bonuses for executive officers
based on Company and individual performance. Measurement of corporate
performance is based on Company goals and industry performance levels.
 
     To aid the Committee in this process, a review and evaluation of executive
compensation practices of other similar sized publishing companies was conducted
in early 1996. The Company's executive level positions were matched to
comparable survey positions. Competitive market compensation levels were
determined for base salary level increase and performance bonuses for the
executive officers to a level consistent with those of other companies in the
industry.
 
                                           Wilma Pitts Griffin, Chairperson
                                           Robert C. DeBolt, Member
 
                                        5
<PAGE>   8
 
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN
 
     The Board of Directors adopted a Supplemental Executive Retirement Plan
("SERP") effective May 1, 1994. The SERP is a non-qualified retirement plan
established for the benefit of a select group of management employees of the
Company to supplement benefits provided under the Company's Employees' Profit
Sharing Plan ("Plan"). To the extent benefits under the Plan are limited by the
Internal Revenue Code of 1986, supplemental benefits are provided under the
terms and conditions of the SERP. The Company administers the SERP and the Board
of Directors may amend or terminate it at any time, provided that no amendment
shall reduce or discontinue any benefit accrued to the date of the Amendment.
The Company has not funded the SERP and there are no assets held by it.
 
                           SUMMARY COMPENSATION TABLE
 
     The following table shows executive compensation for the fiscal years
indicated for the Chief Executive Officer and all other executive officers of
the Company ("Named Officers"):
 
<TABLE>
<CAPTION>
                                                                                       ALL OTHER
                                                    ANNUAL COMPENSATION               COMPENSATION
                                                    -------------------               ------------
          NAME AND PRINCIPAL            FISCAL                         OTHER ANNUAL
               POSITION                  YEAR     SALARY     BONUS     COMPENSATION
          ------------------            ------   --------   --------   ------------
<S>                                     <C>      <C>        <C>        <C>            <C>
John F. Flanagan......................   1996    $255,000   $ 81,000        N/A(2)      $ 34,689
  President and Chief Executive          1995     245,000    100,000        N/A(2)        34,689
  Officer                                1994     235,000     81,000        N/A(2)        33,393(1)
Donald A. Massucci....................   1996    $110,000   $ 25,000        N/A(2)      $ 25,511
  Vice-President/Treasurer               1995     105,500     35,000        N/A(2)        26,336
                                         1994     101,500     25,000        N/A(2)        21,939(1)
Dick G. Snyder........................   1996    $110,000   $ 25,000        N/A(2)      $ 29,548
  Vice-President/Secretary               1995     105,500     35,000        N/A(2)        30,373
                                         1994     101,500     25,000        N/A(2)        22,572(1)
</TABLE>
 
- ---------------
 
(1) Amounts of All Other Annual Compensation include amounts contributed or
     accrued for fiscal 1996 by the Company for or in behalf of the Named
     Officers under the Company's Employee Profit Sharing Plan, and the
     Supplemental Executive Retirement Plan (SERP) and amounts paid in fiscal
     1996 by the Company for life insurance coverage. For Messrs. Flanagan,
     Massucci and Snyder, the respective amounts contributed to the Profit
     Sharing Plan were: $22,500, $20,276 and $20,276, and the respective amounts
     paid for life insurance premiums were $4,689, $5,235 and $9,272. The amount
     accrued under the SERP for Mr. Flanagan was $7,500.
(2) The value of such benefits did not exceed the lesser of either $50,000 or
     10% of the total annual salary and bonus reported for any Named Officer.
 
                                        6
<PAGE>   9
 
                     EXECUTIVE OFFICER EMPLOYMENT AGREEMENT
 
     An agreement dated June 1, 1975, amended from time to time and further
amended April 12, 1996, between the Company and the Chief Executive Officer John
F. Flanagan provides that until May 31, 1998, or any renewal date, he will serve
as Chief Executive Officer, with his duties to be determined by the Board of
Directors. Effective May 1, 1996, he is to be paid compensation of $262,650 per
year, plus reimbursement of expenses and any bonus awarded to him by the Board
of Directors. In the event Mr. Flanagan should die before the expiration date of
the agreement, the Company will pay his estate twenty-four months' full salary.
In addition, the agreement provides that if he is living and under continuing
disability for more than twenty-four months, the Company will pay him one-half
salary per month, not to exceed, however, sixty months. The agreement further
provides for reimbursement of medical care expenses incurred by him, his spouse
or defined dependents, not otherwise reimbursed by insurance provided by the
Company. From the date the agreement or any renewal expires, and if Mr. Flanagan
retires from the employ of the Company, he is to be paid consultative
compensation of $40,000 per year until his death.
 
                         SHAREHOLDER RETURN PERFORMANCE
 
     The line graph following compares the annual change in the cumulative total
shareholder return, assuming reinvestment of dividends, on the Company's common
stock (GWOX) against the cumulative total return of the dividends of the S&P 500
Composite Stock Index (S&P 500) and the S&P Publishing Index for the five year
period ending April 30, 1996.
 
     The graph is presented in accordance with SEC requirements. Shareholders
are cautioned against drawing any conclusions from the data contained therein,
as past results are not necessarily indicative of future performance. This graph
in no way reflects the Company's forecast of future financial performance.
 
                                        7
<PAGE>   10
 
     Comparison of Five Year Cumulative Total Return, assuming reinvestment of
dividends, among Goodheart-Willcox (GWOX), S&P Publishing Index and S&P 500
Index.

                                   [GRAPH]
<TABLE>
<CAPTION>
                1991    1992    1993    1994    1995    1996
                ----    ----    ----    ----    ----    ----
<S>             <C>     <C>     <C>     <C>     <C>     <C>
GWOX            100     80      71      69      82      110
S&P Publishing  100     114     125     131     154     201
S&P 500         100     110     127     149     149     187

</TABLE>

                           (April 30, 1991 = $100)
 
                                        8
<PAGE>   11
 
ITEM 2.  SELECTION OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
     At a meeting held on April 12, 1996, the Board of Directors named Grant
Thornton LLP as independent certified public accountants to audit the financial
statements of the Company for the fiscal year ending April 30, 1997, subject to
ratification and approval by the shareholders. Grant Thornton LLP and its
predecessors have acted in that capacity for more than the past ten years. A
representative of Grant Thornton LLP is expected to be present at the Annual
Meeting of Shareholders to answer appropriate questions and, if such
representative wishes to do so, make a statement. Grant Thornton LLP performs
those procedures necessary to enable them to express their opinion on the annual
financial statements of the Company.
 
                                 OTHER BUSINESS
 
     Management knows of no matters to be presented to the meeting other than
those set forth in this proxy statement. However, if any other matter shall
properly come before the meeting, the shares represented by the proxies signed
and returned by the shareholders, if not otherwise specified, will be voted
thereon in the discretion of the persons voting such shares.
 
     Any proposal which a shareholder contemplates presenting at the Annual
Meeting of the Shareholders of the Company in 1997 must be received at the
offices of the Company not later than March 15, 1997, to be considered for
inclusion in the Company's proxy statement and form of proxy for that meeting.
 
                                           By Order of the Board of Directors
 
                                           DICK G. SNYDER
                                           Vice President and Secretary
 
                                        9
<PAGE>   12
 
                      THE GOODHEART-WILLCOX COMPANY, INC.
 
                 ANNUAL MEETING OF SHAREHOLDERS -- JULY 9, 1996
 
        Todd J. Scheffers and Dick G. Snyder, and each of them, with
        power of substitution in each, are hereby authorized to
        represent and vote the stock of the undersigned at the Annual
        Meeting of Shareholders of The Goodheart-Willcox Company, Inc.,
        to be held at 9:30 a.m. C.D.T., on July 9, 1996, or any
        adjournment:

            1. ELECTION OF DIRECTORS:          WITHHOLD AUTHORITY
               FOR all nominees listed below   to vote for all nominees listed
               (except as marked to the        below / /
               contrary below) / / 
             
 
         Walter C. Brown, Robert C. DeBolt, George A. Fischer, John F.
                         Flanagan, Wilma Pitts Griffin,
                    Clois E. Kicklighter and Loraine J. Mix
 
            (INSTRUCTION: To withhold authority to vote for any
                          individual nominee write that nominee's name
                          on the space provided below.)
 
        ----------------------------------------------------------------
            2. PROPOSAL TO APPROVE THE SELECTION OF GRANT THORNTON LLP
               as the independent certified public accountants for the
               current fiscal year.
 
              / / FOR    / / AGAINST    / / ABSTAIN
 
            3. In their discretion on any other business that may
               properly come before the meeting.
 
              / / GRANTED                / / WITHHELD
                  (continued and to be signed on reverse side)

 
        THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS AND WILL BE
        VOTED AS SPECIFIED. IF NO SPECIFICATION IS MADE, THE PROXY WILL
        BE VOTED FOR THE ELECTION OF DIRECTORS, IN FAVOR OF ITEM 2 AND
        GRANT THE DISCRETIONARY POWER IN ITEM 3.
 
        Dated:  ______________ , 1996.

                                        ----------------------------------
                                                   Signature
 
                                        ----------------------------------
                                                   Signature
 
                                        NOTE:
 
                                        Please sign exactly as your name
                                        appears at the left. If shares are
                                        held jointly, each holder must
                                        sign. If signing for an estate,
                                        trust or corporation, title or
                                        capacity should be stated.
 
                                        PLEASE PROMPTLY RETURN PROXY IN THE
                                        ACCOMPANYING ENVELOPE. NO POSTAGE
                                        REQUIRED IF MAILED IN THE UNITED
                                        STATES.
 
                                        I plan to attend the meeting.   / /
<PAGE>   13
[GOODHEART-WILLCOX LOGO]     1996 ANNUAL REPORT
                             THE GOODHEART-WILLCOX CO., INC.


                                   [GRAPHIC]
<PAGE>   14
TO OUR SHAREHOLDERS:

Fiscal nineteen ninety-six was another excellent year for Goodheart-Willcox.
The financial accomplishments documented in this annual report reflect the
strong performance of your Company in a soft market.  Last year's letter to the
shareholders stated "For the approaching busy summer season, there are no
significant state adoptions in our curriculum areas.  Increased sales from open
territories will only make up a part of the decline in potential adoption
opportunities in the coming year."

Achieving sales of $14,645,000, a decline of less than a half a percentage
point from the previous record year, is a major accomplishment for fiscal 1996.
The lack of state textbook adoption potential caused net sales to drop by
approximately 8% in the first two quarters of fiscal 1996 when about two thirds
of the annual sales are historically made.  The major investment committed to
revising leading backlist titles paid off in the third and fourth quarters when
the sales of the newly released copyrights increased sales by about 16% in our
off-season.  The final sales figure, which exceeded projections and
expectations, is a credit to your Company's editorial department, the creative
individuals in the production area, and the sales and marketing team.  Striving
to meet ambitious sales goals is a way of life at Goodheart-Willcox.

Goodheart-Willcox continues to be profitable, reporting net earnings of
$1,596,000 for fiscal 1996.  While below the record $2,017,000 of last year,
this figure compares favorably with the $1,357,000 earned in fiscal 1994.  The
five year summary on page 6 shows a steady progression of earnings, including
the spectacular results of last year when major adoptions impacted the trend.
Your Company achieved these earnings by exceptional performance in publishing
successful products, and by monitoring costs and expenses, all in the face of
competitive and pricing pressures.

The financial stability of your Company allows management to take a long term
view of the publishing process.  Goodheart-Willcox plans for the future by
devoting significant resources to prepublication products and services.  The
rate of investment in new and revised textbook and supplement titles as a
percentage of sales for fiscal 1996 was approximately 9.5%, compared to an
investment rate of 6% in fiscal 1995 and 5% in 1994.  The narrow market focus
of the product lines allows the Company to target shifts in curriculum trends,
provide timely products, and add value into proven backlist titles during the
revision process.

Goodheart-Willcox plans for the future by investing in facilities which will
support our employees and customers.  A new warehouse and office building is
under construction on 5.9 acres in Tinley Park, Illinois, only about eight
miles from the current South Holland location.  Upon relocation, it is
anticipated your Company will retain all the present talented employees as a
productive workforce for future growth.  The warehouse will provide
approximately two and one-half times the current storage capacity while
allowing for strengthened distribution capability.  New equipment for tele/data
applications should increase employee productivity and improve customer
servicing.  The new facility is scheduled for occupancy in early fiscal 1997
and will be financed using existing capital resources.

People are the key to Goodheart-Willcox's success.  Your Board members and
employees appreciate the opportunity to be associated with this Company and
pledge to dedicate our efforts to continue the Goodheart-Willcox history of
profitability while maintaining a leadership position in publishing.







/s/ George A. Fischer                 /s/ John F. Flanagan
    George A. Fischer                     John F. Flanagan
    Chairman of the Board                 President and Chief Executive Officer




<PAGE>   15

THE GOODHEART-WILCOX COMPANY, INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS


<TABLE>
<CAPTION>                                                                       April 30,
                                                                        -------------------------
                                                                            1996          1995
                                                                            ----          ----
ASSETS                                                                      
CURRENT ASSETS:
<S>                                                                     <C>           <C> 
  Cash and cash equivalents                                             $ 5,118,000   $ 7,460,000
  Accounts receivable-net of allowance for doubtful     
    receivables and sales returns of $113,000 and $183,000                1,421,000     1,159,000
  Inventories                                                             1,967,000     1,649,000
  Deferred income taxes                                                     476,000       505,000
  Prepaid income taxes                                                       36,000            --
  Other                                                                     119,000        86,000
                                                                        -----------   -----------
    Total current assets                                                  9,137,000    10,859,000
                                                                        ===========   ===========

INVESTMENT SECURITIES AVAILABLE-FOR-SALE                                     91,000        89,000
PREPUBLICATION COSTS-net of accumulated amortization of
 $1,071,000 and $892,000                                                  1,639,000     1,097,000
PROPERTY AND EQUIPMENT-net                                                2,253,000       736,000
CASH SURRENDER VALUE OF LIFE INSURANCE-net of loans of $363,000
 and $331,000                                                               585,000       411,000
                                                                        -----------   -----------
                                                                        $13,705,000   $13,192,000
                                                                        ===========   ===========

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
 Accounts payable                                                       $   852,000   $   978,000
 Accrued real estate taxes                                                   89,000        80,000
 Accrued compensation                                                       325,000       496,000
 Dividends payable                                                          299,000       299,000
 Royalties payable                                                          212,000       184,000
 Income taxes payable                                                            --       235,000
                                                                        -----------   -----------
 Total current liabilities                                                1,777,000     2,272,000
                                                                        ===========   ===========

DEFERRED INCOME TAXES                                                       112,000       108,000
COMMITMENTS AND CONTINGENCIES                                                    --            --
REDEEMABLE COMMON STOCK, 163,200 shares at estimated redeemable
 value in excess of insurance proceeds less cash surrender value          3,077,000     3,643,000
STOCKHOLDERS' EQUITY
 Common stock-authorized, 1,000,000 shares of $1 par value; issued and
 outstanding, 598,800 shares, exclusive of 163,200 redeemable shares        599,000       599,000
 Retained earnings                                                        8,416,000     6,852,000
                                                                        ===========   ===========
                                                                          9,015,000     7,451,000
                                                                        ===========   ===========

 Net unrealized gain on investment securities available-for-sale              6,000            --
 Less cost of 14,100 shares of common stock held in treasury               (282,000)     (282,000)
                                                                        ===========   ===========
                                                                          8,739,000     7,169,000
                                                                        ===========   ===========
                                                                        $13,705,000   $13,192,000
                                                                        ===========   ===========
</TABLE>




The accompanying notes are an integral part of these statements.
<PAGE>   16
              THE GOODHEART-WILCOX COMPANY, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF EARNINGS


<TABLE>
<CAPTION>
                                                        Year Ended April 30,
                                               -------------------------------------
                                                  1996         1995         1994
                                                  ----         ----         ----
<S>                                            <C>          <C>          <C>
SALES                                          $14,645,000  $14,708,000  $12,641,000
Cost of goods sold                               5,196,000    4,590,000    3,973,000
                                               -----------  -----------  -----------
GROSS PROFIT                                     9,449,000   10,118,000    8,668,000
                                               -----------  -----------  -----------
Operating expenses
 Selling, general and administrative             5,693,000    5,511,000    4,967,000
 Royalties                                       1,516,000    1,543,000    1,320,000
                                               -----------  -----------  -----------
                                                 7,209,000    7,054,000    6,287,000
                                               -----------  -----------  -----------
OPERATING PROFIT                                 2,240,000    3,064,000    2,381,000
                                               -----------  -----------  -----------
Other income (expense)
 Loss on sale of investment securities                  --           --      (15,000)
 Interest                                          198,000      212,000      101,000
 Other                                              29,000       48,000     (160,000)
                                               -----------  -----------  -----------
                                                   227,000      260,000      (74,000)
                                               ===========  ===========  ===========
Earnings before income taxes                     2,467,000    3,324,000    2,307,000
                                               ===========  ===========  ===========
Income taxes                                       871,000    1,307,000      950,000
                                               ===========  ===========  ===========
NET EARNINGS                                   $ 1,596,000  $ 2,017,000  $ 1,357,000
                                               ===========  ===========  ===========
EARNINGS PER SHARE                             $      2.13  $      2.70  $      1.81
                                               ===========  ===========  ===========
Weighted average number of shares outstanding      747,900      747,900      747,900
                                               ===========  ===========  ===========

</TABLE>



The accompanying notes are an integral part of these statements.

<PAGE>   17
THE GOOHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY


<TABLE>
<CAPTION>
For the three years ended April 30, 1996
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                            Net unrealized gain (loss)          
                                                 Common         Retained     on investment securities    Treasury       
                                                 stock          Earnings        available-for-sale        Stock            Total
                                                 ------         --------    --------------------------   --------          -----
<S>                                             <C>           <C>           <C>                         <C>             <C>
Balance at May 1,1993                           $599,000       $5,612,000           $(15,000)           $(282,000)      $5,914,000
Net earnings for the year                                       1,357,000                                                1,357,000
Change in estimated value of redeemable
  common stock in excess of insurance
  proceeds                                                        (65,000)                                                 (65,000)
Net change in unrealized gain (loss) on
  investment securities available-for-sale                                            15,000                                15,000
Cash dividends declared ($.70 per share)                         (524,000)                                                (524,000)
                                                --------       ----------           --------            ---------       ----------
Balance at April 30, 1994                       $599,000       $6,380,000           $     --            $(282,000)      $6,697,000
Net earnings for the year                                       2,017,000                                                2,017,000
Change in estimated value of redeemable
  common stock in excess of insurance
  proceeds                                                       (947,000)                                                (947,000)
Cash dividends declared ($.80 per share)                         (598,000)                                                (598,000)
                                                --------       ----------           --------            ---------       ----------
Balance at April 30, 1995                       $599,000       $6,852,000           $     --            $(282,000)      $7,169,000
Net earnings for the year                                       1,596,000                                                1,596,000
Change in estimated value of redeemable
  common stock in excess of insurance
  proceeds                                                        566,000                                                  566,000
Net change in unrealized gain (loss) on
  investment securities available-for-sale                                             6,000                                 6,000
Cash dividends declared ($.80 per share)                         (598,000)                                                (598,000)
                                                --------       ----------           --------            ---------       ----------
Balance at April 30, 1996                       $599,000       $8,416,000           $  6,000            $(282,000)      $8,739,000
                                                ========       ==========           ========            =========       ==========



</TABLE>


        The accompanying notes are an integral part of these statements.
<PAGE>   18

THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS


<TABLE>
<CAPTION>
                                                                                          Year Ended April 30,
                                                                                 --------------------------------------
                                                                                    1996          1995         1994
                                                                                    ----          ----         ----
<S>                                                                              <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:                                                                                 
  Net earnings                                                                   $ 1,596,000   $ 2,017,000   $1,357,000
  Adjustments to reconcile net                                                                               
  earnings to net cash provided                                                                              
  by operating activities                                                                                    
    Depreciation expense                                                              91,000        93,000       73,000
    Amortization of prepublication costs                                             851,000       622,000      601,000
    Provision for (recovery of) doubtful                                                                     
      receivables and sales returns                                                  (70,000)      544,000       16,000
    Deferred income taxes                                                             33,000       (56,000)      82,000
    Loss on sale of investment                                                            --            --       15,000
    Changes in operating assets and liabilities                                                              
      Accounts receivable                                                           (192,000)     (326,000)    (301,000)
      Inventories                                                                   (318,000)      (76,000)     334,000
      Other assets                                                                   (33,000)       90,000      (35,000)
      Accounts payable                                                              (126,000)      202,000      (23,000)
      Income taxes payable                                                          (271,000)      207,000      (61,000)
      Accrued expenses                                                              (134,000)      188,000       33,000
      Net cash provided by operating                                                                         
        activities                                                                 1,427,000     3,505,000    2,091,000
CASH FLOWS FROM INVESTING ACTIVITIES:                                            -----------     ---------    ---------            
  Purchases of property and equipment                                             (1,608,000)     (127,000)    (104,000)
  Purchases of prepublication costs                                               (1,393,000)     (877,000)    (671,000)
  Proceeds from sale of investment securities                                                                
    available-for-sale                                                                 4,000            --       79,000
  Change in cash surrender value of                                                                          
    officer's life insurance                                                        (174,000)      (50,000)     180,000
  Net cash used in                                                                                           
    investing activities                                                          (3,171,000)   (1,054,000)    (516,000)
CASH FLOWS FROM FINANCING ACTIVITIES:                                            -----------    ----------     --------           
  Dividends paid                                                                    (598,000)     (561,000)    (486,000)
    Net cash used in financing activities                                           (598,000)     (561,000)    (486,000)
                                                                                 -----------   -----------   ----------  
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS:                             (2,342,000)    1,890,000    1,089,000
Cash and cash equivalents at beginning of year                                     7,460,000     5,570,000    4,481,000
                                                                                 -----------   -----------   ----------
Cash and cash equivalents at end of year                                         $ 5,118,000   $ 7,460,000   $5,570,000
SUPPLEMENTAL DISCLOSURE OF CASH FLOW                                             -----------   -----------   ----------             
INFORMATION:                                                                                                 
Cash paid during the year for income taxes                                       $ 1,109,000   $ 1,137,000   $  928,000
SUPPLEMENTAL DISCLOSURE OF NON-CASH                                              -----------   -----------   ----------            
ACTIVITY:                                                                                                    
Unrealized gain (loss) on investment securities                                                              
  available-for-sale                                                             $     6,000            --    $  15,000
                                                                                 -----------   -----------    ---------


</TABLE>

The accompanying notes are an integral part of these statements.
<PAGE>   19
THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

<TABLE>
<CAPTION>
FIVE YEAR SUMMARY
                                                                     Year Ended April 30,
                                            1996            1995            1994           1993            1992
                                        -----------     -----------     -----------     -----------     -----------
<S>                                     <C>             <C>             <C>             <C>             <C> 
SELECTED INCOME STATEMENT
DATA:
   Sales                                $14,645,000     $14,708,000     $12,641,000     $11,873,000     $11,081,000
   Costs and expenses                    12,405,000      11,644,000      10,260,000      10,061,000       9,766,000
   Other income (expense), net              227,000         260,000         (74,000)        108,000         154,000
   Income taxes                             871,000       1,307,000         950,000         700,000         529,000
   Net earnings                           1,596,000       2,017,000       1,357,000       1,220,000         940,000 
- -------------------------------------------------------------------------------------------------------------------
   Earnings per share                   $      2.13     $      2.70     $      1.81     $      1.63      $     1.25
- -------------------------------------------------------------------------------------------------------------------
   Weighted average number
      of shares outstanding                 747,900         747,900         747,900         747,900         750,250
- -------------------------------------------------------------------------------------------------------------------
   Dividends per share                  $       .80     $       .80     $       .70     $       .60      $      .60
- -------------------------------------------------------------------------------------------------------------------
SELECTED BALANCE SHEET DATA:
   Total assets                         $13,705,000     $13,192,000     $11,136,000     $10,307,000      $9,261,000
   Redeemable common stock                3,077,000       3,643,000       2,696,000       2,631,000       1,731,000
   Total stockholders' equity             8,739,000       7,169,000       6,697,000       5,914,000       6,035,000
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

COMMON STOCK PRICE RANGES AND DIVIDENDS
        Stock prices represent high and low closing bids


<TABLE>
<CAPTION>
                                                              Cash
Fiscal                          Price Range                 Dividend
Quarter                  Low                 High           Declared
- --------------------------------------------------------------------
<S>                      <C>                 <C>             <C>
1Q96                     $21                 $23             $   --
2Q96                      24 1/2              26 1/2             --
3Q96                      24 3/4              26 1/2            .40
4Q96                      25 1/2              27                .40
- --------------------------------------------------------------------
1Q95                     $17                 $20             $   --
2Q95                      18                  21                 --
3Q95                      18 1/2              21                .40
4Q95                      19                  22                .40

</TABLE>

Fiscal year ends April 30
<PAGE>   20


THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS APRIL 30, 1996, 1995 AND 1994

     NOTE A -  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The Goodheart-Willcox Company, Inc., a Delaware corporation, publishes
     textbooks on trade and technical, family and consumer sciences, technology,
     and vocational subjects. The Company's activities include the search for
     authors, the procurement and editing of manuscripts, and the design,
     illustration, and marketing of its textbooks and supplements. Printing and
     binding of books are done by outside contractors.  The Company's sales are
     primarily domestic, and the Company's customer base includes state schools
     and community colleges. Historically the Company has experienced its
     highest level of sales in the first and second quarter and its lowest level
     in the fourth quarter. This pattern has resulted from the purchasing habits
     of its school customers.

     A summary of the significant accounting policies applied in the
     accompanying consolidated financial statements follows

     Principles of consolidation. The consolidated financial statements include
     the accounts of the Company and its wholly-owned subsidiary, G/W Investment
     Company, Inc. All significant intercompany transactions have been
     eliminated in consolidation.

     Revenue recognition. The Company recognizes revenue at the time of shipment
     from Company warehouse or outside depositories. A provision for estimated
     returns, consisting of the sales value less related inventory value and
     royalty costs, is made at time of sale.

     Inventories. Inventories are valued at the lower of cost or market. Cost of
     inventories was determined by the last-in, first-out (LIFO) and the
     first-in, first-out (FIFO) methods as summarized below (see Note C):

<TABLE>
<CAPTION>
                                                 April 30,
                                              1996        1995
                                             -----        ----
               <S>                         <C>         <C>
               Last-in, first-out method   $1,898,000  $1,612,000
               First-in, first-out method      69,000      37,000
                                           ----------  ---------- 
                                           $1,967,000  $1,649,000
</TABLE>                                   ==========  ==========  


     Cost includes the purchase of paper, printing, and binding from outside
     sources. No allocation of selling and administrative expenses is included
     in inventories.

     Even though some books will not be sold in the current period, large
     quantities of books are printed initially for stock, due to economies of
     scale. Management feels that substantially all books will be sold in the
     current period and, therefore, classifies all inventories as a current
     asset.

     Investment securities. Available-for-sale securities are those that
     management designated as available to be sold in response to changes in
     market interest rates or liquidity needs. Investment securities
     available-for-sale are stated at fair value, with the unrealized gains or
     losses shown as a component of stockholders' equity. Gains or losses on
     disposition of these securities are determined using the specific
     identification method.

     Property and equipment. Property and equipment are carried at cost less
     accumulated depreciation. Depreciation is provided on straight-line and
     accelerated methods over the estimated useful lives of the assets. Annual
     depreciation rates range from 20% to 40% for equipment and from 3% to 20%
     for buildings and improvements.

     Expenditures for repairs and maintenance are charged against income when
     incurred, and replacements are capitalized. Gains or losses on dispositions
     of property and equipment are included in income.

     Prepublication costs. The Company capitalizes certain outside contractor
     costs, primarily artwork, film and preparation costs, associated with
     creation of the textbooks and supplements. Prepublication costs are
     amortized over a period of three years, under the straight-line method.






     Advertising costs. The Company expenses advertising costs as incurred.
     Advertising costs were $369,000 in 1996, $381,000 in 1995 and $297,000 in
     1994.




                                                Notes continued on page 8 
                                                                        7
<PAGE>   21
THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY NOTES TO CONSOLIDATED
FINANCIAL STATEMENTS APRIL 30, 1996, 1995, AND 1994 CONTINUED


NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES-CONTINUED

Editorial costs. Editorial costs are charged to expense as incurred.

Income taxes. Deferred income taxes are recorded to reflect the tax
consequences on future years of temporary differences between the tax basis of
assets and liabilities and their financial reporting amounts.

Earnings per share. Earnings per share is computed on the weighted average
number of shares outstanding for the period.

Cash equivalents. The Company considers all highly liquid debt instruments
purchased with a maturity of three months or less to be cash equivalents. The
cost of cash equivalents approximates fair value.

Reclassifications. Certain 1995 amounts have been reclassified to conform with
the 1996 presentation.

Pervasiveness of Estimates. The preparation of financial statements in
conformity with generally accepted accounting principles requires management to
make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

NOTE B - INVESTMENT SECURITIES

The amortized cost, unrealized gains and losses, and fair value of the
company's investment securities are as follows:

<TABLE>
<CAPTION>
                                            Gross       Gross     Estimated
                               Amortized  Unrealized  Unrealized    Fair
                                 Cost       Gains       Losses      Value
                               ---------  ----------  ----------  ---------
     <S>                       <C>        <C>         <C>         <C>
     April 30, 1996:
     Avaliable-for-sale:
      Municipal Income Trusts    $85,000      $6,000          --    $91,000
     April 30, 1995:             -------      -------    -------    -------
     Available-for-sale:
      Municipal Income Trusts    $85,000      $    --     $   --    $85,000
      Common Stocks                4,000           --         --      4,000
                                 -------      -------    -------    -------
                                 $89,000      $    --     $   --    $89,000
                                 =======      =======    =======    =======

</TABLE>

Available-for-sale securities shown above do not have contractual maturities.

NOTE C - INVENTORIES
<TABLE>
<CAPTION>
Inventories consist of the following:   1996           1995
                                      ----------     ----------
<S>                                 <C>            <C>
Raw materials                       $   78,000     $  105,000
 Work in process                         69,000         37,000
 Finished goods                       1,820,000      1,507,000
                                      ---------      ---------
                                     $1,967,000     $1,649,000
                                      =========      =========

</TABLE>


Inventories would have been $2,645,000 and $2,301,000 higher at April 30, 1996
and 1995, respectively, if the first-in, first-out method of accounting had
been used on all inventories. The use of the LIFO method, as opposed to the
FIFO method, had the effect of decreasing net earnings by approximately
$228,000 (.30 per share), $103.000 (.14 per share), and $83,000 (.11 per share)
for the years ended April 30, 1996, 1995, and 1994, respectively.


8                                                     Notes continued on page 9
<PAGE>   22
THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS APRIL 30, 1996, 1995, AND 1994
continued 


NOTE D - PROPERTY AND EQUIPMENT

<TABLE>
<CAPTION>  
Property and equipment consists of the following:                      1996          1995
                                                                   ----------     ---------- 
<S>                                                                <C>            <C>
 Land                                                              $  814,000     $  125,000
 Building and improvements                                          1,027,000      1,026,000
 Equipment                                                            840,000        754,000
                                                                   ----------     ----------
                                                                    2,681,000      1,905,000
 Less accumulated depreciation                                      1,263,000      1,172,000
                                                                   ----------     ----------
                                                                    1,418,000        733,000
 Construction in progress                                             835,000          3,000
                                                                   ----------     ----------
                                                                   $2,253,000     $  736,000
                                                                   ==========     ==========
</TABLE>


NOTE E - INCOME TAXES

Income tax expense (benefit) consists of the following:

<TABLE>
<CAPTION>
  Currently payable:                                        1996          1995          1994
                                                         --------      ----------     --------
<S>                                                     <C>            <C>            <C> 
  Federal                                                $683,000      $1,078,000     $708,000
  State                                                   155,000         285,000      160,000
                                                         --------      ----------     --------
                                                          838,000       1,363,000      868,000
  Deferred                                                 33,000         (56,000)      82,000
                                                         --------      ----------     --------
                                                         $871,000      $1,307,000     $950,000
                                                         ========      ==========     ========
</TABLE>




The tax effects of the existing temporary differences that give rise to
deferred tax assets and liabilities at April 30, are as follows:

<TABLE>
<CAPTION>
                                                             1996                          1995
                                                          ---------                     --------- 
<S>                                                      <C>                           <C>  
 Deferred tax assets
 Inventory capitalization                                 $ 327,000                     $ 333,000
 Accrued compensation                                       103,000                        96,000
 Allowance for doubtful receivables and sales returns        46,000                        76,000
                                                          ---------                     ---------
                                                            476,000                       505,000
 Deferred tax liabilities
 Depreciation                                              (112,000)                     (108,000)
                                                          ---------                     ---------
 Net deferred tax asset                                   $ 364,000                     $ 397,000
                                                          =========                     =========

</TABLE>


The components of the deferred tax expense (benefit) are as follows:

<TABLE>
<CAPTION>  
                                                                1996              1995              1994
                                                              --------         --------           ------- 
<S>                                                           <C>              <C>                <C>
 Excess of tax over book depreciation                         $  4,000         $  3,000           $ 3,000
 Inventory capitalization                                        6,000            6,000            67,000
 Accrued compensation                                           (7,000)           5,000            (2,000)
 Allowance for doubtful receivables and sales returns           30,000          (70,000)               --
 Other                                                              --               --            14,000
                                                              --------         --------           ------- 
                                                              $ 33,000         $(56,000)          $82,000
                                                              ========         ========           =======
</TABLE>

                                                     Notes continued on page 10

                                                                             9


<PAGE>   23
THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS APRIL 30, 1996, 1995, AND 1994
continued 

NOTE E - INCOME TAXES-CONTINUED

A reconciliation of income taxes computed at the Federal statutory rate (34%)
and income tax expense is as follows:

<TABLE>
<CAPTION>
                                                  1996         1995        1994
                                                --------   ----------   --------
<S>                                             <C>        <C>          <C>
 Federal income taxes at statutory rate         $839,000   $1,130,000   $784,000
 State income taxes-net of Federal tax benefit   102,000      196,000    116,000
 Municipal bond interest exemption               (65,000)     (52,000)   (26,000)
 Officer's life insurance                        (16,000)      17,000     61,000
 Other                                            11,000       16,000     15,000
                                                --------   ----------   --------
                                                $871,000   $1,307,000   $950,000
                                                ========   ==========   ========
</TABLE>


NOTE F - EMPLOYEE BENEFIT PLANS

The Company has a profit sharing plan, covering all full-time employees, to
which both the Company and eligible employees may contribute. Company
contributions are voluntary and at the discretion of the Board of Directors.
Annual contributions by the Company cannot exceed 15% of eligible compensation.
Company contributions were $318,000 in 1996, $306,000 in 1995, and $269,000 in
1994. Effective May 1, 1994, the Company adopted The Goodheart-Willcox Company,
Inc. Supplemental Executive Retirement Plan for the benefit of certain
management employees as determined by the Board of Directors. The purpose of
the plan is to provide additional benefits for those participants who have
profit sharing benefits limited by the Internal Revenue Code. The Company's
contributions to the plan were $7,500 in 1996 and $7,500 in 1995.

NOTE G - COMMITMENTS AND CONTINGENCIES

Under an agreement between the Company and a principal stockholder/officer, the
Company will purchase approximately 163,200 shares of the Company's stock owned
by him upon his death. The purchase price will be based on the fair market
value of the Company's shares at that time, as determined by a named third
party. The excess of the estimated fair market value of the mandatorily
redeemable shares over the amount of life insurance, net of cash surrender
value, carried to meet a portion of the Company's obligation under this
agreement has been segregated from stockholders' equity.

Prior to fiscal 1994, the life insurance was with Executive Life Insurance
Company, held in conservatorship by the California Department of Insurance. In
fiscal 1994, the California Department of Insurance approved the sale of
Executive Life to Aurora National Life Assurance Company (Aurora). Under the
terms of the sale, Aurora assumed the obligations of the restructured policies
of Executive Life. In connection with the restructuring of Executive Life and
the sale to Aurora, the Company recorded in other expenses a fourth quarter
charge in fiscal 1994 of $180,000 for the reduction in the cash surrender value
of the life insurance. Aurora has assumed all policy obligations, thus no
reduction has been made in the amount of insurance proceeds available for stock
redemption upon the death of the principal stockholder.

The Company has entered into employment agreements with the chairman of the
board of directors and president that provide for annual compensation and
certain other benefits including death benefit payments equal to two years
salary. The present value of the estimated death benefit payable under these
agreements of approximately $160,000 is included in accrued compensation at
April 30, 1996 and 1995.

In May 1995, the Company acquired property in Tinley Park, Illinois, for
approximately $738,000 upon which it is constructing a warehouse and office
building. It is anticipated the building will be completed for occupancy in
early fiscal 1997 at a total cost exclusive of land of approximately
$2,798,000.



10
                                                   Notes continued on page 11
<PAGE>   24
THE GOODHEART-WILLCOX COMPANY, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS APRIL 30, 1996, 1995, AND 1994
continued 

NOTE H - QUARTERLY FINANCIAL DATA (UNAUDITED)

<TABLE>
<CAPTION>
                                                                    Net earnings (loss)
                                                                ------------------------  
                                       Net sales   Gross profit    Total       Per share
                                     -----------   -----------  ----------     ---------
<S>                                  <C>           <C>          <C>             <C>
 FISCAL YEAR 1996
  FIRST                              $ 4,373,000   $ 3,110,000  $  796,000       $1.06
  SECOND                               5,111,000     3,328,000     810,000        1.09
  THIRD                                2,933,000     1,777,000      41,000         .05
  FOURTH                               2,228,000     1,234,000     (51,000)       (.07)
                                     -----------   -----------  ----------       -----
                                     $14,645,000   $ 9,449,000  $1,596,000       $2.13
                                     ===========   ===========  ==========       =====
 Fiscal year 1995
  First                              $ 4,431,000   $ 3,204,000  $  940,000       $1.26
  Second                               5,853,000     4,115,000   1,269,000        1.69
  Third                                2,737,000     1,716,000      97,000         .13
  Fourth                               1,687,000     1,083,000    (289,000)       (.38)
                                     -----------   -----------  ----------       -----
                                     $14,708,000   $10,118,000  $2,017,000       $2.70
                                     ===========   ===========  ==========       =====
</TABLE>


The quantities and costs used in calculating cost of goods sold on a quarterly
basis include estimates of the annual LIFO effect. The actual effect cannot be
known until the year-end physical inventory is completed and quantity and price
indices developed. The quarterly cost of goods sold above includes such
estimates.




                                                                            11
<PAGE>   25
THE GOODHEART-WILLCOX COMPANY, INC.

STATEMENT OF MANAGEMENT RESPONSIBILITIES

          The management of Goodheart-Willcox Company, Inc. is responsible for
          the integrity and objectivity of the financial and operating
          information contained in this Annual Report. The consolidated
          financial statements were prepared in conformity with generally
          accepted accounting principles and include amounts that are based on
          the best estimates and judgments of management. The audit report of
          Grant Thornton LLP on these financial statements is the result of
          their audit performed in accordance with generally accepted auditing
          standards.

          The Company maintains a system of internal financial controls designed
          to provide management with reasonable assurance that transactions are
          executed in accordance with appropriate authorization, assets are
          properly safeguarded, and accounting records may be relied upon for
          the preparation of financial statements. This system includes written
          policies and procedures and an organizational structure that
          segregates duties.

          The Audit/Compensation Committee of the Board of Directors has an
          oversight role in the area of financial reporting and internal
          controls. This committee meets several times each year with management
          and Grant Thornton LLP to monitor the proper discharge of each of
          their respective responsibilities. Grant Thornton LLP has free access
          to management and to the Audit/Compensation Committee to discuss the
          results of their activities and adequacy of controls.

/s/ George A. Fischer                     /s/ John F. Flanagan
George A. Fischer                         John F. Flanagan
Chairman of the Board                     President and Chief Executive Officer



REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

TO THE BOARD OF DIRECTORS AND STOCKHOLDERS
THE GOODHEART-WILLCOX COMPANY, INC. AND SUBSIDIARY
SOUTH HOLLAND, ILLINOIS

          We have audited the accompanying consolidated balance sheets of The
          Goodheart-Willcox Company, Inc. and Subsidiary as of April 30, 1996
          and 1995, and the related consolidated statements of earnings,
          stockholders' equity, and cash flows for each of the three years in
          the period ended April 30, 1996. These financial statements are the
          responsibility of the Company's management. Our responsibility is to
          express an opinion on these financial statements based on our audits.

          We conducted our audits in accordance with generally accepted auditing
          standards. Those standards require that we plan and perform the audit
          to obtain reasonable assurance about whether the financial statements
          are free of material misstatement. An audit includes examining, on a
          test basis, evidence supporting the amounts and disclosures in the
          financial statements. An audit also includes assessing the accounting
          principles used and significant estimates made by management, as well
          as evaluating the overall financial statement presentation.
          We believe that our audits provide a reasonable basis for our opinion.

          In our opinion, the financial statements referred to above present
          fairly, in all material respects, the consolidated financial position
          of The Goodheart-Willcox Company, Inc. and Subsidiary as of April 30,
          1996 and 1995, and the consolidated results of their operations and
          their consolidated cash flows for each of the three years in the
          period ended April 30, 1996, in conformity with generally accepted
          accounting principles.





/s/ Grant Thornton LLP


Chicago, Illinois

May 31, 1996



12
<PAGE>   26
THE GOODHEART-WILCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS
          
          OPERATING RESULTS 
          
          The Company's sales for fiscal 1996 decreased $63,000 or less than
          one-half percent from the previous fiscal year. The net sales decrease
          for fiscal 1996 is attributed to the lack of significant state
          textbook adoptions and weaker orders from open territories during the
          first two quarters of the fiscal year when a majority of the seasonal
          sales are recorded.  In fiscal 1995, sales increased $2,067,000 or
          approximately 16% over the previous fiscal year due to generally
          stronger demand for new and revised Goodheart-Willcox products,
          including strong state adoption orders from Indiana, Florida, and
          Georgia.  In fiscal 1994, sales increased $768,000 or approximately 6%
          over the previous fiscal year due to the sales of new and revised
          titles outside of the typical state adoption cycle coupled with sales
          in two adoption calls from Florida and Texas. State textbook
          adoptions, which contribute substantially to the Company's sales,
          historically have been held at regular, predictable intervals. During
          the past several years, the intervals for several states have been
          significantly increased.  Selective price increases are made each year
          on a product by product basis after considering the costs of paper,
          printing, and binding, the overhead contribution, and competitive
          pricing.  The selective price increases will not totally offset any
          significant decline in school expenditures for textbooks and
          supplements as witnessed in the first two quarters of fiscal 1996. The
          reserve for future sales returns is reviewed and modified slightly on
          a quarter by quarter basis as the sales mix continues to shift from
          the middle and senior high schools to community college bookstores
          where the number of books and supplements returned occur with greater
          volume. The reserve for future returns may experience minor
          fluctuations to reflect current business practices and expectations of
          the return rate for various product categories and markets.

          The cost of goods sold as a percentage of sales in fiscal 1996 was 35%
          compared to 31% in both fiscal 1995 and fiscal 1994.  The change in
          the ratio of the cost of goods sold as a percentage of sales for
          fiscal 1996 was primarily attributed to the increase in the cost of
          paper with an added influence due to the substantial investment in the
          revision of a number of major backlist titles.  As stated in the
          annual report one year ago "It is possible that the Company will not
          be able to pass through all of the paper price increases to our
          customers."  Factors affecting the ratio of the cost of goods sold as
          a percentage of sales are the result of decisions regarding selective
          selling price increases, adjustments to the print and reprint
          quantities, and the application of computer technology by outside
          suppliers permitting more rapid creation preparation, shorter press
          runs, reduction in manufacturing time, and consistently high quality
          allowing Goodheart-Willcox to better control the unit cost of
          textbooks and supplements.  Management decisions must be balanced
          between the cost of goods sold as a percentage of sales versus the
          timing of when new or revised products come to market and contribute
          to sales.

          Operating expenses consisting of royalties as well as selling,
          general, and administrative expenses increased $155,000 or
          approximately 2% over the previous fiscal year.  This compares to an
          increase of $767,000 or approximately 12% from the previous year over
          fiscal 1994.  Selling, general, and administrative cost as a
          percentage of sales for fiscal 1996 was approximately 39% compared to
          37% in fiscal 1995 and 39% in fiscal 1994.  The ratio for fiscal 1996
          reflects added investment in editorial capacity, staffing an
          additional sales territory with the associated sampling cost, and the
          addition of personnel in the administrative area.  A major component
          of the operating expenses is the distribution of sample textbooks and
          supplements as a marketing tool unique to the textbook publishing
          industry.  In fiscal 1996, sampling expenses were $440,000 compared to
          $342,000 in fiscal 1995 and $425,000 in fiscal 1994.

          The half a percent decrease in net sales for fiscal 1996 coupled with
          a 35% cost of goods sold as a percentage of sales and a 2% increase in
          the operating expenses resulted in income from operations of
          $2,240,000 or a decrease of approximately 27% under the previous
          year's record income from operations of $3,064,000.  In fiscal 1995, a
          16% increase in net sales coupled with a 31% cost of goods sold as a
          percentage of sales and a 12% increase in operating expenses increased
          the Company's income from operations by $683,000 over the previous
          fiscal year's income from operations of $2,381,000.  In fiscal 1994, a
          6% increase in net sales coupled with a 31% cost of goods sold as a
          percentage of sales and a 6% increase in operating expenses increased
          the Company's income from operations by $569,000 over the previous
          fiscal year's income from operations of $1,812,000.  Other income for
          fiscal 1996 was $227,000 due to reduced interest income and reduced
          royalty income as titles licensed to other publishers become dated.
          Other income for fiscal 1995 was $260,000 due to the rise in interest
          rates combined with the Company's increase in cash and cash
          equivalents.  For fiscal 1994, other income (expense) was ($74,000)
          due primarily to the $180,000 reduction in the cash surrender value of
          the life insurance policy carried to redeem the mandatorily redeemable
          common stock. The Company's fiscal year end of April 30 divides 




                       Management's Discussion and Analysis continued on page 14

                                                                            13 
<PAGE>   27
THE GOODHEART-WILLCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS-CONTINUED


          the purchasing patterns of its school customers such that the major
          marketing and inventory buildup efforts occur at the end of the fiscal
          year, while resulting sales primarily follow in the first two quarters
          of the next fiscal year.

          LIQUIDITY

          Cash and cash equivalents totaled $5,118,000 at April 30, 1996, a
          decrease of $2,342,000 from the year ending April 30, 1995.  The
          company had no outstanding long term debt at April 30, 1996 or 1995.
          As shown in the cash flow statements, the cash provided by the
          operating activities of the Company amounted to $1,427,000 for fiscal
          1996 as compared to $3,505,000 for fiscal 1995, a decrease of
          $2,078,000 which is attributable principally to the decrease in net
          earnings after adjustments to accounts covering amortization of
          prepublication costs, provision for doubtful receivables and sales
          returns, accounts receivable, inventories, accounts payable, and
          income taxes payable. In fiscal 1995 the cash provided by the
          operating activities of the Company amounted to $3,505,000 as compared
          to $2,091,000 for fiscal 1994, an increase of $1,414,000 which is
          attributable principally to the increase in net earnings with other
          adjustments to accounts covering provision for doubtful receivables
          and sales returns, deferred income taxes, accounts receivable,
          inventories, accounts payable, and income taxes payable.  The changes
          in assets and liabilities for fiscal 1996 include a decrease in cash
          and cash equivalents as well as an increase in accounts receivable
          from the better than expected sales in the third and fourth quarters,
          an increase in inventories from the substantial efforts to revise
          major titles, an increase in prepublication services for new and
          revised products under development, and increase in property and
          equipment from the construction of the new facility, and a decrease in
          income taxes payable.  The changes in assets and liabilities for
          fiscal 1995 include an increase in the cash and cash equivalents as
          well as an increase in inventories due to the addition of new products
          and replenishing the warehouse following a successful shipping season,
          an increase in prepublication investment, an increase in accounts
          payable, an increase in accrued compensations due to the timing of the
          distribution of the end-of-year checks, and an increase in income
          taxes payable.  There have been no changes in Goodheart-Willcox
          business practices including credit terms, collection efforts, and
          return policies from previous years.

          Investment in new and revised products for fiscal 1996 was $1,393,000
          or an increase of $516,000 more than the $877,000 invested in fiscal
          1995 for the purchase of publication services.  Prepublication
          products and services amounted to $671,000 in fiscal 1994.  The rate
          of investment in new and revised products as a percentage of sales for
          fiscal 1996 was approximately 9.5%, compared to an investment rate of
          6% in fiscal 1995 and 5% in fiscal 1994.  The Company currently
          intends to maintain an aggressive pace of prepublication investment in
          products and services in future quarters to maintain a publishing
          program of adding new titles and products to the lines while revising
          a backlist of products to match marketing needs.  With advances in
          general technology, the magnitude of revision efforts required to keep
          the industrial and technical books up to date has increased the
          investment allocations. The investment in new hardware and software to
          keep Goodheart-Willcox advancing with technology is an on-going
          process which required $31,000 in fiscal 1996, compared to $74,000 in
          fiscal 1995 and $104,000 in fiscal 1994.  In fiscal 1996 there was
          $4,000 of investing activity in marketable securities while in fiscal
          1995 there were no investing activities relating to marketable
          securities, compared to fiscal 1994 when $79,000 was received from the
          sale of marketable securities.  In fiscal 1996, $832,000 was invested
          in construction for the new warehouse/office facility being built in
          Tinley Park, Illinois.

          The primary financing use of cash in each of the last three years was
          the payment of dividends at the rate of $.80 per share in both fiscal
          1996 and fiscal 1995, and $.70 per share in fiscal 1994.

          The first and second quarters historically have displayed increased
          shipments and increased growth in accounts receivable while inventory
          declines.  The fourth quarter has historically displayed an
          anticipated growth in inventories as new and revised products are
          published for the next calendar/copyright year and for the next
          marketing cycle.  The nature of selling products such as textbooks and
          supplements into the school market with two separate semesters tends
          to affect the periodic liquidity of the Company due to the required
          buildup of inventory for the anticipated needs of schools opening in
          the fall.

          CAPITAL RESOURCES

          It is anticipated that the future capital needs of the Company will be
          met from internally generated funds.  The investment in computer
          hardware and software for various departments within Goodheart-Willcox
          will be met 



                     Management's Discussions and Analysis Continued on page 15
14
<PAGE>   28
THE GOODHEART-WILLCOX COMPANY, INC.

MANAGEMENT'S DISCUSSION AND ANALYSIS-CONTINUED

          from cash flow from operating activities.  In fiscal 1997, the
          investment in prepublication products and services is expected to
          increase over the pattern established in previous years with plans to
          revise popular backlist titles while adding new titles and products to
          the Company's line.

          In the first quarter of fiscal 1996, the Company acquired 5.9 acres in
          Tinley Park, Illinois for approximately $738,000 on which it is
          constructing a warehouse and office facility.  The Company intends to
          relocate the entire business operation including editorial, creative,
          sales and marketing, and distribution to the new facility which is
          located approximately eight miles from the current South Holland
          facility.  The site was selected with the intention of retaining all
          of the present talented employees as a productive workforce for future
          growth.  The present South Holland facility has been placed on the
          market for sale.  It is anticipated the new structure will be
          completed for occupancy in early fiscal 1997 at a total cost of
          approximately $2,798,000 using existing capital resources.  In
          addition, existing capital resources will be used to acquire
          comprehensive tele/data cabling and a new telephone system to improve
          customer servicing, new furnishings to increase employee productivity,
          and new racking and added conveyor systems to strengthen warehousing
          and distribution capability.

          THE EFFECTS OF INFLATION

          Inflation affects the Company due to increases in the cost of
          materials and services.  In fiscal 1995 and in the first three
          quarters of fiscal 1996, the Company experienced some tightening of
          suppliers schedules and some price increases which appear to be more
          inflationary than patterns experienced in previous fiscal years.
          Paper used to replenish inventory and to print new products or reprint
          existing products has experienced dramatic price swings. Products
          printed and bound in the third and fourth quarters of fiscal 1996
          using the more costly paper available will be sold primarily in the
          first and second quarters of fiscal 1997.  By advanced planning and by
          shifting grades of paper, the effect of the paper price increases may
          be delayed.  At the close of the third quarter of fiscal 1996, some
          lead times for paper orders were shortening and there was some
          softening of paper pricing.  The ability to reflect such price
          increases in the selling prices of Goodheart-Willcox products depends
          upon the pricing of competing product lines and general market
          conditions, which may require the Company to absorb part or all of
          these paper price increases.  The Company continues to manage its
          costs of doing business in these uncertain times by using various
          suppliers with specialized graphic arts equipment and production
          capabilities, by obtaining quotations from new suppliers, by reviewing
          the variety of paper grades appropriate for various titles, by
          scheduling press runs in batches, and by staying alert to outside
          opportunities to meet key deadlines.




                                                                             15
<PAGE>   29
THE GOODHEART-WILLCOX COMPANY, INC.

CORPORATE INFORMATION

     CORPORATE OFFICE, The Goodheart-Willcox Company, Inc., 123 W. Taft Drive,
     South Holland, Illinois 60473
     ANNUAL MEETING, The next annual meeting will take place at 9:30 a.m.
     C.D.T., July 9, 1996, at the Corporate Office, South Holland, Illinois
     STOCK SYMBOL, GWOX, Over-the-Counter Market
     TRANSFER AGENT, First National Bank of Chicago
     GENERAL COUNSEL, Hedberg, Tobin, Flaherty & Whalen, A Professional
     Corporation, Chicago 
     INDEPENDENT PUBLIC ACCOUNTANTS, Grant Thornton LLP, Chicago
     S.E.C. FORM 10-K AVAILABLE, Copies of the Corporation's annual report on
     Form 10-K, filed with the Securities and Exchange Commission, will be
     available to stockholders without charge by written request addressed to
     the Secretary of the Corporation.

     DIRECTORS
     Walter C. Brown, EdD, Professor Emeritus, Division of Technology, Arizona
     State University 
     Robert C. DeBolt, President and Chief Executive Officer, F.H. Ayer
     Manufacturing Co.
     George A. Fischer, Chairman, The Goodheart-Willcox Company, Inc.
     John F. Flanagan, President, Chief Executive Officer, The Goodheart-Willcox
     Company, Inc.
     Wilma Pitts Griffin, PhD, CFCS, Professor, Department of Family and
     Consumer Sciences, Baylor University
     Clois E. Kicklighter, EdD, Dean, School of Technology, Indiana State 
     University Loraine J. Mix, Private Investor

     EXECUTIVE OFFICERS
     George A. Fischer, Chairman
     John F. Flanagan, President, Chief Executive Officer
     Donald A. Massucci, Vice-President, Administration and Treasurer
     Dick G. Snyder, Vice-President, Sales and Secretary




16
<PAGE>   30
                                   [GRAPHIC]


     THE GOODHEART-WILLCOX CO., INC., 123 W. TAFT DR. SOUTH HOLLAND, IL
                                   60473-2089


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